April 15, 2025 • 43 mins
On this episode of Throttle Therapy, Patrick O’Keefe, Vice President of Integrated Marketing for e.l.f. Cosmetics, joins Katherine to announce their pivot to NASCAR! Patrick shares why e.l.f. got involved in motorsports, how their partnership with Katherine came to be, and the success of their activation at Indy last year.
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Episode Transcript
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Speaker 1 (00:00):
Throttle Therapy with Catherine Legg is an iHeart women's sports
production in partnership with Deep Blue Sports and Entertainment. You
can find us on the iHeartRadio app, Apple Podcasts, or
wherever you get your podcasts. Hello, Hello, Hello, and are
(00:22):
welcome to this week's episode of Throttle Therapy with Me
Catherine Legg. This week is special, you guys. It's very
special because I have had a really interesting past six
months and it's been turbulent. Let me tell you. It's
been filled with highs and lows and a lot of
(00:43):
hard work and digging deep and digging out from underneath
the pile of I don't know, metaphorical stuff from when
I'm a better term. And this week I feel like
the clouds are lifting and we are going to announce
something so cool. We literally just announced that we are
(01:06):
going NASCAR racing with Elf, who are incredibly special, just
the best partner that you could that a girl could
wish for, because not only is it something that speaks
close to my heart obviously in makeup and skincare space,
cosmetic space, I should probably be on brand, sorry Elf,
but also I get to go do NASCAR racing, which
(01:28):
I've wanted to do since I tried it in twenty
eighteen and I just didn't know how and didn't have
the right vehicle excuse the.
Speaker 2 (01:36):
Pun to do it.
Speaker 1 (01:37):
So we announced that we're going to do some races
with ELF in NASCAR, and then we're just announcing today.
Then I'm going to round out some more races in
NASCAR with another partner that we've got on board, which
is drop Light and share Fit Companies. And underneath that
umbrella there's there's Nudo Tequila, which is also very.
Speaker 2 (01:59):
Close to my heart.
Speaker 1 (02:00):
I love that tequila so much. And those of you
who know me will know that my drink of choice
is tequila, soda and lime, and I try and keep
it super clean and super healthy because I do enjoy
I drink every now and again, and I don't want
to have the carbs and the calories if I'm perfly honest,
because I work far too hard in the gym and
(02:22):
I take my job far too seriously to ruin it
by drinking anything but now.
Speaker 2 (02:30):
But no, I love it. I love it.
Speaker 1 (02:32):
The Droplight people have been incredible and I feel so
blessed to have had ELF pivot with me to doing
these NASCAR races when you know it's I've worked in
crasibitly hard to try and get an Indy five hundred
ride and a competitive Indy five hundred ride at that,
and when that didn't happen, I was devastated, really and
(02:55):
I didn't see kind of past that. And together with Elf,
we formulated this plan. But I'm beyond excited about and
I think we're going to make such a big difference.
And then from one great partner to another with the
Sharfick and Droplet folks, and they've stood up and said
we're behind you, We're going to do this thing. They've
(03:16):
got on board, and so I feel like we're one big,
happy family right now and we're going to do amazing
things together. So I've announced all twelve NASCAR races that
we're going to be doing oop boop. Beyond excited for that.
I need redemption from Phoenix and I'm going to prove
to all the nasayers out there that I am a
damn good race car driver. And I think it's going
(03:38):
to be very positive. I am excited. I'm looking forward
to it, and I have a plan and I feel
again like a weight has been lifted. So without further ado,
I'm going to introduce this week's episode, which is Patrick
O'Keeffe and Patrick is the chief marketing officer for ELF
and so you guys will get a in into what
(04:01):
made ELF want to get into racing, how it looks
from the corporate sponsorship partnership angle, and him as an
individual human being and hopefully we can.
Speaker 2 (04:15):
Do great things together.
Speaker 1 (04:16):
And you know, it's my dream in the future to
develop young female talent to fill that void and come
and behind me. And I really think that if I
can do a good job with the partners that I
have currently, then maybe we can bring up this next level,
in this next generation and that will give me more
motivation to you know.
Speaker 2 (04:38):
Build something for the future. Team.
Speaker 1 (04:40):
So beyond excited for what's to come. I feel like
we're going to do great things.
Speaker 2 (04:45):
And here's Patrick. I've got a treat for you.
Speaker 1 (04:51):
I've got a very special guest and you're going to
see the inner workings of everything that goes on behind
the scenes racing wise. I am today to be joined
by Patrick O'Keeffe, who is the chief marketing officer at
ELF Beauty and ELF, as you guys know, have been
a partner of mine for the last couple of years,
(05:12):
and together we have really changed the landscape of racing
and is a partnership that I am beyond proud of
and I'm very lucky to call Patrick now a friend
and a colleague, and together we are doing amazing, great things.
So welcome to the show, and thanks for coming on.
Speaker 2 (05:31):
Patrick.
Speaker 3 (05:31):
Oh my god, you're a badass, and I'm so excited
to be here to celebrate you and everything you're doing
to change the game for women everywhere.
Speaker 2 (05:42):
Thank you.
Speaker 1 (05:43):
Well, I feel like we're doing that together because I
feel like you empowered me to do that, and I
feel like ELF says they stand for empowering women, and
a lot of people say that, and a lot of
people say it and pay lip service to it because
it sounds good and it's good for marketing and everything else.
But you guys actually will the walk and talk the talk,
and you stand behind it, and I can tell you
I have never felt as empowered as I do with
(06:06):
you guys by my side, So thank you so much
for that.
Speaker 3 (06:10):
Were equally as grateful, and I am also excited and
grateful to call you a friend who so I appreciate
everything you do every day again, changing conversations for the
next generation of young girls that are going to become
race car drivers or whatever they want to be or
whatever they So.
Speaker 1 (06:29):
I want to start, like, I want to go way back.
I want to start at the beginning. I want to
go back to younger Patrick, when you were first deciding
what you wanted to be in this life and you
got into marketing, and I want to know how it
all started.
Speaker 3 (06:44):
Yeah, I know. I love this question, and I will
try to keep it brief because I am a season bet.
I've been around the block. I was a rebel without
a cause and then became a rebel with a cause.
So I have a twin brother. His name is Sean.
Speaker 4 (06:59):
He's married.
Speaker 3 (07:01):
Yeah, Sean and Don, they're a big part of my life.
And anyway, we both took different paths.
Speaker 2 (07:07):
You know.
Speaker 4 (07:07):
Sean did the traditional four years.
Speaker 3 (07:09):
I did do my freshman year in college and joined
a fraternity and probably partied a little too hard and
knew that I didn't want to go to a state school,
which was in Illinois, and my sophomore year is when
I think my life began to change. And I share
this story because it's an important part of the journey
my sophomore year, the campus news paper was extending an
(07:35):
offer to all college students to go and do an
internship at Walt Disney World. And there were three hundred
and fifty people that applied. They picked ten and they
picked me and I got to go down and live
in snow White Village on seven Dwarf Lane.
Speaker 4 (07:47):
That was another college students.
Speaker 2 (07:49):
And that's amazing.
Speaker 3 (07:52):
It was incredible and the people I met, it was
just an incredible experience. It also made me realize that
the world is big and there's a lot of opportunity
to kind of change conversations even back then. So did
that for you know, a semester extended through the summer,
went back to my college and then I was like,
oh shit, I got to figure out really what I
want to do. A friend of mine' dad was pretty
(08:13):
high up in a company called Annixter brother His name
is Jim Warren. And it got me back down to
Florida and Tampa, Florida, and I went to go work
for the largest electrical wiring cable company called Annixter Brothers.
So I learned about coaxial cable. Was very exciting an
it was a sales position, so you had to learn
the product, and they bring you inside. You do inside sales,
and that was just really another experience for me to
(08:36):
realize that I needed to figure out my next chapter.
I did that for about six months, and then I
woke up one Saturday and enlisted in the Air Force.
And thirty days later I was at basic training in
San Antonio, Texas, went to Biloxi, Mississippi, and then landed
in Northern California at MA, their Air Force base, which
(08:56):
is a it's a sack and ATC Base, which is
where they trained pilots and gators. And I landed in
the security police squadron, and that's really where I learned
a lot about discipline in life and really what changed
me as a person and becoming a leader. I did
that for a few months and then the base commander
was looking for his next right hand person. I was
(09:17):
standing at attention. He walked into the squadron, he said,
I want you to come work for me. So I
moved up and worked for three different incredible, incredible pernels,
finished my degree, got my master's, and then decided I
was going to be an officer. I wanted to be
a public affairs officer.
Speaker 1 (09:32):
I had.
Speaker 3 (09:32):
I had this vision of wanting to go into broadcast, okay,
broadcast journalism, and for whatever reason, Congress was making budget cuts.
You know, they're you know, their business, and I could
have stayed in. I got out it was all good,
and then moved back to Chicago, where I was from
and worked in manufacturing and windows and doors so Anderson Impella,
(09:54):
very exciting stuff and did that for about a year
and then fell into beauty. So there's a company in
downtown Chicago on Michigan Avenue called Smith, Bucklan and Associates.
Speaker 4 (10:04):
They're the largest association management firm in the world.
Speaker 3 (10:06):
And I got to be connected with the American Beauty
Association America's Beauty Show and got to understand nail texts, estheticians, hairdressers,
and then also understanding the manufacturing and distribution side of
the business. And from that world I fell into another
world Catch and PR. Worked on Weddi's and Miller in
PR and that was where I learned crisis management because
(10:28):
there was a lot of crisises during that time.
Speaker 4 (10:30):
And I worked then Loriol.
Speaker 2 (10:32):
Called they headhunted you.
Speaker 4 (10:34):
Yeah, we did well.
Speaker 3 (10:35):
I actually knew a senior leader who was on our
board of directors for the American Beauty Association and they
had just acquired a company called Matrix and Biolouge. It's
a hair care company sold into salons. And that's when
I started my journey into beauty marketing and did that
for four years. Then Sheado called and then I moved
to La worked on another brand called Joiko Iso and Sentience,
(10:57):
some beautiful brands and hair care, and loriol called me back.
Moved back to New York and did that for ten years,
and then I met the incredible Corey Marchisoto and that
changed kind of my.
Speaker 4 (11:10):
Life over the last six years. So that's how I
ended at Health Beauty.
Speaker 2 (11:14):
Ah.
Speaker 1 (11:15):
Okay, So first thing I wanted to say, actually is
when I was growing up, I wanted to be a
fight pilot. No really, that's what I wanted to do
with my life, but I couldn't because my eyesight wasn't
getting enough.
Speaker 2 (11:25):
So I raised cars instead.
Speaker 1 (11:26):
It makes no sense, right, but I love that and
my dad sold windows. No, yes, isn't that crazy that
we have those parallel things. So you met Corey, and
Corey persuaded you to come to al How long ago was.
Speaker 3 (11:41):
That in September, it'll be six years. She started at
ELF in February. I started in September, and yeah, Corey,
it was interesting. Her mentor, her name is Kathy Colin,
was my mentor at Loriel Okay worked, So Kathy Colin
was really the one that brought us together. Cory always
tells a story. It's a beautiful story, and I love
(12:02):
Corey for sharing it. But allegedly was what I was
told is that Corey was looking for someone for the
role that I'm in, and Cathy said, hang up the
phone now call Patrick O'Keeffe, and she did, and then
Corey and I met for five hours over probably five
bottles of wine.
Speaker 2 (12:21):
I stumbled up at a lot sounds great to me.
Speaker 3 (12:24):
Everything about it, just the energy, the chemistry, our beliefs,
what we wanted, our vision. She got me so excited
to switch from hair to cosmetics and skin in the
categories and beauty and she's been a remarkable, incredible leader
and partner, and I'm just so grateful to be with her.
I had an interview with Terrang, had to go to
dinner with Trang, and then the next day I got
(12:46):
an offer.
Speaker 1 (12:46):
So that's amazing. Well, what I love about both of
you is you're both visionaries. Like you're so creative. You
can see things that other people can't see, and I
love that. I wish I had that ability.
Speaker 2 (12:56):
I don't.
Speaker 1 (12:57):
I'm very good with like being analytical and logical, like
the driving side of things, like their data, but I
don't have that being able.
Speaker 2 (13:05):
To see an idea before you've made it, you know.
Speaker 1 (13:10):
And I love that about both of you, and I
think it's incredible because you literally are doing groundbreaking things
and the things like what we did in Indy last year,
and I'll get to that. Nobody's ever done anything like
that before and it's just opened everybody's.
Speaker 2 (13:24):
Eyes in it's but as I say, we'll get to that,
we get.
Speaker 4 (13:26):
To that and the creative front.
Speaker 3 (13:28):
I am so grateful to be surrounded like people by
like Lori Lamb and Ashley Rosebrook.
Speaker 4 (13:34):
They truly are.
Speaker 3 (13:35):
We are a dynamic team together and collectively we all
feed off of each other to really build out some
really great stuff.
Speaker 2 (13:44):
Right.
Speaker 1 (13:44):
It's about the people that you're surrounded with and you
build each other up and it's a supportive environment and everything.
Speaker 2 (13:49):
So it's like it's like a race team. It's like
you have to have the right people in the right position.
Speaker 4 (13:54):
Yeah, I love that. Great, great comparison.
Speaker 1 (13:57):
What got you interested in motorsports? What made you think
this is a good idea for us?
Speaker 3 (14:03):
I was introduced to the Indy five hundred through a
friend of mine when I was in high school. Her
name is Stephanie Forsyth, and they own a company called
Indeck Power Equipment, and they also had a race car
in the Indy five hundred yep. And while I didn't
really get to experience a lot of it was around,
I was surrounded with it because of Stephanie and her
(14:24):
familiarizing me with what happens within the race. I think
the lesson for me in this is that never underestimate
how you learn about someone or something, and you can
learn it from anywhere. We all get bombarded with a
lot of content every day, but when you take the
time to see something, you say something, and then you
(14:44):
do something. And I met your incredible partner in crime, Clint,
and then I met you. The rest is history. So
I'm just grateful that I get to be a part
of something. And I know we're going to talk about
our partnership with Indy, but that was probably one of
the most rewarding experiences in my career.
Speaker 1 (15:04):
Truly same and I've been racing for twenty years professionally,
and I have to say it was special. But it
wasn't just special for us. I think it was special
for every single one of the three hundred thousand people
that were there. Right, what did you make of everything
that we did around Indie last year and the impact
that it had took it a little bit about that.
Speaker 3 (15:25):
Yeah, So you know, when I sat down with Clint,
I didn't know what to expect.
Speaker 4 (15:29):
I had no idea.
Speaker 3 (15:31):
You hear three hundred and fifty thousand people roughly that
are attending, of which forty eight percent of women and
young girls. But until you physically get there and you
see it, feel it. Shit, Oh my god, the energy,
the power. It's a family affair.
Speaker 4 (15:47):
It is it.
Speaker 3 (15:48):
People live and breathe by this experience and for us
to show up to celebrate you. I get chills even
thinking about it now.
Speaker 1 (15:56):
Sam.
Speaker 3 (15:56):
You know when I look at us in between year
in waste management and then we show up with a
DJ doing makeup, celebrating the nine women that raced before
you over the one hundred and eight years, it's been
in existence, creating a Snapchat filter for young people who
were physically not there, but even the young girls and
young boys could go and experience that while they were
(16:18):
there seeing doing the Twitch live stream, getting everyone to
understand the power of the platform of indie and then
to recognize that there's this incredible woman behind it called
Catherine Legg who is going to be the only woman
driver who is the fastest driver in the world. And
then we did a roadblocks game to even get more
young girls inspired to be part of it. And then
(16:39):
we did make up.
Speaker 1 (16:40):
Right Drone show and literally every girl, even the boys,
were wearing Elf hats right like it was a movement.
I can't I'm still looking for the words to describe
the energy and the vibe that it created.
Speaker 2 (16:54):
But it was like this.
Speaker 1 (16:55):
Whole girl power thing where we all stood together and
even the men sell Break did it. And like I've
been looking for that, Patrick for twenty years in my career.
I've been trying to do that, and it took you
guys coming on board to be able to make that
reality for me. And I honestly almost want to cry
when I think about it. But the young girls that
come up to me and now I feel like, together,
(17:18):
we've told them that they can be anything that they
want to be, and it might not be a race
car driver, right, it might want an astronaut.
Speaker 2 (17:24):
Or whatever it may be.
Speaker 1 (17:25):
And like we had that impact on that whole stadium
and it was so cool to see. I was honestly
groundbreaking in my opinion.
Speaker 3 (17:33):
Yeah, and having the fathers bring their sons into the
experience to see the wall of women, right to help
normalize for them as women can drive and go two
hundred and fifty miles an hour around a track and
kick some ass, right, like to your point, the young
girls getting them inspired to be something bigger and better
(17:53):
and do something really cool.
Speaker 4 (17:55):
And I had the.
Speaker 3 (17:57):
Lines were incredible and people were thanking us for being there,
which was I like, honestly, I've never experienced anything like
this in my career ever, you know, And we're going
to continue.
Speaker 1 (18:09):
This magic, absolutely we are, and I think it's made
such a difference.
Speaker 2 (18:14):
I think we can't not like we have to.
Speaker 1 (18:16):
Because the thing that surprised me the most about it
was that they all stuck together. You know, there was
no woman competition we got to be the best girl
or anything like that. It was like we were all
it united everybody. That's the best way of putting it,
and that was the really magical thing for me. This
(18:45):
is probably not going to go down well, but I'm
going to say anyone, I think the pivot that we'll
talk about now that we're doing to do NASCAR this
year and not being able to get a car for
the five hundred because we were planning on going back and
we wanted to go back and we wanted to do it.
I think Indy have missed out tremendously on not having
(19:08):
us there. And it's not about me, it's about us.
It's about that unity, and it's about saying, you know,
there was only one Now there aren't going to be
any at on the track this year and like we've
gone elsewhere because you know, we had to. And I
don't know how to say it, but I have a
(19:29):
feeling that they're going to get a lot of stick
from a lot of fans and they're gonna they're going
to think that they missed out and hopefully we can
be back next year and then they will realize.
Speaker 3 (19:37):
That Listen, I I you know, things happen for a reason,
and I believe that wherever you go. You're going to
bring magic and bring memories and bring a spirit that
no one else can bring. And to your point, unfortunately
it won't be an Indie this year. But I am
wickedly excited about what we're going to do together at
(19:59):
its car.
Speaker 1 (20:00):
I know, I can't I can't even begin to tell
you how excited I am to start this new chapter
on that subject. So we call you and we say, hey, Pat,
we can't get a car for Indy And, in typical
Patrick O'Keeffe and Elf fashion, your first reaction and I
will remember this until the day that I die, was Okay,
(20:22):
what do we need to do? Like, how do we
fix this? It wasn't dwelling on the bad. It was
immediately crisis mode, right like, okay, how do we fix this?
Speaker 2 (20:31):
What do we do?
Speaker 1 (20:32):
And together we came up with this plan of Nascar
and we're going to make a different We're going to
make the same difference that we did in IndyCar, and
we're going to do it in NASCAR and we're going
to then hopefully bring all the worlds together and have
them collide next year. But when you heard from me
saying listen, and I tried let me tell you how
hard I freaking worked on trying to get the engine
(20:53):
that didn't come until the last minute, and then not
being able to get shassis, and it was a whole
ordeal that I will go into but now it's probably
not the right medium for that. But when I explained
all this to you and I said, I don't know
what to do now, I'm stuck, and I was like,
in this emotional state, what inspired you to do the
pivot and the it was such a great reaction.
Speaker 3 (21:16):
It's I was flying to London to go meet with
our UK team and I literally literally when I landed,
Clint texted me and said, hey, me and Katherine to
get a call with you. I'm like, okay, get great.
Was standing at you know, getting my baggage, And when
you told me that, my first reaction was I'm first
(21:38):
of all grateful that I get to be a part
of this conversation with you. What inspires me every day
is you. So if there was no question in my
mind or in ELF's mind or Corey's mind that we
were not going to rally with you, so we can't
dwell on the past, we can't dwell on it. But
we held hands and we jumped in together and we said,
(21:59):
this is what we're going to do, and we're going
to figure it out, and we want to continue to
support you and women inspire young girls every day to
empower them to do incredible things in this world. So
that's what makes me excited, because you inspire me and
you inspire so many other people. Why wouldn't we want
to be a part of something like that.
Speaker 1 (22:19):
The support, though, like it's so meaningful to me, And
like I said, I remember until the day that I die,
that conversation. It's like I just feel I feel empowered.
That's the best way of describing it. Because now I'm like, Okay,
we're going to do this thing and we've came up
with a NASCAR plan and it's going to be huge
and it's going to be super exciting, and I don't
think that's ever.
Speaker 2 (22:38):
Been done before either.
Speaker 1 (22:40):
And so it's like it's given me this renewed motivation
to go tackle another thing and do another thing. And
so I'm a you and Elf as excited about the
NASCAR pivot as you were about IndyCar last year.
Speaker 3 (22:55):
One hundred percent. We're going to go in and do
incredible things together. This space, and it's a whole different
world there. It's a whole different it's still a massive,
massive audience. And the fact that we're going to be
supporting you not just for the one race in Charlotte,
but beyond that with the goal to get to Daytona
(23:17):
five hundred.
Speaker 4 (23:18):
Is super, super exciting for us.
Speaker 3 (23:21):
And I'm excited to see you go out there and
shine and create magic together and really recognize that when
you get on that track and you get in that
car that every day you're inspiring not only these young girls,
but a lot of other people that truly believe in you.
Speaker 4 (23:37):
And there are so many that do.
Speaker 3 (23:40):
But I would love to hear from you, what is
your experience in driving it an IndyCar.
Speaker 4 (23:48):
Versus and that like, what does that feel like? What
is the difference?
Speaker 1 (23:53):
So it's so different you won't even believe if you
think about an IndyCar being a fight to yet right,
so it's very streamlined. You're getting pushed into the ground
with thousands of pounds of pressure. So imagine thousands of
pounds sitting on top of a car pushing that tire
into the ground. You've got a ton of grib you've
(24:13):
got a margin of error that's literally millimeters and you're
doing two hundred and forty miles an hour. But everything
is so tight and precise and physical, like you feel
every single thing through the wheel, like you're getting all
the senses.
Speaker 2 (24:30):
It's so sharp.
Speaker 1 (24:31):
I don't know how to describe it other than if
you've driven a car where you feel like whatever input
you're putting in gives you a direct feedback, like you
feel it through every single cell in your body.
Speaker 2 (24:45):
Okay, that's Indy car.
Speaker 1 (24:46):
That's like sharp, immediate, it's just totally sharp, I guess
is the way to describe it. Nascar, however, Nascar is
a complete opposite. So you don't have as much downforce,
you don't have alien as much damp force. I don't
know how much, still learning, but it's probably hundreds of
pounds as opposed to thousands of pounds, So you don't
(25:07):
have that pressure pushing the tire into the ground to
get you grip. You get it mechanically from springs and dampers,
and the tire is a lot more high profile, so
the car moves around on the tire and it weighs
a lot more so instead of being like nimble and
direct and aggressive like an Indyco. The NASCAR is like
driving a bus. It's like it wallows around and it
(25:31):
moves and it takes the set and then you have
to fight with it.
Speaker 2 (25:35):
And it is hot in there.
Speaker 1 (25:37):
And so instead of it being physical, like muscular physical,
because it's really heavy like an Indyco, it's just hot
and it's moving around and you're working really hard, and
so it's a it's a completely different experience. You feel
the you feel the softness in the car and the
grip in a totally different in a totally different ways.
(26:00):
Remain forms of racing across the world. Right, You've got
open wheel, which is IndyCar and Formula One. You've got
stock cars, which is NASCAR, and NASCAR is very American centric,
but they have a European series and other things too.
And then you have sports cars, which is all the
brands that you're kind of familiar with on the road
(26:20):
and prototypes like Ferraris and Porsches and Lamborghinis and they
do endurance racing. And so the sports car world is
like a crossover in the middle of NASCAR and IndyCar
where you have a bit of movement in the car
and it's a bit softer, it's not got as much downforce,
but it's like that transition from one to the other,
(26:42):
and that's where I spent So I spent the first
ten years of my life doing open wheel, the second
ten years doing sports cars. So now I'm one extra
step and now I'm getting used to the car moving
around and the terminology is a bit different. So when
I went over there and I did, Phoenix was saying
things like oversteer and understeer, which means understeers when the
(27:05):
front of the car is sliding, overseers when the rear
of the car sliding, and they literally looked at me like,
not only am I from a different country, I'm from
a different planet, because they were like, she means loose,
and I'm like, yeah, that's so I have to learn
the terminology too. But it's it's really exciting and it's
really it's another thing I want to conquer, right, like
(27:28):
Pike's Peak, like doing that, Like I I feel like
I want to I want to have done what you
guys have done. I want to have changed the landscape
for racing in the future, and I want to leave
a legacy. And we were just at the Billy Jean
King star on the Hollywood thing, and I think you
only associate with people who were doing groundbreaking things, right
(27:52):
like Billy and I want to be the motorsport equivalent
of her.
Speaker 3 (27:58):
But you are just for the you know, she's a
veteran for sure, and an incredible, incredible, remarkable human being
and what she's done to change the landscape for all
women and girls, not just.
Speaker 2 (28:09):
In sports either. It's like across the board.
Speaker 4 (28:11):
Right, Yeah, No, it's it's incredible taking.
Speaker 1 (28:15):
The elf half who has inspired you? Like what who
motivates you and inspires you to be as awesome as
you are at your job? Like I know what makes
me do me every day and be excited to get
up and think that I have the best life ever?
Speaker 2 (28:31):
What is that for you?
Speaker 3 (28:34):
I mean, there's there's a couple answers to that question,
and just I'm just going to talk about ELF for
a minute, you know, I you know, I'm a season bat.
I've been around a lot of different companies, all of
which you know, brought different things into my life at
different times, and all have their own great values and
what they stand for, like the Loreal's, the Shersados and
(28:54):
you know, Disney and all the other companies that I
that I was part of.
Speaker 4 (28:58):
But what makes me excited to wake up every.
Speaker 3 (29:00):
Day is, you know, ELF we are bold disruptors, kind heart,
We disrupt norms, We shape culture, and we connect communities,
which is the framework in which we operate every day,
and it is ingrained in the culture of every ELF.
So all the Elves really want to do and make
a difference. We're all shareholders in the company.
Speaker 1 (29:20):
I didn't know that, so you have a literal say
like in how well you do.
Speaker 4 (29:26):
I mean, listen, It's definitely a team effort.
Speaker 3 (29:29):
But every employee there's roughly five hundred and fifty employees
at ELF. Every employee, no matter where you are and
your career and your zone, they receive stock. And this
is Tering's vision. Terin's vision is to create wealth for
every employee.
Speaker 1 (29:44):
That's amazing. I love that so much. And actually like
ELF has done really well. And I was talking to
my dad about it the other day. I said, I
wish I'd bought ELF shares back in India the first
time around when we did it, because I would have
made me some money.
Speaker 3 (30:00):
And you know, you know, being being a publicly traded
company is you know, definitely. Our investors are very invested
in what we're doing and how we're doing. And you know,
the market does fluctuate, as we all know, and we
are in a spirit of just continuous improvement. We're continuing
to improve and grow and develop new ways of showing
(30:21):
up as a brand. But the inspiration comes from people
like Train and Corey and our exec team. And I
say that with all sincerity, like they're just remarkable human
beings first and foremost, and they are brilliant minds.
Speaker 4 (30:35):
They're so smart, they're they're wicked smart.
Speaker 3 (30:38):
When they show up, they you know, they're very thoughtful, strategic,
and just really true partners. So I'm inspired because I
get to lead with purpose every day, and purpose is
what gets me up every day that I can go
out knowing that what we're going to do and put
in market is going to you know, yes, we sell beauty.
We have to sell beauty, and we sell quality beauty
(30:59):
products at a very value and affordable way to make
sure that we're democratizing beauty for everybody, and we want
to do it with purpose. So that's why things that
I'm doing with you, you know, when we partner with
the NWSL to support and inspire young girls to stay
in sports. Number one, because we know they drop out,
you know, two times the rate of boys at the fourteen.
(31:22):
And we also know that we want to continue to
inspire across all sports. So I love when we get
to show up and what we call beauty deserts, which
I would consider Indy five hundred.
Speaker 2 (31:31):
To be one of them.
Speaker 3 (31:32):
Yeah, and one one cool example. And this was another
exciting moment for me. It was it was I think
it was January second or third. I flew to Saint Louis,
drove two hours to Columbia, Missouri during a snowstorm.
Speaker 4 (31:47):
And why did I do that?
Speaker 3 (31:48):
Because there were three thousand people showing up for the
Wonder Woman of Wrestling. We're seven hundred young girls, which
is one of the fastest growing sports for young girls
is wrestling. Why do I love that moment is because again,
like ELF, we are all about you know, accessibility and
making sure that you know everyone is included. They have
(32:09):
fourteen different weight classes so everyone can be in this space.
Doesn't matter what size shape you are, you can go
out and wrestle. And there was a moment where we
had the she's a woman, she received the gold medal
for women's wrestling in the Olympics, and we got her
on a twitch live stream and she got to talk
to some of the girls, which was super cute, and
(32:31):
what one of the young girls said was, you know,
I can be a badass on the mat, but then
I can go and get my makeup done by Elf
and I And they said, I'm so grateful that Elf
showed up for me in Columbia, Missouri, which no one
else would.
Speaker 4 (32:44):
Show up for.
Speaker 3 (32:44):
So I feel that you asked me what inspired terrain
corey people that give us the freedom to do really
cool shit like that, you know. And then what we're
doing with the p WHL, which is the Women's Hockey League,
is another great area that we're jumping into. Who obviously,
everything we're doing with you again, changing conversations where we
(33:04):
can inspire young girls is really what gets me excited.
Speaker 1 (33:08):
Yeah, so it's very similar really because I feel the
same Like when you see those things, it's very meaningful
and it makes you feel that you are making a difference.
Speaker 2 (33:16):
But also I was wondering this because racing is.
Speaker 1 (33:20):
My entire life, like I have known nothing else for years,
and I love it.
Speaker 2 (33:27):
I wake up in the morning.
Speaker 1 (33:27):
I think racing like it's twenty four seven, three hundred
and sixty five days a year. Like people say that
you shouldn't be defined by what you do. I am
one hundred percent what I do. Like there is I
don't care what they say. That is me, right, That's
all I do. And it sounds like you kind of
have a bit of a similar attitude in that you're
talking about work and health and everything else, Like there
(33:50):
isn't a you didn't mention anything personally, so you're obviously
very driven. Different industry, but very similar. So it's like
parallel universe is almost yeah.
Speaker 3 (34:01):
No, you know, people like Billy Jing King and what
she's done for her to have the only cup named
after her called the Billy jing King Cup, which is
similar to the Davis Cup and tennis and being a
partner with her and that is you know, just even
seeing her the other day, you know, seeing you the
other like just people everyone. There's so many people that
(34:22):
inspire me. When you see when people do really cool
shit and they're changing conversations, that's inspiration to me. When
I was in the Air Force, I working for those
three different colonels and hearing their stories and what they did,
you know, Colonel Bruce Johnson and Colonel Daniels, Chris Daniels,
like they were just, first of all, really cool people
and they were making a difference for people every day,
(34:45):
which was really I don't know.
Speaker 1 (34:47):
I knew, like the Colonel Daniels for other people now,
which is cool, right, Like you're the one that's making
the difference for the other one's gone.
Speaker 2 (34:54):
I think there's a responsibility to that that we have one.
Speaker 3 (34:58):
We take it very I take it very seriously, and
I know you do. And I think we all, you know,
in today's climate in the world, I think we all
have a responsibility in our own worlds to change the conversations.
And sometimes it's hard. Sometimes it's really really hard.
Speaker 1 (35:27):
So you were the first, You were the first beauty
brand to sponsor at eighty five hunders and you're going
to be the first in NASCAR. Do you think do
you think that others will will follow suit? Do you
have any advice for others? Do you think that they
missed an opportunity and you're glad that you got in
there first and now you're going to take them an
(35:47):
opota on it. How do you feel about opening a
whole other door for like minded brands.
Speaker 4 (35:54):
I'm all for it.
Speaker 3 (35:55):
I believe that we're better in numbers when we all
come together for this purpose. So I encourage other brands
to find their whatever, whatever it is, their way into
whether it's at NASCAR, Indy five hundred, PWHL ANDWSL. Like
a lot of beauty brands are finding their way into
(36:16):
support and inspire women in the sports, and I applaud them.
I really genuinely do, because we know that they're also
coming in and having impact and in a way that
we all.
Speaker 4 (36:27):
Need to do it together. It can't just be one brand.
Speaker 1 (36:29):
Again, there's so many parallels because I feel that about
other women drivers coming up through right like, I want
them to be more. I don't want this to be
the anomaly. I want this to be the norm, and
I want to help and I want to support and
doing that. But at the end of the day, nobody
can take away from the fact that we were first Amen,
So that's kind of cool. I feel very fortunate and
(36:51):
I wake up every morning thinking how lucky I am
that we get to live living our dream because there's
a lot of people out there that don't do this
jobs that they love and they have to just go
and do a job to get the money to afford
to live. And there's not many people like us who
get to love what they do. So I feel like
we're the lucky ones.
Speaker 3 (37:12):
No, it's just again I keep bringing Corey back up.
But you know, one of the things over the last
six years is she's given us this privilege of taking
time to pause, reflect and identify what we call our
intention word, and my intention word for the last few
years has been freedom. And why I love that is
(37:36):
that I do have freedom to do a lot of
really cool shit. Like I never thought that I would
be running an entertainment arm under ELF and building out
an immersive platform to support young girls through Twitch and Roadblocks,
and then building out an album called get Ready with
music to inspire young musicians and artists with the quite
(38:00):
frankly that are underserved and are finding their way in
the world of music, and we get to create an
album and support them in a way that no one
else is. And then obviously that what we're doing in
sports is incredible, and I've got another a lot of
great people on my team. But you know, Nicole, who
is our global makeup artist, you know artistry also is
(38:21):
another area of again inspiring people that love to be artistic,
and we can find a way through beauty to do that. So, Yeah,
I've got freedom and I'm very fortunate.
Speaker 1 (38:32):
Just like you. Yeah, I feel the same, and I
feel like what we're going to do this year is
going to be amazing, and I think that everybody's going
to be super happy to have us at the NASCAR races,
especially Charlotte, where we're going to do the big activation
again like we did it Indie, and I think we've
got When I hear about all the cool ideas and
like Clint will call me and say, do you want
(38:53):
to take Barley to it's my dog by the way
to Charlotte, I'm like, why, what's going on? They use
her in the ELF activision. I'm like, do I want
to know? So there's so many really cool things and
there's so many great people within ELF with these amazing ideas.
(39:13):
I for one cannot wait to see what I'm going
to be part of and I'm excited.
Speaker 3 (39:20):
Well, as a cruelty free brand, we would definitely want
to support your animal and all animals.
Speaker 1 (39:26):
So that was one of the first things when Clint
called me two years ago, it's about two years again
and said, how do you feel about ELF? And one
of my first questions was do they test on animals?
And that would have been a deal breaker for me.
So I feel very grateful that that is definitely the case.
Speaker 3 (39:47):
Well, you are true, a true ambassador and just a
remarkable human beings. So Catherine, I'm just so grateful to
know you, and.
Speaker 1 (39:55):
I'm very grateful for you, like beyond grateful, and like
I said, say our conversations I will remember for the
rest of my life. And it's changed my life because
it's what I was trying to do and I couldn't
do solo. And now I'm able to live my dream.
So hopefully that inspires others to do the same. And
(40:15):
I can't wait to see what the future brings. Honesty,
Patrick's I thank you, No, thank you.
Speaker 4 (40:19):
Who is your inspiration?
Speaker 1 (40:22):
One is my dad because he's always so positive and
so supportive and he's just been there the whole time,
very much like you, with the conversation like okay, well
how do we fix this? Like very I don't know,
just like a rock right, And I'm so lucky that
I have him. And then when I was growing up
there was this girl called Ellen MacArthur, and I'm kind
(40:46):
of torn because I wrote her a letter and she
didn't write back. And so when people write me notes,
if I get them, I always try and like write
back because it had an impact on me when I
was a kid, and she was the first woman to
sail single handily around the world, and I looked at
her and I thought, if she can do that alone
by herself, then I can for sure tackle anything that
(41:07):
comes along alone by myself. And whenever I feel a
certain way about something, I'm like, she got through it,
like it's it's cool. And then I hear the story
about the first woman to fly over the Atlantic and
things like that, and so they inspire me. And Janet
Guthin and Vincent James and now like you, Corey, Like
(41:29):
there's so many influences that have kind of popped in
and out of my life as we've gone down this
journey that have steered me and the way that I think.
Speaker 2 (41:40):
And I think, you know, Billy Jean King, like.
Speaker 1 (41:42):
Just looking at her, she's even Ellen right, Like she's
so happy and awesome. And all these people without you
even knowing, have such a profound influence on your state
of mind and how you tackle life. I think it's
just it's special, yeah.
Speaker 4 (41:59):
I know, and just to one build.
Speaker 3 (42:02):
As you know, when I think about Billy and you
know her wife, Lana, who has been her rock and support.
Speaker 4 (42:10):
You need people.
Speaker 3 (42:11):
Like that that can help get you through some of
the tougher times. So Lana is such a humble and
beautiful soul, Like it's just incredible.
Speaker 1 (42:23):
I know. I met her in New York, Yeah, and
I was blown away by how awesome she isn't I
actually was talking to a few people about her because
I hadn't met Billy at that point, and I was like, wow,
together they must be incredible.
Speaker 4 (42:39):
Yeah, yeah, very remarkable.
Speaker 2 (42:41):
Well, thank you, Patrick, thank you for spending this time.
Speaker 1 (42:43):
I know you're as incredibly busy as I have been
the last couple of weeks getting all of this set
up and getting working on it, so I appreciate you
taking the time. And it was really nice to learn
some things about you that I had no idea.
Speaker 4 (42:57):
I can't wait. Can't wait to see you and give
you a big hug.
Speaker 1 (42:59):
And we will talk soon, yes, Sarah, we will, and
we'll see you at racetrack very soon, all right.
Speaker 4 (43:06):
Cheers.
Speaker 1 (43:10):
Thanks for listening to throttle Therapy. We'll be back next
week with more updates and more overtakes. We want to
hear from you. Leave us a review in Apple Podcasts
and tell us what you want to talk about. It
might just be the topic for our next show. Throttle
Therapy is hosted by Katherine Legg. Our executive producer is
Jesse Katz, and our supervising producer is Grace Fuse. Listen
(43:33):
to Throttle Therapy on America's number one podcast network, iHeart.
Open your free iHeart app and search throttle Therapy with
Katherine Legg and start listening.
Throttle Therapy with Catherine Legg is an iHeart women's sports
production in partnership with Deep Blue Sports and Entertainment. You
can find us on the iHeartRadio app, Apple Podcasts, or
wherever you get your podcasts. Hello, Hello, Hello, and are
(00:22):
welcome to this week's episode of Throttle Therapy with Me
Catherine Legg. This week is special, you guys. It's very
special because I have had a really interesting past six
months and it's been turbulent. Let me tell you. It's
been filled with highs and lows and a lot of
(00:43):
hard work and digging deep and digging out from underneath
the pile of I don't know, metaphorical stuff from when
I'm a better term. And this week I feel like
the clouds are lifting and we are going to announce
something so cool. We literally just announced that we are
(01:06):
going NASCAR racing with Elf, who are incredibly special, just
the best partner that you could that a girl could
wish for, because not only is it something that speaks
close to my heart obviously in makeup and skincare space,
cosmetic space, I should probably be on brand, sorry Elf,
but also I get to go do NASCAR racing, which
(01:28):
I've wanted to do since I tried it in twenty
eighteen and I just didn't know how and didn't have
the right vehicle excuse the.
Speaker 2 (01:36):
Pun to do it.
Speaker 1 (01:37):
So we announced that we're going to do some races
with ELF in NASCAR, and then we're just announcing today.
Then I'm going to round out some more races in
NASCAR with another partner that we've got on board, which
is drop Light and share Fit Companies. And underneath that
umbrella there's there's Nudo Tequila, which is also very.
Speaker 2 (01:59):
Close to my heart.
Speaker 1 (02:00):
I love that tequila so much. And those of you
who know me will know that my drink of choice
is tequila, soda and lime, and I try and keep
it super clean and super healthy because I do enjoy
I drink every now and again, and I don't want
to have the carbs and the calories if I'm perfly honest,
because I work far too hard in the gym and
(02:22):
I take my job far too seriously to ruin it
by drinking anything but now.
Speaker 2 (02:30):
But no, I love it. I love it.
Speaker 1 (02:32):
The Droplight people have been incredible and I feel so
blessed to have had ELF pivot with me to doing
these NASCAR races when you know it's I've worked in
crasibitly hard to try and get an Indy five hundred
ride and a competitive Indy five hundred ride at that,
and when that didn't happen, I was devastated, really and
(02:55):
I didn't see kind of past that. And together with Elf,
we formulated this plan. But I'm beyond excited about and
I think we're going to make such a big difference.
And then from one great partner to another with the
Sharfick and Droplet folks, and they've stood up and said
we're behind you, We're going to do this thing. They've
(03:16):
got on board, and so I feel like we're one big,
happy family right now and we're going to do amazing
things together. So I've announced all twelve NASCAR races that
we're going to be doing oop boop. Beyond excited for that.
I need redemption from Phoenix and I'm going to prove
to all the nasayers out there that I am a
damn good race car driver. And I think it's going
(03:38):
to be very positive. I am excited. I'm looking forward
to it, and I have a plan and I feel
again like a weight has been lifted. So without further ado,
I'm going to introduce this week's episode, which is Patrick
O'Keeffe and Patrick is the chief marketing officer for ELF
and so you guys will get a in into what
(04:01):
made ELF want to get into racing, how it looks
from the corporate sponsorship partnership angle, and him as an
individual human being and hopefully we can.
Speaker 2 (04:15):
Do great things together.
Speaker 1 (04:16):
And you know, it's my dream in the future to
develop young female talent to fill that void and come
and behind me. And I really think that if I
can do a good job with the partners that I
have currently, then maybe we can bring up this next level,
in this next generation and that will give me more
motivation to you know.
Speaker 2 (04:38):
Build something for the future. Team.
Speaker 1 (04:40):
So beyond excited for what's to come. I feel like
we're going to do great things.
Speaker 2 (04:45):
And here's Patrick. I've got a treat for you.
Speaker 1 (04:51):
I've got a very special guest and you're going to
see the inner workings of everything that goes on behind
the scenes racing wise. I am today to be joined
by Patrick O'Keeffe, who is the chief marketing officer at
ELF Beauty and ELF, as you guys know, have been
a partner of mine for the last couple of years,
(05:12):
and together we have really changed the landscape of racing
and is a partnership that I am beyond proud of
and I'm very lucky to call Patrick now a friend
and a colleague, and together we are doing amazing, great things.
So welcome to the show, and thanks for coming on.
Speaker 2 (05:31):
Patrick.
Speaker 3 (05:31):
Oh my god, you're a badass, and I'm so excited
to be here to celebrate you and everything you're doing
to change the game for women everywhere.
Speaker 2 (05:42):
Thank you.
Speaker 1 (05:43):
Well, I feel like we're doing that together because I
feel like you empowered me to do that, and I
feel like ELF says they stand for empowering women, and
a lot of people say that, and a lot of
people say it and pay lip service to it because
it sounds good and it's good for marketing and everything else.
But you guys actually will the walk and talk the talk,
and you stand behind it, and I can tell you
I have never felt as empowered as I do with
(06:06):
you guys by my side, So thank you so much
for that.
Speaker 3 (06:10):
Were equally as grateful, and I am also excited and
grateful to call you a friend who so I appreciate
everything you do every day again, changing conversations for the
next generation of young girls that are going to become
race car drivers or whatever they want to be or
whatever they So.
Speaker 1 (06:29):
I want to start, like, I want to go way back.
I want to start at the beginning. I want to
go back to younger Patrick, when you were first deciding
what you wanted to be in this life and you
got into marketing, and I want to know how it
all started.
Speaker 3 (06:44):
Yeah, I know. I love this question, and I will
try to keep it brief because I am a season bet.
I've been around the block. I was a rebel without
a cause and then became a rebel with a cause.
So I have a twin brother. His name is Sean.
Speaker 4 (06:59):
He's married.
Speaker 3 (07:01):
Yeah, Sean and Don, they're a big part of my life.
And anyway, we both took different paths.
Speaker 2 (07:07):
You know.
Speaker 4 (07:07):
Sean did the traditional four years.
Speaker 3 (07:09):
I did do my freshman year in college and joined
a fraternity and probably partied a little too hard and
knew that I didn't want to go to a state school,
which was in Illinois, and my sophomore year is when
I think my life began to change. And I share
this story because it's an important part of the journey
my sophomore year, the campus news paper was extending an
(07:35):
offer to all college students to go and do an
internship at Walt Disney World. And there were three hundred
and fifty people that applied. They picked ten and they
picked me and I got to go down and live
in snow White Village on seven Dwarf Lane.
Speaker 4 (07:47):
That was another college students.
Speaker 2 (07:49):
And that's amazing.
Speaker 3 (07:52):
It was incredible and the people I met, it was
just an incredible experience. It also made me realize that
the world is big and there's a lot of opportunity
to kind of change conversations even back then. So did
that for you know, a semester extended through the summer,
went back to my college and then I was like,
oh shit, I got to figure out really what I
want to do. A friend of mine' dad was pretty
(08:13):
high up in a company called Annixter brother His name
is Jim Warren. And it got me back down to
Florida and Tampa, Florida, and I went to go work
for the largest electrical wiring cable company called Annixter Brothers.
So I learned about coaxial cable. Was very exciting an
it was a sales position, so you had to learn
the product, and they bring you inside. You do inside sales,
and that was just really another experience for me to
(08:36):
realize that I needed to figure out my next chapter.
I did that for about six months, and then I
woke up one Saturday and enlisted in the Air Force.
And thirty days later I was at basic training in
San Antonio, Texas, went to Biloxi, Mississippi, and then landed
in Northern California at MA, their Air Force base, which
(08:56):
is a it's a sack and ATC Base, which is
where they trained pilots and gators. And I landed in
the security police squadron, and that's really where I learned
a lot about discipline in life and really what changed
me as a person and becoming a leader. I did
that for a few months and then the base commander
was looking for his next right hand person. I was
(09:17):
standing at attention. He walked into the squadron, he said,
I want you to come work for me. So I
moved up and worked for three different incredible, incredible pernels,
finished my degree, got my master's, and then decided I
was going to be an officer. I wanted to be
a public affairs officer.
Speaker 1 (09:32):
I had.
Speaker 3 (09:32):
I had this vision of wanting to go into broadcast, okay,
broadcast journalism, and for whatever reason, Congress was making budget cuts.
You know, they're you know, their business, and I could
have stayed in. I got out it was all good,
and then moved back to Chicago, where I was from
and worked in manufacturing and windows and doors so Anderson Impella,
(09:54):
very exciting stuff and did that for about a year
and then fell into beauty. So there's a company in
downtown Chicago on Michigan Avenue called Smith, Bucklan and Associates.
Speaker 4 (10:04):
They're the largest association management firm in the world.
Speaker 3 (10:06):
And I got to be connected with the American Beauty
Association America's Beauty Show and got to understand nail texts, estheticians, hairdressers,
and then also understanding the manufacturing and distribution side of
the business. And from that world I fell into another
world Catch and PR. Worked on Weddi's and Miller in
PR and that was where I learned crisis management because
(10:28):
there was a lot of crisises during that time.
Speaker 4 (10:30):
And I worked then Loriol.
Speaker 2 (10:32):
Called they headhunted you.
Speaker 4 (10:34):
Yeah, we did well.
Speaker 3 (10:35):
I actually knew a senior leader who was on our
board of directors for the American Beauty Association and they
had just acquired a company called Matrix and Biolouge. It's
a hair care company sold into salons. And that's when
I started my journey into beauty marketing and did that
for four years. Then Sheado called and then I moved
to La worked on another brand called Joiko Iso and Sentience,
(10:57):
some beautiful brands and hair care, and loriol called me back.
Moved back to New York and did that for ten years,
and then I met the incredible Corey Marchisoto and that
changed kind of my.
Speaker 4 (11:10):
Life over the last six years. So that's how I
ended at Health Beauty.
Speaker 2 (11:14):
Ah.
Speaker 1 (11:15):
Okay, So first thing I wanted to say, actually is
when I was growing up, I wanted to be a
fight pilot. No really, that's what I wanted to do
with my life, but I couldn't because my eyesight wasn't
getting enough.
Speaker 2 (11:25):
So I raised cars instead.
Speaker 1 (11:26):
It makes no sense, right, but I love that and
my dad sold windows. No, yes, isn't that crazy that
we have those parallel things. So you met Corey, and
Corey persuaded you to come to al How long ago was.
Speaker 3 (11:41):
That in September, it'll be six years. She started at
ELF in February. I started in September, and yeah, Corey,
it was interesting. Her mentor, her name is Kathy Colin,
was my mentor at Loriel Okay worked, So Kathy Colin
was really the one that brought us together. Cory always
tells a story. It's a beautiful story, and I love
(12:02):
Corey for sharing it. But allegedly was what I was
told is that Corey was looking for someone for the
role that I'm in, and Cathy said, hang up the
phone now call Patrick O'Keeffe, and she did, and then
Corey and I met for five hours over probably five
bottles of wine.
Speaker 2 (12:21):
I stumbled up at a lot sounds great to me.
Speaker 3 (12:24):
Everything about it, just the energy, the chemistry, our beliefs,
what we wanted, our vision. She got me so excited
to switch from hair to cosmetics and skin in the
categories and beauty and she's been a remarkable, incredible leader
and partner, and I'm just so grateful to be with her.
I had an interview with Terrang, had to go to
dinner with Trang, and then the next day I got
(12:46):
an offer.
Speaker 1 (12:46):
So that's amazing. Well, what I love about both of
you is you're both visionaries. Like you're so creative. You
can see things that other people can't see, and I
love that. I wish I had that ability.
Speaker 2 (12:56):
I don't.
Speaker 1 (12:57):
I'm very good with like being analytical and logical, like
the driving side of things, like their data, but I
don't have that being able.
Speaker 2 (13:05):
To see an idea before you've made it, you know.
Speaker 1 (13:10):
And I love that about both of you, and I
think it's incredible because you literally are doing groundbreaking things
and the things like what we did in Indy last year,
and I'll get to that. Nobody's ever done anything like
that before and it's just opened everybody's.
Speaker 2 (13:24):
Eyes in it's but as I say, we'll get to that,
we get.
Speaker 4 (13:26):
To that and the creative front.
Speaker 3 (13:28):
I am so grateful to be surrounded like people by
like Lori Lamb and Ashley Rosebrook.
Speaker 4 (13:34):
They truly are.
Speaker 3 (13:35):
We are a dynamic team together and collectively we all
feed off of each other to really build out some
really great stuff.
Speaker 2 (13:44):
Right.
Speaker 1 (13:44):
It's about the people that you're surrounded with and you
build each other up and it's a supportive environment and everything.
Speaker 2 (13:49):
So it's like it's like a race team. It's like
you have to have the right people in the right position.
Speaker 4 (13:54):
Yeah, I love that. Great, great comparison.
Speaker 1 (13:57):
What got you interested in motorsports? What made you think
this is a good idea for us?
Speaker 3 (14:03):
I was introduced to the Indy five hundred through a
friend of mine when I was in high school. Her
name is Stephanie Forsyth, and they own a company called
Indeck Power Equipment, and they also had a race car
in the Indy five hundred yep. And while I didn't
really get to experience a lot of it was around,
I was surrounded with it because of Stephanie and her
(14:24):
familiarizing me with what happens within the race. I think
the lesson for me in this is that never underestimate
how you learn about someone or something, and you can
learn it from anywhere. We all get bombarded with a
lot of content every day, but when you take the
time to see something, you say something, and then you
(14:44):
do something. And I met your incredible partner in crime, Clint,
and then I met you. The rest is history. So
I'm just grateful that I get to be a part
of something. And I know we're going to talk about
our partnership with Indy, but that was probably one of
the most rewarding experiences in my career.
Speaker 1 (15:04):
Truly same and I've been racing for twenty years professionally,
and I have to say it was special. But it
wasn't just special for us. I think it was special
for every single one of the three hundred thousand people
that were there. Right, what did you make of everything
that we did around Indie last year and the impact
that it had took it a little bit about that.
Speaker 3 (15:25):
Yeah, So you know, when I sat down with Clint,
I didn't know what to expect.
Speaker 4 (15:29):
I had no idea.
Speaker 3 (15:31):
You hear three hundred and fifty thousand people roughly that
are attending, of which forty eight percent of women and
young girls. But until you physically get there and you
see it, feel it. Shit, Oh my god, the energy,
the power. It's a family affair.
Speaker 4 (15:47):
It is it.
Speaker 3 (15:48):
People live and breathe by this experience and for us
to show up to celebrate you. I get chills even
thinking about it now.
Speaker 1 (15:56):
Sam.
Speaker 3 (15:56):
You know when I look at us in between year
in waste management and then we show up with a
DJ doing makeup, celebrating the nine women that raced before
you over the one hundred and eight years, it's been
in existence, creating a Snapchat filter for young people who
were physically not there, but even the young girls and
young boys could go and experience that while they were
(16:18):
there seeing doing the Twitch live stream, getting everyone to
understand the power of the platform of indie and then
to recognize that there's this incredible woman behind it called
Catherine Legg who is going to be the only woman
driver who is the fastest driver in the world. And
then we did a roadblocks game to even get more
young girls inspired to be part of it. And then
(16:39):
we did make up.
Speaker 1 (16:40):
Right Drone show and literally every girl, even the boys,
were wearing Elf hats right like it was a movement.
I can't I'm still looking for the words to describe
the energy and the vibe that it created.
Speaker 2 (16:54):
But it was like this.
Speaker 1 (16:55):
Whole girl power thing where we all stood together and
even the men sell Break did it. And like I've
been looking for that, Patrick for twenty years in my career.
I've been trying to do that, and it took you
guys coming on board to be able to make that
reality for me. And I honestly almost want to cry
when I think about it. But the young girls that
come up to me and now I feel like, together,
(17:18):
we've told them that they can be anything that they
want to be, and it might not be a race
car driver, right, it might want an astronaut.
Speaker 2 (17:24):
Or whatever it may be.
Speaker 1 (17:25):
And like we had that impact on that whole stadium
and it was so cool to see. I was honestly
groundbreaking in my opinion.
Speaker 3 (17:33):
Yeah, and having the fathers bring their sons into the
experience to see the wall of women, right to help
normalize for them as women can drive and go two
hundred and fifty miles an hour around a track and
kick some ass, right, like to your point, the young
girls getting them inspired to be something bigger and better
(17:53):
and do something really cool.
Speaker 4 (17:55):
And I had the.
Speaker 3 (17:57):
Lines were incredible and people were thanking us for being there,
which was I like, honestly, I've never experienced anything like
this in my career ever, you know, And we're going
to continue.
Speaker 1 (18:09):
This magic, absolutely we are, and I think it's made
such a difference.
Speaker 2 (18:14):
I think we can't not like we have to.
Speaker 1 (18:16):
Because the thing that surprised me the most about it
was that they all stuck together. You know, there was
no woman competition we got to be the best girl
or anything like that. It was like we were all
it united everybody. That's the best way of putting it,
and that was the really magical thing for me. This
(18:45):
is probably not going to go down well, but I'm
going to say anyone, I think the pivot that we'll
talk about now that we're doing to do NASCAR this
year and not being able to get a car for
the five hundred because we were planning on going back and
we wanted to go back and we wanted to do it.
I think Indy have missed out tremendously on not having
(19:08):
us there. And it's not about me, it's about us.
It's about that unity, and it's about saying, you know,
there was only one Now there aren't going to be
any at on the track this year and like we've
gone elsewhere because you know, we had to. And I
don't know how to say it, but I have a
(19:29):
feeling that they're going to get a lot of stick
from a lot of fans and they're gonna they're going
to think that they missed out and hopefully we can
be back next year and then they will realize.
Speaker 3 (19:37):
That Listen, I I you know, things happen for a reason,
and I believe that wherever you go. You're going to
bring magic and bring memories and bring a spirit that
no one else can bring. And to your point, unfortunately
it won't be an Indie this year. But I am
wickedly excited about what we're going to do together at
(19:59):
its car.
Speaker 1 (20:00):
I know, I can't I can't even begin to tell
you how excited I am to start this new chapter
on that subject. So we call you and we say, hey, Pat,
we can't get a car for Indy And, in typical
Patrick O'Keeffe and Elf fashion, your first reaction and I
will remember this until the day that I die, was Okay,
(20:22):
what do we need to do? Like, how do we
fix this? It wasn't dwelling on the bad. It was
immediately crisis mode, right like, okay, how do we fix this?
Speaker 2 (20:31):
What do we do?
Speaker 1 (20:32):
And together we came up with this plan of Nascar
and we're going to make a different We're going to
make the same difference that we did in IndyCar, and
we're going to do it in NASCAR and we're going
to then hopefully bring all the worlds together and have
them collide next year. But when you heard from me
saying listen, and I tried let me tell you how
hard I freaking worked on trying to get the engine
(20:53):
that didn't come until the last minute, and then not
being able to get shassis, and it was a whole
ordeal that I will go into but now it's probably
not the right medium for that. But when I explained
all this to you and I said, I don't know
what to do now, I'm stuck, and I was like,
in this emotional state, what inspired you to do the
pivot and the it was such a great reaction.
Speaker 3 (21:16):
It's I was flying to London to go meet with
our UK team and I literally literally when I landed,
Clint texted me and said, hey, me and Katherine to
get a call with you. I'm like, okay, get great.
Was standing at you know, getting my baggage, And when
you told me that, my first reaction was I'm first
(21:38):
of all grateful that I get to be a part
of this conversation with you. What inspires me every day
is you. So if there was no question in my
mind or in ELF's mind or Corey's mind that we
were not going to rally with you, so we can't
dwell on the past, we can't dwell on it. But
we held hands and we jumped in together and we said,
(21:59):
this is what we're going to do, and we're going
to figure it out, and we want to continue to
support you and women inspire young girls every day to
empower them to do incredible things in this world. So
that's what makes me excited, because you inspire me and
you inspire so many other people. Why wouldn't we want
to be a part of something like that.
Speaker 1 (22:19):
The support, though, like it's so meaningful to me, And
like I said, I remember until the day that I die,
that conversation. It's like I just feel I feel empowered.
That's the best way of describing it. Because now I'm like, Okay,
we're going to do this thing and we've came up
with a NASCAR plan and it's going to be huge
and it's going to be super exciting, and I don't
think that's ever.
Speaker 2 (22:38):
Been done before either.
Speaker 1 (22:40):
And so it's like it's given me this renewed motivation
to go tackle another thing and do another thing. And
so I'm a you and Elf as excited about the
NASCAR pivot as you were about IndyCar last year.
Speaker 3 (22:55):
One hundred percent. We're going to go in and do
incredible things together. This space, and it's a whole different
world there. It's a whole different it's still a massive,
massive audience. And the fact that we're going to be
supporting you not just for the one race in Charlotte,
but beyond that with the goal to get to Daytona
(23:17):
five hundred.
Speaker 4 (23:18):
Is super, super exciting for us.
Speaker 3 (23:21):
And I'm excited to see you go out there and
shine and create magic together and really recognize that when
you get on that track and you get in that
car that every day you're inspiring not only these young girls,
but a lot of other people that truly believe in you.
Speaker 4 (23:37):
And there are so many that do.
Speaker 3 (23:40):
But I would love to hear from you, what is
your experience in driving it an IndyCar.
Speaker 4 (23:48):
Versus and that like, what does that feel like? What
is the difference?
Speaker 1 (23:53):
So it's so different you won't even believe if you
think about an IndyCar being a fight to yet right,
so it's very streamlined. You're getting pushed into the ground
with thousands of pounds of pressure. So imagine thousands of
pounds sitting on top of a car pushing that tire
into the ground. You've got a ton of grib you've
(24:13):
got a margin of error that's literally millimeters and you're
doing two hundred and forty miles an hour. But everything
is so tight and precise and physical, like you feel
every single thing through the wheel, like you're getting all
the senses.
Speaker 2 (24:30):
It's so sharp.
Speaker 1 (24:31):
I don't know how to describe it other than if
you've driven a car where you feel like whatever input
you're putting in gives you a direct feedback, like you
feel it through every single cell in your body.
Speaker 2 (24:45):
Okay, that's Indy car.
Speaker 1 (24:46):
That's like sharp, immediate, it's just totally sharp, I guess
is the way to describe it. Nascar, however, Nascar is
a complete opposite. So you don't have as much downforce,
you don't have alien as much damp force. I don't
know how much, still learning, but it's probably hundreds of
pounds as opposed to thousands of pounds, So you don't
(25:07):
have that pressure pushing the tire into the ground to
get you grip. You get it mechanically from springs and dampers,
and the tire is a lot more high profile, so
the car moves around on the tire and it weighs
a lot more so instead of being like nimble and
direct and aggressive like an Indyco. The NASCAR is like
driving a bus. It's like it wallows around and it
(25:31):
moves and it takes the set and then you have
to fight with it.
Speaker 2 (25:35):
And it is hot in there.
Speaker 1 (25:37):
And so instead of it being physical, like muscular physical,
because it's really heavy like an Indyco, it's just hot
and it's moving around and you're working really hard, and
so it's a it's a completely different experience. You feel
the you feel the softness in the car and the
grip in a totally different in a totally different ways.
(26:00):
Remain forms of racing across the world. Right, You've got
open wheel, which is IndyCar and Formula One. You've got
stock cars, which is NASCAR, and NASCAR is very American centric,
but they have a European series and other things too.
And then you have sports cars, which is all the
brands that you're kind of familiar with on the road
(26:20):
and prototypes like Ferraris and Porsches and Lamborghinis and they
do endurance racing. And so the sports car world is
like a crossover in the middle of NASCAR and IndyCar
where you have a bit of movement in the car
and it's a bit softer, it's not got as much downforce,
but it's like that transition from one to the other,
(26:42):
and that's where I spent So I spent the first
ten years of my life doing open wheel, the second
ten years doing sports cars. So now I'm one extra
step and now I'm getting used to the car moving
around and the terminology is a bit different. So when
I went over there and I did, Phoenix was saying
things like oversteer and understeer, which means understeers when the
(27:05):
front of the car is sliding, overseers when the rear
of the car sliding, and they literally looked at me like,
not only am I from a different country, I'm from
a different planet, because they were like, she means loose,
and I'm like, yeah, that's so I have to learn
the terminology too. But it's it's really exciting and it's
really it's another thing I want to conquer, right, like
(27:28):
Pike's Peak, like doing that, Like I I feel like
I want to I want to have done what you
guys have done. I want to have changed the landscape
for racing in the future, and I want to leave
a legacy. And we were just at the Billy Jean
King star on the Hollywood thing, and I think you
only associate with people who were doing groundbreaking things, right
(27:52):
like Billy and I want to be the motorsport equivalent
of her.
Speaker 3 (27:58):
But you are just for the you know, she's a
veteran for sure, and an incredible, incredible, remarkable human being
and what she's done to change the landscape for all
women and girls, not just.
Speaker 2 (28:09):
In sports either. It's like across the board.
Speaker 4 (28:11):
Right, Yeah, No, it's it's incredible taking.
Speaker 1 (28:15):
The elf half who has inspired you? Like what who
motivates you and inspires you to be as awesome as
you are at your job? Like I know what makes
me do me every day and be excited to get
up and think that I have the best life ever?
Speaker 2 (28:31):
What is that for you?
Speaker 3 (28:34):
I mean, there's there's a couple answers to that question,
and just I'm just going to talk about ELF for
a minute, you know, I you know, I'm a season bat.
I've been around a lot of different companies, all of
which you know, brought different things into my life at
different times, and all have their own great values and
what they stand for, like the Loreal's, the Shersados and
(28:54):
you know, Disney and all the other companies that I
that I was part of.
Speaker 4 (28:58):
But what makes me excited to wake up every.
Speaker 3 (29:00):
Day is, you know, ELF we are bold disruptors, kind heart,
We disrupt norms, We shape culture, and we connect communities,
which is the framework in which we operate every day,
and it is ingrained in the culture of every ELF.
So all the Elves really want to do and make
a difference. We're all shareholders in the company.
Speaker 1 (29:20):
I didn't know that, so you have a literal say
like in how well you do.
Speaker 4 (29:26):
I mean, listen, It's definitely a team effort.
Speaker 3 (29:29):
But every employee there's roughly five hundred and fifty employees
at ELF. Every employee, no matter where you are and
your career and your zone, they receive stock. And this
is Tering's vision. Terin's vision is to create wealth for
every employee.
Speaker 1 (29:44):
That's amazing. I love that so much. And actually like
ELF has done really well. And I was talking to
my dad about it the other day. I said, I
wish I'd bought ELF shares back in India the first
time around when we did it, because I would have
made me some money.
Speaker 3 (30:00):
And you know, you know, being being a publicly traded
company is you know, definitely. Our investors are very invested
in what we're doing and how we're doing. And you know,
the market does fluctuate, as we all know, and we
are in a spirit of just continuous improvement. We're continuing
to improve and grow and develop new ways of showing
(30:21):
up as a brand. But the inspiration comes from people
like Train and Corey and our exec team. And I
say that with all sincerity, like they're just remarkable human
beings first and foremost, and they are brilliant minds.
Speaker 4 (30:35):
They're so smart, they're they're wicked smart.
Speaker 3 (30:38):
When they show up, they you know, they're very thoughtful, strategic,
and just really true partners. So I'm inspired because I
get to lead with purpose every day, and purpose is
what gets me up every day that I can go
out knowing that what we're going to do and put
in market is going to you know, yes, we sell beauty.
We have to sell beauty, and we sell quality beauty
(30:59):
products at a very value and affordable way to make
sure that we're democratizing beauty for everybody, and we want
to do it with purpose. So that's why things that
I'm doing with you, you know, when we partner with
the NWSL to support and inspire young girls to stay
in sports. Number one, because we know they drop out,
you know, two times the rate of boys at the fourteen.
(31:22):
And we also know that we want to continue to
inspire across all sports. So I love when we get
to show up and what we call beauty deserts, which
I would consider Indy five hundred.
Speaker 2 (31:31):
To be one of them.
Speaker 3 (31:32):
Yeah, and one one cool example. And this was another
exciting moment for me. It was it was I think
it was January second or third. I flew to Saint Louis,
drove two hours to Columbia, Missouri during a snowstorm.
Speaker 4 (31:47):
And why did I do that?
Speaker 3 (31:48):
Because there were three thousand people showing up for the
Wonder Woman of Wrestling. We're seven hundred young girls, which
is one of the fastest growing sports for young girls
is wrestling. Why do I love that moment is because again,
like ELF, we are all about you know, accessibility and
making sure that you know everyone is included. They have
(32:09):
fourteen different weight classes so everyone can be in this space.
Doesn't matter what size shape you are, you can go
out and wrestle. And there was a moment where we
had the she's a woman, she received the gold medal
for women's wrestling in the Olympics, and we got her
on a twitch live stream and she got to talk
to some of the girls, which was super cute, and
(32:31):
what one of the young girls said was, you know,
I can be a badass on the mat, but then
I can go and get my makeup done by Elf
and I And they said, I'm so grateful that Elf
showed up for me in Columbia, Missouri, which no one
else would.
Speaker 4 (32:44):
Show up for.
Speaker 3 (32:44):
So I feel that you asked me what inspired terrain
corey people that give us the freedom to do really
cool shit like that, you know. And then what we're
doing with the p WHL, which is the Women's Hockey League,
is another great area that we're jumping into. Who obviously,
everything we're doing with you again, changing conversations where we
(33:04):
can inspire young girls is really what gets me excited.
Speaker 1 (33:08):
Yeah, so it's very similar really because I feel the
same Like when you see those things, it's very meaningful
and it makes you feel that you are making a difference.
Speaker 2 (33:16):
But also I was wondering this because racing is.
Speaker 1 (33:20):
My entire life, like I have known nothing else for years,
and I love it.
Speaker 2 (33:27):
I wake up in the morning.
Speaker 1 (33:27):
I think racing like it's twenty four seven, three hundred
and sixty five days a year. Like people say that
you shouldn't be defined by what you do. I am
one hundred percent what I do. Like there is I
don't care what they say. That is me, right, That's
all I do. And it sounds like you kind of
have a bit of a similar attitude in that you're
talking about work and health and everything else, Like there
(33:50):
isn't a you didn't mention anything personally, so you're obviously
very driven. Different industry, but very similar. So it's like
parallel universe is almost yeah.
Speaker 3 (34:01):
No, you know, people like Billy Jing King and what
she's done for her to have the only cup named
after her called the Billy jing King Cup, which is
similar to the Davis Cup and tennis and being a
partner with her and that is you know, just even
seeing her the other day, you know, seeing you the
other like just people everyone. There's so many people that
(34:22):
inspire me. When you see when people do really cool
shit and they're changing conversations, that's inspiration to me. When
I was in the Air Force, I working for those
three different colonels and hearing their stories and what they did,
you know, Colonel Bruce Johnson and Colonel Daniels, Chris Daniels,
like they were just, first of all, really cool people
and they were making a difference for people every day,
(34:45):
which was really I don't know.
Speaker 1 (34:47):
I knew, like the Colonel Daniels for other people now,
which is cool, right, Like you're the one that's making
the difference for the other one's gone.
Speaker 2 (34:54):
I think there's a responsibility to that that we have one.
Speaker 3 (34:58):
We take it very I take it very seriously, and
I know you do. And I think we all, you know,
in today's climate in the world, I think we all
have a responsibility in our own worlds to change the conversations.
And sometimes it's hard. Sometimes it's really really hard.
Speaker 1 (35:27):
So you were the first, You were the first beauty
brand to sponsor at eighty five hunders and you're going
to be the first in NASCAR. Do you think do
you think that others will will follow suit? Do you
have any advice for others? Do you think that they
missed an opportunity and you're glad that you got in
there first and now you're going to take them an
(35:47):
opota on it. How do you feel about opening a
whole other door for like minded brands.
Speaker 4 (35:54):
I'm all for it.
Speaker 3 (35:55):
I believe that we're better in numbers when we all
come together for this purpose. So I encourage other brands
to find their whatever, whatever it is, their way into
whether it's at NASCAR, Indy five hundred, PWHL ANDWSL. Like
a lot of beauty brands are finding their way into
(36:16):
support and inspire women in the sports, and I applaud them.
I really genuinely do, because we know that they're also
coming in and having impact and in a way that
we all.
Speaker 4 (36:27):
Need to do it together. It can't just be one brand.
Speaker 1 (36:29):
Again, there's so many parallels because I feel that about
other women drivers coming up through right like, I want
them to be more. I don't want this to be
the anomaly. I want this to be the norm, and
I want to help and I want to support and
doing that. But at the end of the day, nobody
can take away from the fact that we were first Amen,
So that's kind of cool. I feel very fortunate and
(36:51):
I wake up every morning thinking how lucky I am
that we get to live living our dream because there's
a lot of people out there that don't do this
jobs that they love and they have to just go
and do a job to get the money to afford
to live. And there's not many people like us who
get to love what they do. So I feel like
we're the lucky ones.
Speaker 3 (37:12):
No, it's just again I keep bringing Corey back up.
But you know, one of the things over the last
six years is she's given us this privilege of taking
time to pause, reflect and identify what we call our
intention word, and my intention word for the last few
years has been freedom. And why I love that is
(37:36):
that I do have freedom to do a lot of
really cool shit. Like I never thought that I would
be running an entertainment arm under ELF and building out
an immersive platform to support young girls through Twitch and Roadblocks,
and then building out an album called get Ready with
music to inspire young musicians and artists with the quite
(38:00):
frankly that are underserved and are finding their way in
the world of music, and we get to create an
album and support them in a way that no one
else is. And then obviously that what we're doing in
sports is incredible, and I've got another a lot of
great people on my team. But you know, Nicole, who
is our global makeup artist, you know artistry also is
(38:21):
another area of again inspiring people that love to be artistic,
and we can find a way through beauty to do that. So, Yeah,
I've got freedom and I'm very fortunate.
Speaker 1 (38:32):
Just like you. Yeah, I feel the same, and I
feel like what we're going to do this year is
going to be amazing, and I think that everybody's going
to be super happy to have us at the NASCAR races,
especially Charlotte, where we're going to do the big activation
again like we did it Indie, and I think we've
got When I hear about all the cool ideas and
like Clint will call me and say, do you want
(38:53):
to take Barley to it's my dog by the way
to Charlotte, I'm like, why, what's going on? They use
her in the ELF activision. I'm like, do I want
to know? So there's so many really cool things and
there's so many great people within ELF with these amazing ideas.
(39:13):
I for one cannot wait to see what I'm going
to be part of and I'm excited.
Speaker 3 (39:20):
Well, as a cruelty free brand, we would definitely want
to support your animal and all animals.
Speaker 1 (39:26):
So that was one of the first things when Clint
called me two years ago, it's about two years again
and said, how do you feel about ELF? And one
of my first questions was do they test on animals?
And that would have been a deal breaker for me.
So I feel very grateful that that is definitely the case.
Speaker 3 (39:47):
Well, you are true, a true ambassador and just a
remarkable human beings. So Catherine, I'm just so grateful to
know you, and.
Speaker 1 (39:55):
I'm very grateful for you, like beyond grateful, and like
I said, say our conversations I will remember for the
rest of my life. And it's changed my life because
it's what I was trying to do and I couldn't
do solo. And now I'm able to live my dream.
So hopefully that inspires others to do the same. And
(40:15):
I can't wait to see what the future brings. Honesty,
Patrick's I thank you, No, thank you.
Speaker 4 (40:19):
Who is your inspiration?
Speaker 1 (40:22):
One is my dad because he's always so positive and
so supportive and he's just been there the whole time,
very much like you, with the conversation like okay, well
how do we fix this? Like very I don't know,
just like a rock right, And I'm so lucky that
I have him. And then when I was growing up
there was this girl called Ellen MacArthur, and I'm kind
(40:46):
of torn because I wrote her a letter and she
didn't write back. And so when people write me notes,
if I get them, I always try and like write
back because it had an impact on me when I
was a kid, and she was the first woman to
sail single handily around the world, and I looked at
her and I thought, if she can do that alone
by herself, then I can for sure tackle anything that
(41:07):
comes along alone by myself. And whenever I feel a
certain way about something, I'm like, she got through it,
like it's it's cool. And then I hear the story
about the first woman to fly over the Atlantic and
things like that, and so they inspire me. And Janet
Guthin and Vincent James and now like you, Corey, Like
(41:29):
there's so many influences that have kind of popped in
and out of my life as we've gone down this
journey that have steered me and the way that I think.
Speaker 2 (41:40):
And I think, you know, Billy Jean King, like.
Speaker 1 (41:42):
Just looking at her, she's even Ellen right, Like she's
so happy and awesome. And all these people without you
even knowing, have such a profound influence on your state
of mind and how you tackle life. I think it's
just it's special, yeah.
Speaker 4 (41:59):
I know, and just to one build.
Speaker 3 (42:02):
As you know, when I think about Billy and you
know her wife, Lana, who has been her rock and support.
Speaker 4 (42:10):
You need people.
Speaker 3 (42:11):
Like that that can help get you through some of
the tougher times. So Lana is such a humble and
beautiful soul, Like it's just incredible.
Speaker 1 (42:23):
I know. I met her in New York, Yeah, and
I was blown away by how awesome she isn't I
actually was talking to a few people about her because
I hadn't met Billy at that point, and I was like, wow,
together they must be incredible.
Speaker 4 (42:39):
Yeah, yeah, very remarkable.
Speaker 2 (42:41):
Well, thank you, Patrick, thank you for spending this time.
Speaker 1 (42:43):
I know you're as incredibly busy as I have been
the last couple of weeks getting all of this set
up and getting working on it, so I appreciate you
taking the time. And it was really nice to learn
some things about you that I had no idea.
Speaker 4 (42:57):
I can't wait. Can't wait to see you and give
you a big hug.
Speaker 1 (42:59):
And we will talk soon, yes, Sarah, we will, and
we'll see you at racetrack very soon, all right.
Speaker 4 (43:06):
Cheers.
Speaker 1 (43:10):
Thanks for listening to throttle Therapy. We'll be back next
week with more updates and more overtakes. We want to
hear from you. Leave us a review in Apple Podcasts
and tell us what you want to talk about. It
might just be the topic for our next show. Throttle
Therapy is hosted by Katherine Legg. Our executive producer is
Jesse Katz, and our supervising producer is Grace Fuse. Listen
(43:33):
to Throttle Therapy on America's number one podcast network, iHeart.
Open your free iHeart app and search throttle Therapy with
Katherine Legg and start listening.
Host
Katherine Legge
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