December 12, 2025 • 49 mins
The world has seen a lot of weird investment bubbles in its time, but few of them rival the fever that gripped the world in the 90s after Beanie Babies took off. Let’s visit this strange chapter in toy history together.
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Speaker 1 (00:01):
Hello again, guys. Up next on our playlist is our
episode on beanie Babies. They may have actually upstaged Cabbage
Patch Kids because of the craze for beanie babies stretched
way beyond Christmas. There was a divorce case that saw
the couple having to divide up their beanie babies on
the floor of the courtroom. We talk about that. Don't
worry anyway, Enjoy this episode on beanie Babies.
Speaker 2 (00:27):
Welcome to Stuff You Should Know, a production of iHeartRadio.
Speaker 1 (00:37):
Hey, and welcome to the podcast. I'm Josh, and there's
Chuck and Jerry's here too, and we're feeling fairly festive.
And this is stuff you should know. That's right the
episode before the Christmas episode.
Speaker 2 (00:52):
Yeah, which is become a I guess tradition to do
a classic toy.
Speaker 1 (00:58):
When do we start that, I'd say more custom than tradition.
All right, I'm sorry, Christmas, I'm feeling contrary. It is
definitely a tradition.
Speaker 2 (01:09):
Yeah, that's because you're about to shut it down for
a month, so you don't care you're burning bridges exactly.
Speaker 1 (01:15):
I won't see you until like twenty twenty four.
Speaker 2 (01:17):
Yeah, like chuckle, forget anything that happens today.
Speaker 1 (01:20):
By then, I'm trying to think of what our first
toy one was. It was a handful of years ago.
I don't remember, but it was slinky maybe no, No,
I mean we've done toy ones, just not around Christmas.
I'm trying to think of the first toy Christmas E one.
I can't. I'm drawing a blank right now. So this
is like high quality podcasting we're doing right now.
Speaker 2 (01:41):
Yeah, well, good pick this year.
Speaker 1 (01:44):
Yeah, thanks. I don't know what made me think of
beanie babies, but I did, and I think it turned
out to be a good one too, because it had
nothing to do with Christmas. Really, yeah, Christmas pops up
at one part. But it's a toy and it's a
really interesting toy because beanie babies, for those of you
who don't know if you were born after the nineties,
(02:07):
were probably well, i'll just say The Financial Times called
it potentially the greatest market bubble of all times. Yeah,
I mean that's really saying something, because there's been some
market bubbles, but the beanie baby craze of the mid
to late nineties probably topped them all. It was just
(02:28):
that crazy. I mean, we've talked about some crazy stuff
that people have done for toys before, people elbowing one
another for a cabbage Patch kid. That's peanuts compared to
what people did for beanie babies.
Speaker 2 (02:39):
Yeah. I didn't know anything about this either, because that
was sort of the end of college and then my
New York New Jersey years, and I just I knew
that beanie babies were a thing, but I was not
participating in the economy in that way at that point.
Speaker 1 (02:56):
So you didn't You didn't known a single one, Oh,
of course not. I didn't, No, I totally didn't. But
the thing is is we were in the minority in America,
something like sixty two or sixty three percent owned at
least one beanie baby at the height of this bubble.
Speaker 2 (03:12):
Think about that. That honestly was one of the most
shocking stats in this whole thing.
Speaker 1 (03:16):
Yeah, that's like six point three people out of every
ten people.
Speaker 2 (03:20):
Yeah, that's amazing when you're talking about a little kid's toy.
Speaker 1 (03:26):
Yeah. Well, that was the thing. It wasn't kids that
fueled this craze. It was almost exclusively adults. Because the
reason the market bubble grew was because there became this
idea that beanie babies were valuable, that they had an
inherent value greater than the face value that you would
pay for them at the retail store.
Speaker 2 (03:46):
Yeah, which was true for a while.
Speaker 1 (03:49):
Yeah, it was. It was. We'll get into all that,
but let's start from the beginning, shall we.
Speaker 2 (03:54):
All Right, Well, you can't talk beanie babies without talking
about the gentleman who starts R. Did it all? I
do remember seeing the letters t Y on beanie baby packaging,
so I wasn't completely head in the sand, sure, but
I did not know that t Y was the guy's name.
It was Ty Warner, who was born in the mid
(04:17):
nineteen forties in Lagrange, Chicago suburb Lagrange, Illinois. And he
had a pretty not great childhood, it seems like, is
that fair to say?
Speaker 1 (04:27):
Yeah? From everything I've heard, Yeah.
Speaker 2 (04:29):
Had a mother who suffered from mental illness which was
not treated, which is even worse. Didn't have a great
relationship with his dad. His parents got divorced when he
was in his thirties, but he went to college at
Kalamazoo College in Michigan, where he learned his love of
treading the boards.
Speaker 1 (04:50):
Yeah, yeah, kalum theater, right exactly. But he did he
got into acting, and it kind of either he was
already like a theater kid at heart, or at turn
him into a theater kid, because he ended up taking
that way of living or that way of looking at
the world or being in the world with him essentially
(05:10):
for the rest of his life.
Speaker 2 (05:12):
Yeah, he seemed fairly flamboyant.
Speaker 1 (05:15):
He was flamboyant. There's a really off sighted story about
him showing up when he became a salesman for the
toy company that his father worked for. He would show
up to these sales calls in a Rolls Royce wearing
a floorlink fur coat and a cane and a hat. Amazing,
essentially like Kramer when he accidentally's wearing the Technicolor dream
(05:38):
coat and ends up with that big Jamir Kuai hat.
Speaker 2 (05:41):
And a cane.
Speaker 1 (05:43):
That's essentially what Ty Warner showed up to these sales
meetings looking like in the early sixties, and apparently it
worked because he said that his premise was if he
showed up to a sales meeting looking like that, people
would say, I want to see what's in that guy's
brief case?
Speaker 2 (06:01):
Yeah?
Speaker 1 (06:03):
Or do you Yeah? It depends on the kind of
party you're in.
Speaker 2 (06:06):
For Yeah, he was a really good salesperson. Apparently he
thought a lot of himself though, And in nineteen eighty
he worked for this company, I guess what, for like
eighteen years, because he got the job in nineteen sixty two.
So that's a nice long run. But at least the
way his former boss told it, guy named Harold Nazamian,
(06:27):
who was the CEO, basically accused him of moonlighting on
the company and using their you know, sales list in
his personal personal relationships with people as a salesperson to
sell his own stuff while he was working as a
sales manager for this company, and so he got fired.
Speaker 1 (06:48):
Yeah, on those sales calls he would be like, yeah,
I've got these great daycin products, but also I want
to show you these too, So he was not only
using company contexts, he was using company time too. It's
about as bad a thing you can do as a salesman, essentially.
Speaker 2 (07:02):
Yeah, And it wasn't long after that that the Beanie
baby came along.
Speaker 1 (07:06):
No, that was so it was nineteen eighty when he
lost the job. He apparently moved to Rome. He went
to go visit some friends and ended up living there
for a few years and when he came back, he
was inspired to keep going in the toy industry. I
guess it kind of got under his skin. And he'd
seen some toy cats there in Rome, he said, and
(07:29):
he was inspired to create not beanie babies at first,
but his first plush toys, which was a line of
cats laying down, pretty fluffy. They looked they were fully stuffed,
which is a big difference between them and beanie babies.
And then for every cat, there was a Himalayan version
of it. And they were pretty cute little cats. But
(07:51):
the thing that he did that I think really kind
of helped sell these things because they were like a
modest successive scene it described as that he gave them
names they were in They weren't just some stuffed cat.
This was Smoky, this was Peaches. Like these these cats
were individuals. They had an identity and that made them
that much more lovable.
Speaker 2 (08:13):
Yeah, and they were larger. They were about seventeen inches.
They larger than beanie babies would be. They would cost
more than beanie babies at twenty bucks. And like you said,
they were stuffed, but not stuffed with the you know,
kind of genius of the I don't know about genius.
That's probably stretching that word. Sure, let's just say the
fairly smart thing that he did with beanie babies was
(08:35):
he stuffed them with beads like a like a what's
it called the bean bag chair, Yeah, pretty much, and
didn't overstuff it so you could move them around and
pose them and they could, you know, droop over your
shoulder and stuff like that, not like a regular sort
of fully stuffed whatever. They stuffed those things with whatever
weird chemical stuffing.
Speaker 1 (08:58):
Oh, like the little styri foam pellets or the event
tyrofoam fiber that's kind of like a yeah, fibers.
Speaker 2 (09:07):
Yeah, I mean those are the cheapest ones that you
would get as like a prize at an amusement bark. Yes,
that literal styrophoam balls.
Speaker 1 (09:15):
Right, And that was a big That was a big
deal about his beanie babies because they were high quality.
They were very well made from the outset. He was
all up the bottom of the South Korean manufacturers he
had partnered with to make these things. He was really
involved in the design and manufacturing process, so these were
(09:36):
really high quality dolls. But he made a very conscious
decision to sell beanie babies at five bucks a pop,
which he said that that was the kids could typically
buy that with their allowance money, because, as we'll forget
multiple times throughout this episode, these were originally meant for
kids to buy the Beanie Babies were. So that was
(09:58):
a really big deal because he came out he was
one of the first people to come out with a
high quality toy at a price point of something you
would get at like the County Fair something as a prize,
but instead it was a good, good quality plush toy.
Speaker 2 (10:13):
Yeah, exactly. And so this was nineteen ninety three for
the actual launch of the Beanie Baby, which launched with
Brownie the bear yep and Pinchers the Lobster, and like
a Cabbage Patch kid, it came with a date of birth.
He used the name like he you know, originally did
with those fully stuffed cats or kiddies. I guess fully
stuffed cat sounds gross. It's like ad t reduction including
(10:37):
the date of birth. And then also another key was
this little short poem and their little heart shaped tag
turned out to be a bit of marketing genius. It
was just just an extra little something to make it
different to appeal to a kid because you gotta. Even
if it ended up being a thing that adults tried
to collect because you know, they thought it was valuable,
it never would have gotten there if he hadn't have
(10:59):
made a toy that kids really love to begin with.
Speaker 1 (11:02):
Right Also, I mean, he wasn't the first to do that.
This was a good ten years after the Cabbage Patch
kids and their adoption papers and all that stuff, But
it's still it is a good marketing technique, for sure,
and it did work. But the thing that made beanie
babies really kind of take off was multifold. Part of
it was his marketing scheme. He had a really brilliant idea,
(11:26):
which was only certain kinds of stores could carry beanie babies,
and you actually had to be a licensed beanie baby
retailer to sell beanie babies legally or legitimately. And those
stores were like Hallmark stores, locally owned gift stores, hospital
gift shops, like small stores. So that right off the
(11:49):
bat canceled any chance of anyone I saw it described
it going into like a big box store like a
Walmart or something and seeing a bargain bin of beanie
babies lumped together for fifty percent off. So the fact
that that didn't that possibility didn't exist. Someone couldn't see
that automatically made it. They were just higher status than
(12:10):
they otherwise would have been because he made enough to
sell to huge retailers like that. He decided deliberately not
to do that for that reason.
Speaker 2 (12:20):
Yeah, super smart. I mean, if you can create a
scarcity and the illusion that what you're peddling is like
limited and collectible, yeah, then you're going to do pretty well.
And that's what he did. But not only by limiting
the amount of stores that could be sold in, but
he also limited the number of toys that these stores
(12:41):
could even buy, Like that Hallmark store once they you know,
really talk took off, couldn't be like, hey, we're going
to dedicate half our store to these things now because
they're selling like hotcakes. So he would dole them out
and limited numbers to the stores, and each of those
stores only had certain products, like you know, you might
have Spot the Dog and Squealer the Pig at one store,
(13:03):
or Chocolate the Moose and Flash the Dolphin at another.
And that creates a situation then where kids are like,
well I got a you know, like completing the collection
as a classic kids toy scam.
Speaker 1 (13:19):
For sure, Yeah, collect exactly. And so you would have
to go around town to multiple stores in your town
to get the ones that were available, and because they
were allowed only by limited amounts, frequently those things were
sold out. So the idea that these things were scarce
collector's items was manufactured out of the gate by Ty
(13:42):
Warner and his marketing skit. I almost said scam, but scheme,
I think is a better way to put Yeah.
Speaker 2 (13:49):
The other big thing is that this coincided with the
rise of the Internet. There's a great scene in the movie.
There's a movie that's out now, I think an Apple
original called The Beanie Bubble.
Speaker 1 (14:03):
Yeah, I haven't seen it, right, did you watch it now?
Speaker 2 (14:07):
The reviews aren't kind. I may watch it because I
love Zach Galifanakis, who plays Ty Warner and Elizabeth Banks
is in the movie is a sort of a thinly
veiled version of his former business partner and romantic partner,
I think, Patricia Roach. But in the movie, in the
trailer I saw today, Zach said, because you know, they
(14:30):
started a website and they were, you know, an early
website in those years. Yeah, Zach galifant Or I guess
Tyme Warner says, we broke the Internet thing. I thought
it was a pretty good line because the Internet was
so new. It him just like, I guess you know
there's a thing.
Speaker 1 (14:44):
Yeah, apparently. So he had an employee named Lena Trevetti,
and she was a coder and this is like nineteen
ninety three ninety four, and she convinced ty Warner to
create a beanie baby's website because they were getting calls
and letters and stuff like that from people saying like,
this is my checklist? Is this accurate? Am I missing
any And they thought, well, let's just put like a
(15:05):
central place where all of the beanie babies can be listed,
and it can be a place where everybody who likes
beanie babies can come and learn and get excited about
beanie babies and buy beanie babies. Because starting in nineteen
ninety five, they started selling beanie babies on this website
and that was the same year that Amazon and eBay launched,
(15:25):
so they were one of the first e commerce sites
on the Internet too.
Speaker 2 (15:30):
Yeah, which is amazing. The movie has a character named Maya,
who is again a thinly veiled version of Lena Trevetti,
which I'm curious why they didn't just use their real names.
Speaker 1 (15:41):
They touted this as loosely based on Zach Bisonette's book,
and that some of it was fictitious, I think to
keep from getting sued. I get the impression that Ky
Warner is not shy about suing people well.
Speaker 2 (16:00):
Which is interesting because he played Ty Warner in the movie. Like,
that's the only name that wasn't changed.
Speaker 1 (16:04):
Yeah, I don't know why they did it, but they
definitely did it well.
Speaker 2 (16:09):
Judging from the trailer, it seems that both the Bank's
character and the Maya character are kind of One of
the threads of the movies, as it was seemingly in
real life, was that there were at least a couple
of women in the organization that had a lot to
do with their growth in the sort of story is
that he never gave them enough credit, and that seems
(16:30):
to play out in the movie.
Speaker 1 (16:31):
Oh yeah, he Like if you read any corporate write ups,
like press releases or the very rare interviews he's given,
like it sounds like the whole thing was just him,
just him. Yeah, And in part it was largely him
because he owned the company from the outset, always has
he's never sold one share. He didn't take it public.
(16:52):
It's been a privately owned company by him one hundred
percent as far as I know from the outset. So
he definitely, you know, really was the driving force in this,
but he had help that is largely unacknowledged publicly. That. Yeah,
it's a good thing that Zach Bisonette came along, and
also the people who made that the movie based on
Zach Bisonette's book to kind of shine a spotlight on
(17:15):
the other people of this, particularly women who helped him.
Speaker 2 (17:19):
Yeah, Zach and Zach, that's right.
Speaker 1 (17:22):
The two Zach's on the Zach attack against Ty Warrens.
Speaker 2 (17:27):
The other thing that he did to sort of you know,
drive this, I mean, I guess we can call it
a fall scarcity is he had He was very secret
about the company. He didn't want people outside the company knowing,
like when they were going to launch a new kind
of toy, how many they were making. Right in nineteen
ninety five, he started retiring models that was huge and
(17:49):
then adding other ones. And he would just all of
a sudden drop like you know, this Marty Moose what
I call him something, the Moose, Chocolate Moose, chocolate moose
is gone, say, and if they're being baby people out
there like, no, chocolate moose never left. I'm just using
that as an example.
Speaker 1 (18:06):
That's a good idea.
Speaker 2 (18:07):
But they would just announce that on the website, and
all of a sudden, people are like, oh my god,
they've retired the moose, and you know, people are driving
around and trying to find them in those stores before
they're all gone.
Speaker 1 (18:17):
Yeah, that was a deliberate thing to do as well
to create the further scarcity, like legitimate scarcity. But apparently
he fell into that backwards or he stumbled into it,
because we said that he was really involved in the design.
After these things would launch, he would like see one
and be like, that's too orange. I want it more red,
(18:38):
And all of a sudden I saw a pinchy. The
lobster would be a much deeper red. Well, they'd stop
producing the orangish red one, and these beanie baby collectors
would go bonkers trying to find the other one. He
started to notice that, and so he created real scarcity
by deliberately retiring some just out of the blue. People
would go scramble to find them, and then retailers, most
(19:01):
importantly would start stockpiling everything that he had that they
could sell, say the orange Pinchy.
Speaker 2 (19:09):
Yeah. He was also smart enough to to realize that
the Cabbage Patch kids, like when they when that bubble burst,
it just kind of all went away, and so he
would do things like, hey, Hallmark, if you want to
order these beanie babies, you gotta also order some of
this other stuff that I'm selling. It's not as nearly
as popular, but he tried to increase revenue sort of
(19:31):
across the company, So he wasn't all in on the beanie.
Speaker 1 (19:34):
Baby, right. I say we take a break and come
back and talk about how McDonald's factors into this.
Speaker 2 (19:39):
What do you think, Mick?
Speaker 1 (19:41):
What?
Speaker 2 (19:42):
Yeah, lately I've been learning some stuff.
Speaker 3 (19:45):
About in Samnia or Alumnia. How about the one on
border like disorder that order order that one be born.
But it was so nice eldest who shot shot.
Speaker 1 (20:29):
Okay, Chuck. So we said McDonald's factors into this. Like
any great American economic bubble story, McDonald's is going to
play some role in it whatsoever, somehow, some way. And
McDonald's is the one that basically said if you are
just kind of out there on the margins, and don't
really know what's going on in this beanie baby collector
world growing under your very nose. This McDonald's happy Meal
(20:53):
promotion is going to just blow the doors off of
any illusions that beanie babies are not a cultural force
to be reckoned with.
Speaker 2 (21:01):
Yeah. Over a couple of years, I think they had
two versions in ninety seven and ninety eight where they
there were hundreds of millions of teeny babies. These even
smaller obviously because it was, you know, to fit into
a happy meal.
Speaker 1 (21:15):
Yeah, teeny beanies.
Speaker 2 (21:17):
Yeah, what I say, teeny babies.
Speaker 1 (21:19):
It works too.
Speaker 2 (21:20):
I like teeny babies. I like teeny babies too, teeny beanies.
H And you know, even if your thing is already popular,
all of a sudden, if hundreds of millions of these
things are going out in Happy meals and you know,
the most popular, you know, fast food restaurant chain in
the world, then it's gonna just skyrocket this thing even further.
And that's exactly what it did.
Speaker 1 (21:41):
Yeah, the nineteen ninety eight one, the second one that
they did where you could get teeny beanies in a
happy meal. The first weekend of that promotion, McDonald saw
the highest increase in sales in its corporate history. It
had never sold more in any weekend in the history
of McDonald's than it did at the beginning of that
(22:02):
second Beanie Baby's promotion, and people were ordering as many
Happy Meals as they were allowed to order and telling
the McDonald's workers just keep the food, I just want
the Beanie babies. McDonald's had to set up rules like
individual franchises had their own rules. It was really patchwork
where you could say, get five Happy Meals per order
(22:22):
or per visit, and you had to have a two
hour waiting period in between visits. So people would like
just go for McDonald's and McDonald's and then just go
on like a circuit to get as many of the
Beanie Babies as they possibly could. People were tackling like
delivery people showing up with the boxes of the new
Beanie Babies. It was nuts what people did just for
(22:43):
the McDonald's version of the Beanie Babies.
Speaker 2 (22:48):
Yeah, that McDonald's record. That even counts passing the Great
McRib Feast of ninety two, the previous record holder.
Speaker 1 (22:56):
The mcrib's back Right now, I saw I've been meaning
to go get one.
Speaker 2 (23:00):
Talk about false scarcity.
Speaker 1 (23:01):
Yeah, same thing for sure.
Speaker 2 (23:03):
I mean, I mean they could put that on their
menu at any time, right.
Speaker 1 (23:05):
Totally for sure. You know that the fat cats at
McDonald's Corporate are eating mcribs every day of the year.
Speaker 2 (23:11):
Yeah, and the employee lounge is just stocked with them. Right.
Speaker 1 (23:16):
But all this that's going on, Chuck is underscores a
larger cultural thing, and that is that people are buying
these beanie babies not just because they think they're the
cutest thing on two legs, but because it has become
largely widely accepted that they are a sound investment if
(23:38):
you want to diversify your portfolio, or more often was
the case, make your entire portfolio just beanie babies.
Speaker 2 (23:45):
Yeah, you know this was by the like you said,
the cabbage Patch kids had already come and gone. Everyone
has already known at this point about the you know,
Star Wars collectibles and baseball cards and trading cards. So
the idea, I think there are certain people out there,
after all those things happened, that are always sort of
looking for that next thing as a you know, sort
(24:07):
of alternative investment. If I can, you know, buy fifty
beanie babies and put them in a box and just
sit on them and that'll put my kids through college
one day. Yeah, and that's you know a lot of
people did stuff like that. I think you mentioned eBay
had launched very soon afterward. They launched ninety five, and
in nineteen ninety seven, this is the other most staggering
(24:29):
set of the show to me, six percent of all
of eBay was beanie baby sales.
Speaker 1 (24:36):
Yeah, and that nuts. So the secondary market really did
grow up, and there really was like a huge market
for beanie babies that say had been retired, and one
that you had bought for five dollars and kept in
the package, you could sell for hundreds of dollars on
eBay legitimately in the in the mid to late nineties.
Speaker 2 (24:57):
Yeah, So this really.
Speaker 1 (24:59):
Was like it wasn't like everybody was just hoping beyond
hope that their beanie babies were going to increase in value.
They were increasing value before their very eyes. So people
who weren't sucked into it were like, this is the
dumbest thing I've ever seen. And if there's ever been
an economic bubble, this is it. And yet people were
(25:20):
buying these things for like long term investing. They were
buying them hanging on to them for twenty years or
thirty years from now. The people who were actually trading
in the moment are the ones who might have made
money off of it. But that's pretty much the only
people who did.
Speaker 2 (25:37):
Yeah, for sure. It also created a sort of an
industry around it. You found some examples of people that
made a lot of money just in the ancillary beanie
baby market by doing things like writing books about stuff.
This woman, Peggy Gallagher, she was a paralegal. She made
two hundred grand on a book that she self published
called the Beanie Baby Phenomenon, and then started I imagine,
(26:01):
a pretty good deal of money as an official, well
not official, but as just an experienced beanie authenticator. Another
woman named Mary Beth Sobaluski, she was an IBM systems engineer,
and she just made sort of the go to list,
like the Bible basically of beanie baby pricing and made
(26:23):
a lot of money off that, and also started putting
out a magazine. Yeah, was it a monthly?
Speaker 1 (26:29):
Yes, it was based around the price list, Like did
you ever collect or read Beckett's Monthly for baseball cards?
It's just a big price.
Speaker 2 (26:36):
But I knew about it.
Speaker 1 (26:37):
Okay, it's basically that, but for beanie babies it's called
Mary Bethy Beanbag World. They sold six hundred and fifty
thousand copies a month at its peak for six bucks
a pop. So it's almost three million dollars a run
per issue. Yeah, for beanie Baby's price guides. Right, But
she really went to town with it. It wasn't you know,
just based on nothing. She and her asistance like called dealers,
(27:02):
beanie baby dealers to find out what their prices were,
what was selling really fast? They were right, right, They
were following eBay prices like they were. It was a
legitimate Olivia putt. It was the gold standard price list
for a reason, you know. So and Mary Mary Beth
Sobuleuski is another woman who was often overlooked for the
(27:25):
contributions she made to the beanie baby mania, because, in
addition to creating the gold standard price list, she was
one of the original self described Chicago suburban soccer moms
who started trading beanie babies in the first place, and
apparently their fervor in trading beanie babies in suburban Chicago
(27:46):
actually kicked off the national trend of collecting and trading
beanie babies and and they essentially created the secondary market.
There's an HBO documentary a couple of years ago, I
think called Beanie beating Mania that really does a good
job was shining a light on them and their role
and contribution to the whole thing too.
Speaker 2 (28:05):
So we've had a documentary now, a feature film.
Speaker 1 (28:10):
Yes, and Broadway Broadways next and then James Missioner is
coming back to life to write an epic novel about it.
Speaker 2 (28:19):
That'd be pretty amazing. Speaking of amazing, there are also
some amazing stories about just how kind of crazy thing
scott in many different ways, one of which is a
nineteen ninety nine divorce case in Las Vegas where this
couple was divorcing and they had a lot of combined
(28:39):
assets in the form of beanie babies that they thought,
you know, we're worth a lot and they may have
been worth a lot of money their collection, and they
there's a very great picture if you look it up
on the internet, just type in you know, like Vegas
beanie baby divorced couple and they brought all these beanie
babies in on the floor and the judge said, like
choosing a team recess, you just go one at a time,
(29:02):
and each of you pick out a beanie baby that
you're going to keep for yourself, and it's just a
very kind of funny looking photo.
Speaker 1 (29:08):
It is until you read, like some of the quotes
from the woman involved in the divorce case, the wife
who was like this, it was really, you know, demoralizing
and degrading to have to be forced to do that.
She was really upset that the judge made her and
her ex husband do that, but it really, yes, she was.
(29:28):
She was not happy about it at all. But it
was like the whole thing was worth five grand, I
think they said. But that was five grand at the time,
and people were speculating on beanie babies, so I think
could have been worth a million dollars that pile of
beanie babies, which is why they went to the trouble
of selecting them like that, one at a time.
Speaker 2 (29:47):
I don't know. I mean, I guess everyone's entitled to
their own opinion. It's her life, but degrading.
Speaker 1 (29:53):
I don't think she used the word degrading, but it
was it was along those lines I'm paraphrasing.
Speaker 2 (29:57):
Okay, I would have felt more silly unless he like
tied them both up and made them do it with
their mouth or something that's degrading. Yeah.
Speaker 1 (30:06):
No, when they picked a beanie baby, they had to
pick it up with their chin and hand it to
their ex to say whether it was okay, if they
kept or nothing, then they had to hand it back
all without using their hands.
Speaker 2 (30:17):
Right or that? What was the thing you do? Or
you would pass something with your neck?
Speaker 1 (30:22):
That's what I'm talking about. Oh okay, they did that,
but with the beanie babies they selected Okay, what did
people used to pass that one? Like the orange? I
think is what it was?
Speaker 2 (30:31):
Oh yeah, yeah, yah, that's right. I can't remember when
you're a kid, it's I think the whole point of
that game was like, oh look how close we are?
Exactly right.
Speaker 1 (30:39):
It was like spin the bottle, but with an orange
and necks and chance and no bottle.
Speaker 2 (30:46):
There was a guy in California named Chris Robinson Senior.
I don't think any relation to the other Chris Robinson,
and he bought twenty thousand beanie babies, not twenty thousand
dollars worth, actual beanie babies, spending one hundred grand or so.
And he was one of those guys. It was like,
this is going to put my five kids through college.
(31:08):
One day, and one of his kids, Chris Junior of
the Black Crows, I guess, made a documentary called Bankrupted
by Beanies about, like, I guess, how dumb he thought
his dad was for spending that much money, like emptying
their bank account because he thought it was a good investment.
Speaker 1 (31:25):
Yeah. It's like it's a very short documentary. It's like
eight to twelve minutes. I can't remember which one, and
it's mostly it's just him interviewing his family members about
this period in their family's history and dumb. Yeah, it
was like the dad is definitely like, you know, it
was not a good idea, but he's still holding out
hope that you know, at some point sometime down the road.
(31:47):
Oh yeah, they still have them, like they're the background
in all of the the shots, like the interviews. It's
pretty it's cute. It's not like, you know, condemnation or
anything like that, but it's just it's worth the eight
to twelve minutes that you'll spend watching it.
Speaker 2 (32:03):
I think, all right, well to go check that out.
Speaker 1 (32:06):
The Dad's like, this documentary is very degrading, right, I'm paraphrasing.
Speaker 2 (32:12):
There were a lot of cases. You know, there were
people indicted in court for counterfeiting these things, you know,
pos that were never delivered and distributors kept the money.
The craze was so bad there was actual crime, like
people breaking in and stealing beanie babies. This one case
of a seventy seven year old guy in Chicago named
(32:34):
Ben Perry was charged with stealing close to thirteen hundred
beanie babies. There was a PI that found him, a
TIE incorporated private eye. In fact, they found him moving
stuff out of a storage locker, moving these toys in
and out, and I'm not sure, like he said that
they weren't stolen, yet he gave them up and donated
them to a charity Like that seems very fishy to me.
Speaker 1 (32:57):
He apparently bought them for dirt cheap at a produce market,
like a farmer's market, and he swore he didn't know
that they were stolen, even though they were in boxes
labeled TIE like they were shipping boxes stolen out of
the warehouse. But he got off finally, but it became
clear to him that he didn't steal them, but that
they were stolen. So he just you know, donated.
Speaker 2 (33:20):
Him so he didn't get in trouble.
Speaker 1 (33:22):
No, but apparently he loved all the limelight that was
cast on him by the press during this the time
that he was in court as the beanie baby bandit.
He apparently ate it up so he got something.
Speaker 2 (33:36):
He's like, I'm going out in style exactly.
Speaker 1 (33:39):
There was another one. A murder is frequently linked to
beanie babies, even though it's kind of a stretch if
you start to stretch beneath the surface. But a man
named Jeffrey White murdered another man, Harry Simmons, in West Virginia,
supposedly over a dispute over who owned some beanie babies,
(33:59):
although really what happened was Harry Simmons and Jeffrey White
used to work together, and I think Jeffrey White was
stealing or loafing or something like that, and Harry Simmons
got him fired. So Jeffrey White, who had borrowed beanie
babies from him hadn't given him back, killed Harry Simmons.
Speaker 2 (34:15):
We understand you've been loafing, exactly.
Speaker 1 (34:18):
Is that true? Uh?
Speaker 2 (34:21):
Yeah? Is that a crime?
Speaker 1 (34:23):
If you got time to lean, you got time to
clean son.
Speaker 2 (34:26):
Oh man, should we take a break on that note? Yeah, sure,
all right, We'll be right back and wrap up the
story of the beanie Baby.
Speaker 3 (34:35):
Lately, I've been learning some stuff about insoa Alumnia.
Speaker 2 (34:42):
How about the one on border like disorder?
Speaker 1 (34:47):
Yer Warner heard that one.
Speaker 3 (34:49):
Be warm, but it was so nice. Odes why.
Speaker 2 (34:55):
Body listen?
Speaker 1 (35:13):
Fine shot shot.
Speaker 2 (35:21):
All right. We called this a bubble, like any sort
of collectible or real estate bubble or financial bubble, because
they eventually burst, and the beanie baby really followed the
I was about to say, rise and follow the Internet.
The Internet clearly never fell, but the big dot com
boom was what helped the beanie baby along and also
(35:44):
helped kill it a little bit. Although you know, beanie
babies were bound to I think they were bound to
go away one way or another. Anytime it's something, it's
something like this. August nineteen ninety nine, the website said,
or we're stopping the operation. We're not going to make
any more of these. At this point, three hundred and
(36:05):
twenty five different beanie babies. At the end of the year,
some people thought, no, this is we know that tie
guy by now, this is just a stunt to get
people to buy more of his stuff. But it you
know it kind of worked as enthusiast and collectors were like,
all right, this is our last chance to go and
get what's out there to complete, to complete our collections.
Speaker 1 (36:24):
Right. I didn't read the books ech Bisonette's book, but
I bred a review of it that they mentioned. The
way that he puts it, this was, this was, in fact,
one hundred percent a stunt to kind of juice the
beanie baby the beanie baby market. Again. Yeah, and it
did work, but in the short term, and he basically
(36:46):
says ty Warner killed his creation by carrying out this
stunt because on Christmas Eve, here's where Christmas pops up,
as we said at the beginning Christmas Eve nineteen ninety
right before the turn of the millennium, or no, I
guess that was a year later, he said, Ty Warner
a ounced on the website. I changed my mind. I'll
(37:09):
leave it up to you guys to vote whether we
should keep making beanie babies or not. And in his credit,
you had to pay fifty cents to vote, but each
fifty vote went to the Elizabeth Klazer Glazer Pediatric AIDS Foundation,
So that was something. But ninety one percent of people
said yes, we want to keep Beanie Babies going.
Speaker 2 (37:31):
Of course he did.
Speaker 1 (37:33):
Yeah, and the company said, oh, well that's great. We
just so happened to have a whole new line of
them ready to go. So here you go, everybody, Beanie
Babies for all. And it was met with some craziness,
but nothing like it used to be. And very shortly
after that, the whole thing started to fizzle out rather quickly.
Speaker 2 (37:51):
Yeah, it seemed like this sort of the last hurrah.
I don't know if Ty Warner saw the writing on
the wall and wanted one more sort of big sales crunch.
I mean, if that's how we planned it, and then
that was pretty smart, because that's, you know, that's what happened.
They had a huge sales jump, even though brief they
sold about eight hundred million dollars in two thousand. I mean,
(38:15):
that's seven years later. I think Beanie Babies lasted a
lot longer than I would have expected them to. It
seems to me like it would have been like a
two year flash in the pan. But they were around
for a while. Yeah.
Speaker 1 (38:28):
I saw that they were still going until about two
thousand and two, so that's yeah, that's a good long
almost a decade of a craze, of a bubble. But
at the end of it all, people started to realize, like,
oh wait a minute, everybody has these things. This clubby
Bear that I had to pay for the privilege of
buying to be part of the club, everybody has that,
(38:52):
or everyone has the Princess Die beanie baby bear, the
special limited edition beanie baby they released in all her
Princess Die after she died. They made it sound like
this was like the scarcest beanie baby, yet there were
there was like a hundred million of them out there,
So people started to realize, like, these things aren't aren't
scarce at all. There's a glut of them, and these
(39:14):
thousands and thousands of dollars worth of the beanie babies
that I have set aside are are worthless and and
that was a huge blow to a lot of people.
At the same time, I think it was also freeing
because it's you'll just come across stories of people who
basically spent all of their free time tracking down beanie babies.
It was an obsession that they couldn't quit, and so
(39:37):
they were. They were out a bunch of money and
time and wasted years, but they were free finally when
the market finally crashed.
Speaker 2 (39:46):
Yeah, it's like bitcoin.
Speaker 1 (39:49):
I've seen it. I've seen it very closely compared to
bitcoin in at least one article.
Speaker 2 (39:54):
Yeah, I mean, I know people who are sort of
obsessively hours hours a day trading cryptocurrency, and it's it
seems exhausting to me.
Speaker 1 (40:06):
And it's the same thing. If you ever see a
bubble coming along, that's not a long term thing. If
something suddenly just jumps in value and it's shocking and
people are writing like crazy articles about it, buy it
and then sell it during that. Don't hang on to
it long term. Same thing with bitcoin. Like a lot
of people made a lot of money by buying bitcoin
(40:28):
cheap and then selling it at its peak. It's people
who hung on to it as a long term investment
that are now like I lost my shirt, you know. Yeah,
So it's the same thing with Beanie. But it's the
same thing with any economic bubble. You have to know
when to get out at just the right time, or
you can sit on the sidelines and be like, you
guys are chumps.
Speaker 2 (40:44):
Right. Well, who certainly wasn't a jump was Tie because
he and I feel like I can just call him
tie because that was so his brandy.
Speaker 1 (40:54):
Yeah, for sure.
Speaker 2 (40:56):
No one knows exactly what kind of dough he made
on these because, like you said earlier, he never you know,
became a he never launched an ipo and didn't have
to disclose stuff publicly. But he is and was a
man with some ego because in nineteen ninety eight there
were some questions about, you know, beanie babies, did they
(41:16):
really sell as much? Was it the top toy seller
in the world, And he himself took out a full
page Wall Street Journal ad saying that he made seven
hundred million dollars in profits and nineteen ninety seven alone,
which is I don't know if that numbers true, but
if it's seven hundred million just in profits in one year,
then that's remarkable.
Speaker 1 (41:36):
That would have made tie ink more profitable than Hasbro
and Mattel together that year.
Speaker 2 (41:44):
This is just from everything they sold, exactly. Yeah, just in.
Speaker 1 (41:47):
Profits, right, that's what that taking out that ad in
Wall Street Journal is what you'd call today a flex flex.
Speaker 2 (41:55):
Yeah, But I mean he's still a legit billionaire. It's
sort of gone up and down. According to Forbes as
far as his net worth goes two thousand and two,
supposedly at six billion two thousand and nine down to
three point two twenty twenty three. Forbes says he's worth
about five point seven but it's you know, he still
has that company, but he also diversified. He got into
(42:17):
real estate, notably as a hotelier, and he owns the
I think still closed Four Seasons Hotel, New York still closed.
Speaker 1 (42:28):
What's it closed for?
Speaker 2 (42:30):
It depends on who you ask. I think he claimed
it was renovations, but other people said it was a
dispute with the Four Seasons brand. But I think it's
supposed to reopen and sometime next year.
Speaker 1 (42:42):
Yeah. I saw he had a dispute with the Four
Seasons brand over upkeep fees, like what he basically needed
to spend to keep the thing up to four season standards.
Speaker 2 (42:51):
Yeah.
Speaker 1 (42:52):
I also saw that that was the first hotel to
open to first responders and doctors and nurses who were
working on the front lines of the COVID pandemic, so
that they had a place to stay you wouldn't have
to go home and infect their families, which I thought
was pretty cool.
Speaker 2 (43:07):
Yeah, I mean, I guess we can talk about that
a little bit in a broader sense, because Warner is
someone who like has has been notably charitable as far
as like front facing sort of putting stuff out there,
kind of stuff like the Elizabeth Glazer Pediatric AIDS Foundation
(43:29):
when he donated you know, the fifty cents for those
votes and stuff like that. Because he got in trouble
at one point for tax well not tax fraud, but
what do you call it? Tax evasion? And as part
of his sentence, one of which was a couple years probation,
five hundred hours of community service, and one hundred thousand
dollars fine. On the criminal side, he paid over fifty
(43:52):
three million dollars in civil penalties. But part of the
argument was like, hey, you know, as far as this
defense goes, like this is really charitable. He's donated millions
of dollars to the Children's Hunger Fund and the Andre
Agassy Foundation, and like I said, a lot of really
public facing, like large donations. But prosecutors are like, that's
(44:13):
a pittance of what this guy's worth, right, And just
because he gives a little bit of money and makes
a big deal about it doesn't mean he didn't break
the law.
Speaker 1 (44:20):
Yeah, the judge in the case though, was like, yeah
he did, but again I'm pretty impressed with his charitable work.
So he got off easy. He could have gone to
prison for four years. Instead he got off with one
hundred thousand dollars fine, five hundred hours of community service,
and two years probation. And it was for just the
dumbest thing. He had a Swiss bank account that no
(44:40):
one knew about but him that had like one hundred
million dollars in it. This guy was a billionaire three
times over at his poorest point. There's just no reason
to have done that, and he did, and he got
caught doing it, and so he called it the greatest mistake.
Speaker 2 (44:56):
Of his life. Besides besides that pumping dump scheme.
Speaker 1 (45:02):
At the turn of the millennium.
Speaker 2 (45:05):
So they kept making stuff stuff ease. In fact, as
a company in two thousand and four, they started licensing
deals or getting involved with you know, licensing other people's
stuff like Garfield and some Disney stuff. There was something
called Beanie Booze that came out in two thousand and nine.
Those were kind of that were yeah, they did okay,
(45:26):
I mean nothing obviously went like the Beanie Baby, but
nothing ever has probably sure, But he still is out
there making money selling stuff, and he doesn't seem to
be slowing down. I think, how is he now seventy
what three? I think seventy nine years old?
Speaker 1 (45:43):
Seventy nine I was pretty close, give or take six years.
Speaker 2 (45:45):
Yeah, but he's still trying to market himself and his
toy company. I think it was a little dismissive of
the movie. Like everybody who's ever had a movie made
about themselves, they always say like, yeah, ten percent of
that thing is true, But I think they also secretly
kind of liked that they've made a movie about them. Sure,
that kind of thing.
Speaker 1 (46:04):
Right for sure. There's also that secondary market. Chuck is
still around and people are trading on that that myth
that some people still have that beanie babies are really valuable.
And so if you go onto eBay and start searching
beanie babies, you'll find some for like a dollar, some
I think for less than a dollar, and then you
(46:25):
can turn around and find the exact same ones for
sale for twenty five thousand dollars or sixty thousand dollars
or something like that. And I was reading a I
think tie collector dot com article where they were basically
saying like, we're pretty sure this is either money laundering
that's going on, or it's some sort of scam where
these people are trying to beef up like the the
(46:48):
market value of these things or the secondary market artificially,
or it's just a straight up scam where like you
pay them or they buy from you and say, oh
I overpaid, pay me back in a gift card, which
is another thing in addition to selling at the height
of a bubble. Never do business with somebody who demands
to be paid in gift cards. Something fishy is going
(47:11):
on right there. That's my other word of advice around
this Christmas time.
Speaker 2 (47:15):
Yeah, is it not like a babysitter or something?
Speaker 1 (47:18):
Yeah, even still, I'd be like, what's your angle, babysitter.
Speaker 2 (47:24):
The one thing that cracked me up, though, was that
when the movie came out and he kind of which
was just recently I think this summer or last summer
or whatever, he said, you know, I really wanted I
would have preferred somebody like Warren Batty or Daniel s
Lewis to have played me. Yeah, I'm like when this
was going on, he was in his forties. Warren Batty
is eighty nine years old.
Speaker 1 (47:45):
Yeah, he's aged.
Speaker 2 (47:46):
Daniel Lee Lewis is sixty six. They're not even close
in age. He's twenty six, twenty three years younger than
Warren Batty. Like, this guy's all over the blaze.
Speaker 1 (47:54):
Well, his thing with Daniel day Lewis is that he
really did beat somebody to death with a bowling pin once.
So he thought Daniel day Lewis could really bring that
to life on screen like he did, and there will
be blood. Oh boy, you got anything else?
Speaker 2 (48:08):
I got nothing else?
Speaker 1 (48:09):
Have you forgotten all the mean things I've said to
you of this episode?
Speaker 2 (48:13):
I don't even know what you're talking about.
Speaker 1 (48:14):
Great, Well, since Chuck doesn't know what I'm talking about everybody,
that means that it's time for listener mail.
Speaker 2 (48:21):
You know, we're going to forego listener mail this week.
It's late in the air, and we would just like
to remind everybody we're going to say our official Christmas
s greetings on our Christmas episode. But we've got some
great live shows coming up next year. We're doing our
Pacific Northwest Swing and as we do every year in
see almost every year in Seattle, Portland and San Francisco
(48:42):
at Sketch Fest, and we went to some bigger theaters
this time in Seattle especially, so we would love to
see everybody and for you to fill those places up
Start twenty twenty four off right, just go to our website,
stuff Youshould Do dot com and click on the tour
page and buy tickets from legitimate sources. Please do not
(49:03):
go to scalper sites. You might think it's the real site,
but if the tickets are more than like forty bucks
or something, then it's not a real site.
Speaker 1 (49:10):
Or if they want to be paid in gift cards,
not a real ticket seller.
Speaker 2 (49:15):
That's right. But we hope to see everybody in January late.
Speaker 1 (49:18):
J Absolutely and in the meantime, everybody. If you want
to get in touch with us, you can send us
an email. Send it off to stuff podcast at iHeartRadio
dot com. Stuff you Should Know is a production of iHeartRadio.
Speaker 2 (49:33):
For more podcasts my Heart Radio, visit the iHeartRadio app,
Apple Podcasts, or wherever you listen to your favorite shows.
Hello again, guys. Up next on our playlist is our
episode on beanie Babies. They may have actually upstaged Cabbage
Patch Kids because of the craze for beanie babies stretched
way beyond Christmas. There was a divorce case that saw
the couple having to divide up their beanie babies on
the floor of the courtroom. We talk about that. Don't
worry anyway, Enjoy this episode on beanie Babies.
Speaker 2 (00:27):
Welcome to Stuff You Should Know, a production of iHeartRadio.
Speaker 1 (00:37):
Hey, and welcome to the podcast. I'm Josh, and there's
Chuck and Jerry's here too, and we're feeling fairly festive.
And this is stuff you should know. That's right the
episode before the Christmas episode.
Speaker 2 (00:52):
Yeah, which is become a I guess tradition to do
a classic toy.
Speaker 1 (00:58):
When do we start that, I'd say more custom than tradition.
All right, I'm sorry, Christmas, I'm feeling contrary. It is
definitely a tradition.
Speaker 2 (01:09):
Yeah, that's because you're about to shut it down for
a month, so you don't care you're burning bridges exactly.
Speaker 1 (01:15):
I won't see you until like twenty twenty four.
Speaker 2 (01:17):
Yeah, like chuckle, forget anything that happens today.
Speaker 1 (01:20):
By then, I'm trying to think of what our first
toy one was. It was a handful of years ago.
I don't remember, but it was slinky maybe no, No,
I mean we've done toy ones, just not around Christmas.
I'm trying to think of the first toy Christmas E one.
I can't. I'm drawing a blank right now. So this
is like high quality podcasting we're doing right now.
Speaker 2 (01:41):
Yeah, well, good pick this year.
Speaker 1 (01:44):
Yeah, thanks. I don't know what made me think of
beanie babies, but I did, and I think it turned
out to be a good one too, because it had
nothing to do with Christmas. Really, yeah, Christmas pops up
at one part. But it's a toy and it's a
really interesting toy because beanie babies, for those of you
who don't know if you were born after the nineties,
(02:07):
were probably well, i'll just say The Financial Times called
it potentially the greatest market bubble of all times. Yeah,
I mean that's really saying something, because there's been some
market bubbles, but the beanie baby craze of the mid
to late nineties probably topped them all. It was just
(02:28):
that crazy. I mean, we've talked about some crazy stuff
that people have done for toys before, people elbowing one
another for a cabbage Patch kid. That's peanuts compared to
what people did for beanie babies.
Speaker 2 (02:39):
Yeah. I didn't know anything about this either, because that
was sort of the end of college and then my
New York New Jersey years, and I just I knew
that beanie babies were a thing, but I was not
participating in the economy in that way at that point.
Speaker 1 (02:56):
So you didn't You didn't known a single one, Oh,
of course not. I didn't, No, I totally didn't. But
the thing is is we were in the minority in America,
something like sixty two or sixty three percent owned at
least one beanie baby at the height of this bubble.
Speaker 2 (03:12):
Think about that. That honestly was one of the most
shocking stats in this whole thing.
Speaker 1 (03:16):
Yeah, that's like six point three people out of every
ten people.
Speaker 2 (03:20):
Yeah, that's amazing when you're talking about a little kid's toy.
Speaker 1 (03:26):
Yeah. Well, that was the thing. It wasn't kids that
fueled this craze. It was almost exclusively adults. Because the
reason the market bubble grew was because there became this
idea that beanie babies were valuable, that they had an
inherent value greater than the face value that you would
pay for them at the retail store.
Speaker 2 (03:46):
Yeah, which was true for a while.
Speaker 1 (03:49):
Yeah, it was. It was. We'll get into all that,
but let's start from the beginning, shall we.
Speaker 2 (03:54):
All Right, Well, you can't talk beanie babies without talking
about the gentleman who starts R. Did it all? I
do remember seeing the letters t Y on beanie baby packaging,
so I wasn't completely head in the sand, sure, but
I did not know that t Y was the guy's name.
It was Ty Warner, who was born in the mid
(04:17):
nineteen forties in Lagrange, Chicago suburb Lagrange, Illinois. And he
had a pretty not great childhood, it seems like, is
that fair to say?
Speaker 1 (04:27):
Yeah? From everything I've heard, Yeah.
Speaker 2 (04:29):
Had a mother who suffered from mental illness which was
not treated, which is even worse. Didn't have a great
relationship with his dad. His parents got divorced when he
was in his thirties, but he went to college at
Kalamazoo College in Michigan, where he learned his love of
treading the boards.
Speaker 1 (04:50):
Yeah, yeah, kalum theater, right exactly. But he did he
got into acting, and it kind of either he was
already like a theater kid at heart, or at turn
him into a theater kid, because he ended up taking
that way of living or that way of looking at
the world or being in the world with him essentially
(05:10):
for the rest of his life.
Speaker 2 (05:12):
Yeah, he seemed fairly flamboyant.
Speaker 1 (05:15):
He was flamboyant. There's a really off sighted story about
him showing up when he became a salesman for the
toy company that his father worked for. He would show
up to these sales calls in a Rolls Royce wearing
a floorlink fur coat and a cane and a hat. Amazing,
essentially like Kramer when he accidentally's wearing the Technicolor dream
(05:38):
coat and ends up with that big Jamir Kuai hat.
Speaker 2 (05:41):
And a cane.
Speaker 1 (05:43):
That's essentially what Ty Warner showed up to these sales
meetings looking like in the early sixties, and apparently it
worked because he said that his premise was if he
showed up to a sales meeting looking like that, people
would say, I want to see what's in that guy's
brief case?
Speaker 2 (06:01):
Yeah?
Speaker 1 (06:03):
Or do you Yeah? It depends on the kind of
party you're in.
Speaker 2 (06:06):
For Yeah, he was a really good salesperson. Apparently he
thought a lot of himself though, And in nineteen eighty
he worked for this company, I guess what, for like
eighteen years, because he got the job in nineteen sixty two.
So that's a nice long run. But at least the
way his former boss told it, guy named Harold Nazamian,
(06:27):
who was the CEO, basically accused him of moonlighting on
the company and using their you know, sales list in
his personal personal relationships with people as a salesperson to
sell his own stuff while he was working as a
sales manager for this company, and so he got fired.
Speaker 1 (06:48):
Yeah, on those sales calls he would be like, yeah,
I've got these great daycin products, but also I want
to show you these too, So he was not only
using company contexts, he was using company time too. It's
about as bad a thing you can do as a salesman, essentially.
Speaker 2 (07:02):
Yeah, And it wasn't long after that that the Beanie
baby came along.
Speaker 1 (07:06):
No, that was so it was nineteen eighty when he
lost the job. He apparently moved to Rome. He went
to go visit some friends and ended up living there
for a few years and when he came back, he
was inspired to keep going in the toy industry. I
guess it kind of got under his skin. And he'd
seen some toy cats there in Rome, he said, and
(07:29):
he was inspired to create not beanie babies at first,
but his first plush toys, which was a line of
cats laying down, pretty fluffy. They looked they were fully stuffed,
which is a big difference between them and beanie babies.
And then for every cat, there was a Himalayan version
of it. And they were pretty cute little cats. But
(07:51):
the thing that he did that I think really kind
of helped sell these things because they were like a
modest successive scene it described as that he gave them
names they were in They weren't just some stuffed cat.
This was Smoky, this was Peaches. Like these these cats
were individuals. They had an identity and that made them
that much more lovable.
Speaker 2 (08:13):
Yeah, and they were larger. They were about seventeen inches.
They larger than beanie babies would be. They would cost
more than beanie babies at twenty bucks. And like you said,
they were stuffed, but not stuffed with the you know,
kind of genius of the I don't know about genius.
That's probably stretching that word. Sure, let's just say the
fairly smart thing that he did with beanie babies was
(08:35):
he stuffed them with beads like a like a what's
it called the bean bag chair, Yeah, pretty much, and
didn't overstuff it so you could move them around and
pose them and they could, you know, droop over your
shoulder and stuff like that, not like a regular sort
of fully stuffed whatever. They stuffed those things with whatever
weird chemical stuffing.
Speaker 1 (08:58):
Oh, like the little styri foam pellets or the event
tyrofoam fiber that's kind of like a yeah, fibers.
Speaker 2 (09:07):
Yeah, I mean those are the cheapest ones that you
would get as like a prize at an amusement bark. Yes,
that literal styrophoam balls.
Speaker 1 (09:15):
Right, And that was a big That was a big
deal about his beanie babies because they were high quality.
They were very well made from the outset. He was
all up the bottom of the South Korean manufacturers he
had partnered with to make these things. He was really
involved in the design and manufacturing process, so these were
(09:36):
really high quality dolls. But he made a very conscious
decision to sell beanie babies at five bucks a pop,
which he said that that was the kids could typically
buy that with their allowance money, because, as we'll forget
multiple times throughout this episode, these were originally meant for
kids to buy the Beanie Babies were. So that was
(09:58):
a really big deal because he came out he was
one of the first people to come out with a
high quality toy at a price point of something you
would get at like the County Fair something as a prize,
but instead it was a good, good quality plush toy.
Speaker 2 (10:13):
Yeah, exactly. And so this was nineteen ninety three for
the actual launch of the Beanie Baby, which launched with
Brownie the bear yep and Pinchers the Lobster, and like
a Cabbage Patch kid, it came with a date of birth.
He used the name like he you know, originally did
with those fully stuffed cats or kiddies. I guess fully
stuffed cat sounds gross. It's like ad t reduction including
(10:37):
the date of birth. And then also another key was
this little short poem and their little heart shaped tag
turned out to be a bit of marketing genius. It
was just just an extra little something to make it
different to appeal to a kid because you gotta. Even
if it ended up being a thing that adults tried
to collect because you know, they thought it was valuable,
it never would have gotten there if he hadn't have
(10:59):
made a toy that kids really love to begin with.
Speaker 1 (11:02):
Right Also, I mean, he wasn't the first to do that.
This was a good ten years after the Cabbage Patch
kids and their adoption papers and all that stuff, But
it's still it is a good marketing technique, for sure,
and it did work. But the thing that made beanie
babies really kind of take off was multifold. Part of
it was his marketing scheme. He had a really brilliant idea,
(11:26):
which was only certain kinds of stores could carry beanie babies,
and you actually had to be a licensed beanie baby
retailer to sell beanie babies legally or legitimately. And those
stores were like Hallmark stores, locally owned gift stores, hospital
gift shops, like small stores. So that right off the
(11:49):
bat canceled any chance of anyone I saw it described
it going into like a big box store like a
Walmart or something and seeing a bargain bin of beanie
babies lumped together for fifty percent off. So the fact
that that didn't that possibility didn't exist. Someone couldn't see
that automatically made it. They were just higher status than
(12:10):
they otherwise would have been because he made enough to
sell to huge retailers like that. He decided deliberately not
to do that for that reason.
Speaker 2 (12:20):
Yeah, super smart. I mean, if you can create a
scarcity and the illusion that what you're peddling is like
limited and collectible, yeah, then you're going to do pretty well.
And that's what he did. But not only by limiting
the amount of stores that could be sold in, but
he also limited the number of toys that these stores
(12:41):
could even buy, Like that Hallmark store once they you know,
really talk took off, couldn't be like, hey, we're going
to dedicate half our store to these things now because
they're selling like hotcakes. So he would dole them out
and limited numbers to the stores, and each of those
stores only had certain products, like you know, you might
have Spot the Dog and Squealer the Pig at one store,
(13:03):
or Chocolate the Moose and Flash the Dolphin at another.
And that creates a situation then where kids are like,
well I got a you know, like completing the collection
as a classic kids toy scam.
Speaker 1 (13:19):
For sure, Yeah, collect exactly. And so you would have
to go around town to multiple stores in your town
to get the ones that were available, and because they
were allowed only by limited amounts, frequently those things were
sold out. So the idea that these things were scarce
collector's items was manufactured out of the gate by Ty
(13:42):
Warner and his marketing skit. I almost said scam, but scheme,
I think is a better way to put Yeah.
Speaker 2 (13:49):
The other big thing is that this coincided with the
rise of the Internet. There's a great scene in the movie.
There's a movie that's out now, I think an Apple
original called The Beanie Bubble.
Speaker 1 (14:03):
Yeah, I haven't seen it, right, did you watch it now?
Speaker 2 (14:07):
The reviews aren't kind. I may watch it because I
love Zach Galifanakis, who plays Ty Warner and Elizabeth Banks
is in the movie is a sort of a thinly
veiled version of his former business partner and romantic partner,
I think, Patricia Roach. But in the movie, in the
trailer I saw today, Zach said, because you know, they
(14:30):
started a website and they were, you know, an early
website in those years. Yeah, Zach galifant Or I guess
Tyme Warner says, we broke the Internet thing. I thought
it was a pretty good line because the Internet was
so new. It him just like, I guess you know
there's a thing.
Speaker 1 (14:44):
Yeah, apparently. So he had an employee named Lena Trevetti,
and she was a coder and this is like nineteen
ninety three ninety four, and she convinced ty Warner to
create a beanie baby's website because they were getting calls
and letters and stuff like that from people saying like,
this is my checklist? Is this accurate? Am I missing
any And they thought, well, let's just put like a
(15:05):
central place where all of the beanie babies can be listed,
and it can be a place where everybody who likes
beanie babies can come and learn and get excited about
beanie babies and buy beanie babies. Because starting in nineteen
ninety five, they started selling beanie babies on this website
and that was the same year that Amazon and eBay launched,
(15:25):
so they were one of the first e commerce sites
on the Internet too.
Speaker 2 (15:30):
Yeah, which is amazing. The movie has a character named Maya,
who is again a thinly veiled version of Lena Trevetti,
which I'm curious why they didn't just use their real names.
Speaker 1 (15:41):
They touted this as loosely based on Zach Bisonette's book,
and that some of it was fictitious, I think to
keep from getting sued. I get the impression that Ky
Warner is not shy about suing people well.
Speaker 2 (16:00):
Which is interesting because he played Ty Warner in the movie. Like,
that's the only name that wasn't changed.
Speaker 1 (16:04):
Yeah, I don't know why they did it, but they
definitely did it well.
Speaker 2 (16:09):
Judging from the trailer, it seems that both the Bank's
character and the Maya character are kind of One of
the threads of the movies, as it was seemingly in
real life, was that there were at least a couple
of women in the organization that had a lot to
do with their growth in the sort of story is
that he never gave them enough credit, and that seems
(16:30):
to play out in the movie.
Speaker 1 (16:31):
Oh yeah, he Like if you read any corporate write ups,
like press releases or the very rare interviews he's given,
like it sounds like the whole thing was just him,
just him. Yeah, And in part it was largely him
because he owned the company from the outset, always has
he's never sold one share. He didn't take it public.
(16:52):
It's been a privately owned company by him one hundred
percent as far as I know from the outset. So
he definitely, you know, really was the driving force in this,
but he had help that is largely unacknowledged publicly. That. Yeah,
it's a good thing that Zach Bisonette came along, and
also the people who made that the movie based on
Zach Bisonette's book to kind of shine a spotlight on
(17:15):
the other people of this, particularly women who helped him.
Speaker 2 (17:19):
Yeah, Zach and Zach, that's right.
Speaker 1 (17:22):
The two Zach's on the Zach attack against Ty Warrens.
Speaker 2 (17:27):
The other thing that he did to sort of you know,
drive this, I mean, I guess we can call it
a fall scarcity is he had He was very secret
about the company. He didn't want people outside the company knowing,
like when they were going to launch a new kind
of toy, how many they were making. Right in nineteen
ninety five, he started retiring models that was huge and
(17:49):
then adding other ones. And he would just all of
a sudden drop like you know, this Marty Moose what
I call him something, the Moose, Chocolate Moose, chocolate moose
is gone, say, and if they're being baby people out
there like, no, chocolate moose never left. I'm just using
that as an example.
Speaker 1 (18:06):
That's a good idea.
Speaker 2 (18:07):
But they would just announce that on the website, and
all of a sudden, people are like, oh my god,
they've retired the moose, and you know, people are driving
around and trying to find them in those stores before
they're all gone.
Speaker 1 (18:17):
Yeah, that was a deliberate thing to do as well
to create the further scarcity, like legitimate scarcity. But apparently
he fell into that backwards or he stumbled into it,
because we said that he was really involved in the design.
After these things would launch, he would like see one
and be like, that's too orange. I want it more red,
(18:38):
And all of a sudden I saw a pinchy. The
lobster would be a much deeper red. Well, they'd stop
producing the orangish red one, and these beanie baby collectors
would go bonkers trying to find the other one. He
started to notice that, and so he created real scarcity
by deliberately retiring some just out of the blue. People
would go scramble to find them, and then retailers, most
(19:01):
importantly would start stockpiling everything that he had that they
could sell, say the orange Pinchy.
Speaker 2 (19:09):
Yeah. He was also smart enough to to realize that
the Cabbage Patch kids, like when they when that bubble burst,
it just kind of all went away, and so he
would do things like, hey, Hallmark, if you want to
order these beanie babies, you gotta also order some of
this other stuff that I'm selling. It's not as nearly
as popular, but he tried to increase revenue sort of
(19:31):
across the company, So he wasn't all in on the beanie.
Speaker 1 (19:34):
Baby, right. I say we take a break and come
back and talk about how McDonald's factors into this.
Speaker 2 (19:39):
What do you think, Mick?
Speaker 1 (19:41):
What?
Speaker 2 (19:42):
Yeah, lately I've been learning some stuff.
Speaker 3 (19:45):
About in Samnia or Alumnia. How about the one on
border like disorder that order order that one be born.
But it was so nice eldest who shot shot.
Speaker 1 (20:29):
Okay, Chuck. So we said McDonald's factors into this. Like
any great American economic bubble story, McDonald's is going to
play some role in it whatsoever, somehow, some way. And
McDonald's is the one that basically said if you are
just kind of out there on the margins, and don't
really know what's going on in this beanie baby collector
world growing under your very nose. This McDonald's happy Meal
(20:53):
promotion is going to just blow the doors off of
any illusions that beanie babies are not a cultural force
to be reckoned with.
Speaker 2 (21:01):
Yeah. Over a couple of years, I think they had
two versions in ninety seven and ninety eight where they
there were hundreds of millions of teeny babies. These even
smaller obviously because it was, you know, to fit into
a happy meal.
Speaker 1 (21:15):
Yeah, teeny beanies.
Speaker 2 (21:17):
Yeah, what I say, teeny babies.
Speaker 1 (21:19):
It works too.
Speaker 2 (21:20):
I like teeny babies. I like teeny babies too, teeny beanies.
H And you know, even if your thing is already popular,
all of a sudden, if hundreds of millions of these
things are going out in Happy meals and you know,
the most popular, you know, fast food restaurant chain in
the world, then it's gonna just skyrocket this thing even further.
And that's exactly what it did.
Speaker 1 (21:41):
Yeah, the nineteen ninety eight one, the second one that
they did where you could get teeny beanies in a
happy meal. The first weekend of that promotion, McDonald saw
the highest increase in sales in its corporate history. It
had never sold more in any weekend in the history
of McDonald's than it did at the beginning of that
(22:02):
second Beanie Baby's promotion, and people were ordering as many
Happy Meals as they were allowed to order and telling
the McDonald's workers just keep the food, I just want
the Beanie babies. McDonald's had to set up rules like
individual franchises had their own rules. It was really patchwork
where you could say, get five Happy Meals per order
(22:22):
or per visit, and you had to have a two
hour waiting period in between visits. So people would like
just go for McDonald's and McDonald's and then just go
on like a circuit to get as many of the
Beanie Babies as they possibly could. People were tackling like
delivery people showing up with the boxes of the new
Beanie Babies. It was nuts what people did just for
(22:43):
the McDonald's version of the Beanie Babies.
Speaker 2 (22:48):
Yeah, that McDonald's record. That even counts passing the Great
McRib Feast of ninety two, the previous record holder.
Speaker 1 (22:56):
The mcrib's back Right now, I saw I've been meaning
to go get one.
Speaker 2 (23:00):
Talk about false scarcity.
Speaker 1 (23:01):
Yeah, same thing for sure.
Speaker 2 (23:03):
I mean, I mean they could put that on their
menu at any time, right.
Speaker 1 (23:05):
Totally for sure. You know that the fat cats at
McDonald's Corporate are eating mcribs every day of the year.
Speaker 2 (23:11):
Yeah, and the employee lounge is just stocked with them. Right.
Speaker 1 (23:16):
But all this that's going on, Chuck is underscores a
larger cultural thing, and that is that people are buying
these beanie babies not just because they think they're the
cutest thing on two legs, but because it has become
largely widely accepted that they are a sound investment if
(23:38):
you want to diversify your portfolio, or more often was
the case, make your entire portfolio just beanie babies.
Speaker 2 (23:45):
Yeah, you know this was by the like you said,
the cabbage Patch kids had already come and gone. Everyone
has already known at this point about the you know,
Star Wars collectibles and baseball cards and trading cards. So
the idea, I think there are certain people out there,
after all those things happened, that are always sort of
looking for that next thing as a you know, sort
(24:07):
of alternative investment. If I can, you know, buy fifty
beanie babies and put them in a box and just
sit on them and that'll put my kids through college
one day. Yeah, and that's you know a lot of
people did stuff like that. I think you mentioned eBay
had launched very soon afterward. They launched ninety five, and
in nineteen ninety seven, this is the other most staggering
(24:29):
set of the show to me, six percent of all
of eBay was beanie baby sales.
Speaker 1 (24:36):
Yeah, and that nuts. So the secondary market really did
grow up, and there really was like a huge market
for beanie babies that say had been retired, and one
that you had bought for five dollars and kept in
the package, you could sell for hundreds of dollars on
eBay legitimately in the in the mid to late nineties.
Speaker 2 (24:57):
Yeah, So this really.
Speaker 1 (24:59):
Was like it wasn't like everybody was just hoping beyond
hope that their beanie babies were going to increase in value.
They were increasing value before their very eyes. So people
who weren't sucked into it were like, this is the
dumbest thing I've ever seen. And if there's ever been
an economic bubble, this is it. And yet people were
(25:20):
buying these things for like long term investing. They were
buying them hanging on to them for twenty years or
thirty years from now. The people who were actually trading
in the moment are the ones who might have made
money off of it. But that's pretty much the only
people who did.
Speaker 2 (25:37):
Yeah, for sure. It also created a sort of an
industry around it. You found some examples of people that
made a lot of money just in the ancillary beanie
baby market by doing things like writing books about stuff.
This woman, Peggy Gallagher, she was a paralegal. She made
two hundred grand on a book that she self published
called the Beanie Baby Phenomenon, and then started I imagine,
(26:01):
a pretty good deal of money as an official, well
not official, but as just an experienced beanie authenticator. Another
woman named Mary Beth Sobaluski, she was an IBM systems engineer,
and she just made sort of the go to list,
like the Bible basically of beanie baby pricing and made
(26:23):
a lot of money off that, and also started putting
out a magazine. Yeah, was it a monthly?
Speaker 1 (26:29):
Yes, it was based around the price list, Like did
you ever collect or read Beckett's Monthly for baseball cards?
It's just a big price.
Speaker 2 (26:36):
But I knew about it.
Speaker 1 (26:37):
Okay, it's basically that, but for beanie babies it's called
Mary Bethy Beanbag World. They sold six hundred and fifty
thousand copies a month at its peak for six bucks
a pop. So it's almost three million dollars a run
per issue. Yeah, for beanie Baby's price guides. Right, But
she really went to town with it. It wasn't you know,
just based on nothing. She and her asistance like called dealers,
(27:02):
beanie baby dealers to find out what their prices were,
what was selling really fast? They were right, right, They
were following eBay prices like they were. It was a
legitimate Olivia putt. It was the gold standard price list
for a reason, you know. So and Mary Mary Beth
Sobuleuski is another woman who was often overlooked for the
(27:25):
contributions she made to the beanie baby mania, because, in
addition to creating the gold standard price list, she was
one of the original self described Chicago suburban soccer moms
who started trading beanie babies in the first place, and
apparently their fervor in trading beanie babies in suburban Chicago
(27:46):
actually kicked off the national trend of collecting and trading
beanie babies and and they essentially created the secondary market.
There's an HBO documentary a couple of years ago, I
think called Beanie beating Mania that really does a good
job was shining a light on them and their role
and contribution to the whole thing too.
Speaker 2 (28:05):
So we've had a documentary now, a feature film.
Speaker 1 (28:10):
Yes, and Broadway Broadways next and then James Missioner is
coming back to life to write an epic novel about it.
Speaker 2 (28:19):
That'd be pretty amazing. Speaking of amazing, there are also
some amazing stories about just how kind of crazy thing
scott in many different ways, one of which is a
nineteen ninety nine divorce case in Las Vegas where this
couple was divorcing and they had a lot of combined
(28:39):
assets in the form of beanie babies that they thought,
you know, we're worth a lot and they may have
been worth a lot of money their collection, and they
there's a very great picture if you look it up
on the internet, just type in you know, like Vegas
beanie baby divorced couple and they brought all these beanie
babies in on the floor and the judge said, like
choosing a team recess, you just go one at a time,
(29:02):
and each of you pick out a beanie baby that
you're going to keep for yourself, and it's just a
very kind of funny looking photo.
Speaker 1 (29:08):
It is until you read, like some of the quotes
from the woman involved in the divorce case, the wife
who was like this, it was really, you know, demoralizing
and degrading to have to be forced to do that.
She was really upset that the judge made her and
her ex husband do that, but it really, yes, she was.
(29:28):
She was not happy about it at all. But it
was like the whole thing was worth five grand, I
think they said. But that was five grand at the time,
and people were speculating on beanie babies, so I think
could have been worth a million dollars that pile of
beanie babies, which is why they went to the trouble
of selecting them like that, one at a time.
Speaker 2 (29:47):
I don't know. I mean, I guess everyone's entitled to
their own opinion. It's her life, but degrading.
Speaker 1 (29:53):
I don't think she used the word degrading, but it
was it was along those lines I'm paraphrasing.
Speaker 2 (29:57):
Okay, I would have felt more silly unless he like
tied them both up and made them do it with
their mouth or something that's degrading. Yeah.
Speaker 1 (30:06):
No, when they picked a beanie baby, they had to
pick it up with their chin and hand it to
their ex to say whether it was okay, if they
kept or nothing, then they had to hand it back
all without using their hands.
Speaker 2 (30:17):
Right or that? What was the thing you do? Or
you would pass something with your neck?
Speaker 1 (30:22):
That's what I'm talking about. Oh okay, they did that,
but with the beanie babies they selected Okay, what did
people used to pass that one? Like the orange? I
think is what it was?
Speaker 2 (30:31):
Oh yeah, yeah, yah, that's right. I can't remember when
you're a kid, it's I think the whole point of
that game was like, oh look how close we are?
Exactly right.
Speaker 1 (30:39):
It was like spin the bottle, but with an orange
and necks and chance and no bottle.
Speaker 2 (30:46):
There was a guy in California named Chris Robinson Senior.
I don't think any relation to the other Chris Robinson,
and he bought twenty thousand beanie babies, not twenty thousand
dollars worth, actual beanie babies, spending one hundred grand or so.
And he was one of those guys. It was like,
this is going to put my five kids through college.
(31:08):
One day, and one of his kids, Chris Junior of
the Black Crows, I guess, made a documentary called Bankrupted
by Beanies about, like, I guess, how dumb he thought
his dad was for spending that much money, like emptying
their bank account because he thought it was a good investment.
Speaker 1 (31:25):
Yeah. It's like it's a very short documentary. It's like
eight to twelve minutes. I can't remember which one, and
it's mostly it's just him interviewing his family members about
this period in their family's history and dumb. Yeah, it
was like the dad is definitely like, you know, it
was not a good idea, but he's still holding out
hope that you know, at some point sometime down the road.
(31:47):
Oh yeah, they still have them, like they're the background
in all of the the shots, like the interviews. It's
pretty it's cute. It's not like, you know, condemnation or
anything like that, but it's just it's worth the eight
to twelve minutes that you'll spend watching it.
Speaker 2 (32:03):
I think, all right, well to go check that out.
Speaker 1 (32:06):
The Dad's like, this documentary is very degrading, right, I'm paraphrasing.
Speaker 2 (32:12):
There were a lot of cases. You know, there were
people indicted in court for counterfeiting these things, you know,
pos that were never delivered and distributors kept the money.
The craze was so bad there was actual crime, like
people breaking in and stealing beanie babies. This one case
of a seventy seven year old guy in Chicago named
(32:34):
Ben Perry was charged with stealing close to thirteen hundred
beanie babies. There was a PI that found him, a
TIE incorporated private eye. In fact, they found him moving
stuff out of a storage locker, moving these toys in
and out, and I'm not sure, like he said that
they weren't stolen, yet he gave them up and donated
them to a charity Like that seems very fishy to me.
Speaker 1 (32:57):
He apparently bought them for dirt cheap at a produce market,
like a farmer's market, and he swore he didn't know
that they were stolen, even though they were in boxes
labeled TIE like they were shipping boxes stolen out of
the warehouse. But he got off finally, but it became
clear to him that he didn't steal them, but that
they were stolen. So he just you know, donated.
Speaker 2 (33:20):
Him so he didn't get in trouble.
Speaker 1 (33:22):
No, but apparently he loved all the limelight that was
cast on him by the press during this the time
that he was in court as the beanie baby bandit.
He apparently ate it up so he got something.
Speaker 2 (33:36):
He's like, I'm going out in style exactly.
Speaker 1 (33:39):
There was another one. A murder is frequently linked to
beanie babies, even though it's kind of a stretch if
you start to stretch beneath the surface. But a man
named Jeffrey White murdered another man, Harry Simmons, in West Virginia,
supposedly over a dispute over who owned some beanie babies,
(33:59):
although really what happened was Harry Simmons and Jeffrey White
used to work together, and I think Jeffrey White was
stealing or loafing or something like that, and Harry Simmons
got him fired. So Jeffrey White, who had borrowed beanie
babies from him hadn't given him back, killed Harry Simmons.
Speaker 2 (34:15):
We understand you've been loafing, exactly.
Speaker 1 (34:18):
Is that true? Uh?
Speaker 2 (34:21):
Yeah? Is that a crime?
Speaker 1 (34:23):
If you got time to lean, you got time to
clean son.
Speaker 2 (34:26):
Oh man, should we take a break on that note? Yeah, sure,
all right, We'll be right back and wrap up the
story of the beanie Baby.
Speaker 3 (34:35):
Lately, I've been learning some stuff about insoa Alumnia.
Speaker 2 (34:42):
How about the one on border like disorder?
Speaker 1 (34:47):
Yer Warner heard that one.
Speaker 3 (34:49):
Be warm, but it was so nice. Odes why.
Speaker 2 (34:55):
Body listen?
Speaker 1 (35:13):
Fine shot shot.
Speaker 2 (35:21):
All right. We called this a bubble, like any sort
of collectible or real estate bubble or financial bubble, because
they eventually burst, and the beanie baby really followed the
I was about to say, rise and follow the Internet.
The Internet clearly never fell, but the big dot com
boom was what helped the beanie baby along and also
(35:44):
helped kill it a little bit. Although you know, beanie
babies were bound to I think they were bound to
go away one way or another. Anytime it's something, it's
something like this. August nineteen ninety nine, the website said,
or we're stopping the operation. We're not going to make
any more of these. At this point, three hundred and
(36:05):
twenty five different beanie babies. At the end of the year,
some people thought, no, this is we know that tie
guy by now, this is just a stunt to get
people to buy more of his stuff. But it you
know it kind of worked as enthusiast and collectors were like,
all right, this is our last chance to go and
get what's out there to complete, to complete our collections.
Speaker 1 (36:24):
Right. I didn't read the books ech Bisonette's book, but
I bred a review of it that they mentioned. The
way that he puts it, this was, this was, in fact,
one hundred percent a stunt to kind of juice the
beanie baby the beanie baby market. Again. Yeah, and it
did work, but in the short term, and he basically
(36:46):
says ty Warner killed his creation by carrying out this
stunt because on Christmas Eve, here's where Christmas pops up,
as we said at the beginning Christmas Eve nineteen ninety
right before the turn of the millennium, or no, I
guess that was a year later, he said, Ty Warner
a ounced on the website. I changed my mind. I'll
(37:09):
leave it up to you guys to vote whether we
should keep making beanie babies or not. And in his credit,
you had to pay fifty cents to vote, but each
fifty vote went to the Elizabeth Klazer Glazer Pediatric AIDS Foundation,
So that was something. But ninety one percent of people
said yes, we want to keep Beanie Babies going.
Speaker 2 (37:31):
Of course he did.
Speaker 1 (37:33):
Yeah, and the company said, oh, well that's great. We
just so happened to have a whole new line of
them ready to go. So here you go, everybody, Beanie
Babies for all. And it was met with some craziness,
but nothing like it used to be. And very shortly
after that, the whole thing started to fizzle out rather quickly.
Speaker 2 (37:51):
Yeah, it seemed like this sort of the last hurrah.
I don't know if Ty Warner saw the writing on
the wall and wanted one more sort of big sales crunch.
I mean, if that's how we planned it, and then
that was pretty smart, because that's, you know, that's what happened.
They had a huge sales jump, even though brief they
sold about eight hundred million dollars in two thousand. I mean,
(38:15):
that's seven years later. I think Beanie Babies lasted a
lot longer than I would have expected them to. It
seems to me like it would have been like a
two year flash in the pan. But they were around
for a while. Yeah.
Speaker 1 (38:28):
I saw that they were still going until about two
thousand and two, so that's yeah, that's a good long
almost a decade of a craze, of a bubble. But
at the end of it all, people started to realize, like,
oh wait a minute, everybody has these things. This clubby
Bear that I had to pay for the privilege of
buying to be part of the club, everybody has that,
(38:52):
or everyone has the Princess Die beanie baby bear, the
special limited edition beanie baby they released in all her
Princess Die after she died. They made it sound like
this was like the scarcest beanie baby, yet there were
there was like a hundred million of them out there,
So people started to realize, like, these things aren't aren't
scarce at all. There's a glut of them, and these
(39:14):
thousands and thousands of dollars worth of the beanie babies
that I have set aside are are worthless and and
that was a huge blow to a lot of people.
At the same time, I think it was also freeing
because it's you'll just come across stories of people who
basically spent all of their free time tracking down beanie babies.
It was an obsession that they couldn't quit, and so
(39:37):
they were. They were out a bunch of money and
time and wasted years, but they were free finally when
the market finally crashed.
Speaker 2 (39:46):
Yeah, it's like bitcoin.
Speaker 1 (39:49):
I've seen it. I've seen it very closely compared to
bitcoin in at least one article.
Speaker 2 (39:54):
Yeah, I mean, I know people who are sort of
obsessively hours hours a day trading cryptocurrency, and it's it
seems exhausting to me.
Speaker 1 (40:06):
And it's the same thing. If you ever see a
bubble coming along, that's not a long term thing. If
something suddenly just jumps in value and it's shocking and
people are writing like crazy articles about it, buy it
and then sell it during that. Don't hang on to
it long term. Same thing with bitcoin. Like a lot
of people made a lot of money by buying bitcoin
(40:28):
cheap and then selling it at its peak. It's people
who hung on to it as a long term investment
that are now like I lost my shirt, you know. Yeah,
So it's the same thing with Beanie. But it's the
same thing with any economic bubble. You have to know
when to get out at just the right time, or
you can sit on the sidelines and be like, you
guys are chumps.
Speaker 2 (40:44):
Right. Well, who certainly wasn't a jump was Tie because
he and I feel like I can just call him
tie because that was so his brandy.
Speaker 1 (40:54):
Yeah, for sure.
Speaker 2 (40:56):
No one knows exactly what kind of dough he made
on these because, like you said earlier, he never you know,
became a he never launched an ipo and didn't have
to disclose stuff publicly. But he is and was a
man with some ego because in nineteen ninety eight there
were some questions about, you know, beanie babies, did they
(41:16):
really sell as much? Was it the top toy seller
in the world, And he himself took out a full
page Wall Street Journal ad saying that he made seven
hundred million dollars in profits and nineteen ninety seven alone,
which is I don't know if that numbers true, but
if it's seven hundred million just in profits in one year,
then that's remarkable.
Speaker 1 (41:36):
That would have made tie ink more profitable than Hasbro
and Mattel together that year.
Speaker 2 (41:44):
This is just from everything they sold, exactly. Yeah, just in.
Speaker 1 (41:47):
Profits, right, that's what that taking out that ad in
Wall Street Journal is what you'd call today a flex flex.
Speaker 2 (41:55):
Yeah, But I mean he's still a legit billionaire. It's
sort of gone up and down. According to Forbes as
far as his net worth goes two thousand and two,
supposedly at six billion two thousand and nine down to
three point two twenty twenty three. Forbes says he's worth
about five point seven but it's you know, he still
has that company, but he also diversified. He got into
(42:17):
real estate, notably as a hotelier, and he owns the
I think still closed Four Seasons Hotel, New York still closed.
Speaker 1 (42:28):
What's it closed for?
Speaker 2 (42:30):
It depends on who you ask. I think he claimed
it was renovations, but other people said it was a
dispute with the Four Seasons brand. But I think it's
supposed to reopen and sometime next year.
Speaker 1 (42:42):
Yeah. I saw he had a dispute with the Four
Seasons brand over upkeep fees, like what he basically needed
to spend to keep the thing up to four season standards.
Speaker 2 (42:51):
Yeah.
Speaker 1 (42:52):
I also saw that that was the first hotel to
open to first responders and doctors and nurses who were
working on the front lines of the COVID pandemic, so
that they had a place to stay you wouldn't have
to go home and infect their families, which I thought
was pretty cool.
Speaker 2 (43:07):
Yeah, I mean, I guess we can talk about that
a little bit in a broader sense, because Warner is
someone who like has has been notably charitable as far
as like front facing sort of putting stuff out there,
kind of stuff like the Elizabeth Glazer Pediatric AIDS Foundation
(43:29):
when he donated you know, the fifty cents for those
votes and stuff like that. Because he got in trouble
at one point for tax well not tax fraud, but
what do you call it? Tax evasion? And as part
of his sentence, one of which was a couple years probation,
five hundred hours of community service, and one hundred thousand
dollars fine. On the criminal side, he paid over fifty
(43:52):
three million dollars in civil penalties. But part of the
argument was like, hey, you know, as far as this
defense goes, like this is really charitable. He's donated millions
of dollars to the Children's Hunger Fund and the Andre
Agassy Foundation, and like I said, a lot of really
public facing, like large donations. But prosecutors are like, that's
(44:13):
a pittance of what this guy's worth, right, And just
because he gives a little bit of money and makes
a big deal about it doesn't mean he didn't break
the law.
Speaker 1 (44:20):
Yeah, the judge in the case though, was like, yeah
he did, but again I'm pretty impressed with his charitable work.
So he got off easy. He could have gone to
prison for four years. Instead he got off with one
hundred thousand dollars fine, five hundred hours of community service,
and two years probation. And it was for just the
dumbest thing. He had a Swiss bank account that no
(44:40):
one knew about but him that had like one hundred
million dollars in it. This guy was a billionaire three
times over at his poorest point. There's just no reason
to have done that, and he did, and he got
caught doing it, and so he called it the greatest mistake.
Speaker 2 (44:56):
Of his life. Besides besides that pumping dump scheme.
Speaker 1 (45:02):
At the turn of the millennium.
Speaker 2 (45:05):
So they kept making stuff stuff ease. In fact, as
a company in two thousand and four, they started licensing
deals or getting involved with you know, licensing other people's
stuff like Garfield and some Disney stuff. There was something
called Beanie Booze that came out in two thousand and nine.
Those were kind of that were yeah, they did okay,
(45:26):
I mean nothing obviously went like the Beanie Baby, but
nothing ever has probably sure, But he still is out
there making money selling stuff, and he doesn't seem to
be slowing down. I think, how is he now seventy
what three? I think seventy nine years old?
Speaker 1 (45:43):
Seventy nine I was pretty close, give or take six years.
Speaker 2 (45:45):
Yeah, but he's still trying to market himself and his
toy company. I think it was a little dismissive of
the movie. Like everybody who's ever had a movie made
about themselves, they always say like, yeah, ten percent of
that thing is true, But I think they also secretly
kind of liked that they've made a movie about them. Sure,
that kind of thing.
Speaker 1 (46:04):
Right for sure. There's also that secondary market. Chuck is
still around and people are trading on that that myth
that some people still have that beanie babies are really valuable.
And so if you go onto eBay and start searching
beanie babies, you'll find some for like a dollar, some
I think for less than a dollar, and then you
(46:25):
can turn around and find the exact same ones for
sale for twenty five thousand dollars or sixty thousand dollars
or something like that. And I was reading a I
think tie collector dot com article where they were basically
saying like, we're pretty sure this is either money laundering
that's going on, or it's some sort of scam where
these people are trying to beef up like the the
(46:48):
market value of these things or the secondary market artificially,
or it's just a straight up scam where like you
pay them or they buy from you and say, oh
I overpaid, pay me back in a gift card, which
is another thing in addition to selling at the height
of a bubble. Never do business with somebody who demands
to be paid in gift cards. Something fishy is going
(47:11):
on right there. That's my other word of advice around
this Christmas time.
Speaker 2 (47:15):
Yeah, is it not like a babysitter or something?
Speaker 1 (47:18):
Yeah, even still, I'd be like, what's your angle, babysitter.
Speaker 2 (47:24):
The one thing that cracked me up, though, was that
when the movie came out and he kind of which
was just recently I think this summer or last summer
or whatever, he said, you know, I really wanted I
would have preferred somebody like Warren Batty or Daniel s
Lewis to have played me. Yeah, I'm like when this
was going on, he was in his forties. Warren Batty
is eighty nine years old.
Speaker 1 (47:45):
Yeah, he's aged.
Speaker 2 (47:46):
Daniel Lee Lewis is sixty six. They're not even close
in age. He's twenty six, twenty three years younger than
Warren Batty. Like, this guy's all over the blaze.
Speaker 1 (47:54):
Well, his thing with Daniel day Lewis is that he
really did beat somebody to death with a bowling pin once.
So he thought Daniel day Lewis could really bring that
to life on screen like he did, and there will
be blood. Oh boy, you got anything else?
Speaker 2 (48:08):
I got nothing else?
Speaker 1 (48:09):
Have you forgotten all the mean things I've said to
you of this episode?
Speaker 2 (48:13):
I don't even know what you're talking about.
Speaker 1 (48:14):
Great, Well, since Chuck doesn't know what I'm talking about everybody,
that means that it's time for listener mail.
Speaker 2 (48:21):
You know, we're going to forego listener mail this week.
It's late in the air, and we would just like
to remind everybody we're going to say our official Christmas
s greetings on our Christmas episode. But we've got some
great live shows coming up next year. We're doing our
Pacific Northwest Swing and as we do every year in
see almost every year in Seattle, Portland and San Francisco
(48:42):
at Sketch Fest, and we went to some bigger theaters
this time in Seattle especially, so we would love to
see everybody and for you to fill those places up
Start twenty twenty four off right, just go to our website,
stuff Youshould Do dot com and click on the tour
page and buy tickets from legitimate sources. Please do not
(49:03):
go to scalper sites. You might think it's the real site,
but if the tickets are more than like forty bucks
or something, then it's not a real site.
Speaker 1 (49:10):
Or if they want to be paid in gift cards,
not a real ticket seller.
Speaker 2 (49:15):
That's right. But we hope to see everybody in January late.
Speaker 1 (49:18):
J Absolutely and in the meantime, everybody. If you want
to get in touch with us, you can send us
an email. Send it off to stuff podcast at iHeartRadio
dot com. Stuff you Should Know is a production of iHeartRadio.
Speaker 2 (49:33):
For more podcasts my Heart Radio, visit the iHeartRadio app,
Apple Podcasts, or wherever you listen to your favorite shows.
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