McMillions feat. Tarji Carter

This week, Tambam and AJ welcome special guest Tarji Carter, founder and CEO of The Franchise Player, for an insightful conversation on franchising as a powerful vehicle for wealth building—especially within minority communities. Tarji shares her unexpected path into the industry, the mission behind her company, and why franchising can be a smarter option than starting from scratch. She breaks down common misconceptions, explains her unique consulting approach, and spotlights client success stories. Of course, the episode wouldn’t be complete without the ladies wrapping things up with a signature light-hearted “dumb bitch” story.

Let’s discuss!

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Episode Transcript

Speaker 1 (00:00):
Hoping, and we talk back where we encourage you to
hustle hard, laugh louder, and always keep it cute. So
grab your coffee, cocktail and crown, because it's about to
go down.

Speaker 2 (00:13):
We're just too unapologetically black women with an opinion. Who
talks back?

Speaker 1 (00:21):
What's up, y'all with your girl a j holiday?

Speaker 2 (00:24):
What's up TAMVM, y'all is tam VAM. I love y'all
so so very much.

Speaker 1 (00:32):
Y'all believe that ship doing it?

Speaker 2 (00:34):
I do believe it that a little bit, I'll be
believing it a little bit, just a little bit, I do.
I love this soone. I love you too. Girl. You
think I love you?

Speaker 1 (00:45):
I know you love me? Okay, but yeah, uh.

Speaker 2 (00:49):
Uh okay, I love it too. I love God all
the gosh.

Speaker 1 (00:53):
Everybody loves me.

Speaker 2 (00:54):
It's like George, I love everybody else who Georgie and
mother ass? Oh you're mad at him? How was your weekend?

Speaker 1 (01:07):
It was good? Great, y'all? How was your weekend?

Speaker 2 (01:12):
Y'all? Me and AJ bonded this weekend in a weird way.

Speaker 1 (01:19):
Not no gay ship, because y'all know Tammy Bean on
some gay ship. I don't be day for real. I
just be playing what's a regular ships, y'all.

Speaker 2 (01:27):
AJ got us Bobo tea on the way back from
Atlanta and she put whole milk in it. Don't tell
nobody this because it's embarrassing, but we had the dookie
together together at the same time in the bathroom, not
in the same stall, but at the same time.

Speaker 1 (01:47):
No, but the worst part, we live a simmer okay,
from from Atlanta to Thomasville, and that's the exit, like
that Dicky exit right before Augusta. So, y'all, we was
in Atlanta this weekend for the Black for the third
annual Black Effect Podcast Festival, which was wonderful. We'll get
to that in a minute. Right after we finished talking
about this shit. So what that's about an hour and

(02:08):
a half two hour drives. So we lit a simmer
for a little while, because y'all, I love boba tea
and temm be like you eat drinking that shit with
the little balls in the bottom. But I was so
excited that this place was so open down the street
from the hotel we stayed in, and I forgot to
put my little traditional order and I do not drink
whole milk, okay, So because I already has spent like

(02:28):
eight dollars a piece on these drinks. I'm like, we
drinking this whole milk to day, bitch. When I tell y'all,
we had a wine and window down between flarts, man
and not kill each other, y'all. It was so bad.

Speaker 2 (02:45):
And then so we had to use the bathroom at
this place, right, and then only had two stalls, and
this hispanic lady came in mid poop, right, yees, she
had to go real bad because she was like fuck,
fuck fuck fuck, and she was pulling on the doors.

(03:07):
And then we started laughing because what you're gonna do with.

Speaker 1 (03:11):
Listen, this is how considerate I am, even in the
midst of shit. I'm still considerate. I'm trying to push, y'all.
I'm trying to push this shit out, like because I
want this lady needs the bathroom, like she probably had
to pee real bad. And mind you, we chose this
bathroom because we were next door to Loves, which we
went in there and got ice and got gas and shit,
we was like, man, it's a newer bathroom over here.

(03:33):
It's a newer gas station. Let's go Daddy to take
these shits. It's cleaner. But y'all know, Love's probably got
like twelve stalls in that bitch. So we go to
someplace that only had two stalls, and we feel so bad.

Speaker 2 (03:43):
For that lady. But I'm not doing that because I'm
not giving myself no heroy trying to be courteous as
someone else.

Speaker 1 (03:50):
I definitely could have got a HEMMI fucking around.

Speaker 3 (03:55):
Me.

Speaker 2 (03:55):
And then we heard her husband come into the bathroom
or a man she called a man in there, and
he was speaking and I guess he would say, like
sound an argument, yeah, because he was probably saying, what
the fuck you want me to do?

Speaker 1 (04:06):
Like I can't make these people.

Speaker 2 (04:07):
Come out the stall. So yeah, we bonded. So anyway,
the Black Effect Podcast Festival the third annual. It's so
much fun. It's like a family reunion. You guys, you
really really need to pull up next year if you
did not come this year. We had so much fun.
We got to do interviews women on the street, so

(04:30):
we just talked to people that were in attendance and
got their perspective on relationships and things of black culture
and things like that. It was so much fun and
the weather was perfect, was a good.

Speaker 1 (04:42):
Day for that. It was a good day. But you
know what, y'all know, I don't really like Atlanta like that.
I'm looking for Black Effect to take this show on
the road. Okay, I would love to see maybe it
in Charlotte next year, some other black ass city. Why not?

Speaker 2 (04:56):
I like Atlanta, I like, I mean, I mean yeah,
I like Atlanta. Maybe a different location in Atlanta, perhaps
with more like stadium seating kind of situation where they
have like rooms for each podcasts, like theater rooms for
each podcast and like, I don't know, something like that.

Speaker 1 (05:20):
I don't know. I think Atlanta be having too much
shit going on on one any given Sunday. So it's
like people picking and choosing what they want to do,
Like why not hit up a new city? I would
love to see it someplace else? And shit, Charlotte, we
talked back, definitely hitting the stage again. I don't will
fuck who say what?

Speaker 2 (05:36):
Right? Yes, y'all we really had a like we had
a meeting today because we are getting our live shows together.
I know y'all be in my DMS asking when y'all
gonna see us in person. Y'all want us to come
to your city, so we'll be coming to a city
near you. Real, real soon, so stay tuned for that.
Let's get in the sins.

Speaker 1 (05:56):
What we got going on this week? Man, did you
know Flomillie was pregnant?

Speaker 2 (06:03):
Yes?

Speaker 1 (06:04):
Why did I not know that? Like I really really
like her too, I did not know. So she she
welcomed a brand new baby on a twenty fifth.

Speaker 2 (06:13):
Her first baby to her baby boy, I just love you.
I just love how the girlies are not letting motherhoods
stop them from Like there was a time where motherhood
was like the end of a career.

Speaker 1 (06:29):
But not no more, no carler ship off. Cardi B
set shit off. Cardi B said, I'm having my kid.
I remember her being on the Breakfast Club and she
was telling Sharla me and her goals and what age
she wanted to have her kids buy and she started
no matter what she was performing, pregnant at all? That
should I would not. I would strongly advised against, like
torquing on your knees with the baby bump, but hey whatever,

(06:52):
the young girls is doing it. But shit, yeah, you
can do both. You can do both because having a
child is just a part of women's lives. So why
your life or career stop just because.

Speaker 2 (07:04):
So congratulations to Fu Millie. Eh, what else happened? Oh?
Beyonce started the first leg of her Cowboy Carter tour
and Blue Ivy was on stage with her, looking like
Beyonce circa two thousand and six. She looks so big
and grown now.

Speaker 1 (07:24):
I know she looked like both for her parents. She
like a nice little blend. Yeah. And then Roomy made
her debut on stage. Happy.

Speaker 2 (07:33):
Yes, she's been waiting on her moment and she just
that just touched my heart that Beyonce had her on
stage as well.

Speaker 1 (07:40):
Were we not just talking about that this weekend? And
what was my I'm like, yeah, if okay? People so
mad at Kanye about what Kanye put on social media, right,
but people have noticed things right about these two other
kids we don't see And if it were me, right,
that would be an opportunity for me to have like
some type of advocacy for children with possible autism. I

(08:02):
don't want to say they have it, but I love
to see that she, you know, had her daughter out
on stage. Because it's nothing to high, you know what
I'm saying, Like the shit is way more prevalent. I
don't know if scientists or whoever the doctors are finally
just maybe it's just the umbrella term. I believe, right,
you just don't know what the fuck is up. It's
just the umbrella term. But I'm so happy that she's

(08:26):
I don't know, embracing, not to say she wasn't embracing,
but people wanted to know why we don't see these
other two kids, right, and you are a celebrity, so unfortunately, right,
you don't get a break with this type of shit.

Speaker 2 (08:41):
Yeah, yeah, but yeah, I was happy to see her,
and I you know what, I wasn't going to like
try to go to Cowboy Carter because I just finished
playing off the last Beyonce tickets, like just recently they
got their last bit of my money. So I said,
I wasn't gonna buy tickets, but f in the footage
online and make you want to go, don't it.

Speaker 1 (09:03):
No, I'm good. I hadn't been to a Beyonce concert
since two thousand and eight, and my ticket was one
hundred and fifty dollars, and that damn they had front
row tickets.

Speaker 2 (09:14):
Damn. I listen, I have floor seats to the last
show and it was a thousand, So one thousand dollars.

Speaker 1 (09:22):
I need one hundred and fifty dollars tickets, because I
know in Europe when they in these other countries, that's
how much them niggas paying. Why is it inflation when
it comes to this project called America. I want to
pay what they pay.

Speaker 2 (09:36):
Me too, dude, did you google that? Because I think
their tickets are high too in Europe. Yeah, I don't know.

Speaker 1 (09:45):
There's a big Europe. So whichever country they end up in, right,
it's not all of them ain't gonna be no damn
thousand dollars for no damn tickets. They're they're not having
it like we be accepting of all that shit. So
they they price scuog over here because people go to
actually find a way to pay it after paying a
Beyonce ticket is fucking wild to me. Yeah, that's I
just paid it off, and I know I ended up

(10:09):
paying double just to pay it.

Speaker 2 (10:10):
Off, all right. So anyway, Terrence passes on Marvin Gay.
So Terrece Howard sat with Bill Mayer for an interview
where he revealed that the late Quincy Jones approached him
for a movie on the life of Marvin Gay. Terrence
said that he turned down the role after Quincy confirmed
rumors that Marvin was gay, so he was gonna have

(10:31):
to do some gay scenes and he wasn't with it.

Speaker 1 (10:34):
Why do you got to put that in the movie though?
Why did I wonder if Terrence actually reviewed the script
and saw that he would be kissing a man in
a movie, because if that was something that's not going
to be in a movie, like you can go ahead
and play.

Speaker 2 (10:48):
I think that's what it was.

Speaker 1 (10:50):
I think he said that he he is not the
biggest part of who Marvin Gaye was.

Speaker 2 (10:55):
Why is that in the movie Marvin Gaye was gay
the whole time he was telling they wouldn't last name
wasn't even gay. He's Marvin Williams the whole time. Why
would even be a part of the movie. For listen,
I would love to go see a Marvin gay movie.

(11:15):
I would love to be in a Marvin gay movie
The Toxic King. But Terrence Hart, well he was gonna
play Marvin Gay I wouldn't want to see him as
Marvin Gay.

Speaker 1 (11:25):
Yeah, like how that's not a good Uh, it's not
a good match. That's not a good casting as as
I'm concerned. Who could play Marvin Gaye?

Speaker 2 (11:38):
Oh? You know who? I would like to see play
Marvin Gaye because he already down for the gay the
gay roles. What's his name? He played on the shy.

Speaker 1 (11:53):
Oh, what is that guy's name? I know exactly who
you're talking about. I was thinking la Keith Stanfield, like
la Keith would probably play Marvin Gaye.

Speaker 2 (12:01):
He could play a Marvin Gaye too.

Speaker 1 (12:02):
I'm just thinking about aesthetically because that's why Terrence Howard
to me, wouldn't be a good yeah fit for Marvin
Gaye role.

Speaker 2 (12:10):
What's going on?

Speaker 1 (12:11):
My I need to stop?

Speaker 2 (12:19):
Okay, Uh, he's stupid.

Speaker 1 (12:23):
Yeah. I don't know that guy's name. I forgotten. Anyway,
moving on, So this past weekend at the live show
Welcome to Black Effect also Good Mom's Bad Choices podcast. Okay,
so they recently relaunched under the Black Effect family brand

(12:44):
and they did the live show. They so they hit
the stage this past weekend and uh, Draca which I
thought this girl name was Draka the whole time. So
we just found out this weekend her name is Draca. Okay,
Kevin Gate's ex wife, which I thought they were still married.
So they asked some like really probing questions, you know,

(13:06):
during this podcast interview. This past weekend and she kind
of passed on all the questions. But surely thereafter it
came out that they actually got a divorce or somebody
filed for divorce. I even saw headlines that he was
married to Brittany Grinder now Britnaney shit, Brittany Ry Britney Rinner.

(13:28):
Now can imagine that he was with Britney Griner. Yeah,
I think should be beating his ass up with him.
Damn long long ass arms. Yes, it says rapper Keavin
Gates has discussed his life through his music since he
climbed the music charts with his twenty thirteen song Satellites.

(13:48):
His artistry resonates with his fans, who relate to his past,
including time in prison, and his future, which has evolved
him meeting a few special someones. So so, allegedly he's
been with Brittany Renner. They started dating in twenty twenty two.

(14:10):
Really yeah, supposedly anyway, But it says that Kevin Gates
and Draka's romance ended November twenty twenty four, so just
last year. So when did she file for the divorce?
I'm confused. Are they divorce? Are they still separated?

Speaker 2 (14:29):
But what I do know is when she walked her
ass on that stage, I was like.

Speaker 1 (14:32):
Damn, we was just talking about her ass last week.
She's fine.

Speaker 2 (14:35):
She is beautiful, very flat, boody, sitting out skinning, pretty smile, beautiful,
real energy, good energy. Like yeah, so shout out to Draka.

Speaker 1 (14:47):
Yeah. I don't know what Kevin Gates got going on anyway.
We said he was in Aquarius last week, and that
just says it all. Okay, lead them niggas alone. They
don't got it all.

Speaker 2 (14:57):
I aspire like to have her life where I live
on my farm eating fresh fruit that.

Speaker 1 (15:02):
I grew and a nigga paid for it.

Speaker 2 (15:04):
Yeah that part, don't leave that part out. I want
some chickens and stuff though, and some cows, but I
don't want to tend them. I want to have farm hands.

Speaker 1 (15:16):
No, I think I would want to do it myself.
I would want to in the.

Speaker 2 (15:19):
Garden, but not the chickens and the cows.

Speaker 1 (15:23):
I love the animals.

Speaker 2 (15:24):
I definitely want to tend the cows.

Speaker 1 (15:26):
Yes, I would.

Speaker 2 (15:27):
Have you been in a cow pasture before?

Speaker 1 (15:30):
I have stinks real shitty, yes, yeah, but I still
would want to. I would want to. I have mine
went and stink, Yes, it would you know, it wouldn't.
I'm gonna keep it.

Speaker 2 (15:45):
Supposed to smell like a cow. If you do anything
to make it smell like not a cow, it's probably
not healthy.

Speaker 1 (15:52):
So washing the cow wouldn't be healthy.

Speaker 2 (15:54):
Yeah, washing the cow. But you can't oversh it, you
dry it out.

Speaker 1 (15:58):
You're trying to wear the cow hide.

Speaker 2 (16:00):
We just want milk, we want No, I'm gonna cook
that motherfucker.

Speaker 1 (16:04):
See, I'm not trying to eat my animals between me
and you raising them to murder them.

Speaker 2 (16:14):
Yeah, someone we're gonna eat someone. We're gonna they're gonna
be for milk and someone gonna be for food. No,
but yeah, I aspired to that lifestyle honestly. So shout
out to Draker cluse bombs for Draker. Hey that who
said that? Is that Charlamagne. All right, y'all, we got

(16:35):
a special guest on this week and she's gonna drop
some jewels about franchising and helping us understand how to
get this money on because we need it. So y'all
stay tuned. We'll be right back, all.

Speaker 1 (16:50):
Right, y'all, Welcome back. Okay, So today we're talking about franchising,
ownership and building real well through business. Our guests Tarjie Carter.
She's a founder of founder and CEO of The Franchise Player,
and a leading voice for minority franchise ownership. She's on

(17:11):
a mission to help more entrepreneurs break barriers and own
their future. We'll be covering everything from funding tips to
mindset shifts. Okay, welcome to the show.

Speaker 2 (17:22):
Tarji, Hey, Tarji Girl, Hey, Tam Bam.

Speaker 3 (17:26):
Thank you for having me.

Speaker 2 (17:27):
Now, y'all, we was at the podcast Festival. If y'all
missed it, sorry y'all wasn't there. It was lit, and
it was a good place, yes period, and it was
a good place to meet like minded people. And we
saw this bad being standing at the table, and then
we got to talking to her and found out that
she was smart and she had some information that she

(17:48):
could because you know, sometimes they'd be pretty and stupid,
you know, but she's actually pretty, very smart, so she
had some information that she could share with us and
with y'all. So thank you girl for coming on.

Speaker 3 (18:00):
Thank you for that. I was just trying to be
cute and low key, but yeah, you know, there's a
little substance there too. But you all were so kind.
You're right. It was lit. I had never been was
my first time there, and so I didn't know what
to expect. But you know, a friend of mine brought
me as his plus one and he said, do your thing,
and so I just went up and talked to everybody.

(18:21):
For the most part, you know, I had on my
franchise player hat, and that opened a lot of doors
for me, because people really don't they're not talking about
franchising right now. Everything that we hear on a lot
of these podcasts and on television and radio is about
you know, investing in real estate, the stock market, and crypto,
which is all great, but no one's talking about franchising.
So I've been working in this space for almost twenty

(18:45):
years now and I've learned a lot, and so just
want to take everything I've learned and bring into our
community so that we can start having the conversations about
franchising and then teaching people how to get into it
the proper way.

Speaker 1 (18:55):
So what inspired you to get into the world of franchise.

Speaker 2 (19:01):
A fluke?

Speaker 3 (19:02):
It was a total fluke. I knew nothing about franchising
and until I started doing it as a child. I know,
probably just like you all, you would go to McDonald's
or Burger King or what have you. And no one
ever told me I could own a franchise. I didn't
understand the concept until I started working for a company
called Carbo ice Cream, which we're not going to shout
out a bunch of folks, but just wanted to give

(19:24):
that name. So I started doing that. And then that
was back in Dosh two thousand and eight. And interestingly enough,
I had just come off the heels of being the
executive assistant to Tyler Perry, so talk about like just
a crazy shifting career, and I was working at a hotel.
The president of the company was staying at my hotel
and we just developed a rapport and he honestly just

(19:47):
offered me a job. Wow, And just because I'm the
type of person that loves a challenge, I said, yeah sure.
And when I did it, I thought, what did I
get myself into? It was a lot to learn, and
it was like learning like you know how they say,
like drinking out of a fire hose. It was just
like that, like everything was coming at me so fast.
But you know, I appreciated the challenge. I learned so much,

(20:10):
and then from there it just went on to to
go from company to company, learning more and more every
time I moved around.

Speaker 2 (20:16):
So wait, when you were working with Tyler period, how
long ago was this was you all full to in
industrial and the trailers Back in the day it was.

Speaker 3 (20:24):
I was stupid, Uh, north Side Drive. So there was
a small building and then we went to Crog Street
and then you know, there were a few moves after.

Speaker 2 (20:33):
That Industrial then because where the hose was at, no,
that way, he was really in the church.

Speaker 3 (20:43):
I think I missed that era and that was a
while ago.

Speaker 1 (20:50):
Somebody from a taller period movie though I ain't gonna
lie ye already.

Speaker 2 (20:53):
It was like a microphone right here at the top
of that way.

Speaker 3 (21:00):
Oh my gosh. Yeah, he's come a long way with
those wigs, for sure.

Speaker 2 (21:03):
I'm sorry to interview. That's okay, keep going. So you
said you went on.

Speaker 3 (21:07):
Yeah, So I went on to just learn everything that
I could, and just throughout my career, I just noticed
that at the ownership level, there just weren't a lot
of people that looked like us. And I thought, you know,
every time I would go from company to company, I
would talk about, you know, we need to be more diverse,
we need to get in front of different audiences and
for whatever reason just was never a priority. So I said, well,

(21:29):
I can keep going from company to company complaining, or
I can do something myself. So in twenty twenty three,
I started a company called The Franchise Player, where we
basically provide education, opportunities and resources to our community to
learn about franchising, the resources to get access to capital,
have access to industry professionals such as like construction, real estate, design,

(21:54):
market planning, everything that you're gonna need to have access
to to be successful in franchise ownership. And then we
do events also. So in twenty twenty three, I also
launched The Franchise Game. Along with my two co partners,
Dalen Golf and Dessi Brown Junior. We founded the Franchise
Game and then it's a whole day of a conference,

(22:15):
a symposium and trade show where we bring in industry experts,
so existing franchisees that own anywhere from one unit to
one hundred units. We bring in all the professionals within
the industry, some of the best minds and voices in
franchising to teach the local community and others that fly
in from all over the country about how to do

(22:37):
it properly, and then we had a half day version
of that that we call the scrimmage that we take
around the country. So we had most recently we had
one at the University of North Texas in March. We
also did a scrimmage at Morehouse College in October of
twenty twenty four. So we take those scrimmages around the country,
and you know, it's kind of like a plug and play.
We can take those anywhere there's a need to learn

(22:58):
about franchise ownership.

Speaker 2 (23:00):
Okay, So so why franchising over like starting an independent company.
Why would you recommend that?

Speaker 3 (23:08):
That's a great question. I'm so glad you asked that.
So with franchising, you you basically hit the ground running.
So think about it this way. If I open Targi's
doing a shop, it might take me three weeks for
someone to walk through the front door.

Speaker 2 (23:21):
But if I put you know how to you don't
look like you know how to cook Tarji.

Speaker 3 (23:26):
That's so I'm like, yes here.

Speaker 2 (23:30):
Because you're so pretty, you look like you don't being
nobody kitchen cooking.

Speaker 1 (23:34):
That girl, you throw down.

Speaker 3 (23:37):
I throw down and I make a mean reservation. I
could do both at the same time, but franchising it's
so for example, if I started targi's doing a shop, right,
I have to do everything. I have to figure out
a recipe, figure out location right, how do I get
people through the door, how do I market? Where do
I put the stores? How do I negotiate my leases?

(24:00):
With franchising, if you invest in the right franchise, they're
gonna have all of that support in place for you.
So when you pay your franchise feed, really that's like
your entry fee. That's like the cost of entry that
you pay at the door, and then you pay additional fees,
ongoing fees for the additional support, the ongoing support that
you receive as a franchise owner. So for example, they

(24:21):
have like an internal database of marketing materials that are
already creative for you, approved by the brand. So you
just take a piece of material, you put your personal
information on it, or your store whatever it might be,
and then you use it, right versus you having to
figure out, well, let me go on to Canva and
create this flyer. And so there's a marketing department, there's training,
there's operations, construction design. So imagine having to wear all

(24:45):
of those hats five years in, five hundred thousand dollars later,
you might not have anything to show for it because
you're going to make a lot of mistakes along the way.
So when you get into franchise and you're really taking
advantage of all the mistakes that they've already made, and
they've gotten it to the point where it can be replicated.
So the way that they grow the brand is they
bring qualified franchise candidates in to help them grow the

(25:06):
brand using their own money. So the brand pays. You know,
they reap the benefits of collecting royalties, but they're also
offering a ton of support that you wouldn't get if
you had an independent concept.

Speaker 2 (25:18):
Now you said, if you pick the right franchise, what's
the wrong franchise?

Speaker 3 (25:23):
The wrong franchise? Oh my gosh, where do we start?
So a lot of things to look for. So is
the brand healthy? Do you see like this concept popping
up all over the place? Like are people talking about it?
Are they on social media? What are they doing in
terms of sales? So? Are their numbers high enough where
it makes sense? Are the profit margins large enough for

(25:44):
it to make sense? I will tell you this, I
highly recommend coffee and chicken. Right, profit margins on coffee
are amazing. You can google it. I can't really make
any earnings claims because I do work with a coffee company,
but if you google profit margins or a cup of coffee,
you'll see what I mean. And then chicken is the

(26:04):
fastest growing protein in the world, so people are always
gonna eat chicken. People are always gonna drink coffee. And
I think about brands that did well during the pandemic,
during the during the recession, you know a lot of
brands had locations, but unfortunately, if you didn't have a
drive through, you were almost dead in the water. Right,
So just thinking about like those types of concepts that

(26:25):
did well during the pandemic and the recession is really
a way to kind of like gauge when a brand
is a good investment or not. And do you go there? Right,
you can always trust your own judgment.

Speaker 1 (26:37):
You you're most of those I don't go to most
of the places that I would like coffee, Like, I
don't eat Starbucks. I don't drink Starbucks, but I understand
why I'm having a Starbucks location would definitely be lucrative though,
So I don't have with it to make money.

Speaker 3 (26:55):
And that's the whole point. Just because you don't you
don't participate, right, Like I don't smoke weed, but but
I would buy into a cannabis business, right, you should.
But the money reside that's where I want to go.
That's that's the way to think about it. So just
because like you know, a man might be like, oh,
I'm not gonna I'm not gonna invest in a shoe store,
women's shoe store. But you know how many how much

(27:16):
money we spend in the shoe store. Right, you have
to think about it differently. It's not about what you
would do or what you would consume. Because I know
a lot of people that on ice cream shops that
are lactose intolerant. It don't matter, Like the money is
still greening.

Speaker 2 (27:27):
So we gonna fuck my stomach up every time. I'm
gonna tell you right now, coffee is gonna mess your
girl up.

Speaker 3 (27:33):
Oh well, we don't give you know colle What about tea? Right,
there's tea. There's like Boba Tea. There's companies that have
stuff like that, and they have other other drinks like
you can have a vanilla bean whatever whatever. Like a
lot of these brands are are understanding that most generations
younger than younger than me, but most generations are drinking

(27:53):
their calories versus actually sitting down and feeding a sandwich.
So when you think about there's a famous donut concept
that changed its name because they were they were more
of a beverage company than they were a pastry company.
So they dropped the last word, kept the minking there
we go, there, we gotta let but they dropped it

(28:14):
because you know, people eat donuts, but I mean when
they go to this, to their restaurants or their stores.

Speaker 2 (28:20):
People looking for coffee, Yeah, yeah, fast, And I didn't
even notice that. You're right, Like that's one.

Speaker 1 (28:26):
Of those Mandela effect things, because twenty years from now
people will be like that was never there, Like, yes,
it used to be Dunkin Donuts and I was just
dunking exactly. So doing some a little research last night,
I just saw a lot of negative things about franchising,
like how people all like end up upside down taking
on franchise as a as a business, a startup type situation.

(28:50):
You know, you're buying into something else, but you still
have to have the business acumen right to make it successful.
So what's some of like the biggest myths about franchising
that you often have to correct.

Speaker 3 (29:02):
Well, first of all, they didn't reach out to me,
so that's probably why they went wrong period, right, But honestly,
like it's the research, right, there's not a lot of
information in our community about this. So when I when
I started to do this, I looked around me and
there really weren't many people that look like me getting
into more House college or getting on we talk back,

(29:23):
like looking for ways to get this information in front
of our community. So it starts with that. A lot
of brands, you know, they have certain conferences they go
to every year. There's a list of conferences that every
brand goes to for the most part, and that's where
they go. So that the value that I think I
bring is getting in front of audiences that most brands
won't get in front of and for whatever reason, and

(29:44):
so the information just isn't reaching our community. And so
people hear about franchising, they think it's you know, get
rich quick, and there's nothing further from the truth or there,
you know, they think that the brand is supposed to
build the store we'll say store case. Since we're using
restaurants as an example, the brand is supposed to build

(30:04):
the store and make them successful, or they want to
be absentee. So being absentee means basically, I'm gonna build
a let's say, a restaurant for two hundred fifty thousand
dollars and I'm gonna put it in the hands of
a seventeen year old high school student. It doesn't make
much sense. And so when you have that mindset that
I'm going to build this and not have anything to
do with it, you might as well just make the

(30:26):
check out to me, because it's a waste of money
and it's a waste of time. So I think you
know I.

Speaker 1 (30:31):
Talk about the right management in places, what you're saying.

Speaker 3 (30:34):
You have to put them. You have to have the
right management, but you have to understand before you even
get into it, like understanding what it is and what
it isn't and having a realistic understanding of what you
can potentially receive from being a franchise owner in that business.
You have to know to ask the right questions because
you know, if you don't ask the question and you
don't get the answer, you know nine times out of ten,

(30:56):
soone can come back and say, well, you never asked that.
Or if you're given the information to read and you
don't bring in a franchise attorney to read your disclosure document,
you might be signing your life away. You don't know
what's in there until you either you or view it
yourself and you understand the language, or you have a
franchise attorney take a look at it, because again, that's
what they're focused on, franchise law. That's what they do

(31:19):
day in and day out. So you know, if you
have a sister or a cousin or a friend who's
an attorney, but they're not a franchise attorney, they might
be able to help you out, but they're not going
to be able to help you in the same way
that a franchise attorney is. And some people say, well,
why would I waste the money on a franchise attorney. Well,
if you pay I don't know, twenty five hundred dollars today,
it could save you two hundred and fifty thousand dollars down.

Speaker 1 (31:38):
The line, right.

Speaker 2 (31:41):
So I noticed you said like, well, their first mistake
was they didn't come to me. Now what how's your
approach different from traditional franchise consultants.

Speaker 3 (31:51):
Yeah. So, because I've worked inside of these companies for
so long, I know what the brands are looking for,
what they're not looking for. I know a lot of
the the language that's spoken that the average person isn't
going to understand. But the way that my company works,
we work with folks who want to get into franchising,
may not know where to start, may have never even

(32:13):
heard of franchising before. So we take them through a
full education process, a vetting process. We do discovery, discovery calls,
discovery days to help them understand what it is. And
then we help them find the right brand. So we
start with the list of ten, narrow it down to three,
then to the one, and so we help them get

(32:33):
access to capital, put together their infrastructure. So brands are
looking for a certain formula when it comes to a
candidate or a candidate group, so we help them put
all that together. Plus I have access to a database
of over two hundred and fifty potential operating partners. So say,
for example, you know Lebron James doesn't need my help,

(32:54):
so we'll use him as an example. Lebron James wants
to get into Duncan, but he's still playing ball, so
he needs somebody that's going to run the operation on
a day to day basis. I have over two hundre
and fifty people who have worked enfranchising ten, fifteen, twenty
years that are looking for an opportunity like that to
set the business up so that when Lebron is ready
to retire or forced to retire, he has something to

(33:15):
walk into the next day. So I help with the
entire infrastructure. And then my commitment to the brand is
I'm never going to bring them a cold lead. So
when I bring someone to them, they know I'm serious,
like it's coming to them with a nice neat bow.
They meet the qualifications, they have access to capital, and
they're ready to now go through with the internal process
with the brand. Most other consultants will say, oh, hey,

(33:37):
I met Tambam at the conference on Saturday. Here's her
name and number caller.

Speaker 2 (33:44):
But you send you bring them in a bowl, like
everything ready to go by the time they get to them, okay.

Speaker 3 (33:49):
And the reason for that is because I've been in
their shoes on the brand side, and I know that
a cold lead is going to waste six months of
my time, so I don't want to. I want to
serve as a bridge to not just the brand, but
also to my clients and helping them almost guarantee an
approval by their brand of choice, because again, I know
what they're looking for. I know, I know the holes

(34:10):
they're looking for. I know, you know, some brands are
looking to get to a know and some brands are like,
how can we get to a yes? And so I
do the research and my team we do the research
to make sure that the brand is a good fit.
So someone might say, hey, I want X brand, but
we might do a little bit of digging and say, okay,
did you know this? Did you know that? Did you
see this in the news? Like that sort of thing.
So we're everything that we do is through the lens

(34:31):
of how does it affect our community and how does
it make us better?

Speaker 2 (34:35):
So you basically need the plug.

Speaker 1 (34:37):
She's like the liaison, so you're aside from the franchise
player also does like education right to the public and too.
But you guys also like are the liaison between the
franchiser and the franchisee also, so that.

Speaker 3 (34:50):
We're that rage. So when we do our franchise Game conference,
we have brands that come and exhibit So last year
we had about twenty and we do it at Young
Young Brands headquarters and Alice, Texas. So they own like
Pizza Hut, KFC, Taco Bell, Habit, Burger Grill. Not a plug,
but to say, like they believe in what we're doing
enough so that they they brought us in and they're

(35:12):
a partner with us to make sure that we have
a great space to do it. And they just really
believe in what we're doing and why we do it.

Speaker 1 (35:20):
So, who's some of your clients? Like, can you tell
us anyway? Like can you share a successful client story like.

Speaker 2 (35:26):
That made you very proud?

Speaker 3 (35:28):
Yeah? So I had this one client. He's a Stanford grad.
Can I say his name?

Speaker 2 (35:34):
Yeah?

Speaker 3 (35:35):
So, damon done. He is a retired NFL player, went
to Stanford. Very smart, he's married. Yeah I know, but
he came to me when I worked at a brand
and uh, he he was going to buy a network
of stores and super smart. I mean, probably one of

(35:55):
the smartest people I've ever met in my life. And
he knew he knew the business side, like the numbers
and all of that, but he didn't know operations. He
had never worked in a dunkin. I mean, for God's sakes,
he was, you know, with his background, like he never
worked in a dunkin or anything like that. So I
said to him, I said, well, it's just do me
a favor. I see that you can do it, But
do me a favor and just go spend some time

(36:17):
in the operation and come back to me and let
me know what you think after that. Because the business
plan he presented to me had nothing about operations in it,
and I know the brand, and I knew that if
he didn't have that operations experience, he probably wasn't going
to get approved. So he went down. He spent a
whole week with the current owner, and he came back

(36:38):
and he said, man, I was about to fall on
my face, huh, I said, yeah.

Speaker 2 (36:43):
You know.

Speaker 3 (36:44):
But he went and he learned so much. He worked
from open to clothes for like a week or two,
can't remember exactly because it's been a while, but he
came back and he rewrote his business plan. Next thing,
you know, he bought a network of five stores, ends
up closing two and then just recently sold his network
and he had about forty locations. So in a very

(37:04):
short period of time, because he went in and did
the work to understand the operations side of the business.
He was able to scale and then he ended up
being the keynote speaker for our first franchise game in
twenty twenty three. My my keynote caught COVID and Damon
was coming to speak on a panel and I'm like,

(37:25):
I'm gonna cry. You know, I don't know what to do,
he said. He just jumped and he said, what do
you need me to do? I said, I need you
to be my keynote. And he did it. He walked
in the room. He flew on from Seattle that morning
into Dallas and uh, the keynote went in the corner
with his notes and uh. And and I say that
to say, like my not to toot my own horn,

(37:46):
but my, my, my, My reputation enfranchising is pretty clean, right,
Like I'm I can pick up the phone and call
pretty much anybody because they know if I call, I'm
not calling with anything foolish. I'm calling because there's an
opportunity to can be mutual beneficial and I probably need
a favor. So I have a lot of folks that
are willing to help me out as I'm continuing to

(38:06):
grow this I even had a boss of mind not
too long ago say to me every time I open LinkedIn,
I see you. He said, I'm so proud of what
you built from nothing. And to me that was like
the ultimate compliment because he knows when I first started,
I didn't know anything about franchising, right.

Speaker 1 (38:24):
And the thing about this even like when you're when
you are ready to retire, right from the franchise player,
you literally would be able to have something you can
sell his whole book of network in contexts, context like,
that's the whole business you can sell to somebody else.

Speaker 3 (38:39):
Absolutely, Yeah, I see the future.

Speaker 2 (38:43):
Your success your success story. You said he was a
former athlete, which means he had the capital. What about
people who might not necessarily have the capital. What would
you suggest would be a good route for them to
go to get into franchising.

Speaker 3 (38:58):
Well, I'm gonna back up just a second. He he
was a retired NFL player, but he also had a
company that he worked for that backed him, that helped
him to get into uh into the franchising space. But
for folks that don't have that access, I always suggest
we needed, we need to do a better better job
as a community of leaning on each other and pooling

(39:21):
our resources. I've seen it so many times with every
brand that I worked for. You know, different ethnic groups
come together and they pull their resources. One time, I
had a group of twelve people on the documents. It
was a family, and they wanted everybody to have a
piece of the pie, you know, whether it was one percent,
three percent. Some people only had you know, minimum, you know,

(39:43):
dollars in the bank, but they wanted them in on
the deal so they can learn the business and then
from there they can grow either collectively buy more, or
they can break off into smaller groups and buy. So
I would say, you know, look around your your sphere
of influence. Who are your friends, Who are your family
members that you trust? Who or physically responsible? Who might
be interested in making an investment, but don't want to

(40:04):
do it all by themselves. So now you know, say
the franchise fee is forty thousand dollars and the buildout
is five hundred four hundred, right, So now now you're
each putting in ten thousand dollars versus one person doing
forty thousand, right, And so you're not just pulling your
liquid cash, but even your net worth. So if you
own a home and you own a business. Right now,

(40:24):
you're pulling all of that strengthening your case to become
approved by your brand of choice. And then you also
are pooling your human capital. So maybe someone's good with
real estate, and somebody else is good with human resources,
and maybe somebody else has an accounting background. Now you're
bringing this whole team together versus one person trying to

(40:45):
meet all of the qualifications that the brand is looking for.
So that would be my recommendation to just think about
who is in your circle that we're in a partner. Yeah,
and again you can buy one, right, there's some brands
that will you start with one. You buy one a
year and you evaluate it. Hey, what are we doing here?

Speaker 1 (41:05):
Do we like this?

Speaker 3 (41:06):
Do we not? You can either continue to grow from
there if the brand has a room for growth, or
you can say, you know what, I'm tapped out, let's
sell it. And you have the right to do that.

Speaker 1 (41:21):
Okay, So like when somebody starts their own business, now
you can they can put together a pretty good business
plan and go to a bank and possibly get a
business loan. Do banks traditionally give business loans for franchising?
You know, banks prefer to offer loans for a franchise
and established business.

Speaker 3 (41:38):
It's approven business model. It's really hard to get loans
for restaurants specifically, and so you know, there's a list
of approved brands that the banks look at to make
sure that they're you know that they're they're healthy, right,
that the brand is healthy, it's growing, it's profitable. No
bank is going to loan lend to anyone if that

(42:01):
particular franchise isn't profitable. So a lot of startups. You know,
you might have a challenge with a startup, and by
startup I mean any like less than twenty units currently
open and having been open for a length of time
at least five years. So the bank looks at all
of that. So they're going to have you put together
a business plan. The brand is going to have you

(42:22):
put together a business plan as well, But the business
plan for the brand is more so about the operations.
How do you plan to operate, how do you plan
to market against your competitor, like, how do you know
the local market? All those sorts of things. There is
a section for financials, but the bank is really more
so focused on the financial piece. How do you plan
to pay this back? The brand that you pick is

(42:45):
really going to help to either get you alone with
the lending institution or SBA, or it's going to be
something that's going to, you know, unfortunately lead you down
the path of just kind of not being to get
access to capital. So that's why it's really important to
choose the right brand.

Speaker 2 (43:05):
All right, So are you ready for our lightning round?

Speaker 1 (43:09):
Okay? Yeah, let me ask one more thing, right, just
an example, So me and Tammy, we only got twenty
thousand dollars right what? Right? But you know, because obviously
we got m's in a bank. Okay, So but if
we if we had a small investment amount right right now,

(43:31):
what is one of I know, you said coffee ice
cream or you said coffee and chicken. Sorry, what would
one of the best franchise be like if somebody wanted
to try and do something like that this year with
minimal investment.

Speaker 3 (43:46):
Okay, I'm gonna have to have to back up for
just a second. So okay, the franchise fee is is
the small upfront fee that you pay. That's the only
upfront fee that you pay. So would it be that
you only have it for that's your total investment that
you have or is that just what you have right now?

Speaker 1 (44:03):
To put us Well, what would be a minimum for you? Like,
what would a minimum investment franchise be? Like, maybe it's
not twenty thousand, So if there's smallest investment is one
hundred thousand dollars, what is a what is usually a
franchise fee?

Speaker 3 (44:18):
So a franchise fee can range anywhere from ten thousand dollars,
it can go as high as ninety thousand dollars.

Speaker 1 (44:23):
Got it.

Speaker 3 (44:23):
Oh, there's a coffee company that I work with right now.
Their franchise fee is just twenty thousand dollars. So that's
the only upfront fee that you pay. Then you have
to qualify to get the loan unless you have the
money to pay for it. So there are some service
companies out there that don't require brick and mortar, so
there's no equipment, there's no signage, just you know. So
it depends on what you're looking for. If you're looking

(44:44):
to do coffee, right there's obviously no home based coffee
business in most companies. Before you start a food truck
because some people say, well I just do a food truck,
usually you need at least one brick and mortar to
have a food truck because you have or a commissary.
Depends on the brand. But I would say the twenty
thousand dollars is doable from an upfront franchise fee perspective.

(45:09):
I don't know a lot of franchises that you could
do for that amount, right, So, for example, coffee company,
fifteen hundred square foot space is probably gonna cost you
somewhere between three hundred and four hundred thousand dollars to
build out. And that includes your equipment, fixtures, furniture, your
point of sale system, You have to go to training,

(45:30):
so you have to have your.

Speaker 1 (45:32):
So this loan comes from the franchise.

Speaker 3 (45:35):
Nope, it comes from the bank, bank, bank or the
Small Business Association s BA.

Speaker 1 (45:39):
Okay, got it.

Speaker 3 (45:40):
Yeah. Most franchise brands don't offer financing. They usually have
these third party lenders with whom they have relationships, so
they can say, hey, this bank knows what we're looking for.
You know, we have twenty forty to fifty franchises that
have used them in the past. You can go that route,
or you can say, listen, I have my own bank.

Speaker 2 (45:59):
You know I'm gonna yeah, because they're like, we're giving
you everything else, we ain't giving you no money.

Speaker 3 (46:03):
Yeah, because there's there's some laws that really like govern
all of that. The Federal Trade Commission has this thing
called joint employer and I won't get in all that
because I'm not a franchise attorney, but it kind of
it kind of lends itself to that. So the brand,
there's only certain things that the brand can do based
on what the Federal Trade Commission allows them to do.
But that's all technical, that's not the fun stuff. But

(46:26):
as far as like just getting the loan, you can,
you know, my my suggestion is to always start talking
to your bank early, as early as possible, to say, hey, listen,
this is what I'm thinking about doing. What do I
need to do in preparation to get approved for a loan? Right,
so maybe it's six months from now, it could be
next year, but at least you start having those conversations
and your banker knows that you know, these are some

(46:48):
of the goals that you have lined up for yourself.

Speaker 2 (46:52):
Okay, yeah, that's something. This is some good tea.

Speaker 3 (46:56):
Yeah, this is stuff.

Speaker 2 (47:00):
Want to get into the lightning round, all right, this
is real quick. All right, Your first franchise you ever.

Speaker 3 (47:05):
Loved an Tiens.

Speaker 1 (47:08):
That's the I love that goddamn sweet won up pretzel everything.
I can wait in ten minutes for that thing. They
never have them ready, like we're.

Speaker 2 (47:19):
The one that got the hot dog in it.

Speaker 3 (47:21):
They do have a hot dog version. Yep. They wrap
them around the hot dog like that tie between them
and cinnabon.

Speaker 2 (47:28):
Oh yeah, for you as a first the franchise you
love are the flavor of the ship, the brand.

Speaker 1 (47:35):
Okay, yeah, all right.

Speaker 2 (47:38):
Your favorite business.

Speaker 3 (47:39):
Book, self Made by Nelly Galan self Made.

Speaker 2 (47:46):
I've never read that one.

Speaker 1 (47:46):
No, I gotta put that on my list.

Speaker 3 (47:48):
It's the former president of Telemundo. It's very interesting. I
met her in person. Changed my life.

Speaker 2 (47:53):
Okay, alan in that to the queue.

Speaker 1 (47:54):
So if you want to be successful, you got to
have them daily rituals, right, So what's one thing you
must do every morning?

Speaker 3 (48:00):
Every morning, before I do anything, I pray ay man.
That's the first thing I do. Yah.

Speaker 2 (48:06):
Can I tell y'all what I do?

Speaker 3 (48:08):
What do you do?

Speaker 2 (48:09):
I like to go in the mirror and I say
to myself ten times, I love you, I love you,
I love you, And I just point at myself and
I look myself in the eyes and I tell myself
ten times that I love myself every week. Yeah that's
pretty cool.

Speaker 3 (48:23):
I'm not to try it tomorrow morning.

Speaker 2 (48:25):
Yeah at it?

Speaker 1 (48:25):
We are you trying not to forget or something?

Speaker 2 (48:27):
No, I just want to be very loving to myself
first before the rest we forget.

Speaker 1 (48:32):
We forget sometimes mm hmm. All right. So what's a
dream collaboration? It could be a brand or a person.

Speaker 3 (48:38):
Mm.

Speaker 1 (48:39):
That's interesting, Shaq, Shaquille and Eil got all these franchises.
When you beat when you want to be up in
his business?

Speaker 3 (48:49):
Yeah, so Shack, that's actually a good one because you know,
Shack started his new concept. It's a chicken concept, and
I would love to work with them one day. I think,
you know, he has a really could understand the business.
He's been very protective of his brand, So I think
he would be a great person to collaborate with. I mean,
rip to Junior Bridgeman, he would have been another one

(49:12):
that I would have wanted to collaborate with because he
was really a giant in a franchising space. But yeah,
Chak would be a good one.

Speaker 1 (49:19):
So like this right quick? So Shaq, do you really
think Shaq is handling the day to day of these
franchises he's involved with or he right now he's just
representing the brand. So is it that the more money
you have, you really don't have to be that hands
on with a franchise. I just put people in place
to do the things.

Speaker 3 (49:37):
That's a great question. So I think in the very
beginning he was very instrumental in like creating the brand.
But he's brought in a team of folks who handle
the day to day business. So from my understanding, and
I can't I don't want to speak out a term,
but my understanding is that he invested in it and
was really involved in creating the menu and just the
overall model itself. And so now, I mean, he has

(49:59):
so much going on. I think he was even on
a set on a board for another franchise organization for
a while, so he has his hands on a lot
of things. So I don't think he has a time
to do all of that and beyond television, but I
think he's still very close to the business to make
sure that it's healthy and it's doing well financially.

Speaker 2 (50:20):
All right, One word that describes your franchise journey difficult difficult.

Speaker 3 (50:28):
Yeah, it was.

Speaker 1 (50:29):
It was. Enfranchising is not easy, or building the franchise
player is difficult.

Speaker 3 (50:34):
Well, I think just me going through all the working
for all the different brands and all the things I
had to go through as just a black woman enfranchising
there's not a lot of us there. So I can
look across a room of thirty five hundred people and count,
you know, maybe ten people that look like me. So
that's a little bit challenging when you're working in an
environment where culturally you don't see any reflection of yourself.

(50:59):
So that was really difficult for me. And then you know,
sometimes you know I was I was very lucky along
the way to meet a few people that offered to
just you know, give me some assistance when I when
things got difficult. But you know, I didn't really have
like a mentor A lot of what I learned has
been through trial and error, which you know, looking back
on it, I guess it makes sense, right. That's that's

(51:20):
how you remember things, is sometimes when when you learn
the hard way. But yeah, it was difficult, but I
will say that I I wouldn't change a thing looking
back on it, I wouldn't change one thing because it
made me who I am today.

Speaker 2 (51:34):
So let me ask you this. If someone was interested
in getting involved with the franchise player, how much is
that like what they have? Wouldy'all own a percentage of
their business? Like what do you would? You know? Which'll
want me?

Speaker 3 (51:49):
So, So, the way that my business model works is,
you know, there's there's there are levels right level, soll
entry level. We do have an online course. It's actually
on sale right now for tax season. So if you
want to learn like what franchising is or is it

(52:11):
like this is a seven week course, you can buy
it and go at your own pace, go at your
own pace, which is stretched out over seven weeks, or
if you're really serious about it and you want to
dedicate like a couple hours a day, you can get
through it in seven days. It's just really teaching you
the fundamental So imagine spending fourteen hours with me just yapping.
You know you can do that, or you can you

(52:31):
can hire me and say, hey, listen, I want you
to help me from soup to nuts and we can
do that as well. Or we can figure out you know,
if you say listen, I can do it on my own.
I just want to figure out what the right brand is.
We have a solution for that as well.

Speaker 2 (52:45):
Okay, so y'all get your coins together, because if you
want to go from soup to nuts, we charge you. You
got to have some money.

Speaker 3 (52:51):
But if you go soup to nuts and you sign
you buy a franchise within ninety days, you get a
portion of that back.

Speaker 1 (52:58):
Okay, So what do you what do you say about
getting into like today, right now today, getting into franchising
knowing what we know about these the tariffs and all
the things that are happening right now. I mean, cause
I feel like they're going to affect like, you know,
retail stores first, grocery stores. You know, the franchises have

(53:20):
to get their products in. So is this a good
time right now to start start a franchise?

Speaker 3 (53:26):
It's the best time. And I say that because you know,
if you look back at the recession, you know that
was a great time to buy real estate right when
you just got to you got to follow a balancing dollar,
right so figure out where where does a dollar lead
in all of this. So it's a lot of noise,
a lot of distraction. You know when you think about
as a community, like how do we survive all of this.

(53:46):
The only way to survive is to change our tax bracket.
And so the Federal Trade Commission has read earlier right period.
They have laws in place that protect franchisees, the franchise oors.
These same laws don't protect independent business owns, and they
also don't protect employees at corporations. Right, So get your
friends together, let's buy a little something, and let's work

(54:09):
it to make sure it's successful. The tariffs. You know,
I think there's a lot going on right now. I
don't know if you looked at the headlines today, but
you know there's a lot of this going on. The
dust is going to settle, right, because it's above us
at this point, right, it's the billionaires, right making a
lot of these decisions, and eventually the dust is going
to settle. Cash is is going to be king. And

(54:32):
so when you think about franchise ownership, I'm gonna leave
you with this. I don't know if we're done or not,
but I'm gonna leave you with this. So when you
own a franchise, you can then buy the real estate
right by the real estate commercial real estate, you put
the franchise in it. So now you own the real
estate and you own the franchise, and then if they're
publicly traded on the stock market, of course you're going

(54:53):
to buy stock. Right, So now you're in it from
three different angles.

Speaker 1 (54:56):
So it's not just McDonald or for example, Donald's biggest
industry is real estate. It's not even the burgers anymore
at this point. Yeah, they're a real estate they own
real estate.

Speaker 3 (55:06):
Yeah, so I mean the real estate, the stock, the
actual business itself. And then even if you decide to
sell the business, right you still own the real estate
and whoever goes in there is gonna pay you. So
just depends on how much you have to invest and
ultimately what your goal is, Right, are you looking to
exit your current career, are you looking to just have
an additional revenue stream. Are you looking to buy a

(55:28):
business for your kids. It really just depends on what
you're looking to do. But my thing is when it
comes to athletes and celebrities, like, eventually, you're not going
to be an eighty year old rapper, right, Like, eventually
you got to know some of.

Speaker 1 (55:41):
These niggas be pushing it to the limit.

Speaker 3 (55:45):
If they decide they don't want to right, right, you
can have this business like if you if they started
something this year, right, and they decided to retire in
four years, this business has been working for four years
creating revenue.

Speaker 1 (55:58):
Right.

Speaker 3 (55:59):
And so you're looking at a lot of these companies,
these chicken companies, they're they're bringing in revenue wise, some
some are close to two million dollars, if not more, right,
some are doing even more than that. For someone looking
at get started, you know, into franchising that's green, that
really doesn't even really know where to start. I always
recommend getting into like a snack concept because when times

(56:22):
are good, people eat junk food. When times are bad,
people eat junk food. And it's not just our community.
Like people you go to go to one of those restaurants,
a Cinnabon or Antiens, right, the dough doesn't discriminate everybody's
everybody's eating it, right. So start with something small, start
with a menu that is less complex, and that's how

(56:42):
you get to understand what a franchise business is, how
it operates, and you get to start small small investment.
Start with one. Figure out it's something, if it's something
you want to grow, and if you do, then continue
to grow with that brand or bring in other brands
and if not, like I said earlier, you can you
have the options out of.

Speaker 2 (57:01):
Oh my girl, this was so good. This is such
a good information. Listen, we are gonna take a commercial break,
and then when we come back, you got to give
us a dumb bitch story, Targan.

Speaker 1 (57:09):
Because we're so childish.

Speaker 2 (57:10):
Oh my god. Okay, very education on information, and we
still got to get a dumb bitch story from you.

Speaker 1 (57:18):
Okay, I got you dumb bitch stories so dull because
we've all been a dumb bitch at least once or twice.

Speaker 2 (57:28):
All right, so let me explain to you what dumb
bitch story is? Okay, all right, So basically it's a
segment on our shore. We talk about relationships a lot,
so you have to share a time you got played
by the opposite sex or same. We know people are
yeah or same depending on what you're into.

Speaker 3 (57:44):
Yeah, so yeah, I know I live in Atlanta. But no,
all right, okay, I got so mad. I'm trying to
figure out which one are you married? No? I'm married?

Speaker 2 (58:00):
Okay, Mary, So you got the stories, girl, welcome to
the team. Ain't none of us got on the.

Speaker 3 (58:05):
Ring two years old? I got all the stories Okay,
how old fifty two girls?

Speaker 1 (58:11):
Shut up? Look good girl, it's what.

Speaker 3 (58:16):
Y'allot on crack either.

Speaker 1 (58:19):
Period. Hold on, Wait a minute, wait a minute. When
these motherfucking fifty ye old bitches, it's too fine, I
hear right, Okay, yeah, do get offending when people like, oh,
you look good for forty, Like what was I supposed
to look like? I feel like you might. She you
probably are what a fifty year old supposed to look like.

(58:40):
But you know, people just be living hard lives.

Speaker 3 (58:42):
Yeah. I know my mom was fifty. She looked fifty
to me.

Speaker 2 (58:48):
Yeah, but when you when you when you kids, and
you think of fifty, you think like fifty is old.
But then now that you forty, fifty don't sound old
and it don't kids, and it don't look old to
me no more.

Speaker 3 (58:59):
Like oh they keep me.

Speaker 1 (59:02):
The way you said you got two grandkids, so you
do have kids.

Speaker 3 (59:05):
I have one son.

Speaker 1 (59:06):
Yeah your story, girl, give me that fifty yel dumb
bitch story.

Speaker 2 (59:15):
You can share it from any time except at high school.
Don't tell us no high school ship.

Speaker 3 (59:21):
Played by dude? Right, mm hmm, okay, I got one.
So I went on this website like this dating app
and I met this guy was really nice, nice looking guy,
and we went on two really good days. The first
day we went to a Payton SIP class we took
he took me to a nice steakhouse. And then the

(59:41):
next time we went to like a cooking class, which
was real nice.

Speaker 1 (59:45):
So I'm like checking for him, checking him.

Speaker 3 (59:47):
Next thing, ye know, this dude like ghosted me. Like
I would be talking to myself in the in the text,
like hello, are you there?

Speaker 2 (59:55):
There?

Speaker 3 (59:56):
Are you there?

Speaker 2 (59:56):
So we never said that.

Speaker 3 (59:58):
Yeah, So it turns out he was in town for
like working on a project, a work project or whatever.
He was only here temporarily and he was just trying
to line up some cucci while he was in town.

Speaker 1 (01:00:07):
So he was married and he didn't get the kouchie
after that second date he.

Speaker 2 (01:00:13):
Got.

Speaker 3 (01:00:14):
Yes, I figured it out eventually, But yeah, that was
like I was, that was light though.

Speaker 1 (01:00:18):
That was light work.

Speaker 2 (01:00:19):
That Nigga might be dead, was.

Speaker 1 (01:00:22):
Definitely married and get something while he was in town. Yeah,
there's something hopping on the apps. Hopping on the apps
while they in town, right quick?

Speaker 3 (01:00:30):
Yeah?

Speaker 1 (01:00:30):
And I was so you liked him. I wanted you
wanted to give him some cucie.

Speaker 2 (01:00:36):
Yeah, okay, this depends.

Speaker 1 (01:00:41):
Did you give him the couchie and he disappeared?

Speaker 3 (01:00:45):
But from the second day, and I don't know what's
happening in these day in streets, but you know it
didn't it wasn't for me. But I felt like a
dumb bitch texting myself in the group want to chat?

Speaker 2 (01:00:57):
It was how many?

Speaker 1 (01:00:58):
How many? How many text messages you send him? Like
a lot?

Speaker 2 (01:01:02):
Are you okay? Like everything?

Speaker 1 (01:01:05):
Like I hope you all can't you know all of that,
like you were worried.

Speaker 3 (01:01:08):
I was initially, and I was like, oh, I got ghosted,
Like I don't get ghosted often, But.

Speaker 2 (01:01:14):
Did you google obituary to make sure that Nigga wasn't dead?
For real?

Speaker 3 (01:01:17):
I told you I don't even remember this guy's name,
so if he did, that's all I got for him.

Speaker 1 (01:01:26):
But yeah, that is fucked up. That is you thought
she thought she had one right quick, Like you know,
you have a couple of good dates like that, man,
this might be my husband.

Speaker 2 (01:01:34):
You know, I've been there.

Speaker 1 (01:01:35):
They got a husband, He was.

Speaker 3 (01:01:38):
Cute, all the things, and.

Speaker 1 (01:01:40):
That was it.

Speaker 2 (01:01:42):
I got ghosted like that too real there, Yeah, but
we went on a lot of dates. I didn't give
up no ass either though, girls, So we're on the
same page.

Speaker 1 (01:01:49):
Okay, yes that's not really ghosted then you know what
I'm saying, Like, I feel like, did you lose anything?
You got some good little time and lit some blow food,
Like you ain't lose nothing if you ain't get that.

Speaker 2 (01:02:01):
Yeah, but it's still I'll take one. And that's why
for their life.

Speaker 1 (01:02:11):
Long as possible to the real niggas show up, you
got the whole couchie until the real niggas show up.

Speaker 3 (01:02:17):
Ladies. You see the difference with me, I got I
have like six brothers, so I put stuff together real fast.
I'm like this this isn't adding up, and I'm believe
I'm a leaver, so I'll leave real quick. But leave.

Speaker 1 (01:02:30):
You see, that's.

Speaker 2 (01:02:34):
Leave them up too much. They don't be wanting to
talk to.

Speaker 3 (01:02:36):
You exactly exactly. Like you know, you pick up on
mannerisms all that kind of stuff. They're like, oh she's smart,
yeah yeah, so and they try all these different things.
But I'm like, I'm like, I'm very observant, but this
time I didn't pick up on it. I was just like, oh,
I wonder what kind of RINGM just kidding to picking
out the rings.

Speaker 1 (01:02:58):
All right.

Speaker 2 (01:02:59):
Tell everybody where they can find you, where they can
connect with the franchise Player.

Speaker 3 (01:03:03):
All right. So I'm on LinkedIn the franchise Player, also
on Instagram at I am the Franchise Player, and at
I am Targi, and then also a website, the franchise
player dot com.

Speaker 2 (01:03:16):
Are there any programs of webinars or events that you
want to promote real quick?

Speaker 3 (01:03:20):
Yes, So we have the Franchise Game. It's August fourteenth
and fifteenth and Plano, Texas, and I would love to
have folks from everywhere come and check it out. It's
a great way to learn about franchising, meet some of
the best folks in the industry, and walk away with
a lot of resources and some really good connections. So yeah,
August fourteenth and fifteenth, at Young's headquarters in Plano, Texas.

Speaker 1 (01:03:44):
Oh, they gonna find that, yeah, I told her when
they can find that on the player on the franchise
Player webs right right, Okay, got it.

Speaker 2 (01:03:51):
It's all I'm gona come and give me a husband
out there. That's what I'm gonna come get. I don't
even care what y'all talk about is there some husbands
out here.

Speaker 3 (01:03:57):
There's a lot of husbands franchise. I don't know if there's.

Speaker 2 (01:03:59):
Somebody else, but you know, not not nobody else.

Speaker 3 (01:04:05):
There's gonna be a lot of husbands in there, a
lot of smart guys, a lot of guys with your
good head on their shoulders. So it's definitely worth coming through.

Speaker 2 (01:04:12):
No, I'm joking. I would come for the information as well,
not just getting a ring, y'all, but y'all.

Speaker 3 (01:04:17):
Pull up my personal guests. If you decide you want
to come, you on my list. Thank you.

Speaker 1 (01:04:25):
This was wonderful.

Speaker 2 (01:04:26):
Thank you for coming on. This was great information also
fun at the same time.

Speaker 1 (01:04:30):
Absolutely all right, y'all. So y'all enjoyed this episode. Y'all
tune in every Thursday on The Black Effect. iHeartRadio apple Way,
but the fuck you get your podcast at? This is
a j holiday two point oh on instagrams kick a Tam.

Speaker 2 (01:04:43):
Y'all is official Tam Bam on Instagram. Y'all continue to
send us your resumes. We are still looking for interns.
We got a couple, but we could use a couple
more so. If y'all want to join us, send your
your resumes to we talk back E n. T at
gmail dot com. We love to hear from you. Remember, oh,
I love y'all. I didn't say it, and I want
to remind y'all that y'all are loved by me so

(01:05:05):
very much. Remember speak now, I don't know. I never
hold your capital, so you could get a franchise

Speaker 1 (01:05:13):
Bons