Higher Up Podcast
A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive. The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!
Episodes
In this listener highlight episode, Benji and Adam get honest about the real story behind the Higher Up Podcast: the early hour-long recordings, the titles that made no sense, an 18-month hiatus, and the one Instagram DM from a listener that brought it all back.
From there, they walk through the ideas that shaped the show's identity and their business: weekly tactical meetings, monthly strategic meetings, quarte...
AI is already in your business. The question is whether you're leading it or letting it lead you.
In this episode we talk honestly about why AI feels threatening, especially for creatives and leaders who care about trust and relationships. Then we reframe it: AI is a tool, not a strategy, and definitely not your conscience.
We cover the 80/20 rule for using AI well, prompt engineering, and why the best use of AI ...
Conflict rarely destroys a team all at once. It chips away through small misunderstandings, tension in meetings, and messages that land wrong. In this episode we talk about why conflict feels constant in certain seasons and what leaders can actually do about it.
We cover the hidden costs of unresolved conflict: disengagement, gossip, broken trust, and turnover that could have been prevented. We also get into what for...
A business can be thriving on paper and still get knocked sideways by a storm you didn't plan for. This episode is about what keeps you steady when it hits.
We're fresh off real momentum, including expanding back to Tuscaloosa, and it sparks a bigger conversation about leading through uncertainty. We talk about blind spots, overconfidence, and why "unsinkable" is never a real strategy, using the T...
Profit can keep a company alive while slowly shrinking the leader running it.
In this episode, we talk about leading with integrity when the pressure is on: cutting corners, blaming others, staying silent when speaking up costs you something. We get into stewardship over entitlement, business ethics in real decisions, and why a strong culture starts with how you treat the least powerful person in the room.
You'll...
Most leaders build a strategic plan at the start of the year and stop looking at it within weeks. If your team is reacting to noise instead of executing, this episode is for you.
We break down why strategic plans get shelved, how to spot the warning signs, and what it takes to close the gap between planning and execution. Topics include shiny object syndrome, quarterly planning, leadership cadence, and how ...
In this episode, Benji and Brady Wilson talk about one of the biggest challenges leaders face: knowing when to step in and when to step back.
Many leaders jump in to fix problems quickly, but over time that can create bottlenecks and limit the growth of the team. This conversation explores how strong leadership creates ownership, builds trust, and develops people instead of making the leader the solution to every iss...
Are you leading or just reacting?
In this episode, we break down how to separate signal from noise so you can lead with clarity instead of constantly putting out fires. We talk about identifying the work only you can do, protecting your top 20 percent, and building margin into your leadership rhythm.
We also get into real challenges inside churches and organizations. Handling preferences and complaints. Clarifying rol...
Feeling busy but not effective is a leadership problem, not a motivation problem. In this episode, we break down a practical framework for cutting through noise and focusing on the work that actually drives results. We cover the four-box focus model, the discipline of saying no, and the One Thing habit that helps leaders protect strategy from constant interruptions.
We talk honestly about modern distractions like not...
This episode focuses on leadership clarity, operational discipline, and building momentum that actually lasts. We talk about why growth does not come from doing more, but from simplifying systems, documenting what matters, and removing friction that slows teams down.
We share real lessons from leading inside a complex, highly regulated business and why speed is the result of clarity, not chaos. That means making deci...
As the year winds down, this episode focuses on how leaders can slow the pace, close the year with clarity, and set themselves up for a healthier start to what’s next. In this season three finale, we talk about presence, gratitude, and intentional reflection, not as concepts, but as leadership practices that actually shape culture and momentum.
We share lessons from a demanding holiday season, including church Christ...
This episode breaks down gratitude as a real leadership system, not a holiday mindset. We talk about why teams will meet expectations for a paycheck but give extra effort when leaders notice the details, call out wins, and make people feel seen. You will hear practical habits that strengthen culture, raise performance, and keep people connected to the mission.
We cover what healthy appreciation looks like in day-to-d...
Forecasting isn’t guessing; it’s preparation. In this episode, we discuss turning vision into action through clear goals, solid plans, and repeatable systems. You’ll learn practical ways to forecast across revenue streams, align your team, and make confident decisions when things change.
We also cover cash flow basics, rolling forecasts, timing, and strategies to protect growth while maintaining financial stability. ...
The sale isn’t the end, it’s the reset point. In this episode, we unpack what happens after the contract is signed and why the strongest brands win in the follow-through. You’ll hear how trust compounds when you stay engaged, why consistency beats intensity, and what separates a one-time customer from a lifelong advocate.
From restoration to banking to creative services, we explore practical ways to lead with educati...
What Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)
In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.
We compare it to Chick-fil-A’s approach, where brand strength ...
What happens when a brand forgets who it is?
This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.
We unpack the difference between branding...
Leadership isn’t just about strategy, it’s about rhythm. In this episode, we explore why intentional pauses and quarterly rhythms are essential for your business, family, and personal health. From balancing key life areas to safeguarding sacred family time, we offer practical strategies to prevent burnout and lead more effectively.
You’ll learn about tools like the balance wheel, the significance of family board meet...
Are you leading your business or just reacting to problems as they arise? In this episode, we explore the power of quarterly rhythms, a system that helps leaders stay focused, avoid burnout, and build sustainable momentum.
We discuss why rhythms matter, how seasons in life and business provide a model to follow, and the practical steps to align your team around clear priorities. You’ll learn how quarterly planning an...
Change is constant in leadership, but when does it harm more than help? This episode examines balancing adaptation and avoiding overwhelming your team.
From Blockbuster’s resistance to pivoting when Netflix emerged, to the risks of moving too fast and causing burnout, we identify signs of "change fatigue.” You’ll learn how shifting priorities, poor follow-through, and lost trust can hinder progress.
We talk throu...
In this final part of our halftime adjustment series, we dig into the surprising power of staying the course when everyone else is pivoting.
We talk about why “shiny object syndrome” kills momentum, how small fundamental changes can create massive results, and why doubling down on your current plan might be the boldest move you can make. You’ll also hear how a simple calendar shift completely changed one leader’s eff...
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