Higher Up Podcast
A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive. The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!
Episodes
Prior proper planning prevents pitiful poor performance. Mr. Wilson said it slow every time, because he wanted it to sink in.
This episode breaks down the seven P's of success, a principle Benji and Brady's dad drilled into them from business to basketball practice, and how it applies to leadership, team building, and everyday decision making.
We get into why planning gets treated like an optional extra: some people w...
This episode picks up part two of the topic Benji and Brady's dad, Mr. Wilson, repeated for years: make it my business to know my business. Last week covered the origin and the leadership application. This week digs into the biblical foundation and what it actually looks like in practice.
We start in Proverbs 27:23, know well the condition of your flock, and talk about what it means to have intimate knowledge of what...
If you've ever said "don't we have people for that?" this episode is your wake-up call.
We keep coming back to a leadership principle our dad drilled into us: "I make it my business to know my business." It's not about micromanaging or doing every job yourself. It's about awareness, responsibility, and staying close enough to your business that you're never surprised by it.
We talk through real examples: why Brady sti...
"In it to win it" gets tossed around like a hype line, but for us it's a mirror. This season we're sharing the quotes our dad lived by, starting with the one that shaped how we think about leadership, work ethic, and legacy.
You'll hear where the phrase actually came from, why it ended up on coffee mugs and even a vehicle tag, and how a simple motto became a lifelong standard, one that earned our dad a Humanitarian A...
In this listener highlight episode, Benji and Adam get honest about the real story behind the Higher Up Podcast: the early hour-long recordings, the titles that made no sense, an 18-month hiatus, and the one Instagram DM from a listener that brought it all back.
From there, they walk through the ideas that shaped the show's identity and their business: weekly tactical meetings, monthly strategic meetings, quarterly o...
AI is already in your business. The question is whether you're leading it or letting it lead you.
In this episode we talk honestly about why AI feels threatening, especially for creatives and leaders who care about trust and relationships. Then we reframe it: AI is a tool, not a strategy, and definitely not your conscience.
We cover the 80/20 rule for using AI well, prompt engineering, and why the best use of AI is as...
Conflict rarely destroys a team all at once. It chips away through small misunderstandings, tension in meetings, and messages that land wrong. In this episode we talk about why conflict feels constant in certain seasons and what leaders can actually do about it.
We cover the hidden costs of unresolved conflict: disengagement, gossip, broken trust, and turnover that could have been prevented. We also get into what for...
A business can be thriving on paper and still get knocked sideways by a storm you didn't plan for. This episode is about what keeps you steady when it hits.
We're fresh off real momentum, including expanding back to Tuscaloosa, and it sparks a bigger conversation about leading through uncertainty. We talk about blind spots, overconfidence, and why "unsinkable" is never a real strategy, using the Titanic as a framewor...
Profit can keep a company alive while slowly shrinking the leader running it.
In this episode, we talk about leading with integrity when the pressure is on: cutting corners, blaming others, staying silent when speaking up costs you something. We get into stewardship over entitlement, business ethics in real decisions, and why a strong culture starts with how you treat the least powerful person in the room.
You'll leav...
Most leaders build a strategic plan at the start of the year and stop looking at it within weeks. If your team is reacting to noise instead of executing, this episode is for you.
We break down why strategic plans get shelved, how to spot the warning signs, and what it takes to close the gap between planning and execution. Topics include shiny object syndrome, quarterly planning, leadership cadence, and how to...
In this episode, Benji and Brady Wilson talk about one of the biggest challenges leaders face: knowing when to step in and when to step back.
Many leaders jump in to fix problems quickly, but over time that can create bottlenecks and limit the growth of the team. This conversation explores how strong leadership creates ownership, builds trust, and develops people instead of making the leader the solution to every iss...
Are you leading or just reacting?
In this episode, we break down how to separate signal from noise so you can lead with clarity instead of constantly putting out fires. We talk about identifying the work only you can do, protecting your top 20 percent, and building margin into your leadership rhythm.
We also get into real challenges inside churches and organizations. Handling preferences and complaints. Clarifying rol...
Feeling busy but not effective is a leadership problem, not a motivation problem. In this episode, we break down a practical framework for cutting through noise and focusing on the work that actually drives results. We cover the four-box focus model, the discipline of saying no, and the One Thing habit that helps leaders protect strategy from constant interruptions.
We talk honestly about modern distractions like not...
This episode focuses on leadership clarity, operational discipline, and building momentum that actually lasts. We talk about why growth does not come from doing more, but from simplifying systems, documenting what matters, and removing friction that slows teams down.
We share real lessons from leading inside a complex, highly regulated business and why speed is the result of clarity, not chaos. That means making deci...
As the year winds down, this episode focuses on how leaders can slow the pace, close the year with clarity, and set themselves up for a healthier start to what’s next. In this season three finale, we talk about presence, gratitude, and intentional reflection, not as concepts, but as leadership practices that actually shape culture and momentum.
We share lessons from a demanding holiday season, including church ...
This episode breaks down gratitude as a real leadership system, not a holiday mindset. We talk about why teams will meet expectations for a paycheck but give extra effort when leaders notice the details, call out wins, and make people feel seen. You will hear practical habits that strengthen culture, raise performance, and keep people connected to the mission.
We cover what healthy appreciation looks like in day-to-d...
Forecasting isn’t guessing; it’s preparation. In this episode, we discuss turning vision into action through clear goals, solid plans, and repeatable systems. You’ll learn practical ways to forecast across revenue streams, align your team, and make confident decisions when things change.
We also cover cash flow basics, rolling forecasts, timing, and strategies to protect growth while maintaining fin...
The sale isn’t the end, it’s the reset point. In this episode, we unpack what happens after the contract is signed and why the strongest brands win in the follow-through. You’ll hear how trust compounds when you stay engaged, why consistency beats intensity, and what separates a one-time customer from a lifelong advocate.
From restoration to banking to creative services, we explore practical ways to...
What Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)
In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.
We compare it to Chick-fil-A’s approach, whe...
What happens when a brand forgets who it is?
This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.
We unpack the difference between branding...
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