May 6, 2025 • 19 mins
Episode 381 - “Mark Hernandez & Royce Monroe” Feat: Ferrari Simmons & You Know BT Produced by: Baller Alert
Topics Include: Artist Rollout, Lack Of Education, Breaking Records, Streamers vs Rappers, Advance Money
The Baller Alert Show
Featuring @FerrariSimmonsMusic @youknowbt
":The Culture Deserves It"
IG: @balleralert
Twitter: @balleralert
Facebook: balleralertcom
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
They get a litty called me broadcast a lot from Atlanta, Georgia.
Welcome to the ball Alert Show.
Speaker 2 (00:09):
I though by the name for I go over to
the name you know, bat, the.
Speaker 1 (00:12):
World famous Kingpin, the world famous Royce Monroe is.
Speaker 3 (00:15):
In the building.
Speaker 4 (00:16):
What they do.
Speaker 1 (00:18):
Somebody got a book out. I got a book out, man.
Speaker 5 (00:21):
February twenty fifth, drop is yay, yo, you are your
own industry. Because you gotta realize you don't get you
merging man.
Speaker 2 (00:27):
It says on the back how to adjoin the Illuminati.
What you have to do.
Speaker 5 (00:32):
I'm just all right sacrifice before before you get into
these heated conversations.
Speaker 1 (00:38):
I wanted to first give you both my flowers.
Speaker 6 (00:41):
Kingpin, Uh, you already know I love you, Love you
to death, love your family, love your wife. One of
the biggest unknown superheroes that are known behind the scenes.
If you need your uh, if you need help getting monetized,
if you need help doing anything, He's an army Swiss knife.
(01:02):
I've learned from him all the time. I just wanted
to tell you that I.
Speaker 4 (01:06):
Love you, brother, think you very much. People need to
hear that because they were like, man, what happened to
the podcast? Like people grow back on the radio doing
the ball and they're taking over the airwaves doing something special.
Wendy just went and got the eye surgery. She's building
the incubator programs. She's doing something special, and we're doing
something special as well. So I appreciate the flowers.
Speaker 3 (01:22):
Thank you.
Speaker 4 (01:22):
It's important for the people to know that we still communicate.
We talk almost every week still and we still continue.
Speaker 1 (01:27):
To and the glue behind the scenes for Generation Now.
Speaker 6 (01:31):
People may not even know that Generation Now, which is
a DJ drama lake Don Cannon ran label the GM
who Now has a book out on the way.
Speaker 3 (01:46):
Amazon. It's in the street, it's in the trunk, it's everywhere.
Speaker 1 (01:48):
You feel me your knowledge on the industry. You've been
in the industry me and you've been in.
Speaker 6 (01:52):
The trenches together, floors, all types of ship on the road.
Speaker 4 (01:57):
You know what they say, if you want to if
you want to keep a secret, put it in a book.
Speaker 3 (02:01):
For sure.
Speaker 4 (02:01):
This is like, this is the secret revealed.
Speaker 5 (02:04):
It really is, because it's it's unlike things like you know,
books that just give you a bunch of random information.
This is literally a guide to where once you finish
the sixteen chapters, you're ready to have money received, like
you're loving to have your furnishing company. You're ready to
implement a roll out of marketing strategy like whatever it takes,
because you are your own industry.
Speaker 1 (02:22):
Okay, thank you for saying that. That is the perfect segue.
Speaker 6 (02:27):
King PANDAM starting with you, sir, Sorry to get you
riled up some early in the episode. What are some
things that frustrates you that artists do with their rollout?
Speaker 4 (02:38):
Eighty seven percent of all music on Spotify is not
monetized because it doesn't have a thousand streams. That's three
streams a day. Eighty seven percent of the one hundred
and thirty five thousand records totally released every day, right,
eighty seven percent of that music is not monetized. But
the money that's collected is forty seven million dollars worth
of revenue. So the number one pet peeve that most
(03:01):
artists overdo is overlook the business of music in exchange
for the stardom of popularity. And I think their desire
whether you're an influencer, a DJ company owner. I was
just thinking on the way over here, like can you
really be a record label owner if you don't have
a staff, like Can you really own a record label
(03:23):
if you don't have people that know what it is?
We were talking about it before the camera came on actionables,
and you can have a bunch of people that know
the technical side of the music industry, but how many
of them know how to put that into real world situations.
How many people are going to graduate this year with
a degree in music business but don't know how to
merge profiles, don't know how to do a catalog, or
that don't know how to do publishing.
Speaker 1 (03:44):
Stop right there, I want to tag you back in.
Speaker 4 (03:45):
Come on.
Speaker 6 (03:46):
The best thing that ever happened to me and the
worst thing ever happened to me. I got a job
at Warner Records. I love the knowledge that I gained
from it. I hated it only from the I hated
it because I didn't get there sooner. I wish I
did that in my early twenties.
Speaker 1 (04:02):
I could have.
Speaker 6 (04:03):
Evolved a lot differently, right because I'm already Ferrari when
I get there, But I'm in the beginner type of
job description. And back to Y'm gonna take you back in.
I realized a record label runs with the staff. So
if you're trying to put out a song, any type
of music, you need a.
Speaker 7 (04:23):
Staff, a team, and the staff has a staff. There's
a department here, there's a department there. That department has
a boss. That department has a boss. That department boss
talks to that department's boss.
Speaker 1 (04:36):
They have a meeting on Thursday. That department has a
department boss. That department has a boss.
Speaker 6 (04:40):
They talk on Wednesday, talks on Monday.
Speaker 8 (04:44):
Real infrastructure, right for something that might not work, for
something that the time doesn't work.
Speaker 5 (04:51):
But no, it's what it is. Strategic Now, whether it
works is based on consumer consumption.
Speaker 1 (05:00):
Here we go right, you know.
Speaker 4 (05:02):
And on the flip side of that, I say, a
lot of the people that are in position to help
navigate some of these treacherous waters for these artists are
are not versed or not prepared or equipped, should I say,
to do a great job for these artists. We just
did an episode on the Uncut game podcast Shameless Plug,
and we did the.
Speaker 1 (05:21):
First two times for OG.
Speaker 4 (05:24):
In our first two episodes, one of them we did
an audit. It was round Rolling Loud weekend when it
was like we're gonna drop this, let's just do it.
So one of the first two episodes We did an
audit on Jello because he had an amazing, rolling loud
performance and premiered some new music, so I wanted to
see how that turned out for him. And then we
did an audit on Asap Rocky, which is a powerhouses.
You know, Flock was a legend in hip hop right now,
(05:44):
Ben it got the baddest woman in the game everything,
And I wanted to compare some of those guys moments,
and you guys would have been underwhelmed. You guys would
have been super unimpressed with the way that the things
were handled for them in particular. And I say them
because one is a megastar athlete that has crossed over
the thresholds climb to the top of the mountain. He
(06:04):
just got certified gold on his single right the Tweaker
just went I shot the Hoty grow up and posting
that up. The song with Glorilla was going crazy. The
can you please? Right with Black Pack Radio, it's actually
replaced the Tweaker on radio right now and Mike showing
everything else, so it's doing what it's supposed to do.
But where was the information? Where is the pre save links,
where is the where's all the calls? To action. Where's
(06:26):
the merchandise? Where's then you look at Asap Rocky And
when he'd had his amazing Rolling Loud performance fill from
a helicopter, the links in his bio were all broken.
We didn't buy the album. You couldn't pre order anything
like ladies and gentlemen, boys and girls, children and women
of all shapes and sizes were bleeding pennies. We're bleeding
pennies and we don't understand because nobody around you bothered
(06:47):
to look at the link in your bio and say, hey, hey, flock,
oh this link is broken. Bro, this don't take you
nowhere before you go hang out of the helicopter. And
what about the merchandise? He wore a shirt that he
had on Rolling Loud two years prior, So I'm not
trying to nitpick at him. I'm just saying the teams
around some of these artists are not doing a good
enough job of executing at a high level, and that's
(07:08):
because most of them don't understand the business of music.
A lot of opportunities, a lot of missed opportunities, and
believe it or not, in the music business, you're not
gonna make every shot shooting get back on defense, shooting,
get back on defense. That's why you have a team
around you. Some of those people are the center. Some
of those people are the power forward. Some of those
people is their job to fight underneath the rim, to
(07:30):
get the rebound, to give it back to you so
you could take another high percentage shot, right, Because that's
what it is. It's lowing yourself and your limitation. So
if what artists can or can't do, my brother, I'm
sure they need to get this book because sixteen chapters.
If they do a chapter a week, that's four months.
That's research. That's less than a school semester.
Speaker 5 (07:50):
The thing about it though, even in describing the team,
there's your business team and then there's your team team.
So a lot of times a lot of artists until
they hit like the independent status of like say like
how Whiskey's independent right now, they don't have their team.
They have their appointed people from the team that they're
signed to, right So the personal integrity sometimes is missing
in the mission. Because for the money that you're talking
(08:12):
about missing the label of pick it up, it doesn't
change their salary, so it doesn't influence their bottom line.
So that's another reason it's important for an artist to
become their own industry.
Speaker 8 (08:21):
Basically, now, rouis what is your biggest pet peeve in
the industry?
Speaker 3 (08:25):
Lack of education.
Speaker 5 (08:27):
It's the same reason why I wrote the book, because
everybody engages in all the fun stuff to making the music.
They're coming out here, getting attention, buying shiny stuff and
all that good stuff, but no one knows what they're doing.
They just they record the song and want to put
out the art. They're not understanding that the producer, the writers,
everybody needs to be compensated.
Speaker 2 (08:45):
The point system is and all that stuff.
Speaker 5 (08:48):
Everything like your attorney sometimes is more important or as
important as your engineer, because they're both guiding the product
and the direction of the value of the monetary result.
Speaker 3 (08:57):
It's important. So education has been the biggest area opportun
I see.
Speaker 8 (09:01):
Now, what is the what do y'all feel like? What
breaks records nowadays? Because I hear some people sayd DJ
still break records, and then I just seeing an interview
where uh Nardo Wicks said that TikTok breaks records.
Speaker 5 (09:15):
Now it's a combination, in my opinion, of social currency
and the actual industry. So you need the DJ and
you need the streamer. The streamer is gonna it's going
to tune you in with the person, and then the
DJ is going to tune you in with the music
because a lot of times the artist is not the
vehicle that's carrying the music. Like even with Jello, it's like, yeah,
he got his notoriety or whatnot, But because of that notoriety,
(09:39):
it puts certain eyes on a record. So when you
think about that record, you're thinking about just the moment
that you're hearing.
Speaker 2 (09:44):
And it helps. His brothers are both NBA stars.
Speaker 5 (09:48):
To me, it goes back to where it was prior
to like digital music. It's like, if you were a celebrity,
they did the whole gamut with you. You got endorsements, you
put out a record, you did everything, even if he
was like a football star or or whatever the case was.
So in today's time, it's like the industry shifting back
to who has social currency and who can we put
a product out through.
Speaker 4 (10:11):
Nothing in this business works alone, So there's no one
thing that it takes to break a record. Breaking a
record is a variety of things. It starts off organically
in your neighborhood, the DJs locally in your city, have
a hot record, and they're the ones to tell you,
hey man, you got to get this to so and so,
and they personally take it. I've seen you Ferrari. I've
seen a lot of the different DJs take records locally,
bring them in and be like, we have to help
(10:31):
this record grow, and then that record travels to other
pds and mds. Then the radio promoter gets involved and
then all the bells and whistles and the machine starts
to roll. Make no mistake about it that when a
record breaks and it gets over to it had a
lot of organic buzz. The artists have failed to work
for the fans. They think they work for the label,
so they don't want to create content because they think
it's lame. You're working for your fans and unless you're
(10:54):
a good point. Engagement is what leads to monetization activity.
You have to be productive. I have to engage and
post on social media in order to trigger some of
those monetizations. Breaking news right today, YouTube announced that they
were unrolling rolling out the dubbing feature for all YouTube
paid partner programs. That means that just because you have
a little check mark on your page, you don't get
(11:15):
that feature. You have to have the benchmark ten thousand subscribers,
are a thousand subscribers, three thousand watch hours. And then
once you become a monetized partner with them, now you
can have your podcast in forty languages or whatever it is.
These are all the different things that are available to
you once you monetize. Most artists will never monetize. The
bigger the artists, the lazier they are with it, because
(11:36):
they've gotten fat and successful off of being manipulated and
taken advantage of. So why disrupt the system. I still
get my little change. And then you got the people
that sit in there and say, oh, I live in
a car. Things are going bad for me. Things are
bad for everybody right now. This economy, tariffs, tariffs got
the economy jammed up.
Speaker 2 (11:51):
Baby, Everything about everything is bad everything.
Speaker 4 (11:55):
How as an artist do you think you're gonna sell
what you don't own in a climate when everything that
you're creating you're training a computer to do for you.
You're logging on the chat GPT and you're giving it
your ideas and you're asking it to come up with
the best plan possible. And then two weeks later, an
io platform pops up. What happens when you train one AI,
it trains other ais. And you don't own these properties,
(12:18):
these ideas, these sounds that you're uploading to these platforms.
You're doing yourself a disservice because you're bleeding pennies at
artists revenue solutions. That was the thing we prided ourselves with.
We wanted to help artists earn revenue from their art.
And that's what most people in this business. They know
how they can make money, not how the artist makes money.
Speaker 8 (12:37):
I want to ask a question, Rry Royce, do you
think that streamers are becoming bigger than rappers?
Speaker 5 (12:46):
I'm not gonna say for sure, they're more profitable and
more influential than rappers. I don't think they're replacing rappers
to a certain degree because organically, you know.
Speaker 3 (12:59):
I think so, Why do you think that?
Speaker 8 (13:01):
The reason why I think that is because it kind
of stems from what king Pin said. The streamers are
more relatable. These big artists are not relatable. They're not
interacting with fans. They don't even want to talk to fans.
They don't even they don't even want to have a conversation.
Speaker 5 (13:17):
With a fast streamer is talking to people. But see
the thing, people make them big. We've taken rappers and
we don't deem them as artists. We deem them as rappers, right,
and so that's the problem right there. Everything that you're
describing with being relatable, so on and so forth. These
are just qualities that we have to instill in the
artists because developments missing, that doesn't happen. So now a generation.
Speaker 3 (13:40):
Now, something we pride ourselves on is that we get
our acts ready for.
Speaker 4 (13:43):
Some y'all do.
Speaker 8 (13:44):
Y'all do build y'all artists from the ground up. When
you look at the all the artists that have.
Speaker 5 (13:47):
Recently came for directions, but everybody is a superstar. But
at the same time, it's it's the humbleness. It's like
he says, it's like they're lazy to a certain degree
because you don't understand that you're you're always learning. As
soon as you get in the d we're back at
day one. Whatever however long you was working to get
to this deal Erase all that time that you think
you've already put in, because now it's time to put
in this new time. Like we first signed an artist,
(14:08):
you put them in the studio for six months to
a year, so you can get whatever's in you out,
so now we can focus on making the musion.
Speaker 2 (14:14):
So why would the artists get the money They ready
to lead the label.
Speaker 4 (14:17):
Because they think they have it figured out, They think
they have the solution to it. They think that because
they're the goose that lays the golden eggs, that they
deserve to get fed something different before they lay the
golden egg. No, you're going to get put in another
pen and you're gonna get fed more crap and keep
laying golden eggs. The day you can't lay golden eggs,
you will be replaced with another goose that could lay gold.
Speaker 5 (14:38):
What people forget is that brand association is what leads
to growth. Right, So as soon as you disassociate yourself
from this brand that's already established at a certain level,
you're gonna see a gradual decline in how notable all
your little moves are because they gonna keep doing the
same type of moves. But you don't you take the
fame with you. But you gotta get the fame first
until you million dollar superstar person.
Speaker 3 (14:59):
It's like it could a always fall.
Speaker 4 (15:00):
Through one thousand streams, is what you need to monetize
on Spotify. One thousand subscribers is what you need to
monetize on YouTube, and that should be your barometer. Fifty
sixty Hoodies sixty fifty five dollars. Hoodies makes you as
much money as a platinum record will in royalties. Not
having your business together is costing you more than anything
(15:21):
else that you could be spending or investing in your
money in right now. Not having your business together, not
having access to the stuff that you need, prohibits you
from doing the things that you want to do so
that you can see the most out of it. Until
that happens, anybody that has their business together will do
better than any artist that is put in front of
a microphone streamer or not.
Speaker 6 (15:38):
All right, so we run a long time, Okay, but
I want you both to ask answer this last question
before we go. I want you to look at the
camera and give an artist advice on what should they
do with their advance money?
Speaker 2 (15:53):
Who that's camera right there?
Speaker 1 (15:56):
You go first?
Speaker 3 (15:56):
Really, okay? With your advanced money.
Speaker 5 (15:59):
One, understand that this money is set to survive you
potentially for one to three years. One to three years,
So take that money, budget it out to where you're
paying yourself a salary to live on for those one
to three years. Because until it happens for you in
a real way where there's a demand for you to
(16:19):
do shows, so on and so forth, or you land
some other type of promotional deal, this is gonna be
the money that you have to live off of. This
is the only money we owe you based on the
contract that you signed. Again, the only money we owe
you based on the contract you signed. Doesn't mean we
don't help, but at the same time, budget your money.
Speaker 4 (16:40):
Go see a lawyer, in an accountant. Anything else that anybody
tells you to do aside from that information there is irrelevant.
Go see a lawyer, Go see account and make sure
that you're you're set up and you're ready to make money,
and that you have all of the things that you
need as a business. So, if you're interested in running ads,
you're gonna need a bank account, You're gonna need an LLC,
You're gonna need an information You're gonna need a Google
Ads account, You're gonna need a Meta ads account. You're
(17:01):
gonna need a TikTok ads account. If you want to
run ads, if you want somebody else to run ads
for you so they can collect all the little preaks
and benefits of it. Then, so be it. Go see
a lawyer, go see an account. They're gonna be the
two best bets for your initial expenditure with your you know, obviously,
go to artripsul dot com and get you an audit
for free so we can tell you what you need
to do with your money.
Speaker 1 (17:19):
Now.
Speaker 5 (17:20):
Listen, that's great advice for the artist that's not associated
with the major label and the major label system, that
same advice will disrupt all those teams that Ray.
Speaker 3 (17:28):
Was talking about.
Speaker 5 (17:30):
When you're not affiliated with a major imprint, definitely take
that route to make sure you collect are your coins
when you sign that deal. We're focused on all that
because that's also a part of the recoup when you
sign with death Row.
Speaker 6 (17:45):
Come on, anything you got going on, give me some
shout outs whatever you got going man.
Speaker 4 (17:48):
Of course you are my business partner. Tony ak I
am the connect. Please don't call me O G my wife, Nikki, yourself,
Rariy Hey, Wendy a double R the grade who's helping
us with The Uncut Game podcast available every Wednesday. New
audio drops on Thursdays, and video for That episode drops
the following Wednesday. So aside from that art Rensoul dot Com,
Uncut Game podcast, and stay tuned for the Art Artist Academy.
(18:09):
We're getting ready to do a sixteen week course. We
gotta talk after the episode.
Speaker 3 (18:12):
We're doing a.
Speaker 4 (18:13):
Sixteen week course and we got some other stuff that
we're gonna have some people come in into a school
type setting and learn over a couple of days the
business of music. And it's all because of people like
my business partner Tony. Of course we are ourgm A
distribution and organic music destroy That's what.
Speaker 5 (18:27):
I got for you, O man. I want to be
a part of some of that. Royce Munroe big shouts
to Generation Now, the Big Three, DJ Don Cannon, DJ
Drama and Lake Cheezy. If you don't know, Cash rules everything,
Ki Cash new project will be available on all your
streaming platforms. Shouts out Willie Joe, shouts out TC, shouts
out Trey McKayla, the entire staff shouts out to all
(18:48):
the interns. And if you don't know, please know that
you are your own industry. And by the way, it's
online everywhere.
Speaker 1 (18:53):
And by the way, uh baul Alert is managed by Generation.
Speaker 3 (18:57):
Listen, don't get it. Don't get it? Best?
Speaker 1 (18:58):
Are you all? You want to drop that lit?
Speaker 5 (19:03):
Because I wanted to be a mystery, but yeah it
is big g n if you need to get here
anywhere that relates to these two.
Speaker 3 (19:10):
Royce, I'm calling me.
Speaker 5 (19:13):
Everybody that's waiting a response. I promise you I'm gonna respond.
Speaker 4 (19:16):
Your time is coming, yes, sir,
They get a litty called me broadcast a lot from Atlanta, Georgia.
Welcome to the ball Alert Show.
Speaker 2 (00:09):
I though by the name for I go over to
the name you know, bat, the.
Speaker 1 (00:12):
World famous Kingpin, the world famous Royce Monroe is.
Speaker 3 (00:15):
In the building.
Speaker 4 (00:16):
What they do.
Speaker 1 (00:18):
Somebody got a book out. I got a book out, man.
Speaker 5 (00:21):
February twenty fifth, drop is yay, yo, you are your
own industry. Because you gotta realize you don't get you
merging man.
Speaker 2 (00:27):
It says on the back how to adjoin the Illuminati.
What you have to do.
Speaker 5 (00:32):
I'm just all right sacrifice before before you get into
these heated conversations.
Speaker 1 (00:38):
I wanted to first give you both my flowers.
Speaker 6 (00:41):
Kingpin, Uh, you already know I love you, Love you
to death, love your family, love your wife. One of
the biggest unknown superheroes that are known behind the scenes.
If you need your uh, if you need help getting monetized,
if you need help doing anything, He's an army Swiss knife.
(01:02):
I've learned from him all the time. I just wanted
to tell you that I.
Speaker 4 (01:06):
Love you, brother, think you very much. People need to
hear that because they were like, man, what happened to
the podcast? Like people grow back on the radio doing
the ball and they're taking over the airwaves doing something special.
Wendy just went and got the eye surgery. She's building
the incubator programs. She's doing something special, and we're doing
something special as well. So I appreciate the flowers.
Speaker 3 (01:22):
Thank you.
Speaker 4 (01:22):
It's important for the people to know that we still communicate.
We talk almost every week still and we still continue.
Speaker 1 (01:27):
To and the glue behind the scenes for Generation Now.
Speaker 6 (01:31):
People may not even know that Generation Now, which is
a DJ drama lake Don Cannon ran label the GM
who Now has a book out on the way.
Speaker 3 (01:46):
Amazon. It's in the street, it's in the trunk, it's everywhere.
Speaker 1 (01:48):
You feel me your knowledge on the industry. You've been
in the industry me and you've been in.
Speaker 6 (01:52):
The trenches together, floors, all types of ship on the road.
Speaker 4 (01:57):
You know what they say, if you want to if
you want to keep a secret, put it in a book.
Speaker 3 (02:01):
For sure.
Speaker 4 (02:01):
This is like, this is the secret revealed.
Speaker 5 (02:04):
It really is, because it's it's unlike things like you know,
books that just give you a bunch of random information.
This is literally a guide to where once you finish
the sixteen chapters, you're ready to have money received, like
you're loving to have your furnishing company. You're ready to
implement a roll out of marketing strategy like whatever it takes,
because you are your own industry.
Speaker 1 (02:22):
Okay, thank you for saying that. That is the perfect segue.
Speaker 6 (02:27):
King PANDAM starting with you, sir, Sorry to get you
riled up some early in the episode. What are some
things that frustrates you that artists do with their rollout?
Speaker 4 (02:38):
Eighty seven percent of all music on Spotify is not
monetized because it doesn't have a thousand streams. That's three
streams a day. Eighty seven percent of the one hundred
and thirty five thousand records totally released every day, right,
eighty seven percent of that music is not monetized. But
the money that's collected is forty seven million dollars worth
of revenue. So the number one pet peeve that most
(03:01):
artists overdo is overlook the business of music in exchange
for the stardom of popularity. And I think their desire
whether you're an influencer, a DJ company owner. I was
just thinking on the way over here, like can you
really be a record label owner if you don't have
a staff, like Can you really own a record label
(03:23):
if you don't have people that know what it is?
We were talking about it before the camera came on actionables,
and you can have a bunch of people that know
the technical side of the music industry, but how many
of them know how to put that into real world situations.
How many people are going to graduate this year with
a degree in music business but don't know how to
merge profiles, don't know how to do a catalog, or
that don't know how to do publishing.
Speaker 1 (03:44):
Stop right there, I want to tag you back in.
Speaker 4 (03:45):
Come on.
Speaker 6 (03:46):
The best thing that ever happened to me and the
worst thing ever happened to me. I got a job
at Warner Records. I love the knowledge that I gained
from it. I hated it only from the I hated
it because I didn't get there sooner. I wish I
did that in my early twenties.
Speaker 1 (04:02):
I could have.
Speaker 6 (04:03):
Evolved a lot differently, right because I'm already Ferrari when
I get there, But I'm in the beginner type of
job description. And back to Y'm gonna take you back in.
I realized a record label runs with the staff. So
if you're trying to put out a song, any type
of music, you need a.
Speaker 7 (04:23):
Staff, a team, and the staff has a staff. There's
a department here, there's a department there. That department has
a boss. That department has a boss. That department boss
talks to that department's boss.
Speaker 1 (04:36):
They have a meeting on Thursday. That department has a
department boss. That department has a boss.
Speaker 6 (04:40):
They talk on Wednesday, talks on Monday.
Speaker 8 (04:44):
Real infrastructure, right for something that might not work, for
something that the time doesn't work.
Speaker 5 (04:51):
But no, it's what it is. Strategic Now, whether it
works is based on consumer consumption.
Speaker 1 (05:00):
Here we go right, you know.
Speaker 4 (05:02):
And on the flip side of that, I say, a
lot of the people that are in position to help
navigate some of these treacherous waters for these artists are
are not versed or not prepared or equipped, should I say,
to do a great job for these artists. We just
did an episode on the Uncut game podcast Shameless Plug,
and we did the.
Speaker 1 (05:21):
First two times for OG.
Speaker 4 (05:24):
In our first two episodes, one of them we did
an audit. It was round Rolling Loud weekend when it
was like we're gonna drop this, let's just do it.
So one of the first two episodes We did an
audit on Jello because he had an amazing, rolling loud
performance and premiered some new music, so I wanted to
see how that turned out for him. And then we
did an audit on Asap Rocky, which is a powerhouses.
You know, Flock was a legend in hip hop right now,
(05:44):
Ben it got the baddest woman in the game everything,
And I wanted to compare some of those guys moments,
and you guys would have been underwhelmed. You guys would
have been super unimpressed with the way that the things
were handled for them in particular. And I say them
because one is a megastar athlete that has crossed over
the thresholds climb to the top of the mountain. He
(06:04):
just got certified gold on his single right the Tweaker
just went I shot the Hoty grow up and posting
that up. The song with Glorilla was going crazy. The
can you please? Right with Black Pack Radio, it's actually
replaced the Tweaker on radio right now and Mike showing
everything else, so it's doing what it's supposed to do.
But where was the information? Where is the pre save links,
where is the where's all the calls? To action. Where's
(06:26):
the merchandise? Where's then you look at Asap Rocky And
when he'd had his amazing Rolling Loud performance fill from
a helicopter, the links in his bio were all broken.
We didn't buy the album. You couldn't pre order anything
like ladies and gentlemen, boys and girls, children and women
of all shapes and sizes were bleeding pennies. We're bleeding
pennies and we don't understand because nobody around you bothered
(06:47):
to look at the link in your bio and say, hey, hey, flock,
oh this link is broken. Bro, this don't take you
nowhere before you go hang out of the helicopter. And
what about the merchandise? He wore a shirt that he
had on Rolling Loud two years prior, So I'm not
trying to nitpick at him. I'm just saying the teams
around some of these artists are not doing a good
enough job of executing at a high level, and that's
(07:08):
because most of them don't understand the business of music.
A lot of opportunities, a lot of missed opportunities, and
believe it or not, in the music business, you're not
gonna make every shot shooting get back on defense, shooting,
get back on defense. That's why you have a team
around you. Some of those people are the center. Some
of those people are the power forward. Some of those
people is their job to fight underneath the rim, to
(07:30):
get the rebound, to give it back to you so
you could take another high percentage shot, right, Because that's
what it is. It's lowing yourself and your limitation. So
if what artists can or can't do, my brother, I'm
sure they need to get this book because sixteen chapters.
If they do a chapter a week, that's four months.
That's research. That's less than a school semester.
Speaker 5 (07:50):
The thing about it though, even in describing the team,
there's your business team and then there's your team team.
So a lot of times a lot of artists until
they hit like the independent status of like say like
how Whiskey's independent right now, they don't have their team.
They have their appointed people from the team that they're
signed to, right So the personal integrity sometimes is missing
in the mission. Because for the money that you're talking
(08:12):
about missing the label of pick it up, it doesn't
change their salary, so it doesn't influence their bottom line.
So that's another reason it's important for an artist to
become their own industry.
Speaker 8 (08:21):
Basically, now, rouis what is your biggest pet peeve in
the industry?
Speaker 3 (08:25):
Lack of education.
Speaker 5 (08:27):
It's the same reason why I wrote the book, because
everybody engages in all the fun stuff to making the music.
They're coming out here, getting attention, buying shiny stuff and
all that good stuff, but no one knows what they're doing.
They just they record the song and want to put
out the art. They're not understanding that the producer, the writers,
everybody needs to be compensated.
Speaker 2 (08:45):
The point system is and all that stuff.
Speaker 5 (08:48):
Everything like your attorney sometimes is more important or as
important as your engineer, because they're both guiding the product
and the direction of the value of the monetary result.
Speaker 3 (08:57):
It's important. So education has been the biggest area opportun
I see.
Speaker 8 (09:01):
Now, what is the what do y'all feel like? What
breaks records nowadays? Because I hear some people sayd DJ
still break records, and then I just seeing an interview
where uh Nardo Wicks said that TikTok breaks records.
Speaker 5 (09:15):
Now it's a combination, in my opinion, of social currency
and the actual industry. So you need the DJ and
you need the streamer. The streamer is gonna it's going
to tune you in with the person, and then the
DJ is going to tune you in with the music
because a lot of times the artist is not the
vehicle that's carrying the music. Like even with Jello, it's like, yeah,
he got his notoriety or whatnot, But because of that notoriety,
(09:39):
it puts certain eyes on a record. So when you
think about that record, you're thinking about just the moment
that you're hearing.
Speaker 2 (09:44):
And it helps. His brothers are both NBA stars.
Speaker 5 (09:48):
To me, it goes back to where it was prior
to like digital music. It's like, if you were a celebrity,
they did the whole gamut with you. You got endorsements, you
put out a record, you did everything, even if he
was like a football star or or whatever the case was.
So in today's time, it's like the industry shifting back
to who has social currency and who can we put
a product out through.
Speaker 4 (10:11):
Nothing in this business works alone, So there's no one
thing that it takes to break a record. Breaking a
record is a variety of things. It starts off organically
in your neighborhood, the DJs locally in your city, have
a hot record, and they're the ones to tell you,
hey man, you got to get this to so and so,
and they personally take it. I've seen you Ferrari. I've
seen a lot of the different DJs take records locally,
bring them in and be like, we have to help
(10:31):
this record grow, and then that record travels to other
pds and mds. Then the radio promoter gets involved and
then all the bells and whistles and the machine starts
to roll. Make no mistake about it that when a
record breaks and it gets over to it had a
lot of organic buzz. The artists have failed to work
for the fans. They think they work for the label,
so they don't want to create content because they think
it's lame. You're working for your fans and unless you're
(10:54):
a good point. Engagement is what leads to monetization activity.
You have to be productive. I have to engage and
post on social media in order to trigger some of
those monetizations. Breaking news right today, YouTube announced that they
were unrolling rolling out the dubbing feature for all YouTube
paid partner programs. That means that just because you have
a little check mark on your page, you don't get
(11:15):
that feature. You have to have the benchmark ten thousand subscribers,
are a thousand subscribers, three thousand watch hours. And then
once you become a monetized partner with them, now you
can have your podcast in forty languages or whatever it is.
These are all the different things that are available to
you once you monetize. Most artists will never monetize. The
bigger the artists, the lazier they are with it, because
(11:36):
they've gotten fat and successful off of being manipulated and
taken advantage of. So why disrupt the system. I still
get my little change. And then you got the people
that sit in there and say, oh, I live in
a car. Things are going bad for me. Things are
bad for everybody right now. This economy, tariffs, tariffs got
the economy jammed up.
Speaker 2 (11:51):
Baby, Everything about everything is bad everything.
Speaker 4 (11:55):
How as an artist do you think you're gonna sell
what you don't own in a climate when everything that
you're creating you're training a computer to do for you.
You're logging on the chat GPT and you're giving it
your ideas and you're asking it to come up with
the best plan possible. And then two weeks later, an
io platform pops up. What happens when you train one AI,
it trains other ais. And you don't own these properties,
(12:18):
these ideas, these sounds that you're uploading to these platforms.
You're doing yourself a disservice because you're bleeding pennies at
artists revenue solutions. That was the thing we prided ourselves with.
We wanted to help artists earn revenue from their art.
And that's what most people in this business. They know
how they can make money, not how the artist makes money.
Speaker 8 (12:37):
I want to ask a question, Rry Royce, do you
think that streamers are becoming bigger than rappers?
Speaker 5 (12:46):
I'm not gonna say for sure, they're more profitable and
more influential than rappers. I don't think they're replacing rappers
to a certain degree because organically, you know.
Speaker 3 (12:59):
I think so, Why do you think that?
Speaker 8 (13:01):
The reason why I think that is because it kind
of stems from what king Pin said. The streamers are
more relatable. These big artists are not relatable. They're not
interacting with fans. They don't even want to talk to fans.
They don't even they don't even want to have a conversation.
Speaker 5 (13:17):
With a fast streamer is talking to people. But see
the thing, people make them big. We've taken rappers and
we don't deem them as artists. We deem them as rappers, right,
and so that's the problem right there. Everything that you're
describing with being relatable, so on and so forth. These
are just qualities that we have to instill in the
artists because developments missing, that doesn't happen. So now a generation.
Speaker 3 (13:40):
Now, something we pride ourselves on is that we get
our acts ready for.
Speaker 4 (13:43):
Some y'all do.
Speaker 8 (13:44):
Y'all do build y'all artists from the ground up. When
you look at the all the artists that have.
Speaker 5 (13:47):
Recently came for directions, but everybody is a superstar. But
at the same time, it's it's the humbleness. It's like
he says, it's like they're lazy to a certain degree
because you don't understand that you're you're always learning. As
soon as you get in the d we're back at
day one. Whatever however long you was working to get
to this deal Erase all that time that you think
you've already put in, because now it's time to put
in this new time. Like we first signed an artist,
(14:08):
you put them in the studio for six months to
a year, so you can get whatever's in you out,
so now we can focus on making the musion.
Speaker 2 (14:14):
So why would the artists get the money They ready
to lead the label.
Speaker 4 (14:17):
Because they think they have it figured out, They think
they have the solution to it. They think that because
they're the goose that lays the golden eggs, that they
deserve to get fed something different before they lay the
golden egg. No, you're going to get put in another
pen and you're gonna get fed more crap and keep
laying golden eggs. The day you can't lay golden eggs,
you will be replaced with another goose that could lay gold.
Speaker 5 (14:38):
What people forget is that brand association is what leads
to growth. Right, So as soon as you disassociate yourself
from this brand that's already established at a certain level,
you're gonna see a gradual decline in how notable all
your little moves are because they gonna keep doing the
same type of moves. But you don't you take the
fame with you. But you gotta get the fame first
until you million dollar superstar person.
Speaker 3 (14:59):
It's like it could a always fall.
Speaker 4 (15:00):
Through one thousand streams, is what you need to monetize
on Spotify. One thousand subscribers is what you need to
monetize on YouTube, and that should be your barometer. Fifty
sixty Hoodies sixty fifty five dollars. Hoodies makes you as
much money as a platinum record will in royalties. Not
having your business together is costing you more than anything
(15:21):
else that you could be spending or investing in your
money in right now. Not having your business together, not
having access to the stuff that you need, prohibits you
from doing the things that you want to do so
that you can see the most out of it. Until
that happens, anybody that has their business together will do
better than any artist that is put in front of
a microphone streamer or not.
Speaker 6 (15:38):
All right, so we run a long time, Okay, but
I want you both to ask answer this last question
before we go. I want you to look at the
camera and give an artist advice on what should they
do with their advance money?
Speaker 2 (15:53):
Who that's camera right there?
Speaker 1 (15:56):
You go first?
Speaker 3 (15:56):
Really, okay? With your advanced money.
Speaker 5 (15:59):
One, understand that this money is set to survive you
potentially for one to three years. One to three years,
So take that money, budget it out to where you're
paying yourself a salary to live on for those one
to three years. Because until it happens for you in
a real way where there's a demand for you to
(16:19):
do shows, so on and so forth, or you land
some other type of promotional deal, this is gonna be
the money that you have to live off of. This
is the only money we owe you based on the
contract that you signed. Again, the only money we owe
you based on the contract you signed. Doesn't mean we
don't help, but at the same time, budget your money.
Speaker 4 (16:40):
Go see a lawyer, in an accountant. Anything else that anybody
tells you to do aside from that information there is irrelevant.
Go see a lawyer, Go see account and make sure
that you're you're set up and you're ready to make money,
and that you have all of the things that you
need as a business. So, if you're interested in running ads,
you're gonna need a bank account, You're gonna need an LLC,
You're gonna need an information You're gonna need a Google
Ads account, You're gonna need a Meta ads account. You're
(17:01):
gonna need a TikTok ads account. If you want to
run ads, if you want somebody else to run ads
for you so they can collect all the little preaks
and benefits of it. Then, so be it. Go see
a lawyer, go see an account. They're gonna be the
two best bets for your initial expenditure with your you know, obviously,
go to artripsul dot com and get you an audit
for free so we can tell you what you need
to do with your money.
Speaker 1 (17:19):
Now.
Speaker 5 (17:20):
Listen, that's great advice for the artist that's not associated
with the major label and the major label system, that
same advice will disrupt all those teams that Ray.
Speaker 3 (17:28):
Was talking about.
Speaker 5 (17:30):
When you're not affiliated with a major imprint, definitely take
that route to make sure you collect are your coins
when you sign that deal. We're focused on all that
because that's also a part of the recoup when you
sign with death Row.
Speaker 6 (17:45):
Come on, anything you got going on, give me some
shout outs whatever you got going man.
Speaker 4 (17:48):
Of course you are my business partner. Tony ak I
am the connect. Please don't call me O G my wife, Nikki, yourself,
Rariy Hey, Wendy a double R the grade who's helping
us with The Uncut Game podcast available every Wednesday. New
audio drops on Thursdays, and video for That episode drops
the following Wednesday. So aside from that art Rensoul dot Com,
Uncut Game podcast, and stay tuned for the Art Artist Academy.
(18:09):
We're getting ready to do a sixteen week course. We
gotta talk after the episode.
Speaker 3 (18:12):
We're doing a.
Speaker 4 (18:13):
Sixteen week course and we got some other stuff that
we're gonna have some people come in into a school
type setting and learn over a couple of days the
business of music. And it's all because of people like
my business partner Tony. Of course we are ourgm A
distribution and organic music destroy That's what.
Speaker 5 (18:27):
I got for you, O man. I want to be
a part of some of that. Royce Munroe big shouts
to Generation Now, the Big Three, DJ Don Cannon, DJ
Drama and Lake Cheezy. If you don't know, Cash rules everything,
Ki Cash new project will be available on all your
streaming platforms. Shouts out Willie Joe, shouts out TC, shouts
out Trey McKayla, the entire staff shouts out to all
(18:48):
the interns. And if you don't know, please know that
you are your own industry. And by the way, it's
online everywhere.
Speaker 1 (18:53):
And by the way, uh baul Alert is managed by Generation.
Speaker 3 (18:57):
Listen, don't get it. Don't get it? Best?
Speaker 1 (18:58):
Are you all? You want to drop that lit?
Speaker 5 (19:03):
Because I wanted to be a mystery, but yeah it
is big g n if you need to get here
anywhere that relates to these two.
Speaker 3 (19:10):
Royce, I'm calling me.
Speaker 5 (19:13):
Everybody that's waiting a response. I promise you I'm gonna respond.
Speaker 4 (19:16):
Your time is coming, yes, sir,
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