October 6, 2025 • 26 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin.
Co-founder of Well With All, a Black-owned, purpose-driven health and wellness brand dedicated to improving well-being in underserved communities.
Here’s a summary and analysis of the interview from Money Making Conversations Masterclass featuring Demond Martin, co-founder of Well With All, a purpose-led health and wellness brand:
🎯 Purpose of the Interview
The interview highlights:
- The founding and mission of Well With All.
- Demond Martin’s personal journey from poverty to hedge fund success.
- The importance of health equity and generational wellness.
- The development of premium wellness products tailored for underserved communities.
🧠 Key Takeaways 1. Mission of Well With All
- A Black-owned health and wellness brand focused on generational wellness.
- Invests 20% of profits into health equity for Black, Brown, and underserved communities.
- Quote: “We’re not going to stop until we do it.”
2. Demond Martin’s Journey
- Grew up in poverty across Ohio, California, and North Carolina.
- Rose to become a managing partner at one of the world’s largest hedge funds.
- Mentored by influential figures like Erskine Bowles and David Thomas.
- Quote: “Each one of those levels allowed me to see myself in a different light.”
3. Catalyst for Change
- A personal crisis involving his child’s mental health led to a deeper commitment to community wellness.
- Quote: “The 14-year-old version of myself in the same scenario would likely be dead or in jail.”
4. Generational Wellness
- Defined as the intersection of health and wealth.
- Health is the foundation of long-term prosperity.
- Quote: “The greatest asset you can have is your health.”
5. Product Line
- Includes multivitamins, sleep support, omega-3, vitamin D3 + K2, and targeted supplements for blood pressure, cholesterol, and blood sugar.
- Products are clinically studied, premium quality, and designed with underserved consumers in mind.
- Quote: “Everything is clinically studied dosages with clinically studied ingredients.”
6. Community Engagement
- Products tested and promoted at events like Essence Fest and HBCU Classics.
- Emotional response from consumers validates the brand’s impact.
- Quote: “Hundreds of people said, ‘This is really good.’ My wife was in tears.”
7. Mental Health Advocacy
- Collaborating with Boston Children’s Hospital to create free parenting toolkits for anxiety, depression, and suicide prevention.
- Quote: “We’re producing content to help folks manage through and get educated.”
🌟 Notable Moments
- Rushion McDonald shares his own health journey and praises Martin’s transparency.
- Martin emphasizes empathy from lived experience as a driving force behind his mission.
- The brand’s name, Well With All, reflects its inclusive and persistent ethos.
#AMI
#STRAW
#BEST
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey that this is Rausean McDonnell. Thank you for tuning
in to the show Money Making Conversations in Masterclass. This
is Raean mcdonnald. I started in twenty seventeen in Houston,
Texas as an idea just to empower entrepreneurs and provide
financial literacy information and connect the dots with a lot
of people out there who don't know where to go
to find information and the health and wellness fields, career
(00:23):
fields HBCUs. It's about motivating you to be different in life.
It's about motivating you with information. That's what Money Making
Conversation and Masterclass, it's all about the interviews and information
that this show provides really is for everyone. It's time
to stop reading other people's success stories and start living
your own. I'm here to help you reach your American dream.
(00:45):
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Now let's get started. My guest today did well with
All That's well with All a Black owned purpose led
(01:05):
health and wellness brand. Their mission is to improve well
being for all of us, to achieve generational wellness, where
they invest twenty percent of their profits in the fight
for health equity and black, brown and underserved communities. Please
welcome to Money Making Conversation master Class. He's out in
the Northeast, I think Boston area. Please welcome. Demond Martin.
Speaker 2 (01:27):
How you doing, sir, I'm doing well, brother. Thank you
so much, man. And let me let me just start
off by saying, you know, I really appreciate all you do,
the information and the knowledge and the wisdom that should
you're passing along that so many of us is needed
and appreciated.
Speaker 1 (01:42):
Well, thank you, because sometimes you know, I'm not playing music,
you know, I no, it's no jamming. There's no jams
over here. You know this is information. You know, this
is on the number one jazz station in the country.
They stopped playing music, allowed me to talk for an
hour and by guests like you on the show. Guess
who are making a difference in the community. When I Deman,
when you when you're successful, We're going to talk about
(02:03):
that in a minute. But when you say underserved communities,
what do you what?
Speaker 2 (02:07):
What?
Speaker 1 (02:07):
What's that? What's that area and what what what are
you talking about?
Speaker 2 (02:11):
Man? I'm talking about the Third War, like you know,
where you grew up, where I grew up in Inglewood, California.
I'm talking about all these places that they don't have
the resources and the and the just pure humid dignity
that should be given to them, and it's desperately needed.
Speaker 1 (02:30):
Now that that's always you know, because like I said,
you know he's referencing Houston, Texas area, third Ward, Texas.
You know, i lived in LA for fifteen years, so
I'm very familiar with Inglewood. And you know, we we
always read about the wealth gap, the racial wealth gap.
Well we kind of miss a lot is the racial
(02:50):
health gap. And that's where you're diving in deep here,
aren't you?
Speaker 2 (02:54):
Oh two thousand percent? I mean you use Boston as
an example. You know, back Bay, which is pronominally white
versus Roxbury, which is which is black and brown. There's
three miles apart from each other, and there's a twenty
three year life expectancy gap between those two places. So
I mean just just imagine, wow, you know, three three
(03:16):
miles away from each other and and twenty three years
difference in terms of you know your your lifespan, and
but the reality is that exists in every major city
in the country, right and and so those are the
things that we're attacking now.
Speaker 1 (03:30):
The origin story, what the what spark they drove you
and your co founder? And who is your co founder?
By the way, to start well Withal.
Speaker 2 (03:39):
Carmichael Roberts, who is a is a dear friend and
brilliant investor, venture capitalist, serial entrepreneur, just an incredible human being.
You know my origin story. I'll go back just a
little bit.
Speaker 1 (03:52):
You take your time too, because demon I've heard we
talked offline, and I think this is important that this
is now You're not a doctor, but you are are
you an expert in changing lives financially and now you're
about to start changing lives in the health community.
Speaker 2 (04:07):
I definitely am not a doctor, but but I have
incredible folks that are that are working with us with
great excellence and and ensuring that we get all the
things that we need from the products that we developed
to the health information that we put out. But just
in terms of you know my story, you know, I've
lived this improbable life where where I grew up in
(04:28):
poverty first in Columbus, Ohio, then Inglewood, California. Uh then
lived in a trailer in rural North Carolina, and you know,
I had these extraordinary opportunities to progress. My first job
out of college after going to UNC Charlotte was being
the assistant to the White House Chief of Staff and
(04:48):
the Clinton administration. You know, UH been consulting for just
a little bit, and then ended up at Harvard Business School.
And then after that I joined what what what has
become one of the largest hedge funds in the world.
And I was there for twenty one years as one
of the managing partners. And you know that that allowed
me to become, you know, a philanthropist.
Speaker 1 (05:07):
And let's load down. Let's load down to them on
because I love people who are successful. They just go
through all these depths and those little magical moments that
make a difference. And that's why this show is important
because those moments. You know, like you said, you said
trailer and then you jumped from trailer, which is to
hedge fund. Now you jump from a trailer to the
(05:30):
Clinton administration. You know, you jump from a trailer to
Harvard Business School. See that opportunity slow us down on
those steps because you know, worldwithal is based on the
fact that relationships but also a drive that was built
into you, what caused you to be you. And then
(05:52):
just getting into the story from the trailer park to
the to the to the big house.
Speaker 2 (05:57):
I love you know, I never want to for your
your audience, you know, with more detail, but I'll slow
it down a little bit. I mean, you know, I've
had extraordinary mentors in my life, people that that that
poured into me. You know, from my fifth grade teacher
that you know, I didn't understand I was dyslexic at
the time at Englewood Christian School, but she allowed me
(06:20):
to realize that, you know, I had an extraordinary ability,
uh when it came to math, and that that you know,
gave my wealth in terms of an understanding of my
intelligence that that was allowed to progress. And then you know,
I've just had all of these amazing folks who have
given me shots and poured into my life and invested
(06:42):
in me and given me an opportunity to thrive. You know, see, Charlotte,
I became student body president as a sophomore and and
just had these leadership opportunities that allowed me to give
speeches and and interact with folks, and you know, I'm
I'm sitting at at dinner tables not knowing exactly you know,
which fork to use, and eating the wrong bread at times.
(07:05):
But but was allowed to progress and grow and get
that exposure. And the exposure at each one of those levels,
you know, allowed me to to see myself in a
different light and and imagine what could be possible. And
when I met my wife in college, you know, she
she believed in me and and rode with me and
(07:27):
and stood right beside me and oftentimes in front of me. Uh,
and allowed me to continue to grow. Uh. When I
was at at at the White House, you know, Uh,
six months into my job, I was living on my
fraternity brother's couch in Alexandria, Virginia, and my car broke down.
I had to be the first person into the West
(07:48):
wing every morning. And my boss at the time, Erskine Bulls,
you know, heard about it, and he said, look, you know,
I'm living in this big house in Georgetown. Once you
come live.
Speaker 3 (07:57):
With me, please don't go anywhere. We'll be right back
with more Money Making Conversations Masterclass. Welcome back to the
Money Making Conversations Masterclass. Hosted by Rashaan McDonald. Money Making
Conversations Masterclass continues online at Moneymakingconversations dot com and follow
(08:20):
money Making Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 2 (08:25):
And and that, you know, was this magical changing moment
because I said yes, because I had nowhere else to live.
But the time that we spent together allowed him to
become a mentor to me and give me exposure to
what another world, you know, could could look like. And
and that was a really impactful moment. And he's he's
(08:49):
like my second father, you know, just invested in me
in such an extraordinary way. And in each one of
those points, you know, whether it be at Harvard Business
School with Jim Cash, you know, who was one of
my greatest mentors, and David Thomas, who's currently the president
of Moorhouse College. You know, those folks, you know, gave
me wisdom in those moments where I needed it. You know,
(09:11):
where I hadn't seen, you know, what those other rooms
look like, but they gave me guidance, so when I
walked into them, I was prepared.
Speaker 1 (09:20):
You know. It's really amazing because you know, because I
remember I grew up in the hood the neighborhood. And
I didn't know I because I grew up with six
sisters and two brothers them on and so I used
to spoon. I mean, my wife will tell you she
was always saying, why you always use a spoon? You know,
I would either steak with a spool. I would eat
(09:41):
the spoon was my thing. I didn't know what a
knife was, you know, I was everything was a spoon
because we didn't have everything, you know, we you know,
that was that was my That was my number one thing,
a spoon. And my friends in college would look at me, go,
we're shy. You would eat everything with a spoon. So yeah,
well it did not have dawned on me about a
knife and a fall walk, especially at.
Speaker 2 (10:01):
Night when you when you have, you know, lived experiences
like we've had, it gives you a level of empathy
and and understanding that that most people don't. Right, And
in my heart, as soon as I had two nickels
to rub together. You know, my wife and I have
have poured in the black, brown and underserved communities because
(10:23):
we've lived in those places and and you know, you
asked me, like, what what made me me? It's been
those experiences surviving them, seeing what the reality of them
are and living on the other side and knowing that
I have to look back and do more because that
easily could be me right there in that same place.
Speaker 1 (10:45):
You know, somethime on a coin defisier. Black people are
at a higher risk for heart disease, stroke, cancer, asthma,
and diabetes compared to their white components counterponents. Excuse me,
And you just said in the Boston area three miles apart,
twenty three years in life's expectancy. But that's not all
(11:06):
based on research. The mental health side of us is
failing as well. And so what time in your life
because you mentioned a head fund success, you mentioned a
venture capitalist coming into your life and investing this what
timeline did you saying I'm successful here, but I got
to give back in a way that impacts me personally,
(11:28):
but also more impacts the community that I feel needs it.
Speaker 2 (11:33):
Now. You know, four years ago, I was standing in
the middle of the emergency room with my oldest child
dealing with depression, anxiety, and suicidal ideation. And that changed
my family's world. That changed my world, That changed my
whole perspective on everything. And you know, as we were
(11:54):
going through literally the toughest moments of our life. You know,
I had this great clarity because when I walk into
an emergency room, because I've been a philanthropist for the
last twenty years, before I sit down, somebody says, mister Martin,
you know, we have a room for your family. The
fourteen year old version of myself in the exact same
scenario would be likely either either dead or in jail,
(12:19):
given the lack of resources, living in the trailer in
rural North Carolina. And that just stuck with me. And
I was having all these sleepless nights, you know, worrying
about my child. The thing that just kept sticking with
me is like, I got to do something to impact black,
brown underserved communities. And that's been the birth of Well
with All. You know, how do you use the skills
(12:41):
that you have, which you know, my business partner, a
co founder, and I you know, have been capitalists for
you know a long time, and we've built extraordinary relationships.
How do we use those skills to actually benefit black,
brown underserved communities, you know in this context. And that's
what Well with All is. We take twenty percent of
(13:03):
the profits of everything that we sell and we pour
it into health equity, you know, for for the folks
who truly need it.
Speaker 1 (13:11):
Well with All, what did the name come fro?
Speaker 2 (13:16):
You know? We we thought a lot about a lot
of different names, uh huh. And the thing that was
very clear is we wanted it to be Well with
All and we're not going to stop until we do it.
Speaker 1 (13:26):
Wow. And that because because when you're saying you're investing
in the community, you really are with twenty percent of
your profits, and that we're going to talk about those
products that you are using to physically and emotionally and
mentally inspire people now better lives. But when you say
well with All, the spark the drive, and you talk
about the personal story of your of your daughter, and
(13:49):
then I can remember this quick story. I remember when
my lung collapsed in California and I was just you know,
I was kind of doing stand up and I've been
on a lot of TV shows demand, and I remember
when I went in the hospital Caesus side and I
has a regular hospital wing and then they have a
celebrity hospital wing, and then they put me on the
(14:10):
celebrity floor, which means everybody couldn't come see you and
all that stuff. So I truly understand what you're saying.
The halves get it. They get it when they don't
want to ask for it. They are going to get
it either through financial through celebrities, through who you know
and who know you. And now you're trying to give
that hal to a community that is underserved and don't
(14:32):
know how to get it correct.
Speaker 2 (14:35):
That's right. It does not have to be that way.
We have to know how and the resources to treat
people with dignity and respect. And you know, again we're
using the lens of how do we create incredible products,
take you know, the profits of things that we were
already going to buy anyway, and do good.
Speaker 1 (14:56):
I'm interviewing Demand Martin. He is the founder or co
founder of Well Withal. It's an organization that is changing
their lives and it's a it was a line in
thes and there. When I went to woolfol we fill
out information, they said, what does generational wealth wellness? See
I always say wealth all the time. This first time
I've heard the word generational wellness, And I said, I
(15:19):
went back to my old hat because when I hear generational,
I always hear wealth. So what does generational wellness mean
to you, sir.
Speaker 2 (15:28):
Hey see like you you're you're right on point, because
generational wellness actually is generational wealth. Right, The single greatest
asset that you can have is your health. Yes, right,
I mean there there are a ton of rich people
that have zero days left. And what good is that?
We know?
Speaker 1 (15:46):
You know, I I you know it's really interesting is
that you know when we're young, we're just young. You know,
we get a cold. I know, I play, I get
basket when I was young and my twenties, I get back,
I get a cold. I just go play the cold off,
you know, I just go out there just who you know,
I get a cold. I get a cold. Night brother,
I look like I'm in I got a meliciny chest
in my truck as I drive home, wrapped up my knees.
(16:12):
Kn't hamdler going out there in the court. And so
so when I when I think about that, the whole
welldness process, and and and I love getting compliments from
people at my age, you know all those things that
have value to us. Now you have products that you
are that you went and sat down. Let's talk about
that part of the business model, because this is money
(16:32):
making Conversations Master Class. You are an entrepreneur, you develop
a hedge fund, then you say, there's another model out
there that can generate revenue but also can improve the
lives of individuals from a wellness perspective. Let's talk about
that model.
Speaker 2 (16:47):
Yeah, I mean, and just you know, we have been
underserved as even as even consumers right where, you know,
I thought, what if we actually looked at our consumer
base and design product with us in mind and made
them premium quality and and just really extraordinary products. And
(17:07):
and and by the way, the response that we've gotten
about our products have been really amazing, overwhelmingly because we've
had some of the best people in the world designed them.
But the reality is is that, you know, the nutritional
composition of the American diet is incomplete for almost everybody,
and and so by having supplements to that, whether it
(17:30):
be our multivitamins, which which are extraordinary, or even thinking
about you know, how we're living our lives and not
getting enough sleep. Our sleep support product is extraordinary. These
are all things that I use and my family uses,
and that you know, are enhancing the way we're living
our life. And again we're just getting really extraordinary response
from them. By the way, you can go. You can
(17:52):
go to Wellwithall dot com and pick those up.
Speaker 1 (17:54):
Okay, it's about trust now, because you know, you know,
I get up in the morning, I kid you not
got I got my high Blessed Prayer peel. I got
my high BLO pressure peel. I got my thyroid pill.
I got my calcium pill. I got my I got
three other pills I take. I got a pill for
my because of Central you know, because of my multi
(18:17):
vitam appeal. Now, now, how do I trust you? You know?
And I'm not saying that in a negative manage, and
that's what that's what we're doing now. We're taking people
who are tied to going into a drug store seeing
all these brands that have told us you should be
using us. And so when you have a new product
like yours, how do we how do you convince me
(18:40):
that I can trust you? It really is going to work.
Speaker 2 (18:44):
You know. The thing that I'm really proud of is
the team that we've been able to attract. And again,
you know, I invested in the consumer world for over
twenty years with an extraordinary fashion and we've been able
to bring some of the best in the world. We've
got a unicorn UH and our chief merchant who has
(19:04):
been in this industry for twenty years and doing so
in a in a really extraordinary way. The former CEO
of G and C is one of our business partners.
We brought together the best people in the world to
to to develop these products. And and also you'll you'll
see some some significant announcements. We've partnered with some of
(19:24):
the biggest institutions UH in the world as well. We're
we're making these products with with excellence because that is
what we deserve. And and and by the way, everything
is premium quality right right. Everything is clinically studied dosages
with clinically studied ingredients every day all day, you know,
(19:45):
because we we we we wanted to take zero risks
with that factor because that.
Speaker 1 (19:50):
No one's question that you know, Like I said, that's
that's why I brought you on the show. Because of
the fact that I've done my research and this is
this is people I hope I've I've developed a reputation
out there in this industry where people who listen to
my show that they trust that Shane has done his research.
He's talking to a credible source. But it is competition.
It is marketing. It is being able to have your
(20:13):
products stand out on the shelf of people clicking your
own line. How do you market your product and it's new, so.
Speaker 2 (20:21):
You know, one of the things that we're doing, we're
actually out with our consumers. We were essence fests and
the response that we got there, both with a new
drink that we'll be launching next year as well as
our existing product, and just to see the response over
and over and over again, to have people there was
(20:43):
a moment where my wife was just in tears because
it's one thing to come home and say, baby, look look, loter,
we're about to do to see, you know, hundreds and
hundreds and hundreds of people over and over again say
this is really good, this is really good, this is
really good. And we got the exact same response that
the HBCU Classic UH in New York that we were.
We were just at this this past Saturday, and the
(21:06):
consumer is telling us over and over again that they
love what we're what we're building and developing, and there's
going to be more and more that that continues to come.
Speaker 1 (21:14):
You know, it is black people special, man. I you know,
I love I love us man, I'm telling you, and
I was about to go with the ball. They they
they they are like the truth sayers, you know what
I'm saying. When they say this is good, that meant
that they really didn't believe. They didn't believe, and then
you you sold them out right there they turned there
go this is really really good. And so so talk
(21:38):
to us about some of the different products, because you
talk about you have a drink coming out and and
how these products go through the test cycle and and
then uh, and then just talk about the website and
drive people to your website.
Speaker 3 (21:52):
Yeah.
Speaker 2 (21:52):
Again, the products are really extraordinary. The men's and when
women's uh, multi vitamins are are incredible. Fleet products are incredible.
We we've got this line good numbers, the special formulated
for exactly the the the areas in which we we
tend to be most vulnerable as we think about cholesterol, diabetes,
(22:15):
hypertension and and you know, preventative measures you know around
that that we should be having those conversations early in life,
you know, particularly if if there's a family history and
and uh, there's just an overall concern like and and
in addition to the products, like we're we're not stopping there.
We're creating really great content around these conditions and and
(22:37):
and issues that we're suffering from. You know, putting putting
together with Boston Children's Hospital a parenting toolkit that you know,
parents that are that are dealing with anxiety, depression, and suicidality,
all these things that a lot of folks are paying
hundreds of thousands of dollars to get advice on. You know,
we we're we're going to be producing content to to
(22:58):
help folks, you know, manage through and get educated in
these important areas. I will say, oh, sorry.
Speaker 1 (23:07):
Now, I was just I was just letting people know
where with all you have well with all blood pressure support,
you have well with all blood sugar support, you have
well with all cholesterol support, you have well with all
vitamin D three and K two, well with all make
of three, well with all women's multi as well as
(23:28):
sleep support. Is that sleep support, and then as well
as men multime. So you across the board, you're covering
all areas and so one that's important correctly that you've
been able to offer these things that are important to
a certain age group as well as people who who
need them as men and women that's that's the whole process, right.
Speaker 2 (23:51):
That that that's exactly right. And and the drink that
we're launching, you know, we'll be taste testing around the country.
But the it's it's a it's a caffeinated beverage, only
eighty milligrams of caffeine, all natural, and it tastes fantastic.
So if you think about, you know what, what's one
of the highest caloric intake products across the country, it's
(24:18):
it's the sugary sodas that that folks are are consuming.
And we've got something that, uh, they can they can
switch out and and uh and we'll really enjoy well.
Speaker 1 (24:27):
You know, well, first of all, thank you for taking
the time that you articulately. You're smart. You know. I'll
be honest with y'all. I've read about hedge funds. I
just first time I met a guy who started a
head fund. So I feel good about this interview.
Speaker 2 (24:42):
I'm moving up started, but I was there from the
from the from the very early.
Speaker 1 (24:46):
I'm teasing just like just like those people in essence,
they looked at you when this tastes good, I'm gonna say,
you just started this. Okay, this tastes good. See. You
gotta give me some props. Now you let me. Let
me let me self hype myself to my fate based
you know what I'm saying. So when they when they
google heads Fund, they said, ushan moving up. He interviewing
founders of Hedge funds.
Speaker 4 (25:09):
Oh, I appreciate you, man, but give us that that
that that website one more time and again we'll be
bringing you back when you drop that drink, because of course,
I you know, like I said, man, that's why I'm
honest in telling.
Speaker 1 (25:22):
People what I do. What my daily regime is. You
might look at me, go should you look good? But
we shall taking some bills okay, to look good? Get
up the walk, okay. And that's why I had to
bring you on the show to say, hey, man, you
know there's an African American man that's out here competing
in the industry that's providing products that you guys should consider.
Speaker 2 (25:42):
And that's what well, well we're gonna we're gonna send
you some additional product, brother, because you know, I want
to keep you looking good like you're looking well wellwithll
dot com. And by the way, today you know, in
your honor, we also just dropped on Thrive Market, which
is an incredible retailers well, and we got some other
great partners that are coming up, so stay tuned with us.
Speaker 1 (26:05):
I appreciate you the mon and you just as energized
and justice entertaining on air as off air. And again brother,
bless you brother, and we will talk soon. Thank you
for coming on Money Making Conversations Master Class. This has
been another edition of Money Making Conversation Masterclass hosted by
me Rashaun McDonald. Thank you to our guests on the
show today and thank you our listening to audience. Now.
Speaker 5 (26:26):
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
next week and remember to always leave with your gifts.
Speaker 1 (26:39):
Keep winning.
Hey that this is Rausean McDonnell. Thank you for tuning
in to the show Money Making Conversations in Masterclass. This
is Raean mcdonnald. I started in twenty seventeen in Houston,
Texas as an idea just to empower entrepreneurs and provide
financial literacy information and connect the dots with a lot
of people out there who don't know where to go
to find information and the health and wellness fields, career
(00:23):
fields HBCUs. It's about motivating you to be different in life.
It's about motivating you with information. That's what Money Making
Conversation and Masterclass, it's all about the interviews and information
that this show provides really is for everyone. It's time
to stop reading other people's success stories and start living
your own. I'm here to help you reach your American dream.
(00:45):
Just listen now. If you want to be a guest
on the show, please visit Moneymakingconversations dot com and there's
a button be a Guest button. If you click that button,
you can register to be a guest on the show.
Now let's get started. My guest today did well with
All That's well with All a Black owned purpose led
(01:05):
health and wellness brand. Their mission is to improve well
being for all of us, to achieve generational wellness, where
they invest twenty percent of their profits in the fight
for health equity and black, brown and underserved communities. Please
welcome to Money Making Conversation master Class. He's out in
the Northeast, I think Boston area. Please welcome. Demond Martin.
Speaker 2 (01:27):
How you doing, sir, I'm doing well, brother. Thank you
so much, man. And let me let me just start
off by saying, you know, I really appreciate all you do,
the information and the knowledge and the wisdom that should
you're passing along that so many of us is needed
and appreciated.
Speaker 1 (01:42):
Well, thank you, because sometimes you know, I'm not playing music,
you know, I no, it's no jamming. There's no jams
over here. You know this is information. You know, this
is on the number one jazz station in the country.
They stopped playing music, allowed me to talk for an
hour and by guests like you on the show. Guess
who are making a difference in the community. When I Deman,
when you when you're successful, We're going to talk about
(02:03):
that in a minute. But when you say underserved communities,
what do you what?
Speaker 2 (02:07):
What?
Speaker 1 (02:07):
What's that? What's that area and what what what are
you talking about?
Speaker 2 (02:11):
Man? I'm talking about the Third War, like you know,
where you grew up, where I grew up in Inglewood, California.
I'm talking about all these places that they don't have
the resources and the and the just pure humid dignity
that should be given to them, and it's desperately needed.
Speaker 1 (02:30):
Now that that's always you know, because like I said,
you know he's referencing Houston, Texas area, third Ward, Texas.
You know, i lived in LA for fifteen years, so
I'm very familiar with Inglewood. And you know, we we
always read about the wealth gap, the racial wealth gap.
Well we kind of miss a lot is the racial
(02:50):
health gap. And that's where you're diving in deep here,
aren't you?
Speaker 2 (02:54):
Oh two thousand percent? I mean you use Boston as
an example. You know, back Bay, which is pronominally white
versus Roxbury, which is which is black and brown. There's
three miles apart from each other, and there's a twenty
three year life expectancy gap between those two places. So
I mean just just imagine, wow, you know, three three
(03:16):
miles away from each other and and twenty three years
difference in terms of you know your your lifespan, and
but the reality is that exists in every major city
in the country, right and and so those are the
things that we're attacking now.
Speaker 1 (03:30):
The origin story, what the what spark they drove you
and your co founder? And who is your co founder?
By the way, to start well Withal.
Speaker 2 (03:39):
Carmichael Roberts, who is a is a dear friend and
brilliant investor, venture capitalist, serial entrepreneur, just an incredible human being.
You know my origin story. I'll go back just a
little bit.
Speaker 1 (03:52):
You take your time too, because demon I've heard we
talked offline, and I think this is important that this
is now You're not a doctor, but you are are
you an expert in changing lives financially and now you're
about to start changing lives in the health community.
Speaker 2 (04:07):
I definitely am not a doctor, but but I have
incredible folks that are that are working with us with
great excellence and and ensuring that we get all the
things that we need from the products that we developed
to the health information that we put out. But just
in terms of you know my story, you know, I've
lived this improbable life where where I grew up in
(04:28):
poverty first in Columbus, Ohio, then Inglewood, California. Uh then
lived in a trailer in rural North Carolina, and you know,
I had these extraordinary opportunities to progress. My first job
out of college after going to UNC Charlotte was being
the assistant to the White House Chief of Staff and
(04:48):
the Clinton administration. You know, UH been consulting for just
a little bit, and then ended up at Harvard Business School.
And then after that I joined what what what has
become one of the largest hedge funds in the world.
And I was there for twenty one years as one
of the managing partners. And you know that that allowed
me to become, you know, a philanthropist.
Speaker 1 (05:07):
And let's load down. Let's load down to them on
because I love people who are successful. They just go
through all these depths and those little magical moments that
make a difference. And that's why this show is important
because those moments. You know, like you said, you said
trailer and then you jumped from trailer, which is to
hedge fund. Now you jump from a trailer to the
(05:30):
Clinton administration. You know, you jump from a trailer to
Harvard Business School. See that opportunity slow us down on
those steps because you know, worldwithal is based on the
fact that relationships but also a drive that was built
into you, what caused you to be you. And then
(05:52):
just getting into the story from the trailer park to
the to the to the big house.
Speaker 2 (05:57):
I love you know, I never want to for your
your audience, you know, with more detail, but I'll slow
it down a little bit. I mean, you know, I've
had extraordinary mentors in my life, people that that that
poured into me. You know, from my fifth grade teacher
that you know, I didn't understand I was dyslexic at
the time at Englewood Christian School, but she allowed me
(06:20):
to realize that, you know, I had an extraordinary ability,
uh when it came to math, and that that you know,
gave my wealth in terms of an understanding of my
intelligence that that was allowed to progress. And then you know,
I've just had all of these amazing folks who have
given me shots and poured into my life and invested
(06:42):
in me and given me an opportunity to thrive. You know, see, Charlotte,
I became student body president as a sophomore and and
just had these leadership opportunities that allowed me to give
speeches and and interact with folks, and you know, I'm
I'm sitting at at dinner tables not knowing exactly you know,
which fork to use, and eating the wrong bread at times.
(07:05):
But but was allowed to progress and grow and get
that exposure. And the exposure at each one of those levels,
you know, allowed me to to see myself in a
different light and and imagine what could be possible. And
when I met my wife in college, you know, she
she believed in me and and rode with me and
(07:27):
and stood right beside me and oftentimes in front of me. Uh,
and allowed me to continue to grow. Uh. When I
was at at at the White House, you know, Uh,
six months into my job, I was living on my
fraternity brother's couch in Alexandria, Virginia, and my car broke down.
I had to be the first person into the West
(07:48):
wing every morning. And my boss at the time, Erskine Bulls,
you know, heard about it, and he said, look, you know,
I'm living in this big house in Georgetown. Once you
come live.
Speaker 3 (07:57):
With me, please don't go anywhere. We'll be right back
with more Money Making Conversations Masterclass. Welcome back to the
Money Making Conversations Masterclass. Hosted by Rashaan McDonald. Money Making
Conversations Masterclass continues online at Moneymakingconversations dot com and follow
(08:20):
money Making Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 2 (08:25):
And and that, you know, was this magical changing moment
because I said yes, because I had nowhere else to live.
But the time that we spent together allowed him to
become a mentor to me and give me exposure to
what another world, you know, could could look like. And
and that was a really impactful moment. And he's he's
(08:49):
like my second father, you know, just invested in me
in such an extraordinary way. And in each one of
those points, you know, whether it be at Harvard Business
School with Jim Cash, you know, who was one of
my greatest mentors, and David Thomas, who's currently the president
of Moorhouse College. You know, those folks, you know, gave
me wisdom in those moments where I needed it. You know,
(09:11):
where I hadn't seen, you know, what those other rooms
look like, but they gave me guidance, so when I
walked into them, I was prepared.
Speaker 1 (09:20):
You know. It's really amazing because you know, because I
remember I grew up in the hood the neighborhood. And
I didn't know I because I grew up with six
sisters and two brothers them on and so I used
to spoon. I mean, my wife will tell you she
was always saying, why you always use a spoon? You know,
I would either steak with a spool. I would eat
(09:41):
the spoon was my thing. I didn't know what a
knife was, you know, I was everything was a spoon
because we didn't have everything, you know, we you know,
that was that was my That was my number one thing,
a spoon. And my friends in college would look at me, go,
we're shy. You would eat everything with a spoon. So yeah,
well it did not have dawned on me about a
knife and a fall walk, especially at.
Speaker 2 (10:01):
Night when you when you have, you know, lived experiences
like we've had, it gives you a level of empathy
and and understanding that that most people don't. Right, And
in my heart, as soon as I had two nickels
to rub together. You know, my wife and I have
have poured in the black, brown and underserved communities because
(10:23):
we've lived in those places and and you know, you
asked me, like, what what made me me? It's been
those experiences surviving them, seeing what the reality of them
are and living on the other side and knowing that
I have to look back and do more because that
easily could be me right there in that same place.
Speaker 1 (10:45):
You know, somethime on a coin defisier. Black people are
at a higher risk for heart disease, stroke, cancer, asthma,
and diabetes compared to their white components counterponents. Excuse me,
And you just said in the Boston area three miles apart,
twenty three years in life's expectancy. But that's not all
(11:06):
based on research. The mental health side of us is
failing as well. And so what time in your life
because you mentioned a head fund success, you mentioned a
venture capitalist coming into your life and investing this what
timeline did you saying I'm successful here, but I got
to give back in a way that impacts me personally,
(11:28):
but also more impacts the community that I feel needs it.
Speaker 2 (11:33):
Now. You know, four years ago, I was standing in
the middle of the emergency room with my oldest child
dealing with depression, anxiety, and suicidal ideation. And that changed
my family's world. That changed my world, That changed my
whole perspective on everything. And you know, as we were
(11:54):
going through literally the toughest moments of our life. You know,
I had this great clarity because when I walk into
an emergency room, because I've been a philanthropist for the
last twenty years, before I sit down, somebody says, mister Martin,
you know, we have a room for your family. The
fourteen year old version of myself in the exact same
scenario would be likely either either dead or in jail,
(12:19):
given the lack of resources, living in the trailer in
rural North Carolina. And that just stuck with me. And
I was having all these sleepless nights, you know, worrying
about my child. The thing that just kept sticking with
me is like, I got to do something to impact black,
brown underserved communities. And that's been the birth of Well
with All. You know, how do you use the skills
(12:41):
that you have, which you know, my business partner, a
co founder, and I you know, have been capitalists for
you know a long time, and we've built extraordinary relationships.
How do we use those skills to actually benefit black,
brown underserved communities, you know in this context. And that's
what Well with All is. We take twenty percent of
(13:03):
the profits of everything that we sell and we pour
it into health equity, you know, for for the folks
who truly need it.
Speaker 1 (13:11):
Well with All, what did the name come fro?
Speaker 2 (13:16):
You know? We we thought a lot about a lot
of different names, uh huh. And the thing that was
very clear is we wanted it to be Well with
All and we're not going to stop until we do it.
Speaker 1 (13:26):
Wow. And that because because when you're saying you're investing
in the community, you really are with twenty percent of
your profits, and that we're going to talk about those
products that you are using to physically and emotionally and
mentally inspire people now better lives. But when you say
well with All, the spark the drive, and you talk
about the personal story of your of your daughter, and
(13:49):
then I can remember this quick story. I remember when
my lung collapsed in California and I was just you know,
I was kind of doing stand up and I've been
on a lot of TV shows demand, and I remember
when I went in the hospital Caesus side and I
has a regular hospital wing and then they have a
celebrity hospital wing, and then they put me on the
(14:10):
celebrity floor, which means everybody couldn't come see you and
all that stuff. So I truly understand what you're saying.
The halves get it. They get it when they don't
want to ask for it. They are going to get
it either through financial through celebrities, through who you know
and who know you. And now you're trying to give
that hal to a community that is underserved and don't
(14:32):
know how to get it correct.
Speaker 2 (14:35):
That's right. It does not have to be that way.
We have to know how and the resources to treat
people with dignity and respect. And you know, again we're
using the lens of how do we create incredible products,
take you know, the profits of things that we were
already going to buy anyway, and do good.
Speaker 1 (14:56):
I'm interviewing Demand Martin. He is the founder or co
founder of Well Withal. It's an organization that is changing
their lives and it's a it was a line in
thes and there. When I went to woolfol we fill
out information, they said, what does generational wealth wellness? See
I always say wealth all the time. This first time
I've heard the word generational wellness, And I said, I
(15:19):
went back to my old hat because when I hear generational,
I always hear wealth. So what does generational wellness mean
to you, sir.
Speaker 2 (15:28):
Hey see like you you're you're right on point, because
generational wellness actually is generational wealth. Right, The single greatest
asset that you can have is your health. Yes, right,
I mean there there are a ton of rich people
that have zero days left. And what good is that?
We know?
Speaker 1 (15:46):
You know, I I you know it's really interesting is
that you know when we're young, we're just young. You know,
we get a cold. I know, I play, I get
basket when I was young and my twenties, I get back,
I get a cold. I just go play the cold off,
you know, I just go out there just who you know,
I get a cold. I get a cold. Night brother,
I look like I'm in I got a meliciny chest
in my truck as I drive home, wrapped up my knees.
(16:12):
Kn't hamdler going out there in the court. And so
so when I when I think about that, the whole
welldness process, and and and I love getting compliments from
people at my age, you know all those things that
have value to us. Now you have products that you
are that you went and sat down. Let's talk about
that part of the business model, because this is money
(16:32):
making Conversations Master Class. You are an entrepreneur, you develop
a hedge fund, then you say, there's another model out
there that can generate revenue but also can improve the
lives of individuals from a wellness perspective. Let's talk about
that model.
Speaker 2 (16:47):
Yeah, I mean, and just you know, we have been
underserved as even as even consumers right where, you know,
I thought, what if we actually looked at our consumer
base and design product with us in mind and made
them premium quality and and just really extraordinary products. And
(17:07):
and and by the way, the response that we've gotten
about our products have been really amazing, overwhelmingly because we've
had some of the best people in the world designed them.
But the reality is is that, you know, the nutritional
composition of the American diet is incomplete for almost everybody,
and and so by having supplements to that, whether it
(17:30):
be our multivitamins, which which are extraordinary, or even thinking
about you know, how we're living our lives and not
getting enough sleep. Our sleep support product is extraordinary. These
are all things that I use and my family uses,
and that you know, are enhancing the way we're living
our life. And again we're just getting really extraordinary response
from them. By the way, you can go. You can
(17:52):
go to Wellwithall dot com and pick those up.
Speaker 1 (17:54):
Okay, it's about trust now, because you know, you know,
I get up in the morning, I kid you not
got I got my high Blessed Prayer peel. I got
my high BLO pressure peel. I got my thyroid pill.
I got my calcium pill. I got my I got
three other pills I take. I got a pill for
my because of Central you know, because of my multi
(18:17):
vitam appeal. Now, now, how do I trust you? You know?
And I'm not saying that in a negative manage, and
that's what that's what we're doing now. We're taking people
who are tied to going into a drug store seeing
all these brands that have told us you should be
using us. And so when you have a new product
like yours, how do we how do you convince me
(18:40):
that I can trust you? It really is going to work.
Speaker 2 (18:44):
You know. The thing that I'm really proud of is
the team that we've been able to attract. And again,
you know, I invested in the consumer world for over
twenty years with an extraordinary fashion and we've been able
to bring some of the best in the world. We've
got a unicorn UH and our chief merchant who has
(19:04):
been in this industry for twenty years and doing so
in a in a really extraordinary way. The former CEO
of G and C is one of our business partners.
We brought together the best people in the world to
to to develop these products. And and also you'll you'll
see some some significant announcements. We've partnered with some of
(19:24):
the biggest institutions UH in the world as well. We're
we're making these products with with excellence because that is
what we deserve. And and and by the way, everything
is premium quality right right. Everything is clinically studied dosages
with clinically studied ingredients every day all day, you know,
(19:45):
because we we we we wanted to take zero risks
with that factor because that.
Speaker 1 (19:50):
No one's question that you know, Like I said, that's
that's why I brought you on the show. Because of
the fact that I've done my research and this is
this is people I hope I've I've developed a reputation
out there in this industry where people who listen to
my show that they trust that Shane has done his research.
He's talking to a credible source. But it is competition.
It is marketing. It is being able to have your
(20:13):
products stand out on the shelf of people clicking your
own line. How do you market your product and it's new, so.
Speaker 2 (20:21):
You know, one of the things that we're doing, we're
actually out with our consumers. We were essence fests and
the response that we got there, both with a new
drink that we'll be launching next year as well as
our existing product, and just to see the response over
and over and over again, to have people there was
(20:43):
a moment where my wife was just in tears because
it's one thing to come home and say, baby, look look, loter,
we're about to do to see, you know, hundreds and
hundreds and hundreds of people over and over again say
this is really good, this is really good, this is
really good. And we got the exact same response that
the HBCU Classic UH in New York that we were.
We were just at this this past Saturday, and the
(21:06):
consumer is telling us over and over again that they
love what we're what we're building and developing, and there's
going to be more and more that that continues to come.
Speaker 1 (21:14):
You know, it is black people special, man. I you know,
I love I love us man, I'm telling you, and
I was about to go with the ball. They they
they they are like the truth sayers, you know what
I'm saying. When they say this is good, that meant
that they really didn't believe. They didn't believe, and then
you you sold them out right there they turned there
go this is really really good. And so so talk
(21:38):
to us about some of the different products, because you
talk about you have a drink coming out and and
how these products go through the test cycle and and
then uh, and then just talk about the website and
drive people to your website.
Speaker 3 (21:52):
Yeah.
Speaker 2 (21:52):
Again, the products are really extraordinary. The men's and when
women's uh, multi vitamins are are incredible. Fleet products are incredible.
We we've got this line good numbers, the special formulated
for exactly the the the areas in which we we
tend to be most vulnerable as we think about cholesterol, diabetes,
(22:15):
hypertension and and you know, preventative measures you know around
that that we should be having those conversations early in life,
you know, particularly if if there's a family history and
and uh, there's just an overall concern like and and
in addition to the products, like we're we're not stopping there.
We're creating really great content around these conditions and and
(22:37):
and issues that we're suffering from. You know, putting putting
together with Boston Children's Hospital a parenting toolkit that you know,
parents that are that are dealing with anxiety, depression, and suicidality,
all these things that a lot of folks are paying
hundreds of thousands of dollars to get advice on. You know,
we we're we're going to be producing content to to
(22:58):
help folks, you know, manage through and get educated in
these important areas. I will say, oh, sorry.
Speaker 1 (23:07):
Now, I was just I was just letting people know
where with all you have well with all blood pressure support,
you have well with all blood sugar support, you have
well with all cholesterol support, you have well with all
vitamin D three and K two, well with all make
of three, well with all women's multi as well as
(23:28):
sleep support. Is that sleep support, and then as well
as men multime. So you across the board, you're covering
all areas and so one that's important correctly that you've
been able to offer these things that are important to
a certain age group as well as people who who
need them as men and women that's that's the whole process, right.
Speaker 2 (23:51):
That that that's exactly right. And and the drink that
we're launching, you know, we'll be taste testing around the country.
But the it's it's a it's a caffeinated beverage, only
eighty milligrams of caffeine, all natural, and it tastes fantastic.
So if you think about, you know what, what's one
of the highest caloric intake products across the country, it's
(24:18):
it's the sugary sodas that that folks are are consuming.
And we've got something that, uh, they can they can
switch out and and uh and we'll really enjoy well.
Speaker 1 (24:27):
You know, well, first of all, thank you for taking
the time that you articulately. You're smart. You know. I'll
be honest with y'all. I've read about hedge funds. I
just first time I met a guy who started a
head fund. So I feel good about this interview.
Speaker 2 (24:42):
I'm moving up started, but I was there from the
from the from the very early.
Speaker 1 (24:46):
I'm teasing just like just like those people in essence,
they looked at you when this tastes good, I'm gonna say,
you just started this. Okay, this tastes good. See. You
gotta give me some props. Now you let me. Let
me let me self hype myself to my fate based
you know what I'm saying. So when they when they
google heads Fund, they said, ushan moving up. He interviewing
founders of Hedge funds.
Speaker 4 (25:09):
Oh, I appreciate you, man, but give us that that
that that website one more time and again we'll be
bringing you back when you drop that drink, because of course,
I you know, like I said, man, that's why I'm
honest in telling.
Speaker 1 (25:22):
People what I do. What my daily regime is. You
might look at me, go should you look good? But
we shall taking some bills okay, to look good? Get
up the walk, okay. And that's why I had to
bring you on the show to say, hey, man, you
know there's an African American man that's out here competing
in the industry that's providing products that you guys should consider.
Speaker 2 (25:42):
And that's what well, well we're gonna we're gonna send
you some additional product, brother, because you know, I want
to keep you looking good like you're looking well wellwithll
dot com. And by the way, today you know, in
your honor, we also just dropped on Thrive Market, which
is an incredible retailers well, and we got some other
great partners that are coming up, so stay tuned with us.
Speaker 1 (26:05):
I appreciate you the mon and you just as energized
and justice entertaining on air as off air. And again brother,
bless you brother, and we will talk soon. Thank you
for coming on Money Making Conversations Master Class. This has
been another edition of Money Making Conversation Masterclass hosted by
me Rashaun McDonald. Thank you to our guests on the
show today and thank you our listening to audience. Now.
Speaker 5 (26:26):
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
next week and remember to always leave with your gifts.
Speaker 1 (26:39):
Keep winning.
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