September 1, 2025 • 53 mins
What if the food on your table was the frontline of America’s fight for freedom? Former Navy SEAL David Rutherford sits down with RS June from the Beef Initiative to expose how corporate giants control 85% of America’s beef—and how local ranchers are fighting back.
RS June’s story is one of resilience. From the streets of Philadelphia to helping launch the Beef Initiative alongside Texas Slim, he shares how food sovereignty, Bitcoin, and rancher-direct beef became his mission for freedom and health.
Key Takeaways:
- How four multinational corporations control the U.S. beef supply
- Why we’re losing 77 family farms every day
- The truth about seed oils, obesity, and broken food systems
- How the Beef Initiative connects you directly to ranchers
- Why local beef is about more than food—it’s about freedom, health, and community
Resources & Links:
- Beef Maps: beefmaps.com
- Buy Rancher-Direct Beef: onerancher.com
- Beef News: beefnews.org
- I Am Texas Slim Foundation: iamtexasslim.org
➡️ Froglogic Training Curriculum: https://www.froglogicinstitute.com/
➡️ FIRECRACKER FARM: https://firecracker.farm/
Timestamps:
00:00 - The War On Beef
05:34 - Homeless in Philly, Bitcoin, & Meeting Texas Slim
21:31 - Talking with Ranchers & The Heart Of The Problem
41:52 - The Profound Ways Local Beef Changes You
49:11 - How To Learn More About The Beef Initiative
Follow Clay & Buck on YouTube: https://www.youtube.com/c/clayandbuck
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So if you're like me, and you're got your head
buried in current events and constantly looking for things that
provoke a deeper emotional reaction to emidst all of the
madness and the chaos going on in life, I got
to tell you this. This group came across my feet
(00:23):
on x Man, and it stopped me in my tracks.
It's you know, under the name Beefinitiative dot Com. And
I stopped on this and I started to dig into it,
and I saw this incredible organization that is really dedicated
to bringing ranchers back to the forefront of the food
(00:44):
supply chain and to try and get rid of all
of the other corporate entities that are trying to disrupt
our connection to nature and to to our food supply.
And so when I saw this, man, I just got overwhelmed, uh,
and reached out through direct message, which I have a
(01:06):
tendency to do for people, and and lo and behold
this wonderful gentleman that is on with us today. Reached
back out and was like, uh, yeah, I'd love to
come on. So, without further ado, I'd like to welcome
or as June, to the to the ship.
Speaker 2 (01:22):
It's a pleasure to be here, David. I really appreciate
you reaching out. Like I was telling you just before
we started. Man, it took took a lot of courage
to come out and say sort of where this came
from and you know how this all started. But you know,
I'm glad that that you responded to it well. And
you know, being a Navy seal and a CIA contractor,
I was like, I think I could roll with this
(01:45):
guy for a little bit here.
Speaker 1 (01:50):
Well, I appreciate that there's there's plenty of us out
there in the world that are knuckleheads, but I try,
I try and be as genuine to my true self
as possible. You know, all right, Ris, before we you know,
just can you just give us a topical introduction to
what it is you all are doing and just what
(02:14):
it is, where people can find it, and the overall
general idea of of what's going on.
Speaker 2 (02:20):
So the Beef Initiative, I like to say, is a
think Tank's essentially what it is. It's a modern day
cattle organization with a focus on truth in food and
truth in journalism. You can't have one without the other.
You need to educate people about where your food comes from,
what all this policy stuff is in the background. Why
(02:43):
beef costs what it does, Why you don't have access
to your local rancher, So all that, all that has
to happen first before you get people to divorce from
the grocery store. And so that's really the main idea.
You know, we're not not against grocery stores. You know,
if grocery stores carried local beef, that you know, that'd
(03:03):
be the thing. But that's not what's happening here. We
live in a condition where eighty five percent of the
beef in this country runs through just four multinational corporations,
one of them coming from Brazil. That name is JBS.
And these guys are These guys are bad. They're bad, bad, bad,
(03:26):
bad bad. So you know we've lost we're losing about
seventy seven family farms a day in this country. What what, Yes,
seventy seven family farms a day are gone. I think
it's a one hundred and around one hundred and fifty
thousand family farms have vanished in the past five years.
Speaker 3 (03:48):
I don't even are you kidding me right now? Or
is that that's a real number?
Speaker 2 (03:55):
Yeah, I think it was between like twenty seventeen and
twenty twenty two, and that number is only accelerated.
Speaker 3 (04:01):
Oh my, I don't know what to say right now.
I'm in shock.
Speaker 2 (04:05):
Yeah, there's a lot of numbers that are shocking when
you start to sort of circle around what's going on. Yeah,
so four multinational corporations control eighty five percent of the
flow of beef in this country. We lose seventy seven
family farms a day. Obesity and diabetes has increased like
one under. You know, our cities are chaos. The countryside
(04:30):
has filled nothing but dollar stores and vape shops, you know,
same as the city. Really, so you know, we're all
the same here, We're all sitting here in the same boat.
We're all filled. We're also rounded by dollar stores and
vape shops, and no one's got access to local food anymore.
And and so yeah, so the Beef Initiative is out here,
(04:51):
you know, hopefully on the forefront of connecting people directly
to their local rancher. And when I say directly, I
mean that in the most thorough set the word. We
connect people directly to the rancher's domain names, their websites. Right,
We're not trying to sit in the way of things
We're not trying to get in the middle of things.
(05:11):
Seventy seven farms a day are lost in this country.
There ain't no room for a middleman, right this This
is a rebuilding project. So so there's a lot that
goes into it. You know, the Rancher direct is a
is a structure and a philosophy that we take all
(05:32):
the way down to the code on the internet.
Speaker 3 (05:34):
Wow. Wow, that's that's brilliant.
Speaker 1 (05:37):
You know. One of the things that you that really
stuck with me right there is you know, for for many,
many years, I think there was always a pretty distinct
division between you know, people in urban environments and people
in rural lands. And and the thing that you said
(05:57):
that that we're all connected now because of the disruption
and our food systems and supply chains and our access
to the fundamental foods that keep us healthy, which is protein.
Right that there is this cross This is connection. It's
we're interwoven together. And you know what was really I
(06:18):
think the hook for me is when you responded to me,
you know, on on x you know, you shared really
briefly with me your background and story out of Philly.
Could you kind of talk through that background a little
bit and what ended up getting you to where you're
at right now.
Speaker 2 (06:38):
So yeah, so really the story starts of my entrance
into the beef industry, you know about five years ago
is really one of things kind of took a turn
for the worse in my life. You know, that story
kind of starts back in two thousand and eight with
the financial collapse. That's when you know, everything kind of
(07:00):
turned upside down for me. But you know, ten fifteen
years later, you know, I found myself, I guess, with
the chip on my shoulder and you know, kind of
a hardened heart. And uh, I was actually working as
an artist and designer. I was a sculptor and I
(07:21):
helped you know, I helped a couple of guys build
some companies. And one of the things that I was
doing before I was, before I became homeless, was I
was building two hundred and fifty million dollars sculptures getting
paid twelve bucks an hour to do it. So that
was basically like the top, like I had hit like
(07:42):
the peak of like I'm a very skilled designer. These
people trust me. But you know, lo and bull hold,
of course, that whole that whole market's a scam and
and and I ended up where I was, So I
ended up hitting the road from that, and uh, you know,
a series of combinations of circumstance has led me to
you know, being out on the street for a little bit.
(08:04):
A little bit turned into a little while. A little
while turned into a couple of trips back and forth
from Philly to Jersey, sleeping on the train, and you know,
it took a little while for me to get up
on my feet. You know, it's a little funny about
that story, is one of the things that helped me
get off on my feet was bitcoin. So I ended
(08:26):
up finding bitcoin while I was basically run around the streets,
run around the train tracks, and I was working a stuff.
Of course, I was still pulling money in but at
that time, I mean, you couldn't get a place in
Kensington under the train tracks, in that neighborhood where kids
are walking over dope fiends shooting dope in between their
(08:47):
toes for less than nine hundred dollars a month. That's
like the worst neighborhood in this planet, right, So you know,
I decided to kind of make my own way. I
discovered bitcoin because I was you know, when you run
around people on the streets. They got all sorts of ideas,
and uh but this one was a good one, and
(09:08):
uh so I just started stacking and I ended up
being able to save enough because you know, price went
up that I wasn't I didn't have enough to get
an apartment of my own because you know, first and
last month all that stuff. Right, So but I did
figure out that I could sublet, and uh so I
figured out, oh, I just gotta I just got to
save up four hundred and I'm good. Five hundred, I'm good.
(09:31):
So that's really where it started. That's where things started
to really level up. You know, I got on my feet,
started making a little bit of money, started digging a
little bit deeper into what you know, value meant, right,
That's what really Bitcoin taught me. I'm not all you know,
bitcoined out or nothing, but you know, Bitcoin taught me
what money was and what value was, and it taught
me to look a little bit deeper into things. And
(09:56):
so once I crossed that path of money understanding, I
ended up meeting a guy named Texas Slim, and Texas
Slim was the founder of the Beef Initiative. Now he's
like me, man he's he's he's like the he's like
the West Texas version of this Philly kid who was
sleeping on the streets. Right. I don't know. I don't
(10:17):
know if you've ever been out to Canyon or Amarillo,
but they got a look in their eyes. They have
a look in their eyes out there. It's where people
get lost.
Speaker 1 (10:25):
Right.
Speaker 2 (10:25):
So he saw yes, sir, So you know he saw
something in me. Well. I reached out to him and
I said, look, I don't know who you are. Something
about you man, like, let's go. Here's what I do.
I put together a little video for him because I
have a little bit of you know, digital skills, and
(10:47):
he was like, Okay, there we go. You're my man,
let's roll. A couple months later, we ended up I
moved from Philly down to Florida, and we ended up
going down to Miami for the first time and he
went on, uh on the John Pump Show. And that's
really where where the whole thing started. I didn't have
(11:07):
I didn't have, you know, real digital design skills like
web design or you know, anything like that. I didn't know.
I didn't know shit about the beef industry. I didn't.
But but Here's what I did know, because this is
what the Beef Initiative taught me, is that our mothers
used to cook with tallow from a local farm. My
(11:32):
mom grew up cooking microwave meals. She died young in
the streets and everything, you know. After she died, I
pointed at everything. Everything was the problem. It's capitalism, it's this,
it's that, it's the other thing, right, And so I
(11:53):
learned about the cow, and I learned about what happened
to our nutrition and our health. And I started looking
back on pictures like in the seventies, and I'm like,
everybody looks normal, right, Like everybody looks good. All the
girls look good, guys look handsome. Like why is everybody
so disgustingly ugly today? And why is everything around me
(12:16):
breaking down? And why is everyone kind of swirling around
and chaos, pointing fingers at some boogeyman when really the
problem is, when you come down to it, the problem
is is a loss of value of our currency and
the loss of our connection to our local food. And
that's it. You fix those two things, and you start
(12:37):
with food. Don't start with the currency that's too big,
start with the food. You want to build a self
sovereign life for yourself. You want to build a life
of freedom where your mind clears up, where you suddenly
have access to God and spirituality again, and you have
access to all those feelings that you have when you
(12:58):
were a kid. Remember those when you felt free. You know,
you just kind of lay it on the bed and
you were good. You know, you weren't feeling like something
something could happen. Right. That's that's what beef. That's what
that's what local beef brings you, you know. And so
that that's really what I discovered. And so you know,
I was running around with a chip on my shoulder.
(13:20):
I was, you know, traumatized by everything that happened with
Mom and all that stuff. But man, once I met
Slim and once I started working with the Beef Initiative,
all that anger turned into something else. It wasn't just
like you know, running around like foaming out the mouth angry.
(13:40):
It was very very disciplined. Now and you know, the
Beef Initiative for me, you know, take a take it
for what it is, man, But the Beef Initiative for
me is is revenge. That's what it is. I lost
my mom, I lost a lot of friends I've lost.
I didn't really have much, but I also never had nothing.
(14:02):
I never gained much, you know, until now. So this
is a revenge move for me. You know, this is it.
And so you can kind of see them by the
way I act on on X. You know that's it.
I'm done with the BS. It's no more asking for permission.
I'm not going to sit here and pretend like I'm
the one who's out of place and I'm the one
who's coming from the outside. No, We've had decades to
(14:26):
correct this situation. Eighty percent of this country lives in
the city. How many of those are in poverty. So
we have to have a new pathway and we have
to speak from a place that includes everybody. And if
you ask me, you want to solve the problem of
the city and the country coming at each other like this,
(14:49):
Feed the city local beef from their local ranchers. Is
that it is that simple? Filled the Boatdeggas with local
ground beef. It's it's that simple.
Speaker 3 (15:00):
David Rutherford, my best friend. Welcome to the show, Sean.
Thank you for having me. It's an honor to be here.
What's up, Team?
Speaker 1 (15:08):
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Speaker 3 (16:13):
Thank you very much, who Yah, and god speed. You
know I when I.
Speaker 1 (16:18):
Think about it, obviously, you know I grew up and
involved in the military industrial complex, and you know from
the moment I was a frogman and seeing how that worked,
and you know where we go and what conflicts we
would be involved in and for why, and then you know,
working for the military industrial complex directly at Blackwater and
(16:40):
then for the intelligence world, you know, you get an
eye opening.
Speaker 3 (16:44):
Right, You're not that innocent.
Speaker 1 (16:46):
Kind of naive young boy that thinks America is one thing,
but it's really another. And you know, if you understand
the story of that industry, you understand that it was
a monstrous consolidation of defense contractors post Vietnam and if
I'm understanding you correctly. And by the way, I just
(17:09):
want to throw a little tidbit in for you guys
listening RS. When he was down in Miami meeting Texas
Slim for the first time, he actually met Jordie because
Jordie was the producer for Anthony Pompliano and his Bitcoin show.
So we just had a little reunion before we got on,
(17:30):
which was man, there's nothing better now that proves how
small this world is and how impactful we can really
be through these random connections and getting together. So side
note there, but you know as I began to realize
what was taking place. And I think we've also seen
that recently with the banking industry post two thousand and
(17:54):
eight collapse. Right, I don't even know how many small
local banks have been to my by the Big five.
And just a couple of years ago a bunch of
regional banks collapsed and went away, one out in California there.
Uh And and if I'm not mistaken, what I'm reading
off off Beefinitiative dot com is is this is what's
(18:20):
taking place and in our beef industry right now. Tell
me what your learning curve was like and what were
the finer points that's that that Slim.
Speaker 3 (18:34):
Introduced you to? What was what were the ideas the
main core ideas that hooked you?
Speaker 1 (18:40):
Like, whoa, this this is worth dedicating my my life
to in support of this man.
Speaker 2 (18:47):
Well, you know, everybody's got a different entry point into beef.
You know, it's it's it's getting really popular now. A
lot of people's entry point is is nutrition and health.
And I think that's great, uh that you know, it's
it's definitely something very close to me, of course, but
for me coming from where I come from, and you know,
(19:07):
saying everything that I just said about, you know, loss
of access to tallow all that stuff, right, how do
you get tallow got process that cow? So for me,
it all came down to when Slim explained that four
multinationals control of the processing in this country, you know,
and that we have lost he says, Slim likes to
(19:29):
say Texas had two hundred has two hundred and fifty
four counties. They used to have two hundred and fifty
four processing centers, not anymore. And so that's what fixes
our society. That's what brings local beef into local schools,
into local corner stores and fees, these people meeting them
(19:50):
where they're at, you know. And so it was really
it's all about the processing center, man, It's all about
the processing center. Everything else comes after that, the education
and the marketing. Of course, it's a huge, huge, important
part of it. But for me, when I learned that
we have lost all of our processing centers and that's
(20:13):
the reason we don't have access to cows anymore, that
was like, holy crap. And when when when I met
with Slim out in Texas, Cause about a year and
a half after meeting Jordy and all those down in Miami.
Slim went out to Thailand because Slim's Slim's like I
like to call Slim to Steve Irwin a beef, crazy uncle,
(20:39):
Slim to Steve Irwin a beef. So he went out
to Thailand because he was doing some investigations. He wanted
to build, rebuild this global cattle industry, peer to peer
with local beef. And when you go out there, the
same shit's happening out there, same stuff. They don't got
access to cows, their food supplies filled with seed oils.
(21:02):
Most of our seed oils come from out there. I know,
I don't know if you know that, but all the
vegetableil you oil palm oil rather palm oil. But but yeah,
so so he was seeing the same things. He hit
me up when he was out in Thailand. He kind
of left me back here to run you know, the
Beef Initiative or whatever, you know, which was maintained in
(21:22):
the website, all the stuff, right, like communicate when people
I did not have the confidence to communicate with all
these ranchers. Man I'm from.
Speaker 1 (21:31):
I can't imagine man coming off the streets getting thrown
into this. Now all of a sudden, you're talking to
not only ranchers, which are are some of the hardest
human beings out there on the planet. Shout out to
Braxton McCoy right and his folk, right. But it's it's
also it's I mean, these people are are angry and
(21:54):
they're distrustful, and yeah, they're distrustful for good reason. So
but what did Slim I mean, he just was like,
hey man, figure this out or pretty.
Speaker 2 (22:05):
Much, I mean, you know, figure it out. But you
know he wouldn't he wouldn't have thrown me in a
deep end if he didn't believe. I mean, because my
spirit was there. You know, I had that chip on
my shoulder, the same chip that he had, right, Like
the kind of chip that doesn't go away, like chip
that keeps hurting and pinging you and reminding you everything
that's happened.
Speaker 4 (22:25):
And so.
Speaker 2 (22:27):
Look, I was a guy with with, you know, everything
everything in front of me, and the spirit was alive.
The beef was fundamental, my you know, my perspective of
of you know, when I understood the tallow thing, the cooking,
a tallow thing, the processing, he was like, June, you
(22:48):
don't have the confidence right now, but I know that
you have all of the knowledge already. You know, you
know a hundred times more then a lot of these
ranchers that you're going to go interact with. You need
to believe in that and believe in yourself because you're
coming from a place that no one is coming from,
(23:08):
and that's your power move. And it took about it.
I mean, honestly, it took about a year and a half,
you know, or more probably up until a couple of
months back to really really start to own that.
Speaker 1 (23:22):
Tell me what some of those first conversations with ranchers
that you were approaching, Hey, we're.
Speaker 3 (23:26):
Doing this thing? What what what did they?
Speaker 4 (23:29):
Was?
Speaker 2 (23:29):
It? Like?
Speaker 3 (23:29):
Click?
Speaker 2 (23:31):
It was a lot of disrespect. It was a lot
of disrespect. I bet didn't. It didn't rub me right way,
I'll tell you that. I was like, this is what
I'm doing right now.
Speaker 3 (23:42):
You're from Philly.
Speaker 2 (23:43):
I'm like, exactly right. So I have a bad attitude already,
I got a bad as to already. So you come
at me sideways, I'm it's gonna come right back to you.
I'm not a salesman. I'm kind of more like a hustler,
right Like, that's that's my deal. So you are the
you like it you don't, okay, But that's why I
(24:04):
have a good team around me. Now, Ranch Mama Shannon.
Shout out to Ranch Mama Shannon. You know the kid
who lost his mom, Grewton, came up on the streets,
found Ranch Mama Shannon and ebers In Keller to Iowa,
and she, like slim, she believed in me. I don't
(24:25):
know why, but she did. And so I keep those
people super duper close, you know, I keep them very
close because, yeah, man, I've been called I told people
a little bit of the story. Told a rancher from Jersey.
I was like, this is my guy. We're gonna connect, man,
this is gonna be my guy. Man, this is awesome.
He was like, basically, f off, you're a marketing company.
(24:48):
Don't give a crap, get out of here. I'm like, bro,
you're listing has been on our map for free. I
just came off the streets. Bro, you're listing is on
there for free. It's only twenty five bucks marketing company.
I don't want nothing to do with it. Yeah, so
there was Man, it's been a long road, but but yeah.
Speaker 3 (25:07):
Not a ranch. What what did ranch Mama teach you
about talking to ranchers, because they are They're just a
different cut of people.
Speaker 1 (25:17):
Man. They're when you live in the saddle and you
live in that butcher shop, and you live, you know,
with the worry that you know you might lose a
hundred head and with some kind of bizarre disease. Every
single day you got your family out there ranching with you. Man,
those are hard human beings, and they, like we said,
(25:37):
there's a reason when you've got you said, seventy five
percent of the whole UH processing industry with with three
American companies and one mega corporation, JBS from Brazil. You
know I'd be pissed too. So what what advice did.
Speaker 3 (25:54):
She give you?
Speaker 2 (25:57):
I mean, it wasn't so much advice. I'm a little hardheaded. No,
I try, I try to. I do take the wisdom
of these people around me. Of course, there's a I
come with. I come with what I come with, and
there's a lot to learn and and so I mean,
really it wasn't necessarily advice. It was just practice and practice,
(26:20):
and and I mean, you know what, I guess really
her advice to me most recently was, you know, you're
getting kind of loud, and you know, you're getting kind
of bold and it's having a big impact and it's
it's working. But don't forget that you're you are talking
(26:41):
to a population that is a little bit quieter than
you and.
Speaker 1 (26:47):
June.
Speaker 3 (26:48):
I've been told that once or twice myself.
Speaker 2 (26:52):
Yeah, yeah, so you know. But look, there doesn't need
to be one way that we do beef, or one
way that we sell beef, for one way that we
market beef right with four Look, if we can deport hashtag,
deport JBS, these Brazilian bastards, get these guys out of here.
(27:16):
If we can deport hashtag to port JBS, we can
free up twenty percent of beef industry for American ranchers.
Now they didn't do that before because JBS is too
big to fail. I forget who said it, some guy
in Congress whatever. I don't plan politics that much, but
I've been dabbling, dabbling into a little bit more because
I'm getting really good at writing about policy. But I
(27:39):
don't play politics, and so I forget where I was
I was going with that.
Speaker 1 (27:47):
But uh, the lessons from ranch Mama, and then just
how you're taking that to bring these ranchers into the
initiative I think because that's your main objective, right you
You want to get you want to convince that these
family owned ranches that do not have marketing backgrounds, that
(28:11):
do not know how to connect to customers not only
in their own state, but in all the states around them.
I mean, you know, I went to your beefmap dot com,
which is I highly recommend anybody listening if you're interested
in really understanding where you can source locally, process locally
farm beef. This organization have this has beefmaps dot com
(28:36):
and you can find all of the ranchers that support
this initiative on this map. And you know, as June
just said, you know, he had one listed in Jersey
for free without even charging them anything for for that
that service. So you know, how are you can what
is you and Slim and and and who are the
other people in your initiative? And how are you convincing
(28:59):
these people to join? Sure?
Speaker 2 (29:01):
Sure? Well okay, so so in the back here of course,
you know, in order to be to have the confidence
that I have currently, you know in the cattle industry,
is because I got some people behind me that advise
and and tell me, like, dude, you're just crushing it
right now. I don't understand how no one is getting
at what you're getting at. So one of those people
(29:23):
that's really close to me is Cole Bolton. Cole Bolton
from K and C Cattle. He recently sold K and
SE cattle.
Speaker 4 (29:30):
Uh.
Speaker 2 (29:30):
He was a processing center owner out outside of Austin, Texas.
He processed four hundred ranchers beafs. Four hundred local ranchers
had access to processing because of that man. And so
that's why I got on my phone all the time.
And you know, he said to me the other day,
he was like he was a June. You know, sometimes
(29:54):
I really wish I was from the East Coast because
it would just be so much easier to be direct.
Speaker 4 (29:58):
Like you, You're like, you got to live in Philly.
The only way you get that way is if you
and if you're on the streets in Philly. I'll tell
you what to all my Philly brothers from Penn State, man,
God bless you, I miss you all. In fact, one
of my best friends right now from the Sealed Teams
is a firefighter in Chinatown in Philly, and uh, he's
(30:23):
meeting a lot of people on the street and just.
Speaker 3 (30:25):
He's like He's like, what Philly's different. I was like,
I know, bro, it's.
Speaker 2 (30:31):
Different, man, it's different. It's like, hey, look swear sweart
of declaration of the pencil sign right. I mean we're lead,
you lead out there. So things are a little bit different.
You know, culture is a little bit different. Religions are
all mixed up and not from not from immigration, you
know what I mean. Like you got you got freaking
(30:53):
million Muslims out there that generations were born there, right,
So it's not it's a unique melting pot of a place.
And you know, it took me a while to kind
of love Philadelphia again because it's dark. It took everything
from it took my mom from me. It's man, it's
so bad. There's more dope that runs through that neighborhood
(31:13):
that I'm from than anywhere else on this planet. Wow,
that's a fact. All the dope runs through Philly so
and and Kensington so so anyway, So you know, with
all that, Cole's just like, you know, it was just
you know, one of my advisors and supporters here on
the back, you know, he he he kind of guides
(31:35):
me in certain ways. You know, some of the JBS
stuff that we're writing about right now? He's like, careful, man,
I'm like, bro, I've been, I've been, Button has a
drug dealers my whole life. Let's go.
Speaker 1 (31:50):
So well, that's what I'm I'm thinking, Like, as you're
telling me this, and I read a couple of your
articles that you have on written there, and and man,
you're throwing blows for your You're you're throwing some haymakers
out there. Are you guys nervous about trying to take
on any of these mega corporations? Are you guys nervous
about what might be the ramifications not only for you guys,
(32:12):
but for the beef industry, for ranchers out there. I mean,
obviously they already feel like they're under assault. But you
know what types of things attacks have you seen, not
only against ranchers, but you know, this whole initiative to
get people back to locally sourced beef.
Speaker 2 (32:31):
I mean, the attacks are already underway. You don't need
to attack anymore. Like I said, we'll losing seventy seven
farms a day. That's not about to be a war.
That's war, right, So, like the way that I see
it is, this is already happening. This war has already
been going on. Do I see any additional threats? Nah?
(32:54):
Not really, because what else could they do, you know
what I mean, like already in control and they know that.
Who's this little guy from Philly going to come out
here and say jbs jbs. They're not worried about that,
and I ain't say nothing new. Al Jazeera wrote about it,
Bloomberg wrote about it, Reuters ap freaking crocket. You know,
(33:16):
ask Groc about it. Groc will tell you. So it's
we're just putting the pieces together. I happen to be,
you know, really good at technology, you know, coming up
off the streets and progresses so quickly. Technology was definitely
part of that, right, and so you know, and my
kind of like human connection thing. I really love to
(33:37):
make human connections, which is why it really pisses me
off from people are mean to me, you know, in
the in the industry and everything.
Speaker 3 (33:48):
But tell me about Jason Rich.
Speaker 2 (33:55):
Jason Rick is another one. Yeah, Jason Rick is another one. Uh.
He's out there in Crawford, Colorado. He's got some of
the cleanest soil. He's He's rebuilt his ranch from scratch.
He laid the he laid the plumbing or they laid
the irrigation and he's got something really really special. And
(34:18):
he's one of the co founders of the Beef Initiative too,
So it was Texas Slim, Jason Rick, Cole Bolton, myself,
Ranch Mala, Shannon comes along and that's really the core group.
And and Jason's out there. He recently put up his
(34:40):
his his his ranch home and his guest his guest
house for the ranch. So now he's got another another
piece of income coming. And part of that I'm very
very honored to be able to say this. Part of
that money, ten thousand dollars the Beef Initiative and the
I Am Texas Slim Foundation gave to Jason Rick for
(35:01):
his internship building.
Speaker 3 (35:03):
So oh wow, that's cool.
Speaker 2 (35:04):
Yeah. Yeah. So so you know, we're we try to
lead with with by serving other people, you know, first
and foremost we lead through service. At said that, you know,
we do have some free listings on there, the listings
that are on beefmaps dot com. They started out not
because you know, I scammed the internet and started, you know,
(35:25):
just adding ranches. We had a portal when we first
launched for consumers, Hey tell us where your rancher is
put them on the list. Let's get these guys some business.
And so the first one hundred and sixty ranches came
from consumers just adding the ranch themselves. Yeah, and so
we've been following up as we go.
Speaker 3 (35:45):
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Speaker 1 (37:07):
And as the tell me what kind of the response,
I mean, obviously you've you've quoted a little bit of
a trepidation first initially with ranchers and you reaching out,
but now as they get into the system, how many
total ranchers do you have in the initiative? And what
does the increase in business look like on average for
(37:27):
these people because of joining forces like they have with
you all?
Speaker 2 (37:32):
Oh man, So it's hard to Okay, So the first
question is we've got I don't know the exact number
because I'm just kind of adding them as we go,
but I think we're probably up to like one hundred
and ninety or so ranches on there. We've added like
(37:53):
formally paying subscribers, We've added maybe like fifteen or sixteen
in the past two months, So that's really good. And
they're mostly around along the bottom bar are featured rancher
direct certified ranchers and so that's that's a certification system
(38:13):
that we created. It's a standard mark and and really
what it what it's about is UH single source beef
fulfilled directly from the rancher without UH, you know, a
supplier in the middle of it. Awesome, super super simple.
(38:34):
But we had to do it because, look, I do
believe we're gonna get JBS out of here. I'm fully
confident we're gonna do that. As as a country, we
need to do that, and I believe that it's gonna happen.
Trump's making some moves right now. Very interesting.
Speaker 1 (38:51):
Oh, there's there's a truck going, truckload going on right now. Brazil,
they're the head of their UH Supreme Court has been
kind of a busted.
Speaker 3 (39:00):
They've liquid they sat on his assets.
Speaker 1 (39:04):
In America, there's a probe because if you follow a
guy named Mike Ben's at all, he basically exposed how
the State Department and the agency supported getting Lula, who's
a criminal in in Bolsnaro out and how they were
going at him. So, you know, I think you're going
to see tariffs on Brazil that are going to be
(39:26):
absolute out of control. And I also think there's a
there's a heavy lobby in DC right now from the
ranching world saying hey, you know, let's get this these
people in check and let's start having Americans buy directly
from the ranchers. So I think you're in just an
absolutely amazing time right now.
Speaker 3 (39:45):
Do you guys feel.
Speaker 1 (39:46):
That you said you weren't involved in any lobbying, but
you know, obviously, you know, maybe your pieces are being spread.
Is there any initiative for you guys to get into
lobbying or content or work with local congressman or anybody
in in Texas or any of these other places.
Speaker 2 (40:05):
I don't know about the lobbying thing. I don't know
a lot about that world we were written about once.
Uh So our senior writer and research analysts who we
bring in from time to time, Brianna Sagdal If you
haven't checked her out, Wow, she's amazing. Brianna nine b
(40:26):
r E E A U n A Brianna nine on Twitter. Yeah,
she's a powerhouse. She works with us, you know, from
time to time, and she uh, she spoke independently, you know,
just as a citizen up in South Dakota and our
(40:49):
push to get three D printed meat band from taxpayer
you know stuff. So we succeeded in that, and they
gave us, they gave the Beef Initiative a shout out
in the recording it was amazing. And then somebody wrote
about it and they called the Beef Initiative an en
(41:10):
g O and a lobbying organization. Both of those things
are incorrect. Okay, we are we are a think tank.
The Beef Initiative itself is for profit.
Speaker 3 (41:27):
Yeah.
Speaker 2 (41:27):
The I Am Texas Slim Foundation, which is the BF
Initiatives Foundation, is nonprofit and that's it. So we work
with on the foundation side is relief efforts and some
policy work, you know with Brionna, a little bit of support.
It's a startup, you know, foundation, so we don't have
a lot of flow there, but I get a little
bit of support for beef news and beef maps and
(41:51):
and yeah.
Speaker 3 (41:52):
Yeah, well that.
Speaker 1 (41:55):
I just think what you're doing is really interesting. As
I scrolled through some these these these uh ranchers right
Eversaw Cattle Company, Browsie Acres, Beck Ranch, shirt Tail Creek Farm,
car Carter Country meets Chap Chapman, three c cattle. Tell
(42:17):
me about these people, some of them, and tell me
about who they are and and kind of their stories.
Maybe pick one of them and and and share their
story right now with the listeners.
Speaker 2 (42:28):
All right, sure, sure, Well I think you know, I
got to really really talk about ever saw cattle. That's
ranch Mama Shannon, Ranch Mama Shannon and her family. Uh,
she likes to talk about how she was She wasn't
really a cowgirl. She she would never she would never
(42:49):
eat anything that had to die in order to be eaten, right,
and then she met a cattle man, and well things
kind of changed since then, and uh, she became she
became a woman. And now she's leading that charge from
her ranch and helping me lead this with with with
the beefmaps dot com. And so they're out in Kellerton, Iowa.
(43:11):
They're grass fed, grass finished, they have access to their
local processing center, not the Big four. They they're they're
The breed of cow that they have is Maine on
jew right. H sounds fancy and it is. It's it's
(43:35):
a different kind of breed, right. A lot of the
cows that you see out here in America for damn
good reasons, Black Angus and beef Master, because it's really
damn good. But there is there is a whole world
of cows with different taste profiles, different nutrition profiles. And
(43:57):
what I love about what she's doing out there is
that she's bringing that education of you know, it's not
just black. It's a cow's not just a cow. Cows
not a cow's not a cow, right, It's like they're
all different, and it's really about how you raise it,
how you process, how you process it, and the care
(44:18):
that you take both before and after to make sure
that that cow both lives a good life. But it's
also expressed to the consumer in a way that they know.
And she I told you that, she kind of gave
me some advice before, like, you know, don't forget who
you're you know, don't forget who you're speaking to. I
love the energy, June, but don't forget who you're talking to. Loudmouth, okay, And.
Speaker 3 (44:43):
She's old, she's smart woman.
Speaker 2 (44:45):
Yeah as ranch mama. Yeah, So so I listen to her.
I listen when she speaks. I listen to her, and
it's just a really it's a really good relationship the
Browsie Acres. On that I can tell you a little
bit about them, you know, the part that I really
love about Browsey Acres, aside from the fact that it's
(45:06):
Ronda Rousey from the WWE H aside from that, which
we kind of keep that in the background a little bit,
you know, for her to respect their their privacy and everything,
and and of course her husband Travis, who's the MMA
you know, yeah, king right. So anyway, but as tough
(45:29):
as they are, they're regenerative ranchers. And they're not just
regenerative ranchers grass fed and grass finished. They're grass fed
and regenerative grain finished. That's different. What the heck does
that mean? June. That means that the grains that they
feed them move around in the pasture with them, and
(45:51):
the grains are grown on the farm. So when you
hear people talking about it's only great you can only
grass fed, everything else is unhealthy as garb. That's that
is a syop right there, because there are so many
ways to raise a cow. Whenever I hear I call
them grass fed, Nazis, I love grass fed, grass finished.
(46:13):
The beef that I get down here in Florida is
grass fed, grass finished. I can't tell you where I
get it there the Mennonites, and they prefer their privacy.
But you know, like that's just you have to dig
deep into this industry. You have to dig deep because
the stories, the experiences, the different protocols, the different ways
of raising cattle. If the different breeds talk about you
(46:36):
go into different regions and things start to change, Right,
You're not going to raise a cow in in you know,
You're not going to raise the same cow in Florida
that you do in Colorado, although you might be able
to cross breed and have pretty good results. You know,
one of these guys I know down here, he cross
breeds red Angus and beef Master, or sorry, black Angus
(47:03):
and beef Master, which is a different kind of a
different kind of deal. And a lot of the cows
down here, you know, it's sandy soil. What are you
gonna do?
Speaker 3 (47:15):
His beef?
Speaker 2 (47:16):
His beef is so just marbled, and man, I'm like,
how the heck did you pull this off? Well, it's
a closed herd. He's been raising these cattle in a
closed herd on his land from five generations. Wow, So
that's what you get when you dig deeper. Right, that's
what you get when you depart from the multinational beef system,
(47:39):
when you stop shopping at the grocery store. And let
me just say this, my experience of going from eating
beef at the grocery store to eating beef from my
local rancher, it is quantifiable.
Speaker 4 (47:52):
Right.
Speaker 2 (47:53):
So I was fasting when I first started to kind
of change my diet. I needed to resell fasting. Wake up,
you know, I go to the store before, get some
grass fed beef, you know, front front of grocery store.
Cook it, man, It's damn good, lots of butter, super good.
I am full. I'm nourished for like five hours. I'm like,
(48:17):
damn off of an eight ounce steak. That's amazing. Well
that ain't that? Ain't nothing. I started buying beef from
my local rancher, same eight ounce steak. Now I wasn't
hungry for seven hours?
Speaker 1 (48:33):
Wow?
Speaker 2 (48:33):
Why why is that? And how much money did I
just save not buying snacks and this, that and the
other thing. And it's not just about like what you're
not hungry from when you eat actually nutritious local beef.
Your entire desire structure changes interesting.
Speaker 3 (48:54):
Yeah, you don't.
Speaker 2 (48:55):
You just don't need things anymore. Right, you're good? What
a king's they eat steak? They're kings? Right, you want
to live a life of luxury, Just shake your answers hand,
We'll cut out all the bs. Is that some.
Speaker 3 (49:11):
Well?
Speaker 1 (49:13):
R s June Man. I can't thank you enough. This
has been absolutely educational for me. Your story alone makes
it incredible. And the fact that you have these really
amazing people behind you and supporting you and working with
(49:33):
you to create something that can probably you know, what
is it, go to war like you said in the beginning,
and take our food sources back and give it back
to the people, whether they're from the streets or they're
they're you know, in the suburbs, or they're out in
the rural, rural, beautiful lands of this great nation. So
(49:55):
I really appreciate Why don't you tell everybody where they
can find how they can participate and uh, what you
guys got coming in the future.
Speaker 2 (50:05):
Absolutely, So if you want to connect with me directly,
you can follow us on beef at Beef Initiative on
X That's really where we're the most active, that's where
the truth is at currently. You know, Yeah, it might
be one big honeypot operation for the AI apocalypse of
the future, but for now it's really doing a great job.
(50:27):
So if you want to connect with me, you can, uh,
you know, you can connect with me there if you
would like to support me and my work through through
beef collection.
Speaker 1 (50:36):
Uh.
Speaker 2 (50:37):
We just launched the rough Shot collection and you can
visit one rancher dot com. One rancher, just one source,
not a lot of ranchers, right if you go if
you go to the if you go to the grocery store, now,
how many cows are on one pack of ground beef?
About one hundred? Yikes.
Speaker 3 (50:55):
Wow.
Speaker 2 (50:55):
So if you would like to go to one rancher
dot com, we've got a nice collection of rancher direct
certified beef. Visit beefmaps dot com and connect with your
local rancher directly. We do have e commerce functionality on there,
but that's really that's for that's the second tier. We
(51:16):
really encourage you to visit your rancher's website, even if
they just have a Facebook page. Just connect with them
directly and let's let's build this thing out. I'm also
the editor in chief and uh writer over at Beefnews
dot org. So I'm doing a lot of work, uh
and and you know, uh, with journalism and and showing
(51:40):
people really the the ins and outs of what's going on.
I'm trying to drip out a lot of good information.
So three sites there beefmaps dot com. That's number one.
Go support your local rancher. There's beef price at everyone's
price point. Do not think that because it's grass fed
that it's super expensive. Look around. Everybody's got a different
(52:01):
situation going on, right. So that's that's decentralization right there.
Number two is one Rancher dot com o n E.
One rancher dot com. You can buy from the rough
Shot collection, single source beef rancher direct, certified fulfilled directly
from the ranch. And number three is stay stay tuned
(52:23):
to beefnews dot org. We've got a great conversation coming
up on there with Sally Fallon from Wess and a Price,
who we have been very blessed to be partners with
the past couple of months. Certain folks see what we're doing,
and Wess and a Price is one of them. Also
our supporter this week this month at the Beef Initiative
(52:45):
is the I Am Texas Slim Foundation. So I would
encourage everyone to please visit imtexasslim dot org. If you
got a few bucks, go ahead and donate. You know
it'll go to help everything that we're doing over here.
If you're looking for real raw local milk, wes and
a price built a map called realmilk dot com. So
(53:07):
don't want to throw it too much at you. Really,
the main thing is beefmaps dot com. You can get
to everywhere else from there, and that's.
Speaker 1 (53:16):
It all right, June, thank you so much. You were fantastic.
And just one last thing, man, I am. I am
for sure. I know that your mom would be incredibly
proud of who you are and what you're doing in
your life right now. Man, So God bless you and
(53:36):
God bless the Beef Initiative.
Speaker 2 (53:40):
I can't thank you enough. Man, God bless yourself. Absolutely
absolutely thank you
So if you're like me, and you're got your head
buried in current events and constantly looking for things that
provoke a deeper emotional reaction to emidst all of the
madness and the chaos going on in life, I got
to tell you this. This group came across my feet
(00:23):
on x Man, and it stopped me in my tracks.
It's you know, under the name Beefinitiative dot Com. And
I stopped on this and I started to dig into it,
and I saw this incredible organization that is really dedicated
to bringing ranchers back to the forefront of the food
(00:44):
supply chain and to try and get rid of all
of the other corporate entities that are trying to disrupt
our connection to nature and to to our food supply.
And so when I saw this, man, I just got overwhelmed, uh,
and reached out through direct message, which I have a
(01:06):
tendency to do for people, and and lo and behold
this wonderful gentleman that is on with us today. Reached
back out and was like, uh, yeah, I'd love to
come on. So, without further ado, I'd like to welcome
or as June, to the to the ship.
Speaker 2 (01:22):
It's a pleasure to be here, David. I really appreciate
you reaching out. Like I was telling you just before
we started. Man, it took took a lot of courage
to come out and say sort of where this came
from and you know how this all started. But you know,
I'm glad that that you responded to it well. And
you know, being a Navy seal and a CIA contractor,
I was like, I think I could roll with this
(01:45):
guy for a little bit here.
Speaker 1 (01:50):
Well, I appreciate that there's there's plenty of us out
there in the world that are knuckleheads, but I try,
I try and be as genuine to my true self
as possible. You know, all right, Ris, before we you know,
just can you just give us a topical introduction to
what it is you all are doing and just what
(02:14):
it is, where people can find it, and the overall
general idea of of what's going on.
Speaker 2 (02:20):
So the Beef Initiative, I like to say, is a
think Tank's essentially what it is. It's a modern day
cattle organization with a focus on truth in food and
truth in journalism. You can't have one without the other.
You need to educate people about where your food comes from,
what all this policy stuff is in the background. Why
(02:43):
beef costs what it does, Why you don't have access
to your local rancher, So all that, all that has
to happen first before you get people to divorce from
the grocery store. And so that's really the main idea.
You know, we're not not against grocery stores. You know,
if grocery stores carried local beef, that you know, that'd
(03:03):
be the thing. But that's not what's happening here. We
live in a condition where eighty five percent of the
beef in this country runs through just four multinational corporations,
one of them coming from Brazil. That name is JBS.
And these guys are These guys are bad. They're bad, bad, bad,
(03:26):
bad bad. So you know we've lost we're losing about
seventy seven family farms a day in this country. What what, Yes,
seventy seven family farms a day are gone. I think
it's a one hundred and around one hundred and fifty
thousand family farms have vanished in the past five years.
Speaker 3 (03:48):
I don't even are you kidding me right now? Or
is that that's a real number?
Speaker 2 (03:55):
Yeah, I think it was between like twenty seventeen and
twenty twenty two, and that number is only accelerated.
Speaker 3 (04:01):
Oh my, I don't know what to say right now.
I'm in shock.
Speaker 2 (04:05):
Yeah, there's a lot of numbers that are shocking when
you start to sort of circle around what's going on. Yeah,
so four multinational corporations control eighty five percent of the
flow of beef in this country. We lose seventy seven
family farms a day. Obesity and diabetes has increased like
one under. You know, our cities are chaos. The countryside
(04:30):
has filled nothing but dollar stores and vape shops, you know,
same as the city. Really, so you know, we're all
the same here, We're all sitting here in the same boat.
We're all filled. We're also rounded by dollar stores and
vape shops, and no one's got access to local food anymore.
And and so yeah, so the Beef Initiative is out here,
(04:51):
you know, hopefully on the forefront of connecting people directly
to their local rancher. And when I say directly, I
mean that in the most thorough set the word. We
connect people directly to the rancher's domain names, their websites. Right,
We're not trying to sit in the way of things
We're not trying to get in the middle of things.
(05:11):
Seventy seven farms a day are lost in this country.
There ain't no room for a middleman, right this This
is a rebuilding project. So so there's a lot that
goes into it. You know, the Rancher direct is a
is a structure and a philosophy that we take all
(05:32):
the way down to the code on the internet.
Speaker 3 (05:34):
Wow. Wow, that's that's brilliant.
Speaker 1 (05:37):
You know. One of the things that you that really
stuck with me right there is you know, for for many,
many years, I think there was always a pretty distinct
division between you know, people in urban environments and people
in rural lands. And and the thing that you said
(05:57):
that that we're all connected now because of the disruption
and our food systems and supply chains and our access
to the fundamental foods that keep us healthy, which is protein.
Right that there is this cross This is connection. It's
we're interwoven together. And you know what was really I
(06:18):
think the hook for me is when you responded to me,
you know, on on x you know, you shared really
briefly with me your background and story out of Philly.
Could you kind of talk through that background a little
bit and what ended up getting you to where you're
at right now.
Speaker 2 (06:38):
So yeah, so really the story starts of my entrance
into the beef industry, you know about five years ago
is really one of things kind of took a turn
for the worse in my life. You know, that story
kind of starts back in two thousand and eight with
the financial collapse. That's when you know, everything kind of
(07:00):
turned upside down for me. But you know, ten fifteen
years later, you know, I found myself, I guess, with
the chip on my shoulder and you know, kind of
a hardened heart. And uh, I was actually working as
an artist and designer. I was a sculptor and I
(07:21):
helped you know, I helped a couple of guys build
some companies. And one of the things that I was
doing before I was, before I became homeless, was I
was building two hundred and fifty million dollars sculptures getting
paid twelve bucks an hour to do it. So that
was basically like the top, like I had hit like
(07:42):
the peak of like I'm a very skilled designer. These
people trust me. But you know, lo and bull hold,
of course, that whole that whole market's a scam and
and and I ended up where I was, So I
ended up hitting the road from that, and uh, you know,
a series of combinations of circumstance has led me to
you know, being out on the street for a little bit.
(08:04):
A little bit turned into a little while. A little
while turned into a couple of trips back and forth
from Philly to Jersey, sleeping on the train, and you know,
it took a little while for me to get up
on my feet. You know, it's a little funny about
that story, is one of the things that helped me
get off on my feet was bitcoin. So I ended
(08:26):
up finding bitcoin while I was basically run around the streets,
run around the train tracks, and I was working a stuff.
Of course, I was still pulling money in but at
that time, I mean, you couldn't get a place in
Kensington under the train tracks, in that neighborhood where kids
are walking over dope fiends shooting dope in between their
(08:47):
toes for less than nine hundred dollars a month. That's
like the worst neighborhood in this planet, right, So you know,
I decided to kind of make my own way. I
discovered bitcoin because I was you know, when you run
around people on the streets. They got all sorts of ideas,
and uh but this one was a good one, and
(09:08):
uh so I just started stacking and I ended up
being able to save enough because you know, price went
up that I wasn't I didn't have enough to get
an apartment of my own because you know, first and
last month all that stuff. Right, So but I did
figure out that I could sublet, and uh so I
figured out, oh, I just gotta I just got to
save up four hundred and I'm good. Five hundred, I'm good.
(09:31):
So that's really where it started. That's where things started
to really level up. You know, I got on my feet,
started making a little bit of money, started digging a
little bit deeper into what you know, value meant, right,
That's what really Bitcoin taught me. I'm not all you know,
bitcoined out or nothing, but you know, Bitcoin taught me
what money was and what value was, and it taught
me to look a little bit deeper into things. And
(09:56):
so once I crossed that path of money understanding, I
ended up meeting a guy named Texas Slim, and Texas
Slim was the founder of the Beef Initiative. Now he's
like me, man he's he's he's like the he's like
the West Texas version of this Philly kid who was
sleeping on the streets. Right. I don't know. I don't
(10:17):
know if you've ever been out to Canyon or Amarillo,
but they got a look in their eyes. They have
a look in their eyes out there. It's where people
get lost.
Speaker 1 (10:25):
Right.
Speaker 2 (10:25):
So he saw yes, sir, So you know he saw
something in me. Well. I reached out to him and
I said, look, I don't know who you are. Something
about you man, like, let's go. Here's what I do.
I put together a little video for him because I
have a little bit of you know, digital skills, and
(10:47):
he was like, Okay, there we go. You're my man,
let's roll. A couple months later, we ended up I
moved from Philly down to Florida, and we ended up
going down to Miami for the first time and he
went on, uh on the John Pump Show. And that's
really where where the whole thing started. I didn't have
(11:07):
I didn't have, you know, real digital design skills like
web design or you know, anything like that. I didn't know.
I didn't know shit about the beef industry. I didn't.
But but Here's what I did know, because this is
what the Beef Initiative taught me, is that our mothers
used to cook with tallow from a local farm. My
(11:32):
mom grew up cooking microwave meals. She died young in
the streets and everything, you know. After she died, I
pointed at everything. Everything was the problem. It's capitalism, it's this,
it's that, it's the other thing, right, And so I
(11:53):
learned about the cow, and I learned about what happened
to our nutrition and our health. And I started looking
back on pictures like in the seventies, and I'm like,
everybody looks normal, right, Like everybody looks good. All the
girls look good, guys look handsome. Like why is everybody
so disgustingly ugly today? And why is everything around me
(12:16):
breaking down? And why is everyone kind of swirling around
and chaos, pointing fingers at some boogeyman when really the
problem is, when you come down to it, the problem
is is a loss of value of our currency and
the loss of our connection to our local food. And
that's it. You fix those two things, and you start
(12:37):
with food. Don't start with the currency that's too big,
start with the food. You want to build a self
sovereign life for yourself. You want to build a life
of freedom where your mind clears up, where you suddenly
have access to God and spirituality again, and you have
access to all those feelings that you have when you
(12:58):
were a kid. Remember those when you felt free. You know,
you just kind of lay it on the bed and
you were good. You know, you weren't feeling like something
something could happen. Right. That's that's what beef. That's what
that's what local beef brings you, you know. And so
that that's really what I discovered. And so you know,
I was running around with a chip on my shoulder.
(13:20):
I was, you know, traumatized by everything that happened with
Mom and all that stuff. But man, once I met
Slim and once I started working with the Beef Initiative,
all that anger turned into something else. It wasn't just
like you know, running around like foaming out the mouth angry.
(13:40):
It was very very disciplined. Now and you know, the
Beef Initiative for me, you know, take a take it
for what it is, man, But the Beef Initiative for
me is is revenge. That's what it is. I lost
my mom, I lost a lot of friends I've lost.
I didn't really have much, but I also never had nothing.
(14:02):
I never gained much, you know, until now. So this
is a revenge move for me. You know, this is it.
And so you can kind of see them by the
way I act on on X. You know that's it.
I'm done with the BS. It's no more asking for permission.
I'm not going to sit here and pretend like I'm
the one who's out of place and I'm the one
who's coming from the outside. No, We've had decades to
(14:26):
correct this situation. Eighty percent of this country lives in
the city. How many of those are in poverty. So
we have to have a new pathway and we have
to speak from a place that includes everybody. And if
you ask me, you want to solve the problem of
the city and the country coming at each other like this,
(14:49):
Feed the city local beef from their local ranchers. Is
that it is that simple? Filled the Boatdeggas with local
ground beef. It's it's that simple.
Speaker 3 (15:00):
David Rutherford, my best friend. Welcome to the show, Sean.
Thank you for having me. It's an honor to be here.
What's up, Team?
Speaker 1 (15:08):
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Speaker 3 (16:13):
Thank you very much, who Yah, and god speed. You
know I when I.
Speaker 1 (16:18):
Think about it, obviously, you know I grew up and
involved in the military industrial complex, and you know from
the moment I was a frogman and seeing how that worked,
and you know where we go and what conflicts we
would be involved in and for why, and then you know,
working for the military industrial complex directly at Blackwater and
(16:40):
then for the intelligence world, you know, you get an
eye opening.
Speaker 3 (16:44):
Right, You're not that innocent.
Speaker 1 (16:46):
Kind of naive young boy that thinks America is one thing,
but it's really another. And you know, if you understand
the story of that industry, you understand that it was
a monstrous consolidation of defense contractors post Vietnam and if
I'm understanding you correctly. And by the way, I just
(17:09):
want to throw a little tidbit in for you guys
listening RS. When he was down in Miami meeting Texas
Slim for the first time, he actually met Jordie because
Jordie was the producer for Anthony Pompliano and his Bitcoin show.
So we just had a little reunion before we got on,
(17:30):
which was man, there's nothing better now that proves how
small this world is and how impactful we can really
be through these random connections and getting together. So side
note there, but you know as I began to realize
what was taking place. And I think we've also seen
that recently with the banking industry post two thousand and
(17:54):
eight collapse. Right, I don't even know how many small
local banks have been to my by the Big five.
And just a couple of years ago a bunch of
regional banks collapsed and went away, one out in California there.
Uh And and if I'm not mistaken, what I'm reading
off off Beefinitiative dot com is is this is what's
(18:20):
taking place and in our beef industry right now. Tell
me what your learning curve was like and what were
the finer points that's that that Slim.
Speaker 3 (18:34):
Introduced you to? What was what were the ideas the
main core ideas that hooked you?
Speaker 1 (18:40):
Like, whoa, this this is worth dedicating my my life
to in support of this man.
Speaker 2 (18:47):
Well, you know, everybody's got a different entry point into beef.
You know, it's it's it's getting really popular now. A
lot of people's entry point is is nutrition and health.
And I think that's great, uh that you know, it's
it's definitely something very close to me, of course, but
for me coming from where I come from, and you know,
(19:07):
saying everything that I just said about, you know, loss
of access to tallow all that stuff, right, how do
you get tallow got process that cow? So for me,
it all came down to when Slim explained that four
multinationals control of the processing in this country, you know,
and that we have lost he says, Slim likes to
(19:29):
say Texas had two hundred has two hundred and fifty
four counties. They used to have two hundred and fifty
four processing centers, not anymore. And so that's what fixes
our society. That's what brings local beef into local schools,
into local corner stores and fees, these people meeting them
(19:50):
where they're at, you know. And so it was really
it's all about the processing center, man, It's all about
the processing center. Everything else comes after that, the education
and the marketing. Of course, it's a huge, huge, important
part of it. But for me, when I learned that
we have lost all of our processing centers and that's
(20:13):
the reason we don't have access to cows anymore, that
was like, holy crap. And when when when I met
with Slim out in Texas, Cause about a year and
a half after meeting Jordy and all those down in Miami.
Slim went out to Thailand because Slim's Slim's like I
like to call Slim to Steve Irwin a beef, crazy uncle,
(20:39):
Slim to Steve Irwin a beef. So he went out
to Thailand because he was doing some investigations. He wanted
to build, rebuild this global cattle industry, peer to peer
with local beef. And when you go out there, the
same shit's happening out there, same stuff. They don't got
access to cows, their food supplies filled with seed oils.
(21:02):
Most of our seed oils come from out there. I know,
I don't know if you know that, but all the
vegetableil you oil palm oil rather palm oil. But but yeah,
so so he was seeing the same things. He hit
me up when he was out in Thailand. He kind
of left me back here to run you know, the
Beef Initiative or whatever, you know, which was maintained in
(21:22):
the website, all the stuff, right, like communicate when people
I did not have the confidence to communicate with all
these ranchers. Man I'm from.
Speaker 1 (21:31):
I can't imagine man coming off the streets getting thrown
into this. Now all of a sudden, you're talking to
not only ranchers, which are are some of the hardest
human beings out there on the planet. Shout out to
Braxton McCoy right and his folk, right. But it's it's
also it's I mean, these people are are angry and
(21:54):
they're distrustful, and yeah, they're distrustful for good reason. So
but what did Slim I mean, he just was like,
hey man, figure this out or pretty.
Speaker 2 (22:05):
Much, I mean, you know, figure it out. But you
know he wouldn't he wouldn't have thrown me in a
deep end if he didn't believe. I mean, because my
spirit was there. You know, I had that chip on
my shoulder, the same chip that he had, right, Like
the kind of chip that doesn't go away, like chip
that keeps hurting and pinging you and reminding you everything
that's happened.
Speaker 4 (22:25):
And so.
Speaker 2 (22:27):
Look, I was a guy with with, you know, everything
everything in front of me, and the spirit was alive.
The beef was fundamental, my you know, my perspective of
of you know, when I understood the tallow thing, the cooking,
a tallow thing, the processing, he was like, June, you
(22:48):
don't have the confidence right now, but I know that
you have all of the knowledge already. You know, you
know a hundred times more then a lot of these
ranchers that you're going to go interact with. You need
to believe in that and believe in yourself because you're
coming from a place that no one is coming from,
(23:08):
and that's your power move. And it took about it.
I mean, honestly, it took about a year and a half,
you know, or more probably up until a couple of
months back to really really start to own that.
Speaker 1 (23:22):
Tell me what some of those first conversations with ranchers
that you were approaching, Hey, we're.
Speaker 3 (23:26):
Doing this thing? What what what did they?
Speaker 4 (23:29):
Was?
Speaker 2 (23:29):
It? Like?
Speaker 3 (23:29):
Click?
Speaker 2 (23:31):
It was a lot of disrespect. It was a lot
of disrespect. I bet didn't. It didn't rub me right way,
I'll tell you that. I was like, this is what
I'm doing right now.
Speaker 3 (23:42):
You're from Philly.
Speaker 2 (23:43):
I'm like, exactly right. So I have a bad attitude already,
I got a bad as to already. So you come
at me sideways, I'm it's gonna come right back to you.
I'm not a salesman. I'm kind of more like a hustler,
right Like, that's that's my deal. So you are the
you like it you don't, okay, But that's why I
(24:04):
have a good team around me. Now, Ranch Mama Shannon.
Shout out to Ranch Mama Shannon. You know the kid
who lost his mom, Grewton, came up on the streets,
found Ranch Mama Shannon and ebers In Keller to Iowa,
and she, like slim, she believed in me. I don't
(24:25):
know why, but she did. And so I keep those
people super duper close, you know, I keep them very
close because, yeah, man, I've been called I told people
a little bit of the story. Told a rancher from Jersey.
I was like, this is my guy. We're gonna connect, man,
this is gonna be my guy. Man, this is awesome.
He was like, basically, f off, you're a marketing company.
(24:48):
Don't give a crap, get out of here. I'm like, bro,
you're listing has been on our map for free. I
just came off the streets. Bro, you're listing is on
there for free. It's only twenty five bucks marketing company.
I don't want nothing to do with it. Yeah, so
there was Man, it's been a long road, but but yeah.
Speaker 3 (25:07):
Not a ranch. What what did ranch Mama teach you
about talking to ranchers, because they are They're just a
different cut of people.
Speaker 1 (25:17):
Man. They're when you live in the saddle and you
live in that butcher shop, and you live, you know,
with the worry that you know you might lose a
hundred head and with some kind of bizarre disease. Every
single day you got your family out there ranching with you. Man,
those are hard human beings, and they, like we said,
(25:37):
there's a reason when you've got you said, seventy five
percent of the whole UH processing industry with with three
American companies and one mega corporation, JBS from Brazil. You
know I'd be pissed too. So what what advice did.
Speaker 3 (25:54):
She give you?
Speaker 2 (25:57):
I mean, it wasn't so much advice. I'm a little hardheaded. No,
I try, I try to. I do take the wisdom
of these people around me. Of course, there's a I
come with. I come with what I come with, and
there's a lot to learn and and so I mean,
really it wasn't necessarily advice. It was just practice and practice,
(26:20):
and and I mean, you know what, I guess really
her advice to me most recently was, you know, you're
getting kind of loud, and you know, you're getting kind
of bold and it's having a big impact and it's
it's working. But don't forget that you're you are talking
(26:41):
to a population that is a little bit quieter than
you and.
Speaker 1 (26:47):
June.
Speaker 3 (26:48):
I've been told that once or twice myself.
Speaker 2 (26:52):
Yeah, yeah, so you know. But look, there doesn't need
to be one way that we do beef, or one
way that we sell beef, for one way that we
market beef right with four Look, if we can deport hashtag,
deport JBS, these Brazilian bastards, get these guys out of here.
(27:16):
If we can deport hashtag to port JBS, we can
free up twenty percent of beef industry for American ranchers.
Now they didn't do that before because JBS is too
big to fail. I forget who said it, some guy
in Congress whatever. I don't plan politics that much, but
I've been dabbling, dabbling into a little bit more because
I'm getting really good at writing about policy. But I
(27:39):
don't play politics, and so I forget where I was
I was going with that.
Speaker 1 (27:47):
But uh, the lessons from ranch Mama, and then just
how you're taking that to bring these ranchers into the
initiative I think because that's your main objective, right you
You want to get you want to convince that these
family owned ranches that do not have marketing backgrounds, that
(28:11):
do not know how to connect to customers not only
in their own state, but in all the states around them.
I mean, you know, I went to your beefmap dot com,
which is I highly recommend anybody listening if you're interested
in really understanding where you can source locally, process locally
farm beef. This organization have this has beefmaps dot com
(28:36):
and you can find all of the ranchers that support
this initiative on this map. And you know, as June
just said, you know, he had one listed in Jersey
for free without even charging them anything for for that
that service. So you know, how are you can what
is you and Slim and and and who are the
other people in your initiative? And how are you convincing
(28:59):
these people to join? Sure?
Speaker 2 (29:01):
Sure? Well okay, so so in the back here of course,
you know, in order to be to have the confidence
that I have currently, you know in the cattle industry,
is because I got some people behind me that advise
and and tell me, like, dude, you're just crushing it
right now. I don't understand how no one is getting
at what you're getting at. So one of those people
(29:23):
that's really close to me is Cole Bolton. Cole Bolton
from K and C Cattle. He recently sold K and
SE cattle.
Speaker 4 (29:30):
Uh.
Speaker 2 (29:30):
He was a processing center owner out outside of Austin, Texas.
He processed four hundred ranchers beafs. Four hundred local ranchers
had access to processing because of that man. And so
that's why I got on my phone all the time.
And you know, he said to me the other day,
he was like he was a June. You know, sometimes
(29:54):
I really wish I was from the East Coast because
it would just be so much easier to be direct.
Speaker 4 (29:58):
Like you, You're like, you got to live in Philly.
The only way you get that way is if you
and if you're on the streets in Philly. I'll tell
you what to all my Philly brothers from Penn State, man,
God bless you, I miss you all. In fact, one
of my best friends right now from the Sealed Teams
is a firefighter in Chinatown in Philly, and uh, he's
(30:23):
meeting a lot of people on the street and just.
Speaker 3 (30:25):
He's like He's like, what Philly's different. I was like,
I know, bro, it's.
Speaker 2 (30:31):
Different, man, it's different. It's like, hey, look swear sweart
of declaration of the pencil sign right. I mean we're lead,
you lead out there. So things are a little bit different.
You know, culture is a little bit different. Religions are
all mixed up and not from not from immigration, you
know what I mean. Like you got you got freaking
(30:53):
million Muslims out there that generations were born there, right,
So it's not it's a unique melting pot of a place.
And you know, it took me a while to kind
of love Philadelphia again because it's dark. It took everything
from it took my mom from me. It's man, it's
so bad. There's more dope that runs through that neighborhood
(31:13):
that I'm from than anywhere else on this planet. Wow,
that's a fact. All the dope runs through Philly so
and and Kensington so so anyway, So you know, with
all that, Cole's just like, you know, it was just
you know, one of my advisors and supporters here on
the back, you know, he he he kind of guides
(31:35):
me in certain ways. You know, some of the JBS
stuff that we're writing about right now? He's like, careful, man,
I'm like, bro, I've been, I've been, Button has a
drug dealers my whole life. Let's go.
Speaker 1 (31:50):
So well, that's what I'm I'm thinking, Like, as you're
telling me this, and I read a couple of your
articles that you have on written there, and and man,
you're throwing blows for your You're you're throwing some haymakers
out there. Are you guys nervous about trying to take
on any of these mega corporations? Are you guys nervous
about what might be the ramifications not only for you guys,
(32:12):
but for the beef industry, for ranchers out there. I mean,
obviously they already feel like they're under assault. But you
know what types of things attacks have you seen, not
only against ranchers, but you know, this whole initiative to
get people back to locally sourced beef.
Speaker 2 (32:31):
I mean, the attacks are already underway. You don't need
to attack anymore. Like I said, we'll losing seventy seven
farms a day. That's not about to be a war.
That's war, right, So, like the way that I see
it is, this is already happening. This war has already
been going on. Do I see any additional threats? Nah?
(32:54):
Not really, because what else could they do, you know
what I mean, like already in control and they know that.
Who's this little guy from Philly going to come out
here and say jbs jbs. They're not worried about that,
and I ain't say nothing new. Al Jazeera wrote about it,
Bloomberg wrote about it, Reuters ap freaking crocket. You know,
(33:16):
ask Groc about it. Groc will tell you. So it's
we're just putting the pieces together. I happen to be,
you know, really good at technology, you know, coming up
off the streets and progresses so quickly. Technology was definitely
part of that, right, and so you know, and my
kind of like human connection thing. I really love to
(33:37):
make human connections, which is why it really pisses me
off from people are mean to me, you know, in
the in the industry and everything.
Speaker 3 (33:48):
But tell me about Jason Rich.
Speaker 2 (33:55):
Jason Rick is another one. Yeah, Jason Rick is another one. Uh.
He's out there in Crawford, Colorado. He's got some of
the cleanest soil. He's He's rebuilt his ranch from scratch.
He laid the he laid the plumbing or they laid
the irrigation and he's got something really really special. And
(34:18):
he's one of the co founders of the Beef Initiative too,
So it was Texas Slim, Jason Rick, Cole Bolton, myself,
Ranch Mala, Shannon comes along and that's really the core group.
And and Jason's out there. He recently put up his
(34:40):
his his his ranch home and his guest his guest
house for the ranch. So now he's got another another
piece of income coming. And part of that I'm very
very honored to be able to say this. Part of
that money, ten thousand dollars the Beef Initiative and the
I Am Texas Slim Foundation gave to Jason Rick for
(35:01):
his internship building.
Speaker 3 (35:03):
So oh wow, that's cool.
Speaker 2 (35:04):
Yeah. Yeah. So so you know, we're we try to
lead with with by serving other people, you know, first
and foremost we lead through service. At said that, you know,
we do have some free listings on there, the listings
that are on beefmaps dot com. They started out not
because you know, I scammed the internet and started, you know,
(35:25):
just adding ranches. We had a portal when we first
launched for consumers, Hey tell us where your rancher is
put them on the list. Let's get these guys some business.
And so the first one hundred and sixty ranches came
from consumers just adding the ranch themselves. Yeah, and so
we've been following up as we go.
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a story that might pull you in, please visit my
(36:53):
website at David Rutherford dot com or click the link
in the description below, and if you pre order new now,
your signed copy will be delivered before the holidays. Thank
you very much in godspeed. That's cool.
Speaker 1 (37:07):
And as the tell me what kind of the response,
I mean, obviously you've you've quoted a little bit of
a trepidation first initially with ranchers and you reaching out,
but now as they get into the system, how many
total ranchers do you have in the initiative? And what
does the increase in business look like on average for
(37:27):
these people because of joining forces like they have with
you all?
Speaker 2 (37:32):
Oh man, So it's hard to Okay, So the first
question is we've got I don't know the exact number
because I'm just kind of adding them as we go,
but I think we're probably up to like one hundred
and ninety or so ranches on there. We've added like
(37:53):
formally paying subscribers, We've added maybe like fifteen or sixteen
in the past two months, So that's really good. And
they're mostly around along the bottom bar are featured rancher
direct certified ranchers and so that's that's a certification system
(38:13):
that we created. It's a standard mark and and really
what it what it's about is UH single source beef
fulfilled directly from the rancher without UH, you know, a
supplier in the middle of it. Awesome, super super simple.
(38:34):
But we had to do it because, look, I do
believe we're gonna get JBS out of here. I'm fully
confident we're gonna do that. As as a country, we
need to do that, and I believe that it's gonna happen.
Trump's making some moves right now. Very interesting.
Speaker 1 (38:51):
Oh, there's there's a truck going, truckload going on right now. Brazil,
they're the head of their UH Supreme Court has been
kind of a busted.
Speaker 3 (39:00):
They've liquid they sat on his assets.
Speaker 1 (39:04):
In America, there's a probe because if you follow a
guy named Mike Ben's at all, he basically exposed how
the State Department and the agency supported getting Lula, who's
a criminal in in Bolsnaro out and how they were
going at him. So, you know, I think you're going
to see tariffs on Brazil that are going to be
(39:26):
absolute out of control. And I also think there's a
there's a heavy lobby in DC right now from the
ranching world saying hey, you know, let's get this these
people in check and let's start having Americans buy directly
from the ranchers. So I think you're in just an
absolutely amazing time right now.
Speaker 3 (39:45):
Do you guys feel.
Speaker 1 (39:46):
That you said you weren't involved in any lobbying, but
you know, obviously, you know, maybe your pieces are being spread.
Is there any initiative for you guys to get into
lobbying or content or work with local congressman or anybody
in in Texas or any of these other places.
Speaker 2 (40:05):
I don't know about the lobbying thing. I don't know
a lot about that world we were written about once.
Uh So our senior writer and research analysts who we
bring in from time to time, Brianna Sagdal If you
haven't checked her out, Wow, she's amazing. Brianna nine b
(40:26):
r E E A U n A Brianna nine on Twitter. Yeah,
she's a powerhouse. She works with us, you know, from
time to time, and she uh, she spoke independently, you know,
just as a citizen up in South Dakota and our
(40:49):
push to get three D printed meat band from taxpayer
you know stuff. So we succeeded in that, and they
gave us, they gave the Beef Initiative a shout out
in the recording it was amazing. And then somebody wrote
about it and they called the Beef Initiative an en
(41:10):
g O and a lobbying organization. Both of those things
are incorrect. Okay, we are we are a think tank.
The Beef Initiative itself is for profit.
Speaker 3 (41:27):
Yeah.
Speaker 2 (41:27):
The I Am Texas Slim Foundation, which is the BF
Initiatives Foundation, is nonprofit and that's it. So we work
with on the foundation side is relief efforts and some
policy work, you know with Brionna, a little bit of support.
It's a startup, you know, foundation, so we don't have
a lot of flow there, but I get a little
bit of support for beef news and beef maps and
(41:51):
and yeah.
Speaker 3 (41:52):
Yeah, well that.
Speaker 1 (41:55):
I just think what you're doing is really interesting. As
I scrolled through some these these these uh ranchers right
Eversaw Cattle Company, Browsie Acres, Beck Ranch, shirt Tail Creek Farm,
car Carter Country meets Chap Chapman, three c cattle. Tell
(42:17):
me about these people, some of them, and tell me
about who they are and and kind of their stories.
Maybe pick one of them and and and share their
story right now with the listeners.
Speaker 2 (42:28):
All right, sure, sure, Well I think you know, I
got to really really talk about ever saw cattle. That's
ranch Mama Shannon, Ranch Mama Shannon and her family. Uh,
she likes to talk about how she was She wasn't
really a cowgirl. She she would never she would never
(42:49):
eat anything that had to die in order to be eaten, right,
and then she met a cattle man, and well things
kind of changed since then, and uh, she became she
became a woman. And now she's leading that charge from
her ranch and helping me lead this with with with
the beefmaps dot com. And so they're out in Kellerton, Iowa.
(43:11):
They're grass fed, grass finished, they have access to their
local processing center, not the Big four. They they're they're
The breed of cow that they have is Maine on
jew right. H sounds fancy and it is. It's it's
(43:35):
a different kind of breed, right. A lot of the
cows that you see out here in America for damn
good reasons, Black Angus and beef Master, because it's really
damn good. But there is there is a whole world
of cows with different taste profiles, different nutrition profiles. And
(43:57):
what I love about what she's doing out there is
that she's bringing that education of you know, it's not
just black. It's a cow's not just a cow. Cows
not a cow's not a cow, right, It's like they're
all different, and it's really about how you raise it,
how you process, how you process it, and the care
(44:18):
that you take both before and after to make sure
that that cow both lives a good life. But it's
also expressed to the consumer in a way that they know.
And she I told you that, she kind of gave
me some advice before, like, you know, don't forget who
you're you know, don't forget who you're speaking to. I
love the energy, June, but don't forget who you're talking to. Loudmouth, okay, And.
Speaker 3 (44:43):
She's old, she's smart woman.
Speaker 2 (44:45):
Yeah as ranch mama. Yeah, So so I listen to her.
I listen when she speaks. I listen to her, and
it's just a really it's a really good relationship the
Browsie Acres. On that I can tell you a little
bit about them, you know, the part that I really
love about Browsey Acres, aside from the fact that it's
(45:06):
Ronda Rousey from the WWE H aside from that, which
we kind of keep that in the background a little bit,
you know, for her to respect their their privacy and everything,
and and of course her husband Travis, who's the MMA
you know, yeah, king right. So anyway, but as tough
(45:29):
as they are, they're regenerative ranchers. And they're not just
regenerative ranchers grass fed and grass finished. They're grass fed
and regenerative grain finished. That's different. What the heck does
that mean? June. That means that the grains that they
feed them move around in the pasture with them, and
(45:51):
the grains are grown on the farm. So when you
hear people talking about it's only great you can only
grass fed, everything else is unhealthy as garb. That's that
is a syop right there, because there are so many
ways to raise a cow. Whenever I hear I call
them grass fed, Nazis, I love grass fed, grass finished.
(46:13):
The beef that I get down here in Florida is
grass fed, grass finished. I can't tell you where I
get it there the Mennonites, and they prefer their privacy.
But you know, like that's just you have to dig
deep into this industry. You have to dig deep because
the stories, the experiences, the different protocols, the different ways
of raising cattle. If the different breeds talk about you
(46:36):
go into different regions and things start to change, Right,
You're not going to raise a cow in in you know,
You're not going to raise the same cow in Florida
that you do in Colorado, although you might be able
to cross breed and have pretty good results. You know,
one of these guys I know down here, he cross
breeds red Angus and beef Master, or sorry, black Angus
(47:03):
and beef Master, which is a different kind of a
different kind of deal. And a lot of the cows
down here, you know, it's sandy soil. What are you
gonna do?
Speaker 3 (47:15):
His beef?
Speaker 2 (47:16):
His beef is so just marbled, and man, I'm like,
how the heck did you pull this off? Well, it's
a closed herd. He's been raising these cattle in a
closed herd on his land from five generations. Wow, So
that's what you get when you dig deeper. Right, that's
what you get when you depart from the multinational beef system,
(47:39):
when you stop shopping at the grocery store. And let
me just say this, my experience of going from eating
beef at the grocery store to eating beef from my
local rancher, it is quantifiable.
Speaker 4 (47:52):
Right.
Speaker 2 (47:53):
So I was fasting when I first started to kind
of change my diet. I needed to resell fasting. Wake up,
you know, I go to the store before, get some
grass fed beef, you know, front front of grocery store.
Cook it, man, It's damn good, lots of butter, super good.
I am full. I'm nourished for like five hours. I'm like,
(48:17):
damn off of an eight ounce steak. That's amazing. Well
that ain't that? Ain't nothing. I started buying beef from
my local rancher, same eight ounce steak. Now I wasn't
hungry for seven hours?
Speaker 1 (48:33):
Wow?
Speaker 2 (48:33):
Why why is that? And how much money did I
just save not buying snacks and this, that and the
other thing. And it's not just about like what you're
not hungry from when you eat actually nutritious local beef.
Your entire desire structure changes interesting.
Speaker 3 (48:54):
Yeah, you don't.
Speaker 2 (48:55):
You just don't need things anymore. Right, you're good? What
a king's they eat steak? They're kings? Right, you want
to live a life of luxury, Just shake your answers hand,
We'll cut out all the bs. Is that some.
Speaker 3 (49:11):
Well?
Speaker 1 (49:13):
R s June Man. I can't thank you enough. This
has been absolutely educational for me. Your story alone makes
it incredible. And the fact that you have these really
amazing people behind you and supporting you and working with
(49:33):
you to create something that can probably you know, what
is it, go to war like you said in the beginning,
and take our food sources back and give it back
to the people, whether they're from the streets or they're
they're you know, in the suburbs, or they're out in
the rural, rural, beautiful lands of this great nation. So
(49:55):
I really appreciate Why don't you tell everybody where they
can find how they can participate and uh, what you
guys got coming in the future.
Speaker 2 (50:05):
Absolutely, So if you want to connect with me directly,
you can follow us on beef at Beef Initiative on
X That's really where we're the most active, that's where
the truth is at currently. You know, Yeah, it might
be one big honeypot operation for the AI apocalypse of
the future, but for now it's really doing a great job.
(50:27):
So if you want to connect with me, you can, uh,
you know, you can connect with me there if you
would like to support me and my work through through
beef collection.
Speaker 1 (50:36):
Uh.
Speaker 2 (50:37):
We just launched the rough Shot collection and you can
visit one rancher dot com. One rancher, just one source,
not a lot of ranchers, right if you go if
you go to the if you go to the grocery store, now,
how many cows are on one pack of ground beef?
About one hundred? Yikes.
Speaker 3 (50:55):
Wow.
Speaker 2 (50:55):
So if you would like to go to one rancher
dot com, we've got a nice collection of rancher direct
certified beef. Visit beefmaps dot com and connect with your
local rancher directly. We do have e commerce functionality on there,
but that's really that's for that's the second tier. We
(51:16):
really encourage you to visit your rancher's website, even if
they just have a Facebook page. Just connect with them
directly and let's let's build this thing out. I'm also
the editor in chief and uh writer over at Beefnews
dot org. So I'm doing a lot of work, uh
and and you know, uh, with journalism and and showing
(51:40):
people really the the ins and outs of what's going on.
I'm trying to drip out a lot of good information.
So three sites there beefmaps dot com. That's number one.
Go support your local rancher. There's beef price at everyone's
price point. Do not think that because it's grass fed
that it's super expensive. Look around. Everybody's got a different
(52:01):
situation going on, right. So that's that's decentralization right there.
Number two is one Rancher dot com o n E.
One rancher dot com. You can buy from the rough
Shot collection, single source beef rancher direct, certified fulfilled directly
from the ranch. And number three is stay stay tuned
(52:23):
to beefnews dot org. We've got a great conversation coming
up on there with Sally Fallon from Wess and a Price,
who we have been very blessed to be partners with
the past couple of months. Certain folks see what we're doing,
and Wess and a Price is one of them. Also
our supporter this week this month at the Beef Initiative
(52:45):
is the I Am Texas Slim Foundation. So I would
encourage everyone to please visit imtexasslim dot org. If you
got a few bucks, go ahead and donate. You know
it'll go to help everything that we're doing over here.
If you're looking for real raw local milk, wes and
a price built a map called realmilk dot com. So
(53:07):
don't want to throw it too much at you. Really,
the main thing is beefmaps dot com. You can get
to everywhere else from there, and that's.
Speaker 1 (53:16):
It all right, June, thank you so much. You were fantastic.
And just one last thing, man, I am. I am
for sure. I know that your mom would be incredibly
proud of who you are and what you're doing in
your life right now. Man, So God bless you and
(53:36):
God bless the Beef Initiative.
Speaker 2 (53:40):
I can't thank you enough. Man, God bless yourself. Absolutely
absolutely thank you
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