The Story Behind Goodr: Jasmine Crowe-Houston on Going Viral, Gunna & Feeding 54M Americans + More

The Story Behind Goodr: Jasmine Crowe-Houston on Going Viral, Gunna & Feeding 54M Americans + More

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Episode Transcript

Speaker 1 (00:03):
And of course I'm here with my Wealth Wednesday partner
Stacy Tuesday.

Speaker 2 (00:06):
I do Wealth Wednesdays everybody, and we are so excited
that Jasmine Crow from Gooder is here.

Speaker 1 (00:12):
Yes, Jasmin Crow Houston.

Speaker 3 (00:13):
Yeah, married woman. Now you are a married woman now
building more wealth. Right, that's so I think about it.

Speaker 2 (00:21):
So Angela and I were talking about how this all
came about and how you all connected.

Speaker 3 (00:27):
It was so great.

Speaker 4 (00:27):
So Angela was an honoree at Accelerate her this year.
I've been following her for many many years. But something
I was like, I'm going to reach out to Angela
and tell her about this grocery store that I'm opening,
because I think it's a conversation that we need to
be having about affordability of food. And of course Angela
is just a girl's girl. And she wrote back and
she was like, yeah, we need to talk about this,
and this is how it came together.

Speaker 1 (00:49):
You know, I'm glad because, honestly, like one of the
main things that I focus on when it comes to
things I want to do outside of work is about
like food insecurities, food deserts. You know. Having had a
juice bar in the past that was part of what
my passion was. Now I have a coffee shop, but
I'm always trying to think of ways that i can
do things in the community to help people that need

(01:11):
it the most. And it's so interesting because the way
that you started your organization, and I know you can
by way of Phoenix to Atlanta, but was seeing an
issue but also realizing that the issue isn't necessarily that
there's not enough food, is how do we get this
food distributed to people who really needed.

Speaker 4 (01:31):
Yeah, the distribution, I would call it, the logistics of it.
And so I went to college in North Carolina, went
to Phoenix. That was the first time I ever fed
people that were experiencing homelessness, and I always talk about
setting up that day and then when it was time
to serve, the people that were helping me volunteer were
on the other side of the table to be served
and get food, and it was it was just a

(01:52):
realization that it could happen to anybody, like everybody's a
couple of paychecks away. I think even recently there's a
post going viral about members of the military service in
line at a food bank because of the shutdown, And
so that's the reality it's only one or two paychecks
that people miss and they could need food. But what
I realized is it was just take whatever we give you,

(02:13):
and there was no dignity in it. It was just like, Hey,
it doesn't matter if you're kosher, you're halla, you don't
eat meat, you're vegan, you're gluten free.

Speaker 3 (02:20):
This is what we have and just take it.

Speaker 4 (02:22):
And so when I started first feeding on the streets,
it was like optionality, Like, let's have five or six
different options that people can choose from. And that's what
always made us different.

Speaker 2 (02:32):
Right you started with Sunday Soul, Yes, and tell people
about that and how it really called attention.

Speaker 3 (02:39):
It caught on.

Speaker 4 (02:40):
I mean I started one day I posted on Facebook
in twenty thirteen. That's when I moved to Atlanta, so
I've been in Atlanta since twenty thirteen. I was like, Hey,
I want to create this initiative called Sunday Soul. It's
going to be like good old old school music soul food.
And you know, we turned it into like a pop
up restaurant because it got so popular that we would
feed three to four hundred, five hundred people every single week.

Speaker 3 (03:01):
We were out there long.

Speaker 2 (03:02):
When you were paying for this out of your own.

Speaker 4 (03:04):
Yeah, it was so crazy. A food bank was supporting
me at first, but then I got a citation and
he was like, yeah, my board member said I can't
support you, and he just kind of cut us off.
And then I was chewponning and price matching and going
to different farmers' markets and like literally I would go
to like ten different stores to get the best prices
of everything. I always say, I'm the reason Walmart doesn't

(03:24):
price match anymore because at first I used to have
all of the all the advertisements, and then they stopped it.
So I would feed. I mean, and this is I
could never do this now, but probably five seven hundred
dollars I could feed that can but I can never
happen now. I was making pasta and chicken and tacos,
and I had krab legs on weekends, like I literally
I remember krab legs being five ninety nine a pound.

Speaker 1 (03:46):
Well times anymore, not anymore, you can't, but the dignity
of that where you're serving food to people, but it's
like gourmet.

Speaker 3 (03:53):
Food, yeah, like special food.

Speaker 4 (03:55):
I remember, just I mean, there was this video that
went viral, the one that helped me start gooder of people.
They were cheering, they were like, praise God, like they
were sitting down. It was a little plastic cup of water.

Speaker 3 (04:06):
That's all they were drinking.

Speaker 4 (04:07):
And they were just like acting like they were at
a restaurant and toasting, and they just I mean, it
was like, as soon as you take away people's choice,
you take away their dignity. And I was part of
that in the beginning. I remember being part of a
group making all these sandwiches and taking them out on
the streets and a guy says to me, what is
that And I was like, Oh, it's peanut butter and jelly.
He's like, oh, I'm allergic to nuts. And I'm thinking

(04:28):
we just made fifteen hundred peanut butter and jelly sandwiches
that we're thinking we're going to go and give to people.
And that's a very common ymon.

Speaker 1 (04:35):
I know that we used to have to really clean out,
like everything goes you should make because people have so
many allergies you could literally kill somebody.

Speaker 4 (04:43):
Yes, it was big, but we had made fifteen hundred
peanut butter and jelly sandwiches, So it's just our heart
was in the right place.

Speaker 3 (04:49):
But the thought is what if it was you? And
it just goes back to what we.

Speaker 4 (04:53):
All learned in kindergarten, treating people how you want to
be treated. And it is like giving me an option.

Speaker 2 (04:58):
It's so nice to hear you talk about this because
it's so close and it's so home, and you've giving
people so much dignity. But you're a major social entrepreneur
and you've really turned Gooder into an incredible business.

Speaker 4 (05:13):
It is you know, I was thinking about that the
other day because I was I think sometimes is in
the business you get discouraged, right, it's not great every
single day, Like the things that we see are always
so positive, and I was just I was getting discouraged,
and I started thinking, like Jasmine, think of everybody that
you've worked with, Think of all the people that you've fed,
and the fact that over the last you know, nearly
nine years, you have built a multi multimillion dollar business.

(05:37):
And I never would have dreamed that. I was even
telling my friend today like we wouldn't. I would have
never thought I'd be, you know, sitting with Angela. Ye,
Like it is just such an honor to think about
where you start and where you go.

Speaker 1 (05:49):
You know, it's also not easy being an introvert, and
you said that earlier. You know, you've been doing TEDx
ta ta yes and doing all of those things and
really having to network with people. Candy birds, I know, yes,
what's in you? Actually?

Speaker 4 (06:04):
And now we open the grocery store with him in
twenty twenty one, and I always say, now, we just
opened grocery store twenty nine last WEDNESDA a week ago
and in Birmingham, Alabama. And I just think, like Gonna
just trusted me with the first vision of just like, hey,
I really want to build this grocery store, and he
funded it and from that store, thinking twenty twenty one,
four years later, twenty nine grocery stores we've opened.

Speaker 1 (06:27):
Now, how is that for you? Though? Because we were
discussing before the interview started networking and how important it
is to be you can think to yourself, Okay, I
want to do all these great and positive things, but
peoplen't need to know about it.

Speaker 3 (06:39):
People have to know about it.

Speaker 4 (06:40):
Yeah, And it's just and also too, you have to
deliver on what you say you're gonna do. And I
think that's the biggest piece of like me going to
someone like a gunner and saying Hey, I have this idea.
We're gonna build a grocery store inside of your old
middle school. You know, he has to trust me and
it has to work, and it has to And a
lot of times you're building as you're flying, right like
you're like I think when we opened Gunner's store, we
have ten days.

Speaker 3 (07:01):
It was I talking about you're building as you're rocketed.
It was like ten days, Like I called the principal.

Speaker 4 (07:07):
The principal say, yes, you know his team because these
are big stars, they're torn, they have dates.

Speaker 2 (07:12):
You know.

Speaker 4 (07:12):
The team was like, hey, we could do September eleventh,
twenty twenty one. And I mean it was definitely in
September when I had started working.

Speaker 3 (07:20):
On this, so we were like building it.

Speaker 4 (07:21):
Then they were going to put clothing and foot locker
was coming in and all these sponsors and it was
like all of this came together in ten days. But
from there, now you have to you have to build
your your plan to replicate it. Right, It's like, okay,
how does this operate? How many people? How many people
are eating every single week? How much do bags cost?
And then we have to continue to iterate because you

(07:42):
know what's happening now is food costs?

Speaker 3 (07:44):
Right? They keep going up.

Speaker 4 (07:45):
I mean, I remember buying a pound of ground beef
for three dollars.

Speaker 3 (07:49):
You can't get a pound of ground bee now for
under seven.

Speaker 1 (07:53):
And along with all of that, a lot of programs
are being cut. Now, how has that did your business?

Speaker 4 (07:59):
I mean, and I hear from seniors specifically now that
we have a grocery store that anyone can come in
and shop in. My food stamps got cut from eighty
four dollars to twenty three dollars to sixteen dollars a month,
you know, and you're thinking like, how expensive is food?
Because that's the thing I think we all don't think
of when we think of poverty. It's always like, oh,
people need to hustle, they need to go to work,

(08:20):
they need to get up. What if you're a retired
teacher or a retired nurse, your retirement is the same.
It doesn't matter that ground beef went up to seven dollars.
The government's not giving you a four dollars. They're not adjusting.
So now people are like, Okay, how do I feed myself?
How do I feed my pet? They love their pets,
and so they're having to make these critical decisions every
single month, like am I going to pay for you know, food,

(08:42):
or am I going to pay for bills? A lady
came into the grocery store the other day and she
told one of our employees, I need to get ten
dollars worth of groceries on my face and we were
like what.

Speaker 1 (08:52):
Yeah.

Speaker 4 (08:52):
She was like just remember me, okay, and I'm gonna
have to come back. I don't have it right now. Right,
that's what we're right now, This.

Speaker 2 (09:00):
Is any fifty fifty four million Americans, yes, are hungry.

Speaker 3 (09:05):
Like this, don't know where their next meal is coming from.

Speaker 2 (09:07):
And the things are changing so rapidly. As you're talking
about how important, it's so scared, where do you see
your role in all of this now?

Speaker 4 (09:14):
I mean, I think we are needed now more than ever.
I feel like we've always been needed, But it's like,
who's gonna keep us alive? Because our model is so different.
We're doing something. We're not a food bank, We're not
a food pantry. We're dignity first. We want cities to
come in and partner with us to help us reduce
costs for more people. That's how we see the idea
of like a municipal grocery store, not a city ran

(09:34):
grocery store, a good Ran grocery store. We built a
deli inside of this store. Seniors can get a meal
for five dollars. We have two dollars and fifty cent
kids meals one dollar cups of coffee every day. Just
things that are so affordable so that people can stay alive.
And a friend of mine messaged me the other day
and she said, my dad loves this store.

Speaker 3 (09:52):
It makes him feel so good to be able to.

Speaker 4 (09:54):
Treat me and my daughter's family like that's that's unheard of.
It's unheard, and so I think we are needed now
more than ever.

Speaker 3 (10:02):
I worry about.

Speaker 4 (10:04):
What the next couple of years look like, because we're
just in twenty twenty five. You know, we've got to
still get through what's just kind of taking shape.

Speaker 2 (10:12):
You're a social entrepreneur and I was recently part of
the You Win Week here in New York, and that's
just all anybody's talking about social entrepreneurship. Social entrepreneurship, do
tell people what it is. And when you hear Gooder
and your mission, the first thing you think is nonprofit.
It's not. You're very intentional about creating a for profit company,

(10:33):
a b corporation. You're a social entrepreneur, Tell people what
that means.

Speaker 4 (10:36):
The first thing I saw when a video of my
work feeding on the streets went viral is that businesses
are throwing away millions of pounds of perfectly good food.
And I feel like we've all seen it. You've been
to Kala. You call it it's a logistics problem. But
the thing is, Stacey, people were paying waste management companies
millions of dollars a year. None of us are going
to not pay our trash bill. Yeah, you don't want
to sit on our track.

Speaker 1 (10:56):
You have to do that.

Speaker 3 (10:57):
You have to do that. You have to pay for
your trash.

Speaker 4 (11:00):
We're just talk kind of finds, rodents, everything that comes
with it. So perfectly good food was just being thrown
away and people were making money off of it. And
so my thought was, what if I was a different option.
What if I take this food in instead of throwing
it away, I get edible food to nonprofits and start
making sure that it's feeding people. So it was a
business model in that because I was still handling the

(11:21):
logistics of picking the food up, getting it delivered, and
giving the business back all of the data around who's
this food going to, how many meals have they provided,
how many tax deductions do they have, how many pounds
of food have they kept out of landfill? And that
was the business for the first three years, and then
we got hit with the pandemic and really in a
matter of week, all of my customers were like, oh,

(11:42):
our cafeterias are closed.

Speaker 3 (11:43):
We don't have any food. And I was like, how
are we going to stay alive?

Speaker 4 (11:46):
And we were so fortunate enough to get a call
from the then superintendent of Atlanta Public Schools who said, Hey,
all of our students get free breakfast and lunch and
now they're going to be learning virtually. Can good or
work with us to get this food delivered to them?
And so that was her first contract to deliver school
mills to students during the pandemic, and it turned into

(12:06):
delivering mills to seniors, delivering mills to families.

Speaker 3 (12:09):
We were who was giving you the food?

Speaker 4 (12:11):
I mean well, people were giving us the money and
we were going to get the food. So that was
the greatest Sarah Blakeley from SPANKX gave me one hundred
thousand dollars. She called, can you imagine someone was like
j has been Sarah Blakelyy's trying to get in contact.
We're like I was like, okay, a couple and the
legs right, So then she did. She sent me and
my friend legans, like I said, they said legs.

Speaker 3 (12:33):
Yes, that's so funny, but yeah.

Speaker 4 (12:35):
She she gave one hundred thousand dollars a pee from
Quality to Control Music, gave one hundred thousand dollars to
feed families in Atlanta. Unit Away came in with three
hundred thousand dollars, and then I started hiring word of
mouth all just by doing the work. And that's what
I talked about, being intentional and saying like, hey, if
you give me this, this is how many families I
could feed, I'm going to give them all this food.

(12:56):
I mean we had these they were called Gooder boxes.
I mean we had everything in those boxes?

Speaker 2 (13:00):
Right? How did you scale all this?

Speaker 4 (13:01):
It's I mean, God, because sometimes I'm sitting here think
like how did I do it? We used to go
to the grocery store at like six o'clock in the
morning when they would open and get like four or
five baskets and we'd have vans come the vans would
be full with food like in baskets. And there's so
funny because during the pandemic, people like you know, other
people got to eat too, and I was like, we

(13:22):
feeding the hood, We feeding it. They found it was
just for us. I'm not just stopping stop pumping. That's
what was happening during the pandemic. Everybody was wearing yes,
you know this whole thing.

Speaker 1 (13:33):
This makes so much sense to me because for any
business owner, instead of hiring, you know, to throw away
all of this good food, and they do like sometimes
argy by the pound, you know, and how much stuff
you have, I would much rather donate that food to
people who need it, because nobody wants to throw away
good food. I remember being younger and there were certain
places where after a certain time the food was half price. Yeah,

(13:54):
it would be like I'm gonna wait too, you know,
because they have to get rid of that stuff and
they'd rather not throw it out. So that makes perfect
sense to me, you know, to be able to do
something like that, and then that should make you feel
good as a business owner, like at least you know,
as as I'm running my business, I'm doing my part
to make sure that people can get this instead of
just throwing it away, because that's crazy.

Speaker 3 (14:13):
To me, it's crazy.

Speaker 4 (14:14):
I mean, and we've been fortunate to work with some
really big partners, I mean everyone from Delta to the NBA.
We were at the NBA here for the draft in
New York in June.

Speaker 1 (14:24):
It was the Hotes stay on record. Yes, yes, it.

Speaker 4 (14:27):
Was so amazing. Yes, oh he had it rocking out
there too. You're like Kingdome Park in Harlem and we
had like so many families come out.

Speaker 3 (14:35):
It was all the new NBA drafts.

Speaker 4 (14:36):
So when you think of that, Stacy, I would those
opportunities have ever been afforded to me if I was
a nonprofit Possibly, I think it would have taken a
lot longer because I was a business and it was like, Hey,
this is the service, this is what we'll do, this
is what you'll get. It was an even exchange, and
I think it has opened up doors for us to
work with so many more people.

Speaker 1 (14:55):
What type of world does technology play and what is.

Speaker 4 (14:58):
A huge Yeah, we we are big daddage driven, like
how many meals are we serving? What's the economic value?
I think we've provided about eighty three million dollars in
economic value to the communities that we've served since we started,
and we measure that. So that's a big piece of it.
For our food logistics piece. It's like when a business says, hey,
I have excess food. We are pinging drivers. Drivers are

(15:19):
picking that food up. It's then getting delivered to a nonprofit.
When the nonprofit receives it, they signed for it like
they would a UPS package and their signature is auto
generated on a Gooder donation letter from that nonprofit for
our clients. So all of this is happening in real
time with technology. So at any given time, our clients
can see who the food is going to, how many
pounds of food they donate it, what's their tax right

(15:41):
off because they have the letter and they're seeing, they're
measuring able to see what they're doing in the community.

Speaker 3 (15:46):
So it's amazing.

Speaker 1 (15:48):
Now tell us how the hybrid model works. Also when
it comes to families coming in to get an affordablelek groceries,
because it is you pay for some people, So how
does that work.

Speaker 4 (15:59):
It's it was amazing, you know, and shout out to
the City of Atlanta and just cities that are working
with entrepreneurs to be innovative I think we think of
innovation always in like AI, what if we just do
something different to serve families, right, So I went to
the city of Atlanta, this is over a year in
the making, and I said, hey, we would love to
test having a real grocery store. At this point, all

(16:21):
of our grocery stores have always been free, like the
gun and model, in the school, in the senior home,
kids and seniors.

Speaker 3 (16:27):
Get access to the food.

Speaker 4 (16:28):
But what about people that just live in the neighborhood
that need access to food? And so we were able
to work with this city by where they provided us
the funding to provide two hundred families for free every
single month get to shop at our store. But we
put on additional funding to keep the cost down for everybody.
And so where someone else would pay, you know, seven
dollars eight dollars for something at our store maybe five

(16:50):
ninety nine or six. And it's just so much more
affordable for the mass, if you will, because we already
had the building, so we already had to be there
to serve the two hundred families for free. What does
it look like to have a little bit more funding
to serve anybody that walks through the door, we put
the deli in. We accept snap EBT, so you can
use your Snap benefits on both the deli. So now

(17:11):
get a meal, get sandwiches for the family at sandwich
night twenty dollars. The whole family eats dollar ice cream
scoops two dollars and fifty cent kids meals. And then
we have ten dollar grab bag meals which are also
Snap eligible. And we have this week chicken and waffles.
We have chicken Tara Yoki rice bowls ten dollars. A
bag feeds a family of four.

Speaker 1 (17:29):
Wow, can you.

Speaker 2 (17:30):
Your moment now? Because with all these cuts, so you're
providing a need of service for cities.

Speaker 4 (17:35):
People coming like, let me get six of those bags.
This is what I'm eating for the rest of the week.
I mean literally, teachers have told us they don't eat
without these bags. And the lady told me the other
day like, as long as those bags are here, I'm
gonna get them. Because it's just it's a way to budget,
you know, to think like, Okay, hey, thirty days in
the month. If I get and think if you're a
family of two, now that meal that's for four gives

(17:56):
you leftovers for a night. Yeah, And now for ten dollars,
You've got two days worth of food.

Speaker 1 (18:00):
You know, I have to ask you some personal things, Jasmine,
when it comes to cooking, Yes, because I know you
had this in Phoenix. You were making cupcakes.

Speaker 3 (18:08):
Yes, I had a cupcake try.

Speaker 4 (18:09):
You had a cupcakes with Joan and that's where it
was car shout out to and Shamara.

Speaker 3 (18:14):
That's where the idea came from.

Speaker 1 (18:15):
And you were also donating fifty cents from like you know,
certain cupcakes for to give to nonprofits. Right, So I
want to ask you where your love of cooking even
came from.

Speaker 4 (18:27):
You know, I couldn't afford to go home. It's you know,
the funniest story. I my dad was military. I went
to high school in North Carolina. When I was looking
for colleges, really wanted to go to like Howard, USC.
My parents made this big deal like, oh, we want
you to stay in this state so you could drive
home my freshman year, they moved to Portland, Oregon.

Speaker 1 (18:46):
Like, hello, are you going.

Speaker 4 (18:49):
Now? I'm in North Carolina by myself, and I started
working in retail. And anyone that works in retail knows
you don't have Black Friday off. So one Thanksgiving I
couldn't afford to go home, and I just it was
just like I couldn't take a flight and then be
back the next day. So me and my friend got
together and we cooked for I want to say, like
nine people.

Speaker 3 (19:07):
We made enough food for like one hundred. We had
a Betty Crocker.

Speaker 4 (19:10):
Cookbook, baby, and we made a damn and turkey, I
mean every single thing that you could make. And like
my friend was working in the cafeteria. That was her
work study, and she had learned how to seize in
the turkey.

Speaker 3 (19:20):
So that's how I learned how to cook.

Speaker 4 (19:22):
Betty Crocker, It's not like you grew up. I was
a latch key kid. My parents were going to school.
I was eating like Kraft macaroni and cheese like I
was like I remember.

Speaker 1 (19:31):
Those, Yes, I remember putting baloney in the.

Speaker 4 (19:37):
And I would make sugar toast, like I would just
take a piece of bread with some butter and sugar
like that was my act.

Speaker 2 (19:43):
That's a delicacy.

Speaker 3 (19:44):
I mean, well that's what I lived off of.

Speaker 1 (19:46):
Man, listen the day said we had to go through
so that it's just interesting to me that because it
felt Do you love to cook though, or.

Speaker 4 (19:53):
You know, I feel like I don't get to cook
as much now as I used to, but I do
love to cook. Like I'm a I'm a Thanksgiving I'm
like an entertainer, like you know, come to my house.

Speaker 3 (20:01):
For We're going to have it all.

Speaker 4 (20:02):
Like I like to do, stuff like that, Eastern branches
and things of that nature.

Speaker 1 (20:07):
Specialty.

Speaker 3 (20:09):
People seem to say that I make the best collar greens.
That's what I mean.

Speaker 4 (20:12):
That's that's what I've heard that about collar greens and lasagna.
Those are the two things that people have asked me.
And I fry turkeys, but I have like a jerk turkey.
I have a honey limon pepper turkey. I see them behind.

Speaker 1 (20:28):
Yes bed like a gooder cookbook. That's all I'm saying.
That's great because it could be like other people's recipes
to feed people with other people's recipes.

Speaker 4 (20:41):
Everyone to say, person, yes, a gooder cook.

Speaker 2 (20:50):
And one thing I wanted you to touch on before you go,
you are a badass entrepreneur. I was reading that you
actually bring hungry people to corporate board meetings.

Speaker 3 (20:58):
You know, we do a lot, I would say.

Speaker 4 (21:01):
One of the biggest things that kind of kicked me
in the head the other day, if you will, just
like shocking is how many people that were living on
the streets that are eating and shopping at our stores.
And that was It's just I guess I didn't realize it,
like I saw this man I left this store one night,
something happened. We put out our excess food every night
at our grocery store, so you know, we never.

Speaker 3 (21:21):
Throw anything away.

Speaker 4 (21:22):
So if something expires that day, at the end of
the night, we put it in a basket and it
says free, you take what you need.

Speaker 3 (21:27):
It's perfectly good.

Speaker 4 (21:28):
And we are in a very large, highly transient, unhoused area,
and so whatever we put out is gone. And one
guy came he was like, hey, my name is Trevor.
I live under the bridge. And it just was like
such a can you just imagine like the way he
just said, this is where I live under the bridge,
which is like, you know, less than half a mile
from the street.

Speaker 3 (21:46):
So we have had so.

Speaker 4 (21:47):
Many people in our building that are on housed that
it doesn't you just don't know that. It is like
they're in the building, they're shopping, they're getting their dollars
scoop of ice cream, they're using their dollars and then
you leave this and then you're like, oh, man, like
he was just in the store ordering food, but he's like.

Speaker 3 (22:03):
Sleeping on the streets.

Speaker 4 (22:05):
So lots of people that are hungry, but they are people,
their people, and they're buying with dignity and so you
don't even know. And like I never knew until, like
I said, it just hit me one day when I
left the store and saw people that had been shopping
in the store sleeping under the bridge.

Speaker 2 (22:20):
And you show this to corporation.

Speaker 4 (22:22):
Yeah, I think everybody needs to see this because at
the end of the day, everybody has a story and
I don't know anybody's story, but what I know my
purpose and their story at that moment is to feed them.
And I always say, you know, definitely this is wealth Wednesday.
But you talk about like having a richer life. I
may never die like a multi multi millionaire, a billionaire,
but at the end of my life I will be
able to stand before I got and say people were

(22:44):
hungry and I fed them. And I think that just
makes me feel like I've done something right.

Speaker 2 (22:50):
Like totally so proud of you. How can people connect
with you?

Speaker 4 (22:54):
Work with gooder all that yeah, I really, you know,
I want to get to cities like Detroit, New York.
I think our model really needs to be other places.
We do have our Gooder grocery stores, the ones in
schools all over the country, you know, from San Francisco
to Colorado. We've opened them in Tennessee. But we just
need to work with more people. So I am Jasmine
at Gooder dot Co. We are Gooder Co on all

(23:15):
social media and I'm just inviting people to figure out
how we can work together. I want to get to
places like the Delta, Mississippi. I want to go to
Little Rock, Arkansas. Places in Detroit where they're telling me
there's not a grocery store like inner City proper, like
I should be there. Like you know, I'm a woman,
I am a black woman. I really care about how
people eat and how they're served. And I care about
people and I think that matters, and so please connect

(23:38):
with me. I want to like any city. I mean,
I know that's a big conversation in New York right now,
like these city ram municipal grocery stores like come and
talk to us, because I think our solution works and
it's tried and true. I mean I've been working on
this for ten years in January, so this is not
an overnight thing.

Speaker 1 (23:55):
And you can see where your money's going to for
people who want to donate or people who want to say, okay,
I have this person. Like any type of connections can
be valuable.

Speaker 4 (24:05):
I work, We work with different celebrities work. I mean,
you know, Gun is not the only person we've worked with.
We work with a lot of NBA players like work
with us. You know, like if you want to do
something in your community, you want to give back, you
want to change something, like we are a real solid
partner to do it with. We've done it for a
lot of people, and we help a lot of people.

Speaker 1 (24:23):
All right, don't worry, girl, I got some ideas already.
The cookbook.

Speaker 3 (24:29):
When it's revealed, we'll come back here and it's going
to be on that bookshelf.

Speaker 2 (24:33):
You have a forever friend in wealth Wednesday.

Speaker 3 (24:35):
Oh thank you.

Speaker 1 (24:37):
And I think the cookbook we need, like for holidays,
we need to figure out because I think sometimes in cookbooks,
I notice it's just like a small male. We need
you to like put things in here so people can
make like ten yeah for ten people or something like that.

Speaker 3 (24:50):
Or just enough to give to us.

Speaker 4 (24:51):
Yeah, man, that's a great enough enough to give give
and not throw away, because I will say Thanksgiving is
the most wasted food in the country.

Speaker 1 (24:59):
They been given a all them raw turkeys. Yeah, like okay, I.

Speaker 4 (25:02):
People over indulge and they over make and like if
you don't have your in my grandma's house where everybody's
coming and eating you after, what is it? I think
Pliza was like, after the third day, you got to
throw it away. So much gets throw it away. I
think he was like, you're going to the er. Yeah, Ray,
that goes viral every year, but it's a big deal.
So the most wasted day for food in this country

(25:24):
is Thanksgiving, So make a little lesson this. Yeah, I
just don't get the thirteen pound turkey. You don't need
the twenty six pound turkey unless you're making turkey salady.

Speaker 3 (25:34):
You're feeding people, you can get.

Speaker 1 (25:36):
What about the your freezer from last year?

Speaker 4 (25:38):
Yeah, oh, there's time to go leftloaders six months so
much it die away and don't put that back on
the table.

Speaker 2 (25:45):
This thing.

Speaker 1 (25:48):
All right? Well, Jasmine, thank you so much, and we'll
definitely be in contact because I'm going to figure out
like some ways we can collapse.

Speaker 3 (25:54):
Oh I love that. Thank you. Guys.

Speaker 1 (25:56):
Welcome Wednesdays and Days