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April 22, 2025 44 mins

What happens when creativity meets business? Coco and Breezy have built an eyewear empire, a thriving music career, and a personal brand that defies convention. In this episode of Wealth Break, Rodney and Travis dig into the twins' journey—how they turned Myspace fame into a global business, navigated financial setbacks without ever calling themselves "broke."

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Speaker 1 (00:00):
Hey, I'm Rodney Williams, co founder of The Wealth Break,
and let's get real for a second. Ever felt like
real wealth building strategies are locked behind closed doors, only
reserved for the people with special connections. Trust me, you're
not wrong, but we're changing all of that right now.
The Wealth Break isn't just another podcast. It's your all

(00:22):
access past the genuine wealth building knowledge.

Speaker 2 (00:25):
No gatekeeping, no confusion.

Speaker 1 (00:27):
Jargon, just real talk, powerful strategies, and transparent conversations designed
for people like us.

Speaker 2 (00:33):
Because building wealth shouldn't feel exclusive.

Speaker 1 (00:36):
If you're loving what you're handing today, just wait until
you check us out at the wealthbreak dot com, where
you'll get bonus content, in depth expert takes in a
community of knowledge committed to leveling up. Ready to break
the cycle, Your path to real wealth starts now, visit
wealthbreak dot com and let's get it.

Speaker 2 (01:07):
Welcome to the Wealth Break.

Speaker 1 (01:09):
This is where we unlock stories of financial success, pushing,
breaking down odds, being yourself and ending it in a
way which we hope closes the wealth gap. Today's episode,

(01:29):
I'm actually really really excited. That's an incredible conversation about
creativity and being your authentic self. And how do you leverage, Like,
let's remove the fact that maybe business and financial success
is here and creativity is over here. Let's merge it together.
And who else but to talk about these things then

(01:50):
Coco and Breezy, two wonderful entrepreneurs, creatives, artists, designers, and
you name it so great episode, can't wait to talk
about it? Are you excited?

Speaker 2 (02:02):
I don't know for you. You know, I look at
my life and I'm exhausted, like we work hard.

Speaker 1 (02:06):
But then sometimes I go home and I look at
them flying around, bags in the bags, and you know,
I'm like, that's I can go, I can get up,
I can don't do whatever I gotta do.

Speaker 3 (02:21):
On the flip side, I get tired of looking at
that because I know how much we travel and it's
nowhere near scratching the surface of what they have to do.
Man's it can be exhausting, but it is inspiring because
at the end of the day, when you want to
just kind of just sit down and relax, you know
somebody's going harder than you, and that's what's important, and
that you need that type of drive around you to

(02:43):
continue to keep you motivated.

Speaker 2 (02:44):
To keep going.

Speaker 1 (02:45):
It is, it's been motivating, to say the least, to
see the multiple roles for even someone like ourselves, which
at one point in time I thought I was a workaholic,
but then I'm like, I'm the kinda not I Actually,
you invested in the things that I think you care about,
and when I think when you care about it and
it's purpose, it doesn't necessarily always feel like work, right,
because I don't think this.

Speaker 2 (03:05):
Really feels like work. No, going to DC feels like work.

Speaker 3 (03:08):
Yeah, you know, some of the conversations we have to
have feels like work.

Speaker 2 (03:12):
But there's learnings and all of it.

Speaker 3 (03:14):
Right, We're learning how to navigate spaces that we never
really thought that we would have to. And what I
would say is we become a lot more dangerous because
we now are being exposed to and being made aware
of worlds that we didn't know exist, and it's just
making us much more multifaceted. So yeah, I think that
when I find myself up at twelve thirty at night working,

(03:37):
it doesn't necessarily feel like work, and that's exciting, and
I think that's that should be the goal. I think
balance for people is different, right, you know, for me,
I have a three year old son right, And what's
balanced today wasn't balanced five years ago.

Speaker 2 (03:51):
Balanced.

Speaker 3 (03:51):
Five years ago, man, I could go sneaker shopping, I
could go listen to music, I could do whatever it
is that I wanted to do.

Speaker 2 (03:58):
At that time. It might have been went out and
having party time.

Speaker 3 (04:02):
But today balance is, you know, making sure that my
son knows that I'm there and I'm present right, and
you know the comfort that I see in his face
when I'm around is really important and being there for
the milestone.

Speaker 1 (04:14):
So that to me today family is more balanced than
it ever has been. I always say, and two I
have family. Balance is going to be me and my
peloton as a great person. And I'm just joking now,
me and my workout. I think cooking has turned into
a certain type of balance, to be honest, but has
also worked out as balance is being alone and silent.

(04:34):
Just being alone so many parts of our lives is
like we're interacting with someone.

Speaker 2 (04:39):
You forget what it means to just be alone.

Speaker 1 (04:43):
Right now, that being alone is as good as laying
on any beach in the world.

Speaker 3 (04:48):
For me, And that's what's exciting. Is when you can
be alone and be content with being alone. There's a
lot of people who get lost in their thoughts which
may not be necessarily as positive as they would like
to be, but they're not as happy with themselves and being.

Speaker 2 (05:01):
Alone reminds them of that.

Speaker 3 (05:03):
I think part of balance and ultimate piece is being
able to be at home by yourself, relaxing and feel
good about that.

Speaker 4 (05:14):
Man.

Speaker 2 (05:14):
So this is the part of the show we code Switch.

Speaker 1 (05:17):
My favorite part this code Switch discussion for the code
Switch today is as we think about Drake, Kendrick Lamar
and Beyonce and these creatives that were we should be
calling businesses. I think we need to be talking about
some of the sacrifices. Are they good businesses? Are they
bad businesses?

Speaker 4 (05:35):
Like?

Speaker 2 (05:36):
Do we care?

Speaker 4 (05:37):
Yeah? You know.

Speaker 3 (05:38):
I think it's interesting because a lot of times you
don't necessarily see those businesses open and shut.

Speaker 2 (05:46):
Right.

Speaker 3 (05:47):
What you see is sometimes you'll see a company that's
on a tear. And let's just say, right now, you know,
an AI company right like Nvidio is on a tear.
One could say that Kendrick Lamar is a very similar tear.
Twenty twenty four was definitely Kendic La Mars the year.
I think that that's now kind of transitioning into twenty
twenty five with the Super Bowl. But with that said,

(06:09):
at the height, right the hype, and sometimes businesses will
become less popular, you know, sometimes they shut down completely.
But a lot of times artists is kind of like
they're still doing it, but they kind of like go
into like this quiet phase of oblivion and they're just
not on the billboards anymore. They're not doing the super Bowl,

(06:30):
but their business has changed.

Speaker 1 (06:33):
You know what what shocks me, especially about the entertainment
in this particular discussion, the perception. You know, you know,
I wasn't necessarily shocked to see that Drake was still
the most streamed artist last year, but the perception is
that he took a backseats. He's not warranted or wanted
or you know, people aren't listening to him, and the

(06:54):
facts are probably something completely different.

Speaker 2 (06:57):
That perception is dangerous, oh for sure.

Speaker 3 (07:00):
And I think that's that's a challenge for artists, right
because they could be doing really really well and their
numbers might look great, but we don't necessarily always see
the numbers of the ins and outs of their business.
Because you could also be a really big artist like
a Drake, but no one knows what your splits are, right,
and you know, the perception is that you're the biggest
in the business, which means you should be making the

(07:22):
most money, and that's not also not always the case,
which is also very you know, we've seen the turmoil
that that's created from artists having meltdowns because they feel
like they should have more than they actually do have.
So when you think about the business aspect, do they
truly know their business? Are they running good businesses? It
is their longevity in it, right, because a lot of

(07:44):
the money that many of them make for a short
period of time is going to have to last them
for a lifetime.

Speaker 1 (07:50):
You know what celebrity artist's story that treats I think
they treat everything like a business is my favorite story
because I just like them. I actually am a huge
of what Cameron and Mace did last year too, because
number one, I think they always knew it was a business,
and they used the perception of when they were hot
to do many different things and they continue to figure

(08:14):
it out. It makes me feel like they you know
how we just continue to figure it out.

Speaker 3 (08:17):
Yeah, I mean I think that they're I think they
understand what's hot and that's the skill that they possess
that companies pay a lot of money for in consulting fees. Right,
for someone to tell them what's hot, what people want
and you know, people want, you know, the way that
we would talk about sports, or the way we would
argue about you know, rap music or hip hop music

(08:40):
or just music in general. There's a way that we
want to have those discussions and you can't do that
on ESPN the way that you want to do it.
And I think that, you know, kudos to those guys
for figuring out, this is what the people want, and
it's entertaining. Everybody wants the barbershop talk. You know, you
think about how many people. I think it's very clear
that black barbershops is an experience and everyone doesn't necessarily

(09:03):
have a haircut that's going to be delivered in a
black barbershop. So to give them that barbershop talk and
that environment and put that on for all odds to
see it was an amazing concept, right, and clearly the
numbers don't lie.

Speaker 1 (09:18):
Yeah, you know, my probably my other favorite part about
it all is that like as they have evolved in
their career, they're also the owners the talent the managers,
the producers, and that's fun to watch because it's like, nah,
I'm gonna just I just.

Speaker 2 (09:31):
Do it myself.

Speaker 3 (09:32):
And they're taking it seriously, right, Yes, you know there's
a professional aspect to the way that they're delivering on that.
And you know, anybody could just go get a microphone
and you know, a couple of cameras and feel like,
all right, cool, this is not our new sports podcast.

Speaker 2 (09:46):
Or anybody can be getting paid.

Speaker 3 (09:48):
To do it, oh for sure, but to put your
own money up, to build a real set, to put
the suits on, to do it the right way. There
was just a lot of intentionality, which I think is
super dope kudos. So I think to today so excited
about our guests in Coco and Breezy number one.

Speaker 1 (10:05):
I think they take it serious. I think they're dedicated.
I think it's a business. I think their total story
spans so many different ups and downs, reinventions and balancing it.
I think everybody has a piece of their story in
their own story. I'm so excited about our guest today,
so please let's welcome Coco and Breezy. Incredible, inspiring, multi

(10:36):
hyphen it. I got to talk to the team about
these words that I don't say well, but we're talking
about entrepreneurs, creatives, DJ artists, producers, fashion, well being the name.
The list goes on. But I'm so excited that you

(10:56):
guys are here with us today. Welcome to the Wealth Break.

Speaker 4 (11:03):
Thank you, thank you. We're so honored to be here.

Speaker 3 (11:06):
So good to see y'all. It's the energy and the vibes. Always,
it's always on the thousand.

Speaker 4 (11:12):
Yeah, the vibes.

Speaker 2 (11:14):
There's always the vibes.

Speaker 1 (11:15):
We start off every conversation where we want to know
when you were broke or tell us the story about
being broke. And broke can mean so many things for
different people, but for us, it's really a moment where
finances became a factor and maybe you aspire to go

(11:39):
get it.

Speaker 4 (11:40):
I have the best story, so Coco and I we
actually never use the word broke because for us, we
started at a very young age being very mindful of
the words that we use. And there's always like there's
a power of when you say that you're broke, you
always stay broke by using these And so when we

(12:01):
were in a financial uncomfortable position, we would still call
ourselves rich and wealthy because we knew that spiritually and
mentally were rich and wealthy. And I remember the time
where I could have actually used the word broke. But
it was a time in our early of our business
where we spent our last bit of money to order.

(12:26):
It was like the first time we actually started ordering production.
We got our first big order from a Korean distributor.
We literally used our last bit of money for the
Iowa for the Iewear Company to pay for this product, right,
and we were so excited. And at this time we
were really new. We're going from DIY glasses to production glasses,
and so we were still new to even like producing eyewear,

(12:49):
and so I think our experties at that time wasn't
one hundred percent great and it showed because when the
Korean distributors received our product, it was like it was
we were fifty thousand what's going to be a fifty
thousand dollars order? They canceled the order. They said they're
going to shift everything back and I had to go
on food stamps.

Speaker 2 (13:10):
Oh my gosh.

Speaker 4 (13:11):
And the wild part at that time, you know, our
eyewear brand, the company was getting so much press. We
had every top celebrity wearing our products and it was
kind of like very We were early in so that
was our first like distribution order, and so we were
like twenty twelve. Yeah, we were so excited. And I
remember Breeze signed and for some reason, when I signed

(13:33):
up for food stamps, I didn't get accepted, but Breeze did.

Speaker 2 (13:37):
I was like, okay, so you was broke broke. He
was a powder broke. You couldn't even get the stamps right, And.

Speaker 4 (13:43):
It was like we paid our rent and like only
had a couple of cents left. Do you know what
I'm saying? But I remember me and Breezy we called
our co founder, Dwayne, and when we saw that email
that the order was going to get canceled, we were
all like did you see the email? Did you see
the email? And none of us were worried because we
were like, you know what, it's time for us to
step back and really figure out what are our high priorities.

(14:03):
And we realized that we were spending too much time
on things that weren't money generating, and so we stepped
back and we were like, Okay, now it's time for
us to revisit how do we like spend time on
things that are going to generate revenue. And so I
remember telling our friends when Breezy got on food stands.

(14:24):
Some of our friends and people around us, they were
so uncomfortable when she told them, but she was like,
you know, every success story, you always hear someone being like,
oh I had to sleep in my friend's couch, or
had to sleep my car, or had to get on
food STAPs. And so we kept it very transparent for
people to know when that time happened. And the beautiful
part was the food stands only lasted for a month
because that next month we literally changed our whole mindset.

(14:48):
I remember in cocon Ive, we were on the train.
I was borderline a doctor cry because again it's like
the beginning of our business is the first time experiencing
quote unquote broke. But again never used that word on myself.
I felt like that's else. And we sat down. I
had a notebook and I was like, Okay, what are
our high priority things? What are the low priority things?

(15:08):
What are the income generating things? And we're not seeing
enough time on the high priority and income generating and
that we like literally created a new narrative for ourselves
and like rewrote, like what our priorities were that next
month we had more income come in and I was
no longer.

Speaker 2 (15:25):
On food stamps and it's amazing.

Speaker 4 (15:28):
We were never broken again after.

Speaker 2 (15:29):
That, NBA, Cocoa and Breezy. That's amazing.

Speaker 3 (15:36):
So talk to us about the journey of you all
getting started, right, Why did you decide to build a business,
And you guys have kind of been building two different
businesses right, Like you have like an entertainment business and
then you have you know, the eyewear. What was the
change agent that happened in your life to make you
decide we need to go do this?

Speaker 4 (15:57):
Well. Firstly, I love that you said for our music
that we have entertainment business, because you're right, when you're
a music artist, it's a business. A lot of artists
and music artists they don't treat that as a business.
But everything we do in our Ieworg company, we're doing
that with our music business. We're looking at the numbers,
we're seeing profit and loss, we're seeing how much we're
spinning on touring and production and all these things. So

(16:18):
I love that that's so important that you pointed that out.
And I forgot your question already because I love that
you said that.

Speaker 3 (16:25):
Yeah, no, So So basically what made you guys start that, right?
Because building two businesses at the same time is really tough.
But you know, the time and attention that it takes
to get one business off the ground and become successful
is really really daunting and challenging, but to do it
two times and to do it simultaneously is really tough.

(16:47):
But like what you know, there's a million things you
could be doing that's easier than what you're doing right now.
What was the moment that you said, we want to
do this and we want to do it.

Speaker 2 (16:57):
For this reason.

Speaker 4 (16:59):
I think the first part is like understanding our purpose.
One thing I felt grateful for is that with the
businesses that we're building, we're actually like living in our
purpose and they happened to become businesses. And so first
it was the Iwer Company. And we always knew we
always loved fashion and we loved glasses, and we always
knew we wanted to get into music. But we were like,

(17:21):
you know what, let's build the Iower company first, because
I do believe you can have multiple businesses, but sometimes
it takes a little bit, depending on like when it's
in your beginning stages and it's your first time doing it.
It's a lot easier to like build one thing first
and get that running before you like start something else.
And so I think the Iwaar company is probably running

(17:41):
for like eight years, maybe seven years before we started
the music. And when we felt like the eyewear got
to a certain point and we felt our calling and music,
we were like, you know what, now it's that time.
I think the beautiful part is that they kind of
go hand in hand together. Our iwear brand has always
been aligned with the music industry, like we weren't meant
to sit at a desk forever, you know, And so

(18:04):
we said there was a time also where we were
about to raise capital. Ronnie knows there's so many times brazen.
Now we're going to raise capital. But I was like,
do we raise capital or do we like go for
our music career. And at that time too, I remember
we meet with VC's and they'll be like they would
be like, you guys are bigger than this, like you're

(18:24):
you're more than just eywear. And at that time, we
felt like we need to prove ourselves as in our head,
we had this narrative that like this fake narrative, false
narrative that we thought to raise capital, we will be
proven and taking more seriously as founders and entrepreneurs. But
then we had other BC the mentors that were just
like you guys. You don't have to go to the

(18:46):
same route with everybody else. Like you guys are bigger
than this.

Speaker 1 (18:49):
I wanted you to elaborate on the investment part because
I think since really is special. You may not have
taken capital, yep, but talk a little bit about how
many people have been supportive your team and the army
of Cocoa and Breezy the family.

Speaker 2 (19:09):
It sounds like you didn't take the capital, but you
took the advice.

Speaker 4 (19:12):
Yes, I mean I would't even say like Monique has been.
First of all, Rodney, you were our a one. You
were our first friend that was in like the tech world.
We knew nothing about the tech world at all, or
even like building a business that would go from like
doing like diy arts and craft. This is a passion
to like actual like business like. Rodney definitely was that

(19:34):
friend that introduced us to all of this. Yeah, and
then you introduced us to Monique. And Monique has been
such the most amazing mentor. And even though we didn't
take her check. She still has given us the advice
and like mentorship and guidance at this we did take
the check. Also, she was the first VC to even

(19:55):
tell us and support us in our music career as well,
because she had the music background, and she's the one
who the first person that made us not feel crazy
that we're taking this route. Where Again, I think that
in a traditional aspect, I realized when people give you advice,
they give you advice based on their own experiences. And
so if I'm talking to a white man in a

(20:16):
blue suit, that's all he knows is being a VC
and working for somebody. You know, he only meets people
that he only knows one thing. So it's confusing to
him that we're founders and we're also music artists. And
I had to learn to not get offended by that
and to actually give grace to those people. It's not
meant it's actually I feel so grateful for those people
who didn't understand me, because it xed out the ones

(20:39):
who aren't supposed to be a part of the community
and the couple of people that actually understood. Now our
community is tight knit and they actually understand us, and
I feel grateful that now we're doing exactly what our
life purpose is supposed to be and we're not working
for what we think we're supposed to be.

Speaker 2 (20:58):
That's exciting.

Speaker 3 (20:58):
So, as you guys were building a business, one of
the hardest things to do is brand. Most people have
to go to outside consulting firms, they have to pay
a bunch of money. Somebody has to tell them what's
cool and what's going to resonate. But you guys have
been really, really good at branding yourselves. What are the
hacks that you guys used in order to build success?

Speaker 4 (21:20):
I would say the heck with us sharing our story.
It all started with MySpace. Briezie and I were like
sixteen year old girls on MySpace. We'll be thirty five
this year, just to give you the math. And we
were just like these young girls that had a dream
to get out of a Minnesota and so we would
just post ourselves online showing our style, and from there

(21:42):
people got interested in our product. And so we ended
up just moving to New York with less than a
thousand dollars. And we were just we said that we
were walking advertisements or walking billboards. So we'd walk around
Soho New York. We'd walk around all these places and
people will look at us and be like, who are y'all,
and it'd be like this lady will be like, oh,
I'm lady, God god stylists. Here's my card. Oh I'm

(22:04):
this person stylist. And I think that at that time
in New York, it was different. It was like pre
social media, so the times were so different than which
is crazy. I can't even know what I'm saying. That
the times were different, kind of different, and we were
just we ended up being at the right places at
the right time and meeting people. And then even like

(22:25):
when we worked with Prince, you know, someone from his
team reached out to us on Facebook and we ended
up meeting Prince like a month later. It's all about affirmations,
Like all of our glasses are named after people, places
and affirmations, and in our music it's the same thing.
So it all aligns. But for us, I mean, everyone's
story is different. But we were able just to like

(22:47):
build our brand based on sharing our story and having
our We knew what our brand values were, and it's
it's something that is not it's not like it's not
made up. It's who we are and that's why things
just Coco and Breezy. It's just an extension of who
we are in our story and what we believe in.
There's so many times you take on partnerships that we

(23:09):
risked the bag because it was a big bag. But
if they didn't align with our values, we would say
no to them. But I think that what we did
have the advantage of is that we had influence, and
so we would be in these rooms, these big rooms
doing some of the biggest collaborations. You know, there's people
at the table that might be racist. They told us like,
you can't have we don't want all black and brown models.

(23:30):
I'm like, well, if you want to work with us,
this is where us Outside of us being founders of
the brand, we're also the influencers of the brand. So
we took advantage of our influence and it's like, well,
you don't have to fuck with us, but we use
our leverage of we know that they want to work
with us. Of course they want work with the brand,
but they wanted to work with me and Cocoa. So
I think that we used our power to speak our

(23:51):
truth in those rooms and it helped us a lot.
It was our duty that if you were going to
take on these collaborations with these corporations, that we would
do it our way. We're not meeting in the middle.
We're doing it one hundred percent our way.

Speaker 1 (24:22):
There's a couple of points that I want to reiterate.
You know, when you are what you say you are,
I think people receive it.

Speaker 2 (24:32):
And it's not a marketing strategy. It's not a go
to market.

Speaker 4 (24:36):
You know.

Speaker 1 (24:36):
One of the things we always talk about when we're
meeting politicians and other folks who say they care about people,
you should be able to know that one without a
doubt that when you meet a person and almost like
you meet their energy, that you know that their intention

(24:58):
is rude to somewhere that's authentic. Yeah, And then everyone
that's listening, Monique idol it is the great investor VC.
Please go find her on Google. Just gotta make it.

Speaker 4 (25:12):
She is a queen. She's a queen. And I remember
when you first introduced us to her. We were Travis,
me and Brieze were so nervous. I'm talking about shaking shy,
couldn't speak. Oh wow, she saw us, but she saw
us before we saw ourselves.

Speaker 2 (25:30):
That's amazing.

Speaker 4 (25:31):
And then you know we become We've become really good friends.
And she also brought us in to be angel investors
for a company that she invested in, which ended up
being full circle.

Speaker 2 (25:40):
That's amazing. I want to pull on that thread.

Speaker 3 (25:42):
You know, obviously you guys are founders and you know
what it takes to build a business. What are the
things that are most important to you as you evaluate
opportunities to invest?

Speaker 4 (25:51):
So we did an angel investment with our ex it's
a haircare company. And first of all, when Monique reached
out to us to ask if we wanted to angel
invest I felt like I was the shit. They know.
The reason. I'm not gonna even lie because I just
always remember when I went at Monique like she was untouchable,
even though she is. We're all rational, we're not untouchable.

(26:12):
But it's like, it's crazy how perception just changes everything.
But it's really about ourselves. Yeah, you know what I'm saying, Like,
it's the way you look at your You think that
it's other people, but it's really the way you look
at yourself. The way you value yourself makes a difference.
And so I think that when I became more confident
with who I was, even like we would go to
Culture House the party. I remember being in that room

(26:32):
and feeling like, oh my gosh, I don't know we
should be here. We're like with like rock stars. Everybody's
all like conservative, even though like you know what I mean,
like everyone's trying to not let their hair down. But
I remember when I stepped into my power, and I
think I started stepping into my power when we started
doing music, because then I was like, Okay, now I
feel like I'm really being me. And so we definitely

(26:53):
want to enjoy invest into more companies. I think that
for us, we just want to invest in companies that
we feel like we would use, something that we're passionate in,
something that we see the future in. And I think
that like our ex like I'm a natural hair girl,
and so it was just only it was only right,
like it felt great to say yes to that.

Speaker 1 (27:14):
You know, sometimes I meet artists or founders and sometimes
they have like a skewed reality of the work ethic.
And is when you guys decide to work, it's work.
Talk about your work ethic. Talk about where you get motivation,

(27:35):
how you travel two hundred days or two hundred and
fifty days out of a three hundred, whatever the date is.

Speaker 2 (27:42):
You know what I'm saying. Yeah, talk about it.

Speaker 4 (27:45):
So last year twenty twenty four, we did over one
hundred and ten shows just about, so you probably took
over two hundred flights last year. I think the difference
between us and other DJs and producers is that they
don't have to wake up for an audience meeting, and
we do so. But I think that I think the

(28:08):
bigger thing for us is once we started really taking
our music career seriously and we realized that we're actually
spending too much time on like some of the smaller
things that we could be delegating to people on our team.
So it allowed us to really like hone in and
be better delegators and also to like really tune into
our business to understand like what should we be focusing on.

(28:28):
And so yeah, we've always I only know hard work,
but we're also very balanced as well, and so I'm
not team workaholic, I'm not team no sleep. I'm very
much team be focused and also take care of your
mind and your body, because in the beginning of our business,
I used to burn out because we were on the hustle.
Hustle hustle, hustle, and like burnout is not cute, like

(28:51):
tomorrow is not promised? Am I waking up feeling happy? Like?
What am I really doing? But we're definitely the girls
that I can roll our sleeves up. We're always rolling
our sleeves up. We're very hard working and that needs
The beautiful part is now it doesn't physically feel like
I'm working hard because I just we're in a position

(29:11):
now where I like, I love it. I'm not in
the front. If we only had our business and we
weren't doing music, I would be physically drained. I think
I'm doing our music now. Having that balance, I feel
so much more fulfilled than I've ever felt in my life.

Speaker 2 (29:25):
That's interesting.

Speaker 3 (29:26):
So like, technically one of your businesses is an outlet
in some regards, right, Yep.

Speaker 1 (29:33):
We know a lot of people who want to do something,
but they don't necessarily put the effort to be great.

Speaker 2 (29:40):
I'm talking about you, guys.

Speaker 1 (29:42):
Is invest making the music and beats and and equipment
before you had two hundred shows and Rodney was there.

Speaker 4 (29:51):
Yep. Ronnie's on the song. He got some background vocals.
Is on one of our songs.

Speaker 5 (29:56):
If y'all don't know that, but tell that story because
I have a lot of friends who are aspire to
be so much and sometimes it's tough for me to
be like, you just need to work harder. Yeah, it's
the ones who say they don't have the time or
they can't find the time. It's like, clearly, you guys
are finding the time to be great at music, to
be great at building, you know, an eyewear business, but

(30:19):
also take care of yourselves.

Speaker 3 (30:20):
Like how do you break that down? How did you
figure out how to do that? And to Rodney's point,
when did you decide that we want to put an
emphasis on being great at all of these things?

Speaker 4 (30:32):
Well, one thing I can say is that we've anything
Coco night touch is gold. And that's why I'm very
careful of what I touch. And I don't say this
in any type of a cocky way, but it's just
it's a gift that I have in the higher power,
and so any hobby I do, I'm very like particular
on what I because I know once I do it, it
can turn into something. So when her and I sat

(30:53):
down and it first started off, when we said that
we want it, we always want to be DJs. Even
before we started our company. In middle school and high school,
we drink to be DJs. But we always told ourselves.
We were like, Okay, we're gonna start a company, and
when to get to a certain point where we feel
like we get a sign to start djaying, we're gonna
start DJing. So almost ten years ago, I think it

(31:14):
was like an angel, a random person. No one in
the world knew that we wanted to be DJ's. One day,
a random angel emailed us and was like, I want
to book Cocon and Breezy to DJ on this rooftop.
And that was our sign, you know what I'm saying, Like,
that was literally I can't make this shit up. It
was a sign. And so we're like, it's that time. Now,
it's the time to do it. And so we were
doing all all the local stuff and it was a

(31:37):
part of the I can't say, we have a really
amazing manager, Johnny, which it was a part of the
six year plan of everything we're doing now. And I
think that Coco and I are great partners to like
our agents and our managers, because we're businesswomen first, you
know what I'm saying. Like, So the way that we
ran our business. It's the way that we kind of
looked at even with our music. And once we were

(31:59):
djayed all the local stuff during the pandemic, we made
the decision. I remember her and I sat down and
we're like, we want to do all the festivals. We're
going to have all the hottest records. Like what do
we need to do? And we really sat and like
try to figure out our sound, and like we were
like hustling making all these radio mixes for sarth XM.

(32:19):
We were doing like virtual festivals. We're on the hustle,
but we knew. We're like we are going to do this.
If you're gonna do it, we're gonna go hard. And
our first year at touring, first year at touring was
like we had to hustle because mind you, we're known
in the fashion space and in that space, but in
the electronic music space, no one knew us. And what

(32:42):
I loved about it was like it was like, Okay,
in this iewear company that we were building, you know,
we could do a we can do an appearance and
get a big check, or we can do a brand
partnership and get a big check. When we were DJing
our first year, we were getting rates that like a
new will get, but it's because it was us entering

(33:03):
into like a new space. And I loved it because
I was like, first of all, I felt grateful. I
feel grateful that we did have income coming in somewhere
else because we were able to invest in getting ourselves
out there. But also we knew that it was a
sacrifice to grow. And like when we first when we
first started touring, like the rates were small, but we

(33:23):
were like, we have to put ourselves in these different
cities and states. I think because we sell tickets. Also,
we weren't unfamiliar with like what starting a business is,
and so I think that we were able to take
We were so excited because we've been here before. That's
how the Coco Riza Eyeword Company started, was like hustling.
And so yeah, the first year we hustled. The second

(33:45):
year we saw the elevation and the growth. In the
last year with our third year touring, and it was
it's been incredible. It was crazy growth. And this year
we have we're even going to be growing a lot more.
I think the bigger thing is we as creative as
it is. I think it's just being ourselves and also

(34:06):
pushing ourselves to dream bigger, think bigger, make plans, make goals.
The same way we would do that with our Iewer company.
We treat our music business that way as well.

Speaker 1 (34:19):
For creatives juggling multiple aspirations and businesses, because I love
we have to start thinking about our creatives as businesses.
Any tips as they think about the financial part.

Speaker 4 (34:36):
I have looked at this is for like artists, specifically
for music artists. I think a lot of music artists
from my experience, because music is a place where you
can where there's in abundance of money coming in when
you get to a certain level, and a lot of
people lose sights because they have other people managing their money.
I think it's so important to make sure you are

(35:00):
tied into every that of the way, even if someone
else is managing your money, like to really understand the numbers.
I see so many friends they like end up losing
money because they trust their financial team a little too
hard and they're not understanding what's going on. They don't
understand their profit and losses. They don't understand why they

(35:21):
might they might have grossed this amount and thented this amount,
just like oh if someone's sealing my money. Yeah, someone
might be selling it. Or sometimes they don't understand that
it costs to do business, not well, taxes, yeah, all
those things, And so I think the bigger thing is
really like, no matter how big you get in this space,

(35:43):
is to make sure you're always aware of what's going on.
There's a lot of creative and RT people that of
course you want to be RTA. Of course you want
to be creative and you don't even want to touch numbers,
but this is your business. You can't expect your managers
and like your team to want it more than you.
You also have to, even though you can be creative,
at least understand what's going on, even if you're not

(36:04):
doing the actual work. It's so important to just understand.

Speaker 2 (36:09):
I think it's a must.

Speaker 1 (36:10):
The equivalent of that is for us as founders to
be like, hey, CFO, you run the business. We don't
care about the numbers. We show up and do our thing.
It doesn't work. And I think artists, creatives, influencers when

(36:31):
you realize that your personal likeness is a business and
as a business owner, you need to learn how to
operate it or someone will take advantage just like a
CFO will take an advantage of us if we don't
pay attention.

Speaker 2 (36:51):
Same rules apply. Yep, for sure.

Speaker 3 (36:53):
Could you tell me a little bit about, like you
guys leadership and management style. My assumption is that being
the rock stars that you are and having this you know,
world traveler jet set lifestyle at some point or at
some times can be difficult for the people who are
working on your Iway brand when you know they're just

(37:13):
sitting in the office on zoom calls all day every.

Speaker 4 (37:16):
Day, so you know, it's so crazy. I remember there
was a point where we are first year of touring.
We asked them like, do you guys think we're still
good leaders and they're like, no, you guys are the
marketing Like that is more. You guys are doing more
work than everybody getting on the plane. We're in the
glasses everything ale night and getting the name out there.
So they look at us doing what we're doing as
like we're saving on marketing costs. Interesting and yeah, and

(37:39):
it's true. I think there was a point too for
brit and I felt some guilt. We felt guilt because
we're like, oh my gosh, you know, we are superhands on,
but obviously we're traveling a lot, so I felt a
little guilty for it, and then I remember having a
talk with the team and they're like, you guys, can
let go of that. But what I can say is

(38:00):
is everyone that's on our team, we all are like
I don't know how, we always get blessed with people
that are in the same alignment, like spiritual vibration. I
think who we are, we attract that, and we attract
we attract those people we attract like the people that
are they are like us. They're like non traditional, nonconformists.

(38:23):
Everyone comfortable be themselves. They feel safe and and they community. Yeah,
it feels like it feels like a big community. And
they love what Brien and I are doing, what we're
doing because it's helping the business as well.

Speaker 2 (38:36):
That's awesome.

Speaker 1 (38:43):
So this is the part of the show where you
fire off a couple questions. Everyone has to answer it.
There's no right or wrong answer, but technically I have
the correct answer. So when we're the first sunglasses evented
tenth century eleven said entry or twelfth century.

Speaker 2 (39:02):
Tenth eleventh or twelfth century correcting.

Speaker 4 (39:05):
The first sunglasses were made in the last out of
a bone by Eskimo, and they made a slit to
cover the to protect your eyes from the UV. I
don't know what year that is, but is that the
glasses that you found right now? No, you went deeper.

Speaker 1 (39:19):
According to the answer, the twelfth century first sunglasses were
made from smoky quarts that were used by judges to
hide their emotions.

Speaker 4 (39:32):
Wow, that's crazy. That's a fun fat.

Speaker 3 (39:35):
Interesting fun fat that's interesting. I like the next question.
The Eskimo story seemed pretty accurate, though it is. It
made sense. It made sense, It made perfect sense. It
made sense. They kind of both made sense.

Speaker 1 (39:47):
Yeah, probably both right, sure, but someone was selling these
sunglass yeah, for sure?

Speaker 2 (39:54):
Right? True or false?

Speaker 1 (39:57):
My Space was the first social media platform to reach
one hundred million users.

Speaker 4 (40:03):
False? I actually know true. The phone was there. I
think it was around, but I don't think I don't
think it.

Speaker 2 (40:10):
May I think I had one hundred million.

Speaker 4 (40:11):
Yeah, I don't think so either.

Speaker 2 (40:13):
Nah.

Speaker 4 (40:14):
I'm gonna say true.

Speaker 2 (40:15):
Yeah, I'm gonna say true true. Yeah.

Speaker 1 (40:21):
Last question, when was the first Coachella Festival nineteen ninety nine,
two thousand and two, twenty.

Speaker 4 (40:29):
Eleven, ninety nine too, I'm gonna say two thousand and two.

Speaker 2 (40:31):
I'm gonna say two thousand and two.

Speaker 1 (40:33):
The first Coachella Valley Music and Arts Festival was held
on October ninth and tenth, nineteen ninety nine, at the
Empire Polo Cloud in India.

Speaker 4 (40:46):
Ay they were playing this year.

Speaker 3 (40:49):
Oh, super super super dope, congratulations, thank you.

Speaker 1 (40:54):
Any special message to our audience and where can they
find you?

Speaker 4 (40:59):
I find my special message. It's for people to really
live in their truth. And sometimes that takes you giving
grace to someone who didn't understand. I think my biggest
thing that I learned in life is to be patient
and grateful with yourself. And if you like really live
in your power, that's real success. And living in your

(41:20):
truth is real success. But also kind of like rewriting
the narrative or what works for you. I think that
as an entrepreneur, this narrative what pushed on me that
being an entrepreneur is supposed to be hard. You're supposed
to go home and cry, you're supposed to be teen
no sleep, Like that was like glorified to us, and
we never like went home and cried. I felt like
the way we did it was like in our divine purpose.

(41:43):
The way we did it, and so like I always
felt like I was doing something wrong, But I think
that everyone has their own story. There's no right or
wrong way to do it. If you feel like it
feels good to you and that that's yeah. And also
I think that rewriting with the word wealth, like being
wealthy means sometimes it's not like you can have the

(42:03):
most money in the world and not have inner happiness.
Success doesn't have to always mean like becoming a billionaire.
Becoming a millionaire, sut says, can mean like you waking
up in the morning and your mental health is at
one hundred percent and you feel wealthy inside. That's more
important than anything. And also, if you're anyone who's listening,

(42:25):
if you're in a financial situation that you don't want
to be in, stop calling yourself broke because words are
spells and when you put that frequency into your body
saying that I don't even like saying it, but when
you say the br o k E word, it will
keep you there. It will definitely keep you there. So
even if you're in an uncomfortable position, just know that,

(42:45):
like if you keep calling yourself that you'll stay there.
But like mentioning EpoR she, if you feel rich and wealthy. You'll,
I don't know something has to come out of that,
but you can know where it broke. We'll keep you broke.
But yeah, everyone, you can find us our Instagram and
all of our socials are at Cocolone Breezy and you
can find us like a tour schedule. Our music is

(43:06):
on all the music platforms, its Cocoon and Breezy as well.
And we're we're around the world this year. We're already
booked to like fifty shows for this year and the
year hasn't even started yet. So and our website, Cocoonbreeze
dot com is but the most amazing eyewear.

Speaker 1 (43:19):
Awesome, Thank you both. We are retiring the B word, Yes,
no more be word. Such a pleasure. Thank you all
for joining The Wealth.

Speaker 4 (43:30):
Break Peace, Thank you for having us.

Speaker 1 (43:37):
Thanks for listening everyone. The hosts of The Wealth Break
are Me, Rodney Williams, and Travis Holloway. If you want
to stay connected, follow us at the Wealth Break on
all platforms, and be sure to visit the Wealthbreak dot
com for additional resources to help you on your journey
to building wealth. Our executive producers are Ryan Marx and

(43:59):
Maliks Kaka with Meredith Barnes as our supervising producer.

Speaker 2 (44:03):
Catch you next time on the Wealth Break
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