December 8, 2025 • 41 mins
Dubbed “the Queen of Glow,” Charlotte Tilbury knows more than anyone how powerful it can be when one looks and feels their best. From her early days as a makeup artist to the stars to her current ranking as a globally recognized beauty mogul, she’s prioritized giving clients and customers all the necessary tools to take on the world with confidence and grace. In today’s episode, she and Martha discuss all things beauty—from Charlotte’s innovations in the beauty industry to her go-to nighttime skincare routine. Whether you’re a makeup aficionado or a newcomer to the wonderful world of cosmetics, you won’t want to miss this conversation. Plus, stay tuned until the end for a special holiday gift from Martha and Charlotte.
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Episode Transcript
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Speaker 1 (00:02):
My guest today. Charlotte Tilbury is the president, chairman, chief
creative officer and founder of Charlotte Chilbury Beauty, launched in
twenty thirteen. The British Entrepreneurs Award winning makeup, skincare and
fragrance brand is inspired by her thirty four year career
as a creative visionary and one of the most influential
(00:24):
makeup artists of all time, uniquely working across editorial campaigns,
runway couture and red carpets.
Speaker 2 (00:33):
Welcome, Thank you darling, Thank you for having me on
your podcast. It's so exciting to be well.
Speaker 1 (00:38):
We have a very lively, beautiful redhead and she is
bedecked and bedazzled for the holiday in New York City.
Let me share with our audience a few impressive facts
about your company. Charlotte Chilbury Beauty is the number one
prestige makeup brand in the UK, with a presence in
over thirty five hundred doors globally and with over twelve
(00:59):
million followers on social media. In just a decade, the
company is now making over one billion in sales per year.
She employs over twenty nine hundred people and there are
thirty one standalone Charlotte Tilbury Beauty Wonderlands, which are stores
all around the world. The business now has a physical
(01:22):
presence in fifty seven markets globally. Charlotte has won more
than six hundred beauty and industry awards, and in twenty
eighteen she was awarded an MBE Member of the Order
of the British Empire her services to the beauty and
cosmetics industry by none other than her Majesty Queen Elizabeth
(01:44):
the Second. Welcome to my podcast, Charlotte. English consumers are
spending more money on beauty than on football.
Speaker 2 (01:52):
Yes they.
Speaker 1 (01:53):
Oh, I have a thirteen year old grandson, Truman, who
is about to change all that. He is such a
soccer nut. What you call soccer football England? And what's
your favorite team?
Speaker 2 (02:04):
Chelsea? I suppose Chelsea Chelsea.
Speaker 1 (02:06):
This is Liverpool Liverpool?
Speaker 2 (02:08):
Yeah?
Speaker 1 (02:08):
Fun, right, yeah, it is.
Speaker 2 (02:10):
It's fun.
Speaker 1 (02:10):
Do you understand soccer?
Speaker 2 (02:11):
I do because I I did a whole collaboration with
the Dallas Cowboys with their cheerleaders with my airbrush line.
Because you know, it's all about performance based and so
that you last sixteen hours. It's light as air performs
like skincare and so I've just done a whole thing
with them.
Speaker 1 (02:26):
All the cheerleaders with a yeah. They that's a different
of football though, that's American American football, right, Okay, that's
not soccer soccer o, yes, yes, put me by now.
This is something interesting of all. The bally Eric Islands
are the islands off the eastern coast of Spain in
the Mediterranean Ocean. There's a little group of islands called
(02:50):
the bally Erics, and one of the smallest of them
is Abitha correct or.
Speaker 2 (02:55):
How do you saytha?
Speaker 1 (02:57):
Yeah, that's how I am well done. And when I
was on my honeymoon, we stopped in a Betha. This
is in nineteen sixty two. Oh wow, I was in
a Betha.
Speaker 2 (03:07):
Just you to of course be a pioneer of going
to Beta bat that that's incredible.
Speaker 1 (03:12):
Nobody was going there.
Speaker 2 (03:14):
My parents were there in like the sixties, so it's
not just yeah you were pioneer like they were.
Speaker 1 (03:19):
Was like, it was so magical that place so much,
And how stupid I was not to have gone back
afterwards and bought myself like a farm there or something,
because now friends are buying farms and the place is
pretty pretty part it's posh, right, Yeah it is.
Speaker 2 (03:37):
Yeah, it's quite expensive.
Speaker 1 (03:38):
And I learned how to make. I call it a fritchata,
but it's really a TOI yes, the potato and onion
turkey delicious on that big white big bull of.
Speaker 2 (03:50):
It's it's amazing.
Speaker 1 (03:51):
Olive oil.
Speaker 2 (03:52):
Olive oil is delicious, delicious.
Speaker 1 (03:54):
That is my only affiliation with.
Speaker 2 (03:57):
Okay, you're coming to Betha and we're getting you a tortilla.
I'm not a cook like you, but you're going to
make a ty. You can make I don't even know
if I can. I've got good people that can make
you good to excellent excellent. So how do you live there?
Speaker 1 (04:10):
What do you live in?
Speaker 2 (04:11):
I have some houses by the beach, and then my
mother I was brought up there, So my mother and
father kind of brought me up there, and they moved
there in the seventies. They went there in the sixties,
and they moved there in the seventies and kind of
really in a way helped pioneer the island. I mean,
it was just this incredible kind of mixture of sort
of artists and writers and painters and a lot of
bohemians and exactly yes, and farmers and fishermen, that kind
(04:31):
of the locals, and obviously kind of a lot of
the foreigners that sort of came in. But it was amazing,
and it was so wonderful, and that kind of everyone
sort of mixing together. It was amazing. And then the
kind of amazing nightclub started, the kind of Studio fifty
four kind of equivalent coup and just being around surrounded
by all of those artists really informed me getting excited
about make up and how empowering it was.
Speaker 1 (04:50):
And see, so there was a lot of expects, right, Yeah.
Speaker 2 (04:52):
There's a lot of expects because you know, you'd have
kind of your parents. My father was an artist. So
he was an artist, and that's kind of you know,
that's where you get your how I get my artistry
from I learned a lot from him. I actually ended
up seeing some of his paint brushes and telling them
in to make up rushes because they were better. There
were things that didn't exist in the marketplace. So I
was like, I'm going to take that. And he taught
me a lot about shade and light. He taught me
a lot about color theory, and I ended up taking
(05:13):
a lot of those kind of you know, rules of
art shade and light and putting them into makeup, which
is how I've created some amazing products that didn't exist
on the market.
Speaker 1 (05:20):
And the English schools there, but.
Speaker 2 (05:22):
Yeah, schools there was, yes, quite a kind of There
was a Bohemian International school actually, which now has become
quite big. But at the time, yes, my parents there
was a moment where they put me in Spanish where
I didn't speak a word of Spanish. I had to
learn pretty quickly. And then there was this guy who
was in Oxford, don who they said, oh, he was
doing this course called the History of the Universe, and
it was me and three boys that ended up in
(05:43):
doing this. Lots of my parents' friends were like, wow, okay,
they're going to put her into this kind of crazy
course called the History of the universe. They gradate school.
But in fact, I'm so glad that they did that
because he taught us astrophysics and it was called history
of the Universe. I look back at it was kind
of crazy, but he taught us a lot about quantum
thinking and about neuroplasticity and about training your brain to
(06:05):
think in a kind of more positive, optimistic way in
how you can rewire your brain in that sense there amazing.
But of course at that time people thought my parents
were crazy. But my god if I ended up using
a lot of that philosophy throughout my life and has
definitely informed I think a lot of my success, and
now I try to impart that with all the kind
(06:27):
of three thousand people that work for me. That kind
of type of thinking.
Speaker 1 (06:30):
So was it in Bitha where you started to think
about mega.
Speaker 2 (06:35):
Yes, I think I'd really kind of discovered the tube
of mascara. And before I went to boarding school, this
beauty editor gave me instead of tuckboxes, we used to
have boxes. My top box was full of makeup. And
then I ended up doing, because I was quite artistic,
lots of people's makeovers, and then realized I was kind
of quite good at it. Yeah, I really heard the
age of thirteen when I went to boarding school. I'm
a natural redhead Tarling.
Speaker 1 (06:56):
This is beautiful, long greenish eyes.
Speaker 2 (07:01):
Yes, we've got similar eye color. I love it. I
love it.
Speaker 1 (07:05):
What's your beauty mission for me?
Speaker 2 (07:07):
It's really about give everyone the right makeup, skincare, fragrance
and they can conquer their world. And my beauty mission
is really to empower everyone to look and feel like
the most beautiful versions of themselves. And really life is
about confidence and actually makeup and skincare fragus really can
create a huge you know, people think it's superficial, but
in fact it's very powerful because when we look at people,
(07:29):
the first thing we look at is their faces, and
they're living in this in this society where we're tired,
generation exhaustion, whatever it is. And the fact that I've
done my own thirty four year study of having people
said in my makeup chair, I've seen people's energy completely
change and lift. And then I have thousands of people
that write to me all the time about how much
it's changed their lives. And I think that is is
so powerful. And I think, really, if you feel confident,
(07:51):
you can go on to achieve anything in life.
Speaker 1 (07:53):
So it's so nice to hear someone speak so passionately
about meetup Yeah, and how in depth you have it
is really studied it because and it changes on the
human being. Really because I get it. I totally get it.
I mean when I see someone transformed by cosmetics, yes,
I think, Wow, it's powerful.
Speaker 2 (08:14):
It's powerful.
Speaker 1 (08:15):
It is. This morning, I was on the Today Show
and they showed a clip of the new Murals Streep movie.
Speaker 2 (08:21):
Oh yes, Devil was product, and.
Speaker 1 (08:23):
There's Merrel Streep of a certain age woman looking better
than ever. And that is the magic of makeup. That
is the magic, the magic of lighting.
Speaker 2 (08:33):
You yeah, exactly, well you talk about It's quite interesting
you say lighting, because the way that I create is
not just through a color theory, which I learned from
the artistry and my father taught me, but also the
magic of light. As you know, everything is about light.
So the way and I know that you love my
unreal stick, this one, which is amazing. So I study
light and I work with my scientists in that way.
(08:55):
I'm like, Okay, if you can't be on a beach
in the middle of January, how do I bottle that light?
Or when you come back from a facialist, or when
there's an Instagram filter. So I'm obsessed with light. And
I kind of got nick name.
Speaker 1 (09:08):
If you have a really good workout in your off
yes and plump and beautiful.
Speaker 2 (09:12):
How that's unreal skin, which I know you love. This
is actually kind of like eighty percent skincare. It's hardly
on a cast. And then I retro engineered it into makeup.
So I just wanted that spar glow all the time
and it repairs your micro tears as you wear it.
So this unreal foundation stick is just it's amazing.
Speaker 1 (09:29):
We have a nice little array of some of the
best products created by Charlotte Jewelerry on the table and
I love it.
Speaker 2 (09:35):
I can see that unreal glow on your skin. Your
skin is amazing.
Speaker 1 (09:37):
Well, thank you you are. I'm lucky. I have good skin. Yeah,
but I take care of it. And I think, and
I think your mission has also been to teach people
how to take care of their skin exactly.
Speaker 2 (09:49):
And the reason I created my brand is a lot
of those products didn't exist in the marketplace or the
way that I wanted to give someone a full look,
a bit like a designer. You give them the eyes,
the cheeks, the lips, these products that didn't exist in
the marketplace that could empower them to look and feel
a certain way because they would say, oh, but I
can't look like that, and I'm like, yes, you can.
It's just giving you the right. They didn't know what
(10:09):
color suited them, or they didn't know that they could,
and in fact, we know that with the brand, we
have helped grow the makeup category in the retailers that
we speak.
Speaker 1 (10:17):
Instrumentous ye yes, As an entrepreneur, you started as a
makeup consultant before starting your own brand. What was a
response from the industry leaders when you launched.
Speaker 2 (10:29):
England has never had a great British beautm buy which
was my vision. I was like, the Germans have it,
the Americans have, with the French have it, why do
the British not have it? So it's been really amazing
to be able to do that. It would think it
was worth. The British economy was about fifteen billion, it's
now bigger than sports entertainment and having the beauty industries
grow massively, so.
Speaker 1 (10:46):
It was exciting. Congratulations you have made that's right, innovate
and expedite and also help so many people while you're
doing it.
Speaker 2 (10:57):
Well, thank you. Just like you Martha Darlington inspiration to all.
Speaker 1 (11:00):
The slightly different pairs, but those pairs are important passions.
Speaker 2 (11:04):
We turn our passions into businesses. And also you've you know,
inspired so many women as well in doing what you do.
I think it was obviously when you disrupted, you innovate.
I think you always shake up the market, but I
think that's a good thing. I think that's what we
kind of need to do. It was there were definitely
at the time that I launched, it was five conglomerates
that basically ruled the world the beauty. I think the
(11:24):
beauty industry was just ripe for disruption, and lots of
people told me that it was an overcrowded space and
why would I succeed? And I was like, because I'm
an expert at this, and I can see that it's
ripe for innovation. There's a consumer needs state that I
want to fulfill that isn't there. There are products that don't exist.
So I really ended up creating products that either you know,
I didn't invent powder. This powder here that I know
(11:46):
you love so much. The airbush flow is powder that
you said you were saying earlier that you hit the pan.
Speaker 1 (11:52):
Oh yeah, I hit the pan. That means you've used
the powder down to the bottom of the container. And
because my brain just have worn it away, I love that.
And I love that, and I keep asking my makeup
boards Daisy Choice, keep asking her for please can I
have another rine? I know she has another on some place.
Speaker 2 (12:10):
We will give you lots mot you will have a
fresh brand.
Speaker 1 (12:12):
It's and the pack every everything about the Charlotte Chewelberry
brand than you so admirable and very very.
Speaker 2 (12:21):
Very much involved. I designed my packaging my counters, but
like you know, it has to have your signature.
Speaker 1 (12:26):
So what are the criteria when you set out? After
you were a consultant and then you decided I need
my own brand because I can't find what I want
in the marketplace, and you started developing. What was the
first product you developed?
Speaker 2 (12:40):
The first product I developed was magic Cream. So magic
Cream is an amazing moisturizer. It's now the number one
lotch moisturizer in the UK. But I needed something that
would immediately revive skin because I was working with all
the models and celebrities and you know London, Paris, New
York Land. Though kind of like their skin would get
exaust I needs an immediate moisture to turn around and plump.
(13:00):
So I have a special cushion and lift mesh technology
which when you put it on, it actually retexturizes skin
in twenty eight seconds and it plumps it and smooths.
You get this bounce and then your makeup, so you
get an incredible glow. So it's very famous for its
iconic glow, and then the makeup applies very differently on it.
It also has hayloonic cascid. It also has bitaminciine. But
(13:23):
it's this special cushion and lift mesh technology that really
kind of sets it apart. And I mean, men love
it now.
Speaker 1 (13:29):
It's like it's the men finally have discovered skin skin care. Crazy,
I know. I mean I have so many men friends
who have in their forties start to get lines on
their face and they said, if you just moisturized, if
you just put some cream on at night and in
the morning, you would look so much better.
Speaker 2 (13:48):
Said, I never wore a moisturizer before your magic cream.
Who said that clearly?
Speaker 1 (13:52):
Oh God, I love you. Oh And then they take
a little tiny bit on their finger and they go
like this, you know, they're freege is spread it over
their faces.
Speaker 2 (14:00):
But it makes the biggest difference. Yeah, it makes a
huge difference. I think the reason men love that so
much is when I was creating it with my laboratories,
it was like I needed something that was immediate as
well as long term, and it's hysterical. Now there's always
people people write to me, tell these stories about how
they're hiding their magic creams, that the husband stole it,
or a big pause in the pot, and it's still
(14:21):
the magic creek.
Speaker 1 (14:22):
Yeah, it's so funny. But it's nice that you call
it the magic Well, actually I didn't name it that.
It was backstage.
Speaker 2 (14:28):
It was only a Charlotte's Secret cream because it was
partly because I got named as the Queen of Glow,
and the part of the reason why was, you know,
the glowy texture of it. And then people said, going,
oh my god, it's like magic. It's like magic. And
then we were like, okay, we call it the Magic Creams.
So that was it was kind of virally named by
celebrities and models.
Speaker 1 (14:47):
You had this loyal celebrity following because you've been making
them up and they've been posing for pictures and your
moorageous makeup. But he had a very strong connection with
the general public. That's what so very very admirable. The
public has just loves you.
Speaker 2 (15:03):
Well, I love them, I love the world, I love
the world.
Speaker 1 (15:06):
How do you maintain that connection?
Speaker 2 (15:08):
I mean, I think you know this. The public love
my God, they love you way well they love me.
But like, it's that emotional connectivity. I think it's so important,
that mass intimacy. It's so great that when I launched,
I had all these different mediums of social media to
be able to connect with my consumers and with the world,
even just having that intimacy and that mass connectivity on
(15:31):
every touch point of my brand. So when I created
my design, my counter everything was very kind of homogenized
and black, and I really wanted to disrupt it and
create retail theater and bring them magic in my backstage world.
I'm not very good with corporate environments. I wanted my
kind of world to come to life. So really bringing
that emotional connectivity and intimacy through that three sixty journey,
(15:53):
and you know, a bit like you'll do a cooking program,
I was doing a makeup program to show them how
to apply things and what to do and holding that
consumer's hands all the way through the journey because a
lot of women would tell me I don't know where
to put on makeup, I don't know how to do it,
I don't know what suits me, and so really thinking
about breaking down all those boundaries. And I really love people,
I really love people, and I really love making people
(16:16):
look the most beautiful versions of themselves and just giving
them all my secrets and all of my tips and
all of my dricks, And whenever I innovate a product
that either I'm, like you said, the powder that you
love or the air bush setting spray, which these two
products are now the number one powder and the number
one setting spray in North America. So thank you everyone
for supporting me. It's about how do I didn't invent powder,
but I reinvented it because the skinnification of makeup was
(16:38):
very important.
Speaker 1 (16:39):
Powder is very light, very fine, It's fine, it's the
most it's powder. What I mean, now we've taken tal
cut of all of our powers. We're taking that out
and we're now kind of like making up with the
finally finally funding meal. But what we put inside this
we added arm and ail, We added rose wax, so
we added different things that would feed your skin, and
(17:00):
then finally finally milling it so it wasn't clogging the skin.
It was actually making you look flawless and poorless but
light and it worked on every age.
Speaker 2 (17:09):
That was so important to me. People said to me, oh,
you know, who's your age demographic? So it'd be like
eighteen to one hundred and eight. They were like, yeah,
right solid, but we really have of wide. And that's
goes back to the quality. Everything is about the quality
of the product that they work on. A lot of
makeup steels from your skin care then dries your skin out,
and then we'll show any kind of fine lines will
(17:31):
pause and that's not what you wanted.
Speaker 1 (17:33):
I remember when I first started modeling, they would put
powder on right and I would then look in the
mirror and it looks like.
Speaker 2 (17:38):
I had lines. Yeah, when you didn't have any. I know,
exactly not.
Speaker 1 (17:42):
I mean it actually created created exactly because I started
to hate powder, and so I would not use powder
until I found the later powders like yours. Yeah, and
exactly when you're filming, you just sometimes need to block
out just a little bit, even it's like glow. Oh,
we're going to learn a lot about makeup today. So
(18:12):
in your first year, Yeah, where did you make your product?
Speaker 2 (18:16):
You know, when I was creating my brand, I'd worked
previously for a lot of great houses, creating makeup for
people like Tom Ford, and I did a collaboration with
Mac and Helena Rubenstein, different people, so I'd worked with
a lot of laboratories around the world, but Italy do
have the best powers in the world. I had Italy
and I really sort of worked very closely with my
scientists there. They call me the perfectionist, but I'm always
(18:40):
stretching them. They're like, they tell me, I have the
highest standards of the industry. But for me, that innovation
of pushing them to innovate, and I really foster a
culture for me of challenge. I like to be challenged
and I want to challenge. And sometimes there are concepts
and ideas that I've had that who knows whether all
achieved them before my lifetime, but I always say these are.
Speaker 1 (18:57):
You're working with science really intensely.
Speaker 2 (19:00):
Yeah, because it ultimately, if you want to innovate, it's
where the science and is the science there or the
technology to be able to create what your dreams are.
You know, there were things that weren't available even ten
years ago when I started that. Now suddenly we're creating
making these amazing scientific breakthroughs and able to create emollients
and products and things that I have been was dreaming
(19:20):
of ten years ago. So that's exciting.
Speaker 1 (19:23):
So what are the criteria that have to be met
in your products.
Speaker 2 (19:27):
So the criteria is that when I create, it's the Again,
I'm so specific about the undertone and overtone of color,
and that can be.
Speaker 1 (19:37):
Like, how many different color foundations do you have?
Speaker 2 (19:39):
We have forty four, forty four different color foundations. Sometimes
we test on eight hundred women and you know, and
their overtone and undertone to really make sure that we
kind of have got exactly the right foundation. It's really
really important to me to be kind of really inclusive
and really sort of make up for the world really
whoever kind of wants it. But yes, we talk caking
(20:00):
about how do I create. I think it's my color theory.
It's the magic of lights, And we talked about light.
I'm obsessed with lights. So I'll look at having worked
with so many kind of dops and amazing photographers in
my time, really looking at is it ring lights, is
it spotlights? Is it Hollywood? Is it Diva lights? Is
it Instagram filters, Paris filters. That's how I came up
with Hollywood Flawless filter, which actually your gorgeous team were wearing,
(20:23):
and it's an amazing I was working on the Red
Carpet with Salmahik and Moland different people, and I was like,
I need an Instagram filter in a bottle that makes
you look glowing and blood and smooth, and so I
that never existed. That was a complete innovation in the market.
So it was like a globooster that.
Speaker 1 (20:40):
Your best selling product in your whole line.
Speaker 2 (20:42):
I have a few best selling products. I have best
sellers really in each category, so which is kind of
amazing and unheard of. Obviously, we talked about air bush
setting spray. Everyone needs a setting spray because it makes
your makeup last for sixteen hours. But again, what I
did with that is I infused it with green tea
with alo verra, so it wasn't like a hespery on
your face. It actually hydrated your skin. But then people
(21:03):
became went viral on TikTok because people were dunking themselves
in swimming pools and coming out going look, I'm airbrush flawless, pouless.
It's hysterical. So yeah, lots of different I mean, you know,
my beauty like ones, my airbrush powder, my Crystal alixits theerum,
pillow talk. I know you love pillow talk, pillow talk lipstick.
I heard that you wore that on the By the way,
(21:25):
your cover was so amazing Sports Illustrated and you were
wearing pillow talk. I was so happy. I'm like, yes,
I mean that was amazing.
Speaker 1 (21:35):
So you noticed things like that, do it was what?
Speaker 2 (21:38):
It was absolutely amazing. You're so iconic now.
Speaker 1 (21:43):
Technology science, it's really impacting your business tremendously.
Speaker 2 (21:47):
I would yeah, And technology is a huge part. So
I have a tech team. It's really important. Beauty. Tech
is really important to me and my amazing CDO and
Chief Digital Officer and we sit and as well as
creating makeup products, I'm also thinking about the consumer journey
and I'm thinking about technology at the same time. And
I've always had because for me, it's about giving a
customer what they want, where they want, whether they don't
(22:09):
want to get off their sofa. I'm going to create
a virtual shop for you. I'm going to create a
kind of virtual try on so that you can basically
sit there at a click of a button and have
me do your makeup. Because I've downloaded my brain into
an algorithm with every skin tone, eye color, hair color,
and where I would place things so that the click
of a button, you can become a Golden goddess. You know,
(22:30):
that's kind of inspired by you know, all the different
celebrities I work with or whatever, and so really bringing
the shop to the consumer and the beauty advisor to
the consumer and doing that through technology, and I think
now with the advancements of AI, I mean, it's quite
an exciting time. It's an entire you know, it's a revolution.
You know where it will go. I think there's positives
and probably minuses to it, but I think it's exciting
(22:51):
to be able to give that to a consumer where
I mean, we have that where you can take a
picture on my easy Beauty for You app, which is
a four point la nine star rating, which I'm so
excited about. Whether you can wear the click of a button,
it will just take a picture of your face. It
even does like the most flawless match. So even in
like the worst lighting, which even I would be like, oh,
I think is it a shade six and a half
(23:11):
four or seven, it will give you the ninety nine
point nine percent virtual match. So it's amazing. So I've
been using that. I wanted to do that very much
ten years ago, but now having this amazing team of
engineers and creating this technology for people. It's really important.
I've even got a work with a dermatologists to come
up with a skin reader that will read you know
your skin, because if you don't have time to go
to the dermatologist, it can read your skin, how dehydrated?
(23:35):
What do you need to give you a consultation. So
I've been creating all of that.
Speaker 1 (23:38):
Oh they're so good. Yeah, yeah, So you started off
with a few products, of course, And do you comb
the world for innovation?
Speaker 2 (23:46):
Always? Always I think for me it's I have the
best scientists, I really believe, but there's always something else
propping up on you. We just scour the world all
the time. We either co create or create with them.
It's always my vision of what people don't know that
they need. You have all these dreams. I always say,
I'm how can I use this exactly? What do people know?
(24:07):
They don't even know. They couldn't even conceive of a
product like that. So I've invented categories in the beauty
industry that didn't exist, like my Hollywood flows filter, like
my beauty like ones. They didn't exist at all. I
created these new categories, and I think the only way
I always say I'm bottling a dream, bottling a dream,
selling a dream, and making a dream come true.
Speaker 1 (24:27):
So you started the company just in twenty thirteen, it's
just ten years later and you have twelve now and
how many overall? How many products? Now?
Speaker 2 (24:37):
We have six hundred excuse yeah, six hundred.
Speaker 1 (24:42):
A yeah yeah, and sold all over the world.
Speaker 2 (24:45):
All over the world. It's been a viral success in
every market. So thank you all the world to the world.
Speaker 1 (24:52):
When you sold your company.
Speaker 2 (24:53):
When I did a transaction with Pooch back in twenty twenty,
because I actually was that was a crazy time because
I was doing a transaction with Pooch and I was
also it was COVID, So can you imagine, like literally
the whole world had closed down. I had a thousand employees,
you know, everyone was withdrawing all their money from advertising,
and they were like shutting all the shops. And it
(25:15):
was luckily at the time I had a forty percent
of my business was d t C director consumer. So
I basically pivoted the business in eight weeks under a
lot of stress, and did the first online press day.
So I galvanized three thousand people from China to America
to all over Europe onto a press day because I
was just, you know, an entrepreneur that you when needs
(25:36):
must right, you've just got to go. I was like,
I can't afford to fail, I can't afford to close
up shop. I've got to go. And so I went
into the eye of the storm, bought more advertising when
everyone was withdrawing, and turned the business around to doing
bigger numbers in COVID to before. But I mean that
was yeah, quite intense time. And then obviously it did
a transaction with Pooch at the same time. So I
(25:57):
was working like till two three in the morning.
Speaker 1 (25:59):
It was, it was, it was, but kind of what
kind of organizations right around you? Are you the CEO?
Speaker 2 (26:03):
I I am the president, chief creative of so everyone
I have a c suite all report to me, and
I am very much I run my business basically, I
do all the creative and so I'm very commercially minded
as well as very creatively artistically.
Speaker 1 (26:16):
Married.
Speaker 2 (26:17):
I'm married.
Speaker 1 (26:17):
You have children.
Speaker 2 (26:18):
I have two kids, yes, they are eleven and sixteen.
Speaker 1 (26:22):
Oh babies, yes, nice? Yes? And where do they live?
Speaker 2 (26:25):
They live in London, the ones at boarding school, the
other ones at school.
Speaker 1 (26:28):
Yeah. Nice. Yeah, So I was just in London. It
was so beautiful, son, and it was like, what is Yes,
it's wonderful.
Speaker 2 (26:39):
It's called just quiet when it's sunny. There's nothing better.
Speaker 1 (26:42):
So you have partnered with lots of crazy and interesting
partners like Formula one Academy, Yes, an all female racing series.
Speaker 2 (26:52):
What was that? Like, Oh god, it's so fantastic. I
mean I think again that Susie Wolfe is amazing For
me again, it was that thing that was right for disruptions,
like more women have and affocated with the kind of
globe than actually driven a kind of one car, so
to really kind of come in and sort of helped
disrupt the sports and kind of empower women and get
behind this amazing campaign that Susie had created. Yeah, exactly,
(27:16):
the cheerlead, the car driver's exactly. Olympians, Olympians, Yes, I
do work with Olympians, exactly. I do Wimbledon, Wimbledon, yes,
Tennis players we do. Yeah, we do lots of athletes.
Because our air brush line it's the one that you
love that makes everyone look so flawless and pauless but
really hydrated. That also is so performance led. So like
(27:36):
Celine Dion for instance, was wearing at the top of
the Eiffel Tower and then do you remember the Paris
Olympics and it started to rain and she was flawless.
It's like she had the foundation of and that's last
sixteen hours she was perfect. They don't know good. Thank
God for good.
Speaker 1 (27:55):
I remember on the banks of the Seine when she
was standing there. It was real, it was it was
iconic moment. It was very, very powerpable. So I want
to go through daily routine. Let's start with night because
(28:17):
at night you come home, what do you do your
face before you go to bed?
Speaker 2 (28:21):
So it's always an till we routine. So when I
get home, I will take off my makeup with it's
called take it All Off liquid cleanser. It's a Missilla water.
Then I also have an amazing arm my miracle glow
barmb and I also put that on because I think
now we're living in a world where we are aging
ten years faster than we did before because of the
(28:41):
fluoride in the water, you know, all the air conditioning, heating, etc. Pollution,
we are just aging so much faster. So we really
even just when you wash your face, you really have
to take care of it. So I use my Multimiracle
Bomb because that's really gorgeous. That really hydrates the skin.
And then I will use my Glowtna. It's a very
gentle way to kind of boost your Yeah, and it's
(29:03):
very gentle, but it boosts the cellult turnover. Then I
will use my serum, my Crystal Elixir Seerum, and that's
like four serums in one because that has polygutamic acid,
which is like a boot camp for the pause. It
gives you the most incredible glaze. In fact, that's another
product that went viral on social media, people dripping it
onto their faces because it gives you this crystal glaze
skin and it has hyaluronic acid. It's just a peptide.
(29:26):
It's it's amazing. And then I will use I have
another serum which is my amazing is my dark Spot Serum.
It's incredible and it kind of really gives you this
amazing again glow to the skins. I have very dry skin,
so again I'm always kind of trying to boost it
now now because exactly people are getting dry skin after
(29:47):
my Dark Spots serum. I will then put on my
Magic cream, and then I put on my magic night cream.
My magic night cream is amazing because it has a
time release sweat and also it kind of like drips
feeds the less retinal and it also has stem cells
in it, and that really just it's like this very
it's amazing elixia, and it really cocoons the skin.
Speaker 1 (30:08):
You do that every.
Speaker 2 (30:08):
Night with I do that with every night without fail.
Speaker 1 (30:11):
And that's why I think you have to listen to
this kind of stuff, because I believe in a thorough
cleansing and a thorough layering, layer, lairing of whatever you like,
and that works on your particular skin. But it's important
to clean your face. Do you ever go to bed
with your makeup on?
Speaker 2 (30:29):
No? Never? On my skin. Sometimes I have a little
eyeliner because I like a little a little naughty eye,
a smudgy bedroom eye, but you know, I like it.
I put a little bit of eyeliner on. But your skin,
no way, no way, because if I didn't do that,
because I've got you know, we're all getting dryer, as
you said, because of pollution, et cetera, I would wake
up looking so much older and drier. And also at night,
(30:52):
your skin repairs, you know, that time for that celluar
turnover is so important. And also with the reason layering
is so important because some people say or just using oystress,
I'm like, no, you need to use the routine in
each product. You can only get so many you know,
ingredients into one formula. So again it's super important able.
Speaker 1 (31:12):
To do totally about that. Yeah, I was shocked how
many people go to bit with their makeup on. Now
do you have false eyelashes on?
Speaker 2 (31:19):
No? This this is actually the mascara rise.
Speaker 1 (31:22):
Wow. Yeah, long eye long. I have long eyelashes too.
Speaker 2 (31:26):
Either they're very long. You've got you've got gorgeous eyes.
Speaker 1 (31:30):
Something is happening. Why are they growing? There's something in
what I'm putting.
Speaker 2 (31:34):
Oh do you do you ever use that lash grow stuff?
Speaker 1 (31:36):
No? No, I'm not using that. I'm using an eye drop.
Speaker 2 (31:40):
Oh I know there's an eye drop that is out
there that actually grows your lashes and makes them thicker
and darker. Because sometimes do you know what trant something
to do with And that's what they put in the
lash grow stuff. That's kind of how they discover it.
I think through the eye drops. But it's fabulous.
Speaker 1 (31:56):
It is because my megap are daisies. Yeah, what are
you joined your eye because it keeps growing.
Speaker 2 (32:01):
It's from almost too long.
Speaker 1 (32:03):
I don't think it can be true too long dragging
done kind of like we love a full flutter.
Speaker 2 (32:11):
Exactly. We love that Bambi eyes.
Speaker 1 (32:14):
Yeah, but I think it's the eye drops.
Speaker 2 (32:16):
I'm trying it is the ey drops, because it happened
to a few male friends of mine suddenly got this
gorgeous and it makes them darker as well and thicker,
and suddenly I'm like, wow, you've got the prettiest eyes.
Speaker 1 (32:28):
I'm gonna I'm going to look and see the ingredient.
That's that's special. Okay, So then you've gone to bed.
You get up in the morning, what then do you do,
my dear.
Speaker 2 (32:38):
I wake up, I do cleanse glow tona too syrum,
my crystal xir seerum, my dark spot serrum, and then
I will put my water cream, my magic water cream on,
then my magic cream and my SPF. So that's that's
the difference during the day.
Speaker 1 (32:52):
Something separate.
Speaker 2 (32:54):
Again, it's my floorless Pauless SPF that is not here
on this because it's an amazing product because it has
no white cast. So again, and.
Speaker 1 (33:03):
Why all that stuff and one think.
Speaker 2 (33:05):
They put zinc in it and it's sort of you know,
but this this has I actually did it with the
Korean scientists and it's amazing and it makes you look
so glowing and younger. Actually, in fact, some of my
service to clients, like Samahaia wears it at night because
she's just like, I just love the finish to it
and the way your makeup looks on top of it.
But it's amazing, it's amazing, and then you put your
makeup on top of that, and then I put my
(33:27):
makeup on top of that, and then it's always a
kind of full Charlotte till we face and I always
you can always tell, I mean when someone is wearing
my products, the way the glow, the way they layer,
as I said, the magic of light. It's very intentional,
you know. When I created the brand, I created ten
looks to give people how do they want to identify
with a full look, you know, giving them a lot
different different archetypes exactly, like a lot of people sort
(33:48):
of think of Golden golls where it's Giselle, Jennifer Andison,
where it's the rock chick, which is you know, it
could be a lead, palebug, or Cape Moth or Carra Deelivine.
It's sort of those you know, different styles.
Speaker 1 (33:57):
And what do you do for the young girls?
Speaker 2 (33:59):
I mean I think there's kind of clean Girl era,
which actually they really love the whole Unreal franchise as well,
because again it's skinnification of makeup, so everything looks very fresh,
very light, but it's like repairing your microtares. Or it's
got hyaluronic acid, so you get that amazing glow and
the blush sticks and the lip oil that's like a
glaze of feeding your skin to get that very clean
(34:20):
fresh and it's constantly feeding it, rip feeding it throughout
the day with the hyaluronic acid. Yeah that's what I want. Yeah, exactly,
that's what we want telling you. That's why that whole
line is you.
Speaker 1 (34:31):
Don't have daughter, your son.
Speaker 2 (34:34):
Have suns, So what do they do well? I mean
they're so young now, but I think they often kind
of like, yeah, they surprise me, Oh they do, they do.
Pay attention eleven year old All day was like, what's
your profit margin?
Speaker 1 (34:47):
Good good keeps them interesting? Now, what about fragrance in
your product? Do you have fragrance in your product?
Speaker 2 (34:53):
I have natural fragrances. So there's like in the magic
qumilbi comedia oil or rose oil, you know, trying to
make it as natural.
Speaker 1 (35:00):
Read in the Times, I think it was two days
ago about Korean cosmetics, Yes, now, how they are really
taking a strong position in the marketplace with unusual ingredients
they're looking to They're looking to nature continually. Always. They
are using gin saying in anything.
Speaker 2 (35:17):
Yeah, do we have gin saying in one not Jin
saying when we have Japanese green tea, we have seaweed,
we have ill rose. I mean it's amazing. We've just
actually developed something which is really amazing, like an incredible peptide.
But you know, again you're constantly taking from flowers and
then kind of dissecting that in the kind of lab
and seeing how you either replicate it or Yeah, always
(35:40):
looking for renovation everywhere all the time.
Speaker 1 (35:42):
And what's trending right now?
Speaker 2 (35:44):
Well, I think you know, I think that listen that
everyone always have different looks. What's trending right now is
that kind of clean girl, glazed fresh kind of makeup
that's really trending right now. And eyes and eyes, darling,
I think you and I know eyes to mesmeris always
I think, you know, eyes a windows of the soul.
And I think that you know.
Speaker 1 (36:02):
Billie Eilish eyes. Do you like her eyes?
Speaker 2 (36:05):
She got stunning eyes, hasn't she so beautiful? So beautiful?
Speaker 1 (36:09):
Yes?
Speaker 2 (36:09):
Yeah, so beautiful and lip up and lips, lips to
lead astray darling lips, so lips. I think that you know, well, listen,
having created the world's number one lip line of pillow
talk and the world's number one lipstick in every country
around the world, I think, yeah, and you know what
(36:30):
I did? You know how I did that? It was
like everyone's like, how did pillow talk not exist before?
And I was like, because I literally forensically studied lips
and the natural pigments within lips, and what people just
want to look is you, but better, right, the most
beautiful version of you. And so by studying that, that's
how I came up with my scientists pillow talk color
that you have, Oh my god, it's amazing plump gasm.
(36:54):
Everyone deserves one plane gazm and it does. It makes
your lips look like eighty percent bigger instantly. And the
gloss glaze it needs your lips with the oil and
the glaze and it's so nourishing and makes them look
so smooth and glowing. So yeah, that's I don't think.
Speaker 1 (37:08):
There's another makeup creator that speaks so fabulously about you.
Speaker 2 (37:14):
It's so kind amazing.
Speaker 1 (37:16):
What's what's a quick fix?
Speaker 2 (37:19):
Oh gosh, I have Okay, so a quick eye? Do
I mean airbrush? Airbrush? Airbrush? If you air brush it away?
My airbrush foundation or my airbrush Conceeder, which actually is
just about to come out. We have infused it with
the most incredible skincare, so like a serum as we
can use it underneath the eyes. But the way it
literally just vanishes everything from your skin and instead of
(37:42):
sitting and it's taken. This is probably the conceider that
is taking me my entire thirty four year career to create.
I had a foundation that I really loved that was
long win and could cover, but I didn't have the
conceder that would just you put it on and you
look like the rest of your skin is really fresh
and going, but that is completely disappeared, and it is
airbrush can see it, and I talk about micro dotting
(38:03):
or swiping with it, so you can just micro dot
just the blemish or a bit of eye You and
I would love that because we just want to keep
everything super fresh, and then you could swipe it for
people who want that full you know, beats makeup where
they look absolutely kind of flawless and powless.
Speaker 1 (38:19):
When you're in a hurry and you have time for
only one or two makeup applications, do you go for
the eyes, the lips, the cheeks.
Speaker 2 (38:28):
You always need a little bit of makeup. I mean,
I really believe in a full face of makeup, but
it doesn't have to be It can be very fresh,
it can be very super fresh.
Speaker 1 (38:36):
I mix the foundation with the serum and put down
on my face and then go to the pilate studio
and I look.
Speaker 2 (38:41):
Very gorgeous, exactly and exactly, and you love the unreal
stick with that. Basically, you blush blush important. I do
super important, because more than ever in this generation, exhaustion,
the color really drains from our faces. So you put
that on and they just make you that inner glows
if you've got that gorgeous little kind of blush from
(39:03):
within that we've been running around the forest with a
kind of perfect I'm.
Speaker 1 (39:06):
So excited about makeup.
Speaker 2 (39:07):
I know me too. Darling too. It's so great and
it's so great about how do you want to love
the most? Is I call it the Tilbury feeling. It's really,
as I said, pots of dreams that make you feel amazing.
And I think that is not feel but look, look, Darling,
look Darling. Absolutely you are right, Martha. Look I feel amazing.
(39:29):
But ultimately that's what it is. It looks, but actually
what you're selling little pots of dreams and feelings.
Speaker 1 (39:33):
It has been so invigorating and so enlightening also and
so informing. I've learned a lot and I like to
learn something new every day. Charlotte Tchilbury. Well you are
amazing and you are a good teacher. Amazing. Well, congratulations
on everything you've done and are doing. And I look
forward to any more innovations.
Speaker 2 (39:54):
And thank you for teaching us so many things. Thank
you really, Martha, you have you've inspired us. I mean,
I can't believe I say there and yours got such
young energy. And what I love is you're sitting there
that you have like the way you look so beautiful,
so glowing, you look so much younger than your years.
Your energy is the fact that you've taken that you
understand the power of makeup. And I know you were
a model, but you've and power of skin, great skincare,
(40:15):
and you've used it and look at how you present,
look and feel and your energy.
Speaker 1 (40:22):
Isn't she amazing?
Speaker 2 (40:24):
It's true. Charlotte, Thank you, Thank you for being inspection
to all women. For sure. I adore you, Darling. Thank
you so much for having me on your podcast.
Speaker 1 (40:34):
When listeners don't turn off quite yet, Charlotte Tilbury has
just informed me that she has a very special gift
for all of you through the end of the year.
Speaker 2 (40:45):
Darling. This is so exciting. I've never done this before.
We are doing a fifteen percent off all products on
our website Charlotte Tilly dot com and the special code
is Martha Darling. Martha is the code. But this is exciting,
so exciting to give everyone a treat, Darling, A treat
from me and Martha, just to you because we all
adore you so much.
Speaker 1 (41:05):
Were happy holidays and family everyone who works with you.
What a great, great talk.
Speaker 2 (41:12):
I really loved it. Than to give you, Martha, You're
the best
My guest today. Charlotte Tilbury is the president, chairman, chief
creative officer and founder of Charlotte Chilbury Beauty, launched in
twenty thirteen. The British Entrepreneurs Award winning makeup, skincare and
fragrance brand is inspired by her thirty four year career
as a creative visionary and one of the most influential
(00:24):
makeup artists of all time, uniquely working across editorial campaigns,
runway couture and red carpets.
Speaker 2 (00:33):
Welcome, Thank you darling, Thank you for having me on
your podcast. It's so exciting to be well.
Speaker 1 (00:38):
We have a very lively, beautiful redhead and she is
bedecked and bedazzled for the holiday in New York City.
Let me share with our audience a few impressive facts
about your company. Charlotte Chilbury Beauty is the number one
prestige makeup brand in the UK, with a presence in
over thirty five hundred doors globally and with over twelve
(00:59):
million followers on social media. In just a decade, the
company is now making over one billion in sales per year.
She employs over twenty nine hundred people and there are
thirty one standalone Charlotte Tilbury Beauty Wonderlands, which are stores
all around the world. The business now has a physical
(01:22):
presence in fifty seven markets globally. Charlotte has won more
than six hundred beauty and industry awards, and in twenty
eighteen she was awarded an MBE Member of the Order
of the British Empire her services to the beauty and
cosmetics industry by none other than her Majesty Queen Elizabeth
(01:44):
the Second. Welcome to my podcast, Charlotte. English consumers are
spending more money on beauty than on football.
Speaker 2 (01:52):
Yes they.
Speaker 1 (01:53):
Oh, I have a thirteen year old grandson, Truman, who
is about to change all that. He is such a
soccer nut. What you call soccer football England? And what's
your favorite team?
Speaker 2 (02:04):
Chelsea? I suppose Chelsea Chelsea.
Speaker 1 (02:06):
This is Liverpool Liverpool?
Speaker 2 (02:08):
Yeah?
Speaker 1 (02:08):
Fun, right, yeah, it is.
Speaker 2 (02:10):
It's fun.
Speaker 1 (02:10):
Do you understand soccer?
Speaker 2 (02:11):
I do because I I did a whole collaboration with
the Dallas Cowboys with their cheerleaders with my airbrush line.
Because you know, it's all about performance based and so
that you last sixteen hours. It's light as air performs
like skincare and so I've just done a whole thing
with them.
Speaker 1 (02:26):
All the cheerleaders with a yeah. They that's a different
of football though, that's American American football, right, Okay, that's
not soccer soccer o, yes, yes, put me by now.
This is something interesting of all. The bally Eric Islands
are the islands off the eastern coast of Spain in
the Mediterranean Ocean. There's a little group of islands called
(02:50):
the bally Erics, and one of the smallest of them
is Abitha correct or.
Speaker 2 (02:55):
How do you saytha?
Speaker 1 (02:57):
Yeah, that's how I am well done. And when I
was on my honeymoon, we stopped in a Betha. This
is in nineteen sixty two. Oh wow, I was in
a Betha.
Speaker 2 (03:07):
Just you to of course be a pioneer of going
to Beta bat that that's incredible.
Speaker 1 (03:12):
Nobody was going there.
Speaker 2 (03:14):
My parents were there in like the sixties, so it's
not just yeah you were pioneer like they were.
Speaker 1 (03:19):
Was like, it was so magical that place so much,
And how stupid I was not to have gone back
afterwards and bought myself like a farm there or something,
because now friends are buying farms and the place is
pretty pretty part it's posh, right, Yeah it is.
Speaker 2 (03:37):
Yeah, it's quite expensive.
Speaker 1 (03:38):
And I learned how to make. I call it a fritchata,
but it's really a TOI yes, the potato and onion
turkey delicious on that big white big bull of.
Speaker 2 (03:50):
It's it's amazing.
Speaker 1 (03:51):
Olive oil.
Speaker 2 (03:52):
Olive oil is delicious, delicious.
Speaker 1 (03:54):
That is my only affiliation with.
Speaker 2 (03:57):
Okay, you're coming to Betha and we're getting you a tortilla.
I'm not a cook like you, but you're going to
make a ty. You can make I don't even know
if I can. I've got good people that can make
you good to excellent excellent. So how do you live there?
Speaker 1 (04:10):
What do you live in?
Speaker 2 (04:11):
I have some houses by the beach, and then my
mother I was brought up there, So my mother and
father kind of brought me up there, and they moved
there in the seventies. They went there in the sixties,
and they moved there in the seventies and kind of
really in a way helped pioneer the island. I mean,
it was just this incredible kind of mixture of sort
of artists and writers and painters and a lot of
bohemians and exactly yes, and farmers and fishermen, that kind
(04:31):
of the locals, and obviously kind of a lot of
the foreigners that sort of came in. But it was amazing,
and it was so wonderful, and that kind of everyone
sort of mixing together. It was amazing. And then the
kind of amazing nightclub started, the kind of Studio fifty
four kind of equivalent coup and just being around surrounded
by all of those artists really informed me getting excited
about make up and how empowering it was.
Speaker 1 (04:50):
And see, so there was a lot of expects, right, Yeah.
Speaker 2 (04:52):
There's a lot of expects because you know, you'd have
kind of your parents. My father was an artist. So
he was an artist, and that's kind of you know,
that's where you get your how I get my artistry
from I learned a lot from him. I actually ended
up seeing some of his paint brushes and telling them
in to make up rushes because they were better. There
were things that didn't exist in the marketplace. So I
was like, I'm going to take that. And he taught
me a lot about shade and light. He taught me
a lot about color theory, and I ended up taking
(05:13):
a lot of those kind of you know, rules of
art shade and light and putting them into makeup, which
is how I've created some amazing products that didn't exist
on the market.
Speaker 1 (05:20):
And the English schools there, but.
Speaker 2 (05:22):
Yeah, schools there was, yes, quite a kind of There
was a Bohemian International school actually, which now has become
quite big. But at the time, yes, my parents there
was a moment where they put me in Spanish where
I didn't speak a word of Spanish. I had to
learn pretty quickly. And then there was this guy who
was in Oxford, don who they said, oh, he was
doing this course called the History of the Universe, and
it was me and three boys that ended up in
(05:43):
doing this. Lots of my parents' friends were like, wow, okay,
they're going to put her into this kind of crazy
course called the History of the universe. They gradate school.
But in fact, I'm so glad that they did that
because he taught us astrophysics and it was called history
of the Universe. I look back at it was kind
of crazy, but he taught us a lot about quantum
thinking and about neuroplasticity and about training your brain to
(06:05):
think in a kind of more positive, optimistic way in
how you can rewire your brain in that sense there amazing.
But of course at that time people thought my parents
were crazy. But my god if I ended up using
a lot of that philosophy throughout my life and has
definitely informed I think a lot of my success, and
now I try to impart that with all the kind
(06:27):
of three thousand people that work for me. That kind
of type of thinking.
Speaker 1 (06:30):
So was it in Bitha where you started to think
about mega.
Speaker 2 (06:35):
Yes, I think I'd really kind of discovered the tube
of mascara. And before I went to boarding school, this
beauty editor gave me instead of tuckboxes, we used to
have boxes. My top box was full of makeup. And
then I ended up doing, because I was quite artistic,
lots of people's makeovers, and then realized I was kind
of quite good at it. Yeah, I really heard the
age of thirteen when I went to boarding school. I'm
a natural redhead Tarling.
Speaker 1 (06:56):
This is beautiful, long greenish eyes.
Speaker 2 (07:01):
Yes, we've got similar eye color. I love it. I
love it.
Speaker 1 (07:05):
What's your beauty mission for me?
Speaker 2 (07:07):
It's really about give everyone the right makeup, skincare, fragrance
and they can conquer their world. And my beauty mission
is really to empower everyone to look and feel like
the most beautiful versions of themselves. And really life is
about confidence and actually makeup and skincare fragus really can
create a huge you know, people think it's superficial, but
in fact it's very powerful because when we look at people,
(07:29):
the first thing we look at is their faces, and
they're living in this in this society where we're tired,
generation exhaustion, whatever it is. And the fact that I've
done my own thirty four year study of having people
said in my makeup chair, I've seen people's energy completely
change and lift. And then I have thousands of people
that write to me all the time about how much
it's changed their lives. And I think that is is
so powerful. And I think, really, if you feel confident,
(07:51):
you can go on to achieve anything in life.
Speaker 1 (07:53):
So it's so nice to hear someone speak so passionately
about meetup Yeah, and how in depth you have it
is really studied it because and it changes on the
human being. Really because I get it. I totally get it.
I mean when I see someone transformed by cosmetics, yes,
I think, Wow, it's powerful.
Speaker 2 (08:14):
It's powerful.
Speaker 1 (08:15):
It is. This morning, I was on the Today Show
and they showed a clip of the new Murals Streep movie.
Speaker 2 (08:21):
Oh yes, Devil was product, and.
Speaker 1 (08:23):
There's Merrel Streep of a certain age woman looking better
than ever. And that is the magic of makeup. That
is the magic, the magic of lighting.
Speaker 2 (08:33):
You yeah, exactly, well you talk about It's quite interesting
you say lighting, because the way that I create is
not just through a color theory, which I learned from
the artistry and my father taught me, but also the
magic of light. As you know, everything is about light.
So the way and I know that you love my
unreal stick, this one, which is amazing. So I study
light and I work with my scientists in that way.
(08:55):
I'm like, Okay, if you can't be on a beach
in the middle of January, how do I bottle that light?
Or when you come back from a facialist, or when
there's an Instagram filter. So I'm obsessed with light. And
I kind of got nick name.
Speaker 1 (09:08):
If you have a really good workout in your off
yes and plump and beautiful.
Speaker 2 (09:12):
How that's unreal skin, which I know you love. This
is actually kind of like eighty percent skincare. It's hardly
on a cast. And then I retro engineered it into makeup.
So I just wanted that spar glow all the time
and it repairs your micro tears as you wear it.
So this unreal foundation stick is just it's amazing.
Speaker 1 (09:29):
We have a nice little array of some of the
best products created by Charlotte Jewelerry on the table and
I love it.
Speaker 2 (09:35):
I can see that unreal glow on your skin. Your
skin is amazing.
Speaker 1 (09:37):
Well, thank you you are. I'm lucky. I have good skin. Yeah,
but I take care of it. And I think, and
I think your mission has also been to teach people
how to take care of their skin exactly.
Speaker 2 (09:49):
And the reason I created my brand is a lot
of those products didn't exist in the marketplace or the
way that I wanted to give someone a full look,
a bit like a designer. You give them the eyes,
the cheeks, the lips, these products that didn't exist in
the marketplace that could empower them to look and feel
a certain way because they would say, oh, but I
can't look like that, and I'm like, yes, you can.
It's just giving you the right. They didn't know what
(10:09):
color suited them, or they didn't know that they could,
and in fact, we know that with the brand, we
have helped grow the makeup category in the retailers that
we speak.
Speaker 1 (10:17):
Instrumentous ye yes, As an entrepreneur, you started as a
makeup consultant before starting your own brand. What was a
response from the industry leaders when you launched.
Speaker 2 (10:29):
England has never had a great British beautm buy which
was my vision. I was like, the Germans have it,
the Americans have, with the French have it, why do
the British not have it? So it's been really amazing
to be able to do that. It would think it
was worth. The British economy was about fifteen billion, it's
now bigger than sports entertainment and having the beauty industries
grow massively, so.
Speaker 1 (10:46):
It was exciting. Congratulations you have made that's right, innovate
and expedite and also help so many people while you're
doing it.
Speaker 2 (10:57):
Well, thank you. Just like you Martha Darlington inspiration to all.
Speaker 1 (11:00):
The slightly different pairs, but those pairs are important passions.
Speaker 2 (11:04):
We turn our passions into businesses. And also you've you know,
inspired so many women as well in doing what you do.
I think it was obviously when you disrupted, you innovate.
I think you always shake up the market, but I
think that's a good thing. I think that's what we
kind of need to do. It was there were definitely
at the time that I launched, it was five conglomerates
that basically ruled the world the beauty. I think the
(11:24):
beauty industry was just ripe for disruption, and lots of
people told me that it was an overcrowded space and
why would I succeed? And I was like, because I'm
an expert at this, and I can see that it's
ripe for innovation. There's a consumer needs state that I
want to fulfill that isn't there. There are products that don't exist.
So I really ended up creating products that either you know,
I didn't invent powder. This powder here that I know
(11:46):
you love so much. The airbush flow is powder that
you said you were saying earlier that you hit the pan.
Speaker 1 (11:52):
Oh yeah, I hit the pan. That means you've used
the powder down to the bottom of the container. And
because my brain just have worn it away, I love that.
And I love that, and I keep asking my makeup
boards Daisy Choice, keep asking her for please can I
have another rine? I know she has another on some place.
Speaker 2 (12:10):
We will give you lots mot you will have a
fresh brand.
Speaker 1 (12:12):
It's and the pack every everything about the Charlotte Chewelberry
brand than you so admirable and very very.
Speaker 2 (12:21):
Very much involved. I designed my packaging my counters, but
like you know, it has to have your signature.
Speaker 1 (12:26):
So what are the criteria when you set out? After
you were a consultant and then you decided I need
my own brand because I can't find what I want
in the marketplace, and you started developing. What was the
first product you developed?
Speaker 2 (12:40):
The first product I developed was magic Cream. So magic
Cream is an amazing moisturizer. It's now the number one
lotch moisturizer in the UK. But I needed something that
would immediately revive skin because I was working with all
the models and celebrities and you know London, Paris, New
York Land. Though kind of like their skin would get
exaust I needs an immediate moisture to turn around and plump.
(13:00):
So I have a special cushion and lift mesh technology
which when you put it on, it actually retexturizes skin
in twenty eight seconds and it plumps it and smooths.
You get this bounce and then your makeup, so you
get an incredible glow. So it's very famous for its
iconic glow, and then the makeup applies very differently on it.
It also has hayloonic cascid. It also has bitaminciine. But
(13:23):
it's this special cushion and lift mesh technology that really
kind of sets it apart. And I mean, men love
it now.
Speaker 1 (13:29):
It's like it's the men finally have discovered skin skin care. Crazy,
I know. I mean I have so many men friends
who have in their forties start to get lines on
their face and they said, if you just moisturized, if
you just put some cream on at night and in
the morning, you would look so much better.
Speaker 2 (13:48):
Said, I never wore a moisturizer before your magic cream.
Who said that clearly?
Speaker 1 (13:52):
Oh God, I love you. Oh And then they take
a little tiny bit on their finger and they go
like this, you know, they're freege is spread it over
their faces.
Speaker 2 (14:00):
But it makes the biggest difference. Yeah, it makes a
huge difference. I think the reason men love that so
much is when I was creating it with my laboratories,
it was like I needed something that was immediate as
well as long term, and it's hysterical. Now there's always
people people write to me, tell these stories about how
they're hiding their magic creams, that the husband stole it,
or a big pause in the pot, and it's still
(14:21):
the magic creek.
Speaker 1 (14:22):
Yeah, it's so funny. But it's nice that you call
it the magic Well, actually I didn't name it that.
It was backstage.
Speaker 2 (14:28):
It was only a Charlotte's Secret cream because it was
partly because I got named as the Queen of Glow,
and the part of the reason why was, you know,
the glowy texture of it. And then people said, going,
oh my god, it's like magic. It's like magic. And
then we were like, okay, we call it the Magic Creams.
So that was it was kind of virally named by
celebrities and models.
Speaker 1 (14:47):
You had this loyal celebrity following because you've been making
them up and they've been posing for pictures and your
moorageous makeup. But he had a very strong connection with
the general public. That's what so very very admirable. The
public has just loves you.
Speaker 2 (15:03):
Well, I love them, I love the world, I love
the world.
Speaker 1 (15:06):
How do you maintain that connection?
Speaker 2 (15:08):
I mean, I think you know this. The public love
my God, they love you way well they love me.
But like, it's that emotional connectivity. I think it's so important,
that mass intimacy. It's so great that when I launched,
I had all these different mediums of social media to
be able to connect with my consumers and with the world,
even just having that intimacy and that mass connectivity on
(15:31):
every touch point of my brand. So when I created
my design, my counter everything was very kind of homogenized
and black, and I really wanted to disrupt it and
create retail theater and bring them magic in my backstage world.
I'm not very good with corporate environments. I wanted my
kind of world to come to life. So really bringing
that emotional connectivity and intimacy through that three sixty journey,
(15:53):
and you know, a bit like you'll do a cooking program,
I was doing a makeup program to show them how
to apply things and what to do and holding that
consumer's hands all the way through the journey because a
lot of women would tell me I don't know where
to put on makeup, I don't know how to do it,
I don't know what suits me, and so really thinking
about breaking down all those boundaries. And I really love people,
I really love people, and I really love making people
(16:16):
look the most beautiful versions of themselves and just giving
them all my secrets and all of my tips and
all of my dricks, And whenever I innovate a product
that either I'm, like you said, the powder that you
love or the air bush setting spray, which these two
products are now the number one powder and the number
one setting spray in North America. So thank you everyone
for supporting me. It's about how do I didn't invent powder,
but I reinvented it because the skinnification of makeup was
(16:38):
very important.
Speaker 1 (16:39):
Powder is very light, very fine, It's fine, it's the
most it's powder. What I mean, now we've taken tal
cut of all of our powers. We're taking that out
and we're now kind of like making up with the
finally finally funding meal. But what we put inside this
we added arm and ail, We added rose wax, so
we added different things that would feed your skin, and
(17:00):
then finally finally milling it so it wasn't clogging the skin.
It was actually making you look flawless and poorless but
light and it worked on every age.
Speaker 2 (17:09):
That was so important to me. People said to me, oh,
you know, who's your age demographic? So it'd be like
eighteen to one hundred and eight. They were like, yeah,
right solid, but we really have of wide. And that's
goes back to the quality. Everything is about the quality
of the product that they work on. A lot of
makeup steels from your skin care then dries your skin out,
and then we'll show any kind of fine lines will
(17:31):
pause and that's not what you wanted.
Speaker 1 (17:33):
I remember when I first started modeling, they would put
powder on right and I would then look in the
mirror and it looks like.
Speaker 2 (17:38):
I had lines. Yeah, when you didn't have any. I know,
exactly not.
Speaker 1 (17:42):
I mean it actually created created exactly because I started
to hate powder, and so I would not use powder
until I found the later powders like yours. Yeah, and
exactly when you're filming, you just sometimes need to block
out just a little bit, even it's like glow. Oh,
we're going to learn a lot about makeup today. So
(18:12):
in your first year, Yeah, where did you make your product?
Speaker 2 (18:16):
You know, when I was creating my brand, I'd worked
previously for a lot of great houses, creating makeup for
people like Tom Ford, and I did a collaboration with
Mac and Helena Rubenstein, different people, so I'd worked with
a lot of laboratories around the world, but Italy do
have the best powers in the world. I had Italy
and I really sort of worked very closely with my
scientists there. They call me the perfectionist, but I'm always
(18:40):
stretching them. They're like, they tell me, I have the
highest standards of the industry. But for me, that innovation
of pushing them to innovate, and I really foster a
culture for me of challenge. I like to be challenged
and I want to challenge. And sometimes there are concepts
and ideas that I've had that who knows whether all
achieved them before my lifetime, but I always say these are.
Speaker 1 (18:57):
You're working with science really intensely.
Speaker 2 (19:00):
Yeah, because it ultimately, if you want to innovate, it's
where the science and is the science there or the
technology to be able to create what your dreams are.
You know, there were things that weren't available even ten
years ago when I started that. Now suddenly we're creating
making these amazing scientific breakthroughs and able to create emollients
and products and things that I have been was dreaming
(19:20):
of ten years ago. So that's exciting.
Speaker 1 (19:23):
So what are the criteria that have to be met
in your products.
Speaker 2 (19:27):
So the criteria is that when I create, it's the Again,
I'm so specific about the undertone and overtone of color,
and that can be.
Speaker 1 (19:37):
Like, how many different color foundations do you have?
Speaker 2 (19:39):
We have forty four, forty four different color foundations. Sometimes
we test on eight hundred women and you know, and
their overtone and undertone to really make sure that we
kind of have got exactly the right foundation. It's really
really important to me to be kind of really inclusive
and really sort of make up for the world really
whoever kind of wants it. But yes, we talk caking
(20:00):
about how do I create. I think it's my color theory.
It's the magic of lights, And we talked about light.
I'm obsessed with lights. So I'll look at having worked
with so many kind of dops and amazing photographers in
my time, really looking at is it ring lights, is
it spotlights? Is it Hollywood? Is it Diva lights? Is
it Instagram filters, Paris filters. That's how I came up
with Hollywood Flawless filter, which actually your gorgeous team were wearing,
(20:23):
and it's an amazing I was working on the Red
Carpet with Salmahik and Moland different people, and I was like,
I need an Instagram filter in a bottle that makes
you look glowing and blood and smooth, and so I
that never existed. That was a complete innovation in the market.
So it was like a globooster that.
Speaker 1 (20:40):
Your best selling product in your whole line.
Speaker 2 (20:42):
I have a few best selling products. I have best
sellers really in each category, so which is kind of
amazing and unheard of. Obviously, we talked about air bush
setting spray. Everyone needs a setting spray because it makes
your makeup last for sixteen hours. But again, what I
did with that is I infused it with green tea
with alo verra, so it wasn't like a hespery on
your face. It actually hydrated your skin. But then people
(21:03):
became went viral on TikTok because people were dunking themselves
in swimming pools and coming out going look, I'm airbrush flawless, pouless.
It's hysterical. So yeah, lots of different I mean, you know,
my beauty like ones, my airbrush powder, my Crystal alixits theerum,
pillow talk. I know you love pillow talk, pillow talk lipstick.
I heard that you wore that on the By the way,
(21:25):
your cover was so amazing Sports Illustrated and you were
wearing pillow talk. I was so happy. I'm like, yes,
I mean that was amazing.
Speaker 1 (21:35):
So you noticed things like that, do it was what?
Speaker 2 (21:38):
It was absolutely amazing. You're so iconic now.
Speaker 1 (21:43):
Technology science, it's really impacting your business tremendously.
Speaker 2 (21:47):
I would yeah, And technology is a huge part. So
I have a tech team. It's really important. Beauty. Tech
is really important to me and my amazing CDO and
Chief Digital Officer and we sit and as well as
creating makeup products, I'm also thinking about the consumer journey
and I'm thinking about technology at the same time. And
I've always had because for me, it's about giving a
customer what they want, where they want, whether they don't
(22:09):
want to get off their sofa. I'm going to create
a virtual shop for you. I'm going to create a
kind of virtual try on so that you can basically
sit there at a click of a button and have
me do your makeup. Because I've downloaded my brain into
an algorithm with every skin tone, eye color, hair color,
and where I would place things so that the click
of a button, you can become a Golden goddess. You know,
(22:30):
that's kind of inspired by you know, all the different
celebrities I work with or whatever, and so really bringing
the shop to the consumer and the beauty advisor to
the consumer and doing that through technology, and I think
now with the advancements of AI, I mean, it's quite
an exciting time. It's an entire you know, it's a revolution.
You know where it will go. I think there's positives
and probably minuses to it, but I think it's exciting
(22:51):
to be able to give that to a consumer where
I mean, we have that where you can take a
picture on my easy Beauty for You app, which is
a four point la nine star rating, which I'm so
excited about. Whether you can wear the click of a button,
it will just take a picture of your face. It
even does like the most flawless match. So even in
like the worst lighting, which even I would be like, oh,
I think is it a shade six and a half
(23:11):
four or seven, it will give you the ninety nine
point nine percent virtual match. So it's amazing. So I've
been using that. I wanted to do that very much
ten years ago, but now having this amazing team of
engineers and creating this technology for people. It's really important.
I've even got a work with a dermatologists to come
up with a skin reader that will read you know
your skin, because if you don't have time to go
to the dermatologist, it can read your skin, how dehydrated?
(23:35):
What do you need to give you a consultation. So
I've been creating all of that.
Speaker 1 (23:38):
Oh they're so good. Yeah, yeah, So you started off
with a few products, of course, And do you comb
the world for innovation?
Speaker 2 (23:46):
Always? Always I think for me it's I have the
best scientists, I really believe, but there's always something else
propping up on you. We just scour the world all
the time. We either co create or create with them.
It's always my vision of what people don't know that
they need. You have all these dreams. I always say,
I'm how can I use this exactly? What do people know?
(24:07):
They don't even know. They couldn't even conceive of a
product like that. So I've invented categories in the beauty
industry that didn't exist, like my Hollywood flows filter, like
my beauty like ones. They didn't exist at all. I
created these new categories, and I think the only way
I always say I'm bottling a dream, bottling a dream,
selling a dream, and making a dream come true.
Speaker 1 (24:27):
So you started the company just in twenty thirteen, it's
just ten years later and you have twelve now and
how many overall? How many products? Now?
Speaker 2 (24:37):
We have six hundred excuse yeah, six hundred.
Speaker 1 (24:42):
A yeah yeah, and sold all over the world.
Speaker 2 (24:45):
All over the world. It's been a viral success in
every market. So thank you all the world to the world.
Speaker 1 (24:52):
When you sold your company.
Speaker 2 (24:53):
When I did a transaction with Pooch back in twenty twenty,
because I actually was that was a crazy time because
I was doing a transaction with Pooch and I was
also it was COVID, So can you imagine, like literally
the whole world had closed down. I had a thousand employees,
you know, everyone was withdrawing all their money from advertising,
and they were like shutting all the shops. And it
(25:15):
was luckily at the time I had a forty percent
of my business was d t C director consumer. So
I basically pivoted the business in eight weeks under a
lot of stress, and did the first online press day.
So I galvanized three thousand people from China to America
to all over Europe onto a press day because I
was just, you know, an entrepreneur that you when needs
(25:36):
must right, you've just got to go. I was like,
I can't afford to fail, I can't afford to close
up shop. I've got to go. And so I went
into the eye of the storm, bought more advertising when
everyone was withdrawing, and turned the business around to doing
bigger numbers in COVID to before. But I mean that
was yeah, quite intense time. And then obviously it did
a transaction with Pooch at the same time. So I
(25:57):
was working like till two three in the morning.
Speaker 1 (25:59):
It was, it was, it was, but kind of what
kind of organizations right around you? Are you the CEO?
Speaker 2 (26:03):
I I am the president, chief creative of so everyone
I have a c suite all report to me, and
I am very much I run my business basically, I
do all the creative and so I'm very commercially minded
as well as very creatively artistically.
Speaker 1 (26:16):
Married.
Speaker 2 (26:17):
I'm married.
Speaker 1 (26:17):
You have children.
Speaker 2 (26:18):
I have two kids, yes, they are eleven and sixteen.
Speaker 1 (26:22):
Oh babies, yes, nice? Yes? And where do they live?
Speaker 2 (26:25):
They live in London, the ones at boarding school, the
other ones at school.
Speaker 1 (26:28):
Yeah. Nice. Yeah, So I was just in London. It
was so beautiful, son, and it was like, what is Yes,
it's wonderful.
Speaker 2 (26:39):
It's called just quiet when it's sunny. There's nothing better.
Speaker 1 (26:42):
So you have partnered with lots of crazy and interesting
partners like Formula one Academy, Yes, an all female racing series.
Speaker 2 (26:52):
What was that? Like, Oh god, it's so fantastic. I
mean I think again that Susie Wolfe is amazing For
me again, it was that thing that was right for disruptions,
like more women have and affocated with the kind of
globe than actually driven a kind of one car, so
to really kind of come in and sort of helped
disrupt the sports and kind of empower women and get
behind this amazing campaign that Susie had created. Yeah, exactly,
(27:16):
the cheerlead, the car driver's exactly. Olympians, Olympians, Yes, I
do work with Olympians, exactly. I do Wimbledon, Wimbledon, yes,
Tennis players we do. Yeah, we do lots of athletes.
Because our air brush line it's the one that you
love that makes everyone look so flawless and pauless but
really hydrated. That also is so performance led. So like
(27:36):
Celine Dion for instance, was wearing at the top of
the Eiffel Tower and then do you remember the Paris
Olympics and it started to rain and she was flawless.
It's like she had the foundation of and that's last
sixteen hours she was perfect. They don't know good. Thank
God for good.
Speaker 1 (27:55):
I remember on the banks of the Seine when she
was standing there. It was real, it was it was
iconic moment. It was very, very powerpable. So I want
to go through daily routine. Let's start with night because
(28:17):
at night you come home, what do you do your
face before you go to bed?
Speaker 2 (28:21):
So it's always an till we routine. So when I
get home, I will take off my makeup with it's
called take it All Off liquid cleanser. It's a Missilla water.
Then I also have an amazing arm my miracle glow
barmb and I also put that on because I think
now we're living in a world where we are aging
ten years faster than we did before because of the
(28:41):
fluoride in the water, you know, all the air conditioning, heating, etc. Pollution,
we are just aging so much faster. So we really
even just when you wash your face, you really have
to take care of it. So I use my Multimiracle
Bomb because that's really gorgeous. That really hydrates the skin.
And then I will use my Glowtna. It's a very
gentle way to kind of boost your Yeah, and it's
(29:03):
very gentle, but it boosts the cellult turnover. Then I
will use my serum, my Crystal Elixir Seerum, and that's
like four serums in one because that has polygutamic acid,
which is like a boot camp for the pause. It
gives you the most incredible glaze. In fact, that's another
product that went viral on social media, people dripping it
onto their faces because it gives you this crystal glaze
skin and it has hyaluronic acid. It's just a peptide.
(29:26):
It's it's amazing. And then I will use I have
another serum which is my amazing is my dark Spot Serum.
It's incredible and it kind of really gives you this
amazing again glow to the skins. I have very dry skin,
so again I'm always kind of trying to boost it
now now because exactly people are getting dry skin after
(29:47):
my Dark Spots serum. I will then put on my
Magic cream, and then I put on my magic night cream.
My magic night cream is amazing because it has a
time release sweat and also it kind of like drips
feeds the less retinal and it also has stem cells
in it, and that really just it's like this very
it's amazing elixia, and it really cocoons the skin.
Speaker 1 (30:08):
You do that every.
Speaker 2 (30:08):
Night with I do that with every night without fail.
Speaker 1 (30:11):
And that's why I think you have to listen to
this kind of stuff, because I believe in a thorough
cleansing and a thorough layering, layer, lairing of whatever you like,
and that works on your particular skin. But it's important
to clean your face. Do you ever go to bed
with your makeup on?
Speaker 2 (30:29):
No? Never? On my skin. Sometimes I have a little
eyeliner because I like a little a little naughty eye,
a smudgy bedroom eye, but you know, I like it.
I put a little bit of eyeliner on. But your skin,
no way, no way, because if I didn't do that,
because I've got you know, we're all getting dryer, as
you said, because of pollution, et cetera, I would wake
up looking so much older and drier. And also at night,
(30:52):
your skin repairs, you know, that time for that celluar
turnover is so important. And also with the reason layering
is so important because some people say or just using oystress,
I'm like, no, you need to use the routine in
each product. You can only get so many you know,
ingredients into one formula. So again it's super important able.
Speaker 1 (31:12):
To do totally about that. Yeah, I was shocked how
many people go to bit with their makeup on. Now
do you have false eyelashes on?
Speaker 2 (31:19):
No? This this is actually the mascara rise.
Speaker 1 (31:22):
Wow. Yeah, long eye long. I have long eyelashes too.
Speaker 2 (31:26):
Either they're very long. You've got you've got gorgeous eyes.
Speaker 1 (31:30):
Something is happening. Why are they growing? There's something in
what I'm putting.
Speaker 2 (31:34):
Oh do you do you ever use that lash grow stuff?
Speaker 1 (31:36):
No? No, I'm not using that. I'm using an eye drop.
Speaker 2 (31:40):
Oh I know there's an eye drop that is out
there that actually grows your lashes and makes them thicker
and darker. Because sometimes do you know what trant something
to do with And that's what they put in the
lash grow stuff. That's kind of how they discover it.
I think through the eye drops. But it's fabulous.
Speaker 1 (31:56):
It is because my megap are daisies. Yeah, what are
you joined your eye because it keeps growing.
Speaker 2 (32:01):
It's from almost too long.
Speaker 1 (32:03):
I don't think it can be true too long dragging
done kind of like we love a full flutter.
Speaker 2 (32:11):
Exactly. We love that Bambi eyes.
Speaker 1 (32:14):
Yeah, but I think it's the eye drops.
Speaker 2 (32:16):
I'm trying it is the ey drops, because it happened
to a few male friends of mine suddenly got this
gorgeous and it makes them darker as well and thicker,
and suddenly I'm like, wow, you've got the prettiest eyes.
Speaker 1 (32:28):
I'm gonna I'm going to look and see the ingredient.
That's that's special. Okay, So then you've gone to bed.
You get up in the morning, what then do you do,
my dear.
Speaker 2 (32:38):
I wake up, I do cleanse glow tona too syrum,
my crystal xir seerum, my dark spot serrum, and then
I will put my water cream, my magic water cream on,
then my magic cream and my SPF. So that's that's
the difference during the day.
Speaker 1 (32:52):
Something separate.
Speaker 2 (32:54):
Again, it's my floorless Pauless SPF that is not here
on this because it's an amazing product because it has
no white cast. So again, and.
Speaker 1 (33:03):
Why all that stuff and one think.
Speaker 2 (33:05):
They put zinc in it and it's sort of you know,
but this this has I actually did it with the
Korean scientists and it's amazing and it makes you look
so glowing and younger. Actually, in fact, some of my
service to clients, like Samahaia wears it at night because
she's just like, I just love the finish to it
and the way your makeup looks on top of it.
But it's amazing, it's amazing, and then you put your
makeup on top of that, and then I put my
(33:27):
makeup on top of that, and then it's always a
kind of full Charlotte till we face and I always
you can always tell, I mean when someone is wearing
my products, the way the glow, the way they layer,
as I said, the magic of light. It's very intentional,
you know. When I created the brand, I created ten
looks to give people how do they want to identify
with a full look, you know, giving them a lot
different different archetypes exactly, like a lot of people sort
(33:48):
of think of Golden golls where it's Giselle, Jennifer Andison,
where it's the rock chick, which is you know, it
could be a lead, palebug, or Cape Moth or Carra Deelivine.
It's sort of those you know, different styles.
Speaker 1 (33:57):
And what do you do for the young girls?
Speaker 2 (33:59):
I mean I think there's kind of clean Girl era,
which actually they really love the whole Unreal franchise as well,
because again it's skinnification of makeup, so everything looks very fresh,
very light, but it's like repairing your microtares. Or it's
got hyaluronic acid, so you get that amazing glow and
the blush sticks and the lip oil that's like a
glaze of feeding your skin to get that very clean
(34:20):
fresh and it's constantly feeding it, rip feeding it throughout
the day with the hyaluronic acid. Yeah that's what I want. Yeah, exactly,
that's what we want telling you. That's why that whole
line is you.
Speaker 1 (34:31):
Don't have daughter, your son.
Speaker 2 (34:34):
Have suns, So what do they do well? I mean
they're so young now, but I think they often kind
of like, yeah, they surprise me, Oh they do, they do.
Pay attention eleven year old All day was like, what's
your profit margin?
Speaker 1 (34:47):
Good good keeps them interesting? Now, what about fragrance in
your product? Do you have fragrance in your product?
Speaker 2 (34:53):
I have natural fragrances. So there's like in the magic
qumilbi comedia oil or rose oil, you know, trying to
make it as natural.
Speaker 1 (35:00):
Read in the Times, I think it was two days
ago about Korean cosmetics, Yes, now, how they are really
taking a strong position in the marketplace with unusual ingredients
they're looking to They're looking to nature continually. Always. They
are using gin saying in anything.
Speaker 2 (35:17):
Yeah, do we have gin saying in one not Jin
saying when we have Japanese green tea, we have seaweed,
we have ill rose. I mean it's amazing. We've just
actually developed something which is really amazing, like an incredible peptide.
But you know, again you're constantly taking from flowers and
then kind of dissecting that in the kind of lab
and seeing how you either replicate it or Yeah, always
(35:40):
looking for renovation everywhere all the time.
Speaker 1 (35:42):
And what's trending right now?
Speaker 2 (35:44):
Well, I think you know, I think that listen that
everyone always have different looks. What's trending right now is
that kind of clean girl, glazed fresh kind of makeup
that's really trending right now. And eyes and eyes, darling,
I think you and I know eyes to mesmeris always
I think, you know, eyes a windows of the soul.
And I think that you know.
Speaker 1 (36:02):
Billie Eilish eyes. Do you like her eyes?
Speaker 2 (36:05):
She got stunning eyes, hasn't she so beautiful? So beautiful?
Speaker 1 (36:09):
Yes?
Speaker 2 (36:09):
Yeah, so beautiful and lip up and lips, lips to
lead astray darling lips, so lips. I think that you know, well, listen,
having created the world's number one lip line of pillow
talk and the world's number one lipstick in every country
around the world, I think, yeah, and you know what
(36:30):
I did? You know how I did that? It was
like everyone's like, how did pillow talk not exist before?
And I was like, because I literally forensically studied lips
and the natural pigments within lips, and what people just
want to look is you, but better, right, the most
beautiful version of you. And so by studying that, that's
how I came up with my scientists pillow talk color
that you have, Oh my god, it's amazing plump gasm.
(36:54):
Everyone deserves one plane gazm and it does. It makes
your lips look like eighty percent bigger instantly. And the
gloss glaze it needs your lips with the oil and
the glaze and it's so nourishing and makes them look
so smooth and glowing. So yeah, that's I don't think.
Speaker 1 (37:08):
There's another makeup creator that speaks so fabulously about you.
Speaker 2 (37:14):
It's so kind amazing.
Speaker 1 (37:16):
What's what's a quick fix?
Speaker 2 (37:19):
Oh gosh, I have Okay, so a quick eye? Do
I mean airbrush? Airbrush? Airbrush? If you air brush it away?
My airbrush foundation or my airbrush Conceeder, which actually is
just about to come out. We have infused it with
the most incredible skincare, so like a serum as we
can use it underneath the eyes. But the way it
literally just vanishes everything from your skin and instead of
(37:42):
sitting and it's taken. This is probably the conceider that
is taking me my entire thirty four year career to create.
I had a foundation that I really loved that was
long win and could cover, but I didn't have the
conceder that would just you put it on and you
look like the rest of your skin is really fresh
and going, but that is completely disappeared, and it is
airbrush can see it, and I talk about micro dotting
(38:03):
or swiping with it, so you can just micro dot
just the blemish or a bit of eye You and
I would love that because we just want to keep
everything super fresh, and then you could swipe it for
people who want that full you know, beats makeup where
they look absolutely kind of flawless and powless.
Speaker 1 (38:19):
When you're in a hurry and you have time for
only one or two makeup applications, do you go for
the eyes, the lips, the cheeks.
Speaker 2 (38:28):
You always need a little bit of makeup. I mean,
I really believe in a full face of makeup, but
it doesn't have to be It can be very fresh,
it can be very super fresh.
Speaker 1 (38:36):
I mix the foundation with the serum and put down
on my face and then go to the pilate studio
and I look.
Speaker 2 (38:41):
Very gorgeous, exactly and exactly, and you love the unreal
stick with that. Basically, you blush blush important. I do
super important, because more than ever in this generation, exhaustion,
the color really drains from our faces. So you put
that on and they just make you that inner glows
if you've got that gorgeous little kind of blush from
(39:03):
within that we've been running around the forest with a
kind of perfect I'm.
Speaker 1 (39:06):
So excited about makeup.
Speaker 2 (39:07):
I know me too. Darling too. It's so great and
it's so great about how do you want to love
the most? Is I call it the Tilbury feeling. It's really,
as I said, pots of dreams that make you feel amazing.
And I think that is not feel but look, look, Darling,
look Darling. Absolutely you are right, Martha. Look I feel amazing.
(39:29):
But ultimately that's what it is. It looks, but actually
what you're selling little pots of dreams and feelings.
Speaker 1 (39:33):
It has been so invigorating and so enlightening also and
so informing. I've learned a lot and I like to
learn something new every day. Charlotte Tchilbury. Well you are
amazing and you are a good teacher. Amazing. Well, congratulations
on everything you've done and are doing. And I look
forward to any more innovations.
Speaker 2 (39:54):
And thank you for teaching us so many things. Thank
you really, Martha, you have you've inspired us. I mean,
I can't believe I say there and yours got such
young energy. And what I love is you're sitting there
that you have like the way you look so beautiful,
so glowing, you look so much younger than your years.
Your energy is the fact that you've taken that you
understand the power of makeup. And I know you were
a model, but you've and power of skin, great skincare,
(40:15):
and you've used it and look at how you present,
look and feel and your energy.
Speaker 1 (40:22):
Isn't she amazing?
Speaker 2 (40:24):
It's true. Charlotte, Thank you, Thank you for being inspection
to all women. For sure. I adore you, Darling. Thank
you so much for having me on your podcast.
Speaker 1 (40:34):
When listeners don't turn off quite yet, Charlotte Tilbury has
just informed me that she has a very special gift
for all of you through the end of the year.
Speaker 2 (40:45):
Darling. This is so exciting. I've never done this before.
We are doing a fifteen percent off all products on
our website Charlotte Tilly dot com and the special code
is Martha Darling. Martha is the code. But this is exciting,
so exciting to give everyone a treat, Darling, A treat
from me and Martha, just to you because we all
adore you so much.
Speaker 1 (41:05):
Were happy holidays and family everyone who works with you.
What a great, great talk.
Speaker 2 (41:12):
I really loved it. Than to give you, Martha, You're
the best
Host
Martha Stewart
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