BONUS - When Corporate Sponsorships Crash Your Wedding: The Pizza Disaster You Have to Hear

Would you let a company sponsor your wedding to cover the bills? One UK couple did—and it turned into a marketing nightmare. From pizza-themed gowns to QR-code tuxedos and forced brand slogans during their vows, the sponsored wedding made international headlines for all the wrong reasons. Plus, they’re now suing the company for emotional distress. Tune in to hear the full story of love, branding, and chaos, and find out what happens when corporate sponsorships go too far.

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Episode Transcript

Speaker 1 (00:00):
Would you sell a corporate sponsorship for some of the

(00:02):
most important moments in your Life's a double show, like
the birth of your first baby sponsored by Little Dickey's
All you Can Eat pasta bar and casino, or your
master's degree sponsored by Billy's Fun Time Taco Cantina. Hey,
because even with a master's degree, it's hard to get
a job in this economy, and Billy's Fun Time Taco
Cantina is hiring and as low wages and even lower standards. Ah,

(00:24):
Or how about your wedding. One couple is making international
headlines for having their wedding sponsored to pay for it,
But of course it ended up a disaster and now
they're suing the company. We'll tell you what happened. Right
after this Seduble show, Would you let a company sponsor
your wedding to pay for it? Said Doble Show. And
there's a story making international headlines today about a couple
who did just that, and the details are insane, and

(00:46):
of course it ended up in a disaster, and now
they're suing the company that sponsored their wedding. We'll tell
you what happened. In the second but first, in a
new survey, over two thousand Americans, sixty one percent say
they'd happily consider allowing a brand to sponsor their big
day in exchange for paying for some of the wedding bills.
Wow wow what wait?

Speaker 2 (01:02):
Really it makes perfect sense to me. It's so expensive.
I just wonder why they would want to, like a company,
sponsor a normal person's wedding.

Speaker 1 (01:11):
I think it would depend on what brand you want
to sponsor. It you want like McDonald's, like sponsored by
McDonald's and like everything? Why not? Though, I mean I
don't know, Like my wedding is such a big day,
I don't it would be nice to have everything paid for.
But a couple from the UK, in a saga that
has taken the Internet by storm, a Bristol couple is
suing a little known frozen pizza brand, Doctor Pizza Lotties

(01:34):
after their ambitious attempt to have their wedding completely sponsored
turned into a pr disaster that has people all over
the world shaking their head in disbelief. Here's what happened.
The couple, Harriet and Daniel Fisher, made headlines last sprink
when they publicly announced that they were in search of
a sponsor for their wedding. But not just any sponsor.
They specifically wanted Doctor Pizza Lotties, a niche frozen pizza brand.

(01:59):
The Fisher couple said they had a clear vision. They
wanted the wedding that was not only cost effective, but
also a full blown marked spectacle inspired by influencer culture
and corporate sponsorships, and they believe that it could leverage
their love of pizza into a wedding funded by the brand.
And after months of negotiations, they actually secured a deal
for a sponsorship for their wedding worth forty pounds eighty

(02:22):
thousand dollars US.

Speaker 2 (02:23):
WHOA.

Speaker 1 (02:25):
But the problem was the pizza experience turned out to
be more of a logistical nightmare than they ever imagined
because the company that sponsored them, paying almost eighty thousand
dollars to sponsor their wedding, wanted them to do a lot.
The ceremony was held in a chapel and had to
begin with the couple's grand entrants and a pizza delivery truck,

(02:45):
which is kind of cool. I would like that. I
like Doctor Pizza Lotti and it said Pizza Lottes love
it first slice. On the side, Guests who had been
sent invitations shaped like pizza slices, whereas to collect stamps
on their branded pizza loyalty cards. Throughout the evening the ceremony,
everybody had to post on social media using the hashtag

(03:07):
zipped for love. So that would be annoying as a
guest to go to a wedding and have to use
corporate hashtag. We're talking about a couple who's making international
headlines because they had their wedding sponsored by a company.
That's because apparently sixty one percent of people say they
would have a corporate sponsorship for their wedding to pay
for it.

Speaker 2 (03:25):
Yeah, I mean, I'm definitely open to something like that.
I don't know why you wouldn't want to.

Speaker 1 (03:29):
The bride or setting off white gown that had been
designed in collaboration with Doctor Pizza Lotties, the company that
was sponsoring the wedding, to resemble a giant pizza box. Yeah,
the dress was decorated with patches of red for sauce
and yellow for cheese. So an off white dress with
red and yellow dots on it basically, now, we might.

Speaker 2 (03:50):
Be going a little too far because I don't know
how I feel about red and yellow dots on my dress.

Speaker 1 (03:55):
Yeah, no, pizza inspired wedding dress a bizarre attempt to
look couture, but it looked more like a child's birthday
party costume. So that's all. Like, if it goes that
far with a wedding, would you still let them sponsor
you if you had to wear a pizza themed wedding dress?

Speaker 2 (04:12):
Yeah, No, I would have to go with a different company,
like maybe like Dairy Queen, and then it could be
like an ice cream Sunday, you know, and that's still
a pretty dress.

Speaker 1 (04:19):
It would still be white, yeah, you know, with random
stuff on it. Also, No, it's plain vanilla. But what
if every company made you do that? Like if McDonald
your dress had to look like a chicken nugget that's
cuter than red and yellow spot? Would you get the
Amazon logo in the back of your wedding dress? Yes?
On my butt? What No? And the group's tuxedo actually

(04:42):
had a QR code on his tie, linking to promotional
discounts on pizzas.

Speaker 2 (04:49):
It's a little taggy, but they really are getting creative here,
It's true.

Speaker 1 (04:53):
I guess the trouble really began when it came to
the vows talking about a couple who's making international headlines
because they had a pizza company sponsor their wedding to
pay for it. Would you sponsor your wedding to pay
for a text in four one to six to one,
the efficient who had been sent by doctor Pizza Lotti's Wow,
he was a marketing consultant with no actual marriage officiating experience,

(05:13):
interrupted the ceremony no fewer than three times, they say,
to ask the couple to repeat brand slogans for the cameras.
So you imagine that being up there to give your
vows and he's like, let's get that again, clean please. Yeah.

Speaker 2 (05:25):
You know.

Speaker 1 (05:26):
The guests were also told to stay on brand, and
they couldn't even say I do without first shouting Cheese's
love Jesus Life.

Speaker 2 (05:33):
Ah, Wow, Jesus Love Jesus Life.

Speaker 1 (05:40):
I do. And now they're suing the company as all
guests were encouraged to get up and dance with a
slice of pizza in their hands. Wow, and a coordinated
routine created by doctor Pizza Lotti's social media team. So
that would be annoying if you're out a wedding in
his corporate sponsor and you have to do all this stuff.

Speaker 2 (05:58):
You also probably shouldn't be eating dancing at the same time,
you could choke.

Speaker 1 (06:01):
Yeah, doing the choshaw slide while to the left three times.
Now choke. They're suing Doctor Pizza Lotti's for breach of
contract and emotional distress. The lawsuit claims the brand's forced
enthusiasm and impractical pizza centric requirements. Impractical pizza centric requirements

(06:22):
led to the couple enduring extreme embarrassment on their wedding day.

Speaker 2 (06:25):
But they signed that contractor green to everything. That's their fault.
What's the emotional damages? Though they probably don't have any
friends left after they went to the wedding