WorkoutWednesday: Noah Neiman

The biggest thing to happen to the fitness world in the past year has been Rumble Boxing. It's taken over NYC and it's spreading across the country. Some of the biggest names in the world stop by to get their sweat on. The man leading that charge at Rumble Boxing is Noah Neiman and if you don't get motivated listening to his story you might need to check you pulse. He explains why he thinks Rumble Boxing has taken off and what his personal struggles have been along the way.

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Episode Transcript

Speaker 1 (00:00):
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welcome to the Workout Wednesday podcast. Now, normally I kicked
the podcast off completely by myself because normally the guest

(00:45):
is on the phone. I don't have a lot of
people visiting Seattle. But I'm here in New York for
the day and I got my good friend on the podcast. Hi,
good afternoon. How are you buddy? So no one you've
actually talked like that. Sorry, you've been on with with
me for Workout Wednesday before I have back in the day,
but you had a whole different life then different. Yes,

(01:09):
I was on the cusp of of finding my place
in the world. Now. If people don't know you yet,
because they will obviously after this podcast is over. You're
a Nike sponsored coach fitness athletes. So I'm a master
trainer for Nike that I've been with them for about
six years and growing up watching Bo Jackson run up
the walls and grab you know, baseballs and run down

(01:29):
the field, and and to watch some of those iconic
classic you know, Michael Jordan commercials. Um, I always obviously
idolized the brand, and now to be a part of
that brand is really something exciting and something that's a
real real point of pride for me. Um. You when
I met you, you were a trainer at Barry's. Yeah,
I was the master trainer for this boot camp called
Barry's boot Camp, which I always gotta pay respect to

(01:49):
They really u um, they gave me a place in
the world when I was really lost. And this was
about almost eight eight years ago. Now I'm getting old,
an what's going on? Both are Here's the thing. You
either get older, you die, So let's just keep all
the old things I form um and I was there
and now here we are UM, Rumble Boxing, Rumble Boxing

(02:10):
founder co founder. There's there's four of us, UM, myself,
Anthony DeMarco, Andy Steinsler, and Eugene rem who um are
really independent just entrepreneurial phenoms in their own right. And
we came together and we wanted to refresh the boutique
fitness space and and make boxing, which I've done for
nine years now jiujit two martial arts for fourteen. We

(02:33):
wanted to make it more accessible and make it fun
and really provide uh a place an outlet for New
Yorkers to kind of get some of that aggression out. Well,
there's two things. I mean, I love that you brought
both of those together because what I've told people all
the time, when people are trying to, like, you know,
just get onto their fitness journey or whatever it's to take.

(02:54):
It's intimidating, but take a group fitness class, whether it's
a boutique like a Various boot camp or rumble Box,
just take something where there are other people there. Because
it maybe awkward at first, if you're not comfortable with
yourself at the time, it maybe a little embarrassing, but
those other people around you believe or not will motivate

(03:15):
you every single time, because when you want to take
a break, when you want to slack off, which is
probably what got you to where you were, there's other
people around you busting their asses just as hard. And
that's what I think really makes that group fitness world work,
you know. I mean, it really is about the community.
And that's why I'm really proud of Rumbo Boxing because

(03:35):
Rumble Boxing we have a strong brand and a strong identity,
um stemming from like I said, the founders down and
we're really proud of the culture that we helped institute.
But um, it's it's really become a place where everyone
can make it what they want. So to have that
brand identity, but to have pro boxers who have trained
with come in shout out to the barrels from Gleason's Boxing,

(03:57):
and then to have Gleasa's is like world family is
one the most iconic boxing is the iconic boxing gym.
They breed just athletes. Um to have one of those
athletes right next to maybe the person who came in
from west Chester and who heard about us or saw
our Instagram story or something and wanted to try boxing
for the first time, to be able to make that

(04:18):
place approachable for all of those people is something that
I'm extremely proud of, and I think it's one of
the reasons why it's become so successful relatively quick. I
don't know if you remember when I so I got
to do a class at Rumbull this past weekend and
you came best tank top. He's trying to show off
his cuts. Well, we'll get to the people that were

(04:39):
in the class later, because I have some comments. I'm
actually little upset with you. I'm so sorry, but I
don't if you remember. Right after the classes over, because
you were teaching that class, I said you was like,
Holy crap, I can't believe how packed this place is.
And that's a testament to you and the fact that
what you're doing is working. But it's not only working,
it's fun. I love that you said that work because

(05:00):
when we were when we were sitting and discussing what
we wanted Rumble Boxing to be, we always looked at
it from the lens of a customer. You know, myself
and the other founders are really discerning fitness connoisseurs, and
we didn't have a place that we could get a
great workout be with amazing people and have it be fun.
So when I wrote on this little composition notebook, the

(05:21):
ones you used to take the tests, like the the
composition notebooks, I wrote two things. Number one was all
I want to do is dope things with dope people.
And to all I want to do is listen to
rap music and punch. So those two things were really
the foundation of what's become a humble brag for a second,
because I'm so proud a hundred million dollar companies, so

(05:43):
were was valued in the first year at that valuation,
and it really you know, Jeff Bezos from Amazon said,
your brand is what customers say it is when they're
in closed doors behind your back, when the hierarchy isn't there.
And if you scroll through the rumble hashtags or do
you run hashtags, and you scroll through our Instagram accounts,
and you just see the smiling faces that have just

(06:05):
really poured their hearts out into the workout. But really,
like you said, had a great time. The lights are low,
the music's loud, we have crazy like you know, the
neon lights, the black lights that come on. The instructor
is really almost a performer and not just a trainer.
They're great trainers at heart, but we wanted the X factor,
the fun factor. We wanted to bring people together for

(06:26):
a great cross cause. And especially as New Yorkers, we
know we're cooled by ourselves, we know we're dope by ourselves,
but we also on the humble end, know that we're
always stronger together. So to amplify each other was something
that was really important and to have fun. This is
the new happy hour. My partner, Eugene Ram is the
founder of one of the most iconic nightclubs in the history,
Ten June. Yeah, so ten June was where all the

(06:47):
rappers were wrapping about, you know, ten fifteen years ago,
and now he owns Catch Restaurants, which is one of
the hottest restaurants coast the coast. Catch l A just
opened up to Dj Khalid pulling up in his you
know top off the may Back, and that was really
the culture that we wanted to institute, that fun, really
almost glamorous culture that was backed by you know, great service,

(07:07):
great hospitality, but at the end of the day, accessible
for everybody. So when you go to a Catch restaurant,
you'll see Dj Coalett next to somebody who just came
in and just maybe they heard about catch or something
and around all these crazy personalities. But fitness is a
great equalizer. And I say it every class this. It
doesn't matter who you are, how many Instagram followers you have,

(07:28):
how many money you have in the bank account, if
you don't take care of yourself and if you don't
you know, institute that self care, Uh, it doesn't mean anything. Well.
And for people who are listening to this podcast outside
of New York A, one of the takeaways is find
something that you have fun doing, because it's so much
easier and if you find some friends that like doing it,

(07:49):
that makes it even easier than that. Um. But you
are opening up in other locations around the country. Yeah,
we have ten trying to open up in the next
ten to twelve months. No, I mean it's real really. UM,
we've been fortunate, like I said, the people, the community,
the culture has been so supportive. UM. I'll talk a
little bit about the demographics of Rumble. We have around

(08:11):
sixty seventy thousand unique clients accounts signed up for Rumble
Boxing and one of my it's only been open for
a year. Right there, I'm covered in tattoos. You can't
see you can't see that no face tattoos yet, A mom,
It's okay, it's okay. Um. So we opened uh January
first location, and like I said, we have about sixty

(08:34):
five thousand unique clients. I think it's a little bit
more now, um but female. And that's something that's a
real point of pride for me because it really shows
the the accepting and and kind of the inclusive nature
of Rumble Boxing. Were so diverse, and we have such
a unique client tell that they've really been the reason
we've exploded. Because as I'm just a trainer, I happen

(08:57):
to be very fortunate with where I'm at now to
be the owner or con or such a fine establishment.
But I still teach classes. I taught your class class.
Did I not look like I was having the most
fun in the world? Like that was the best part
of it. That's therapy. And I love to see sixty
New Yorkers coming together, sixty people from all across I
guess the country now and now we have international clients
coming together and just having fun and working hard. I

(09:19):
think that oftentimes we think that those things are kind
of mutually exclusive terms. They don't have to be there,
they don't have to be a I think that the
foundation of happiness is just progression. Every day you wake
up and no matter where you're at, if you're if
you're broke, if you're a billionaire, if you're whatever happened
the day before, as long as you're making that that
kind of incremental progress about your day, you're going to

(09:39):
be happy. So that's what we drive. I learned, and
obviously it probably happens with you a lot as people.
How do I get in shape? How do I do?
It's like start something and then just every week just
get a little bit better. If you if your cardio
workout lasts one minute longer, guess what, you just worked
one minute longer than you probably ever have. People get
so caught up in the look, and even me a

(10:00):
little backstory. I was really overweighted as a kid. I
got into a lot of problems because of I just
didn't know how to control my emotions. I had all
this energy, but I was out of shape. You are
very energetic. I'm still energetic. I just know I now
know how to channel that into more positive streams. But
before it was you know, breaking car windows. This was young.
I was a young kid. I've made I was young,

(10:22):
and I was you know, and I was again, I
was eating unhealthily and I just wasn't taking care of
my body. And what I found is that self care
and and kind of it leads to self respect and
it allows others to respect you as well. So essentially
what I'm saying is I was I was really out
of shape. I didn't respect myself when I acted out
as a kid. Um, So I always tried to get

(10:44):
in shape for the wrong reasons. When I was first
starting out, Yeah, I wanted I was a kid. I
wanted to look I remember watching not to date ourselves,
but Eric Nice, you know, MTV Beach House, and all
these kids had their shirts off and they look so
happy and they were having fun, and like I wouldn't
even take my shirt off to play basketball with my friends.
I wouldn't even take my shirt off to like swim
in the pool. So I just wanted to be that
kid that could just take it off and look cool

(11:05):
and to pay attention. And the funny thing was was
every time I tried to work out for a look,
I failed. I got so caught up in the aesthetics
and that stuff takes a long time. But what I
never realized was I would walk out of the gym
pouring my heart out into whatever workout it was, and
I always felt emotionally better. And it wasn't until I
made that kind of fundamental shift in philosophy and approach

(11:28):
to taking care of myself and working out that I
started to see last thing success. When I started to
look at working out as again that self care, that
way that I could show myself that I respected myself,
and that would bleed into how others treated me. I
kept failing. So what we try to do, especially at
Rumble Boxing, because that's in our d n A, is
we want people to understand that consistency is key. Whatever

(11:51):
you do, you have to be consistent. That's the only
way to be successful. I'm not talking about just the gym.
I'm talking about in business. I'm talking about in relationships.
It doesn't matter if you treat your significant other great
for one week, that one day you treat them poorly.
Same thing in the gym. It doesn't matter. It's it's
not about just all right, I'm gonna lock it down
for a summer body and I'm gonna it's it's a lifestyle.

(12:12):
So what we've done at Rumble is created a lifestyle
around doing dope things with dope people, listening to rap
music and punching things and doing it together and having
funds so that you want to be consistent and the
results will come. So that's if I lived in New York,
I would be coming back like once a week, twice
a week, three times a week. That's about the fun

(12:33):
we see. We see about two and a half to
three times on average for the customer. But we're opening.
What we want to do is we're trying to We're
trying to expand quickly, so we could have fueled all
the growth from revenue. We've been really again fortunate with
our customer base. But we took on a great strategic
partnership with Equinox Group, who's one of the biggest in
the game. So they have a significant minority interest in
Rumble Boxing now, which I'm super proud of because they're

(12:56):
tried and true, they're a brand that's that's they really
lended credibility to our brand and not saying this is
a bunch of hotshot kids from New York trying to
you know, put together the flash in the pan idea
like this is a viable business. Um, So we're opening
in l A next month. We have West Hollywood right sunset.
Then we have San Francisco, d C. Philly, we're looking

(13:16):
at a Chicago, We're looking at Opper east Side also opens.
We have a five story building. We took the whole
building and we made it crazy. It's gonna be our
flagship that opens up next month as well. So we're
really um trying to get these out relatively quick because,
especially on social media nowadays, you break the four walls

(13:36):
of your gym and you break the lines of your
state really quickly. So we've had people from Thailand come
in and Singapore and Australia. We've also had the beavers
of the world through. That also helps a little bit
sometimes does it does, but again it's we have a
really fortunate people supporting us. So for example, I'll drop

(13:58):
this because I'm super proud so Vester Stallone's one of
our investors. So when you open up a boxing gym
and you have the Rocky the Slice a loane investing
in you and believing in you and even letting his
daughters come, not that I mean they're their own women,
but they do whatever they want. But but but really
supporting their daughters coming into the business. So I had sixteen,
one of his daughters come face timing her dad with

(14:21):
the picture of we have a big rocky murals on
our wall. So FaceTime you heard Dad showing slide that
mural and we got a picture of that. It was
like exception. It was like it was the craziest like
it was like the universe exploded. So to have that
kind of backing, it does help, and it really that's
an amazing point of confidence for us, in point of

(14:44):
pride for us to have people like that, UM, who
can invest in anything they want, who don't have to
invest in anything, who who get opportunities like this all
the time. But to believe in us is something we
really don't take for granted UM. And we really parlay
that back to the customer experience. But it doesn't matter
the Biebers, the Stalloon's, the Wayans, that whatever it is,

(15:04):
who who believe in your vision. My mom taught me
you're only as good as your last sale, of course,
so every class, every customer experience has to be better
then the last. We gotta keep your coming back, and
that's what we really focus on. It's great that we
have all these personalities and it does help get people
in the doors. But if they walk in and they're
underwhelmed by the product, by the experience, that means nothing.

(15:26):
So with that being said, it's almost worse if that happens. Oh,
it's terrible you have. If someone Stall or someone like
Bieber vouch for you and then all of a sudden
a flood of people show up and all of those
people are disappointed. It's worse than not having the publicity
to begin with. And they'll let you know because, like
I said, Instagram lets people know the feelings and how
they very quick. Like I said before about the Amazon statement,

(15:46):
like you are what your customers saying. More so, we
could talk about how cool we are and how we
pay such attention to detail and we love the artwork
and we love the clean environment. And but it doesn't
matter what we say. Rumbo boxing is. Rumbo boxing is
a culmination of all these unique individuals. Now, I've done
kickboxing classes, I've done boxing classes. I obviously done a
rumble class. I love boxing. I love I don't Okay,

(16:08):
let me take that back. I don't love boxing like
I don't go out there and box I'm not going
to be a professional box anytime. I do love the
boxing classes I've taken. What do you think it is
about those? Because there's probably a lot of people listening
that have never taken a boxing class ever and it
might seem intimidating. And the fact that you guys have
what do you scent women in your class? The fact

(16:31):
that you're traditionally mailed dominating space. Why boxing and why
do you think it's doing so well? And why is
it good for people in terms of their fitness goals?
I mean boxing is you got fight or flight that's
ingrained in your DNA. Those are the two oldest instincts.
So you get scared, you either run away or you
stay in your ground and fight. And I think everyone
can kind of instinctively run. I think you if you can,

(16:53):
even if it's very good, y can run. And that's
an important tool to have as well. But I think
there's something inherently in powering um about just bawling up
your fists, and it's inherently stress relieving. Custom motto Mike
Tyson's former mentor and train or train or that's entrain,
This is we get fancy over here. That's my friend

(17:14):
sarj um No. He said, how you fight is how
you live your life. And when we set out, we
didn't want to train pro boxers. We wanted to make
a place, like I said, that would welcome pro boxer,
but we wanted to make a place that was We
call it Boxing inspired, because we want to open up
the walls of boxing to people who maybe aren't training
to be a fighter, to get in the ring and

(17:35):
use this as their means to to support their family
or I'm not getting into a ring. I've trust me
like I feel you. I empathize with you on that one. Um.
But we wanted to open up this sport, which was
such a great workout. I mean not to talk about
what it does for your body. Aesthetically, it's one of
the most efficient workouts out there. You're using your body

(17:56):
because you've got to use every energy system you have.
You're using your cardio vascular system, you're using anaerobic kind
of muscular systems. You're working your core, you're working your legs.
You're bringing it all together to generate this punch power.
So it teaches you muscular coordination. Again, snooze, I just
fell asleep talking about that. So we don't really but
you like that. But to the minority, a lot of

(18:17):
people don't care what the workout scientifically does. And I
could bore you with scientific stats and of how we
use metabolic conditioning in our workouts, but that's there. But again,
we always talk about the fun. It is a great
workout that's gonna get you the shape that you want
if you're again consistent. You gotta be consistent, you gotta
work hard. For one day doesn't do anything. And that's

(18:40):
the thing. Boxing is inherently humbling because you always have
to put in the same effort rather you whether you
worked hard yesterday, whether you're gonna work hard or not tomorrow.
So again, it keeps you very consistent, and it keeps
you honest, and it keeps you on your toes. But
as long as we can create that environment that's fun,
that's what we wanted to do. So, like I said,
you've got the loud sound system. We put in a
hundred and eighty thousand dollar club level sound system. We

(19:00):
spend two and a half million dollars to build out
each location. No, but it's scared. Money doesn't make it,
and we knew that the customer, the discerning customer was
important enough that we didn't want to cheap out on anything,
So we spent probably more than we had to, knowing
that the customer's time and their money is extremely valuable.
And if we don't continue to curate the best experience

(19:22):
and always elevate it, we don't deserve your time, which
is the most important thing, and we don't deserve your money.
So that's what time is so unbelievably valuable. I mean,
just like the fact the fact that people are listening
to this podcast now for twenty minutes, like, how crazy
is that you're making assumptions now? They tuned out after
the introduction there, like who is this kid? I think
you forgot what you were talking about. Um, we've we've

(19:45):
touched on the class concepts. We actually talked about the
layout real quick. So half the class, so half the class.
We have these beautiful awkward training bags. Yeah. So first off,
you walk in and it almost looks like a downtown
New York art loft. It's extremely white and sterile. It
looks like you're walking into the booty, you know, boxing matrix. Um,
we have all these artwork that Eugene and myself commission
from our friends, so all these natural organic relationships they did.

(20:08):
You know, you'll walk in, you see the slice to
Loane mural, You'll see the you know the the there's
the reservoir dogs. On the reservoir Dogs, Samuel Jackson Um
and John travolt To holding the boxing gloves instead of
the guns. Um. So again, we wanted to make their
artwork really unique to Rumble Boxing, and we wanted to
currate something that was really instagram able and fun so
you can walk in and really feel like you're a

(20:28):
part of something cool. Because if you don't put it
on Instagram. Did you text me after the workout? I said, no, listen, Apple,
I love you to death with this iPhone X is
really it's it's something. It's something you sent them. I
sent it and it said it was going to go through,
and it never went through. I will, we'll, we'll link
up and I'll figure it out because but it didn't happen.
You have the boxing bag, you have the happier clasp bags.

(20:50):
It's all filled with water, so it's really good for
your knuckles and your joints because the water helps distribute
the energy so it doesn't go back through your body
like a traditional boxing bag, so they're a hundred and
eighty pounds. They're really substantial heavy bags. But it's the
proprietary skin around the bag and the water fill that
makes it really good for your knuckles and joints. Again,
so repetitive stress injuries because it takes ten million punches

(21:11):
to get good at boxing, and then it takes ten
million more to stay good. Um, so we're doing traditional combos.
Everything is projected on a screen in front of that,
so we wanted to make confusion kills the fund. So
we wanted to make it really easy to follow. So
if we have you throwing a jab cross a one
two combo, it's going to be up there. If we
have you throwing a jab cross, you know, front upper cut,
backhand hook, that's going to be projects up there. So

(21:33):
even if you miss the instructors instruction, I do all
the time, any time I take a boxing class, I'm
I'm always I find myself this is It's actually the
one issue that I've had with the boxing classes I've taken.
And if you're listing right now and you're like, I'm
gonna try a boxing class, you'll realize this the first
time you get there. Is, especially when you're new to it.
You spend the first class really just figuring out what

(21:54):
you're supposed to be doing exactly, and you sit down
and you're like, this kind of stunk. But you guys
make it really easy in your classes, and if you
go to that second time, that second class, that third class,
it all becomes repetitive and easy. Yeah, there's I think
there's for anything good or anything worthwhile, is there's gonna
be a learning curve. Of course. So even the first
time you rode like a bike, your ass was in
the bushes for half the time, and hopefully you had

(22:16):
a loved one that would Yeah, but you kept going,
and you kept you got a little bit better each time,
and your balance got a little bit better, your coordination.
I always kind of lead class off with that. I
think I might have said that analogy when I was
teaching the punches in the beginning. Boxing feels awkward until
it doesn't, and there's no other way I've done it.
I've done a lot I still feel awkward doing Yeah,
I mean it's that's what I said. It's inherently humbling.

(22:36):
So if we can make it fun and get you
the great work out, then we're winning, and that's why
we're winning. So half the class you spend boxing and
we we put up everything. So on the projectors, we
put up the you know, the cool images, the cool
gifts how do you say gifts, Jiffy gifts, not the
peanut butter, the cool images that like, well have you
if you're dying on you know, round five and you
want to, you know, take a break, you can look
at the cool little projectors and see what they're doing,

(22:58):
Like might be justin Bieber hitting the mind with you know,
Mayweather or something. So we have all the projections on
that side, and then the other half of the class.
You've got thirty people on the other side working strength training.
So you have the benches, the cool benches that we
just build out, we custom design those. They have weights
all the way from five pounds up to twenty pounds
around the benches, so everything's right there for you and
we have access to um have your weights thirties all

(23:19):
the way up to sixties. If you want to try,
you know, push a little. Your little don't know that,
so you have weights in the back. I didn't want
to it's fun, no egos. And what happened was what
happened was I didn't see the waste and I've got
a checkings and i got a savings and um no,
So half the class you're working strength training, So you're
doing the fundamentals which is going to make you again

(23:40):
a stronger person and really help your boxing. But it's
the foundation of strength and and and and kind of
a healthy body is is weight training. And we've tried
to make it more accessible because weight training, you know,
your bro like gains only and it's not anyone, especially
women whom who deal with issues as they get older

(24:01):
like osteoporosis and and and things of that nature. You
need to institute a strang training program. So if we
can again make it accessible, so you're doing your weighted squats,
your lung is working on the fundamentals of strength training
and coupling that with the anaerobic and aerobic benefits of boxing,
and couple that with the low lights, the vast music,

(24:21):
the people that are only there to help elevate the
energy and the environment. Like that's a win and that
experience is really what we're way and I love it
because there are a couple um trends that I've noticed
throughout all the workout Wednesday podcasts I've done. One is
your diet is super important, and it's like if you're
going for some sort of esthetic goal. Actually, in general,

(24:42):
die is very important. But the other thing was like
putting sludge in a Lamborghini, like you wouldn't do it.
But the other part of it is a lot of people,
any any fitness person has come on here and said
weight training is one of the keys. Going on analytical,
going on a treadmill is great to start to the
DJ Khalid like major key, like put that in remember alert.

(25:03):
I won't do that again. I'm sorry, I apologize, but
what I love And I brought this up earlier in
the class that I took on Saturday. It was I
was bench too, bag too. Now here's why I think
fitness classes specifically a great When you have more than
a couple of people in there as you look around

(25:23):
and other people hold you accountable but not even saying
anything that just they are doing their thing, and you
had me. I don't know if it was on purpose
or just by chance. I was next to one of
your trainers who was taking the class with you, super
fit woman. I don't know what her name. I can't
remember her name. Who she was, tall, brunette, really fit,
that's probably I'm. I think it was who was taking

(25:47):
class now I'm And then there was another girl that
looked like it could have been her sister to my right.
And the whole time, like every time I wanted to
quit who I would look around and be like, all right, well,
they're going harder than I'm going, so I'm gonna keep
going because I don't want to look like a punk
in front of these girls. Which is one of my
favorite parts about group classes is you're always held accountable
because there are people around you, and even though they're

(26:08):
probably not paying attention, you think they are. Yeah, and
it makes you work a little harder. I'm still trying
to think who that was. This is driving me crazy.
Now she was in the first No, I know, I'm
visualizing it right now in the front left. Um. Yes,
you are always gonna put forth more effort, of course,
in front of people than you would behind closed. What

(26:33):
I've found is is even the person who's out of
shape who comes up to me after class and says
the same thing, You're obviously in shape. You're you're in
very good shape. But the person who. I've had people
who haven't worked out for three years who come into
class and they say the same thing with a different tone.
They say that they thought they were going to be intimidated,
and they thought they was going to be out of
their threshold. And what I'm extremely proud of is when

(26:58):
you have the trainers taking class, when you have the
aspirational athletes taking class next to someone who's new, it's
always from a positive point of view, and it's always
from from everyone's contributing to the energy of the class.
And we don't bring that Lord Boltimore dark ship in there.
We it's always positive vibes. So if you needed to
take a break, and if you weren't as in shape

(27:18):
that the trainer next you wouldn't have to judge you.
So that, as I said before, we know we're cooled
by ourselves. We know we can work hard by ourselves.
But you always it's that kind of tribe, that mob
mentality and the best sense of the world. But I wasn't.
I wasn't coming to it out of place where like
I would have felt bad, I stop, no, But I
was like, you know what, they're going hard. I'm gonna
make sure I'm going hard too, And I love. That's

(27:39):
the feeling that I love because I think we could
all everyone, I don't care if you're Peyton Manning back
in this heyday or Derek Juan's heyday, we could all
probably be a little harder on ourselves and expect a
little more of ourselves, right, And I think that's positive.
People think being hard on yourself is like you gotta
know yourself, know your worth. That's that's the kind of thing.

(28:01):
And that's what we bring into rumble boxing is that
you're not made of glass. And I think, touching back
on why boxing it really and custom model, what he said,
how you fight is how you live your life. It
really teaches people that they're stronger than they think, that
they can put forth more effort than they think they can,
that they can work harder than they think they can

(28:21):
and still have fun. Exactly. So there's been this like
I think it all started with six minute abs and
when we started putting kind of TVs and in the
cardio machines at the gym, that really the gym space
took a turn for the worst, to be honest, because
anything's hard if it's if it's gonna bring what you want,
it's gonna make a change. It's gonna be hard, because

(28:42):
otherwise where you are now, if you're not happy with
where you are, it's probably an easy road to get
that called homeostasis. And and the funny thing is, or
I guess the paradoxical thing, paradoxical thing about life is
we crave homeostasis kind of the path of least resistance.
But you see, when we succumb to that, which is
a kind of natural instinct, which is kind of cruel
joke of the universe, it breeds just mediocrity and unhappiness

(29:08):
and and obesity. Even and I know firsthand I've been everything.
I've been unhealthy, I've been healthy, I've been poor, dirt
dirt poor. I've been lucky to be successful. I like
being in shape and successful because but the funny thing
is is I've never worked harder in my life. I've

(29:29):
never had my head hit the pillow at the end
of the night and just been like, damn, I'm exhausted.
But I just found a way through training boxing, especially
to learn how to fight and live my life that way.
And I think that's what's great. And I think when
I first had you on for the Workout Wednesday video.
The whole point of that series was when you find

(29:51):
that one thing you like, then it becomes easy people go.
And that was the whole point of the Workout Wednesday
UM series that I did, was there are so many
options out there, whether it was a stripper pole class
that took a crunch gam or whether it was I
did a boot you had that strip was practice. All right,
it makes sense that I don't want to say anything

(30:11):
a boutique. I don't know if it's even open anymore. Um.
There was an underwater cycling class in the city. Oh yeah, yeah.
And the whole point is there is something out there
for everyone, and you found boxing in at the end
of the day. I mean, this might sound like an exaggeration,
but it couldn't change your life because you found a
lot of exaggeration. This what I do. I don't know

(30:32):
where where I'd be if I didn't find boxing, if
I didn't find UM training. Uh. You know, one of
my favorite Nellie songs, Heart of a Champion, says, we
push ourselves to the limits so our talent will surface.
And I had all this potential that I my parents,
you know, who are so supportive who I love the death.
We're always telling me how how much potential I had.

(30:53):
Now great, It wasn't listen to our parents were supposed to,
and I wish I had because I didn't understand that,
and I didn't know how to channel that, and I
was getting into such trouble and I was just I
was battling with depression in different issues. And when I
found training as a means to empower my spell empower
myself so that I can live a better life. Not

(31:14):
in the gym. I don't want to turn anybody into
a gym rat. I want to teach them how to
push themselves physically so that emotionally, mentally, even spiritually at times.
UM shout out to Hillsong, who big supporters of of
of Rumble boxing without Carl with UM that has a
tendency to to strengthen as well and a healthy mind.

(31:37):
You can read all the books in the world, but
that won't help your physical body. But a physical body
will always, which is that the housing of your brain
will always help you be more mentally and emotionally strong.
Correlations between that's the correlation I want, and that's what
people don't see. Like I'll post something on Instagram, and

(31:59):
you know how people love to and on Instagram, and
I'll post me training a lot, and occasionally post, you know,
sitting in the meetings and the boring stuff that I
have to do. But the glamorous stuff is working out
that's more visually dynamic. So I post that. People like,
oh my god, how vain can you beat? Always put
so much into your into your training, into your body,
and I'm like, I don't train for a look. I

(32:19):
train for a feeling. I trained to be emotionally strong,
and I don't train to to train my body to
look a certain way. I trained myself to be free
from my body, to be free from depression, to be
free from from fatigue. So I can do anything I
need to do. I can come on here after working
fourteen days straight, after putting in energy from seven am

(32:41):
until ten o'clock at night, taking care of my family,
my dog, my, you know, my my other responsibilities, and
I know that I'm never gonna be beholden to my
physical body because I trained for this, not going to
hold you back that. And that's that's what we do
at Rumble Boxing, and that's what really stems in and
is in the DNA. Of of my training kind of
philosophy and methodology is listen, if you're trained to get

(33:02):
a six pack, great, that's I'll never knock anybody for
why they're trying to get fit, but that's a really baseless,
uh kind of fundamental to build off. Train to be strong,
to be empowered, to to live a better life, to
be a better father, husband, mother, or sister, lover or
whatever that is. You'll get a six pack, that's the

(33:24):
exactly that will be the byproduct, but you'll gain something
that's so much more empowering, which is belief in self,
which is health and the power that like I said,
you're not made a glass and you're stronger than you think.
And I think the funny thing is, listen, at some
point in life, you yeah, you probably want to be
the prettiest person in the room, the sexiest person. Then

(33:45):
that could make you feel good for a little bit,
but that's what that's your goal. Trust me, someone is
gonna walk into that room and be prettier than you
and have better six pack than you, and then you're
gonna feel like you're worth nothing because you just lost
whatever you had. And I feel like that's why if
you're focused on just an overall feeling. How do you feel?

(34:05):
To do you feel better? No one can take that
from you, no one, no, And it is It is
always about the feeling. It is always about hanging on
to that kind of euphoric joy that you feel after
literally pouring your heart out and sweating, and and that
really only comes by pushing hard. Like I said about

(34:26):
the ellipticals, and you're watching Judge Chewdy on the Go
and you're sitting there for forty five minutes and you're
just kind of ghosting, and it's like, you know, you've
been doing that for six months a year, and you
don't register any changes. It's because you've been lied to.
You've been lied to that that things should be easy,
especially if you're out of shape. Um, you really got
a lockdown and formulate new habits. And that's hard. You're

(34:48):
going against your very d n A, you're going against
your very spirit. Um. So it's hard, but it's always
worth it, of course. And then when you're in shape,
guess what I still when I take a rumble boxing class,
I end in a heapy, emotional, sweaty mess because it's
always yours master. After your class That's what I'm saying.
It's always your relative maximum terrible probably as well. So
you were you were a little little Okay, it's okay.

(35:11):
Tom Ford tried to bottle that scent into one of
his perfumes or carlogns that he charges, you know, because
he said that that was the essence of attraction. So
you know, I don't know. I mean, I yeah, you
might you might have been. I saw some girls trying
to look at over their shoulder. Hey, as you said,
master trainer was your title of Nike R. Yeah, master,

(35:32):
I'm a master trainer and um yeah, anytime I do
any television or Actually, the funny story, real quick story
about how I got with Nike. I was doing, um,
I actually think Carolina I was doing Live from the Couch. Um. Yeah,
as I was doing her morning show like five years
ago or something like that, and I was at a

(35:53):
Nike event and I was just up and coming and
getting a pretty solid name for myself. And I was
going to do her morning show and I had another
lead into the CBS Morning Show or whatever it was
for the New Year's special. So I was gonna have
about a seven million person audience UM for about seven
minutes and I ran up to this guy Ryan Schaefer
at Nike, who's still with Nike, one of my good friends.

(36:15):
I ran up to him and I go, listen, you
don't know who I am, but it is my dream
to be with Nike. I have seven million people that
you're gonna watch this thing. I want Nike to deck
me out. I want like the full gear. And he
looks at me and he goes, bro get the hell
away from me, and he said that. He said that,
and I was like, wow, I blew my shot. And
he comes up to me after this event, which was
at the Hammersion Ball Room. We were playing dodgeball with

(36:35):
Terry Crews. Actually I was so cool, so they rented
out Hammersion ball room. We're playing dodgeball and at the
end of the event, Ryan comes back up to me
and he's like, listen, not the right time or the place,
but I appreciate your gumption. He probably didn't say gumption
my grandfather used to say it, but I appreciate he
got gumption. That's a UM. So he said, listen, email

(36:57):
me and I'll set you up tomorrow UM for this
shopping experience. So he set me up with this um
two hour shopping experience at Nike, the the flagship Nike,
and I got to be taken around by their personal shopper,
this guy Wade, who he walks around with like asap
Rocky and Jordan comes in and they gave me this

(37:19):
experience where I got to pick out everything and I
went on and I rocked the Nike gear and I
talked about fitness and I talked about how passionate I was,
and that got sent around to Nike Corporate and they
were like, Wow, this this kid, um he could add
some value. And that's what got me with Nike. Richind
had you not had the gumption, it's a great one.

(37:41):
Let's bring him back. What is what is this work?
Just everywork, every work, everything I did from now? Um No,
but that's an important lesson right there. Just just do
it like it's just like they should take that tagline.
They should take that tagline. It's a good one. Had
you not made probably the poor choice to go up

(38:04):
to the guy and say that, none of it would
have happened. And the funny thing to kind of that
reckless attitude to do that. It's confidence. And I think
that when I walk into any room, whether it's I'm
speaking with kids up you know, in Harlem, or I'm
in a you know, sitting with some of the politicians
or hedge funds, you know, decision makers of the universe.

(38:27):
You gotta know that you deserve to be there. When
you're confident and when you take care of yourself, people
see that, and they see that as a sign of
self respect, so they want to respect you more. So
again tying in, if I wasn't in shape, and if
I was kind of a little self conscious about myself,
I wouldn't have had the dumbcom confidence, the reckless abandonment

(38:49):
to go and make that bold leap. And I've done
it in so many other variations of my life that
have led to such great things. Um but again, it
all started with knowing that I took there myself, that
I felt confident enough, that I felt empowered enough to
to go up and talk to somebody and make that
kind of leap. Well, it's there. At some point in

(39:09):
whatever journey you want to go on, whether it's whether
it's a relationship, whether it's a new job, whether it's
a new workout, you have to make that leap. You
have to say you just got to dive into it
at some point as a master trainer there with Nike,
and as someone who's trained at this point, what millions
of people in some capacity probably wow, what is what
is one piece of advice or one rule you can

(39:30):
be like, I wish everyone could just get this into
their heads and understand if you if you do this,
if you understand this, your journey will be a little easier.
It's not supposed to be easy, but it can be easier. Yeah,
I mean, I think we touched on it throughout this
whole kind of It's really I take the Gary v approach,
the Gay Chuck approach of listen, I have nothing to

(39:52):
sell you. I don't and Gary has nothing to sell
you but hard work, inconsistency. So I think when we
try to latch it, we we just have especially nowadays
we're such an a d D generation. We want something,
we can swipe for it. We you know, we need
something on Amazon, It'll be there and you know it's
very easy, and it really again, we have more things,

(40:13):
but we're unhappier than ever. I almost look at it
almost as a regression. I want to regress people, and
why I love fighting to touch back on on on
the fight or Flight, I try to simplify things. Whatever
you want to do, whether it's be successful financially, whether
it's be a pillar of your community, whether it's have

(40:33):
an impact on on somebody, whether it's be a great
you know in a relationship, be a strong person in
the relationship, be a better you know, son or daughter
or whatever it is, father, mother. You takes consistent, hard
ass effort, and we somehow in this six minute ABS
generation got it twisted. And I wish that I had

(40:55):
some billion dollar full philosophical or product to sell. I
just don't I know that every day. It's the jay
Z methodology. It's you treat your first like your last,
and your last like your first, and your thirst will
be the same as when you came. If you don't
look at every single thing as the most important thing
that you're doing, why are you doing it? Your time.

(41:17):
There's no such thing as making up for lost time.
Once it's gone, that that's gone. You can never get
it back. Money, you can recover time. Interactions with people,
your impact on humanity, you can't take that back. You
got one shot to do it right, and it is
hard work. It is hard work to be poor because

(41:37):
it's it's it's just hard. It's hard work to be rich,
it's hard work to be successful, it's hard work to
be unsuccessful in its own right. Choose your heart. It's
gonna be hard. You know that life. Life was hard.
Nobody told you it should be easy, besides maybe some
magazine that wanted to sell you Jessica Alba's arms or

(41:58):
something that's like, do this movie six times the day
and you're gonna have I don't know why I said
it like that. That's that's how I read it. But
it's such boy. When these magazines asked me for contributions
like that, I always turned them down because it's not
about that. It's about learning how to treat everything with
importance again, not just swiping away and being mindless. It's

(42:20):
about putting that same effort, that same passion, that same
amount of just fire into everything that you do, because
that's the foundation of progression. And to tie back to
what I saw in the beginning, progression is the foundation
of happiness. So I just want people to be happy,
but I don't want to know what is And you've

(42:41):
probably heard this a hundred times more than I've heard it,
but people will come to you say like, oh, I
want to get back in shape or I want to
get into shape. All the time you go and you
tell them. You tell the person what you might do
to get in shape or what I do to get
in shape, And one of the first reactions is always like,
I don't have that kind of time. I don't know
if I want to do that. I don't know if
that's for me, it's well, then don't ask me. Because

(43:02):
it's such a personal journey, and all the people that
you look at you probably may view as hashtag goals.
It's easy to look in whatever capacity, whether it's fitness
or financial relationship. You see the highlight reels, that's where
that person has always been. There's always been that rich,
that famous, that in shape. But there's a whole journey

(43:26):
that's not on Instagram that you didn't see it. You
don't see the darkness. You don't see these. For example,
I know I saw you on Instagram the other day
you were doing squats. How long were you in the
gym for that day? Well, yes, show was my day off,
so that was my second workout, but your second work
on your day off. Yeah. But the funny thing is
is people say, well, this is your profession, obviously you
have time. And the funny thing is is, now I'm

(43:47):
a business owner, I have other responsibilities where I have
to delegate time because I know how important it is.
So I've turned down things. I've turned down money, or
I've turned down maybe going out with my ends that
one night because I know how important the investment in
myself is because it makes me a better person for
all of humanity. Um, so that's the irony. And I'll

(44:09):
take another story from Gary V who he whole. Somebody
will tweet him listen, I don't have time to start
my own business. And he'll sit there and he'll follow
that person on Twitter and five months later that personal
tweet about Game of Thrones, how they've watched every episode,
and Gary, you'll pop in and it'll be like, got
you because I thought you didn't have time to start

(44:29):
your own business. But you know every single thing, Calisi
is that I don't know. I've heard it's a good show.
I wasn't knocking it. I haven't seen it, but I
I you know that every single thing that's happened, every
plot stine in Game of Thrones. But I thought you
didn't have time to start that business. And the person
is follow you block Gary Vst. And that's I think

(44:53):
the thing is we all only have a certain amount
of time in the day to to devote to what
we want. But the funny thing is is you always
seem to scrounge up time for the things that you're
really deep down one. Now, I'm not discounting the fact
that we're busier than ever, we have more and you've

(45:13):
got to be with your kids like that's that is
something that is obviously gonna cut into your time. But
you gotta find a way, That's all I can say.
I mean, you got to find a way to invest
in yourself. Because I trained to be a better son,
to be a better brother, to be a better business owner,

(45:36):
to be a better dog owner. I can tell you
right now that I am a much nicer person to
everyone around me when I am in a workout routine,
exactly if because there was when I first moved out
to Seattle, it was tough because there was so much
going on to find it, I didn't have a place
to live, there was just a ton going on, and
I went like two or three months without really working out,

(45:57):
and I was a miserable prick exactly the whole time.
Usually miserable anyway. But a lot of the view he's
a sweetie. He's trying to ruin his image right now. Um,
and that was probably like, you know, you're building your
own show, you're moving into a new city, so that
is kind of the societal means of success. But you
were miserable. Rights. So that's the thing is I think

(46:18):
there's a there's an evolutionary disconnect between how genetically we're
supposed to live and you know, not to get too deep,
how society tells us to live, because I can tell
you that I used to hustle my way into some
jewelry and prodis shoes, into some you know, a cool
Gucci belt or something like that, and I was miserable.

(46:41):
I don't know if I can swear, so bleep it out.
I swear a lot, Thanks Mom, she's a wonderful woman.
But we swear a lot in the hushold. So I
was miserable. But if I had posted this on Instagram,
people have been like, Yo, my man's winning secure the bag,
hashtag gold Bro. But I was miserable. And when I

(47:03):
first started training at Berry's and I had found my
outlet to to not think about myself and what I
could get, but what I could give. How I could
use my motivation, my energy to help this class of
people find their own internal motivation. Not to be an inspiration.
I think when fake fitness Instagram trainers with one point
two million followers go I'm just doing this to be

(47:24):
an inspiration, and then shirt is off and they are
by the beach, I'm like, are you are you? Are
you kidding? Like? What kind of book is that? I
don't do this to be an inspiration. I talked to myself,
who was ten years ago broke minus seventies six dollars
in my bank account. Rock, at least you had seven
bucks in your bank all right in your pocket. Um,
I'm just kidding. He's very big. I don't want to

(47:44):
talk on Johnson. Well, that was his story seven Bucks
production company is seven. He had seven bucks in his
pocket before he started to do better. UM, had you
know my bank calling me like yo, minus seventy six one?
Are you going to fix this? I'm like, I don't know,
but I got a cool Gucci belt you and they're like, no,
we don't take that. Um. I was I was everywhere
I was, so I was depressed, I was broken. I

(48:06):
was just not taking care of myself. I was doing
drugs at the time too, so I had that kind
of problem. Um, I've been everywhere and that was always
at that moment in time. Um, I just needed a voice.
So I don't speak to be an inspiration. I actually
just talked to my broken ass self ten years ago
what I would have needed to hear, and that inspires

(48:27):
me every day to get as far away from that
person who I hated, who I I loathed, who I
was ashamed to look at in the mirror. I talked
to that person and if that can hopefully help other
people find their own self motivation internally, because it's always
an internal thing. Motivation has to come. Now. You can

(48:47):
use external means. You can use that tumbler account you follow,
or the interests, the count or whatever, or you can
use your favorite um you know, philosopher or whatever. But
at the end of the day, it always ties back
to you. The motivation for the calls for it has
to come from It's got to come from you. It
has to come from you. And that's what I want
to show people, especially through boxing, that you're stronger than

(49:08):
you think, and it always takes that internal fire. You
can't you can't fake it. And sometimes it feels good
to punch something that just feels so damn good. Did
you My therapist when I was a kid, he goes,
whenever do you feel, um a little bit upset? This
is actually what will you feel a little bit upset?
I want you to punch a pillow? And first off,

(49:29):
talking to somebody that talks like that, I want to
I want to punch. I want to punch. I was like,
are you talking like this? But I said, why would
I punch a pillow? Why don't I just train? Why
do I just learn how to fight? Why don't I
just learn how to get all my aggression out in
a positive way? And the parallels of fighting, you know,
as Rocky would say, it's not about how hard you hit,
It's about how hard you can get hit and keep

(49:51):
on going. That's rock Like as Those are the principles
that you learn through training and through hard training, not
sitting on the elliptical and swirling what that's how you
learn the past um A couple of weeks ago from
Beach Body and we talked about how both of us
are track guys growing up and what track teaches you,
and every every sport has a lesson. What track teaches

(50:12):
you the idea of the personal record or the personal best.
You might be in a race with two hundred other
people and two hunch of your dash that meat, but
if you beat your best, you won. And with with trend,
with boxing, it teaches you you can always keep going on.
You can always push a little bit harder and always
do a little bit more. Nothing that you do, to

(50:32):
be honest, unless you discover the next google is going
to be inherently special. That's what people don't understand. And
that sounds like a cruel thing to say, But when
I throw a punch, it's not inherently special. What makes
it special is your motivation, your effort, your energy, your inflection.
Because nobody can bring that like you can bring that.
It's called do you Russell Simmons and Heather b Um

(50:54):
do you? So if we did the same exact thing,
it would be inherently unique and special because we're inherently
as I would probably be better. Well obviously, I mean,
you're just a better person. But a squad is just
a squat until you put that passion into it. A
punch is just a punch until you work so hard

(51:14):
that it's special because you made it special. Your job
that you're doing isn't inherently special until you bring your
passion into it. And I think again, we're just we're
very twisted, and we look for these get rich, get
fit quick schemes and we don't understand that we need
to bring our motivation to the table every day. We

(51:35):
got to bring that passion to the table every day,
and that's what makes life life special. If we beat
that pr even if we didn't win the race, that
was progression for us exactly. And one more time, progression
is the foundation of happiness. That might be my next
lower back. I don't know. I don't have a lower back,
but no, you have the butterfly one. I was gonna
get a matching one. But that is the foundation of life.

(51:58):
If people could just understand in the progression. I don't
care if you're a billionaire, because that's what society deemed successful.
If you're I know billionaires that work harder than they
worked when they were poor. I've been very fortunate to
learn from a lot of people, and Jim Carrey said
this um, I wish everybody could be rich, famous and successful.
To understand that that's not the answer. It's not. It's

(52:21):
not because, like I said, I've been in all stages
of life. I've had less money in my bank account
and been happier when I just again drove that progression
every day, so to wake up and to utilize, utilize
that day and say, listen, I'm gonna make a pr
for myself today. Maybe it is I put in that

(52:42):
little bit, that extra minute on the trademill like you said.
Maybe it's I work a little harder. Maybe it's I
find that twenty minutes to dedicate to myself to really,
you know, train my body. Maybe it's ice I put
in that little extra effort in front of my boss
so that they can really see that I want to
be successful, that I sure sale or whatever it comes back.
And it's never easy. Nothing in life is easy. To

(53:05):
choose your hard, but drive your own progression. I know
that you're gonna keep progressing, and I'm excited to see
the progression of Rumble. I'm excited to see where Guys,
if you're in New York right now, or if you're
visiting New York, like I did sign up for a class.
Please sign up early because that um. But I'm excited
to see where you guys end up and thank you
for hanging out. Appreciate it. You can't. You don't. You're

(53:26):
not even gonna plug the Instagram. That's crazy. Do your thing, man.
I know, because I was gonna let you do it
and be like, oh no, that's all right fine. At
no uh d nemon any I m a n and
at Rumble Underscore Boxing. For the record, that all has
been in my Instagram had he given me a chance,
I don't know. I'm listening. I drive my own destiny,

(53:47):
jam it um no, but I do the best thing
about social media is the fact that you can break
the four walls of your own community. And I really
take everyone who chooses to be a part of kind
of the social media progression that I've built, um and
really created this great community for people. So we'll do

(54:11):
it all more time. At noah d n e I
m a n uh and at Rumble Underscore Boxing. I
just wanna just wanna make people smile. You're good, You're
doing good things. You're a lot of fun. Thank thank
you guys so much for tuning in work Out on
Day podcast my Man. Greenbrook t MS, the nation's leading
t MS therapy provider, gives patients a safe and effective

(54:32):
treatment for depression covered by most insurance. Schedule of free
consultation for you or a loved one at Greenbrook t
ms dot com Greenbrook t MS, We're here to help.