Wealth Wednesday With Marcus Collins + Tell Us A Secret

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Episode Transcript

Speaker 1 (00:00):
You are now Angelo what I call ye?

Speaker 2 (00:12):
All right?

Speaker 3 (00:12):
It is way up with Angela Yee. I'm Angela Yee
and my really fun guest co host Candice is here
with me all week.

Speaker 2 (00:18):
Good morning, on a hot day. It is hot day.

Speaker 3 (00:22):
We made it, Okay, I made it. Yes, And I
believe your husband comes in town today.

Speaker 4 (00:28):
Well, okay, he was coming, but his job wants to
steal his soul.

Speaker 2 (00:34):
Okay, shout out, we love his job.

Speaker 4 (00:36):
He now has meetings that are preventing him from frolicking with.

Speaker 2 (00:40):
Me in the city.

Speaker 3 (00:40):
Okay, Well it happens.

Speaker 2 (00:42):
Yeah, happens when you're married.

Speaker 4 (00:43):
So many works because people think he doesn't work. Okay,
the man works and he's busy. Yes, but I'll see
him when I get home.

Speaker 2 (00:50):
All right.

Speaker 3 (00:51):
Well, we also have a fun show for you today.
It is a wealth Wednesday. So I have a special guest,
Marcus Collins. He is the author of for the Culture,
Doctor Marcus Collins, but he's also a professor at University
of Michigan, The Power behind What we Buy, what we do,
and who we want to be, And he's been behind
a lot of really great and successful campaigns. But he
did work at Steve Stouts Translation agency. He helped the

(01:14):
beginning of the bee Hive when that first got started.
Oh wow, it was actually called something else, And we'll
talk about it in the interview, and so he'll be
able to discuss how the infamous bee Hive beginnings were. Yeah,
so that whole branding, marketing, why we buy the things
that we do. All of those are important conversations as
we also are having conversations about why diversity is important

(01:36):
in the workforce. THEEI is not dead, right, why are
they trying to kill Contrary to PROBERTA believe it's not dead.

Speaker 2 (01:42):
You got to keep it going.

Speaker 3 (01:43):
But let's get the show off with some love and positivity.
Let's shine a light eight hundred two nine two fifty one,
fifty years and number. Call us up and let us
know who you want to shine a line in. But
the songs for you, Candice Misindependent, way up, I'll.

Speaker 5 (01:56):
Tak turn your lights on y'all, Sauce breading love to
those who are doing greatness.

Speaker 3 (02:03):
Shine the light on them, Shine the light on them.

Speaker 5 (02:07):
It's time to shine a light on them.

Speaker 3 (02:09):
It's way up. And Candace, Candice Diller Bassett is here
with me.

Speaker 2 (02:14):
Alway. I'm gonna miss you when you leave.

Speaker 4 (02:16):
I know, I was thinking, like, wait, I have to
go home, but let's spread some love.

Speaker 3 (02:20):
Let's shine it like today. One to shine a light
on detroiter Katrina Bellin. She just recently unveiled the Pink
Diamond Beauty Mall and that is on the Avenue of
Fashion on Livnoi in Detroit, and that is going to
be a space that is now being dubbed Michigan's first
ever beauty mall. They'll have Manicura's facials, massides, therapy, lash extensions,

(02:42):
a meditation room, yoga, reiki, spiritual guidance, and a whole
lot more.

Speaker 6 (02:47):
So.

Speaker 3 (02:47):
Fortunately for her, she got the MotorCity Match Grant, and
that was a grant that she applied for several times.
She finally ended up getting it. She got fifty thousand
dollars in twenty twenty two, which helped her actually finish
these renovations to be able to open up the space
and get this dream accomplished.

Speaker 2 (03:03):
Shout out to you, Yes, all.

Speaker 3 (03:04):
Right, shout out to you, Katrina. We would be at
Pink Diamond Beauty Mall when we're in Detroit. So the
space is finally open. So congratulations, I love that name.

Speaker 2 (03:15):
Pink Diamond, Heath Diamond.

Speaker 3 (03:16):
All right, now, who do you guys want to shine
a light on? Eight hundred two nine fifty fifty Dwayne,
who you want to shine a light on?

Speaker 7 (03:23):
Yeah? I just want to shine a light on my wife, Jakoya,
and I want to know. I want to tell her
that she's doing an amazing job at raising my son
and that all of her actions are being watched.

Speaker 2 (03:33):
I love her, And doctor, that's sweet. We need more
men like you in the world.

Speaker 4 (03:38):
Yes, because being a mother is hard work, being a
wife is hard work, and being appreciated is under It
doesn't happen.

Speaker 7 (03:45):
Enough, Yes it is. I just want her. I just
want to let her know that her.

Speaker 6 (03:50):
I can't even pronounce it.

Speaker 7 (03:51):
I can't even say what I want to say, because
she's that much of a good person.

Speaker 3 (03:55):
Okay, I like to hear that teamwork makes the dream work.
Thank you for calling. Thank you that would shine a
light eight hundred two ninet two fifty one to fifty
in case you couldn't get through. And when we come back,
we have your yea tea and so much love is
blind Candace is so into love is blind now.

Speaker 2 (04:11):
But I'm kind of obsessed a little bit.

Speaker 3 (04:14):
Yes, well, Clay will be on the show tomorrow and
we have a little preview for you guys because there's
been a lot of drama behind the scenes, so we're
gonna give you a little something in yet when we
come back, it's exclusive. It's way up way.

Speaker 4 (04:26):
She's like the talk like they angela Jean like they
angela jee Man.

Speaker 5 (04:30):
She's spilling it all.

Speaker 8 (04:31):
This is yeat.

Speaker 9 (04:33):
Way up.

Speaker 3 (04:36):
Ya tea time you ready for this? Candace, see it's
Piper hat all right, Well, Candace Love is blind. I
feel like this season six, there's been a lot of
things happening after right the finale drama is post show,
all right, So one thing that happened is Ad. I
think Ad and Clay their relationship was probably the most
talked about relationship on the show. Yes, and Ad recently

(04:59):
did an interview with Kamie Crawford Your Pageantsys, and one
thing that she talked about was finances because Clay, after
he said Noah, the author, was discussing how he didn't
really understand her work schedule, her finances. Well, here's what
Ad had to say about that.

Speaker 10 (05:17):
My finances have never been funny when we came back,
I was like, hey, look I'm good. I set myself
up and I understand that he wanted to see what
it was like. But I told him in the Pods
like I'm leaving my club job. So he's like, no, Ad,
I really just need to see you go to work.
And he didn't understand how I could stay afloat because
I wasn't working a nine to five. If you want
to see my bank account, you want to see what

(05:39):
I have going for me, you could have asked, yeah, all.

Speaker 3 (05:43):
Right, Well you know Clay came up here and spoke
to us. He did, and the full interview will air
tomorrow and it's a really good one. It is, And
here's what he had to say about AD's finances and
why that is important to him.

Speaker 11 (05:56):
I wasn't never saying that AD's finances was a reason
why we wouldn't beat together. I was saying that I
didn't understand it enough for us to get married at
this time. We talked about the finances and the Pods.
What I saw from Ad and the Pods were a
little bit different than what I saw when we were together.
We viobbed off of entrepreneur spirit. We vibbed off of
working hard and then when I felt like when we
came back to the house, she dedicated all her time

(06:18):
to be a wife. And that's cool and everything, but
that's not really what I fell in love with her about.

Speaker 4 (06:26):
I take issue with him saying I need to see
you go to work, Like, what do that mean?

Speaker 3 (06:32):
Well, he explains it a lot more in the interview,
but I guess for him seeing the motivation seeing you
actually because he's like, how are you able to not
do anything this whole time and not be committed to work?
And some people and he said, that's fine. Some people
are like, Okay, I just want to be a wife
and that's what I'm here for. That's what I want
to do. I guess for him he needs to see

(06:53):
you being like I got to get up in that Dindon.
He has a kid, and he has a sad hustle right, right.

Speaker 4 (06:59):
Right, So he wants a woman who moves like him
in the work environment, right.

Speaker 3 (07:04):
He's attracted to that. Well. Interestingly enough, now, one of
his groomsmen has spoken out on social media and said,
I'm Clay's best friend and we've both been living out
in Charlotte for years now, ad finances are in fact funny.
She has a sugar daddy that is funding her life,
bought her a car, an apartment. She's not a realtor
asked her to show was one house she sold or

(07:24):
a picture she took with someone in front of the
house she just sold them. I'll wait the never to
do a press run to lie. The never to do
a press run to lie on a dude that has
said nothing but kind, respectful things about her is nasty work.
And then he also said to Kamie Crawford, he added
her November twenty twenty three, around her birthday, her sugar
daddy confronted Clay and I outside the club, stating he

(07:46):
was still involved with her and had been the entire time,
and told Clay to stop messing with her.

Speaker 2 (07:51):
Now, why you have so much smoke for AD? What
AD do to him?

Speaker 3 (07:54):
I guess he doesn't like AD talking about him in
a negative way on these podcasts and with these interviews
and saying, why don't you tell the whole truth?

Speaker 4 (08:06):
Well, she's telling her story and Clay is now having
an opportunity to tell his side of the story. And
I think it's fair that they both give their versions.
There's two sides and then the truth is in the middle.

Speaker 3 (08:16):
And I also feel like if Clay wanted that information out,
if that really happened, he would have said.

Speaker 2 (08:20):
It maybe or maybe maybe he was protecting her if
he wanted it out.

Speaker 3 (08:25):
Yes, So I feel like that's not somebody else's place.

Speaker 2 (08:28):
It's not best friend. You out of line.

Speaker 3 (08:30):
You need to say that because Clay's probably like, I'm
not trying to drag this out right, But like I said,
you'll hear the full interview tomorrow, and I'm sure there's
going to be more back and forth regarding what he's
had to say for sure. All right, well that is
your yet, and when we come back, we have about
last night. That's where we discussed what we did last night.
I actually was at the Pfizer headquarters yesterday, and I'll

(08:51):
talk about that and you'll tell us what you've been
doing in New York because you're a busy b too.
It's a way up night.

Speaker 8 (08:58):
So about last night.

Speaker 9 (09:00):
Last night, last night, I went down.

Speaker 3 (09:03):
Yes, it's way up and I'm here. Candice is here.
What's up Candy? And listen, we are by the way,
got a chance to see your looks for Real Housewives
of Potomac the reunion, Oh yes, is amazing.

Speaker 2 (09:17):
Thank you.

Speaker 4 (09:17):
Shout out to Katia, my custom gown designer. She came
in the eleventh hour and made that gown.

Speaker 2 (09:23):
I love it.

Speaker 3 (09:23):
And you know who's dress. I also really liked it.

Speaker 2 (09:25):
Like Karen, Karen looked up she was.

Speaker 4 (09:28):
It was sickening head to toe, the hair, really great makeup.
She killed and she it was like in person she
almost looked like a doll.

Speaker 3 (09:36):
But shout out to you Karen for that that drag.
Everything was amazing. Yes, now let us talk about what
we did last night besides me seeing that, what did
you do last night?

Speaker 2 (09:45):
I went to do you know Monkey Bar? Yes? I
went to Monkey Bar.

Speaker 4 (09:50):
So well, I went to Soho house and met with
a friend and then I was on the way home
and another friend called and said, come to Monkey Bar.

Speaker 2 (09:56):
So I like made a U turn and went there
and hung out.

Speaker 4 (09:58):
They have the most amazing dessert okay, like banana split cake.
I love a carro cake, sorbet. We have like a
spread of desserts. It's all my into story. Like I
went home and let.

Speaker 3 (10:11):
Me take a look at dessert is my favorite part
of every meal mine too. I look at the menu
for dessert first, so I'm gonna have to go there
that purpose. Yes, well, yesterday when I left here, I
went to Pfiser's headquarters and that's in New York City
and Hudsignor. They have like a new headquarters by the way,
very beautiful and nice, and so we were there doing
a whole coffee presentation. And this is all like in

(10:34):
the hopes of them using us for enterprise, and so
when you go to work and you have coffee at work,
we're hoping to continue that relationship. So we're doing Pfiser.
We have American Express, and that's when my coffee company,
Coffee uplifts people. You know a lot of times that
work people have coffee that's free at work, but it
isn't like the top of the line. So we're just

(10:55):
trying to provide things like great coffee so that you
can come to work and be like, well, my coffee
at Warkly you'd be excited to come to work for
at least the coffee. And then not only that, but
we did sit and talk on a panel with me
and my partner Tony Forte and our head of product
chef Jen so we were able to sit there and
just talk about how we even started the business and

(11:16):
where we get our coffee beans from, and even the
whole process of from the farm. We know who our
farmers are that own the farms where we get the
beans from. And then our importer, she's a black woman
based out of Georgia. And then our roaster is based
out of Maryland, a black woman in Maryland. She's the
person who roast our beans. Shout out to Kandy Shipley.
So just the whole process of how we get our

(11:37):
beans from the farm into the shop is something that
we're involved with from the beginning.

Speaker 4 (11:43):
You are so impressive, like, oh thank you. You are
the epitome of like a girl boss.

Speaker 2 (11:49):
Oh well, thank you. Very inspiring.

Speaker 3 (11:51):
And then the other thing we did yesterday is you know,
I have a juice bar in Brooklyn also called the
Narrows Spot, and so we just added some new things
to the menu. So we had these huge Belgian waffles
that just got added to the menu. Today my mouth
just watered and they are amazing. We have asa ebos
now we have these Belgian waffles and we also have
some coffee shakes now, so when you go in there,

(12:11):
you can get some banana dipped coffee shakes. I love that,
So make sure you come see us. I'm working. Besides,
we see you working and working. Yes, all right, well
when we come back, let's do some more work. Let's
hear some secrets. Candace, I know you like this, you
like the little drama.

Speaker 2 (12:26):
You know, you know, maybe just a tiny event.

Speaker 3 (12:29):
But eight hundred two nine two fifty one fifty is
a number. Call us up and tell us a secret.
We're not here to judge you. We just want to
hear your secrets. You are anonymous one eight hundred two
ninety two fifty one fifty.

Speaker 8 (12:40):
Tell us a secret.

Speaker 2 (12:41):
It's way out.

Speaker 9 (12:44):
This is a judgment free zone. Tell us a secret.

Speaker 3 (12:47):
All right, it's way up at Angela Yee. I'm Angelayee,
and Candace is here hi, and Candace has been telling
us all kinds of secrets in between the music and
the commercials. But right now it's your turn to call
us up. Eight hundred two nine fifty one fifty is
a number. Now, remember, Candice, this is a no judgment zone.
I'm gonna do my best, but sometimes it be a

(13:09):
little harder. My eyebrow might go up. But that's fine. Yeah,
all right, because you guys are anonymous and we are
not here to judge it. We don't know your past,
we don't we don't know why you're doing these things
that you're doing.

Speaker 2 (13:18):
Yes, but we're human. You're human, yes, and we want.

Speaker 3 (13:21):
You to be able to release see into the universe
and maybe it'll make us all a better person. Right, Okay,
you liberate somebody. Eight hundred two ninety two fifty one
fifty is a number? Hello, anonymous? Calor what's your secret?

Speaker 11 (13:34):
Yeah?

Speaker 6 (13:35):
So my problem is that I'm doing and we keep
saying that we're touching.

Speaker 3 (13:40):
Okay, So you are saying that you guys are cousins, like, oh, yeah,
that's my cousin, right.

Speaker 4 (13:44):
Is it like a cover so you don't have to
so people won't know that you're sleeping together?

Speaker 3 (13:49):
You guys, it's like saying, that's my bro family. You're
sleeping with bro.

Speaker 2 (13:53):
Yeah, why don't y'all just be honest?

Speaker 3 (13:55):
What's the problem going on?

Speaker 2 (13:58):
A lot going on? Okay?

Speaker 3 (14:00):
Okay, So you guys are both in relationships. Okay, it
has to be something like that, all right, And so
and you think they believe you or is like your
girl jealous of your quote cousin.

Speaker 4 (14:12):
Yeah, I know he don't have a girl, but wait,
sending with a guy. Okay, so you're leaving out the
juicy stuff. I'm like that's important. So so basically you're bisexual.

Speaker 2 (14:27):
Okay, okay, all right, y'are.

Speaker 3 (14:29):
Sleeping with your fake male cousin, got it? But so
your girl doesn't suspect a thing.

Speaker 2 (14:35):
Okay, Well are you using protection?

Speaker 6 (14:37):
Yeah?

Speaker 4 (14:38):
Time, Okay, you need to break up with your girl
and just be be with your boo, be happy, Yes,
living your true because it feels like that's who you.

Speaker 2 (14:45):
Really like a guy.

Speaker 6 (14:47):
I don't want to commit it with a guy that.

Speaker 3 (14:49):
You just want to play around.

Speaker 4 (14:52):
Well, play around with your guy cousin not cousin, and
let your girl go so she can, you know, be
free and not think that you all are in a
real relationship.

Speaker 6 (15:01):
All right, Did that works right now? Advocate?

Speaker 3 (15:06):
Oh, okay, we're not here to judge.

Speaker 2 (15:11):
We're not we're not. At least you have a plan.

Speaker 6 (15:13):
They want me to come up to do my own
interview at the show.

Speaker 3 (15:17):
So you want people to know No, I mean I'm to.

Speaker 6 (15:20):
Tell over there.

Speaker 7 (15:22):
I'm sure you don't want a lot to talk.

Speaker 3 (15:24):
All right, hold on, let's see, let's see. Hold on,
what's ep? Anonymous color? How are you?

Speaker 12 (15:29):
I'm okay, how you doing?

Speaker 3 (15:31):
I'm good at me and Candice, and we're gonna be
quiet and listen to your secret, no judgment.

Speaker 12 (15:36):
I've been with my girl for about four years and
you have a younger sister, and.

Speaker 6 (15:42):
I'm always mean to her.

Speaker 12 (15:45):
My girl always asks why I'm being mean to her.
I just tell her she's just stupid. But in reality,
I'm not a sexual fetish for her.

Speaker 2 (15:54):
A fetish A sexual fetis? Why is it?

Speaker 3 (15:56):
A fetish?

Speaker 6 (15:58):
As good as hell?

Speaker 4 (15:59):
So you've been with her, so you've acted on this
this fetish?

Speaker 12 (16:03):
No, no, no, no, no, I'm not that stupid.

Speaker 2 (16:05):
Okay, Okay, I'm just slightly stupid, good too.

Speaker 6 (16:10):
No he look, I can agree, but I'm gonna okay.

Speaker 3 (16:15):
So you just fantasize about her. You think your girl
kind of knows that though, because you're being mean.

Speaker 12 (16:22):
Oh here, I no clue.

Speaker 3 (16:23):
Okay, see that's what that's like.

Speaker 2 (16:25):
Little boys.

Speaker 3 (16:25):
You know how they're mean because.

Speaker 2 (16:26):
You have a crush YEP, it's very school boy.

Speaker 12 (16:30):
Yeah, so I think mean to keep away from me.

Speaker 4 (16:33):
Okay, well, let's keep doing that, let's keep her away
for yes, all right, thank you for calling and sharing
with us.

Speaker 3 (16:39):
Thank you, right, the guys acting up to.

Speaker 4 (16:42):
Yah to get it together, all right, Well that was
tell us a secret.

Speaker 3 (16:45):
Eight hundred and two nine fifty one fifty. You can
always leave a message just in case you couldn't get through.
And when we come back, we have your et. And
let's talk about Elon Musk and Don Lemon. When you
hear the things that Don Lemon was asking Elon Musk
for when they were supposed to be doing their deal
to Yea for his show on X, yes, you're gonna
be like, all right, this is wild, these demands. We'll

(17:06):
discuss its way up.

Speaker 8 (17:07):
Oh, she's about the lid.

Speaker 9 (17:08):
Off this bot.

Speaker 2 (17:09):
Let's get it.

Speaker 5 (17:10):
Angelus billing that yee tea, Come and get the tea.

Speaker 3 (17:14):
All right, it's way up. Amanngela Yee and Candice from
Real Housewives the Potomac is here today. Hello, Hello, and
let's get into some yee tea. Yes, all right, Don Lemon,
according to reports, he had some things that he wanted
from Elon Musk in order to be able to do
his show on X that he was supposed to do.
But it has since been canceled. Now, one of the

(17:36):
wish list of demands that he had was a free
cyber truck, all right. He also wanted to launch into
orbit to do the first ever podcast from out of space, okay,
and the other things that he asked for was a
five million dollar advance, as well as an eight million
dollar base salary equity in the company and veto power

(17:58):
over this site's news kind of tent policies and it's
roster of creators.

Speaker 2 (18:02):
Uncle Don. I mean, if you don't ask, you're not
gonna get it.

Speaker 4 (18:06):
I applaud him for putting himself out there, but uncle Don,
it's a bit.

Speaker 2 (18:11):
Much, that's all.

Speaker 3 (18:12):
He also, they said, requested a private jet fairry him
and his partner to Vegas for a tech conference, and
they had to also pay for the plane and also
for a stay at a hotel on the Strip, amongst
other things.

Speaker 4 (18:24):
This is why you don't tell people how much money
you have, because we know how much Elon has.

Speaker 2 (18:28):
So now Don is pushing the envelope.

Speaker 3 (18:31):
Although you know, Elon wants you to know he's the rich,
and he wants to be the richest man, and he
wants you to know that.

Speaker 2 (18:36):
Well, that's why I'm now asking to go into space
on You're.

Speaker 3 (18:38):
Not if you guys recall, Don Lemon did actually do
a full interview with Elon Musk. Elon Musk was like,
normally I wouldn't have done this, but because he was
supposed to be on my platform, I did it. And
Don Lemmon has since posted this full interview, and some
of the snippets had made their rounds last week. This
was one where you can see Elon is definitely annoyed
by the questions.

Speaker 13 (18:58):
Yes, so you said that they killed the company. It's them,
but doesn't the buck stop with you? Choose your question carefully?
That's five minutes left, okay, But so's the same question.
You want to ask the same question as you said.
You said that they are killing the company, but you're
the head of the company. The buck doesn't stop with you.

Speaker 2 (19:14):
I acquired X in order to preserve freedom of speech
in America the First Amendment, and I want to stick
to that and if that means making less money, so
be it.

Speaker 3 (19:23):
He didn't answer the question at all. Yeah, and listen,
it's not a bad question to ask. But I guess
you know. You can watch the full interview and Elon
mus said he pulled the plug after Don Lemon was
dull and underwhelming and that he had no wish to
indulge in Don Lemon's approach, which was basically just CNN
but on social media.

Speaker 4 (19:40):
Well, that sounds like a projection because Elon was kind
of dull and underwhelming in my humble.

Speaker 3 (19:45):
Opinion, Yeah, he could have livened it up. Yeah, sometimes
when interviews are dull and underwhelming, you need to liven
it up as a person being interviewed. Yes, all right. Now,
Beyonce is talking about why she decided to make her
Cowboy Carter country album by the Way, that is coming
out on March tw nine, and she said her latest
project was born out of an experience that I had

(20:05):
years ago where I did not feel welcomed and it
was very clear that I wasn't. But because of that experience,
I did a deeper dive into the history of country
music and studied our rich musical archive. And you know,
this is why we are now getting a Beyonce country album.

Speaker 4 (20:21):
She's clearly talking about right the Cmas when she did
that collab with the Chicks, right, and we could see
and remember in the audience cut away and people in
the audience were noticeably like irritated that she was there,
and there's been this history in country music of black
people not being accepted.

Speaker 2 (20:40):
And also I'm happy for her.

Speaker 4 (20:41):
You could have a whole country song and it'd be like,
this isn't country, right because it's a black person. And
there are so many talented black country artists. So I'm
happy that by her doing this, she's liberating and giving
a spotlight to other black country artists.

Speaker 8 (20:54):
I love that.

Speaker 3 (20:54):
All right, Well, that is your YEATI And when we
come back, we have under the radar. These are the stories.
They are not necessarily in the headlines. They are flying
under the radar AI, whether or not you like it,
it's here to stay and YouTube is going to have
some requirements now when it comes to AI content. It's
way up under the radars.

Speaker 5 (21:13):
Next in the news that relates to you. These stories
are flying under the radar.

Speaker 3 (21:18):
It's way put angela ye and Candas is here and
we are going under the radar. These are stories that
are not necessarily in the headlines. They're under the radar
all right. YouTube says they will now prompt users to
say whether their videos have altered or synthetic content that
appears to be real. This is all because of artificial intelligence.
You want to make sure you know what you're watching.

(21:39):
There's a lot of deep fakes out there, so yes,
keep it real. Have you been fooled by any deep
fakes you have?

Speaker 2 (21:46):
Yes?

Speaker 4 (21:47):
Like, somebody did an AI of me holding a baby?

Speaker 6 (21:51):
What?

Speaker 4 (21:52):
And I was like, did I have a baby? It
literally was no, it was brown? Gotta make sure right, yes,
it was a brown baby. See, I'm being enable. That's
my problem.

Speaker 2 (22:03):
All right?

Speaker 3 (22:04):
Well, yeah, so now that they're saying on Monday, they'll
ask users uploading new videos to answer yes or no
to whether or not their videos contain altered content, And
then they'll ask if any of the following describes their
content makes a real person appear to say or do
something they didn't say or do. I'll just footage of
a relevant or place, or it generates a realistic looking
scene that didn't actually occur. And then if you answer

(22:26):
yes to any of those, they'll put a label on
the video description that says altered or synthetic content.

Speaker 4 (22:32):
Now, how will we know if people lie? Like, is
there like a mark in the code for them to try?

Speaker 3 (22:38):
I mean maybe they'll take it down. They said they'll
penalize users who consistently choose not to yeah, to not
give that label and disclose that information.

Speaker 2 (22:47):
Good.

Speaker 3 (22:48):
And then they said they may also add the label
in some cases where they feel like people may be
confused or misled. All right now, US consumers are paying
an average of sixty one dollars a month for videos
dreaming services.

Speaker 2 (23:00):
That's a lot. Bring back cable.

Speaker 4 (23:04):
I'm second tired of all these streaming sites and having
to log in to this one and that one.

Speaker 2 (23:10):
I'm over it.

Speaker 3 (23:10):
Just bring back cable on each television. And you know
a lot of people don't even have cable anymore. Now,
do you want to watch live TV? Do you want
to watch on demand? I have cable on one television,
but then you can put it on all of them. Yes,
So I think that makes sense.

Speaker 4 (23:25):
I have YouTube TV, okay, and that has like a
realistic cable looking platform, and we pay like I think
it's like sixty dollars. See and after all the sixty
dollars a month, All right now, Bob Marley. In the meantime,
that One Love movie has gotten its digital release date,
so it's out yesterday actually, so you can watch that

(23:46):
digitally now. And the movie did open strong and broke
records on Valentine's Day and it had a ninety two
percent audience approval rating on Rotten Tomatoes. And yeah, you
can also get that. I guess it's going to be
on Blu ray. I don't know who as a DVD player.

Speaker 2 (24:02):
Like, where would you plug it? I don't know where
I would plug it in anymore.

Speaker 3 (24:05):
But after it's one hundred and sixty nine million dollar
theatrical run, now you can watch it digitally. So there
you have it. It's been a success.

Speaker 2 (24:13):
We love that for Bob Marley.

Speaker 3 (24:14):
All right, well that is you're under the radar now,
you know. We have the Way Up mixed at the
top of the hour, plus we have Marketer Extraordinaire and
Professor doctor Marcus Collins joining us for Wealth Wednesday. He
has a book out now. It's called for the Culture,
The Power behind what we buy, what we do, and
who we want to be. You'll get to hear him
talk all about the creation of the Beehive and what

(24:35):
it was initially about to be called. He did work
with Steve Stout for a period of time and there's
a lot of different campaigns that he was very instrumental in.
We all know obey your thirst, yes from Sprite, but
now thirst means something different. Yeah, it kind of changed
the meaning of obey your thirst. Just all of the
things that you don't think about when it comes to advertising.
All right, that's happening today on a wealth Wednesday. It's

(24:56):
way up.

Speaker 5 (24:57):
This is the rooms industry shaved to all of gosp
out angelas spilling that et.

Speaker 3 (25:05):
All right, we just ate it's way up.

Speaker 2 (25:07):
I'm still looking plantings from my team.

Speaker 3 (25:11):
And Candice is here guests hosting shout out to Jasmine's
Caribbean cuisine. We just had some rosta pasta, some brown
stewed chicken, some plantings, some rice and peas.

Speaker 2 (25:21):
Yes, vegetable and vegetables. Yes.

Speaker 3 (25:24):
All right, well let's get into some eut Tracy Morgan
was on Jimmy Fallon and he said that he actually
gained forty pounds on weight loss drugs. Here's what he said.

Speaker 2 (25:33):
You look great.

Speaker 8 (25:34):
How are you staying in shape these days?

Speaker 9 (25:35):
Well that's ozimpic, but I've learned to eat our ate ozmpic.
I gained forty pounds you really, yeah, I gained I
never heard that one in the gaining. I'm like Mage Johnson,
I gained forty pounds.

Speaker 3 (25:48):
All right, so listen. I don't know if he's really
taking it or not, but he said he gets up
at seven every morning and he's in the gym at ten.
And then he said, I go back to sleep and
that's my life. Oh wow, that's a nice life.

Speaker 8 (25:59):
Yeah.

Speaker 2 (26:00):
I ain't gonna lie, all right.

Speaker 3 (26:01):
Willi Smith is Do Your Beauty's new international beauty ambassador,
So congratulations to her.

Speaker 4 (26:07):
I did that for you and so jealous. First of all,
I think Lowe was amazing. I think she's an amazing singer,
and I think that's an interesting collab because Do Your
is like, I don't think that I would put them
together because she's like very eccentric and Do Yours seems
like more traditional. They're like stepping out and maybe showing
that they want to bring She's.

Speaker 3 (26:28):
One of three muses that they have for their upcoming
beauty collections.

Speaker 4 (26:31):
She is beautiful though, she's yes, beautiful, talented. Love her
all right.

Speaker 1 (26:34):
Now.

Speaker 3 (26:35):
J Cole has parted ways with Puma and he's starting
his own sneaker brand, so congratulations to him for that.
His own dreamer sneaker brand, the Dream of five thousand.
So there's no details on when it will be released,
oh what the retail price will be, but we know
people are super excited for his first sneaker job looking
at pictures of the sneakers too, So congratulations to him on.

Speaker 2 (26:55):
That super cute that's how you get to thisish money.

Speaker 3 (26:58):
Okay, babey, Yeah, all right, and Porsche and Nini leaks,
the saga continues. Lord, Now we were up here the
other day, yes, with some inside information about the Upshaws. Yes,
I guess Porsche refused to work with Nini on the
Upshaws because of their past issues. Nina didn't know they
still had issues. You said they even had reached out
to you.

Speaker 4 (27:18):
They did, They uprage reached out to me, They reached
out to Kenya. I saw she mentioned that. So they
were just looking for all the housewives. But I was
I was surprised because there was no context when Nini
first brought this up. But these text messages that were
released give context.

Speaker 2 (27:36):
All right. So the messages read like this.

Speaker 3 (27:38):
Yes, hey, Porsia, I hope you're doing well. I am
shocked to hear that we have issues and you don't
want to work with me.

Speaker 2 (27:44):
Wow, just wow.

Speaker 3 (27:46):
We have double dated a few times Vegas, Miami, your home,
et cetera. It's sad to hear we've hung out in Dubai.
You were texting me about housewives. This is sad. We
are black women that need to work, not stopping each
other from working. And then what did Porsche said?

Speaker 4 (28:00):
So she says, yeah, all that and through all this
and this is your first text?

Speaker 2 (28:04):
How who and how the F do you not even
check on? Quote?

Speaker 4 (28:09):
Little sis enough said you chose a sign and I'm
good with that. People, weird ass F. I'm showing you
loyalty time and time again. I've also shown concern and
genuine love during all your hardships, but I've never get.

Speaker 2 (28:20):
Gotten it back. It's cool when people move differently, so
do I.

Speaker 3 (28:24):
Oh. And then Nini responded, you are wrong all caps
and every way.

Speaker 2 (28:28):
You went extremely too far.

Speaker 3 (28:30):
Nothing you are saying is valid enough to go to
a production company and say you do not want to
work with Nini because we have issues in the past.

Speaker 2 (28:37):
My God, today m.

Speaker 3 (28:38):
M, I gave you a space. I didn't want to
invade your privacy. I didn't want to see nosy. I
wanted to wait until I see you in person. I
was excited about working with you. Yes, So what do
you think about this? Because then after that Nini was pictured. Yes,
we discussed holding.

Speaker 2 (28:52):
With Signon and a new boo or friend. Yes, he
called her. So now I understand Porsche a little bit better. Okay.

Speaker 4 (29:00):
Yes, I think that she was hurt because she didn't
feel like Nini reached out to her, and then she
was I think she maybe heard that Simon was hanging
out with Nini and she felt like, this is my friend.
She didn't call me, so I'm upset. I don't want
to work with her. Okay, so that contact still missing.
Nini still did the job, right, she did.

Speaker 2 (29:20):
Yeah, so she she still got her bag.

Speaker 4 (29:21):
And I get her having issue with Porscha speaking about her,
but I get why Porscha was upset.

Speaker 2 (29:27):
Now it makes more sense.

Speaker 3 (29:29):
All right, Well that is your Yee tee acted out.
Yes by Angela Yee and Candice still their bassetts. Yeah,
it'sorry Amy. And when we come back, we have asked
Yee eight hundred and two ninet two fifty one to
fifty any question that you have.

Speaker 2 (29:40):
We're here to help you out.

Speaker 5 (29:41):
It's way up, whether it's relationship for career advice, Angela's
dropping facts.

Speaker 3 (29:46):
This is ask gee, what's up? Its way? I put
Angela yee. I'm Angela yee, and Candace is here with
me today, at today, tomorrow and Friday, so you know,
just enjoy this while you can. And now it's time
to ask ye. Eight nine fifty is a number. Hello,
anonymous caller. This person doesn't want to reveal their name.
What's your question for asking you?

Speaker 6 (30:07):
So it's a tough one.

Speaker 2 (30:09):
Okay.

Speaker 6 (30:10):
My friend that I normally go out with on the weekend,
I just found out the bar that we normally go
to he's being accused of rape.

Speaker 3 (30:18):
Oh all right, so give us like who was accusing him?
What is he saying?

Speaker 6 (30:25):
So he has sex with a young lady at a
bar a couple of weekends ago, and apparently that same
night she also had sex with two other guys. And
she's claiming that she didn't consent to those sexual encounters.

Speaker 3 (30:42):
Okay, but she's drunk.

Speaker 6 (30:43):
And yeah, she was very drunk.

Speaker 2 (30:46):
Okay, all right, she might have a point. Yeah, if
she didn't consent, whether she was drunk or not, it's
a problem.

Speaker 6 (30:52):
And so I don't think he's aware that he's being
accused of this.

Speaker 2 (30:56):
Was he drinking, Yes, he was drinking, but he.

Speaker 6 (30:59):
According to the because the bouncer told me this. So
according to the bouncer, he left. So when he left,
she was like, oh, making the whole scene out of it,
and they call the cops and she decided she didn't
want to press charges. She didn't want to do a ribcake.
So but the bouncer was telling me, is that he's
not aware that she's accusing them of lady, but they

(31:22):
know I know him because we always go to the
bar together.

Speaker 3 (31:26):
Okay, so they want you to tell him.

Speaker 6 (31:28):
Well, I don't know. That's why. That's kind of where
I need the help.

Speaker 3 (31:32):
Yeah, he definitely definitely tell him.

Speaker 4 (31:35):
He needs to know that that's attached to his name.
He needs to know so he can figure out what
his next steps are.

Speaker 3 (31:41):
Okay, and whether or not this woman is going to
end up saying that he raped her or whether you know,
I don't know because obviously none of us. I wasn't there,
We don't know what happened. But this is a lesson,
yes for him too, regardless of what happens moving forward.

Speaker 6 (31:56):
Yeah, how do you how you open the door for
that kind of conversation.

Speaker 2 (31:59):
You sit him down and sober, sit him down at
home and say, yo.

Speaker 3 (32:05):
We had some serious things that talk about we need
to discuss.

Speaker 2 (32:08):
Yes, and just tell him what you know, and.

Speaker 3 (32:10):
That's all you can. And I'm sure that they told
you that because you know him and they want you
to tell him.

Speaker 2 (32:15):
Correct, And it's clearly concerning you.

Speaker 4 (32:17):
You're clearly you know, bothered by it and it's concerning you,
So you want to get it off of your conscience.

Speaker 3 (32:24):
And why didn't you want to know if it was you, like,
if something like this happened, very you would want him
to tell you.

Speaker 6 (32:30):
Yes, you're right, okay.

Speaker 3 (32:31):
But there's no gentle way to put it right.

Speaker 4 (32:34):
It's a heavy topic, but it's it's important that he'd
be able to take responsibility for whatever he needs to be.

Speaker 3 (32:42):
Responsible because guess what he gonna end up going back
to this bar, right, and imagine him going there and
not knowing that this is happening. I would rather you
tell him than the bouncer tells him, right, or.

Speaker 2 (32:52):
He sees the girl and god knows what happens.

Speaker 6 (32:55):
You're absolutely right, You're all right.

Speaker 2 (32:58):
Perfect, good luck?

Speaker 3 (33:00):
Than Yeah, that's it's hard for everybody involved in this situation.
All right, Well that is your ask ye eight hundred
two ninety two fifty one fifty inclace you couldn't get through.
You can also weigh in and leave a message too
for last word and when we come back, it is
a Wealth Wednesday. We have Marcus Collins joining us. He's
the author of For the Culture, The Power Behind What
We Buy, what we do, and Who we want to be.

Speaker 1 (33:21):
It's way up kind of dream of wealthy and I
don't mind sharing my wealth dog.

Speaker 5 (33:26):
Getting you straight financially, mentally and physically. This is Wealth
Wednesday on Way Up with Angela Yee.

Speaker 2 (33:32):
What's up?

Speaker 3 (33:32):
Its way up with Angela Yee. I'm Angela Yee and
we are blessed to have a best selling author, Marcus Collins,
author for the Culture, The Power Behind What we Buy,
what we do, and Who we want to be? All right, So, Marcus,
what exactly would you describe your background in because when
you read this book, we hear about all the different
places where you worked, and you're very strategic.

Speaker 14 (33:54):
My background has been very diverse. I was an engineer
undergrad because I did well in math and science as
a kid and when you're black and you from Detroit,
you going engineering if you do well in math and science.
I decided to go into the music business, wrote music
didn't do that well, so I went back to school
to get my MBA, went out to go work at Apple,
and when I was there, I met a guy named
Matthew Knowles's Beyonce's father, and he goes, we're familiar, Well,

(34:16):
you should run digital strategy for Beyonce.

Speaker 8 (34:18):
Like, oh, yeah, I should totally do that.

Speaker 14 (34:20):
And so I ran digital strategy for Beyonce during the
I Am Sasha Feirce days and ended up going into
the world of advertising.

Speaker 8 (34:26):
Thanks. So Jemen named Steve Stouth.

Speaker 3 (34:28):
Right now, I'm talking to author and professor Marcus Collins.
He's the author of for the Culture. And one thing
you talk about in your book the difference between fans
and believers. Right, So, Beyonce had the Beehive, that's right,
but you guys actually tried to start a different group
prior to that, So talk about the Beyonce Rods versus

(34:48):
the Beehive.

Speaker 8 (34:48):
Yeah.

Speaker 14 (34:49):
So a part of the job run digital strategy was
about moving her offline fan club online. This is like
the days of Facebook, and Twitter is doing really well,
so this is gonna be an easy thing. This is
Beyonce moving from the artists to Queen Bee as we
know her. And we launched this thing and it just
did not really happen, and we're like, what's going on.
Why isn't this taken off relative to her celebrity, Mean,

(35:10):
she's still huge, right, And the team saw this little
small group of people in the recesses on the internet
who call themselves the Beehive. And they didn't just like
Beyonce songs. They subscribe to the same belief as Beyonce did,
women's empowerment. And these folks not only they believe, but
they use the music as a way to express their identity.
They had their own languist, they had their own cultural behavior.

(35:32):
As we said, those are the folks we should be
working with. So we cut bait on the beyonceurage and
made the Beehive her official fan club. And I think
that has been sort of a rocket fuel to catapult
her from being just an artist to be an iconic status.
Not unlike the Taylor Swifts of the world, she.

Speaker 8 (35:48):
Has the right.

Speaker 14 (35:49):
So these are people who go beyond just being fans
but they're part of a community. And that's what culture
really is about. Culture is a meaning making system. It's
a way by which we see the world. Because as
the way we see the world, we navigate the world accordingly.
We buy what we buy, go where we go, marry
who we marry, work where we work, vacation where we vacation,
eat where we eat, Bury the dead if we bury

(36:11):
the dead. These things are all byproducts of our cultural subscription,
and the more we understand that, the more likely we
are to tap into it.

Speaker 3 (36:17):
That's interesting because you guys had to create a fan
base for somebody when one did already organically exist, and
so the better idea was not to try to push
and force this beyondourage on us.

Speaker 8 (36:29):
That's right.

Speaker 14 (36:31):
To your point, Like, you don't make communities, You don't
build communities, you facilitate them.

Speaker 3 (36:37):
And sometimes corporations don't understand that.

Speaker 8 (36:39):
That's right, all right.

Speaker 3 (36:40):
Marcus Collins is here. He is a best selling author
and an award winning marketer. He's let music initiatives for
iTunes and Nike, and has helped organizations from Fortune five
hundred companies to startups and nonprofits create culturally contagious ideas.
We have more with Marcus when we come back.

Speaker 1 (36:57):
It's way up premium willthy and I don't sharing my
wealth dog getting you straight financially, mentally and physically.

Speaker 5 (37:04):
This is Wealth Wednesday on Way Up with Angela Yee.

Speaker 3 (37:07):
What's up this way up with Angela Yee. I'm Angela
Yee on this Wealth Wednesday. And I have author, an
award winning marketer, Marcus Collins here with me. And as
the world is always changing, campaigns have to change too,
and you talk about that a lot in this book
as well, some campaigns that may have gotten stale and
needed a refresh, And now I want to talk about
a couple of them. Okay, we talked about the Budweiser,

(37:30):
you know, as a brand, and how what's up? That
was a pretty popular thing that they had, but then
it ran its course. Talk about how you guys have
to reset.

Speaker 14 (37:38):
Yeah, well, culture is always changing. Since culture is always moving,
the same way you communicate a thing isn't going to
work when things have come out of style, right. You know,
we did a campaign for sprite Obey Thirsty, Yeah exactly.
So we took obr thirsts for the nineties and brought
it back. You know, saying, you know, only for the thirsty.
But the meaning of thirst was no longer like it

(37:59):
was in nineties that you are about.

Speaker 3 (38:01):
It's a terrible thing.

Speaker 14 (38:02):
No one wants to be thirsty. The meaning of thirst
had changed, and therefore the communications didn't work. So with Budweiser,
Budweiser sort of the Americana brand. It stood for Americanism.
But patriotism in the early twenty tens wasn't about flag waving.

Speaker 8 (38:18):
It was about the dream. I believe in the American dream, and.

Speaker 14 (38:21):
We thought who is the most the most demarshal representation
of that?

Speaker 9 (38:25):
Jay Z.

Speaker 14 (38:26):
So we partnered with jay Z, with Budweiser, with Live
Nation to create the Made in America festival that celebrated
the makers of tomorrow.

Speaker 3 (38:34):
See I didn't realize that's how Made in America came about.
It just felt like a whole separate thing, like, oh,
he's doing a festival now. Right now, I'm talking to
author and professor Marcus Collins. He's the author of for
the Culture. Another campaign that was amazing that she worked
in was Travis Scott and McDonald's. All right, so tell
me how that came into fruition and what was behind that.

Speaker 14 (38:54):
So McDonald's and White and Kennedy the agenc I was
most recently at McDonald's been battling a lot of hate
for a very long time. There's a punching bag for
everything wrong with the American diet. So McDonald says, hey,
Whyan can he help us navigate the hate? And Wyden says,
people definitely hate you, but sixty eight million people show
up at your door every single day. That's a lot
of love. What you focused on those folks, and like,

(39:18):
we never thought about it that way, So we asked,
so who are these people? Who are these fans who
love you so much? And what the team found is
what we call fan truths. These are like specific, shareable,
special little things about being a McDonald's fans. For instance,
your friend will ask for fries even though they say
didn't want any fries, right, So we found all these
fan truths, But the most profound fan truth was this,

(39:40):
no matter how big, how famous you are, everyone has
an order. And the team said, oh, that's interesting. What
if we stoked fandom by celebrating their orders? So the
first thing he did was a team was a Super
Bowl ad that showcase famous orders from famous people. Like
Kim Kardashian eat chicken nuggets with honey. Magic Johnson, it's
a flay of fish, will be Goldberg. It's a big mac, right,

(40:03):
and the fans responded really well to that. So he
partnered with Travis Scott, who for long has been a
huge fan of McDonald's. We've known that from videos, we've
seen him, et cetera. So we took his meal and
we called the Cactus Chat and the response was crazy.
In the first two weeks, we broke mcdonald'supply chain of
quarter pounder ingredients. People were stealing posters off the wall,
remember when the restaurant was closed. And we added fifty

(40:26):
million dollars incremental revenue for McDonald's in the first month,
and Wall Street added ten billion dollars from McDonald's market cap.

Speaker 2 (40:34):
Wow, that's wild wild.

Speaker 8 (40:36):
So McDonald's like, Okay, this is amazing thing here. Yeah, exactly,
that's right.

Speaker 14 (40:41):
J Balvin and Riah Carey is sweetie like, and this
thing was become we call it famous Orders, but it's
really about community orders.

Speaker 8 (40:50):
These weren't new products.

Speaker 14 (40:51):
They were just reframed through a cultural lens and people go, oh,
that's my order, right, and they feel much much closer
to each other and to the brand.

Speaker 3 (41:00):
All right, well, doctor Marcus Collins. And by the way,
he is a professor at the Raw School of Business
at University of Michigan. Those students I know are so
grateful to have you, honestly as a professor because those
classes are fun. I had an opportunity to sit with
you also, you crushed it. Fuck well, I was there.
I had a great time. And the book for the
culture the power behind what we buy, what we do,
and who we want to be. Y'all will love it

(41:20):
because you get to see the inside stories behind some
of the campaigns and some of the brands that you
already know and love. And I found it to be
quite insightful and entertaining.

Speaker 8 (41:29):
Thank you so much. I'm so grateful.

Speaker 3 (41:31):
You can watch that full interview on my YouTube channel
Way Up with You And when we come back, you
guys have the last word.

Speaker 1 (41:36):
Take up the phone, Tapian to get your voice.

Speaker 2 (41:40):
Heard with the word bish.

Speaker 3 (41:42):
He's the last word on Way Up with Angela Yee.
What's up his Way Up with Angela Yee, I'm Angela
Yee and Candice, you made it through a Wednesday hump
day celebration. Yes, indeed, and shout out to make the stallion.
I see she is bringing Glorilla on tour with her.

Speaker 2 (41:56):
I love that. That's a good combo.

Speaker 3 (41:57):
Yeah, I'm excited to see them. That'd be some real
fun girl power. Yes, but anyway, thank you again to
Marcus Collins for joining us for a Wealth Wednesday. His
book for the Culture is available now. I thought it
was a great conversation. I have a marketing background also,
so talking about working with different brands and how he
they had the inception of the beehive that actually came

(42:20):
from the fans. They had their whole own name and
whole own little club, but they decided the beehive was organic.
Let's tap in to what's happening online, and this is
when it was first starting.

Speaker 2 (42:30):
And it's grown exponentially.

Speaker 3 (42:33):
They arguably the beehive is like the biggest I mean
the Swifties, ye, Barbs, the Navy.

Speaker 4 (42:41):
I would say Barbs and the beehive are probably the biggest.

Speaker 9 (42:45):
Yes.

Speaker 3 (42:46):
Well yeah, So there's so many things in so many
gems that you could learn from Marcus Collins. To make
sure y'all pick up his book and anything on him,
I think is well worth watching. And of course we
are going to have Clay from Love is Bloe on
the show tomorrow, so he'll have an opportunity to tell
his side of things, tell his side of things. You

(43:06):
were definitely giving him the side.

Speaker 2 (43:08):
I well, he deserved it a little bit, as he knows.

Speaker 3 (43:11):
Right.

Speaker 2 (43:12):
Yes, it might be some resolved.

Speaker 3 (43:14):
You gotta tune in, but there's a lot of things
coming out now Love is Blind the aftermath right.

Speaker 2 (43:19):
That should be should be studied. Yes a Harvard review.

Speaker 3 (43:23):
Yes, all right, well again we will be back tomorrow,
but you guys of course have the last word.

Speaker 6 (43:29):
My secret is I secretly hate my best friend. I
hate being friends.

Speaker 15 (43:33):
With a Good morning, Angela Yee. I just wanted to
tell you. This is Kim Cobb with Cooking with Both
and I just started watching your podcast over the last
several days, so I've been about ten episols, and I
just want to say that I really, really really enjoyed
watching these episols. They were uplifting, inspiring and fun for

(43:59):
the laughter. Just not the typical podcast

Speaker 5 (44:04):
Going way out with Angela ye