On today's episode, Variety's Adam B. Vary and Kate Aurthur talk about going deep inside the upside down for their cover story on the final season of "Stranger Things" and the twin brothers who are the brains behind it, Matt and Ross Duffer; plus host Cynthia Littleton has an eye-opening discussion with French YouTuber Inoxtag at Mipcom.
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Episode Transcript
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Speaker 1 (00:07):
Welcome to Daily Variety, your daily dose of news and
analysis for entertainment industry insiders. It's Wednesday, October fifteenth, twenty
twenty five. I'm your host, Cynthia Lyttleton. I am co
editor in chief of Variety alongside Ramin Setuda. I'm in
LA He's in New York, and Vrighty has reporters around
the world covering the business of entertainment. On today's episode,
(00:30):
in our cover story segment, we'll talk with Adam b
Veri and Kate Arthur about their report on the final
season of Stranger Things and the twin brothers who are
the brains behind the show, Matt and Ross Stuffer. And
then we'll hear some of my personal highlights from day
three at MIPCOM. The Global Content Market is wrapping up
(00:51):
on Thursday in can France. This is the one where
I encounter an extremely charming French YouTube creator who is
gracious about my inability to pronounce his online name. But
before we get to that, here are a few headlines
just in this morning that you need to know. MGM
Plus has greenlighted a Bosch prequel series to star Cameron
(01:13):
Monnigan and Omari Hardwick. It's called Start of Watch and
it hails from Bosch series veterans Tom Bernardo and Brian Anthony.
This has been out there for a while, but now
it's official. Josh Goldstein is the new head of marketing
for Paramount Pictures. The musical chairs among studio and network
marketing executives continues, get ready to revisit Conan O'Brien's TBS
(01:37):
late night series. Radial Entertainment has acquired streaming rights to
all eleven seasons of Conan, which ran from twenty eleven
to twenty twenty one. Radial is the parent company of
Industry Banners, Film Rise, and Shout Factory. All of these
stories and so much more can be found on Variety
dot com Right now. Now, we turn to conversations with
(02:04):
Variety journalists about news and trends in show business. In
our cover story segment, we'll go deep inside the upside
down for our preview of the final season of Stranger Things.
Adam b Very, Variety's senior entertainment writer, and Kate Arthur,
Variety's editor at large, have chased this story for three years.
Here they give us some behind the scenes color on
(02:27):
their time on the set and their time spent with
the Duffers, Adam b Veri and Kate Arthur. Thanks for
joining me.
Speaker 2 (02:34):
Hello, Hello, thanks for having us.
Speaker 1 (02:37):
You two are our Stranger Things dream team. You have
been working on an epic project, taking the measure of
Stranger Things and all of its five seasons, but particularly
its final season. You've had incredible access to the Duffer brothers,
the creators, the showrunners, all kinds of access to the production,
(02:58):
the cast. And congratulations because it's been a long time
coming and you were at the finish line. It's this
week's Variety cover story. You must feel like athletes at
the end of a long race.
Speaker 2 (03:09):
It does feel like we finished a marathon. Kate had
been starting to get this story into the pages of
Variety three years ago with the end of the fourth
season of Stranger Things, and then I visited the set
of season five in July of twenty twenty four, so
over a year ago, and so it's been one of
(03:29):
the longest tales on of this magnitude that I've ever done.
Speaker 3 (03:35):
It feels fantastic. As Adam said, I began trying to
book this cover more than three years ago, after I
had interviewed the interviewed the Duffer brothers, and I said
to their publicist it would be great if we got
the first cover for the final season, and then there
(03:56):
was a strike that delayed things. There were many obstacles,
and it was about, I don't know, Adam, maybe eight
months ago that we started to realize when as we
were planning everything with Netflix, that yes, we were actually
going to be the first cover about the final season
of Stranger Things, which we did not did not solidify
(04:19):
in our minds until very late in the process.
Speaker 1 (04:24):
That is a coup. Hard work is rewarded. The story
that you two have co bylined is rich with detail.
Speaker 2 (04:31):
Yeah, I was there for two days in Atlanta. They
had taken over basically an entire sound stage complex of
something like thirty five acres sixteen plus stages. It was
quite elaborate. This set was particularly pleasurable to be on.
I've been on a number of sets and you can
(04:52):
tell just sort of by the stress level and anxiety level.
That's kind of like vibrating off of people, how it's operating,
how people are feeling, how it's being led for the
pressure that they were all feeling to make sure that
this final season lived up to everyone's expectations, and they
all spoke very openly about that. I have to say
(05:13):
it was a very easy going, very chill and fun set.
The scene I was mostly therefore was a scene involving
Millie Bobby Brown's character eleven in the fourth episode of
the series. It was made clear to me that Milly
didn't want to do any interviews while I was visiting
the set, but she still was very loose and had
(05:35):
a really great rapport with Matt and Ross Stuffer. So
it was just a very chill, familial, very warm environment
to be on.
Speaker 1 (05:44):
That's impressive on a number of levels, especially because they
really hadn't had a lot of television experience. Kate, what
have you observed about the brothers and that brotherly relationship.
Have you observed anything significant about the fact that their
siblings that contributing to how they run the show or
how they've conceived the Stranger Things universe.
Speaker 3 (06:05):
Well, we spoke with Sean Levy, who is an executive
producer and director of Stranger Things, who was the one
who originally championed them through his company twenty one Laps
to Netflix. He read the pilot, he was blown away.
He felt like he'd never read anything like it before,
(06:26):
and at the time his company wasn't producing TV at all,
they were doing only film. But he said he could
not believe how creative it was, how original it was.
And then he met with them, and he said that
he couldn't believe the contrast between the confidence of their
(06:48):
writing and their shy presentation. If you watch Stranger Things,
the hive mind is a theme of the show, and
he said, the Upper Brothers are the og high Mind.
And obviously there are different people, but they function really
as a single unit.
Speaker 2 (07:07):
They use the pronoun we way more than they use
the pronoun i. At one point in one of our
many interviews with them, I asked how often are they apart?
And the look of panic that came over Matt Duffer's
face at the idea of having to be a part
was telling in and of itself. He said that they're very,
(07:28):
very rarely apart when they're working professionally, almost never. As
Sean Leavy said, it's a bubble of twin ship that
can only exist between the two of them. You can
know them very well, but there's something between the two
of them that just is its own thing that no
one's going to be able to get between.
Speaker 1 (07:45):
Now that Stranger Things is ending of the Duffer brothers
are turning their focus to feature films. They signed a
big money deal with Paramount. Their timing was incredible because
that deal was in the market just as Paramount needed
to make a point about their willing this to write
some checks. So that was kismet for the Duffers. What
do you think they want to do in film?
Speaker 3 (08:06):
They consider themselves first and foremost movie nerds. When they
were growing up in Durham, North Carolina, they would make
little movies with their friends, and they went to film
school to make movies, and they kind of fell into
making one of the biggest shows of all time. And
they've loved it, of course, but the whole time they
(08:28):
have wondered when they would start being able to make
a movie. And they told us that as they were
talking about what they wanted to do next. As season
five came together, everything was on the table, of course,
and they were like, we don't want to create and
run another show. What we want to do is make
a movie that comes out into theaters. And even though
(08:52):
they've had a great relationship with Netflix for ten years,
that's just not what Netflix does. So when Paramount approached
them right after the company the merger went through and
Skydance bought Paramount, they were very open to that. They
also say they have no idea what that will be.
(09:12):
They can only focus on one thing at a time,
and right now that thing is Stranger Things.
Speaker 2 (09:16):
Why I should add that they started Stranger Things at
the first crest of the streaming boom. The show was
bought in the spring of twenty fifteen, and this is
when Netflix had barely become what we know it today.
In fact, as we say in our story, Stranger Things
was really the first show to show Netflix what it
could actually be beyond just like an upstart streamer, it
(09:40):
could be a cultural force.
Speaker 1 (09:43):
You're right, Stranger Things showed that they could play on
a new global level. It crystallized the potential to have
a truly global hit for the first time. Adam remind
us what the rollout plan for season five is.
Speaker 2 (09:58):
As has been the case with Netflix lately, instead of
doing a full binge, they're splitting it up over three releases.
So the first four episodes it will premiere on November
twenty sixth, over the Thanksgiving holiday, then the next three
so episodes five, six, and seven will premiere at Christmas,
(10:20):
and the series finale will premiere a week later on
New Year's Eve. When I visited the set last year,
they knew that they were going to be splitting it
in half. Since that visit, Netflix decided to move the
finale a week and the Duffers were really excited about
that idea because it meant that everyone could watch the
finale sort of together at the same time. There wouldn't
(10:43):
be people racing through the first three episodes to get
to the finale, that they could watch the first three episodes,
digest them, and then pretty much everyone would be watching
the final episode all the same time, which is is
an experience that Netflix subscribers base don't get with the
end of a show.
Speaker 1 (11:02):
My last question for both of you, since you know
them and have spent time with them, can you tell
Matt from Ross without any help? Can you identify the
two brothers?
Speaker 3 (11:13):
I want to take this one. I am so proud that,
at least in their current incarnation, I can absolutely tell
them apart now, and not only can I tell them
apart in their looks, having now listened to and transcribed
many interviews with them. At this point, I can hear
(11:35):
the difference between them, and I can't tell you how
I feel about that. I feel like, if anything, I
have accomplished something in that.
Speaker 2 (11:45):
Yeah, their personalities are different. Matt is much chattier, He's
much more sort of open and gregarious. Ross is quieter,
more introspective. They also vibrated slightly different frequencies. Matt is
more sort of anxious and excited, Rassage a little bit
more chill. These are gradiations, I asked.
Speaker 3 (12:05):
I asked Maya Hawk, who plays Robin on the show,
how long it took her to be able to tell
them apart? And she said, I will not answer that question. No,
I won't, and in the way I will answer that
question is I will not answer. And then she said,
(12:26):
which probably means it took me way too long. So
but now she and then she went on to say
that now that she can tell them apart, she finds
them to be very different from each other and distinctive.
Speaker 1 (12:38):
That's fun. Well, again, these stories where you report over
the long term, they really require discipline. I can't wait
for people to read it. In the October fifteenth print
edition of Variety, as well as on Variety dot com.
Thank you both so much for your time.
Speaker 3 (12:52):
Thanks for having us, Cynthia.
Speaker 2 (12:54):
Thank you so much, Cynthia.
Speaker 1 (13:00):
Now let's call this one a reporter's notebook segment. I've
been in conference mode all week, bouncing around the palais
and walking up and down the cossette, shaking hands, moderating panels,
and talking to people about the business. According to mipcom's organizers,
about ten thousand, six hundred people attended the event This year.
There was a huge emphasis on the creator economy. Specifically,
(13:23):
MIPCOM made a point to highlight the convergence of creators
working with more high end TV, film and streaming platforms.
It was all a heady mix. We'll talk much more
about that in tomorrow's episode when I'm joined by my
three colleagues Elsicus Lassi, John Hopewell, and Leo Baraclough to
chop it up in round table fashion about all that
(13:44):
we've learned this week. On Wednesday, I got an interesting
lesson in the contours of the creator economy by moderating
a panel with Webedia, CEO, Christian Bombren, and the French
creator that I mentioned in the introduction to this episode.
That creator's name is Ainez Benezous. He's a twenty three
year old from the suburbs of Paris who goes by
(14:07):
the online handle enox tag. He started his online journey
as a seventeen year old gaming enthusiast. Now he's one
of France's biggest celebrities among people under forty. Webedia is
a company that represents creators and influencers, and it also
partners with them to elevate the quality of their productions,
(14:28):
publish books, and much more. Enox, as he's known, last
year mounted an elaborate and successful effort to scale Mount Everest.
Of course, the whole thing was filmed for his content pipeline.
The two and a half hour YouTube documentary that he
and Webedia produced was such a hit that it was
released in French movie theaters last year. Titled Kaizen, It
(14:51):
has forty six million views to date on YouTube. I
couldn't resist asking Enox some questions backstage as we waited
for the session to see start. I never get tired
of talking to people about their media consumption habits these days.
You told me you're very interested in movies. What are
some of your favorite movies? What are some of the
people in the movie world that you follow.
Speaker 4 (15:12):
Now, Okay, I'm not a good English or I don't
know all the name in English, but Textella of Nolanda
it's my favorite one. I like metrics. I like the
sixth sense, you know, the substance I like, yeah, and
I like the substance. I think it was one.
Speaker 1 (15:30):
Year agomore I like so much.
Speaker 4 (15:33):
And June what other I saw yesterday? La Pampa. It's
a French movie, really cool. And I like all the
Nolan films, like The Prestige. The Prestige. There is like
(15:56):
old plot twist movie like Chateau Land. I like to
to DiCaprio, Yeah, yeah, DiCaprio, Brad Pitt with the Seven
Fight Abs. I would like to go in cinema, but
I have not deliver right now. I need to. It's
it's a hard art. I want to be ready for
(16:19):
that and don't take the place of real actor.
Speaker 1 (16:24):
My last question for you is when you read news entertainment,
when you're looking at news about whether sports or gaming
or whatever, what where do you like to read your news?
Is it social media?
Speaker 2 (16:37):
Do you read LeMond?
Speaker 1 (16:38):
Where do you get your news?
Speaker 4 (16:41):
I get my news of my family or my friends sometimes,
but most of times it's on the phone on the
social media. I try to follow go social media because
we need to be careful with the social media because
there is a lot of falst information or it can
be dangerous because there is like on social media, So
(17:07):
you need to be really really careful about what you read,
and you need always to ask people, to talk with people,
to do debates, to always ask at someone else and
not take the information and say, okay, it's like that.
Speaker 2 (17:22):
Thank you so much.
Speaker 1 (17:28):
As we close out today's episode, here's a few things
we're watching for docu series Knife Edge. Chasing Michelin Stars
is an interesting look at the cutthroat stakes of the
tippy top of the fine dining world. Maybe it's because
I've been in France all week, but I found it
very compelling viewing. The series is rolling out now on
(17:49):
Apple TV. The Simon Weisenthal Center will bestow its Humanitarian
Award to Warner Brothers Discovery CEO David Zaslov on October thirtieth.
Ann Chief political correspondent Donna Bash will also be honored
at the event in Beverly Hills. Before we go, congrats
to Rina Ayer, who has been named Senior Vice President
(18:10):
of Content and Talent Partnerships for Red Seat Ventures. That's
a digital media development firm that was acquired by Fox
in February. Ayer previously worked for Serious XM and Audible,
and she is a veteran of the US Air Force.
Thanks for listening. This episode was written and reported by
me Cynthia Littleton, with contributions from Adam b Very and
(18:33):
Kate Arthur Stick Snick's hick Picks. Please leave us a
review at the podcast platform of your choice, and please
tune in tomorrow for another episode of Daily Variety. Bun
Gurnee
Welcome to Daily Variety, your daily dose of news and
analysis for entertainment industry insiders. It's Wednesday, October fifteenth, twenty
twenty five. I'm your host, Cynthia Lyttleton. I am co
editor in chief of Variety alongside Ramin Setuda. I'm in
LA He's in New York, and Vrighty has reporters around
the world covering the business of entertainment. On today's episode,
(00:30):
in our cover story segment, we'll talk with Adam b
Veri and Kate Arthur about their report on the final
season of Stranger Things and the twin brothers who are
the brains behind the show, Matt and Ross Stuffer. And
then we'll hear some of my personal highlights from day
three at MIPCOM. The Global Content Market is wrapping up
(00:51):
on Thursday in can France. This is the one where
I encounter an extremely charming French YouTube creator who is
gracious about my inability to pronounce his online name. But
before we get to that, here are a few headlines
just in this morning that you need to know. MGM
Plus has greenlighted a Bosch prequel series to star Cameron
(01:13):
Monnigan and Omari Hardwick. It's called Start of Watch and
it hails from Bosch series veterans Tom Bernardo and Brian Anthony.
This has been out there for a while, but now
it's official. Josh Goldstein is the new head of marketing
for Paramount Pictures. The musical chairs among studio and network
marketing executives continues, get ready to revisit Conan O'Brien's TBS
(01:37):
late night series. Radial Entertainment has acquired streaming rights to
all eleven seasons of Conan, which ran from twenty eleven
to twenty twenty one. Radial is the parent company of
Industry Banners, Film Rise, and Shout Factory. All of these
stories and so much more can be found on Variety
dot com Right now. Now, we turn to conversations with
(02:04):
Variety journalists about news and trends in show business. In
our cover story segment, we'll go deep inside the upside
down for our preview of the final season of Stranger Things.
Adam b Very, Variety's senior entertainment writer, and Kate Arthur,
Variety's editor at large, have chased this story for three years.
Here they give us some behind the scenes color on
(02:27):
their time on the set and their time spent with
the Duffers, Adam b Veri and Kate Arthur. Thanks for
joining me.
Speaker 2 (02:34):
Hello, Hello, thanks for having us.
Speaker 1 (02:37):
You two are our Stranger Things dream team. You have
been working on an epic project, taking the measure of
Stranger Things and all of its five seasons, but particularly
its final season. You've had incredible access to the Duffer brothers,
the creators, the showrunners, all kinds of access to the production,
(02:58):
the cast. And congratulations because it's been a long time
coming and you were at the finish line. It's this
week's Variety cover story. You must feel like athletes at
the end of a long race.
Speaker 2 (03:09):
It does feel like we finished a marathon. Kate had
been starting to get this story into the pages of
Variety three years ago with the end of the fourth
season of Stranger Things, and then I visited the set
of season five in July of twenty twenty four, so
over a year ago, and so it's been one of
(03:29):
the longest tales on of this magnitude that I've ever done.
Speaker 3 (03:35):
It feels fantastic. As Adam said, I began trying to
book this cover more than three years ago, after I
had interviewed the interviewed the Duffer brothers, and I said
to their publicist it would be great if we got
the first cover for the final season, and then there
(03:56):
was a strike that delayed things. There were many obstacles,
and it was about, I don't know, Adam, maybe eight
months ago that we started to realize when as we
were planning everything with Netflix, that yes, we were actually
going to be the first cover about the final season
of Stranger Things, which we did not did not solidify
(04:19):
in our minds until very late in the process.
Speaker 1 (04:24):
That is a coup. Hard work is rewarded. The story
that you two have co bylined is rich with detail.
Speaker 2 (04:31):
Yeah, I was there for two days in Atlanta. They
had taken over basically an entire sound stage complex of
something like thirty five acres sixteen plus stages. It was
quite elaborate. This set was particularly pleasurable to be on.
I've been on a number of sets and you can
(04:52):
tell just sort of by the stress level and anxiety level.
That's kind of like vibrating off of people, how it's operating,
how people are feeling, how it's being led for the
pressure that they were all feeling to make sure that
this final season lived up to everyone's expectations, and they
all spoke very openly about that. I have to say
(05:13):
it was a very easy going, very chill and fun set.
The scene I was mostly therefore was a scene involving
Millie Bobby Brown's character eleven in the fourth episode of
the series. It was made clear to me that Milly
didn't want to do any interviews while I was visiting
the set, but she still was very loose and had
(05:35):
a really great rapport with Matt and Ross Stuffer. So
it was just a very chill, familial, very warm environment
to be on.
Speaker 1 (05:44):
That's impressive on a number of levels, especially because they
really hadn't had a lot of television experience. Kate, what
have you observed about the brothers and that brotherly relationship.
Have you observed anything significant about the fact that their
siblings that contributing to how they run the show or
how they've conceived the Stranger Things universe.
Speaker 3 (06:05):
Well, we spoke with Sean Levy, who is an executive
producer and director of Stranger Things, who was the one
who originally championed them through his company twenty one Laps
to Netflix. He read the pilot, he was blown away.
He felt like he'd never read anything like it before,
(06:26):
and at the time his company wasn't producing TV at all,
they were doing only film. But he said he could
not believe how creative it was, how original it was.
And then he met with them, and he said that
he couldn't believe the contrast between the confidence of their
(06:48):
writing and their shy presentation. If you watch Stranger Things,
the hive mind is a theme of the show, and
he said, the Upper Brothers are the og high Mind.
And obviously there are different people, but they function really
as a single unit.
Speaker 2 (07:07):
They use the pronoun we way more than they use
the pronoun i. At one point in one of our
many interviews with them, I asked how often are they apart?
And the look of panic that came over Matt Duffer's
face at the idea of having to be a part
was telling in and of itself. He said that they're very,
(07:28):
very rarely apart when they're working professionally, almost never. As
Sean Leavy said, it's a bubble of twin ship that
can only exist between the two of them. You can
know them very well, but there's something between the two
of them that just is its own thing that no
one's going to be able to get between.
Speaker 1 (07:45):
Now that Stranger Things is ending of the Duffer brothers
are turning their focus to feature films. They signed a
big money deal with Paramount. Their timing was incredible because
that deal was in the market just as Paramount needed
to make a point about their willing this to write
some checks. So that was kismet for the Duffers. What
do you think they want to do in film?
Speaker 3 (08:06):
They consider themselves first and foremost movie nerds. When they
were growing up in Durham, North Carolina, they would make
little movies with their friends, and they went to film
school to make movies, and they kind of fell into
making one of the biggest shows of all time. And
they've loved it, of course, but the whole time they
(08:28):
have wondered when they would start being able to make
a movie. And they told us that as they were
talking about what they wanted to do next. As season
five came together, everything was on the table, of course,
and they were like, we don't want to create and
run another show. What we want to do is make
a movie that comes out into theaters. And even though
(08:52):
they've had a great relationship with Netflix for ten years,
that's just not what Netflix does. So when Paramount approached
them right after the company the merger went through and
Skydance bought Paramount, they were very open to that. They
also say they have no idea what that will be.
(09:12):
They can only focus on one thing at a time,
and right now that thing is Stranger Things.
Speaker 2 (09:16):
Why I should add that they started Stranger Things at
the first crest of the streaming boom. The show was
bought in the spring of twenty fifteen, and this is
when Netflix had barely become what we know it today.
In fact, as we say in our story, Stranger Things
was really the first show to show Netflix what it
could actually be beyond just like an upstart streamer, it
(09:40):
could be a cultural force.
Speaker 1 (09:43):
You're right, Stranger Things showed that they could play on
a new global level. It crystallized the potential to have
a truly global hit for the first time. Adam remind
us what the rollout plan for season five is.
Speaker 2 (09:58):
As has been the case with Netflix lately, instead of
doing a full binge, they're splitting it up over three releases.
So the first four episodes it will premiere on November
twenty sixth, over the Thanksgiving holiday, then the next three
so episodes five, six, and seven will premiere at Christmas,
(10:20):
and the series finale will premiere a week later on
New Year's Eve. When I visited the set last year,
they knew that they were going to be splitting it
in half. Since that visit, Netflix decided to move the
finale a week and the Duffers were really excited about
that idea because it meant that everyone could watch the
finale sort of together at the same time. There wouldn't
(10:43):
be people racing through the first three episodes to get
to the finale, that they could watch the first three episodes,
digest them, and then pretty much everyone would be watching
the final episode all the same time, which is is
an experience that Netflix subscribers base don't get with the
end of a show.
Speaker 1 (11:02):
My last question for both of you, since you know
them and have spent time with them, can you tell
Matt from Ross without any help? Can you identify the
two brothers?
Speaker 3 (11:13):
I want to take this one. I am so proud that,
at least in their current incarnation, I can absolutely tell
them apart now, and not only can I tell them
apart in their looks, having now listened to and transcribed
many interviews with them. At this point, I can hear
(11:35):
the difference between them, and I can't tell you how
I feel about that. I feel like, if anything, I
have accomplished something in that.
Speaker 2 (11:45):
Yeah, their personalities are different. Matt is much chattier, He's
much more sort of open and gregarious. Ross is quieter,
more introspective. They also vibrated slightly different frequencies. Matt is
more sort of anxious and excited, Rassage a little bit
more chill. These are gradiations, I asked.
Speaker 3 (12:05):
I asked Maya Hawk, who plays Robin on the show,
how long it took her to be able to tell
them apart? And she said, I will not answer that question. No,
I won't, and in the way I will answer that
question is I will not answer. And then she said,
(12:26):
which probably means it took me way too long. So
but now she and then she went on to say
that now that she can tell them apart, she finds
them to be very different from each other and distinctive.
Speaker 1 (12:38):
That's fun. Well, again, these stories where you report over
the long term, they really require discipline. I can't wait
for people to read it. In the October fifteenth print
edition of Variety, as well as on Variety dot com.
Thank you both so much for your time.
Speaker 3 (12:52):
Thanks for having us, Cynthia.
Speaker 2 (12:54):
Thank you so much, Cynthia.
Speaker 1 (13:00):
Now let's call this one a reporter's notebook segment. I've
been in conference mode all week, bouncing around the palais
and walking up and down the cossette, shaking hands, moderating panels,
and talking to people about the business. According to mipcom's organizers,
about ten thousand, six hundred people attended the event This year.
There was a huge emphasis on the creator economy. Specifically,
(13:23):
MIPCOM made a point to highlight the convergence of creators
working with more high end TV, film and streaming platforms.
It was all a heady mix. We'll talk much more
about that in tomorrow's episode when I'm joined by my
three colleagues Elsicus Lassi, John Hopewell, and Leo Baraclough to
chop it up in round table fashion about all that
(13:44):
we've learned this week. On Wednesday, I got an interesting
lesson in the contours of the creator economy by moderating
a panel with Webedia, CEO, Christian Bombren, and the French
creator that I mentioned in the introduction to this episode.
That creator's name is Ainez Benezous. He's a twenty three
year old from the suburbs of Paris who goes by
(14:07):
the online handle enox tag. He started his online journey
as a seventeen year old gaming enthusiast. Now he's one
of France's biggest celebrities among people under forty. Webedia is
a company that represents creators and influencers, and it also
partners with them to elevate the quality of their productions,
(14:28):
publish books, and much more. Enox, as he's known, last
year mounted an elaborate and successful effort to scale Mount Everest.
Of course, the whole thing was filmed for his content pipeline.
The two and a half hour YouTube documentary that he
and Webedia produced was such a hit that it was
released in French movie theaters last year. Titled Kaizen, It
(14:51):
has forty six million views to date on YouTube. I
couldn't resist asking Enox some questions backstage as we waited
for the session to see start. I never get tired
of talking to people about their media consumption habits these days.
You told me you're very interested in movies. What are
some of your favorite movies? What are some of the
people in the movie world that you follow.
Speaker 4 (15:12):
Now, Okay, I'm not a good English or I don't
know all the name in English, but Textella of Nolanda
it's my favorite one. I like metrics. I like the
sixth sense, you know, the substance I like, yeah, and
I like the substance. I think it was one.
Speaker 1 (15:30):
Year agomore I like so much.
Speaker 4 (15:33):
And June what other I saw yesterday? La Pampa. It's
a French movie, really cool. And I like all the
Nolan films, like The Prestige. The Prestige. There is like
(15:56):
old plot twist movie like Chateau Land. I like to
to DiCaprio, Yeah, yeah, DiCaprio, Brad Pitt with the Seven
Fight Abs. I would like to go in cinema, but
I have not deliver right now. I need to. It's
it's a hard art. I want to be ready for
(16:19):
that and don't take the place of real actor.
Speaker 1 (16:24):
My last question for you is when you read news entertainment,
when you're looking at news about whether sports or gaming
or whatever, what where do you like to read your news?
Is it social media?
Speaker 2 (16:37):
Do you read LeMond?
Speaker 1 (16:38):
Where do you get your news?
Speaker 4 (16:41):
I get my news of my family or my friends sometimes,
but most of times it's on the phone on the
social media. I try to follow go social media because
we need to be careful with the social media because
there is a lot of falst information or it can
be dangerous because there is like on social media, So
(17:07):
you need to be really really careful about what you read,
and you need always to ask people, to talk with people,
to do debates, to always ask at someone else and
not take the information and say, okay, it's like that.
Speaker 2 (17:22):
Thank you so much.
Speaker 1 (17:28):
As we close out today's episode, here's a few things
we're watching for docu series Knife Edge. Chasing Michelin Stars
is an interesting look at the cutthroat stakes of the
tippy top of the fine dining world. Maybe it's because
I've been in France all week, but I found it
very compelling viewing. The series is rolling out now on
(17:49):
Apple TV. The Simon Weisenthal Center will bestow its Humanitarian
Award to Warner Brothers Discovery CEO David Zaslov on October thirtieth.
Ann Chief political correspondent Donna Bash will also be honored
at the event in Beverly Hills. Before we go, congrats
to Rina Ayer, who has been named Senior Vice President
(18:10):
of Content and Talent Partnerships for Red Seat Ventures. That's
a digital media development firm that was acquired by Fox
in February. Ayer previously worked for Serious XM and Audible,
and she is a veteran of the US Air Force.
Thanks for listening. This episode was written and reported by
me Cynthia Littleton, with contributions from Adam b Very and
(18:33):
Kate Arthur Stick Snick's hick Picks. Please leave us a
review at the podcast platform of your choice, and please
tune in tomorrow for another episode of Daily Variety. Bun
Gurnee
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