Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
Episodes
June 18, 2026 • 32 mins
Our friend Stephanie McNeal wrote a truly great piece for Vulture this week called BALLERINA FARM IS HAPPY WITH HER CHOICES. Steph went to the farm and sat down with Hannah inside the homeschooling schoolhouse to talk about everything from being called a tradwife to Yesteryear to who does what in her marriage. It's the best profile of BF and Neeleman we have ever read so we had to get Steph on the show ASAP to chat through it.
R...
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June 16, 2026 • 48 mins
Bestselling author Jane Green spent decades looking like she had the perfect life: a beautiful house, a successful career, a long marriage, children, stability, all of it. But behind the scenes she was drowning in financial fear, people pleasing, resentment, perimenopause, and the terrifying feeling that she had completely lost herself.
Then she walked away. She Rewilded herself.
In this deeply honest conversation based on Green'...
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June 11, 2026 • 42 mins
Sad beige motherhood helped inspire this podcast.
This week we're diving into the internet aesthetic that convinced an entire generation of mothers that parenting should look like a luxury hotel lobby in Denmark. We talk with Hayley DeRoche, aka The Official Sad Beige and author of Dress Your Baby in Sage and Taupe, about how influencer culture turned motherhood into a perfectly curated performance built on guilt, consumption, and...
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June 9, 2026 • 50 mins
What if the women from Girls Gone Wild finally got the mic?
This week we go all the way back to the horrifyingly normalized misogyny of the early 2000s with author and podcaster Courtney Kocak, who spent seven deeply unsettling weeks working on the actual Girls Gone Wild tour bus.
Courtney takes us inside the world Joe Francis built: drunk college girls signing contracts they didn’t understand, creepy power dynamics disgui...
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June 7, 2026 • 31 mins
So excited to drop Family Money from Babylist into your feed!
Having a baby comes with real money questions, no matter where you're starting from. Welcome to Family Money, a new podcast from Babylist, because it shouldn't feel like only some people know how to play the game.
Family Money is the podcast about the financial side of family life that parents think about constantly but rarely say out loud. Childcare costs. Saving stra...
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June 4, 2026 • 44 mins
Before there were influencers, there were royals.
For centuries, the British royal family has provided the world with fashion trends, family feuds, public scandals, doomed romances, and enough gossip to fuel generations of headlines. Long before social media, people were obsessing over what royals wore, who they married, and what happened behind palace walls.
Bestselling author Melanie Benjamin joins us to talk about her new nove...
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June 2, 2026 • 43 mins
The greatest scam of the last 20 years is that women were told if we just worked harder, leaned in more, woke up at 5:00 AM, negotiated better, practiced enough gratitude, optimized ourselves hard enough, and girlbossed with enough intensity, equality and equity would finally be ours.
That didn't happen, did it? This week we're talking about why the entire promise of girl power failed so many women. Not because our ambition was wr...
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There’s a reason so many people are tuning out politics right now. Every day feels like another terrible headline, another scandal too big to process, another moment where you wonder whether we live inside The Onion.
But while everyone is overwhelmed and exhausted, the right has built one of the most sophisticated media ecosystems in modern history.
Emily Amick returns to the podcast to talk about Trump’s new loyalt...
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May 26, 2026 • 35 mins
Why does success still feel so empty for so many women?
Executive coach Brooke Taylor says the answer is something she calls “the success wound”: the pain that comes from tying our self-worth to achievement, productivity, perfection, and external validation. In this episode, we unpack why so many high-achieving women are burned out, anxious, over-functioning, and terrified they’re never doing enough.
We get int...
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May 21, 2026 • 47 mins
Years ago, Spencer Pratt was dismissed as a fame-hungry reality TV idiot with frosted facial hair and a crystal obsession. But looking back? He may have understood modern media better than almost anyone else on television.
Now he’s running for mayor of Los Angeles.
Jo digs into the strange pipeline from reality TV to political power, why audiences are drawn to “outsider” candidates they already feel connected to...
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May 19, 2026 • 48 mins
If you loved Yesteryear — or absolutely hated it — a lot of you have been asking the same question: what should I read next?
This week on Under the Influence, we’re diving into the ultimate post-Yesteryear reading list, from influencer thrillers and feminist rage novels to nonfiction deep dives into tradwives, Christian patriarchy, mommy influencers, and the very real cost of turning domesticity into content. We&...
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May 14, 2026 • 38 mins
Social media has changed pregnancy in a big way. Between picture-perfect bumps, “effortless” births and endless advice, it’s easy to feel like you’re not measuring up. But it’s also made space for more honest and authentic conversations—the parts of pregnancy that aren’t camera-ready.
In this episode, we talk with journalist Fortesa Latifi, author of Like, Follow, Subscribe, and ...
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May 12, 2026 • 40 mins
There's a very specific kind of rage that comes from realizing that the rules were rigged against you the entire time. As women, we were told that we could have ambition, careers, power, money, independence, all of the things, that we could have it all, but only if we managed to pursue all of it while we also remained endlessly agreeable, attractive, maternal, selfless, accommodating, emotionally available, and completely non-thre...
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May 9, 2026 • 16 mins
Happy weekend! Here's a sneak peek of the first chapter of Jo van Gogh's story in The Parisian Heist. Just in case you needed a little taste before getting your orders in. In the past timeline of this book we are telling the untold story of Jo van Gogh, Vincent's sister in law who inherited his hundreds of worthless paintings and dedicated her life to making him a household name. She is the reason you know him so well today.
ORD...
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May 7, 2026 • 39 mins
A Wall Street Journal headline about a powerful female executive spending “only” three hours a weekend with her kids turned into an internet blood sports. So we unpack why. In this episode, we get into the outrage around Skims executive Emma Grede, the impossible standards put on mothers, and why no one ever asks dads to account for every minute they spend parenting.
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May 5, 2026 • 50 mins
What happens when you step inside the internet? In this episode, we head to the Ballerina Farm farm shop in Midway, Utah and the Ballerina Farm Dairy (and get a tour with none other than Daniel Neeleman himself).
Come, watch and listen in real time as the branding does exactly what it’s designed to do: make you believe that if you just buy the gingham tote or the sourdough starter or the beef tallow, maybe your life coul...
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April 30, 2026 • 45 mins
Art has a branding problem.
Somewhere along the way, we decided it was only for rich people, or academics living in their ivory towers
Liz Lidgett is changing that.
Liz opened a gallery right before the world shut down during the pandemic, started putting art on Instagram when no one could leave their homes, and built a following by making the art world feel way more human.
We talk about how to live with art instead of being in...
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April 28, 2026 • 46 mins
What does it mean to move through the world at a human pace? To ramble and wander and chat up strangers in real life?
This week, we sit down with writer Isaac Fitzgerald to talk about his new book American Rambler and what happens when you decide to walk across America and follow in the footsteps of Johnny Appleseed.
These great American yappers get into the idea that midlife is a second coming-of-age, why wandering might be the...
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April 23, 2026 • 42 mins
Ask Jo anything this week. We've got a grab bag of audience questions and completely unfiltered responses to things like:
What’s the biggest lie women are being sold right now?
Can you actually “have it all”?
How do you stop feeling like you’re failing every day?
How does it feel to be in your 40s (body, confidence, not giving a f*)
How often do you get Botox?
What’s it like bringing...
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April 21, 2026 • 55 mins
There's nothing I love more than quietly reading. I love it alone. I love it in groups. But I especially love doing it in public, with the rest of the world buzzing around me, all absorbed in their own little worlds. What if the antidote to burnout, loneliness, and the attention economy was… sitting in a room with strangers and reading quietly?
This week, I’m talking to Guinevere de la Mare, the co-founder of Silent B...
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