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December 29, 2024 43 mins

Episode 353 - “Atlanta Promotors” Feat: Ferrari Simmons & You Know BT Produced by: Baller Alert

Topics Include: How To Run A Club, Hookah and Sections Changing The Club, Being On Your Phone, Affording Women, Promotors Role, Paying DJs, Valet Service, & More

The Baller Alert Show
Featuring  @FerrariSimmonsMusic   @youknowbt
":The Culture Deserves It"
IG: @balleralert
Twitter: @balleralert
Facebook: balleralertcom

See omnystudio.com/listener for privacy information.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The broadcasting live from Atlanta, Georgia. Went to the ball
Alert show.

Speaker 2 (00:10):
I go by the name of Ferrari, I go by
the name you know, beat Town. We got by botching
to the show, Fellas, this is a special show. Biddy
saw one of the we had with a couple of
who do we have on the show? We had DJ
cas Oh, yeah, we had cash and we talked about Yeah.
He was like, we gotta get on here and we

(00:30):
need to talk. I was like, well, who's gonna bring
He brought the heavy hitters, and he brought the heavy
hitter the heavy architects. The architects. That's that's the perfect
of that of the Atlanta nightlife. Biddy in particular, was
one of the first people to give me a job when.

Speaker 1 (00:47):
I moved to Atlanta. I literally moved to Atlanta.

Speaker 2 (00:49):
Because he said, yeah, I got you that that's really
that's a terrible thing for someone to say, yeah, just
just move everything they they got going on.

Speaker 1 (00:58):
My daughter was one.

Speaker 2 (01:00):
I left to Atlanta because he said, yeah, I got you.
I'm gonna I'm gonna do the best that I can.
And he had me running around in the clubs. I
didn't know what the hell I was doing. I was
just going all over the to do I was doing that.
So Bitty Barnes Bachi abe wow, yeah, please introduce yourselves.

Speaker 3 (01:23):
My name is mister Biddy Barnes. I'm from the Bronx,
New York, and I am one of the architects of nightlife.
I've been doing parties since nineteen ninety two ninety three.
I started with Al Entertainment ag Entertainment. I met him
at one of his parties actually at Ethiopian Vibrations, and

(01:47):
Mike Squib was like, I want to introduce you to somebody.
I think y'all should be friends, and introduced me to
Al and from that day we just clicked. And then
one day he introduced me to AID and that's where
that's where, that's where it really starts because ab gavers
Friday nights over there. That'sols Yeah, I remember I had
Friday nights aso. But go ahead, what's the first?

Speaker 1 (02:08):
What's up? What's up? I'm Bachie uh the first? Yes,
that's so.

Speaker 3 (02:15):
But they call you big Bachi.

Speaker 1 (02:16):
Yeah. So, me and my brother two years apart. We're
from College Park, our parents are from Ghana. Bachi's our
last name. But I started throwing parties in really high school.
But college I went to West Georgia. Uh started my
entertainment company with my boys A and then Uh, it's
funny my cousin Pat Oh. Yeah, Russell. They used to

(02:37):
hold down Georgia Southern. So they had their crew at
Georgia Southern called Steady Rising. Had Bai and was Georgia.
Then our girl Nicole Martin, she was at Georgia State,
and we all grew up together. So everybody threw parties
at their colleges and when we would come home, we
had an umbrella company called Certified Crumptents. Through college, we
all was the man or the woman at they school

(02:58):
and then when we came home, we threw the parties.
So by the time we graduated, we already had a
name in nightlife in Atlanta, and so when we graduated,
we were still throwing parties and we already had a crowd.
I met both of these guys on our way up.
Ab was doing his thing, Biddy was doing his thing
with AG and I think I was like the first

(03:20):
young guy who came to him who had a crowd.

Speaker 3 (03:24):
And from that before social media, before.

Speaker 1 (03:27):
For social media, before we started doing the Texas. You
know what I'm saying, the text blasts and all that stuff,
and then.

Speaker 3 (03:33):
The truth is the niggas came out of nowhere. He
was like, where did these guys come from?

Speaker 1 (03:38):
We came out of nowhere to the Atlanta mainstream nightlife.
He's right. But if you were from our side, if
you from here and you went to college anytime doing
from two thousand to two thousand and eight, you knew
about us. And then we kept it going. You know
what I'm saying. So, and then from that graduated to
some ownership. So got saft buckhead. I have a tax

(03:59):
office business. Got you got a tax office too. Yeah,
I've been doing taxas fifteen years.

Speaker 3 (04:03):
That's his ship. That's the bread and butter. Hey, what's up, sir?

Speaker 4 (04:09):
My name is ab Washington, Washington, d C. Who swim
is the godfather? Sir? H I started uh the business
in d C. I started as a DJ, went up,
stopped promoting, did some clubs in New York, Washington, now Atlanta,

(04:31):
and we moved around up and down. During Super Bowl
doing Super Bowl All Star weekend. Biddy was there.

Speaker 3 (04:37):
He ain't doing it right. Let me do it for him. No, No,
we're not doing that. That's a Washington. A Washington started
throwing parties in DC as a DJ. He went from
a DJ HI the DJ because his door was so busy,
he started working at the door. The owners of the
club that he worked at told these guys that killer
Manjar in New York, I got your manager. They sent

(04:58):
Aid to New York and became a manager of Killer
Manjary in eighty eight eighty nine, which is a huge
club in New York at the particular time. That's where
Abe learned all of the background of how everything works.
This is why all of this shit makes sense. So
Abe comes here, he leaves New York, comes to Atlanta.
During this time, me and Al had already started doing

(05:19):
these little parties or whatever. But then A pops in
and he has an idea. So Abe walking around the
city finds Essos. After he finds Essos, he goes to
the radio stations. I can't remember the person name he
spoke to, and he told him listen, there you go.
He said, listen, I want to do a live broadcast
at my club, Essos on Cortland Street. And they were like,

(05:40):
live broadcast, what is that? They didn't even know, So
he said, listen, your partner station. What's that called kiss
in DC? Call what you call it, They'll explain it
to you. He called them to explain it to him.
Abe created the first live broadcast in Atlanta that blew
everything up. Then he said, hey, you guys can have
the party. I don't even want my name on the radio.

(06:01):
Put your name on the radio. That's where the change
of the game was.

Speaker 2 (06:05):
That's fire, all right. So I want to start with
ad because a lot of people all I've never had
a problem with ad A treats me very well.

Speaker 1 (06:20):
I don't know why, but people be like, man, Abe's
an asshole.

Speaker 4 (06:23):
Fuck e damn A.

Speaker 1 (06:25):
What the hell you did the pistols?

Speaker 5 (06:28):
You know?

Speaker 1 (06:29):
Could you treat me very well?

Speaker 4 (06:30):
Let me let me tell you something. It's the nature
of the business.

Speaker 1 (06:33):
Okay.

Speaker 4 (06:34):
People don't understand the night life is really a business.
I run it as a business, all right. So persaying
you come to the door, I said, yo, you gotta
pay now, I'm an asshole, right, you come to the club.
Let's say if we have some moves on regulation. Yeah, man,

(06:54):
you can't come. You have a dress code where we
have this and that. You're an asshole. You know this business,
you can't have everybody love you otherwise ain't gonna make money.
It's true, you know, so people taking personally, I can
never understood why they think the night life persueing the
club business is just a game. So I usually ask

(07:16):
people say, yo, what do you do for a living?
Blah blah blah. So let me ask you a question.
You work in the store, men's store or you know,
clothing store. If I come there ask give me a
free jeans, will you do it?

Speaker 5 (07:26):
No?

Speaker 3 (07:26):
I can't.

Speaker 4 (07:26):
You know I can't do that. Well, I can't let
you in for free because at the end of the night,
I gotta pay security, I gotta pay DJ, I got expense.
If I'm not gonna make money, you're not gonna stand
there say yo, abe here, let me chip in. You'd
be like I'm out. So when you don't give people
the way they what they want, all of a sudden,

(07:47):
you you know they'll see you as an asshole. So,
like I said, I'm not in this business to be
loved or this. I respect my customers. I love the business,
but I have rules. Regulation. Obey the woos on regulation.

Speaker 1 (08:02):
That's it.

Speaker 4 (08:04):
Not only if you want to time on this.

Speaker 1 (08:08):
I mean when I first met Ad, I thought he
was on some bullshit at first too. I'm gonna keep it,
really I did. But what I learned, what I learned
as I got older, a lot of people don't didn't
respect what we do as a real business. You see
what I'm saying. So, and the difference between me and
him when we came in the game. A lot of

(08:29):
our friends was our core audience at first. Right, So
if I've been letting you in Ferrari since we've been
in school, now you see me like, damn botch you.
I told such such a why can I get in?
So typically I would let that person in. But then
when I learned is it is a business and you
gotta respect this shit as a business. And a lot
of people don't you understand what I'm saying. So, if
you got a party with five hundred people in there

(08:49):
and you don't let in two hundred and fifty people,
you look around, you think you're done, made some money.
At the end of the night, you count the money.
What the fuck you let everybody in free? So what
I learned from Abe and Alex Biddy and people who
are a little bit uh more vetting the game than
I was. You got to treat this shit like a
business from the jump, because at the end of the day,
you don't have to like me, but you can respect me.

(09:10):
And in this game, respect goes further than liking somebody
because you always hear about such owner. Damn, we're finna
go over here, all right, fuck it, we're gonna let
me get my money because I don't even want to
deal with this shit at the door. But then you
got your man party over here. Oh boy, we're good
over here. Were fine at first. I used to be
the you know, the good person, but then you want

(09:31):
to be the respected person because that's how you make
your money. Because guess what, at the end of the day,
two or three years, these people that's coming to your party,
that was your friend, you ain't gonna hear from. They
don't give a fuck about you, you see what I'm saying.
So it's business at the end of the day. So
that's just what it is.

Speaker 2 (09:44):
Do you guys think hookah change the way how parties
are because now that I see I see hookahs and
sections more than the dance floor. Does that create more
money for you to get or is the the dance floor.

Speaker 1 (10:01):
How do you guys?

Speaker 3 (10:03):
You know, the.

Speaker 1 (10:04):
Dance floor ran away? So in Atlanta, and correct me
if I'm wrong. The landscape of the music controls the
night life, correct all right? So when you saw a
dance floor in Atlanta clubs, they was making musics where
you were dancing, correct, right. But then when the music
changed and it was less about dancing and it was
more about popping bottles being vip trap music. There you go.

(10:27):
Then the music dictated the way you ran your club,
so it was about vip and buying sections. You understand
what I'm saying. And then the hookahs came into the
game too, and I think, you know, no disrespect. Nowadays
rappers rap about a lot of rap about using the
drugs instead of selling the drugs. You understand what I'm saying.
So the whole night life experience has changed because the
music has changed.

Speaker 3 (10:50):
I want to tap into that a little bit. The
consumer controls what happens at the club. You guys have
to know that, right. And so in two thousand and three,
Vision Open. I think that Vision was the greatest, the
greatest thing, and the worst thing all at the same time.
Because prior to Vision, Atlanta has two worlds Atlanta and

(11:14):
then everybody else right, and so people from Atlanta always
partied where they was from south side, west Side, east side,
north side, and then people who transplants who came here
for school work, whatever, they partied Midtown, Buckhead and shit
like that. In two thousand and three were now open Visions.
It was a big club. So it collapsed everybody all
into the same place. And then when he started doing

(11:36):
parties with trappers and Jesus and all that, then it
made people who were south Side, east Side, west Side
who wouldn't come into the city gave him a reason
to come into the city. So after a while, niggas
didn't want to dance no more. They wanted VIP sections.
Even the regular person that had a nine to five
job that it really wasn't for them. They wanted to
be a part of that. They wanted to be in

(11:57):
a section and.

Speaker 4 (11:57):
Popet bottom and a Vision we had a days for
actually there was that was that was up there in
the bottom.

Speaker 3 (12:04):
But Vision was also the place that had about ninety
VIP sections, and that created a reason for regular people
who never bought VIP sections because prior to Vision, there
was velvet room in the velvet room. There was big
dance floor and VIP sections. Regular people didn't buy sections
in there. Only VIP people bought sections. Football players, basketball players, hustlers.

(12:26):
At Vision nine to five people bought sections.

Speaker 1 (12:29):
Okay, And the sections here's the key. The sections was elevated.
Were on the dance floor. I look up, you look
to see who in vi P, and when I'm in
vi P, I look down to see who on the
dance floor. Was that purpose? Okay? If I'm if I'm
gonna pay extra, I need to be seen and the

(12:51):
people that see me gonna be below me, so that
you know that's that's just how it is.

Speaker 4 (12:57):
Let me break it down from my point of view, okay,
And I'm gonna break it down from both from the
club owner's side and from the customer side.

Speaker 1 (13:05):
Okay.

Speaker 4 (13:06):
The night life people keep saying, I know we're from Atlanta,
we talk about a land. As far as nightlife, I'll
be honest with you, the night life is dying all over.
You know you guys have some club owners elsewhere. Let
me tell your slow blah blah blah. Part of it
could be financial. People don't have money. In Europe. A
lot of big clubs are closing down there. They're blaming
the social media. They were saying, a lot of young

(13:26):
people don't want to go to the clubs no more.
They would rather stay on the social media.

Speaker 1 (13:30):
That's what I hear.

Speaker 4 (13:30):
Yeah, a lot of clubs is shutting down as far
as here home. Club owners. Let me tell you from
what I've seen club owners. First things first, they don't
want they don't wrun the business like business right. Two,
they forgot the customer service. They don't give no customer service.

(13:53):
Talk about three gouging they think. You know, there are
a lot of club owners just got into the clubs
because Atlanta is probably one of the easiest place you
can get a liquor license. I can go find a building,
slap some painting, some lights, put some sofas, sound system,

(14:13):
you know, go get a liquor license. If I can't
get a liquor license to the nightclub, I can get
a liquor license, a restaurant license, open it and running
at the club, parking ownership charging people forty fifty sixty
dollars to part.

Speaker 3 (14:26):
Yeah, that's crazy.

Speaker 4 (14:26):
Okay. When I say club owners, let me include the staff.
The staff they don't get enough training. How to handle
the customer, give them customer service. DJs, they don't care
about their art. They come and just play whatever they
want to play, this and this and that. That's from

(14:47):
that part. Now let me take you from the customer
point of view. The customers are confused. They don't know
what the fuck they want. They don't come to the
clubs to party anymore. Like but you say, partially, I
think the problem the music. The music has been coming
out the last what five six years, ten ten years?

Speaker 1 (15:06):
He gave a party to it.

Speaker 4 (15:07):
That's why if you noticed a lot of R and
B NICs are getting popular now in the city because
you can dance to it. That's true, okay. And the
customer don't know what they want. They want to come
to your club one o'clock just to party for one hour.

Speaker 1 (15:24):
That shit is crazy, you know it's crazy.

Speaker 4 (15:26):
I mean Jamin the pre dot to Day posted something saying, YO,
can you please if you book me from now as
a DJ, see if the crowd can come there twelve o'clock.

Speaker 3 (15:35):
So he told him book me for twelve thirty. I
want to be on d don't put me to DJ,
that's what he says.

Speaker 4 (15:40):
He's right, people show me Yo, when I opened the
door ten o'clock from ten to midnight, twelve thirty is nothing.
So you know I have a saying like, oh shit,
the airplane landed. It's like, you feel like everybody's coming
out the same time.

Speaker 3 (15:55):
Yeah, So it goes back to my point again. You
know why that is because every body wants to be
VI and P. I keep telling you, when the opportunity
came for a regular person to feel like he was special,
they wanted to op all the way in. The regular
person doesn't come to the club. He don't have to
have no money. He not coming to one thirty.

Speaker 1 (16:14):
The fuck you doing that?

Speaker 3 (16:15):
You need to be there.

Speaker 4 (16:16):
Tenure your promoters, your promoters. When we used to promote
to be at the we used to shop a nine
thirty the club. Make sure everything's right, make sure the
sound is there, make sure the DJ's there. Boom boom boom.
Opened the door. Now you promoters, they don't be shop
up to one o'clock and like, yo, yeah, celebrity, you're

(16:38):
just walking.

Speaker 1 (16:38):
To be honest with you, though, the difference between when
you started, you started, even when I started, and now
is two things. The main one is saturated and what
I'm saying, is all the promoters ex promoters in Atlanta
are owners now right, True, that's number one. So it's
too many clubs. It's too like when I was going
to Visions and buying sections. You went to Visions on

(17:00):
this day. You went here on this day. You didn't
have a bunch of options. But the biggest thing that
you I think you said it. The biggest thing is
social media. I'm gonna break the shit down back in
the day, right, in order to be seen, in order
to see what's going on, in order to hear from somebody,
you gotta be there. You ain't come last night. But
now with social media, right, you can see it. Everything

(17:22):
in the part of your hand.

Speaker 2 (17:23):
Saw what you missed last night.

Speaker 1 (17:24):
So I was just talking to this lady and she
was telling me about how her son goes in his
room and don't come out. I said, my son do
the same thing. I said, wy, he gotta come out though,
because everything he needs is in his hand. If you
ain't go to the party last night, you can see
it on social media. If you want to see what
Ferrari was wearing last night, you can go to your Instagram.
You see what I'm saying, if you want to see
what everybody's talking about, you visit a blog site. Back

(17:45):
in the day, you ain't have to do that. You
had to be there. You don't got to be there
now because it's all in your hand. That's what's really
killing night life. And nowadays less is more. So you
want to be in intimate settings, Like when I go out,
I don't want to go out where it's two hundred
people on my back smelling like weed. I gotta stand
in fucking line. Like you don't want to do that ship.

(18:06):
You want to go somewherehere it's cool and where say
it's somebody. You see what I'm saying, Less it's more.
That's why we got saws. It's a small lounge because
that big ship is dead. Like nobody want to be there.
You know what I'm saying is to be honest right now,
no shade. The people who really club like for real
are young people or people who don't people who haven't

(18:29):
experienced it before. You know what I'm saying. Even y'all,
Like y'all was here when Jeezi was throwing parties, being
math parties or whatever you want to call it that era.

Speaker 4 (18:38):
It's like every generation things change.

Speaker 1 (18:44):
This generation changed technology now is like's I give you
all example, these motherfuckers was coming out with silent parties, bro,
you remember that that was the thing, a silent parties.
So just to think about a motherfucker coming to the club,
give you some headphones and everybody's partying and we're not

(19:05):
talking to nobody. What the fuck is that? But at
the same time, that's what that's that's what we had
it though.

Speaker 2 (19:12):
I will remember one time I'll never forget. It was
a New Year's E party I was hosting, and everybody
in the.

Speaker 3 (19:18):
Club was on their phone exactly they were.

Speaker 2 (19:22):
People were having a good time, but people were like
this having a good time, and I was like, damn,
put the phones down.

Speaker 1 (19:31):
All the people that's on their phone, they're making it
easier for the motherfucker people.

Speaker 4 (19:35):
What's going on?

Speaker 1 (19:35):
What's going on?

Speaker 4 (19:36):
But you makes you antisocial?

Speaker 6 (19:40):
Everybody's anti social, Like even like thinking about this means.

Speaker 1 (19:44):
That's why, that's why there's the merge of social media.
You don't got to be you don't got to be social.
You know what I'm saying. You like the girl, you
won't say nothing to it, but you're gonna like a
you're gonna like a post, but you don't have.

Speaker 3 (19:55):
To talk to face to face, face to face the
other way.

Speaker 1 (19:58):
Guess what she can deny you. She can deny you
on technology, you good. But if you tell you to
your face, like, man, what the fuck? I ain't talking
to you? Yeah, you're saying that shit hit different, you
know what I'm saying. But if you don't get a
reply on the DM and you don DM one hundred girls,
as long as you get two or three back, you good.
You see what I'm saying. But if you won't go
out and talk to one hundred girls, see what I'm saying.
So that's, in my opinion, that's really what it is.

Speaker 4 (20:20):
Shit all the time of niggas do know how to
talk to girls? Ain't?

Speaker 5 (20:23):
Well?

Speaker 6 (20:23):
You know what I've noticed just this past years, I've
noticed it used to be like where people would go
to the club and they'll be happy to bring ten
fifteen girls to the club.

Speaker 1 (20:32):
Now I'm like.

Speaker 3 (20:34):
Man, where y'all where y'all girls at?

Speaker 1 (20:36):
You know what I'm saying?

Speaker 3 (20:37):
Like dudes in a section with seven eight dudes? I'm like,
where y'all girls at?

Speaker 1 (20:42):
You know what that means though?

Speaker 4 (20:43):
Right?

Speaker 3 (20:43):
Tell me, huh cool, they can't afford it.

Speaker 1 (20:47):
That's what I said. Hit me out, Hit me out.

Speaker 4 (20:48):
Hear me out.

Speaker 1 (20:49):
If the dudes with the bag, he can buy the
section by himself and control who comes in the section.
When you see eight hundred people over there, ten of
them split a thousand dollars, You understand what I'm saying.
Second section two thousand, You got ten tim boys put
up two hundred dollars a piece. Now you have to
do a crime for extra risbands because it's a sausage
party in your section. I mean, that's the truth all

(21:11):
about you.

Speaker 4 (21:12):
But you know, hear me at the bars people, you
have to get this mind. You don't have to be
in the section as you do. No hall, no things
have to change them. You have to be You don't
have to be in the section.

Speaker 1 (21:28):
It ain't about what you say. It's about the females.
The female is not gonna talk to by sitting at
the bar. And this is what I'm saying. She wanted
the god buying boles.

Speaker 4 (21:37):
For real, for real, you can come to a club
if you don't have a section post off by the bar.
He was crazy. You don't have it. You can't afford
it right, meet one girl, buy a couple of drinks
and just talk to her.

Speaker 1 (21:51):
That's true.

Speaker 3 (21:52):
Let me say something real quick. I was raised.

Speaker 2 (21:54):
I was raised, and I feel like I have really
good o g's around me.

Speaker 1 (21:57):
B it b in one of them.

Speaker 2 (21:58):
I was raised and talk that a party is ran
and circulated around women. I feel like if they show up,
if you cater to them, it's going to create a
great atmosphere for everyone to have.

Speaker 4 (22:12):
It supposed to be.

Speaker 1 (22:13):
That's how it's supposed. That's why he said, the R
and B parties is working like. That's why when we
were doing Cassette, right, the whole thing Hannah created and
Kenny Burns we created Cassette was to give you an
experience about something that you had back in the day.
That's why the artists were artists, Nostalion artists. That's why
it was really about R and B. Mostly because if

(22:35):
the women have a good time, everybody else is gonna
have a good to go. And so if the women's
on the dance floor singing, dancing or doing whatever, then
the guy's gonna come too. If it's an R and
B party, you can't look all that tough at the
R and B party, You singing fucking Jodsy. You understand
what I'm saying, So which one is it? So what
I'm saying is the art not real? So the R
and B party, if it's done right, it's supposed to

(22:55):
create that atmosphere where everybody's having a good time.

Speaker 2 (22:57):
Give me, that's the most fun parties now be because
it's just.

Speaker 1 (23:01):
But when you got and you drinking, what do you
start doing? Start singing exactly and.

Speaker 6 (23:08):
You socialize, you have you have a good time. But
I don't like these fake R and B parties. And
when I'm talking about these fake R B parties, they
say it's.

Speaker 3 (23:15):
An R and B part and then they play and
you go, where's.

Speaker 1 (23:20):
R and B? We played?

Speaker 6 (23:21):
Y'all play trap for two hours and play R and
B for thirty minutes and get us to walk through
the door.

Speaker 4 (23:25):
Because you know, you know what a lot of DJs,
there's not a lot of DJs that's call R and
B all night long?

Speaker 3 (23:31):
Can the djna have a real deep bad who.

Speaker 4 (23:34):
Got music knowledge and you know in those music.

Speaker 1 (23:37):
But Atlanta now is not a club times a restaurant time, yo.

Speaker 3 (23:41):
So let's said that, But let's also do this right.
Another big problem is that promoters don't know the role
of what a promoter is supposed to be and.

Speaker 4 (23:51):
Do what existence.

Speaker 3 (23:54):
So that's that that.

Speaker 4 (23:59):
You owner, don't say that what no, no, what I
about say. There's some a lot of them. Let me
rephrase it, a lot of them. They call themselves a
promoter promoter.

Speaker 1 (24:09):
Yeah.

Speaker 4 (24:10):
Let me tell you one of my promoters, I told
you this by good night, right, one of my promoters.
Usually what promoters that we give them, you know, copp hookah,
com bottles. I saw promoter my surrounded with girls any section,
smoking the hookah, doing drinking the bottles and on Instagram.

(24:32):
So I called him. I said, listen, the house is
almost full. Go around shape. People say thank you for
coming me some new people.

Speaker 1 (24:38):
So for now, people don't do that.

Speaker 4 (24:40):
You know what he told me, I don't know a promoter.
I told him, what are you? He said, I'm lifestyle specialist.
Oh ship, I don't know what that ship means? I said,
Kenny birds. Kenny has a right to say that. So
that's when I say, Yo, these people came to support you. Yes,

(25:03):
but at least at least he can do is just
go around, you know, give him some data. Thank you
for coming out, blah blah blah, and go back to
your seat.

Speaker 3 (25:11):
So let me, I'm gonna say something. Hey, can you
be man? Can we be mad? Right? This is the
truth and this is the super truth. Maybe, right, just
maybe that the early promoters worked so hard and did
the job so well that people wanted to be promoters,
not to be promoters, just to get the look that promoters. God,

(25:31):
they could care less about the business, they could care
less about the money, but maybe they wanted to look
so they can get girls and attention and stuff like that.
Because for all intense purposes where I come from, promoters,
you have three elements. Right, If you got a couple
people on your team, somebody's the cool guy that attracts
the people truth, and then you got the guy that
handles the business. And then then you got the guy

(25:52):
that's willing to do whatever it takes to make sure
that the event runs right. During the process. Now it's
just people. They're not do people not putting up there
money to do parties no more. They work with the club.
Somebody's handling in and they're just waiting for a little payout. Hey,
oh you got two twenty here's two seventy for you,
here's two fifty. You can't sustain off that, so you
got to go get a job.

Speaker 4 (26:11):
No, you know what I think the problem the art
of promotion. The generation never passed it to the next
generation and then changed. No, social media has changed it
old my guys, how many flyers have you done? How
many fliers now? Social media? It's like you say, it's

(26:32):
a click away, you know, but the being more personal,
That's what I was going to say, thinking the customer, what's.

Speaker 3 (26:42):
Wrong with that?

Speaker 1 (26:44):
But y'all, y'all are both of y'all are right. What
it is is it's saturated one. So when it's so
much of the same thing, people do less. And also
when when when I was promoting, I'm sure when you
guys were promoting, there was a personal element to it,
like you pass out a flyer or you text or
call up person you see what I'm saying. But now
I can post it on my page and you see

(27:05):
it and then you come versus me personally inviting you
to something that dove Like, listen, if you go to
my page and you saw an event I was doing,
you be like, damn, I might come. But if I
call you like, Rari, hey, I really need you at
my spot, or if I drive to your studio or
your office or whatever, and I'll hand you an invitation, like, bro,
I need you here. That needs exactly when it was,

(27:26):
you know, the days they talking about That's what people
was doing. You do that though, And it wasn't that
many parties, bro. So if I miss Biddy's party at
Velvet Room or ABS party at s O or whoever
you want to call it, you know or bot you
certified college reunion party. If I missed that event, I
may not get to go to that event again for
the next few months or the next year. You see

(27:47):
what I'm saying. But when it's every week, it's the
same shit, it's the same. You're not doing nothing, you
know what I'm saying. And original We partied so early,
for so long. By the time I started my freshman
in college, right by the time I graduated college, I
was damn that partied out because we part I was nineteen,

(28:11):
listen to me, So you was tired of it, right,
and so most of our generation, no matter if you're
in your fifties, your forties, or your late thirties, they
partied a lot in their twenties. So now they want
something different, especially when it's everybody doing it like damn,
he doing party too, Yo, I gotta do something else
like this, motherfuck god, it's too much. So now you

(28:31):
want something different, you know what I'm saying. And so
in Atlanta, the restaurants is more of an experience. Guess what.
You can go to the restaurant. You can eat good,
you can drink, catch a vibe, catch a vibe, and
a lot of them got DJs, and you're gonna get
better customer service to parking is cheaper. And that's saying listen,
that's same two fifty two hundred dollars budget you had
to go to the club. Oh, now you're doing something.

Speaker 4 (28:51):
You full, you full.

Speaker 1 (28:53):
You can gut some drinks and something for everybody.

Speaker 2 (28:55):
And this is a good one. What dictates or what
determines hang the DJ the fee that.

Speaker 1 (29:01):
They want.

Speaker 3 (29:04):
Brand value meaning that you you know that the DJ
one when he posts it and he puts it on
his page, his followers are gonna pay attention to that. Two.
He doesn't just DJ at the club, He actually sits
in the space that is his own. That you're like, nah,
if you want somebody you call what's his name? For
that he's a specialist. He ain't just Oh yeah, I

(29:24):
could DJ reggae party, or I could DJ your hip
hop party, or I could DJ R and B party,
or your afrobeats. I could do that too, But what
is your specialty? What do you do?

Speaker 5 (29:33):
Great?

Speaker 4 (29:34):
You know Beddy what's her name? Posted regarding the dj
you know jan thing that day. Half of the DJs
they don't even post where they gonna be at. They
don't even promote where they're gonna be at. Okay, and
at the same token to I blame ownership. You know,
they used to be from New York. There were some
DJs that die hard followers, Oh what's his Name's gonna

(29:55):
be here? S and That's gonna be here, Kick gonna
be here, Flex's gonna be here, Social is gonna be
here Atlanta. The DJs never bothered to promote it themselves.
At the same token, ownership never bothered to promote the DJs. So,
as a DJ, as your name is your brand, you
have to create your own brand and you followers and

(30:16):
when you DJing, true t be told take it as
your skills. It's amazing how even though mind you most
of them. Some of them are producers. It's amazing how
the d M DJs they get paid fifty sixty seventy
thousand dollars a night, and our hip hop DJs don't
get but they don't get me call them and they

(30:39):
produce the ADM DJ is produced. But there's a lot
of DJs. Some DJs they don't take it seriously. They
don't take the art, meaning they have to probably DJ
every night because the pay is not that great. When
they DJ every night, they got the same set. I've seen.

Speaker 6 (30:58):
I hate that when you know, when you know, okay,
he's about to play this, and then what time is it?

Speaker 1 (31:02):
Oh, oh, he's about to play this.

Speaker 4 (31:06):
I want to hear. I've seen DJs to my nigga. Listen,
they put a record on, put the hook on their mouth,
play all the way today switch I should yo, he's
not lying.

Speaker 5 (31:31):
You know, they get on the mic shape I need
to refeel on chocold.

Speaker 1 (31:37):
And that's disrespectful, bro, But listen, listen. He's right though.
But at the same time, hey, DJ actually has to
play good music, you know what I'm saying, Like, that's
what's gonna make a mother. I know listen what I'm saying.
First of all, in the DJ's defense. When the DJ

(31:58):
and this no shade towards you or whoever. When the
DJ gets paid what he's supposed to get paid, he's
gonna do everything you want him to do. Half the
time they taking pay cuts. So when I take a
pay cut, you're not gonna get my full It's just
like an artist. You want me to perform, or you
paying me to walk through. So if you pay me
a walk through price, I'm not touching the mike. But
if you give me my rate for my show, then

(32:18):
I'm gonna give you everything that you want.

Speaker 3 (32:21):
That's number one. Number two, No, I want you to
stop on one. I want to respond to number one.
So I want to talk about DJ Casher. I don't
want to throw you off.

Speaker 1 (32:28):
Hold your ahead.

Speaker 3 (32:29):
If you're a DJ, you believe in yourself, don't take
the rate you don't like, don't take it. Dje my man.
I watched him and he was like bitty Alice, offering
too little. I don't want that, I need this much money,
he said, Nah, I don't. I'm not taking that truth truth.

Speaker 1 (32:52):
No, he's right here, take the money. He went his
own way.

Speaker 3 (32:56):
And look at him.

Speaker 1 (32:57):
That's true, But that goes back to what I say
when you when you pay a DJ with what he's supposed
to you're gonna get out of him what you're supposed
to get. That's number one and number two, some of
these motherfuckers ain't real DJs, you know what I'm saying.
And then at the same time, niggas, shame on you
if you gonna pay this motherfucker and you're gonna allow
him Abe Washington, who don't play ship allow him to
smoke that who can play them records? He shouldn't have

(33:18):
been djning next year.

Speaker 4 (33:19):
But the problem is batching most of them do.

Speaker 1 (33:23):
What I'm saying is if he's smoking hookah and he's
not doing his job correctly, and it's not good because
guess what, I ain't seen Mars smoking, no God DJ smoking,
no hooka up there right, No, that's cat. I ain't
seen Cass smoking.

Speaker 6 (33:40):
But you gotta understand you get what you pay for,
and that's what a lot of people did.

Speaker 1 (33:43):
I'm making. Yeah, that's it.

Speaker 6 (33:45):
And a lot of those DJs they take the low
price because they.

Speaker 2 (33:48):
Jing five times a week, that's all they got, sometimes
three times in one night exactly.

Speaker 1 (33:53):
So you if you cut your if you dilute your
brand right, and you going with you know, I'm going
over uh quantity versus quality. If that's your if that's
what you want to do, then that's what you're gonna get. Yeah,
you see what I'm saying.

Speaker 3 (34:05):
The worstman state you can make in the space is
chase the money.

Speaker 4 (34:07):
Yeah.

Speaker 1 (34:08):
Yeah. See a lot of people don't understand this is
business too, a lot of people. And it's gonna go
back to club owners a lot of people. And I'm
in the financial space a little bit, so I can
see this. A lot of people don't understand how business works,
and a lot of people do things they can't afford
to do. You understand what I'm saying. It's like, so
when you're a club, when you're a club owner, restaurant own,
or lounge owner, right when you open your business a

(34:29):
you're supposed to raise or get enough money to where
the business can run itself. You can't try to live
off the business at first, because when you try to
live off the business, you compromise the business and grow
for financial gain. So sometimes if you got an investment
and I don't know if the lounge costs two hundred
and fifty thousand dollars, and you get up two hundred
and fifty thousand dollars, you think you made it. No motherfucker.

(34:52):
You got to keep enough money in that account that
if that bitch closed for three four months, you're still okay.
That's what people don't realize, because it takes time to
grow a business anything sort of like a DJ too,
you know what I'm saying.

Speaker 3 (35:02):
So these are vanity businesses, and we don't realize that
these are businesses that most people don't take on till
after they're super successful.

Speaker 1 (35:10):
And at the end of the day, you're an entrepreneur.
You're an entrepreneur. But we all entrepreneurs, right, but nobody
really sat us down and told us how to start
a business, how to run a business, and and how
you're supposed to properly do that business. So sometimes you
jump into something and don't know what's hell you doing.
That's why a lot of these owners, you know, they
place be open and they ain't be close tomorrow because

(35:31):
they don't they living off the land.

Speaker 6 (35:34):
And one of the things that I want to say
is that, yeah, you're living off the land. It's like
I just want to know the difference with this parking,
because this parking is a big deal. Why would you
go to an urban club it's sixty dollars apart, sometime
one hundred dollars apart. Then if you go to like
a you know, an EDM club ten dollars.

Speaker 1 (35:52):
The part to answer that because we pay the shit
if we all came to that spot, that club, that venue,
the two three hundred people showing up, five hundred people, Yeah,
we're not paying here, we're not paying the parking ship.
Guess what that should have changed tomorrow, because if you
went to a Caucasian event and you told them, motherfucker's
fifty two hundred dollars, they're gonna make you turn. They're
gonna hardy.

Speaker 4 (36:12):
You know you people forgot when I first moved here.

Speaker 1 (36:16):
But it's not always the club owner. Though they both
own places to their own places, it's not always a
club own it because in Atlanta, the way it works,
when you get when you get a building in Atlanta,
you don't necessarily own the parking lot. Get somebody else
owns the parking lot.

Speaker 4 (36:31):
By bout you the same token you can as a
club owner. You can go to the it might work,
might not work. You can people say, hey, listen, we're
not gonna get no customers because we're overcharging. So hopefully
the parking owners will understand and bring the price down,
because otherwise both of you gonna lose. Ain't gonna be

(36:52):
no customers. You ain't goddamn money.

Speaker 1 (36:53):
Yeah, I don't be understanding that, because like when we did,
a lot of times they get he ain't gonna tell
you all. Sometimes the owners get a cut.

Speaker 6 (37:00):
And that's what I figured because we when we moved
to our news space for R and B Wednesday, and
when I got there, the valet guy to know me,
he was like, yo, sixty dollars. I said, why are
you charging sixty dollars of a place that nobody ever
been in?

Speaker 3 (37:12):
Here?

Speaker 4 (37:13):
Ya, i'n tell everybody go. I don't want to name
a club. I've been to a club they try to
charge me on the street. On the street, I said, Yo,
this city of Atlanta, probably how the fuck you want
to charge me? And they're backed off.

Speaker 1 (37:24):
I know the wolves, I know what club you're talking about.

Speaker 4 (37:27):
I don't want the club they want to I know.

Speaker 1 (37:31):
But they suffering too. A lot of these valet companies
a lot of the they suffer because everybody's catching ubers
or they got smart.

Speaker 4 (37:38):
Man, I don't.

Speaker 6 (37:39):
I don't believe in the valets at the club, man,
unless somebody go part their car and walk to the club.

Speaker 3 (37:44):
Why are you charging people sixty dollars door?

Speaker 4 (37:48):
Don't pay it because I remember when I first moved
here in Atlanta, when they used to boot your car.
They used to charge you according to your car. If
you're driving your Bench, they'll tell you two fifty. If
you're driving a Honda, you will charge you this much.
Then eventually the city complaint and the mayor.

Speaker 3 (38:08):
Listen, I remember when you didn't have to pay the
park nowhere, and I'm talking about you.

Speaker 1 (38:14):
But you know what everything it's a lot of money
in Atlanta to though. So a lot of these V
I P customers you talking about, they got nice cars.
So when your car nice, I do want to pay
and park again? Guess what? I want to guess what front.
Guess what When that customer is talking to that girl
right and they get out the club, it's cold outside,
and she walked right in his car. You know that's

(38:34):
better than oh man, I parked, Wait.

Speaker 4 (38:35):
You park without when the club put a shiny car
in the front looks it's a good look.

Speaker 1 (38:41):
It's a good look. And guess right, I don't know
what y'all drive, but it's somebody in this in this
made bag or this Rosworth's truck or his bends that's
willing to pay the park in the front. And that's
okay because that's for those people. So if you got
ten space, you say, look everywhere it's free, but these
spaces right here. But that's just like sixty to park
in a bag and to park in the front, it's

(39:03):
a hundred.

Speaker 3 (39:05):
What So people tell you go to Atlanta, you can
get rich. That's that's all. This is what y'all are
talking about. It's everywhere you turn, someone's trying to price
guard somebody for something. A bunch of black people on
our own people just to say.

Speaker 1 (39:19):
Yeah, but but but don't get it twisted. We're we're
talking about this. Whole conversation is about why we think
the club experienced. Nightlife in the club has dwindled down,
but but on a better, more positive note, Atlanta is
the only place of his kind in the world where
a black man can have a black owned business and

(39:41):
do good for himself. Some of these things.

Speaker 3 (39:43):
We have to raise the bar though the bar is
just way too low.

Speaker 1 (39:47):
Bar is way too low, but we accept it.

Speaker 2 (39:50):
I want to because we we gotta, we gotta wrap.

Speaker 3 (39:54):
It's a mental health check in.

Speaker 2 (39:56):
I want you guys to, uh, that's your cameras, you know,
just share what mental space you're in right now and
just leave, like with some positive words.

Speaker 3 (40:09):
Every day. I pray every day, I meditate every day,
I do quiet time because I've learned and understood how
important it is to understand where you are mentally every day.
I don't think that we understand the depths of depression

(40:30):
and struggle and the different aspects that we all as
people go through. I suggest that everybody take the time
to connect with yourself, because if you don't and you're
in a dark place, anything is possible. Anything. Take time
for yourself.

Speaker 1 (40:49):
I pray as well. I disconnect sometimes too. I think
as an entrepreneur, being an entrepreneur since school, a lot
of people don't realize the mental capacity that we take
on because, especially when you're an entrepreneur in the night
life or any business where you always have to see

(41:12):
that you're doing well. People don't take the time to
ask how you're doing, because oh that's botch you he's straight,
I know he good? Now, Nah, sometimes you're not good.
But as a result, you got to do what makes
you happy. You got to take the time to have
some me time for yourself, because that's very important. A
lot of people don't understand all the shit you see

(41:33):
on social media. Ninety percent of it is fake, you
know what I'm saying. And you don't need to compare
yourself to anybody else because that person may be doing
just as worse than you are. You know what I'm saying.
But mental health is very very important. I always try
to tell my son, I try to tell my daughter,
I try to tell the youngest around me. You have

(41:54):
to be grateful for what you have because somebody's always
doing worse.

Speaker 4 (41:58):
Appreciate that right about now, k boch for this.

Speaker 1 (42:07):
Now.

Speaker 4 (42:08):
Life is up and down. You know, you go up
and down. It's a struggle. But don't give up. Be consistent,
have a good work ethics, and please talking about city
of Atlanta, Please our people. Let's love one another, you know,
in our business in the clubs, if there's some issues,

(42:30):
walk away. It ain't worth true killing somebody for a
nightclub you can't get in, or your ego or you know,
your ex girlfriend with somebody else on this, it ain't
worth it. Walk Away, That's all I have to say.
Walk away and let's just respect one another. That's it.

Speaker 1 (42:49):
Last thing. It's somebody out there who's probably on drugs,
who drinks real bad. We've all lost people to gun violence.
And one thing I'm definitely gonna say is drugs and
alcohol are not meant to be mixed. So I don't
condone drugs, but if you're gonna use drugs, don't mix

(43:10):
because I've had people who got killed by somebody because
they won't this. They want that, they were drinking this
and it led to them doing something they didn't even
realized they were doing.

Speaker 4 (43:21):
Egos too.

Speaker 1 (43:22):
There you go.

Speaker 2 (43:23):
I mean, appreciate you guys, man, anything be TV good.

Speaker 1 (43:26):
Yep, man, we're good. This was a great conversation.

Speaker 2 (43:28):
I can't wait for these clips to clip up.

Speaker 1 (43:31):
Ball Alert Peace,
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