Founder of Feat Clothing: Taylor Offer on Starting a Brand

Episode Transcript
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Speaker 1 (00:05):
You were listening to Studio twenty two. Welcome to Studio
twenty two. I'm your host Will Meldman here with my
co host brock Ohern as always, and we are here
with Taylor Offer, the founder of Feet. I'm really really
excited about this one today. I'm for those of you
watching on YouTube. I am wearing one of the Feet

(00:27):
hoodies right now and it is the most comfortable hoodie
in the effing world and I love it. And I'm
really excited to talk about how you started this company
and get into it all. So welcome, Welcome, Yeah, man,
thank you very kind words. I appreciate it. I'm just
glad that Will's finally on the feat train. Dude, I've

(00:47):
had some of your stuff for years now. Yeah, you
guys sendny stuff a long time ago. It's funny yet
I remember that because as I was getting ready for this,
I was like, I've seen so many pictures of you
wearing and threw dms and I think it was like
twenty twenty. We let you up, Like, yo, we send
some stuff. Yeah, you're always so cool. You're like, yeah,
of course, send it over. Yeah, I've had I've had
him for a while. Man. I still have him in
the closet. I wore him all the time. Oh yeah,

(01:07):
I always got it one up. It's okay. I'm just
glad you're finally coming on board. Man. Yeah, that's really
cool though. I remember because I like wore it and
came home and he's like, yeah, dude, dude's feed It's awesome.
I'm like, oh shit, okay, well I'm late to the train.
And then also we just had our buddy Aaron o'connellan too,
and him and his wife Natalie pack have your stuff

(01:27):
as well. I see him on your page actually thick. Yeah, yeah,
that's awesome. You guys are getting around the power of
getting around good if you're a brand. Yeah, it's awesome. Yeah.
What inspired you to start? Feet started in college twenty fifteen,
and the name feat originally came from socks because we
started with socks with Feet socks and it was always
I could never pay attention in class, and I was like,

(01:47):
there's no way I can go, like, get a real job.
It just won't work. Um, So we got a bunch
of Nike myself in the business partner time. Nike Adidas
socks went to TJ Max bought all them got a
heat press and it looks like a big Panini machine
and it's like a big heat press and it's sublimation
heat transfer. So essentially you could take any digital art
and just press it on to socks. So we started

(02:09):
pressing on Nike socks Adida Socks. Senior year we sold
like twenty thousand pairs of socks out of our backpacks,
just like hustling everywhere. Then in twenty fifteen, we got
really early on influencer marketing and that helped blow up
the brand. So this like this is when Vine was
like before influencers a thing, and all these viners lived
in one building in Hollywood. I moved into that building.
We started working with all these people six hundred Vine

(02:31):
and that kind of got us on like social media
and partnerships, which helped take the brand to the next level.
And then there's many layers from there. But I'm not
going to borrow you with a long monologue to start.
I mean, I love like companies and businesses that kind
of start in college, right because it's like you're sitting there,
You're about to kind of go into the real world,

(02:51):
but you're like, no, like we're gonna hustle. We're gonna
get stuff done, and we're gonna make something cool that
people want to wear, people want to buy, and you
know what I mean. Yeah, I mean I think a
lot of the businesses, it's interesting that's starting college, like
if you start a business before, like before you start
to mature as adult, like in your twenties. Like, I
think a lot of it comes from just being like
frustrated with the world and being like, let me go
change something, and you have such an itch inside of

(03:12):
you And I just felt that from a young age
of just like I gotta do something, like I've got it.
I can't sit still, i gotta go do something. Yeah,
And it's like, and you're only going to do something
like you say, that's a disruptor or something that really
kind of fits a need or fits something that you
really enjoy and passionate about. Yeah, because that's for me too.
That was I love that you recognize that in yourself

(03:34):
so early, you know, if you want to call that early,
I mean I feel like that's pretty early because I
had a very similar experience in college where I went
and they basically my second week gave me a list
of all the jobs that are out there? How much
more a you're gonna make? How long it's gonna take
all that stuff? And I was like, none of these
are for me. And if I'm going to fail at something,
it's going to be doing what I love. So that's
what I made the check out to la Man. Here
we are now. You know. Yeah, it's been a fun journey,

(03:56):
but it's exactly that. It's like knowing yourself well enough
I think, or at least taking a risk regardless if
you know yourself well enough to go chase something that
you know you care about. So it's cool to see that,
and you guys will obviously crush it, you know, and
feed's great, and so you have a storefront and Thinness,
right yeah, and instead of Monica it's on Main Street
and yeah, it's been an interesting progression of the brand

(04:17):
from socks to making these super soft teddies. And we
developed this fabric called blanket Blend and that took two
years to make, which is like, I don't know if
you guys know about the clothing, your production cycle at
all or what any of this looks like, but a
little bit but informs it's just fascinating, right, Like it's
it's art, and I think a lot of people and
I used to think of clothing just like, oh, it's

(04:38):
clothes you put in your body, but like it is
such an art form to the type of fabric you use,
the trims you use, the finishes you use, how you're
washing the fabric, and how you're treating the fabric and
what you're doing. So like, it took us about two
years of being downtown almost every single day in Los
Angeles finding working with different fabric mills to make a fabric,
and every time I would come back would like, make

(04:58):
it softer, make it softer, and like, we can't. And
then there's like you know, there's silicon washes you could do,
there's fabric washes. It's like it's almost like a science
experience where there's percentages like this percent Caughton, this percent polyester,
or this percent ray on, this percent this, and you're
just tweaking with it and playing with it until you
get that hand feel. So that's like it took us
two years of velpus fabric and once we felt it

(05:18):
finally where it's like, finally, this is it. And that's
really helped us grow, especially in the past couple of years.
So that was like downtown in the fashion district. Yeah,
it's LA is such a hub for these types of
brands because the resources, Like if you go to downtown
Los Angeles, there's so many fabric shops where you can
buy the actual fabric. Then there's cut and so shops

(05:40):
and that's you know, so essentially, like for a hoodie
like that, you could do there, create your own fabric
like we did, or you could buy sample yardage of
other fabrics, so you could you'll buy it by the yard,
so you might buy hoodie might take two yards of fabric,
let's say, so if you want to buy if you
don't make five hundred hoodies, two hundred fifty yards of
fabric and from there you take it to a cut

(06:01):
and sew shop. So like, I don't know if you
could tell, like those are panels on your hoodie. There's
a panel, so there's seems right here and cuts into
these seams and that's how you put it on and
there's finishing. So without geeking up too much about it,
it's like, it's just it. It became fascinating to me
that clothes that we put on our body every single day,
we have no idea how it's made, and once you
start learning the art and craft to it, it's beautiful.

(06:21):
It's it's amazing. I couldn't agree more. And like you
can also kind of say that about like the food industry, right,
it's like food we eat every day, where does it
come from? But I feel like today kind of the
consumer is becoming a little bit more conscious and aware
of it. I wouldn't say it's at like crazy high
levels of like everyone is looking at it or whatever,

(06:42):
but I think we're I have a little optimism that
we're like moving in the right direction. But like in
companies like this kind of help progress that I feel
like it's the act of being conscious about everything, right,
Like and once you start looking at the world through that,
you know curious mind of Oh this is a cool table,
where's this from? Oh, let's just say it's a pine
tree that was grown in Seattle, Like who knows, Like

(07:03):
where did that seed come from? Where did that come from?
Even the hoodie right, Like we have a lot of
cotton or hoodies and I've like gone such deep in
rabbit holes of like, Okay, how does it turn from
a seed into this hoodie? So like cotton, it grows
on a plant and then you imagine like the little
cotton swab that you see it's fully thinned out into threads,
and how those threads get turned into it. It's just

(07:23):
like it's everything is so fascinating if you look at
it through that lens. What's that? What's that? Just reminded
me when you said that the cotton through there? But
it was the movie with Morgan Freeman was in it
and they had like the cotton thing, uh Angelina Li
like wanted or something like yeah, and so they'll pick
out through there. But it shows you the process of
developing the cotton and like the thread or something is
what tells them Buddha kill next or whatever. It is

(07:45):
something like that, right, I'm not sure honestly. Yeah, it's
it's a It's a good movie. Is it Wanted? I
don't know if it's Wanted anyways, Wanted it is like
the curved bullets. I don't think it's that, but um dan,
I'm usually pretty good with the movies. But yeah, yeah,
but there's things like that where somebody me who has

(08:06):
no idea, but I get to see something visually in
a film of them actually going through the process of
making fabric right is fascinating too, because I'm like, I'm
learning a little nuggets When you say something like that,
I'm like, I kind of know a little bit about
what you're saying, right, because it goes through that process.
But yeah, man, from conception to where it's at now,
because I can now that you said, like these panels,
I'm like, well, if you made that panel half the

(08:27):
size would be a way tighter sweater right. Well, that's
how you can start innovating on things. And it's like
you break it down to the first principles and you're like,
how is this actually made? Whether it is a movie,
whether it's food, whether it's anything, it's art. It's like
you start with that and you're like, shit, once you
could actually learn that, Like that's what gets me really
excited and what sex from being feed. I'm opening a
little like creative warehouse in Los Angeles and we're gonna

(08:49):
be able to do everything from scratch, like have our
own fabric make everything. So when you talk about the panels,
it's like, oh, yeah, I mean can we shift the
panels three inches? Like can we make that armsleep panel
go three inches up or down? Like what would that
look like what would it not look like? Um, to
be able to just work with different things like that,
it's just it's fascinating. Yeah, it's it's fun being the
model today. I never get well he is right, Yeah,

(09:12):
I do it that game we both can. No, that's awesome, man. Yeah. No.
I was going to ask too, like, have you gone
through different uh you know, pass of how you wanted
to go out and design the clothing because I noticed
you not too long ago. You guys came up with
a little more of a tie eye style, and then
you've partnered with collaborators as well, right, and kind of
brought in their style, don't. I don't know how much
each of each party has a say in each thing,

(09:34):
or if you just bring it to them or whatever
it maybe, but because you guys is very very soft,
very classic, a lot of like a plain, bold but
really awesome colors. Um, did you ever think you're going
to go a different direction or was it kind of
like you know, your your customer was buying more of
a certain thing and you kind of kept going down
that route. Yeah. I think that that's the hardest part
for any creative or artists. Right, It's like, how much

(09:56):
are you creating what is in your own gut, in
your own brain and that you love, and how much
you're actually creating what is commercial? And that's the hard
part between like balancing art and business or like art
and science, because it's like there's so much I want
to create that most people would look at that and
be like that is so weird. I would never wear that,
But I'm like, yo, that's so tight. I love this right,
So it's like you have to create commercially. So Tied

(10:18):
is a good example. Like to me personally, I'm very
over tight. I think tied. I had a moment during
COVID and you know, it was the tied Ie craze.
And now I'm like a lot more simple and basics
solid colors, but still sells really well. So it's like
it's a constant battle between our operations and finance and
then are creative of just like what are we making?
And it's like you need to try to balance them.

(10:40):
Well yeah, I mean I could definitely kind of go
down the rabbit hole of like I love what you
said earlier about like dissecting things and how is it made?
And like I mean there are entire like TV shows
like completely built around like how it's made, like how
things are made right, and like it's really fascinating to
me because I mean my mind goes to film immediately

(11:03):
and it's like, how is that shot made? Or how
is that effect made in that like camera movement and
the crane and all that. It was like on our
horror film, The Resort. We made the decision to go
with like practical effects, and I think it was definitely
the right decision, But there are so many different options
we could have gone with, and each thing can affect

(11:25):
the overall product and the overall catalog in this case,
I guess. But how'd you how'd you go from making
the fabrics into like other items of clothing like the
hoodies and stuff. Was that like a natural transition to like, Okay,
now we're just going to make all types of clothing. Yeah,
So first I would acknowledge how it's like exactly what

(11:46):
you're talking about. I would tell recently didn't have an
appreciation for movies at all until I started understanding how
those decisions like you're talking about are made. I think
it's the same thing for clothes, and like I've realized
with educating our customer on how these things are made,
you start to appreciate it more. It's like if you're
going to a nice restaurant and they explain why something
was made like this, you have a better appreciation. So

(12:07):
I think it's important just everyone would be interested in
things if they were taught it in the right way
and be like, whoa, you know you went with these
effects because of that effects Like at surface level, that
means nothing to me. And then as they start to
hear this, I'm like, oh wow, now I could see that.
So I think that's really interesting. And how we got
into other clothes was customers are sort of wanting more
and they're like, hey, like it's interesting. There's a really

(12:29):
cool feedback loop when you have a digital brand, a
lot better than brands in the past, when it's more
traditional through retail and you're selling another stores because you
have direct feedback, like you're getting comments on your Instagram,
Hey can you make these in shorts? Hey can you
do this? You have a one on one line directly
with the customer and you can iterate in real time
where it's like unlike in a movie, like it seems
like you spend months or years to create something and
you put it out finished. The cool thing about a

(12:51):
brand it's always evolving, or like with social media, it's
always involved. Like you put something out, you read the
comments are like, hey, go do this, and you're like,
oh wow, a lot of people are saying this. I'm like,
maybe try that. So it's interesting to be able to
iterate in real time. Yeah. That, I mean, that's incredibly interesting,
and I feel like that's definitely kind of more of
a modern concept for sure. I'm like a new age

(13:12):
thing now with social media and you go for it. No, yeah,
I mean before I think exactly what you're saying is
companies would have to either hire people or test people
with focus groups and stuff like that. And now it's like, oh,
I'll put up an Instagram story and see how the
vote goes, you know, which is something I use regularly
as well, you know which. Yeah, that part is fascinating
about it too. It's you have a directed consumer. You
have direct interactions with your your customer base and fans

(13:32):
of the products and stuff like that, so you get
immediate feedback, which is a huge help. I can only imagine.
It's like with the zombie comic, I like posted some
concept art and I'm like, hey, it's me and my dog,
like being a zombie apocalypse. It's like, okay, that guy
enough likes to warrant one issue. Yeah, I'll do that. Yeah.
It's kind of a blessing and a curse though, because

(13:52):
that's the instant feedback loop. It's like you'll put out
a product and with literally like we'll set a blast
about a new product coming out within five minutes, you
know if it does well or not, and then because
you could just see by the traffic and what's happening,
is that quick? That correct? I mean because we send
an email blast one hundreds of thousands of people at
one time, and if you're hitting hundreds of thousands of people,
like it's real time. You're seeing people on your website,

(14:13):
you're posting things on Instagram. It's in real time. And
it's a blessing that you get that feedback and data
in real time. It's also a curse because like you'll
find yourself opening your Shopify app like every like five
minutes being like something else happened, to something else happened,
and it's just like weird dopamine thing that it's just
like it's almost like too much. Yeah, it's like how
many comments warrant like actually going to make a product,
right unless you like really love an idea and you're like, Okay,

(14:37):
that's genius, I'm gonna go do it. Yeah, And that's
let's rebalance art and science. And that's also where your balance.
Like I think it was Henry Ford's like, if I
ask the people what they wanted, they would have said
faster horses. Before he made the car. It's like people
just didn't know the car existed. So it's like you
almost if you ask people what they want, they might
not even know what they want. And I think that's
the beauty in creating, is like giving people something that

(14:59):
a subconscious they want but they can't consciously communicate they want.
That's deep right there. Henry Ford quote is tripping me out.
That's dope. What's up? Nolan? Nowhere near shout off? No
one goal but no. Yeah, So that's awesome. I love that.
And then what I was thinking while you're saying all

(15:20):
that too, is I know we were out there talking
before we started the podcast about you know, being grounded
and how you can literally walk on the beach to
your shop and right down the street from your house
and everything like that, how much of that being grounded?
Obviously comfort was a part of your life or played
a part in your life in creating feet comfort like
to me why I started feet, And like the whole

(15:41):
idea is like I fundamentally believe that humans are living
incorrectly and it could should be living a lot better.
Like so many people, especially today's age, all my really
good friends and everyone I know. It's the way we're
living is like with so much anxiety, with so much
pressure you putting ourselves, and we're not in touch with
ourselves at all, Like we don't listen or feel or

(16:01):
heal ourself at all, and where so many distractions at
all times. So like that's the whole day. Our on
feet is like it's your layer, it's your cloak, it's
whatever you want to wear. It's your protection against the world.
You put this hoodie on, be comfortable, just breathe, be
in the moment, be grounded. And the name feet, you
know it sort of socks, but it's actually worked into
this where it's like it's connecting your feet to the ground,

(16:22):
and that's the ultimate feet feat of life. It's just
like being grounded and just like we all know those moments,
and you know, unfortunately a lot of people can only
get to those moments, like when they're on an airplane
and their phone service doesn't work, or they're going hiking
or camping and their phone doesn't work, or they're on
some sort of drugs where they can't think about any
of the other issues. But like it's just that moment
of groundedness where it's like nothing really matters besides my breath,

(16:44):
and like life's good. You could appreciate all the little
things happening. I mentioned this to a friend the other day.
And there's two things that I do so obviously you
can't bling is one of them. But there's two other
things that I do that I love. And one's riding
my motorcycle because it forces me to be present we
regardless if I want her not. You have to pay
attention at all the time. And then there's acting for
me too. It is although I'm thinking about a lot

(17:06):
right and I'm doing stuff when I'm most in it,
and when I'm most present is when i'm just reacting,
I'm just being I've already done all the work, you know,
I've done everything I need to do to get to
that point. But I'm free in that moment, you know,
and so for me, that's one of my biggest passions.
It comes from that as well, you know. But it's
exactly what you're saying. It's finding those moments to not
get so caught up in the mix of everything and
also comparing ourselves to others and being you know, all

(17:29):
that you spoke about dopamine rushes. You know, obviously not
with just only your shop vine building a business and
getting that feedback, but also you know, we all have it,
or most of us anyways have social media, so it's
being hit constantly with those docamine rushes. I remember when
I first blew up on the Internet and it was
like my phone would die because I would get so
many notifications and I was like, how do I turn

(17:49):
this off? But like, holy crap, what's going on right
at the same time exactly. Yeah, So there was a
learning curve of that as well, you know, of how
to turn or pull myself away from it and really
just sit and sit with myself and be able to
breathe and you know, not get so pulled into it.
It's very easy to do that, you know. So that's
a really, really good point too, like we all have

(18:10):
to kind of bind those moments and activities for ourselves
because it's one hundred percent based off what we're passionate
about and what we love and like. For me, it's
like writing, the gym, snowboarding, and golf, like those four places,
I'm like totally totally centered, happy and focused. And like

(18:32):
golf because you're outside, you know, I've learned not to
get angry if I hit a bad shot and just
appreciate it. No phone. Snowboarding, you put some music on
and you're in heaven. And then yeah, gym and writing
too are kind of more easily accessible ways to do
it on like a daily basis. But yeah, we all

(18:52):
got to find that. I'm very on par with you
on that too, you know, like I've got the gym,
I've got a few other like camping, motorcycles things like
that as well. I'm trying to think of you know
you with grounding, are there any things that you turn
to specifically or are there things you do like in
your life meditation. You mentioned you didn't really get into

(19:13):
movies until recently, Like that's a nice little escape for
me as well. Obviously that's what I love you know
and love to do, But are there things that you
do specifically, Like are there cold plunges? It jumping in
the ocean, is it's walking on the beach and order
things for you. Yeah, it's interesting because I used to
have that framework of like, let me try to find
things that get me to that point, right, So like, yeah,
I would take a cold shower, because when you're in

(19:34):
that cold shower or doing a cold plunge. I would
jump in the ocean every morning when it was like
fifty degrees and like all you can think about is
just surviving in that point. Then I found myself like
I'm extreme with everything I do, So I found myself
trying to chase these things that got me in that
feeling at all times. So like I would go and
jump on the ocean in the morning, and then I
would go and like take a bunch of pre workout
and just be so into my workout and just big

(19:55):
that's all that mattered. And then I'd go and like
drink Cathine and trying to dive straight and work. And
it was like kind of chasing one thing at a
time to get me to that blow state or that
super conscious state. Then I realized my goal wasn't actually
to find more activities to get me in that state.
It was to live my whole life in that state.
And that was the hardest part. And that's when they
got me into like Buddhism. I recently went to Sri

(20:15):
Lanka and to some Buddhist temples. There was a point
like three or four years ago, I left my phone backpack,
no connection in the world, just booked a one way
flight to Thailand and just like walked around there and
like those were my happiest moments being fully present. And
that's the biggest thing, Like what I try to do
to stay graded. I mean, obviously the basics, like my
phone's on, do not just start twenty four seven, and
anyone that knows me knows that you call me twice

(20:38):
and bypass to do not just to start if it's
important important, If not, like don't, I'm not gonna answer it.
Probably until I checked my phone. I'll check it every
couple hours or whatever that your own time when you're
ready exactly. And it's like it's just it's there's so
many things that like are if you don't control it,
it controls you. The biggest is that your cell phone,
junk food, snacking, the internet, Like even when you're working,

(21:00):
like your your work computer could be open, you're going
on LinkedIn or Twitter or Instagram or whatever. It's like
it's it's not about it, just it's for going to
how to eliminate those potential things and then how to
live your life just fully conscious. To me, that's ultimate goal.
It's like you're playing with house money. It's just like
the world is so awesome when you're fully present and conscious,
nothing matters. I completely agree, and I'm like, that's I

(21:23):
really want to hear about these trips more and I'm
gonna ask a question about it. But yeah, that's like
Eckhart Toll is like a huge like spiritual guide for me.
I guess I just I love all this stuff and
like he I found him at like a very important
point in my life too, and like he really helped
me like lay out the roadmap for all that stuff.

(21:46):
But he talks about like what you're saying, right, you
can't always be on a golf course, you can't always
be snowboarding, right, So like how do you bridge that
gap of the daily like health and consciousness with the
activities that you're chasing, because that's a really good point,
Like if you're looking forward to a future activity, then

(22:07):
you're not present now, so like you have to figure
that out. And like for me, it's like, if I'm
in the car and I'm in traffic, take a few
deep breaths, and that's a form of meditation. Like don't
enter a road rage state. Guys, that's not guys and girls,
that's not healthy. No road rage. But like there are
little forms of meditation you can do where people don't

(22:28):
even really acknowledge it as meditation, but it is, yeah,
just being present. And it's like the challenge is being
present while so going off to your dreams and while
stilling with dealing with the bullshit of day to day life.
And I have a friend who's probably one of the
most conscious spiritual people I know, and I told him,
I was like, I have this really strong urge to
like go to India and go be a monk or

(22:50):
just like go there for a month and meditate. And
he challenged me. I was like, that's taking the easy route,
And I was like, what do you mean. He's like, well,
if you just go there and meditate, you have no distractions.
Figure out how you can live your life every single
day and like any time you it's just it's being
conscious of anytime you feel anything in your body that
just gets you off centered. Take a couple of deep breaths,
and that's a new challenge. What was one of the
best things you learned in Sri Lanka? Sure? Thailand? Like

(23:14):
both of them? Well, Thailand was interesting. I went to Thailand.
It was about a week after I really my whole life,
I wanted to get like just get acknowledged by the
external world. So I just always felt like I never
got good enough grades. I always thought it was smarter
than the world acknowledged me as so something that was
really big for me at the time when I was
like twenty three twenty four, I got in the Forbes
thirty or thirty list, and I thought that was really
important at the time. I've changed my opinion and perspective

(23:37):
on those heads of things now, but at the time
I was like, oh my gosh, I did it, and
then you post it for a day and everyone congratulates
to you and you get the dope me and then
two days later no one cares. And around that time,
the business was actually really struggling and I was like, shit,
like I'm in a really bad place emotionally and mentally.
I was like twenty four at the time, and that
was one of the guys I was following very close.

(23:58):
He was Gary V. And his content at the time
like hustle, grind, don't have any fun, don't party. That
was like his message at the time, and I took
that to the tea and worked myself to this point
of I was like, oh, I have a business, you know,
at fortune and thirty, I have this and that, but
like I am so unhappy with myself that I can't
even like sleep at night. It's really bad. So booked

(24:18):
a one way flight to Thailand. And that was just
like an amazing experience. No phone, no computer, know anything,
watching these kids who have nothing literally just the shirts
on their back, kicking a coke can and playing soccer
with the biggest smiles on their face. And I'm like,
I haven't smiled like that in so long, Like who's
winning in life? Like what do you want to do

(24:39):
in life? And those kinds of experience are so important
just to be like what are we doing it for? Right?
Like I have some friends that are super successful that
are miserable. Super famous that are miserable have all the
things everyone wants, and they can't sit still. They're shaking
their legs every couple seconds. They need a caffeine and
they need this, they need that, And it's like, what
are we optimizing for? What are we what game are
we playing? And what do you want in life? It's

(25:01):
a really really good point and it sounds like a
really pivotal moment in your life as well. I mean,
twenty four is still very young, and you know, to
get that Forbes accomplishment is like a really big deal.
So it congrats on that. That's very cool. But like,
I love how even in a moment of you know,
like triumph, you could say you like, we're more introspective

(25:24):
and went on that path. That's really interesting. Yeah, find
yourself more in a state of balance too. And one
of the things I want to touch back on that
you said earlier that I found really fascinating was that
you were always trying to find a way to be
just fully in whatever you're doing. And one of my
things that I've loved since I was young is studying
hyper successful or successful people on whatever route that may be.

(25:46):
And one of the linear. Things that I've found among
all of them is that they have an ability to
hyper focus on one's task at the time and not
to get distracted whatever it may be. This book Tools
of the Titans, I really enjoy. Yeah, Arnold Schwartz or
a bunch of other people in there as well, but
they say, you know, they were able to just hyper
focus on one thing. And one of my favorite books
actually is The Powerful Engagement. I don't know if you

(26:07):
ever read it, No, I gotta write that one down.
It's a really good one. It's a really good one.
And they basically they study very high level, the highest
level athletes that you could possibly have in the world,
and then they take what they do to make them
high level and they apply it to the average like
nine to five or the normal everyday person. And so
what they do essentially is, you know, they'll fully engage,

(26:30):
let's say, for an hour, and then they'll fully disengage
for five minutes, ten minutes, whatever it may be. And
that could be you know, drinking a protein shake, that
could be turning on your favorite music, it could be
whatever it is. And one of the studies was from
these top tennis players and the difference between the first
and the second person was that that first person was
able to slow his heart rate down and get more
rest by like a couple of seconds or most seconds

(26:53):
more than the other guy. And that's what made the difference. Wow.
So it's that ability to hyper focus and then hyper
disconnect that gives you that recharge and kind of the
rest is what's so important, you know. But everything you're
saying is so fascinating, man. And you're saying that you
studied Buddhism not enough. I'm just getting started with it,
and it's just it's mind blowing to me. Obviously, your

(27:15):
mindset and what you're saying, I feel like it's what's
attracting to you. But what in your own words would
be one of your own words would you say is
attracted you to Buddhism. Well, it's exactly what you talked about,
Like the power of focus and the power of attention.
I think most people don't know, like that is your
most important asset, that you have the ability to focus,
and you just mentioned it, like to focus and then

(27:36):
compartmentalize and go from something hyper focus fully resting and
fully unfocused. That is the difference in these tennis players
like that is so freaking important. We don't realize how
important that is. So we give our focus everywhere. We
give our focus to opening an Instagram story because we
think that will help us. Opening Instagram when you have
five minutes, because watching stories will help you relax. That's
not helping you relax. That's actually making you more tired.

(27:58):
It's the opposite effect. Right. We think it's like, oh,
I'm going to take a break and look at Instagram. No,
that's overstimulate to your brain even more. You're not resting
now you're going back more tired, right, or even focus,
Like with emotional and mental energy, it's like, oh, this
person did this and now I'm angered about It's like
you can't do anything about it. So it's like you
shouldn't waste energy on that. It's too valuable. I completely

(28:19):
completely agree about attention being the most valued resource on
the planet. It's like, what's the most important thing life?
Continuing life? What's the most important thing to continue life?
The future? And children? What do children need more than anything? Attention?
What do they say about like being a parent, it's
just showing up because if you're there, then your attention

(28:41):
is on them, and that's what they need to grow
and thrive. Right, So, like in business and everything, it's
like attention is everything, and really people like we need
to understand that more as like a society, and it's
like what do we give our attention to because all
these things are trying to take it from us, But

(29:01):
it's just showing up for people and being there and
giving them your attention the people that matter. Yeah, and
to both three points really is is you know that book,
I think one of the main things that I took
away from it as well was you know, you could
do having a nine to five job and say you're
working eight hours straight, whatever it may be. If you're
going all the way through and you're doing that day over,
day on, day in and day out, over and over

(29:24):
consistently for you know, a year, five years, even even
a week, you know, your energy levels and your drive
and your focus and everything gets drained, you know, and
if you don't give yourself those interminutent moments of rest
and deep rest, then what happens over time is that
their their example in the book that I really enjoyed
was you know, there's a guy who had this nine

(29:45):
to five job and he would go there and without
the rest. You know, he was extremely exhausted, he was tired,
he was irritable. So then he got home his family
and he's got his kids, you know, and if they're
upset or his wife or whatever it may be, he's
not giving them the attention. So then he starts failing
there with his wife and his kids as a father,
and it keeps over and over and so everything's compounding
time over time for him until he gets to the

(30:06):
point where, you know, everything's fallen apart, and then you
can lose the job, you can lose the family, you
can get a divorce, you know, whatever it may be.
But if you take those moments and just pause for
a second and breathe, and you do something that you love,
you know, listen to that music, you know, take a
second to just check out and go for a walk,
you know, half the protein bar, the protein shake, something
that fuels you. You know, it gives you more energy.

(30:28):
What happens over time is that you actually are more
productive in those hours or multiple hours sprints that you're
doing or splits versus trying to stretch it out over
eight hours. Because by the time you get to the
fourth hour, fifth hour, and you've hit that five o'clock window,
you've hit all these different things, or that mid day
your energies, and it's not the same, so your productivity

(30:48):
actually drops, Like I don't know what the number is,
but it's probably in half, you know, or whatever it
may be. And then that carries on for the rest
of your life. And we are habitual creatures, right, so
everything that we do is a result of our habits
and how we open the world and being able to
change that and knowing yourself well enough to know like, hey,
I need to chill out. I need this month break
because I've been grinding since I can remember, you know,
and I've made this incredible successful company and it's taken

(31:11):
a lot out of me. And I listen to people that,
you know, said I needed to grind and do all
these things, but that's not what works for me. We're
all unique. We all show up in the world different way,
and we all tick differently. So I think, you know,
there's there's blueprints of how to do things, but there's
ways that people do it differently and how they do
it in their own right that is special and unique,
and that's how we have the world we live in. Yeah,

(31:31):
and it's just creating those frameworks, right, Like you mentioned
like you get diminishing your turns when you're tired, and
not only that, like that's when you're most prone to
go after those vices, right, Like when you're tired, you're
gonna eat junk food, You're gonna do things you shouldn't,
You're gonna spend five hours scrolling and technoch whatever it
is because you're tired. Right. And so it's like the
thing I've realized is like just just you could almost

(31:51):
like it's like bowling. You just put the side bumpers
up and you just don't go out to the bumpers.
Like for me, whenever I feel overwhelmed, when I don't
have any time or I'm so stressed, that's when I
need to take a break. And I just know that,
oh shit, i'm feeling overwhelmed. I need to take a
break no matter what's happening, because my mental health is
more important and for me to push on when I'm
feeling stressed and anxious, like it's going to actually cause

(32:12):
a negative result, take a break and just come back. Yeah.
I like looking at it like each day you have
like a gas tank, right, like a physical and emotional
gas tank and it's like what am I going to
spend that very very valuable fuel resource on today? And
when you run out of it, you run out of it.
But like planning is essentially what are you going to

(32:34):
spend it on? And then once you do that, you
do that and you're good, and like, yeah, I like
to just like kind of simplify it in that way.
It's so important, and like, I don't know if you
guys have read the book Essentialism. It's a great book
talks about like doing the most important things and like
just doing what's essential. And there's there's a line in
the book that he said some of along the lines
of like it's so important to have a list of

(32:54):
what's important. And if you don't, if you can't figure
out what's important, the most important thing you should do
is figuring out what's important, because otherwise whatever comes your
way is important top priority. Right. If you don't know,
if you don't set out, hey today, I'm gonna write
twenty pages of the script. Hey today, I'm gonna do X,
Y and Z this is the most important, then you're
prone to like anyone just messaging and gonna be like hey,
can you help me on this? And you're like, yeah,

(33:15):
I don't know what's important and this you disguise. You
can't tell the difference between urgent and important, or you
know of something else that someone needs from you. And
it's like, Oh, just because someone texts me right now,
that's not important for me to connect them to this person.
That's not important right now, that's not important for me.
So it's like just knowing your priorities and sticking to that. Yeah,
I love that. Yeah that's great, that's great advice. Actually,

(33:37):
I make lists, you know, and I keep seeing all
these things on Instagram saying millionaires don't use to do
lists and awesome. I'm like, I'm not listen to any
of you guys, because for me my mind, I can
be very hyper focused, but I can also be very
creative and I'll just go off on tangents. And you know,
there's always a lot of stuff going on, especially in LA.
So but a schedule is it to do list? Right?

(33:59):
So like you could say say, like, if someone has
a schedule, they have it to do that exactly, And
I think I know, but exactly to your point though,
is I think time management is one of the biggest
things that we could focus on is like figure out
your schedule of your day, of your week, of your year,
whatever your goals are. They didn't have your top priority
stuff exactly what you're saying and anything else. Like, as
long as you get those top three things you needed
to get done for the day, you're that much farther ahead,

(34:19):
and everything else is like, Okay, you know I didn't
have to answer that email today. I can get to
it tomorrow instead of taking an hour or twenty minutes
or whatever it is. Out of that hyper focus and
doing the deep work, that's what I think you need
to focus on. So it makes leaps and bounds. It
gets you leaps and bounds farther than where you originally
would be exactly to what your point is, versus just
being spread out and not having you know, a focused

(34:42):
goal path. Yeah, and just prioritizing yourself and saying like,
here's my most important thing. I'm most important to me.
No matter anyone wants me, they it's fine, they'll figure
it out. I'm most important to me. And I think
that was a long time it took me to learn,
just like to fully love myself. I know it sounds
so cliche of like you have to love yourself. Like
if you fully love yourself, you're able to respect yourself

(35:02):
and put yourself above everything else. And then it's like
I used to think that I was valued to other
people by what I was able to do for them. Right,
so if someone texted me and I responded with it
right away in five minutes and got them what they wanted, like, oh,
that made me valuable to them, It's like, no, I'm
value on my own. I don't need to do these things.
I come first if I have to do something like
it's it's like they say on a plane and like

(35:23):
put your oxygen mask on before helping anyone else, and
like that's true in life, but too many people end
up putting on everyone else's oxygen mask on and then
they're sitting there being like fuck, I did so many
things for people, but nothing's working for me. And it's
like you gotta put yourself first. It's not selfish, like
you have to well that's self care. Yeah, that was
one of the most valuable lessons I learned, was being
selfish enough today you can do those things for other

(35:45):
people without it hurting you anymore. And what happens is
that if you're if you're just selfish enough, because because
I was guilty of that as well. You know, come
in LA, I would give everything. I give my time,
give my resources, my relationship, I give everything I could.
And then by the end of the year, I look
that I'm like, I got nothing left. Many I got
nothing left. And you haven't accomplished anything for your goals
because you're helping everyone else reads our goals exactly, and

(36:06):
so I have to basically start a square one again.
And so that lesson for me was be selfish enough
to where now if let's let's put it in financial
you know, in a financial statement on it or whatever.
If you have a hundred and one hundred thousand dollars
one year and you end up giving that all the way,
well you can't give away anymore after that. But what

(36:26):
happens is if you're selfish enough to keep it and
keep working, keep growing, well, when you make two hundred
thousand and that you give away one hundred thousand, it's
not going to hurt you. You're not going to be
a ground zero again. If you have to make a
one hundred million, one hundred thousand's not going to be
anything you know, it's the same thing with our time,
with our energy, with everything that we have to give.
So it's being able to find that where it's like
for me, it was realizing and being okay with being

(36:48):
just selfish enough, not so much that it's take take
take me, me me, because I don't think like that.
That's not how I want to show rom the road.
I'm a big firm believer in giving, but it's understanding
myself enough to know I need to be just selfish
enough so that I can give more. Yeah, give as
much as you can give, and then make sure you're
looking out for yourself phone. Yeah, and know that the
word no is a complete sentence. You could just say
no and that's it. Yeah. Hey, can you do no

(37:09):
powerful word? Yeah? Sorry word no, No, bueno bueno. I'm
gonna take us into a super nerdy direction. What else
is new? Yeah, exactly, So James Gunn. Today, obviously it
won't be the today the episode comes out, but today
James Gunn just announced the lineup for the eight year

(37:32):
Path of the DC comic kind of cinematic universe that
they're doing. Um, you know, a Superman movie is coming
out of Batman Films. Coming out, um some green lantern
stuff all that. Do you have a favorite superhero? Are
you into that at all? Well, I think I asked

(37:53):
you this before. I asked you as DC Marvel, So
I think that that is your That's my answer to
the question. I'm not a superhero movie guy. Unfortunately, what
if you had to pick one, just don't even think
about DC or Marvel. Just think about like favorite superhero,
favorite superhero. I like historical figures more in terms of superheroes.

(38:14):
I don't know Superman, these teams cool. I can't tell
you anything about him. I like that. Just pick one
that you know that's super you know Superman exactly. Yeah,
Just to throw it out there, if you could have
one superpower, what would it be? Uh, I don't know,
I don't know. Just the power to be conscious and
president all times sto Yeah, yeah, the stoic superpower. The

(38:37):
Marcus Aureally is mindset speaking of like historical figures because
I one of my favorite books is um Laws of
Success by Napoleon Hill, and he basically takes like everyone
from Jesse James to you know, Henry Ford to Theodore
Roosevelt and like basically compares their best and worst attributes

(38:59):
and like charisma, critical thinking. UM, you know, ability to
work with others, and he rates all of them right,
So like Jesse James will have like one hundred percent charisma,
but like see o percent on like working with other
following authority. UM. And I really really have been into

(39:20):
like biographies, getting into reading historical bio like Brock just
ordered Marcus Realius and I'm like, oh, dude, I love
that one. UM. But who are some of your favorite
historical figures? And because I love kind of looking back
in the past and seeing why people were the way
they were. Yeah, And I do want to get back
to what you were saying, because it sounds like you

(39:41):
were interested in what the eight year James Gunn and
what's happening, and I want to I want to understand
why you're interested. But we'll get back to that. But
because you're very passionate. I love hearing someone talk about
something they're very passionate about. Historical figures. I've been really
big on philosophy recently, and just different type of whether
it's like Frederick Nische or you know, Sigmund Freud or

(40:01):
Carl Jung or these people. It's crazy and you can
go all the way back to Stoicism. But like anyone
that it's just crazy how much philosophy they say things
and you're like, fuck, that's so true, and it's like
it's so simple, it's so true. And you said this
five hundred years ago or one hundred years ago, whatever
that is, and you're like, it applies to today more
than an applied back then. It's just like, so, I

(40:24):
don't know, it's been really interested in philosophy recently. One
of my so if you go all the way back
to Plato, yep, and he has basically two books written
about Atlantis and how his like great great great grandfather
went to Egypt, and Egypt was like literally a colony
of Atlantis before the giant apocalypse hit. Like it's so crazy.

(40:48):
If you look on YouTube right now, you can like
see like the reshot structure in Africa. It's like this
giant circular thing in the middle of the Sahara desert,
and the Sahara Desert was like used to be ungle
and forest and all like a lush environment before this
giant flood came in. Um. But like that's a part
of philosophy where you can get into like alternative history

(41:09):
and show that it's pretty cool. But you're totally right,
because like that's kind of forced me down a Plato
rabbit hole. And even just like the way he speaks
and like what he talks about, you're like, how fucking
smart was this like ancient Greece? Like fucking and how
fucking dumb are we for not listening for so many years?
It's right, the answers are. It's like they literally gave

(41:30):
you the answers and it's like no one even wants
to read it. Yeah, and Butt has like a really
good interpretation of I think, therefore I am, And it's
like that isn't that isn't right. It's I'm conscious, therefore
I am right. Thinking is like technically in the world
of form and like an actual like you can't be

(41:51):
conscious if your brain is thinking because it's completely different
than actual actual awareness and consciousness. So Eckart's kind new
spin on that is like, I'm conscious, therefore I am
You know what I mean? Yeah? Interesting, but yeah, like
that could have been what he meant, right, Like we
don't really know, yeah, but interpretations who Yeah, so I

(42:13):
want to hear explain to someone who knows nothing about movies.
Why the significance of this eight year plan? Okay, So
essentially it's like I just great question. Sorry. Essentially, it's
like he's announcing he's like the new Kevin Figye for

(42:34):
Warner Brothers, and and there's plan who Kevin Fione does. Yeah,
Kevin five is the head of Marvel. So he produced
even like the original Incredible Hulk Um with Ed Norton
and like all the way up to Iron Man, all
the way up to everything nowadays. So he like runs
the creative for Marvel. And they just hired Warner Brothers,

(42:58):
hired James Gunn and peters An Saffron to run like
their Marvel. They're completely rebooting everything and doing like an
eight to ten year plan of Superman, Batman, Supergirl, Greenland,
like active, reactivating, restarting the entire universe. They want their
own Marvel, and they want to do it right because

(43:20):
Justice League, you know, kind of failed. So that's kind
of the significance of it is like it will affect
Hollywood drastically for the next ten years. So it's like
very big news because it's not just like superhero films.
It's like jobs are coming available, hundreds of millions of

(43:40):
dollars is going to be spent on this. For Warner Brothers,
they're in debt, like in a lot of debt, and
like they need to get out of it, and like
they might not survive if if if this doesn't work,
they probably will have to They'll probably be bankrupt if
all these movies like lose money. So it does have
an impact on the industry in which Brock and I

(44:01):
are participating in. Um However, it can just be seen
as like more superhero fatigue, you know, fascinating. So it
sounds now I'm very interested in this because it sounds
like Warner Brothers struggling financially. It's potentially a hell mary
of like we got this massive franchising that we're paying
a lot of IP or license or whatever it is
committing X amount of dollars too for the next ten years,

(44:24):
which is dictating what are going to be the lead
acting roles and what actors are gonna be doing, where
budgets are going, where movies are gonna be shot even
and the success of Warner Brothers in all of this
depends on how well James Gunn is able to put
these new spins on these superhero movies. That's fucking tight. Yeah,
now I'm interested. Yeah, it wasn't just like, oh, they're

(44:45):
right now, I'm seeing a Batman movie. Yeah, that's how
I interpreted it for sure. I appreciate that explanation that
now I'm interested. Now I might have to go watch them.
It's it's crazy, it's crazy. But speaking speaking of Hail Mary's,
James Gunn put me in coach. I'm ready, yeah, hell,
are you ready? The man? What is it? The man thing? Anything?

(45:07):
Anything you could be? Uh, you'd be a good like Loboo.
I think that one might be spoken for, but lobo
Is would be really fun. Yeah, it would be really fun.
At that it was a good one. I also am
a fan of Superman. Yeah, I love super Who was
your favorite superhero man? It's a good question. I'm kind

(45:28):
of a Spider Man guy. I just I got into
Spider Man early and like something just like Spider Man.
I don't know, I don't have like Spider Man pajamas
or anything, but I kind of I did. Back in
the day, my little brother had a Spider Man blank
it for like fourteen years. Dude. Yeah, he was obsessed
with Spider Man. And now my nephews are, which is

(45:49):
pretty cool to see that. Um oh yeah man, something
about being uh virtually invincible as it counts kind of nice. Yeah, absolutely,
What is kind of on the rising for your feet?
Like what are what stuff you're working on? What are
you excited about all that? What I'm most excited about
is like to un around education around how clothes are made.

(46:10):
And I think it's just like it's exactly the experience
we just went on when I didn't know anything you're
talking about with James Gunn. If I read as a headline,
I would have not given any attention. But it's back
to being consciousness. Here's why clothes are made, here's how,
here's what, here's some of the sustainable features, like here's
what clothing's doing to the environment. And that's what's really
exciting for me. So I'm excited that we're to open

(46:30):
this creative warehouse probably like three to five thousand square feet,
nothing too massive, but have all of our like short
term product like creative concepts be made in there. Let's
just make a fun creative lab. And for me, what's
really interesting is to take the consumer on the journey
and talk about why this paneling is like this, why
this is a double stitch instead of a single stitch?
What that means, Like why we don't have a tag

(46:52):
here because it's itchy and that's why we screenprinted on
this part by the way. Yeah, it's just like all
these little things that like what I want to just
bring conscious to things that are unconscious for so many
people and just help people see like, oh I value
this because I actually know how this is made, and
it's like just equipping people with the education around that.
So that's interesting. And then with this creative concept, it's

(47:13):
like I want to look at clothing like this hoodie
for example, as a canvas. It's like I want to
spend hundreds of hours with my teams figuring out what
we could do with this. It look at it like
an artist would look at a blank canvas. It's like
there's all the terment methods like apple K where you
could like essentially stitch anything on top of that, and
like that's how like if you imagine like an Aviator
Nation hoodie that's apple K where it's like they have

(47:33):
a base and they have that stripe that's like stitched
on Oh yeah, or if you stitch something on top
or you could screenprint on it, which is you know,
taking an actual design on it, or you do color blocking,
so it's like even one panel of that could be
a different color thread. So it's like how creative can
we get with this canvas and how much funk we have?
And that's what's exciting for me. I love the consumer

(47:53):
education aspect of it too. I feel like with kind
of newer companies the days, it's like a really really
big value add for any new company, and consumers are
loving it. They want to know, right yeah, And so
it's like I think, I think also for a company,
one of the best things that they can do is

(48:14):
tell their story. Yeah, right, And and it's what your
story is what helps people identify obviously making a great product,
but it's also your story, right Yeah. It's definitely the story.
And it's almost like it's interesting. It's very similar to movies, right,
It's like you're teaching people why they should care. And
I think whether it's a movie, whether it's a brand,
whether it's any other product, it's like it's educating someone

(48:35):
enough on why they should care about what's going to happen.
And I feel like, you know, I don't know about
the process of creating a movie or screenwriting. But I
assume there's some part of it, like you have to
build up some sort of emotion or reason around a
character early on to get you to care about what's
going to happen in them. And to me, it's the
same thing with a product. It's like you have to
almost educate people and why they should care and why
things are important. Yeah, I love that. I love that.

(48:58):
So what else are you doing to kind of set
yourself apart from just like a normal clothing brand some
another thing that's really big for the brand is like
beyond that. So it's like the clothing brings physical comfort,
what I'm really big on is mental comfort. So like
we have our store and seta monica. Almost every single
night we do either a breathwork class, a sound bath,

(49:18):
or yoga. I don't have you guys ever done breathwork. Yeah, yep.
It's freaking nuts. You fully hallucinate and it's pretty wild,
just like how in touch you be with your own
body and breath. So a lot of this like just
kind of educating our people and how to be comfortable
physically with our clothing but also mentally. And it's like, hey,
like here's how you can control like breath is life.
Here's how you control your life with breath. Here's how

(49:41):
yoga could help you. So you don't feel achy all
eggs if you feel if you feel like you can't
move and you're not mobile and you're stiff, you're not
going to be happy. And even as I mentioned that
you rolled your shoulders out right, like we always realized
like it's we're all stiff at all times. It's like,
just be loose, be good. So m we teach a
lot of We do breathwork classes, we do sound baths.
We're actually on Thursday, if you guys are around in

(50:01):
two days, we're doing a breathwork and vision boards. We
have a bunch of old school like Vogue magazines from
like the seventies, and we have like old school poster
boards and making vision boards after breathwork. So these kind
of events which are so fun. It's like it's if
you're fully bought in into it, an authentic about it's like, wow,
this is actually really cool. It could be cheesy if
executed the wrong way, but it's like let's just be genuine,

(50:22):
be authentic and be like like yeah, yeah, I'm gonna
throw a you know, a porch speed Strong my vision
board and I'm gonna say, yeah, I want a nineteen
fifty six por speed Stort and that's really tight. And
that's what I'm working towards. And it's like, be authentic,
put your goals out there and just be vulnerable. Yeah,
And like that interaction with the consumer brings like a
whole new kind of dimension to like just from being

(50:43):
a company, right, Like, because I love what you said
earlier about like social media and email. This it's like
it's extremely involved with your consumer. You know what they're thinking.
You host events and like, you know, it doesn't just
feel like you're ordering something online with you know, no
information about it. It shouldn't be transactional it It shouldn't

(51:03):
feel like Amazon, because otherwise go buy it on Amazon,
and like it should It shouldn't feel like Starbucks, where
you're ordering from an app and it's transactional. Should fel
like the local coffee shop where you walk in and
you're like, they always play the songs I like in here,
I know the baristas and they always take care of me. Right.
It also pays homage to the ethos of your brand.
Right in the community within it. Yeah, and you know,
I didn't even know that about you when you said

(51:25):
or about the company when you said, how you know
feet was really about just being rounded from the bottom
up and having that play into the actual clothing itself. Dude,
It's like, that's how I feel one I wear it, man,
I feel relaxed. I put it on, like that's why
I watch a movie. You're comfortable. It's like having a
nice blanket on. But it's but it's you know, clothing,
you can actually just keep it on, keep rocking. And

(51:45):
that's that's right. New your guys help on storytelling how
to tell that. I admittedly in the past we went
and I think a lot of the e commerce and
brands did this whereas they shifted their brands to work
for Facebook ads, and like all these companies, especially in
the clothing world, to coming out with they had the
same kind of whimsical tone of like kick back and
hang out this weekend, crack open a cold one and

(52:06):
get comfy with our clothes. And it's like they all
advertise four way stretch. They I'll advertise all these same
things because that's what work for a Facebook ad ecosystem.
So like a lot of the brands seem very similar.
So now it's like now that the ecosystem of Facebook
ads in that whole world has fully shifted and doesn't
work like it used to be. It's like it's exciting
that brands are actually being unique and bring valuable Yeah,

(52:28):
that's cool, man. Do you guys print locally or produce
locally your your clothing or is it some With this
new creative center that I'm creating, it's gonna be like
the coolest place that we can create anything we want.
So that's what I was thinking as soon as you
said it was like doing these unique you know, sound
bass or meditation groups or whatever whatever you guys in
creative spaces, you know, but also just coming out with
like limited lines just for like the creators that come in.

(52:51):
That's what we're doing on Thursday. And this is actually
the new merchma that it's all about. It's called find
your Feet, and it's all about find your vision board
and finding your feet. So we made this customer made
like two hundred units of these hats. This is actually
a hat from the nineties, which is really cool and
it's like, um, it's a real vintage hat from the
nineties and vintage blank from thens and then yeah, so
there's this guy who just like would go to like

(53:13):
frist shops and like everything and like find all these
super old, unused vintage hats and like buy them in bulk.
So that's what you So it's like it actually has
that same shape, which is back to like the unless
you explain that, you'res like, oh, it's a hat, but um,
it's just the details of that, which is really fun.
But yeah, it's exactly that's the whole plan. Exactly what
you're saying is like cool creative center. We make custom
stuff in real time, and then like even when we

(53:34):
gift you product, like instead of like just gifting you
our normal product, like we customize it for you and
send you a one offense Like, hey, we made this
one oh one for you. It's this really cool hoodie
that has X, Y and Z because of you. For
this reason. It's like that's how you become special. Yeah,
that's awesome. And like speaking of kind of reusing older stuff,
which is awesome. I'm at nineties baby, so I love

(53:55):
the nineties, But like, can you speak a little bit
to like the environment analyst aspect of the company because
like if you're reusing stuff and then putting it back out,
I mean that's obviously like saving resources and all that. So, like,
has environmentalism and sustainability kind of affected the way you
do business? Yeah, well, it's actually been really interesting get

(54:16):
in the clothing industry. Like I don't know if you've
heard the statistic where clothing is a number two most
polluting industry in the world after oil and gas. Wow,
I did not know that, which is nuts to think about, right, Like,
but if you think about like these fast fashion companies,
you even think about clothes, right Like, I think the
study is like the average person wears a T shirt
five to seven times before discarding it and not me, which, yeah,

(54:38):
I got the same clothes from five years ago, which
is just nuts to think about. But like, especially people
like who just don't want to wear are the same thing.
It's pretty wild the statistics, and even I started doing
this in my own closet. It's very small. But if
you if you have your clothes in a hangar, put
them all facing one way at the beginning of the year,
and then once you wear it, put it back on
the hangar. You do laundry or whatever, or you have

(54:59):
some do logic put it the other way, so at
the end of the year, you could see what clothes
you actually didn't wear, And like seventy percent of my
closet I didn't actually touch in a year. And I
was like, holy shit, Because you get your same favorite short,
favorite hoodie, I just wear that to death. Like I've
wear these same pair of jeans probably two weeks in
a row, not even watching them, because just like you
just wear your favorite things over and over. So I

(55:19):
was fascinated by a how polluting clothing is in the
consumer side, especially with fast fashion like Czar and HMS
in these places, but also what the brands are doing,
and like just the mountains of inventory that brands create
that never see the light of day and that end
up either going shipped to or donated or being sent
to landfills, which is like absolutely mind blowing. And even

(55:41):
some of these high fashion companies they literally burn stuff.
So like the high fashion companies instead of discounting, instead
of donating because they don't want their brand in those places,
they'll burn good product. And like how easy would it
be to just even create a sister company with it
from underneath or something and repurpose all of it into
a completely different in product. It's the juice isn't worth

(56:02):
the squeeze for that, which is that goes back to
gross margins, right, Like most products have like eighty ninety
percent gross margin. So it's like it's cheaper to burn
it than to try to do anything with it, you know,
especially on these like luxury handbag for example, or a
luxury T shirt that might cost five hundred dollars in
the store might cost them ten dollars to make, right,
So it's like it's not even worth trying to recover

(56:24):
the ten dollars for them. Yeah. So it's like as
I've starting to learn how more polluting fashions become, it's
become fascinating to me, especially in today's age. I don't
know if you guys know what like really followed close
Woul happened in the fashion world. But in twenty twenty
demand what crazy. So everyone was locked at home, everyone
was buying everything online. Everyone had their stimulus money, and

(56:45):
the stock market was roaring, and all the crypto coins
and whatever they're called, they're like everyone everyone was rich
in twenty twenty and buying so much stuff companies couldn't
keep up with demand because I was in their supply
chain issues. So all these companies tried to order as
much products as possible. So right now there's this point
where all this products come in and demands fallen off

(57:06):
a cliff. So all these companies, every single major e
commerce brand that you see ads for, every single high fashion,
every single clothing grand even lou Lemon, who's like the
biggest and best in this world, I think like thirty
percent of their inventories on sale because like everyone's just
trying to move product. Everyone has way too much product
in this world. So for me, it becomes really interesting.
It's like how can you actually upcycle product and how

(57:27):
can you Like these companies, especially these e commerce companies
I'm not gonna say names, and these well known directing
sumer companies that you guys all know, and where like
if their item normally sells for one hundred and fifty dollars,
they're trying to offload it at five dollars a unit
and sell to somebody, whether it's TJ Max, whether it
is a third party distributor. So I'm just like to
make something on it. Yeah, they have. They are so

(57:48):
grossly over inventoried. And what happens when you become really
over inventoried without geeking out too much on you, is
like you end up having all this cash shitting on
your balance sheet in the warehouse. So, like, let's just
say you buy a million dollars of inventory that you
project will do five million dollars in revenue off that inventory,
so you're it's an eighty percent gross margin. And let
me know, because I'm gonna geek out here, so let
me know if you're following I geeked out with superhero

(58:11):
geek out on this. So if you buy a million dollars,
you've eight percent gross margin. That means it caught. Your
cogs are a million dollars and it translates to five
million dollars in revenue. With that, you know, these companies
projected that five million in revenue, and they might be
doing five hundred thousand a month in revenue or smaller numbers.
So they have aless inventory on their balance sheet they've
already paid for. So if your cash tied up in inventories,
you have to liquidate that inventory to get your cash back.

(58:34):
Plus you're paying storage on top of that, and you're
paying fees on top of it's like it's actually hurting you.
It's cost you money, So you have to offload because
if you don't offload that, you can't make room for
new inventory or new inventory purchases, So don't get rid
of it at anything. And it's very seasonal too, right
the industry. So you're like you want to, yeah, you can't.
Yeah it's extremely seasonal. Right, if you have your heavy

(58:55):
winter jackets right now, Yeah, you know you're not gonna
be up to sell this for six months or nine
months until October or November until next winner, right, So
you're paying stories FEUs on it for a year and
then and it's last year's style that you've already showed
and you've already tried to discount, so you have to
move that product. So that's what becomes really interesting because
these products that are very high quality, very amazing products,

(59:16):
like I'm getting in the world. I'm talking to all
these buyers at TJ Max all different places, and like
companies are literally letting products go for free just to
get it off there, get it away, to get it
out of their warehouse. So I'm really interested in like
what becomes of that and like, is there a way
to up cycle those in some interesting way or remix things?
But yeah, the fashion world, it's really interesting the way

(59:36):
there's so much inventory out there and there's got to
be a better way to get it to consumer. And
especially a lot of these especially the e commerce and
direct consumer brands, the way their models work is like
if they have let's just say they have eighty percent margin,
they'll spend fifty percent of every dollar on Facebook just
to go reach and this is traditionally how it's worked,

(59:57):
Like they spend to advertise, and it's like, there's got
to be a better way to reach your customer instead
of spending fifty percent of your revenue on Facebook. So
it's like it's an interesting time. So you can basically
go to any of those companies and get pretty high
quality products for almost nothing. And that's why you see
all these companies are like I don't I don't know
if you guys how aware you are of these sales,

(01:00:17):
but most of these companies that you know that never
go on sale are like thirty to seventy percent off
and they've been like that for the past six months.
And if you go look at any of your favorite companies,
whether it's Lulu or Charity or like any of these
direct consumer companies up to seventy percent off right now.
So I'm like, I basically wear the Melbourne m Vori.
Those are like my three go toos. Yeah, but yeah,

(01:00:41):
I haven't, like, I haven't really bought clothes in a while.
I just started buying clothes because I never buy clothes.
I can never find anything that fits me in Yeah.
Oh interesting. Yeah, it's miserable. So when you're saying, like,
you know, some people we will only wear things a
certain amount of times, like five to seven times, I'm like,
gonna wear this tidy Yeah. Yeah, I'm surprised there's not

(01:01:06):
a clothing brand for people who are tall and strong.
I think there's some out there, but then a lot
of times it's not styles that one I like or
two they just don't really fit right. Like I've been
into a big and tall and like I'm a big
and tall guy, but none of that stuff is made
for me. I'm surprised there's not a bodybuilder who's just like, hey,
clothes didn't fit me. Here's a solution. I think there are.

(01:01:28):
But at the same time too, it it also like
I've I've a couple of peach I mean, over the years,
obviously a bunch of people have reached out to me
that are big and tall that also have started those companies,
but it's, you know, they're limited, you know, styles, limited stuff.
And then also the size is too like and someone
thinks six seven, they think that's like almost monster a
lot of times, and I'm like, thing's too big for me? Man, Like,

(01:01:51):
here's that for it or something? Yeah, Like we're just
a totally different human frame, you know. But when I
find the things I really like, I'm I'm fully committed assistant.
I'll buy eight of the same white T shirts, you know,
or the same being coodies. Yeah, exactly. It's really hard
to get the fit right because human bodies are so
freaking unique. Yea. And even if like, if you find

(01:02:11):
ten guys who are six to seven, let's just say
two twenty five, they all have different bodies, right, Yeah,
someone might have all their weight in their gut, someone
might have massive shoulders, and the fit's going to be
different on everyone. So it's just interesting how hard it
is to get fit right. And that's why I like
doing clothes that are forgiving with fit like a hoodie. Like,
it's not where T shirts are a very hard product

(01:02:32):
because that genes are a very hard product. Like, it's
just how I try to stay away from products that
require a really tight or a very precise fit. Makes sense, Yeah,
and like it almost kind of fits the brand ethos
more of like being comfortable exactly. Yeah, that makes sense.

(01:02:54):
Tell a quick story about how I got this hoodie.
So my older brother give did this hoodie to me
for Christmas this year and I was I was literally
like we were up in the mountains too, like snowboarding,
so it was like perfect time for a hoodie, and
I'm just like, where the hell did you get this?
This is like the most comfortable goddamn thing I've ever worn. Um,

(01:03:17):
I'll say it again without swearing. I was like, where
did you get this is like the most comfortable hoodie
I've like ever worn. And he's like, Oh, it's this
new company feed they're in Uh I think you said Venice,
but Santa Monica Venice area. I'm like, hell, yeah, that's
super close. And then we basically connected over Instagram with
Cameron asof who's a very good buddy, So shout out

(01:03:40):
to you, Cam, thank you for helping orchestrate this as
well and connecting us. But but hell yeah, dude, it
was like a very organic way of just here's this
cool company. They're kind of based in la and you know,
they're doing cool stuff and it's extremely comfortable. So it
was like, hell yeah, that's the way to old anything

(01:04:00):
is just organic and natural. And it's so hard because
that doesn't scale, right, Those are serendipitous moments that you
just kind of hope for. But that's just like you
just put enough shit out there in the world and
hope it comes back around and gets connected totally, and
like it's got to feel good to you before you
give it to others, right, Yeah, Like that's kind of
like one of the big things. Like Randy always says

(01:04:22):
with like cosam Egos, it's like we made a tequila
that we loved. We didn't even know we're gonna sell it,
Like these are his words, Like, we didn't even plan
on selling it. We just wanted to make the best
tequila we could for us and our friends. So like
that authenticity, I feel like it's so key. Oh yeah,
and yeah, I mean, but you guys seem like you're

(01:04:43):
doing the right thing all around listening to your consumers
and creating stuff that you're passionate about and all that.
That's where it starts. And friends are the most honest, right,
and like that's how I've learned. I've been in this
business seven years. And it's like it's you could tell
when your friends don't hold back. Where it's like you'll
come out with a drop and they're either texting you
like hey, let me get that, or they're text or

(01:05:05):
you try to say like hey, do you want to
come to the store and get some and they're like,
I'm kind of busy. I don't know if he can
come by, and you're like, oh shit, this didn't hit
at all. And then even when you get it to
friends and it's like, hey, just you know I like
to gift with just like hey where this. See if
you like it, give me your straight up feedback, and
it's like you can see if they're wearing it or not.
And it's like when you're with your friends like, oh,
they're wearing a hoodie, they're not wearing my hoodie. Okay, cool,

(01:05:25):
why did you not pick out the hoodie? And they're
like ah, you know. Always the classic, it's always like ah,
and I'm like, you think I'm not gonna notice, but
I'm not mad. I'm not approaching it from like a
like fuck you, I gave you something you're not wearing.
I'm approaching from like I actually really want to know. Yeah,
And they'll give me a feedback and they'll be like,
I don't want to look that soft and cozy with
this outfit. I'm like that's fair. So like somebody we're

(01:05:47):
coming out with is we're actually reversing this hoodie, so
you can imagine inside out. So it's funny because they
inside actually it kind of looks like the outside exactly
to ask about that at some point, but like both
look very cool and comfortable, but like kind of show it.
It's like a more solid color kind of on the inside,
so you can kind of tell, like typically more solid

(01:06:10):
on the outside. I guess, yeah, and it looks more
like a contraditional hoodie. It doesn't look like you're wearing
for that type of vibe. And so like that was
that came from feedback from all my best friends when
they wouldn't wear the hoodies, like going too like a
nice restaurant or anything. There's like I don't want to
look like I'm kind of lounging, and I'm like, I
think that's fucking tight. But if I like that, look,
but if you're not into that, interesting if I flipped
it inside out and they're like yeah, yeah, yeah, yeah,

(01:06:31):
So now we're flipping it inside out. There's It had
to be in a movie I saw like fifteen years
ago or something, but there was a scene where the
person flipped their socks inside out, unless it was actually
a friend of mine someone in real life, I don't remember,
but they flipped the socks inside out and then and
then someone asked them why are you Why are you
wearing your socks inside He's like, why would I wear

(01:06:52):
them the other way? I was like, there're the soft
parts on the outside. I want that on my feet,
you know, And I just always remember that, And that's
like exactly what it's reminding me exactly of that. Actually, yeah,
it's the softer side, isn't it. Yeah? Yeah, Which is
interesting with the socks because we sold hundreds of thousands
of pairs of socks and we had a lot of
people that flip them inside out. And I started to

(01:07:13):
ask why it actually makes sense, Like if you look
at a normal sock. The seams are on the inside
on your foot, so if you flip it inside out,
it's all smooth, those seams, and yeah, it's actually more
comfortable inside out. They look a little different, but um,
yeah it's interesting. Just I think it just goes back
to like, um, being curious about everything, right, and just
like I think if you can approach, I think too

(01:07:35):
many people do themselves wrong. They let their ego get
in the way, and like they'll approach someone instead of
being like if something bothers them, like fuck, I gave
a hoodie to someone and they're not wearing it, I'm
I'm mad at them. I'm gonna throw a shade at them.
I'm gonna do a sly little comment like you don't
even want to wear my hoodie? Blah blah blah. Then
that person gets defensive and then you start getting an issue.
It's like approach it from curiosity, like hey, I actually
have a very genuine question like why are you not

(01:07:56):
wearing it? Great, and that's how you get the good
feedback with everything in life, whether it's yeah, hoodie or
whether it's like a friend that didn't invite usually a
party and it's like, hey, I thought we were close
enough to go to your birthday party? Like, am I
misreading this relationship? Like, tell me about that? And if
you could approach it with sincere, sincere and like genuine,
actually get the best feedback. Yeah, And it's exactly that.

(01:08:17):
There's no resentment build there's no passive aggressiveness, there's no
of any of the other stuff. It's just curiosity. And
that's I think one of the best ways to live.
Exactly what you're saying. And we've had a lot of
people on the podcast speak on curiosity as far as
brand building relationships, you know, whatever it may be. Like
I mean, I'm an actor, i haven't stay curious or
else I'm going to be extremely boring, you know, and
or the stories that we want to tell. If if not,

(01:08:38):
you're not curious enough to go explore a different route
that you might have never done, it's not gonna be
very entertaining. It's very cut and dry, you know. So
it's great advice. I've we're working on like a new
Pirate comic. It's gonna be it's gonna be awesome. It's
gonna be like an R rated Pirates to the Caribbean
basically it's awesome, but I literally stay it up all

(01:08:59):
night watching um black sales like this pirate show that's
like an R rated virus of the Caribbean. And it's
that curiosity that drives it. You get curious about something
and then I, you know, I throw myself into it,
like I immerse myself into it and I and I
learn as much as possible. I'll watch hours of YouTube
about like the golden age of piracy and like figure

(01:09:20):
out who the best ones are and like what are
the lost treasures and the legends and the people and
you know, if you're writing the script or making a product,
like you said, or socially, it's like a good way
to look at life, like an honest curiosity with minimal judgment,
and don't be mad at what you hear back, like
try to grow from that. Albert IDs the butcher the quote,

(01:09:43):
but he said something along the lines of like everything
in life could be the most interesting thing ever or
the least interesting thing ever. You get to choose which
one it is, which, like do you want to look
and love that? And I don't know if that's an
exact quote, but it's like it's the same idea. It's
like do you want things to be interesting or not?
It's fully up to you. With everything. You pick up
this cup and you're like, whoa, how is this cup made? Well,
everything's fascinating you, these rabbit holes of everything. Well I

(01:10:06):
think about that a lot randomly. I'll just sit around
and look at everything around me, and I start thinking,
how did this get here? How many people did it
take to get where countries were it from? Like well, yeah,
I think people take things for granted a lot. And
so when you're able to sit back exactly what country
it's from, Like who was the person that handcrafted this table,
who came up with a design, who ReLit it to
be made? Like it's like you can go as deep

(01:10:27):
down the rabbit hole as you want, and it's like
it had to be at least two hundred people just
for us to be sitting at this table minimum. I mean,
not the house, the cameras, the lights, you know, the god,
you know, like whatever you want to call it. It's
it's everything that takes us to you at that point
and leaves you really thinking of like, holy crap, like
just to make the patent on this one, you know,
screw exactly, and like that probably made someone a millionaire.

(01:10:49):
This He was the guy that had the balls to
be like, I'm starting a company that just doing this
tiny little screw and everyone's like, you're crazy. I have
a friend who I found out what his uncle does.
I met his uncle. He's the cooles student in the
world and he's worth a couple hundred million, and I'm
just I was like, well, what you do. He's like, oh, well,
you know roller coasters and I'm like I'm like, yeah,
what did you invent roller coast? She's like, no, no, no,

(01:11:09):
I invented the pattern for the wheels on roller coaster.
And I'm like that is amazing. Yeah, so cool. There's
just everything. Everything's fascinating. And when you live that way,
it's like like like I'm pumped to go research pirates
now because I'm like, yeah, you just sparked. And that's
the biggest thing I found is like, for me and
my mental health, the most important thing is to find
people that spark that joy of passion. And that's what

(01:11:30):
we're talking about. Like even Camerona's often like we're talking
about coffee and how passionate he's about coffee, Like it
gets me so fired up to hear him talking about
the coffee machine, and he is so passionate that I
start researching coffee machine. Yeah, Versus if I hang out
with another friend and they're like, oh, it's just coffee,
it's all the same. That's now my new mindset of coffee.
I'm like, it doesn't matter, it's all the same. So
it's like the fact that you're like so passionate about pirates,

(01:11:52):
Like I'm like, shit, what do I that's interesting? What
do I know about pirates? Dude? I love you know,
you gotta try to live life, and sometimes you don't
have the energy to like do that right, Like if
you're you can be like, oh, that's pretty cool, like
that's a unique thing and you know that that's all
it can be. And like, but if you can do

(01:12:12):
that the majority of the time and really focus and
research things, that's what I love about life. Absolutely. There's
so many rabbit holes. Like the amount of times I've
said rabbit hole in the last couple of months. It's
just been crazy because I've been like doing all this
different stuff. But every time you go down a rabbit hole,
it makes you want to go down another years like
total and like there's the clothing rabbit hole that we're

(01:12:34):
doing right now is like amazing, And now I'm like
gonna look at clothes differently, Like my perspective is forever
shifted and it's and it's going to be something I
do more research on. If I do buy clothes or
if I do, you know, look at a brand, I'll
be thinking about that. Yeah, fascinating. Have you built other
brands or has it just been feat since day one

(01:12:54):
for you? I've tried to other brands and I did
a lot of consulting for a while. Actually, I grew
one of the big followings on LinkedIn, which is sounds funny.
I have one of the smallest, but LinkedIn's It's like,
it's just crazy. The past five years has been this
insanely content efficient platform where it's like there's a lot
of people consuming content but very very few creating, So
the platforms incentivized to push your content. So like, there's

(01:13:16):
a point I was posting on LinkedIn and getting like
ten million views a week on my LinkedIn, so I
built a whole like LinkedIn agency and all these things.
But then I just realized, like it was at first
I was rewarding. It was like, look I can make
money with seven different income streams and it's fun and
it's cool. I could do all these things. But back
to focus, I'm like, shit, I'm spread so thin. So
like recently I've kind of winded everything else down and

(01:13:38):
just be like, it's actually I used to think it
was very powerful and awesome to try to do everything,
and I was like, that's I'm putting out on my back.
I'm doing everything, and that's proving to myself that's great.
Now I realized it's more difficult and challenging and powerful
to say no to everything and say I'm just doing this,
Get the fuck out of my way, I don't ask

(01:13:58):
me about anything else, and the power up saying no.
So like, I think every entrepreneur loves doing a lot
of things, but like we all know people that have
six companies and none of them are doing that. Well,
well think about it too, Like if you're hyper focusing
on let's say your product, then that will make your
product better for other people. Yep, So you can by

(01:14:19):
ignoring people, you're helping what you're giving them in in
a way. Does that make sense? Yeah, you're going deeper, right,
There's like and I used to want to satisfy everything
at the service level and be like, Okay, I'm gonna
have a clething company, I'm gonna have an e commerce company.
I tried to launching a water bottle company, but then
I realized, instead of going wide, I can go super
freaking deep where everyone could be service level and bid. Yeah,

(01:14:42):
but if you're super deep, there's so much deep there
and that's where you become a specialist, and that's where
the amazing stuff happens. Yeah. And not to say that
they're on companies out there that do the mile wide right,
because you can even be one company that says, do
we want to do the mile wide or do you
want to do the mile deep right and figure out
which one that is for you. But but to your
point too, Like I mean, for years coming out here

(01:15:03):
having no experience in the industry and no friends, no
relationships yet, you know, and same thing in business too,
and then developing a few different things over time, I
realized like there's always people coming into my life saying, oh,
you should do this with me, you should do that,
and oh you should we should go make this company here,
we should do this, And I have friends that that's
how they operate twenty four seven and not to say
everything pans out all the time for them, but someone
are successful. Some of them aren't. But I was that

(01:15:24):
way where I was just always like, oh, that sounds awesome,
that's fascinating. I'm super excited about this one thing. Until
a couple of years ago, I was like, I'm picking
my four things for the year, and I'm doing these
four things, and two of them are going to be business.
You know, it related, and it changed my entire life,
changed to change my career, changed everything. So power of
discipline exactly. Yeah, discipline equals freedom, right join Yeah yeah,

(01:15:45):
Oh mister quote man, well yeah, he's a badass, so
everyone should know that one. Yeah. No, Brock always gives
me the best compliments for knowing quotes, but I love
notes app with like thousand quote today you had one
of my favorite wines. Um, what was Henry for? Henry Ford?

(01:16:05):
And I forgot it alright if you ask people, If
I ask people what they wanted, they would have said
faster horses. Yeah, and that was before he built the car,
the Model T. Yes, yes, there was something after that too,
but you had a lot. Yeah, I've realized it's like
I get so obsessed with coats that I'll do so many,
and then it comes off as like just super pretentious

(01:16:26):
or like stomping quoting people. Yeah, people are like, oh,
your friend Marcus, You're talking about him all the time,
and I'm like, yeah, I can't keep doing that. I'm
the same way though, because I feel, you know, I
don't know if you ever heard heard people like Tony
Robbins talk about how it's not just him, but multiple
people have said how our brain is like a computer

(01:16:48):
we can rewire. Right. So, since i was young, I've
always loved self help books and hyper successful people and
all that stuff, and quotes have been something that I've
always gravitated towards. And when I find a great quote
is sometimes you know, you could hear something at the
wrong time. It doesn't really matter if you hear it,
it just the right Oh my god, it's everything right
can be mind blowing. Um. And so I'll take those

(01:17:10):
quotes and I'm like, oh, I got some new coding,
let me just put that in right here. I'm gonna
rewire myself and I'm gonna move forward from here. And
so that's why I've always loved quotes for that reason.
So hearing somebody else with a different life path, who's
you know, attracted to different quotes for different reasons, is
awesome same reason as you. Yeah, I got two good
ones for you guys. All right, let's hit it, love
and do what you will and Saint Augustine and then

(01:17:32):
he leads me beside still Waters, which is from I
Believe the Just Psalm or Ezekiel Ezekiel twenty five seven.
You can say that's definitely from the Yeah, yeah, for sure.
And can you explain that one? Yeah, of course. So,
like it's referencing God obviously he is God in that
or Christ. And it's essentially if you're like think of

(01:17:53):
like a calm like right, it's extremely tranquil, it's very
It's basically in an analogy of metaphor for presence and calmness,
so like God is my key to consciousness. Essentially, this
word is getting at interesting and I just love the
imagery as well. Of Like, one of my favorite things

(01:18:13):
in the world is wakeboarding, like snowboarding, um, and there's
nothing better than like at sunset, you're wakeboarding on a
perfectly calm flat lake and like, yeah, that is my heaven,
as my effing heaven and like, um, you know that
kind of reminds me of this too out there wakeboarding

(01:18:34):
with that sounds. I mean, I know exactly you're talking
about the Sun's going down. The water's so flat at
peace and sliding through the water. Sun's going down big
the Hulk the best question on So I have quotes,
and I'm curious to you, what was the tipping point
to going from a quote that you love? Was a
process from reading for the first time to tattooing your body?

(01:18:55):
Because great question. I've had ideas. I'm like, I would
love to tattoo this, I just haven't got there. So
it's yeah, is that a couple week processes, a couple
of year process? Do you know right when you first
saw the quote, how do you thought about location? It's
a really good question. So basically, the my first one
was love and do what you will, which is a
quote in The New Earth by a Cartolian. Like that

(01:19:16):
was when I got that book and read it when
I was like twenty five, around like mid twenties. I
basically was like, it's it's kind of towards the end
of the book like seventy five, and I knew I'm like,
I already had a few tattoos, so I'm like, I
want to get something from the book, which I haven't
found it yet, so I'm kind of reading it with

(01:19:37):
that in mind, and I'm like, love and do what
you will. That is everything to me. Like if you're
focusing on love and the people you love and the
things you love, which ties back into our conversation about
you know, focusing and giving your attention to really things
that you're passionate about and love and you can't go wrong,

(01:19:57):
Like you literally cannot go wrong, Like that is the
objective of life. Yeah, so you know, it's the guiding star,
It's the north Star. It's like it's the perfect thing.
So that when I read that, I immediately knew this
is it. And what was the timeline from that inception
the thought in your head to you actually get into
your body immediately? Basically like you went straight to the
tattoo shop. I was on a plane reading the book

(01:20:18):
with my father and I get back to LA and
we me Brock and uh, Ryan Hockey. Yeah is that
how you say his name, hockey hawk? Yeah, it spelled
it spelled like hockey shout out Ryan. Sorry, Um, we
went and saw The Revenant in Hollywood, but we had
a little time to kill before and um, the bar

(01:20:38):
next door to the tattoo shop was giving seventy five
percent off a bottle if you were getting in a tattoo.
So I bought a bottle of Costumi Goos obviously for
seventy five percent off, and UM went and got the
tat with Ryan and Brock and then saw The Revenant
right after, and it was it was it was a
cool night. That's awesome. But that was that one, and
then this one. I was I kind of wanted more

(01:21:01):
text on my arm and like this is like a
Banksy yeah panda and it actually the original piece says,
be more like the panda, end racism, like be black,
white and Asia and everything in between, right yeah, um
and it and it or fight racism because he has
like two little yep so it's like fight racism, be

(01:21:23):
like the panda. Um, and it says it like right here,
but I'm like no, and I it's one of my
favorite Bible verses because it's in pulp fiction. It's the
you know, the famous like Sam Jackson Bible verse that
he quotes in that film. Um, but it's but it's
not an aggressive part of it. It's a very calm
part of it. That's about water and consciousness and all that. Yeah. Um,

(01:21:46):
I didn't want to get like I am the Valley
of Death and you know, yeah, like the nice chill
one's next time we see Taylor is going to have
a thousand Yeah, just sleeves up and down of words. Yeah,
thanks for asking. It's fun to kind of go through. Yeah,
tattoos are. It's one of my favorite. Anytime I see
people tattoos. I love asking them because there's always a story. Yeah.

(01:22:08):
And if you ask them to me, it's a challenge
because you ask them in a genuine way, you'll get
a really good story. If you ask them in a
way where they could tell it's not super genuine, they'll
be like, oh, I just like Panda's Yeah, and I'm
sure you've told people that one pandas Yeah, exactly. But
some people actually just get tattoos for that reason though, too,
you know, just just something deeper. I think there's something
deeper there. I don't know. I know some people that
really is not. It was like one random night get tattoo. Yeah, yeah,

(01:22:32):
But most people in general, I would say probably lean
more towards having a purpose or reasoning for the tattoos.
Everything's got to have a reason, yeah, everything, Like this
is my family. Um, I'm not going to get into
all of them, but like you know, it's you're one
hundred percent correct, Yeah, it's going on your body. Gotta
be a reason there, Yeah, yeah, yeah. I never I

(01:22:53):
never got them. A lot of people in my family
of tattoos. I never got them, just because when I
was younger and really thinking about it was, um, I
really got into working out and I was very, very skinny,
grown up and I finally started seeing results like my
body something that's That's exactly what I thought. And honestly,
I think it would have happened because a lot of weight,
a lot of muscle anyways, Um so I just never

(01:23:15):
and then and then I got to the point too
where for me, I was always like I've lived a
thousand lives, you know, and as a storyteller, I always
want to continue to tell different stories. And at that
time it was a lot, I think a lot harder
to cover up tattoos, and I was like, I don't
want to get tattoo being an actor and then sit
in a chair for ten hours just to go film
one scene, you know. Yeah, So I was like, I
don't want to do that part. I love tattoos though,

(01:23:35):
and then now I'm like, you can get them in
places that are hidden exactly. Yeah. Yeah, I'm not. I'm
probably gonna get some at some point, but um, you
can't force it. Yeah. It's like when it's right, it's right. Yeah,
And like yeah, and I've always felt this constant evolution,
you know, of of self. So um, maybe it'll be
a good representation at one point in my life. But
I think once I'm like fully grounded in who I

(01:23:58):
am and where I want to be in life and
all that stuff, I can sit back and be like, yeah,
it would need something for sure, yeah exactly. Yeah, a
little a little trophy for making it, yeah, making it
where I wanted to go. Yeah, we'll see. Yeah, when
you get to that that you want to get to,
put a little trophy. So here. I'm gonna call you though,
and be like, Yo, give me a quote. I'll be like,

(01:24:19):
all right, what do you want? What are you feeling?
I need that quote? List man, that'd be so sick.
I'll share. I mean it to be honest, it's kind
of dark. I've gone to some some dark quotes and quotes,
I mean, quotes are the only thing that really helped
me in dark times when I'm feeling. Yeah, the most
sound sad, the most down. They're powerful. They helped pull

(01:24:39):
me out of that place. Ironically enough, Will Smith as
a quote from the Nickelodeon Kid's Choice Awards, and he
goes read and run every day because run to keep
stay healthy. And read because there's not a problem that
someone hasn't already had before and solved by writing it down. Yeah,
like bro, yeah, well Smith that the Nickelodeon Kid Choice Awards.

(01:25:05):
It's good. That's nice. Yeah, it's good as night. Yeah. Awesome. Man, Well,
Taylor really appreciate you. Anything else you want to we
can't hind on me talking about Will Smith? No, yeah,
really quick? Oh god, um, really intriguing conversation. Man. I'm
really glad we connected overall. And like, obviously I'm just

(01:25:26):
gonna wear this every day. One's already looking a little
all that. I'm gonna send you some new ones that
be incredible. Um, but yeah, man, we love this stuff
and that was really interesting. I'll never look at clothing
the same way again. Which is pretty cool. Yeah. Man,
that's a full new insight. It's uh, it's inspiring. And
obviously congrats on your success man, and keep it rocking.

(01:25:47):
Thank you and you guys too, congrats and everything. It's
this is a great conversation and I'll never look at
Pirates again or I'll never look at movies again, honestly,
so the same way. So appreciate you guys both. Thank
you man, awesome brother, thank you. Thanks for tuning in
to Studio twenty two.

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Will Meldman

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