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September 23, 2023 37 mins

We sit down and holla at rapper Glasses Malone & his producer Ervin "EP" Pope on the eve of his 12th album "Cancel Deez N*tz" to learn why he doesn't give af about cancel culture.

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Episode Transcript

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Speaker 1 (00:00):
What's happening, and what's happening, and what's happening. It's your boy,
Big Steel with a very special, a very special Against
the Chronicles podcast. We on the eve of Glasses Malone
dropping his new album Cancel These Nuts, and of course
Glasses is late, but I'm in here with his partner
in crime, his big partner in crime, the man behind

(00:21):
the boards on this entire project, IRV and Pope professionally
known as ep EP was having a baby. Man. You
know what, It's a phenomenal album, man, I really feel,
really feel really really strongly about this. Man.

Speaker 2 (00:36):
We made it right.

Speaker 1 (00:37):
We made it, yeah, for sure, man, And you know what,
I think I would be disappointed man if we didn't
go at least on this.

Speaker 2 (00:45):
From the time that we end.

Speaker 3 (00:47):
And for the body of work and the subject matter,
I mean, it has all the elements to go flatten
them really.

Speaker 1 (00:56):
Yeah, it does, man. Right now, man, so I'm telling
everybody right now, man, album, Well, by the time y'all
hear this, the album be released already, but all streaming
platforms everywhere you can even order advanced copies. I'm gonna
have a link in there. Not advanced copies, but physical copies. Yeah,
ain't it's crazy man, on how physical copies are anomaly now.

Speaker 2 (01:17):
Man, exactly. People, I'm glad. I'm glad to know that
people really want them, you know what I mean.

Speaker 1 (01:26):
Yeah, that's what I'm saying.

Speaker 2 (01:27):
Yeah, that collector's items.

Speaker 1 (01:29):
Yes, what I'm saying. But they are collector's items right now. Man.
I remember when I was doing my thing, Man, physical
was a big thing. Man. You had you had to
manufacture tapes, CDs at one time, tape CDs and vinyl.

Speaker 2 (01:43):
Exactly.

Speaker 1 (01:44):
You would mess around, man, your budget be gone, you
be down in your budget, man, eighty ninety k just
that quick.

Speaker 2 (01:50):
Exactly, just emerge, not to merge, but but the physical.

Speaker 1 (01:54):
Yeah, but the physical stuff. And then you had recording
studio time which was really extended. Sit back in the day, man,
and you was taking on two inch tape and it
was crazy, Man, it was really crazy. I actually think
it's better nowadays though, kind of ep froze up a
little bit on us. We're waiting for him to come

(02:16):
back in, waiting for Glasses Malone to come back in.
You dig what I'm saying. And we got the load
coming in the house. The load just done came in.
What's up, g Yeah, EP Froze, I'm back.

Speaker 4 (02:34):
Yeah.

Speaker 1 (02:35):
Man. It was just a whole different dynamic and we
got the man of the hour himself in the house.
Me and EP was just talking about back in the day, man,
with all it took to actually release Apple at one time,
you had to get CDs, cassettes and vinyl manufacturer. Yeah,
I did all that.

Speaker 4 (02:52):
I checked all the boxes.

Speaker 1 (02:54):
It was a crazy time because you would be down
big and your budget, man, and we was recording on
two inch tape. Yeah.

Speaker 5 (03:00):
I did a whole home on that before so I
could relate.

Speaker 1 (03:03):
Yeah, for sure. So while I got y'all both here, man, congratulations, Man,
we did it. I was telling EP I would feel
I would feel some kind of ways we did hold
because I believe it's a phenomenal project. And it was
a phenomenal project. And is that your little journalist's voice? No, man,

(03:24):
can you just can you let me do me? Man?
Can you allow me to do me? Boy?

Speaker 6 (03:28):
You that I don't devil take you and you just
find your barber watchings was so fast?

Speaker 1 (03:36):
Did I have a certain level of professionalism? Man? I
can't be on here talking you know, and all that
the ponics and slang which and all that shit man
that were doing that we do through the day.

Speaker 6 (03:46):
I try to say, your project came out phenomenal, tremendous effort.

Speaker 1 (03:50):
Yeah, it was a tremendous effort man, you know because
I got to see man, we all went into it.

Speaker 3 (03:54):
Man.

Speaker 1 (03:55):
I really feel like y'all both poor your heart and
soul into it.

Speaker 6 (03:58):
Man.

Speaker 1 (03:58):
Yeah, we poured a hard sold into it. Man. It's
a phenomenal project. Man. I'm gonna ask you. EPU asked
me what my favorite song? He was, Man, what's your
favorite song on here?

Speaker 2 (04:09):
Like my kids, I can't pick it right now. I
love them all.

Speaker 3 (04:11):
I was like, tomorrow something gonna hit me different than
it hit me today and yesterday. I mean, I'm still
enjoying it. That's how I know it's a classic project, bro.
But the makers are still feeling it, you know what
I mean? Normally like I put some out and I'm
on to the next. But I keep like I really
ride to this album.

Speaker 1 (04:31):
Ain't that funny? You know? I want to ask Glasses
in particular, Man, you're going hard on here? Man, what
was your mindset going into this? Man?

Speaker 5 (04:40):
What was my mindset?

Speaker 1 (04:42):
Uh?

Speaker 4 (04:43):
I don't know.

Speaker 1 (04:44):
It was just Tuesday. Really, it really was Tuesday.

Speaker 6 (04:49):
I know that sounds crazy, but people like you who
know me, you feel me, y'all know exactly what I
mean when I say it's Tuesday, Like this is just normally,
this is what the flavor of the week was for
this part ticular album. You know what I'm saying, what
I'm most proud of is what I'm most proud of.
I feel like we did a really good job, Like

(05:13):
we did a fantastic job dog of like capturing everything
at the same time, you know what I'm saying, Like
coming back to E at the end, telling them like, yo,
you know what I mean.

Speaker 5 (05:24):
I want to.

Speaker 6 (05:27):
I want to make sure we do stuff in posts
E trusting me really, like certain times I wanted to
take stuff away or reorganize something because I just felt
like I was rapping and I couldn't compliment those particular
hats or I had a hat pattern like him allowing
me to tinker in the record making process, not just
respecting me, you know, andto being just the MC, but

(05:49):
allow me to make the best records that I could,
to compliment the productions.

Speaker 1 (05:54):
For sure, for sure. Man, So I'm gonna go through
each one of these songs. Man, I want you each
to explain ain't me. You know, I've heard the records already,
but the people out there obviously hasn't. I'm gonna go
directly the number two to cancel these nuts. What does
cancel these nuts about?

Speaker 4 (06:09):
Man?

Speaker 1 (06:10):
The title track?

Speaker 5 (06:15):
Cancel these nets?

Speaker 6 (06:16):
So it was funny because I think that's like self stated,
you feel me. But to me, honestly, it's a lot
richer than most people.

Speaker 5 (06:27):
Cancel these nuts.

Speaker 1 (06:28):
To me is like.

Speaker 6 (06:31):
I feel like the industry make a lot of artists,
you know what I mean, The powers that be, the
the finance, the Wealth Department makes a lot of artists.
So like they can cancel them. They make you, they
could break you. I always felt like I was always
self made from the first day to the last name,
you know what I mean, not self made.

Speaker 5 (06:48):
Olivia made me.

Speaker 6 (06:49):
But like as far as artistry didn't know, power structure
decided I was gonna be it. Matter of fact, they
fought me tooth and nail the whole time, trying to
stop me from being it. And I'm still I still
end up becoming it, you know what I'm saying. So
cancel these nehsing is my attitude that I'm gonna say
whatever I want to say, and really there's nothing nobody
can really do about it, you.

Speaker 2 (07:10):
Know what I mean.

Speaker 6 (07:10):
There's no nothing nobody can do. You know what I mean,
because none of you motherfuckers made me.

Speaker 5 (07:17):
You know what I'm saying.

Speaker 6 (07:17):
Period, It's something that God did himself, I mean, and
my parents.

Speaker 5 (07:22):
So this is what it's all about.

Speaker 1 (07:24):
Yeah, when you look at the culture and the climate
that we're in right now, it's really like that time. Man,
Like if you saw what they did. I know it's
a touchy subject, but if you saw what they did.
R Kelly for example, Yeah, he did some stuff that
wasn't cool, but it was a whole lot of people
that needed to be held accountable in that mix too,
and they just pretty much ruined that. Man.

Speaker 6 (07:45):
Well, I mean, Mark Kelly's situation is unique because really,
you know, if he committed a crime like any other criminal,
I understand, you know why they have a you know,
a penal system to try to keep balance subject, you
know what I'm saying, And I don't want without throwing
any other anybody else under the bus. I don't think

(08:06):
that's the most important part. But they made R Kelly
so they break they could break R Kelly. They made
it so they could break it.

Speaker 1 (08:13):
And that's what I see, and that's what I mean
in his case. Right to me, it was a thing
to where everybody was just kind of moved away from him.
Didn't nobody want to be around him, didn't nobody want
them to backlash to go on them, nobody wanted to
suffer none of that heat. So it was like kind
of like, Okay, we gonna throw him down the well.

Speaker 6 (08:29):
Yeah, yeah, And it's funny because he did so much
for everybody, you know what I mean. And but that's
how it go I mean, man, that's why I run
these niggas off the block anyway, you know what I mean.
I don't let them be next to me anyway. I
don't let him absorb my energy. I don't let him
absorb my power. I don't let them I don't let
him be around me, you know what I mean, Because

(08:49):
I always already know, like when it goes down, it
ain't no friends. So we're not gonna fake like we're
friends now. You know, maybe we could do some music,
you know, maybe we could do something, But the people
that fuck with me.

Speaker 5 (09:00):
They fuck with me right now.

Speaker 1 (09:02):
So that's all it is exactly, man, Because we are
living in you know, it's supposed it's to a certain level.
We're supposed to have freedom of speech, right, but that
seems to have been thrown out the window nowadays. It's like,
if you see the thing about the wrong person, you
could be in a lot of trouble.

Speaker 6 (09:19):
Well you got the freedom, you know what I mean.
Just come with consequence, you know what I'm saying. And
to me, that's what cancel these nets the whole album,
you know what I mean. First track on down is
about is regardless of the consequence, you know what I mean.

Speaker 5 (09:31):
I'm not looking to make friends now.

Speaker 1 (09:34):
EP, you are well reserved, brother, man, do you need
to records scare you?

Speaker 4 (09:39):
I understand freedom of speech. I understand freedom of speech.

Speaker 3 (09:46):
I agree with with the records, you know what I mean.

Speaker 4 (09:50):
I agree with with telling our songs.

Speaker 2 (09:54):
Mmm.

Speaker 4 (09:55):
So they were funny to me, you know what I mean,
It's like, all right, well let's go.

Speaker 6 (10:01):
I just think like a lot of it, a lot
of it was just really being funny, man, Like as
serious as subject matters, or it was meant to be funny.

Speaker 1 (10:13):
It's all funny, you know what, man, And it's going
on around like time can be flying. Gee, do you
realize how long then you've been messing with each other?

Speaker 3 (10:23):
Dog?

Speaker 5 (10:24):
Over twenty years now?

Speaker 4 (10:26):
Was crazy?

Speaker 6 (10:26):
I was thinking, it's crazy. So it's been eight years
since I released my last album. Glass House two was
like my tenth project. This makes my eleventh project, so
I can put out Glasshouse two in twenty fifteen. And
what really happened was in two, let's say twenty thirteen,

(10:49):
I started to kind of fall down this this this
this this uh, this rabbit hole of hip hop and records,
you know. And I started off with records, you know,
just that journey of understanding what records are about the
science of communicating through songs, you know, I mean because

(11:09):
to me, that's what records is. It's the science of
communicating through songs. People say, I use the word hit
records or songs, but it's not like records are the
science of communicating through songs telling you an idea that
makes it easy for you to digest.

Speaker 5 (11:22):
You can understand what the message I'm trying to cross
to you is.

Speaker 6 (11:28):
Starting there, ending up in hip hop only being able
to get Glasshouse too out because it was so like,
it was so much to learn all of this stuff
about records and hip hop and then to end up
trying to learn marketing. People don't know what the hell
I went through, you know what I mean. It was
just crazy. So I couldn't put out music at the.

Speaker 5 (11:45):
Same time as learning, you know what I mean.

Speaker 6 (11:48):
It's like trying to have a job being a doctor,
you know, while in medical school, you know what I mean.
You got to be at the very end, and it's
like you got to keep going back to school. You know,
even as a doctor, you're gonna keep having to learn stuff.
So that's what it felt like like being this kind
of one man you know, it's almost like a one

(12:09):
man army. But really you have so much respect for
what everybody else do, like what EP does as a producer,
what Lester and Jason Joshua and eah Ski dos mix
is what you have to do as a manager, what
my job is, or what James Brown job was as
a record maker.

Speaker 5 (12:25):
And it's like going to school to be a doctor.

Speaker 6 (12:28):
And it was no way I could be out being
a doctor while going to school to be a doctor.

Speaker 5 (12:32):
And that shit beat the shit out of me. You
know what I'm saying.

Speaker 6 (12:34):
It took a long time, so we here eight years
later and I'm still grateful anyway, and now we just
got Now the work begins, which is crazy because like
we spent two years making this project. Me and EP
started just fooling around and then we figured god a
rhythm and you know, it didn't take a ton of time,
but we just knew where we were going. So it's

(12:57):
it's I'm happy to be here, you know what I mean.
It took eight years to get to this next album.
It's eleventh project, but I'm grateful yet to still Yeah.

Speaker 1 (13:04):
You know what I love about it, man, is y'all
really took it back to what hip hop is about
the rapper and the producer actually being in the studio
together banging out records instead of just sending beats over
the internet, you know, emailing beats and you writing your
wraps and they know there's no cohesion to that. Sometimes,
you know, you hear records sometimes and they just sound
like they're missing something that a lot of times that's

(13:24):
the element of being in the room together.

Speaker 6 (13:26):
Yeah, but it just what crazy is. Me and E
wasn't in the room all the time. We might've been
in the same room four times, but we was on
the phone, probably fucking our phone numbers probably got thousands
of hours.

Speaker 5 (13:38):
You know what I'm saying. It's crazy.

Speaker 1 (13:40):
You know. Of course, with technology being is with it,
you know today you don't necessarily have to be in
the same room. But y'all was very much in concert.

Speaker 6 (13:47):
Uce no man, We was passing records back a lot
of these songs, like epall tell you a lot of
these songs. These are like the thirteenth and fifteenth versions
of the exact songs. Yeah, like we might have went
back and forth ten twelve times, add in small details,
adding small things to hooks, like I hear Kanye should
have never married that bitch right now, and I always
be like that bitch belong, that bitch belonged. I should

(14:09):
ask somebody with a d voice, come on that bitch
belong that bitch belong be long to the street. I
could keep hearing that that detail. Yeah, you know what
I mean, and I don't have it. So I used
to laugh when Dre all the nigga used to tell
me they used to feel like a record wasn't finished.
Because when I first got into Ben I'm like, oh,
this record done, but now I get it. So a

(14:29):
lot of the dumb shit I thought at first, I
felt like asshole.

Speaker 5 (14:32):
For thinking it.

Speaker 4 (14:33):
I would say this, I would say this.

Speaker 3 (14:36):
Still it boils down to one word, and that's trust.
Like I trust him, you know what I mean. I
trust him with the I ain't never just gain nobody
my sessions and like, hey man, just do what you
do what you do, that's true, and vice versa, like
he's never really done records like this, but like I know,

(14:56):
he gets it, and he puts the right subjects to
the right text music and it just worked. So it
worked so easily and so fluently that that it was
it's easy.

Speaker 4 (15:07):
I can't wait to do this.

Speaker 5 (15:08):
That's a great point.

Speaker 6 (15:09):
Like it was times I was like, yo, he sent
me the session and I might not want to arrange nothing,
but like I might need to really just you know
what I'm saying, like do something here. I need to
move something so I could do something right here and
then I can bring it back so you know, And
a lot of times I even engineered you know what
I mean, Yeah.

Speaker 5 (15:28):
I'll send him back some shit.

Speaker 3 (15:30):
I could to say, gee, let me give your credits too,
because a lot of them drops you here on the records, Bro,
that's him.

Speaker 4 (15:36):
He created them, drops in spaces and even some of
the collaps and rhythms.

Speaker 5 (15:41):
And I'm like, only a hand for only.

Speaker 1 (15:45):
G is actually turning into a really good all around artist.
He's producing, Yeah, you know what I'm saying. You know
he's producing now, he's writing. And I remember it used
to be funny when I first met G and he
make records. I always knew he was a bad motherfucker
on the mic, right, but we was.

Speaker 6 (16:01):
You know, we start fucking hook sound like a right, Like,
why do your hook sound like a rap?

Speaker 1 (16:06):
To kind of tell him because he was in there
making records now here, I'm just going off on his hook,
and I'd be like, bru, that sounds like another damn verse. Man,
It's like shorten that up. You know what I mean.

Speaker 6 (16:15):
What's crazy is I ain't grew up listening like I
grew up listening to music, but I didn't grow up
wanting to be a rapper, so structure was not my
strong suit. But again we tho like white Lightning, we
don't don't get a lot of credit because he moved
to Atlanta it was dope working with EP, like he
this is the truth, like it ain't about EP is
the producer of the project. But we made records together

(16:36):
like We're gonna go back and forth and I'm gonna
keep pushing him. And it was really wonderful, doggor It
really was fun, you know what I mean. Like the
business side, we got so much stuff to do, man,
But it's like it was, it was, it was.

Speaker 1 (16:49):
It was better.

Speaker 5 (16:50):
It was a It was a better experience than I
thought it actually would be.

Speaker 1 (16:53):
You know what I think about sometimes, man, And I
really think about this man, just from where you at
as an artist, man in the chemistry to an EP gout.
I'll be thinking sometimes, Man, I wish you would have
had this shit when we was on the big boystage.

Speaker 6 (17:06):
It's funny, man, it wouldn't have worked as well like
I mean it had been. I think I would have
had way better records, you know what I mean than
I had to some degree, especially the second you know,
move a beach Cruiser.

Speaker 5 (17:18):
But it's better now, you know what I mean.

Speaker 6 (17:20):
To sound crazy, and I know we don't got you know,
Birdman writing four million dollar checks, but the music is
so powerful in itself that it's going to create four
million dollars worth of promotion no matter what. So I
always I've thought of that. I'm like, damn, man, I
wish I'd have been having EP do this and that.
And then I, you know, again, questioning God ain't necessarily

(17:41):
the smartest move.

Speaker 1 (17:43):
You know he got.

Speaker 6 (17:44):
He put EP right in my and my and my
wheelhouse right when I needed in there, you know what
I mean, when it would make sense when I could
appreciate even what he does, Like my appreciation for what
he does is unbelievable versus when I first met him,
I just knew he made beats and he could play.
I didn't really understand, you know what a real you
know player mint That shit is different.

Speaker 1 (18:03):
Yeah, for sure. We was just talking about that, and
I was telling the man, I wish I could play
the piano because it's different. When you were up there
and EP was just in there playing shit without looking
at it, that was me.

Speaker 5 (18:12):
I'm on that motherfucking EP.

Speaker 6 (18:14):
And this is the point, like, this is where nobody understands,
and this is where it won't matter when you listen
to cancel these nuts unless you really know this motherfucker
straight up.

Speaker 5 (18:23):
He don't loop the melody lines.

Speaker 1 (18:27):
Through. Ain't that something else?

Speaker 2 (18:30):
Yeah?

Speaker 3 (18:32):
And I gotta I gotta thank G too, because like
me and G had a conversation. Bro like it it
goes back and forth. Because we had a conversation. I'm like, man,
i gotta get my name in the street. I'm tired
of these little niggas like man E P.

Speaker 4 (18:45):
I heard EP. He's like, no, Nigga, I'm finna get
your name back because I.

Speaker 3 (18:49):
Do stuff for Tech nine and jay Z and all
these but it ain't in my backyard, you know what
I mean. So I met G when I did Bastards
of the Party the whole soundtrack, so Bone introduced me
to him. But the record he put he made on
there was he put a hook on it by one
of my favorite artists, which is uh.

Speaker 4 (19:10):
With John Mayer waiting on the world to waiting for
the World to change.

Speaker 3 (19:13):
I'm like, damn, how did this this dude come up
with that hook for that song? So I had an
appreciation for him because of the musical IQ was so
high even back then that was what like seven o
nine something like that, and we always said we're gonna
work together, and like he said.

Speaker 6 (19:29):
Dumb we done stuff alone the line. Yeah, I mean
we knocked out other records and I came.

Speaker 5 (19:34):
And did something. He did something for me, playing on
stuff on white Lightning and two. You know what I mean.

Speaker 6 (19:38):
But like when I when I finally came out of
this cocoon, you know what I mean, like like this
metamorphosis and be coming to like this this like I'm
really a professional rapper. Like I went from being a
street nigga, like a nigga that used to sell drugs
and gang man and thought I was getting over on
the rap industry to becoming a professional rapper, professional record

(20:00):
So you know, coming EP, it was just at the
right time where you know, I knew exactly in my mind.
I knew exactly what to do, you know what I mean.
Once we once we caught one. All it took was
one because we did about four records before we caught one,
and I was like, Okay, this is where we're gonna
murder at.

Speaker 3 (20:18):
And this is still this is odd too, because we
made up tempo records very very easily, and normally those
are the records that are the hardest to make because
people over think those records and they like, I need
a hit I need to hit them and me and
G was just knocking them out the park organically without

(20:39):
even trying.

Speaker 1 (20:40):
That's when you use to get your best work. You
know what I want to do, G, before we continue
on with the album, I want to do a six
to seven minute breakdown to just your history and music
from where you came from to where you are at
this moment, because I really feel like that this is
kind of like your what's the word I'm looking for?
This is your shining moments, oh, your grand moment right

(21:01):
this album right here, this is the culmination of y'all
work and just me seeing y'all just do what y'all
do over the past few years. Right, I don't think
people realized. I want them to get an appreciation. Man,
you came out, Man, you came out of games Camp
and had one of the biggest buzzes on the West
Coast that somebody had in a long time.

Speaker 2 (21:18):
Right. Yeah.

Speaker 1 (21:20):
Yeah, Because I was listening to you and I was like,
I remember my boy black toning up in the shop
talking about you, and then you was up there. You know.
One day you was playing your record that you had
with battle Cat. Yeah, you was playing with your record
that you had with battle cat Man, and you know,
to go from there man to having this bidding war
Man that going to Sony Man, do you ever feel like, man,

(21:43):
that you've lived a thousand lives in this industry?

Speaker 2 (21:46):
Shit?

Speaker 6 (21:46):
Before I got into the industry, just being in the streets,
you know, you sell shrim and shit and you gang
bang man that.

Speaker 5 (21:52):
You feel like you lived a thousand dollars there.

Speaker 6 (21:55):
So coming into the industry, you know, I really didn't
know what to expect. Honestly, I really will. I really
had different.

Speaker 5 (22:06):
Plans for myself.

Speaker 6 (22:07):
I wanted to have more like a death Row, like
a street funded like like a dope boy funded street label,
you know what I mean, and put out records under there.
And you know, I got through into the real major leagues,
you know what I'm saying, Like not like death Row.
It was like, yo, you gotta make records with Lil
Wayne at this point, you know what I'm saying. So

(22:28):
before I even got to the industry, I felt like
I lived a thousand lives. Then in the industry, I've
been through hell and back, you know what I mean.
Upside down it's nothing.

Speaker 1 (22:36):
So you can guys, put another project like this, right man,
and you're going through what all you've been through. It's
almost like you went to college. That's what it really
feels like.

Speaker 6 (22:47):
And it's a lot more like medical school than anything, because.

Speaker 1 (22:50):
Actually, like you know, like you were actually in a
graduate school, Like you just graduated graduate school with this
right here.

Speaker 6 (22:57):
You know what's funny, man, I put in probably roughly
purely three years on just records, just understanding what records were.
Then I put in another two three years on understanding
what hip hop was like being able to simplify it
into one, two, three, four five. It's why we always argue,

(23:17):
like I always, even people like you who grew up
in the thick of everything, I'm like, nonfool.

Speaker 5 (23:22):
You just was living it.

Speaker 1 (23:24):
There's a real.

Speaker 6 (23:26):
Consistency of exactly what it is over and over again.
And I feel that's why my opinion is so strong,
because I gave blood up, you know what I mean,
the same something I was doing planning, you know, I mean,
I made it twenty four hours a day. And it's
funny because marketing is a thing I spent the least
amount of time understanding.

Speaker 5 (23:43):
But I felt like.

Speaker 6 (23:45):
I would say I have a doctorate in marketing, Like
I have conversations with people with master's degree in marketing,
and I'll be schooling them because they don't fucking know.
I put a lot of the ideas and their wheelhouse
that make it simple to term hip hop. I feel
like I got a master's but but records is always something.
I feel like, there's so much more to learn.

Speaker 1 (24:05):
Oh, what's a forever evolving thing?

Speaker 3 (24:07):
Man?

Speaker 6 (24:08):
Like like hip hop, I feel like I don't have
a ton much more to learn. It's more about feeling
in some dots of history here and there.

Speaker 5 (24:16):
Marketing is pretty much a philosophy that.

Speaker 6 (24:18):
Can be evolved into however, you know, whatever place it
needs to live. But records, man, it's so many fucking
records to learn. And that's why, Like when I look
at somebody like doctor Dre and I think about, you know,
two thousand and.

Speaker 5 (24:32):
One, you know what I mean, Like.

Speaker 6 (24:35):
He took a picture in front of those vinyls, and
I'm like, oh my god, I finally understand what it means.
Even like as a as a real professional player of
music and a part of a band and conductor of
a band. It's like my respect for him is different
because you know, you go back to guys like James Brown.
Those guys have to play music to eat dinner. I

(24:57):
just don't video shoot Saturday brought. I said, man, where
was you? Where you're coming from? He said, man, I
just had to play. I said, man, how awesome is
that that you get to go your job? Is you
actually doing what you love and you just go I
want to play some music. But think about it, like
when you when people look at artists like James Brown
and they wonder why it worked them. Dudes was traveling
around the South, you know, for two years playing music

(25:20):
to eat dinner. Like I was telling Metro this shout
out to my boy Metro with Thomas Music and his artists,
and he was like, his artists were struggling to kind
of cross over into the business. And I'm like, that's
because they don't have to do this to eat dinner.
Like even people ask me how was I able to
get a deal so fast, you know, my situation with

(25:41):
White Lightning to move so many CDs. I'm like, because
they got to the point to where I was doing
this to eat dinner, so there was no room.

Speaker 5 (25:49):
To be fucking them.

Speaker 6 (25:50):
I had to understand and learn what was going on,
and so when I back to the records, when I
when I look at him, you know, somebody like EP who.

Speaker 5 (25:57):
Plays, he knows what everybody's this too.

Speaker 6 (26:00):
When he go plays at a party, he gotta play
the songs people want to dance to or they want
book his ass again. And don't get me wrong, he
might got now you know, if he got some royalty
money and some money from other little stuff, and but
he need that and you know, he need to play
the music that.

Speaker 5 (26:14):
They want to hear.

Speaker 6 (26:15):
Yeah, have it you I mean, So it's nothing when
he comes in there and he starts to play music
to make an album, because he already playing what made
people like you know, as we start working on the
next project, which is gonna come back, it's gonna come
together a lot faster.

Speaker 1 (26:28):
Man.

Speaker 6 (26:28):
We just gonna keep focusing on what people want to
hear to make them be on the dance floor and
and and escape their real life for that four hours
that that him and the band is playing to him
and with him and Furnished and the Furnace band is
playing exactly.

Speaker 1 (26:40):
Man. You know one of the songs on here, man,
it's a testament to your marketing progress. Man, It's Kanye
should have never married that bitch.

Speaker 5 (26:49):
Yeah, shout out to the panic at the disco. It's
funny is me EP talking about that for four days?

Speaker 6 (26:54):
People think that was like some tongue in cheek shit
where I was just like, oh, let me just talk
about Kanye, and it was like, no, we made the
record direct. I couldn't even have that title. The record
was just the record by itself, and it was great,
but it was like, Yo, like why should people care
what happened to that bitch? Most of these people are
not streeked, especially in today's time. So even the lingo,

(27:15):
like when we say a bitch belongs to the street,
they can't even recognize that lingo and slang itself is
not as phenomenal as it once was, you know, appealing
to mainstream.

Speaker 5 (27:26):
And I remember calling.

Speaker 6 (27:27):
EP telling them like, Yo, we need to figure out
we need to put this in the mainstream publics, right
in their perspective so they could be like, oh, that
type of girl.

Speaker 5 (27:38):
And so we start talking.

Speaker 6 (27:39):
About it, and you know, I remember this nigga worked
with Kanye three four five albums. I'm like shit, I
was like, this motherfucker got the perfect motherfucker. He's like, well,
you know what, gee niggo, He'll be all right, it's cool,
this is what we're doing. And I remember just reading
so many old titles, them long titles Panic at the Disco.

Speaker 5 (27:56):
I was in high school when that shit came out,
and I remember just these long ass titles.

Speaker 6 (28:01):
And I was thinking, like you only have when you
look on a playlist on Spotify, though you don't even
get to see the picture. The picture is tiny, The
oniest name is tiny. The only thing you can see
is the title of the song, like, yo, we need
something long as fuck. So when people read it, they like,
what the fuck kind of you know what I mean?
And yeah, but it wasn't like some people like to

(28:25):
call a term. I think I used to hear all
the time it's clickbait, and it's like, that's not clickbait,
that bitch really belongs to the street.

Speaker 1 (28:32):
Well, actually, what you did, man, is you discovered seo
as well. That's a long tail keyword that you created.
You know kind should have never made.

Speaker 4 (28:42):
That's a conversation pieces piece.

Speaker 1 (28:45):
You created a long tail keyword, man, And I won't
you know, get in that. That's a whole nother science, right.
But I noticed, I said man, the titles that you
come up with, you don't waste you don't waste space. Yeah,
you take everything serious. I know a lot of people
when I've talked to a lot of the other homies,
a lot of the you know, other rappers in La Man,
she is dope. He just overthink stuff. I say, no,

(29:07):
he's not really overthinking and he's just doing it right.
He's striving for perfection or really just trying to reach
their violent records.

Speaker 6 (29:14):
Man, because everybody else feel like if they put out
a thousand records, they get there. That's the point where
records it really take one, you know what I mean.
Nobody got there with a thousand records. It still only
took one.

Speaker 5 (29:28):
We can talk about a thousand records. It took one.

Speaker 6 (29:32):
You feel me, Like Michael Jackson is still thriller. It
take one, you know what I'm saying. So everyone deserves
Dre says something that's really dope. Everything's important. I spell
them with two e's everything's important. With the E it's
E square. Everything's important. So if I can't take a
little extra time to figure out the title, you know

(29:53):
what I mean, it's one song something like we're doing
all this content for people to discover this dope ass music.

Speaker 5 (30:00):
It's gonna take.

Speaker 6 (30:01):
One song at one time, and when that one time happened,
that song.

Speaker 5 (30:04):
Need to have layers.

Speaker 1 (30:07):
Exactly believe that. I believe that because that one song
is going to bring everybody back to your previous releases
and go have them anticipate in everything that you put
out in the future. So it's definitely a very important thing. Man.
I think people underestimate.

Speaker 5 (30:24):
Man, the motherfucker live right now to that.

Speaker 1 (30:27):
Yeah, it was this live right now, man, So I'm
gonna go ahead and get this out there to the people. Man,
I want each one of y'all tell these people why
they need to go out there and stream this motherfucker.
We mean, you both talked about the importance and shit
and making it matter, Like why why should people go
stream this album?

Speaker 2 (30:44):
Right now?

Speaker 6 (30:44):
My mind, Man, it's the voice of the barbershop. Don't
be scared. It's the same thing we're saying the barbershop.
I'm just telling the rest of these I'm just telling
the white people. Man, they just didn't know. I'm making
sure they know. So you ain't gotta deal with the
embarrassment of saying the same thing we're saying the barbershop
to the white people. So I'm representing you. Just let me,
you know, go listen to it and be like, yeah,
he represented you. Ain't gotta even tell nobody else.

Speaker 4 (31:06):
Just you know, it's true, and it's conversation.

Speaker 3 (31:10):
It's conversation over quality music too, and we ain't trying
to sound like nobody else.

Speaker 4 (31:15):
We cultivating our own sound.

Speaker 3 (31:18):
We got the drums up today, wrapped in music and melody,
and there's no way you can beat that.

Speaker 1 (31:25):
No way at all. Man. You know I was talked
about those physical copies. Early physical copies are available of
the album right now, signed.

Speaker 5 (31:34):
Dot com, man store dot com.

Speaker 1 (31:36):
You need to head over to the cryptstore dot com.
This is what you need to do. You need to
go on order you a T shirt. You need to
go on order a ball cap, you know, so you
can listen to the record and stop.

Speaker 6 (31:46):
That you called it because of ball cap. Well you
is country, you know what I get it. But that's
like when niggas say pop Pop of the club.

Speaker 5 (32:00):
You'd be like, oh, we're going to.

Speaker 4 (32:01):
The hot the movies, the pictures show, the pictures show.

Speaker 6 (32:07):
You call your TV shows, You call your TV shows programs.
I'm watching my program. That's what we need to write next,
a program.

Speaker 1 (32:15):
Yeah, we need to write program for real. So, so,
what's going on with the cryptstore dot com?

Speaker 5 (32:19):
Bro fires man, just all the crippiest crip ship you
could add.

Speaker 1 (32:24):
Yeah, I'm working I'm working on.

Speaker 6 (32:27):
I'm working on making sure I create one of the
greatest experiences for the average every day con similar to
feel crippy and get cript out and enjoy the culture,
you know, without having to dive for it.

Speaker 5 (32:38):
So come support the cryptstore dot Com.

Speaker 1 (32:41):
Exactly because at this crypt story, everybody is welcome. We're
welcome me.

Speaker 6 (32:45):
You know, I got so many, so many in my
blood homies that hate crips, you know them niggas hate crips.
But they was like glasses, I got you, so you
know it takes me back. It's my personal trap. It
feel good to have a trap again, feel good to
have my own spot again.

Speaker 1 (32:59):
Man, for sure, for sure, man, I'm gonna go stream
this album man, because you know what's so funny is management.

Speaker 2 (33:04):
Man.

Speaker 1 (33:05):
I feel like I never get to enjoy just the
floor for that because I always hear the pieces. I
hear five or six different versions of songs and sometimes
I don't even know who's version, and you put out
to ast here.

Speaker 6 (33:15):
That's what you do to this, what you do to
a different But some of the greatest things in the
world is fooling you, you know what I mean? Like
your mind is so good with this this ship, and
you're you're really good at records of hip hop and marketing,
you know what I mean. But some of the best
part is when I get you what.

Speaker 5 (33:31):
The fuck is that?

Speaker 4 (33:31):
I know what that is?

Speaker 1 (33:32):
You know year stuff that y'all do, and I like,
I know what they need. They need something different, but
I can't catch it, and I all I want to
tell him because he'd be.

Speaker 6 (33:40):
Like, no, you ain't got a big go you lost
your thorns, big bro, you ain't got your record.

Speaker 2 (33:45):
Here no more.

Speaker 1 (33:46):
I'll be hearing it, man, that's what I'm I'm gonna
put my bluetooth phone. Man, I'm gonna put my Beach
By Draise here. Man, I'm about to jam this.

Speaker 5 (33:52):
Mother, I'm gone enjoy. Man, Thank you for having me
once again.

Speaker 1 (33:56):
We double back, sure, and I'm gonna tell y'all like this,
this is big steeal breakdown on the record. Man, it's
a sham and ass record.

Speaker 5 (34:03):
That's what I promise you that it is.

Speaker 6 (34:06):
It is a really killer Mike said he got the
album of the year. I think my album on Killing
Mike album right now. Yeah, I gotta kind of slam
back to back and compare him. I might do that
a live but like what Kill Mike? What Killer Mike
has a substance my album. You know, my album makes
up with attitude?

Speaker 1 (34:24):
Man. I told eight and Soaring Baker's were doing the
top fifty gangster rap albums of all time, and it's
getting kind of heated as we come towards you know,
those like Final twenty, those Top twenty, because there have
been so many just classic albums, and really, man, hearing
this album, I really believe man, that this album when
it came out fight even a month ago, we'd be
having a whole different conversation. I'm even thinking about throwing

(34:46):
it in there. That's why I want to listen to
it to night in this entirety. And I want to
you know, I don't want to seem biased, because see
when I talk about you were eight, I don't want
nobody thinking of he's just saying that because he got this. No,
it ain't like that.

Speaker 6 (34:57):
I'm very honest, it might be top Yeah, I don't
know that's that's I don't know.

Speaker 1 (35:02):
If it's top twenty, bro, but it's for sure.

Speaker 6 (35:04):
I don't know if I was banging more than the
shadiest one, but I'm sure y'all don't have the shadiest
one in this proper position.

Speaker 1 (35:09):
So I don't know the shadiest one is actually one
of our records in that though, top Man. That's to
wait and find out, like everybody.

Speaker 5 (35:17):
Okay, So it's somewhere in the top twenty five.

Speaker 1 (35:20):
Yeah, somewhere okay.

Speaker 6 (35:21):
Long because if it wasn't in the top twenty five,
I wasn't gonna I was gonna disregard y'all opinion completely.

Speaker 1 (35:27):
You know it is man Dubb put his foot in this,
But I would say, man to cancel these nuts. Man,
I think you know it's hard to defind it. See,
I don't believe in calling the record the classic, Man
until it's been out. You don't know if it's in
the classic to ten years down the line.

Speaker 6 (35:43):
Well to me, it ain't even I don't even use
that term no more because I don't know if we
have the time for it. But what I definitely want
to do is make it a timestamp of twenty twenty
three and twenty four. I want you to feel like, eventually,
somewhere along the line, this album had to mean something
to you or represented something, or you didn't like something
about it during that time. And I think that that

(36:03):
becomes the goal now that we got it out, because
we didn't do a ton of marketing up front. What's
funny is we just start marketing and idea this week
and people starting to see the ideas and like it's
crazy to watch them come to life and people just
be enamored, like wow, you know what I mean.

Speaker 3 (36:17):
And we just I can say one thing is doing
is bringing back the feeling of man, uh, I'm glad
you saying it.

Speaker 4 (36:25):
Somebody needs to say.

Speaker 3 (36:27):
It's hands down is getting that reaction so I can.

Speaker 6 (36:32):
Yeah, it's definitely a recovery mission. It's not a discovery
mission like hip hop used to be. It's more of
a like recovering the thing that the West Coast represented.

Speaker 1 (36:40):
So yeah, for sure we got I know, we got
a few people on this platform. So this is what
I need y'all to do. Go to the description. They're
going to be links in there. I need y'all to
head over to the cryptstore dot com going to get
your you know, your start a little set.

Speaker 6 (36:56):
They got cassettes, flash drives, autograph CDs, line on, some
close everything.

Speaker 1 (37:02):
Yeah for all y'all niggas out there that still got
boomboxes in your run got you you know, and it
was a great collector pieces too. But everything is down there.
I want you, guys man to go really stream the
album right, leave a comment like you hip on his Instagram.
Leave let him know what you think.

Speaker 6 (37:22):
Yeah, that'll let us know you get eddp in them comments.
That'll let us know where we should be going next
next run.

Speaker 5 (37:27):
I mean where we're going.

Speaker 6 (37:28):
I got an idea for sure, but I just I
would love to see y'all opinion on it.

Speaker 1 (37:33):
Yeah for sure. And this is against the Chronicles and
we signing off, so chanst the Rap Chronicles. I knew
you was gonna say that for some reason. And we
out of here piece. Yeah,
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Norman Steele

Norman Steele

MC Eiht

MC Eiht

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