February 26, 2025 • 38 mins
Zoe's getting organized with The Home Edit queens and OGs of the organization world, Joanna Teplin and Clear Shearer. They're sharing the interesting journey of building their business, tips on organizing and what trends to avoid, and what it's like hosting “Extreme Makeover: Home Edition.”
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Episode Transcript
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Speaker 1 (00:03):
You are listening to What in the Winkler and iHeartRadio podcast. Hi,
welcome back to another episode of What in the Winkler. Today,
I have two very special guests who together created a
company called The Home Edit. Joanna Teplin is an American entrepreneur,
co founder of the home organization company The Home Edit,
co host of the Netflix series Get Organized with the
(00:24):
Home Edit, and co host of ABC's Extreme Makeover Home Edition.
She's also a best selling author. Clia Sharer is an
American entrepreneur, co founder of the home organization company The
Home Edit, co host of the Netflix series Get Organized
with the Home Edit, and co host of ABC's Extreme
Makeover Home Edition. Cleia is also a New York Times
(00:46):
best selling author and a breast cancer survivor. The Home
Edit was founded in twenty fifteen by Joanna and Clia,
and their goal was to reinvent traditional organizing and merge
it with design, and it is become the biggest global
home and lifestyle company with a social media following of
over nine point eight million people. Well, thank you guys
(01:08):
so much for doing this.
Speaker 2 (01:09):
Of course, this is so fun.
Speaker 1 (01:11):
I'm so grateful, and you know, I remember when you
guys first started, and you guys are like the og
chic organizers and you made it a thing like it
didn't exist. It really didn't. It's really amazing.
Speaker 2 (01:25):
Joanna and I have been reflecting a lot because this
is our ten year anniversary. So the home edit was
we started the home at in August of two thousand
and five andine and a half years almost of the day.
Oh sorry, twenty fifteen, I said, two thousand and five,
and I was like, the math is not mathing.
Speaker 1 (01:39):
I was like, wow, but like I don't know.
Speaker 2 (01:42):
Five, no, no, twenty fifteen, I meant to say, and
you know, when we first started, their organizing has been
around forever. You know, Yeah, organizing is like something that
I'm sure cave men did and like it's a very
old important Yeah, yeah it is. But the way things
were being organized was super. First of all, I didn't
(02:06):
really think that necessarily the way people were doing it
had systems that were going to stick for a long term,
because it felt very like tape together, glued together, you know,
like sometimes people would use bin, sometimes they wouldn't, or
they'd use a bunch of different things or found objects
and all sorts of stuff, and the organizing playing field
was all over the place, absolutely all over the place.
(02:28):
But one thing I realized for sure is that no
one was attempting to make organizing pinterest worthy instagram worthy.
It was definitely about utility and function, which is fair
that that is the purpose of organization. But I really
felt like we had an opportunity. I went to Parsons
(02:48):
School Design in New York. I have a long marketing
and social media background, and I was like, this is
our chance to actually do something different and bring a
new lens to the organizing world, make something really aesthetically pleasing,
you know, and kind of have a signature, Like why
don't we be why don't we do projects that really
(03:10):
are so clearly the home edit that when people see
them they automatically know you know them.
Speaker 1 (03:15):
Yeah, Like now it's like the pantry is somewhere you
want to visit because it's the home edit.
Speaker 2 (03:20):
It's valination. Yeah, it's destination. And you know, I really
wanted like a signature. Look. I wanted a signature. Look.
I wanted to be able to use social media because
no one else was doing it, and I wanted Joanna
would laugh at me. But I was like up all
night thinking about like how we could have a labeling
system that wasn't just like the p touch you know.
So those those were kind of our ideas going into it.
(03:42):
And of course everything had to be rooted in very
very very smart solutions and systems. But we always believe
that anything smart can be beautiful. You start with smart,
and you can make anything beautiful, and we really did.
That was our hallmark. And I think that because of that,
we kind of transformed the organizing industry as a whole
(04:04):
into something much more, something that people want to do
for their life's work, that they are excited about. And
I think that people see so much opportunity in organizing
just you know, it's it's weird. It's like we didn't
start the world of organizing, but we started this chapter
of it, which I think is really kind.
Speaker 1 (04:24):
Of one hundred. Yeah, it's become like it's kind of
like a it's like a household name, which is so
incredible and maybe true, but I mean all the households
I know, do you guys, So how did you meet?
Like how did this? I didn't realize that you guys
both lived in Nashville and that's where you met.
Speaker 2 (04:45):
Yeah, So I didn't realize that. So I moved from
LA to Nashville in twenty fifteen and Joanna had moved
the year prior. And when I got here, I was
like because I moved for John's job. And I was like, well,
I don't what am I going to do? Like, what
in the world am I going to do? And I
started thinking about all the things that I have done previously.
(05:08):
I used to edit out consigners clothes for a top
consignment website and I did that for years before moving here.
I kind of helped start the company and before moving here,
and I was like, you know, what I really loved
is working with clients and editing things with them, like
(05:30):
putting things back together, really making smart choices, holding their hand,
like it was a real skill set of mine. And
I thought I could start an organizing company and do that.
I've always been a psychopath. I mean, like I you know,
I I'll attest to that.
Speaker 3 (05:44):
My husband would like always walk into the living room
and I was just surrounded by rainbow piles of books,
you know, and people are like what And people have
always said to me that I should do that, but
I never took it seriously because I don't know.
Speaker 2 (05:56):
I just I've always worked for a company, and I've
I've never thought about having a career of my own.
So we're in Nashville and I meet a friend on
Instagram because that's what adult humans do when you need
when you move to a brand new city and know
zero people. Yeah, So I went to lunch with her
and I told her about my idea of starting an
(06:16):
organizing company, and she said, you're not gonna believe this.
But my other really good friend, Joanna, who also moved
from California. Joanna moved from San Francisco, had an organizing
business in San Francisco wants to restart one in Nashville.
And I was like, oh my god, this is if
anything's ever been meant to be, this is it. So
Leah pitched the same thing to Joanna, and Joanna was like, no,
(06:39):
I am not interested at all. I don't need a friend.
I definitely don't need a business partner and I'm good. Yeah.
So I was like okay. So I literally had to
pressure her into having just lunch with me and forget
about business partner. I was like, literally, I was like this.
We both moved to Nashville for our husband's job. We
both moved from California. You have kids the exact same
(07:02):
ages as my kids were Jewish, Like, let's do this.
And I even was like I have a Stella and Sutton,
you have a Miles in Marlow. Like it was really
hard selling it, and so we ended up going to lunch.
And when I tell you this, I am not joking.
Instantly instantly sat down. We did not bother with like,
(07:24):
so what'd you do last week? We were like, what
are your strengths and weaknesses? What are your skills or anything?
With not one minute wasted, not one minute, And we
turned into a four hour lunch and we got up
as business partners. And we never asked, by the way,
we never liked so are we doing this? We just
just went into it.
Speaker 1 (07:42):
And now you guys like, are like family basically?
Speaker 2 (07:44):
Oh yeah, not even basically, right. I think I think
there's something about like, you know, like when you live
with someone for so long, you have like some kind
of common interest that even though it's not legal, what
is that called common law? Common law?
Speaker 1 (07:58):
Commond?
Speaker 2 (07:59):
I feel like Joanna and I just the amount of
bank accounts that we share, I think it just makes
us common law married. Like I think that that's I
think in some countries that is possible.
Speaker 3 (08:08):
Yeah, I mean we talk a billion times a day.
We see each other every day. We were together NonStop,
and if we're not together, we're on we're communicating some
in some form oft.
Speaker 1 (08:19):
But that's so rare that you guys are business partners
but also like genuinely really love each other.
Speaker 2 (08:25):
And you know, it started as famously on the Today
Show once they were like, what's the secret to like
your success? And Joanna was like, well, it's that we're
never friends and.
Speaker 3 (08:38):
This is so big news to me. But we've just
never been friends. Yeah, She's like she's like, well, we've
just never been friends. I was like, okay, that's amazing.
Speaker 2 (08:47):
But Joanna meant that when we met and went into business,
we weren't friends first, so we had nothing to lose.
Our friendship was built on like the backs of like
really intense time together and really understanding each other, being
(09:08):
able to honestly share a brain and speak for each
other at this point, like it's so so deep. I mean,
we're we're like an appendage, you know, like yeah, and
that and that grew because of our you know, shared
work ethic, the way we are as moms, the way
we are friends to people, you know, what we give
(09:28):
to people, the way we see friendship. All of that
came as a result of the business. It didn't actually
start as like the foundation of right.
Speaker 1 (09:39):
So you were your business was always kind of in
the forefront. So it was like you guys were building
something together and then you grew as human beings together.
Speaker 3 (09:47):
That's exactly right. They grew the same speed, which was crazy.
It was a fast speed for both things, but they
grew at the same speed.
Speaker 1 (09:55):
I don't have the same you know, crazy successful company,
but we do have a nonprofit and else. And she
was just on my on the podcast and we were
saying we were not friends like we met and yeah,
and sometimes that's even easy. I mean, now we've become like,
you know, I I love her and we talk and
she's an important person in my life. But when you're
when you have the common goal, and then you're not
(10:15):
always like, well maybe she wouldn't like this or I
know this about her. You're just kind of like, your
focus is this is the company, and we both.
Speaker 2 (10:23):
And I think the reason why it worked is, well,
there are a million reasons, but I think the main
reason why it worked is because Joanna and I got
locked in and we were like, this is our goal
and we both felt the exact same desire to achieve
it in the exact same ways. You know, we were.
We were so well partnered that to this day people
(10:44):
ask us if we fight. To be honest, we don't.
We've had like literally two actual fights in ten years,
and fights over the business, I want to say almost zero. Yeah,
we just right when it comes to something small one time.
Speaker 3 (11:01):
Ziplock Storage, but like we were like, your idea is
really stupid, like don't do that, you know.
Speaker 2 (11:07):
Like but never anything of consequence, like like do you
want to sell the company? Yes? Today, and like yeah,
is this the right buyer? One hundred percent? Yes. We
don't disagree on anything big. We've never not even fight.
We've never had a different opinion about which is crazy,
Like it it's like you guys were meant to meet.
Speaker 3 (11:28):
Yeah, yeah, it's just been it's just been crazy and
you know, and now and I think the friendship is
ultimately what fueled the success because we were because we
became such good friends, we could be together every single second.
Speaker 2 (11:39):
And because we could be to together every.
Speaker 3 (11:41):
Second, we could capitalize on all that time and energy
put together.
Speaker 2 (11:53):
So the other day we were going on a trip,
I don't remember which work trip, and our flight was
at five or something and I was like, by John,
I'm going to go have lunch with Joanna And he
was like, you're gonna have lunch with Joanna. You're about
to see her at the airport and I was like, yeah,
Like what where am I going to eat? Then I
have to eat? Like what? Like we don't we do
(12:17):
not separate And I know, crazy, but that's.
Speaker 1 (12:21):
So amazing to like be in it with somebody that
you feel like you can completely trust. I think because
you know, from the outside looking in it, it's been
ten years, so it's been a long time, but it
it became like sort of like the gold standard of
how people should organize their homes or what it, you know,
And so I think it's it's so amazing that you
(12:45):
guys feel so because sometimes with success can come differences
of opinion or different ideas of where it should go,
and you guys can sort of like have each other's backs,
which I think is like the most important thing and
why it's so successful.
Speaker 2 (13:00):
It's it truly, I mean, our friendship is what led
to everything. It's what allowed us, first of all, to
work twenty four hours a day and go on work
trips for two to three weeks at a time and
just work so efficiently, never get sick of each other.
Also somehow have the best time. You know, It's like
(13:21):
it allowed us to do everything and because God, what
imagine how much that could hold you back?
Speaker 1 (13:26):
It doesn't feel lonely too, right? Yeah?
Speaker 2 (13:28):
Absolutely?
Speaker 3 (13:29):
I think the key is is accepting the person who
they are and not trying to change who they are,
and really accepting, not just saying I accept.
Speaker 2 (13:36):
Who you are, but really doing that. And so how
do you do?
Speaker 1 (13:40):
How did you know?
Speaker 2 (13:41):
How?
Speaker 1 (13:41):
Like? Are you just like an elevated person?
Speaker 2 (13:43):
I don't under know, I'm not. Let me tell you.
I'm so flawed. We're both she's so flu seems like
very very flawed, both of us.
Speaker 3 (13:51):
But I think you just decide that the friendship is
the most important thing, and like your relationship with your spouse,
it's like the answer it becomes binary. Are you to
get divorced or are you going to work through this
if you're not planning, if you're going to be friends
the rest of your life, or you're not going to
get divorced, then what's the point?
Speaker 2 (14:06):
And like.
Speaker 3 (14:09):
Do you just have to accept the person that this is,
this is who you married and these are their limitations,
And like Joanna and.
Speaker 2 (14:14):
I also were efficient people, like we don't have time
for this, right, right, we do not have time truly
when I say, I think our absolute biggest fight, which
honestly it was like a case of hurt feelings. It
was like so stupid at the end of the day,
but it lasted over night, which was we're staying at
(14:35):
a hotel, so like the second we left our hotel rooms,
we had to like stand there and like cry and
get over it. And you do, just get over it
because like what do you Okay, your feelings are hurt.
You had your moment to have your feelings hurt. Now
brush it off and let's like at the end of
the day, what's the goal here?
Speaker 3 (14:54):
So right again, are you getting divorced? Are you not
going to be friends? And if the answers noted that,
then what are we doing? Like let's figure this out.
Speaker 1 (15:00):
Like what's this is a waste of our time.
Speaker 2 (15:01):
Absolutely, and it's also helpful. Joan and I always say
to remember with anyone with your family, with your husband,
with your best friends. At the end of the day,
no one meant any harm, like right, right, No one's
set out to your feelings for you. There was no
talentent right right. Knowing that, it's a lot easier to
(15:23):
just be like enough, like.
Speaker 1 (15:25):
You guys give each other like tremendous amounts of grace.
It sounds like I have to because I mean, that's.
Speaker 3 (15:30):
No mal intent, and you know, you have to accept
the person with her flaws. I have a lot of them,
and as clearly can probably list them off on all
of her fingers toes and counting yours and mine too.
Speaker 2 (15:39):
But you know I have a lot, so my fingers
are tied up. I have a lot for myself.
Speaker 3 (15:44):
But like I have to exercise, I get really tired,
and I can't go out to dinner with her and
other people in cities. Clea needs to get sleep in
the morning, so she needs to sleep the maximum amount.
Like you know the person so well, so you're just like, okay,
we're not going to take an early flight. Clea's not
good on an early flight, so that's just out like
you just you know the person's like where they are,
where they're going to meet you and where they're not
(16:05):
going to be able to and you don't get stuck in.
Speaker 2 (16:07):
You don't get sucked into.
Speaker 1 (16:08):
The I just figured out your next your next your
next venture is like a marriage book, a book on
marriage and relationships that is like brilliant. I can't even
I mean, just like that, you're gonna even most people
cannot do that, Like you know that this is rare,
right it is.
Speaker 2 (16:26):
It's the efficiency. I mean, it's it's the efficiency.
Speaker 3 (16:28):
Though we're both hate inefficiencies, which is basically how we
ended up in organizing and to get into the muck
and the mire with with an argument is not efficient, right,
and it sucks and everything actually when and I also.
Speaker 2 (16:42):
Have we have a lot of like kind of unspoken mantras,
like things that we just know intuitively from us, like
our dedication and our work ethic is extremely important to us.
We never even had to discuss it as we were
building our business. It was like this is who we are,
and we're we're yes people, we want to like move
the conversation forward. Always were in the moment like let's
(17:03):
do this now kind of people and all of the
stuff anything I happen to do with fighting is the past,
you know what I mean, like it's it does not
move you forward. And our lives for the last ten
years have been a resounding yes to move forward and
like who cares about Beau?
Speaker 1 (17:21):
Has there been a moment on this journey where you
guys like have been like, Holy, how did I get here?
Speaker 2 (17:26):
Like you know, yeah, I would say like once every
three weeks or something all the time we're like what
what what was the biggest Holy? Uh? Well, the first
biggest one was Gwyneth Paltrow. That was a big one. Yeah,
that was I mean, I'm like, what, like what, like what?
(17:48):
I just DMed her? She's followed us, and so I
was like, hi, yeah, I offered to We were like, well,
come organize your house if you want. And she wrote
back and she was like, how lucky am I? And
We're like, so she's letting us in. She's letting us in? No,
and I yes, I mean we are so lucky.
Speaker 3 (18:10):
Like we've been on such an incredible journey and we've
met so many interesting, inspiring people along the way, and
that is what is continued to also propel us.
Speaker 1 (18:19):
You know, I'm obsessed with your new show.
Speaker 2 (18:21):
Oh oh, thank you it's so good.
Speaker 1 (18:25):
Oh becom so invested in the families.
Speaker 2 (18:28):
Oh, I trust us. We to talk about inspiring. I mean,
my god, these families are so inspiring.
Speaker 1 (18:36):
And do you get to like, do you keep in
touch with them?
Speaker 2 (18:39):
A lot of them? Yes, they there are a lot
of innermediaries who have like no one will give us
a phone number, you know, probably for the best. We
have a few early ones that did. So we mostly
keep in touch like online and d ms and stuff
like that. But yeah, I just all each one of
(19:01):
them touched us so deeply change it really is is
it was a life changing experience and I you know,
these these families absolutely change like my heart, all of them.
Speaker 1 (19:16):
So and do you guys have so you guys both
have kids? How old are your kids?
Speaker 3 (19:20):
Well, Elliott season, So we literally have the kids all
born within the same couple of months.
Speaker 2 (19:27):
And which is helpful, so we can just knock out Birthdaysay,
we just go fish.
Speaker 1 (19:31):
Do they go to the same school.
Speaker 2 (19:34):
Our daughters do? Yeah? I forgot. Marlow just went to
Stellar School. Stella School. She goes to an all girls
school that starts in the fifth grade. And Marlow just
went in the fifth grade. But Stella is going to
be fourteen in March, Miles is going to be fourteen
in April, and I have Sutton who's going to be
eleven in April, and Marlowe who just turned April. So
(19:56):
we have the exact same ages, almost the exact same months,
and in fact, Miles and Sutton have the same birthday.
We never really like talk about that very much like your.
Speaker 1 (20:06):
Husbands like each other.
Speaker 3 (20:08):
Yeah, yeah, they got for walks all the time. I
get more super close. So yeah, it's I mean, it's great.
It's like it's like families, like my brother in law,
you know, mutual best friend Leah who introduced us. Leah
is still very much our best friend.
Speaker 2 (20:25):
She's our third arm.
Speaker 1 (20:27):
And does she work with you guys?
Speaker 2 (20:29):
No, she would kill us both and we would kill her. Yeah,
it's not meant to be like. No, we love her deeply,
but she's not she's not on the same as us
or ever could work with us a day in her life. Never. Never,
We may kill us. I don't even know who she
killed first, but she would killed both of us.
Speaker 1 (20:45):
She'd kill us, we'd kill her, but she literally it
was her idea.
Speaker 2 (20:48):
I mean, she connected you guys did and she's you
know what, very fend take her to dinner, but like
that is she is not fit, she is not we
have We've just worked total differently. She's also like an
independent designer, like a graphic designer, Like, yeah.
Speaker 3 (21:03):
She's extraordinarily talented and we heard it equally, but she
would we would all three like it just would not work.
Speaker 2 (21:10):
It's so crazy how that is. Though. It's like Joanna
and me being able to work so closely together and
have our lives so close together is like almost not advisable.
Speaker 1 (21:25):
It's crazy. But my best friend Annie we met. Have
you do you guys follow her? Do you followed this
oak house?
Speaker 2 (21:31):
No? No?
Speaker 1 (21:32):
What called? Oh my gosh. Her name is Annie and
we met the first day of ninth grade and she
has this huge Instagram account called this oak House Nie.
She remodeled this house and she has the best taste ever. Okay,
and you guys would love it.
Speaker 3 (21:49):
Yeah, Annie Meyershier, I remember, I mean back in the day,
like yeah, in my fashion magazine world and.
Speaker 1 (21:56):
Yeah that's what she did. Yeah, but so I she's
the only person like that we can be because I
am somebody that needs a lot of like quiet time. Yeah,
me too, even though I have like three kids in
my house. Is I swear to god, people walk past
my house and they probably hear like they're probably like
what happens in there?
Speaker 2 (22:18):
Screaming?
Speaker 1 (22:19):
Like windows breaking, But like she's the only person that
I can just be with uninterrupted for you know, days
or hours, and like we can just it's like we
can read each what we're each needing in that moment.
And it sounds like that's what you guys have. And
she's been my friend since we were thirteen years old
(22:39):
and we're forty four, So that's amazing that you guys.
It's like whenever you find it, it's just the best
thing in the world, you know.
Speaker 2 (22:46):
I was just about saying I said it best.
Speaker 3 (22:49):
She was like one time she was like I just
need like like I need a minute to like decompress,
like we were in New York or something.
Speaker 2 (22:56):
She's like, I just like I can't do it. And
I was like, okay, so do am I supposed to
be around? Or am I not supposed to be around?
She was like, you don't count and I was like, amazing,
and not counting is like the best compliment. It's the
best comment. Basically, Basically we've never been friends and I
don't count. Are the two things that the two things
that mean the most.
Speaker 3 (23:16):
Yeah, but I want to have friends that don't count
because it's basically like being alone, but in the.
Speaker 2 (23:22):
In the best way.
Speaker 1 (23:23):
Yeah, Like it's the coziest.
Speaker 2 (23:26):
I think it's nice to have a friend around that.
Like if you wanted to read a book, like you
actually could, like you don't have to talk. No, but
I've tried that before. I never read the book.
Speaker 1 (23:36):
I always.
Speaker 2 (23:39):
Is it hard to on your phone or something? You
know what I mean? Like you don't have to just
be entertaining someone totally.
Speaker 1 (23:45):
And do you guys? You guys have to travel a
lot for work. Is that hard?
Speaker 2 (23:50):
It's just part of our life for the last tie years.
I love it. I mean, I like the balance. Let
me say that. I think that, you know, being home
is such an amazing thing to be able to obviously
be with the kids and like have that normalcy.
Speaker 1 (24:05):
Yeah, of course, but it.
Speaker 2 (24:06):
Needs to be peppered in for me with travel and
exciting things. That's just like who I am as a person.
I'm not like a home body who can just you know,
be within my four walls. Yeah, so you know, I
I like to say, you know after you know, obviously
I was born and raised in LA, but I went
to college in New York City, and I feel like
(24:27):
I was crate trained in New York, which was like
maybe like a hazard for me because now I'm just
like I, you know, I need to I need activity,
I need to be able to do things. I need
to like get out. Even just going back to La
is enough for me. You know, I don't need to
travel the world all the time, but it's like I
just I need that I need.
Speaker 1 (24:47):
Do you guys miss La at all?
Speaker 2 (24:49):
Uh? I mean La is like my absolute heart and soul.
I miss it so much. I'm so fortunate though that
we have a house there so that I can actually
be there alone. I my dream, and I think it's
actually maybe coming to fruition. This summer is to spend
like most of the summer in La. Last summer we
(25:10):
were filming, so we weren't able to do that, and
things have always come up that we weren't able to
do this or weren't able to do that. And so
this year, I think in July we're going to be
in La. And then I just talked John into like
a week trip to Tahoe, which I'm so excited about.
Speaker 1 (25:27):
Amazing summer.
Speaker 2 (25:30):
I used to go as a kid all the time,
and I just had that I don't know, like longing
for it, like I haven't been in so long, and
I just feel like California in the summer. That's why
I love the summer. Like Joanna hates the summer because
she grew up in the South where the summers are.
It's horrendous.
Speaker 1 (25:50):
Commodity and the humidity.
Speaker 2 (25:52):
Summer LA and the summer is amazing.
Speaker 3 (25:54):
Yeah it's hot, but like it's a dry heat and
in the shape's lovelier when the night goes down and
that's like so hot all day.
Speaker 1 (26:02):
Right, it's so.
Speaker 2 (26:03):
Different in La.
Speaker 1 (26:04):
I've never been to Nashville.
Speaker 2 (26:05):
Oh you shoulda come, but you know, if you're gonna come,
you need to tell us when it has to be
during the fall or spring, and I create a visit
for you.
Speaker 1 (26:14):
I'm excited. I want to eat all the food there.
Speaker 2 (26:17):
I feel like the food is great as long as
you don't need sushi. But you are you live in La,
so you don't need to worry about sushi. Actually, we
have a couple incredible there's an omakase sushi place that
opened up here called Sushi Bar.
Speaker 1 (26:31):
I don't know if you have been.
Speaker 2 (26:32):
They have one in like Monacito and what like. They're
amazing and it's like a two hour omakase experience and
it's the best sushi I've ever had in my entire life.
So we do have those places, but not like a hey,
you want to like pop to the corner and get.
Speaker 1 (26:49):
Right right right, And I think that like a lot
of people, a lot of families from La moved there
after COVID, so you guys see like it must be it's.
Speaker 3 (27:00):
In La light.
Speaker 2 (27:02):
I mean, it is so much of Californa. Honestly, half
of my friends are from Lay, California. So really funny,
a lot of people moved here.
Speaker 1 (27:19):
What are What's next for you guys, Like what would
be like the ultimate dream? Now? I mean, you guys
are already best on the New York Times bestsellers list.
Speaker 2 (27:27):
You have shows three times, not the three times?
Speaker 1 (27:33):
What would be next? Like, what would be your dream ideal?
Next chapter? Well, we're next adventure.
Speaker 2 (27:40):
We're doing a few things right now that I'm really loving.
I think first of all, we have started putting out
kids books It's one of the most asked about things,
is like, is it even worth getting organized if I
have kids? And so we have put out everything from
board books. We have another board book coming out so
that right when they're in their infancy they can be
(28:02):
learning about color sorting and the illustrations are it's so cute.
Speaker 1 (28:06):
The kids books are so I need to get some.
I mean that's like exactly, we'll send them to you.
Speaker 2 (28:12):
They are and then so cute. And then there's younger.
There's a picture book kind of like a Berenstein Bears
style book, you know, with like the pictures and the text,
but it's like more to read along. And that's called
The Rainbow Cleanup. And it's a little Baby Cleia and
baby Joanna having a slumber party and Joanna's a slob
and Clia little baby Cleia, she's name I think Mia
(28:37):
in this yeah, little little Baby Mia is like the
first few pages we just were laughing because MIA's face
is like like horrified, horrified, horrified by Joanna's room handa. Hannah,
I know, I'm just saying for the purposes, so everyone Hannah, Yeahana.
And then but it's so cute. Character comes to life
(29:00):
and it's like very magical and so cute and the
pictures are amazing. And then we have a teen book
and that's where you should start handing these things up
to your kids, because the team book is really all
about now. It's what we're all dealing with.
Speaker 1 (29:15):
And I can't. I walk by my son's room and
I'm literally like, who's going to pick that up for you?
Speaker 2 (29:22):
Like what is that?
Speaker 1 (29:23):
Like what is happening?
Speaker 2 (29:24):
They all of like raccoons. It is so unbelievable, just unbelievable.
Speaker 1 (29:29):
Right.
Speaker 3 (29:30):
The other the other thing that we're right now working
on is we just launched an app last week called
The Organizing Society and it is a place for.
Speaker 2 (29:40):
Organizers called the Home edit. The community is the Organizing Society,
that's right, okay, And it's.
Speaker 3 (29:46):
A place for professional organizers or organizing enthusiasts to come
together and have a community take. We have little like
motivation Mondays and Tip Tuesdays and all.
Speaker 2 (29:57):
These content hub. It's a content hub of videos, every
day tutorials, folding tutorials, things like that. There's like a
theme every week. There's Q and as with us, there's
you know, everyone can get on there. And there's something
called a helpline where organizers can get on there and
talk to them each other, talk to our professional organizers,
(30:19):
ask questions things like, hey, I'm working on a pantry
this week, and these are the measurements. It really is
being tough to figure things out. And it's it's a
hub really for organizers who are organizing enthusiasts to really
have community, have connection, learn a lot, you know, kind
of all our all of our tips and tricks they
(30:41):
can get access to and access to us and access
to our organizers. And I think that at this point,
you know, we've we've organized for a million people and
when our Netflix show came out, it launched ten million
organizing companies, truly, and so now we're like, you know what,
We're all this. There's a huge community out there, and
(31:03):
let's try and like, you know, bring things together. We're
still I think, you know, I don't say this in
a braggadocious way. I really believe it. I think we're
still considered the gold standard of organizing. And I think
that we can create a community of like minded people
who can.
Speaker 3 (31:20):
Take our learnings and tips and tricks and go out
and really like build their own businesses.
Speaker 1 (31:25):
You know, is it ever hard seeing somebody sort of
like take your idea or you're just.
Speaker 3 (31:31):
Like are because you know, we launched books and shows
and we literally showed everyone how to do it and
right you know in the beginning of yeah, because you're like, wow,
we put so much thought and effort into that.
Speaker 1 (31:43):
Yeah, it's like something you're so I mean, it's it's
like you're it's like another child.
Speaker 2 (31:46):
Yeah.
Speaker 3 (31:47):
People would literally take our photos and just try and
absolute copy them.
Speaker 2 (31:52):
Yeah, okay, that people would. You know, my handwriting was
and still is our labeling font. Yeah, and we turned
it into a font. But forever, for years, I hand
labeled everything, myself everything, and you know, people trying to
even copy my handwriting. I was like, gosh, you know,
this took a lot of thought for us.
Speaker 1 (32:12):
To come out with, and you worked really hard on
being friends for this.
Speaker 2 (32:17):
Yes, but but you know what, Joanne is exactly right,
Like as the years went by, once Netflix came.
Speaker 1 (32:22):
Out, right, you guys were like, it's it's it is and.
Speaker 2 (32:25):
You know, we've written books about how to do it
at this.
Speaker 1 (32:28):
Point, so it's flattering, I'm sure, you know, because it's.
Speaker 3 (32:31):
Great and honestly, if we can help all these it's
usually women that start these businesses, these successful you know,
be successful entrepreneurs in their own area. Amazing, Like that's amazing.
So I was so happy to contribute to the future
of all these other businesses.
Speaker 1 (32:48):
Is there one organization trend that you're like, we're over it?
Speaker 2 (32:52):
Chalkboard labels? Okay, too fast, say that too fast? Say
that that trend? To me is what, like it's like
that was like nine years ago, Like, let's not do
chalkboard anymore.
Speaker 3 (33:07):
Right, But Joanna, would you have one that you know,
I would say that wasn't even on my radar because
we'd moved on from it so fast, but long ago, Yeah, yeah,
I think. And just making sure that the systems are
going to work, you know, a trend like not organizing
for the here and now, for like a snapshot in time,
but like making sure that the systems that you set
into place actually are at long lasting systems. Right.
Speaker 2 (33:30):
That's why I'm actually I'm so proud of our systems
and so proud of what we create because I could
go back to the earliest project, like one of the
first projects ever and be really proud of it, Like
I don't think we dabbled in trends.
Speaker 1 (33:43):
You know you guys right, well you honestly you made
the trends.
Speaker 2 (33:46):
Well, we tried to forge our own part, right, you know,
and so we still stand by and believe. I mean,
I could flip my phone back ten years and I'd
be like that, okay, girl, like that project look good.
You know, I don't think that we really got into that.
Speaker 3 (34:02):
But chalkboard labels specifically, yeah, we're done with the chalk
bread They were just so like and.
Speaker 2 (34:11):
No offensive hobby lobby, but like they were so you
know with like the little shape, the little clothes pin,
and you know, I was just like, we're moving on,
We're moving on, We're moving.
Speaker 1 (34:22):
There's like now there's like all these like TikTok accounts
where they like it's almost like the most relaxing thing
where they'll just like organize their.
Speaker 2 (34:29):
Fridge ASMR yes have you. Oh, we we have a
whole channel built on our our TikTok is like ASMR
fridge Central. So it's crazy do like re stalking videos
where it's just like even just putting things in a bin.
It's like yeah, yeah, everyone is gets very very it's.
Speaker 1 (34:51):
Just like it's the most it's like you'd sometimes like
I just started to figure out TikTok, but I'll be
like I'll come to offway through and be like, why
am I watching this crock pot recipe in the middle
of like Florida, Like what where where? Where's where's the
day gone? Yeah?
Speaker 2 (35:08):
That is TikTok though, I mean, yeah, tikcock. So when
it got banned for twenty four hours, my daughter, who
is obviously obsessed with TikTok, yeah, she was like and
then it got reinstated so fast, and she was like,
you know, I thought I'd be so sad when TikTok
went down, but now it's back, and I was just
kind of like looking forward to doing something with my life,
(35:32):
like could we still work on that? Yeah, let's still
let's how to do something.
Speaker 1 (35:39):
With our lives.
Speaker 2 (35:39):
Oh my gosh, Yez said, that's so funny.
Speaker 1 (35:42):
Yeah, you guys, thank you so much for talking with me.
I'm so grateful. This was so great and I'm so.
Speaker 2 (35:48):
Excited for this app. So it just launched last week. Yeah,
it just if you send me the home edit, it's there.
I think the Organizing Society it might also be there too.
Speaker 1 (35:57):
I'll be getting my my my teenager.
Speaker 2 (35:59):
You're book, we will send one to you.
Speaker 1 (36:02):
We will say it is Yeah, I mean I it's
like that part of that brain, the executive functioning part
is just like for all kids. I think it's such
an important and to that have agency over their room.
Speaker 2 (36:15):
Totally, you know, and the stuff we talk about, yeah,
fun with it. You know, like we have stuff in
the book for like creating a content corner or do
you know. It's like things that you know, sports and
all that kind of stuff that needs so much organization.
You know, it runs the gamut, but it allows them
to tap into the areas of their life that are
important to them and then make it fun. And if
(36:36):
they're really proud of something, if they love it, they're
going to keep it up. Yeah, or well you're not true,
I'm just kidding.
Speaker 1 (36:42):
Or I'll just like you take away whatever, yeah exactly,
or we'll just put a system in place where they get.
Speaker 2 (36:49):
Something taken away and I'm just kidding exactly.
Speaker 1 (36:51):
Thank you guys, so much, Thank you, Thank you. When
you come to LA please, let's get to say we
need to get lunch.
Speaker 2 (36:58):
We go with like, let's do it.
Speaker 1 (37:01):
Yeah, I will not be dinner. It will be lunch,
don't worry.
Speaker 2 (37:04):
Oh, that's okay, that's okay. I make exceptions for dinner.
She's also okay for five pm dinner, Like, yeah, is
usually okay to listen.
Speaker 1 (37:12):
Rob and I are going on a date on Saturday,
and I was like, please make it at six pm
and we will sit at the bar.
Speaker 2 (37:18):
Yeah, so it could be bye. Yeah, it is, yeah,
late six, it is.
Speaker 1 (37:24):
It is, but Jules has a game, so I don't
want to miss it, so I'll do six. But if
someone's like, let's have dinner at nine, I'm like, I'm
I don't know. Eight eight also like seven also is upsetting.
Speaker 2 (37:38):
Yeah, I want to be back in my bed, yes,
Like why are we delaying? Like hanging out? You know
what I mean? Like, why are we I'm on the
couch to watch it.
Speaker 1 (37:46):
Yeah, just like to sit down. Then I'll have to
like I can't get back up.
Speaker 2 (37:51):
Yeah, exactly under five five or bust.
Speaker 1 (37:53):
Okay, So I'll see you at five in l at
a sushi.
Speaker 2 (37:56):
Got it? Thank you guys so much. A good one bye.
Speaker 1 (38:02):
Thank you for listening to this episode of What in
the Winkler. If you're enjoying this podcast, please tell a
friend
You are listening to What in the Winkler and iHeartRadio podcast. Hi,
welcome back to another episode of What in the Winkler. Today,
I have two very special guests who together created a
company called The Home Edit. Joanna Teplin is an American entrepreneur,
co founder of the home organization company The Home Edit,
co host of the Netflix series Get Organized with the
(00:24):
Home Edit, and co host of ABC's Extreme Makeover Home Edition.
She's also a best selling author. Clia Sharer is an
American entrepreneur, co founder of the home organization company The
Home Edit, co host of the Netflix series Get Organized
with the Home Edit, and co host of ABC's Extreme
Makeover Home Edition. Cleia is also a New York Times
(00:46):
best selling author and a breast cancer survivor. The Home
Edit was founded in twenty fifteen by Joanna and Clia,
and their goal was to reinvent traditional organizing and merge
it with design, and it is become the biggest global
home and lifestyle company with a social media following of
over nine point eight million people. Well, thank you guys
(01:08):
so much for doing this.
Speaker 2 (01:09):
Of course, this is so fun.
Speaker 1 (01:11):
I'm so grateful, and you know, I remember when you
guys first started, and you guys are like the og
chic organizers and you made it a thing like it
didn't exist. It really didn't. It's really amazing.
Speaker 2 (01:25):
Joanna and I have been reflecting a lot because this
is our ten year anniversary. So the home edit was
we started the home at in August of two thousand
and five andine and a half years almost of the day.
Oh sorry, twenty fifteen, I said, two thousand and five,
and I was like, the math is not mathing.
Speaker 1 (01:39):
I was like, wow, but like I don't know.
Speaker 2 (01:42):
Five, no, no, twenty fifteen, I meant to say, and
you know, when we first started, their organizing has been
around forever. You know, Yeah, organizing is like something that
I'm sure cave men did and like it's a very
old important Yeah, yeah it is. But the way things
were being organized was super. First of all, I didn't
(02:06):
really think that necessarily the way people were doing it
had systems that were going to stick for a long term,
because it felt very like tape together, glued together, you know,
like sometimes people would use bin, sometimes they wouldn't, or
they'd use a bunch of different things or found objects
and all sorts of stuff, and the organizing playing field
was all over the place, absolutely all over the place.
(02:28):
But one thing I realized for sure is that no
one was attempting to make organizing pinterest worthy instagram worthy.
It was definitely about utility and function, which is fair
that that is the purpose of organization. But I really
felt like we had an opportunity. I went to Parsons
(02:48):
School Design in New York. I have a long marketing
and social media background, and I was like, this is
our chance to actually do something different and bring a
new lens to the organizing world, make something really aesthetically pleasing,
you know, and kind of have a signature, Like why
don't we be why don't we do projects that really
(03:10):
are so clearly the home edit that when people see
them they automatically know you know them.
Speaker 1 (03:15):
Yeah, Like now it's like the pantry is somewhere you
want to visit because it's the home edit.
Speaker 2 (03:20):
It's valination. Yeah, it's destination. And you know, I really
wanted like a signature. Look. I wanted a signature. Look.
I wanted to be able to use social media because
no one else was doing it, and I wanted Joanna
would laugh at me. But I was like up all
night thinking about like how we could have a labeling
system that wasn't just like the p touch you know.
So those those were kind of our ideas going into it.
(03:42):
And of course everything had to be rooted in very
very very smart solutions and systems. But we always believe
that anything smart can be beautiful. You start with smart,
and you can make anything beautiful, and we really did.
That was our hallmark. And I think that because of that,
we kind of transformed the organizing industry as a whole
(04:04):
into something much more, something that people want to do
for their life's work, that they are excited about. And
I think that people see so much opportunity in organizing
just you know, it's it's weird. It's like we didn't
start the world of organizing, but we started this chapter
of it, which I think is really kind.
Speaker 1 (04:24):
Of one hundred. Yeah, it's become like it's kind of
like a it's like a household name, which is so
incredible and maybe true, but I mean all the households
I know, do you guys, So how did you meet?
Like how did this? I didn't realize that you guys
both lived in Nashville and that's where you met.
Speaker 2 (04:45):
Yeah, So I didn't realize that. So I moved from
LA to Nashville in twenty fifteen and Joanna had moved
the year prior. And when I got here, I was
like because I moved for John's job. And I was like, well,
I don't what am I going to do? Like, what
in the world am I going to do? And I
started thinking about all the things that I have done previously.
(05:08):
I used to edit out consigners clothes for a top
consignment website and I did that for years before moving here.
I kind of helped start the company and before moving here,
and I was like, you know, what I really loved
is working with clients and editing things with them, like
(05:30):
putting things back together, really making smart choices, holding their hand,
like it was a real skill set of mine. And
I thought I could start an organizing company and do that.
I've always been a psychopath. I mean, like I you know,
I I'll attest to that.
Speaker 3 (05:44):
My husband would like always walk into the living room
and I was just surrounded by rainbow piles of books,
you know, and people are like what And people have
always said to me that I should do that, but
I never took it seriously because I don't know.
Speaker 2 (05:56):
I just I've always worked for a company, and I've
I've never thought about having a career of my own.
So we're in Nashville and I meet a friend on
Instagram because that's what adult humans do when you need
when you move to a brand new city and know
zero people. Yeah, So I went to lunch with her
and I told her about my idea of starting an
(06:16):
organizing company, and she said, you're not gonna believe this.
But my other really good friend, Joanna, who also moved
from California. Joanna moved from San Francisco, had an organizing
business in San Francisco wants to restart one in Nashville.
And I was like, oh my god, this is if
anything's ever been meant to be, this is it. So
Leah pitched the same thing to Joanna, and Joanna was like, no,
(06:39):
I am not interested at all. I don't need a friend.
I definitely don't need a business partner and I'm good. Yeah.
So I was like okay. So I literally had to
pressure her into having just lunch with me and forget
about business partner. I was like, literally, I was like this.
We both moved to Nashville for our husband's job. We
both moved from California. You have kids the exact same
(07:02):
ages as my kids were Jewish, Like, let's do this.
And I even was like I have a Stella and Sutton,
you have a Miles in Marlow. Like it was really
hard selling it, and so we ended up going to lunch.
And when I tell you this, I am not joking.
Instantly instantly sat down. We did not bother with like,
(07:24):
so what'd you do last week? We were like, what
are your strengths and weaknesses? What are your skills or anything?
With not one minute wasted, not one minute, And we
turned into a four hour lunch and we got up
as business partners. And we never asked, by the way,
we never liked so are we doing this? We just
just went into it.
Speaker 1 (07:42):
And now you guys like, are like family basically?
Speaker 2 (07:44):
Oh yeah, not even basically, right. I think I think
there's something about like, you know, like when you live
with someone for so long, you have like some kind
of common interest that even though it's not legal, what
is that called common law? Common law?
Speaker 1 (07:58):
Commond?
Speaker 2 (07:59):
I feel like Joanna and I just the amount of
bank accounts that we share, I think it just makes
us common law married. Like I think that that's I
think in some countries that is possible.
Speaker 3 (08:08):
Yeah, I mean we talk a billion times a day.
We see each other every day. We were together NonStop,
and if we're not together, we're on we're communicating some
in some form oft.
Speaker 1 (08:19):
But that's so rare that you guys are business partners
but also like genuinely really love each other.
Speaker 2 (08:25):
And you know, it started as famously on the Today
Show once they were like, what's the secret to like
your success? And Joanna was like, well, it's that we're
never friends and.
Speaker 3 (08:38):
This is so big news to me. But we've just
never been friends. Yeah, She's like she's like, well, we've
just never been friends. I was like, okay, that's amazing.
Speaker 2 (08:47):
But Joanna meant that when we met and went into business,
we weren't friends first, so we had nothing to lose.
Our friendship was built on like the backs of like
really intense time together and really understanding each other, being
(09:08):
able to honestly share a brain and speak for each
other at this point, like it's so so deep. I mean,
we're we're like an appendage, you know, like yeah, and
that and that grew because of our you know, shared
work ethic, the way we are as moms, the way
we are friends to people, you know, what we give
(09:28):
to people, the way we see friendship. All of that
came as a result of the business. It didn't actually
start as like the foundation of right.
Speaker 1 (09:39):
So you were your business was always kind of in
the forefront. So it was like you guys were building
something together and then you grew as human beings together.
Speaker 3 (09:47):
That's exactly right. They grew the same speed, which was crazy.
It was a fast speed for both things, but they
grew at the same speed.
Speaker 1 (09:55):
I don't have the same you know, crazy successful company,
but we do have a nonprofit and else. And she
was just on my on the podcast and we were
saying we were not friends like we met and yeah,
and sometimes that's even easy. I mean, now we've become like,
you know, I I love her and we talk and
she's an important person in my life. But when you're
when you have the common goal, and then you're not
(10:15):
always like, well maybe she wouldn't like this or I
know this about her. You're just kind of like, your
focus is this is the company, and we both.
Speaker 2 (10:23):
And I think the reason why it worked is, well,
there are a million reasons, but I think the main
reason why it worked is because Joanna and I got
locked in and we were like, this is our goal
and we both felt the exact same desire to achieve
it in the exact same ways. You know, we were.
We were so well partnered that to this day people
(10:44):
ask us if we fight. To be honest, we don't.
We've had like literally two actual fights in ten years,
and fights over the business, I want to say almost zero. Yeah,
we just right when it comes to something small one time.
Speaker 3 (11:01):
Ziplock Storage, but like we were like, your idea is
really stupid, like don't do that, you know.
Speaker 2 (11:07):
Like but never anything of consequence, like like do you
want to sell the company? Yes? Today, and like yeah,
is this the right buyer? One hundred percent? Yes. We
don't disagree on anything big. We've never not even fight.
We've never had a different opinion about which is crazy,
Like it it's like you guys were meant to meet.
Speaker 3 (11:28):
Yeah, yeah, it's just been it's just been crazy and
you know, and now and I think the friendship is
ultimately what fueled the success because we were because we
became such good friends, we could be together every single second.
Speaker 2 (11:39):
And because we could be to together every.
Speaker 3 (11:41):
Second, we could capitalize on all that time and energy
put together.
Speaker 2 (11:53):
So the other day we were going on a trip,
I don't remember which work trip, and our flight was
at five or something and I was like, by John,
I'm going to go have lunch with Joanna And he
was like, you're gonna have lunch with Joanna. You're about
to see her at the airport and I was like, yeah,
Like what where am I going to eat? Then I
have to eat? Like what? Like we don't we do
(12:17):
not separate And I know, crazy, but that's.
Speaker 1 (12:21):
So amazing to like be in it with somebody that
you feel like you can completely trust. I think because
you know, from the outside looking in it, it's been
ten years, so it's been a long time, but it
it became like sort of like the gold standard of
how people should organize their homes or what it, you know,
And so I think it's it's so amazing that you
(12:45):
guys feel so because sometimes with success can come differences
of opinion or different ideas of where it should go,
and you guys can sort of like have each other's backs,
which I think is like the most important thing and
why it's so successful.
Speaker 2 (13:00):
It's it truly, I mean, our friendship is what led
to everything. It's what allowed us, first of all, to
work twenty four hours a day and go on work
trips for two to three weeks at a time and
just work so efficiently, never get sick of each other.
Also somehow have the best time. You know, It's like
(13:21):
it allowed us to do everything and because God, what
imagine how much that could hold you back?
Speaker 1 (13:26):
It doesn't feel lonely too, right? Yeah?
Speaker 2 (13:28):
Absolutely?
Speaker 3 (13:29):
I think the key is is accepting the person who
they are and not trying to change who they are,
and really accepting, not just saying I accept.
Speaker 2 (13:36):
Who you are, but really doing that. And so how
do you do?
Speaker 1 (13:40):
How did you know?
Speaker 2 (13:41):
How?
Speaker 1 (13:41):
Like? Are you just like an elevated person?
Speaker 2 (13:43):
I don't under know, I'm not. Let me tell you.
I'm so flawed. We're both she's so flu seems like
very very flawed, both of us.
Speaker 3 (13:51):
But I think you just decide that the friendship is
the most important thing, and like your relationship with your spouse,
it's like the answer it becomes binary. Are you to
get divorced or are you going to work through this
if you're not planning, if you're going to be friends
the rest of your life, or you're not going to
get divorced, then what's the point?
Speaker 2 (14:06):
And like.
Speaker 3 (14:09):
Do you just have to accept the person that this is,
this is who you married and these are their limitations,
And like Joanna and.
Speaker 2 (14:14):
I also were efficient people, like we don't have time
for this, right, right, we do not have time truly
when I say, I think our absolute biggest fight, which
honestly it was like a case of hurt feelings. It
was like so stupid at the end of the day,
but it lasted over night, which was we're staying at
(14:35):
a hotel, so like the second we left our hotel rooms,
we had to like stand there and like cry and
get over it. And you do, just get over it
because like what do you Okay, your feelings are hurt.
You had your moment to have your feelings hurt. Now
brush it off and let's like at the end of
the day, what's the goal here?
Speaker 3 (14:54):
So right again, are you getting divorced? Are you not
going to be friends? And if the answers noted that,
then what are we doing? Like let's figure this out.
Speaker 1 (15:00):
Like what's this is a waste of our time.
Speaker 2 (15:01):
Absolutely, and it's also helpful. Joan and I always say
to remember with anyone with your family, with your husband,
with your best friends. At the end of the day,
no one meant any harm, like right, right, No one's
set out to your feelings for you. There was no
talentent right right. Knowing that, it's a lot easier to
(15:23):
just be like enough, like.
Speaker 1 (15:25):
You guys give each other like tremendous amounts of grace.
It sounds like I have to because I mean, that's.
Speaker 3 (15:30):
No mal intent, and you know, you have to accept
the person with her flaws. I have a lot of them,
and as clearly can probably list them off on all
of her fingers toes and counting yours and mine too.
Speaker 2 (15:39):
But you know I have a lot, so my fingers
are tied up. I have a lot for myself.
Speaker 3 (15:44):
But like I have to exercise, I get really tired,
and I can't go out to dinner with her and
other people in cities. Clea needs to get sleep in
the morning, so she needs to sleep the maximum amount.
Like you know the person so well, so you're just like, okay,
we're not going to take an early flight. Clea's not
good on an early flight, so that's just out like
you just you know the person's like where they are,
where they're going to meet you and where they're not
(16:05):
going to be able to and you don't get stuck in.
Speaker 2 (16:07):
You don't get sucked into.
Speaker 1 (16:08):
The I just figured out your next your next your
next venture is like a marriage book, a book on
marriage and relationships that is like brilliant. I can't even
I mean, just like that, you're gonna even most people
cannot do that, Like you know that this is rare,
right it is.
Speaker 2 (16:26):
It's the efficiency. I mean, it's it's the efficiency.
Speaker 3 (16:28):
Though we're both hate inefficiencies, which is basically how we
ended up in organizing and to get into the muck
and the mire with with an argument is not efficient, right,
and it sucks and everything actually when and I also.
Speaker 2 (16:42):
Have we have a lot of like kind of unspoken mantras,
like things that we just know intuitively from us, like
our dedication and our work ethic is extremely important to us.
We never even had to discuss it as we were
building our business. It was like this is who we are,
and we're we're yes people, we want to like move
the conversation forward. Always were in the moment like let's
(17:03):
do this now kind of people and all of the
stuff anything I happen to do with fighting is the past,
you know what I mean, like it's it does not
move you forward. And our lives for the last ten
years have been a resounding yes to move forward and
like who cares about Beau?
Speaker 1 (17:21):
Has there been a moment on this journey where you
guys like have been like, Holy, how did I get here?
Speaker 2 (17:26):
Like you know, yeah, I would say like once every
three weeks or something all the time we're like what
what what was the biggest Holy? Uh? Well, the first
biggest one was Gwyneth Paltrow. That was a big one. Yeah,
that was I mean, I'm like, what, like what, like what?
(17:48):
I just DMed her? She's followed us, and so I
was like, hi, yeah, I offered to We were like, well,
come organize your house if you want. And she wrote
back and she was like, how lucky am I? And
We're like, so she's letting us in. She's letting us in? No,
and I yes, I mean we are so lucky.
Speaker 3 (18:10):
Like we've been on such an incredible journey and we've
met so many interesting, inspiring people along the way, and
that is what is continued to also propel us.
Speaker 1 (18:19):
You know, I'm obsessed with your new show.
Speaker 2 (18:21):
Oh oh, thank you it's so good.
Speaker 1 (18:25):
Oh becom so invested in the families.
Speaker 2 (18:28):
Oh, I trust us. We to talk about inspiring. I mean,
my god, these families are so inspiring.
Speaker 1 (18:36):
And do you get to like, do you keep in
touch with them?
Speaker 2 (18:39):
A lot of them? Yes, they there are a lot
of innermediaries who have like no one will give us
a phone number, you know, probably for the best. We
have a few early ones that did. So we mostly
keep in touch like online and d ms and stuff
like that. But yeah, I just all each one of
(19:01):
them touched us so deeply change it really is is
it was a life changing experience and I you know,
these these families absolutely change like my heart, all of them.
Speaker 1 (19:16):
So and do you guys have so you guys both
have kids? How old are your kids?
Speaker 3 (19:20):
Well, Elliott season, So we literally have the kids all
born within the same couple of months.
Speaker 2 (19:27):
And which is helpful, so we can just knock out Birthdaysay,
we just go fish.
Speaker 1 (19:31):
Do they go to the same school.
Speaker 2 (19:34):
Our daughters do? Yeah? I forgot. Marlow just went to
Stellar School. Stella School. She goes to an all girls
school that starts in the fifth grade. And Marlow just
went in the fifth grade. But Stella is going to
be fourteen in March, Miles is going to be fourteen
in April, and I have Sutton who's going to be
eleven in April, and Marlowe who just turned April. So
(19:56):
we have the exact same ages, almost the exact same months,
and in fact, Miles and Sutton have the same birthday.
We never really like talk about that very much like your.
Speaker 1 (20:06):
Husbands like each other.
Speaker 3 (20:08):
Yeah, yeah, they got for walks all the time. I
get more super close. So yeah, it's I mean, it's great.
It's like it's like families, like my brother in law,
you know, mutual best friend Leah who introduced us. Leah
is still very much our best friend.
Speaker 2 (20:25):
She's our third arm.
Speaker 1 (20:27):
And does she work with you guys?
Speaker 2 (20:29):
No, she would kill us both and we would kill her. Yeah,
it's not meant to be like. No, we love her deeply,
but she's not she's not on the same as us
or ever could work with us a day in her life. Never. Never,
We may kill us. I don't even know who she
killed first, but she would killed both of us.
Speaker 1 (20:45):
She'd kill us, we'd kill her, but she literally it
was her idea.
Speaker 2 (20:48):
I mean, she connected you guys did and she's you
know what, very fend take her to dinner, but like
that is she is not fit, she is not we
have We've just worked total differently. She's also like an
independent designer, like a graphic designer, Like, yeah.
Speaker 3 (21:03):
She's extraordinarily talented and we heard it equally, but she
would we would all three like it just would not work.
Speaker 2 (21:10):
It's so crazy how that is. Though. It's like Joanna
and me being able to work so closely together and
have our lives so close together is like almost not advisable.
Speaker 1 (21:25):
It's crazy. But my best friend Annie we met. Have
you do you guys follow her? Do you followed this
oak house?
Speaker 2 (21:31):
No? No?
Speaker 1 (21:32):
What called? Oh my gosh. Her name is Annie and
we met the first day of ninth grade and she
has this huge Instagram account called this oak House Nie.
She remodeled this house and she has the best taste ever. Okay,
and you guys would love it.
Speaker 3 (21:49):
Yeah, Annie Meyershier, I remember, I mean back in the day,
like yeah, in my fashion magazine world and.
Speaker 1 (21:56):
Yeah that's what she did. Yeah, but so I she's
the only person like that we can be because I
am somebody that needs a lot of like quiet time. Yeah,
me too, even though I have like three kids in
my house. Is I swear to god, people walk past
my house and they probably hear like they're probably like
what happens in there?
Speaker 2 (22:18):
Screaming?
Speaker 1 (22:19):
Like windows breaking, But like she's the only person that
I can just be with uninterrupted for you know, days
or hours, and like we can just it's like we
can read each what we're each needing in that moment.
And it sounds like that's what you guys have. And
she's been my friend since we were thirteen years old
(22:39):
and we're forty four, So that's amazing that you guys.
It's like whenever you find it, it's just the best
thing in the world, you know.
Speaker 2 (22:46):
I was just about saying I said it best.
Speaker 3 (22:49):
She was like one time she was like I just
need like like I need a minute to like decompress,
like we were in New York or something.
Speaker 2 (22:56):
She's like, I just like I can't do it. And
I was like, okay, so do am I supposed to
be around? Or am I not supposed to be around?
She was like, you don't count and I was like, amazing,
and not counting is like the best compliment. It's the
best comment. Basically, Basically we've never been friends and I
don't count. Are the two things that the two things
that mean the most.
Speaker 3 (23:16):
Yeah, but I want to have friends that don't count
because it's basically like being alone, but in the.
Speaker 2 (23:22):
In the best way.
Speaker 1 (23:23):
Yeah, Like it's the coziest.
Speaker 2 (23:26):
I think it's nice to have a friend around that.
Like if you wanted to read a book, like you
actually could, like you don't have to talk. No, but
I've tried that before. I never read the book.
Speaker 1 (23:36):
I always.
Speaker 2 (23:39):
Is it hard to on your phone or something? You
know what I mean? Like you don't have to just
be entertaining someone totally.
Speaker 1 (23:45):
And do you guys? You guys have to travel a
lot for work. Is that hard?
Speaker 2 (23:50):
It's just part of our life for the last tie years.
I love it. I mean, I like the balance. Let
me say that. I think that, you know, being home
is such an amazing thing to be able to obviously
be with the kids and like have that normalcy.
Speaker 1 (24:05):
Yeah, of course, but it.
Speaker 2 (24:06):
Needs to be peppered in for me with travel and
exciting things. That's just like who I am as a person.
I'm not like a home body who can just you know,
be within my four walls. Yeah, so you know, I
I like to say, you know after you know, obviously
I was born and raised in LA, but I went
to college in New York City, and I feel like
(24:27):
I was crate trained in New York, which was like
maybe like a hazard for me because now I'm just
like I, you know, I need to I need activity,
I need to be able to do things. I need
to like get out. Even just going back to La
is enough for me. You know, I don't need to
travel the world all the time, but it's like I
just I need that I need.
Speaker 1 (24:47):
Do you guys miss La at all?
Speaker 2 (24:49):
Uh? I mean La is like my absolute heart and soul.
I miss it so much. I'm so fortunate though that
we have a house there so that I can actually
be there alone. I my dream, and I think it's
actually maybe coming to fruition. This summer is to spend
like most of the summer in La. Last summer we
(25:10):
were filming, so we weren't able to do that, and
things have always come up that we weren't able to
do this or weren't able to do that. And so
this year, I think in July we're going to be
in La. And then I just talked John into like
a week trip to Tahoe, which I'm so excited about.
Speaker 1 (25:27):
Amazing summer.
Speaker 2 (25:30):
I used to go as a kid all the time,
and I just had that I don't know, like longing
for it, like I haven't been in so long, and
I just feel like California in the summer. That's why
I love the summer. Like Joanna hates the summer because
she grew up in the South where the summers are.
It's horrendous.
Speaker 1 (25:50):
Commodity and the humidity.
Speaker 2 (25:52):
Summer LA and the summer is amazing.
Speaker 3 (25:54):
Yeah it's hot, but like it's a dry heat and
in the shape's lovelier when the night goes down and
that's like so hot all day.
Speaker 1 (26:02):
Right, it's so.
Speaker 2 (26:03):
Different in La.
Speaker 1 (26:04):
I've never been to Nashville.
Speaker 2 (26:05):
Oh you shoulda come, but you know, if you're gonna come,
you need to tell us when it has to be
during the fall or spring, and I create a visit
for you.
Speaker 1 (26:14):
I'm excited. I want to eat all the food there.
Speaker 2 (26:17):
I feel like the food is great as long as
you don't need sushi. But you are you live in La,
so you don't need to worry about sushi. Actually, we
have a couple incredible there's an omakase sushi place that
opened up here called Sushi Bar.
Speaker 1 (26:31):
I don't know if you have been.
Speaker 2 (26:32):
They have one in like Monacito and what like. They're
amazing and it's like a two hour omakase experience and
it's the best sushi I've ever had in my entire life.
So we do have those places, but not like a hey,
you want to like pop to the corner and get.
Speaker 1 (26:49):
Right right right, And I think that like a lot
of people, a lot of families from La moved there
after COVID, so you guys see like it must be it's.
Speaker 3 (27:00):
In La light.
Speaker 2 (27:02):
I mean, it is so much of Californa. Honestly, half
of my friends are from Lay, California. So really funny,
a lot of people moved here.
Speaker 1 (27:19):
What are What's next for you guys, Like what would
be like the ultimate dream? Now? I mean, you guys
are already best on the New York Times bestsellers list.
Speaker 2 (27:27):
You have shows three times, not the three times?
Speaker 1 (27:33):
What would be next? Like, what would be your dream ideal?
Next chapter? Well, we're next adventure.
Speaker 2 (27:40):
We're doing a few things right now that I'm really loving.
I think first of all, we have started putting out
kids books It's one of the most asked about things,
is like, is it even worth getting organized if I
have kids? And so we have put out everything from
board books. We have another board book coming out so
that right when they're in their infancy they can be
(28:02):
learning about color sorting and the illustrations are it's so cute.
Speaker 1 (28:06):
The kids books are so I need to get some.
I mean that's like exactly, we'll send them to you.
Speaker 2 (28:12):
They are and then so cute. And then there's younger.
There's a picture book kind of like a Berenstein Bears
style book, you know, with like the pictures and the text,
but it's like more to read along. And that's called
The Rainbow Cleanup. And it's a little Baby Cleia and
baby Joanna having a slumber party and Joanna's a slob
and Clia little baby Cleia, she's name I think Mia
(28:37):
in this yeah, little little Baby Mia is like the
first few pages we just were laughing because MIA's face
is like like horrified, horrified, horrified by Joanna's room handa. Hannah,
I know, I'm just saying for the purposes, so everyone Hannah, Yeahana.
And then but it's so cute. Character comes to life
(29:00):
and it's like very magical and so cute and the
pictures are amazing. And then we have a teen book
and that's where you should start handing these things up
to your kids, because the team book is really all
about now. It's what we're all dealing with.
Speaker 1 (29:15):
And I can't. I walk by my son's room and
I'm literally like, who's going to pick that up for you?
Speaker 2 (29:22):
Like what is that?
Speaker 1 (29:23):
Like what is happening?
Speaker 2 (29:24):
They all of like raccoons. It is so unbelievable, just unbelievable.
Speaker 1 (29:29):
Right.
Speaker 3 (29:30):
The other the other thing that we're right now working
on is we just launched an app last week called
The Organizing Society and it is a place for.
Speaker 2 (29:40):
Organizers called the Home edit. The community is the Organizing Society,
that's right, okay, And it's.
Speaker 3 (29:46):
A place for professional organizers or organizing enthusiasts to come
together and have a community take. We have little like
motivation Mondays and Tip Tuesdays and all.
Speaker 2 (29:57):
These content hub. It's a content hub of videos, every
day tutorials, folding tutorials, things like that. There's like a
theme every week. There's Q and as with us, there's
you know, everyone can get on there. And there's something
called a helpline where organizers can get on there and
talk to them each other, talk to our professional organizers,
(30:19):
ask questions things like, hey, I'm working on a pantry
this week, and these are the measurements. It really is
being tough to figure things out. And it's it's a
hub really for organizers who are organizing enthusiasts to really
have community, have connection, learn a lot, you know, kind
of all our all of our tips and tricks they
(30:41):
can get access to and access to us and access
to our organizers. And I think that at this point,
you know, we've we've organized for a million people and
when our Netflix show came out, it launched ten million
organizing companies, truly, and so now we're like, you know what,
We're all this. There's a huge community out there, and
(31:03):
let's try and like, you know, bring things together. We're
still I think, you know, I don't say this in
a braggadocious way. I really believe it. I think we're
still considered the gold standard of organizing. And I think
that we can create a community of like minded people
who can.
Speaker 3 (31:20):
Take our learnings and tips and tricks and go out
and really like build their own businesses.
Speaker 1 (31:25):
You know, is it ever hard seeing somebody sort of
like take your idea or you're just.
Speaker 3 (31:31):
Like are because you know, we launched books and shows
and we literally showed everyone how to do it and
right you know in the beginning of yeah, because you're like, wow,
we put so much thought and effort into that.
Speaker 1 (31:43):
Yeah, it's like something you're so I mean, it's it's
like you're it's like another child.
Speaker 2 (31:46):
Yeah.
Speaker 3 (31:47):
People would literally take our photos and just try and
absolute copy them.
Speaker 2 (31:52):
Yeah, okay, that people would. You know, my handwriting was
and still is our labeling font. Yeah, and we turned
it into a font. But forever, for years, I hand
labeled everything, myself everything, and you know, people trying to
even copy my handwriting. I was like, gosh, you know,
this took a lot of thought for us.
Speaker 1 (32:12):
To come out with, and you worked really hard on
being friends for this.
Speaker 2 (32:17):
Yes, but but you know what, Joanne is exactly right,
Like as the years went by, once Netflix came.
Speaker 1 (32:22):
Out, right, you guys were like, it's it's it is and.
Speaker 2 (32:25):
You know, we've written books about how to do it
at this.
Speaker 1 (32:28):
Point, so it's flattering, I'm sure, you know, because it's.
Speaker 3 (32:31):
Great and honestly, if we can help all these it's
usually women that start these businesses, these successful you know,
be successful entrepreneurs in their own area. Amazing, Like that's amazing.
So I was so happy to contribute to the future
of all these other businesses.
Speaker 1 (32:48):
Is there one organization trend that you're like, we're over it?
Speaker 2 (32:52):
Chalkboard labels? Okay, too fast, say that too fast? Say
that that trend? To me is what, like it's like
that was like nine years ago, Like, let's not do
chalkboard anymore.
Speaker 3 (33:07):
Right, But Joanna, would you have one that you know,
I would say that wasn't even on my radar because
we'd moved on from it so fast, but long ago, Yeah, yeah,
I think. And just making sure that the systems are
going to work, you know, a trend like not organizing
for the here and now, for like a snapshot in time,
but like making sure that the systems that you set
into place actually are at long lasting systems. Right.
Speaker 2 (33:30):
That's why I'm actually I'm so proud of our systems
and so proud of what we create because I could
go back to the earliest project, like one of the
first projects ever and be really proud of it, Like
I don't think we dabbled in trends.
Speaker 1 (33:43):
You know you guys right, well you honestly you made
the trends.
Speaker 2 (33:46):
Well, we tried to forge our own part, right, you know,
and so we still stand by and believe. I mean,
I could flip my phone back ten years and I'd
be like that, okay, girl, like that project look good.
You know, I don't think that we really got into that.
Speaker 3 (34:02):
But chalkboard labels specifically, yeah, we're done with the chalk
bread They were just so like and.
Speaker 2 (34:11):
No offensive hobby lobby, but like they were so you
know with like the little shape, the little clothes pin,
and you know, I was just like, we're moving on,
We're moving on, We're moving.
Speaker 1 (34:22):
There's like now there's like all these like TikTok accounts
where they like it's almost like the most relaxing thing
where they'll just like organize their.
Speaker 2 (34:29):
Fridge ASMR yes have you. Oh, we we have a
whole channel built on our our TikTok is like ASMR
fridge Central. So it's crazy do like re stalking videos
where it's just like even just putting things in a bin.
It's like yeah, yeah, everyone is gets very very it's.
Speaker 1 (34:51):
Just like it's the most it's like you'd sometimes like
I just started to figure out TikTok, but I'll be
like I'll come to offway through and be like, why
am I watching this crock pot recipe in the middle
of like Florida, Like what where where? Where's where's the
day gone? Yeah?
Speaker 2 (35:08):
That is TikTok though, I mean, yeah, tikcock. So when
it got banned for twenty four hours, my daughter, who
is obviously obsessed with TikTok, yeah, she was like and
then it got reinstated so fast, and she was like,
you know, I thought I'd be so sad when TikTok
went down, but now it's back, and I was just
kind of like looking forward to doing something with my life,
(35:32):
like could we still work on that? Yeah, let's still
let's how to do something.
Speaker 1 (35:39):
With our lives.
Speaker 2 (35:39):
Oh my gosh, Yez said, that's so funny.
Speaker 1 (35:42):
Yeah, you guys, thank you so much for talking with me.
I'm so grateful. This was so great and I'm so.
Speaker 2 (35:48):
Excited for this app. So it just launched last week. Yeah,
it just if you send me the home edit, it's there.
I think the Organizing Society it might also be there too.
Speaker 1 (35:57):
I'll be getting my my my teenager.
Speaker 2 (35:59):
You're book, we will send one to you.
Speaker 1 (36:02):
We will say it is Yeah, I mean I it's
like that part of that brain, the executive functioning part
is just like for all kids. I think it's such
an important and to that have agency over their room.
Speaker 2 (36:15):
Totally, you know, and the stuff we talk about, yeah,
fun with it. You know, like we have stuff in
the book for like creating a content corner or do
you know. It's like things that you know, sports and
all that kind of stuff that needs so much organization.
You know, it runs the gamut, but it allows them
to tap into the areas of their life that are
important to them and then make it fun. And if
(36:36):
they're really proud of something, if they love it, they're
going to keep it up. Yeah, or well you're not true,
I'm just kidding.
Speaker 1 (36:42):
Or I'll just like you take away whatever, yeah exactly,
or we'll just put a system in place where they get.
Speaker 2 (36:49):
Something taken away and I'm just kidding exactly.
Speaker 1 (36:51):
Thank you guys, so much, Thank you, Thank you. When
you come to LA please, let's get to say we
need to get lunch.
Speaker 2 (36:58):
We go with like, let's do it.
Speaker 1 (37:01):
Yeah, I will not be dinner. It will be lunch,
don't worry.
Speaker 2 (37:04):
Oh, that's okay, that's okay. I make exceptions for dinner.
She's also okay for five pm dinner, Like, yeah, is
usually okay to listen.
Speaker 1 (37:12):
Rob and I are going on a date on Saturday,
and I was like, please make it at six pm
and we will sit at the bar.
Speaker 2 (37:18):
Yeah, so it could be bye. Yeah, it is, yeah,
late six, it is.
Speaker 1 (37:24):
It is, but Jules has a game, so I don't
want to miss it, so I'll do six. But if
someone's like, let's have dinner at nine, I'm like, I'm
I don't know. Eight eight also like seven also is upsetting.
Speaker 2 (37:38):
Yeah, I want to be back in my bed, yes,
Like why are we delaying? Like hanging out? You know
what I mean? Like, why are we I'm on the
couch to watch it.
Speaker 1 (37:46):
Yeah, just like to sit down. Then I'll have to
like I can't get back up.
Speaker 2 (37:51):
Yeah, exactly under five five or bust.
Speaker 1 (37:53):
Okay, So I'll see you at five in l at
a sushi.
Speaker 2 (37:56):
Got it? Thank you guys so much. A good one bye.
Speaker 1 (38:02):
Thank you for listening to this episode of What in
the Winkler. If you're enjoying this podcast, please tell a
friend
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