November 27, 2025 • 32 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Will Moreland.
🎯 Purpose of the Interview
To highlight Dr. Will Moreland’s journey from combat veteran to global leadership expert, and to share his insights on executive coaching, building winning cultures, overcoming fear, and turning passion into profit through his Million Dollar Speaker Framework.
🗝️ Key Takeaways 1. Background & Credentials
- Two-time combat military veteran (Bosnia and Iraq).
- Business Hall of Fame inductee.
- Founder of Moreland Training & Associates.
- Holds a Doctorate in Strategic Leadership.
- Based in Phoenix, Arizona.
2. Leadership Philosophy
- Leadership begins with self-leadership.
- Civility—defined as “intentional respect for others”—is key to productivity and profitability.
- “People respected are more productive.”
- Focus on people before profit to build sustainable success.
3. Building Winning Cultures
- Uses the Civility Advantage Framework with six pillars:
- Clarity: Define how you want your culture to feel.
- Communication: Reinforce cultural values consistently.
- Consistency: Embed values into daily operations.
- Offers anonymous assessments to audit company culture and align leadership with employee experience.
4. Executive Coaching & Leadership Development
- Helps leaders transition from task-based roles to people-based leadership.
- Uses his book Leading with Civility and the CHAMPS Framework in a six-month curriculum.
- Emphasizes discipline, emotional intelligence, and people skills.
5. Overcoming Fear
- Fear is often a result of lack of information.
- Encourages leaders to confront fear with clarity and education.
- Example: AI is not a threat, but a tool to enhance productivity.
“You won’t be replaced by AI—you’ll be replaced by someone who embraced AI.”
6. Million Dollar Speaker Framework (PAM Formula)
- Positioning: Define your unique message (e.g., Les Brown’s “You gotta be hungry!”).
- Advantage: Identify your competitive edge.
- Marketing: Deliver consistent messaging to build brand recognition.
7. Living from Your CORE
A personal decision-making framework:
- C – Clarity
- O – Opportunities
- R – Relationships
- E – Experiences
“If it doesn’t align with your CORE, it’s a no.”
8. Legacy & Impact
- Committed to training better humans and promoting the Golden Rule.
- Believes in empowering others through leadership, civility, and education.
💬 Notable Quotes
- “Civility is profitable. Incivility costs billions.”
- “Discipline is the bridge from where you are to where you want to be.”
- “Fear is just information. The more you know, the less you fear.”
- “You don’t need a lot of people—you need the right people.”
- “Live from your CORE: Clarity, Opportunities, Relationships, Experiences.”
📌 Final Thoughts
Dr. Will Moreland’s interview is a masterclass in leadership, personal growth, and business strategy. His frameworks and philosophies offer practical tools for entrepreneurs, executives, and aspiring speakers to build impactful careers and cultures.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Rashan McDonald. I host the weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides off for everyone. Now I'm talking about you. It's
time to stop reading other people's success stories and start
living your own. If you want to be a guest
on my show, Money Making Conversation Masterclass, please visit our website,
Moneymakingconversations dot com and click the b I guess. But
(00:22):
if you're a small business owner, entrepreneur, motivational speaker, influencer
or nonprofit now let's get started. My Guess is a
two time combat military veteran and Business Hall of Fame
in Deptee. He is the founder of Moreland Training and Associates,
where he delivers executive coaching, leadership development, and innovative training
(00:44):
programs that we all need. Please welcome the Money Making
Conversation Masterclass, Doctor Will Morland. How you doing, doctor Will Man?
Speaker 2 (00:51):
I'm doing fantastic, man. And first let me please say
thank you for having me. I've been a great admirer
of yours for years, so it's truly an honor to
have this opportunity to sit down with you.
Speaker 1 (01:02):
Well, thank you for that compliment. My wife always says,
I don't know how to accept compliments, so I'm gonna
say thank you. I appreciate you coming on the show.
I appreciate you coming on the show. When we were
start talking about leadership, you know you have a military background,
so you're a person who's been led a lot. Explain
leadership and also how you incorporate your leadership training that
(01:24):
you present to us based on the leadership training you
received in the military.
Speaker 2 (01:29):
Yeah, great question. So for me, leadership has played a
humongous impact in my life. When I joined the military
at the age of nineteen, coming originally from Compton, California,
I really didn't have structure, didn't have vision, didn't have
discipline in my life. And so by joining the military,
I immediately begin to get structured, get disciplined. And one
(01:53):
of my leaders in the military began to talk to
me about vision and having a vision for my life.
And he always to tell me, you can't lead anybody
else and who you learn how to lead yourself? And
so over the last of twenty five years, leadership has
been a great component in my life and now we
get to teach it literally all around the world.
Speaker 1 (02:14):
When you say we I see the name doctor Will Moreland.
Now we talk about your your military resume, where does
the academic training come in.
Speaker 2 (02:23):
So academically, I have a doctorate in strategic leadership, and
I've been able to use that with the training that
I received in the military to start more than training
and associates. And so it's where I and my associates
that work with me we have the opportunity to throw
out and we work with Fortune five hundred companies, We
(02:44):
work with collegists, pretty much any company that wants to
develop in their leadership and have leaders that are phenomenal
that know how to lead their employees and their teams.
Speaker 1 (02:56):
Doctor Will, you built an umpire empire. Excuse me, you
built an around leadership and civility. What first inspired you
to connect money and manners as a pathway to success?
Speaker 2 (03:08):
A great question. So when we look at civility, and
what I like to say civility is it is the
intentional respect of others. So when you think about in
the workplace, people that are respected are more productive, and
so if you're more productive, you're going to be more profitable.
And so I begin to see in my leadership journey.
(03:30):
People used to ask me how do you get your
teams to respond to you? How do you get them
to be so productive? And I begin to share with
my other leaders. I said, it's the way that I
treat people. So in the morning, before I would ask them,
did you get my email? Did you accomplish that tax?
I would ask them a human question and ask them,
how long are you doing? Is there anything that I
(03:52):
can do for you? And the more I begin to
treat them as a human, the more they wanted to
perform for me, And the more they wanted to perform
for me, the better our profits work, and the better
our profits are our results were So I don't always
tell CEOs and until leaders all the time that civility
is profitable, and incivility offts you billions of dollars.
Speaker 1 (04:18):
Absolutely, I agree with that. You trained leaders across the world,
doctor Will. What's the biggest mistake you see executives make
when trying to build a winning culture, like, for instance,
Aaron Golen, Let's go to football. All you talk about
is the New York Jets. I'm trying gotta change the culture.
Anytime of coach comes in, I gotta change the culture.
You hear a lot in sports. What culture. Are you
(04:42):
trying to change in the corporate space.
Speaker 2 (04:44):
Yeah, So in COPATE, we understand that you have your
board of directors, right, you have your your your stockholders.
Everybody wants you to make a promfit. That's the bottom line.
You know, business is about making profit. But what I
teach is that before we focus on profit, we got
to focus on the people. And so once again, if
(05:04):
you have the right people. Jim Collins talked about this
in his book Good to Great and it talks about
having the right people on the bus, but then having
the right people in position on the bus. And so
when we go in and we work with organizations, we're
always talking to them about the people. Do you have
the right people in the organization. If you're thinking, you
(05:25):
brought up sports. If you're thinking about sports, you know Lebron,
James Michael, Michael Jordan. He was always talking and they're
always talking about having the right teammates. And so they
would make trades. They would say, you know what, I
don't have the right supporting cast around me. So we
have the goal of winning the championship, but if we
don't have the right pieces in place, we can't win
(05:48):
that championship.
Speaker 1 (05:50):
So let's bring this out to entrepreneurs and small business owners,
you know who may be dealing with anywhere from two
to ten employees now, and that's structure. How and from
a leadership training and understanding your base, what do you
examine because when the corporate structure, you know, you may
be dealing with five versits of two thousand or ten
(06:11):
thousand employees. This show really primarily doctor Will focuses in
on the small business owners, the entrepreneurship and small businesses. Okay,
to be more specific, how does one look at their
culture and disseminate Because I had to do that in
twenty twenty three. I had to look at my culture
or my employees and realize I didn't have the right
(06:33):
people around. And that's basically what you were saying talking
to my listeners or the viewers, depending on how they're
going to take on this content, how do you present
that as a leader in an other corporate environment or
employing people.
Speaker 2 (06:48):
Yeah, going back to what my leader taught me is
you gotta be a leader of your se So as
a small business owner, which I am as well. I'm
a small business owner, we have a small team. I
had to first look at myself. I had to look
at my talents. I had to look at my skill set,
and once I really identified my skill set, I was
then able to see who else did I really need
(07:09):
around me. A lot of times with entrepreneurs, we think
that we need this big, gigantic team and so we
miss hired what I call miss hiring. We go get
all these people because we think it takes a lot
of people. But you don't need a lot of people.
You just need dedicated people and focus people. So first
you're gonna figure out who mine. And one of the
(07:31):
things I did with jan was we're doing I get
paid for now. I know, as an entrepreneur, you're probably
wearing a lot of punch, right, but you need to
figure out what does your company pay you for. So
for me, my company pays me to create content, to
find new business, and to network. Those are the three
primary things that my company pays me for now. As
(07:53):
an entrepreneur. When I was first getting started, I was
doing everything. I was doing accountant, I was doing marketing,
I was doing advertising, I was checking emails and all
that kind of stuff. But to get my company to
scale up and go to the next level, I had
to first find out what I was good at and
then I surrounded myself with the right group of people.
Speaker 1 (08:11):
So in the end, one as a leader has to
look in the mirror.
Speaker 2 (08:15):
Gotta look in the mirror, gotta look in the mirror,
and you gotta ask yourself, who am I like, what
are my skill sets? And what is the thing that
brings me joy. I like to call it your genius zone.
What is your genius zone? And you want to do
everything you can not to step out of that genius zone.
Speaker 1 (08:33):
I'm talking to doctor Will Morland. He is a two
time combat military veteran and Business Hall of Fame inductee.
He is the founder of the Moorland Training and Associates
were delivers executive coaching, leadership development and innovative training program.
Now where are you based, doctor Will?
Speaker 2 (08:52):
I am based in Phoenix, Arizona, where God vacations.
Speaker 1 (08:57):
Would he My daughter trained there. I know exactly where
you have, brothers in It's ice cold in January and
smoking hot in July. So explain that to me. Explain
that to me, brother, because in January you're like, Okay,
am I in Phoenix? It's your Let's ask this question now,
because my show is national you know, it's always heard
(09:21):
podcasts syndicated on HPCU twenty eight to be exact nationwide,
how are your services offered nationally?
Speaker 2 (09:31):
Yeah, So we have a framework that we researched over
the last twenty years and that framework is what we
call the Civility Advantage. And with the civility advantage, we
had six pillars that we teach our clients. And just
to give you the first three pillars is what we
call our foundational pillars. And the first one is you
(09:54):
have to be clear. You have to be clear about
how you want your culture. You have to be clear
about that. And so as the leader, you got to
ask yourself, how do I want people to feel when
they come into the office. How do I want people
to feel? And I always tell leaders you can gauge
this by your employees. How do they feel on Monday morning?
Are they excited about coming to work or are they
(10:17):
dragging to work? And so you have to get clear.
The second thing is it's communication. You have to constantly
communicate that this is our culture. And so when you
see things that's outside of the culture. Let's say you
see another employee mistreating or talking down to another employee,
you got to call it. You got to call it
on the carpet and say that's not what we do here.
(10:39):
That's not our culture, right, that's not what we want here.
So once you get clear, once you're communicating that this
is what the culture is going to be, the next
thing is you have to be consistent. You have to
be consistent in that culture. It can't be I tell
leaders all the time, you know, this can't be just
(11:01):
a check you know, a check on the during the
month of February where we're doing Black History or something
and we're gonna play nice in the sandbox. This has
to be embedded throughout our culture and it has to
be consistent.
Speaker 1 (11:16):
What it was really important. I want to go back
to I mentioned it twice the two time combat military
veteran off air. I asked you exactly what that meant?
I want to at least educate my audience when I
say that, what does that mean?
Speaker 2 (11:29):
Yeah, so that means I was deployed to where we
were having conflict or we were doing conflict resolution. And
so many of your listeners will remember the Iraq War
and some of them may remember the Bosnian War. So
during the Bosnian War, it was Bosnia. They were fighting
(11:53):
for their independence and America being an ally for them,
we went into a system in getting their and so
I was deployed for In that deployment, I was deployed
for nine months. And so when we talk about being deployed,
you're away from you're away from your family, You're in
constant danger twenty four hours a day. And so even
(12:17):
when we think about leadership, the training that you've gotten
during that time, it's uppermost that you stay in line
with your leaders and stay in line with what they're
telling you. Because what we used to say is stay alert,
stay alive, because it literally was a life and death situation.
Speaker 1 (12:35):
The reason I bring that up because of the fact
that it's all about trust. Yeah, you know, at that level,
you had to trust. And so if employee is working
for a company that they don't trust, if they work
for have a supervisor they don't trust, that's a culture
that will not be lead to any long term positivity. Now,
(12:57):
like you mentioned, if you see an employee, you know,
kind of saying derogative or kind of like talking down
or being over the aggressive with another employee, you step
in on that. Now, when you go through your training session,
how do you audit the potential company or situation that
(13:17):
you bring your company into.
Speaker 2 (13:20):
Yeah, so we have assessments. So whatever organization we're working with,
we have assessments that we give them to give to
their employees. And this assessment, their employees get to fill
it out. They don't have to put their name on
it or anything. So we get honest feedback and from
that we're then able to take it to the leadership
and say, this is what you have up on the wall.
(13:42):
You say, this is our company, X, Y, and z,
this is what we stand for, but this is how
your employees feel about the company. So over here on
the wall. You know, when you go into corporations, they
have the vision, the mission statement and all this kind
of stuff. We're a family and all that type of stuff.
You may be in the right place, but the actuality
(14:04):
of that may be a totally different thing. And so
we're able, through these assessments to get real time feedback,
and we're able to go to the leaders and say,
this is what the data is showing us, this is
what the research is showing us. And so you can
have the right intent, but let's really look at the
data and this is where your company is and so
(14:25):
that assessment gives them a score, a score from a
metric of one to one hundred. And so anything under
you know, anything under fifty, anything under sixty, your company
is suffering and we need to get in there and
do some operations.
Speaker 1 (14:41):
And like you said, not for a specialty, monk, right,
run your business, you know, like I always tell people,
you know, they don't just don't do taxes in the spring.
People taxes a year rut. Okay, if you just do
it taxes in the spring, you may have an issue
with your tax missie if you running a business, because
you got to be watching those books and also cash
(15:01):
flow and understand how you can project, so all that
comes into play. Stay with us. More money Making Conversation
master Lands coming up next. Welcome back to Money Making
Conversation master Lands with me Rashaun McDonald. Let me ask
you this question, doctor Morland. You're the founder of Moreland
(15:24):
Training and Associates. I I got there was three key
things I shouted out. If you, I want you to
explain to people exactly what you're saying when you say
your firm or your company delivers executive coaching, What exactly
is that a great question.
Speaker 2 (15:41):
Thank you for that. So, when it comes to executive coaching,
what we found out over the years where a lot
of people were getting put into positions that they really
weren't equipped for. And so what most organizations do is
they look for those employees that are doing real good
in their tasks. So, for instance, you may be a
(16:01):
salesperson and you're crutching it. You're crunching it as sales,
and so what your company will usually do is want
to duplicate that. They'll want to duplicate that in other employees.
So they'll puol you from the sales slore and they'll say,
all right, will you're now in charge of these ten people.
And what we found out was when you got put
(16:22):
in charge of those ten people, you didn't realize that
you needed people skills. You didn't realize now you needed
to motivate and inspire these ten people. And the same
thing that inspired and motivated you is not the same
thing that inspires and motivates them. And so now this
now leader, this brand new leader he now or she now,
(16:43):
is now distressed. They're now deflated because all of their
success was coming from what they were doing. Now their
success comes from what the team is doing. And so
we started to see that many of these leaders just
didn't have the skill sets to work with people. So
when we talk about executive coaching, organizations bring us in
(17:03):
to work with their leaders and we teach them the
leadership skills that they need so they can be successful.
Speaker 1 (17:09):
Okay, cool, Now let's talk about the when we stay down.
You know, that's executive coaching. You just kind of said
that word that I'm going into leadership skills. But how
do you develop those leadership skrills through your company more
than training and associates.
Speaker 2 (17:27):
Yeah, So we have curriculum that we use, we have
books that we use. So one of the tools that
we use is my book called Leading with Civility and
then Leading with Civility. We have another framework that we
call our Champs Framework. And in our Champs Framework, we
take these leaders through this six month program of breaking
(17:48):
down and so the Champ is an acronym and so
we break that down and they have coursework that they
have to do. And so it's just like being in
college again. Right, It's like, here's the degree I'm want.
The degree I want is to be a phenomenal leader.
And so if this is the degree I want. Here's
the force work that I have to complete.
Speaker 1 (18:07):
You know, it's really interesting when I hear you're very articulate.
Obviously that behind that articulation is a high degree of
intellect of fearlessness, because you a lot of fear stops
a lot of people. There's people working at jobs they're
afraid to lead their job, their relationships, they're afraid to
lead those relationships. Do you talk about fear or overcoming
(18:30):
fear in your training sessions?
Speaker 2 (18:32):
Oh, we have to because to your point, Rashaan, that
stops a lot of people. As I said earlier, I'm
originally from Compton, California, So I was born in Compton
when they said Compton was literally the worst city in America.
And so if you had fear, you weren't you weren't
gonna make it. But what I learned about fear was
fear is just information, right, Fear is really the unknown.
(18:56):
People are afraid of the unknown. And how do I
deal with the unknown is through information. The more information
I get, the more confident I am. And so when
I work with leaders, I'm really just asking them what
are they afraid of? If you have this fear, what
are you really afraid of and let's get you information.
And so, as you said earlier, a lot of people
(19:16):
are scared that they're going to get their job. Another
a big issue right now is just doing a training
with an organization yesterday AI. People are afraid of AI.
Is AI going to replace me? Well, once again, that
fear is coming from a lack of information. And so
one of the things that I shared with them used
to me was that AI is not here to replace you.
(19:38):
It's here to enhance you. And so instead of running
from it, you need to embrace it because you're not
going to get You're not going to get replaced by AI.
You're going to get replaced by a person that has
embraced AI.
Speaker 1 (19:53):
I love that idea. And I talked about staff. You know,
I went through a I don't like a small business training.
I'm based in Georgia, and one of the goals was
to introduce AI into my world, you know, and we
use it a lot. But you know, we do podcasts here,
(20:14):
so we use it for descriptions, and we do it
for social media campaign pitches and ideas, and so it's
like having an extra employee. That's how I see it.
And a lot of people need to who using it. Say, okay,
said I have ten people, I might have fifteen people
with AI. And if it's told to employees that way,
(20:34):
we're not trying to We're trying to grow the business
technical from a technical standpoint, because we're trying to compete.
And that's how I se AI. AI's usage and also
the pitch style. Correct.
Speaker 2 (20:46):
Oh man, you're absolutely right. I told them yesterday. If
you've ever said I wish I had another meet, or
if I just had two more of a meeting, I
would be Okay, Well, that's exactly what AI does. And
so here at our company, I've told all of our
people to embrace AI and I want AI just like
(21:07):
you said about descriptions. I want AI to do about
seventy percent of your work, and then I want you
to bring in thirty percent of your genius to bring
us to that one hundred percent. And so yeah, we're
we're all in on AI because it has made our
company so much more efficient. As we're doing assessments, we
can serve our clients a whole lot better. So I'm
one hundred percent all in on AI.
Speaker 1 (21:28):
My man, Thank you, my friend, doctor Will Morland he's
a Hall of Fame business executive and inductee. What's your
cartier for saying yes or no to an opportunity.
Speaker 2 (21:41):
At this point? Mainly like you, it's all about alignment.
Right early in your career, you say yes to everything.
But the older you get, now it's about alignment and time.
And so when I start thinking about him, it was.
Speaker 1 (21:53):
Time I break that down. Did doctor will because surely
enough will you, young brother. It's about opportunity. It said,
if you can't get up out of the bed, then
you might miss the opportunity. So you know, I always
tell people on my show, between the ages of eighteen
and twenty two, that's when you are fearless. That's when
you're the big dreamer, and that basically that's when you
say this is what I want to be. When you
(22:15):
get out of that twenty two range eighteen twenty two,
you know, you might get mad, might get a job
you really don't want. You might move out of the city,
like you said, join the military, and it might change
your focus. And I always tell people, if you out
of focus, go back to those eighteen to twenty two timelines.
What did you want to be? Then? Where did you
want to go with your life there that at least
(22:38):
sets you in a perspective of who you wanted to be. Now,
with that being said, you have your twenties, you have
your thirties, you have your forties. And I always say
this too, doctor will do not let age be an excuse. Okay,
so now talk brother.
Speaker 2 (22:55):
Yeah, you're absolutely so. I had good framework. I always
use frame works for me, and for me, the framework
for this is living from your core. And core is
an acronym C or E. It stands for clarity, opportunities,
relationships and experiences. So when you ask me, how do
I say yes to something, I'm right now very clear.
(23:17):
I'm very clear on what I want to do personally.
I'm very clear what I want to do professionally. So
when opportunities come, if it's not in alignment, I'm very
clear that that's not what I want to do. So
then when I look at opportunities, I'm looking for opportunities
that are in alignment and what I'm clear about. And
then I ask myself is this going to impact relationships
(23:39):
that I currently have right now? Is it going to
help those relationships or hinder those relationships? And then the
last is the e is it going to impact how
I experience life? I know how I want to experience life,
and so it is this opportunity. If it did good,
will it enhance my life? If it crashed and burned,
would it diminish my life? And so that's how I
(24:00):
look at things. I look at everything through the lens
of living through or living from my floor. And so
that's how when anybody asks me to do anything, it
has to fall into that alignment.
Speaker 1 (24:11):
Wow, I love the word of core. And when you
talk about working out, you have to have a strong core.
You know you got everything come and everything has to
be centered on something. And the word discipline, I think
is the overriding pitch that you're given in this interview
I'm having with you. Correct.
Speaker 2 (24:28):
Discipline is the bridge if you want to get from
A to B, A to Z. It's discipline. It's what
you do, whether you call it habits, whether you call
it routines, it's what you do every single day over
time that's going to get you to your end goal.
So you're absolutely right and goes back to you. That's
one of the things that I learned in the military.
(24:48):
You know, disciplined in your appearance discipline in you. You
articulate discipline and then show up. And so everything was
based on discipline, how you treat each other, the disc
discipline of culture, and so discipline has been very big
in my life.
Speaker 1 (25:05):
Well, I'm glad to hear that because of the fact
that I'm a focused person and I like to be
able to say inconsistency. I always tell people two things.
The two SE's in my life are communication and consistency.
I love it, which leads to, you know, being focused
and disciplined. Now, it was a question you presented to me.
You know, you've held countless speakers and leaders turn their
(25:26):
passion into profits. What's the formulta behind you? A million
dollar speaker framework.
Speaker 2 (25:32):
Yeah, so we have a framework that we call our
PAM system or PAM formula. And this is a framework
that I came up with after literally researching literally the
best of the best in the speaking industry, the Less
Browns of Lisa Nicholas, the Jim Rome's and zig Zigglers,
(25:53):
all the best of the best. And when I found
out Rashana, came down to three things that really separated them.
Number one, it was their positioning. Each of them had
a strong positioning so if you're familiar with less Brown,
his positioning was, you got to be hungry. You gotta
be hungry. You want to be successful, you got to
be hungry for success. You want to lose weight, you
gotta be hungry to lose weight. You want to better relationships,
(26:13):
you got to be hungry. That was his positioning. And
then the second thing that a in the pan formula
is your competitive advantage. What is your advantage? You got
to find your unique positioning in the marketplace. And so,
once again using less Brown, less Brown is great at
memorizing quotes, He's great at motivation. That's his competitive advantage
(26:36):
bar none, no one can do it better than him.
And then that third thing is marketing. That's where the
rubber meets the road, and marketing for me is just
your consistent messaging in the marketplace. And so when people
think about you, if I said I want a Hambrible,
I say, Rashaan, I'm coming to Atlanta, I'm coming to Georgia.
(26:59):
I want to hamber. Where can I get a handblegver?
You can send me to a myriad of places. But
if I say, Rashon, I want a big Mac, we
want to big Mac. When I get to Atlanta, You're
only sending me to one place. You're sending me to
one place. And so in your world, when people say
I want to take my brand to the next level,
I want to go to the next level, it's for
(27:20):
Sean McDonald's. He's the one. He's the magic behind the summons.
He's the secret in the simples. And so we can
name so many people, you know, Steve Marvey and and
Steven a and so many people. When you look at
their success and you see anything, but who's the magic
behind it, They're gonna come to Sean mcdugan.
Speaker 1 (27:40):
Thank you again, you know for that compliment. How do
we get in touch at you, doctor Will Morland.
Speaker 2 (27:45):
It's it's very simple. On all social media platforms. It's
at doctor Will Speaks. So d R W I L
L S P E A K S at doctor Will Speaks.
That's my website, doctor Will Speaks dot Payne. I would
love to connect with you. I would love to see
how your impact in the world reach out to me.
I'm on social media everywhere.
Speaker 1 (28:07):
Well, you know the beauty of a communicator, and that's
what you are. I want to ask you just go
back as a young man you know, because I'm very
familiar with company. I moved out to la in nineteen ninety,
you know, and people need to understand, you know, they
talk about Chicago, but it was it was opening opening
news was just like this hospital, this hospital sent to
(28:29):
this hospital. It was dry. Bys were utterly ridiculous. The
environment that utterly ridiculous. The environment he lived, he grew
up in. When did you start noticing or people start
noticing because you are here because somebody saw something in you.
You know, I'm here because somebody saw something in me.
I will honestly tell you that what did people seeing you?
(28:52):
And when did you finally admit the gift that you
were using now was the gift they saw long time ago?
Speaker 2 (29:00):
Man, That is so powerful, and I thank you for that.
I was, I know exactly. I was eight years old
and I was in a church convention and I was
a usher at this church convention. And so at eight
years old, I've always going back to discipline and just
taken things serious. If I commit to something, I'm serious
(29:21):
about it. And so as an usher, everybody would always
tease me because I was so I was so switching,
like he seems I'm like where you're supposed to right here.
I didn't care what your tiny woman. I was serious.
And so one day we're at this church convention and
I'm standing there. I'm eight years old and the bishop,
(29:41):
his name is Bishop R. W. McMurray. He looked at
me and he says, who is that young man right there?
Who is that young man right there? And everybody I
was there with my grandmother and they say, oh, that's
mother's grades grandsoning, that's that's real. He's mother's grades grandson.
And in church real they used the word promphesi and
he prophised on me and he said that young man
(30:03):
is going to speak to millions of people. That young
man is going to speak to millions of people. Now,
because I was in the church world, people automatically begin
he's going to be a preacher. He's going to be
a preacher. And don't you know, because the world he
was in, that's what they knew. They didn't know about
the speaking world. They didn't know about you know, being
a professional speaker or anything like that. They just said, oh,
(30:23):
he's going to be a minister. Bishop said, he's going
to be a minister. But that's when that spark and
I would go home and I would mimic my pastor
in the backyard how he would have the microphone preaching
and things like that. And then throughout school and things
like that, I was always able to express myself and communicate. Unfortunately,
(30:43):
where I grew up, we didn't have like debate teams
or anything like that. And I didn't realize it until,
you know, in my thirties that there was even a
theme called professional speaking. Now, I knew about Les Brown
and I just think that with a magic wand and
you know, they were able to go around and speak.
But it started when I was ten years old. But
(31:04):
I realized it that this was what I was going
to do in in my early twenties because I did
pastor for about eight years. And then after I finished pastoring,
that's when the bug really hit me to go in
full time to entrepreneurship and do what I'm doing.
Speaker 1 (31:21):
Now, what's that legacy, doctor Will, what's that legacy?
Speaker 2 (31:26):
Yeah? The legacy for me is to continue to go
around the world and train people and inspire people and
influence people to be better humans, to love each other,
to live out the Golden rule, do unto others as
you would have them do unto you, and I feel
if we can make each person a better person, then
(31:47):
we make the world a better place to live.
Speaker 1 (31:51):
I'll be remissed by not saying thank you for your service.
My young brother, a two time combat military veteran, Business
Hall of Fame inductee, the founder of moraland Training and Associates,
where he delivers executive coaching, leadership development, and innovative training
program In other words, do not be afraid of AI
(32:13):
one more time. How can we get in touch with you,
young brother once again?
Speaker 2 (32:15):
Simply just go to doctor will Speaks dot com anywhere
on social media at doctor will Speaks.
Speaker 1 (32:22):
Thank you for coming on Money Making Conversations Masterclass. I
really really appreciate.
Speaker 2 (32:26):
You man, I appreciate the opportunity. I appreciate you, Matthew.
Speaker 1 (32:29):
Thank you. This has been Money Making Conversations Masterclass with
Rashaun McDonald thanks to I Guess and our audience. Visit
Moneymakingconversations dot com to listen and register to be a guest.
Hi, I'm Rashan McDonald. I host the weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides off for everyone. Now I'm talking about you. It's
time to stop reading other people's success stories and start
living your own. If you want to be a guest
on my show, Money Making Conversation Masterclass, please visit our website,
Moneymakingconversations dot com and click the b I guess. But
(00:22):
if you're a small business owner, entrepreneur, motivational speaker, influencer
or nonprofit now let's get started. My Guess is a
two time combat military veteran and Business Hall of Fame
in Deptee. He is the founder of Moreland Training and Associates,
where he delivers executive coaching, leadership development, and innovative training
(00:44):
programs that we all need. Please welcome the Money Making
Conversation Masterclass, Doctor Will Morland. How you doing, doctor Will Man?
Speaker 2 (00:51):
I'm doing fantastic, man. And first let me please say
thank you for having me. I've been a great admirer
of yours for years, so it's truly an honor to
have this opportunity to sit down with you.
Speaker 1 (01:02):
Well, thank you for that compliment. My wife always says,
I don't know how to accept compliments, so I'm gonna
say thank you. I appreciate you coming on the show.
I appreciate you coming on the show. When we were
start talking about leadership, you know you have a military background,
so you're a person who's been led a lot. Explain
leadership and also how you incorporate your leadership training that
(01:24):
you present to us based on the leadership training you
received in the military.
Speaker 2 (01:29):
Yeah, great question. So for me, leadership has played a
humongous impact in my life. When I joined the military
at the age of nineteen, coming originally from Compton, California,
I really didn't have structure, didn't have vision, didn't have
discipline in my life. And so by joining the military,
I immediately begin to get structured, get disciplined. And one
(01:53):
of my leaders in the military began to talk to
me about vision and having a vision for my life.
And he always to tell me, you can't lead anybody
else and who you learn how to lead yourself? And
so over the last of twenty five years, leadership has
been a great component in my life and now we
get to teach it literally all around the world.
Speaker 1 (02:14):
When you say we I see the name doctor Will Moreland.
Now we talk about your your military resume, where does
the academic training come in.
Speaker 2 (02:23):
So academically, I have a doctorate in strategic leadership, and
I've been able to use that with the training that
I received in the military to start more than training
and associates. And so it's where I and my associates
that work with me we have the opportunity to throw
out and we work with Fortune five hundred companies, We
(02:44):
work with collegists, pretty much any company that wants to
develop in their leadership and have leaders that are phenomenal
that know how to lead their employees and their teams.
Speaker 1 (02:56):
Doctor Will, you built an umpire empire. Excuse me, you
built an around leadership and civility. What first inspired you
to connect money and manners as a pathway to success?
Speaker 2 (03:08):
A great question. So when we look at civility, and
what I like to say civility is it is the
intentional respect of others. So when you think about in
the workplace, people that are respected are more productive, and
so if you're more productive, you're going to be more profitable.
And so I begin to see in my leadership journey.
(03:30):
People used to ask me how do you get your
teams to respond to you? How do you get them
to be so productive? And I begin to share with
my other leaders. I said, it's the way that I
treat people. So in the morning, before I would ask them,
did you get my email? Did you accomplish that tax?
I would ask them a human question and ask them,
how long are you doing? Is there anything that I
(03:52):
can do for you? And the more I begin to
treat them as a human, the more they wanted to
perform for me, And the more they wanted to perform
for me, the better our profits work, and the better
our profits are our results were So I don't always
tell CEOs and until leaders all the time that civility
is profitable, and incivility offts you billions of dollars.
Speaker 1 (04:18):
Absolutely, I agree with that. You trained leaders across the world,
doctor Will. What's the biggest mistake you see executives make
when trying to build a winning culture, like, for instance,
Aaron Golen, Let's go to football. All you talk about
is the New York Jets. I'm trying gotta change the culture.
Anytime of coach comes in, I gotta change the culture.
You hear a lot in sports. What culture. Are you
(04:42):
trying to change in the corporate space.
Speaker 2 (04:44):
Yeah, So in COPATE, we understand that you have your
board of directors, right, you have your your your stockholders.
Everybody wants you to make a promfit. That's the bottom line.
You know, business is about making profit. But what I
teach is that before we focus on profit, we got
to focus on the people. And so once again, if
(05:04):
you have the right people. Jim Collins talked about this
in his book Good to Great and it talks about
having the right people on the bus, but then having
the right people in position on the bus. And so
when we go in and we work with organizations, we're
always talking to them about the people. Do you have
the right people in the organization. If you're thinking, you
(05:25):
brought up sports. If you're thinking about sports, you know Lebron,
James Michael, Michael Jordan. He was always talking and they're
always talking about having the right teammates. And so they
would make trades. They would say, you know what, I
don't have the right supporting cast around me. So we
have the goal of winning the championship, but if we
don't have the right pieces in place, we can't win
(05:48):
that championship.
Speaker 1 (05:50):
So let's bring this out to entrepreneurs and small business owners,
you know who may be dealing with anywhere from two
to ten employees now, and that's structure. How and from
a leadership training and understanding your base, what do you
examine because when the corporate structure, you know, you may
be dealing with five versits of two thousand or ten
(06:11):
thousand employees. This show really primarily doctor Will focuses in
on the small business owners, the entrepreneurship and small businesses. Okay,
to be more specific, how does one look at their
culture and disseminate Because I had to do that in
twenty twenty three. I had to look at my culture
or my employees and realize I didn't have the right
(06:33):
people around. And that's basically what you were saying talking
to my listeners or the viewers, depending on how they're
going to take on this content, how do you present
that as a leader in an other corporate environment or
employing people.
Speaker 2 (06:48):
Yeah, going back to what my leader taught me is
you gotta be a leader of your se So as
a small business owner, which I am as well. I'm
a small business owner, we have a small team. I
had to first look at myself. I had to look
at my talents. I had to look at my skill set,
and once I really identified my skill set, I was
then able to see who else did I really need
(07:09):
around me. A lot of times with entrepreneurs, we think
that we need this big, gigantic team and so we
miss hired what I call miss hiring. We go get
all these people because we think it takes a lot
of people. But you don't need a lot of people.
You just need dedicated people and focus people. So first
you're gonna figure out who mine. And one of the
(07:31):
things I did with jan was we're doing I get
paid for now. I know, as an entrepreneur, you're probably
wearing a lot of punch, right, but you need to
figure out what does your company pay you for. So
for me, my company pays me to create content, to
find new business, and to network. Those are the three
primary things that my company pays me for now. As
(07:53):
an entrepreneur. When I was first getting started, I was
doing everything. I was doing accountant, I was doing marketing,
I was doing advertising, I was checking emails and all
that kind of stuff. But to get my company to
scale up and go to the next level, I had
to first find out what I was good at and
then I surrounded myself with the right group of people.
Speaker 1 (08:11):
So in the end, one as a leader has to
look in the mirror.
Speaker 2 (08:15):
Gotta look in the mirror, gotta look in the mirror,
and you gotta ask yourself, who am I like, what
are my skill sets? And what is the thing that
brings me joy. I like to call it your genius zone.
What is your genius zone? And you want to do
everything you can not to step out of that genius zone.
Speaker 1 (08:33):
I'm talking to doctor Will Morland. He is a two
time combat military veteran and Business Hall of Fame inductee.
He is the founder of the Moorland Training and Associates
were delivers executive coaching, leadership development and innovative training program.
Now where are you based, doctor Will?
Speaker 2 (08:52):
I am based in Phoenix, Arizona, where God vacations.
Speaker 1 (08:57):
Would he My daughter trained there. I know exactly where
you have, brothers in It's ice cold in January and
smoking hot in July. So explain that to me. Explain
that to me, brother, because in January you're like, Okay,
am I in Phoenix? It's your Let's ask this question now,
because my show is national you know, it's always heard
(09:21):
podcasts syndicated on HPCU twenty eight to be exact nationwide,
how are your services offered nationally?
Speaker 2 (09:31):
Yeah, So we have a framework that we researched over
the last twenty years and that framework is what we
call the Civility Advantage. And with the civility advantage, we
had six pillars that we teach our clients. And just
to give you the first three pillars is what we
call our foundational pillars. And the first one is you
(09:54):
have to be clear. You have to be clear about
how you want your culture. You have to be clear
about that. And so as the leader, you got to
ask yourself, how do I want people to feel when
they come into the office. How do I want people
to feel? And I always tell leaders you can gauge
this by your employees. How do they feel on Monday morning?
Are they excited about coming to work or are they
(10:17):
dragging to work? And so you have to get clear.
The second thing is it's communication. You have to constantly
communicate that this is our culture. And so when you
see things that's outside of the culture. Let's say you
see another employee mistreating or talking down to another employee,
you got to call it. You got to call it
on the carpet and say that's not what we do here.
(10:39):
That's not our culture, right, that's not what we want here.
So once you get clear, once you're communicating that this
is what the culture is going to be, the next
thing is you have to be consistent. You have to
be consistent in that culture. It can't be I tell
leaders all the time, you know, this can't be just
(11:01):
a check you know, a check on the during the
month of February where we're doing Black History or something
and we're gonna play nice in the sandbox. This has
to be embedded throughout our culture and it has to
be consistent.
Speaker 1 (11:16):
What it was really important. I want to go back
to I mentioned it twice the two time combat military
veteran off air. I asked you exactly what that meant?
I want to at least educate my audience when I
say that, what does that mean?
Speaker 2 (11:29):
Yeah, so that means I was deployed to where we
were having conflict or we were doing conflict resolution. And
so many of your listeners will remember the Iraq War
and some of them may remember the Bosnian War. So
during the Bosnian War, it was Bosnia. They were fighting
(11:53):
for their independence and America being an ally for them,
we went into a system in getting their and so
I was deployed for In that deployment, I was deployed
for nine months. And so when we talk about being deployed,
you're away from you're away from your family, You're in
constant danger twenty four hours a day. And so even
(12:17):
when we think about leadership, the training that you've gotten
during that time, it's uppermost that you stay in line
with your leaders and stay in line with what they're
telling you. Because what we used to say is stay alert,
stay alive, because it literally was a life and death situation.
Speaker 1 (12:35):
The reason I bring that up because of the fact
that it's all about trust. Yeah, you know, at that level,
you had to trust. And so if employee is working
for a company that they don't trust, if they work
for have a supervisor they don't trust, that's a culture
that will not be lead to any long term positivity. Now,
(12:57):
like you mentioned, if you see an employee, you know,
kind of saying derogative or kind of like talking down
or being over the aggressive with another employee, you step
in on that. Now, when you go through your training session,
how do you audit the potential company or situation that
(13:17):
you bring your company into.
Speaker 2 (13:20):
Yeah, so we have assessments. So whatever organization we're working with,
we have assessments that we give them to give to
their employees. And this assessment, their employees get to fill
it out. They don't have to put their name on
it or anything. So we get honest feedback and from
that we're then able to take it to the leadership
and say, this is what you have up on the wall.
(13:42):
You say, this is our company, X, Y, and z,
this is what we stand for, but this is how
your employees feel about the company. So over here on
the wall. You know, when you go into corporations, they
have the vision, the mission statement and all this kind
of stuff. We're a family and all that type of stuff.
You may be in the right place, but the actuality
(14:04):
of that may be a totally different thing. And so
we're able, through these assessments to get real time feedback,
and we're able to go to the leaders and say,
this is what the data is showing us, this is
what the research is showing us. And so you can
have the right intent, but let's really look at the
data and this is where your company is and so
(14:25):
that assessment gives them a score, a score from a
metric of one to one hundred. And so anything under
you know, anything under fifty, anything under sixty, your company
is suffering and we need to get in there and
do some operations.
Speaker 1 (14:41):
And like you said, not for a specialty, monk, right,
run your business, you know, like I always tell people,
you know, they don't just don't do taxes in the spring.
People taxes a year rut. Okay, if you just do
it taxes in the spring, you may have an issue
with your tax missie if you running a business, because
you got to be watching those books and also cash
(15:01):
flow and understand how you can project, so all that
comes into play. Stay with us. More money Making Conversation
master Lands coming up next. Welcome back to Money Making
Conversation master Lands with me Rashaun McDonald. Let me ask
you this question, doctor Morland. You're the founder of Moreland
(15:24):
Training and Associates. I I got there was three key
things I shouted out. If you, I want you to
explain to people exactly what you're saying when you say
your firm or your company delivers executive coaching, What exactly
is that a great question.
Speaker 2 (15:41):
Thank you for that. So, when it comes to executive coaching,
what we found out over the years where a lot
of people were getting put into positions that they really
weren't equipped for. And so what most organizations do is
they look for those employees that are doing real good
in their tasks. So, for instance, you may be a
(16:01):
salesperson and you're crutching it. You're crunching it as sales,
and so what your company will usually do is want
to duplicate that. They'll want to duplicate that in other employees.
So they'll puol you from the sales slore and they'll say,
all right, will you're now in charge of these ten people.
And what we found out was when you got put
(16:22):
in charge of those ten people, you didn't realize that
you needed people skills. You didn't realize now you needed
to motivate and inspire these ten people. And the same
thing that inspired and motivated you is not the same
thing that inspires and motivates them. And so now this
now leader, this brand new leader he now or she now,
(16:43):
is now distressed. They're now deflated because all of their
success was coming from what they were doing. Now their
success comes from what the team is doing. And so
we started to see that many of these leaders just
didn't have the skill sets to work with people. So
when we talk about executive coaching, organizations bring us in
(17:03):
to work with their leaders and we teach them the
leadership skills that they need so they can be successful.
Speaker 1 (17:09):
Okay, cool, Now let's talk about the when we stay down.
You know, that's executive coaching. You just kind of said
that word that I'm going into leadership skills. But how
do you develop those leadership skrills through your company more
than training and associates.
Speaker 2 (17:27):
Yeah, So we have curriculum that we use, we have
books that we use. So one of the tools that
we use is my book called Leading with Civility and
then Leading with Civility. We have another framework that we
call our Champs Framework. And in our Champs Framework, we
take these leaders through this six month program of breaking
(17:48):
down and so the Champ is an acronym and so
we break that down and they have coursework that they
have to do. And so it's just like being in
college again. Right, It's like, here's the degree I'm want.
The degree I want is to be a phenomenal leader.
And so if this is the degree I want. Here's
the force work that I have to complete.
Speaker 1 (18:07):
You know, it's really interesting when I hear you're very articulate.
Obviously that behind that articulation is a high degree of
intellect of fearlessness, because you a lot of fear stops
a lot of people. There's people working at jobs they're
afraid to lead their job, their relationships, they're afraid to
lead those relationships. Do you talk about fear or overcoming
(18:30):
fear in your training sessions?
Speaker 2 (18:32):
Oh, we have to because to your point, Rashaan, that
stops a lot of people. As I said earlier, I'm
originally from Compton, California, So I was born in Compton
when they said Compton was literally the worst city in America.
And so if you had fear, you weren't you weren't
gonna make it. But what I learned about fear was
fear is just information, right, Fear is really the unknown.
(18:56):
People are afraid of the unknown. And how do I
deal with the unknown is through information. The more information
I get, the more confident I am. And so when
I work with leaders, I'm really just asking them what
are they afraid of? If you have this fear, what
are you really afraid of and let's get you information.
And so, as you said earlier, a lot of people
(19:16):
are scared that they're going to get their job. Another
a big issue right now is just doing a training
with an organization yesterday AI. People are afraid of AI.
Is AI going to replace me? Well, once again, that
fear is coming from a lack of information. And so
one of the things that I shared with them used
to me was that AI is not here to replace you.
(19:38):
It's here to enhance you. And so instead of running
from it, you need to embrace it because you're not
going to get You're not going to get replaced by AI.
You're going to get replaced by a person that has
embraced AI.
Speaker 1 (19:53):
I love that idea. And I talked about staff. You know,
I went through a I don't like a small business training.
I'm based in Georgia, and one of the goals was
to introduce AI into my world, you know, and we
use it a lot. But you know, we do podcasts here,
(20:14):
so we use it for descriptions, and we do it
for social media campaign pitches and ideas, and so it's
like having an extra employee. That's how I see it.
And a lot of people need to who using it. Say, okay,
said I have ten people, I might have fifteen people
with AI. And if it's told to employees that way,
(20:34):
we're not trying to We're trying to grow the business
technical from a technical standpoint, because we're trying to compete.
And that's how I se AI. AI's usage and also
the pitch style. Correct.
Speaker 2 (20:46):
Oh man, you're absolutely right. I told them yesterday. If
you've ever said I wish I had another meet, or
if I just had two more of a meeting, I
would be Okay, Well, that's exactly what AI does. And
so here at our company, I've told all of our
people to embrace AI and I want AI just like
(21:07):
you said about descriptions. I want AI to do about
seventy percent of your work, and then I want you
to bring in thirty percent of your genius to bring
us to that one hundred percent. And so yeah, we're
we're all in on AI because it has made our
company so much more efficient. As we're doing assessments, we
can serve our clients a whole lot better. So I'm
one hundred percent all in on AI.
Speaker 1 (21:28):
My man, Thank you, my friend, doctor Will Morland he's
a Hall of Fame business executive and inductee. What's your
cartier for saying yes or no to an opportunity.
Speaker 2 (21:41):
At this point? Mainly like you, it's all about alignment.
Right early in your career, you say yes to everything.
But the older you get, now it's about alignment and time.
And so when I start thinking about him, it was.
Speaker 1 (21:53):
Time I break that down. Did doctor will because surely
enough will you, young brother. It's about opportunity. It said,
if you can't get up out of the bed, then
you might miss the opportunity. So you know, I always
tell people on my show, between the ages of eighteen
and twenty two, that's when you are fearless. That's when
you're the big dreamer, and that basically that's when you
say this is what I want to be. When you
(22:15):
get out of that twenty two range eighteen twenty two,
you know, you might get mad, might get a job
you really don't want. You might move out of the city,
like you said, join the military, and it might change
your focus. And I always tell people, if you out
of focus, go back to those eighteen to twenty two timelines.
What did you want to be? Then? Where did you
want to go with your life there that at least
(22:38):
sets you in a perspective of who you wanted to be. Now,
with that being said, you have your twenties, you have
your thirties, you have your forties. And I always say
this too, doctor will do not let age be an excuse. Okay,
so now talk brother.
Speaker 2 (22:55):
Yeah, you're absolutely so. I had good framework. I always
use frame works for me, and for me, the framework
for this is living from your core. And core is
an acronym C or E. It stands for clarity, opportunities,
relationships and experiences. So when you ask me, how do
I say yes to something, I'm right now very clear.
(23:17):
I'm very clear on what I want to do personally.
I'm very clear what I want to do professionally. So
when opportunities come, if it's not in alignment, I'm very
clear that that's not what I want to do. So
then when I look at opportunities, I'm looking for opportunities
that are in alignment and what I'm clear about. And
then I ask myself is this going to impact relationships
(23:39):
that I currently have right now? Is it going to
help those relationships or hinder those relationships? And then the
last is the e is it going to impact how
I experience life? I know how I want to experience life,
and so it is this opportunity. If it did good,
will it enhance my life? If it crashed and burned,
would it diminish my life? And so that's how I
(24:00):
look at things. I look at everything through the lens
of living through or living from my floor. And so
that's how when anybody asks me to do anything, it
has to fall into that alignment.
Speaker 1 (24:11):
Wow, I love the word of core. And when you
talk about working out, you have to have a strong core.
You know you got everything come and everything has to
be centered on something. And the word discipline, I think
is the overriding pitch that you're given in this interview
I'm having with you. Correct.
Speaker 2 (24:28):
Discipline is the bridge if you want to get from
A to B, A to Z. It's discipline. It's what
you do, whether you call it habits, whether you call
it routines, it's what you do every single day over
time that's going to get you to your end goal.
So you're absolutely right and goes back to you. That's
one of the things that I learned in the military.
(24:48):
You know, disciplined in your appearance discipline in you. You
articulate discipline and then show up. And so everything was
based on discipline, how you treat each other, the disc
discipline of culture, and so discipline has been very big
in my life.
Speaker 1 (25:05):
Well, I'm glad to hear that because of the fact
that I'm a focused person and I like to be
able to say inconsistency. I always tell people two things.
The two SE's in my life are communication and consistency.
I love it, which leads to, you know, being focused
and disciplined. Now, it was a question you presented to me.
You know, you've held countless speakers and leaders turn their
(25:26):
passion into profits. What's the formulta behind you? A million
dollar speaker framework.
Speaker 2 (25:32):
Yeah, so we have a framework that we call our
PAM system or PAM formula. And this is a framework
that I came up with after literally researching literally the
best of the best in the speaking industry, the Less
Browns of Lisa Nicholas, the Jim Rome's and zig Zigglers,
(25:53):
all the best of the best. And when I found
out Rashana, came down to three things that really separated them.
Number one, it was their positioning. Each of them had
a strong positioning so if you're familiar with less Brown,
his positioning was, you got to be hungry. You gotta
be hungry. You want to be successful, you got to
be hungry for success. You want to lose weight, you
gotta be hungry to lose weight. You want to better relationships,
(26:13):
you got to be hungry. That was his positioning. And
then the second thing that a in the pan formula
is your competitive advantage. What is your advantage? You got
to find your unique positioning in the marketplace. And so,
once again using less Brown, less Brown is great at
memorizing quotes, He's great at motivation. That's his competitive advantage
(26:36):
bar none, no one can do it better than him.
And then that third thing is marketing. That's where the
rubber meets the road, and marketing for me is just
your consistent messaging in the marketplace. And so when people
think about you, if I said I want a Hambrible,
I say, Rashaan, I'm coming to Atlanta, I'm coming to Georgia.
(26:59):
I want to hamber. Where can I get a handblegver?
You can send me to a myriad of places. But
if I say, Rashon, I want a big Mac, we
want to big Mac. When I get to Atlanta, You're
only sending me to one place. You're sending me to
one place. And so in your world, when people say
I want to take my brand to the next level,
I want to go to the next level, it's for
(27:20):
Sean McDonald's. He's the one. He's the magic behind the summons.
He's the secret in the simples. And so we can
name so many people, you know, Steve Marvey and and
Steven a and so many people. When you look at
their success and you see anything, but who's the magic
behind it, They're gonna come to Sean mcdugan.
Speaker 1 (27:40):
Thank you again, you know for that compliment. How do
we get in touch at you, doctor Will Morland.
Speaker 2 (27:45):
It's it's very simple. On all social media platforms. It's
at doctor Will Speaks. So d R W I L
L S P E A K S at doctor Will Speaks.
That's my website, doctor Will Speaks dot Payne. I would
love to connect with you. I would love to see
how your impact in the world reach out to me.
I'm on social media everywhere.
Speaker 1 (28:07):
Well, you know the beauty of a communicator, and that's
what you are. I want to ask you just go
back as a young man you know, because I'm very
familiar with company. I moved out to la in nineteen ninety,
you know, and people need to understand, you know, they
talk about Chicago, but it was it was opening opening
news was just like this hospital, this hospital sent to
(28:29):
this hospital. It was dry. Bys were utterly ridiculous. The
environment that utterly ridiculous. The environment he lived, he grew
up in. When did you start noticing or people start
noticing because you are here because somebody saw something in you.
You know, I'm here because somebody saw something in me.
I will honestly tell you that what did people seeing you?
(28:52):
And when did you finally admit the gift that you
were using now was the gift they saw long time ago?
Speaker 2 (29:00):
Man, That is so powerful, and I thank you for that.
I was, I know exactly. I was eight years old
and I was in a church convention and I was
a usher at this church convention. And so at eight
years old, I've always going back to discipline and just
taken things serious. If I commit to something, I'm serious
(29:21):
about it. And so as an usher, everybody would always
tease me because I was so I was so switching,
like he seems I'm like where you're supposed to right here.
I didn't care what your tiny woman. I was serious.
And so one day we're at this church convention and
I'm standing there. I'm eight years old and the bishop,
(29:41):
his name is Bishop R. W. McMurray. He looked at
me and he says, who is that young man right there?
Who is that young man right there? And everybody I
was there with my grandmother and they say, oh, that's
mother's grades grandsoning, that's that's real. He's mother's grades grandson.
And in church real they used the word promphesi and
he prophised on me and he said that young man
(30:03):
is going to speak to millions of people. That young
man is going to speak to millions of people. Now,
because I was in the church world, people automatically begin
he's going to be a preacher. He's going to be
a preacher. And don't you know, because the world he
was in, that's what they knew. They didn't know about
the speaking world. They didn't know about you know, being
a professional speaker or anything like that. They just said, oh,
(30:23):
he's going to be a minister. Bishop said, he's going
to be a minister. But that's when that spark and
I would go home and I would mimic my pastor
in the backyard how he would have the microphone preaching
and things like that. And then throughout school and things
like that, I was always able to express myself and communicate. Unfortunately,
(30:43):
where I grew up, we didn't have like debate teams
or anything like that. And I didn't realize it until,
you know, in my thirties that there was even a
theme called professional speaking. Now, I knew about Les Brown
and I just think that with a magic wand and
you know, they were able to go around and speak.
But it started when I was ten years old. But
(31:04):
I realized it that this was what I was going
to do in in my early twenties because I did
pastor for about eight years. And then after I finished pastoring,
that's when the bug really hit me to go in
full time to entrepreneurship and do what I'm doing.
Speaker 1 (31:21):
Now, what's that legacy, doctor Will, what's that legacy?
Speaker 2 (31:26):
Yeah? The legacy for me is to continue to go
around the world and train people and inspire people and
influence people to be better humans, to love each other,
to live out the Golden rule, do unto others as
you would have them do unto you, and I feel
if we can make each person a better person, then
(31:47):
we make the world a better place to live.
Speaker 1 (31:51):
I'll be remissed by not saying thank you for your service.
My young brother, a two time combat military veteran, Business
Hall of Fame inductee, the founder of moraland Training and Associates,
where he delivers executive coaching, leadership development, and innovative training
program In other words, do not be afraid of AI
(32:13):
one more time. How can we get in touch with you,
young brother once again?
Speaker 2 (32:15):
Simply just go to doctor will Speaks dot com anywhere
on social media at doctor will Speaks.
Speaker 1 (32:22):
Thank you for coming on Money Making Conversations Masterclass. I
really really appreciate.
Speaker 2 (32:26):
You man, I appreciate the opportunity. I appreciate you, Matthew.
Speaker 1 (32:29):
Thank you. This has been Money Making Conversations Masterclass with
Rashaun McDonald thanks to I Guess and our audience. Visit
Moneymakingconversations dot com to listen and register to be a guest.
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Steve Harvey
Shirley Strawberry
Thomas "Nephew Tommy" Miles
Carla Ferrell
Kier "Junior" Spates
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