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June 5, 2024 16 mins

The vuvuzela was the defining sound of the 2010 FIFA World Cup in South Africa. And whether you hated or loved the cheap, plastic horns, it was impossible to go to a stadium, listen to a broadcast, or watch a game without hearing their iconic, incessant buzzing.

Players, broadcasters, and fans complained about how loud they were, millions of people across the world took sides for or against them, and there were even calls to ban them from the competition – but, somehow, the vuvuzelas prevailed.

Join me as I explore the plastic horn’s controversial origins, how it became the singular sound of the 2010 World Cup, and its infamous legacy in sports, pop culture, and beyond. 

 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
They say a picture is worth a thousand words, And
while the saying may not be entirely accurate, I mean
what happens if said picture is a picture of a
five hundred word essay. I do think it illustrates that
a picture conveys a more immediate and accurate feeling of
the senses sight, feeling, touch than written words offer. When

(00:21):
you look at a picture and you see the sun,
you can feel the warmth of the trays, and you
can imagine how someone in a picture might feel just
by a glance at their facial expression. And if a
picture is worth a thousand words, a sound might be priceless.
You can feel the excitement, fear, love, or anger in

(00:43):
someone's voice, and some sounds transport you to specific moments
in time. Which is made to the topic of today's episode.
Not a rant, not a quote, and not a play call,
but a sound. Even amidst the pantheon of all times sports,
crowd chants, noises, and sound making devices, it stands alone. Yes,

(01:08):
we're talking about the vuvuzela, the instantly recognizable, extremely controversial,
really loud, the equivalent of a jackhammer, loud and really
annoying plastic horn that defined the twenty ten FIFA World
Cup in South Africa. Behold the vovozela and just for reference,

(01:36):
this is how a normal soccer stadium full of screaming crowds,
chants and song sounds just like public opinion on the
infamous plastic noisemaker. The vvuzela's history is full of controversy,
scandal and debate, but its influence on the twenty ten

(01:58):
FIFA World Cup, pop culture and beyond is irrefutable. Now
you might be wondering what's FIFA. FIFA stands for the
Federation International Day Football Association. So basically it's the governing
regulatory body of international football aka soccer, and they're the

(02:20):
ones that hold the World Cups and all the other
big tournaments. So yeah. The twenty ten FIFA World Cup
was iconic for numerous reasons. It was the first time
the event was held in the continent of Africa and
the entire history of all World Cups, so that was
a big deal. It had easily two of the most
popular songs ever associated with World Cup events, Shakira's Waka

(02:43):
Waka this time for Africa and Canan's waven Flag. It
was also the first men's World Cup in the modern
media landscape of Twitter memes and viral clips. And that's
not even getting into the Jubilani ball, which was specifically
made for the competition but ended up being two round,
which led to crazy movements and long range goals throughout

(03:05):
the tournament. And it was in this environment that the
singular sound, the all encompassing, ever incessant buzzing of the vouvizela,
rose to the top, forever attached to the competition and
connected to the culture of Africa for the rest of

(03:26):
all time. Between a fierce debate over the plastic horns
copyright to almost being banned before the competition even started,
the zeila's iconic place in sports history almost never happened
a few times at that. So, without further ado, I'm
Willgatchel and this is sports dot MP three. Let's get

(03:47):
into it. I guess we've already been into it for
like five minutes. But yeah, the vuvuzela seems to be
inspired by, if not modeled after, the kudu horn that

(04:09):
is made from the horns of South Africa's kudu antelope. Historically,
it was used mainly for communication, rituals and music across
South Africa and other tribes cleaning the Zulus. But here's
where things get complicated. It's hard to definitively track the
vuvuzela's origin because that would require a single agreed upon

(04:32):
inventor or creator, not three. Yes, I said three. So
first you have Ennek Theembu, a public relations officer for
the Quezulu in a Tall based Chembei church. This public
relations officer has stated to the press that the kudu

(04:55):
horn was not an inspiration for the vuvuzela, and he
knows this because the founder of his church, Prophet Isaiah Chambey,
actually introduced the instrument in nineteen ten for ceremonial and
healing purposes. That also brings us to option number two,
because the reason that the Shembey Church came out and

(05:17):
talked about this is actually because they were going to
sue the person who's actually trademarked the term vuzela. Neil
von Shall, Quick, owner of Cape Town based company mass
Sin Sendaan Sport, began mass producing plastic versions of it
in two thousand and one, and they were thinking of
suing him because they claimed that they actually were the

(05:39):
ones that invented it and he was using it for
bad purposes. Neil. I'm not going to try and pronounce
his last name again, and I apologize for any bad pronunciations.
Has stated that he didn't invent the original version, and
he actually spoke on the idea for how he came
up with his version of the voo Verzeila quote. I
saw a tin version of the product at the stadiums.

(06:02):
With my background in plastics, I spoke to my then
manager about us developing a plastic version in about nineteen
ninety nine. The first samples were made in two thousand
and one and we started getting the product out into
the market. Then end quote. All right, so it's me
speaking again. Hello. That brings us to Freddie Mayake, the

(06:23):
third and final person in this three person group. He
claims that he invented the first aluminium and plastic prototypes
of the vouzela in the nineteen seventies, and he came
up with a specific name, Vouvuzela in nineteen ninety four. Yeah,
there's obviously a lot more to the story than that,
but I'm no Ronan pharaoh, so I'll just say that

(06:45):
the vouzale's origins remain somewhat murky. What isn't murky, however,
is its rise to prominence in South African footballing culture.
The instruments were widely adopted in the nineteen nineties by
supporters of South Africa's two rival and most popular football clubs,
the Kaiser Chiefs and the Orlando Pirates. Fans and supporters

(07:06):
of the teams would use the vou verzelas during the matches,
and it definitely became a quintessential part of South African
football and culture, with fans often using them specifically to
encourage their teams to move forward and attack. Yeah, maybe
attack your ear drums. On May fifteenth, two thousand and four,

(07:28):
South Africa was announced as the host of the twenty
ten FIFA World Cup. Street vendors in South Africa sold
about twenty thousand vuvuzelas that same day, showing the world
a glimpse of what would greet them some six years later.
Well sort of so. The world was first introduced to
the sound of the vuvuzela during the two thousand and

(07:49):
nine Confederation Cup. Surprisingly, the final was between the US
led by Landon Donovin, Clint Dempsey and Tim Howard and
brazil Leabai Kaka Luis Fabiano Lucio and Danny Alvez, just
to name a few. Unsurprisingly, Brazil won and in the
aftermath of the Cup, FIFA received numerous complaints about you

(08:13):
guessed it, the vuvuzelas. And it wasn't just one angry
reporter either. The complaints came from European broadcasters, some coaches,
and even a few players. There were also complaints in
debates galore in online forums and blogs and social media,
but that's not surprising. All of this backlash and controversy

(08:35):
culminated into an experiment to decide if the vuvuzelas should
be banned or not leading to the World Cup. FIFA
officials tested the noise levels of a friendly match between
South Africa and Colombia at Soccer City Stadium in Johannesburg,
two weeks before the start of the twenty ten World Cup,
and the verdict was in There would be no banning

(08:59):
of theelas. So the stakes were set. The vouvuzela would
be at the World Cup, but you already knew that, duh.
The first match of the twenty ten FIFA World Cup
took place on June eleventh, twenty ten, between host nations
South Africa and Mexico. The world would have immediately heard
the vouzelas even before the whistle signaled the start of

(09:22):
the match. But almost poetically, South Africa scored the first
goal of the match and the tournament in the fifty
fifth minute, setting the stadium of eighty five thousand fans buzzing,
and whether you liked it, didn't mind it, or outright
hated the unique sound, there was no escaping it. I mean,

(09:44):
here's just a few headlines from that twenty ten World Cup.
A deafening joy opens South Africa's World Cup. ESPN's dilemma,
how much to mute the buzz of the vuvuzela horns
at the World Cup? How I learned to love the vuvuzela?
Soccer players blame mistakes on irritating vuvuzelas. How much does

(10:10):
the vuvuzela bother you? Yeah, those are just a few,
so you've got the idea. In total, an estimated one
point five million of the plastic horns were sold in
South Africa during the event. Oh and did I mention
those bad boys are pretty loud, Like one hundred and
twenty seven decibels loud. A few decibels higher than an

(10:33):
ambulance siren and around the same as a heavy metal
rock concert or chainsaw loud, and being that loud can
certainly lead to issues, and it's a major reason why
the vuzela is actually banned in a lot of other
sports entirely. And for broadcasting companies like ESPN, they were

(10:54):
faced with a conundrum leading to the games. What was
the ideal volume level of stadium sounds during broadcasts? Do
you completely mute it so there's no sound from the
stadium or do you just kind of leave it at
e and maybe no one hears anyone talking. But fortunately
that wasn't a huge issue in and of itself. You see,

(11:16):
ESPN and other broadcasting companies have a lot of experience
lowering the volume of loud sounds from things like motors
at NASCAR events, and they were able to drastically lower
the sound of vouvziales and broadcasts, almost cutting it in half.
And yet, of course, even with that, people still complained.

(11:36):
On June fifteenth, only a few days after the start
of The Cup, the BBC reported that it had received
five hundred and forty five vuvuzela related complaints for its
World Cup coverage, so you have all those complaints and
that's from half the normal sound of what the Voozales
were making in person. But don't just take my word

(11:57):
for it. I mean, I wasn't there. A number of
players and coaches themselves actually spoke out about the disruptive
plastic horns. Patrice Evra, captain of France, blamed the team's
disappointing tie with Uruguay on the vouvizelas. When talking with
reporters the next day, he said, quote, we can't sleep

(12:18):
at night because of the vuvuzelas. People start playing them
from six am. We can't hear one another out on
the pitch because of them. End quote. I assume he
said it in French, but he also could speak English,
so maybe I'm completely wrong. Christiano Ronaldo, portugal superstar and
one of the greatest players of all time, and that's

(12:38):
coming from a messy fan just saying, spoke about the
vuvuzelas as well. He said, quote, it is difficult for
anyone on the pitch to concentrate. A lot of players
don't like them, but they are going to have to
get used to them. Teams have done nothing but criticize
the vuvuzelas, but you have to respect them. Hardly anyone

(12:58):
likes them. But the people who do you like them
are those who like to blow the instruments and make
a racket. End quote now. The twenty ten World Cup
Final ended with Spain defeating the Netherlands an extra time
thanks to a beautiful goal from midfield maestro Andres Iniesta.

(13:19):
In the build up to the twenty fourteen World Cup
in Brazil, FIFA officially added the vouverzealas to its list
of banned items, cementing the iconic instrument as a defining
sound of the twenty ten World Cup and making FIFA
a member of many other sports groups to have banned
its use at events, including but not limited to the

(13:41):
Union of European Football Association's tournaments, Rugby World Cup Finals,
Ultimate Fighting Championship and Wimbledon. But the vuvuzela can never
be truly stopped. It might have peaked in twenty ten,
but it is forever eulogized in pop culture in sports history.

(14:01):
For instance, the twenty ten SBS featured a Will Ferrell
bit as Jeff Uvuzela, the creator of vuvuzelas, and honestly
based on the other claims, who knows his could be right.
Hyundai created a massive vuvuzela as a marketing stunt, and
it was indeed loud and worked. Designers were making recycled
earrings out of zeilas, and a vuvuzela noise making app

(14:24):
was number one on the charts for way too long.
And that's just the tip of the iceberg, so to speak.
Unraveling all the mysteries, controversies, and debates surrounding the plastic
horn is probably impossible, and it's just as impossible to
find a single thread that defines the story of this sound.

(14:45):
I could say that the vuvuzela hayters were actually what
made it so iconic and popular, and maybe there's a
lesson in that. I could argue that there's no sound
in all of sports that more instantly captures an atmosphere
and defines a moment. I could point out that the
sound of the plastic eight dollars vuvuzela. To find a

(15:05):
World Cup that featured Shakira's walka waka this time for Africa,
in Jesta's World Class World Cup winning goal in extra time,
or a myriad of other legendary moments, but instead I
say sh and behold the vuvuzela. Thank you all for

(15:30):
listening or skipping through. I don't judge. I'm Will Gatchel
and this is Sports Set MP three, a podcast exploring
the most iconic sounds in sports. Please leave a rating
or comment if you enjoyed, and definitely tell your friends, family,
or random people who might seem down for a new
podcast recommendation or not. You do you. I'll be back

(15:52):
with episode number three in two weeks because this is
a bi weekly podcast, and bi weekly as in every
other week, not bi weekly as in twice a week.
Thank you again, and I will end my rant now
see you in two weeks unless you see in real life,
but one way or another, see you later and have
a good one piece
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