In this episode of The Creators Cult, I talk with Kate Mansberger, Podcast Development Coordinator at iHeartMedia.We discuss how podcasters can develop their content and the fundamentals of launching a successful podcast.
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Speaker 1 (00:00):
Welcome to the Creators Cult, the podcast where we dive
deep into the world of podcasting and content creation. From
hosts to producers, editors to marketers, we uncover the secrets
of the industry.
Speaker 2 (00:15):
So, guys, I'm here in Cutter in web summer at
twenty twenty five and I'm here in iHeart Professional Podcast
Studio with amazing Kate Mennesberger, podcaster development at iHeartMedia.
Speaker 3 (00:28):
Will Comecate, thank you so much, of Dolla. I'm so
excited to be here with you.
Speaker 2 (00:32):
Me too. So, Kate, I know you're doing amazing content
with iHeart in USA, but here in cutter and Middle East,
we have a promising market. So I think your information
and your experience it's very important to us. So I
want you to share some of your experience here with
(00:53):
our audience in Middle East. So my first question is
what is a promising podcast format and your opinion for
the food chair.
Speaker 3 (01:02):
I love this question of Dalla, Thank you for asking.
I think that there's a lot of different promising formats
depending on the type of content that you want to make.
One of the most evergreen formats that has the most
longevity would be an always on podcast. What I like
about an always on podcast that's going to be one
(01:25):
that is either delivering.
Speaker 4 (01:27):
Weekly or buy to buy weekly.
Speaker 3 (01:30):
And I just really think that it builds such a
great relationship with your audience because the audience can always
have an expectation on when they'll receive your content. With
something that isn't able to publish so regularly, they.
Speaker 4 (01:44):
Might be left wanting more.
Speaker 3 (01:47):
And if it's something that might be like a limited series, again,
the audience is going to want more because once that
content is over, if they really enjoyed you as a host,
they're going to be seeking out more content. So I
would definitely recommend for some one trying to develop a
podcast that is going to have longevity with their listeners
that they would develop and always on concepts, something that
(02:09):
works weekly or bi weekly to reach their audience.
Speaker 2 (02:13):
But it's it's difficult to maintain producing content every week
or every two weeks.
Speaker 3 (02:20):
Definitely, one recommendation I would make would be to try
to bank episodes. So if one of your constrictions is
trying to get studio time, I would actually try to
push most of your sessions together and kind of get
a backlog of episodes that you don't find yourself having.
Speaker 4 (02:39):
To get in the studio every week.
Speaker 3 (02:41):
One thing that I recommend would maybe be picking a
day of the week that you feel could be your
podcast day and you go in there for a few hours,
You get content for let's say three hours, and maybe
you can develop that into three episodes. So it's just
very nice to be able to kind of group together
that work so it doesn't feel so difficult.
Speaker 2 (03:01):
So, regarding the episode duration and your opinion, what is
the sweet spot Regarding the duration of podcast episodes.
Speaker 3 (03:09):
I think a sweet spot is the perfect way to
put it. Thirty to forty five minutes is a link
that we see do really well sometimes if you are
able to capture numbers from the audience and get some
statistics on where the audience stays on once they start listening.
So do they stay on for only fifteen minutes and
(03:32):
have to click off your content or are they staying
for the whole thirty to forty five minutes. We find
that audiences are staying as long as thirty to forty
five minutes, but once it gets to an hour, you
have to have a very dedicated audience that's able to
put aside a whole hour for your content. It's not
that I would dissuade you from making hour long content,
(03:52):
but if you're just starting out, maybe thirty to forty
five minutes is a good place to start, and it
just makes it very digestible.
Speaker 2 (03:58):
Yeah, because you know, generational attention span is very small
to producing very long. Here in the Middle East, they
producing about see hours for one episode see hours.
Speaker 3 (04:11):
Three hours. Yeah, oh my gosh, that is long. I
mean I respect someone that can stay in the studio
that long and build out that content, but sometimes you
can lose the audience when you're going for that long
and they're not able to feel a sense of closure
unless they listen for three hours.
Speaker 2 (04:27):
Yeah, totally agree. So you're working as a podcast development
at ihart, So tell me how do you help creators
to develop their content.
Speaker 4 (04:38):
Yeah.
Speaker 3 (04:38):
So, where I sit on the development team, I help
ingest all the pitches that come into the network. So
these are people that may have a podcast concept that
they're trying to get off the ground, or an existing
concept that we may help to grow. I think your
question pertains more to someone who would be starting a
new concept. I would do in those type of meetings
(05:02):
is first have the creator figure out their target audience.
Who are they trying to reach and how does their
content impact that audience. I would really recommend having a
strong hook, something that sets yourself apart. You might know
what your genre is, but with such an oversaturated market,
(05:23):
finding something that's going to really tether you within that market,
something that people know you as, is really going to
help you build out something that's unique. To go along
with finding that beginning hook, something that I recommend at
the end is just keep.
Speaker 4 (05:39):
The audience wanting more.
Speaker 3 (05:41):
Always leave off with something that's going to want to
make them go to the next episode, want more of
your content.
Speaker 2 (05:49):
So you know, one of the challenges here how to
gaining new listeners. I know people produce some podcasts was
only ten listeners? Okay, do you want to promote the
content and gaining about one million? I don't agree with
this number, okay, but in your opinion, how to promote
(06:09):
my podcasts, how to gain your audience and growing my
audience space.
Speaker 4 (06:15):
That's a great question.
Speaker 3 (06:16):
I don't think that you always need a million followers
on social media to have people find your content.
Speaker 4 (06:22):
I totally agree with you.
Speaker 3 (06:23):
We're saying, you know, you could start with a lot
smaller and grow. Something that I think really helps smaller
creators get more listeners is finding someone within your genre
that you could cross promote with. So that's something I've
seen you doing at the summit, just talking to other
creators that also have podcasts looking to grow and seeing
(06:46):
how you can collaborate, bringing each other onto the podcast
even making silly videos on social media so that their
followers get eyes on you and your followers get eyes
on them. These can be really helpful relationship for both
of you. So I would say, build a cohort. Get
a group of podcasters that are young and working in
(07:07):
this region who have some of the same content directions
as you, and maybe you guys could figure out some
type of schedule where you film content together and maybe
be some type of a recurring guest on each other's show.
I feel like that could be a really good way
to grow from a small audience to a bigger audience.
Speaker 2 (07:28):
So I want to ask you also how to avoid failures.
I think people sometimes say when I produce to or
see episodes, no one listens to those episodes, so I
will not producing new content. So, in your opinion, what
is the failure in podcast industry?
Speaker 3 (07:49):
I think that there is no failure in podcasting as
long as you have a strong passion and you keep
creating in some way. If podcasting doesn't turn out to
be your format, I don't see that as a failure.
Speaker 4 (08:02):
It's not for everyone.
Speaker 3 (08:04):
But if you do want to succeed in podcasting, define
what you think the success will be for you, because
that will be different for everyone. If success for you
is having a two year running show that's always on
coming out weekly, then set that goal.
Speaker 4 (08:21):
But if success.
Speaker 3 (08:22):
Looks like, you know, making a really good limited series,
then may have ten episodes that are really interesting and
you release that all in one batch. That could be
success for another podcaster. So I think just because you
don't fit into someone else's version of success, it doesn't
mean that you're not successful in podcasting. And something that
I heard someone say today that I actually really liked
(08:44):
is they had a really small podcast. They were saying,
you know, I haven't really found a partnership yet, and
I feel like a partnership is something that would keep
me on a really strong schedule. And so I told myself,
I'm going to make a partnership with myself. I'm going
to act as if I am delivering content to a partner,
(09:05):
a bigger company. But I'm going to be that partner.
I'm going to keep myself on that schedule. I'm going
to be delivering the content because I have defined what
my success will look like and I want to stay
on a schedule and provide content strategically to an audience.
So I would say, definitely define what success looks like
(09:25):
for you and figure out how to reach your goals
based on a schedule, even if someone else is not
the one providing it.
Speaker 2 (09:33):
Yeah, in supposed todays, I think you talked with many
arts creators, So can you tell me what is the
main difference between the Arabs creators and you as creators
or your creators.
Speaker 3 (09:49):
Hmm, that's a great question as well. I would say
that I've noticed more similarities than differences. Everyone is very
eager that I've met, very eager to reach an audio
d It's very eager to get their voice out there,
and I think that.
Speaker 4 (10:03):
There's a lot of talent here.
Speaker 3 (10:05):
Just working with the cohort that's been around, I've been
really impressed with just the topics that they're willing to
talk about, the people that they've interviewed, and the conversations
that they've started. One thing that I think you guys
are up against is that podcasting just historically has had
a bigger base in the US for now, but I
(10:26):
think that's changing. I heart podcast's presence in this region
shows that we are really looking to expand to international markets,
and this is one that people are eager for. So
I would say you guys are definitely building something from
the ground up, while in the US maybe people are
entering an already existing market. But there's so much talent here.
(10:47):
And that's not to say that no podcast exists. Obviously,
you know that podcast exists, and you are helping so
many people with podcasts.
Speaker 4 (10:54):
So I think what you're doing is amazing.
Speaker 2 (10:56):
Thank you, Thank you, Kate. So you know, I came
from redio industry, okay, And I think many people don't
know the difference between radio presenters and podcast hosts. So
here in Middle East, the radio presenter took like who
and we are here okay. So I know many creators
(11:20):
and many presenters will be converted from a radio presenter
to a podcast a presenter. So what your advice to
them and what is the difference between radio and podcasts?
Speaker 3 (11:32):
That's a great question, So how to make that transition
from radio to podcasts or kind of bridge that gap
for listeners. So iHeartRadio is another subset of iHeartMedia, the
larger media conglomerate the operates out of the United States.
Our radio stations are across the US and feature tons
of great radio hosts and podcast so I feel like
(11:54):
we're at a good spot where those two different types
of audio storytelling are always interacting. One thing I would
maybe recommend for radio hosts to make that transition is,
as we know radio, it's it's live. It's not something
you can always access after it's happened. So I think
(12:16):
when developing content that's going to be existing in the
world for a long time, like a podcast, maybe they
find a way to kind of make that content evergreen
and last, last, forever, stand the test of time, Like
find find some type of way to anchor their content
to the way that a podcast is and make more
(12:38):
digestible bites like podcast episodes truly are I mean, I see,
I feel like there's so much overlap in the two
as they both feature audio storytelling, and someone coming on
the radio from ten to eleven every day is pretty
similar to getting an hour podcast. It's just that the
consumer gets to choose when they listen to a podcast
and sometimes a radio you know, you catch it or
(13:00):
you miss it. So I think for radio hosts, podcasts
are a good space to enter because you're going to
make it very much more accessible. So I think i'd
recommend to any creators in this region looking to transition
from radio hosts a podcasting to definitely consider it.
Speaker 2 (13:16):
Yeah, totally agree with you, Kate. So Kate, in your opinion,
anyone can start a podcast.
Speaker 3 (13:23):
In my opinion, anyone can start a podcast.
Speaker 2 (13:26):
Okay, without any consideration for the type of human voice,
you know, like a Agio standard before and ability of
present a content. Anyone should learn how to make these
things before or just click record.
Speaker 3 (13:44):
I think that that's completely up to you. We live
in an age where technology has moved so far forward
that you really can kick click record. Something that one
of our podcast audio engineer experts that's set in one
of his discuss was you know you've got a great
microphone in your pocket. Now your iPhone records audio and
(14:05):
it does it pretty well. So I would say, because
technology has been able to take down so many barriers
for podcasts jump them, like, don't don't worry that because
your iPhone is not an H four Zoom or something
way nicer, that you can't record audio. You've got a
microphone in your pocket, record anywhere. I mean, I think
(14:27):
that's something that's at the heart of documentary. Documentary storytelling.
These people are usually out in the ground just recording
what they see. The audio is not always perfect, and
yet that makes it to the final cut of the
film because it's telling the viewer something and it's valuable.
I think with podcasting, of course you wouldn't have that visual,
But not to say that the audio is not very important,
(14:49):
you know, I think audio doesn't have to be perfect.
Speaker 4 (14:52):
There's so many tools now to improve.
Speaker 3 (14:54):
The quality of your audio, So don't hesitate to record
it because I think you would regret more are not
recording something that you find important.
Speaker 2 (15:04):
No, okay, if we could talk about branded podcasts, in
your opinion, any brands can launch their podcasts. I working
with many brands on producing branding contents. Okay, but I
think all those brands are massive brands. But if I
(15:26):
if I walk in the street, can I advise anyone
or something like a restaurant to launch their branded podcasts,
it's okay or not.
Speaker 3 (15:39):
I mean, I think branded podcasts are a huge space.
It's basically just another way to reach your consumer. If
you compare it to something like a newsletter that comes
out weekly, people read it and they know more about
your brand. If you want to do that in a
different way and do it through audio, people could listen
to things about your brand weekly. So I think audio
(15:59):
definitely opens up a lot of space for people to
know more about your brand.
Speaker 2 (16:05):
Yeah, let's come back again, tool the skills. If I
studied mass communication in university, it means I should be
a good podcast host or not.
Speaker 3 (16:19):
I think that there's so many qualities that make you
a good podcast host.
Speaker 4 (16:22):
I'm impressed by that.
Speaker 3 (16:24):
Talking to so many people and wrangling so many voices
is definitely something that a podcast host does every day.
Speaker 4 (16:31):
I would say.
Speaker 3 (16:31):
Someone like that who maybe doesn't hesitate to walk up
to people have conversations would be a great podcast host.
And if they're meeting that many people out in the world,
they're definitely going to be able to find some great guests.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
Yeah, If you want to give us a podcaster's advice,
what will be easiest advice?
Speaker 3 (16:50):
I would say, like I said before, click record, just
shoot the content because this is the thing you will
have the power in the future to decide if you
want to release that content. You know, I'm a perfectionist.
It's hard for me to put my stuff out in
the world. So I totally relate to people that think, maybe,
you know, my stuff's not so polished yet, I'm not
(17:13):
ready to launch, you know, And totally there's a lot
of beauty and really taking the time to develop your
brand decide how you want to launch. But I would say,
don't hold back from recording the small stuff and jotting
down every idea that comes to mind, because that's going
to make you more prepared. And once you have a
(17:34):
product that you're really proud of, you'll be ready to launch.
But if you never make the jump to record anything,
you'll never have that product. So don't be scared of
the launch if you are taking the steps to really
make your product.
Speaker 2 (17:47):
Yeah, I agree with you. So my message today to
Arab creators, and it was my message for post sears
is the American podcast market have a lot of different
experience and different metrics different from here. So each time
(18:07):
I meet someone from American podcast market. I wanted to learn,
I wanted to know. I wanted to share these informations
with our creators. I think it's a time. It's a
time too any podcast creator in our region and in
Middle East to learn from another people, not from only
(18:29):
one source, not only from the successful models here in
Middle East, because there's another collacture, there's another information you
have to learn more. I have twelve years of experience
in this industry, but today I learned a lot from
from Kate, and I learn a lot from Jonason, from
(18:49):
from Ben, from everyone here in iHeart and it's not
a shame you have to learn every day. And I
want to say thank you to be my guest today.
And I heard the studio it was an amazing episode.
And you are an amazing person. And all's a team.
You are amazing. I love you all. I love you all,
and I hope we meet together again. It's your first
(19:12):
time and Cutter, and it's my first time and Cutters,
but it's a pisto place to know. It's Arabic clacture.
I think Cutter is the best of place to know
the Arabic calature. And I hope we meet together again. Guys,
I really hope so too.
Speaker 3 (19:27):
I just want to say thank you to you for
having me on your podcast. This has been such a
great interview and I really appreciate your time.
Speaker 2 (19:34):
Thank you. I appreciate your being here, Kate, so see
you later and goodbye.
Speaker 1 (19:40):
That's a wrap for this episode of The Creator's Cult.
A huge thank you to our guest for sharing their wisdom.
If you found this episode valuable, don't forget to subscribe,
leave a review, and share it with your fellow creators.
Follow us on The Creator Cult on LinkedIn for updates
and behind the scenes content. Until next time, keep creating,
(20:04):
keep innovating, and keep pushing the boundaries of podcasting.
Welcome to the Creators Cult, the podcast where we dive
deep into the world of podcasting and content creation. From
hosts to producers, editors to marketers, we uncover the secrets
of the industry.
Speaker 2 (00:15):
So, guys, I'm here in Cutter in web summer at
twenty twenty five and I'm here in iHeart Professional Podcast
Studio with amazing Kate Mennesberger, podcaster development at iHeartMedia.
Speaker 3 (00:28):
Will Comecate, thank you so much, of Dolla. I'm so
excited to be here with you.
Speaker 2 (00:32):
Me too. So, Kate, I know you're doing amazing content
with iHeart in USA, but here in cutter and Middle East,
we have a promising market. So I think your information
and your experience it's very important to us. So I
want you to share some of your experience here with
(00:53):
our audience in Middle East. So my first question is
what is a promising podcast format and your opinion for
the food chair.
Speaker 3 (01:02):
I love this question of Dalla, Thank you for asking.
I think that there's a lot of different promising formats
depending on the type of content that you want to make.
One of the most evergreen formats that has the most
longevity would be an always on podcast. What I like
about an always on podcast that's going to be one
(01:25):
that is either delivering.
Speaker 4 (01:27):
Weekly or buy to buy weekly.
Speaker 3 (01:30):
And I just really think that it builds such a
great relationship with your audience because the audience can always
have an expectation on when they'll receive your content. With
something that isn't able to publish so regularly, they.
Speaker 4 (01:44):
Might be left wanting more.
Speaker 3 (01:47):
And if it's something that might be like a limited series, again,
the audience is going to want more because once that
content is over, if they really enjoyed you as a host,
they're going to be seeking out more content. So I
would definitely recommend for some one trying to develop a
podcast that is going to have longevity with their listeners
that they would develop and always on concepts, something that
(02:09):
works weekly or bi weekly to reach their audience.
Speaker 2 (02:13):
But it's it's difficult to maintain producing content every week
or every two weeks.
Speaker 3 (02:20):
Definitely, one recommendation I would make would be to try
to bank episodes. So if one of your constrictions is
trying to get studio time, I would actually try to
push most of your sessions together and kind of get
a backlog of episodes that you don't find yourself having.
Speaker 4 (02:39):
To get in the studio every week.
Speaker 3 (02:41):
One thing that I recommend would maybe be picking a
day of the week that you feel could be your
podcast day and you go in there for a few hours,
You get content for let's say three hours, and maybe
you can develop that into three episodes. So it's just
very nice to be able to kind of group together
that work so it doesn't feel so difficult.
Speaker 2 (03:01):
So, regarding the episode duration and your opinion, what is
the sweet spot Regarding the duration of podcast episodes.
Speaker 3 (03:09):
I think a sweet spot is the perfect way to
put it. Thirty to forty five minutes is a link
that we see do really well sometimes if you are
able to capture numbers from the audience and get some
statistics on where the audience stays on once they start listening.
So do they stay on for only fifteen minutes and
(03:32):
have to click off your content or are they staying
for the whole thirty to forty five minutes. We find
that audiences are staying as long as thirty to forty
five minutes, but once it gets to an hour, you
have to have a very dedicated audience that's able to
put aside a whole hour for your content. It's not
that I would dissuade you from making hour long content,
(03:52):
but if you're just starting out, maybe thirty to forty
five minutes is a good place to start, and it
just makes it very digestible.
Speaker 2 (03:58):
Yeah, because you know, generational attention span is very small
to producing very long. Here in the Middle East, they
producing about see hours for one episode see hours.
Speaker 3 (04:11):
Three hours. Yeah, oh my gosh, that is long. I
mean I respect someone that can stay in the studio
that long and build out that content, but sometimes you
can lose the audience when you're going for that long
and they're not able to feel a sense of closure
unless they listen for three hours.
Speaker 2 (04:27):
Yeah, totally agree. So you're working as a podcast development
at ihart, So tell me how do you help creators
to develop their content.
Speaker 4 (04:38):
Yeah.
Speaker 3 (04:38):
So, where I sit on the development team, I help
ingest all the pitches that come into the network. So
these are people that may have a podcast concept that
they're trying to get off the ground, or an existing
concept that we may help to grow. I think your
question pertains more to someone who would be starting a
new concept. I would do in those type of meetings
(05:02):
is first have the creator figure out their target audience.
Who are they trying to reach and how does their
content impact that audience. I would really recommend having a
strong hook, something that sets yourself apart. You might know
what your genre is, but with such an oversaturated market,
(05:23):
finding something that's going to really tether you within that market,
something that people know you as, is really going to
help you build out something that's unique. To go along
with finding that beginning hook, something that I recommend at
the end is just keep.
Speaker 4 (05:39):
The audience wanting more.
Speaker 3 (05:41):
Always leave off with something that's going to want to
make them go to the next episode, want more of
your content.
Speaker 2 (05:49):
So you know, one of the challenges here how to
gaining new listeners. I know people produce some podcasts was
only ten listeners? Okay, do you want to promote the
content and gaining about one million? I don't agree with
this number, okay, but in your opinion, how to promote
(06:09):
my podcasts, how to gain your audience and growing my
audience space.
Speaker 4 (06:15):
That's a great question.
Speaker 3 (06:16):
I don't think that you always need a million followers
on social media to have people find your content.
Speaker 4 (06:22):
I totally agree with you.
Speaker 3 (06:23):
We're saying, you know, you could start with a lot
smaller and grow. Something that I think really helps smaller
creators get more listeners is finding someone within your genre
that you could cross promote with. So that's something I've
seen you doing at the summit, just talking to other
creators that also have podcasts looking to grow and seeing
(06:46):
how you can collaborate, bringing each other onto the podcast
even making silly videos on social media so that their
followers get eyes on you and your followers get eyes
on them. These can be really helpful relationship for both
of you. So I would say, build a cohort. Get
a group of podcasters that are young and working in
(07:07):
this region who have some of the same content directions
as you, and maybe you guys could figure out some
type of schedule where you film content together and maybe
be some type of a recurring guest on each other's show.
I feel like that could be a really good way
to grow from a small audience to a bigger audience.
Speaker 2 (07:28):
So I want to ask you also how to avoid failures.
I think people sometimes say when I produce to or
see episodes, no one listens to those episodes, so I
will not producing new content. So, in your opinion, what
is the failure in podcast industry?
Speaker 3 (07:49):
I think that there is no failure in podcasting as
long as you have a strong passion and you keep
creating in some way. If podcasting doesn't turn out to
be your format, I don't see that as a failure.
Speaker 4 (08:02):
It's not for everyone.
Speaker 3 (08:04):
But if you do want to succeed in podcasting, define
what you think the success will be for you, because
that will be different for everyone. If success for you
is having a two year running show that's always on
coming out weekly, then set that goal.
Speaker 4 (08:21):
But if success.
Speaker 3 (08:22):
Looks like, you know, making a really good limited series,
then may have ten episodes that are really interesting and
you release that all in one batch. That could be
success for another podcaster. So I think just because you
don't fit into someone else's version of success, it doesn't
mean that you're not successful in podcasting. And something that
I heard someone say today that I actually really liked
(08:44):
is they had a really small podcast. They were saying,
you know, I haven't really found a partnership yet, and
I feel like a partnership is something that would keep
me on a really strong schedule. And so I told myself,
I'm going to make a partnership with myself. I'm going
to act as if I am delivering content to a partner,
(09:05):
a bigger company. But I'm going to be that partner.
I'm going to keep myself on that schedule. I'm going
to be delivering the content because I have defined what
my success will look like and I want to stay
on a schedule and provide content strategically to an audience.
So I would say, definitely define what success looks like
(09:25):
for you and figure out how to reach your goals
based on a schedule, even if someone else is not
the one providing it.
Speaker 2 (09:33):
Yeah, in supposed todays, I think you talked with many
arts creators, So can you tell me what is the
main difference between the Arabs creators and you as creators
or your creators.
Speaker 3 (09:49):
Hmm, that's a great question as well. I would say
that I've noticed more similarities than differences. Everyone is very
eager that I've met, very eager to reach an audio
d It's very eager to get their voice out there,
and I think that.
Speaker 4 (10:03):
There's a lot of talent here.
Speaker 3 (10:05):
Just working with the cohort that's been around, I've been
really impressed with just the topics that they're willing to
talk about, the people that they've interviewed, and the conversations
that they've started. One thing that I think you guys
are up against is that podcasting just historically has had
a bigger base in the US for now, but I
(10:26):
think that's changing. I heart podcast's presence in this region
shows that we are really looking to expand to international markets,
and this is one that people are eager for. So
I would say you guys are definitely building something from
the ground up, while in the US maybe people are
entering an already existing market. But there's so much talent here.
(10:47):
And that's not to say that no podcast exists. Obviously,
you know that podcast exists, and you are helping so
many people with podcasts.
Speaker 4 (10:54):
So I think what you're doing is amazing.
Speaker 2 (10:56):
Thank you, Thank you, Kate. So you know, I came
from redio industry, okay, And I think many people don't
know the difference between radio presenters and podcast hosts. So
here in Middle East, the radio presenter took like who
and we are here okay. So I know many creators
(11:20):
and many presenters will be converted from a radio presenter
to a podcast a presenter. So what your advice to
them and what is the difference between radio and podcasts?
Speaker 3 (11:32):
That's a great question, So how to make that transition
from radio to podcasts or kind of bridge that gap
for listeners. So iHeartRadio is another subset of iHeartMedia, the
larger media conglomerate the operates out of the United States.
Our radio stations are across the US and feature tons
of great radio hosts and podcast so I feel like
(11:54):
we're at a good spot where those two different types
of audio storytelling are always interacting. One thing I would
maybe recommend for radio hosts to make that transition is,
as we know radio, it's it's live. It's not something
you can always access after it's happened. So I think
(12:16):
when developing content that's going to be existing in the
world for a long time, like a podcast, maybe they
find a way to kind of make that content evergreen
and last, last, forever, stand the test of time, Like
find find some type of way to anchor their content
to the way that a podcast is and make more
(12:38):
digestible bites like podcast episodes truly are I mean, I see,
I feel like there's so much overlap in the two
as they both feature audio storytelling, and someone coming on
the radio from ten to eleven every day is pretty
similar to getting an hour podcast. It's just that the
consumer gets to choose when they listen to a podcast
and sometimes a radio you know, you catch it or
(13:00):
you miss it. So I think for radio hosts, podcasts
are a good space to enter because you're going to
make it very much more accessible. So I think i'd
recommend to any creators in this region looking to transition
from radio hosts a podcasting to definitely consider it.
Speaker 2 (13:16):
Yeah, totally agree with you, Kate. So Kate, in your opinion,
anyone can start a podcast.
Speaker 3 (13:23):
In my opinion, anyone can start a podcast.
Speaker 2 (13:26):
Okay, without any consideration for the type of human voice,
you know, like a Agio standard before and ability of
present a content. Anyone should learn how to make these
things before or just click record.
Speaker 3 (13:44):
I think that that's completely up to you. We live
in an age where technology has moved so far forward
that you really can kick click record. Something that one
of our podcast audio engineer experts that's set in one
of his discuss was you know you've got a great
microphone in your pocket. Now your iPhone records audio and
(14:05):
it does it pretty well. So I would say, because
technology has been able to take down so many barriers
for podcasts jump them, like, don't don't worry that because
your iPhone is not an H four Zoom or something
way nicer, that you can't record audio. You've got a
microphone in your pocket, record anywhere. I mean, I think
(14:27):
that's something that's at the heart of documentary. Documentary storytelling.
These people are usually out in the ground just recording
what they see. The audio is not always perfect, and
yet that makes it to the final cut of the
film because it's telling the viewer something and it's valuable.
I think with podcasting, of course you wouldn't have that visual,
But not to say that the audio is not very important,
(14:49):
you know, I think audio doesn't have to be perfect.
Speaker 4 (14:52):
There's so many tools now to improve.
Speaker 3 (14:54):
The quality of your audio, So don't hesitate to record
it because I think you would regret more are not
recording something that you find important.
Speaker 2 (15:04):
No, okay, if we could talk about branded podcasts, in
your opinion, any brands can launch their podcasts. I working
with many brands on producing branding contents. Okay, but I
think all those brands are massive brands. But if I
(15:26):
if I walk in the street, can I advise anyone
or something like a restaurant to launch their branded podcasts,
it's okay or not.
Speaker 3 (15:39):
I mean, I think branded podcasts are a huge space.
It's basically just another way to reach your consumer. If
you compare it to something like a newsletter that comes
out weekly, people read it and they know more about
your brand. If you want to do that in a
different way and do it through audio, people could listen
to things about your brand weekly. So I think audio
(15:59):
definitely opens up a lot of space for people to
know more about your brand.
Speaker 2 (16:05):
Yeah, let's come back again, tool the skills. If I
studied mass communication in university, it means I should be
a good podcast host or not.
Speaker 3 (16:19):
I think that there's so many qualities that make you
a good podcast host.
Speaker 4 (16:22):
I'm impressed by that.
Speaker 3 (16:24):
Talking to so many people and wrangling so many voices
is definitely something that a podcast host does every day.
Speaker 4 (16:31):
I would say.
Speaker 3 (16:31):
Someone like that who maybe doesn't hesitate to walk up
to people have conversations would be a great podcast host.
And if they're meeting that many people out in the world,
they're definitely going to be able to find some great guests.
Speaker 1 (16:43):
Yeah.
Speaker 2 (16:43):
Yeah, If you want to give us a podcaster's advice,
what will be easiest advice?
Speaker 3 (16:50):
I would say, like I said before, click record, just
shoot the content because this is the thing you will
have the power in the future to decide if you
want to release that content. You know, I'm a perfectionist.
It's hard for me to put my stuff out in
the world. So I totally relate to people that think, maybe,
you know, my stuff's not so polished yet, I'm not
(17:13):
ready to launch, you know, And totally there's a lot
of beauty and really taking the time to develop your
brand decide how you want to launch. But I would say,
don't hold back from recording the small stuff and jotting
down every idea that comes to mind, because that's going
to make you more prepared. And once you have a
(17:34):
product that you're really proud of, you'll be ready to launch.
But if you never make the jump to record anything,
you'll never have that product. So don't be scared of
the launch if you are taking the steps to really
make your product.
Speaker 2 (17:47):
Yeah, I agree with you. So my message today to
Arab creators, and it was my message for post sears
is the American podcast market have a lot of different
experience and different metrics different from here. So each time
(18:07):
I meet someone from American podcast market. I wanted to learn,
I wanted to know. I wanted to share these informations
with our creators. I think it's a time. It's a
time too any podcast creator in our region and in
Middle East to learn from another people, not from only
(18:29):
one source, not only from the successful models here in
Middle East, because there's another collacture, there's another information you
have to learn more. I have twelve years of experience
in this industry, but today I learned a lot from
from Kate, and I learn a lot from Jonason, from
(18:49):
from Ben, from everyone here in iHeart and it's not
a shame you have to learn every day. And I
want to say thank you to be my guest today.
And I heard the studio it was an amazing episode.
And you are an amazing person. And all's a team.
You are amazing. I love you all. I love you all,
and I hope we meet together again. It's your first
(19:12):
time and Cutter, and it's my first time and Cutters,
but it's a pisto place to know. It's Arabic clacture.
I think Cutter is the best of place to know
the Arabic calature. And I hope we meet together again. Guys,
I really hope so too.
Speaker 3 (19:27):
I just want to say thank you to you for
having me on your podcast. This has been such a
great interview and I really appreciate your time.
Speaker 2 (19:34):
Thank you. I appreciate your being here, Kate, so see
you later and goodbye.
Speaker 1 (19:40):
That's a wrap for this episode of The Creator's Cult.
A huge thank you to our guest for sharing their wisdom.
If you found this episode valuable, don't forget to subscribe,
leave a review, and share it with your fellow creators.
Follow us on The Creator Cult on LinkedIn for updates
and behind the scenes content. Until next time, keep creating,
(20:04):
keep innovating, and keep pushing the boundaries of podcasting.
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