Under the Influence with Jo Piazza

Under the Influence with Jo Piazza

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

Episodes

September 21, 2025 50 mins
Today we are revisting the second ever episode of UTI! Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women i...
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Potty training has been sold to parents as a finish line — three days, one weekend, no more diapers. But what if that’s the wrong way to think about it? In this episode, Laura Birek, co-author of Good to Go: A Fresh Take on Potty Training for Today’s Intentional Parent, explains why potty training isn’t a binary, why “naked weekends” don’t work for every family, and how a rehearsal period can ease kids (and parents) into the proces...
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So many women are exhausted by carrying more of the household labor, both the visible chores and the invisible work no one talks about. In this episode Jo and Nick sit down to map out how it really happens in their own home. They talk through who does the laundry, who puts it away, who manages school forms and grocery runs, and who gets stuck with the trash. And then there is bedtime, the nightly ritual that drains every ounce of p...
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September 11, 2025 36 mins
The world loves to tell parents—especially moms—that kids and creativity can’t co-exist. Writer M.M. De Voe thinks that’s B.S. and so do I. M. founded Pen Parentis to help writers keep creating after they have kids. In this conversation, we get into what really happens to creativity when you add a baby to the mix: the productivity spurts, the guilt, the comparisons, the shame. And why community might be the single thing that saves...
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Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelles about his new book Dirtbag Billionaire, tracing Patagonia founder Yvon Chouinard’s journey from dirtbag climber to the creator of a brand with outsized cultural influence. Grab a copy of Dirtbag Billionaire he...
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September 7, 2025 25 mins
Stephen and Bret—aka the Broadway Husbands—have spent their careers lighting up the stage, from The Little Mermaid to Billy Elliot. But their most moving performance is the life they’ve built together as husbands and now as dads. In this episode, they join Committed to share their story: how they met in sobriety, fell in love over Christmas parties and theater trips, and eventually tied the knot with a rooftop proposal at the Empi...
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What happens when your peak career years collide with your peak fertility years? Journalist Danielle Robay shares her unfiltered story of freezing her eggs—the painful parts no one talks about, the aftermath, and what she wishes she’d known before she started. Listen to Danielle's Podcast Question Everything here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Lear...
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We’ve been sold the myth that entertaining means a spotless house, endless cooking, and perfection. Dan Pelosi—aka Grossy Pelosi—believes the opposite. His new cookbook Let’s Party shows why the best gatherings come from embracing imperfection, celebrating the everyday, and keeping food joyful and easy. In this episode, Dan shares why a good menu is really about confidence, why dips are the little black dress of parties, and how t...
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Today, we are sharing my recent interview on the Webby Award-winning daily podcast Totally Booked with Zibby. Hosted by Zibby Owens, Totally Booked delivers interviews with the best, buzziest, and underrated authors to share work that’s truly worth your time. For more episodes, follow Totally Booked with Zibby on Apple Podcasts, Spotify, or wherever you get podcasts. New episodes are released daily! Learn more about your ad choi...
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Most of us don’t know how to put on a duvet cover without swearing, let alone clean a dryer vent before it catches fire. Enter Casey Finn, creator of The DIY Playbook, who has spent over a decade proving that anyone can take control of their home. In this episode, she breaks down the hacks that actually work, the real price tags behind renovations, and why the least sexy chores are the ones that save you the most money. Join our n...
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This week’s episode is part back-to-school survival guide, part summer highlight reel, and part investigation of parenting double standards. We reflect on the chaos and joy of crisscrossing the country on book tour with three kids, what we learned about road-tripping as a family, and why hiking with toddlers is best done with candy. Also why do dads traveling with kids get treated like heroes while moms get judged? Plus: the rea...
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Five years ago, I was a new mom recording a podcast in my closet, wedged between a toddler and a baby who wouldn’t sleep. For the past few months I had been exhausted, leaking milk, hating my husband and endlessly scrolling Instagram, wondering why my messy, chaotic life didn’t look like the linen-clad perfection of the moms in my feed. So I decided to start reporting on the world of mom influencers. That reporting turned into a re...
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When Kate Strickler started Naptime Kitchen in 2015, it was just a way to share the meals she cooked while her baby slept. Now it’s a thriving brand, a sold-out book tour, and a must-follow for anyone who wants real-life motherhood content that’s actually doable. We talk about the evolution of Instagram, reframing how we talk about work with our kids, and the small, practical changes—like showering in the dark—that can change your ...
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August 17, 2025 77 mins
My friend Kristen is a woman in her fifties who has never lost anyone close to her. So her decision to embark on the journey of becoming a death doula could at first seem like a strange one, but when you get to know her it makes perfect sense. Join Kristen as she tackles the universal experience of death with humor, honesty, and sincere introspection. Through personal stories, interviews, and her journey to becoming a death doula ...
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August 14, 2025 47 mins
We live in a culture of more. More toys. More shoes. More jumpsuits buried in the back of the closet. But what happens when you try to break free from the endless cycle of buying, decluttering, and buying again? This week’s episode takes you inside a self-proclaimed “low-buy summer,” a real-world experiment in owning less and living with more intention. The first half features Diane Boden of Minimalist Moms on how to reset your re...
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The patriarchy is getting a rebrand. From tradwives to “soft girl” culture, conservative influencers are using the language of feminism to sell women a polished version of submission. In this episode, Dr. Nicole Mason, the policy expert who coined the term “she-cession,” explains how this messaging is pulling women out of power and why the left still doesn’t have a strong counter-narrative. The conversation digs into the unfinishe...
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This week I am bringing back one of my favorite episodes of Too Much Money, the show I created with Doree Shafrir of Forever 35 about the ridiculous sh*t that billionaire do with their billions. This one is a delight. What’s the gift that keeps on giving and giving and giving? Immortality of course, and it is the eternal brass ring that so many billionaires are trying to get their grubby hands on. Join us as we tell the tale of c...
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Sleep is not a luxury, a reward, or a wellness trend. It's a biological necessity. In this episode, writer and sleep coach Lindsay Scola shares her journey from high-functioning burnout to a late-in-life narcolepsy diagnosis, and why she's helping others rethink their relationship with rest. The conversation explores why traditional sleep advice often fails, how the sleep industry profits from our exhaustion, and what actually help...
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Sometimes the only thing that gets you through real life is diving headfirst into someone else’s dumpster fire. This week we’re talking about the celebrity memoirs that make you so happy you're not famous! From Ione Skye’s steamy Gen X nostalgia to Mariah Carey’s perfectly chaotic brilliance, we unpack the stories that stick with us, the confessions we wish more people would make, and why every woman needs at least one ride-or-di...
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August 3, 2025 62 mins
Rain on your wedding day is supposed to mean good luck, but for Allison and John, it meant they were about to have the worst year of their lives. From John experiencing a life-changing set-back in his career, to Allison losing her beloved mother to a rare neurological disease, their time as newlyweds was anything but peaceful. But in the inaugural episode of the podcast, John and Allison dissect how this rough patch ultimately stre...
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