August 8, 2024 • 35 mins
Episode 334 - "The Baller Alert Show" Feat: Ferrari Simmons & You Know BT Produced by: Octavia March
Topics include: Releasing Music As An OG, Maintaining His Health, The State Of Hip Hop & More
The Baller Alert Show
Featuring @FerrariSimmons @Youknowbt @iHandlebars
":The Culture Deserves It"
IG: @balleralert
Twitter: @balleralert
Facebook: balleralertcom
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Borrow with me here you know, BT know how it goes,
shout out O, C T no real color what we
see whole game read the butler bo something.
Speaker 2 (00:10):
Oh you can't stand on the uncle see.
Speaker 1 (00:11):
I already know you can't bother with me because what
the squad of me they get at.
Speaker 2 (00:15):
They called me.
Speaker 3 (00:19):
Love Love Ballerler.
Speaker 1 (00:24):
I go by the name of Ferrari Simming.
Speaker 3 (00:25):
I know by the name you know BT, and.
Speaker 4 (00:27):
I'm Jojo Alonzo E L cool Jay.
Speaker 1 (00:29):
And the building.
Speaker 2 (00:34):
Welcome to the ball Alert Show. Glad to be here, Babby,
thanks for having me listen.
Speaker 5 (00:38):
We was having a great conversation off camera, and we
was talking about a lot of stuff that we wouldn't
expect legends to be hip hop because I did not
believe when you said that you manage all.
Speaker 6 (00:49):
Your pages, yea, all your well, why do you manage
your own platforms?
Speaker 2 (00:56):
Well, I mean the real reason is because, first of all,
you know what I'm saying, Like I'm a nerd, you
know what I mean, Like, so I'm interested in shit
like that, you know what I mean. The second part
is that I want to be able to know what's
going on and I want people to hear from me
directly if I want to do it. And thirdly, like
you know, when you start respectfully like a bunch of
(01:16):
social media companies and all that, they don't necessarily get
your voice. So I don't need like a you know,
a fourteen year old girl from Michigan trying to put
verbas together that she thinks is gonna sound.
Speaker 3 (01:26):
Like ll what's up? Dog? You know? This is the
goat I was if you you know what I mean.
Speaker 1 (01:31):
Like, now, are you monetizing your pages?
Speaker 3 (01:34):
Huh?
Speaker 1 (01:34):
Are you monetizing your pages?
Speaker 3 (01:36):
I don't really mind.
Speaker 2 (01:37):
Well, I mean that's a yes, no or no, right,
because I mean my life I monetized, dog, Like I'm
pretty monetized. So the short answer is, do I focus
on the monetization of the pages themselves?
Speaker 3 (01:49):
No, I don't do.
Speaker 2 (01:51):
I have like little merch shops on some of the
page of course, But do I like go out of
my way to you know, no, I do not. But
but I'm not any for that per se. But that's
not but you know what, that's not a bad idea
for me to focus Like.
Speaker 3 (02:07):
That's actually good, Like I probably need to do that.
Speaker 1 (02:10):
I'm just a radar personality. But I get a nice
check from Facebook. I'm pretty sure he had a lot
of monthly Facebook.
Speaker 3 (02:20):
Pretty nice. You know. You know, you know, money is
enough money right there?
Speaker 6 (02:26):
You go lone of times, all of them, every single
one of them, especially TikTok Yo.
Speaker 3 (02:31):
She came alive when we started talking about that.
Speaker 6 (02:32):
Monitors, I need to get as much money as you
can get, no, because social media is paying.
Speaker 3 (02:41):
Listen, you know I'm gay for it.
Speaker 1 (02:42):
I'm so, I really wanted to ask you. I just
want to start with your name. Where did the name
come from?
Speaker 3 (02:48):
Well?
Speaker 2 (02:48):
You know, you know, I was sixteen, you know, I
was in a crew and like all the dudes had
names that kind of like applied to going after females,
you know what I'm saying. So it would be like
the super Lover this one and a man playboy Mikey,
and so I made the LLL was Ladies love Cool James,
you know what I'm saying, Like that was you know
our thing. You know, we wanted to, you know, but ladies,
we want we want to, you know, we wanted more
(03:09):
than a participation trophy, you know what I'm saying, Like
he really wanted to be in the game, you know
what I mean.
Speaker 1 (03:15):
So and I know you were one of the very
first people to get a record deal at a very
young age and a time where like it was so
hard to get deals and be in the music industry.
You're at the piet I say, the pioneer, so.
Speaker 2 (03:31):
I make it even So, I was the first artist
on deaf Jam, right, So we started the label that
death Jam was a production company and they it was they.
Rick Rubin one of the found the founder of the
logo and the actual label. He it was on a
street The name of the label was street Wise Party
Time and it was death Jam Productions. I bought a
song by this artist back then. His name was Tela
(03:53):
rock still Is and I ended up sending in a demo,
and you know, we ended up starting the label deaf Jam,
and I was the first artist. Russell Simmons and Rick
Rubin started the label and I was the flagship artist.
So all of the things that came out after that,
all of the artists that you can think of that
were on deaf Jam came were birth from that from
(04:13):
that moment, and I started that. I was sixteen years
old when we started the label and I got on
so and then it was but it was independent. Then
we signed a deal with CBS and got major distribution
and things.
Speaker 1 (04:27):
Thank you for saying that, because I didn't know that
it was independent at first.
Speaker 3 (04:31):
I thought, oh, yeah, no, it was completely Yeah.
Speaker 2 (04:33):
See when I when I started, there were no there
was no hip hop industry, you know what I'm saying.
Speaker 1 (04:38):
So you basically created the genre.
Speaker 2 (04:40):
No, I definitely was a fan of the genre from
the beginning. So I became a fan of eight years old, right,
you know, but before they made rap records, before they
were records, it was all on tapes and on mixtapes
and like what we would call blend tapes today. You
would catch him at the parks and stuff like that, right,
So I, you know, I became a fan of eight.
(05:02):
When I was eleven or twelve, I started writing, right,
and then when I was fourteen, I started trying to.
Speaker 3 (05:06):
Make a demo, and then at age sixteen we started
Death Jam.
Speaker 2 (05:10):
But there was labels like sugar Hill, and there were
labels like Enjoy, and they were labels like Tommy Boy,
which were early but they but death Jam was the
first label that that that in the modern era, because
you know, it's kind of like art. There's there's modern postmodern,
there's contemporary, right, Well, death jam ushered in a modern
(05:32):
era for the time, you know what I'm saying, Like
all those.
Speaker 3 (05:35):
Other labels were we were.
Speaker 2 (05:37):
Like pre you know what I'm saying, Like they were
like they were contemporaries, and then all of a sudden,
death jam are ushered in the modern era.
Speaker 3 (05:44):
You date, so you.
Speaker 6 (05:45):
Said, like at eight years old is when you when
you got the love of music?
Speaker 4 (05:49):
So who inspired you? Who were you listening to?
Speaker 2 (05:51):
So there was there was there was a Treacherous Three,
There was the Feelers four.
Speaker 3 (05:55):
There was a Foursome Seeds.
Speaker 2 (05:56):
There was a Cold Crush you know, which is like JDL,
Almighty KG, Grand Master CAZ. There was you know, there
was you know the Fourth MC's, you know Mercury and
all you know, all of them from Staten Island. There
was a fantastic Romantic five, Whip a Whip. There was
all these different artists that never really recorded. Then there
was also Grandmaster Flash in the Furious five and the
(06:18):
Treacherous Three and the Crash Crew and the Fearless four
and Zulu Nation and all these different groups that were
in this small world in New York. You know what
I'm saying, and we were just kind of exposed to it,
you know what I'm saying. So I was like, I'm
like a kind of a hybrid of sorts because I
was a.
Speaker 3 (06:39):
Fan of the very I was that.
Speaker 2 (06:40):
Fan at the very beginning, you know what I'm saying,
And also got the.
Speaker 3 (06:45):
Like record very young.
Speaker 2 (06:46):
So because of that, like my chronological contemporaries would be
like Jay and Pack and Biggie. Chronologically from an age standpoint, it's.
Speaker 3 (06:57):
Like Jay and Pack and Big and all them.
Speaker 2 (07:00):
But from a rap standpoint, I'm like ten fifteen years earlier,
you know what I'm saying in terms of hip hop,
because I started so young, you.
Speaker 3 (07:07):
You know what I'm saying. Like I was like, but
I just wasn't a kiddie rapper.
Speaker 2 (07:11):
I started very young, but I didn't come out as
a kiddy rapper, So nobody ever saw me as that.
Speaker 3 (07:15):
We'll be right back with more of a Buller Alert show.
Speaker 4 (07:20):
How do you feel about hip hop in today's age?
Speaker 2 (07:23):
I think I don't. I don't have any issues with it.
I think that you know, see anything, The key is
that anything that you do is going to evolve and change, right,
So the question becomes, here's the difference.
Speaker 3 (07:38):
Here's the difference with hip hop.
Speaker 2 (07:40):
You know, it's funny, it's a big word, but it's
the democratization has taken place.
Speaker 3 (07:45):
So what does that mean?
Speaker 2 (07:46):
Basically, what it means is that now everybody can play
in the NBA. Right, It's like like today in the NBA,
Steph and Kad and you know and and you know
and everybody you could think of that you love. They
they are in a world. They're in a like a
(08:06):
like a walled garden. And you can't play in the
NBA just because you want to play, right, okay, even
if you bounce the ball. See well, in hip hop,
when I first started, it was like that. It was
like you can't play unless you at a certain level
or a certain skill set and all that that changed.
The Internet changed that. So now everybody, anybody can who
(08:26):
can bounce the ball can play. Is that a bad thing?
Sometimes it is? Sometimes it isn't. It depends. Like an
artist like Soldier Boy wouldn't have happened when we first
started that that wouldn't have been possible.
Speaker 3 (08:37):
That story Soldier bore character stream, you.
Speaker 5 (08:39):
Know, not the.
Speaker 3 (08:42):
Gotcha he liked that ship. Look at him. I'm going
he don't wower y'all. No, I was really just thinking
like that, what son?
Speaker 2 (08:50):
But you know what, the reason why I use him
as an example was because he was that. He's the
first he was And I just talked about it earlier
to SOLDI, I love you bro about with Jady no
my man, Ray. But the thing is, because of the
way YouTube happened and the way it emerged, it was
there was no real gatekeepers involved with his success.
Speaker 3 (09:13):
That's why his story couldn't have happened.
Speaker 2 (09:15):
He's you know, you know, he made a great song
and you know with that first song and it went
from there and all that. But that was the thing.
So it's like, those are the differences in hip hop.
The other differences in hip hop is that now you
know the current society, the mindset is much more layered, right,
It's a more layered way of thinking. So you know
(09:36):
when we when we were first started, you make a song,
you make a rhyme, you make a record, that was it.
Or you make a rhyme, you wrap it a party,
You make a rhyme, you make a record, maybe you
make a video.
Speaker 3 (09:47):
That's it.
Speaker 2 (09:47):
Now, Like I was saying earlier to somebody, a girl
would make a song, then you make a rhyme that
she's thinking about a video, and then she's thinking about
a brand, and then she's thinking about monetization of pages
and thinking about and she's thinking about her she's thinking
about all of the ways to create an ecosystem around
themselves that goes beyond just the craft. So that's the difference,
(10:09):
you know what I'm saying, That's like the major difference.
Speaker 5 (10:12):
Like it's no structure, basically what you're saying with the
new generation.
Speaker 3 (10:15):
Now there is structure.
Speaker 2 (10:17):
I just think it's a it's a much more it's
a it's a much more savvy way.
Speaker 3 (10:22):
Of approaching the art form.
Speaker 2 (10:26):
What happens though, is now the one the one thing,
the one thing that you got to remember, you know
what I'm saying is that because of that, sometimes sometimes
not always, sometimes they don't focus on the craft as
much because they're so focused on being It's like they're
so focused on being a star that they maybe not
bouncing the ball as much.
Speaker 3 (10:46):
You feel me, they're not playing with the rock as much.
Speaker 2 (10:49):
So you know, you know, you know, it's a little
harder to get a Kyrie because you know, Kyrie would
be like over here worrying about his T shirt line
instead of bouncing the ball.
Speaker 1 (10:59):
What do you think?
Speaker 6 (11:01):
So we did speak about how it's a we know
that hip hop is changing, it's evolving as an artist,
do you feel that you have to do that as well?
Like you need to involve evolve, like of what you
think the people may want to hear at this day
and age. And I bring that up because I know,
you know, passion is out and it gave me nostalgia vibes.
Speaker 4 (11:26):
You know, it took me back to like real hip hop.
Speaker 2 (11:29):
Yeah, so so here's my thing with that, right, you
can't fake create, you know what I'm saying, like not
If you want to last, you gotta do what you love.
Now what does that mean? That means you got to
really pay attention. You got to understand the mindset.
Speaker 3 (11:47):
Of the word.
Speaker 2 (11:47):
You can't make music that reaches the people if you
don't understand the people.
Speaker 3 (11:51):
If you don't know that people are still smelling pissy elevators.
Speaker 2 (11:54):
And you know, and you don't know that people are
you know, sleeping on the floor to avoid gunshots, and
if you don't understand danger and if you only living
in your star bubble, you know, you're gonna be boring,
you're gonna be leading with your wallet, and ultimately that
shit is gonna be goofy, you know what I mean.
Like that's where it's gonna end up right now in
(12:15):
terms of like what people are gonna want to hear.
Speaker 3 (12:19):
The way I look at it is like this.
Speaker 2 (12:21):
If I was sixteen, if I was nineteen, if I
was twenty two, I don't really care about your resume.
Speaker 3 (12:25):
That shit don't matter to me. I respect it.
Speaker 2 (12:28):
But if you want to impress me when I press play,
I gotta like that shit. Like that's ultimately where like
all that other shit is cool, it's great.
Speaker 3 (12:37):
Oh yeah, yeah, go yeah, yeah, yeah, man, you're the man.
You did this. Yeah cool?
Speaker 2 (12:40):
Press play Transparent, Press play transparent.
Speaker 1 (12:46):
Moment I'm getting on my way up here, I'm talking
to my sixteen year old, I'm like, yeah, I interview
l today. She's like, oh yeah, I love him as
an actor, Like yeah right, he was like what. I
was like yes, and I start educating her the music.
But listen, salute to you for the fourteenth album. Could
we get some snaps on that, please. I don't know
(13:08):
nobody that got fourteen.
Speaker 3 (13:11):
Artists that have way more mistakes.
Speaker 5 (13:13):
But I don't know about fortunate, but a lot of
people that got fourteen albums still not here.
Speaker 3 (13:17):
Yeah yeah, yeah, you're still here. Yeah yeah.
Speaker 2 (13:21):
You know what, man, you gotta love it, baby, you
gotta love that ship new song with Rick Ross and
uh J. Yeah yeah, Saturday Night Special and then the
Passion Joint. The album is chocked full of all concert joints.
Speaker 3 (13:33):
I gotta joint.
Speaker 1 (13:33):
Tell your conscious on the dress? Hold, huh you on point?
Everything was on point because I'm analyzing. I'm over here,
like this is gonna fit what we're talking about right now?
Speaker 2 (13:41):
Yeah it fits, like, yeah, they expect me to have
skinny jeans over my bains and my cam showing.
Speaker 3 (13:47):
I already know what it is. You know what it is, bro,
You know what it is. Listen.
Speaker 1 (13:53):
No, I'm just saying.
Speaker 3 (13:56):
I already know it. You know you know what they
you know what I'm saying, Like, because but you know
why that happens. Let me tell you what it is.
Speaker 2 (14:06):
First of all, you know what really happens. People just
forget about the world. Man, They just forget that the
world exists, and it becomes so self absorbed that they
don't change.
Speaker 3 (14:17):
They don't adapt. They don't. And the other thing is, see,
were you never like that?
Speaker 2 (14:24):
No, but but there are moments when you are more
closed than other moments. You got to be self aware.
He keeps you grounded or you gotta have I mean,
the short answer is you can't be an arrogant asshole.
I mean, that's the short answer. You gotta have faith
in God. You got actual staff? Is he is he
an asshole?
Speaker 3 (14:44):
You know? Paid good?
Speaker 2 (14:48):
I was like, I'll answer no, but I'll answer I
would say nine of the time I'm not.
Speaker 3 (14:55):
And you know.
Speaker 6 (15:00):
What brings that tempercent out people asking me that question.
Speaker 2 (15:11):
Yeah, you know what I mean, like, you know, you
just got to be like listen, you just gotta pay attention.
Speaker 3 (15:16):
You know what I'm saying, You just got to pay
attention to care.
Speaker 2 (15:18):
And also what I was going to say is, you know,
as you mature in your life, right, you still got
to be willing to learn from everybody.
Speaker 3 (15:25):
Some people and I learned this just from me, Like I've.
Speaker 2 (15:27):
Had dudes like that I looked at as for quote
unquote big homies. Right, but maybe in my life I
may have done some things and you know, surpassed some
of the things that they did or took it to
another level. But they because they are older than me,
they think they can't learn from me. That's a big mistake.
So when I you know, if I hear you know,
somebody from a different generation two three generations from me
(15:50):
talking about yo yo.
Speaker 3 (15:51):
You should check this shit out. I checked this shit out.
Speaker 2 (15:54):
I actually pay attention, like it doesn't bother me, Like,
I don't have an issue with learning from you know people,
So I think that that's kind of where that that
disconnect happens a lot of times, you know what I'm saying,
Because a lot of dudes, like and even some females,
they don't like to learn from people that are younger
than them.
Speaker 3 (16:13):
That's fact.
Speaker 2 (16:14):
They don't like that shit like and I don't really
know why that is, but that's like.
Speaker 5 (16:19):
They be stuck in their waist because it's like a
lot of family members too that you would be younger,
but you might be more experienced, Like you traveled the world,
You've seen different type of kol tracts, and then you
try to go back home to the neighborhood.
Speaker 1 (16:31):
Look, I need to learn that. Look, so I got
a little dad's stomach. Oh here you go.
Speaker 3 (16:35):
He's been waiting to ask you this, even.
Speaker 1 (16:37):
To watch board. You know what I'm saying, I need
some tips, big dog, Like is it? Do you? Are
you still working now? Because I saw you eat that donut?
Are you gonna go work out today because you ate
that piece of that donut?
Speaker 3 (16:49):
Not because I hate the doughnut. I'm gonna work out
because I want to. But yeah, I like to eat.
I like to You know, I'm not gonna be bored.
Speaker 1 (16:54):
It's just not going nowhere though, you.
Speaker 3 (16:57):
Know, we would really have to look at it. You know,
you're tweaky in it off the little.
Speaker 2 (17:00):
Crazy good sandwiches, hot sauce, potato salad with and what's
your diet like right now? Right now, just at this
particular time when you're asking me, I haven't been eating
no meat and chicken. That's been eating really like fish
and shrimp and stuff like that.
Speaker 3 (17:19):
You know what I'm saying.
Speaker 2 (17:20):
But it varies, No, but it ferries though it varies,
man like steak when you eat a lot of red meat.
Speaker 3 (17:26):
What were you talking about?
Speaker 7 (17:27):
But when you eat a lot of red meat, people
talking about when you eat a lot of red meat,
you can't get the interview about you can get bloated.
You know what I'm saying, You could get bloated with
the red meat because he has a lot of creatine
in it. So you'll find when you eat a lot
of steak, you start getting And now I'm a really.
Speaker 3 (17:44):
This is horrify you gotta get I put it the
nice way. Clean yourself out.
Speaker 2 (17:48):
It's self cleaned out, and then you'll find what all
that should go down?
Speaker 5 (17:52):
And you you happen a lot of people because there's
a lot of people that's gonna be watching his interview.
Speaker 3 (17:58):
They got that too bad shot fire. You forgot that too,
you know what I'm saying.
Speaker 5 (18:07):
People trying to you know, it's the summertime, people trying
to slim up, and you know you gotta be look this.
Speaker 3 (18:11):
Week, will be able to take your shirt off at
the pool.
Speaker 2 (18:13):
So you want to have stamming in your whole life,
like like like you know I have, you know, like
I've never felt old.
Speaker 3 (18:22):
I just put it like that, you know what I mean.
Speaker 2 (18:24):
You want to have stamming in your whole life, like
you know, like when you you know you want to
be able to you know, yeah, you won't be able
to reach the rim.
Speaker 3 (18:34):
I don't have no problem.
Speaker 6 (18:35):
So you got to take just the workout. What's the
workout plan? What does it look like?
Speaker 3 (18:39):
You going to.
Speaker 2 (18:41):
Minimum four or five times a week? And I work
mostly on stamina. I don't I lift, but I don't
lift super duper heavy relative to my size. Relatively speaking,
I don't go super heavy. I do shoulders, I do chests.
I make sure that I elevate my heart rate.
Speaker 3 (18:57):
You know.
Speaker 2 (18:57):
I do the stand, the step, the steps, I think,
I do sprints on a treadmill, I do the elliptical.
It depends on my I listen to my body. If
my elbow feels funny, okay, I'll leave that alone. If
something you know feeling right, I'm moving to something else.
I just always exercise. And you want stammina. Stammina is
key in life. Stammin is key, man.
Speaker 1 (19:18):
I always wanted to ask you this too, What do
you enjoy more? Do you enjoy movies and television because
you're a natural at that, not more than music?
Speaker 3 (19:25):
Music?
Speaker 2 (19:26):
On first love, music put me in position to do
all that stuff. I love it and I'm grateful I
could do it. And you should never limit yourself. And
if you have more than one talent. You should use
them all, you know what I'm saying. But music's my
first is it?
Speaker 1 (19:36):
N Cisdore?
Speaker 3 (19:39):
I did it? I did it for fifteen years? Wow? Yeah.
Speaker 5 (19:43):
Did you have a lot of friends that were peers
of yours in the music business that the more they
see you evolve and you know, they kind of was
stuck on the music. Did you give like a lot
of jealousy, like frenemies when people was like, man, he
like doing like he's still going.
Speaker 3 (20:00):
We're trying to figure it out. You're laughing because well.
Speaker 2 (20:03):
I'm laughing because you know, the music industry in general
and entertainment is full of coopetition. Because that's what you're
talking about in front of me. It's not as much
front of me as it is coopetition. So yeah, you
deal with some of that. But you know, my job
is to show people as possible. I'm just showing dudes
and showing.
Speaker 3 (20:22):
People that, yo, you could keep going at a high level.
Speaker 2 (20:24):
It's like you see bron playing in the twenty first year.
I'm doing that in music years. You know, I'm just
showing people what's possible, you know what i mean. Like
that's the fun thing about it, you know, just showing
them what's possible. And if you do catch a little
bit of that hate and all that, I mean, whatever,
like you know what we're gonna do. Well, you know,
go home and you know, practice a violent and sob
(20:44):
because somebody's upset with your success. I don't think so
bro hold that man, Yeah, you know, how's that working
out for you?
Speaker 3 (20:51):
Hating? Oh? How's that working out for you? You know
what I mean?
Speaker 5 (20:55):
Do you still feel like that hip hop needs to
have a retirement plan? I say, you know that was
going viral or where you were talking about there needs
to be some type of retirement plan for hip hop artists.
Speaker 2 (21:06):
Well, first of all, I mean that's a two sided question.
First of all, artists can't You can't retire from art.
I don't even know what that means. Okay, And you
know hip hop and being what I do in creating,
that's it becomes a source of income. But it's not
a job, it's a life in it. You know, when
(21:27):
you're an artist, you're an artist, that's what you are.
You paint, you sculpt, you direct, you write films like
you are what you are like, So there is no
retirement from that.
Speaker 3 (21:38):
That's a lifelong commitment.
Speaker 2 (21:40):
If you're really that I'm The other thing I want
to say before answer is that, you know, I'm very
comfortable with somebody looking at me and saying he's a rapper,
he's an MC. You don't have to say nothing else
about nothing else, And I'm good with that. I don't
need to, like, like, I'm not gonna undermine a craft
that has changed the world by sheepening it and saying like, oh,
(22:02):
I have to do other things to validate my existence
because this ain't enough.
Speaker 3 (22:06):
That's bullshit.
Speaker 2 (22:07):
This is enough. Hip hop is enough, you know what
I'm saying. Like I started death Jam, you know, I
came up with the term goat.
Speaker 3 (22:15):
You know you have any stocks?
Speaker 1 (22:17):
Do you have any ownership?
Speaker 2 (22:18):
I'm going the piece of death Jam early on. But
the thing is, it's, you know, there's two parts of
that conversation too, right, like, yeah, I'm doing great, but
that's not really the What it is is what we
get caught up in sometimes is And that's the one
thing about the new generation that's very interesting, and you
got to be able to make the fine distinction. What
(22:39):
Miles Davis did for music has nothing to do with
his bank account. Don't make those things the same. That's
a that's a big mistake. There's nothing wrong with monetization.
You should capitalize, you should maximize. You should optimize everything
you're doing. But don't get it twisted. You can make
a cultural impact and not necessarily monetize it. The right
(23:00):
brothers ain't make no money for cracking the cold on
the plane you dig like, like, but they they impacted
the world, so like, I get it, but they're kind
of separate, right, okay, so so so and then what
was the first part of the question you had asked?
Just that first part because we went off on a tangent,
which which one the one I asked the Ferrari asks? No,
(23:23):
the one you the Ferrari about about death Jam, about
the stock in death Jam.
Speaker 3 (23:29):
No, No, before I don't know, it might be.
Speaker 5 (23:35):
How you driving, but I was really listen to you.
Speaker 2 (23:39):
Yeah, but it's just like bottom line is it was
like the true sides of it, the money and the
and the music and the.
Speaker 5 (23:46):
Oh you was talking about like you don't like how
the new generation is uh is trying to kind of
base people's success based on the money in there.
Speaker 2 (23:54):
Yeah, that's a very that's a slippery slope. Right, that's
a slippery slope, because that's not it doesn't matter how
much money Prince had, bro say less.
Speaker 3 (24:04):
That's a different skill set and it's important. I'm not bro.
Speaker 2 (24:10):
Like you see her shirt right there, that shirt you
have on right there, that paid him full shirt.
Speaker 3 (24:14):
The real guys in that movie.
Speaker 2 (24:15):
I hung with them every day from age seventeen to twenty.
The real guys, like the real like like the real
Alpo and the real rich Porter and not Rico Alpo
and the real rich Porter and the real Az.
Speaker 3 (24:28):
Those are my friends. So what I'm saying is, like,
how accurate was that movie? Huh?
Speaker 1 (24:33):
How accurate was that movie?
Speaker 3 (24:36):
It was fairly accurate. Okay, it was fairly accurate.
Speaker 2 (24:39):
It was on you know, some of it was accurate
because you know, yeah, it was fairly fairly you know.
It was some changes made to it that I'm sure
a Z would feel he you know, but it was fair.
Speaker 3 (24:50):
It was some parts of it that was it was real.
Speaker 2 (24:52):
Like the impact on the culture in Harlem at the
time was it was all that. It was probably even
more impactful if you lived it seeing it, you know
what I mean.
Speaker 3 (25:02):
You know what I'm saying.
Speaker 6 (25:03):
We'll be right by, stay tuned with more of the
ball or Alert show. So we all of us in
this room, we know that you are a legend, and
I just want to know what do you want your
legacy to be?
Speaker 2 (25:19):
So, you know what's funny, nobody gets to correct their tombstone.
You don't know what your legacy is gonna be. And
why do we know that? Because if I put this
bottle of water on the Internet and say it's a
bottle of water, somebody's gonna.
Speaker 8 (25:33):
Oh, it's actually a plastic thing without Oh, actually have
some It couldn't be vodka, could like, they're going to
beef about this, right, So I don't worry about legacy.
Speaker 2 (25:43):
It's about being in the moment. It's about just planting
the seeds. You know what I'm saying, Like, yo, listen, man,
apple tree, keep growing apples to it's finished. Man, orange,
keep growing oranges till it's finished. Like all that legacy.
I don't know, you know what I'm saying, because everybody's
gonna remember me for something different.
Speaker 3 (26:02):
You know what I mean? What I want to do is,
you know, I just want to do.
Speaker 2 (26:06):
Dope shit and do cool shit my entire life and
show people that it's possible in that dreams don't have
deadlines and you could keep getting it and keep having fun.
And that's the because see that's the thing that people like.
That's the one thing we got to remember. Everybody's so
focused on getting the money. And the money comes, it does,
it really does if you're great at what you do,
But are you having fun? Like are you having fun?
(26:28):
Like like's I don't like, I don't ever hear it.
Like the reason I started getting in the rhyme and
MC and the hip hop is to have fucking fun,
to have some fun, you know what I'm saying, Like,
the only vision you want money is to have fun.
Like people forget that. You don't want money to like
the craziest thing. The only reason you want money is
to have fun. That is the only reason fun. And
(26:49):
take care of you because even taking.
Speaker 3 (26:51):
Care of people is fun, like.
Speaker 2 (26:54):
Even being there for your mama, It is fun being
there for different people. So it's like, so we can't
get caught up in like just money, money, money leading
with your wallet leading with you what it's like, Yeah, okay,
we're gonna get that, okay, prime example, like with the music, right, listen,
a rapper. He comes out, he's talking that money talk.
Speaker 3 (27:15):
You love it.
Speaker 2 (27:16):
Twelve years later he's still talking that money talk. Now
you're looking at it like, dude, do you have anything else.
Speaker 3 (27:22):
To talk about?
Speaker 2 (27:23):
Like, my god, please just just could you put a
black T shirt on and talk about taking fucking necklace off?
Speaker 3 (27:31):
Talk anything? Please? Please? Bro?
Speaker 2 (27:35):
Like yo, did anything happened recently that you care about
a little bit?
Speaker 3 (27:42):
Right?
Speaker 2 (27:42):
So those are the So that's what we gotta remember,
because you know what, all of usdden here we different generations.
Speaker 3 (27:48):
But I bet you know Bob Marley, you god damn right,
you just I'll just watched this movie on the planet.
Speaker 2 (27:53):
You know, you see that and you know why you
because he talked about something, because he has something to say.
And guess what, love free. And you don't care what
Bob Marley had in the bank. You might have died
with a half a million, do you care?
Speaker 3 (28:06):
No?
Speaker 2 (28:06):
And that because that's not the metric for success. It
is the metric for financial success, but it's not the
metric for cultural success. Bob Marley did not have to
be rich. He was rich, and what he did and
what he created and what he put in the world,
you know, what I'm saying, that shit matters be you
know what I'm saying. Like I was talking to somebody earlier.
That's why I said, like, you got these dudes, the
(28:27):
first thing they want to do, they won't leave with
their wallet, you know what I'm saying. But Homie, the
wallet can't uncorner.
Speaker 1 (28:33):
You, facts will it can't?
Speaker 2 (28:37):
You know, a wallet can't you know, it could get
you access to somebody who wants access to that wile
we know what that is.
Speaker 3 (28:44):
But that's a different conversation, is what it is.
Speaker 2 (28:47):
Maybe you're comfortable with that, great, But I'm just saying
it can't uncorner you, you know what I mean.
Speaker 4 (28:52):
So that's that's kind of anything that I appreciate it.
Speaker 1 (28:58):
Oh, some they did.
Speaker 3 (29:02):
I watched it happen.
Speaker 2 (29:05):
Commercial. Yeah, nobody, nobody was on that, and you took
a chance for a gap commercial as well. So I
talked about it. So he's talking about a long time
ago I had. There was a Damon John who's on
a Shark tank. Him and Keith and some other guys.
They started a clothing line called Fooble Forced Bias. I'm
(29:30):
one of the owners of foolble Was. We did that
and it was a nineties I don't ninety something. So
it did well, it blew up. But one of the
things I did was I had to do with Gap commercial.
I wore a fooble hat in the Gap commercial, you.
Speaker 3 (29:46):
Know what I mean? Like, and now to think it
was yo, you know what bottom line is, this is
not gonna hurt them.
Speaker 2 (29:55):
They got a trillion doledge and it's gonna help my
homies and it's gonna help us.
Speaker 3 (30:00):
And so I just made that decision. Listen. You know
we read it in.
Speaker 2 (30:04):
Mythology all the time, the Trojan Horse. You know, we
know about this Troy. You know, I mean, it is
what it is, you know what I'm saying. So like, listen, man,
in life, you got to be aggressive.
Speaker 3 (30:16):
Man, you know what I'm saying. You gotta go get
that thing like.
Speaker 2 (30:20):
Yeah, oh of course, oh yeah yeah for us bias
on the load, yeah yeah, yeah, gotcha surprise surprise yeah yeah, yes, yes,
I absolutely planned for yours.
Speaker 3 (30:36):
Yeah, So it was planned for you to do the
commercial and say I'm wearing our plan to do it.
I didn't. I didn't tell them I was planning, So
they didn't know that.
Speaker 1 (30:46):
No, no, they didn't know what kind of hell it
was either no.
Speaker 2 (30:48):
They said, well, you know, you can't wear this hat
because it's it's not a you know, it's not you
don't know it's not you don't have a clearance.
Speaker 3 (30:56):
I said, I don't worry about it. I own it.
It's like, okay, that was that of the infamous, but.
Speaker 1 (31:07):
You knew he was doing something big company but he was.
Speaker 2 (31:10):
Of course, of course listen, of course, like I put
like DMX, DMX's first record, well not his first record,
but his first joint that you know, we put him
out there.
Speaker 3 (31:24):
That was on my four three two one song. I
introduced DMX to the world, and you know, and.
Speaker 2 (31:29):
When I shot you, I introduced Foxy Brown to the
world and put you know, Damon John in the morning
we started death jam, right and then you know, you
introduced the term goat to the world, and you know,
you you know, like and then we now I'm just
telling you all the different things like and like you know,
like Bill Clinton's inauguration, like I was the first rap
(31:49):
orders that I wrapped up the inaugurations, and you know,
like all of these different things, like all of that
only happens because I've really loved to get into that
notebook and write them rohns. Lebron's life only happens because
he loves bouncing that ball. Yo, you gotta love like
like man, everybody wants to shape pop Champagne in the
(32:13):
locker room. You gotta love it first, you know what
I mean? You got and you gotta define what winning
is for you, what that means to you too, because
you know, like I don't like, I'm not going to
look at my stream and look at this guy's stream,
and if he has, I have to look at Okay,
(32:34):
where am I coming from, you know, and where am
I going? And I have to look at my life.
It's like some in some certain certain sense. You gotta
play against yourself too. You know, you can't get too
caught up in that because you know, as human beings,
we have a tendency to focus on anything that we
think is doing better than us, and that can make
you start sliding, to get you in a negative space.
(32:56):
So you can't do that, and it can make you
think you're not progressing either exactly, and that creates a
feeling which attracts more of that same shit and over again,
so you get stuck.
Speaker 3 (33:06):
You feel me, Yeah, all right.
Speaker 1 (33:08):
So before we get out of here, we got something
called a pep talk where you look at the camera
and you give them some words of motivation. Okay, and
now we have a time for lkj's pep talk.
Speaker 2 (33:18):
I would say the pep talk would be you could
do anything you put your mind to. That's these are facts.
The keto is that you got to be open to
receiving what it is you want to do, and you
really gotta put yourself in a a in a space
of gratitude and and go for it wholeheartedly. And you can't.
(33:39):
And the other thing I would say is that in
order to be a winner, you have to be comfortable
with the idea that you might lose. You know what
I'm saying, like like, you can't win if you're afraid
to lose.
Speaker 3 (33:54):
You date so and.
Speaker 4 (33:57):
Before you do that, we have something for you.
Speaker 3 (34:03):
Man, your abs are gonna be gone in there's some
more cupcakes.
Speaker 4 (34:08):
So this is from ninety six point one to be
in Duncan. And we just wanted to give you this.
Speaker 3 (34:13):
Oh yeah, yeah, yeah, just leave it right there. Oh
you're going over it for me? Oh wow, Oh that's crazy.
Speaker 2 (34:25):
And who.
Speaker 3 (34:28):
Dunkey FLA's fired, Okay, it was a smart move. He
showed it. The logo all over me, slick ship. I
got something for you. Surprised did you make the donuts?
(34:50):
Very cool? Thank you. I can't get enough of baller Alert.
Speaker 6 (34:54):
Follow us on all social media platform at baller alert,
log on to baller alert dot com.
Borrow with me here you know, BT know how it goes,
shout out O, C T no real color what we
see whole game read the butler bo something.
Speaker 2 (00:10):
Oh you can't stand on the uncle see.
Speaker 1 (00:11):
I already know you can't bother with me because what
the squad of me they get at.
Speaker 2 (00:15):
They called me.
Speaker 3 (00:19):
Love Love Ballerler.
Speaker 1 (00:24):
I go by the name of Ferrari Simming.
Speaker 3 (00:25):
I know by the name you know BT, and.
Speaker 4 (00:27):
I'm Jojo Alonzo E L cool Jay.
Speaker 1 (00:29):
And the building.
Speaker 2 (00:34):
Welcome to the ball Alert Show. Glad to be here, Babby,
thanks for having me listen.
Speaker 5 (00:38):
We was having a great conversation off camera, and we
was talking about a lot of stuff that we wouldn't
expect legends to be hip hop because I did not
believe when you said that you manage all.
Speaker 6 (00:49):
Your pages, yea, all your well, why do you manage
your own platforms?
Speaker 2 (00:56):
Well, I mean the real reason is because, first of all,
you know what I'm saying, Like I'm a nerd, you
know what I mean, Like, so I'm interested in shit
like that, you know what I mean. The second part
is that I want to be able to know what's
going on and I want people to hear from me
directly if I want to do it. And thirdly, like
you know, when you start respectfully like a bunch of
(01:16):
social media companies and all that, they don't necessarily get
your voice. So I don't need like a you know,
a fourteen year old girl from Michigan trying to put
verbas together that she thinks is gonna sound.
Speaker 3 (01:26):
Like ll what's up? Dog? You know? This is the
goat I was if you you know what I mean.
Speaker 1 (01:31):
Like, now, are you monetizing your pages?
Speaker 3 (01:34):
Huh?
Speaker 1 (01:34):
Are you monetizing your pages?
Speaker 3 (01:36):
I don't really mind.
Speaker 2 (01:37):
Well, I mean that's a yes, no or no, right,
because I mean my life I monetized, dog, Like I'm
pretty monetized. So the short answer is, do I focus
on the monetization of the pages themselves?
Speaker 3 (01:49):
No, I don't do.
Speaker 2 (01:51):
I have like little merch shops on some of the
page of course, But do I like go out of
my way to you know, no, I do not. But
but I'm not any for that per se. But that's
not but you know what, that's not a bad idea
for me to focus Like.
Speaker 3 (02:07):
That's actually good, Like I probably need to do that.
Speaker 1 (02:10):
I'm just a radar personality. But I get a nice
check from Facebook. I'm pretty sure he had a lot
of monthly Facebook.
Speaker 3 (02:20):
Pretty nice. You know. You know, you know, money is
enough money right there?
Speaker 6 (02:26):
You go lone of times, all of them, every single
one of them, especially TikTok Yo.
Speaker 3 (02:31):
She came alive when we started talking about that.
Speaker 6 (02:32):
Monitors, I need to get as much money as you
can get, no, because social media is paying.
Speaker 3 (02:41):
Listen, you know I'm gay for it.
Speaker 1 (02:42):
I'm so, I really wanted to ask you. I just
want to start with your name. Where did the name
come from?
Speaker 3 (02:48):
Well?
Speaker 2 (02:48):
You know, you know, I was sixteen, you know, I
was in a crew and like all the dudes had
names that kind of like applied to going after females,
you know what I'm saying. So it would be like
the super Lover this one and a man playboy Mikey,
and so I made the LLL was Ladies love Cool James,
you know what I'm saying, Like that was you know
our thing. You know, we wanted to, you know, but ladies,
we want we want to, you know, we wanted more
(03:09):
than a participation trophy, you know what I'm saying, Like
he really wanted to be in the game, you know
what I mean.
Speaker 1 (03:15):
So and I know you were one of the very
first people to get a record deal at a very
young age and a time where like it was so
hard to get deals and be in the music industry.
You're at the piet I say, the pioneer, so.
Speaker 2 (03:31):
I make it even So, I was the first artist
on deaf Jam, right, So we started the label that
death Jam was a production company and they it was they.
Rick Rubin one of the found the founder of the
logo and the actual label. He it was on a
street The name of the label was street Wise Party
Time and it was death Jam Productions. I bought a
song by this artist back then. His name was Tela
(03:53):
rock still Is and I ended up sending in a demo,
and you know, we ended up starting the label deaf Jam,
and I was the first artist. Russell Simmons and Rick
Rubin started the label and I was the flagship artist.
So all of the things that came out after that,
all of the artists that you can think of that
were on deaf Jam came were birth from that from
(04:13):
that moment, and I started that. I was sixteen years
old when we started the label and I got on
so and then it was but it was independent. Then
we signed a deal with CBS and got major distribution
and things.
Speaker 1 (04:27):
Thank you for saying that, because I didn't know that
it was independent at first.
Speaker 3 (04:31):
I thought, oh, yeah, no, it was completely Yeah.
Speaker 2 (04:33):
See when I when I started, there were no there
was no hip hop industry, you know what I'm saying.
Speaker 1 (04:38):
So you basically created the genre.
Speaker 2 (04:40):
No, I definitely was a fan of the genre from
the beginning. So I became a fan of eight years old, right,
you know, but before they made rap records, before they
were records, it was all on tapes and on mixtapes
and like what we would call blend tapes today. You
would catch him at the parks and stuff like that, right,
So I, you know, I became a fan of eight.
(05:02):
When I was eleven or twelve, I started writing, right,
and then when I was fourteen, I started trying to.
Speaker 3 (05:06):
Make a demo, and then at age sixteen we started
Death Jam.
Speaker 2 (05:10):
But there was labels like sugar Hill, and there were
labels like Enjoy, and they were labels like Tommy Boy,
which were early but they but death Jam was the
first label that that that in the modern era, because
you know, it's kind of like art. There's there's modern postmodern,
there's contemporary, right, Well, death jam ushered in a modern
(05:32):
era for the time, you know what I'm saying, Like
all those.
Speaker 3 (05:35):
Other labels were we were.
Speaker 2 (05:37):
Like pre you know what I'm saying, Like they were
like they were contemporaries, and then all of a sudden,
death jam are ushered in the modern era.
Speaker 3 (05:44):
You date, so you.
Speaker 6 (05:45):
Said, like at eight years old is when you when
you got the love of music?
Speaker 4 (05:49):
So who inspired you? Who were you listening to?
Speaker 2 (05:51):
So there was there was there was a Treacherous Three,
There was the Feelers four.
Speaker 3 (05:55):
There was a Foursome Seeds.
Speaker 2 (05:56):
There was a Cold Crush you know, which is like JDL,
Almighty KG, Grand Master CAZ. There was you know, there
was you know the Fourth MC's, you know Mercury and
all you know, all of them from Staten Island. There
was a fantastic Romantic five, Whip a Whip. There was
all these different artists that never really recorded. Then there
was also Grandmaster Flash in the Furious five and the
(06:18):
Treacherous Three and the Crash Crew and the Fearless four
and Zulu Nation and all these different groups that were
in this small world in New York. You know what
I'm saying, and we were just kind of exposed to it,
you know what I'm saying. So I was like, I'm
like a kind of a hybrid of sorts because I
was a.
Speaker 3 (06:39):
Fan of the very I was that.
Speaker 2 (06:40):
Fan at the very beginning, you know what I'm saying,
And also got the.
Speaker 3 (06:45):
Like record very young.
Speaker 2 (06:46):
So because of that, like my chronological contemporaries would be
like Jay and Pack and Biggie. Chronologically from an age standpoint, it's.
Speaker 3 (06:57):
Like Jay and Pack and Big and all them.
Speaker 2 (07:00):
But from a rap standpoint, I'm like ten fifteen years earlier,
you know what I'm saying in terms of hip hop,
because I started so young, you.
Speaker 3 (07:07):
You know what I'm saying. Like I was like, but
I just wasn't a kiddie rapper.
Speaker 2 (07:11):
I started very young, but I didn't come out as
a kiddy rapper, So nobody ever saw me as that.
Speaker 3 (07:15):
We'll be right back with more of a Buller Alert show.
Speaker 4 (07:20):
How do you feel about hip hop in today's age?
Speaker 2 (07:23):
I think I don't. I don't have any issues with it.
I think that you know, see anything, The key is
that anything that you do is going to evolve and change, right,
So the question becomes, here's the difference.
Speaker 3 (07:38):
Here's the difference with hip hop.
Speaker 2 (07:40):
You know, it's funny, it's a big word, but it's
the democratization has taken place.
Speaker 3 (07:45):
So what does that mean?
Speaker 2 (07:46):
Basically, what it means is that now everybody can play
in the NBA. Right, It's like like today in the NBA,
Steph and Kad and you know and and you know
and everybody you could think of that you love. They
they are in a world. They're in a like a
(08:06):
like a walled garden. And you can't play in the
NBA just because you want to play, right, okay, even
if you bounce the ball. See well, in hip hop,
when I first started, it was like that. It was
like you can't play unless you at a certain level
or a certain skill set and all that that changed.
The Internet changed that. So now everybody, anybody can who
(08:26):
can bounce the ball can play. Is that a bad thing?
Sometimes it is? Sometimes it isn't. It depends. Like an
artist like Soldier Boy wouldn't have happened when we first
started that that wouldn't have been possible.
Speaker 3 (08:37):
That story Soldier bore character stream, you.
Speaker 5 (08:39):
Know, not the.
Speaker 3 (08:42):
Gotcha he liked that ship. Look at him. I'm going
he don't wower y'all. No, I was really just thinking
like that, what son?
Speaker 2 (08:50):
But you know what, the reason why I use him
as an example was because he was that. He's the
first he was And I just talked about it earlier
to SOLDI, I love you bro about with Jady no
my man, Ray. But the thing is, because of the
way YouTube happened and the way it emerged, it was
there was no real gatekeepers involved with his success.
Speaker 3 (09:13):
That's why his story couldn't have happened.
Speaker 2 (09:15):
He's you know, you know, he made a great song
and you know with that first song and it went
from there and all that. But that was the thing.
So it's like, those are the differences in hip hop.
The other differences in hip hop is that now you
know the current society, the mindset is much more layered, right,
It's a more layered way of thinking. So you know
(09:36):
when we when we were first started, you make a song,
you make a rhyme, you make a record, that was it.
Or you make a rhyme, you wrap it a party,
You make a rhyme, you make a record, maybe you
make a video.
Speaker 3 (09:47):
That's it.
Speaker 2 (09:47):
Now, Like I was saying earlier to somebody, a girl
would make a song, then you make a rhyme that
she's thinking about a video, and then she's thinking about
a brand, and then she's thinking about monetization of pages
and thinking about and she's thinking about her she's thinking
about all of the ways to create an ecosystem around
themselves that goes beyond just the craft. So that's the difference,
(10:09):
you know what I'm saying, That's like the major difference.
Speaker 5 (10:12):
Like it's no structure, basically what you're saying with the
new generation.
Speaker 3 (10:15):
Now there is structure.
Speaker 2 (10:17):
I just think it's a it's a much more it's
a it's a much more savvy way.
Speaker 3 (10:22):
Of approaching the art form.
Speaker 2 (10:26):
What happens though, is now the one the one thing,
the one thing that you got to remember, you know
what I'm saying is that because of that, sometimes sometimes
not always, sometimes they don't focus on the craft as
much because they're so focused on being It's like they're
so focused on being a star that they maybe not
bouncing the ball as much.
Speaker 3 (10:46):
You feel me, they're not playing with the rock as much.
Speaker 2 (10:49):
So you know, you know, you know, it's a little
harder to get a Kyrie because you know, Kyrie would
be like over here worrying about his T shirt line
instead of bouncing the ball.
Speaker 1 (10:59):
What do you think?
Speaker 6 (11:01):
So we did speak about how it's a we know
that hip hop is changing, it's evolving as an artist,
do you feel that you have to do that as well?
Like you need to involve evolve, like of what you
think the people may want to hear at this day
and age. And I bring that up because I know,
you know, passion is out and it gave me nostalgia vibes.
Speaker 4 (11:26):
You know, it took me back to like real hip hop.
Speaker 2 (11:29):
Yeah, so so here's my thing with that, right, you
can't fake create, you know what I'm saying, like not
If you want to last, you gotta do what you love.
Now what does that mean? That means you got to
really pay attention. You got to understand the mindset.
Speaker 3 (11:47):
Of the word.
Speaker 2 (11:47):
You can't make music that reaches the people if you
don't understand the people.
Speaker 3 (11:51):
If you don't know that people are still smelling pissy elevators.
Speaker 2 (11:54):
And you know, and you don't know that people are
you know, sleeping on the floor to avoid gunshots, and
if you don't understand danger and if you only living
in your star bubble, you know, you're gonna be boring,
you're gonna be leading with your wallet, and ultimately that
shit is gonna be goofy, you know what I mean.
Like that's where it's gonna end up right now in
(12:15):
terms of like what people are gonna want to hear.
Speaker 3 (12:19):
The way I look at it is like this.
Speaker 2 (12:21):
If I was sixteen, if I was nineteen, if I
was twenty two, I don't really care about your resume.
Speaker 3 (12:25):
That shit don't matter to me. I respect it.
Speaker 2 (12:28):
But if you want to impress me when I press play,
I gotta like that shit. Like that's ultimately where like
all that other shit is cool, it's great.
Speaker 3 (12:37):
Oh yeah, yeah, go yeah, yeah, yeah, man, you're the man.
You did this. Yeah cool?
Speaker 2 (12:40):
Press play Transparent, Press play transparent.
Speaker 1 (12:46):
Moment I'm getting on my way up here, I'm talking
to my sixteen year old, I'm like, yeah, I interview
l today. She's like, oh yeah, I love him as
an actor, Like yeah right, he was like what. I
was like yes, and I start educating her the music.
But listen, salute to you for the fourteenth album. Could
we get some snaps on that, please. I don't know
(13:08):
nobody that got fourteen.
Speaker 3 (13:11):
Artists that have way more mistakes.
Speaker 5 (13:13):
But I don't know about fortunate, but a lot of
people that got fourteen albums still not here.
Speaker 3 (13:17):
Yeah yeah, yeah, you're still here. Yeah yeah.
Speaker 2 (13:21):
You know what, man, you gotta love it, baby, you
gotta love that ship new song with Rick Ross and
uh J. Yeah yeah, Saturday Night Special and then the
Passion Joint. The album is chocked full of all concert joints.
Speaker 3 (13:33):
I gotta joint.
Speaker 1 (13:33):
Tell your conscious on the dress? Hold, huh you on point?
Everything was on point because I'm analyzing. I'm over here,
like this is gonna fit what we're talking about right now?
Speaker 2 (13:41):
Yeah it fits, like, yeah, they expect me to have
skinny jeans over my bains and my cam showing.
Speaker 3 (13:47):
I already know what it is. You know what it is, bro,
You know what it is. Listen.
Speaker 1 (13:53):
No, I'm just saying.
Speaker 3 (13:56):
I already know it. You know you know what they
you know what I'm saying, Like, because but you know
why that happens. Let me tell you what it is.
Speaker 2 (14:06):
First of all, you know what really happens. People just
forget about the world. Man, They just forget that the
world exists, and it becomes so self absorbed that they
don't change.
Speaker 3 (14:17):
They don't adapt. They don't. And the other thing is, see,
were you never like that?
Speaker 2 (14:24):
No, but but there are moments when you are more
closed than other moments. You got to be self aware.
He keeps you grounded or you gotta have I mean,
the short answer is you can't be an arrogant asshole.
I mean, that's the short answer. You gotta have faith
in God. You got actual staff? Is he is he
an asshole?
Speaker 3 (14:44):
You know? Paid good?
Speaker 2 (14:48):
I was like, I'll answer no, but I'll answer I
would say nine of the time I'm not.
Speaker 3 (14:55):
And you know.
Speaker 6 (15:00):
What brings that tempercent out people asking me that question.
Speaker 2 (15:11):
Yeah, you know what I mean, like, you know, you
just got to be like listen, you just gotta pay attention.
Speaker 3 (15:16):
You know what I'm saying, You just got to pay
attention to care.
Speaker 2 (15:18):
And also what I was going to say is, you know,
as you mature in your life, right, you still got
to be willing to learn from everybody.
Speaker 3 (15:25):
Some people and I learned this just from me, Like I've.
Speaker 2 (15:27):
Had dudes like that I looked at as for quote
unquote big homies. Right, but maybe in my life I
may have done some things and you know, surpassed some
of the things that they did or took it to
another level. But they because they are older than me,
they think they can't learn from me. That's a big mistake.
So when I you know, if I hear you know,
somebody from a different generation two three generations from me
(15:50):
talking about yo yo.
Speaker 3 (15:51):
You should check this shit out. I checked this shit out.
Speaker 2 (15:54):
I actually pay attention, like it doesn't bother me, Like,
I don't have an issue with learning from you know people,
So I think that that's kind of where that that
disconnect happens a lot of times, you know what I'm saying,
Because a lot of dudes, like and even some females,
they don't like to learn from people that are younger
than them.
Speaker 3 (16:13):
That's fact.
Speaker 2 (16:14):
They don't like that shit like and I don't really
know why that is, but that's like.
Speaker 5 (16:19):
They be stuck in their waist because it's like a
lot of family members too that you would be younger,
but you might be more experienced, Like you traveled the world,
You've seen different type of kol tracts, and then you
try to go back home to the neighborhood.
Speaker 1 (16:31):
Look, I need to learn that. Look, so I got
a little dad's stomach. Oh here you go.
Speaker 3 (16:35):
He's been waiting to ask you this, even.
Speaker 1 (16:37):
To watch board. You know what I'm saying, I need
some tips, big dog, Like is it? Do you? Are
you still working now? Because I saw you eat that donut?
Are you gonna go work out today because you ate
that piece of that donut?
Speaker 3 (16:49):
Not because I hate the doughnut. I'm gonna work out
because I want to. But yeah, I like to eat.
I like to You know, I'm not gonna be bored.
Speaker 1 (16:54):
It's just not going nowhere though, you.
Speaker 3 (16:57):
Know, we would really have to look at it. You know,
you're tweaky in it off the little.
Speaker 2 (17:00):
Crazy good sandwiches, hot sauce, potato salad with and what's
your diet like right now? Right now, just at this
particular time when you're asking me, I haven't been eating
no meat and chicken. That's been eating really like fish
and shrimp and stuff like that.
Speaker 3 (17:19):
You know what I'm saying.
Speaker 2 (17:20):
But it varies, No, but it ferries though it varies,
man like steak when you eat a lot of red meat.
Speaker 3 (17:26):
What were you talking about?
Speaker 7 (17:27):
But when you eat a lot of red meat, people
talking about when you eat a lot of red meat,
you can't get the interview about you can get bloated.
You know what I'm saying, You could get bloated with
the red meat because he has a lot of creatine
in it. So you'll find when you eat a lot
of steak, you start getting And now I'm a really.
Speaker 3 (17:44):
This is horrify you gotta get I put it the
nice way. Clean yourself out.
Speaker 2 (17:48):
It's self cleaned out, and then you'll find what all
that should go down?
Speaker 5 (17:52):
And you you happen a lot of people because there's
a lot of people that's gonna be watching his interview.
Speaker 3 (17:58):
They got that too bad shot fire. You forgot that too,
you know what I'm saying.
Speaker 5 (18:07):
People trying to you know, it's the summertime, people trying
to slim up, and you know you gotta be look this.
Speaker 3 (18:11):
Week, will be able to take your shirt off at
the pool.
Speaker 2 (18:13):
So you want to have stamming in your whole life,
like like like you know I have, you know, like
I've never felt old.
Speaker 3 (18:22):
I just put it like that, you know what I mean.
Speaker 2 (18:24):
You want to have stamming in your whole life, like
you know, like when you you know you want to
be able to you know, yeah, you won't be able
to reach the rim.
Speaker 3 (18:34):
I don't have no problem.
Speaker 6 (18:35):
So you got to take just the workout. What's the
workout plan? What does it look like?
Speaker 3 (18:39):
You going to.
Speaker 2 (18:41):
Minimum four or five times a week? And I work
mostly on stamina. I don't I lift, but I don't
lift super duper heavy relative to my size. Relatively speaking,
I don't go super heavy. I do shoulders, I do chests.
I make sure that I elevate my heart rate.
Speaker 3 (18:57):
You know.
Speaker 2 (18:57):
I do the stand, the step, the steps, I think,
I do sprints on a treadmill, I do the elliptical.
It depends on my I listen to my body. If
my elbow feels funny, okay, I'll leave that alone. If
something you know feeling right, I'm moving to something else.
I just always exercise. And you want stammina. Stammina is
key in life. Stammin is key, man.
Speaker 1 (19:18):
I always wanted to ask you this too, What do
you enjoy more? Do you enjoy movies and television because
you're a natural at that, not more than music?
Speaker 3 (19:25):
Music?
Speaker 2 (19:26):
On first love, music put me in position to do
all that stuff. I love it and I'm grateful I
could do it. And you should never limit yourself. And
if you have more than one talent. You should use
them all, you know what I'm saying. But music's my
first is it?
Speaker 1 (19:36):
N Cisdore?
Speaker 3 (19:39):
I did it? I did it for fifteen years? Wow? Yeah.
Speaker 5 (19:43):
Did you have a lot of friends that were peers
of yours in the music business that the more they
see you evolve and you know, they kind of was
stuck on the music. Did you give like a lot
of jealousy, like frenemies when people was like, man, he
like doing like he's still going.
Speaker 3 (20:00):
We're trying to figure it out. You're laughing because well.
Speaker 2 (20:03):
I'm laughing because you know, the music industry in general
and entertainment is full of coopetition. Because that's what you're
talking about in front of me. It's not as much
front of me as it is coopetition. So yeah, you
deal with some of that. But you know, my job
is to show people as possible. I'm just showing dudes
and showing.
Speaker 3 (20:22):
People that, yo, you could keep going at a high level.
Speaker 2 (20:24):
It's like you see bron playing in the twenty first year.
I'm doing that in music years. You know, I'm just
showing people what's possible, you know what i mean. Like
that's the fun thing about it, you know, just showing
them what's possible. And if you do catch a little
bit of that hate and all that, I mean, whatever,
like you know what we're gonna do. Well, you know,
go home and you know, practice a violent and sob
(20:44):
because somebody's upset with your success. I don't think so
bro hold that man, Yeah, you know, how's that working
out for you?
Speaker 3 (20:51):
Hating? Oh? How's that working out for you? You know
what I mean?
Speaker 5 (20:55):
Do you still feel like that hip hop needs to
have a retirement plan? I say, you know that was
going viral or where you were talking about there needs
to be some type of retirement plan for hip hop artists.
Speaker 2 (21:06):
Well, first of all, I mean that's a two sided question.
First of all, artists can't You can't retire from art.
I don't even know what that means. Okay, And you
know hip hop and being what I do in creating,
that's it becomes a source of income. But it's not
a job, it's a life in it. You know, when
(21:27):
you're an artist, you're an artist, that's what you are.
You paint, you sculpt, you direct, you write films like
you are what you are like, So there is no
retirement from that.
Speaker 3 (21:38):
That's a lifelong commitment.
Speaker 2 (21:40):
If you're really that I'm The other thing I want
to say before answer is that, you know, I'm very
comfortable with somebody looking at me and saying he's a rapper,
he's an MC. You don't have to say nothing else
about nothing else, And I'm good with that. I don't
need to, like, like, I'm not gonna undermine a craft
that has changed the world by sheepening it and saying like, oh,
(22:02):
I have to do other things to validate my existence
because this ain't enough.
Speaker 3 (22:06):
That's bullshit.
Speaker 2 (22:07):
This is enough. Hip hop is enough, you know what
I'm saying. Like I started death Jam, you know, I
came up with the term goat.
Speaker 3 (22:15):
You know you have any stocks?
Speaker 1 (22:17):
Do you have any ownership?
Speaker 2 (22:18):
I'm going the piece of death Jam early on. But
the thing is, it's, you know, there's two parts of
that conversation too, right, like, yeah, I'm doing great, but
that's not really the What it is is what we
get caught up in sometimes is And that's the one
thing about the new generation that's very interesting, and you
got to be able to make the fine distinction. What
(22:39):
Miles Davis did for music has nothing to do with
his bank account. Don't make those things the same. That's
a that's a big mistake. There's nothing wrong with monetization.
You should capitalize, you should maximize. You should optimize everything
you're doing. But don't get it twisted. You can make
a cultural impact and not necessarily monetize it. The right
(23:00):
brothers ain't make no money for cracking the cold on
the plane you dig like, like, but they they impacted
the world, so like, I get it, but they're kind
of separate, right, okay, so so so and then what
was the first part of the question you had asked?
Just that first part because we went off on a tangent,
which which one the one I asked the Ferrari asks? No,
(23:23):
the one you the Ferrari about about death Jam, about
the stock in death Jam.
Speaker 3 (23:29):
No, No, before I don't know, it might be.
Speaker 5 (23:35):
How you driving, but I was really listen to you.
Speaker 2 (23:39):
Yeah, but it's just like bottom line is it was
like the true sides of it, the money and the
and the music and the.
Speaker 5 (23:46):
Oh you was talking about like you don't like how
the new generation is uh is trying to kind of
base people's success based on the money in there.
Speaker 2 (23:54):
Yeah, that's a very that's a slippery slope. Right, that's
a slippery slope, because that's not it doesn't matter how
much money Prince had, bro say less.
Speaker 3 (24:04):
That's a different skill set and it's important. I'm not bro.
Speaker 2 (24:10):
Like you see her shirt right there, that shirt you
have on right there, that paid him full shirt.
Speaker 3 (24:14):
The real guys in that movie.
Speaker 2 (24:15):
I hung with them every day from age seventeen to twenty.
The real guys, like the real like like the real
Alpo and the real rich Porter and not Rico Alpo
and the real rich Porter and the real Az.
Speaker 3 (24:28):
Those are my friends. So what I'm saying is, like,
how accurate was that movie? Huh?
Speaker 1 (24:33):
How accurate was that movie?
Speaker 3 (24:36):
It was fairly accurate. Okay, it was fairly accurate.
Speaker 2 (24:39):
It was on you know, some of it was accurate
because you know, yeah, it was fairly fairly you know.
It was some changes made to it that I'm sure
a Z would feel he you know, but it was fair.
Speaker 3 (24:50):
It was some parts of it that was it was real.
Speaker 2 (24:52):
Like the impact on the culture in Harlem at the
time was it was all that. It was probably even
more impactful if you lived it seeing it, you know
what I mean.
Speaker 3 (25:02):
You know what I'm saying.
Speaker 6 (25:03):
We'll be right by, stay tuned with more of the
ball or Alert show. So we all of us in
this room, we know that you are a legend, and
I just want to know what do you want your
legacy to be?
Speaker 2 (25:19):
So, you know what's funny, nobody gets to correct their tombstone.
You don't know what your legacy is gonna be. And
why do we know that? Because if I put this
bottle of water on the Internet and say it's a
bottle of water, somebody's gonna.
Speaker 8 (25:33):
Oh, it's actually a plastic thing without Oh, actually have
some It couldn't be vodka, could like, they're going to
beef about this, right, So I don't worry about legacy.
Speaker 2 (25:43):
It's about being in the moment. It's about just planting
the seeds. You know what I'm saying, Like, yo, listen, man,
apple tree, keep growing apples to it's finished. Man, orange,
keep growing oranges till it's finished. Like all that legacy.
I don't know, you know what I'm saying, because everybody's
gonna remember me for something different.
Speaker 3 (26:02):
You know what I mean? What I want to do is,
you know, I just want to do.
Speaker 2 (26:06):
Dope shit and do cool shit my entire life and
show people that it's possible in that dreams don't have
deadlines and you could keep getting it and keep having fun.
And that's the because see that's the thing that people like.
That's the one thing we got to remember. Everybody's so
focused on getting the money. And the money comes, it does,
it really does if you're great at what you do,
But are you having fun? Like are you having fun?
(26:28):
Like like's I don't like, I don't ever hear it.
Like the reason I started getting in the rhyme and
MC and the hip hop is to have fucking fun,
to have some fun, you know what I'm saying, Like,
the only vision you want money is to have fun.
Like people forget that. You don't want money to like
the craziest thing. The only reason you want money is
to have fun. That is the only reason fun. And
(26:49):
take care of you because even taking.
Speaker 3 (26:51):
Care of people is fun, like.
Speaker 2 (26:54):
Even being there for your mama, It is fun being
there for different people. So it's like, so we can't
get caught up in like just money, money, money leading
with your wallet leading with you what it's like, Yeah, okay,
we're gonna get that, okay, prime example, like with the music, right, listen,
a rapper. He comes out, he's talking that money talk.
Speaker 3 (27:15):
You love it.
Speaker 2 (27:16):
Twelve years later he's still talking that money talk. Now
you're looking at it like, dude, do you have anything else.
Speaker 3 (27:22):
To talk about?
Speaker 2 (27:23):
Like, my god, please just just could you put a
black T shirt on and talk about taking fucking necklace off?
Speaker 3 (27:31):
Talk anything? Please? Please? Bro?
Speaker 2 (27:35):
Like yo, did anything happened recently that you care about
a little bit?
Speaker 3 (27:42):
Right?
Speaker 2 (27:42):
So those are the So that's what we gotta remember,
because you know what, all of usdden here we different generations.
Speaker 3 (27:48):
But I bet you know Bob Marley, you god damn right,
you just I'll just watched this movie on the planet.
Speaker 2 (27:53):
You know, you see that and you know why you
because he talked about something, because he has something to say.
And guess what, love free. And you don't care what
Bob Marley had in the bank. You might have died
with a half a million, do you care?
Speaker 3 (28:06):
No?
Speaker 2 (28:06):
And that because that's not the metric for success. It
is the metric for financial success, but it's not the
metric for cultural success. Bob Marley did not have to
be rich. He was rich, and what he did and
what he created and what he put in the world,
you know, what I'm saying, that shit matters be you
know what I'm saying. Like I was talking to somebody earlier.
That's why I said, like, you got these dudes, the
(28:27):
first thing they want to do, they won't leave with
their wallet, you know what I'm saying. But Homie, the
wallet can't uncorner.
Speaker 1 (28:33):
You, facts will it can't?
Speaker 2 (28:37):
You know, a wallet can't you know, it could get
you access to somebody who wants access to that wile
we know what that is.
Speaker 3 (28:44):
But that's a different conversation, is what it is.
Speaker 2 (28:47):
Maybe you're comfortable with that, great, But I'm just saying
it can't uncorner you, you know what I mean.
Speaker 4 (28:52):
So that's that's kind of anything that I appreciate it.
Speaker 1 (28:58):
Oh, some they did.
Speaker 3 (29:02):
I watched it happen.
Speaker 2 (29:05):
Commercial. Yeah, nobody, nobody was on that, and you took
a chance for a gap commercial as well. So I
talked about it. So he's talking about a long time
ago I had. There was a Damon John who's on
a Shark tank. Him and Keith and some other guys.
They started a clothing line called Fooble Forced Bias. I'm
(29:30):
one of the owners of foolble Was. We did that
and it was a nineties I don't ninety something. So
it did well, it blew up. But one of the
things I did was I had to do with Gap commercial.
I wore a fooble hat in the Gap commercial, you.
Speaker 3 (29:46):
Know what I mean? Like, and now to think it
was yo, you know what bottom line is, this is
not gonna hurt them.
Speaker 2 (29:55):
They got a trillion doledge and it's gonna help my
homies and it's gonna help us.
Speaker 3 (30:00):
And so I just made that decision. Listen. You know
we read it in.
Speaker 2 (30:04):
Mythology all the time, the Trojan Horse. You know, we
know about this Troy. You know, I mean, it is
what it is, you know what I'm saying. So like, listen, man,
in life, you got to be aggressive.
Speaker 3 (30:16):
Man, you know what I'm saying. You gotta go get
that thing like.
Speaker 2 (30:20):
Yeah, oh of course, oh yeah yeah for us bias
on the load, yeah yeah, yeah, gotcha surprise surprise yeah yeah, yes, yes,
I absolutely planned for yours.
Speaker 3 (30:36):
Yeah, So it was planned for you to do the
commercial and say I'm wearing our plan to do it.
I didn't. I didn't tell them I was planning, So
they didn't know that.
Speaker 1 (30:46):
No, no, they didn't know what kind of hell it
was either no.
Speaker 2 (30:48):
They said, well, you know, you can't wear this hat
because it's it's not a you know, it's not you
don't know it's not you don't have a clearance.
Speaker 3 (30:56):
I said, I don't worry about it. I own it.
It's like, okay, that was that of the infamous, but.
Speaker 1 (31:07):
You knew he was doing something big company but he was.
Speaker 2 (31:10):
Of course, of course listen, of course, like I put
like DMX, DMX's first record, well not his first record,
but his first joint that you know, we put him
out there.
Speaker 3 (31:24):
That was on my four three two one song. I
introduced DMX to the world, and you know, and.
Speaker 2 (31:29):
When I shot you, I introduced Foxy Brown to the
world and put you know, Damon John in the morning
we started death jam, right and then you know, you
introduced the term goat to the world, and you know,
you you know, like and then we now I'm just
telling you all the different things like and like you know,
like Bill Clinton's inauguration, like I was the first rap
(31:49):
orders that I wrapped up the inaugurations, and you know,
like all of these different things, like all of that
only happens because I've really loved to get into that
notebook and write them rohns. Lebron's life only happens because
he loves bouncing that ball. Yo, you gotta love like
like man, everybody wants to shape pop Champagne in the
(32:13):
locker room. You gotta love it first, you know what
I mean? You got and you gotta define what winning
is for you, what that means to you too, because
you know, like I don't like, I'm not going to
look at my stream and look at this guy's stream,
and if he has, I have to look at Okay,
(32:34):
where am I coming from, you know, and where am
I going? And I have to look at my life.
It's like some in some certain certain sense. You gotta
play against yourself too. You know, you can't get too
caught up in that because you know, as human beings,
we have a tendency to focus on anything that we
think is doing better than us, and that can make
you start sliding, to get you in a negative space.
(32:56):
So you can't do that, and it can make you
think you're not progressing either exactly, and that creates a
feeling which attracts more of that same shit and over again,
so you get stuck.
Speaker 3 (33:06):
You feel me, Yeah, all right.
Speaker 1 (33:08):
So before we get out of here, we got something
called a pep talk where you look at the camera
and you give them some words of motivation. Okay, and
now we have a time for lkj's pep talk.
Speaker 2 (33:18):
I would say the pep talk would be you could
do anything you put your mind to. That's these are facts.
The keto is that you got to be open to
receiving what it is you want to do, and you
really gotta put yourself in a a in a space
of gratitude and and go for it wholeheartedly. And you can't.
(33:39):
And the other thing I would say is that in
order to be a winner, you have to be comfortable
with the idea that you might lose. You know what
I'm saying, like like, you can't win if you're afraid
to lose.
Speaker 3 (33:54):
You date so and.
Speaker 4 (33:57):
Before you do that, we have something for you.
Speaker 3 (34:03):
Man, your abs are gonna be gone in there's some
more cupcakes.
Speaker 4 (34:08):
So this is from ninety six point one to be
in Duncan. And we just wanted to give you this.
Speaker 3 (34:13):
Oh yeah, yeah, yeah, just leave it right there. Oh
you're going over it for me? Oh wow, Oh that's crazy.
Speaker 2 (34:25):
And who.
Speaker 3 (34:28):
Dunkey FLA's fired, Okay, it was a smart move. He
showed it. The logo all over me, slick ship. I
got something for you. Surprised did you make the donuts?
(34:50):
Very cool? Thank you. I can't get enough of baller Alert.
Speaker 6 (34:54):
Follow us on all social media platform at baller alert,
log on to baller alert dot com.
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