September 26, 2025 • 7 mins
When social media influencers launch products, things don’t always go as planned. Skyler Bloom’s new “Snackskin” line promised a makeup-and-breakfast combo, including edible pancake primer and BB Buttermilk Foundation—but it quickly turned into a disaster. With flammable ingredients, unsupervised product testing, and fires in customers’ kitchens, the line is now facing criminal charges and a $2 million lawsuit. We break down the shocking details, the influencer marketing fail that cost millions, and what this means for celebrity-branded products.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you trust celebrity branded items? So Double Show of course,
you know, like any of the billion items that the
Kardashians have for sale, or Sidney Sweeney's new line of
headphones designed specifically for those that are tone deaf, and
of course, who could forget SpongeBob's line of adult contraceptive devices.
(00:20):
One influencer is making international headlines this morning for their
attempt to be the next huge insta brand. What did
they do? Why is the world talking about it? And
why is it costing them? Maybe millions of dollars? Whoa
for being sued. We'll tell you what it is right
after this. It's digible show. Be careful who you trust
the Double Show, especially when it comes to buying a
(00:42):
celebrities item, whatever it is that they have for sale.
You know, the Kardashians have about a billion items that
you can buy from them, usually pretty legit tort to
be on. And I would trust on these the Kardashians
because they've definitely done their work and they it's all
approved and they've done enough research to figure out they've
been selling things for a long time. Yeah, so they
know how to get it done. They do well. Not
(01:04):
everybody knows how to do that, and one influencer is
making international headlines for a product that they created. Not
only that, but they are also facing criminal charges and
being sued for millions of dollars because they wanted to
be the next Kardashian Is In what industry insiders are
calling the biggest marketing blunder of the year, Social media
influencer Skyler Bloom I don't know who that is known
(01:27):
for eight million followers. Heyo saw her her first major
product go off the rails in an unexpected way, so
she created a brand new beauty meats food line.
Speaker 2 (01:41):
Oh I'm sorry what you guys are laughing, but I've
had the same vision.
Speaker 1 (01:47):
Nina has a skincare line I do.
Speaker 2 (01:48):
It's called t Bosi. Technically you could, because it's all natural,
you could eat it and wouldn't hurt you. But you shouldn't.
Speaker 1 (01:54):
Okay, it's called t Bozi. If you want to check
it out, it's good stuff.
Speaker 2 (01:58):
Thank you.
Speaker 1 (01:58):
But this influencer is making international headlines today for the
marketing for the biggest marketing blunder of the year. They're
saying she created a brand new beauty meats food line Snackskin.
Speaker 2 (02:08):
She called it. Okay, how did okay? How did she
do it? Now?
Speaker 1 (02:12):
Launched last week with a glossy live stream product demo
and the slogan wear your Breakfast, Be your Brunch.
Speaker 3 (02:20):
Wait girl, what what?
Speaker 2 (02:22):
What's her product?
Speaker 1 (02:24):
The six item line included fan favorites such as Poor
Pancake Primer, BB Buttermilk Foundation, lip loaf gloss, and x
Foley oak mask.
Speaker 2 (02:37):
Okay, see this sounds really cute if that was just it,
But she really wants you to eat it.
Speaker 1 (02:41):
Yes, it's actually she wanted you to eat it. She
said that it saves time in the morning, so you
can do your makeup and eat breakfast at the same time. Okay,
this is She marketed it as a SPA to skill
it formula, which is ay. Some of these terms, you
could definitely tell it. It's an influencer coming up with it.
Speaker 3 (03:00):
It's not there.
Speaker 2 (03:01):
I'm just trying to think. So she's saying you can
put on your primer and then use whatever you didn't
back in the pan to make yourself a pancake.
Speaker 1 (03:07):
Yes, that doesn't feel safe for your face. A few
problems with it. She's one no FDA approval. Yeah, she
was somehow able to produce enough of this that hundreds
of her customers bought it before it eventually got shut down.
Speaker 2 (03:21):
Wow.
Speaker 1 (03:22):
And in order to release the tasty breakfast part of
the skincare that you were putting on your face, the
product did have to be heated up, and because there
was no clinical test done, it all had a very
flammable ingredient in it. Oh my, and at least ten
people had to call the fire department when they were
doing their morning skincare routine and got ready to be brunch.
I guess and threw it in a pan.
Speaker 2 (03:41):
Oh why.
Speaker 3 (03:42):
I like the idea of the time you saved time,
you get breakfast and you look cute. I hate the
idea of all the products like the what are the
poor one is called?
Speaker 2 (03:50):
That sounds gross.
Speaker 1 (03:51):
We're talking about an influencer who decided to throw their
hand to the ring and start selling things like most
celebrities do on the internet. And she created a spot
to skill it makeup experience with their skincare line Snackskin,
and you were talking about poor pancake primer ew, the
bb Buttermilk Foundation or the lip loaf cloths.
Speaker 2 (04:10):
See what you should have done is made this more
of a sensory experience and get rid of the eating it.
Because if you did do snackskin, and you made something
called snack skin and you actually use let me not
give you guys ideas. If you use ingredients that you
could eat but you're not gonna eat, then it would
be a really cute marketing thing. But the fact that
you're trying to have people drink their lip gloss it
(04:30):
is insane.
Speaker 1 (04:32):
Thankfully, not many of her followers bought the product yet,
but she is facing criminal charges for not going through
the right steps, because if you're gonna have people eat things,
kind of have to make sure you know it's right
you make yourself. I think so, I'm not sure. It
doesn't really say how she got it done, but she
had enough of the product where hundreds of people bought
it before they eventually shut it down. She's being sued
(04:52):
by one woman whose whole kitchen burned down, whoa for
almost two million dollars, and there was a quote from
her in one of the parts of her quote. When
they asked her about this, she said, what's the FDA
should be very careful with who you buy products from.
Speaker 2 (05:11):
Yeah, that just feels all kinds of honey, And I'm
just thinking about making pancakes with my mom and putting
it on her face and just being like, ah no.
Speaker 3 (05:17):
But like, I don't understand why influencers like they they
think that because they have a following that automatically they're
following it's going to buy whatever products they come out with.
But there's been time and time again where it's proven
that this does not work. Like you can't just make
people buy dump you can, but like they will buy
it though, that's the thing.
Speaker 2 (05:34):
But for some people doesn't feel disrespectful to the follower though, Like,
if you think about the person that you're following, they're
trying to sell you absolutely stupid stuff just because they can.
They're laughing at you. Yeah, So when you look at
the people that you're idolizing, you got to really think
about what their motivation is. Like I use Ariana Grande's perfume,
but I don't think like she put a lot of
work into it. And sometimes even when I wear it
(05:56):
the cloud one, people are like, oh, is that Baccarat.
I'm like, no, but she put all of that work
into this perfume, so it smells like a super designer
one and she cares about her people. She wants them
to have like affordable luxury.
Speaker 1 (06:07):
Yea, yeah, we're talking about an internet influencer who started
a new product line and it's facing criminal charges and
also a two million dollar lawsuit because her line was
a line of makeup that you can also eat for breakfast,
and she didn't get it tested, nothing like that, And
it had a flammable ingredient, so people try to heat
up the makeup after they were putting it on their face.
It caused fires.
Speaker 2 (06:26):
Oh, this is so insane.
Speaker 1 (06:27):
Someone like Ariana Grande I would trust though, because she's
got enough money right to make sure it's done correctly.
If you're just like somebody on Instagram who's got a
bunch of followers and they're just a normal influencer, I
don't know if I would know if they had like
the scratch to get that done.
Speaker 2 (06:41):
Correctly, or like somebody like me. You do find people
that know how to do the things that you don't
know how to do because you care so much about
people and yourself, Like you got to be willing to
use it herself, Like she probably doesn't even use this
pancake primer.
Speaker 3 (06:54):
I mean I would hold that woukay whoever I'm buying
from at least is what the FDA is. Okay they
have a minimum.
Speaker 1 (07:00):
Yeah, maybe that'll make that the question if you buy
any celebrities goods first, Hey, have you ever heard of
the FDA?
Speaker 2 (07:06):
Yes, I have.
Speaker 1 (07:07):
Okay, maybe you could trust Nina's brand Other than that,
if they say no, definitely do not trust that.
Do you trust celebrity branded items? So Double Show of course,
you know, like any of the billion items that the
Kardashians have for sale, or Sidney Sweeney's new line of
headphones designed specifically for those that are tone deaf, and
of course, who could forget SpongeBob's line of adult contraceptive devices.
(00:20):
One influencer is making international headlines this morning for their
attempt to be the next huge insta brand. What did
they do? Why is the world talking about it? And
why is it costing them? Maybe millions of dollars? Whoa
for being sued. We'll tell you what it is right
after this. It's digible show. Be careful who you trust
the Double Show, especially when it comes to buying a
(00:42):
celebrities item, whatever it is that they have for sale.
You know, the Kardashians have about a billion items that
you can buy from them, usually pretty legit tort to
be on. And I would trust on these the Kardashians
because they've definitely done their work and they it's all
approved and they've done enough research to figure out they've
been selling things for a long time. Yeah, so they
know how to get it done. They do well. Not
(01:04):
everybody knows how to do that, and one influencer is
making international headlines for a product that they created. Not
only that, but they are also facing criminal charges and
being sued for millions of dollars because they wanted to
be the next Kardashian Is In what industry insiders are
calling the biggest marketing blunder of the year, Social media
influencer Skyler Bloom I don't know who that is known
(01:27):
for eight million followers. Heyo saw her her first major
product go off the rails in an unexpected way, so
she created a brand new beauty meats food line.
Speaker 2 (01:41):
Oh I'm sorry what you guys are laughing, but I've
had the same vision.
Speaker 1 (01:47):
Nina has a skincare line I do.
Speaker 2 (01:48):
It's called t Bosi. Technically you could, because it's all natural,
you could eat it and wouldn't hurt you. But you shouldn't.
Speaker 1 (01:54):
Okay, it's called t Bozi. If you want to check
it out, it's good stuff.
Speaker 2 (01:58):
Thank you.
Speaker 1 (01:58):
But this influencer is making international headlines today for the
marketing for the biggest marketing blunder of the year. They're
saying she created a brand new beauty meats food line Snackskin.
Speaker 2 (02:08):
She called it. Okay, how did okay? How did she
do it? Now?
Speaker 1 (02:12):
Launched last week with a glossy live stream product demo
and the slogan wear your Breakfast, Be your Brunch.
Speaker 3 (02:20):
Wait girl, what what?
Speaker 2 (02:22):
What's her product?
Speaker 1 (02:24):
The six item line included fan favorites such as Poor
Pancake Primer, BB Buttermilk Foundation, lip loaf gloss, and x
Foley oak mask.
Speaker 2 (02:37):
Okay, see this sounds really cute if that was just it,
But she really wants you to eat it.
Speaker 1 (02:41):
Yes, it's actually she wanted you to eat it. She
said that it saves time in the morning, so you
can do your makeup and eat breakfast at the same time. Okay,
this is She marketed it as a SPA to skill
it formula, which is ay. Some of these terms, you
could definitely tell it. It's an influencer coming up with it.
Speaker 3 (03:00):
It's not there.
Speaker 2 (03:01):
I'm just trying to think. So she's saying you can
put on your primer and then use whatever you didn't
back in the pan to make yourself a pancake.
Speaker 1 (03:07):
Yes, that doesn't feel safe for your face. A few
problems with it. She's one no FDA approval. Yeah, she
was somehow able to produce enough of this that hundreds
of her customers bought it before it eventually got shut down.
Speaker 2 (03:21):
Wow.
Speaker 1 (03:22):
And in order to release the tasty breakfast part of
the skincare that you were putting on your face, the
product did have to be heated up, and because there
was no clinical test done, it all had a very
flammable ingredient in it. Oh my, and at least ten
people had to call the fire department when they were
doing their morning skincare routine and got ready to be brunch.
I guess and threw it in a pan.
Speaker 2 (03:41):
Oh why.
Speaker 3 (03:42):
I like the idea of the time you saved time,
you get breakfast and you look cute. I hate the
idea of all the products like the what are the
poor one is called?
Speaker 2 (03:50):
That sounds gross.
Speaker 1 (03:51):
We're talking about an influencer who decided to throw their
hand to the ring and start selling things like most
celebrities do on the internet. And she created a spot
to skill it makeup experience with their skincare line Snackskin,
and you were talking about poor pancake primer ew, the
bb Buttermilk Foundation or the lip loaf cloths.
Speaker 2 (04:10):
See what you should have done is made this more
of a sensory experience and get rid of the eating it.
Because if you did do snackskin, and you made something
called snack skin and you actually use let me not
give you guys ideas. If you use ingredients that you
could eat but you're not gonna eat, then it would
be a really cute marketing thing. But the fact that
you're trying to have people drink their lip gloss it
(04:30):
is insane.
Speaker 1 (04:32):
Thankfully, not many of her followers bought the product yet,
but she is facing criminal charges for not going through
the right steps, because if you're gonna have people eat things,
kind of have to make sure you know it's right
you make yourself. I think so, I'm not sure. It
doesn't really say how she got it done, but she
had enough of the product where hundreds of people bought
it before they eventually shut it down. She's being sued
(04:52):
by one woman whose whole kitchen burned down, whoa for
almost two million dollars, and there was a quote from
her in one of the parts of her quote. When
they asked her about this, she said, what's the FDA
should be very careful with who you buy products from.
Speaker 2 (05:11):
Yeah, that just feels all kinds of honey, And I'm
just thinking about making pancakes with my mom and putting
it on her face and just being like, ah no.
Speaker 3 (05:17):
But like, I don't understand why influencers like they they
think that because they have a following that automatically they're
following it's going to buy whatever products they come out with.
But there's been time and time again where it's proven
that this does not work. Like you can't just make
people buy dump you can, but like they will buy
it though, that's the thing.
Speaker 2 (05:34):
But for some people doesn't feel disrespectful to the follower though, Like,
if you think about the person that you're following, they're
trying to sell you absolutely stupid stuff just because they can.
They're laughing at you. Yeah, So when you look at
the people that you're idolizing, you got to really think
about what their motivation is. Like I use Ariana Grande's perfume,
but I don't think like she put a lot of
work into it. And sometimes even when I wear it
(05:56):
the cloud one, people are like, oh, is that Baccarat.
I'm like, no, but she put all of that work
into this perfume, so it smells like a super designer
one and she cares about her people. She wants them
to have like affordable luxury.
Speaker 1 (06:07):
Yea, yeah, we're talking about an internet influencer who started
a new product line and it's facing criminal charges and
also a two million dollar lawsuit because her line was
a line of makeup that you can also eat for breakfast,
and she didn't get it tested, nothing like that, And
it had a flammable ingredient, so people try to heat
up the makeup after they were putting it on their face.
It caused fires.
Speaker 2 (06:26):
Oh, this is so insane.
Speaker 1 (06:27):
Someone like Ariana Grande I would trust though, because she's
got enough money right to make sure it's done correctly.
If you're just like somebody on Instagram who's got a
bunch of followers and they're just a normal influencer, I
don't know if I would know if they had like
the scratch to get that done.
Speaker 2 (06:41):
Correctly, or like somebody like me. You do find people
that know how to do the things that you don't
know how to do because you care so much about
people and yourself, Like you got to be willing to
use it herself, Like she probably doesn't even use this
pancake primer.
Speaker 3 (06:54):
I mean I would hold that woukay whoever I'm buying
from at least is what the FDA is. Okay they
have a minimum.
Speaker 1 (07:00):
Yeah, maybe that'll make that the question if you buy
any celebrities goods first, Hey, have you ever heard of
the FDA?
Speaker 2 (07:06):
Yes, I have.
Speaker 1 (07:07):
Okay, maybe you could trust Nina's brand Other than that,
if they say no, definitely do not trust that.
Host
Jubal Fresh
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