Skincare Myths, The Jell-O Skin Lifestyle, and How Ava Grew a Brand Online

Ava Lee is the online content creator behind Glow with Ava. Ava pivoted away from finance when she saw a gap in the skincare and social media market– and knew she could educate people and make a difference. Ava got it from her mama, the OG skincare Guru, and now translates that into relatable content that makes skincare approachable and fun.

 

Ava Spills:

• what being a “third culture kid” is and how it shaped her career 
• how she pivoted away from finance and into skincare and social media 
• how she uses skincare to bridge eastern and western cultures 
• how she filled a gap in the online marketplace
• the best diet for acne and anti-aging
• which skin products are UNDERRATED and OVERRATED
• her thoughts on botox/filler/lasers 

… and more!

 

Follow Ava: @glowwithava

 

Products mentioned:

- EMS Device: https://myshlf.us/p-432074 (AVA10 for discount)

- Laneige: https://myshlf.us/p-463299

 

Instagram:

The Truthiest Life on Instagram @thetruthiestlife

Host @lisahayim

 

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Edited by Houston Tilley

Intro Jingle by Alyssa Chase aka @findyoursails

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:00):
M hm no. I feel right. Even when times gethart
and you feel you're in the due cusy, just how
beautiful laugh can be When you soph in your heart,

(00:22):
you can findly star to you're to see its life.
Hello everybody, welcome back to the truth its life. Thank
you for being here. I hope you're all having a
July July. July is the one month that I feel
like we actually all agree is summertime where we can relax,

(00:46):
go to the beach more, not feel the impending feeling
like we need to be working in a little bit
more permission to relax. If you haven't given yourself that
permission yet, I want to perhaps inspire you to take
that space to do something just for you to lean
and too joy a little bit more and really recognize
that this is like an international time before anybody goes

(01:08):
back to school where you can really just breathe really deep.
So even if it's just for listening to this podcast
for the next hour, take a big inhale, exhale out
the mouth, do it one more time. Let that breath
of fire come out, feel the release, feel the different,

(01:30):
and feel how different and empowered you can feel by
creating that just that breathing space, just for yourself figuratively
by actually breathing, and then literally what it feels like
to give yourself permission to relax. It's been a crazy
week over here. I actually got COVID for the first time,
which made my July a little bit less July. But

(01:52):
I'm on the other end here and I will share
that it was certainly not mild at all, but it
also wasn't a cold at know what the deal is
with this new strain that's finding those of us that
haven't had it yet, But I will simply unpolitically remind
you to protect yourself. Let's go back to the days
before COVID had all this like political charge and just

(02:14):
hear for me that it did really stink. And although
it's probably unavoidable if you've never had it before, at
the same time, do what you can to protect yourself
because I think this strain is really sneaky. And yeah,
it wasn't a cold. It was like intense body aches, fever,
and worst of all, isolation from solely which also I'm
very grateful to have some help during that time. Overall,

(02:37):
I'm on the other side and I'm feeling charged and
inspired despite some certainly dark moments that usually do a
company being sick and um of any type. If you've
been sick with anything and locked in your room, the
mind can certainly, you know, run in negative circles. But
I'm fighting through that and it feels good to feel

(03:00):
good on this side. Before you listen to this episode,
I wanted to prompt you with some thought provoking questions
to get you thinking about you and possible situations where
you may have been in a situation similar to our
guest and something that we can kind of all reflect on.
This podcast when I interview guests is meant to be

(03:20):
also about you. So the questions that I'm asking a guest,
always feel free to grab those and ask yourself. So
Ava is somebody who is what she calls herself, a
third culture kid living in America, but with lots of
different backgrounds as to how she grew up and what
her parents nationalities are. And as a result, I was
very curious how this person came to be so confident

(03:43):
in who she is. Right Like, when you hear her,
you'll you'll hear she just speaks from the heart fearlessly,
and when you have so much input of different cultures
coming through you. It might feel very confusing as to
how do I actually show up, and perhaps you don't
have a lot of cultures coming through you. Like me,
I'm pretty American through and through, and yet there have

(04:05):
been moments in my life where I still felt like
who am I? And it's really interesting because Ava talks
about different times in her life when she assimilated to
those who she was around, and as she's speaking, I
thought about moments in my life where I did the
same thing. When being around a group of people, I
started to act like them, to dress like them, to
speak like them, even though that wasn't really by nature

(04:28):
who I am. Now, a part of me recognizes that
this is only normal to the point where you know,
as humans, to survive, we must belong Outsiders right are
in threat of their lives biologically speaking, so to assimilate
is a very natural, normal, and possibly evolutionarily protective thing.

(04:52):
But we also know that when we are forcing something
it can feel really itchy, right like when we're just
not being ourselves. We deep down know that, So I,
just for a moment want to invite you to ask yourself,
was there a time in your life when you acted, dressed,
talked differently to fit in. Did you wear those different clothes,

(05:14):
did you talk and speak differently, use different words or
different way that you spoke, And just for a moment,
embody what it felt like to go back in time.
Maybe it's a little cringe worthy to feel what it
felt like to know that you weren't being you, but
continue to do that. Okay, great, Now that you have

(05:36):
gone there and you felt maybe cringely or itchy or
something negative about it, can you forgive yourself for a
couple of reasons, One knowing that it's part of the
process of learning who you are, trying on different clothes
literally so to speak, and figuring out what doesn't feel
good so you can figure out what does feel good.

(05:57):
And then I also want you to forgive yourself because
is it's somewhat normal in situations to have different parts
of you that are not the core you. In listening
to this episode, I just started thinking about how I
also act a little bit differently with my college friends
than I do my high school friends and my new
mom friends. I'm a different person than you know, my

(06:18):
friends that I've made in the last ten years of
being post college. You know, nutritionists, being a nutritionist with
my nutritionist friends, just giving some random examples here, and
I want to also give you permission to have different
versions of yourself that you display in appropriate settings. I
think by allowing ourselves to forgive the parts that do

(06:40):
not fit and also showcase different parts to ourselves in
different settings, we remain authentic and free to continue to
take form as to who we are. I'm so inspired
by Eva, because first of all, she's just hilarious, amazing,
so true to herself and making skincare something that is
fun rather and stiff. And I know that you're going

(07:02):
to love her just so much and probably be as
influenced as I am to buy everything that she says.
But I think that she's so much more than just skincare.
She's about somebody who truly has claimed who she is
and as a result stands out, stands out in a
positive way, stands out in a refreshing way. And I
want to remind us all that all of us have

(07:24):
that uniqueness that makes us us, even though our natural
instinct is to try and fit in. She's a beautiful
example of what can happen when we are fearless enough
to fit out for lack of a better word, just
the opposite of fit in. If you didn't get where
I was going there. Thank you all for listening and
I'll see you back here next week. Welcome back to

(07:46):
the Truthius Life Everybody. Today's guest is Ava from Glow
with Ava. Welcome. Ava. So excited to see you again
and sit down and talk to the creator of Jello
Skin Life and the girl that teaches us the best
skincare hacks on the Internet. Hi. Everyone, Thank you so

(08:06):
much Lisa for having me on your podcast and delighted
to be here today. I'm so excited to have you because,
as we talked a little bit before we jumped on
here an email, you and I have met in real
life in a very serendipitous way. I like to think
of it was a pre pandemic life. And the weird
thing about being a quote unquote influencer, I don't know

(08:28):
if you agree, is like sometimes you find yourself at
events that you don't really know why you're there. Oh yeah,
and for me, I can't speak for you. This was
an event for a sex toy. No hate on sex toys,
actually think that's a really huge part of wellness. But
they hired me to be like a mindful eating expert.

(08:50):
And were you talking about skincare there? Why were you
at this event? I honestly can't remember, but I was
surprised when I got there because I actually had no
idea that this was an event for a sex white
the skincare of him, which is why I went. But
that's how we met. We met there. I saw her,
I was like, this girl is cool. And since then,

(09:13):
I've watched your brand explode really and best of all,
I've seen your personality really come through in such a
genuine and authentic way. And that's really why I wanted
to have you on as a guest. You're not just
an expert or a skincare junkie. You're somebody who really
organically shows up as your full, quirky, funny self in

(09:36):
a space that I feel like is very serious to
a lot of people. Do you feel like the beauty
space is as serious as I think it is and
you're kind of like the one quirky one or what's
your kind of take on that I believe that. I mean,
you know, it's beauty and skincare shouldn't be as serious
as it is, you know, if we should really make
it a fun part of your life. And I think

(09:59):
what I want to translate through my platform is that
it doesn't have to be a charts not an obligation.
So I'm trying to make it as fun as possible,
because at the end of the day, if it's not
fun free, if it's enjoyable, You're not going to do it.
So it's kind of like teaching like my husband or
people around me, that putting on a sheet mash should
be something that relaxes you rather than you being like, oh,

(10:21):
I have to do this tonight. So it's kind of
making it a more like natural part of your daily
routine is what I'm trying to appreciate because that's kind
of like the ritual. But I grew up in um
and my culture. Speaking of your culture, it is a
little bit complex because you were born in one place,
grew up in another, and I will live here. So

(10:41):
what exactly do you mean when you say your culture?
You know, honestly, like it's it is kind of confusing
to a lot of people, even for me. So I
am typically um what what typically people call a third
culture kid, So third culture meaning that I am associated
to more than one culture, and that is three cultures

(11:01):
for me and a lot of my friends who grew
up with me, especially in high school, we all pretty
much consider ourselves third culture kids because we're from one
country but living in a different country because we're immigrants there, um,
but we're raised and taught by another culture. So my
story is, I'm Korean by birth. Both my parents are Korean,

(11:24):
but we immigrated to China when I was very young
because of my dad's job and growing up in China,
I was immersed by the Korean values at home, the
Chinese values of what I grew up in, and then
I was taught a lot of Western values in school.
So it's kind of like a very big immersion of

(11:44):
all different kinds of cultures. And to add on to that, uh,
in my middle school in high school, you would have
all of these immigrants. So my friend group was Mexican, Swedish, Australian, Malaysian, Korean, Chinese.
So it's kind of a like a molobum of all
of this explosion. But I think that's why I value

(12:05):
it so much. That's taught me so much on how
to be more diverse, learned about other cultures and be
just more inclusive, and I think that's the beauty of
like my upbringing. Yeah, I love that, but also sounds
like it could be confusing in terms of the big
question of answering who am I? I can never answer it.
But do you feel like you know who you are?

(12:26):
Because when I come to your page, it doesn't feel
like you don't know if your should be, you know,
super Korean or act more in line with Chinese culture
or Western values, like you just show up as you.
Was there ever a time that you felt more paralyzed
by all these different cultures coming at you. That's a
very good question, and I don't think I've ever shared

(12:46):
this really on the podcast or even like my platform
as directly you know now my dirties. So I finally
come to realize, like this is me. So I think
that's why what you see on my platform in the
last few years is very authentic and probably feels more
real because I've after going through so many changes, now
I'm realizing like this is a true me. I'm showing

(13:07):
us us, showing up as my most authentic self. But
you know, after growing up in Shanghai my whole life,
then came here for college in the US, and that
was my first time ever in the United States. So
even though I was raised by some Western values, like
the US is a completely different country. And I also
went to very white school in Notre Dame and it

(13:30):
was hard to fit in, like a lot of people
have never even left the country. On campus, it was
the only Asian girl on campus too, so I always
tried to fit in. And what I realized, especially during
school and after school, was I think I tried to
fit into be like them. So for example, if my
friends are from Boston or like the you know, the

(13:52):
coastal area, they would have summer houses in the Cape
Cod where literally Pulitzer, you know, Martha spin your all
of that stuff, And I think like I tried to
buy those clothes and dressed like them, kind of act
like them. I love football, which I've never even watched
football ever, but having gone to school like that, you
were kind of forced to, like really enjoyed. So I

(14:15):
think I like faked it until I made it in
a way where I I guess I didn't enjoy it,
but I try to pretend like I liked football a
lot more than I did, dressed in a way that
I wasn't really like feeling like my true self, like
me in a Lillipulitzer dress. I was not the vibe, right,
So I went through this whole phase. Even dating wise,

(14:35):
I was dating a lot of like white males who
didn't know a single thing about my culture either, so
that was kind of hard where once again to meet
their standards. I was becoming someone who I wasn't truly.
So I had a phase of platform like around ten years.
I think it really changed. The last five years was

(14:56):
when I met my partner. I started this platform, I
loved a job that I wasn't really happy and and
it's interesting because I never started this platform to find myself,
but in a way, by giving followers the content that
I feel the most relatable and natural in, that's how

(15:17):
I weirdly found myself too. Yeah, yeah, for sure, because
when I go to your page, at least in the
past six months or so, you know that I'm like,
my brain is most saturated with I see your mom
a lot, I see your partner a lot, I see
your sister a lot, and you're a lot of time
talking about like Korean beauty or your mom's beauty hacks.

(15:39):
So we're really seeing a window into like who you
are from your home, which is very different than the
places you went like school in China or Notre Dame
or you know those things. So it's kind of like
going backwards, but it's coming home to you, and it's
and I I've been talking to quite a few people,

(16:02):
and actually last week I was in Hawaii and um
I met a follower there who came up to me saying, like,
you know, I adore your content. So she was a
Chinese American. I adore your contents so much, and she
messaged me later on, and it really hit home for
me because I share a lot of recipes, for example,
and I share a lot of Asian recipes that I

(16:22):
grew up eating that's a combination of Korean and Chinese elements.
And I think this also relates to a lot of
Asian Americans who grew up in the US too, because,
especially with the a p I Month, a lot of
kids growing up maybe in like western neighborhoods, they felt
ashamed of bringing like Asian food to their white school.

(16:43):
It smells like you get bullied. And she was saying, like,
I love how you bring back all of these recipes
that my mom made for me that I thought was
so own cool and kind of grows and white to
hide myself from. But you're making it cool for us
and making our culture proud, and that just like it's
like my mission with my plotform where it's not just

(17:05):
about skinkcare, obviously it is, but stinkcare, makeup, food wellness,
all of these tips together where I can bring the
beauty of like the Eastern culture UM grew up with
to the West, which is where I live now and
probably will be for the foreseeable future. I am clearly
a basic white girl who grew up in a basic

(17:28):
white community and definitely can remember the Asians or different
minorities in my school who brought their cultural foods and
you know my reaction to it. And I had my
friends Sama Data on the podcast of one year ago.
I don't know if you follow her or know her,
but she's Indian American, I guess second generation, and she

(17:50):
spoke about the exact same thing where she would bring
her lunch to school and everybody would be like you,
what is that you know? Curry? And that it smells
you know? And now she is a cookbook off and
she's making all these things cool. Yeah, it's just the
same conversation. And I think the more we see it online,
especially in places of America that are predominantly white like me,

(18:13):
you know, I hope that my daughter has access to
seeing these other cultural food and not seeing them just
because they're different as like gross and instead like cool.
What are you eating? You know? And I think I
love that you said recipes because there is a lot
of from what I see online and I try to

(18:34):
really learn given that again, I'm white and all I
have to do is learn from your living reality. I
see a lot of people get upset about white people
co opting Asian recipes or any any other minority type meal,
and obviously there is we need to acknowledge where it

(18:54):
came from, especially because so much shame has been around
those foods in the West for a while. But I
also at the same time, I think that food is
a beautiful way to learn about other people's cultures and
it can be a beautiful bridge to bring us together.
Same with I guess skincare, especially because you know, you
said that your followers see you and they might not

(19:18):
realize that you're in your thirties. You look like you're eighteen,
you know, with that glowing jellow skin of yours, and
all of a sudden, your mom, who people might have
thought was weird or quirky for putting on all the
sun motion and skin and masks. You know, now everybody's like,
wait a minute, you actually have the secrets? What is that? Yeah? Exactly.

(19:39):
I mean, you know, growing up, I was such a
rubble because my mom was so good whether skincare routine,
putting on sunscreen all the time, and I just like
hated doing it. I never really did until it was
like I think, um skincare, I didn't four with sunscreen.
I never ever wore sunscreen. So I think I definitely

(19:59):
looked younger than out than I did ten years ago
thanks to really taking care of my skin. So that's
why I tell people like it's never too late to
start taking your skincare routines slightly more seriously, and like
thanks to my mom, She's taught me so much, and
now that I am more into taking care of my
skin now, I'm like finally, like, Mom, tell me all

(20:20):
your tips, like what are your tips with food? And
she really is like a living an example of what
I call the jellow skin it's completely inspired by her
because it's not just about just the skincare that you
put on, but it really is more of a lifestyle.
Tell me more about that lifestyle. Why is it more
of a lifestyle and not just like the products that

(20:41):
you slap on. Yeah, so you know how you always
like here, you are what you eat. And as we
talked about, like hydration is also very important. So it's
about like hydrating yourself and feeding your gut um, like
all the good fermentive foods and foods that are good
for your gut. How of antiopsens vitamins that can actually

(21:02):
keep their skin glowing from inside and out, and like
growing up my arm such a good cook, so she
would leave me the healthiest best meals for every meal.
And I think what changed was when I came here
for college and I was just eating burgers and pizzas
like all the time. That's when I got id. Yes,
like my health's just deterior and my skin like got
so bad. And now that I'm in like I'm much

(21:25):
older now realizing wow, like the way she really focused
on feeding the collagen, the vitamin's antioxidants, like there was
all thought behind all the recipe that she made for me.
So finally at this stage, now I'm going by time
Mom tell me our recipes and she gives she writes
back all these like handweally knows because she's no other
use technology. So there I'm taking these recipes and creating

(21:50):
them in video form or writing them to my followers,
just so kind of like romanticizing, making it better in
a way that it's much easier to digest, right and translatable, Like,
how how cool is that that your mom has all
this information and then you used to think it's weird,
and now you're like treasuring it and passing it along
to the internet, which you know we all want skin

(22:13):
like yours. So before we go into a little bit
more about all of your skincare expertise and all of that,
I recently learned on your website that Eva isn't actually
even your real name. So what is your real name

(22:36):
and why don't you use it? My name? My real
name is Juwan and in Korean, my grandparents named me that,
which also is pretty common in Asian fulture, where your
grandparents name you. It's the combination of Korean and Chinese
characters and two letters separately combined. It means I bring
a lot of happiness to everyone around me, because one

(22:57):
is actually circling Korean and circling China needs as well,
So it's bringing everything full circle. And I like that
part of my name because I feel like it just
kind of brings like the East and West together, which
is like my main motivation behind all of this, to
bring everything full circle. But um, the reason I did

(23:18):
change my name, well, I did intinnically change it my
legal name and everything, and my document is still my
Korean name. Well, when I came here for college, especially
Notre Dame, where people probably don't even know how to
pronounce my name at all, that's when I decided, um,
I should probably make it into an easier name. And
actually I was in Hawaii last week for my best
friend's wedding. She's like my best running for life. She

(23:41):
um I left going to college in the US too,
and she has a very similar name to me. And
she also knew it was gonna it was gonna be
a struggle. So she's picked an English name out of
nowhere and said, hey, I'm gonna be this name when
I am in college. You should pick one for yourself too,
So she was the one who basically told me, you
need to do this or else you're gonna have a
very hard time in college. And I became Eva. I

(24:04):
chose a few names and that became me, and I
thought it would be weird, but now, like the adjustment
time period wasn't hard at all, and it actually gave
me some kind of confidence when I came to the US,
where instead of having to keep readering this is how
you pronounce that, this is how you spelled it, and
going through all of that, I just honestly feel like
going through that process when I'm new to the US

(24:26):
would have been a little bit struggle and kind of
would have deteriorated my confidence. But because I actually I
actually really liked my new name Eva, I could tell people, hey,
my name is Eva, and it was a very catchy
and it really gave me a weird confidence boost. So
that's kind of like the name I stuck around with,
and that's the name behind my brand that too. Would
you ever go back to being and make sure I'm

(24:48):
pronouncing this right and d on, yeah, do you want?
I'm still do you want? You know, like half the
people in my life know me as Juan, for me
as Ava, so I go by both interest saying, okay,
I kind of like that because you get to have
like a little privacy between the real you if you
ever change your mind. I feel like Glow with Juwan

(25:09):
still is really awesome and it is also still you,
But I like that you kind of get to have
this privacy between like who you are with the sanctity
of your family. What does your partner call you? He
calls me Eva? He does, Oh interesting, because I met
him later in life and he's also Korean American, but
he's not good um a Korean at all, so that's

(25:30):
why he calls me just Drew Eva. I mean, but
he knows, like my my legal name, so whenever he
has a film documents, he does go by that. And
then if he talks to my parents ever, then your
first me as Jewel. All right, beautiful. So Glow with
Ava was a side gig. You mentioned that you had
a other job first. What was your first job? My

(25:52):
first job out of college was actually an investent banking. Fascinating.
It's crazy. It's not thinking about that that I was
in such a different industry. But I think coming out
of college, I just wanted to be in the hardest
job that I could ever get and really work hard.
And after I was in invest in banking, then I
a couple of years after I went on to go

(26:14):
into a hedge fund and I was there for a
little bit, and then after that I was thinking what's
next for me? And then I ended up going to
another private equity firm. So I basically did like everything
there was in finance, and then I was like, should
I stay here or not? But I don't think I
ever thought of leaving finance. If anything, I did consider

(26:36):
maybe going to business school, because that's like the track
for most finance people. You started in as a banking
then you go to another big fund, and then you
go to business school, go back to doing something very similar,
but you just have a bigger network from business school.
So that's honestly what I was going to do. And
I thought I was going to be finance until I retired.
I'm sixty, and this kind of came about like nowhere.

(27:00):
I also have never been good at technology at all,
never been like someone to do selfies, like I don't
even have like pictures from like before my glow with
David days really because I was never really like on
my phone as much, which is crazy that now this
is my full time job on my phone seven That
is really crazy because you're so natural at it. Yeah,

(27:21):
it's it's kind of crazy. My personal account, I have
like no photos. But what I did like is I
was always obsessed with skincare. So I would go back
to Korea once or twice a year, and then every
time I come back, I would bring back a full
luggage of just skink care and beauty. And that's how
I obsessed with I was with the whole idea, and
I think it's because growing up in China, there's also

(27:44):
that scarcity factor where I had to wait all year
long to go to Korea um during winter break or
summer break, and then that's when I get to like
buy everything I wanted. So that kind of played into
my obsession in a weird way. Even to this day,
I'm like, I go to Korea every year and I
get a lot of the stink you're gifting with my job. Still,

(28:05):
for some reason, when I go to Korea, I have
this like fomo factor where if I don't get there
right now, I'm never going to get it. I have
to buy everything, so I still come back with an
entire suitcase up, just random thing that I don't need,
but make an excuse for why I need it. It's funny, Well,
it's kind of fun to in this world where everything

(28:27):
you could add to your cart and Sephora and it's
at your house in two days, to kind of have
this place where you can't find it. You can't even
find a lot of the Korean products online. Like, it's
really the thrill that the Internet kind of took away
of going somewhere far away finding what people who have
studied skincare for years and years, you know, finding their
secrets and then bringing it back. And since you only

(28:50):
get one or two chances a year to do all
that digging, it's like like my thing that no one
can get on Amazon. Yes, yes, and and it really
is also still like bridging that culture that is part
of your mission, whether like topically or a little bit
more deep down, which is to bridge our cultures together.
And this isn't stuff that you could find online. So

(29:13):
by being like this is an amazing ingredient the people
in Korea are using, like you are peaking interests and
educating and showing a little bit more window into how
people live. You know, I don't know. I'm all about
like ways that we can come together, whether it's through
food or skincare and learning from you via those trips
and what you bring back Like it might seem silly,

(29:35):
but there really is deeper meaning to it all. So
at what point did you transition out of investment banking
hedge fund world to Glow with Ava full time? Because
I think when I met you, which was I believe
it was twenty nine, were you fully glow with Ava
then I may have just left. It was such a

(29:57):
long time ago, and now I think about it, I'm
upset with anybody who like soared during the pandemic, because
I like plummeted during the pandemic, and I love that
some people just like found themselves while others lost themselves.
I guess like me, um, but I feel like you were.
You're a true pandemic success story. I was because I'm

(30:19):
like extra for I needed to do something. I had
to be talking to people because I didn't have that
in me anymore. Like the one thing I did was
talked to the camera. So that was how my extra
fertness came out on camera, where I was just like
doing funny things and I never thought about even going
on TikTok until the pandemic hit and I was like,

(30:41):
you know what, I'm just gonna start doing this. And
that was when I was like, this feels like my
block warm everything made sense. Does TikTok feel more like
home for you than Instagram? It's weird because TikTok videos
are more home for me, but the audience connection. I'm
much more connected to my Instagram audience because of the
worried people know me more who follow me on Instagram

(31:03):
because they see my Instagram stories and I'm like, no filter,
I share everything and everything. Yeah, it's different, but anyway,
it's going back. I was in private equity my last job,
and one day I was on Instagram and I think
I was just seeing a lot of the shelfies. This
was like four or five years ago when pictures of
like all your skincare arranged really beautifully on the shelf

(31:24):
was like the big thing, and I was thinking, like,
I have a lot more stuff than I don't even
have enough shelf space for all of my products. You're
thinking I found a gap in the market then, because
these were just pretty pictures, but the caption was just
like shelfy or you know, there was like no instructions

(31:45):
or like guidelines on how to use them. And I
didn't actually like the concept of shelfies because like, what's
the point of having these when people don't even know
how to use it? You know, it's not just for vanity. Yes,
that is pretty nice to look at, but I felt
like just basing on my friends and people, they just
didn't know how I went to use a toner serums.
What's the point of having like five moisturizers on your

(32:07):
shelf just to make it look pretty when you don't
have to spink your routine. So then I was like,
you know what. And I'm also, as I mentioned, the
very bad technology, not gonna take photos. My pictures are horrible,
but we blame your we blame your husband for the
bad photos. But I felt like I could be the
person who can teach people, um how to use them.

(32:28):
So that's what I started doing on Instagram stories, and
I think that's how I grew more because people really
like my stories, and people were referring other people to
go look at my stories to see how to use
a sheet mask. For example. I never really posted that
much on my feed because I was terrified anyone and
my job was ever going to find me okay, So

(32:50):
Glow with Eva was like a secret. It was it
was a secret. I blocked everyone at my firm. I
have a few friends that started their Instagram accounts and
locked everybody that they know. What is that about? Because
that's unrelatable for me? Well, because I just didn't want
like them to think I was focusing on the psychic
on my job. I was still giving to my job.

(33:13):
It was just more like I was waking up super
early appreciating all my content. And then there's like apps
where you schedule it to go live at a specific time.
So that's everything I did. Weekends, I shot everything and
then every day, like Monday, Wednesday, Friday noon, I would
have the safe drafts go alive. Do you still do that? No?

(33:36):
I feel like you were able to use your analytical brain.
Even though we look at your page and it's not
like anything about finance and stuff like that. I feel
like you are very analytical and planned and are able
to kind of like figure out where things go, which
I don't know. That's one of my biggest flaws is
like my lack of organization and planning but I feel

(33:57):
like this has allowed you to really soar. I think
I'm also a Virgo. So is my daughter birthday mind
September eleventh? Oh right, I actually knew that from yours
your your ten facts about you. My daughter is August
and I thought that she was going to be a Leo,
but she's a Virgo. Now I'm like, who are these

(34:18):
Virgo people? But okay, tell me more, tell me more.
So as a Virgo, I am a perfectionist with everything
and kind of crazy, so everything has to be completely
planned out. Anything goes out of my plan, even if, like,
for example, I have a lunch today and someone cancels
on me last minute, then I feel like my entire
day is ruined. So now I now I plan my

(34:40):
entire day around this canceled lunch I have, and see
like exactly how I do even like hair washed days,
the amount of makeup I point on, every single detail
is that planned to the minute? What TikTok? I'm when
the filming like, but I don't write everything down. It's
just like all in my brains. My brain is just
like literal mess at all times, but in a very

(35:05):
organized way, clearly because I've got it all up there too,
but then it just lives there and never makes its
way into the universe. Yeah, that's kind of it. You
would think like virgos because they're very organized. Their house
is also very organized too. So I've met a couple
of virgos where some people their drawers are like organized

(35:25):
by every color all of that. While as the opposite
for me is when it comes to work, I am
crazy and I'm so organized, but when it comes to
my personal life, I let loose. Okay, all right, Well,
note to self, never make lunch plans with you and
cancel because you're entired. Day, maybe week are going to
be thrown off base if someone cancels on me, I'm

(35:47):
so fine and I'm just like, oh okay, and then
I move on to the next thing. But I would
like to have some of your like task oriented brain
in my brain because you really maximize time and most
importantly maximized I feel like your energy. Like you said,
like you plan your hair washed day. When you plan
your hair washed day, what does that? What does the

(36:08):
hair washed day look like? That's going to be different
washing my hair than I know. I can plan this.
This This is kind of content So because you're often,
So I'm like, okay, now that I'm washing my hair,
that means that I'm going to style my hair. So
that if I style my hair, that means the next
stack can shoot all of these videos before I saw
my hair. That means I can do all these videos

(36:30):
around hair mask hair oil, skincare with you masking and
hair turban looks like it's the whole thing. So like,
that's why. How often is is um hair washed day?
Mind once a week, You're pretty often, like I actually
do every other day. Okay, So you've got to really
think about what's going on before after before after yes, okay,

(37:00):
So when did Instagram, TikTok, Glow with Ava in general
become your main gig? When did you come out of
the closet and share this is what I'm doing. I'm
no longer doing finance. I actually have a very non
traditional path because a lot of people will they quit
their regular nine to five after they started making some
money on social media and they see, oh, I think

(37:23):
I can make it work kind of thing. For me,
it was the opposite, because I love doing Glow with
Eva so much to the point where I was thinking
of leaving finance to become to go into the skincare company.
So like I would have wanted to work for another
skincare company as their marketing director, but it's not easy
to make the pivot industry to industry. So I was like, Okay,

(37:45):
I'm gonna go to business school. So I decided to
leave finance and go to business school. But I left
a little early just because I wanted some time to
really focus on Glow with Ava, but also write my
applications and everything. So I leve finance before I was
making zero money by the way, I didn't know how
to monetize anything. And then in my applications, you have

(38:06):
to be very specific in business school applications, so I
was writing, Hey, I want to be the global marketing
director for this one specific careeran skankier company that I adore.
What's I called Let's give them a shout out? More specific? Okay, Yeah,
so I wanted to work there. But then while I
was applying to business school, I end up getting a
job there as a very very junior role. So then

(38:28):
I was like, why am I paying three K to
go to business school and I already got and my
way into the company as long as I have one
way in then I knew I could rise to the ranks.
So then I dished business school. But then I ended
up even turning down that job because at that point,
it was around six months into quitting finance, and I

(38:48):
was like, you know, I really love this, So something
in my gut told me I could make Glow with
Davia work somehow, And then I kept going at it,
and I don't think I started monetizing over a year
after that too. And what's it like to now see
yourself as the face of some big brands? I remember

(39:08):
I think it was on Sephora's website last year. Yeah.
I was looking at the brand Pharmacy, which I I'm
no skincare expert, but I've got my you know, staples
that I like in pharmacy brand I love, and I
was like, I think that's Ava. Oh my god, Ava's
made it go Ava. It was so exciting for me.
It was big for you too. M hmm. It was

(39:30):
very big. But that was like also, that wasn't paid
at all. That was very organic video that I posted
on YouTube because they love the products so much. Oh,
they found my YouTube and they just just snipped it
out and then they pen on Sephora, which they should
have told me about. Yeah, I was like, wait a minute,
they used you should have gotten paid for that, no usage, right,

(39:51):
there was your payment, But just the fact that I
could be on a page was enough for me. Okay,
all right? And what was it like for for your
mom to see you make it in America? But you
know in this she was so proud of me when
I was in finance, and she never thought I was
going to leave, and even when I did lead, she
thought I was going to go back. So she actually

(40:12):
didn't really even tell her friends that I love finance
for over a year. And then now that she kind
of seems to know that I am a little bit
more of a big deal than when I first quit.
Now she's like loving it because I give her so
much Reskin here too, right, he's like the biggest supporter.
And honestly, thanks to my mom because a lot of

(40:35):
my content is based off of her. All right, she
is really the inventor of the Jelloskin lifestyle. We are
just emulating everything she's done, right, I'm just like coppying her.
All right? Did you always have good skin? I mean
to me, you have good skin? Now, but no, oh
my god, my high school college, there was not a

(40:55):
single day when I didn't have a pimple in my life,
not a single day. Yeah, I can't think of a
single day that I've ever not had a pimple. Do
you have no pimples? Now? I do get some, But
like in high school, it was like bad it was.
It wasn't just one pimple. It was like pimple everywhere situation,
rightly one or two here and there. But back then
it was a combination of me not caring about anything,

(41:17):
being on the sun never everywhere in sunscreen, you know,
beating so much sugar, all of that combined not sleeping. Ever,
So in your experience when it comes to diet and
skin care, I feel like there's a lot of myth
verse fact. Would you say that what we eat has
a big impact on acne specifically? I think so, I

(41:39):
honest sleeping so, But I mean you can't really forego
the fact that, like some people just have really good
skin to begin with. Like my sister, for example, has
never had a pimple in her life, so she's she
has a very different experience for me where I honestly
think I'm so just skin care because I had a
bad skin. Because she has such skin, she doesn't actually

(42:01):
do not much skink care because she just needs to
You guys make like makeup videos together too, though, so
it's not even a makeup because she has very good
skin to begin with. Right for me, I was never
into makeup because I was just focused on curing my
skins so that I can wear better makeup. Now that
you're in your thirties, is it more about acne or
anti aging? Do you have any pigmentation problems? Like what

(42:24):
are your core things that you're always working on? Is
pigmentation really? Bots? And anti aging? Gosh, the anti aging
really kicks your ass when you're in your thirties. It's
like I did nothing and then my face was like, well,
you're going to pay for it now, No exactly. And
I just was in Hawaii for a weekend. I come

(42:45):
back and like, my face just looks different. I have
makeup on now, Like you have different sun spots, I
mean so many sun spots. Just stull. Really, I looked
at myself in the mirror and I was like, this
is not but me. When it comes to anti aging,
I have personally found lots of success with topical products,
but I feel like most people do agree that food

(43:06):
for acne there's a role. What about foods for anti aging? Oh,
anti aging especially too, so for athne, I think if
you already have acne prone skin, just kind of toning
it down on the dairy like cheese, milk sugar does
help a lot. And then for anti aging, eating foods
that are naturally high in collagen for example, and anti

(43:28):
austins I think really helps. So you know, think of
your fatty fish like they'll make a three salmon bone
rof and my mom makes once again like that's her thing.
So a lot of berries that have the collagen and
the anti auxints, oysters for example, and just eating real
foods too, which I need to do better, but I'm

(43:49):
getting there. When we look at you, I feel like
we'd expect you to be eating like all fruits, vegetables.
I know you're big into like sea moss gel. Right, Yeah,
it's fine, because I guess I need to put more
about me eating pizza. I do openly tell people that
my favorite food is pizza, though I feel like I've
seen you eat pizza enough times that I know that

(44:10):
that's a big part of your life. It's but that's like,
that's what I called like my seventy three lifestyletain right,
I said, mostly it's seventy because yeah, seventy percent of
the time I'm eating my smoothies, my vitamins, all of that,
but thirty percent of the time I am inhaling pizza
and sugar. I think this is what makes you relatable
and real, and like I said in the beginning, like

(44:32):
we look at skincare beauty gurus, I feel like it's
very like statuesque and perfect and seeing you as your
real self so many like I feel like you really
showcase the less serious, more real side of you that
captures us, because that is the reality. We're not always
eating smoothies and you know, vitamins and all the phones.

(44:53):
I'm not as model, if you know you are to me,
I feel like you had this really funny post. I
can't even remin member. I should have gone back before this.
We're like you were on some sort of a work
trip last year, and I don't know if I made
this up or not, but like, were you dressed up
as a hot dog? Oh my god, no, I was Wait,
are you talk about Halloween? What were you for Halloween? No,

(45:14):
I was I was a character from Squid Games. Okay.
Last year you were like in California. I feel like
it was a work trip. Oh my god, yes, no,
it was my birthday trip. It was your birthday. Okay?
Were you a hot dog? Was it something else? What
was it sushi? I need to pull that picture up. Yeah,
I was on a sushi boat. You were on a
sushi boat. But it was thought it was a hot

(45:34):
dog because my friends for top sticks. That's a big difference.
I hope that I didn't confuse a hot dog with sushi,
but I remember just thinking the same thing, like this
girl is funny, like you're most people are posing in
like a sexy bikini and showing off there you can
said their fitness model body, and I guess you were

(45:56):
a roll of sushi. But it was it was excellent
content that really my memory was a little bit off,
but it stayed with me as Eva is a real one.
Keep ava close, thank you. Okay, So can we like
pick your brain on overrated and underrated products and why?

(46:18):
And I'll just like name a few and you tell me. Okay, Okay,
Well I feel like I know the answer to this
one already. But sheep masks, she masks. You may be surprised,
but I think they're overrated. What, Yeah, I do it
a lot. I know that's part of my whole content.
But they're absolutely overrated. Really Why because I think I
can make them at home by myself. Okay, they'll give

(46:40):
it a lot. I do make it a lot on
my home. At home, I've done a lot of content.
Maybe I haven't seen it, but I do make it.
But when I'm traveling and stuff like, it just is
really convenient, and it is part of my brand because
I'm always be masking. But the component behind this me
sheet masking is just to emphasize you've got to hija
your skin right right right? You hydia your skin up

(47:02):
for most people is to throw on a sheet mask
and just leave it there instead of having to rob
your face with the serum, moisturizer, all of that stuff.
But yeah, it is overrated. Interesting didn't see that one
coming in my world. I feel like they're underrated because
I don't do them a lot, and then when I
do them, I'm like, oh, yeah, this is what my
skin has been asking for. And the day of my

(47:24):
wedding I did a sheet mask, and I didn't sleep
the night before, and I feel like it really came
to my rescue. And I don't give them enough credit
for like plumping me up when especially people who have
don't do with us much a simple eye mask where
sheet mask really doesn't wonders. But like the idea of
that is literally just hydration and love recutration in that's it. Okay, alright,

(47:46):
do that with a serum. Okay, what about retinal products renal? See,
I think it's in the middle because I know so
many of the benefits, but I think it's overrated again
cat because I never my mom has never used redinal.
By the way, that is also another factor because in
a lot of Korean skincare, you don't flying redinal. It's

(48:09):
only a very recent phenomenon where because of the Western
demand for k beauty and redinal now they start to
formulate a few retinal products. But still to this day,
I really liked relying on gentle ingredients because I have
very sense of skin, so I have I can use
maybe like three redinal protists that doesn't really irritate my skin.

(48:30):
But now that summer I'm probably not gonna be using
redinal a lot again because it really makes it really
more sense of to the sun once again, right, so
coming from sense of skin No, but I do think
if you have a lot of athne, then you can
use prescribe retinal and I know that that just wonders
for a lot of people. And what would be a

(48:51):
more gentle alternative to retinal that you are more likely
to use or your mom is more likely toos? I
like using you know, like ingredients that how with anti
aging peptites. Gin Sing for example, is like a super food,
So putting jen sing on your face specifically, not products
like gining for infused skinccare products for example. Okay, so

(49:12):
that's a lot of the Korean skincare products that help
with anti aging because they're so rich in antioxidants. Is
that then, yes, exactly fascinating. Okay, what about hyaluronic acid.
I've heard mixed things about this one tra underrated. Every
single person means a hi ario acid serum or mestizer.
It's the most products that are hydrating. Now you know,

(49:33):
you think, what's what's your favorite? Hyaluronic acid is actually
muturo gena and loreal. Wow, Like it's it's drugster. I
just really think it's a good product, especially because all
skin types can use it and all age groups can
use it. You can be seventeen and you can use

(49:54):
the same loreal product as I do right now. Even
in your thirties, forties, fifties, you can use the same
because it's just a simple ingred like a simple higher
loriaposterum is just to hydrate your skin. So that's what
I'm saying, Like you can just literally use a bunch
of that and use it kind of like a sheet mask.
All right, And what about toner in general, I'm super
confused about Towner. I love. I cannot not have a

(50:18):
toner in my routine. Tell me why, because it's like
the base step for putting on anything else and for
someone with really dry skin too. As soon as I
wash my face, I need to go in with at
least one layer of toner to make sure, like not
all the moisture is like out. Okay. I feel like
the name toner really has just thrown me off for

(50:39):
years because it doesn't do what you'd think it would do. Yeah,
And I think that's a problem in the US marketing
industry because a lot of Traditionally, towners in the US
have all been associated with like alcohol and like drawing
right and used by people who have more like acne skin.
But the ton or in the Asian Korean Keep beauty world,

(51:01):
it's like very hydrating. It's like full of higher Lord
the acid. Usually which tone or do we need? I
like the Linage one? What okay, I don't know how
to ms dreiser. It's keep one, but that one is
also one that can be used by like men who
don't want a lot of steps because it's very lightweight
but very high dirty at the same time. So that's

(51:23):
why it's called a toner and moisturizer in one because
technically you can just do like two layers and call
of a day, especially if you're lazy. And what about
the technology, Like I saw on your TikTok you posted
what Mary Fitzgerald from selling sunsets to use this like
my bo okay, that was device? What's it called? It's
called an E M S device, So okay, I don't

(51:45):
know if you've seen recently, like there's a ton of
raised around microcurrent devices. Yes, like it's base for example.
So I love the new face. You just have to
be very, very consistent with it. I have right here.
Oh huge that because I was about to buy it
before a call, but I just wanted to hear the
words out of your mouth to solidify that I needed

(52:05):
and use code. I think it was Ava ten. I'm
not sure it's on your tiptoff. I have to put
it in the videos so I don't forget um, but
I believe it's something like that. But seriously, this is
even more powerful on the new face. New face is great,
but it is very powerful because with the new face,
you don't really feel it on your skin, like you
need to have gel to activate the currents. That's the

(52:29):
most important part. You can't jump it on dry skin.
You can't really use it with a lot of like
normal skincare, even the very thick face of chill for
this your face for both. But after you have that face,
the new face, if you use it, you're not gonna
sense like much tingling or anything. But this is a
device that is still on the microcurrent family, but it's

(52:53):
a new technology called the e M S and it's
a lot stronger. So you see faster results than the
New face. Don't you feel like I'm a great candidate
for it. Just taking a look at all of this
which is here down below, which can be lifted here
this one. We're really just like sometimes we'll kind of
feel like it's shaking your face, so some people may
get intimidated it. I know, I got this for my

(53:15):
mom for the first time, and she was like, oh
my god, what is going on? But now she's obsessed
with this, especially during quarantine and stuff. She was just
like using it all the time. And I'm like, Mom,
you're not supposed to use it for an hour a day, Okay.
She she's the jellow the jellow skinned lifestyle. You commit
and you commit and you commit. Mom, you're doing too much.

(53:35):
But this is a very very powerful tool. And I
was a very surprised and Mary was using this it's
mostly kBT, I am. I wonder how she found it.
I wonder how I found out about it. Knows she
does look good. She does look good. It looks very
good for all of our listeners. I know you might
be surprised, but I'm a huge selling Sunset fans, Like

(53:57):
I don't watch a lot of TV, but like selling
Sunset new season. Evan knows leave me alone. I think
about Christine all the time. I know I'm going off
on a tangent here. Do you know how old Christine is?
I feel like she's thirty? Hold on, hold on just
one second. Here, Mary's definitely older. Mary's older, She's got

(54:18):
older kids. This conversation is taking a very non truthful
with you. I don't watch a lot of reality TV
at all. Christine's thirty three, thirty three, right, Okay, she's
my age. She looks a lot older. I feel like
the me, but like her skill is the makeup, the botox,
it's all like doing it. Speaking of how do you

(54:39):
feel about skincare injectables such as botox and filler. I've
never gotten it done, and I don't think I want
to do it soon. Okay again, because my mom has
never gotten She got her first botox last year, so
I'm like, hey, if she looks that good, maybe I don't.
But I know with my job, I'm going to be
forced or not forced, like coerced into trying it. So

(55:00):
I'll definitely try it just to see how it is.
But if even if I try botox, I think I'll
get in like the most most micro dose amount ever. Yeah,
because my worst fear is looking like someone who's gone
filler or botox at right. Yeah, yeah, yeah, I hear you.
That's why I'm, like mom a device believer than injecting

(55:21):
something in my skin totally. I kind of fluctuate between this,
like I'm a very lazy skincare makeup girl. I like
to do the least, so like I haven't had botox
in two years, and I have a lot of mixed
feelings around the whole topic of it, for health, for
like setting an example for other generations, transparency around it,
all of that much very loaded conversation. But I will

(55:42):
say I kind of struggle with these things that like
fix for the time being, Like you get botox and
you don't have to you don't do you know, your
micro current facials every day versus something that requires labor
every day and time and and all of and all
of that. But obviously the safer option is going to
be the I think, like the micro current more topical things.

(56:04):
Will you do things like lasers? Oh, I've done it before,
I love it all lasers. Do you have a favorite laser?
I did this laser for um like brightening. Not the
side effect was to brighten because it increases a cauldron
production in your skin. But I did it mainly for
like a lot of the spots I had from my
early twenties, So it did it did help. But the

(56:27):
thing with lasers like it kind of helps when you
get it all back, like I got a lot of
it back already from Hawaii, so that's the only thing. Um.
But even with your intensive some block regimen, it still
comes back so prone to dark spots and pimentation. I
think the heat really like does something to it also,
which like I love being in the heat, but my

(56:47):
skin is like, no, you cannot like, yeah, we don't
like it. We don't like that. Lasers are great, Okay,
I'd really like I wish do have a great laser
person by the way in New York City that you
could I went, oh, Henry, what's his name? Dr Michelle Henry?
Laser you? Okay, Dr Michelle Henry. We will be checking

(57:08):
you and your lasers out all right. So one thing
I really love about you as a whole is that
you are an optimist and you clearly see the sunny
side of life and find ways to bring humor to
the mundane. I feel like the online world can be
really heavy, how do you stay optimistic in a place

(57:29):
that can be vicious either to you or just everything
around you can kind of really bring you down at
least I've experienced that. That's funny because I am a
very big optimist, while as my husband is more like
anal I wouldn't say, like a little bit more pessimistic
than me. So he kind of usually admires the fact

(57:50):
that I'm like always happy, and he calls me like, oh,
you're always an able and because everything is perfect and
happy even though they clearly are not. And he always
says like, I wish it was a little bit more
like you. But I think like, even despite that personality,
when I first started on TikTok, I was like, what
is this, because like the comments are just so mean

(58:12):
and rude, not just to me, but like I see
some of the comments and like other people's videos too,
I'm like just just just like, why do you want
to bring this much of a negativity to people who've
never met in your life before? Too? But I think
what I at first of its first, So I started
stopped taking comments to begin with me and because they
didn't even want to read them, because I knew that
would bring me down. But now at this point, you know,

(58:34):
I truly still love the work I do, and I
do with the best of my intentions. I'm not here
to offend anyone. So if people do have something negative
to say about the genuine content that I do put
out there, I just say thank you. You're helping with
my engagement by putting in a comments in my video.
And they must be in a bad place to bring

(58:56):
more negative energy into someone else's space, So in unless
it's something super bad, I try my best not to
let it bring me down, and I've gotten so much
better at it, so it's been good. It sounds like
they're kind of the separation between your work and who
you are, and so when you read these comments, you're
so proud of your work that it's not going to
affect you and you've got some good boundaries in place

(59:20):
and token white lady here, but I'm very aware that
being Asian and New York City has become more threatening.
Is that something that you have experience living in your
own city? And do you feel safe in person and
in line these days and online? Very couple of months
ago when this is first breaking out, This is I

(59:41):
think six months ago when they were like every single
day where there was something happening to an old Asian lady,
you know, and I'm just like thinking, like what did
my mom was here? That was the biggest concern because
for some reason, I thought like this could happen to me.
But I always thought this would never happen to me
until like a few months ago, my friend's friend who
was living like two blocks away from me, she got

(01:00:02):
like some holder by her hair and like trying to
like slam her on the floor some same age as me.
That's when I got really scared. Um. So I've just
been taking a lot of precautions, for example, taking ubers
whenever I can, having all the safe tools with me.
But I don't know, I think it's gotten a little better.
Maybe it's because it's more about where there's been more

(01:00:23):
cops around, but it is something that really should raise
a lot more awareness four especially in a city that
like shouldn't it should be safe to live in New
York City for sure? And online have you experienced anything
like that? I know, you know, you have such a
big audience over a million TikTok followers, and people can
be vicious. They're like just me and like Asian comments
here and there. But are you trying not to let

(01:00:45):
it get to me? Because I don't think it's like
a negative comment against me or my personality. It's just
my parents, so you know it's not okay, But I'm
trying not to let it get me. I got one
like yesterday to which AM like, you know what's it's okay,
you just keep trucking. I like it. Yeah, but you
shouldn't have to be a victim to that. And I
think it's important for people to know the realities that

(01:01:07):
are not their's because we all need to advocate for
you and create a safer world where we can all exist.
So okay, wrapping up here, for anybody who is wanting
to bring their voice online, you've clearly been super successful
and hyper successful these last few years. Would you recommend

(01:01:29):
that people niche down like you do, or would you
say that you can do whatever you want online and
it can and you'll still be successful. I think we're
in an age right now where you can post any
kind of content and there will still be an audience.
I know when I started, I was very very much
more skink here, but now I come to a point where,

(01:01:50):
like I can tell about anything I want. You know,
it could be a very political issue, or it could
be like something as small as a specific brand of
sheep mask. It kind of goes a full spectrum. But
I think from all of this, what I learned, especially
from seeing other people's content, is that as long as
you have one thing that you can do is slightly
different than someone next to you, then you can make

(01:02:12):
content out of it. That's I love that. I love that.
And my last question for you is if you could
develop your own skincare product and it was like everything
you needed in one what would it be? You know,
I get asked this question is so much and if
I'm going to launch the skincare line? Uh huh? And
the answer is no right now because the market is

(01:02:35):
very saturated. There's a new skincare line launching, Every celebrity
is launching and skincare line. So I just don't think
there is a need for me to launch something. If
I do launch something, it has to be something that
is very different than what is existing. For example, it
has to be something like an e M S device
that it goes further than the existing by curd current

(01:02:58):
device with proven benefits. So right now, I just feel
like there's everything that I need. If there is a
product that can mimic botox, there we go. There we go.
A product that can mimic botox with lasting effects for
three months or longer, but not an injectable. You will
invent it, then I'll do it well. I will be
the first one to sign up for that. For anybody

(01:03:19):
that doesn't yet follow Eva, I'm going to link her
information below on Instagram, TikTok, and YouTube because you have
lots of great content on all three platforms. So thank
you for showing up online, living your truth, fust life
and sharing it with us. Thank you so much, Lisa
for having me. This is very fun.