March 31, 2022 • 30 mins
Communities can be forged, enriched, and healed through food. No one proves that quite like Pinky Cole, the owner and visionary of Slutty Vegan, an Atlanta based restaurant. In this episode, Alicia and Pinky delve into Slutty Vegan’s inspiring origins and share accessible ways to engage with a plant based diet. Join them as they discuss all of the incredible work that Pinky is doing to heal her community and how she discovered that mixing commerce with community and compassion is a recipe for success.
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Episode Transcript
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Speaker 1 (00:03):
What is it really gonna take to heal ourselves, our communities,
and our planet. I'm Alicia Silverstone, and this is the
real heal. Today. We're talking about what is possibly my
greatest passion, what it means to heal whole communities through food.
(00:28):
I recently got the chance to visit the world famous
Slutty Vegan while I was in Atlanta. You've probably heard
about the lines down the block, but it's not just
about the delicious burgers and fries. It's about the genius
behind it. Pinky Coal is a restaurateur, philanthropist, author of
Eat Plants, Bitch, and founder of the Pinky Coal Foundation.
(00:50):
We talked about what it means to be the solution
to the problems you see in your community. I'm so
excited to share this conversation with think you cole without
further ado, let's get into the real hell. Hi, Pinky,
(01:14):
I am so excited to have you here. Welcome, Thank
you for having me. I'm so excited to be here.
I feel so honored. Well, I went into your restaurant
when I was in Atlanta shooting recently, and the hype
behind your restaurant before I got there was from every
single person in Atlanta, by the way, so this is
(01:36):
not this is not like my vegan friends or anything.
This was everybody told me, have you been to slutty Vegan? Anyway,
my son and I geared up and we decided we
were going to brave it, and we did. But we
got so lucky that day. It was really good and
the guy at the door was so cool, his vibe
was amazing, and I asked him what we should get.
He said, definitely, get the one night stand, which I
(01:58):
had also been told by my friend Priscilla. She had said,
you have to get the one night stann. And then
it went right when you walk in the energy of
the place. I was dancing, I was singing, we were
going off, and then every time somebody there's moments where
everybody starts sort of yelling and talking and singing in
the place. It's just wild and fun. And it was
(02:19):
such a good vibe, so well done. And then you
get to the food and the food is delicious, so
thank you, no, thank you. It's so beautiful to hear
people talking about the experience because my intention was met
with the things that you say, like I want people
to come for the experience. And then they happen to
lead with the food. So that makes me feel really
(02:39):
good and warms my heart. Yeah, and you did such
a good job. I know that you feel like your
employees are family, um, because you feel it. There was
just everyone was committed and excited and happy to be there.
They no one was like, whoa, this is a job
and that's amazing. Yes, and I try to make sure
(02:59):
that it never feels like work. And they love what
they do, um, And I call them talent their employees,
they are talent um and they get on stage when
they come to Sledty Vegan, so they love it. That's awesome.
So you do have these lines around the door, right,
I mean at times I was lucky to avoid them.
But there are two hour waits, six hour weights. It's
(03:20):
out of control. And you know, what do you think
is making that happen? And I mean everyone always says
that vegan food isn't as yummy, but you're you're obviously
proving them wrong. So why do you think that you're
having lines around the door. So there's a few things here, Alicia.
The first thing is people have fell in love with
(03:43):
my story. So I had a restaurant before in Harlem,
New York. It caught on fire. I had a grease fire,
so I lost everything. So this is the story of
a woman who grinded so hard, lost everything to a fire, car,
got repoed, lost my apartment, went flat, broke, almost fell
into a depression, but really rose above the circumstances. So
(04:07):
people see me and they see hope. So they see
somebody who really rose above every single obstacle and created
something for all people in the name of food. And
they wanted to be a part of that. So when
you see an authentic story like that, people are like,
I gotta get with that. I want to support it,
I want to be around it. I want to be
a part of that experience. And that is the first
(04:28):
piece of white people love Slutty Vegan. The second thing
is it's organic, like my personality. Like, just like you said,
when you walk into Slutty Vegan, it's going to be raw, real, authentic.
We're gonna give you a little bit of ratchet, but
a lot of sophistication and a lot of professionalism with
ultimate customer service, right, and we couple those things together
(04:48):
and give you an ultimate experience that makes you feel
like it's Hershey Park in six Flags and advent your
World and all your favorite amusement parks because it's a
memorable experience. Um. And then the last piece, it's about community.
So I'm really big on the community element um of
Slutty Vegan. And before I had this business, I've I've
(05:10):
always fostered community values and making sure that I'm creating
an ecosystem anywhere I go. So when I created Slutty Vegan,
I decided to do a foundation where I'm helping to
bridge the generational wealth gap and provide opportunities for people
who need them, whether that's entrepreneurs, people who want to
learn more about financial literacy, and giving people the resources
(05:31):
and access to the tools that I have so that
they could be better upstanding citizens in America. UM. And
and you don't see all three of those pillars and
a small business, right, You're either gonna get like one
or the other. But I'm changing the dynamic and really
disrupting the restaurant space beyond food and people love it
and it makes them fall in love with Slutty Vegan
(05:53):
every day. So in that, the two things that popped
out to me was fire and foundations. So I'm gonna
go fire. First, I love that I had read or
heard that you had said that this was actually, um,
you know, while you obviously had to grieve the loss
of this restaurant and it was could have been crushing,
that actually it was a good thing that happened, because
(06:15):
you know, before you were you were serving chicken at
this restaurant, So that thing had to light on fire
for you to align with yourself and do what you're
so passionate about. And I think that's so beautiful, the
profit over a purpose over profit and and um, if
you can talk about that a little, it's about alignment, right.
(06:35):
And it took for me to go through those stages
and my journey to really realize that, like alignment is
so real. Like money means nothing if you're not in alignment, right,
if you're not intentional about who you are, what you are,
and what you're doing, who cares about the money? Right?
The money is gonna come, but you're gonna lose it.
And I realized when I had my first restaurant, I
(06:58):
was not in alignment with my purpose, right, I was
doing it for money. I mean obviously subconsciously, I didn't
know that that was happening. But that's what I was doing, right,
And I realized when you do things for money, they
don't work. And I was vegan selling chicken. That should
tell you already. So I'm telling people chicken tastes good
and I didn't even eat it, so I couldn't even
(07:19):
identify with it. And I haven't eaten meat since two
thousand and seven, so you can imagine I'm literally telling
people to do something that I don't even do. But
now when I have slutty vegan, I realized I'm walking
in my purpose. I'm getting people to eat a plant
based lifestyle and opening their consciousness to healthier options, even
if it starts a vegan comfort food. And I'm walking
(07:41):
in my truth. And because I get to walk in
my truth, it feels good to me. It feels consciously correct.
And I get to make money, which is like the
third piece of all of this, and I get to
help people along the way, and that part feels good.
So for anybody that's listening to this, being an alignment
and anything that you do is so absolutely necessary because
(08:01):
it really will shape the foundation of how you show
up in the world. Yeah, and the fact that you
had the courage to stand in your purpose and your truth.
A lot of people are afraid. They think if I
can't do it, if I don't add this thing that
everybody else I think wants. But look what you've done
so beautiful who well tell me this. You kind of
(08:38):
touched on it when you were talking about your foundation.
But what is your dream? What is your mission? What
is your biggest, deepest wish? I want people to reimagine
food in a way that they've never seen it before.
And when I say that, I mean it in in
the most genuine way when we talk about especially in
like urban inner city communities. Right. I started Slutty Vegan
(09:01):
in the heart of a self where traditional soul food
is at the forefront of family. Right. So to be
able to start a concept where veganism wasn't as popular
as it is now and doing something that the other
big businesses weren't doing to educate people about this lifestyle
that was a big deal. Was it an easy feat?
(09:23):
Absolutely not. But to be able to do that and
get people who would normally never be interested in veganism
or plant based living to at least open up their
eyes and say, you know what, I'm willing to try that.
That is what fills me up every single day when
the person comes to me and said, you know what, Pinky,
I didn't even know frogs were vegan. You know what, Pinky,
I would have never tried vegan options if it weren't
(09:45):
for you. So when I hear people say that to me,
it tells me that I'm literally fulfilling my life's mission
every single day. What I am doing is I'm encouraging
people to just open up their mindsets to something new. Right, Like,
you don't have to eat dead animals breakfast, lunch, and dinner. Right,
eat some vegan options, whether process or not. Right. Start
(10:08):
somewhere and then you'll realize that this food tastes just
as good, if not better, as the non vegan options.
And it allows me to walk in my purpose and
my truth. So when I'm long and gone, when when
Pinky is dead and gone and I have achieved my
wildest dream, I want people to remember the idea that
(10:28):
there was this young black woman who helped people see
it through in a way in the world of veganism,
in a way that they've never seen it before. But
I made it cool and and in doing it in
the coolest way helping people to live a healthier lifestyle.
That's beautiful. The reason you want them to touch and
taste this vegan food is what because you want them
(10:50):
to be healthier. So so it's not even just about health, right,
So like whether you want to be healthier, whether you
want to do it for the ecosystem, for the animals,
whatever your reason, this has nothing to do with me, right,
But speaking for myself, going vegan was the best decision
that I've ever made in my life. Right. It gave
me a level of mental clarity that was unmatched. Um,
(11:12):
it allowed me to use and see with my third eye, right,
and I live and breathe healthier. I'm conscious about the
things that I consumed. And if I can get more
people to think that way, then I'm moving in the
right direction. So I grew up as a vegetarian. I
marinated in the womb of a vegetarian. My mother has
(11:32):
only eaten fish my whole entire life. Right, So in
two thousand seven, when I decided to ditch meat, it
was really an easy transition because I grew up this way.
My mother's at rastafarian. I grew up eating echo Jamaican
food so to be able to teach young people, especially
especially with all the things that they're putting in the
food right now, They're like, there's another way. If i
(11:54):
can do that, and do it in the way where
I'm infusing it into pop culture, where I'm making it
just as cool as Nike and Jordan's and Air Force
ones and all of those things. If I can make
it just as cool in the culture as everything else,
then I know that we can start to change the
conversation on how we see in consuming food. It's so beautiful.
(12:16):
And I'm assuming your customers are not all vegan. In fact,
maybe a huge percentage or not three percent of my
customers are vegan. And I like it that way. Yes,
you're not preaching to the out Yeah, the vegans have
already figured it out right now. I'm coming out with
a cookbook it's called Eat Plants a Bitch, And I'm
directly I love that I'm directly talking to the meat eater.
(12:42):
The vegan has already opened up their consciousness right like,
and you know the stages to veganism, Like some of
us um are are are vegans who love process whod
Some of us are alkaline vegan, some of us are
raw vegans. My ultimate goal is to be a raw vegan, right,
But they've already entered into the wave of stages. I'm
trying to get to the people that's in pork, beef,
rib tips, all of that stuff, because if I can
(13:04):
reach you, then I know that I can get the
message across to you and the people that you love. So, Pinky,
what would you say is the biggest problem that your
community faces? The people in your community? What are the
biggest struggles? Lack of access? Lack of access in the
food space. Um, when I think about, especially how I
(13:26):
open slightly vegans, I'm very mission specific. I go into
food and secure areas. I go into vegan food and
secure areas and areas that you know, developers are not
really interested in. So when I think about the problems,
I think about how I could become the solution. Um,
So let's start with food. Right. You go into an
urban community and the food options are very slim. Right,
(13:48):
You'll see the same three fast casual restaurants, no vegan
options in sight. So if people don't have the access
to the resources, how can they consume them? So that's
one problem. The solution here to put Sletty Vegan in
those desolate areas that will make people want to eat
better food. Um. The second piece here is the fact
(14:09):
that there aren't any really decent restaurants in inner city communities.
I'm going into the spaces that are right in the
harder gentrification or communities that are suffering, and I'm reviving
those communities. I'm helping to build up the community and
helping business owners along the way. Also, when because there's
Letty Vegan comes into town, then they can capitalize off
(14:30):
of my audience as well. So I'm very solution driven
when it comes to my business. So I identify those
problems and again I obviously can't solve every single one
of them, but if I can tackle three or four
at a time, then I know that we can make
small victory changes that will impact the bigger picture. So
for people who don't quite fully understand a food desert,
(14:53):
can you talk about what that really means and what
does it matter? Like, what is what happens when there's
not really a good access to food, good food for people?
What are the effects of that in your community? So
there's so many effects. Um, you know, there's a saying
that rings true that you are what you eat. Right,
you eat better, you think better, you live better. You
(15:15):
eat bad, you think bad, you live bad. And it's
just the true. If it sounds cliche, but it's so true.
So when you go into inner city communities and there
are food deserts and no access to healthy, fresh fruits
and vegetables, what happens is is that people begin to
consume nothing but processed foods. Right, and with all the
GM modes and so many chemicals and the foods. It
(15:36):
can affect children especially and as they grow up, they
have lack of access and lack of information to those
foods because they never had them, and it can really
provide chemical changes in your brain and with those chemical changes,
you show up in the world that way. Um, And
it's so necessary to make sure that people have access
to fresh, healthy fruits and vegetables and plant based options
(16:02):
so that they can really be able to expand their minds,
that expand their living and their healthiness and their consciousness.
If you eat bad food all of your life, you
are more privy to illnesses and diseases, especially if you
are from a community that that those diseases plague you. Right,
It just happens that way. It's unfortunate, but it is
(16:23):
the truth. So it's necessary for us to make sure
that we can provide those options to inner city, low
income communities so that they too can be able to
have better options, so that they can be healthier in
the long run. Yes, my goodness, thank you. Um. What
about the fact that people always say being vegan is
so expensive? I hear it all the every day. That
(16:44):
is bullshit. Hopefully I can think so it's such bullshit.
Let me tell you something. When I go to the
grocery store, the first place I'm going is into the
produce aisle. Right, that's my favorite place in the grocery store.
And when I tell you, if you are strategic, you
can literally spend twenty dollars and fill up. Right. You
can get your cab, but you can get your greens,
you can get your fruits, you can get your vegetables.
(17:06):
It is not hard. I tell people that all the time,
being vegan and being planted based based, it's really about
your mindset, Like it starts here. Just like you wake
up and brush your teeth, you wake up and make
a conscious decision to eat vegan, right, And it doesn't
have to cost money, Like you can get creative. The
most beautiful piece of like being a part of this
lifestyle is that like I can go in the kitchen
(17:28):
and make up something new, totally different every single day,
and like whip up something together and let my friends
try it and they love it. Like you don't have
to limit yourself just because you put the word vegan
in front of it. And I think sometimes people get
so caught up in the word and the political correctness
of it that it takes away from them really indulging
in what the lifestyle really means and how they can
(17:50):
really be impacted by it. But it's not expensive at all.
I save a lot of money being vegan, actually, And
because I like being alkaline vegan, right, I love kale.
I love mushroom. So those things that eat like you
can make You can make a mushroom meat loaf tastes
like a real meat loaf if you use the right flavors.
And there's resta pe books everywhere, and if you apply yourself,
you can do it for a little carts. Okay, so
(18:26):
your foundation you mentioned earlier, what are you guys doing?
You know, I've heard of some amazing things You're doing,
but I want to hear from you what are you doing?
So I'll tell you what we've done and i'll tell
you what we're about to do. So I started the
foundation in UM and it was really a way to
like stuff, spending so much money without putting it on
paper because I help a lot of people, because that's
(18:47):
what I just love to do. So my finance guy
was like, Okay, we gotta put make this organization UM.
So I did that, and since I had the foundation,
I've done so much. I've partnered with Impossible Foods and
Jamaine dupri Um to get people excited about the past election.
UM Rashard Brooks, who was murdered in the Wendy's parking lot,
partnered with another local organization to provide six hundred thousand
(19:09):
dollars or of scholarships for the children, life insurance for
the family, a brand new car for the family so
that they didn't have to take public transportation anymore. I've
also partnered with the Steve Harvey and Marjorie Foundation to
provide hundreds of lights for families in Atlanta. UM. I've
paid the rents to local businesses in the area so
that they didn't have to close due to the pandemic. UM.
(19:30):
I've given out thousands of pounds of fruits and vegetables
and the communities in which I serve. UM. So not
only am I giving you burghers and fries, I'm also
showing you that here are some alkaline options too, and
these are yours to keep. Come get them. UM. I've
given away coats. I've paid the balances of thirty college
students UM at Clark Atlantic University so that they could
walk across the stage. UM. Just recently, I partnered with
(19:54):
Jarrek Cayes, He's another local business owner to provide black
men with life insurance if they make eighty thousand dollars
the lass that they didn't have to pay for. UM,
they get to choose their policy and their beneficiary. UH.
Just so that you know, more men, black men especially
can get UH ensured, so they can learn about mental
health and financial literacy. UM. But We've done so much scholarships,
(20:16):
give backs, we've given cars, we we We've helped people
get in school. And the reason why I do that
is because I watched my mom do it right growing
up in the Jamaican household. My father served twenty two
years in prison So I saw my mother serve as
mommy and daddy and help everybody right and kept a
smile on her face, and I absorbed who my mother was,
(20:39):
and I became that woman who I am today. And
it brings me joy when I could utilize my resources
to help people and make people better. So I'm excited
about what the foundation has done, and I'm even excited
about what we're about to do, like because this is
bigger than just a father one C. Three. This is
really a safe space for people to learn about financi
(21:00):
your literacy, and business and entrepreneurship and building an ecosystem.
I'll tell you a funny story. My first location. It's
in a place called the West End in Atlanta, and
once upon a time I had so the line was
like completely down the block around the corner every single day.
And the neighborhood they weren't too happy about it because
they felt like I was causing some friction in the neighborhood.
(21:21):
And Alicia, do you know what I did. I bought
the local daycare and I'm turning it into a community
center to show that I'm invested into this community and
I'm doing it through my foundation. So that is just
an example of the things that we do. And every
single location that I opened up, I make sure that
I impound myself into the community through my foundation to
(21:42):
offer opportunities, to offer resources, and to get back to
the same space that's giving back to me. So I'm
excited about everything that the foundation has done with the
student college fees. I find that so amazing. How did
that come to you? Like, how did you get connected
and know that the kids needed help? And I'm sure
it's never ending, right Like, there you did thirty but
(22:04):
will there be thirty more next year? Yeah? So when
I went to college, I paid for my student moans
all by myself, me and my mom. I actually just
paid my student loans off like three years ago, and
I can remember calling Sally May and just paying it
off and full and like that was the most special
moment in my life. But I know that everybody doesn't
(22:24):
have the ability to do that. So when I realized
there were some students who couldn't graduate because they didn't
have the credentials to graduate because they didn't pay myself
and one of my colleagues we came together and reached
out to the school um and and said we wanted
to help. We we all know that this is a disparity,
especially at historically back colleges and university. It's really tough
(22:45):
to get money. I've been there, I know how it
is um but they were so excited, they had no idea.
It felt so that were tears in my eyes to
know that, like again, utilizing my platform and my resources
to give back to an institution that has done so
much to me. I do it over again and again
and again. And although it was thirty and I'm sure
that there's thirty thousand more. My mission is to one
(23:07):
day be able to create a program where seniors and
people in college, if they need financial resources, they can
come to me to get those resources. And I'm going
to make that happen. Well. I'm sure that if they
found you this time, they're going to find you again, right,
which is wonderful. I read that you were helping juveniles
(23:27):
who had been you know, putting Juvie get jobs at
your place, and I thought that was so amazing because
most people are not open to uh people coming. I mean,
there are people who are open to that, but it's
it's not often. So it's really beautiful that you're doing that.
I want to tell you a story about that UM.
It's called the Fresh Start Initiative, and I partner with
the Department of Juvenile Justice UM to offer thirty ex
(23:51):
juvenile offenders an opportunity to come and work one Because
my father, he's my whole entire life, he was in prison,
so I know what it feels like to be on
the other side of the system, right, so I can
only imagine what it feels like to be in the system.
I've never been in it, but you know, I know
what it feels like because my father was there. UM.
So I partnered with Department of juve and Out Justice.
(24:14):
Great program has several guys come in UM and work
at Slutty Vegan even got promoted. UH. One of the
young men, his name was Christian White, and he was
working for me for about six months. He got promoted.
He was doing an amazing job and then unfortunately earlier
this year, he was murdered on Mother's Day. And the
reason why I'm telling you that story is because it
(24:35):
was just another constant reminder that the work has never
done right. Like this is not for accolades for me,
it's really to be able to encourage and empower young
people especially who need a second chance, to show them
that you can do it no matter what your circumstances are,
no matter what you've been through, uh No, no matter
what people told you that you couldn't do, you got
(24:57):
somebody named Pinky Colde's willing to help you get to
the next level. And I'm happy about that. And you know,
rest in peace to Christian. But he really is a
motivating driver for me to keep going through my foundation
and doing all the work that I'm doing. My goodness,
So you mentioned your dad being in prison, which I
imagine would be a very heartbreaking experience, and but you
(25:20):
were a baby, right it was the day you were born,
so you probably didn't know any different. But I also
read that you he was the one who gave you
some incredible advice that led you to be where you
are today. So this inspires me so much because I
don't think people value the lives of people who are
in prison, and this is such a great example. So
(25:42):
you tell us what did he teach you and how
did you see him weekly? Did your mom bring you
to him? Like what was your relationship with your daddy
who was in prison? So I had a great relationship
with my father. Contrary to popular belief, although he was gone,
he was in federal prison every single holiday. That's what
I respect my mom him so much. She made sure
that every single holiday I saw my dad. I laugh
(26:04):
and I tell people like I grew up in prison,
because I did. Like I can remember getting wandered, sitting
at the table for two hours, the buzzer going off, Okay,
you gotta go driving to Hagerstown like I did the
Rigama row. When you talk about federal prison. But one
thing that my father did is he made sure that
although he wasn't physically there, he was always mentally present.
(26:24):
So he would instill meet everything entrepreneurship. Right, I was
fourteen having parties, making four granted day and selling candy
and selling my chickens. But I got that from my dad.
He was a hustler, and although he didn't make the
most legal decisions, he made the decisions that was best
for him at the time. But he knew that, Okay,
(26:45):
I'm in prison for a long time, I'm going to
make sure that my offspring get the nuggets that I had. Listen,
my father is probably the smartest man that I've ever
met in my life. I think he's read every single
book in America. Right, He's one of those, and you
he's a vault. I can call him and ask him anything.
My father told me about the stock market in prison.
He taught me how to read business books and the
(27:08):
right business books to read. He helped me with a
plan of what I wanted to do with my life.
And more importantly, he made me want to not be
mediocre right, like mediocric don't even exist in my vocabulary.
Because of my dad, and although he couldn't physically be there,
he instilled so much in me right now, he's in Jamaica.
He got deported and he's in Jamaica, and he is
(27:31):
a part of my big reason and my big why.
And I keep going because of him and my mother
because I see them and it warms my heart to
know that they still have life and breath to see
the success I've made this far, and a lot of
people can't say that they have parents still alive to
see them make it to a certain level and to
be able to do what I do. And my parents
(27:52):
are alive to see it. That as a motivating factor
for me. There was a quote somebody said, if you
think the phenomenon is only about food are greatly mistaken.
Cole has hit the traffect of community, commerce and compassion.
So I think we've talked about this, but how did
you get to a place where you knew that these
three things had to come together? Um So, I am
(28:13):
a foodie, a big foodie, And what I noticed throughout
the years is when I go to restaurants, I want
to eat with my eyes and I moved with my heart.
And I realized there weren't many restaurants that really speak
to all three of those things. UM One in particular
that I that I can say that does it a
(28:34):
little bit, but they're not a vegan restaurant, um It
shake Shack. But I wanted to do that on the
vegan side. So when I created Slutty Vegan, it was
really a way to be able to fill up all
three of those pillars because I wanted to exist in
a space where people see a great organization that is intentional,
(28:54):
mission driven, has a great experience, has great food, and
gives back to the community. When you have all of
those things, it is a recipe for success, no matter
how you put it. And this part doesn't have anything
to do with money right has everything to do with longevity,
um impact, how you are pronounced in the city. Just
(29:15):
like you said, when you came to Atlanta, everybody told
you to come to Slutty Vegan, and they might have
told you to come to try to food, but it's
not just about the food. It's about how we resonated
in the city and how we've become a staple in
the community that when you come from another city, country, town, state,
this is one of those places that you have to
(29:36):
come before you leave because of what we stand for.
That's amazing. Everything you're doing is amazing, and I just
want to say thank you for taking time out of
your incredibly busy day to talk with me. Thank you
so much. To dig deeper into this episodes topic and resources,
(29:57):
visit the kind Life dot com. The Real Hell is
an I Heart Radio production made in partnership with Frequency Media.
I'm your host. Alicia Silverstone from I Heart Radio are
managing producer is Lindsay Hoffman from Frequency Media. Michelle Corey
is our executive producer, Jordan Rizzieri is our producer, and
(30:20):
Moani Leonard and Laura Boyman are our associate producers. Sydney
Evans is our dialogue editor, and Claire Bitte Gary Curtis
is our mixer and sound designer. This podcast is available
on the I Heart Radio app, Spotify, Apple podcasts, Google Podcasts,
and wherever podcasts are found.
What is it really gonna take to heal ourselves, our communities,
and our planet. I'm Alicia Silverstone, and this is the
real heal. Today. We're talking about what is possibly my
greatest passion, what it means to heal whole communities through food.
(00:28):
I recently got the chance to visit the world famous
Slutty Vegan while I was in Atlanta. You've probably heard
about the lines down the block, but it's not just
about the delicious burgers and fries. It's about the genius
behind it. Pinky Coal is a restaurateur, philanthropist, author of
Eat Plants, Bitch, and founder of the Pinky Coal Foundation.
(00:50):
We talked about what it means to be the solution
to the problems you see in your community. I'm so
excited to share this conversation with think you cole without
further ado, let's get into the real hell. Hi, Pinky,
(01:14):
I am so excited to have you here. Welcome, Thank
you for having me. I'm so excited to be here.
I feel so honored. Well, I went into your restaurant
when I was in Atlanta shooting recently, and the hype
behind your restaurant before I got there was from every
single person in Atlanta, by the way, so this is
(01:36):
not this is not like my vegan friends or anything.
This was everybody told me, have you been to slutty Vegan? Anyway,
my son and I geared up and we decided we
were going to brave it, and we did. But we
got so lucky that day. It was really good and
the guy at the door was so cool, his vibe
was amazing, and I asked him what we should get.
He said, definitely, get the one night stand, which I
(01:58):
had also been told by my friend Priscilla. She had said,
you have to get the one night stann. And then
it went right when you walk in the energy of
the place. I was dancing, I was singing, we were
going off, and then every time somebody there's moments where
everybody starts sort of yelling and talking and singing in
the place. It's just wild and fun. And it was
(02:19):
such a good vibe, so well done. And then you
get to the food and the food is delicious, so
thank you, no, thank you. It's so beautiful to hear
people talking about the experience because my intention was met
with the things that you say, like I want people
to come for the experience. And then they happen to
lead with the food. So that makes me feel really
(02:39):
good and warms my heart. Yeah, and you did such
a good job. I know that you feel like your
employees are family, um, because you feel it. There was
just everyone was committed and excited and happy to be there.
They no one was like, whoa, this is a job
and that's amazing. Yes, and I try to make sure
(02:59):
that it never feels like work. And they love what
they do, um, And I call them talent their employees,
they are talent um and they get on stage when
they come to Sledty Vegan, so they love it. That's awesome.
So you do have these lines around the door, right,
I mean at times I was lucky to avoid them.
But there are two hour waits, six hour weights. It's
(03:20):
out of control. And you know, what do you think
is making that happen? And I mean everyone always says
that vegan food isn't as yummy, but you're you're obviously
proving them wrong. So why do you think that you're
having lines around the door. So there's a few things here, Alicia.
The first thing is people have fell in love with
(03:43):
my story. So I had a restaurant before in Harlem,
New York. It caught on fire. I had a grease fire,
so I lost everything. So this is the story of
a woman who grinded so hard, lost everything to a fire, car,
got repoed, lost my apartment, went flat, broke, almost fell
into a depression, but really rose above the circumstances. So
(04:07):
people see me and they see hope. So they see
somebody who really rose above every single obstacle and created
something for all people in the name of food. And
they wanted to be a part of that. So when
you see an authentic story like that, people are like,
I gotta get with that. I want to support it,
I want to be around it. I want to be
a part of that experience. And that is the first
(04:28):
piece of white people love Slutty Vegan. The second thing
is it's organic, like my personality. Like, just like you said,
when you walk into Slutty Vegan, it's going to be raw, real, authentic.
We're gonna give you a little bit of ratchet, but
a lot of sophistication and a lot of professionalism with
ultimate customer service, right, and we couple those things together
(04:48):
and give you an ultimate experience that makes you feel
like it's Hershey Park in six Flags and advent your
World and all your favorite amusement parks because it's a
memorable experience. Um. And then the last piece, it's about community.
So I'm really big on the community element um of
Slutty Vegan. And before I had this business, I've I've
(05:10):
always fostered community values and making sure that I'm creating
an ecosystem anywhere I go. So when I created Slutty Vegan,
I decided to do a foundation where I'm helping to
bridge the generational wealth gap and provide opportunities for people
who need them, whether that's entrepreneurs, people who want to
learn more about financial literacy, and giving people the resources
(05:31):
and access to the tools that I have so that
they could be better upstanding citizens in America. UM. And
and you don't see all three of those pillars and
a small business, right, You're either gonna get like one
or the other. But I'm changing the dynamic and really
disrupting the restaurant space beyond food and people love it
and it makes them fall in love with Slutty Vegan
(05:53):
every day. So in that, the two things that popped
out to me was fire and foundations. So I'm gonna
go fire. First, I love that I had read or
heard that you had said that this was actually, um,
you know, while you obviously had to grieve the loss
of this restaurant and it was could have been crushing,
that actually it was a good thing that happened, because
(06:15):
you know, before you were you were serving chicken at
this restaurant, So that thing had to light on fire
for you to align with yourself and do what you're
so passionate about. And I think that's so beautiful, the
profit over a purpose over profit and and um, if
you can talk about that a little, it's about alignment, right.
(06:35):
And it took for me to go through those stages
and my journey to really realize that, like alignment is
so real. Like money means nothing if you're not in alignment, right,
if you're not intentional about who you are, what you are,
and what you're doing, who cares about the money? Right?
The money is gonna come, but you're gonna lose it.
And I realized when I had my first restaurant, I
(06:58):
was not in alignment with my purpose, right, I was
doing it for money. I mean obviously subconsciously, I didn't
know that that was happening. But that's what I was doing, right,
And I realized when you do things for money, they
don't work. And I was vegan selling chicken. That should
tell you already. So I'm telling people chicken tastes good
and I didn't even eat it, so I couldn't even
(07:19):
identify with it. And I haven't eaten meat since two
thousand and seven, so you can imagine I'm literally telling
people to do something that I don't even do. But
now when I have slutty vegan, I realized I'm walking
in my purpose. I'm getting people to eat a plant
based lifestyle and opening their consciousness to healthier options, even
if it starts a vegan comfort food. And I'm walking
(07:41):
in my truth. And because I get to walk in
my truth, it feels good to me. It feels consciously correct.
And I get to make money, which is like the
third piece of all of this, and I get to
help people along the way, and that part feels good.
So for anybody that's listening to this, being an alignment
and anything that you do is so absolutely necessary because
(08:01):
it really will shape the foundation of how you show
up in the world. Yeah, and the fact that you
had the courage to stand in your purpose and your truth.
A lot of people are afraid. They think if I
can't do it, if I don't add this thing that
everybody else I think wants. But look what you've done
so beautiful who well tell me this. You kind of
(08:38):
touched on it when you were talking about your foundation.
But what is your dream? What is your mission? What
is your biggest, deepest wish? I want people to reimagine
food in a way that they've never seen it before.
And when I say that, I mean it in in
the most genuine way when we talk about especially in
like urban inner city communities. Right. I started Slutty Vegan
(09:01):
in the heart of a self where traditional soul food
is at the forefront of family. Right. So to be
able to start a concept where veganism wasn't as popular
as it is now and doing something that the other
big businesses weren't doing to educate people about this lifestyle
that was a big deal. Was it an easy feat?
(09:23):
Absolutely not. But to be able to do that and
get people who would normally never be interested in veganism
or plant based living to at least open up their
eyes and say, you know what, I'm willing to try that.
That is what fills me up every single day when
the person comes to me and said, you know what, Pinky,
I didn't even know frogs were vegan. You know what, Pinky,
I would have never tried vegan options if it weren't
(09:45):
for you. So when I hear people say that to me,
it tells me that I'm literally fulfilling my life's mission
every single day. What I am doing is I'm encouraging
people to just open up their mindsets to something new. Right, Like,
you don't have to eat dead animals breakfast, lunch, and dinner. Right,
eat some vegan options, whether process or not. Right. Start
(10:08):
somewhere and then you'll realize that this food tastes just
as good, if not better, as the non vegan options.
And it allows me to walk in my purpose and
my truth. So when I'm long and gone, when when
Pinky is dead and gone and I have achieved my
wildest dream, I want people to remember the idea that
(10:28):
there was this young black woman who helped people see
it through in a way in the world of veganism,
in a way that they've never seen it before. But
I made it cool and and in doing it in
the coolest way helping people to live a healthier lifestyle.
That's beautiful. The reason you want them to touch and
taste this vegan food is what because you want them
(10:50):
to be healthier. So so it's not even just about health, right,
So like whether you want to be healthier, whether you
want to do it for the ecosystem, for the animals,
whatever your reason, this has nothing to do with me, right,
But speaking for myself, going vegan was the best decision
that I've ever made in my life. Right. It gave
me a level of mental clarity that was unmatched. Um,
(11:12):
it allowed me to use and see with my third eye, right,
and I live and breathe healthier. I'm conscious about the
things that I consumed. And if I can get more
people to think that way, then I'm moving in the
right direction. So I grew up as a vegetarian. I
marinated in the womb of a vegetarian. My mother has
(11:32):
only eaten fish my whole entire life. Right, So in
two thousand seven, when I decided to ditch meat, it
was really an easy transition because I grew up this way.
My mother's at rastafarian. I grew up eating echo Jamaican
food so to be able to teach young people, especially
especially with all the things that they're putting in the
food right now, They're like, there's another way. If i
(11:54):
can do that, and do it in the way where
I'm infusing it into pop culture, where I'm making it
just as cool as Nike and Jordan's and Air Force
ones and all of those things. If I can make
it just as cool in the culture as everything else,
then I know that we can start to change the
conversation on how we see in consuming food. It's so beautiful.
(12:16):
And I'm assuming your customers are not all vegan. In fact,
maybe a huge percentage or not three percent of my
customers are vegan. And I like it that way. Yes,
you're not preaching to the out Yeah, the vegans have
already figured it out right now. I'm coming out with
a cookbook it's called Eat Plants a Bitch, And I'm
directly I love that I'm directly talking to the meat eater.
(12:42):
The vegan has already opened up their consciousness right like,
and you know the stages to veganism, Like some of
us um are are are vegans who love process whod
Some of us are alkaline vegan, some of us are
raw vegans. My ultimate goal is to be a raw vegan, right,
But they've already entered into the wave of stages. I'm
trying to get to the people that's in pork, beef,
rib tips, all of that stuff, because if I can
(13:04):
reach you, then I know that I can get the
message across to you and the people that you love. So, Pinky,
what would you say is the biggest problem that your
community faces? The people in your community? What are the
biggest struggles? Lack of access? Lack of access in the
food space. Um, when I think about, especially how I
(13:26):
open slightly vegans, I'm very mission specific. I go into
food and secure areas. I go into vegan food and
secure areas and areas that you know, developers are not
really interested in. So when I think about the problems,
I think about how I could become the solution. Um,
So let's start with food. Right. You go into an
urban community and the food options are very slim. Right,
(13:48):
You'll see the same three fast casual restaurants, no vegan
options in sight. So if people don't have the access
to the resources, how can they consume them? So that's
one problem. The solution here to put Sletty Vegan in
those desolate areas that will make people want to eat
better food. Um. The second piece here is the fact
(14:09):
that there aren't any really decent restaurants in inner city communities.
I'm going into the spaces that are right in the
harder gentrification or communities that are suffering, and I'm reviving
those communities. I'm helping to build up the community and
helping business owners along the way. Also, when because there's
Letty Vegan comes into town, then they can capitalize off
(14:30):
of my audience as well. So I'm very solution driven
when it comes to my business. So I identify those
problems and again I obviously can't solve every single one
of them, but if I can tackle three or four
at a time, then I know that we can make
small victory changes that will impact the bigger picture. So
for people who don't quite fully understand a food desert,
(14:53):
can you talk about what that really means and what
does it matter? Like, what is what happens when there's
not really a good access to food, good food for people?
What are the effects of that in your community? So
there's so many effects. Um, you know, there's a saying
that rings true that you are what you eat. Right,
you eat better, you think better, you live better. You
(15:15):
eat bad, you think bad, you live bad. And it's
just the true. If it sounds cliche, but it's so true.
So when you go into inner city communities and there
are food deserts and no access to healthy, fresh fruits
and vegetables, what happens is is that people begin to
consume nothing but processed foods. Right, and with all the
GM modes and so many chemicals and the foods. It
(15:36):
can affect children especially and as they grow up, they
have lack of access and lack of information to those
foods because they never had them, and it can really
provide chemical changes in your brain and with those chemical changes,
you show up in the world that way. Um, And
it's so necessary to make sure that people have access
to fresh, healthy fruits and vegetables and plant based options
(16:02):
so that they can really be able to expand their minds,
that expand their living and their healthiness and their consciousness.
If you eat bad food all of your life, you
are more privy to illnesses and diseases, especially if you
are from a community that that those diseases plague you. Right,
It just happens that way. It's unfortunate, but it is
(16:23):
the truth. So it's necessary for us to make sure
that we can provide those options to inner city, low
income communities so that they too can be able to
have better options, so that they can be healthier in
the long run. Yes, my goodness, thank you. Um. What
about the fact that people always say being vegan is
so expensive? I hear it all the every day. That
(16:44):
is bullshit. Hopefully I can think so it's such bullshit.
Let me tell you something. When I go to the
grocery store, the first place I'm going is into the
produce aisle. Right, that's my favorite place in the grocery store.
And when I tell you, if you are strategic, you
can literally spend twenty dollars and fill up. Right. You
can get your cab, but you can get your greens,
you can get your fruits, you can get your vegetables.
(17:06):
It is not hard. I tell people that all the time,
being vegan and being planted based based, it's really about
your mindset, Like it starts here. Just like you wake
up and brush your teeth, you wake up and make
a conscious decision to eat vegan, right, And it doesn't
have to cost money, Like you can get creative. The
most beautiful piece of like being a part of this
lifestyle is that like I can go in the kitchen
(17:28):
and make up something new, totally different every single day,
and like whip up something together and let my friends
try it and they love it. Like you don't have
to limit yourself just because you put the word vegan
in front of it. And I think sometimes people get
so caught up in the word and the political correctness
of it that it takes away from them really indulging
in what the lifestyle really means and how they can
(17:50):
really be impacted by it. But it's not expensive at all.
I save a lot of money being vegan, actually, And
because I like being alkaline vegan, right, I love kale.
I love mushroom. So those things that eat like you
can make You can make a mushroom meat loaf tastes
like a real meat loaf if you use the right flavors.
And there's resta pe books everywhere, and if you apply yourself,
you can do it for a little carts. Okay, so
(18:26):
your foundation you mentioned earlier, what are you guys doing?
You know, I've heard of some amazing things You're doing,
but I want to hear from you what are you doing?
So I'll tell you what we've done and i'll tell
you what we're about to do. So I started the
foundation in UM and it was really a way to
like stuff, spending so much money without putting it on
paper because I help a lot of people, because that's
(18:47):
what I just love to do. So my finance guy
was like, Okay, we gotta put make this organization UM.
So I did that, and since I had the foundation,
I've done so much. I've partnered with Impossible Foods and
Jamaine dupri Um to get people excited about the past election.
UM Rashard Brooks, who was murdered in the Wendy's parking lot,
partnered with another local organization to provide six hundred thousand
(19:09):
dollars or of scholarships for the children, life insurance for
the family, a brand new car for the family so
that they didn't have to take public transportation anymore. I've
also partnered with the Steve Harvey and Marjorie Foundation to
provide hundreds of lights for families in Atlanta. UM. I've
paid the rents to local businesses in the area so
that they didn't have to close due to the pandemic. UM.
(19:30):
I've given out thousands of pounds of fruits and vegetables
and the communities in which I serve. UM. So not
only am I giving you burghers and fries, I'm also
showing you that here are some alkaline options too, and
these are yours to keep. Come get them. UM. I've
given away coats. I've paid the balances of thirty college
students UM at Clark Atlantic University so that they could
walk across the stage. UM. Just recently, I partnered with
(19:54):
Jarrek Cayes, He's another local business owner to provide black
men with life insurance if they make eighty thousand dollars
the lass that they didn't have to pay for. UM,
they get to choose their policy and their beneficiary. UH.
Just so that you know, more men, black men especially
can get UH ensured, so they can learn about mental
health and financial literacy. UM. But We've done so much scholarships,
(20:16):
give backs, we've given cars, we we We've helped people
get in school. And the reason why I do that
is because I watched my mom do it right growing
up in the Jamaican household. My father served twenty two
years in prison So I saw my mother serve as
mommy and daddy and help everybody right and kept a
smile on her face, and I absorbed who my mother was,
(20:39):
and I became that woman who I am today. And
it brings me joy when I could utilize my resources
to help people and make people better. So I'm excited
about what the foundation has done, and I'm even excited
about what we're about to do, like because this is
bigger than just a father one C. Three. This is
really a safe space for people to learn about financi
(21:00):
your literacy, and business and entrepreneurship and building an ecosystem.
I'll tell you a funny story. My first location. It's
in a place called the West End in Atlanta, and
once upon a time I had so the line was
like completely down the block around the corner every single day.
And the neighborhood they weren't too happy about it because
they felt like I was causing some friction in the neighborhood.
(21:21):
And Alicia, do you know what I did. I bought
the local daycare and I'm turning it into a community
center to show that I'm invested into this community and
I'm doing it through my foundation. So that is just
an example of the things that we do. And every
single location that I opened up, I make sure that
I impound myself into the community through my foundation to
(21:42):
offer opportunities, to offer resources, and to get back to
the same space that's giving back to me. So I'm
excited about everything that the foundation has done with the
student college fees. I find that so amazing. How did
that come to you? Like, how did you get connected
and know that the kids needed help? And I'm sure
it's never ending, right Like, there you did thirty but
(22:04):
will there be thirty more next year? Yeah? So when
I went to college, I paid for my student moans
all by myself, me and my mom. I actually just
paid my student loans off like three years ago, and
I can remember calling Sally May and just paying it
off and full and like that was the most special
moment in my life. But I know that everybody doesn't
(22:24):
have the ability to do that. So when I realized
there were some students who couldn't graduate because they didn't
have the credentials to graduate because they didn't pay myself
and one of my colleagues we came together and reached
out to the school um and and said we wanted
to help. We we all know that this is a disparity,
especially at historically back colleges and university. It's really tough
(22:45):
to get money. I've been there, I know how it
is um but they were so excited, they had no idea.
It felt so that were tears in my eyes to
know that, like again, utilizing my platform and my resources
to give back to an institution that has done so
much to me. I do it over again and again
and again. And although it was thirty and I'm sure
that there's thirty thousand more. My mission is to one
(23:07):
day be able to create a program where seniors and
people in college, if they need financial resources, they can
come to me to get those resources. And I'm going
to make that happen. Well. I'm sure that if they
found you this time, they're going to find you again, right,
which is wonderful. I read that you were helping juveniles
(23:27):
who had been you know, putting Juvie get jobs at
your place, and I thought that was so amazing because
most people are not open to uh people coming. I mean,
there are people who are open to that, but it's
it's not often. So it's really beautiful that you're doing that.
I want to tell you a story about that UM.
It's called the Fresh Start Initiative, and I partner with
the Department of Juvenile Justice UM to offer thirty ex
(23:51):
juvenile offenders an opportunity to come and work one Because
my father, he's my whole entire life, he was in prison,
so I know what it feels like to be on
the other side of the system, right, so I can
only imagine what it feels like to be in the system.
I've never been in it, but you know, I know
what it feels like because my father was there. UM.
So I partnered with Department of juve and Out Justice.
(24:14):
Great program has several guys come in UM and work
at Slutty Vegan even got promoted. UH. One of the
young men, his name was Christian White, and he was
working for me for about six months. He got promoted.
He was doing an amazing job and then unfortunately earlier
this year, he was murdered on Mother's Day. And the
reason why I'm telling you that story is because it
(24:35):
was just another constant reminder that the work has never
done right. Like this is not for accolades for me,
it's really to be able to encourage and empower young
people especially who need a second chance, to show them
that you can do it no matter what your circumstances are,
no matter what you've been through, uh No, no matter
what people told you that you couldn't do, you got
(24:57):
somebody named Pinky Colde's willing to help you get to
the next level. And I'm happy about that. And you know,
rest in peace to Christian. But he really is a
motivating driver for me to keep going through my foundation
and doing all the work that I'm doing. My goodness,
So you mentioned your dad being in prison, which I
imagine would be a very heartbreaking experience, and but you
(25:20):
were a baby, right it was the day you were born,
so you probably didn't know any different. But I also
read that you he was the one who gave you
some incredible advice that led you to be where you
are today. So this inspires me so much because I
don't think people value the lives of people who are
in prison, and this is such a great example. So
(25:42):
you tell us what did he teach you and how
did you see him weekly? Did your mom bring you
to him? Like what was your relationship with your daddy
who was in prison? So I had a great relationship
with my father. Contrary to popular belief, although he was gone,
he was in federal prison every single holiday. That's what
I respect my mom him so much. She made sure
that every single holiday I saw my dad. I laugh
(26:04):
and I tell people like I grew up in prison,
because I did. Like I can remember getting wandered, sitting
at the table for two hours, the buzzer going off, Okay,
you gotta go driving to Hagerstown like I did the
Rigama row. When you talk about federal prison. But one
thing that my father did is he made sure that
although he wasn't physically there, he was always mentally present.
(26:24):
So he would instill meet everything entrepreneurship. Right, I was
fourteen having parties, making four granted day and selling candy
and selling my chickens. But I got that from my dad.
He was a hustler, and although he didn't make the
most legal decisions, he made the decisions that was best
for him at the time. But he knew that, Okay,
(26:45):
I'm in prison for a long time, I'm going to
make sure that my offspring get the nuggets that I had. Listen,
my father is probably the smartest man that I've ever
met in my life. I think he's read every single
book in America. Right, He's one of those, and you
he's a vault. I can call him and ask him anything.
My father told me about the stock market in prison.
He taught me how to read business books and the
(27:08):
right business books to read. He helped me with a
plan of what I wanted to do with my life.
And more importantly, he made me want to not be
mediocre right, like mediocric don't even exist in my vocabulary.
Because of my dad, and although he couldn't physically be there,
he instilled so much in me right now, he's in Jamaica.
He got deported and he's in Jamaica, and he is
(27:31):
a part of my big reason and my big why.
And I keep going because of him and my mother
because I see them and it warms my heart to
know that they still have life and breath to see
the success I've made this far, and a lot of
people can't say that they have parents still alive to
see them make it to a certain level and to
be able to do what I do. And my parents
(27:52):
are alive to see it. That as a motivating factor
for me. There was a quote somebody said, if you
think the phenomenon is only about food are greatly mistaken.
Cole has hit the traffect of community, commerce and compassion.
So I think we've talked about this, but how did
you get to a place where you knew that these
three things had to come together? Um So, I am
(28:13):
a foodie, a big foodie, And what I noticed throughout
the years is when I go to restaurants, I want
to eat with my eyes and I moved with my heart.
And I realized there weren't many restaurants that really speak
to all three of those things. UM One in particular
that I that I can say that does it a
(28:34):
little bit, but they're not a vegan restaurant, um It
shake Shack. But I wanted to do that on the
vegan side. So when I created Slutty Vegan, it was
really a way to be able to fill up all
three of those pillars because I wanted to exist in
a space where people see a great organization that is intentional,
(28:54):
mission driven, has a great experience, has great food, and
gives back to the community. When you have all of
those things, it is a recipe for success, no matter
how you put it. And this part doesn't have anything
to do with money right has everything to do with longevity,
um impact, how you are pronounced in the city. Just
(29:15):
like you said, when you came to Atlanta, everybody told
you to come to Slutty Vegan, and they might have
told you to come to try to food, but it's
not just about the food. It's about how we resonated
in the city and how we've become a staple in
the community that when you come from another city, country, town, state,
this is one of those places that you have to
(29:36):
come before you leave because of what we stand for.
That's amazing. Everything you're doing is amazing, and I just
want to say thank you for taking time out of
your incredibly busy day to talk with me. Thank you
so much. To dig deeper into this episodes topic and resources,
(29:57):
visit the kind Life dot com. The Real Hell is
an I Heart Radio production made in partnership with Frequency Media.
I'm your host. Alicia Silverstone from I Heart Radio are
managing producer is Lindsay Hoffman from Frequency Media. Michelle Corey
is our executive producer, Jordan Rizzieri is our producer, and
(30:20):
Moani Leonard and Laura Boyman are our associate producers. Sydney
Evans is our dialogue editor, and Claire Bitte Gary Curtis
is our mixer and sound designer. This podcast is available
on the I Heart Radio app, Spotify, Apple podcasts, Google Podcasts,
and wherever podcasts are found.
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