Hard work pays off! Desiree Perez joins host Tommi A. Vincent on Radio Row during Super Bowl LVIII to discuss the power of the valuable lessons from her father, breaking down barriers, social justice, and more.
Desiree Perez is the CEO of Roc Nation, one of the more prominent full-service entertainment and talent management communities. Besides representing some of music’s top artists
today, everyone from Mariah Carey to Megan Thee Stallion, the organization is involved in
publishing, film and TV projects, apparel, branding, philanthropy, and more. Some of Desiree’s career highlights include:
- 2019 Billboard Magazine “Executive of the Year”
- NFL on Super Bowl Halftime Show (secured producer Jesse Collins)
- Worked alongside Jay-A for over 20 years/named RocNation CEO in 2019
- Advocate for promoting diversity and equality for women and women of color
- Strong advocate for social justice reform
Host: Tommi A. Vincent / @ChefTommiV / www.TommiV.com
Guest: Desiree Perez, CEO Roc Nation
Produced by: Tommi A. Vincent, Dimitri Golden, and Motion Hue Productions
Music By: Stichiz - Big T. Music / Roj & Twinkie
#upongame
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Joining us at the table.
Speaker 2 (00:02):
We have Desiree Perez, CEO of Rock Nation.
Speaker 1 (00:08):
Enjoy our conversation.
Speaker 2 (00:11):
Take your seat, get comfortable because it's time to stay
a while.
Speaker 1 (00:15):
I'm your host, Tommy Vincent, Desiree. Welcome to the table.
Thank you, hat thank you for having me. Now. Can
I call you Dez or is it dere you like?
Speaker 2 (00:25):
So that you know that's a special name to me
because my daughter's name is Desiree.
Speaker 1 (00:29):
I didn't know that my oldest daughter Desiree. Oh wow.
We call her Dez most of the time for short.
Speaker 3 (00:36):
So a lot of people call me. I never tell
anyone to call me the name, but that's name. That's
my nickname apparently among other things.
Speaker 1 (00:44):
But not the nickname. You chose the right.
Speaker 2 (00:49):
So when you think about Desiree and the woman you've
become today, what would you say from your life experienced
put you in the seat that you sit in today.
Speaker 3 (01:07):
I would have to say my childhood, my father, his values,
his work ethic. I think that the foundation that you
placed in children as they are raised, regardless of where
they go in their journey or whatever happens, or even
if they get off the path, they always get grounded
(01:28):
back in by their foundation and that came from my father.
Speaker 1 (01:32):
So what were some of your father's values?
Speaker 3 (01:36):
Hard work, humility, always do more than you're supposed to,
go above and beyond.
Speaker 1 (01:45):
But he did. I was raised in the Bronx and
in those days.
Speaker 3 (01:50):
In those days, you had to stand up for yourself.
And many times with my dad, I didn't understand it then.
Speaker 1 (02:00):
I understand it today. It's going to sound like super cool.
Speaker 3 (02:04):
But he would have me, he would make me fight,
fight back. He always had me hanging out with my
brother and the boys, and I didn't realize. He taught
me that there were no gender barriers. I didn't understand
that at the time. I never even understood, like, what
do you mean, I'm what, I'm a girl? Okay, what
does that mean? And he actually had me drive for
(02:28):
the first time on the Cross Brons Expressway when I
was twelve, so I knew how to drive a track
the trailer by the age of seventeen.
Speaker 1 (02:37):
Wow.
Speaker 2 (02:37):
Yeah, Do you remember the first time in your as
you were matriculating in your career where you were in
a room and here it is your dad instilled, do
you we're just people and we're doing what we're doing
and we do what we need to do. Right, You're
in this space and all of a sudden someone is
(02:59):
indicating that your gender disqualifies you from the opportunity or
the conversation.
Speaker 1 (03:04):
Do you recall that moment?
Speaker 3 (03:06):
I mean that happens every other day, or my last name,
or the way I speak or the way I look,
And it happens all the time, every single day.
Speaker 1 (03:18):
At the highest level.
Speaker 3 (03:20):
People sometimes say to me, someone told me the other
day still even in this position like almost like rock nation,
and I said, absolutely. Even more, I know for you.
Speaker 2 (03:33):
You are particularly invested in making sure that you use your.
Speaker 1 (03:40):
Platform to advocate for key quality for women.
Speaker 2 (03:46):
Why is that so important to you and to utilize
your influence, if you will, to make sure that that
is a forefront issue.
Speaker 3 (03:56):
Well, I think that people in general, different kinds of people,
whether it's race or color, or groups of people who
have always been in power, have.
Speaker 1 (04:11):
Almost only competed exclusively with themselves.
Speaker 3 (04:15):
And I think that the threat the potential of anyone,
even if it's a woman, they've almost disqualified that and
discounted that intentionally, and it's almost like they don't even
think that there's a possibility that that could happen. And honestly,
if I had to tell you how I do it,
(04:36):
I don't. When I say honestly, I say it because
I can't take credit for having intentional thoughts. Yes, when
I'm doing it, when I have fifty three percent of
the company, it's all female fifty three percent, and they're
not just getting coffee and you know they're executives in
the office, it was it's intentional because we're not looking
(04:57):
at what not to hire, at who not to see,
at who not to.
Speaker 1 (05:01):
Believe, or just because someone doesn't look.
Speaker 3 (05:06):
There's this stigma of how someone is supposed to look
to be able to like run something, apparently don't. I
don't have those I don't have those stigmas. So when
we're hiring people, we're putting people in positions of powers
because of their sheer value, skill set. What they bring
to the table has nothing to do with anything else around.
Their life doesn't matter. And so that's just happened organically.
(05:29):
It's not that I have like a department that makes
sure that we're counting how many people are here, of
what race and of what gender.
Speaker 2 (05:36):
But again, it's the value that your father stills and
me that's showing up because you weren't taught to look
at people differently. Now we're looking at what do you
bring into the table? Yeah, how can you add value?
Speaker 1 (05:50):
And this is the goal? Can you help us get there?
Speaker 3 (05:54):
Yeah?
Speaker 1 (05:55):
I think. I think.
Speaker 3 (05:56):
One of my most important lessons that my dad taught me,
and what you just said made me realize, is the
power that I have for who I am, not because
of what I happened to be. I didn't choose my gender.
I didn't choose any part of me. Right, We're just
(06:17):
born into this world and we don't ask for it.
Speaker 1 (06:19):
And here we are, and here I am.
Speaker 3 (06:22):
And that is a power that my father never let
me define in a different way other than its power
of who I am, the power of who I am.
I so happened to be a woman. Have you ever
heard when someone says you act like a man.
Speaker 1 (06:41):
I've heard that. And so I grew up and still
very much today.
Speaker 2 (06:49):
I didn't feel I didn't grow up in a hall
where it was like a mom does this, a dad
does that. I just knew that it felt like my
dad and my brother had more power. So wasn't said
that these are the roles. I felt like that they
were the ones that looked at as being strong and powerful,
(07:10):
and what I knew was I wanted what they had.
Speaker 1 (07:13):
I didn't know.
Speaker 2 (07:14):
I didn't know that that was the distinguishing factor their gender,
but I knew, oh, they're the ones that are getting
the respect, so I need to do what they're doing.
And so I moved your life from that position just
with that information.
Speaker 3 (07:27):
Are on Wow. Yeah.
Speaker 2 (07:29):
So one of the things that I found interested when
I was looking at your bio was that you talk
about some of the amazing things and the opportunities that
you were responsible of, you know, spearheading or negotiating for
some of the clients that you have at Rock Nation.
But there's a good portion of your bio that speaks
specifically to philanthropy. Tell me why that is so important
(07:54):
to you personally. I think, first of all, I said,
I'm from the York.
Speaker 3 (08:00):
I'm from the Bronx, from Bronx, New York, and we
grew up thinking in my neighborhood and in my partners.
Speaker 1 (08:08):
My partners are accolution.
Speaker 3 (08:09):
In their neighborhoods that it was normal for people to
be on drugs, for people to go to prison, for
sixteen year olds to be pregnant for you know, just
this it was our normal and it's not.
Speaker 1 (08:21):
It's not normal. And so.
Speaker 3 (08:25):
Once I found my path where I was, I don't
forget that there's so many more people like me, so
many more people like you know, my neighbor who was killed,
or my neighbor who's in prison, or my friends who
was abused, and so that trying to make things a
(08:47):
little more fair for people or helping people is definitely
something that we care about as a company.
Speaker 1 (08:52):
It's part of our values. So we reached back and
wherever we can.
Speaker 3 (08:57):
Find any injustices or places where we can make a
difference with what we have. Sometimes people are fighting a
fight for for example, Parchment, Mississippi. It's a prison in
Mississippi that for years, I mean they've had three federal
decrees for the last thirty years.
Speaker 1 (09:14):
FBI investigated them. I don't even know how many times,
nothing ever happens.
Speaker 3 (09:19):
And they were organizers that I met on the ground
that had been doing this work for a long time
and had gotten no movement.
Speaker 1 (09:27):
And they too through.
Speaker 3 (09:28):
The federal federal courts, and we went in and in
less than a year, just because.
Speaker 1 (09:34):
Of the power of creating it and making it a
national story.
Speaker 3 (09:38):
We had the Department of Justice, the Department of Justice
get involved, and now that prison is being monitored and
there are changes, is still a lot of changes that
have to come through, but that it's not like it
was when we got started.
Speaker 1 (09:52):
It was two to three people dying a week in
that prison, and so.
Speaker 3 (09:56):
It's it's like finding places where people are doing work,
but it's not enough because all we can bring is
the national attention, the pressure of all you're really not
going to do what you're supposed to do. And so
that's what we've kind of made outur thing and that's
what we get involved in cases that balance.
Speaker 2 (10:14):
So a few months ago I had the fortune of
going in and speaking to the women in that facility. Wow,
and to your point of when you're talking about the
experiences in your community that are just normal, and this
is I recognize that, lens because I also come from
that type of community. Not only do I come from
(10:36):
that type of community, but that's my story. I had
my daughter DEAs when I was twelve, twelve twelve, I
did enough, made enough choices with all the things I
did to know I should not be in this chair
by all accounts, However, because I got into a relationship
that was healthy versus in abuse of one that I
(10:58):
was in with Troy, my husband, ty Boy, he saw
me before I saw myself, and it allowed me to
have the opportunity to see myself be the rems of
someone else and grab a hold to.
Speaker 1 (11:10):
His coattail and go for the ride until I saw myself.
Speaker 2 (11:15):
And when I was in that facility speaking to the women,
I'm grateful that I have an opportunity to see people
and not see what they've done, but to see that
that person is just like me, and I just had
someone that believed in me that gave me the opportunity.
So if I can go in and I can give
(11:35):
hope and I can encourage, then there's opportunity for them
to grab a hole to my words and that they'll
hit at the right time and they can become everything
that they rightfully should be. ELF has done it again,
another Super Bowl and another.
Speaker 1 (11:54):
Successful commercial campaign.
Speaker 2 (11:58):
Last year, Jennifer Cooley had herself in a sticky situation
with ELF Power Grip Primer, and this year, world renowned
Judge Judy or in this case, Judge Beauty, presided over
ELF court by making verdicts on beauty.
Speaker 1 (12:16):
With her mandate to.
Speaker 2 (12:18):
Serve eyes, lips facts, Judge Judy was handing down verdicts
for overpriced beauty. It's a crime, and in Judge Judy's
court you can be found guilty of reckless beauty. Spending
a daily use of health is the only sentence that
(12:40):
will leave you.
Speaker 1 (12:41):
Glowing with innocence.
Speaker 2 (12:43):
Because in Judge Judy's court, it's in elf we trust.
So I'm really encouraged by the approach that you all
take with the work that you're doing, knowing that you
have a platform that has this power to make change,
to be the catalyst of accountability, and to shine the
(13:05):
light in the perfect world. In the work that you're doing,
what is the one issue that you would plant your
flag and say we're going to change this immediately.
Speaker 1 (13:20):
So many things.
Speaker 3 (13:21):
I first want to say, I thought, you know, I
had a son at sixteen, so I know what that
means and I know how hard that is. And I
was also in a very abusive relationship and my husband
and my family who I'm with now, my partners at Regnation.
That's what changed my life is people believing in me also,
So we're similar in that way. I wanted to acknowledge that,
(13:42):
and then I also want to acknowledge that part of
what I do. And when I see people, I don't
see any difference between them and I. And that's why
I care so much, because I know that they could
be better, that they could be more, and that there's
a future in people's lives that doesn't have to be
their normal, you know, like it was for me at
the time. If I had to change something that I
(14:04):
could change just at the snap of a finger, Oh
my god, there's so many things.
Speaker 1 (14:10):
But it has to be something like the NFL or something.
Speaker 3 (14:15):
Like like a parchment or and I don't mean to
compare them, but meaning a place that has opportunities for
so many people. It has to be something that is
massive that can make the change, because I think regardless
of where you go in all these different industries and
all these different institutions and all these different formats rules,
(14:40):
and it's kind of like the Old Guard has created
these these things like prison for example. You know, kind
of why was that created and how and those are
the rules that we're still living by.
Speaker 1 (14:51):
But yet if we go back a.
Speaker 3 (14:53):
Hundred years, there's a lot of things that were happening,
then that can't happen now. But we're still living with
those rules, and we're still living with those institutions. And
why is that We know that they were created for
certain reasons. And so I would say that I would
go to the biggest, massive, most volume place and go
(15:15):
there and a stake a flag in the ground and
say this is how we're going to do things down
And honestly, I don't even want to change what is.
What I want to change is how they see people,
how they see us, how they see us, No, we
don't we whether it's a male looking at a female
(15:38):
where they you know, misogynistic view, or if it's a
person of person looking at a person of color with
a certain stigma thinking that they don't have those A
lot of people don't have those credentials and don't have
those experiences because of the system and because they can't
handle those opportunities. And until we don't change those things,
(16:00):
and until we don't help each other, and until we
don't open those doors and we don't start helping people
get those experiences, we're gonna be stuck. And it's not
an it's an ugly place. And unfortunately, even for people
who do this, it's gonna be an ugly world for
them also, because we're not gonna stay in our backyards, right,
(16:20):
So it's we're all at some point coming together in
a place and it's called the world. We're gonna see
each other and we're gonna have to deal with each other,
and it's how we do that that matters. And so
that's why it's so important for all these big institutions,
including the NFL. You know we're sitting here in Super
Bowl weekend, uh, that they take every measure to create
(16:42):
that change.
Speaker 1 (16:44):
And I appreciate that.
Speaker 2 (16:46):
And I just know for when I think about you know,
and you just reflect it on some of your experience
growing up and my experience growing up, I can't imagine
not having the opportunity just to live a little more,
for it to click, for me to recognize, to make
better choices in my life, to have the opportunity to
(17:06):
grow and to mature into life. How many people would
not have had the ability to be impacted by the
gifts that are inside of me because we all have,
every person. So thank you for transparency in that way,
and thank you for your time today. I know that
you're busy with all the things that Rock Nation is
(17:28):
handling here at the super Bowl, and you took.
Speaker 1 (17:30):
Time to come and to sit with me, So I
want you to know.
Speaker 3 (17:33):
That I appreciate it and thank you for wanting to
have me, and I'd be anytime that you need me.
Speaker 1 (17:38):
I'd be here. Thank you, and I appreciate it.
Speaker 2 (17:42):
God stay
Joining us at the table.
Speaker 2 (00:02):
We have Desiree Perez, CEO of Rock Nation.
Speaker 1 (00:08):
Enjoy our conversation.
Speaker 2 (00:11):
Take your seat, get comfortable because it's time to stay
a while.
Speaker 1 (00:15):
I'm your host, Tommy Vincent, Desiree. Welcome to the table.
Thank you, hat thank you for having me. Now. Can
I call you Dez or is it dere you like?
Speaker 2 (00:25):
So that you know that's a special name to me
because my daughter's name is Desiree.
Speaker 1 (00:29):
I didn't know that my oldest daughter Desiree. Oh wow.
We call her Dez most of the time for short.
Speaker 3 (00:36):
So a lot of people call me. I never tell
anyone to call me the name, but that's name. That's
my nickname apparently among other things.
Speaker 1 (00:44):
But not the nickname. You chose the right.
Speaker 2 (00:49):
So when you think about Desiree and the woman you've
become today, what would you say from your life experienced
put you in the seat that you sit in today.
Speaker 3 (01:07):
I would have to say my childhood, my father, his values,
his work ethic. I think that the foundation that you
placed in children as they are raised, regardless of where
they go in their journey or whatever happens, or even
if they get off the path, they always get grounded
(01:28):
back in by their foundation and that came from my father.
Speaker 1 (01:32):
So what were some of your father's values?
Speaker 3 (01:36):
Hard work, humility, always do more than you're supposed to,
go above and beyond.
Speaker 1 (01:45):
But he did. I was raised in the Bronx and
in those days.
Speaker 3 (01:50):
In those days, you had to stand up for yourself.
And many times with my dad, I didn't understand it then.
Speaker 1 (02:00):
I understand it today. It's going to sound like super cool.
Speaker 3 (02:04):
But he would have me, he would make me fight,
fight back. He always had me hanging out with my
brother and the boys, and I didn't realize. He taught
me that there were no gender barriers. I didn't understand
that at the time. I never even understood, like, what
do you mean, I'm what, I'm a girl? Okay, what
does that mean? And he actually had me drive for
(02:28):
the first time on the Cross Brons Expressway when I
was twelve, so I knew how to drive a track
the trailer by the age of seventeen.
Speaker 1 (02:37):
Wow.
Speaker 2 (02:37):
Yeah, Do you remember the first time in your as
you were matriculating in your career where you were in
a room and here it is your dad instilled, do
you we're just people and we're doing what we're doing
and we do what we need to do. Right, You're
in this space and all of a sudden someone is
(02:59):
indicating that your gender disqualifies you from the opportunity or
the conversation.
Speaker 1 (03:04):
Do you recall that moment?
Speaker 3 (03:06):
I mean that happens every other day, or my last name,
or the way I speak or the way I look,
And it happens all the time, every single day.
Speaker 1 (03:18):
At the highest level.
Speaker 3 (03:20):
People sometimes say to me, someone told me the other
day still even in this position like almost like rock nation,
and I said, absolutely. Even more, I know for you.
Speaker 2 (03:33):
You are particularly invested in making sure that you use your.
Speaker 1 (03:40):
Platform to advocate for key quality for women.
Speaker 2 (03:46):
Why is that so important to you and to utilize
your influence, if you will, to make sure that that
is a forefront issue.
Speaker 3 (03:56):
Well, I think that people in general, different kinds of people,
whether it's race or color, or groups of people who
have always been in power, have.
Speaker 1 (04:11):
Almost only competed exclusively with themselves.
Speaker 3 (04:15):
And I think that the threat the potential of anyone,
even if it's a woman, they've almost disqualified that and
discounted that intentionally, and it's almost like they don't even
think that there's a possibility that that could happen. And honestly,
if I had to tell you how I do it,
(04:36):
I don't. When I say honestly, I say it because
I can't take credit for having intentional thoughts. Yes, when
I'm doing it, when I have fifty three percent of
the company, it's all female fifty three percent, and they're
not just getting coffee and you know they're executives in
the office, it was it's intentional because we're not looking
(04:57):
at what not to hire, at who not to see,
at who not to.
Speaker 1 (05:01):
Believe, or just because someone doesn't look.
Speaker 3 (05:06):
There's this stigma of how someone is supposed to look
to be able to like run something, apparently don't. I
don't have those I don't have those stigmas. So when
we're hiring people, we're putting people in positions of powers
because of their sheer value, skill set. What they bring
to the table has nothing to do with anything else around.
Their life doesn't matter. And so that's just happened organically.
(05:29):
It's not that I have like a department that makes
sure that we're counting how many people are here, of
what race and of what gender.
Speaker 2 (05:36):
But again, it's the value that your father stills and
me that's showing up because you weren't taught to look
at people differently. Now we're looking at what do you
bring into the table? Yeah, how can you add value?
Speaker 1 (05:50):
And this is the goal? Can you help us get there?
Speaker 3 (05:54):
Yeah?
Speaker 1 (05:55):
I think. I think.
Speaker 3 (05:56):
One of my most important lessons that my dad taught me,
and what you just said made me realize, is the
power that I have for who I am, not because
of what I happened to be. I didn't choose my gender.
I didn't choose any part of me. Right, We're just
(06:17):
born into this world and we don't ask for it.
Speaker 1 (06:19):
And here we are, and here I am.
Speaker 3 (06:22):
And that is a power that my father never let
me define in a different way other than its power
of who I am, the power of who I am.
I so happened to be a woman. Have you ever
heard when someone says you act like a man.
Speaker 1 (06:41):
I've heard that. And so I grew up and still
very much today.
Speaker 2 (06:49):
I didn't feel I didn't grow up in a hall
where it was like a mom does this, a dad
does that. I just knew that it felt like my
dad and my brother had more power. So wasn't said
that these are the roles. I felt like that they
were the ones that looked at as being strong and powerful,
(07:10):
and what I knew was I wanted what they had.
Speaker 1 (07:13):
I didn't know.
Speaker 2 (07:14):
I didn't know that that was the distinguishing factor their gender,
but I knew, oh, they're the ones that are getting
the respect, so I need to do what they're doing.
And so I moved your life from that position just
with that information.
Speaker 3 (07:27):
Are on Wow. Yeah.
Speaker 2 (07:29):
So one of the things that I found interested when
I was looking at your bio was that you talk
about some of the amazing things and the opportunities that
you were responsible of, you know, spearheading or negotiating for
some of the clients that you have at Rock Nation.
But there's a good portion of your bio that speaks
specifically to philanthropy. Tell me why that is so important
(07:54):
to you personally. I think, first of all, I said,
I'm from the York.
Speaker 3 (08:00):
I'm from the Bronx, from Bronx, New York, and we
grew up thinking in my neighborhood and in my partners.
Speaker 1 (08:08):
My partners are accolution.
Speaker 3 (08:09):
In their neighborhoods that it was normal for people to
be on drugs, for people to go to prison, for
sixteen year olds to be pregnant for you know, just
this it was our normal and it's not.
Speaker 1 (08:21):
It's not normal. And so.
Speaker 3 (08:25):
Once I found my path where I was, I don't
forget that there's so many more people like me, so
many more people like you know, my neighbor who was killed,
or my neighbor who's in prison, or my friends who
was abused, and so that trying to make things a
(08:47):
little more fair for people or helping people is definitely
something that we care about as a company.
Speaker 1 (08:52):
It's part of our values. So we reached back and
wherever we can.
Speaker 3 (08:57):
Find any injustices or places where we can make a
difference with what we have. Sometimes people are fighting a
fight for for example, Parchment, Mississippi. It's a prison in
Mississippi that for years, I mean they've had three federal
decrees for the last thirty years.
Speaker 1 (09:14):
FBI investigated them. I don't even know how many times,
nothing ever happens.
Speaker 3 (09:19):
And they were organizers that I met on the ground
that had been doing this work for a long time
and had gotten no movement.
Speaker 1 (09:27):
And they too through.
Speaker 3 (09:28):
The federal federal courts, and we went in and in
less than a year, just because.
Speaker 1 (09:34):
Of the power of creating it and making it a
national story.
Speaker 3 (09:38):
We had the Department of Justice, the Department of Justice
get involved, and now that prison is being monitored and
there are changes, is still a lot of changes that
have to come through, but that it's not like it
was when we got started.
Speaker 1 (09:52):
It was two to three people dying a week in
that prison, and so.
Speaker 3 (09:56):
It's it's like finding places where people are doing work,
but it's not enough because all we can bring is
the national attention, the pressure of all you're really not
going to do what you're supposed to do. And so
that's what we've kind of made outur thing and that's
what we get involved in cases that balance.
Speaker 2 (10:14):
So a few months ago I had the fortune of
going in and speaking to the women in that facility. Wow,
and to your point of when you're talking about the
experiences in your community that are just normal, and this
is I recognize that, lens because I also come from
that type of community. Not only do I come from
(10:36):
that type of community, but that's my story. I had
my daughter DEAs when I was twelve, twelve twelve, I
did enough, made enough choices with all the things I
did to know I should not be in this chair
by all accounts, However, because I got into a relationship
that was healthy versus in abuse of one that I
(10:58):
was in with Troy, my husband, ty Boy, he saw
me before I saw myself, and it allowed me to
have the opportunity to see myself be the rems of
someone else and grab a hold to.
Speaker 1 (11:10):
His coattail and go for the ride until I saw myself.
Speaker 2 (11:15):
And when I was in that facility speaking to the women,
I'm grateful that I have an opportunity to see people
and not see what they've done, but to see that
that person is just like me, and I just had
someone that believed in me that gave me the opportunity.
So if I can go in and I can give
(11:35):
hope and I can encourage, then there's opportunity for them
to grab a hole to my words and that they'll
hit at the right time and they can become everything
that they rightfully should be. ELF has done it again,
another Super Bowl and another.
Speaker 1 (11:54):
Successful commercial campaign.
Speaker 2 (11:58):
Last year, Jennifer Cooley had herself in a sticky situation
with ELF Power Grip Primer, and this year, world renowned
Judge Judy or in this case, Judge Beauty, presided over
ELF court by making verdicts on beauty.
Speaker 1 (12:16):
With her mandate to.
Speaker 2 (12:18):
Serve eyes, lips facts, Judge Judy was handing down verdicts
for overpriced beauty. It's a crime, and in Judge Judy's
court you can be found guilty of reckless beauty. Spending
a daily use of health is the only sentence that
(12:40):
will leave you.
Speaker 1 (12:41):
Glowing with innocence.
Speaker 2 (12:43):
Because in Judge Judy's court, it's in elf we trust.
So I'm really encouraged by the approach that you all
take with the work that you're doing, knowing that you
have a platform that has this power to make change,
to be the catalyst of accountability, and to shine the
(13:05):
light in the perfect world. In the work that you're doing,
what is the one issue that you would plant your
flag and say we're going to change this immediately.
Speaker 1 (13:20):
So many things.
Speaker 3 (13:21):
I first want to say, I thought, you know, I
had a son at sixteen, so I know what that
means and I know how hard that is. And I
was also in a very abusive relationship and my husband
and my family who I'm with now, my partners at Regnation.
That's what changed my life is people believing in me also,
So we're similar in that way. I wanted to acknowledge that,
(13:42):
and then I also want to acknowledge that part of
what I do. And when I see people, I don't
see any difference between them and I. And that's why
I care so much, because I know that they could
be better, that they could be more, and that there's
a future in people's lives that doesn't have to be
their normal, you know, like it was for me at
the time. If I had to change something that I
(14:04):
could change just at the snap of a finger, Oh
my god, there's so many things.
Speaker 1 (14:10):
But it has to be something like the NFL or something.
Speaker 3 (14:15):
Like like a parchment or and I don't mean to
compare them, but meaning a place that has opportunities for
so many people. It has to be something that is
massive that can make the change, because I think regardless
of where you go in all these different industries and
all these different institutions and all these different formats rules,
(14:40):
and it's kind of like the Old Guard has created
these these things like prison for example. You know, kind
of why was that created and how and those are
the rules that we're still living by.
Speaker 1 (14:51):
But yet if we go back a.
Speaker 3 (14:53):
Hundred years, there's a lot of things that were happening,
then that can't happen now. But we're still living with
those rules, and we're still living with those institutions. And
why is that We know that they were created for
certain reasons. And so I would say that I would
go to the biggest, massive, most volume place and go
(15:15):
there and a stake a flag in the ground and
say this is how we're going to do things down
And honestly, I don't even want to change what is.
What I want to change is how they see people,
how they see us, how they see us, No, we
don't we whether it's a male looking at a female
(15:38):
where they you know, misogynistic view, or if it's a
person of person looking at a person of color with
a certain stigma thinking that they don't have those A
lot of people don't have those credentials and don't have
those experiences because of the system and because they can't
handle those opportunities. And until we don't change those things,
(16:00):
and until we don't help each other, and until we
don't open those doors and we don't start helping people
get those experiences, we're gonna be stuck. And it's not
an it's an ugly place. And unfortunately, even for people
who do this, it's gonna be an ugly world for
them also, because we're not gonna stay in our backyards, right,
(16:20):
So it's we're all at some point coming together in
a place and it's called the world. We're gonna see
each other and we're gonna have to deal with each other,
and it's how we do that that matters. And so
that's why it's so important for all these big institutions,
including the NFL. You know we're sitting here in Super
Bowl weekend, uh, that they take every measure to create
(16:42):
that change.
Speaker 1 (16:44):
And I appreciate that.
Speaker 2 (16:46):
And I just know for when I think about you know,
and you just reflect it on some of your experience
growing up and my experience growing up, I can't imagine
not having the opportunity just to live a little more,
for it to click, for me to recognize, to make
better choices in my life, to have the opportunity to
(17:06):
grow and to mature into life. How many people would
not have had the ability to be impacted by the
gifts that are inside of me because we all have,
every person. So thank you for transparency in that way,
and thank you for your time today. I know that
you're busy with all the things that Rock Nation is
(17:28):
handling here at the super Bowl, and you took.
Speaker 1 (17:30):
Time to come and to sit with me, So I
want you to know.
Speaker 3 (17:33):
That I appreciate it and thank you for wanting to
have me, and I'd be anytime that you need me.
Speaker 1 (17:38):
I'd be here. Thank you, and I appreciate it.
Speaker 2 (17:42):
God stay
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Plaxico Burress
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