August 25, 2025 • 27 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola.
CEO and co-founder of Amplify Africa:
🎯 Purpose of the Interview
The interview aims to:
- Promote the upcoming African Festival in Atlanta (Sept 18–20).
- Highlight Amplify Africa’s mission to reshape global perceptions of Africa.
- Discuss the power of media, culture, and entrepreneurship in bridging the gap between Africa and the diaspora.
- Share Dami’s personal journey as an immigrant entrepreneur and cultural advocate.
🔑 Key Takeaways 1. Amplify Africa’s Impact
- Reaches 12 million people monthly across the US, UK, Brazil, and Africa.
- Has hosted 200+ global events, including the Afro Ball.
- Focuses on cultural storytelling, media, and education to combat stereotypes.
“I think it’s representative of the need of people right now. People are looking for strong, real connections.” — Dami Kujembola
2. The African Festival in Atlanta
- Dates: September 18–20, 2025.
- Location: Gathering Spot (opening reception) and Omni Hotel (main events).
- Features:
- Expo hall with 100+ businesses.
- Pitch competitions for startups and filmmakers.
- Cultural immersion: food, fashion, music, and film.
- Support from Atlanta’s mayor and local organizations.
“Atlanta reminds me of home… the energy is infectious, and the support for everything Black is powerful.” — Dami Kujembola
3. Challenging Stereotypes
- Dami shares his experience of being asked if there are lions in Lagos.
- Emphasizes the modernity and vibrancy of African cities.
- Uses media to educate and reframe narratives about Africa.
“I’ve probably never seen a lion in my entire life living in Lagos… It’s so metropolitan.” — Dami Kujembola
4. Nollywood’s Global Rise
- Nollywood is the third-largest film industry globally.
- Netflix and other platforms are helping African stories reach global audiences.
- Dami’s company partnered with Regal Cinemas for a nationwide Nollywood release.
“There’s a big emergence coming up from the continent right now with African talent doing amazing things.” — Dami Kujembola
5. Community and Collaboration
- Dami credits his success to community support and collaborative efforts.
- Amplify Africa is built by a diverse team representing multiple African countries and diaspora communities.
“It’s really the work of the community… people coming together and saying, ‘We want this to succeed.’” — Dami Kujembola
📌 Notable Quotes
- “Stop reading other people’s success stories and start living your own.” — Rushion McDonald (Host)
- “Our goal is to make our world smaller… so if you’re in Atlanta, we want you to feel like you’re in Lagos.” — Dami Kujembola
- “Your dreams are valid, regardless of your skin color.” — Dami Kujembola
#SHMS #STRAW #BEST
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Rashaan McDonald host this weekly Money Making Conversation
Masterclass show. The interviews and information that this show provides
off for you at everyone, I'm talking about you. It's
time to stop reading other people's success stories and start
living your own. If you want to be a guest
on my show, Money Making Conversation Masterclass, please visit our website,
Moneymakingconversation dot com and click to be a guest button.
(00:22):
If you're a small business owner, entrepreneur, motivational speaker, influence
a nonprofit, now.
Speaker 2 (00:29):
Let's get started.
Speaker 1 (00:30):
My guest is the CEO and co founder of Amplify Africa, Inc.
And leading African entertainment and media company in the US.
Under his leadership, Amplify of Africa has averaged a digital
reach of twelve million people monthly across the US, United
Kingdom and Brazil. Notably, the company has organized over toward
(00:51):
events worldwide, including his Acclaim African and Afro Ball.
Speaker 2 (00:56):
He's on the show to discuss who he is, we
need to know what his brother is, and the.
Speaker 1 (01:00):
Upcoming Africaan Festival African Festival in Atlanta, and how you
can be a part of this global experience. Please welcome
to the money making conversations. Dommi Kuchabola. How you doing,
Dommim very well?
Speaker 3 (01:12):
Thank you man.
Speaker 4 (01:13):
I need to take you around everywhere I go so
you can make interest from me.
Speaker 1 (01:16):
But this is dopell I appreciate. First of all, thank
you for coming on the show. I've heard about your
event that's coming here in September, September eighteenth to the twentieth.
Speaker 2 (01:27):
It's Afrikaan.
Speaker 1 (01:28):
Yes, talk to us about that and we're going to
get in detail about you, but I want to really
highlight that at the start of our conversation.
Speaker 4 (01:36):
So yeah, it's super exciting and we're bringing together a
cultural event, a cultural moment where you know, we want
to unite the global Black diaspora with the continent and
it's happening over the class of three days from Thursday,
the eighteenth of September to the twentieth of September. The
events essentially started out of the needs to again bring
(01:57):
together the diaspora and create access to resources that we
feel like it's lacking. And you know, as far as
like the dash for as concern, you know, one of
the things I feel stronger about is that we need
more information and like there are a lot of people
who have that information and they don't pupposfully want to
get keep they just don't have the means to be
(02:20):
able to share that information. So for me, the events
is purely get towards access.
Speaker 1 (02:26):
Well, you know, one of the major reasons I wanted
you to show down me is that the lack of
education about Africa, a lack of education about because people
the motherland, you know, all the cod words mother land,
the colors, and but when I went over to Africa,
Steve Harve and I went over to Africa, we actually
went over to Durban, which is right just south of Johannesburg,
(02:48):
and I was ignorant about the technology.
Speaker 2 (02:51):
I really was worried about how we were going to
broadcast where they have their technology.
Speaker 1 (02:56):
Because I have been a victim of the stereotypes of
how the lifestyle the technology of Africa. You're from with Legos, right, yes,
Legos okay, tell us about Legos Nigeria and are you
upset with the stereotyping that is being promoted here.
Speaker 2 (03:12):
In America about Africa? One hundred percent?
Speaker 4 (03:15):
And that's actually the key reason why I started my company,
Amplify Africa. So to tell you a little bit. I
came here from Nigeria eleven years ago. I'm an immigrant,
so I came here for grad school and you know,
I landed in Los Angeles at USC and like one
of the very first questions that I got from people
who knew I was from Legos, Nigera, was hey, like,
(03:35):
do you guys have lions in your country?
Speaker 2 (03:38):
Right?
Speaker 4 (03:38):
The truth is this, I've probably never seen a lion
in my entire life. I'm living in Legos because it's
so metropolitan, all right, So being Nigeria and being very
proud about where I'm from, knowing the level of like
interest and access that we have, an influence that we have,
you know, my goal is to essentially try to answer that.
(03:59):
People also know that like what we see on the media,
the vision of staving kids, and you know, that's not
really what it is. And you know every country has
its like short comings, right, Well, I think I don't
think it's fair that Africa has been portrayed as this backward,
dark nation over the past couple of years, and so
(04:21):
our goal as a company is to try to change that.
Speaker 1 (04:23):
Now I'm talking to Dami Kujambola. You know, Lagos, Nigeria,
stereotyping is as people of color in America, we have
to deal with a lot of that too. You know,
people assume because of the color of my skin, I'm
this type of person. You are coming from Africa, you
have a double stereotype you have to deal with. How
(04:45):
do you overcome that? And because you are seeming to
our comment, but you still have a lot of setbacks
to be covered it correct.
Speaker 4 (04:52):
Yes, well, I think you know, stereotypes are also you know,
largely based off of like media projection right, right, and
so like you know, in terms of overcoming it, my
goal has always been to leverage the same medium, right,
which is media, to try to change and we're seeing
that in like on TV, like you know, with the
(05:14):
right with the right images being portrayed about Africa now.
Speaker 3 (05:17):
And I think it's also.
Speaker 4 (05:18):
About leveraging moments like when people ask you our questions,
leveraging as a teachable moment as opposed to being upset
about it. So I personally, in my personal life, I
try to use my personal platforms to say, hey, this
is what Africa is, this is we're no longer We're
not the stereotypes that you that you that you think
(05:40):
we are. And you know, I also try to sort
of make make it a point to teach people how
to see or view Africa.
Speaker 1 (05:48):
Great transition into what I want to talk about is
Dolly would Netflix. And I'm not trying to promote Netflix,
but Netflix, I believe has done more for people of color,
black people people are from Africa who are promoted in
major productions than any streaming network because of the fact
that they have you know, they they promote and they
(06:10):
put out and produce content that is being done in
these other platforms. In particular Dollywood tell us about doledgwood.
Speaker 4 (06:18):
So nellywood is the actually the third largest production industry
in the world. Right it's Indian bullywood in India is
the separate and India they not.
Speaker 1 (06:31):
Messing around India Bollywood.
Speaker 3 (06:34):
Nollywood is Nigeria. Nollywood is Nigeria.
Speaker 4 (06:37):
And when you think about like outputs, right, so we
you know, our people are very recessful, and so there's
always there's a ton of output when.
Speaker 3 (06:45):
It comes to the industry.
Speaker 4 (06:48):
And you know, a country that has over three hundred
million people, you know, you think that there's so many
original stories that come out of the continent every day.
Is like you know, it's either a cause for chaos
or laughter. And you know, so are people because of
the level of.
Speaker 3 (07:06):
Talent that that we have have.
Speaker 4 (07:09):
Channeled that into like an industry and that's not you would, right,
And so when you see the level of output, it's
representative of the daily struggles. But like I said, it's
one of the largest producing film industries in the world,
and you know, we we boast of some pretty amazing talent.
Like but you know, I don't know if you're familiar
(07:31):
with her, but like even has invested exactly, and it's
like it's great to see the world's paying a lot
more attention, right, Like so it just Elba. There's trying
to I'm trying to remember some names now, but it
just Elba is a great example of what of of
(07:53):
someone from the outside who's seen the potential of know
you Wood Damson interests is one that's also something who's
trying to do something.
Speaker 1 (08:01):
You don't know one starting it right now with yes,
yes he's the next superstar.
Speaker 4 (08:08):
He is is and he's thinking about how to sort
of go back, sort of how to implement more of Nollywood.
But Nollywood in itself right is doing is doing amazing work.
Recently at sun I don't know if you you knew.
Speaker 3 (08:21):
This, but.
Speaker 4 (08:23):
There was a movie I think it was a cant
that just got one of the highest at Can't Can't
Film Festival. Is called My Father's Shadow, right, and it's
Nigerian from Nollywood as well. So there's a big emergence
coming up from the continent right now with African talents
actually doing amazing things, and I'm super excited to see
(08:46):
all the potential. My company two years ago actually partnered
with we did a we partnered with the Regal Cinemas
here in the US and did a nationwide release and
it was probably one of the like the reaction from
people in the US to Nollywood. I think it's one
(09:07):
that needs to be like for the emphasise or for
that like looked into it. It's honestly, I think about
like there's so much potential and I'm excited to just
see how that industry continues to grow.
Speaker 1 (09:21):
You know, I love talking to you becaure's a certain energy,
but I'm also getting ribbed up.
Speaker 2 (09:26):
Eleven years ago you show up and.
Speaker 1 (09:28):
Now you got this twelve million global following in the
US and Brazil and Africa and the United Kingdom.
Speaker 2 (09:38):
How did you pull that off? Monthly? Now that's twelve
million monthly.
Speaker 4 (09:43):
So I think I think it was as an evidence
of a need right in need.
Speaker 3 (09:48):
And you know, I'm not special.
Speaker 4 (09:50):
I say this a lot and actually being on cameras,
but you're humble.
Speaker 3 (09:57):
It's very unusual for Nigeria to be humble.
Speaker 4 (09:59):
But I guess, you know, I think I'm actually not special.
I think that it's really representative of the need of
people right now. People are looking for strong, real connections.
People are looking to understand their heritage. People are looking
to connect back to where they're from. And all we've
(10:19):
done is to key into that. We've there have been
so many years of people try to promote the culture
and what my company tries to do best is to
amplify that.
Speaker 3 (10:32):
But where you know where we are.
Speaker 4 (10:35):
One of the many people who are doing amazing work
in the space. I don't know if you've heard, but
there's a big festival in Detroit called Afrofuture, as well
as one of our colleagues, and it's just I think
there's we're seeing the African renaissance so to speak, with
more people especially here in the US, saying hey, I
want to learn more about my heritage. You know, I
(10:57):
want to learn more about where I'm from and now
I want to go back. So you know, the Year
of the Return kind of studied that. I don't know
if you're familiar in Ghana, where a turn of African
Americans the record rates went back to the continent to
December to learn more about their they're from, and people
like you, as Steve Harvey a beginning to show the
lights on you know, what means to be black and African.
(11:23):
And I think that is where the energy is coming from.
And that's why, like our platform is growing the way
it's growing.
Speaker 2 (11:30):
Don't go anywhere.
Speaker 5 (11:31):
We will be right back with more insights from Money
Making Conversation mastic Class. Welcome back to Money Making Conversation
mastic Lass with me Rashaun McDonald.
Speaker 2 (11:44):
Well, congratulations. First of all, you talk about black communities.
Speaker 1 (11:49):
You just mentioned that black communities and people from the
black community are going back to get educated and living
and these communities and growing and prospering because we'll we're
cutting through the stereotypes. You know, people going living in
the Italy, people going.
Speaker 2 (12:03):
To living in France.
Speaker 1 (12:04):
We may not have went because guess what we were
looking at television and seeing flies and seeing movies that
were not a pool portrayal of what that community was
and how prosperous that community was. And I'm telling you,
ladies and gentlemen, if you go there, you'll be blown
away because the stereotyping of the of the commercialism of
(12:27):
commercialized and how Africa is really horrible. Over here, you'd
be like it, it might be drawing the tears, ignorant
you are of the of the amount of information that's
being presented to us over here, and when you land,
you see the reality.
Speaker 2 (12:44):
But we've talked about that earlier.
Speaker 1 (12:45):
Now let's talk about this festival you got coming up
September eighteen two or twenty at the Omni Hotel right
here in Atlanta.
Speaker 2 (12:51):
George talking to me, why you're bringing it to Atlanta, Sir.
Speaker 4 (12:56):
So, Atlanta is such a great place, like just thinking
about the proximities of the continent, thinking about like the
also the level of black wealth and business that's been
that's been here for years. I think that like it's
one that like, you know, I kind of wish I
(13:16):
started I came here earlier. You know, I've met a
turn of people here who are the energy is so infectious,
like the support that the city has for like everything black.
Speaker 3 (13:27):
I think it's something that like more people need to
key into.
Speaker 4 (13:31):
And so for me, like thinking about you know this,
Atlanta reminds me of home, right when you walk around
the street and you see everyone around you is black, right,
and I think like that is representative of the kind
of energy that we want to see. I think if
there's any place that you need to we need to
start like making those strong connections between the the you know,
(13:53):
the US and the continent, it needs to be here
in Atlanta. So we're super excited about like what's the
calm we have, you know, the support of the Mayor's office.
The mayor himself is going to be speaking, which is
again representative of the fact that like you know of
how support of the city can be about about the
(14:14):
continents also the city and the mayor. The mayor is
going to fame week on the continents, like just in
the first week of September. So there's a lot of
exchange already happening. And you know, I think from a
position in standpoint, Atlisa just makes sense.
Speaker 2 (14:32):
Well, you know, but we're in the changing times Dommy.
Speaker 1 (14:38):
Where race specific events are being challenged.
Speaker 2 (14:46):
How do you feel about that?
Speaker 1 (14:47):
And you an immigrant, talk to about your journey, about
you personally, and then let's talk about what you're how
the impact is having on the event you're trying to do.
Speaker 2 (14:58):
Would amplify apps Africa.
Speaker 4 (15:01):
So you know, like I said, I moved here eleven
years ago, and you know, back then it was a
little easier.
Speaker 3 (15:10):
Things were a little easier in terms of.
Speaker 4 (15:14):
You know, accessing like resources and sort of the exchange rates,
and you know, the economy itself was a little a
little better.
Speaker 3 (15:27):
It was much better than than it is right now.
Speaker 4 (15:29):
I think with the current sort of dispensation, you know,
there's a lot of fear about like sort of the
immigration process and people been fearing that they'd be deported.
And you know, if you think about like institutional organizations
like us AID in US us US, I think Prosper
(15:53):
Africa is another organization that was set up by the
US government to support sort of African aid or Africa
African government with those sort of lines of support being
caught right, those are things that like typically those are
places where we typically get support for conferences and initiatives
like ours, and unfortunately.
Speaker 2 (16:14):
Those promote the values of Africa exactly.
Speaker 4 (16:16):
But unfortunately those things are no longer available, right And
then you think about like also wanting to bring a
lot more people here into the US to have these
conversations about bridging the gap between the diaspora and the continent.
Like you know that that their concerns about the abilities
to come here, you know, and so like you think
about like like you know, freedom of trade between these
(16:40):
countries and like you know, the diplomatic relationships that are
sort of very like that sort of at risk right now,
you think like how can this help? How can how
can our events survive? And those are things that like
I real that I'm constantly thinking about. But you know,
(17:00):
one of the things that you know we do best
is making the best of any situation. And so for
us we can only take think positively and our hope
is not like our intention during the spirit is mid
known and like our people are able to come out
here and again connect and do business with folks who
are going to be on ground here, which is one
(17:22):
of the major reasons DOMI I'm speaking to Domini Kujinbola.
He's the CEO and co founder of Amplify Africa. In
because I know the times we are there and I
know there's resistance to be able to promote your cultural values,
and that's what this is event. It's about promoterial cultural value.
Speaker 1 (17:38):
But people are now twisting it to make it feels
like you're you're not saying nobody can come, You're not
restricting anybody from coming to this event at all. But
then they're twisting corporate sponsors and all those things to
believe that there's something negative happening there. But when you
let's walk through the steps of the experience of going
(17:58):
to Africa, so you.
Speaker 4 (18:01):
Know, African is, like I said to three day the
events cultural immersion. So for the first day is an
opening reception. We're having the event at We're having the
opening reception at the gathering spots right.
Speaker 2 (18:13):
So in Atlanta, very prominent location for entrepreneurship.
Speaker 4 (18:19):
Yeah, I think one of the things that was key
for us is if we're coming to Atlanta from LA
we have to make sure that we're also tapping in
with people who have been doing the work of community
building over the years. So Friday's at the gatherings Thursday Thursday,
the opening reception Friday eighteenth. Yes, since the eighteen, so
(18:40):
Friday and Saturdays at the Omni Hotel, and so we
have a long day of conference programming. We have a
big expot hole that's going to feature about one hundred businesses,
and then we're like a marketplace, yes, the market place,
and we're inviting the likes of like Kroger Walmart to
meet us sort of buyers and retailers to meet with
(19:03):
Some of these businesses are small businesses are going to
be at the expo Hole to talk about scaling their
businesses and scaling distribution.
Speaker 3 (19:13):
And we also have pitch competitions happening throughout.
Speaker 4 (19:16):
That's talking about the pitch competitor that sounds creative. Yes,
they talk to us about that. So it's it's it's
on two ends, right, we want we have one for startups.
So if you're able to if you're running a business,
a tech business, which is the term obviously it's called
like if you're running a startup, which is the term
that's been used for businesses in this space, you're able
(19:39):
to pitch to sound and investors like Collab Capital, who
is Who's who is also local and Atlanta based for investment.
But we also have on the creative side a short
film competition, and so you're able to also pitch as
well your short film to get funded.
Speaker 1 (19:55):
Wow, this is really good and exciting. Now I know
you're not a one man operation Domin. Talk about your setup,
talk about your team.
Speaker 4 (20:05):
So I think you think about like bridging the gap
between the contints and the disk where there are tons
and tons of countries, ethnic groups and interests right right right,
class itself has fifty four countries, and so my team
itself is made up of people from multiple multiple countries
(20:26):
parts of the disk where and you know, our goal
has always been to make sure that we're very diverse
in the way that we're thinking about programming for the conference,
and so our team is made up a diverse group
of people from all over the world.
Speaker 1 (20:42):
Now I got the dates eighteenth, nineteen twenty, starting with
the gathering spot where the opening reception. What are their
hours and can they go online to see the schedule
or registered talk to us?
Speaker 4 (20:54):
So our events website is at africandut Global, and so
you know the day. The times are from nine o'clock
to six six o'clock each day on Friday and Saturday
at the Omni Hotel. The Omnio Hotel. Yes, thank you,
and so you can go up on our websites and register.
We have amazing speakers that are going to be there
for you. We have a crazy lineup of food. If
(21:16):
you like African food, this is the place to be
if you like, if you want to check out Caribbean food,
if you want to check out like it's so food.
It's again, it's supposed to be a daspar a Daspark event.
So peace, come check it out and we look look
forward to definitely seeing you that hopefully you'll see you there.
Speaker 3 (21:34):
You know.
Speaker 2 (21:34):
So I'm gonna just tell you that i have not
heard anything about no music. Man. I'm sitting up here. Man,
I'm over there. I know Keys Way about.
Speaker 1 (21:42):
To drop IM African based music album probably this year,
early twenty twenty six.
Speaker 2 (21:50):
Now you talk about the food. You don't telling me
that there's no music there. Man, there's no event down there.
Speaker 3 (21:57):
It's an amazing experience, man.
Speaker 4 (21:59):
I think that means the experience, and we cover all
the different all the different parts of culture from music
to film to fashion. And if you love African fashion,
I love what you're wearing right now. I think I'm
probably going to get you an African fit for sure.
But if you look you I'm not right No that
I said.
Speaker 2 (22:16):
I love it.
Speaker 4 (22:18):
I love it, but yeah, I think I think honestly,
like the events itself is supposed to be a culture
experbsolutely so from the music to the fashion to the food,
all of those things are things that you get to
experience from being in the environment. And you know, our
goal is to make our world smaller, right and so
like if you're here in Atlanta, we want you to
feel like you are in Legal Slader and you're in
(22:39):
or in South Africa, depending on like what you like.
Speaker 1 (22:42):
Well, you know the beauty of it I mentioned earlier.
I'm talking to Dami and uh you Kujambola. You know
he came and go Just tell me Domi. I'll say, brother,
what we don't We don't do it like that. On
Mighty Make Conversations Mass Class, we speak the truth about
who you are and what you're trying to do. And
it's important. Your last name is important, just as important
(23:02):
your first name. I don't want to handicab your promotional
experience of what you're trying to do here now.
Speaker 2 (23:08):
But you're done over two hundred events. You have another
event called afro Ball. What is that?
Speaker 4 (23:13):
So one of the things that I thought I was
missing when I moved to this country was I didn't
know where to find successful people who are who look
like me. Right, and now there's like platforms like LinkedIn,
but I didn't know how to start eleven years ago. Yes,
the afro Ball itself is supposed to be a platform
(23:34):
where we honor people of African desire coraduates who are
doing really amazing.
Speaker 3 (23:39):
Work in their fields.
Speaker 4 (23:40):
And so at the closer of the conference, it's an
annual gala, hold the afro Ball, and we'll be honoring
about five to six amazing folks who are doing amazing
things so that they can inspire other people who are
coming up and to let them know that regardless of
your skin color, your dreams are valid.
Speaker 1 (23:59):
I'm talking to this fal and co founder Applify Africa,
a leading African entertainment and media company in the US.
Under his leadership, I mean's Domine's leadership, Africa has to
tease a digital reach of twelve million people monthly across
the US, United Kingdom and Brazil. You know, when you
(24:20):
talk about eleven years ago talking to my audience, how
were you able to achieve it being an immigrant coming
to this country, going to the USC and I know
this is not the endgame for you because you have visions,
but how have you been able to get it.
Speaker 2 (24:38):
To this point?
Speaker 3 (24:41):
It's been again, it's been the work of community. I
know you.
Speaker 4 (24:47):
I know that, Like you know, anyone else would be
tempted to say, hey, this is all me, but it's
really the work of the community. I think people coming
together and saying, hey, we really want this to succeed,
and like and you know, and that has really been
my experience is that whenever I make phone calls, I
(25:08):
think people are really keen excited about promoting that pushing
the culture. And we've been able to leverage that effectively
over the years to reach more people. You know, I
can call the likes of Jackie Irono, who has over
a monthly reach of probably like two hundred million people online,
but she can say, hey, I'm going to come out
(25:30):
and support your events to tell people about where I'm from.
I think that has been that's really been the reason
why our platform has been able to succeed over the
past years.
Speaker 2 (25:41):
With my friend, I want to thank you for coming
on my show.
Speaker 1 (25:45):
You know, it's my education, man, it's my education, and
about your an entrepreneur, your small business owner, building a
brand in this country that impacts the world. Thank you
for bringing your advent to Atlanta one more time. What
website can we go to to find out more about
your event? September eighteenth through the twentieth at the Omni
Hotel in Atlanta, Georgia.
Speaker 4 (26:06):
So you can go to an African doug Global online
ww dot's African the Global for our websites, but you
can also find us on Instagram at Afrikaan theug Global.
Speaker 2 (26:19):
Than Thank you, sir, Thank you sir.
Speaker 1 (26:21):
Now again, Dommy, thank you for coming on money making conversation,
Master lass my brother, I appreciate you, and you know,
I know I.
Speaker 6 (26:30):
Look nice, but you know if you got something better
for a brother and I would come by and see
the fashion. I love the fit already, man, But I
got you. I got you on the underfit on the
African Fit.
Speaker 2 (26:40):
Okay.
Speaker 1 (26:41):
Thank you, man, support you, thank you for taking the
time man to come here and allow me to tell
your story. Thanks, but also talk about the brand and
also hopefully in some stereotypes that are happening about the country.
Speaker 2 (26:52):
Of Africa that needs to stop today.
Speaker 4 (26:55):
Absolutely absolutely, Thank you, sir, Thank you so much for
leverentering the platform.
Speaker 2 (26:59):
I appreciate you.
Speaker 3 (27:00):
Thank you.
Speaker 5 (27:01):
This has been Money Making Conversations Masterclass with me Rashaun McDonald.
Thanks to our guests and our audience. Visit Moneymakingconversations dot
com to listen or register to be a guest on
my show.
Speaker 2 (27:14):
Keep leading with your gifts, keep winning
Hi, I'm Rashaan McDonald host this weekly Money Making Conversation
Masterclass show. The interviews and information that this show provides
off for you at everyone, I'm talking about you. It's
time to stop reading other people's success stories and start
living your own. If you want to be a guest
on my show, Money Making Conversation Masterclass, please visit our website,
Moneymakingconversation dot com and click to be a guest button.
(00:22):
If you're a small business owner, entrepreneur, motivational speaker, influence
a nonprofit, now.
Speaker 2 (00:29):
Let's get started.
Speaker 1 (00:30):
My guest is the CEO and co founder of Amplify Africa, Inc.
And leading African entertainment and media company in the US.
Under his leadership, Amplify of Africa has averaged a digital
reach of twelve million people monthly across the US, United
Kingdom and Brazil. Notably, the company has organized over toward
(00:51):
events worldwide, including his Acclaim African and Afro Ball.
Speaker 2 (00:56):
He's on the show to discuss who he is, we
need to know what his brother is, and the.
Speaker 1 (01:00):
Upcoming Africaan Festival African Festival in Atlanta, and how you
can be a part of this global experience. Please welcome
to the money making conversations. Dommi Kuchabola. How you doing,
Dommim very well?
Speaker 3 (01:12):
Thank you man.
Speaker 4 (01:13):
I need to take you around everywhere I go so
you can make interest from me.
Speaker 1 (01:16):
But this is dopell I appreciate. First of all, thank
you for coming on the show. I've heard about your
event that's coming here in September, September eighteenth to the twentieth.
Speaker 2 (01:27):
It's Afrikaan.
Speaker 1 (01:28):
Yes, talk to us about that and we're going to
get in detail about you, but I want to really
highlight that at the start of our conversation.
Speaker 4 (01:36):
So yeah, it's super exciting and we're bringing together a
cultural event, a cultural moment where you know, we want
to unite the global Black diaspora with the continent and
it's happening over the class of three days from Thursday,
the eighteenth of September to the twentieth of September. The
events essentially started out of the needs to again bring
(01:57):
together the diaspora and create access to resources that we
feel like it's lacking. And you know, as far as
like the dash for as concern, you know, one of
the things I feel stronger about is that we need
more information and like there are a lot of people
who have that information and they don't pupposfully want to
get keep they just don't have the means to be
(02:20):
able to share that information. So for me, the events
is purely get towards access.
Speaker 1 (02:26):
Well, you know, one of the major reasons I wanted
you to show down me is that the lack of
education about Africa, a lack of education about because people
the motherland, you know, all the cod words mother land,
the colors, and but when I went over to Africa,
Steve Harve and I went over to Africa, we actually
went over to Durban, which is right just south of Johannesburg,
(02:48):
and I was ignorant about the technology.
Speaker 2 (02:51):
I really was worried about how we were going to
broadcast where they have their technology.
Speaker 1 (02:56):
Because I have been a victim of the stereotypes of
how the lifestyle the technology of Africa. You're from with Legos, right, yes,
Legos okay, tell us about Legos Nigeria and are you
upset with the stereotyping that is being promoted here.
Speaker 2 (03:12):
In America about Africa? One hundred percent?
Speaker 4 (03:15):
And that's actually the key reason why I started my company,
Amplify Africa. So to tell you a little bit. I
came here from Nigeria eleven years ago. I'm an immigrant,
so I came here for grad school and you know,
I landed in Los Angeles at USC and like one
of the very first questions that I got from people
who knew I was from Legos, Nigera, was hey, like,
(03:35):
do you guys have lions in your country?
Speaker 2 (03:38):
Right?
Speaker 4 (03:38):
The truth is this, I've probably never seen a lion
in my entire life. I'm living in Legos because it's
so metropolitan, all right, So being Nigeria and being very
proud about where I'm from, knowing the level of like
interest and access that we have, an influence that we have,
you know, my goal is to essentially try to answer that.
(03:59):
People also know that like what we see on the media,
the vision of staving kids, and you know, that's not
really what it is. And you know every country has
its like short comings, right, Well, I think I don't
think it's fair that Africa has been portrayed as this backward,
dark nation over the past couple of years, and so
(04:21):
our goal as a company is to try to change that.
Speaker 1 (04:23):
Now I'm talking to Dami Kujambola. You know, Lagos, Nigeria,
stereotyping is as people of color in America, we have
to deal with a lot of that too. You know,
people assume because of the color of my skin, I'm
this type of person. You are coming from Africa, you
have a double stereotype you have to deal with. How
(04:45):
do you overcome that? And because you are seeming to
our comment, but you still have a lot of setbacks
to be covered it correct.
Speaker 4 (04:52):
Yes, well, I think you know, stereotypes are also you know,
largely based off of like media projection right, right, and
so like you know, in terms of overcoming it, my
goal has always been to leverage the same medium, right,
which is media, to try to change and we're seeing
that in like on TV, like you know, with the
(05:14):
right with the right images being portrayed about Africa now.
Speaker 3 (05:17):
And I think it's also.
Speaker 4 (05:18):
About leveraging moments like when people ask you our questions,
leveraging as a teachable moment as opposed to being upset
about it. So I personally, in my personal life, I
try to use my personal platforms to say, hey, this
is what Africa is, this is we're no longer We're
not the stereotypes that you that you that you think
(05:40):
we are. And you know, I also try to sort
of make make it a point to teach people how
to see or view Africa.
Speaker 1 (05:48):
Great transition into what I want to talk about is
Dolly would Netflix. And I'm not trying to promote Netflix,
but Netflix, I believe has done more for people of color,
black people people are from Africa who are promoted in
major productions than any streaming network because of the fact
that they have you know, they they promote and they
(06:10):
put out and produce content that is being done in
these other platforms. In particular Dollywood tell us about doledgwood.
Speaker 4 (06:18):
So nellywood is the actually the third largest production industry
in the world. Right it's Indian bullywood in India is
the separate and India they not.
Speaker 1 (06:31):
Messing around India Bollywood.
Speaker 3 (06:34):
Nollywood is Nigeria. Nollywood is Nigeria.
Speaker 4 (06:37):
And when you think about like outputs, right, so we
you know, our people are very recessful, and so there's
always there's a ton of output when.
Speaker 3 (06:45):
It comes to the industry.
Speaker 4 (06:48):
And you know, a country that has over three hundred
million people, you know, you think that there's so many
original stories that come out of the continent every day.
Is like you know, it's either a cause for chaos
or laughter. And you know, so are people because of
the level of.
Speaker 3 (07:06):
Talent that that we have have.
Speaker 4 (07:09):
Channeled that into like an industry and that's not you would, right,
And so when you see the level of output, it's
representative of the daily struggles. But like I said, it's
one of the largest producing film industries in the world,
and you know, we we boast of some pretty amazing talent.
Like but you know, I don't know if you're familiar
(07:31):
with her, but like even has invested exactly, and it's
like it's great to see the world's paying a lot
more attention, right, Like so it just Elba. There's trying
to I'm trying to remember some names now, but it
just Elba is a great example of what of of
(07:53):
someone from the outside who's seen the potential of know
you Wood Damson interests is one that's also something who's
trying to do something.
Speaker 1 (08:01):
You don't know one starting it right now with yes,
yes he's the next superstar.
Speaker 4 (08:08):
He is is and he's thinking about how to sort
of go back, sort of how to implement more of Nollywood.
But Nollywood in itself right is doing is doing amazing work.
Recently at sun I don't know if you you knew.
Speaker 3 (08:21):
This, but.
Speaker 4 (08:23):
There was a movie I think it was a cant
that just got one of the highest at Can't Can't
Film Festival. Is called My Father's Shadow, right, and it's
Nigerian from Nollywood as well. So there's a big emergence
coming up from the continent right now with African talents
actually doing amazing things, and I'm super excited to see
(08:46):
all the potential. My company two years ago actually partnered
with we did a we partnered with the Regal Cinemas
here in the US and did a nationwide release and
it was probably one of the like the reaction from
people in the US to Nollywood. I think it's one
(09:07):
that needs to be like for the emphasise or for
that like looked into it. It's honestly, I think about
like there's so much potential and I'm excited to just
see how that industry continues to grow.
Speaker 1 (09:21):
You know, I love talking to you becaure's a certain energy,
but I'm also getting ribbed up.
Speaker 2 (09:26):
Eleven years ago you show up and.
Speaker 1 (09:28):
Now you got this twelve million global following in the
US and Brazil and Africa and the United Kingdom.
Speaker 2 (09:38):
How did you pull that off? Monthly? Now that's twelve
million monthly.
Speaker 4 (09:43):
So I think I think it was as an evidence
of a need right in need.
Speaker 3 (09:48):
And you know, I'm not special.
Speaker 4 (09:50):
I say this a lot and actually being on cameras,
but you're humble.
Speaker 3 (09:57):
It's very unusual for Nigeria to be humble.
Speaker 4 (09:59):
But I guess, you know, I think I'm actually not special.
I think that it's really representative of the need of
people right now. People are looking for strong, real connections.
People are looking to understand their heritage. People are looking
to connect back to where they're from. And all we've
(10:19):
done is to key into that. We've there have been
so many years of people try to promote the culture
and what my company tries to do best is to
amplify that.
Speaker 3 (10:32):
But where you know where we are.
Speaker 4 (10:35):
One of the many people who are doing amazing work
in the space. I don't know if you've heard, but
there's a big festival in Detroit called Afrofuture, as well
as one of our colleagues, and it's just I think
there's we're seeing the African renaissance so to speak, with
more people especially here in the US, saying hey, I
want to learn more about my heritage. You know, I
(10:57):
want to learn more about where I'm from and now
I want to go back. So you know, the Year
of the Return kind of studied that. I don't know
if you're familiar in Ghana, where a turn of African
Americans the record rates went back to the continent to
December to learn more about their they're from, and people
like you, as Steve Harvey a beginning to show the
lights on you know, what means to be black and African.
(11:23):
And I think that is where the energy is coming from.
And that's why, like our platform is growing the way
it's growing.
Speaker 2 (11:30):
Don't go anywhere.
Speaker 5 (11:31):
We will be right back with more insights from Money
Making Conversation mastic Class. Welcome back to Money Making Conversation
mastic Lass with me Rashaun McDonald.
Speaker 2 (11:44):
Well, congratulations. First of all, you talk about black communities.
Speaker 1 (11:49):
You just mentioned that black communities and people from the
black community are going back to get educated and living
and these communities and growing and prospering because we'll we're
cutting through the stereotypes. You know, people going living in
the Italy, people going.
Speaker 2 (12:03):
To living in France.
Speaker 1 (12:04):
We may not have went because guess what we were
looking at television and seeing flies and seeing movies that
were not a pool portrayal of what that community was
and how prosperous that community was. And I'm telling you,
ladies and gentlemen, if you go there, you'll be blown
away because the stereotyping of the of the commercialism of
(12:27):
commercialized and how Africa is really horrible. Over here, you'd
be like it, it might be drawing the tears, ignorant
you are of the of the amount of information that's
being presented to us over here, and when you land,
you see the reality.
Speaker 2 (12:44):
But we've talked about that earlier.
Speaker 1 (12:45):
Now let's talk about this festival you got coming up
September eighteen two or twenty at the Omni Hotel right
here in Atlanta.
Speaker 2 (12:51):
George talking to me, why you're bringing it to Atlanta, Sir.
Speaker 4 (12:56):
So, Atlanta is such a great place, like just thinking
about the proximities of the continent, thinking about like the
also the level of black wealth and business that's been
that's been here for years. I think that like it's
one that like, you know, I kind of wish I
(13:16):
started I came here earlier. You know, I've met a
turn of people here who are the energy is so infectious,
like the support that the city has for like everything black.
Speaker 3 (13:27):
I think it's something that like more people need to
key into.
Speaker 4 (13:31):
And so for me, like thinking about you know this,
Atlanta reminds me of home, right when you walk around
the street and you see everyone around you is black, right,
and I think like that is representative of the kind
of energy that we want to see. I think if
there's any place that you need to we need to
start like making those strong connections between the the you know,
(13:53):
the US and the continent, it needs to be here
in Atlanta. So we're super excited about like what's the
calm we have, you know, the support of the Mayor's office.
The mayor himself is going to be speaking, which is
again representative of the fact that like you know of
how support of the city can be about about the
(14:14):
continents also the city and the mayor. The mayor is
going to fame week on the continents, like just in
the first week of September. So there's a lot of
exchange already happening. And you know, I think from a
position in standpoint, Atlisa just makes sense.
Speaker 2 (14:32):
Well, you know, but we're in the changing times Dommy.
Speaker 1 (14:38):
Where race specific events are being challenged.
Speaker 2 (14:46):
How do you feel about that?
Speaker 1 (14:47):
And you an immigrant, talk to about your journey, about
you personally, and then let's talk about what you're how
the impact is having on the event you're trying to do.
Speaker 2 (14:58):
Would amplify apps Africa.
Speaker 4 (15:01):
So you know, like I said, I moved here eleven
years ago, and you know, back then it was a
little easier.
Speaker 3 (15:10):
Things were a little easier in terms of.
Speaker 4 (15:14):
You know, accessing like resources and sort of the exchange rates,
and you know, the economy itself was a little a
little better.
Speaker 3 (15:27):
It was much better than than it is right now.
Speaker 4 (15:29):
I think with the current sort of dispensation, you know,
there's a lot of fear about like sort of the
immigration process and people been fearing that they'd be deported.
And you know, if you think about like institutional organizations
like us AID in US us US, I think Prosper
(15:53):
Africa is another organization that was set up by the
US government to support sort of African aid or Africa
African government with those sort of lines of support being
caught right, those are things that like typically those are
places where we typically get support for conferences and initiatives
like ours, and unfortunately.
Speaker 2 (16:14):
Those promote the values of Africa exactly.
Speaker 4 (16:16):
But unfortunately those things are no longer available, right And
then you think about like also wanting to bring a
lot more people here into the US to have these
conversations about bridging the gap between the diaspora and the continent.
Like you know that that their concerns about the abilities
to come here, you know, and so like you think
about like like you know, freedom of trade between these
(16:40):
countries and like you know, the diplomatic relationships that are
sort of very like that sort of at risk right now,
you think like how can this help? How can how
can our events survive? And those are things that like
I real that I'm constantly thinking about. But you know,
(17:00):
one of the things that you know we do best
is making the best of any situation. And so for
us we can only take think positively and our hope
is not like our intention during the spirit is mid
known and like our people are able to come out
here and again connect and do business with folks who
are going to be on ground here, which is one
(17:22):
of the major reasons DOMI I'm speaking to Domini Kujinbola.
He's the CEO and co founder of Amplify Africa. In
because I know the times we are there and I
know there's resistance to be able to promote your cultural values,
and that's what this is event. It's about promoterial cultural value.
Speaker 1 (17:38):
But people are now twisting it to make it feels
like you're you're not saying nobody can come, You're not
restricting anybody from coming to this event at all. But
then they're twisting corporate sponsors and all those things to
believe that there's something negative happening there. But when you
let's walk through the steps of the experience of going
(17:58):
to Africa, so you.
Speaker 4 (18:01):
Know, African is, like I said to three day the
events cultural immersion. So for the first day is an
opening reception. We're having the event at We're having the
opening reception at the gathering spots right.
Speaker 2 (18:13):
So in Atlanta, very prominent location for entrepreneurship.
Speaker 4 (18:19):
Yeah, I think one of the things that was key
for us is if we're coming to Atlanta from LA
we have to make sure that we're also tapping in
with people who have been doing the work of community
building over the years. So Friday's at the gatherings Thursday Thursday,
the opening reception Friday eighteenth. Yes, since the eighteen, so
(18:40):
Friday and Saturdays at the Omni Hotel, and so we
have a long day of conference programming. We have a
big expot hole that's going to feature about one hundred businesses,
and then we're like a marketplace, yes, the market place,
and we're inviting the likes of like Kroger Walmart to
meet us sort of buyers and retailers to meet with
(19:03):
Some of these businesses are small businesses are going to
be at the expo Hole to talk about scaling their
businesses and scaling distribution.
Speaker 3 (19:13):
And we also have pitch competitions happening throughout.
Speaker 4 (19:16):
That's talking about the pitch competitor that sounds creative. Yes,
they talk to us about that. So it's it's it's
on two ends, right, we want we have one for startups.
So if you're able to if you're running a business,
a tech business, which is the term obviously it's called
like if you're running a startup, which is the term
that's been used for businesses in this space, you're able
(19:39):
to pitch to sound and investors like Collab Capital, who
is Who's who is also local and Atlanta based for investment.
But we also have on the creative side a short
film competition, and so you're able to also pitch as
well your short film to get funded.
Speaker 1 (19:55):
Wow, this is really good and exciting. Now I know
you're not a one man operation Domin. Talk about your setup,
talk about your team.
Speaker 4 (20:05):
So I think you think about like bridging the gap
between the contints and the disk where there are tons
and tons of countries, ethnic groups and interests right right right,
class itself has fifty four countries, and so my team
itself is made up of people from multiple multiple countries
(20:26):
parts of the disk where and you know, our goal
has always been to make sure that we're very diverse
in the way that we're thinking about programming for the conference,
and so our team is made up a diverse group
of people from all over the world.
Speaker 1 (20:42):
Now I got the dates eighteenth, nineteen twenty, starting with
the gathering spot where the opening reception. What are their
hours and can they go online to see the schedule
or registered talk to us?
Speaker 4 (20:54):
So our events website is at africandut Global, and so
you know the day. The times are from nine o'clock
to six six o'clock each day on Friday and Saturday
at the Omni Hotel. The Omnio Hotel. Yes, thank you,
and so you can go up on our websites and register.
We have amazing speakers that are going to be there
for you. We have a crazy lineup of food. If
(21:16):
you like African food, this is the place to be
if you like, if you want to check out Caribbean food,
if you want to check out like it's so food.
It's again, it's supposed to be a daspar a Daspark event.
So peace, come check it out and we look look
forward to definitely seeing you that hopefully you'll see you there.
Speaker 3 (21:34):
You know.
Speaker 2 (21:34):
So I'm gonna just tell you that i have not
heard anything about no music. Man. I'm sitting up here. Man,
I'm over there. I know Keys Way about.
Speaker 1 (21:42):
To drop IM African based music album probably this year,
early twenty twenty six.
Speaker 2 (21:50):
Now you talk about the food. You don't telling me
that there's no music there. Man, there's no event down there.
Speaker 3 (21:57):
It's an amazing experience, man.
Speaker 4 (21:59):
I think that means the experience, and we cover all
the different all the different parts of culture from music
to film to fashion. And if you love African fashion,
I love what you're wearing right now. I think I'm
probably going to get you an African fit for sure.
But if you look you I'm not right No that
I said.
Speaker 2 (22:16):
I love it.
Speaker 4 (22:18):
I love it, but yeah, I think I think honestly,
like the events itself is supposed to be a culture
experbsolutely so from the music to the fashion to the food,
all of those things are things that you get to
experience from being in the environment. And you know, our
goal is to make our world smaller, right and so
like if you're here in Atlanta, we want you to
feel like you are in Legal Slader and you're in
(22:39):
or in South Africa, depending on like what you like.
Speaker 1 (22:42):
Well, you know the beauty of it I mentioned earlier.
I'm talking to Dami and uh you Kujambola. You know
he came and go Just tell me Domi. I'll say, brother,
what we don't We don't do it like that. On
Mighty Make Conversations Mass Class, we speak the truth about
who you are and what you're trying to do. And
it's important. Your last name is important, just as important
(23:02):
your first name. I don't want to handicab your promotional
experience of what you're trying to do here now.
Speaker 2 (23:08):
But you're done over two hundred events. You have another
event called afro Ball. What is that?
Speaker 4 (23:13):
So one of the things that I thought I was
missing when I moved to this country was I didn't
know where to find successful people who are who look
like me. Right, and now there's like platforms like LinkedIn,
but I didn't know how to start eleven years ago. Yes,
the afro Ball itself is supposed to be a platform
(23:34):
where we honor people of African desire coraduates who are
doing really amazing.
Speaker 3 (23:39):
Work in their fields.
Speaker 4 (23:40):
And so at the closer of the conference, it's an
annual gala, hold the afro Ball, and we'll be honoring
about five to six amazing folks who are doing amazing
things so that they can inspire other people who are
coming up and to let them know that regardless of
your skin color, your dreams are valid.
Speaker 1 (23:59):
I'm talking to this fal and co founder Applify Africa,
a leading African entertainment and media company in the US.
Under his leadership, I mean's Domine's leadership, Africa has to
tease a digital reach of twelve million people monthly across
the US, United Kingdom and Brazil. You know, when you
(24:20):
talk about eleven years ago talking to my audience, how
were you able to achieve it being an immigrant coming
to this country, going to the USC and I know
this is not the endgame for you because you have visions,
but how have you been able to get it.
Speaker 2 (24:38):
To this point?
Speaker 3 (24:41):
It's been again, it's been the work of community. I
know you.
Speaker 4 (24:47):
I know that, Like you know, anyone else would be
tempted to say, hey, this is all me, but it's
really the work of the community. I think people coming
together and saying, hey, we really want this to succeed,
and like and you know, and that has really been
my experience is that whenever I make phone calls, I
(25:08):
think people are really keen excited about promoting that pushing
the culture. And we've been able to leverage that effectively
over the years to reach more people. You know, I
can call the likes of Jackie Irono, who has over
a monthly reach of probably like two hundred million people online,
but she can say, hey, I'm going to come out
(25:30):
and support your events to tell people about where I'm from.
I think that has been that's really been the reason
why our platform has been able to succeed over the
past years.
Speaker 2 (25:41):
With my friend, I want to thank you for coming
on my show.
Speaker 1 (25:45):
You know, it's my education, man, it's my education, and
about your an entrepreneur, your small business owner, building a
brand in this country that impacts the world. Thank you
for bringing your advent to Atlanta one more time. What
website can we go to to find out more about
your event? September eighteenth through the twentieth at the Omni
Hotel in Atlanta, Georgia.
Speaker 4 (26:06):
So you can go to an African doug Global online
ww dot's African the Global for our websites, but you
can also find us on Instagram at Afrikaan theug Global.
Speaker 2 (26:19):
Than Thank you, sir, Thank you sir.
Speaker 1 (26:21):
Now again, Dommy, thank you for coming on money making conversation,
Master lass my brother, I appreciate you, and you know,
I know I.
Speaker 6 (26:30):
Look nice, but you know if you got something better
for a brother and I would come by and see
the fashion. I love the fit already, man, But I
got you. I got you on the underfit on the
African Fit.
Speaker 2 (26:40):
Okay.
Speaker 1 (26:41):
Thank you, man, support you, thank you for taking the
time man to come here and allow me to tell
your story. Thanks, but also talk about the brand and
also hopefully in some stereotypes that are happening about the country.
Speaker 2 (26:52):
Of Africa that needs to stop today.
Speaker 4 (26:55):
Absolutely absolutely, Thank you, sir, Thank you so much for
leverentering the platform.
Speaker 2 (26:59):
I appreciate you.
Speaker 3 (27:00):
Thank you.
Speaker 5 (27:01):
This has been Money Making Conversations Masterclass with me Rashaun McDonald.
Thanks to our guests and our audience. Visit Moneymakingconversations dot
com to listen or register to be a guest on
my show.
Speaker 2 (27:14):
Keep leading with your gifts, keep winning
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