August 27, 2025 • 39 mins
Tisha’s agent-manager is keeping the Par-Tee going! Jess McAlister offers valuable advice for athletes and influencers seeking representation, reflects on her mission to elevate women's golf, and highlights the challenges and rewards of being at the forefront of digital and social media transformations in the golf industry.
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Episode Transcript
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Speaker 1 (00:00):
I truly believe that our working relationship between talent and
manager slash agent is very different, and I personally love it.
But I'd love to hear from you why you think
it's different than others and the advantage of it.
Speaker 2 (00:13):
I think it's an advantage.
Speaker 3 (00:14):
Yeah, I mean, look, I always hear it's like, oh,
don't get too close or it's not personal, and look,
I understand, and business things aren't personal, but for me
it is personal. Yeah, it is personally my business that
I own, So yeah, it's personal, but it's also personal
for the person on the other.
Speaker 2 (00:32):
Side, too, right.
Speaker 3 (00:33):
And it's like, I talk to you guys more than
I talked to ninety nine percent of people in my life,
and you kind of just family. Yeah, you naturally, like
grow close to these people. And I'm very close with
all my clients. We travel together for fun and for work,
and you get to have this beautiful relationship with someone
and you get to see them thrive, like I am
happy when I know you're okay and organized and got
(00:55):
money in the bank, like all of that, you know,
and that goes back to figuring out who you are
and work with, because if you don't get along with
someone if you don't want to hang out with them
and grab a drink with them or go to dinner
with them, Like, why would you want to work with them?
Speaker 2 (01:08):
Right? So you know that makes sense.
Speaker 1 (01:09):
I know that I just couldn't have Like if I
didn't have this working relationship, I just wouldn't do this
at all. That's how I feel about it. And I
really do hope that every talent can find their medium
of this because I think there needs to be a
level of this to succeed what's going on, y'all. I
(01:35):
am so excited for today's guest for this bonus episode
because you get to meet someone that has been in
my life for almost a decade and I owe so
much to her. She's a deal maker, talent manager, marketer,
brand builder and thought leader in the golf space. She
has done so much to Reshapeleman's golf and also mold
my career. Back in twenty nineteen, she co found a
(01:55):
Digital Golf Collective which basically launched the influencer in digital
age of golf and after selling it, Yes, after selling
it such a flex a year later, she founded Catalyst nine,
which manages leading influential voices in golf me included, as
well as tournament organizations and media brands and agencies. Now
she's also the CMO and founding member of All in Golf,
(02:18):
so I am thrilled to get to work with her
in more ways than one. I can't wait for you
all to learn all about her amazing career and all
the work she's doing to improve the golf industry for
the better. She's been my agent now for eight years.
My writer dive has quite literally seen me through my
highest of highs and lowest of lows. Since the beginning
of my career. She's always been beside me. We have
(02:40):
so many stories, so let's just cut to it. Jess,
Welcome to the par t. I'm so excited to have
you here. I can't believe we actually made this happen.
I feel like you've been trying to dodge me, but
of course you're our bonus episode, so welcome.
Speaker 2 (02:55):
Thank you for making the time. I mean happy to
be here. I've watched all of them and watched you
and get to be a part of this. I feel
like I had no choice. You drove me exactly.
Speaker 1 (03:06):
So for those of you who don't know Jess and
I have worked together. She's been my agent, my manager,
my right hand for a very very long time, which
we're about to get into quite literally my lifeline. We've
seen the highest of the highs together. We've seen the
lowest of the lowest together. I like to say that
I don't think there's another talent agent relationship like ours,
(03:29):
but I think we have to start from the beginning.
We've known each other for nine years. Now, how did
we even how did we even meet? Gosh, I have to.
Speaker 2 (03:37):
Actually think about this. I followed you.
Speaker 3 (03:40):
I was also new to the space right and I
was working with my first client, which I was NICKI. Yeah,
and you guys were friends. But we got went to
breakfast or something because you're in town, yeah for something,
and NICKI was.
Speaker 2 (03:53):
Like, you need to meet Tish.
Speaker 3 (03:54):
She's competing, like she needs help with brand stuff, blah
blah blah.
Speaker 2 (03:58):
And you were so skeptical. I was you did not
still don't trust anybody, and so funny. I was like,
I'm not even going to try and sell this girl.
Speaker 3 (04:09):
But we got to know each other, and I think
that helped the foundation of working with a friend that
you trust, and then just getting to know each other
was great. And then you were just starting to do
a bunch of stuff on social media, and that's kind
of when I was doing my deep research of like
what the hell is going on in women's golf more
people paying attention, right, And I think I just kept
(04:30):
bothering you and you're like, like, we'll.
Speaker 2 (04:34):
Try it out. Yeah, well, okay, So first impressions, Oh,
I knew you were going to be like a big deal.
I don't think I was expecting that answer.
Speaker 3 (04:44):
Well, I think that comes with being a talent representative, right,
or brand building in any sort. It's really seeing something
before it happens, or what the potential is. And I
think with your personality, with your competitiveness and you just
not being shy to be on camera, you'reude towards things,
I feel like there was something there.
Speaker 1 (05:04):
Yeah, first impressions on my end, clearly, I wasn't thinking
about us working together. And I don't even know if
you remember this. We met in the earlier part of
the year, and then by the end of the year
that winter, NICKI had convinced me to walk away from
my agency because I was also already contemplating walking away
(05:25):
from pro golf at like the highest level, and she
was like this is what Jess has done for me.
And when she told me that, I was like, Okay,
let's have this conversation. And I remember being on the
phone and I asked you. I was like, would you
even be interested in working with me? And it was
like the longest pause of my life and you were
like yeah, yeah, And I asked you, would.
Speaker 2 (05:45):
You even want to? And so that was crazy.
Speaker 1 (05:48):
And I think even after like two to three years
into working with one another, because now it's been eight, I,
as she said, have a very hard time trusting people.
And I think three years and you remember this very vividly.
You were like, Tish, you have to like let go,
like you have to let me do my job. If
you don't let me do my job and you're still
(06:09):
out here trying to get your own deals and I
can't help you. When I was like, okay, fine.
Speaker 3 (06:13):
Or communicate or ask you a thousand questions, Yeah, yeah,
trust me, and I know you'll know.
Speaker 2 (06:20):
I feel like that's the hardest thing, right.
Speaker 3 (06:22):
I mean a lot of other talents also feel this way,
so understandably. So I think it's your lifeline, especially if
you are relying on it for money.
Speaker 2 (06:31):
But I think it's two cited.
Speaker 3 (06:33):
I think managers and agents get a bad rep but
I also think talent gets a bad Repeah. It really
does depend on the person and making sure that they
like gel and get along and can't eventually trust each other.
But yeah, you got to let go sometimes and it's
the hardest part. But if you be trust a the process,
(06:54):
but be who you're working with, and that's where you
have to give the chance for people to prove themselves
to you, which I feel like eight years later have but.
Speaker 1 (07:01):
Well after the three years sometimes but like like no, no,
this is this is it for a very long time.
Speaker 2 (07:08):
You are very much stuck with me.
Speaker 1 (07:10):
But I feel like there's a lot of people who
could do what I do, and like you can work
with anyone.
Speaker 3 (07:17):
You're one of the hardest workers I've ever met, and
you go all in literally in anything you do.
Speaker 2 (07:22):
Like that a lot.
Speaker 3 (07:23):
It's always one hundred and fifty percent. It's not even
one hundred and fifty perent, it's a thousand percent.
Speaker 2 (07:28):
It's a lot.
Speaker 3 (07:28):
Like we struggle sometimes because we're just going out a
million miles an hour and there's so much going on
and there's always something going wrong.
Speaker 2 (07:35):
Always does not move like ten projects happening, and yeah,
it's either the flight or the tech or the bild days.
Speaker 3 (07:43):
Yeah, it's a lot, but you you get it done.
Speaker 2 (07:48):
You always get it done.
Speaker 3 (07:49):
The complaints come later, but like you do the job
right and like you understand the assignment. And I think
the difference too is like really thinking about these quote
unquote creators or these people that maybe toggle between an
athlete and a creator, or they're justin infulcer, maybe they're
a coach and creator. Like you understood what it meant
(08:11):
to create content, create brand partnership opportunities as a player
at a really young age and before it was big
in the space and you put in the work and
then you saw what it did for you. You kept
going and going and going, like you valued it. It
wasn't just like a nice thing to happen. And you
definitely you're passionate, you're creative, you're collaborative in the process.
(08:34):
You're not just like expecting some you know, transactional thing.
Speaker 2 (08:38):
And I think as you've you've grown, even in those.
Speaker 3 (08:42):
First couple of years, it's like your creative ideas for
these brands that they wouldn't have thought of. And so
that was like Okay, she's got it, she's gonna be big,
you know. But it's also your eye for what's coming,
like you always knew like the trends, and then that
like I couldn't even keep up whether it was me
or and I know other people wanted to work with you,
(09:03):
which name names, but.
Speaker 1 (09:05):
Yeah, even while knowing I'm with you too, I was
still till this day, I'm like, yeah, oh that's bold.
Speaker 2 (09:11):
But anyways, Emilio and I'm loyal, So that's kind of
how it goes.
Speaker 1 (09:14):
Yeah, but okay, I would love to actually dive into
like your background and so before you even got into
the golf world, what were you even doing.
Speaker 3 (09:22):
I was on the brand agency side, so like pr agencies,
marketing agencies of mainstream like cross different industries, fashion, lifestyle,
social impact, celebrity marketing parties, you.
Speaker 2 (09:36):
Know, guestless, Yeah, all that fun stuff.
Speaker 3 (09:39):
A lot of activations kind of in that like what
Coachella is now, Like the start of that was really
a big part of it, with the celebrity partnerships. And
then I just jumped around in agencies working in their
celebrity divisions and agency world burns you out, and I
was just tired and I really enjoyed wor working with
(10:00):
the talent whenever I was doing campaigns or projects, and
I didn't understand why their agents or team members weren't
getting them better deal or That was also the time
when social media was starting to become like really monetized,
where a lot of reps didn't understand how to do
that outside of people's endemic jobs. Right, So I left
(10:21):
and was just freelancing for some friends, celebrity friends, brands
that I had worked with, and that dives into the
golf space, which was a complete random accident, to.
Speaker 1 (10:32):
Be right, which was like, that's exactly My next question is,
so how long ago was this and how did golf
volunteer lab?
Speaker 3 (10:39):
I grew up on a golf course. I my dad
golfed all the time. That was like our thing outside
of going to other sporting events. And you know, growing
up in San Diego, you can find a golf coach anywhere.
And I played softball my whole life and tennis, and
so I felt like, okay, I got the hand eye
coordination of the playing with my dad's clubs, you know,
and that funny thing he's left.
Speaker 2 (11:00):
Handed but golf's right handed.
Speaker 3 (11:02):
Yeah, So I was able to use clubs so a
playing softball and be growing up using men's.
Speaker 2 (11:07):
Clubs like okay, I got this, got a coach.
Speaker 3 (11:09):
Fell completely obsessed with golf, and I was doing it recreationally.
Was like the only girl at you know, the public
range here in LA like doing my.
Speaker 2 (11:19):
Thing when my friends are going to yoga.
Speaker 3 (11:21):
And the more I talked about loving golf in business,
I would get invited out or to like meet certain people,
and then just curiosity of trying to understand what the
business was, and I was just hooked from there and
that Yeah, that was twenty seventeen, and I met a
few LPGA players through some other like agent friends and stuff,
(11:44):
and I was like, what is going on? Like what
is women's golf? Where are the deals?
Speaker 2 (11:49):
What are you guys doing? Yeah, like where's your social media? Yeah?
I'm so confused, right right?
Speaker 3 (11:55):
And so that's interested that and then understanding the massive
screptancy in my opinion, but also fact of.
Speaker 2 (12:04):
The money, you know, between men and women, and so
I just kind of made it my mission.
Speaker 3 (12:08):
I was like one way or another, like I'm gonna
do something about this. I don't know how, I know nobody,
and I know nothing, and I know when I burst
it in like a wrecking ball, it was not welcomed.
Speaker 2 (12:22):
That they're not liked, but I just knew that that
was my mission.
Speaker 3 (12:25):
Like creator economy was so real and alive outside of golf.
Golf was still living in Like I'm not even going
to say it, but like I was like, guys, what
are we doing here? You know? So I was like,
that's it. This next generation, this next wave of players.
You included even though you weren't going to be competing,
that was the next wave coming. And you knew how
(12:46):
to use social media, you knew how to use your phone.
And so I'm like, oh my god, these younger players,
they're athletic looking, they take pride and what they look
like and what they're wearing, and they have a phone
in their hands. Right, this industry is not ready, Like
they have no idea.
Speaker 2 (13:01):
I know.
Speaker 1 (13:02):
I feel like we're just now kind of getting there
with especially the newer generation of golfers.
Speaker 2 (13:06):
Well, I think from an industry side, it's finally taken on.
Speaker 3 (13:09):
And I do feel like, as much as anyone wants
to fight me on it, I feel like I was
a part of that myself and my former partner of
my other agency were a huge part of really coming
in as a stronghold, but educating brands and the industry
on the why and the importance of social media outside
of just transactional deals.
Speaker 2 (13:43):
So now I want to dive into your career.
Speaker 1 (13:46):
When about it, I mean creating it, because you first
were kind of freelancing, right, and then you decided, Okay,
I'm going to go full force and I'm going to
create an agency.
Speaker 2 (13:54):
So what was that process like in creating DGC Visual
Golf Collective.
Speaker 3 (13:58):
Well, I kind of had my fallback company for everything
I do MC Callistern. I have a ton of businesses,
so they just all funnel under that. But I was like, okay,
this has to be its own thing, like it has
to be a special, perfect thing.
Speaker 2 (14:09):
And I remember thinking about names and.
Speaker 3 (14:12):
Every thought it was such a weird name at first,
as like digital Golf Collective, what does that mean? I'm like,
you'll like you'll see like you'll see like what I
want to build is a collective of people, people, places, things,
and golf is going to be digital.
Speaker 2 (14:29):
I'll make sure that.
Speaker 1 (14:30):
Yeah, no, it is. Everything is going digital.
Speaker 3 (14:34):
And so it was like it just felt so real,
it's a very long name, especially when creating an email.
Speaker 2 (14:39):
Oh my god, I should have just done on the acronym.
Speaker 3 (14:44):
Anyways, learn a lot of lessons, more always than one.
But I got a business partner at the time knew
like me as a young girl in the space, I
wasn't going to get as far as I needed to
or wanted to unless unfortun Like I would have been
really cool to have a female partner, but I felt
(15:04):
just where the industry was, I needed a male partner
that people.
Speaker 2 (15:07):
Respected and liked and was already kind of in the space.
Speaker 3 (15:11):
And so got to know him a little bit and
we got on so well, and like we knew all
the same people, and he felt like the best like
partner at the time, and we built something so incredible,
Like we changed the industry.
Speaker 2 (15:26):
Is what we did in a short amount of time. Yeah,
like within the first two years.
Speaker 3 (15:31):
We actually did this in twenty eighteen, and we had
been doing stuff and then we launched.
Speaker 2 (15:37):
It was twenty nineteen.
Speaker 3 (15:38):
Is when we went public with him, and then COVID
hit and we had each other's backs and like we're
like we got to stick this out, like we're gonna
win because there were a lot of people that we
were working with doing really cool stuff like top golf
and stuff that you've.
Speaker 2 (15:52):
Never seen done before.
Speaker 3 (15:53):
This kind of when you know, Melbourne was coming up
to we worked with them like we actually were doing
a media house with them, if that would be from
going the world was shutting down. I got sick and
they locked me in the master manroom for three days.
But anyways, yeah, and we I mean, we truly did
go to the moon like it was the craziest experience
(16:14):
probably ever.
Speaker 2 (16:16):
But we grew so fast and we didn't know what
we were doing, and you guys.
Speaker 1 (16:21):
Ate up the golf space literally from a digital perspective,
social media, personalities, hosts, brand partnerships.
Speaker 2 (16:28):
Some players. It got to that point.
Speaker 3 (16:30):
Yeah, and we were working with the biggest brands in
the space.
Speaker 2 (16:34):
It's cool.
Speaker 3 (16:35):
And then we got to the point where we're like,
now what. We didn't want to hire people and were
like we're overwhelmed. We didn't want to do with the
money because we didn't we didn't need help.
Speaker 2 (16:47):
We were on the moon or past that.
Speaker 3 (16:49):
Actually we're in another dimension, but we didn't have any
infrastructure and we really needed that kind of support if
we wanted to support our clients properly. And so we'd
talked to a few different agencies people had approached us
since since COVID, like to bias or invest or, strategic partners,
blah blah blah, and we're like, no, we're not doing
(17:11):
that yet, like we want we have a point to prove.
Speaker 2 (17:13):
But then we're both like okay, okay, and it's time,
like we're.
Speaker 3 (17:16):
Tiny hired, you know, And we found some partners and
it was it was a process. Actually they found us
and we went through with it, and we sold it
to a world renowned agency with DBA, which is the
subsidiary of UTA right and the best in what they
(17:37):
do on the digital side, not necessarily sports, but they
understood what we were trying to do and we felt
like they could support us in that way. But yeah,
we sold the company and that was interesting. Has anyone
done that in the Gulf?
Speaker 1 (17:54):
So like do people like do people build agencies and
get bought by big, bigger agencies?
Speaker 3 (17:58):
I still believe still then well outside it like with
what she's doing now, but before like the only female
owned brand marketing and talent management agency in golf, which
is like really cool to say it out but also
really sad.
Speaker 2 (18:11):
But someone has to be the first.
Speaker 1 (18:13):
And I think regardless of the process and however, it
ended up changing like the way your company is internally
and what have you, Like, I still think that's such
a phenomenal.
Speaker 2 (18:23):
It was really cool. I think it was. It helped
a lot in some ways.
Speaker 3 (18:28):
It was wildly chaotic, And here's the thing, It's not
just this deal. Like if anyone's ever sold a company,
they know the diligence and like the leading up to
selling company will basically kill you, right, and then it's
the selling of the company.
Speaker 2 (18:45):
And it was just interesting. I also hadn't worked for
anybody right for like a long time.
Speaker 3 (18:51):
Yeah, so yeah, it was a lot of relearning curves,
I'll say, and for someone who's as bullish as me,
I think that can be tough for everybody.
Speaker 2 (19:03):
But no, I mean we stayed on, we grew and
changed the business a little bit, but it was also
going in a direction that just didn't feel authentic to
me anymore. And it was driving me crazy because I'm like, wait,
I did this.
Speaker 3 (19:20):
I'm like, wait, it's not yours anymore, Like you have
no say, Like that's the other hard part of anyone
that sells a company or anything like that, is that
you realize you have to answer to people and it's
no longer full of your decision and that was really hard.
Speaker 2 (19:34):
So it was time and yeah left.
Speaker 1 (19:38):
Yeah, which leads to my next question was that you
very soon thereafter created Catalyst nine.
Speaker 2 (19:43):
It was all really scary.
Speaker 3 (19:44):
It was all scary, all of it since day one,
but yeah, within twenty four hours or transactional. And I
hadn't built a company though since twenty eighteen, right, and
now it's twenty twenty three, So having to do that all.
Speaker 2 (19:57):
Over again, it is scary.
Speaker 3 (19:59):
Just because you think you're some things my god ship
doesn't mean it carries over right, right, But I knew that,
Like my mission wasn't done. These people need me, I think,
I hope you know, and like I want to see
them through with all these like really cool things we've
talked about and yeah, other projects I.
Speaker 1 (20:15):
Want to do and right, yeah, you know you creating
DGC and getting it sold as much as watching you
on the other side of it was a process, and
like I know that you withheld a lot of emotions
through the highs and lows from me, But I feel
like I know you I just know, but like through
of it all, regardless of everything, like I'm so oh
(20:38):
my god, I'm gonna say it because you never see
the side of me, but like, oh my god, Like no,
I I am genuinely so proud of you because going
through what you went through selling and it's a scary thing,
right because I'm a new I'm a new.
Speaker 2 (20:57):
CEO, so everything, I mean, everything is so new. I'm
always fucking scared.
Speaker 1 (21:01):
I'm scared every day because I look around and I'm like,
can someone help guide me? And everyone's like, no, bitch,
We're looking at you, and I'm like, I know what
you feel like. And I I'm grateful that you were
okay with starting over again and you knew I was
going to ride for you. Whether you decided to do nothing,
I'll be like, I'm not got on your ar. You're
still representing if you're still going to be here, like
what are you doing? But like if anyone had to
(21:22):
rebuild and re and do it again, I never lost
confidence in you. I always knew that you were going
to be able to do it. And I'm even though
we're back to a lean and mean team, I wouldn't
have it any other way, thank god. Okay, well, let's
shift gear so that I can say I could dab
speaking of all In because we've said we've said all
In a million times and now it's just our forever
(21:42):
mantra and it's also my name, but you're also the
CMO of All In Golf. I don't know if anyone
knows this, but what has that process been likely also
learning now we're working together in a different capacity to
kind of just like what you said, I've never I
would never doubt anything that you decide.
Speaker 3 (22:00):
I think the timing is interesting to do it from
a product perspective and brand perspective, and this is something
you've been wanting to do for a few years now,
and I'm so glad that you gave yourself the space
to breathe and educate yourself and explore other fashion because
we were with one brand for so long and seven
years which is a long time, which is great. They're
(22:20):
incredible partners and they still love you to the stay,
but you know, it was kind of time you grew
up in what you were with them into who you
are today.
Speaker 2 (22:29):
And sometimes those big changes happen.
Speaker 3 (22:32):
But I've known that this is a dream of yours,
and we knew it was going to be hard. We
knew it was going to be scary. But I think
it's been interesting. I've been doing my best to take
a step back and let you be the leader, and
we're here to trust your vision.
Speaker 2 (22:47):
Now you get to tell me what to do. It's like,
so like I need advice and you're like, no, a girl,
that's you. I'm like, I never launched a clothing man
when asking.
Speaker 1 (22:56):
Me, like you got a company bought what you mean?
Speaker 2 (23:00):
We're like blind lyading the blind.
Speaker 3 (23:02):
But we're still But I do not know how to
build a club, but we will figure it out. And
that's the thing is like it's really hard, and it's
been really hard for you, it's been really hard for
Ash and everybody, but we're all here. We're all still here,
and we want to show up no matter what it takes.
I think as much as it's learning for you, it's
also learning for me, and I get to see you
(23:23):
in a different light. I'm also learning from you because
you're like speaking a foreign language now when you're like
talking about warehouses and faces in the Philippines, which is
crazy and line cheetsd blah blah, I'm like, what, but no,
I think it's cool.
Speaker 2 (23:39):
I think it's challenging.
Speaker 3 (23:40):
I mean, really it's a couple of years old in conversation,
in business starting, but launching it's only a couple months,
and it's really cool to finally see certain people and
brands really recognize the power of your brand, not just
as you as a face and as a talking head,
but the community behind you and the fandom you've created
(24:02):
that will like go wherever you go. But you didn't
build something just to build something because it's a trend.
It's because you understand not only as a player and
as a woman, but as someone of colors are the
LGBTQ community and like understanding women's bodies and all of that,
and like the intention that's gone into this and.
Speaker 2 (24:22):
The quality that you've spent a lot of money on. Yeah,
I know because I see it. Like the Finesses were
like we got some talking to Yeah.
Speaker 1 (24:33):
I mean, I think it's been It's been really fun
being able to work with each other in a different capacity.
I think just recently when you texted me and you said,
I'm so proud of you for that email that you sent,
and I'm like, I know, me too, because I sound
so professional boss, you know.
Speaker 2 (24:48):
Different.
Speaker 1 (24:49):
It is a different transition, I think, being able to
work together in this capacity. But it's been I think
fun because you're the one person in my life that
has seen me through the highs and lows. So to
be able to have someone when I celebrate little wins
and you see it and you know me, I'll keep
running and we have so much more to do, and.
Speaker 2 (25:06):
I know, and that's just the beginning.
Speaker 3 (25:08):
You know.
Speaker 2 (25:08):
The product is just a small part of it, right,
So yeah.
Speaker 1 (25:11):
The product is just the thing that carries me over.
But I think really creating like the largest women's golf
community and a brand along with it. I think it's
going to be like the biggest achievement of my life
outside of and.
Speaker 2 (25:23):
I think you're seeing it. People are seeing it.
Speaker 3 (25:25):
The people that are reaching out to you for custom stuff,
which people will see soon soon and on some pretty
incredible people soon which wait till October.
Speaker 2 (25:35):
It's going to knock your socks off. It really is. Yeah,
it's so good. It's so crazy.
Speaker 1 (25:47):
So now that you're in golf, what is your favorite
part about working in golf?
Speaker 2 (25:53):
And then you're least how long do we happen.
Speaker 3 (25:57):
No, I would say there's definitely Today, there's more positives
and negatives. I will say when I was getting started,
I felt like I was just getting punched in the
head every day. But still feels that way every now
and then at least once a week, but it's less
than every day. I would say my favorite part is
being able to work with people that I just am
so inspired by and believe in, and even if they're
(26:19):
not my clients. Like, there's so many people in this
industry that I look up to and do inspire me
every day, and then there's those that.
Speaker 2 (26:26):
Challenge me every day. And I will say that really
gets me out of bed.
Speaker 4 (26:30):
Yeah, it's actually inspiring, and we're like, the challenges get
me to where I want to go, and so I
appreciate the challenge.
Speaker 2 (26:41):
I would say the least that's actually my favorite part.
That's not my least favorite part.
Speaker 3 (26:45):
I think my least favorite part is it grew so
fast sinso COVID and I think it really expanded and
there's like all these segments and all these demos now
and all these people and it's like the loss of
etiquette and blah blah, like crazy. On it hand, and
growth is obvious, incredible, but it's money and all our brackets.
Speaker 2 (27:02):
But it's also kind of like.
Speaker 3 (27:05):
As someone that didn't know the industry and the rich
history of it and like so it's like the lack
of respect and like that's been really challenging to find
that balance of being like positively disruptive. Yeah, so keeping
on that disruptive lane that I've always strived to be in,
but staying positive at the same time and like trying
to real things and people, and that's I would say
(27:26):
that's a little bit challenging, but it does inspire more
education and it's opened up a lot of doors.
Speaker 2 (27:31):
So yeah, I guess I mean that comes with extreme growth.
Speaker 1 (27:34):
Also no time off, Yeah yeah, but that's also entrepreneur life.
Speaker 3 (27:39):
Yeah, but then you mix it with an industry that
like literally has no off season. That's true because well
there's an off season, there's another season on the other
side of the world, and it's just like every week
of every month all year long, which is really cool,
but it's also really exhausting.
Speaker 2 (27:52):
Yeah. I cant attest to that, but I love it.
But you also love working. I'm a massachist.
Speaker 1 (27:57):
Yeah, favorite brand or work trip that we've ever done together.
There's so many trips, guys, it's on I sometimes we're
like we wake up and we don't even know where
we are.
Speaker 2 (28:09):
Waste Management for sure, just because it's always fun.
Speaker 3 (28:12):
It's like fun and work and we're so close to
the team, and it's they've kind of grown as a
little family first too, and it's when we all kind
of come together like everybody you know.
Speaker 2 (28:21):
But I'll say to that, like we've done some cool
stuff like you.
Speaker 3 (28:24):
Being on Forbes first ever women's sports panels. Oh I
did Forget, so you know, seeing you do stuff that
has never been done before. And that's the other thing too.
Since day one, you're you've always been the first.
Speaker 2 (28:37):
Thanks. I can't be the one to say that, but
thank you the first to do literally anything everything. I'm
sure people will pat me on that.
Speaker 1 (28:44):
I have a list, but I mean, no, going back
on the trips, I feel like I would have to
agree with you for favorite trips WM. For those of
you who have never been to the Waste Management tournament,
like it's so much fun. But more specifically, they do
this thing called Breakfast runs it on the Saturday of
the tournament that morning up it's like five am. They
opened the gates and there are people camping outside of
(29:06):
the gates, and then they open the gates and they
can bolt to the sixteenth hole, where first come for
a servant seating and seating on the sixteenth hole is
the craziest and wmbing a client of yours hours we
were able to be on the grounds of the sixteenth
hole passing out burritos, hats, just entertaining on their forget.
(29:28):
I started bouncing a ball in the middle of it
and people were screaming. A burrito did come flying back
at us. That part got off. People got hit in
the head with breed.
Speaker 2 (29:36):
Carol's got hit got Yeah, she got hit by a brito.
That was poor girl. That was yeah, pretty fucking crazy. Okay.
Speaker 1 (29:42):
So I do get these questions often, probably more so
that I even tell you. But it's always regarding representation
other maybe smaller athletes or influencers and what have you,
And they're always asking about what is the best way
to go about fighting representation and what would be your
best at advice When it comes to that.
Speaker 3 (30:01):
There's something out there that's almost telling everybody if like
you go viral, you need an age in our manager,
and that's just not it's just the case. And there's
also a difference between what you do in this space.
Just because you're on social media doesn't classify you as
this or that. It's like who are you endemically? Are
you an athlete first? Are you a broadcast media host first?
(30:22):
Are you creator first?
Speaker 2 (30:24):
Right? And so who are you and what is your
day to day?
Speaker 3 (30:28):
And if you are a creator, it's like, okay, why
do you want representation?
Speaker 2 (30:33):
And it's like, well, to get me deals.
Speaker 3 (30:34):
It's like, well, no, like okay, but for what what's
your brand? Who are you? What are your brand pillars?
What do you represent? What do you want to do?
What are your goals? But also really thinking about you
being out there because there's the getting started part. But
then it's the people that are like, oh, I'm getting
these brand deals blah blah blah. But it's like, okay,
how much inbound versus outbound? And that's what they think
(30:56):
about too, because it's like if people aren't reaching out
to you for deals, like you probably are ready for
a manager. Yeah. The manager is there to help or
an agent is there to help organize and sort throughies
to get you the best deal. Or make sure that
they're real, or help you stay organized so you can
focus on your job, right, And so I think if
it's not like an influx, like you probably don't need.
Speaker 2 (31:18):
It, Okay.
Speaker 1 (31:19):
So that is kind of like on the talent side
of things. Now when it comes to let's say brands
and maybe a tour, what do you feel like they
are potentially missing the mark on that they can do better?
Speaker 2 (31:37):
I don't.
Speaker 3 (31:37):
I mean, the tour I think has come a long way,
and so the tour gets it. They've changed a lot
in their control of you know, I mean, you're a
part of the Creator Council now and they're really trying
to stretch the arm of understanding. But I think, look,
it depends on what tour. Like PG tour, I think
(31:57):
they're getting better. Stuff can always be improved, you know,
there's been so many shifts and changes. Obviously, we have
new leadership now, and it's almost like you just got
to be hopeful and hope that they're bringing in the
right people to keep progressing. And you know, the LPGA tour,
I'm so excited for the new commissioner.
Speaker 2 (32:13):
Craig Kessler is so great.
Speaker 3 (32:15):
He's young, he's dynamic, he's innovative, like he's done so
great at the PGA of America, you know, and even
everything he said and what he's already done, like getting
additional airtime for the girls because it was so needed.
I think we're finally kind of at this turning point.
And look, I have a lot to say, but it's
not at a negative. It's really like what else, right?
(32:36):
And then what and what else? Like why isn't this happening?
Why isn't that happening? And I will say, I mean
I think we've talked about this more than a few
times of like not understanding the progression of women's golf.
You know, women's golf still being one of the fastest
growing sports in the country for women, but women owning
that segment and growth and women's golf, the LPGA being
the longestanding sports organization for women in this country. How
(32:59):
can we're not where like the you know, nwsl IS
or WNBA or freaking softball and volleyball?
Speaker 2 (33:05):
Do you know what I mean?
Speaker 3 (33:06):
And you're like watching this and you're like hello, So
I mean it's a whole again, it's a lot to
unpack there, and like you can only have so many ideas.
Speaker 2 (33:16):
It just takes one person and one thing to change,
and I just hope that that no pressure crank.
Speaker 1 (33:24):
Yeah, if you were the commissioner, what is something that
you change or do or implement.
Speaker 3 (33:30):
I think it's really talking about my ideas of getting
more players involved in decisions and understanding how they're feeling
about stuff, Understanding the books of the business and operations,
and where the money is going, how it's being sent,
programs investment back into players and by players seeing it,
meaning programs to better support the players across the board
(33:52):
all season long, and a global skill changing the schedule
so these girls are not ping ponging from San Diego
to Korea to Florida to Mexico to Arkansas. I have
better swings because these girls don't make as much money
as the men, and they're all paying out of pocket too,
I mean, you know best.
Speaker 1 (34:10):
Like, yeah, they they definitely don't take that little five
hundred thousand dollars stipend.
Speaker 2 (34:15):
Or private jets or whatever. And look, I get it.
Speaker 3 (34:18):
I also understand the challenges that will probably come with that, sure,
but like I think that there are little changes that
could actually create big change, and I think there are
big changes that would cause a lot of disruption, but
with disruption reads opportunity.
Speaker 2 (34:33):
Yeah, I agree, period period.
Speaker 1 (34:36):
I think that the tour would be surprised at how
many brands really do want to help and they just
need a little guidance in terms of.
Speaker 2 (34:44):
Like they need to be welcomed.
Speaker 1 (34:45):
Yeah, I think they need to be welcomed and there
needs to be more acceptance, I think, and I think
hopefully with this new commission, we can get that and
get some different sponsors on the board allow the girls
to feel more support.
Speaker 2 (34:58):
And I think it's also taking models from other women's
sports leagues and industries of how to better implement strategies
when it comes to supporting the players and amplifying players,
like you know, I love Nelly, She's incredible, But I
think the difference between golf and you know, the WNBA
is like that's a team. There's only so many players,
whereas golf there's so many, right.
Speaker 3 (35:20):
And so it's that's probably also a challenge, like how
do we support all these girls?
Speaker 2 (35:24):
So you can't support.
Speaker 3 (35:24):
Everybody right, right, But there's ways of doing things to
make things cooler, more more current, you know, in reaching consumers,
and I think that's a huge one. Right, I agree.
Speaker 1 (35:36):
So, okay, we're already actually winding down, but before we
do end, but I definitely want you to tell me
a little bit about the women's magazine before I let
you go.
Speaker 2 (35:44):
How'd you become a part of it? What is your
role in it? Okay?
Speaker 3 (35:48):
So Women's Golf Magazine Australia to twenty two year old
digital quarterly publication, and so I pitched them it was like, hey,
would you ever be open to like a column or
maybe we can like test something out and they're like,
you'll be an expert in women's golf and trends.
Speaker 2 (36:04):
Cool. So that was about two years ago.
Speaker 3 (36:07):
It's really only like six magazines I've written for them,
and I've really enjoyed it because it also forces me
to do further deeper research and educate myself on things
that I already care about that I thought I knew about,
if that makes sense, And I fell in love with
that part, and then I would post about it and
(36:28):
people were so curious, like interested or like.
Speaker 2 (36:32):
Where do I find this?
Speaker 3 (36:33):
Where I'm like, we meet this here in the United States,
Like culturally now with the amount of women that are
not that are like on their fringe golf. They're not
like hardcore in the industry or players, or like business
women or young girls that are getting together, like all
these communities of girls, like there's nothing for them. So
I waited a year, really thought about it, pitched the owner,
(36:55):
which she was already planning to do it, because I
was like, I'm either going to figure out how to
do this or we're going to do it together.
Speaker 2 (37:01):
Yeah, tell me what to do because I don't know
how to build a magazine.
Speaker 3 (37:05):
One of the most challenging things I've ever done in
my life, and I cannot wait to talk about that.
Once this first issue publishes, you need to get it out.
It's a little delayed. Such are all launches. Okay, yeah
that's true.
Speaker 2 (37:16):
But we're almost there.
Speaker 3 (37:18):
And I'm so proud of myself and this very small
team and the people involved, and like we got incredible
contributors and highlighting incredible people and really amazing sponsors or
did believe in me and building this, and I can't
wait to see it come to life.
Speaker 2 (37:34):
It is digital and print.
Speaker 3 (37:36):
I think I'm going to get some heat for sure,
maybe from some competitors, but I don't believe that there
are any competitors. So I think at the end of
the day, I'm just trying to create something that I
can leave behind, whether that's your bank account, whether that
is something that will carry on for girls and women.
Speaker 2 (37:55):
I think it's really cool.
Speaker 1 (37:56):
And anytime you get heat for something, you probably do
doing something right, is true?
Speaker 2 (38:00):
You haters or you're not doing anything. Honestly, you're not
doing anything period.
Speaker 3 (38:05):
Well, it's like you need to believe in yourself and
what you do so much because nobody else is right.
Speaker 2 (38:14):
I don't care who is in your circle.
Speaker 3 (38:16):
Only you are gonna believe in it as much and
you gotta keep like sick with that, you know.
Speaker 2 (38:22):
Or you're gonna you're not able to do it. Period.
Speaker 1 (38:24):
I can attest to that you're a true testament of
basically fighting the odds.
Speaker 2 (38:29):
And we are now winding down. But where can everyone
find you? LinkedIn LinkedIn, LinkedIn, dot Com backslash Jess McAllister,
j S. S M C A L I C E R.
Speaker 3 (38:41):
Once you and anyone out please and then Instagram is
three S's Jess McAllister and my company Catalyst nine Catalyst
nine dot co and then Women's Golf Magazine will.
Speaker 2 (38:51):
Soon be dot com. It's dot com dot au right.
Speaker 3 (38:53):
Now, and then we do have a very small but
fast growing Instagram.
Speaker 2 (38:58):
I love that. Jes, thank you so much for joining
the party. Thank you. That was a lot of fun.
Speaker 1 (39:06):
Welcome to the Party with Tisha Allen is an Iheartwoman's
sports production in partnership with Deep Blue Sports Entertainment. I'm
your host, Tisha Allen, Christina Everett is our executive producer,
and Jennifer Bassett is our producer. Sound mixing and mastering
by Mary Doo. Special thanks to Jesse Katz at iHeart
and to Jess McCallister and the teams at GERSH and
Catalyst nine. Listen to Welcome to the Party with Tisha
(39:28):
Allen on the iHeartRadio app, Apple Podcasts, or wherever you
get your podcasts.
I truly believe that our working relationship between talent and
manager slash agent is very different, and I personally love it.
But I'd love to hear from you why you think
it's different than others and the advantage of it.
Speaker 2 (00:13):
I think it's an advantage.
Speaker 3 (00:14):
Yeah, I mean, look, I always hear it's like, oh,
don't get too close or it's not personal, and look,
I understand, and business things aren't personal, but for me
it is personal. Yeah, it is personally my business that
I own, So yeah, it's personal, but it's also personal
for the person on the other.
Speaker 2 (00:32):
Side, too, right.
Speaker 3 (00:33):
And it's like, I talk to you guys more than
I talked to ninety nine percent of people in my life,
and you kind of just family. Yeah, you naturally, like
grow close to these people. And I'm very close with
all my clients. We travel together for fun and for work,
and you get to have this beautiful relationship with someone
and you get to see them thrive, like I am
happy when I know you're okay and organized and got
(00:55):
money in the bank, like all of that, you know,
and that goes back to figuring out who you are
and work with, because if you don't get along with
someone if you don't want to hang out with them
and grab a drink with them or go to dinner
with them, Like, why would you want to work with them?
Speaker 2 (01:08):
Right? So you know that makes sense.
Speaker 1 (01:09):
I know that I just couldn't have Like if I
didn't have this working relationship, I just wouldn't do this
at all. That's how I feel about it. And I
really do hope that every talent can find their medium
of this because I think there needs to be a
level of this to succeed what's going on, y'all. I
(01:35):
am so excited for today's guest for this bonus episode
because you get to meet someone that has been in
my life for almost a decade and I owe so
much to her. She's a deal maker, talent manager, marketer,
brand builder and thought leader in the golf space. She
has done so much to Reshapeleman's golf and also mold
my career. Back in twenty nineteen, she co found a
(01:55):
Digital Golf Collective which basically launched the influencer in digital
age of golf and after selling it, Yes, after selling
it such a flex a year later, she founded Catalyst nine,
which manages leading influential voices in golf me included, as
well as tournament organizations and media brands and agencies. Now
she's also the CMO and founding member of All in Golf,
(02:18):
so I am thrilled to get to work with her
in more ways than one. I can't wait for you
all to learn all about her amazing career and all
the work she's doing to improve the golf industry for
the better. She's been my agent now for eight years.
My writer dive has quite literally seen me through my
highest of highs and lowest of lows. Since the beginning
of my career. She's always been beside me. We have
(02:40):
so many stories, so let's just cut to it. Jess,
Welcome to the par t. I'm so excited to have
you here. I can't believe we actually made this happen.
I feel like you've been trying to dodge me, but
of course you're our bonus episode, so welcome.
Speaker 2 (02:55):
Thank you for making the time. I mean happy to
be here. I've watched all of them and watched you
and get to be a part of this. I feel
like I had no choice. You drove me exactly.
Speaker 1 (03:06):
So for those of you who don't know Jess and
I have worked together. She's been my agent, my manager,
my right hand for a very very long time, which
we're about to get into quite literally my lifeline. We've
seen the highest of the highs together. We've seen the
lowest of the lowest together. I like to say that
I don't think there's another talent agent relationship like ours,
(03:29):
but I think we have to start from the beginning.
We've known each other for nine years. Now, how did
we even how did we even meet? Gosh, I have to.
Speaker 2 (03:37):
Actually think about this. I followed you.
Speaker 3 (03:40):
I was also new to the space right and I
was working with my first client, which I was NICKI. Yeah,
and you guys were friends. But we got went to
breakfast or something because you're in town, yeah for something,
and NICKI was.
Speaker 2 (03:53):
Like, you need to meet Tish.
Speaker 3 (03:54):
She's competing, like she needs help with brand stuff, blah
blah blah.
Speaker 2 (03:58):
And you were so skeptical. I was you did not
still don't trust anybody, and so funny. I was like,
I'm not even going to try and sell this girl.
Speaker 3 (04:09):
But we got to know each other, and I think
that helped the foundation of working with a friend that
you trust, and then just getting to know each other
was great. And then you were just starting to do
a bunch of stuff on social media, and that's kind
of when I was doing my deep research of like
what the hell is going on in women's golf more
people paying attention, right, And I think I just kept
(04:30):
bothering you and you're like, like, we'll.
Speaker 2 (04:34):
Try it out. Yeah, well, okay, So first impressions, Oh,
I knew you were going to be like a big deal.
I don't think I was expecting that answer.
Speaker 3 (04:44):
Well, I think that comes with being a talent representative, right,
or brand building in any sort. It's really seeing something
before it happens, or what the potential is. And I
think with your personality, with your competitiveness and you just
not being shy to be on camera, you'reude towards things,
I feel like there was something there.
Speaker 1 (05:04):
Yeah, first impressions on my end, clearly, I wasn't thinking
about us working together. And I don't even know if
you remember this. We met in the earlier part of
the year, and then by the end of the year
that winter, NICKI had convinced me to walk away from
my agency because I was also already contemplating walking away
(05:25):
from pro golf at like the highest level, and she
was like this is what Jess has done for me.
And when she told me that, I was like, Okay,
let's have this conversation. And I remember being on the
phone and I asked you. I was like, would you
even be interested in working with me? And it was
like the longest pause of my life and you were
like yeah, yeah, And I asked you, would.
Speaker 2 (05:45):
You even want to? And so that was crazy.
Speaker 1 (05:48):
And I think even after like two to three years
into working with one another, because now it's been eight, I,
as she said, have a very hard time trusting people.
And I think three years and you remember this very vividly.
You were like, Tish, you have to like let go,
like you have to let me do my job. If
you don't let me do my job and you're still
(06:09):
out here trying to get your own deals and I
can't help you. When I was like, okay, fine.
Speaker 3 (06:13):
Or communicate or ask you a thousand questions, Yeah, yeah,
trust me, and I know you'll know.
Speaker 2 (06:20):
I feel like that's the hardest thing, right.
Speaker 3 (06:22):
I mean a lot of other talents also feel this way,
so understandably. So I think it's your lifeline, especially if
you are relying on it for money.
Speaker 2 (06:31):
But I think it's two cited.
Speaker 3 (06:33):
I think managers and agents get a bad rep but
I also think talent gets a bad Repeah. It really
does depend on the person and making sure that they
like gel and get along and can't eventually trust each other.
But yeah, you got to let go sometimes and it's
the hardest part. But if you be trust a the process,
(06:54):
but be who you're working with, and that's where you
have to give the chance for people to prove themselves
to you, which I feel like eight years later have but.
Speaker 1 (07:01):
Well after the three years sometimes but like like no, no,
this is this is it for a very long time.
Speaker 2 (07:08):
You are very much stuck with me.
Speaker 1 (07:10):
But I feel like there's a lot of people who
could do what I do, and like you can work
with anyone.
Speaker 3 (07:17):
You're one of the hardest workers I've ever met, and
you go all in literally in anything you do.
Speaker 2 (07:22):
Like that a lot.
Speaker 3 (07:23):
It's always one hundred and fifty percent. It's not even
one hundred and fifty perent, it's a thousand percent.
Speaker 2 (07:28):
It's a lot.
Speaker 3 (07:28):
Like we struggle sometimes because we're just going out a
million miles an hour and there's so much going on
and there's always something going wrong.
Speaker 2 (07:35):
Always does not move like ten projects happening, and yeah,
it's either the flight or the tech or the bild days.
Speaker 3 (07:43):
Yeah, it's a lot, but you you get it done.
Speaker 2 (07:48):
You always get it done.
Speaker 3 (07:49):
The complaints come later, but like you do the job
right and like you understand the assignment. And I think
the difference too is like really thinking about these quote
unquote creators or these people that maybe toggle between an
athlete and a creator, or they're justin infulcer, maybe they're
a coach and creator. Like you understood what it meant
(08:11):
to create content, create brand partnership opportunities as a player
at a really young age and before it was big
in the space and you put in the work and
then you saw what it did for you. You kept
going and going and going, like you valued it. It
wasn't just like a nice thing to happen. And you
definitely you're passionate, you're creative, you're collaborative in the process.
(08:34):
You're not just like expecting some you know, transactional thing.
Speaker 2 (08:38):
And I think as you've you've grown, even in those.
Speaker 3 (08:42):
First couple of years, it's like your creative ideas for
these brands that they wouldn't have thought of. And so
that was like Okay, she's got it, she's gonna be big,
you know. But it's also your eye for what's coming,
like you always knew like the trends, and then that
like I couldn't even keep up whether it was me
or and I know other people wanted to work with you,
(09:03):
which name names, but.
Speaker 1 (09:05):
Yeah, even while knowing I'm with you too, I was
still till this day, I'm like, yeah, oh that's bold.
Speaker 2 (09:11):
But anyways, Emilio and I'm loyal, So that's kind of
how it goes.
Speaker 1 (09:14):
Yeah, but okay, I would love to actually dive into
like your background and so before you even got into
the golf world, what were you even doing.
Speaker 3 (09:22):
I was on the brand agency side, so like pr agencies,
marketing agencies of mainstream like cross different industries, fashion, lifestyle,
social impact, celebrity marketing parties, you.
Speaker 2 (09:36):
Know, guestless, Yeah, all that fun stuff.
Speaker 3 (09:39):
A lot of activations kind of in that like what
Coachella is now, Like the start of that was really
a big part of it, with the celebrity partnerships. And
then I just jumped around in agencies working in their
celebrity divisions and agency world burns you out, and I
was just tired and I really enjoyed wor working with
(10:00):
the talent whenever I was doing campaigns or projects, and
I didn't understand why their agents or team members weren't
getting them better deal or That was also the time
when social media was starting to become like really monetized,
where a lot of reps didn't understand how to do
that outside of people's endemic jobs. Right, So I left
(10:21):
and was just freelancing for some friends, celebrity friends, brands
that I had worked with, and that dives into the
golf space, which was a complete random accident, to.
Speaker 1 (10:32):
Be right, which was like, that's exactly My next question is,
so how long ago was this and how did golf
volunteer lab?
Speaker 3 (10:39):
I grew up on a golf course. I my dad
golfed all the time. That was like our thing outside
of going to other sporting events. And you know, growing
up in San Diego, you can find a golf coach anywhere.
And I played softball my whole life and tennis, and
so I felt like, okay, I got the hand eye
coordination of the playing with my dad's clubs, you know,
and that funny thing he's left.
Speaker 2 (11:00):
Handed but golf's right handed.
Speaker 3 (11:02):
Yeah, So I was able to use clubs so a
playing softball and be growing up using men's.
Speaker 2 (11:07):
Clubs like okay, I got this, got a coach.
Speaker 3 (11:09):
Fell completely obsessed with golf, and I was doing it recreationally.
Was like the only girl at you know, the public
range here in LA like doing my.
Speaker 2 (11:19):
Thing when my friends are going to yoga.
Speaker 3 (11:21):
And the more I talked about loving golf in business,
I would get invited out or to like meet certain people,
and then just curiosity of trying to understand what the
business was, and I was just hooked from there and
that Yeah, that was twenty seventeen, and I met a
few LPGA players through some other like agent friends and stuff,
(11:44):
and I was like, what is going on? Like what
is women's golf? Where are the deals?
Speaker 2 (11:49):
What are you guys doing? Yeah, like where's your social media? Yeah?
I'm so confused, right right?
Speaker 3 (11:55):
And so that's interested that and then understanding the massive
screptancy in my opinion, but also fact of.
Speaker 2 (12:04):
The money, you know, between men and women, and so
I just kind of made it my mission.
Speaker 3 (12:08):
I was like one way or another, like I'm gonna
do something about this. I don't know how, I know nobody,
and I know nothing, and I know when I burst
it in like a wrecking ball, it was not welcomed.
Speaker 2 (12:22):
That they're not liked, but I just knew that that
was my mission.
Speaker 3 (12:25):
Like creator economy was so real and alive outside of golf.
Golf was still living in Like I'm not even going
to say it, but like I was like, guys, what
are we doing here? You know? So I was like,
that's it. This next generation, this next wave of players.
You included even though you weren't going to be competing,
that was the next wave coming. And you knew how
(12:46):
to use social media, you knew how to use your phone.
And so I'm like, oh my god, these younger players,
they're athletic looking, they take pride and what they look
like and what they're wearing, and they have a phone
in their hands. Right, this industry is not ready, Like
they have no idea.
Speaker 2 (13:01):
I know.
Speaker 1 (13:02):
I feel like we're just now kind of getting there
with especially the newer generation of golfers.
Speaker 2 (13:06):
Well, I think from an industry side, it's finally taken on.
Speaker 3 (13:09):
And I do feel like, as much as anyone wants
to fight me on it, I feel like I was
a part of that myself and my former partner of
my other agency were a huge part of really coming
in as a stronghold, but educating brands and the industry
on the why and the importance of social media outside
of just transactional deals.
Speaker 2 (13:43):
So now I want to dive into your career.
Speaker 1 (13:46):
When about it, I mean creating it, because you first
were kind of freelancing, right, and then you decided, Okay,
I'm going to go full force and I'm going to
create an agency.
Speaker 2 (13:54):
So what was that process like in creating DGC Visual
Golf Collective.
Speaker 3 (13:58):
Well, I kind of had my fallback company for everything
I do MC Callistern. I have a ton of businesses,
so they just all funnel under that. But I was like, okay,
this has to be its own thing, like it has
to be a special, perfect thing.
Speaker 2 (14:09):
And I remember thinking about names and.
Speaker 3 (14:12):
Every thought it was such a weird name at first,
as like digital Golf Collective, what does that mean? I'm like,
you'll like you'll see like you'll see like what I
want to build is a collective of people, people, places, things,
and golf is going to be digital.
Speaker 2 (14:29):
I'll make sure that.
Speaker 1 (14:30):
Yeah, no, it is. Everything is going digital.
Speaker 3 (14:34):
And so it was like it just felt so real,
it's a very long name, especially when creating an email.
Speaker 2 (14:39):
Oh my god, I should have just done on the acronym.
Speaker 3 (14:44):
Anyways, learn a lot of lessons, more always than one.
But I got a business partner at the time knew
like me as a young girl in the space, I
wasn't going to get as far as I needed to
or wanted to unless unfortun Like I would have been
really cool to have a female partner, but I felt
(15:04):
just where the industry was, I needed a male partner
that people.
Speaker 2 (15:07):
Respected and liked and was already kind of in the space.
Speaker 3 (15:11):
And so got to know him a little bit and
we got on so well, and like we knew all
the same people, and he felt like the best like
partner at the time, and we built something so incredible,
Like we changed the industry.
Speaker 2 (15:26):
Is what we did in a short amount of time. Yeah,
like within the first two years.
Speaker 3 (15:31):
We actually did this in twenty eighteen, and we had
been doing stuff and then we launched.
Speaker 2 (15:37):
It was twenty nineteen.
Speaker 3 (15:38):
Is when we went public with him, and then COVID
hit and we had each other's backs and like we're
like we got to stick this out, like we're gonna
win because there were a lot of people that we
were working with doing really cool stuff like top golf
and stuff that you've.
Speaker 2 (15:52):
Never seen done before.
Speaker 3 (15:53):
This kind of when you know, Melbourne was coming up
to we worked with them like we actually were doing
a media house with them, if that would be from
going the world was shutting down. I got sick and
they locked me in the master manroom for three days.
But anyways, yeah, and we I mean, we truly did
go to the moon like it was the craziest experience
(16:14):
probably ever.
Speaker 2 (16:16):
But we grew so fast and we didn't know what
we were doing, and you guys.
Speaker 1 (16:21):
Ate up the golf space literally from a digital perspective,
social media, personalities, hosts, brand partnerships.
Speaker 2 (16:28):
Some players. It got to that point.
Speaker 3 (16:30):
Yeah, and we were working with the biggest brands in
the space.
Speaker 2 (16:34):
It's cool.
Speaker 3 (16:35):
And then we got to the point where we're like,
now what. We didn't want to hire people and were
like we're overwhelmed. We didn't want to do with the
money because we didn't we didn't need help.
Speaker 2 (16:47):
We were on the moon or past that.
Speaker 3 (16:49):
Actually we're in another dimension, but we didn't have any
infrastructure and we really needed that kind of support if
we wanted to support our clients properly. And so we'd
talked to a few different agencies people had approached us
since since COVID, like to bias or invest or, strategic partners,
blah blah blah, and we're like, no, we're not doing
(17:11):
that yet, like we want we have a point to prove.
Speaker 2 (17:13):
But then we're both like okay, okay, and it's time,
like we're.
Speaker 3 (17:16):
Tiny hired, you know, And we found some partners and
it was it was a process. Actually they found us
and we went through with it, and we sold it
to a world renowned agency with DBA, which is the
subsidiary of UTA right and the best in what they
(17:37):
do on the digital side, not necessarily sports, but they
understood what we were trying to do and we felt
like they could support us in that way. But yeah,
we sold the company and that was interesting. Has anyone
done that in the Gulf?
Speaker 1 (17:54):
So like do people like do people build agencies and
get bought by big, bigger agencies?
Speaker 3 (17:58):
I still believe still then well outside it like with
what she's doing now, but before like the only female
owned brand marketing and talent management agency in golf, which
is like really cool to say it out but also
really sad.
Speaker 2 (18:11):
But someone has to be the first.
Speaker 1 (18:13):
And I think regardless of the process and however, it
ended up changing like the way your company is internally
and what have you, Like, I still think that's such
a phenomenal.
Speaker 2 (18:23):
It was really cool. I think it was. It helped
a lot in some ways.
Speaker 3 (18:28):
It was wildly chaotic, And here's the thing, It's not
just this deal. Like if anyone's ever sold a company,
they know the diligence and like the leading up to
selling company will basically kill you, right, and then it's
the selling of the company.
Speaker 2 (18:45):
And it was just interesting. I also hadn't worked for
anybody right for like a long time.
Speaker 3 (18:51):
Yeah, so yeah, it was a lot of relearning curves,
I'll say, and for someone who's as bullish as me,
I think that can be tough for everybody.
Speaker 2 (19:03):
But no, I mean we stayed on, we grew and
changed the business a little bit, but it was also
going in a direction that just didn't feel authentic to
me anymore. And it was driving me crazy because I'm like, wait,
I did this.
Speaker 3 (19:20):
I'm like, wait, it's not yours anymore, Like you have
no say, Like that's the other hard part of anyone
that sells a company or anything like that, is that
you realize you have to answer to people and it's
no longer full of your decision and that was really hard.
Speaker 2 (19:34):
So it was time and yeah left.
Speaker 1 (19:38):
Yeah, which leads to my next question was that you
very soon thereafter created Catalyst nine.
Speaker 2 (19:43):
It was all really scary.
Speaker 3 (19:44):
It was all scary, all of it since day one,
but yeah, within twenty four hours or transactional. And I
hadn't built a company though since twenty eighteen, right, and
now it's twenty twenty three, So having to do that all.
Speaker 2 (19:57):
Over again, it is scary.
Speaker 3 (19:59):
Just because you think you're some things my god ship
doesn't mean it carries over right, right, But I knew that,
Like my mission wasn't done. These people need me, I think,
I hope you know, and like I want to see
them through with all these like really cool things we've
talked about and yeah, other projects I.
Speaker 1 (20:15):
Want to do and right, yeah, you know you creating
DGC and getting it sold as much as watching you
on the other side of it was a process, and
like I know that you withheld a lot of emotions
through the highs and lows from me, But I feel
like I know you I just know, but like through
of it all, regardless of everything, like I'm so oh
(20:38):
my god, I'm gonna say it because you never see
the side of me, but like, oh my god, Like no,
I I am genuinely so proud of you because going
through what you went through selling and it's a scary thing,
right because I'm a new I'm a new.
Speaker 2 (20:57):
CEO, so everything, I mean, everything is so new. I'm
always fucking scared.
Speaker 1 (21:01):
I'm scared every day because I look around and I'm like,
can someone help guide me? And everyone's like, no, bitch,
We're looking at you, and I'm like, I know what
you feel like. And I I'm grateful that you were
okay with starting over again and you knew I was
going to ride for you. Whether you decided to do nothing,
I'll be like, I'm not got on your ar. You're
still representing if you're still going to be here, like
what are you doing? But like if anyone had to
(21:22):
rebuild and re and do it again, I never lost
confidence in you. I always knew that you were going
to be able to do it. And I'm even though
we're back to a lean and mean team, I wouldn't
have it any other way, thank god. Okay, well, let's
shift gear so that I can say I could dab
speaking of all In because we've said we've said all
In a million times and now it's just our forever
(21:42):
mantra and it's also my name, but you're also the
CMO of All In Golf. I don't know if anyone
knows this, but what has that process been likely also
learning now we're working together in a different capacity to
kind of just like what you said, I've never I
would never doubt anything that you decide.
Speaker 3 (22:00):
I think the timing is interesting to do it from
a product perspective and brand perspective, and this is something
you've been wanting to do for a few years now,
and I'm so glad that you gave yourself the space
to breathe and educate yourself and explore other fashion because
we were with one brand for so long and seven
years which is a long time, which is great. They're
(22:20):
incredible partners and they still love you to the stay,
but you know, it was kind of time you grew
up in what you were with them into who you
are today.
Speaker 2 (22:29):
And sometimes those big changes happen.
Speaker 3 (22:32):
But I've known that this is a dream of yours,
and we knew it was going to be hard. We
knew it was going to be scary. But I think
it's been interesting. I've been doing my best to take
a step back and let you be the leader, and
we're here to trust your vision.
Speaker 2 (22:47):
Now you get to tell me what to do. It's like,
so like I need advice and you're like, no, a girl,
that's you. I'm like, I never launched a clothing man
when asking.
Speaker 1 (22:56):
Me, like you got a company bought what you mean?
Speaker 2 (23:00):
We're like blind lyading the blind.
Speaker 3 (23:02):
But we're still But I do not know how to
build a club, but we will figure it out. And
that's the thing is like it's really hard, and it's
been really hard for you, it's been really hard for
Ash and everybody, but we're all here. We're all still here,
and we want to show up no matter what it takes.
I think as much as it's learning for you, it's
also learning for me, and I get to see you
(23:23):
in a different light. I'm also learning from you because
you're like speaking a foreign language now when you're like
talking about warehouses and faces in the Philippines, which is
crazy and line cheetsd blah blah, I'm like, what, but no,
I think it's cool.
Speaker 2 (23:39):
I think it's challenging.
Speaker 3 (23:40):
I mean, really it's a couple of years old in conversation,
in business starting, but launching it's only a couple months,
and it's really cool to finally see certain people and
brands really recognize the power of your brand, not just
as you as a face and as a talking head,
but the community behind you and the fandom you've created
(24:02):
that will like go wherever you go. But you didn't
build something just to build something because it's a trend.
It's because you understand not only as a player and
as a woman, but as someone of colors are the
LGBTQ community and like understanding women's bodies and all of that,
and like the intention that's gone into this and.
Speaker 2 (24:22):
The quality that you've spent a lot of money on. Yeah,
I know because I see it. Like the Finesses were
like we got some talking to Yeah.
Speaker 1 (24:33):
I mean, I think it's been It's been really fun
being able to work with each other in a different capacity.
I think just recently when you texted me and you said,
I'm so proud of you for that email that you sent,
and I'm like, I know, me too, because I sound
so professional boss, you know.
Speaker 2 (24:48):
Different.
Speaker 1 (24:49):
It is a different transition, I think, being able to
work together in this capacity. But it's been I think
fun because you're the one person in my life that
has seen me through the highs and lows. So to
be able to have someone when I celebrate little wins
and you see it and you know me, I'll keep
running and we have so much more to do, and.
Speaker 2 (25:06):
I know, and that's just the beginning.
Speaker 3 (25:08):
You know.
Speaker 2 (25:08):
The product is just a small part of it, right,
So yeah.
Speaker 1 (25:11):
The product is just the thing that carries me over.
But I think really creating like the largest women's golf
community and a brand along with it. I think it's
going to be like the biggest achievement of my life
outside of and.
Speaker 2 (25:23):
I think you're seeing it. People are seeing it.
Speaker 3 (25:25):
The people that are reaching out to you for custom stuff,
which people will see soon soon and on some pretty
incredible people soon which wait till October.
Speaker 2 (25:35):
It's going to knock your socks off. It really is. Yeah,
it's so good. It's so crazy.
Speaker 1 (25:47):
So now that you're in golf, what is your favorite
part about working in golf?
Speaker 2 (25:53):
And then you're least how long do we happen.
Speaker 3 (25:57):
No, I would say there's definitely Today, there's more positives
and negatives. I will say when I was getting started,
I felt like I was just getting punched in the
head every day. But still feels that way every now
and then at least once a week, but it's less
than every day. I would say my favorite part is
being able to work with people that I just am
so inspired by and believe in, and even if they're
(26:19):
not my clients. Like, there's so many people in this
industry that I look up to and do inspire me
every day, and then there's those that.
Speaker 2 (26:26):
Challenge me every day. And I will say that really
gets me out of bed.
Speaker 4 (26:30):
Yeah, it's actually inspiring, and we're like, the challenges get
me to where I want to go, and so I
appreciate the challenge.
Speaker 2 (26:41):
I would say the least that's actually my favorite part.
That's not my least favorite part.
Speaker 3 (26:45):
I think my least favorite part is it grew so
fast sinso COVID and I think it really expanded and
there's like all these segments and all these demos now
and all these people and it's like the loss of
etiquette and blah blah, like crazy. On it hand, and
growth is obvious, incredible, but it's money and all our brackets.
Speaker 2 (27:02):
But it's also kind of like.
Speaker 3 (27:05):
As someone that didn't know the industry and the rich
history of it and like so it's like the lack
of respect and like that's been really challenging to find
that balance of being like positively disruptive. Yeah, so keeping
on that disruptive lane that I've always strived to be in,
but staying positive at the same time and like trying
to real things and people, and that's I would say
(27:26):
that's a little bit challenging, but it does inspire more
education and it's opened up a lot of doors.
Speaker 2 (27:31):
So yeah, I guess I mean that comes with extreme growth.
Speaker 1 (27:34):
Also no time off, Yeah yeah, but that's also entrepreneur life.
Speaker 3 (27:39):
Yeah, but then you mix it with an industry that
like literally has no off season. That's true because well
there's an off season, there's another season on the other
side of the world, and it's just like every week
of every month all year long, which is really cool,
but it's also really exhausting.
Speaker 2 (27:52):
Yeah. I cant attest to that, but I love it.
But you also love working. I'm a massachist.
Speaker 1 (27:57):
Yeah, favorite brand or work trip that we've ever done together.
There's so many trips, guys, it's on I sometimes we're
like we wake up and we don't even know where
we are.
Speaker 2 (28:09):
Waste Management for sure, just because it's always fun.
Speaker 3 (28:12):
It's like fun and work and we're so close to
the team, and it's they've kind of grown as a
little family first too, and it's when we all kind
of come together like everybody you know.
Speaker 2 (28:21):
But I'll say to that, like we've done some cool
stuff like you.
Speaker 3 (28:24):
Being on Forbes first ever women's sports panels. Oh I
did Forget, so you know, seeing you do stuff that
has never been done before. And that's the other thing too.
Since day one, you're you've always been the first.
Speaker 2 (28:37):
Thanks. I can't be the one to say that, but
thank you the first to do literally anything everything. I'm
sure people will pat me on that.
Speaker 1 (28:44):
I have a list, but I mean, no, going back
on the trips, I feel like I would have to
agree with you for favorite trips WM. For those of
you who have never been to the Waste Management tournament,
like it's so much fun. But more specifically, they do
this thing called Breakfast runs it on the Saturday of
the tournament that morning up it's like five am. They
opened the gates and there are people camping outside of
(29:06):
the gates, and then they open the gates and they
can bolt to the sixteenth hole, where first come for
a servant seating and seating on the sixteenth hole is
the craziest and wmbing a client of yours hours we
were able to be on the grounds of the sixteenth
hole passing out burritos, hats, just entertaining on their forget.
(29:28):
I started bouncing a ball in the middle of it
and people were screaming. A burrito did come flying back
at us. That part got off. People got hit in
the head with breed.
Speaker 2 (29:36):
Carol's got hit got Yeah, she got hit by a brito.
That was poor girl. That was yeah, pretty fucking crazy. Okay.
Speaker 1 (29:42):
So I do get these questions often, probably more so
that I even tell you. But it's always regarding representation
other maybe smaller athletes or influencers and what have you,
And they're always asking about what is the best way
to go about fighting representation and what would be your
best at advice When it comes to that.
Speaker 3 (30:01):
There's something out there that's almost telling everybody if like
you go viral, you need an age in our manager,
and that's just not it's just the case. And there's
also a difference between what you do in this space.
Just because you're on social media doesn't classify you as
this or that. It's like who are you endemically? Are
you an athlete first? Are you a broadcast media host first?
(30:22):
Are you creator first?
Speaker 2 (30:24):
Right? And so who are you and what is your
day to day?
Speaker 3 (30:28):
And if you are a creator, it's like, okay, why
do you want representation?
Speaker 2 (30:33):
And it's like, well, to get me deals.
Speaker 3 (30:34):
It's like, well, no, like okay, but for what what's
your brand? Who are you? What are your brand pillars?
What do you represent? What do you want to do?
What are your goals? But also really thinking about you
being out there because there's the getting started part. But
then it's the people that are like, oh, I'm getting
these brand deals blah blah blah. But it's like, okay,
how much inbound versus outbound? And that's what they think
(30:56):
about too, because it's like if people aren't reaching out
to you for deals, like you probably are ready for
a manager. Yeah. The manager is there to help or
an agent is there to help organize and sort throughies
to get you the best deal. Or make sure that
they're real, or help you stay organized so you can
focus on your job, right, And so I think if
it's not like an influx, like you probably don't need.
Speaker 2 (31:18):
It, Okay.
Speaker 1 (31:19):
So that is kind of like on the talent side
of things. Now when it comes to let's say brands
and maybe a tour, what do you feel like they
are potentially missing the mark on that they can do better?
Speaker 2 (31:37):
I don't.
Speaker 3 (31:37):
I mean, the tour I think has come a long way,
and so the tour gets it. They've changed a lot
in their control of you know, I mean, you're a
part of the Creator Council now and they're really trying
to stretch the arm of understanding. But I think, look,
it depends on what tour. Like PG tour, I think
(31:57):
they're getting better. Stuff can always be improved, you know,
there's been so many shifts and changes. Obviously, we have
new leadership now, and it's almost like you just got
to be hopeful and hope that they're bringing in the
right people to keep progressing. And you know, the LPGA tour,
I'm so excited for the new commissioner.
Speaker 2 (32:13):
Craig Kessler is so great.
Speaker 3 (32:15):
He's young, he's dynamic, he's innovative, like he's done so
great at the PGA of America, you know, and even
everything he said and what he's already done, like getting
additional airtime for the girls because it was so needed.
I think we're finally kind of at this turning point.
And look, I have a lot to say, but it's
not at a negative. It's really like what else, right?
(32:36):
And then what and what else? Like why isn't this happening?
Why isn't that happening? And I will say, I mean
I think we've talked about this more than a few
times of like not understanding the progression of women's golf.
You know, women's golf still being one of the fastest
growing sports in the country for women, but women owning
that segment and growth and women's golf, the LPGA being
the longestanding sports organization for women in this country. How
(32:59):
can we're not where like the you know, nwsl IS
or WNBA or freaking softball and volleyball?
Speaker 2 (33:05):
Do you know what I mean?
Speaker 3 (33:06):
And you're like watching this and you're like hello, So
I mean it's a whole again, it's a lot to
unpack there, and like you can only have so many ideas.
Speaker 2 (33:16):
It just takes one person and one thing to change,
and I just hope that that no pressure crank.
Speaker 1 (33:24):
Yeah, if you were the commissioner, what is something that
you change or do or implement.
Speaker 3 (33:30):
I think it's really talking about my ideas of getting
more players involved in decisions and understanding how they're feeling
about stuff, Understanding the books of the business and operations,
and where the money is going, how it's being sent,
programs investment back into players and by players seeing it,
meaning programs to better support the players across the board
(33:52):
all season long, and a global skill changing the schedule
so these girls are not ping ponging from San Diego
to Korea to Florida to Mexico to Arkansas. I have
better swings because these girls don't make as much money
as the men, and they're all paying out of pocket too,
I mean, you know best.
Speaker 1 (34:10):
Like, yeah, they they definitely don't take that little five
hundred thousand dollars stipend.
Speaker 2 (34:15):
Or private jets or whatever. And look, I get it.
Speaker 3 (34:18):
I also understand the challenges that will probably come with that, sure,
but like I think that there are little changes that
could actually create big change, and I think there are
big changes that would cause a lot of disruption, but
with disruption reads opportunity.
Speaker 2 (34:33):
Yeah, I agree, period period.
Speaker 1 (34:36):
I think that the tour would be surprised at how
many brands really do want to help and they just
need a little guidance in terms of.
Speaker 2 (34:44):
Like they need to be welcomed.
Speaker 1 (34:45):
Yeah, I think they need to be welcomed and there
needs to be more acceptance, I think, and I think
hopefully with this new commission, we can get that and
get some different sponsors on the board allow the girls
to feel more support.
Speaker 2 (34:58):
And I think it's also taking models from other women's
sports leagues and industries of how to better implement strategies
when it comes to supporting the players and amplifying players,
like you know, I love Nelly, She's incredible, But I
think the difference between golf and you know, the WNBA
is like that's a team. There's only so many players,
whereas golf there's so many, right.
Speaker 3 (35:20):
And so it's that's probably also a challenge, like how
do we support all these girls?
Speaker 2 (35:24):
So you can't support.
Speaker 3 (35:24):
Everybody right, right, But there's ways of doing things to
make things cooler, more more current, you know, in reaching consumers,
and I think that's a huge one. Right, I agree.
Speaker 1 (35:36):
So, okay, we're already actually winding down, but before we
do end, but I definitely want you to tell me
a little bit about the women's magazine before I let
you go.
Speaker 2 (35:44):
How'd you become a part of it? What is your
role in it? Okay?
Speaker 3 (35:48):
So Women's Golf Magazine Australia to twenty two year old
digital quarterly publication, and so I pitched them it was like, hey,
would you ever be open to like a column or
maybe we can like test something out and they're like,
you'll be an expert in women's golf and trends.
Speaker 2 (36:04):
Cool. So that was about two years ago.
Speaker 3 (36:07):
It's really only like six magazines I've written for them,
and I've really enjoyed it because it also forces me
to do further deeper research and educate myself on things
that I already care about that I thought I knew about,
if that makes sense, And I fell in love with
that part, and then I would post about it and
(36:28):
people were so curious, like interested or like.
Speaker 2 (36:32):
Where do I find this?
Speaker 3 (36:33):
Where I'm like, we meet this here in the United States,
Like culturally now with the amount of women that are
not that are like on their fringe golf. They're not
like hardcore in the industry or players, or like business
women or young girls that are getting together, like all
these communities of girls, like there's nothing for them. So
I waited a year, really thought about it, pitched the owner,
(36:55):
which she was already planning to do it, because I
was like, I'm either going to figure out how to
do this or we're going to do it together.
Speaker 2 (37:01):
Yeah, tell me what to do because I don't know
how to build a magazine.
Speaker 3 (37:05):
One of the most challenging things I've ever done in
my life, and I cannot wait to talk about that.
Once this first issue publishes, you need to get it out.
It's a little delayed. Such are all launches. Okay, yeah
that's true.
Speaker 2 (37:16):
But we're almost there.
Speaker 3 (37:18):
And I'm so proud of myself and this very small
team and the people involved, and like we got incredible
contributors and highlighting incredible people and really amazing sponsors or
did believe in me and building this, and I can't
wait to see it come to life.
Speaker 2 (37:34):
It is digital and print.
Speaker 3 (37:36):
I think I'm going to get some heat for sure,
maybe from some competitors, but I don't believe that there
are any competitors. So I think at the end of
the day, I'm just trying to create something that I
can leave behind, whether that's your bank account, whether that
is something that will carry on for girls and women.
Speaker 2 (37:55):
I think it's really cool.
Speaker 1 (37:56):
And anytime you get heat for something, you probably do
doing something right, is true?
Speaker 2 (38:00):
You haters or you're not doing anything. Honestly, you're not
doing anything period.
Speaker 3 (38:05):
Well, it's like you need to believe in yourself and
what you do so much because nobody else is right.
Speaker 2 (38:14):
I don't care who is in your circle.
Speaker 3 (38:16):
Only you are gonna believe in it as much and
you gotta keep like sick with that, you know.
Speaker 2 (38:22):
Or you're gonna you're not able to do it. Period.
Speaker 1 (38:24):
I can attest to that you're a true testament of
basically fighting the odds.
Speaker 2 (38:29):
And we are now winding down. But where can everyone
find you? LinkedIn LinkedIn, LinkedIn, dot Com backslash Jess McAllister,
j S. S M C A L I C E R.
Speaker 3 (38:41):
Once you and anyone out please and then Instagram is
three S's Jess McAllister and my company Catalyst nine Catalyst
nine dot co and then Women's Golf Magazine will.
Speaker 2 (38:51):
Soon be dot com. It's dot com dot au right.
Speaker 3 (38:53):
Now, and then we do have a very small but
fast growing Instagram.
Speaker 2 (38:58):
I love that. Jes, thank you so much for joining
the party. Thank you. That was a lot of fun.
Speaker 1 (39:06):
Welcome to the Party with Tisha Allen is an Iheartwoman's
sports production in partnership with Deep Blue Sports Entertainment. I'm
your host, Tisha Allen, Christina Everett is our executive producer,
and Jennifer Bassett is our producer. Sound mixing and mastering
by Mary Doo. Special thanks to Jesse Katz at iHeart
and to Jess McCallister and the teams at GERSH and
Catalyst nine. Listen to Welcome to the Party with Tisha
(39:28):
Allen on the iHeartRadio app, Apple Podcasts, or wherever you
get your podcasts.
Host
Tisha Alyn
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