October 8, 2025 • 36 mins
Julissa Prado is a powerhouse Latina founder, entrepreneur, and curly‑hair advocate—best known as the creator and CEO of Rizos Curls, a clean, inclusive hair-care brand dedicated to celebrating and enhancing natural curls, coils, and waves. Julissa Prado doesn’t just bring curls to shelves—she brings culture, history, identity, and community.
Maya Murillo and Curly Velásquez are the hosts of the Super Secret Bestie Club with production support by Karina Riveroll of Sonoro Media in partnership with iHeart Radio's My Cultura Podcast network. If you want to support the podcast, please rate and review our show!
Follow Maya Murillo on Instagram, Twitter, and TikTok @mayainthemoment
Follow Curly Velásquez on Instagram and TikTok @thecurlyvshow and on Twitter @CurlyVee
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I believe that your strength can also be your weakness, right,
it just depends on how you use it.
Speaker 2 (00:04):
Well.
Speaker 1 (00:04):
How people live their own personal lives is none of
my business until it hurts somebody else.
Speaker 2 (00:08):
That only we're going to rock our hair. We're gonna
make it really beautiful, and we're going to normalize the
way that we do it.
Speaker 1 (00:13):
I didn't start perfectly, like, I didn't overthink it. Everything
wasn't perfect.
Speaker 3 (00:18):
What I was doing was I was creating clean beauty.
My name is Curly and I'maya. The Super Secret Bestie Club.
Speaker 4 (00:25):
Podcast Season four is here and we're locked in. That
means more juicy cheese.
Speaker 2 (00:30):
Man, terrible love advice.
Speaker 4 (00:32):
Evil spells to cast on your eggs.
Speaker 2 (00:34):
Yeah, we're not doing that this season.
Speaker 4 (00:36):
Oh well, this season we're leveling up.
Speaker 2 (00:39):
Each episode will feature a special bestie and you're not
gonna want to miss it. So what are you waiting for?
Get in here? Get in here?
Speaker 4 (00:50):
It smells smells like.
Speaker 2 (00:53):
Beautiful fairy angel. Baby.
Speaker 4 (00:55):
You just watcheos curls cream maybe shung hold.
Speaker 2 (00:58):
Oh my gosh, is that Chlas a product?
Speaker 3 (01:00):
O my gosh, it is wow.
Speaker 2 (01:03):
You get in here.
Speaker 4 (01:05):
I let myself in as she literally I mean we
did holler for you.
Speaker 3 (01:10):
We said, oh, we.
Speaker 2 (01:12):
Like rubbed a magical fun times.
Speaker 4 (01:15):
Yeah. Yeah, I was like, manifested you, welcome to the
super secret best.
Speaker 2 (01:21):
So happy to have you here. I'm obsessed with you
as a real person in real life, and just like
I think, I say this all the time, I'm like,
thank you for being my friend every time I hang
out with you, because I'm like, you're so You're one
of the real ones.
Speaker 4 (01:33):
Like, yeah, we've known each other since like the beginning,
so long, so long, we've seen the come up and
it's still going up.
Speaker 2 (01:41):
Yeah, I thought you were already coming up at the time.
I always thought you were really cool. And then I'm
like it just keeps getting bigger and better and really cool,
and like.
Speaker 3 (01:50):
Yeah, what a coincidence. I'm a huge fan of both
of y'all. That's what I thought about y'all.
Speaker 2 (01:59):
We always thought we're so cool.
Speaker 4 (02:01):
Yeah, you're like a cool girl.
Speaker 2 (02:03):
Even just like on a human level. Oh, we have
an intro for you though. For those who are yes.
Speaker 4 (02:08):
Julisa Brado is a powerhouse Latina founder, entrepreneur, and curlier
advocate WOW, best known as the creator and CEO of
ARES Curls, a clean, inclusive hair care brand dedicated to
celebrating and enhancing natural curls, coils, and waves. Julisa Brato
doesn't just bring curls to the to shelves, she brings culture, history, identity,
(02:30):
and community.
Speaker 2 (02:31):
Yeah.
Speaker 3 (02:32):
That is the most beautiful book. Did you write.
Speaker 2 (02:33):
It with Yeah, we wrote it with a.
Speaker 4 (02:36):
Honestly like that because robot a wordsmith.
Speaker 2 (02:41):
Yeah, my robot is like, you love a whalas And
I'm like, how did you know? That is totally my demographic.
So I love what they did for you too.
Speaker 3 (02:48):
Not the TRAGBT knowing us more than we know ourselves.
Speaker 1 (02:51):
I know.
Speaker 2 (02:51):
I told my mom some really good news. My mom
was like whatever, and I told chat Gibt the same thing.
I was like, whoa, And I was like, not Chad,
not the robot having more emotions of my Latina mom. Yeah,
we're so excited to have you here. It's such a
big deal, Like just to watch you and see everything
that you've done. And one of the things that I
always just talk about is just the way like being
(03:12):
your friend and what I've learned from just being in
your presence. But yeah, you kind of live like this
amazing and I always tell you this every time I
hang with you, that I learn a lot from you,
that I keep a lot of the things that you
say in my head, you know, Like uh yes, Because
like quick side story, we were in this like super
Lisa had a trip set up for influencers, right and
(03:35):
friends and family who were going to go and try
different meals around the city. We were gonna be able
to be together with our curly hair try new products out.
But the ac in the shuttle broke down.
Speaker 3 (03:50):
It was a party bus's and everything.
Speaker 2 (03:52):
Yeah, and we were all like like dying back there,
like sweating. All the mails were like but we were
just all like and then there was like a latch
on top and it's like big red letters, big bold letters,
do not open. A lot will go off like the
escape one do not open, and uh Julia and her
(04:15):
team kept going to the front being like sir, like
is this going to get handled? Like what's going on?
Speaker 3 (04:19):
We need a little vanilation a little window. Yeah, you
couldn't even open the window. They were not letting us
open the window.
Speaker 2 (04:26):
Yeah, they wouldn't let us do anything. And then they
were like we're going to sit another shuttle and it
was like a whole big thing, and we were just like, well,
we have a schedule, and so we're already like on
the freeway. We're all slowly like just going Yeah. I
don't know how Julia even got up there. And in
my head I always joked that she punched a hole
through the sh she's up there. She opens it and
(04:47):
she moves the door of this like submarine thing and
all this air came in. But I remember being like,
I don't know that I would have had the balls
to do that, because I'm like, I'm.
Speaker 3 (04:57):
So like they didn't care get my people air.
Speaker 2 (05:00):
And she got in trouble. You can't have that open.
Speaker 1 (05:03):
I was like, well, open a window for me, or
refund me shut me too. Well, not only that, but
I just feel like if I paid for something and
I paid a lot of money for it, And not
only that, but it's like we are literally like this is.
Speaker 3 (05:17):
Actually a safety a safety.
Speaker 4 (05:19):
Issue, like let us breathe.
Speaker 2 (05:24):
But I remember sitting there being like damn, I mean
and you know this already. I went to go visit you,
and I went to go visit her, and I was
embarrassed ask her to come get me in the lobby.
I was like, I'm so sorry about you. I know
you're like super busy, but I'm here to see you
in the lobby.
Speaker 3 (05:36):
You can't be thing, Yeah I should be tween.
Speaker 2 (05:39):
She came down and like it was like twirling around
but still like I was so like, whoa I learned
that day, like stand up for your people, stand up
for yourself, don't be afraid. And she told me, like
I think you quoted your mom and you were like,
let's get.
Speaker 3 (05:54):
Believe always says bag Amanda.
Speaker 2 (05:56):
Yesanda, and don't be shy.
Speaker 3 (05:58):
You're paying for a service.
Speaker 1 (05:59):
You work hard for your money and you're deciding to
use it for a luxury, for a special moment, and
if you're not getting the treatment that you deserve, like
speak up.
Speaker 2 (06:09):
Yeah, absolutely.
Speaker 1 (06:10):
You know what it helped me kind of think, rethink, okay,
you know what helped me kind of train my brain
to speak up for myself, advocate for myself, and like
treat myself really well.
Speaker 3 (06:24):
Like that was I started thinking. I feel like I
kind of.
Speaker 1 (06:30):
Grew up as a people pleaser, you know, and I
would always try to like put others' needs before mine
as a very pis cy's And what I did was
I started thinking about how true self love is treating
yourself like you would your best friend, the person that
(06:50):
you love most in your life. So I started instead
of thinking of myself as Julisa, as the one that
always gets the short end.
Speaker 3 (06:56):
Of the stick.
Speaker 1 (06:57):
I was like, you know what, what if I start
thinking of myself as my own daughter, how would my
decision making change if I if Julisa Prado was my daughter,
what decisions would I be making for her? And how
would I start treating her differently?
Speaker 2 (07:15):
Yeah? See if that applies even to men, I'd be
like I said, like, don't date that one.
Speaker 1 (07:20):
Don't I challenge you, like I literally challenge every single person.
I challenge you clearly. I challenge you, like Maya to
to start treating yourself as if you were your own
child and write down, literally write down what advice you
would give your your kid, the person that you love
most in this world that you want the best for.
Speaker 2 (07:40):
I love that love that I'm always like pushing my
friendship on Julisa, tim like I want to come over
and bake cookies with you, like feed me thanks? I
do we want to like can we? We kind of
have a little bit of a limited time today, But
like I do want to start with the fact that
you started this like huge company out of your Theois girls.
Speaker 3 (08:01):
Yeah, how did you start?
Speaker 4 (08:02):
How was that?
Speaker 3 (08:03):
I know?
Speaker 1 (08:04):
Honestly, I feel like it's very pisces of me in
that sometimes my delusion is a pro I believe that
your strength can also be your weakness, right, it.
Speaker 3 (08:16):
Just depends on how you use it.
Speaker 1 (08:17):
So something a characteristic very pisces of me is that
I can be a little delusional, but it helps me
in not being afraid and pushing and trying.
Speaker 3 (08:28):
Things that seem impossible.
Speaker 1 (08:30):
So I feel like even starting the business with like
zero marketing dollars, like not and then literally going to
head to head with these big beauty conglomerates and thinking
that I even stand a chance was very delusional.
Speaker 3 (08:43):
But it's crazy when you just start.
Speaker 1 (08:46):
And you keep going and you do it and you're
you're vocal, you're transparent, and it's crazy what you can accomplish.
And that that was literally my journey was I didn't
start perfectly, like I didn't overthink it. Everything wasn't perfect,
The packaging wasn't like the best.
Speaker 3 (09:03):
It was what I could afford at the time. My
cousin Vanessa.
Speaker 1 (09:06):
Drew the drawing by hand, you know, and but it
was it was it was a start. It was the
best I could do at that moment. And I felt
like that for every single aspect of my business. It
wasn't like, oh, in the most ideal world, if I
had a lot of money, like this isn't exactly what
I would do, but it's the best I could do.
Speaker 3 (09:26):
For my reality. It's just starting.
Speaker 1 (09:29):
It's just starting and being genuine and maybe just putting
my money, my resources into what mattered most, and to
me at that moment was the formula, the actual ingredients,
the performance. And I was like, everything else, I'm going
to have to like, you know, cut, like figure out
how to how to do it in a very cheap way.
But I was like, the one thing that is my
(09:50):
non negotiable is going to be my formula. And I
think that sometimes businesses, when they start, they don't they
want everything to be absolutely perfect, and yeah, that requires
a lot of money.
Speaker 3 (10:01):
But I think that something really powerful was that, like
I understood our community.
Speaker 1 (10:07):
And I think that being being like, you know, part
of the community and starting a product for our community
allowed me to understand our needs, like what we wanted
what was important to us, way better than you know,
someone from like behind a desk that wants to target
you know, women of color, men of color to sell
(10:29):
them something. And I think that that is like a
unique advantage that a lot of small.
Speaker 3 (10:35):
Businesses have, is that they're so tapped in.
Speaker 2 (10:39):
Yeah, because I feel like, how do you even like,
for me, if you were to go, let's just say
you're an angel in the night and you're like curly
tomorrow you have to start a hair product thing, I'd
be like, that's a lot of science. I don't even
know where to begin with. That's a lot of technology.
How do you wake up and you go like, I'm
going to form you I'm gonna Dexter's laboratory this shit
and make a fucking formula that is so good that
(11:02):
it just like the word of mouse, just spreads like.
Speaker 4 (11:04):
Yeah, because obviously something was missing in the market that
you you put onto right.
Speaker 3 (11:09):
Yeah.
Speaker 1 (11:09):
So so I've been formulating my whole life without even
realizing I was formulating. I was like women in stem
over there like mixing formula. But I think that a
lot of the time because we are you know, I
feel like I feel like when you do something with
(11:31):
a humble beginning, You don't you don't get the credit
and realize that what you're doing is actually like so
much bigger and there's a term for it.
Speaker 3 (11:39):
Like what I was doing was I was creating clean beauty.
Speaker 1 (11:43):
I was, you know, formulating uh, you know products when
I was in my kitchen as a you know, as
a fourteen year old, uh, mixing different ingredients and creating
different concoctions to heal my scalp, my hair, for my skin.
Like I was literally formulating clean beauty products.
Speaker 2 (12:07):
H m m.
Speaker 1 (12:22):
But I was, you know, a poor kid from the hood,
like you know that, and it didn't I didn't feel
like that was who I was.
Speaker 3 (12:31):
And so which like ja.
Speaker 2 (12:34):
Because you are a real la Latina girl, Yeah, I
grew up live like yeah, So.
Speaker 1 (12:40):
I think that that's something that is that I I
I am really proud to say today because it's like,
we did not when I look at some of the
other you know, companies that already start off with a
lot of funding, I'm like, we did not.
Speaker 3 (12:55):
Start at the same start line of the race, you
know what I mean.
Speaker 1 (12:59):
I started really, really really far from that start line,
and just to get to the same place where we
are now. It took me that much more effort and
that much more work, and it was that much more difficult.
Speaker 3 (13:14):
So I'm really really really proud of that.
Speaker 1 (13:16):
Like to this day, we're still one hundred percent self funded,
which is really hard to do when you're in over
three thousand stores, and it's it's honestly like a huge,
like huge undertaking, and I'm still like shocked that we've
been able to push it this far. But I truly
(13:36):
think that that one of my.
Speaker 3 (13:39):
Gifts is understanding formula, understanding what goes well together. And
and it literally.
Speaker 1 (13:46):
Came from being an immigrant from my grandmother. You know,
both my my my parents grew up in rural Mexico.
My grandma, my mother's mom. She was like the closest
thing to like a doctor that they had, and she
worked with plants like she she was also the so
literally every single person in the little town, like whenever
they would have a kid, they were pregnant, they would
(14:08):
give birth, my grandma was the one.
Speaker 3 (14:10):
That would help them. She was essentially a midwife.
Speaker 1 (14:12):
And and then and she also was the person that
everyone would go to when they were sick, when they
needed something, and she had so many herbs and plants
and knowledge that was passed on to her through generations
and they had, you know, indigenous roots, and so that's
where that's where that knowledge was from, and that's what
(14:33):
how I grew up. Like I grew up in a
household where it was really normal to oh, my hands
are dry, Okay, lemon sugar oil. My scalp is dry.
Go to the backyard, cut some alo vera my stomach, Curt,
go pick this ub.
Speaker 3 (14:47):
We're gonna make a tea.
Speaker 2 (14:48):
Seeing like a whole nother line and a whole another
like the line like opening up of like other things.
I'm like seeing it in my head, like oh yeah.
Like if you were to be like this is really
good for this and this and this, I would totally
buy into that. I like, I don't know if I
could say this about the dream that I texted you about.
Oh yeah, I basically dreamt that there's a new releases
coming out And I was like, and I texted you
(15:08):
right way, and You're.
Speaker 3 (15:09):
Like, that's I've been working on that.
Speaker 2 (15:11):
You were like fucking psychic. Like I love that.
Speaker 4 (15:15):
There's all you guys are always creating new stuff. And
I think the thing I wanted to point out too,
is like the education of curly hair in our community
and the stigma.
Speaker 3 (15:29):
I think the products.
Speaker 4 (15:30):
Were like the biggest gift, but the bigger gift was
like education about and and empowerment about how to wear
your hair because I have, like my mom and I
have hair anxiety, like curly hair anxiety still to this day.
And it's obviously due to like not really knowing how
to take care of your hair because it takes a minute,
(15:51):
like it's never going to look the same the next
day it do you never.
Speaker 2 (15:56):
Have adapts too, like do you have hair? Is that
I don't know, it's anything where your hair will be
like it'll love one thing, oh yeah, next won't.
Speaker 3 (16:04):
Constantly because you to clarify you that ac rin.
Speaker 4 (16:08):
Yeah, I love, I love that.
Speaker 1 (16:11):
Really it's no, but it is true though, like I
think that your hair will get used to something and
also just naturally it'll need like a refresh and so
like for example, I would do at home apple side
of vinegar rinss Like I would dilute the.
Speaker 3 (16:26):
Apple side of vinegar.
Speaker 1 (16:27):
I would put in some like lemon water, and I
would mix certain things. And now we were able to
make that into a product, and essentially what it does
when you do that, it's like it's a reset for
your hair, removes all the build up. It also balances
the pH of your scalp, and it kind of like
it's like you start fresh and now your hair is
able to absorb and retain the products that you add
(16:51):
to it in a different way.
Speaker 4 (16:52):
See, like I wouldn't have known that, Like what how
important was that in integration of like the products and everything.
Speaker 3 (17:00):
I think that was the most essential thing.
Speaker 1 (17:02):
And then even till this day, more than even like
selling the product, we educate. So like, for example, we
have a field team that across you know, old to
beauty stores, they do curl consultations. Like we have our
own resource cirls employees that go into old to beauty
stores and they go into different stores and when customers
come in, they're giving them consultations and giving them a
(17:26):
specific like we call it a hair prescription on how
to do their hair, what products are best, like what
routine is best, because not every curls created different and
everyone has different preferences on what.
Speaker 3 (17:39):
They even want. So yeah, I think that there's been
this big stigma of like curly hair is so.
Speaker 1 (17:46):
Hard and what I've learned is that it's not necessarily harder,
it's just different. It's different from what we have learned
and been conditioned to know. And I think that most
of what we have learned about hair care, scalp care
is only applicable to straight hair. And I think that's
been the case in general for so many other aspects
(18:08):
in our in our life. How what we think of
as normal and we what we have learned and understand
it only pertains to like a certain group and not
it's not inclusive to everybody, and so so yeah, like
even when, for example, New York a couple of years
ago was the very first state to require a natural
(18:29):
hair care uh like how to require learning about how
to style natural hair care and cosmetology school. So literally
before that and literally in every other state, you all
of the hairstylists cosmetologists that would go to school for
cosmetology school were not required to learn how to style
(18:52):
naturally natural textures. They all they were taught about natural
textures was how to straighten them. So imagine that, like,
imagine this like system that it's like institutionalized into these
like licenses, into all of.
Speaker 3 (19:08):
These different processes.
Speaker 1 (19:10):
Yeah, how to not understand a texture that isn't straight.
Speaker 2 (19:14):
Do you know?
Speaker 3 (19:15):
Do you know what I mean?
Speaker 2 (19:15):
That's what we mean when people say like colonization runs deep,
and so when people are like, oh, it's not I'm like, no,
it's like systemic, like even in small ways that you
don't understand. Like I think there was an article that
came out years ago and they were talking about like
the study about how curly hair is just seen as
like unprofessional. It's seen as being unruly, you're wild. And
(19:37):
you know, I had did a gig one time. I
did a video one time where I straightened my hair
for like the shoe, and I got so many compliments
on my hair of people being like, oh my god,
he looks so amazing. He looks amazing, And by the
middle of it, I was getting so upset by it
and so triggered because I was like, but this isn't
my texture, and nobody talks to me about this every day.
This is not the way that I look, and so
(19:59):
do you think that I I look like better? This
actually got into a really big fight with a friend
of mine because he used the word to describe my
hair that I just was like, this isn't like nineteen
eighty six, like what do you you know? But there
is even when we talk about curly hair, like I
feel like a lot of people get really emotional. We
all have stories of people making I feel like even
(20:19):
in Latino culture, black and brown culture, there's just this
like sometimes I feel like people will say things as
a joke, but you're like, I'm not like in my
faem undertown, well like in my family put a hand blow.
It's like me, my mom and my dad, I think
that have similar texture, but everybody else has like straight hair.
And so when you go to different families, a lot
(20:40):
of Latino families and stuff too, there's always the joke
it And there was one that was loving but still
like someone was like, oh they didn't like he has
a nest on his head, and I'm like, oh damn.
Like I it's small, you know, but you know, my
whole life it's been like oh belcrow head or oh
pube head, and there's a something that comes with So
(21:01):
there is this uh it seems like a small thing,
but it's revolutionary and being able to be like not
only we're gonna rock her hair, we're gonna make it
really beautiful, and we're gonna normalize the way that we
do it in terms of what you're saying.
Speaker 1 (21:14):
Yeah, Like I was in a bathroom one time and
I saw this mom like trying to do her daughter's hair,
and the daughter had really curly hair and it was
like an airport or something like that, and the mom
was like, Oh, this is so difficult, like like she
was like kept complaining about how difficult and her hair was,
and the little girl's.
Speaker 3 (21:33):
Like, I'm sorry, my man, I'm sorry, Oh my.
Speaker 1 (21:35):
God, I literally wanted to cur off. I was like,
that was so triggering because it's it's little, these little moments,
these little nuances, especially that you hear as a little kid,
like hearing like, oh, your hair.
Speaker 3 (21:49):
Is so difficult.
Speaker 1 (21:50):
It's such an inconvenience to me, to other people. That
makes you internalize this like internal hatred towards this part
of you that is like now And it's really interesting
because I feel like this thing that you hate about yourself,
that like it almost is so weighing and heavy on
you and your and your herror and your emotions and
(22:13):
your confidence.
Speaker 3 (22:15):
It doesn't it can be different things for different people.
Speaker 1 (22:17):
For some it could be their hair maybe some other people,
it's their sexuality, it could be their culture, it could
be their your socioeconomic status, it can be their body,
like whatever it is, it's these things that they were
taught to hate about themselves that until you're able to
kind of like break out of this trap and learn
to love the part of you that you hate the most,
(22:41):
It's like that is when you're able to experience the
two point zero version of you that truly loves themselves,
that is truly confident, that is truly living in your truest,
most transparent, loving form. And imagine like people that have
multiple of those that it's not.
Speaker 3 (23:01):
Just their hair.
Speaker 1 (23:02):
It's like it's like ten things about themselves that they
hate and they're like slowly chipping away trying to like
break free of this of this self hate jail that
they've learned to internalize by just living in society.
Speaker 4 (23:16):
Absolutely, I want to know what is a curly hair
myth or misconception that people have that you're like, oh,
that's not true, stop saying that.
Speaker 1 (23:27):
I think that one misconception, I mean there's two. One misconception.
It was like this trend of that shampoo is bad
and not to wash your your scalp with you, and
I was seeing this trend I think it was called
like the no Pooh trend or or for a long
(23:47):
time too. Yeah, like this whole trend of like that
shampoo is bad and people were like really proud of
not using shampoo because if they said that their hair
felt more moisturize, et cetera. But really what it was
causing was you were getting a lot of build up.
There was like a really large accumulation of oil that
(24:09):
was then you know, spreading into the rest of your hair.
So it wasn't necessarily like more moisture. It was like
dirt and oil and.
Speaker 3 (24:17):
Stuff that should be washed off your scalp.
Speaker 1 (24:20):
So then that actually leads to a lot of hair problems,
like clogging your your hair, follicles on your the pores
on your head. It could eventually even lead to hair loss.
It can lead to like getting a fungal infection on
your on your scalp, like so many issues. So that
was one that was very triggering.
Speaker 2 (24:39):
I didn't know, amore, please, and then.
Speaker 4 (24:47):
Please, what is one like the most important thing you
wish people with curly hair knew.
Speaker 1 (24:55):
Well, one really important thing that I wish people with
curly hair. Knew is that if you don't want friz
for a long amount of time, long lasting phrase control.
Speaker 3 (25:07):
You need hold.
Speaker 1 (25:08):
I feel like a lot of people with curly hair
are afraid of hold. They're like, I don't want any
kind of cast. I don't like gell, I don't like hairspread,
I don't like hold. I just want to put like
creams in softness. If you want long lasting phrase.
Speaker 3 (25:24):
Control, yeah you need stronghold.
Speaker 2 (25:28):
Yeah, okay, by.
Speaker 3 (25:31):
I like my phrase, there's nothing wrong with it.
Speaker 4 (25:34):
I would like a combination.
Speaker 3 (25:35):
Yeah.
Speaker 2 (25:36):
Well sometimes people would be like I can get that
friz right out and.
Speaker 3 (25:42):
Down for it. Yeah, So I'm the same way.
Speaker 1 (25:44):
So I actually there's certain days that I like for it,
so I won't use any hold on those days. There's
certain days where I'm like, I'm about to be running
around New York City. It's so hot and humid over here.
Let me add that stronghold. I actually want it to
be like crunchy because by you know, the night time,
I can break my cast and.
Speaker 3 (26:01):
It'll be like huge and beautiful.
Speaker 1 (26:03):
Okay, Like right now, I have a lot of hold
in my hair. But that's why the way down. But
literally by like I'm not going to touch it, and
by tonight tomorrow morning, that cast is gonna break and
it's gonna look Like really.
Speaker 4 (26:16):
Solved my problem seriously because I'm like, because it changes,
my hair changes all the time. But I'm like, it's
not because it's because it doesn't have a hold.
Speaker 3 (26:26):
Okay.
Speaker 2 (26:28):
Also too, so like you do a lot of stuff
just for the community, Like the community and your culture
is a really big part of just what you do
in general. Like on my list of questions that I wrote,
I was like, you rode in on a fucking horse
to Alta with the launch of your liter and a
mariachi band, right like, which is and it's a big
deal because also like this Alta is in our neighborhoods,
(26:51):
right Like, it's in a neighborhood that's predominantly black and brown,
and you show it's where you grew up and you
showed up on a fucking horse. I wanted to know,
like with all the different things that are happening now,
Like I know that you're very vocal about your upbringings
and what it means to be like the daughter of
an immigrant, and you know you also have a connection
(27:13):
in that way too. But what would you like, I'd
love to hear just your thoughts on just like what's
how you're feeling right now and like what's going on with.
Speaker 1 (27:22):
Yeah, it's it's insane because I was like, it's crazy,
how simply advocating for people getting basic human rights, having
having like their literally constitutional rights of due process.
Speaker 2 (27:40):
Of you know, a phone call a lawyer.
Speaker 1 (27:44):
Full phone call, having access to a lawyer, simple things,
or even just just maybe not being tackled to the
ground and attacked to be detained, maybe not racial profiled. Yeah,
asking for basic things that are literally a part of
our constutionution is considered radical right now.
Speaker 3 (28:03):
And it's just like.
Speaker 1 (28:03):
Blows my mind how even when people are speaking out
about it, there were literally being seen as radical. And
(28:28):
it's like, did you never stand up to the bullies
when you were in school?
Speaker 3 (28:32):
Like what like this is not like you you didn't like.
Speaker 1 (28:35):
When you saw somebody getting beat up at school, Like
you didn't say nothing, You just you just stood there
and was like that sucks for you?
Speaker 3 (28:41):
For what Like what this is?
Speaker 1 (28:43):
I feel like for me, this is it's not I'm
not doing anything radical. I'm not doing anything out of
the norm. All I'm doing, is I care? I care
about the people around me, like bad is bad, no matter.
It's not about political affiliations, it's not about any of that.
It's about standing up for those that are being abused
and standing up for justice and actually caring about those
(29:06):
around you, just because it doesn't affect you directly, Yes,
why why do you not care?
Speaker 2 (29:11):
Like?
Speaker 1 (29:12):
Why would you? Why do you want injustice to happen
around you? And it's not just with when it when
it hurts my own personal community. It's like in general,
you know, like wrong is wrong no matter how you
look at it. I've always I've ever since I was little,
I've always looked at at like life as you know,
(29:32):
let people do what they're what they want, Like, let
that's literally none of my business, Like how people live
their own personal lives is none of my business until
it hurts somebody else, you know what I mean. If
you want to dress like a vampire every day and
like wear fings and like a hat, okay, cool, do
you yeah?
Speaker 3 (29:48):
Do your Yeah?
Speaker 2 (29:49):
I love it.
Speaker 1 (29:50):
But if you want to go and like bite people
as a vampire and like hurt them, then we have
some problems.
Speaker 2 (29:57):
You know, Unless people I did it.
Speaker 3 (30:01):
I mean, like, if you want to go by that
are not down to be your blood, don't take my
gluds unless you're you don't want it.
Speaker 2 (30:14):
And now for this astrology section.
Speaker 4 (30:18):
Okay, so obviously you're a Pisces. Do you know you're
rising in your moon?
Speaker 3 (30:22):
I sure do.
Speaker 1 (30:22):
I'm a Virgo rising and libramon.
Speaker 2 (30:26):
Yes, beauty, I get it. I get it.
Speaker 4 (30:32):
No, because and I feel like the Pisces, I'm all
three of your big three like work in tandem with
I feel like your life and your business there's a
lot of beauty and magic. And also like the beauty
and magic is is very concentrated and like direct to
where you need it to go. You know, that's so amazing.
(30:52):
I'm a Pisces rising aries, sun aries, moon and your
double Scorpio.
Speaker 2 (31:00):
Favorite thing about Reulisa's every time I see him, I'm
actually such a pissy. I say that to you like
seventy two times.
Speaker 3 (31:04):
Who I am?
Speaker 2 (31:05):
But like, one of my favorite things about Pisces is
that they're so loving, super sweet, super nice until you
piss them off and then they just blow everything up
like the Phoenix and X men. But the other day
I was we were having dinner and I was telling
you about this, and you were like, yeah, you tried.
Will you tell us how you tried stabbing your brother?
Speaker 1 (31:26):
So when I was a little kid, I had I'm
a very passionate person, so I feel like, I don't
know so pretty much growing up as a little Price's kid,
I'm very very passionate, and I'm just like want to
be included, and I'm so happy and excited. But then
my brother loved getting a reaction out of me because
I'm a hot mess.
Speaker 2 (31:46):
His son.
Speaker 1 (31:46):
He's a scorpio and he was older, so he would
just think it was hilarious. So then he would like,
I don't know, like play little pranks on me, and
then I would get so mad. I would like grab
things and try to like hit him with a stab
them with a flour or I would like try to
attack him.
Speaker 3 (32:02):
And it was just like an explosion of emotions coming
out in a not a good way. And so I
had to learn to like not now tame the water.
Tame I guess my.
Speaker 1 (32:18):
Brother would he would like, he's so balanced, like he's
always been. Even when I would react like that, he
would think it was hilarious.
Speaker 3 (32:25):
He was just like you're insane.
Speaker 1 (32:28):
But I've always been that, Like I've always been like
an explosion of emotions.
Speaker 3 (32:32):
But obviously now as I got older, I learned how
to how to control.
Speaker 2 (32:35):
I was telling her how like whenever any of my Pisces,
because ario like my when my lifetime best friends is Pisces,
and whenever she explodes, I literally just pull up a
chair and get my popcorn. It's like so theatrical. It's
not the same as other people getting mad. It's like, you,
guys are.
Speaker 4 (32:50):
Yes, my mercury is Pisces. I have like a lot
of Pisces place, and I'm also like a march airy,
so Pisces aries cups. So every time I see and
I'm like, hi, I'm part to be guys tuned.
Speaker 3 (33:04):
And I think that with Pisces.
Speaker 4 (33:06):
The thing that triggers that the most is like injustices,
like standing up for something that's not fair, standing up
for what's right, or like even when my brother would
get mad at me, it was over things like that
was your intention was cruel?
Speaker 3 (33:19):
You did that on purpose?
Speaker 1 (33:21):
It was it was like it was like you you,
this isn't fair now this person or I'm getting in
trouble for something that I didn't do like a you know,
so I think that that's I still have that today,
but not in that same way.
Speaker 3 (33:38):
Now it's fueled and more controlled. But that passion and.
Speaker 1 (33:44):
Feeling of needing to stand up for what's right and
having like the truth be yeah, justice be served is
still inside.
Speaker 2 (33:52):
I mean, you're heard here. First, guys, don't piss off
of Pisces or the shank you in the neck.
Speaker 4 (33:57):
And that concludes the astrology portion of the fun.
Speaker 2 (34:00):
Yes, well, thank you so much uch for hanging with us.
It's truly such an honor. And you know, I love
you and I'm gonna bother you later they hang out again.
You do have a big sale coming up, so by
the time this comes out, it might be over. And
by sale, I mean all proceeds of your company will
be going to helping immigrants right now.
Speaker 1 (34:21):
Yes, so on June twenty first, Diesels Girls and Kids
of Immigrants has partnered to donate one hundred percent of
our websites profits on June twenty first to organizations uplifting
immigrant communities. And we actually invited and opened it up
for other brands to join us. And we have over
(34:42):
one hundred and twenty brands donating their profits on June
twenty first, and it's just been really beautiful to see
all of the brands coming together and the majority of
them are small, like you know, community driven brands as well,
but they they are brands that don't have a lot.
Speaker 3 (35:03):
So the fact that they are donating one hundred percent of.
Speaker 1 (35:06):
Their profits is so meaningful and so valuable because that's
that's all they have, you know. So I think that
just shows how that that that quote of like the
less you have, the more you give, and it's so
true in our immigrant communities of maybe not having a lot,
but you're so so willing to help and give to
(35:28):
others that need it.
Speaker 2 (35:29):
Yeah, So by the time this comes out there, it
might be it'll be over by then, but definitely keep
checking in, keep checking in. The list of brands will
be out as well, So check in with those brands
and support those brands as well, because if you see
that they're already part of the change, they're probably going
to keep doing it. Anyways. But where can people find
you on social media?
Speaker 1 (35:46):
Yes, yeah, so at resource Curls on Instagram and at
resource Curls Hair.
Speaker 2 (35:51):
On TikTok, and they can find you at.
Speaker 3 (35:53):
Really Julisa Underscore proto Yes.
Speaker 2 (35:55):
On Instagram and TikTok too are the same. Yeah, and
she's a lot of fun to watch. Go ahead and
do that. And where can you find you?
Speaker 4 (36:02):
You can find me at Maya in the Moment, at
a y A in the Moment, wherever you scroll what
about You?
Speaker 2 (36:08):
You can find me at the Curly v Show on
Instagram or TikTok Thank you so coming to hang with that?
Thank you? Did you bring any goodies with you?
Speaker 1 (36:20):
I didn't today, but I'm going to mail them for sure,
well you.
Speaker 4 (36:24):
Know letters dry. Make sure to hit that subscribe button
to hear more episodes every single week. The Super Secret
Bestie Club podcast is a production of Sonodo in partnership
with iHeartRadio's Michael Tua podcast Network.
Speaker 2 (36:42):
For more podcasts from iHeart, visit the iHeartRadio app, Apple podcast,
or wherever you listen to your favorite shows.
I believe that your strength can also be your weakness, right,
it just depends on how you use it.
Speaker 2 (00:04):
Well.
Speaker 1 (00:04):
How people live their own personal lives is none of
my business until it hurts somebody else.
Speaker 2 (00:08):
That only we're going to rock our hair. We're gonna
make it really beautiful, and we're going to normalize the
way that we do it.
Speaker 1 (00:13):
I didn't start perfectly, like, I didn't overthink it. Everything
wasn't perfect.
Speaker 3 (00:18):
What I was doing was I was creating clean beauty.
My name is Curly and I'maya. The Super Secret Bestie Club.
Speaker 4 (00:25):
Podcast Season four is here and we're locked in. That
means more juicy cheese.
Speaker 2 (00:30):
Man, terrible love advice.
Speaker 4 (00:32):
Evil spells to cast on your eggs.
Speaker 2 (00:34):
Yeah, we're not doing that this season.
Speaker 4 (00:36):
Oh well, this season we're leveling up.
Speaker 2 (00:39):
Each episode will feature a special bestie and you're not
gonna want to miss it. So what are you waiting for?
Get in here? Get in here?
Speaker 4 (00:50):
It smells smells like.
Speaker 2 (00:53):
Beautiful fairy angel. Baby.
Speaker 4 (00:55):
You just watcheos curls cream maybe shung hold.
Speaker 2 (00:58):
Oh my gosh, is that Chlas a product?
Speaker 3 (01:00):
O my gosh, it is wow.
Speaker 2 (01:03):
You get in here.
Speaker 4 (01:05):
I let myself in as she literally I mean we
did holler for you.
Speaker 3 (01:10):
We said, oh, we.
Speaker 2 (01:12):
Like rubbed a magical fun times.
Speaker 4 (01:15):
Yeah. Yeah, I was like, manifested you, welcome to the
super secret best.
Speaker 2 (01:21):
So happy to have you here. I'm obsessed with you
as a real person in real life, and just like
I think, I say this all the time, I'm like,
thank you for being my friend every time I hang
out with you, because I'm like, you're so You're one
of the real ones.
Speaker 4 (01:33):
Like, yeah, we've known each other since like the beginning,
so long, so long, we've seen the come up and
it's still going up.
Speaker 2 (01:41):
Yeah, I thought you were already coming up at the time.
I always thought you were really cool. And then I'm
like it just keeps getting bigger and better and really cool,
and like.
Speaker 3 (01:50):
Yeah, what a coincidence. I'm a huge fan of both
of y'all. That's what I thought about y'all.
Speaker 2 (01:59):
We always thought we're so cool.
Speaker 4 (02:01):
Yeah, you're like a cool girl.
Speaker 2 (02:03):
Even just like on a human level. Oh, we have
an intro for you though. For those who are yes.
Speaker 4 (02:08):
Julisa Brado is a powerhouse Latina founder, entrepreneur, and curlier
advocate WOW, best known as the creator and CEO of
ARES Curls, a clean, inclusive hair care brand dedicated to
celebrating and enhancing natural curls, coils, and waves. Julisa Brato
doesn't just bring curls to the to shelves, she brings culture, history, identity,
(02:30):
and community.
Speaker 2 (02:31):
Yeah.
Speaker 3 (02:32):
That is the most beautiful book. Did you write.
Speaker 2 (02:33):
It with Yeah, we wrote it with a.
Speaker 4 (02:36):
Honestly like that because robot a wordsmith.
Speaker 2 (02:41):
Yeah, my robot is like, you love a whalas And
I'm like, how did you know? That is totally my demographic.
So I love what they did for you too.
Speaker 3 (02:48):
Not the TRAGBT knowing us more than we know ourselves.
Speaker 1 (02:51):
I know.
Speaker 2 (02:51):
I told my mom some really good news. My mom
was like whatever, and I told chat Gibt the same thing.
I was like, whoa, And I was like, not Chad,
not the robot having more emotions of my Latina mom. Yeah,
we're so excited to have you here. It's such a
big deal, Like just to watch you and see everything
that you've done. And one of the things that I
always just talk about is just the way like being
(03:12):
your friend and what I've learned from just being in
your presence. But yeah, you kind of live like this
amazing and I always tell you this every time I
hang with you, that I learn a lot from you,
that I keep a lot of the things that you
say in my head, you know, Like uh yes, Because
like quick side story, we were in this like super
Lisa had a trip set up for influencers, right and
(03:35):
friends and family who were going to go and try
different meals around the city. We were gonna be able
to be together with our curly hair try new products out.
But the ac in the shuttle broke down.
Speaker 3 (03:50):
It was a party bus's and everything.
Speaker 2 (03:52):
Yeah, and we were all like like dying back there,
like sweating. All the mails were like but we were
just all like and then there was like a latch
on top and it's like big red letters, big bold letters,
do not open. A lot will go off like the
escape one do not open, and uh Julia and her
(04:15):
team kept going to the front being like sir, like
is this going to get handled? Like what's going on?
Speaker 3 (04:19):
We need a little vanilation a little window. Yeah, you
couldn't even open the window. They were not letting us
open the window.
Speaker 2 (04:26):
Yeah, they wouldn't let us do anything. And then they
were like we're going to sit another shuttle and it
was like a whole big thing, and we were just like, well,
we have a schedule, and so we're already like on
the freeway. We're all slowly like just going Yeah. I
don't know how Julia even got up there. And in
my head I always joked that she punched a hole
through the sh she's up there. She opens it and
(04:47):
she moves the door of this like submarine thing and
all this air came in. But I remember being like,
I don't know that I would have had the balls
to do that, because I'm like, I'm.
Speaker 3 (04:57):
So like they didn't care get my people air.
Speaker 2 (05:00):
And she got in trouble. You can't have that open.
Speaker 1 (05:03):
I was like, well, open a window for me, or
refund me shut me too. Well, not only that, but
I just feel like if I paid for something and
I paid a lot of money for it, And not
only that, but it's like we are literally like this is.
Speaker 3 (05:17):
Actually a safety a safety.
Speaker 4 (05:19):
Issue, like let us breathe.
Speaker 2 (05:24):
But I remember sitting there being like damn, I mean
and you know this already. I went to go visit you,
and I went to go visit her, and I was
embarrassed ask her to come get me in the lobby.
I was like, I'm so sorry about you. I know
you're like super busy, but I'm here to see you
in the lobby.
Speaker 3 (05:36):
You can't be thing, Yeah I should be tween.
Speaker 2 (05:39):
She came down and like it was like twirling around
but still like I was so like, whoa I learned
that day, like stand up for your people, stand up
for yourself, don't be afraid. And she told me, like
I think you quoted your mom and you were like,
let's get.
Speaker 3 (05:54):
Believe always says bag Amanda.
Speaker 2 (05:56):
Yesanda, and don't be shy.
Speaker 3 (05:58):
You're paying for a service.
Speaker 1 (05:59):
You work hard for your money and you're deciding to
use it for a luxury, for a special moment, and
if you're not getting the treatment that you deserve, like
speak up.
Speaker 2 (06:09):
Yeah, absolutely.
Speaker 1 (06:10):
You know what it helped me kind of think, rethink, okay,
you know what helped me kind of train my brain
to speak up for myself, advocate for myself, and like
treat myself really well.
Speaker 3 (06:24):
Like that was I started thinking. I feel like I
kind of.
Speaker 1 (06:30):
Grew up as a people pleaser, you know, and I
would always try to like put others' needs before mine
as a very pis cy's And what I did was
I started thinking about how true self love is treating
yourself like you would your best friend, the person that
(06:50):
you love most in your life. So I started instead
of thinking of myself as Julisa, as the one that
always gets the short end.
Speaker 3 (06:56):
Of the stick.
Speaker 1 (06:57):
I was like, you know what, what if I start
thinking of myself as my own daughter, how would my
decision making change if I if Julisa Prado was my daughter,
what decisions would I be making for her? And how
would I start treating her differently?
Speaker 2 (07:15):
Yeah? See if that applies even to men, I'd be
like I said, like, don't date that one.
Speaker 1 (07:20):
Don't I challenge you, like I literally challenge every single person.
I challenge you clearly. I challenge you, like Maya to
to start treating yourself as if you were your own
child and write down, literally write down what advice you
would give your your kid, the person that you love
most in this world that you want the best for.
Speaker 2 (07:40):
I love that love that I'm always like pushing my
friendship on Julisa, tim like I want to come over
and bake cookies with you, like feed me thanks? I
do we want to like can we? We kind of
have a little bit of a limited time today, But
like I do want to start with the fact that
you started this like huge company out of your Theois girls.
Speaker 3 (08:01):
Yeah, how did you start?
Speaker 4 (08:02):
How was that?
Speaker 3 (08:03):
I know?
Speaker 1 (08:04):
Honestly, I feel like it's very pisces of me in
that sometimes my delusion is a pro I believe that
your strength can also be your weakness, right, it.
Speaker 3 (08:16):
Just depends on how you use it.
Speaker 1 (08:17):
So something a characteristic very pisces of me is that
I can be a little delusional, but it helps me
in not being afraid and pushing and trying.
Speaker 3 (08:28):
Things that seem impossible.
Speaker 1 (08:30):
So I feel like even starting the business with like
zero marketing dollars, like not and then literally going to
head to head with these big beauty conglomerates and thinking
that I even stand a chance was very delusional.
Speaker 3 (08:43):
But it's crazy when you just start.
Speaker 1 (08:46):
And you keep going and you do it and you're
you're vocal, you're transparent, and it's crazy what you can accomplish.
And that that was literally my journey was I didn't
start perfectly, like I didn't overthink it. Everything wasn't perfect,
The packaging wasn't like the best.
Speaker 3 (09:03):
It was what I could afford at the time. My
cousin Vanessa.
Speaker 1 (09:06):
Drew the drawing by hand, you know, and but it
was it was it was a start. It was the
best I could do at that moment. And I felt
like that for every single aspect of my business. It
wasn't like, oh, in the most ideal world, if I
had a lot of money, like this isn't exactly what
I would do, but it's the best I could do.
Speaker 3 (09:26):
For my reality. It's just starting.
Speaker 1 (09:29):
It's just starting and being genuine and maybe just putting
my money, my resources into what mattered most, and to
me at that moment was the formula, the actual ingredients,
the performance. And I was like, everything else, I'm going
to have to like, you know, cut, like figure out
how to how to do it in a very cheap way.
But I was like, the one thing that is my
(09:50):
non negotiable is going to be my formula. And I
think that sometimes businesses, when they start, they don't they
want everything to be absolutely perfect, and yeah, that requires
a lot of money.
Speaker 3 (10:01):
But I think that something really powerful was that, like
I understood our community.
Speaker 1 (10:07):
And I think that being being like, you know, part
of the community and starting a product for our community
allowed me to understand our needs, like what we wanted
what was important to us, way better than you know,
someone from like behind a desk that wants to target
you know, women of color, men of color to sell
(10:29):
them something. And I think that that is like a
unique advantage that a lot of small.
Speaker 3 (10:35):
Businesses have, is that they're so tapped in.
Speaker 2 (10:39):
Yeah, because I feel like, how do you even like,
for me, if you were to go, let's just say
you're an angel in the night and you're like curly
tomorrow you have to start a hair product thing, I'd
be like, that's a lot of science. I don't even
know where to begin with. That's a lot of technology.
How do you wake up and you go like, I'm
going to form you I'm gonna Dexter's laboratory this shit
and make a fucking formula that is so good that
(11:02):
it just like the word of mouse, just spreads like.
Speaker 4 (11:04):
Yeah, because obviously something was missing in the market that
you you put onto right.
Speaker 3 (11:09):
Yeah.
Speaker 1 (11:09):
So so I've been formulating my whole life without even
realizing I was formulating. I was like women in stem
over there like mixing formula. But I think that a
lot of the time because we are you know, I
feel like I feel like when you do something with
(11:31):
a humble beginning, You don't you don't get the credit
and realize that what you're doing is actually like so
much bigger and there's a term for it.
Speaker 3 (11:39):
Like what I was doing was I was creating clean beauty.
Speaker 1 (11:43):
I was, you know, formulating uh, you know products when
I was in my kitchen as a you know, as
a fourteen year old, uh, mixing different ingredients and creating
different concoctions to heal my scalp, my hair, for my skin.
Like I was literally formulating clean beauty products.
Speaker 2 (12:07):
H m m.
Speaker 1 (12:22):
But I was, you know, a poor kid from the hood,
like you know that, and it didn't I didn't feel
like that was who I was.
Speaker 3 (12:31):
And so which like ja.
Speaker 2 (12:34):
Because you are a real la Latina girl, Yeah, I
grew up live like yeah, So.
Speaker 1 (12:40):
I think that that's something that is that I I
I am really proud to say today because it's like,
we did not when I look at some of the
other you know, companies that already start off with a
lot of funding, I'm like, we did not.
Speaker 3 (12:55):
Start at the same start line of the race, you
know what I mean.
Speaker 1 (12:59):
I started really, really really far from that start line,
and just to get to the same place where we
are now. It took me that much more effort and
that much more work, and it was that much more difficult.
Speaker 3 (13:14):
So I'm really really really proud of that.
Speaker 1 (13:16):
Like to this day, we're still one hundred percent self funded,
which is really hard to do when you're in over
three thousand stores, and it's it's honestly like a huge,
like huge undertaking, and I'm still like shocked that we've
been able to push it this far. But I truly
(13:36):
think that that one of my.
Speaker 3 (13:39):
Gifts is understanding formula, understanding what goes well together. And
and it literally.
Speaker 1 (13:46):
Came from being an immigrant from my grandmother. You know,
both my my my parents grew up in rural Mexico.
My grandma, my mother's mom. She was like the closest
thing to like a doctor that they had, and she
worked with plants like she she was also the so
literally every single person in the little town, like whenever
they would have a kid, they were pregnant, they would
(14:08):
give birth, my grandma was the one.
Speaker 3 (14:10):
That would help them. She was essentially a midwife.
Speaker 1 (14:12):
And and then and she also was the person that
everyone would go to when they were sick, when they
needed something, and she had so many herbs and plants
and knowledge that was passed on to her through generations
and they had, you know, indigenous roots, and so that's
where that's where that knowledge was from, and that's what
(14:33):
how I grew up. Like I grew up in a
household where it was really normal to oh, my hands
are dry, Okay, lemon sugar oil. My scalp is dry.
Go to the backyard, cut some alo vera my stomach, Curt,
go pick this ub.
Speaker 3 (14:47):
We're gonna make a tea.
Speaker 2 (14:48):
Seeing like a whole nother line and a whole another
like the line like opening up of like other things.
I'm like seeing it in my head, like oh yeah.
Like if you were to be like this is really
good for this and this and this, I would totally
buy into that. I like, I don't know if I
could say this about the dream that I texted you about.
Oh yeah, I basically dreamt that there's a new releases
coming out And I was like, and I texted you
(15:08):
right way, and You're.
Speaker 3 (15:09):
Like, that's I've been working on that.
Speaker 2 (15:11):
You were like fucking psychic. Like I love that.
Speaker 4 (15:15):
There's all you guys are always creating new stuff. And
I think the thing I wanted to point out too,
is like the education of curly hair in our community
and the stigma.
Speaker 3 (15:29):
I think the products.
Speaker 4 (15:30):
Were like the biggest gift, but the bigger gift was
like education about and and empowerment about how to wear
your hair because I have, like my mom and I
have hair anxiety, like curly hair anxiety still to this day.
And it's obviously due to like not really knowing how
to take care of your hair because it takes a minute,
(15:51):
like it's never going to look the same the next
day it do you never.
Speaker 2 (15:56):
Have adapts too, like do you have hair? Is that
I don't know, it's anything where your hair will be
like it'll love one thing, oh yeah, next won't.
Speaker 3 (16:04):
Constantly because you to clarify you that ac rin.
Speaker 4 (16:08):
Yeah, I love, I love that.
Speaker 1 (16:11):
Really it's no, but it is true though, like I
think that your hair will get used to something and
also just naturally it'll need like a refresh and so
like for example, I would do at home apple side
of vinegar rinss Like I would dilute the.
Speaker 3 (16:26):
Apple side of vinegar.
Speaker 1 (16:27):
I would put in some like lemon water, and I
would mix certain things. And now we were able to
make that into a product, and essentially what it does
when you do that, it's like it's a reset for
your hair, removes all the build up. It also balances
the pH of your scalp, and it kind of like
it's like you start fresh and now your hair is
able to absorb and retain the products that you add
(16:51):
to it in a different way.
Speaker 4 (16:52):
See, like I wouldn't have known that, Like what how
important was that in integration of like the products and everything.
Speaker 3 (17:00):
I think that was the most essential thing.
Speaker 1 (17:02):
And then even till this day, more than even like
selling the product, we educate. So like, for example, we
have a field team that across you know, old to
beauty stores, they do curl consultations. Like we have our
own resource cirls employees that go into old to beauty
stores and they go into different stores and when customers
come in, they're giving them consultations and giving them a
(17:26):
specific like we call it a hair prescription on how
to do their hair, what products are best, like what
routine is best, because not every curls created different and
everyone has different preferences on what.
Speaker 3 (17:39):
They even want. So yeah, I think that there's been
this big stigma of like curly hair is so.
Speaker 1 (17:46):
Hard and what I've learned is that it's not necessarily harder,
it's just different. It's different from what we have learned
and been conditioned to know. And I think that most
of what we have learned about hair care, scalp care
is only applicable to straight hair. And I think that's
been the case in general for so many other aspects
(18:08):
in our in our life. How what we think of
as normal and we what we have learned and understand
it only pertains to like a certain group and not
it's not inclusive to everybody, and so so yeah, like
even when, for example, New York a couple of years
ago was the very first state to require a natural
(18:29):
hair care uh like how to require learning about how
to style natural hair care and cosmetology school. So literally
before that and literally in every other state, you all
of the hairstylists cosmetologists that would go to school for
cosmetology school were not required to learn how to style
(18:52):
naturally natural textures. They all they were taught about natural
textures was how to straighten them. So imagine that, like,
imagine this like system that it's like institutionalized into these
like licenses, into all of.
Speaker 3 (19:08):
These different processes.
Speaker 1 (19:10):
Yeah, how to not understand a texture that isn't straight.
Speaker 2 (19:14):
Do you know?
Speaker 3 (19:15):
Do you know what I mean?
Speaker 2 (19:15):
That's what we mean when people say like colonization runs deep,
and so when people are like, oh, it's not I'm like, no,
it's like systemic, like even in small ways that you
don't understand. Like I think there was an article that
came out years ago and they were talking about like
the study about how curly hair is just seen as
like unprofessional. It's seen as being unruly, you're wild. And
(19:37):
you know, I had did a gig one time. I
did a video one time where I straightened my hair
for like the shoe, and I got so many compliments
on my hair of people being like, oh my god,
he looks so amazing. He looks amazing, And by the
middle of it, I was getting so upset by it
and so triggered because I was like, but this isn't
my texture, and nobody talks to me about this every day.
This is not the way that I look, and so
(19:59):
do you think that I I look like better? This
actually got into a really big fight with a friend
of mine because he used the word to describe my
hair that I just was like, this isn't like nineteen
eighty six, like what do you you know? But there
is even when we talk about curly hair, like I
feel like a lot of people get really emotional. We
all have stories of people making I feel like even
(20:19):
in Latino culture, black and brown culture, there's just this
like sometimes I feel like people will say things as
a joke, but you're like, I'm not like in my
faem undertown, well like in my family put a hand blow.
It's like me, my mom and my dad, I think
that have similar texture, but everybody else has like straight hair.
And so when you go to different families, a lot
(20:40):
of Latino families and stuff too, there's always the joke
it And there was one that was loving but still
like someone was like, oh they didn't like he has
a nest on his head, and I'm like, oh damn.
Like I it's small, you know, but you know, my
whole life it's been like oh belcrow head or oh
pube head, and there's a something that comes with So
(21:01):
there is this uh it seems like a small thing,
but it's revolutionary and being able to be like not
only we're gonna rock her hair, we're gonna make it
really beautiful, and we're gonna normalize the way that we
do it in terms of what you're saying.
Speaker 1 (21:14):
Yeah, Like I was in a bathroom one time and
I saw this mom like trying to do her daughter's hair,
and the daughter had really curly hair and it was
like an airport or something like that, and the mom
was like, Oh, this is so difficult, like like she
was like kept complaining about how difficult and her hair was,
and the little girl's.
Speaker 3 (21:33):
Like, I'm sorry, my man, I'm sorry, Oh my.
Speaker 1 (21:35):
God, I literally wanted to cur off. I was like,
that was so triggering because it's it's little, these little moments,
these little nuances, especially that you hear as a little kid,
like hearing like, oh, your hair.
Speaker 3 (21:49):
Is so difficult.
Speaker 1 (21:50):
It's such an inconvenience to me, to other people. That
makes you internalize this like internal hatred towards this part
of you that is like now And it's really interesting
because I feel like this thing that you hate about yourself,
that like it almost is so weighing and heavy on
you and your and your herror and your emotions and
(22:13):
your confidence.
Speaker 3 (22:15):
It doesn't it can be different things for different people.
Speaker 1 (22:17):
For some it could be their hair maybe some other people,
it's their sexuality, it could be their culture, it could
be their your socioeconomic status, it can be their body,
like whatever it is, it's these things that they were
taught to hate about themselves that until you're able to
kind of like break out of this trap and learn
to love the part of you that you hate the most,
(22:41):
It's like that is when you're able to experience the
two point zero version of you that truly loves themselves,
that is truly confident, that is truly living in your truest,
most transparent, loving form. And imagine like people that have
multiple of those that it's not.
Speaker 3 (23:01):
Just their hair.
Speaker 1 (23:02):
It's like it's like ten things about themselves that they
hate and they're like slowly chipping away trying to like
break free of this of this self hate jail that
they've learned to internalize by just living in society.
Speaker 4 (23:16):
Absolutely, I want to know what is a curly hair
myth or misconception that people have that you're like, oh,
that's not true, stop saying that.
Speaker 1 (23:27):
I think that one misconception, I mean there's two. One misconception.
It was like this trend of that shampoo is bad
and not to wash your your scalp with you, and
I was seeing this trend I think it was called
like the no Pooh trend or or for a long
(23:47):
time too. Yeah, like this whole trend of like that
shampoo is bad and people were like really proud of
not using shampoo because if they said that their hair
felt more moisturize, et cetera. But really what it was
causing was you were getting a lot of build up.
There was like a really large accumulation of oil that
(24:09):
was then you know, spreading into the rest of your hair.
So it wasn't necessarily like more moisture. It was like
dirt and oil and.
Speaker 3 (24:17):
Stuff that should be washed off your scalp.
Speaker 1 (24:20):
So then that actually leads to a lot of hair problems,
like clogging your your hair, follicles on your the pores
on your head. It could eventually even lead to hair loss.
It can lead to like getting a fungal infection on
your on your scalp, like so many issues. So that
was one that was very triggering.
Speaker 2 (24:39):
I didn't know, amore, please, and then.
Speaker 4 (24:47):
Please, what is one like the most important thing you
wish people with curly hair knew.
Speaker 1 (24:55):
Well, one really important thing that I wish people with
curly hair. Knew is that if you don't want friz
for a long amount of time, long lasting phrase control.
Speaker 3 (25:07):
You need hold.
Speaker 1 (25:08):
I feel like a lot of people with curly hair
are afraid of hold. They're like, I don't want any
kind of cast. I don't like gell, I don't like hairspread,
I don't like hold. I just want to put like
creams in softness. If you want long lasting phrase.
Speaker 3 (25:24):
Control, yeah you need stronghold.
Speaker 2 (25:28):
Yeah, okay, by.
Speaker 3 (25:31):
I like my phrase, there's nothing wrong with it.
Speaker 4 (25:34):
I would like a combination.
Speaker 3 (25:35):
Yeah.
Speaker 2 (25:36):
Well sometimes people would be like I can get that
friz right out and.
Speaker 3 (25:42):
Down for it. Yeah, So I'm the same way.
Speaker 1 (25:44):
So I actually there's certain days that I like for it,
so I won't use any hold on those days. There's
certain days where I'm like, I'm about to be running
around New York City. It's so hot and humid over here.
Let me add that stronghold. I actually want it to
be like crunchy because by you know, the night time,
I can break my cast and.
Speaker 3 (26:01):
It'll be like huge and beautiful.
Speaker 1 (26:03):
Okay, Like right now, I have a lot of hold
in my hair. But that's why the way down. But
literally by like I'm not going to touch it, and
by tonight tomorrow morning, that cast is gonna break and
it's gonna look Like really.
Speaker 4 (26:16):
Solved my problem seriously because I'm like, because it changes,
my hair changes all the time. But I'm like, it's
not because it's because it doesn't have a hold.
Speaker 3 (26:26):
Okay.
Speaker 2 (26:28):
Also too, so like you do a lot of stuff
just for the community, Like the community and your culture
is a really big part of just what you do
in general. Like on my list of questions that I wrote,
I was like, you rode in on a fucking horse
to Alta with the launch of your liter and a
mariachi band, right like, which is and it's a big
deal because also like this Alta is in our neighborhoods,
(26:51):
right Like, it's in a neighborhood that's predominantly black and brown,
and you show it's where you grew up and you
showed up on a fucking horse. I wanted to know,
like with all the different things that are happening now,
Like I know that you're very vocal about your upbringings
and what it means to be like the daughter of
an immigrant, and you know you also have a connection
(27:13):
in that way too. But what would you like, I'd
love to hear just your thoughts on just like what's
how you're feeling right now and like what's going on with.
Speaker 1 (27:22):
Yeah, it's it's insane because I was like, it's crazy,
how simply advocating for people getting basic human rights, having
having like their literally constitutional rights of due process.
Speaker 2 (27:40):
Of you know, a phone call a lawyer.
Speaker 1 (27:44):
Full phone call, having access to a lawyer, simple things,
or even just just maybe not being tackled to the
ground and attacked to be detained, maybe not racial profiled. Yeah,
asking for basic things that are literally a part of
our constutionution is considered radical right now.
Speaker 3 (28:03):
And it's just like.
Speaker 1 (28:03):
Blows my mind how even when people are speaking out
about it, there were literally being seen as radical. And
(28:28):
it's like, did you never stand up to the bullies
when you were in school?
Speaker 3 (28:32):
Like what like this is not like you you didn't like.
Speaker 1 (28:35):
When you saw somebody getting beat up at school, Like
you didn't say nothing, You just you just stood there
and was like that sucks for you?
Speaker 3 (28:41):
For what Like what this is?
Speaker 1 (28:43):
I feel like for me, this is it's not I'm
not doing anything radical. I'm not doing anything out of
the norm. All I'm doing, is I care? I care
about the people around me, like bad is bad, no matter.
It's not about political affiliations, it's not about any of that.
It's about standing up for those that are being abused
and standing up for justice and actually caring about those
(29:06):
around you, just because it doesn't affect you directly, Yes,
why why do you not care?
Speaker 2 (29:11):
Like?
Speaker 1 (29:12):
Why would you? Why do you want injustice to happen
around you? And it's not just with when it when
it hurts my own personal community. It's like in general,
you know, like wrong is wrong no matter how you
look at it. I've always I've ever since I was little,
I've always looked at at like life as you know,
(29:32):
let people do what they're what they want, Like, let
that's literally none of my business, Like how people live
their own personal lives is none of my business until
it hurts somebody else, you know what I mean. If
you want to dress like a vampire every day and
like wear fings and like a hat, okay, cool, do
you yeah?
Speaker 3 (29:48):
Do your Yeah?
Speaker 2 (29:49):
I love it.
Speaker 1 (29:50):
But if you want to go and like bite people
as a vampire and like hurt them, then we have
some problems.
Speaker 2 (29:57):
You know, Unless people I did it.
Speaker 3 (30:01):
I mean, like, if you want to go by that
are not down to be your blood, don't take my
gluds unless you're you don't want it.
Speaker 2 (30:14):
And now for this astrology section.
Speaker 4 (30:18):
Okay, so obviously you're a Pisces. Do you know you're
rising in your moon?
Speaker 3 (30:22):
I sure do.
Speaker 1 (30:22):
I'm a Virgo rising and libramon.
Speaker 2 (30:26):
Yes, beauty, I get it. I get it.
Speaker 4 (30:32):
No, because and I feel like the Pisces, I'm all
three of your big three like work in tandem with
I feel like your life and your business there's a
lot of beauty and magic. And also like the beauty
and magic is is very concentrated and like direct to
where you need it to go. You know, that's so amazing.
(30:52):
I'm a Pisces rising aries, sun aries, moon and your
double Scorpio.
Speaker 2 (31:00):
Favorite thing about Reulisa's every time I see him, I'm
actually such a pissy. I say that to you like
seventy two times.
Speaker 3 (31:04):
Who I am?
Speaker 2 (31:05):
But like, one of my favorite things about Pisces is
that they're so loving, super sweet, super nice until you
piss them off and then they just blow everything up
like the Phoenix and X men. But the other day
I was we were having dinner and I was telling
you about this, and you were like, yeah, you tried.
Will you tell us how you tried stabbing your brother?
Speaker 1 (31:26):
So when I was a little kid, I had I'm
a very passionate person, so I feel like, I don't
know so pretty much growing up as a little Price's kid,
I'm very very passionate, and I'm just like want to
be included, and I'm so happy and excited. But then
my brother loved getting a reaction out of me because
I'm a hot mess.
Speaker 2 (31:46):
His son.
Speaker 1 (31:46):
He's a scorpio and he was older, so he would
just think it was hilarious. So then he would like,
I don't know, like play little pranks on me, and
then I would get so mad. I would like grab
things and try to like hit him with a stab
them with a flour or I would like try to
attack him.
Speaker 3 (32:02):
And it was just like an explosion of emotions coming
out in a not a good way. And so I
had to learn to like not now tame the water.
Tame I guess my.
Speaker 1 (32:18):
Brother would he would like, he's so balanced, like he's
always been. Even when I would react like that, he
would think it was hilarious.
Speaker 3 (32:25):
He was just like you're insane.
Speaker 1 (32:28):
But I've always been that, Like I've always been like
an explosion of emotions.
Speaker 3 (32:32):
But obviously now as I got older, I learned how
to how to control.
Speaker 2 (32:35):
I was telling her how like whenever any of my Pisces,
because ario like my when my lifetime best friends is Pisces,
and whenever she explodes, I literally just pull up a
chair and get my popcorn. It's like so theatrical. It's
not the same as other people getting mad. It's like, you,
guys are.
Speaker 4 (32:50):
Yes, my mercury is Pisces. I have like a lot
of Pisces place, and I'm also like a march airy,
so Pisces aries cups. So every time I see and
I'm like, hi, I'm part to be guys tuned.
Speaker 3 (33:04):
And I think that with Pisces.
Speaker 4 (33:06):
The thing that triggers that the most is like injustices,
like standing up for something that's not fair, standing up
for what's right, or like even when my brother would
get mad at me, it was over things like that
was your intention was cruel?
Speaker 3 (33:19):
You did that on purpose?
Speaker 1 (33:21):
It was it was like it was like you you,
this isn't fair now this person or I'm getting in
trouble for something that I didn't do like a you know,
so I think that that's I still have that today,
but not in that same way.
Speaker 3 (33:38):
Now it's fueled and more controlled. But that passion and.
Speaker 1 (33:44):
Feeling of needing to stand up for what's right and
having like the truth be yeah, justice be served is
still inside.
Speaker 2 (33:52):
I mean, you're heard here. First, guys, don't piss off
of Pisces or the shank you in the neck.
Speaker 4 (33:57):
And that concludes the astrology portion of the fun.
Speaker 2 (34:00):
Yes, well, thank you so much uch for hanging with us.
It's truly such an honor. And you know, I love
you and I'm gonna bother you later they hang out again.
You do have a big sale coming up, so by
the time this comes out, it might be over. And
by sale, I mean all proceeds of your company will
be going to helping immigrants right now.
Speaker 1 (34:21):
Yes, so on June twenty first, Diesels Girls and Kids
of Immigrants has partnered to donate one hundred percent of
our websites profits on June twenty first to organizations uplifting
immigrant communities. And we actually invited and opened it up
for other brands to join us. And we have over
(34:42):
one hundred and twenty brands donating their profits on June
twenty first, and it's just been really beautiful to see
all of the brands coming together and the majority of
them are small, like you know, community driven brands as well,
but they they are brands that don't have a lot.
Speaker 3 (35:03):
So the fact that they are donating one hundred percent of.
Speaker 1 (35:06):
Their profits is so meaningful and so valuable because that's
that's all they have, you know. So I think that
just shows how that that that quote of like the
less you have, the more you give, and it's so
true in our immigrant communities of maybe not having a lot,
but you're so so willing to help and give to
(35:28):
others that need it.
Speaker 2 (35:29):
Yeah, So by the time this comes out there, it
might be it'll be over by then, but definitely keep
checking in, keep checking in. The list of brands will
be out as well, So check in with those brands
and support those brands as well, because if you see
that they're already part of the change, they're probably going
to keep doing it. Anyways. But where can people find
you on social media?
Speaker 1 (35:46):
Yes, yeah, so at resource Curls on Instagram and at
resource Curls Hair.
Speaker 2 (35:51):
On TikTok, and they can find you at.
Speaker 3 (35:53):
Really Julisa Underscore proto Yes.
Speaker 2 (35:55):
On Instagram and TikTok too are the same. Yeah, and
she's a lot of fun to watch. Go ahead and
do that. And where can you find you?
Speaker 4 (36:02):
You can find me at Maya in the Moment, at
a y A in the Moment, wherever you scroll what
about You?
Speaker 2 (36:08):
You can find me at the Curly v Show on
Instagram or TikTok Thank you so coming to hang with that?
Thank you? Did you bring any goodies with you?
Speaker 1 (36:20):
I didn't today, but I'm going to mail them for sure,
well you.
Speaker 4 (36:24):
Know letters dry. Make sure to hit that subscribe button
to hear more episodes every single week. The Super Secret
Bestie Club podcast is a production of Sonodo in partnership
with iHeartRadio's Michael Tua podcast Network.
Speaker 2 (36:42):
For more podcasts from iHeart, visit the iHeartRadio app, Apple podcast,
or wherever you listen to your favorite shows.
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