REPLAY: How Master P Continues to Dominate Industry After Industry (And You Can, Too)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So my obsession is different from oh, I need to
make this amount of money. No, I love what I'm doing,
so I love getting Oh you know what I'm selling cereal?

Speaker 2 (00:09):
Every moment I get I'm gonna market my serial.

Speaker 1 (00:12):
People always say, well, how are you gonna be successful
if you don't believe in what you have? So why
should I believe it if you don't believe in it?
So think about why should I buy food boo if
you didn't believe in it. I seen the way you
told us this fuzz by us. It made me get
out there and say, you know what I like that,
I want that I want to represent, and that's my thing.

(00:33):
This is a movement. I tell people all the time. Now,
this is bigger than us. This is a movement. The
reason it's a movement because it never been done before,
and to build generational Well, everybody think it's about money.
I tell you all, I got a billion dollars worth
of knowledge and I wasn't in it for the money.
And that's why I want to show people. I was
in it because I loved what I was doing and

(00:54):
I was able to give other people opportunities, give other
people work. We was building economic empowerment into this community.
So that's what I'm saying now with my mindset that
I'm thinking, Okay, I'm not successful to I create other
millionaires and that's what I did. That's what I did,
and that's what I did, and.

Speaker 2 (01:10):
That's what what if I told you there was more
to the story behind game changing events. Get ready for
my new podcast, That Moment with Damon John will jump
into the personal stories of some of the most influential
people on the planet, from business mobiles and celebrities to
athletes and artists. All right, so I'm you know, this

(01:35):
is funny. So the reason why I started a podcast
is because you know, I'm always on somebody else's stuff
and I'm I'm really, you know, really trying to accomplish
what they want to accomplish. And I don't have I
have my voice, but it's more about the questions they're
asking me. But I get to ask people that I'm
fascinated with or inspired by questions. And I'm known you

(01:58):
in passing. We've never really sat down. I mean maybe
we sat down, I don't know, ten minutes, twenty minutes.
We have the same attorney, we were in many of
the same businesses in the same stores, you know, dealing
with a lot of the same people in the same circles.
We never got into trouble, you know, seeing all that
East coast, West coast and this and that. We never

(02:19):
I've had so much respect for you for so many years,
and I think that you were one of the groundbreaking
pioneers who kind of set the standard. You and I
think by Baby and Slim. Yeah, when you when you
set this whole Listen, I don't need all this money.
I'm gonna go and publish my own i need your

(02:42):
pipes distribution. And I know record execs who said, yeah, whatever,
and then they said, yeah, you know the size of
the checks I'm cutting these cats, and they were huge.
And I can tell you know, I can tell when
you when you were doing doing changing the game. It

(03:03):
was not only you were taking up a massive amount
of airtime. When I saw that every damn advertisement in
a sauce magazine or the magazine was yours, I knew,
you know, because if you.

Speaker 1 (03:16):
Know business, we brought every page in that sauce.

Speaker 2 (03:25):
At that time, and the sauce was a bible.

Speaker 1 (03:27):
There was a bible for music back then.

Speaker 2 (03:31):
You know, some of some of the young men and
women may not know who you are, the same as
we may have not known the Barry Gordy stories or
anything like that. But what was the first year that
Nolan the Records was founded? Because I mean your big
song was make them say do you still perform at all?

Speaker 1 (03:51):
Yeah?

Speaker 2 (03:51):
So matter of fact, by the way, your master p
all right, you know I should say your name. I
guess right, I'm naming John Wail.

Speaker 1 (04:00):
We're at it, Yes, were here, So you know, I
think the main thing for me, I got into the
music business as a business. No Limit Records started as
a retail record store. Okay, we didn't. We didn't start
as a record company. So I started nineteen year old
kid own my own record store. It learned the music
business from there.

Speaker 2 (04:21):
How did you even Okay, well why would you That's
a whole nother story, because you know somebody who has
who had maybe had access to records or whatever. How
did you even get them to? Where'd you get the
records from? Because you know at that time, there was
no I'll sell it online, there was no one line.
How did you even when was that moment that you

(04:44):
said instead of slinging on the streets. I'm going to
create the actual store and I'm going to go against
the whatever the big box stores were at that time
to sold records.

Speaker 1 (04:52):
So what I did was I watched this small company
was called Jones and Harris and rich Ond, California, Okay,
And so I was out there and what I did
was I was able to look at they brochures they had,
and they had where they distributed their music from. And
so my thing, No Limit was we could get any

(05:13):
music in the day. So I was using up X
and FedEx into whatever music you want. What year was
this That had to be like ninety one?

Speaker 2 (05:25):
Yeah, and then when did you say, yo, you know what,
I'm gonna just do my Were you the first act
on No Limit?

Speaker 1 (05:34):
Yeah? I was the first act. What happened was all
the big audience us to come through my store, whether
it was tupat et forty and so will was the
story in Richmond, California. And so what I used to
do was I sell it music on consignment and so
that's how I started.

Speaker 2 (05:55):
So so you know what it sounds like me, I
started on consignment too.

Speaker 1 (05:58):
Yeah.

Speaker 2 (05:58):
You know a lot of people don't really that, you know,
you think you need money to make money. No, you
need to find opportunity and you need distribution. And if
those people were printing or pressing those records at a
dollar two dollars four dollars, well to give you one
hundred dollars worth of records that could potentially be at
that time, I guess an alum something for fifteen dollars, right,

(06:21):
give you one hundred dollars. Now that's one. That's fifteen
hundred dollars. They're not really out of anything, and you
basically are working for them. But on the flip side,
you're letting them do all the music and then you're saying,
if it's good enough, you take it. If not, I
give it back to you.

Speaker 1 (06:38):
And so people don't realize. For me, when I got
into the business side of this, I look for a problem.
So I found a problem was no black owned companies
that was doing that. Nobody looked like me. The older
couple that were selling music in Richmond, they had like
gospel in R and B is no hip hop. So

(07:01):
I found a problem. That's where no limit come from.

Speaker 2 (07:05):
And when the problem was the problem also that a
kid may come in the store, they have a limited
amount of money they have to make a decision, right.
And you also were the one to say, let me
tell you which one is everybody's buying or who's coming up.
Because when I started, I went to the main season world.

(07:26):
They didn't care. But when I go to a store
like yours, when a kid come in, they will say, listen,
you may be cool about this brand. Let me tell
you about these four young men where they're coming from.
Oh did you see this new video coming out? It's
in there in the in the back and the left.
The guy with three teeth is wearing it. You know

(07:46):
what I mean? And you know what I mean. And
giving them that kind of that inside story. And I
think that that was it. So I didn't even know
about California. Why my thing was where you started representing
New Orleans.

Speaker 1 (07:58):
I come from New Orleans, born and raised, played basketball,
went to the University of Houston, got hurt, and I
had to decide what I was gonna do, and I
ended up going to Richmond, California. My mom was out
there at the time. Sonia had relatives out there. That's

(08:19):
my ex wife, So we we went. We said we
wanted to get away from New Orleans. And so when
I got away, I was able to see that I
had the opportunity to start a business. I had no money.
Bump into this older white gentleman that owned the building that.

Speaker 2 (08:37):
Need to be fixed up. So look how God work.

Speaker 1 (08:41):
Though this guy seen me and recognized me as a
basketball player from New Orleans. Everybody knew I was a
big time basketball player, so basketball was supposed to be
the way for me. I got hurt and I was
kind of down, so I had to decide what I
was gonna do. My grandfather was saying, you need to
go do something. You got to get up. You can't

(09:01):
just lay around here. So I got up, decided to
get on the road, and the rest was history. I
didn't have no money, had five hundred dollars probably, so
I wanted to start a business. And this guy told me,
if you fix this building up, I'll let you have

(09:21):
it for rent free for a year. So I fixed
the building up, started no limit records, and just started
grinding and hustling from them.

Speaker 2 (09:30):
How many athletes have access to people like that and
they don't take the opportunity to do that, because you
know who else did something like that? Guy named mc hammer.
He had access to the team right, and he took that.
But also I think do you think naming it no
limit was kind of you know, puff said we ain't

(09:55):
gonna stop, and he ain't gonna stop. You call it
no limit. Do you think that that also is something
that somebody speaking every single day like, yo, this is
no limit records, there is no limit to what we
can do.

Speaker 1 (10:06):
It's no limit to our success. You're not gonna stop me.
I'm not giving up. I named myself master Bee because
I'm a master whatever I do, and so I could
have named it anything, but I know that naming my
company no limit, it's the reason why I'm still going today.

(10:27):
But it's also built on failure. So a lot of
people get afraid to feel. For me, I feel far forward,
get up, run, chase my dreams, do what I gotta do,
and I don't quit. So that's what no limits. So
when people look at it, I got the whole no
limit thing for my grandfather. So he was in the military,
so that's where the whole soldier thing come from. And

(10:48):
so at that time, my grandfather had passed and my
grandmother got this settlement. She gave all the kids. I
lived with my grandparents, so they had twelve kids. Me
and brother made fourteen. So I never got to bed
on my own til I got to college. So I
slept on the floor my whole life, but I didn't

(11:09):
cry about it. That that made me appreciate life and
thankful for just having a roof over my head because
we was poor. I grew up in one of the
worst projects in New Orleans, but basketball was my way out.
Basketball got me to college, got me opportunity to do
what I was able to do, get education. So I

(11:30):
tell people all the time, it's consistency for me, right.
So I learned that in college. So I make this
joke with laugh and tell people I graduated in thirty days.
So when I got hurt, you don't understand.

Speaker 2 (11:42):
That you graduated in thirty days. Yeah, break that down.
So look, so I'm going I'm at the University of Houston.
I'm playing basketball, and the professor, I'm in business school.
Communication professor told me that I was gonna make two
hundred and fifty thousand when I graduate. I said, no,

(12:04):
so I'm gonna make a million dollars. So and what
happened was professor said, Okay, what do McDonald sell?

Speaker 1 (12:12):
They taught me. Colors taught me all this stuff in
business school, right marketing. I said McDonald's selling big Max.
One kid said cheeseburgers, one kid said french Ville. I
said all of y'all wrong, said McDonald's selling consistency. That
was my thirtieth day in school, and I realized that
everything that I do is gonna be with consistency. I

(12:35):
didn't need to I didn't need it no more. I
was done. I was going to run my own company
and everything that I do. So that was the moment,
because for the moment was he told me that the
big Mac thing was cool, but he said, look at
every McDonald's that big Mac taste the same. That's why

(12:55):
people go back to the store and buy. And so
I started realizing that whatever I do, it got to
be consistency. Whether I'm gonna get out and try to
be the best athlete, I got to get up in
the morning, work hard, do what I gotta do right.
If I'm going to be the best business person, I
got to have the same consistency. I got to treat
my customers right, I got to do all these different things.
Everything have to have consistency. And so I took that

(13:19):
in everything that.

Speaker 2 (13:20):
I do, you know, But on the flip side of it,
people don't realize that they also don't get places because
they consistently let people down. Yeah, you know, I had
a personal work for me one time and they were like,
you know, they got about seventy or eighty percent of
the things down, and they will, well, a great person

(13:44):
and everything has a price. And I was like, but
you know, one out of five things that you say
you're gonna do, your lady, you don't do it. And
they were like, I know, but think about the other
four thing. I said, But you know what, let me
ask you something. If my car is only reliable eighty
one out of five eighty percent of the time, but

(14:04):
I can afford any goddamn car I want. Why am
I Why am I paying for it? Why do I
have that car? You see? Because at a price keeping
that car on one of my properties that it goes
up and down the road, that's fine, But on a
highway I don't need it. I can afford a perfectly
good car. So you're consistently gonna let me down.

Speaker 1 (14:26):
That's because they don't have no integrity.

Speaker 2 (14:29):
You know, they don't think about our job as a boss,
or your job as a husband or a wife, or
a father or a mother. You know, your dad who
keeps telling you smoking is wrong, but they keep sneaking
out of house, so they consistently doing the wrong thing.

Speaker 1 (14:48):
I don't want to be on that side of the road.

Speaker 2 (14:49):
I know you're right, I don't.

Speaker 1 (14:52):
But those are average people. Those people don't have But
think about it. They want what you have, but they
don't want to do the work, but don't want to
the self accountability or the discipline. But like I said,
of getting up early than the month, everybody want to
be the boss, but nobody want to do what the
boss do. So the boss got a sacrifice, do all

(15:12):
these different things. But they got people out here that
really want your life, but really don't want.

Speaker 2 (15:16):
To do what it takes to live your life. You know,
think about it.

Speaker 1 (15:20):
I mean, come on, bro, when you first started with football, right,
think about this and me and you had the same lawyer.
We all been through all kinds of stuff, Like even
our people didn't believe in us. You probably had the
most problem with people that look like us buying your clothes. Then,
so think about black.

Speaker 2 (15:37):
People don't buy football. See, you know the black people
who Let me tell you, the black people who buy
football really wealthy, super educated or some form of a
celebrity or somebody who knows you know, and you know
why because they've been through enough and they've gotten through
the point where they go, I can buy anything, and

(15:59):
when I buy it, buy things because they're more into
the reason why. And they'll buy Lou at the same time.
But the other ones, you don't.

Speaker 1 (16:05):
What you had was for us by us, right, So
I would I never came to you and ask you for.

Speaker 2 (16:11):
No no, and you would have liked you would even
when you had your own brand, because it seemed like
the master p wore what was good and hot his
own brand. No Lemon food, Boo Louis whatever it is,
you wore what was hot, you know.

Speaker 1 (16:27):
But I had a special reason to wear your brand
because to look at another brother that's doing something that's
in that fashion world, I'm like, I have to represent
this well. I appreciate our brain and so I tell
people all the time, like we got to stop the
self hate. And it's a lot because when you look
at it, a lot of these brands come from just

(16:49):
where we come from, going the same.

Speaker 2 (16:51):
Factories we create these ideas.

Speaker 1 (16:54):
You know, a lot of us started out the trunk
of our car, out of our garage. And I tell
you all the time, it's like, what we have the
cereal right right? So we created a brand, Me and
Snoop Snoop Cereal. We're probably one of the best tasting
brands in the world. What our culture gonna experts how
much sugar is in there? And I'm gonna say for

(17:14):
the people that buy cereal, now, if you just want
a healthy, healthy thing of cereal, then you should go
to Whole Food whatever. But I grew up eating this.
I grew up on Wick We you know, I said,
we lived in a three bedroom project with my grandparents
with sixteen people. Right this is this was our brother's
lunch and dinner. So I know everything about cereal and

(17:35):
so that's why we got into this business. So now
once we get in and able to take over, if
this brand, he'll taste better than Tony the type mm hm,
why would you not buy it from me?

Speaker 2 (17:46):
No, I don't want to get that. And by the way,
when I say when I say that black people don't
buy Boo, the only reason I can say that is
we're super big and Philippines and Korea and barriers of
the paces. Drake and Sissa and a lot of great
artists wear it and masters. I'm just talking about no.

Speaker 1 (18:02):
Traditionally the way I want to change the thing.

Speaker 2 (18:04):
No. But I'm gonna get to this too, because this
is my point, you know, I was, and this goes
on to what we're saying, no limits, right, so fooboo,
no limits records, right, no limit clothing. I'm in Middle
America now and you know, stopping my gas station. All
of a sudden, I start to see these chips and

(18:25):
for some reason, and I know I generally know business.
When you look at the general chip selection in the
markets now, even from ten years ago, it must be
one of the big boys and girls have snatched up
a lot of the brands. They the ones that I'm
not talking about, you know, in your category because your

(18:46):
character we're going to start talking about that looks like
they're really condensed. The it's not a lot of different
forms of corn ships and whatever cases because they're maximizing. Right.
But now I go into certain territories and raps. Now
I'm seeing people on there like uh, let's name some
of the artists are on on.

Speaker 1 (19:07):
I mean we could go. I mean you got Rick Ross.

Speaker 2 (19:10):
Rick Ross. It has to be lemon lemon pepper, right,
you gotta do because I mean because now you got
as soon as I see it. Of course in my
mind is no lemon pepper. My wing of course snoop too, right,
A lot of the younger artists on there too. And
and I looked at and I said, as far as
bias again, right, if I if I love this artist,

(19:30):
and even if I didn't love the artists, and I
love the like the chips and the flavor profile, I'm
going there are people in this company that look like me,
like what I like, think like me? Right, and it's
the same exact thing. And so now I didn't know
if you went on wait I heard, yes, you have
Rice as well, right, everything like, So my thing is

(19:52):
let's do the run down.

Speaker 1 (19:53):
What do you got? My thing is product out waste talent,
product gonna be here when we're not here, So and.

Speaker 2 (19:58):
What do you what? What? What?

Speaker 1 (20:00):
So I'm must start everything like you like? So look
at right now, this is my shoes. When y' got
to motivating oneself, encourage you actively to think independently. Right,
So we have Rice, We have noodles, we have chips.
We got cereal.

Speaker 2 (20:13):
Now let's talk about the rice noodles and we know
the chips the rice because I haven't seen the rice myself.
What what what are they have artists on them or
they know?

Speaker 1 (20:25):
The rights is we were going after a national customer.
When you look at Uncle Ben right, we never owned
that under certain And my thing is that was pure
mockery of us, Like because my grandparents should to make
me buy those products?

Speaker 2 (20:40):
The answer Mama of the pancakes and all.

Speaker 1 (20:42):
That stuff, right, So we created those products to build
economic empowerment. I want to teach our people that we
can do this too. It it's those other brands are
going to be around, but it's enough for all of us.

Speaker 2 (20:53):
And out of your company part of the proceeds.

Speaker 1 (20:55):
Yeah, it goes back to curbing hunger and uh in
homelessness and so that's what we do. So the more
we make, the more we give. And that's the thing
that we've been doing this for for twenty some years.
So people don't realize, like that's how long get.

Speaker 2 (21:11):
Why are people talking about that?

Speaker 1 (21:12):
Well, because it's positive thinking about the media don't want
to talk about that because we're not like you just said,
we're not getting in trouble. Now we was getting in trouble.
They'll be talking about.

Speaker 2 (21:20):
Then then you a piece of it soon as you
do something, right, Why are.

Speaker 1 (21:24):
They because it's positive, it's positive, think about it? Who
want to? Who like that? Don't make a good story?
That great that we were putting all this money back
into the community. We educate now people educating our culture.
But that don't make That's not sex, that's not sex,
that's not text.

Speaker 2 (21:59):
I have never been on the cover of any African
American magazine, all right. I've been on the cover of
Ink two or three times success. Now I'm gonna qualify
that statement. I shouldn't be on the cover of sports magazine,
I shouldn't be on the cover of music magazine, all right,
But I haven't been on the cover of any other

(22:21):
I've seen you want to cover of some congratulations, Why
aren't we talking about more of that internally or in
the communities, Because if we're not, then why should anybody else?

Speaker 1 (22:34):
Let me tell you the reason, right, And I'm not saying.

Speaker 2 (22:37):
I need that because you want CNBC and ABC. I'm
the Kardashians of CNBC.

Speaker 1 (22:42):
Yeah, but you don't need that. But guess what if
you did something wrong, you'd be on the shade room
quick for sure. You know what I'm saying right about that.
So the difference that we got to change the mindset
of the way our culture think because now we got
to show them all these success storders, like us being
successful doing something positive. So it's gonna take a little time.
And so that's my thing. It's really a fight. It's

(23:02):
not like a black or white, Asian or Latino thing,
because we sell product to everybody right now. The difference
is we are different because we realize that we need
some diversity in the space. Everybody else don't understand it.
So if they keep us uneducated, keep us program wrong,

(23:23):
showing all the negative negativity. Right so now people are
fraid to do what we do because it's hard. It's
not easy. Think about it, running your own company, taking
care of so many people, giving back, making changes in
your life, making a difference. People don't want to see that,
like that's not cool for us, Like they want to
see us running around.

Speaker 2 (23:43):
Saying we told you think about it.

Speaker 1 (23:45):
It's enough on every block for us to help in
the eat and to be able to feed our people.
But we get in the streets, we march, we fight.
But think about it now, while we marching, it's not
just us no more. It's blacks, its whites, it's Asian Latinos.
We all muching together because we all tied. We all tied,
but our culture. We got to get rid of the
self hate because they want to hide that. So not

(24:07):
these kids don't realize. They think we just got to
be at the least entertainers. So we've proven them, even
us sitting down because my thing is once I give
somebody my.

Speaker 2 (24:16):
Word, I got to show up. That's right.

Speaker 1 (24:19):
You think about it once I told.

Speaker 2 (24:21):
You guy, it's a Sunday. Yeah right now, I'm here listen.
But you know it's my thing. You show it up
with your beautiful son, by yourself. Ain't no posse running
around here. You known.

Speaker 1 (24:35):
Let me tell you something. I realize who I am
in life. Don't be afraid to grow up and change.
I realize that I have only one boss, and that's
God's right. And so where I'm going there a lot
of people can't go. Like they can't they can't go.
My mind is focused. I know what I'm doing and
I want to help so many people. My life is
about It's not about me no more. It's about being

(24:58):
a servant. So I want to leave an imprint on
this earth to where they know. You know, you're not
gonna remember masterpiece just by music. You're gonna say, this
is the first black owned company that changed the breakfast
food game.

Speaker 2 (25:10):
We disrupted the whole breakfastood.

Speaker 1 (25:12):
Think about it. Nobody looked like us the same thing
you've done. It's nobody looked like us in this field.
So think about now when it comes back, and look,
they gonna say, oh, yeah, he sold one hundred million records,
but he built this massive empire in a breakfast food
game to help so many people. It's different than music. Right,
once your music is gone, then it's over with. Every

(25:34):
time one of these selling the snow, they just replace
it and they keep coming in. And so that's what
they didn't want us to be a part of us.
Who look at when you look at breakfast food or cereal. Right,
this has been around for a hundred years. It never
been a black owned and been a black president. And
so me and Snoop is changing that absolutely.

Speaker 2 (25:53):
And I want to I want to a lot of people,
you know, want when when when when people like us talk,
they don't pull out a lot of really significant nuggets.
Number One, you said that when we march or we
get together and injustices and every time, whether it had
been the Holocaust, apartheid, civil war, civil rights, just because
you're pro black, you're not anti anything else, because people

(26:14):
of all colors get together. Right Because we're in a
we're in a studio that is an African American owned studio.
The staff African American, My staff and friends are here
and they are come from uh some part of Italian,
some Lebanes or huh Albanian. Hu Huh. You're in a

(26:40):
mixed mixed white male black. It's rainbow in here. So
I think people too literal in this country these days.
You got to be this or that. You can't be. Hey.
I love what you're doing for the African American community
because behind you and me and our success, there has
been white, Jewish, Asian a lot of other people. So

(27:01):
let's let's make sure people understand what we're saying. I
love good people and people and good people even if
they're not part of what your culture is. When they
say you're doing something, and you're doing it the right way.

Speaker 1 (27:13):
They want to let me, let me explain something to you. Right,
So with the cereal, I have white blacks, Asian Latinos.
People are fighting for me because they like it's time,
like this should have been happening, Like they're gonna buy
it the same way we were fighting for like, oh,
we should have been had a black president a long
time ago. Like this is not gonna change nothing. So

(27:35):
it's probably more white people fighting for me in this
to say, man, this is way overdue. Yeah, we should
look like the people we serve. Yeah, and guess what.
They they love the product because it tastes good, and
they say they love what we stand for and what
we're giving back to.

Speaker 2 (27:49):
And you're gonna put money back, because what's gonna happen
is you're gonna put money back in the community where
you have the right police and the right education, the
right teachers. And then what does that do for us
as a country. It gives kids. It turns kids from
cribs to corrections, to cribs to college. Because what they

(28:10):
do is they start to try to emulate and say,
I want to be like Snoop, Yeah, I want to
be like Pete. Right, And I want to do this
right because the stats have shown that if you give
a young man or a young woman in the hood
a box of pencils back in the days, right, and
you say, hey, here's thirty pencil you can sew them
for ten or twenty cents apiece. If they see that,

(28:31):
they can go make two three dollars a one day.
They don't sell drugs anymore.

Speaker 1 (28:35):
They don't have to think about it. This legit I
don't have to look over my shouldering and sell it.
I got the real legit packs. I told them we
taken over the grocery store, they could have the streets.
So my thing is, you know, my thing is this right,
we're educating our people and we're sending kids to college
instead of sending them to prison.

Speaker 2 (28:54):
That's what.

Speaker 1 (28:55):
But that's the secret that they don't want the world
to see. Like we're showing kids. Now you don't like
think about it. If you go to prison, you're gonna
make three center day.

Speaker 2 (29:05):
It's slavery.

Speaker 1 (29:06):
Yes, So we show you how to use your mind
and you could create your own products and brands. I
don't want this just to be me. I want to
open doors for so many other people with products, minorit
their own brands to be able to go out there
and flourish. Because you say what you said, when we
get out that much right, we don't have no plan
and we definitely don't have no plan of action. So
when we march as open, it's like what do you

(29:26):
y'all want? Were standing in front the White House or whatever,
and everybody anger and upset and then they leave and
go home. Nobody had a plan of action. My thing
is we should be action for economic empowerment. We need
to be good because like we can buy those blocks
that we have, we also can create business in those
communities to where now we can control the police and

(29:47):
to put the right ones in there, the right politicians
in there. But with no economic empowerment, we can't do
anything like with our hands are tieding. And so my
thing is to educate the culture and the people and
show them that we are going to change this. And
it got to start with us because everybody don't get
everybody afrase. So when I first started this, they were
telling me how you gonna go up against kill Logs
and all these big giant companies. I'm saying, with David Win,

(30:08):
against the giant why can't.

Speaker 2 (30:10):
Do it has to start somewhere. Yes, that's what I'm
I was talking to somebody who was a he was
a gang banger, and I say, you know he was
He's talking about Man, I'm in the hood and you
know I controlled these blocks. And I was like, well,
you know, I I see somebody stealing from.

Speaker 1 (30:28):
You right now.

Speaker 2 (30:29):
And he was like, what are you talking about? And
I showed him the three or four lawnmowing companies that
were in his community that were not they weren't owned
by part of the community. I said, well, how many
how many people you have in your organization? Man, fifty
and a hundred. I was like, you think sixty or
seventy of them can mow the lawn? I said, because

(30:49):
you know what you could do. Honestly, you can go
you can go over and work out or deal with
a you know, a lawnmower company and get some level
of you open it up. This is a minority business.
You can get the equipment, your guys mow the lawns,
you know, whatever the case is. You can standardize the
price so nobody's going up and down. Of course, you know,
no pressure, right, And I looked at the numbers. I said, man,

(31:12):
you could probably make ten thousand dollars twenty thousand and
thirty thousand dollars clean a week, and that's you know.
And he was like, I didn't realize that. I was, well,
you ain't shooting nobody. Help them keep the community clean,
you know.

Speaker 1 (31:25):
And our people don't. Our people don't want they they
think that the streets is the easiest way. They think
that the streets. You got to be so tough and
so real. And I tell people, you know what, if
you use the same tactics that you're using on those
streets and you do with good, you're going to be
around a long time. You'll be able to be here
with your kids. You'll be able to see life different.

(31:48):
And a lot of people get caught up because we
talked about this earlier when you said the power of
the words. When I name my company No Limit, think
about a lot of those guys ain't thinking about what
they speak from their mouth, and that that's stopping a
lot of us from being able to move and be
who we need to be. Because the power of words
is real.

Speaker 2 (32:06):
Well, let's flip that. Why don't we talk about you know,
I haven't been written down as stats in fact, whatever,
why don't we talk about the people we know that
are doing good ship Yes, Killer Mike right, who else?
Like I know pit Bull got some charter schools out there.
You got this? Now, talk talk to me about the
Snoop stuff, because a lot of times what I seen
in your rap snacks was a various amount of artists,

(32:29):
which is always great. I've always said, you know that
you want to have this diversified portfolio. But Snoop with
all the dogs, like I like, give me this, this,
this pink one right here, let me see that is
that sweet and cereal with Honey Graham. This is another
one Coco crazy. So there's some of the best tastes.

(32:50):
How long has been out now? This launching right now.

Speaker 1 (32:53):
Just just came out, like we hit the stores and
maybe last month.

Speaker 2 (32:59):
And and and I know Supe had a huge show
with Martha Stewart. First of all, everybody loves Snoop.

Speaker 1 (33:04):
Yes, he's probably one of the most famous UH rappers
and entertainers in the world that.

Speaker 2 (33:10):
Crossed over and he gets a pass, he can do whatever.

Speaker 1 (33:13):
Yeah, he's a boss though, So think about it. Me
and Snoop. I started out with Snoop I put his
records out on no limit after he left that role.

Speaker 2 (33:21):
First of all, I don't even know. I'm not even
gonna get into that. But you were. You were smart
enough and or business savvy enough to negotiate a clean
release from Snoop, which was a historical thing because at
that time, obviously a lot of people were concerned about
show you you have what can be done on business

(33:42):
and what can beat on the streets. And it was
no issue like how did that even happen? You know,
I got to get into it. How do you even
successfully clean in a clean way? Do that and put
out records?

Speaker 1 (33:54):
No problem because I treated or should just like any
other biding. I'm like, do my money spend. We did
a deal and we moved on. It was like buying
a used car, and I knew that if I buy
that car, I'm gonna put some wheels on and fixed
it like Coco puff. See better, see not thinking about it.
If you say that's the worst thing, you could say
that it tastes like Coco puffs some thinking about.

Speaker 2 (34:14):
It, I know, because Coco buf is the one with
the name. Yeah, But if I say that, now people
know what to go to because you know what, even
in even in this type of business, you have to
be smart. You have to be smart enough to to
be able to legally get that taste profile out there
because the big boys and girls are gonna try to

(34:34):
stop you.

Speaker 1 (34:35):
So I got the best chemist, that's my point. So
and that's what people I invest in that. So that
could be in a brown paper bag. You know, I'm
from New Orleans. We're gonna make sure it tastes good.
And so that's the same thing being changed there with
the raps neck. It's all about the flavor, and it's
like making sure we have the right flavor. And so
that's what we change in the game. That's why people

(34:56):
are making the switch.

Speaker 2 (34:58):
All right. Now, let me ask you something about this.
They said that, They said that it's your mind that
mentally plays the game on you. So does this green
taste like lime and this tastes like cherry or they
taste the same, And it's my mind playing tricks on me.

Speaker 1 (35:18):
You just got a bag of flavor right there, just
better than any fruit loops you ever tasted. I'm just
letting you know.

Speaker 2 (35:27):
I'm mentally trying to understand you. It's no because they say.
They say that when you look at that other brand, yeah,
that they taste the same. But I always saw it
the green tasted different than this. Great.

Speaker 1 (35:39):
Wait, so this when kids eat this and the dogs
eat this, they always say it's busting. It's yummy for you.
Tell me.

Speaker 2 (35:47):
You mean for your tommy. No, you stuck a marshmallow
in here. See that, that's what I see that the
other joint don't have marshroll.

Speaker 1 (35:55):
No, because that's the tricks. You flip the tricks with
the fruit loops. Good, No after taste, none of that.

Speaker 2 (36:08):
So he know this is I don't know an after first.

Speaker 1 (36:12):
Yeah, all right, Well we'll wait a little longer then
and we'll see what you say.

Speaker 2 (36:18):
You got any missle milk man or something? I could
get you some milk. I got milk. It is coming,
It is coming, all right man. Listen, man, why wouldn't
people tell you can't do that? Ship you said, I
ain't listening to you.

Speaker 1 (36:36):
I don't that that makes me go harder. I'm just
being honest. But when somebody don't believe in me, uh
tell me I can't do something?

Speaker 2 (36:45):
They sing, somebody told you not. What is the worst
advice somebody's ever given you that you believe for a
second that you said, wait a minute.

Speaker 1 (36:55):
Well, so when I first got into the music business, right,
they told me that you would never sell records if
you're not from.

Speaker 2 (37:01):
The East Coast or the West Coast. And most people
and remember that, remember when when people said that, when
people were like, yeah, that's exactly what it was saying.
There was no there was no Middle America, there was
no people do that Texas, there was no rap a Lot,

(37:22):
there was no slipping slide. It was just you either
motown or you were then you were either California or
New York.

Speaker 1 (37:31):
Yeah. And so the good thing about it, right, even
when Jay started with with rap a Lot, what I
loved about it somebody that looked like us was actually
making music, right, But the world was saying, you're not
gonna make it if you're not from the.

Speaker 2 (37:48):
West Coast and the East Coast.

Speaker 1 (37:49):
But look what happened, right, A lot of guys that
I knew they had talent, they was acting like they
was from New York up from the West Coast.

Speaker 2 (37:57):
And so I'm like, bro, ain't you from where we're from?

Speaker 1 (38:00):
You know? They talked him like, oh, I'm from fifty
fifth and but you know, and it's like when people
told me that that made me put my Saints cap on,
made me represent New Orleans even harder. And so you know,
that's what me and bird Man talked about the other days,
like we have to show the world our culture. So
we're gonna come together on some big television thing to

(38:20):
where we want to show the culture about New Orleans
about because we both from uptown. So when you look
at it, we both from uptown, but he's from the Magnolia,
I'm from the Calio. And now the world see us
get together and do something that's gonna be historical. It's
going to change the game.

Speaker 2 (38:38):
And so you came in here, your son Man came
in here, and he walked in here like a son. Yeah,
you can tell he has confidence.

Speaker 1 (38:48):
How is he seventeen?

Speaker 2 (38:50):
You can tell us show he's at a he's at
the he's at the dumbest point of his life. Right,
he's old enough to think he know everything, but he
don't know shit. That's why we induct those young men
in the army and women in the Army at that
time and showing really great commercials about nothing against all

(39:12):
our great people that serve our country. But he don't
know shit. But he walked in here like a son.
He's the son of a very, very famous person. He
probably walks around on marble flaws complaining about shit that
ain't nobody got people ain't got nothing. How do you

(39:35):
what do you teach that young man because he came
in here like he should.

Speaker 1 (39:40):
Well, I'm gonna tell you. First of all, I named
the Mercy, so when he was young, I was like,
Lord Hill Mercy, like this kid. What I love about
him is he is confident and.

Speaker 2 (39:54):
He should be and it the zoomed from him without
that kind of you know what I mean.

Speaker 1 (39:58):
So you don't know him, but if you look him up,
he's probably one of the best basketball players in the
country in high school. He went to state championship last year.
But I keep him humble the way I keep them
humble because I taught him hard work. Like nobody's gonna
give you nothing. If you want it, you got to
get up, grind for it. And when you get it,
what is your purpose? What do you want this for?

(40:19):
You just want to be the best basketball player in
the world, or do you want to use your talents
to help people to do something? And so we work hard,
Like he told me, want to be one of the
best basketball players, I said.

Speaker 2 (40:31):
And you don't get there easily. That ain't no you
know that ain't our masterpiece that gets you in the
And then actually sometimes it's a problem. It's like, yo,
you think you got it like that, And then he
got to bust somebody ass on the court and be like, now,
now where's that masterpiece suff you're talking about?

Speaker 1 (40:46):
Now, we don't do that. We humble, we're hungry, and
we know what we gotta do and we know why
we're doing it. And so that's what I taught him.
So with my son, this is senior year, right, he
ain't had no car till this year.

Speaker 2 (41:02):
Ain't nont know what no car? You don't have a call?

Speaker 1 (41:04):
He had it. Now this is a senior year. But
I did that for a reason because I wanted him
to know hard work. I wanted him to ride his bike.
I wanted him to job well. Understand, so when you
get things, you appreciate it. And now now you don't
feel like you're entitled even though you got tonight, I mean,
think about it. So I played professional basketball with the
Charlotte Hornets. I played with Steph Curry dad Dell Coury

(41:28):
right with the Charlotte Hornets. When I used to see
Steph Curry coming there as a kid, all he wanted
to do is play basketball. That's all my son wanted
to do. He don't care about the other stuff. So
he's been playing with all the inner city teams that
I've been taking care of for years. I've been I
don't coach some of the top players that's in the
NBA right now. So I had the Marjy rozen from Compton.

(41:48):
I had to p Miller ballers. So I take these
kids all around on the all around the world, and
take them and let them understand that we don't have
to owe nobody nothing that I want you to get
you as you can. You don't have to ow you
don't owe me nothing either. When you make it, you
come back and help the next generation. So my son
has played at that level from every hood around here.

Speaker 2 (42:10):
He done played with him. And so it don't it
don't go about you live in a mansion.

Speaker 1 (42:14):
We don't. We don't care nothing about that. All that
material stuff, we can't take it with us. But you
got to have integrity. You gotta know who God is
and you gotta you gotta love your family. So our
thing is all about protecting our family name. And and
we we're not a perfect family. We done been through
a lot of stuff. So my thing is I teach
him you don't have to be perfect. But if you
got a good heart and you're doing the right thing,

(42:36):
you're gonna go a long way. And so when you
are blessing the others, God gonna keep blessing you. And
that's what that's what we're about. That's where our humbleness
come from. But we also dogs. He also a dog,
so he could turn it up to something else. That's
what I love about it. He turned it up when
he needed to turn it.

Speaker 3 (43:00):
Mh.

Speaker 2 (43:11):
You know, you don't get to that level of anything
in life if you're not ready to turn it on,
you know. And and and in clothing, you know, we
want to. We want to we win over a lot
of moments that happened in your life. And there's somebody
who's gonna be listening to us right now who's going
to say I can't do that, I can't do in
whatever in whatever area. They could be the they could

(43:32):
be the best person to put out plans right what
would you say to that person, I mean, I don't
you know how, because I think that everything is pretty much.
If you really want to be see successful, you just
have to know that the access to information is there
whatever way you acquire it, and you have to have
common sense and then of course be ready to out
work everybody.

Speaker 1 (43:52):
I'm gonna tell you the most important thing. Education is key.
But you also have to be obsessed. We're obsessed, obsessed, obsessed.
It's like nothing gonna stop you from getting to where
you're going there. If you obsessed knowing that you're gonna
get there, it don't matter. You're gonna go.

Speaker 2 (44:11):
Get that obsession though, because you don't, there's a lot
of people are obsessed. Her in the wrong place with
being obsessed, right, we need to make.

Speaker 1 (44:19):
Sure so my thing is be obsessed with the journey.
Don't be obsessed with the destination. So you're gonna take
turns on that journey. Right, But if you obsessed with
the journey, because most people want to do the stuff
for the money, If you're doing it for the money,
you're never gonna be successful.

Speaker 2 (44:37):
I just told you all to love what.

Speaker 1 (44:39):
You're doing and be passionate about what you're doing. And
that obsession is gonna drive you to get you up
in the morning, because you know, I gotta do something
every day, even if nobody don't see what I'm doing,
I'm doing something every day.

Speaker 2 (44:53):
You want to be obsessed with the fame. People like
I just said about my situation, you don't hear people
scream in the master being n out there, like maybe
some of the other people will have things, but you're
doing more than many.

Speaker 1 (45:06):
I don't care about it because I'm not in it
for that. So most of those people they in it
for the fame.

Speaker 2 (45:10):
You got to know you're in it.

Speaker 1 (45:11):
That's what I'm and that's the problem right there. Most
people are in it for the wrong things. So my
obsession is different from, oh, I need to make this
amount of money. No, I love what I'm doing, so
I love getting you know what I'm selling cereal. Every
moment I get I'm gonna market my serial. People always say, well,
how are you gonna be successful if you don't believe

(45:32):
in what you have?

Speaker 2 (45:33):
So why should I.

Speaker 1 (45:34):
Believe it if you don't believe in it? So think
about why should I buy a fool boo if you
didn't believe in it. I've seen the way the way
you told us this fuzz by us. It made me
get out there and say, you know what, I like that,
I want that, I want to represent and that's my thing.
This is a movement. I tell people all the time. Now,
this is bigger than us. This is a movement. The

(45:55):
reason is a movement because it's never been done before.
So it might not happen right now in my happen
And you're gonna make this?

Speaker 2 (46:01):
When are you gonna make the Snoop Cereal jackets? Because
you know what, man, Yeah, we love a good jacket.

Speaker 1 (46:07):
Lie.

Speaker 2 (46:07):
Remember back in the day, the Coca Cola jackets, all
the death roll jacks or the no limit joints. When
are you gonna Because I'm gonna tell you now, that's
rightly the best. Come on, yeah, come on man, Yeah,
I got a you're gonna make the jackets?

Speaker 1 (46:18):
Man, they coming. I got you right here. We're gonna
figure it out. Yeah, okay, that's what I don't but no,
but that's what I'm saying, Like, we got to be
on the journey and to build generational Well, everybody think
it's about money, I tell you a lot. I got
a billion dollars worth of knowledge, I could never fall off.

(46:41):
I'm like instant Chris, just add ward, I'm gonna make
some money because I don't worry about the money. Most
people never be successful because that's all they talk about.
Know what they'll tell you, Oh yeah, when I make
my billions. Wait up, you ain't made ten dollars yet.
This make the ten dollars first. So I told you
I started out in the record business.

Speaker 2 (47:00):
It's a retail store. So I started.

Speaker 1 (47:03):
I made my first ten thousand dollars, then come back
and build that up, put the money back into the company.
Redid that, made some more money till you know at
one time. You know, I'm in a store now as
a nineteen year old kid making all this money because
I put the money back into it and I wasn't
in it for the money. And that's what I want
to show people. I was in it because I loved

(47:24):
what I was doing and I was able to give
other people opportunities, give other people work, you know, So
we was building economic empowerment into this community as a
young person. So that's what I'm saying now with my
mindset that I'm thinking, Okay, I'm not successful to I
create other millionaires, and that's what I did, so putting

(47:44):
all these other people on and even when I signed snoop,
I'm like, okay, well they not doing you right.

Speaker 2 (47:50):
Here, that's right.

Speaker 1 (47:51):
Can you let people keep the publishing everything everything? It
wasn't about me? Like my thing is, this is what
people don't realize unless somebody take that from you. You're
publishing and when you had the same attorney, you're publishing
go to you. So you can't say somebody took your
publishing unless you sold it to them. Well, so let's
let's be honest like that. That goes and your social

(48:11):
Security number, your name. Now if you if you don't
have no money, you want to sell that to somebody,
then that's on you. That's like somebody having a business.
We know.

Speaker 2 (48:19):
But you just you just nailed it, right, because think
about like this, The reason you show your publishing was
because somebody waved so and so in your face. Because
now let's even let's even talk about it today. Right,
you bought the Ferrari today, and how long are you
going to talk about your Ferrari? Because now you got
to get another Ferrari? Right, so now you got to
get more abused and more of this somebody, and so

(48:40):
you're not like this under the pressure. You first start
off wanting to be a music and entertain people, but
now you're under the pressure. I gotta live up to this, Okay,
So now you got to keep up with this. You
got to get another Ferrari. Oh wait a minute, shit,
I got this publishing. You're not doing your homework on this.
Publishing over the years will equate it. Put it over here.
You just had to ask someone with a really tight

(49:01):
ass bow tie and a little pen protector right here,
what that publisher would be. That's gonna be seven million
dollars in five years. But someone's gonna offer you now
three hundred and fifty thousand dollars. And I gotta tell
you I was guilty of doing this to rappers. They
would charge me, you know back in the day. Listen,
you want a nice video own Oh yeah, okay, you

(49:22):
need that mansion. Oh HiPE, Williams Man, each one of
those models are four thousand dollars. You need thirty thousand dollars.
I'm gonna give you this. I'm gonna give you twenty
thousand dollars. Put this in the video manager to be
like nah man were only doing this for one hundred
thousand dollars. So you know what I did. At least
two Rolls Royces in New York City cost me about
five thousand dollars a month, so sixty thousand dollars a year,

(49:44):
one hundred and twenty thousand dollars a year. I said
to every rapper, you got a Rolls Royce every time
you come to New York City, you got a ghost
or something like that. And I got into thirty five
videos that they want to charge me fifty thousand dollars for. Yeah,
I got into a for one hundred and twenty thousand
dollars because there was just two Rolls Joyce sitting around
when they came in.

Speaker 1 (50:04):
Because of their egos and what ego, ego coasts.

Speaker 2 (50:10):
Ego, your migo ego is not your amgo. Somebody just
told me that I don't want to give them credit.

Speaker 1 (50:17):
Yeah, but you know what, think about it, right, They
didn't see you thinking from a business perspective. They thinking
what emotions And so I tell people all the time,
emotions is not gonna get you nowhere. It's gonna get
you caught up. Because if you really want something out
of life.

Speaker 2 (50:38):
It's all assets assets. Think about it, it is.

Speaker 1 (50:42):
But they only looking at the liabilities. And so as
we grow and get better and get more focus and
get more wives, I mean, they've been doing this a
long time.

Speaker 2 (50:53):
Let me break down to everybody with you know, because
you and I we told so what is an asset
in liability? So an asset is something that feeds you
at liability is something that eats you. They are looking
at liability. So the liability that somebody's looking at with
the Ferrari is they're thinking of liability. It's either taking
away from me so it looks stupid, or I got

(51:15):
to top it because I've talked about this long enough.
That's a liability unless they're buying a certain type of
car that they're able to flip. But you most likely
I'm not going to get that now. The asset of
not showing that car because you're showing something else, right,
a different version of yourself.

Speaker 1 (51:33):
You've got to look at it. Right. They think that
makes them.

Speaker 2 (51:36):
Look they think that's an asset.

Speaker 1 (51:37):
So it makes them look a feel like they rich.
I feel like for me, it's different. The way we
value well is about what you give, not about what
you have. And so that's the difference. People think that
we're looking at.

Speaker 2 (51:51):
Dropping so many jewels. Hold on, I don't break.

Speaker 1 (51:55):
These down, but I'm just saying. So that's the thing
about it. If you don't ride up in the roads verse,
they don't think you have it. Think about it. So
at the same time, we all got companies that we
realized that, okay, well I could take this even though
it's a vehicle, it's an SS for me because now
I could rent it out, I could do all these

(52:16):
different things. But they want to ride around in it
every day.

Speaker 2 (52:19):
And by the way, you know, you know, you know this,
the wealthier people are, the more they don't want to
show their wealth. So when all these people are showing
private just the billionaires and all the people that I know,
they go, you know, they see that you being thirsty.
So what happens is the upper ones look at you

(52:39):
and go, I don't know if I want to do
business with that person going to be running around and
bragging and all that. Other people don't realize that because
they know, you know, the really really wealthy look at
you almost like, well, you know, it's tacky.

Speaker 1 (52:56):
Think about this, right, you.

Speaker 2 (52:57):
See jay Z and you see him want any private
you see any jewelry around Jay anymore?

Speaker 1 (53:03):
He get it, you know what I'm saying. But we
gotta look at this though, right, he likes something, whether
he's gonna buy art work or whatever, you know, for
me And you know, no, you don't have to, so
think about this. The ones that have to do that,
then that means they not really where they're at.

Speaker 2 (53:21):
Yeah, because the loudest person in the room is the
most insecure.

Speaker 1 (53:25):
Well, you know what. I what I love about our
culture that we don't realize we are our worst enemies
trying to be something that we're not. So that's why
I don't mind like people don't realize sometimes you gotta
start over, you gotta rebuild, go do that. They've been
doing that all the time. When you look at it.
The most wealthiest people they had millions and they lost it.

(53:49):
Then they got to billions. With our people they thinking that,
oh we got to get to So look think about
it though.

Speaker 2 (53:56):
You know what, and I want to make sure because
you know they're all gonna chop us up. Yeah, we
understand these are systemic matters that have happened, and we
understand and we know that there are still systemic matters
that happened. We grew up in a community where we
had to wear our wealth on our sleeve to get
a level of respect. So you and I are nowhere

(54:17):
near being insensitive to the matter. But also the same
education that is out there to show you how to
flip ship and all this kind of stuff money. I
like nice things.

Speaker 1 (54:29):
I might have my watching if you got your I
guess what, I don't have to have this stuff. Think
about it, like me, losing this is not going to
stat because think about it. So for me, if I
needed this to flip the ghost start over, I'm flipping
it just the way it is. It don't happen to me.
Think about it. If I need to flip a house,
I need to flip a call over, whatever, I'm flipping

(54:49):
it to ghost start back over the bills, something that's
gonna make me more money. This culture get caught up
to where they don't want you to do that, or
they feel like you've done if you do that. But
guess what. Corporate America do that all the time, all
these companies. So think about where's IBM at now. They
probably got a whole another company, But we don't know
nothing about it. We all we we into Apple now

(55:10):
think about it, But at the time IBM was one
of the biggest computer companies in the world. They probably
got into another brand, got into another company.

Speaker 2 (55:19):
They're not done. No, no, let's be honest.

Speaker 1 (55:22):
But for us, we don't. We we talk about each other,
we we we we we get on all these different
shows and make fun of each other. But then that
be the same people. Because think about it, our broke
is one hundred people that are successful trying to get there,

(55:43):
and we be like, oh man, we we only we
only start this business now We've got to do this
other thing to go Because that's all I'm saying. Successful
people gonna have like seven eight different streams of revenue,
but other people don't get So think about it.

Speaker 2 (56:01):
I'm not selling music no more.

Speaker 1 (56:03):
I don't want to sell music like I've moved on
to something else like that is not the lame for me,
even though I love it because it was a part
of my childhood and helped me get into things. But
why the culture wouldn't allow me to grow to go
out and help more people. I can help more people
mentally with what I know and the things I could do,

(56:24):
Then I tell you all the time, I haven't figured
out a way that music makes sense for me. It's
like I knew back then when I put out c
these gonna make this amount of money on not I
don't like some of the streaming.

Speaker 2 (56:35):
Stuff that go out here.

Speaker 1 (56:36):
I don't see the culture really benefiting the way people
making it seem unless the top ones like Drake and
a couple of other people. But I'm talking about now
you're dealing with the bottom feeders because you're trying to
build something from nothing.

Speaker 2 (56:51):
Well, why don't you know what? I want to make
sure that this we curved back to how they've listened
to us. People may object to us, may agree. What
are the takeaways? So let's go over some real good
takeaways here. First of all, any of this information you
need of anything you want to do is just as

(57:13):
much available on social media as whatever bag you want
to buy, or a trip you want to take, or
joke you want to make. And I always say to
people you want to know that, then start putting in
in your social media feed, follow twenty accounts to talk
about assets, or talk about consumer packaged goods or financial intelligence.

(57:35):
And a lot of people don't want to start companies.
But let's say somebody, you know what I'll give Let
me give you a typical example. You just said it.
Assets are what creates wealth in this country. And somebody
we always hear, and I made this mistake for many
years by not knowing this this part of business. We
always hear that the rich don't pay taxes. Well, let

(57:56):
me explain what that means in regards to assets. The
two biggest forms of assets in this country are stocks,
public companies and real estate. The reason why the rich
they claim don't pay taxes is if you bought a
million dollars worth of apple six months ago, I think
that or whatever it could have went up to a

(58:20):
certain amount. But let's say your a million goes to
two million, what somebody does, or whether you bought a house,
so it was a million dollars and it went to
two million, especially during COVID. What somebody does with the
stocks if they go, I'm going to go take out margin,
which your million goes to two million. That means the
investment was a million. You borrow margin from the bank

(58:42):
of one million. You pay seven percent interest on that,
but you do not pay taxes because it never was
taken out right. And what people do with that is
they go more stock, more stock, same with a house
or and that's what happens. Now. You can do that
if you have a thousand dollars worth of apple that
went to two thousand, right, you can do that again

(59:04):
and again and again. It has nothing to do with wealth,
It has nothing to do with position. It has something
to do with access to information. You can do that
with opening a CpG company or opening anything else. So
what what do we tell the kids and the people?

Speaker 1 (59:17):
And so this this what we got to say to them, right,
because the first thing they're gonna.

Speaker 2 (59:22):
Say, well, y'all have it already already, that's how y'all
go do I started forty dollars, you started with negative,
That's what I'm saying.

Speaker 1 (59:30):
So I want to show people that you want to
hit a home run, but you never want to swing
at the ball. How Like we just said that, we
gonna get out here and do it no matter what.
We don't care. We are prepared to feel, we are
prepared to start over, we are prepared to keep learning.

(59:50):
We don't act like we know everything. So we want
people to know that it's okay if you don't know,
you don't have to be the smartest person in the world.

Speaker 2 (59:57):
Man, we ain't worship you don't want We ain't making
it fly the way we talking here, we didn't. We
didn't show all kind of causes.

Speaker 1 (01:00:07):
But we ain't come here to make it fly. We
come here to educate. Now, the ones that want to
learn doing something wrong? Yeah, well, but guess what the
ones that wanted because we can't help people that's not listening.
So we're saying you gotta be willing to listen, because
we got people in our family that don't even want
to listen. Let's be honest. So you could give somebody
the game, but do you really want to accept it

(01:00:29):
or you just gonna sit around and say, well, that
person already good and they straight No, that person started
from nothing and we started from nothing. So if we
willing to be able to sit down and communicate and
want to give our culture, our people the game, the
ones that's willing to listen, the ones that don't, it's
nothing I mean because if you look at the devil
took one third of the angels out of heaven because

(01:00:51):
he wanted what God has. And my thing is, it's like,
you know what our people you got to start being
thankful and blessed with a live That's the only way
God going less you with.

Speaker 2 (01:01:00):
A lot, and you are absolute. And I want to
think about like I just talked about, there's a young
lady in this room right now who she don't write.
She don't write up family's postcards when she goes places.
But her father swam across a river state in jail
for I don't know, came over here and ate like
I don't know old camera equipment. And when we think

(01:01:23):
about it like that, you and I are in rooms
with people from all around the world and don't can
you get it's not and we are not just talking
about our people. People come over here with zero and
now they're a billionaires. We see this happening with when
these people didn't even have If you have an iPhone
right now, you got more than ninety five percent of

(01:01:46):
the people that exists on this planet. Two point five
billion people here don't have water on this planet or
running electricity, I mean access electricity and running water. And
you complaining that you ain't got it, but we're showing
you right now it can be done by this anybody.

Speaker 1 (01:02:00):
I told y'all I lived in a three bedroom project
with sixteen people. I never had a bed, so.

Speaker 2 (01:02:07):
Stop taking Somebody had to sleep outside. That's what I'm
saying every night. Because sixteen people in three bedrooms, I'm
my math. I'm thinking about twelve, there's about four. There's
about full people who had to go out at night.

Speaker 1 (01:02:19):
But the thing about it, right, the thing about it,
I didn't complain. That's why I'm telling the people that's
watching us, stop complaining, and you go do something about it.

Speaker 2 (01:02:28):
Take advantage of every opportunity.

Speaker 1 (01:02:30):
Take me network when you see people network, because think
about like you say, other bosses want to work with
people that have integrity, that want more out of life.
They don't have to have nothing. I don't need to you.
I don't need to work with you because you've got
billions of dollars. I'll work with you if you have nothing,
If you got the right mindset to want more and

(01:02:53):
to get out here and do what it takes me,
and you gonna recognize that, we'll be like that person
is a hard worker. I want to be a I
told you earlier. I want to be around good people.

Speaker 2 (01:03:02):
And you know what happens to you after a while,
you know and we see the same, we see you
see the same. Maybe couple of people in the industry
years after years, and even if you didn't want to
work with them at first, you didn't know, there's a
lot of people come and go and you still see
that cat, you'd be like, yeah, you still I'm still
doing this stuff, man, And as that you know, I
know we're jumping around, but I see there's a white
man in this room right now, and I'm not I'm

(01:03:25):
bringing up color only because don't think it's one way
or another. Uh name, he grew up, he grew up.
Then you grew up in Justin mcclaud's family, Families of
mighty mcclaus really really great. But didn't you say some
of your cousins were in the movie what was that movie?
They went Deliverance? I mean, if you ever seen Deliverance.

(01:03:45):
I mean these cats in that movie, this is some
of his family. They'll walk around on all fours picking
bugs off each other. I'm talking about some nasty shit,
some raw shit. And he's here right now. So we
are not talking color, say, we are talking mindset. You know,
Broke is poor is a state of being. Broke is
a state of mind So.

Speaker 1 (01:04:04):
Think about this, right, Rich people talk about things. Poor
people talk about bills and money.

Speaker 2 (01:04:13):
And wealthy people talk about how much they gave away
and they but they talk about ideas.

Speaker 1 (01:04:19):
So ideas is what we have to have. So you
broke because you have no ideas. Fooboo was the idea,
No limit was the idea, snoop cereal is the idea.
And so only way we're going to be successful. Stop
sitting around saying I don't have the money or I'm
trying to live my life for this person or what
they have or they don't have. It's like, where are
your ideas? What do you bringing to the table? What

(01:04:41):
are you willing to sacrifice and get out there? Because
I tell people all the time, it's not how you start,
it's how you finished. And and and if we talked
about consistency earlier, you talked about consistency, putting it in
the right place, doing the right thing, It's gonna come back.
And and a lot of people don't want to do this, like, man,
I'm tired. I then gave up because people always say

(01:05:03):
that this is tough. I don't know how y'all did it.
Guess what we didn't quit? If you're gonna quit. You
wasn't gonna make it anyway, so it's not our fault.
So you went, oh, I can't wait to get the day.
I can't wait to get the p No, you're still
not gonna make us. You don't believe. I tell people
all the time, right, It's like in music. I would
not be in the music business if I didn't believe.
I had to hit record, so that you have to believe.

(01:05:26):
Like I brought to the radio station. Brought me to
the radio stations out here in LA. I had bout
it about it. The dudes told me, man, yeah, so
think about that.

Speaker 2 (01:05:38):
I'm that I want to hear you say about it.

Speaker 1 (01:05:42):
So look, we go to the radio station and keep going.
The program director say, bring me a song. I bring
them bout it about it. Come back the next week
he say, bring me a record. I need another record,
and this one on work. I come back with a
bout it about it.

Speaker 2 (01:05:57):
He said, bring me a record again, something, give me
something else.

Speaker 1 (01:06:00):
I'll be right back next week, sir. I brought him
about it by.

Speaker 2 (01:06:03):
It, and he said, to you, did you wear the
helmet on the school bus when you went in? Because
I told you already bring me another song?

Speaker 1 (01:06:12):
And I did. I say, sir, just for the seven
time I went, I say, sir, can you just at
least play it for the people and let them tell
me that it's whack? And he played it and the
people loved it, and he had to play it ever
since after that. Well, I didn't give up on it
because imagine about it came back with another record, he'd
have realized that I didn't believe.

Speaker 2 (01:06:31):
What I had got it. I got it because you
was about it. I had all right, listen, Pete. You
know I'm gonna say it in a very cause I
want to. I want you know a lot of times
wear in rooms like this, and I'm gonna say it
in a very in a way that everybody can understand,
because normally I'd be like, all right, so you'll Pete
to me a favor, man, let's let's catch up one day.
But when I say that, you know what I'm saying.

(01:06:51):
You know I want you to mentor on me. And
I'm saying it in a different way only because when
I'm around Cuban and all those people or other people,
we say let's catch up, it's realist vibes. Shoot, we
can do together. But if I wanted to be real
literal to them, I'd be like, well, you know about
that area. I want you to mentor me in that area.
I'll mentor you. But that's that's me being super literal

(01:07:13):
to somebody. Somebody to know that I don't know everything
you know and you've been in that business. I want
you to. We'll talk to each other, something come out
and something come out of it. Something come out of
it with you talking to me. But it's a former
mentorship where people have too many egos to do that.
So now I want to do a part of my
famous song and you just give me a little give

(01:07:34):
me one of those. So I'm really famous for one
point and the only song I have are you ready?

Speaker 1 (01:07:40):
Yeah?

Speaker 2 (01:07:40):
Fis for the fatties wearing my ssh Okay, So you
do your your partner what one of those ones? Because
I'm right here in front of you. You don't have
to say the who ram. I just want to make
them say.

Speaker 1 (01:07:51):
We're gonna do that later. You know what I'm saying.
We're gonna do that later.

Speaker 2 (01:07:56):
We came here to take that business about it.

Speaker 1 (01:07:58):
We came.

Speaker 2 (01:08:00):
I'm excited, man, don't due time I'm gonna dude's put it, Patty.

Speaker 1 (01:08:05):
See what I'm saying. You've been hanging around Mark too long. Man,
let me tell you what Mark did me.

Speaker 2 (01:08:13):
Bro.

Speaker 1 (01:08:13):
Right, So Mark come to my house. He see, I
got all these TV's in the house. Yeah, Mark, qubc,
I got all these tv say people where you get them? TVs?

Speaker 2 (01:08:21):
Bro?

Speaker 1 (01:08:22):
So I got like maybe about sixty TVs sixty. Yeah.
That was like I had to make it too, like
it's in the mall right. So he get the number.
I give him the number, and the guy called me back.
He said, Man, thank you for hooking me up with Mark.
I say what happened? He said, Oh, he brought two
hundred TV's. I said, he.

Speaker 2 (01:08:45):
Put up for a house or arena for a house,
for a house.

Speaker 1 (01:08:49):
For a house. Man.

Speaker 2 (01:08:50):
You know what I'm saying. He ain't invite me. I
ain't see that one. The house he invited me to
really small. It was a lot of rats run around it. Na, man,
come man, I was just messed with you. Man. Listen, Man,
we're gonna cut this up. I don't even know. We
can't get all this in here, man, But I'm really
excited about it. You know, I feel like I guess

(01:09:11):
I have to go back to people watching us and
listening to us. But I had, man, like, such a
great time. I had a lot of inspiration from you. Man.
I know that you're gonna just keep killing it with
Snoop And yeah, that shows something else about Snip. You
may think the Snoop is this guy running around he's
been a long term partner of yours.

Speaker 1 (01:09:27):
Yeah, Snooper boss man, Like I tell people all the time,
you're not a boss till you create other boss.

Speaker 2 (01:09:32):
That's true.

Speaker 1 (01:09:33):
And so there's no jealousy, there's no hate with us.
It's like brotherly love for real.

Speaker 2 (01:09:38):
And nobody's talking about that. Man. How many of us
try to work together. How many of us will sit
here on the camera and say, Man, hook me up, man,
mentoring me, Man, whatever we can do, And you know what,
I'm a service to you at any given time, We've
had the same an African American attorney, one of the
most powerful attorneys in LA. Nobody knows who he is.

(01:09:58):
I mean, for the for the most part public I think,
what do they say on that show called Daryl h
And he's an attorney of all kind of people. There's
a lot of superstars that look just like you and
I who can't rap, sing, dance or whatever, and they're
pulling a lot of strings behind the scenes and they
don't even want the spotlight, but they need to be
known who they are because they are. Listen. If you

(01:10:21):
can't be the athlete like your great your son's gonna
be well, that son's gonna need lawyers, is gonna need,
you need a team agents, he's gonna need social media experts,
he's gonna need whatever nutrition is, ye, And why can't
you be that? Because then you can be standing right
next to that young man when he wins the title. Yeah, yes, sir,
thank you brother, appreciate it, Thank you so much, sir.

(01:10:43):
That Moment with Damon John is a production of the
Black Effect Podcast Network. For more podcasts from the Black
Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or
wherever you listen to your favorite show, and don't forget
to subscribe to and rate the show. And of course
you can all connect with me on any of my

(01:11:05):
social media platforms. At the Shark daymon spelt like Raymond,
but what a d

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