Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ashley Joy Boyd.
A Grammy-nominated songwriter, music producer, real estate developer, and author of Financially Fly: Mastering Money and Wealth for Women. Ashley shares her journey from co-writing Justin Bieber’s hit “Yummy” to overcoming bankruptcy and becoming a financial literacy advocate. The conversation explores the music business, financial empowerment, generational wealth, and the importance of mindset and self-investment.
🧭 Key Points 🎵 Music Industry & Songwriting
- Ashley is a co-writer of Justin Bieber’s “Yummy” and has worked on multiple albums.
- She emphasizes the importance of publishing rights and owning your work.
- Songwriting is a spiritual and intuitive process for her, not reliant on playing instruments.
💰 Financial Journey & Bankruptcy
- Filed for bankruptcy during the 2008 housing crash.
- The experience led her to rebuild her financial knowledge and become an advocate for financial literacy.
- She now owns a music publishing company and is a real estate developer.
📘 Book: Financially Fly
- Written to empower women to take control of their finances.
- Encourages open conversations about money, especially in communities where it’s taboo.
- Focuses on mindset, structure, and generational wealth.
🏠 Real Estate Development
- Developed rental properties in Los Angeles.
- Aspires to build affordable housing in Detroit.
- Passionate about design and creating sustainable housing solutions.
💡 Financial Tips
- Invest in yourself: Treat yourself as a line item in your budget.
- Portion your income: Prioritize savings like a bill.
- Build habits: Small sacrifices now lead to long-term gains.
- Generational wealth: Structure your finances with trusts, insurance, and estate planning.
💬 Notable Quotes
“Songwriting is the heart and soul of a song. It’s what makes it memorable.”
“Just because you know how to make money doesn’t mean you know how to maintain or grow it.”
“Generational wealth means your family doesn’t need outside help to survive.”
“Invest in yourself. Put your name on the bill list and don’t miss that payment.”
“You deserve everything you desire. Shift your mindset from scarcity to abundance.”
“You can use the truth about your finances as a stepping stone—not a setback.”
“The alarm clock isn’t waking you up—God is. Have a plan for your day.”
#SHMS #STRAW #BEST
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I am Rashan McDonald, a host of weekly Money
Making Conversation Masterclass show. The interviews and information that this
show provides are for everyone. It's time to stop reading
other people's success stories and start living your own. If
you want to be a guest on my show, please
visit our website, Moneymakingconversations dot com and click the be
a Guest button. Chriss submit and information will come directly
(00:23):
to me. Now, let's get this show started. My guest
is Ashley Joy Boyd. Born and raised in Detroit, Michigan.
Ashley Joy Board has made a name for herself as
a Grammy nominee music producer and composer. She is the
co writer behind Justin Beaver's hit Yummy. She can add
the title author because she foiuld bankruptcy and had to
(00:43):
return to financial health, so she wrote this book Financially
fly mastertam Money and Wealth for Women, and she's also
a real estate developer. Please welcome to Money Making Conversation Masterclass,
Ashley Boyd.
Speaker 2 (00:55):
How you doing, Ashley, I'm amazing, Sean, Thank you so
much for having me.
Speaker 1 (01:00):
Wow, can you give us some timelines you know on
this Well, let let's let's let me let me start back.
Let's not go into the bankruptcy. Let's talk about the
good times. You know, Uh, you know, songwriter? You know
because I'm an entertainment and I can't sing elect but
I have been in music radio of syndicated radio with
Steve Harvey. So I've made a lot of famous music artists,
(01:23):
from Kim to Uh, to Jill Scott to Mary J.
Blyde to John Legend. Now you are a songwriter. What
is that?
Speaker 3 (01:35):
Oh?
Speaker 2 (01:35):
My goodness, So songwriter. We are responsible for lyrics and
melody that accompany production. It is the heart and soul
of a song. It's what makes it memorable, It's what
makes it lasting. It's your favorite lyric. Songwriting is the
most important element of a song to me.
Speaker 1 (01:54):
So do you have to have any musical skills as
a songwriter, like play a piano, play an instrument? Uh?
Do you have to? Do you have that level of
talent as a songwriter.
Speaker 2 (02:06):
I do not play instruments. It would help, it would
help a lot, but I'm just led by by melody.
I I would create by listening to tracks that were
made by other people, and I would just tune in, meditate,
and I would let the melodies come to me. The
lyrics would come soon after. It's a process that is
very unique to every single songwriter. Everybody has their different
(02:28):
methods of getting the greatness out. But for me, it
was it was somewhat of like a spiritual, you know,
process of just really tapping in and being a channel
to download you know, these thoughts and these melodies.
Speaker 1 (02:41):
Now, they tell me now that the real money in
the in the music game is in writing and publishing.
Speaker 2 (02:48):
Correct, listen, that is one hundred percent correct?
Speaker 1 (02:52):
Yes, yes, can you explain to my audience exactly what
that is, because you know, you can be the Old
Jays and be singing and now one hit, but that
don't mean you're making the number one hit money. Is
that correct?
Speaker 2 (03:05):
Right? So it's my experience that as an artist, unless
you are writing your own material, as an artist, you
kind of wind up working for the company that you're
signed to make the majority of your money on shows,
which means you are constantly on the road, constantly working,
and it's you know, it's glamorized, but the real lucrative
(03:25):
side of the business for me is the back end.
I own a music publishing company, so it's the collecting
of the fees worldwide every time the song is played
across the globe.
Speaker 1 (03:35):
You know that Frankie Beverly and from Age was being
honored and he said his very first contract he kept
the rights to his publishing. Okay, wow, rights to his publishing.
And so it's explained to me exactly how because you
say that really casually, say, every time that song's play
they get paid. How do they track that?
Speaker 2 (03:59):
They have systems in place, they have satellite in the sky.
I you know, I don't know all of the technicalities
right there, are there There's several have several several different
firms that track every single time your song is played,
every time it is streams, every time it appears on
television or on the internet, you know, every time you
(04:22):
have to upload a song on social media. They track
every single time and every single spin and it's monetized.
Speaker 1 (04:30):
Wow. The interesting thing about that is that you know
when I when I because we're all trying to make
money in my name and my show with making comes
age maths to classes. You know, because I hear I'm
trying to say this correctly. Because when I got an entertainment,
I wanted to be a stand up comic, okay, And
I can't sing, I can't dance. I think I can sing,
(04:51):
and I know I can't dance, okay, And so don't
even go there. I'm a I'm a I'm horrible okay.
And so but as a stand up I was really good,
you know, but I couldn't act though I could. That
was stand I was very funny. But eventually you move
on to different skill levels. Okay. As a songwriter, was
(05:14):
that your original journey?
Speaker 2 (05:17):
No, actually I was. I'm a product of an entertainment household.
My mother was a singer in Detroit in the seventies.
She singing a girl group. My father managed her group.
So growing up I had plaques on the wall, and
I got the best of both worlds. I saw my
mom on stage, and I saw my father handling all
of the business. And as a young girl, I leaned
towards the business. I really wanted to understand the workings
(05:39):
of the entertainment industry, and the older I got, you know,
I turned my poems and my writing into songs, and
I would go to lay my songs down in the
studio and I would get offers to people tell me
you need to sing, you should do this, and I
was offered a record deal from Murder Inc. My first
project had a song out with j'ah roll called Body,
(06:02):
and that was my introduction to the music industry. The
songs it amazing, and at around that time I was
offered a publishing deal and unlike Franky Beverly, they wanted
seventy five percent of my publishing. So me understanding the business,
I turned that deal down and I had my one
(06:23):
song out and I moved on from that situation. It
was very interesting because to have a passion for the
industry and to have an opportunity in front of you,
but the business isn't right. It's just you know, it
makes you look in the mirror and question a lot
of stuff. But I went with my heart on that one,
and you know today I own my own publishing company,
so it was definitely the right decision.
Speaker 1 (06:44):
Okay, cool, Now this is really interesting because the whole
publishing because in my intro, I said, Grammy nominee music
producer composer Justin Beaver's hit Yummy. How do you get
a song to Justin Beever? How does Ashley George Boyd
song that Justin be.
Speaker 2 (07:02):
Well that for Astley joy Boy. That one is that
is a one phone call. My husband has been Justin
Bieber's main collaborator for There You Go, So that one,
that one came through my husband Pool Bear and him
and I work together musically before he even started working
with Justin, so you know, that one was a long
(07:25):
time coming. I worked on a few different songs on
the Purpose album, a few different songs on the Journal's album,
but Yummie was the one that got the most traction.
So that was a that was a shoeing for me.
I'm very grateful for that.
Speaker 1 (07:37):
But don't don't kind of like you shied away way
up through my husband. It was the hook up. But
you know, I'm gonna tell you something. People could say no,
you know, and then you have to put something in
front of somebody for them to say yeah, And I
would I want to bring that up to people. You
know a lot of times in life, you know, people
alwaysay shine you do a lot, you know, like I
(07:58):
like baky and I like that anytime. I I would
tell you if you if you cracked that door and
you allowed me to put my foot in the door,
I musa men, you slide my whole leg in that
door and then if I got my leg in there,
the body gonna show up. Okay, and so you know
what I'm saying. So so when you say that, that's
a perfect example of this yummy your husband he worked
(08:21):
with Justin Bieber. Okay, husband, I got this hung over. Okay,
you have to convince him because you don't want to look.
He said, that's not a good baby. That's not a
good baby. That's not a good baby. When you're gonna
let him hear when you're gonna let him hear it,
and then he eventually hears it. So what he says,
I like this, I want to do something with it.
Where are you at emotionally or where you were? Where
(08:42):
were you at emotionally?
Speaker 2 (08:44):
Gosh at that point on ten, I'm like, it's about
time I have to go back. My husband when he
met me, I you know, he met me around the
time I had my deal with Murder Inch. And the
reason that they signed me and work with me is
because I was a writer. They embraced me as a
writer first, even before an artist. So I mean he
respects my path as well, and it's you know, he's
(09:05):
he's such a legend, so to stand up next to him,
you know, in a in a non competitive form. You know,
it was just it was a great opportunity. But he
respects my artistry as well, so it works out.
Speaker 1 (09:18):
Now. This is a happy part of the conversation ladies
in general. You know, you know her name of her
her book is Financial fly Mastering Money, Wealth, Money and
Wealth for Women. Financially fly Mastering Money and Wealth for Women.
You file bankruptcy at one time in your life, correct?
Speaker 2 (09:39):
I did?
Speaker 1 (09:39):
I did.
Speaker 2 (09:40):
I thought the world had ended for me. It was
the most devastating thing. During the housing crash in eight
I was upside down in a house and I was
very young. I had no direction, I had no guidance.
I did not know how to work the system in
my favor. And it forced me to file bankruptcy. And
you know they say that stays on your credit seven
(10:02):
to ten years. Oh you won't be able to get
another mortgage. Your interest rates on everything are going to
be high for the rest of your life. You know.
I just I thought that that was the end of
the road, and I was so young. I was devastated.
But that really it forced me to research and it
forced me to learn the hard way. You know how
to protect myself going forward. And you know, it was
(10:25):
a pivotal moment because it just changed my trajectory. You know,
it changed how I looked at my relationship with money,
you know, and it made me just lock in and
have to make decisions that were going to protect me
in the future.
Speaker 1 (10:38):
Now we shaid protect yourself in the future. Let's go
back for a minute. Like I have been overprotective of
my credit over the years. You know, my daughter's exactly
the same way. She She'll tell me, She'll tell you
her a credit school. That's how she looks it up.
Every week, Dad, by credit score goes up. Dad, if
I do this and so so I like to believe
(10:59):
I've got to focus in the right direction. She's not
going to mess up. The staple of what you need
to do business in his life in this world is
good credit. So how are we able to climb out
of that mess?
Speaker 2 (11:12):
It just took time, and it took It took a
very diligent, persistent, you know, mindset to sacrifice when I
needed to, and to know that it was going to
be a labor of love, that it was going to
take time. I'm like your daughter. I checked my credit
score all the time. Not just I need I need
to see that the number makes sense, but it's a
(11:33):
commitment and these are things that we are not well.
I wasn't taught this in high school, you know, and
money is a very taboo topic and a lot of households,
especially in our culture. So that's part of the reason
that I wanted to create the book was just to
create an environment for engaging conversations where people know, you know,
mistakes that I made, that they may not make the
(11:54):
same mistakes.
Speaker 1 (11:56):
You know. The interesting thing about money management is that
people run from numbers. People run from the truth. I
guess I should say, because sometimes the truth scares people,
but sometimes you got to hear the truth to get
to the positive. Is it that correct when I'm saying
(12:16):
people ignore the obvious when the obvious should be observed.
Speaker 2 (12:22):
Well, it's a lot of emotional reaction when it comes
to money. People splurge, you know, for whatever reason. You know,
usually it's something that makes them feel good and you know,
overcompensating in certain areas. But it's a harsh reality when
you look at numbers in black and white, and it
can really hurt your feelings, you know. It can hurt
your feelings or you can use it as a stepping
(12:43):
stone to create a solid plan. And you know, I
just I promote that I think it's really important to
have structure and to check in with yourself on a
regular basis to make make sure that you're still in
the course.
Speaker 1 (12:57):
Wow, I'm talking to Ashley Joyboard. Grammy Numbinee wrote a
song with for Justin Bieber. One of my you know
on an artists I like song was called yummy flying,
high Flying, high Flying, high all the good things Young.
Then I guess what something she wasn't prepared for When
(13:18):
we come back and we're talking more detailed on with
some of her tips and tunes for positively changing and
proving that mindset, that mindset that we're talking about that
you can recover, but sometimes you don't have to recover
if you set the steps in place to see it coming.
Be right back with more Money Making Conversation Masterclass.
Speaker 3 (13:36):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald.
Speaker 1 (13:53):
Hi, this is Rashan McDonald. Welcome back to money Making
Conversations Masterclass. I am speaking to Ashley Joy, born and
raised in Detroit, Michigan. Her book entitled Financially Fly Mastering
Money and Wealth for Women. Why did you write this book?
Speaker 2 (14:11):
Gosh, I just felt like it was such a need.
I wanted to encourage conversations, especially among women. I wanted
women to find a safe space where they felt like
they were talking to a friend, a girlfriend, or somebody
that they trust. And you know, I just I wanted
to encourage women to just stay the course in order
to sustain financial freedom.
Speaker 1 (14:31):
Now, when you say, first of all, you sound like
a school teacher, I don't know if anybody told you,
which is really good. You really you have that soothing void. Yeah,
you sound like a school teacher, which is really really
good because that means I'm listening you, right, You know,
everybody listened to the school teacher. Okay, So don't take
that as a negative because because you provide the information
that can change people's lives. Now, now, in writing this book,
(14:55):
are you when you say women missed out? Are they
women need to know? Information that women need to know
from a financial perspective. Give me a little bit more
detail on that.
Speaker 2 (15:07):
Well, I've come in contact. I live in Miami now,
I've come in contact with so many young girls that
have businesses that have this cash flow. They have you know,
online businesses. However they're getting their money, They're getting the bag. Okay,
the money is not the problem. But just because you
know how to make money does not know that you
can maintain it or grow it. So, just in conversations
(15:29):
that I've had, I realized that there is just a
missing element in terms of turning this wealth set is
in your hands now into generational wealth.
Speaker 1 (15:39):
Generational wealth, That's a term I hear a lot. In fact,
I've used that term on my show Ondreds hundreds of times.
What exactly does generational wealth.
Speaker 3 (15:48):
Mean to me?
Speaker 2 (15:51):
Generational wealth means that your kids, your grandchildren, your lineage
has a structure place to where they do not have
a need for any outside people to come in and
save them your family structure. For me, generational wealth is
(16:13):
when your family structure is so tight and I'm talking trusts,
life insurance policies, estate plans that the kids don't have
to worry about the money to bury the grandparents. You know.
I just when I came up, it was not common
for people in my neighborhood to have anything in a trust,
(16:35):
you know, or to have anything left to him, it
was often a burden to bury your loved one. So
generational wealth for me is just the structure that is
in place that I mean, you can draw outside the
lines on that one, but it's just the structure has
to be so solid that everybody in the family can
sustain and it's protected.
Speaker 1 (16:54):
Now, one thing I'm forgetting that is part of your
resume is real estate development.
Speaker 2 (16:59):
Yes, yeah, yes, yes, when I lived in I lived
in LA for eight years and I just fell in
love with real estate development. The properties there have the
most amazing views and a lot of them are very old,
so it was a great market to come in and
fix up homes and I was definitely passionate about that.
Speaker 1 (17:19):
Now that's a high market now La. I lived in
LA fifteen years. Now, it's nothing cheap in LA. It
may have great views, asley but it's the views costs.
Those views costs to LA. But the thing about it
is that what exactly, because I'm always trying to break
things down, not only for people who listen to my
show or watch my show, is real estate developer Now
(17:43):
I'm a homeowner. I bought several houses in my life now,
and I go in and remodel the house to my standards.
Alone with my wife, she would say, I don't like that.
I would like that. We agree, they would make the change.
What is a real estate developer?
Speaker 2 (17:57):
Gosh, Well, for me, my husband's trust that title on me.
We purchased homes and he said, we're not going to
hire a designer nor an architect. I trust you with
this project, gut it and do with it what you please.
And so that's what I did. I would I would
take homes and I love model.
Speaker 1 (18:16):
So so you a home flipper. You flipped homes?
Speaker 2 (18:20):
Well, nope, can't say that I flipped them. We have tenants.
We have tenants in LA to this date. Okay, yeah,
But but my goal I have a goal for I
would love to actually develop new construction projects in the
city of Detroit, affordable housing projects. So, I mean, I
still have a list of goals when it comes to
that world. But I'm just passionate about the process of
(18:43):
developing home. Now.
Speaker 1 (18:45):
You know, we all know in January, you know, we
always make these resolutions. I'm gonna lose weight, I'm gonna
save money. I'm gonna be a better person to everybody.
Now that means that, Look, you're the author financially fly
mastering Money and Wealth for Women. So what are a
few of your top tips for investing and saving money.
(19:06):
Let's talk about investing and then we're gonna talk about
something money investing.
Speaker 2 (19:11):
I would encourage people to invest in themselves first and foremost,
yourself aligned expense. When it comes to when you have
your bills in front of you, put your name down
and do not miss that payment for yourself. Prioritize it
as if it's going to show up on your credit report.
Make sure that you know. Everybody's income is different, so
you have to sit down and figure out what exactly
(19:32):
works for you. But the most important thing is that
you start and you build the right habits in order
to save and in order to you know, have money
to invest.
Speaker 1 (19:43):
Now, it's really interesting when you say that, because I
have decided Rashaan gonna put a little sum for Rashwan.
Speaker 2 (19:52):
I love it.
Speaker 1 (19:53):
I'm seriously and my wife went, where're you gonna get
that from? I said, don't worry about it. Don't worry
about it. Because a friend of mine, a friend of mine.
He contacted me. He said, Hey, you know I'm doing
a birthday celebration here can you come? And I went, baby,
we're gonna go. You go really? Oh you making decisions
like that now? I said, Yes, I am. I'm gonna
(20:14):
make a decision for me for a change, because I've
always like made decisions for why well, you know, I
gotta be on the air for the radio show, I'm
producing the TV show, or I got to be there
because I'm managing somebody. I've always put other people in
front of me. I love that idea of little line
item I called that now, I call that little life
(20:37):
line for yourself that makes so much situation. And I
have to tell you, Ashley, your boy, he got that
line on him right in front of everything. I got
that in front of a bills, food, everything, rashon top
of the line.
Speaker 2 (20:53):
Capital I was gonna say. I just feel like it's
a I'm big on mentality and mindset and I just
want people. I want to empower people to know that
you deserve everything you desire. And I feel like our
relationship with money, no matter where we got our habits
from our parents or just from watching how the world works,
a lot of people have a scarcity mindset and they
(21:13):
don't even realize why or what it's rooted in. So
I would encourage people to focus on having a mindset
of abundance and just know that your mindset controls everything
around you. You know, it's just it's really it's really
special that you just tap.
Speaker 1 (21:29):
In and go for what you believe in mindset of me.
M E see you, You've given me the truth today, Ashley.
I'm going home because my wife listens to the show. Anyway,
I'm going home and she gonna text me anyway me
because I'm gonna tell you something. I am a workaholic.
I probably work. I don't sleep as much as I
(21:50):
can sleep. I sleep like four five hours a day.
Speaker 2 (21:53):
As we close the showuse we.
Speaker 1 (21:55):
Close the show a tip on saving money? How can
people save money?
Speaker 2 (22:00):
Gosh, be diligent. You have to listen, create boundaries for yourself,
check in with yourself. Be extremely diligent, and know that
it may be a small sacrifice, but the habits that
you create they pay off in the long term.
Speaker 1 (22:13):
Wow, the school teacher has spoken everybody. She might call
herself Ashley joy Boy, but she's a school teacher. And
she's out there preaching from the book of financially Fly,
mastering money and wealth for women. As we close the show, Fastley,
thank you for coming on Money Making Conversations, Master Lives.
(22:33):
Do you have anything you any closing notes from my audience?
Speaker 2 (22:37):
I will tell you my website. It's Ashley Joy I
T s A S H L E y j OI
dot com, my Instagram love a Joy, love ajo I
And thank you so much for having me. This was
a pleasure.
Speaker 1 (22:52):
Oh You've been fantastic. It's been funny. I've learned some
things and you know, really it really As we close
the show, you have to put your first Some people
call it selfish, but I'm telling you so you have
to realize that, you know, God is giving you an
opportunity to experience a new day when they open your eyes.
I always tell people the alarm clock is not waking
you up. God's waking you up. There's a lot of
(23:14):
alarm clocks that are going off and people are not
responding to him. And so when he wakes up, have
a plan, and that plan should be about you. And
then don't be selfish about it. Share share that abundance
with other people that I try to do it every
day as I try to do it every day, and
I really uns to guard believe that if I keep
doing that, then it's gonna be all good for Rashwan too. Again,
(23:35):
thank you for coming on my show and now we
would talk soon, Okay, I appreciate you. This has been
another edition of Money Making Conversation Masterclass posted by me
Rashawn McDonald. Thank you to our guests on the show
today and thank you I was listening to all this now.
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
(23:58):
next week and remember to always what your gifts keep winning.
Speaker 3 (24:02):
Mm hmmm mmm
Speaker 1 (24:13):
Mmm
Hi, I am Rashan McDonald, a host of weekly Money
Making Conversation Masterclass show. The interviews and information that this
show provides are for everyone. It's time to stop reading
other people's success stories and start living your own. If
you want to be a guest on my show, please
visit our website, Moneymakingconversations dot com and click the be
a Guest button. Chriss submit and information will come directly
(00:23):
to me. Now, let's get this show started. My guest
is Ashley Joy Boyd. Born and raised in Detroit, Michigan.
Ashley Joy Board has made a name for herself as
a Grammy nominee music producer and composer. She is the
co writer behind Justin Beaver's hit Yummy. She can add
the title author because she foiuld bankruptcy and had to
(00:43):
return to financial health, so she wrote this book Financially
fly mastertam Money and Wealth for Women, and she's also
a real estate developer. Please welcome to Money Making Conversation Masterclass,
Ashley Boyd.
Speaker 2 (00:55):
How you doing, Ashley, I'm amazing, Sean, Thank you so
much for having me.
Speaker 1 (01:00):
Wow, can you give us some timelines you know on
this Well, let let's let's let me let me start back.
Let's not go into the bankruptcy. Let's talk about the
good times. You know, Uh, you know, songwriter? You know
because I'm an entertainment and I can't sing elect but
I have been in music radio of syndicated radio with
Steve Harvey. So I've made a lot of famous music artists,
(01:23):
from Kim to Uh, to Jill Scott to Mary J.
Blyde to John Legend. Now you are a songwriter. What
is that?
Speaker 3 (01:35):
Oh?
Speaker 2 (01:35):
My goodness, So songwriter. We are responsible for lyrics and
melody that accompany production. It is the heart and soul
of a song. It's what makes it memorable, It's what
makes it lasting. It's your favorite lyric. Songwriting is the
most important element of a song to me.
Speaker 1 (01:54):
So do you have to have any musical skills as
a songwriter, like play a piano, play an instrument? Uh?
Do you have to? Do you have that level of
talent as a songwriter.
Speaker 2 (02:06):
I do not play instruments. It would help, it would
help a lot, but I'm just led by by melody.
I I would create by listening to tracks that were
made by other people, and I would just tune in, meditate,
and I would let the melodies come to me. The
lyrics would come soon after. It's a process that is
very unique to every single songwriter. Everybody has their different
(02:28):
methods of getting the greatness out. But for me, it
was it was somewhat of like a spiritual, you know,
process of just really tapping in and being a channel
to download you know, these thoughts and these melodies.
Speaker 1 (02:41):
Now, they tell me now that the real money in
the in the music game is in writing and publishing.
Speaker 2 (02:48):
Correct, listen, that is one hundred percent correct?
Speaker 1 (02:52):
Yes, yes, can you explain to my audience exactly what
that is, because you know, you can be the Old
Jays and be singing and now one hit, but that
don't mean you're making the number one hit money. Is
that correct?
Speaker 2 (03:05):
Right? So it's my experience that as an artist, unless
you are writing your own material, as an artist, you
kind of wind up working for the company that you're
signed to make the majority of your money on shows,
which means you are constantly on the road, constantly working,
and it's you know, it's glamorized, but the real lucrative
(03:25):
side of the business for me is the back end.
I own a music publishing company, so it's the collecting
of the fees worldwide every time the song is played
across the globe.
Speaker 1 (03:35):
You know that Frankie Beverly and from Age was being
honored and he said his very first contract he kept
the rights to his publishing. Okay, wow, rights to his publishing.
And so it's explained to me exactly how because you
say that really casually, say, every time that song's play
they get paid. How do they track that?
Speaker 2 (03:59):
They have systems in place, they have satellite in the sky.
I you know, I don't know all of the technicalities
right there, are there There's several have several several different
firms that track every single time your song is played,
every time it is streams, every time it appears on
television or on the internet, you know, every time you
(04:22):
have to upload a song on social media. They track
every single time and every single spin and it's monetized.
Speaker 1 (04:30):
Wow. The interesting thing about that is that you know
when I when I because we're all trying to make
money in my name and my show with making comes
age maths to classes. You know, because I hear I'm
trying to say this correctly. Because when I got an entertainment,
I wanted to be a stand up comic, okay, And
I can't sing, I can't dance. I think I can sing,
(04:51):
and I know I can't dance, okay, And so don't
even go there. I'm a I'm a I'm horrible okay.
And so but as a stand up I was really good,
you know, but I couldn't act though I could. That
was stand I was very funny. But eventually you move
on to different skill levels. Okay. As a songwriter, was
(05:14):
that your original journey?
Speaker 2 (05:17):
No, actually I was. I'm a product of an entertainment household.
My mother was a singer in Detroit in the seventies.
She singing a girl group. My father managed her group.
So growing up I had plaques on the wall, and
I got the best of both worlds. I saw my
mom on stage, and I saw my father handling all
of the business. And as a young girl, I leaned
towards the business. I really wanted to understand the workings
(05:39):
of the entertainment industry, and the older I got, you know,
I turned my poems and my writing into songs, and
I would go to lay my songs down in the
studio and I would get offers to people tell me
you need to sing, you should do this, and I
was offered a record deal from Murder Inc. My first
project had a song out with j'ah roll called Body,
(06:02):
and that was my introduction to the music industry. The
songs it amazing, and at around that time I was
offered a publishing deal and unlike Franky Beverly, they wanted
seventy five percent of my publishing. So me understanding the business,
I turned that deal down and I had my one
(06:23):
song out and I moved on from that situation. It
was very interesting because to have a passion for the
industry and to have an opportunity in front of you,
but the business isn't right. It's just you know, it
makes you look in the mirror and question a lot
of stuff. But I went with my heart on that one,
and you know today I own my own publishing company,
so it was definitely the right decision.
Speaker 1 (06:44):
Okay, cool, Now this is really interesting because the whole
publishing because in my intro, I said, Grammy nominee music
producer composer Justin Beaver's hit Yummy. How do you get
a song to Justin Beever? How does Ashley George Boyd
song that Justin be.
Speaker 2 (07:02):
Well that for Astley joy Boy. That one is that
is a one phone call. My husband has been Justin
Bieber's main collaborator for There You Go, So that one,
that one came through my husband Pool Bear and him
and I work together musically before he even started working
with Justin, so you know, that one was a long
(07:25):
time coming. I worked on a few different songs on
the Purpose album, a few different songs on the Journal's album,
but Yummie was the one that got the most traction.
So that was a that was a shoeing for me.
I'm very grateful for that.
Speaker 1 (07:37):
But don't don't kind of like you shied away way
up through my husband. It was the hook up. But
you know, I'm gonna tell you something. People could say no,
you know, and then you have to put something in
front of somebody for them to say yeah, And I
would I want to bring that up to people. You
know a lot of times in life, you know, people
alwaysay shine you do a lot, you know, like I
(07:58):
like baky and I like that anytime. I I would
tell you if you if you cracked that door and
you allowed me to put my foot in the door,
I musa men, you slide my whole leg in that
door and then if I got my leg in there,
the body gonna show up. Okay, and so you know
what I'm saying. So so when you say that, that's
a perfect example of this yummy your husband he worked
(08:21):
with Justin Bieber. Okay, husband, I got this hung over. Okay,
you have to convince him because you don't want to look.
He said, that's not a good baby. That's not a
good baby. That's not a good baby. When you're gonna
let him hear when you're gonna let him hear it,
and then he eventually hears it. So what he says,
I like this, I want to do something with it.
Where are you at emotionally or where you were? Where
(08:42):
were you at emotionally?
Speaker 2 (08:44):
Gosh at that point on ten, I'm like, it's about
time I have to go back. My husband when he
met me, I you know, he met me around the
time I had my deal with Murder Inch. And the
reason that they signed me and work with me is
because I was a writer. They embraced me as a
writer first, even before an artist. So I mean he
respects my path as well, and it's you know, he's
(09:05):
he's such a legend, so to stand up next to him,
you know, in a in a non competitive form. You know,
it was just it was a great opportunity. But he
respects my artistry as well, so it works out.
Speaker 1 (09:18):
Now. This is a happy part of the conversation ladies
in general. You know, you know her name of her
her book is Financial fly Mastering Money, Wealth, Money and
Wealth for Women. Financially fly Mastering Money and Wealth for Women.
You file bankruptcy at one time in your life, correct?
Speaker 2 (09:39):
I did?
Speaker 1 (09:39):
I did.
Speaker 2 (09:40):
I thought the world had ended for me. It was
the most devastating thing. During the housing crash in eight
I was upside down in a house and I was
very young. I had no direction, I had no guidance.
I did not know how to work the system in
my favor. And it forced me to file bankruptcy. And
you know they say that stays on your credit seven
(10:02):
to ten years. Oh you won't be able to get
another mortgage. Your interest rates on everything are going to
be high for the rest of your life. You know.
I just I thought that that was the end of
the road, and I was so young. I was devastated.
But that really it forced me to research and it
forced me to learn the hard way. You know how
to protect myself going forward. And you know, it was
(10:25):
a pivotal moment because it just changed my trajectory. You know,
it changed how I looked at my relationship with money,
you know, and it made me just lock in and
have to make decisions that were going to protect me
in the future.
Speaker 1 (10:38):
Now we shaid protect yourself in the future. Let's go
back for a minute. Like I have been overprotective of
my credit over the years. You know, my daughter's exactly
the same way. She She'll tell me, She'll tell you
her a credit school. That's how she looks it up.
Every week, Dad, by credit score goes up. Dad, if
I do this and so so I like to believe
(10:59):
I've got to focus in the right direction. She's not
going to mess up. The staple of what you need
to do business in his life in this world is
good credit. So how are we able to climb out
of that mess?
Speaker 2 (11:12):
It just took time, and it took It took a
very diligent, persistent, you know, mindset to sacrifice when I
needed to, and to know that it was going to
be a labor of love, that it was going to
take time. I'm like your daughter. I checked my credit
score all the time. Not just I need I need
to see that the number makes sense, but it's a
(11:33):
commitment and these are things that we are not well.
I wasn't taught this in high school, you know, and
money is a very taboo topic and a lot of households,
especially in our culture. So that's part of the reason
that I wanted to create the book was just to
create an environment for engaging conversations where people know, you know,
mistakes that I made, that they may not make the
(11:54):
same mistakes.
Speaker 1 (11:56):
You know. The interesting thing about money management is that
people run from numbers. People run from the truth. I
guess I should say, because sometimes the truth scares people,
but sometimes you got to hear the truth to get
to the positive. Is it that correct when I'm saying
(12:16):
people ignore the obvious when the obvious should be observed.
Speaker 2 (12:22):
Well, it's a lot of emotional reaction when it comes
to money. People splurge, you know, for whatever reason. You know,
usually it's something that makes them feel good and you know,
overcompensating in certain areas. But it's a harsh reality when
you look at numbers in black and white, and it
can really hurt your feelings, you know. It can hurt
your feelings or you can use it as a stepping
(12:43):
stone to create a solid plan. And you know, I
just I promote that I think it's really important to
have structure and to check in with yourself on a
regular basis to make make sure that you're still in
the course.
Speaker 1 (12:57):
Wow, I'm talking to Ashley Joyboard. Grammy Numbinee wrote a
song with for Justin Bieber. One of my you know
on an artists I like song was called yummy flying,
high Flying, high Flying, high all the good things Young.
Then I guess what something she wasn't prepared for When
(13:18):
we come back and we're talking more detailed on with
some of her tips and tunes for positively changing and
proving that mindset, that mindset that we're talking about that
you can recover, but sometimes you don't have to recover
if you set the steps in place to see it coming.
Be right back with more Money Making Conversation Masterclass.
Speaker 3 (13:36):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald.
Speaker 1 (13:53):
Hi, this is Rashan McDonald. Welcome back to money Making
Conversations Masterclass. I am speaking to Ashley Joy, born and
raised in Detroit, Michigan. Her book entitled Financially Fly Mastering
Money and Wealth for Women. Why did you write this book?
Speaker 2 (14:11):
Gosh, I just felt like it was such a need.
I wanted to encourage conversations, especially among women. I wanted
women to find a safe space where they felt like
they were talking to a friend, a girlfriend, or somebody
that they trust. And you know, I just I wanted
to encourage women to just stay the course in order
to sustain financial freedom.
Speaker 1 (14:31):
Now, when you say, first of all, you sound like
a school teacher, I don't know if anybody told you,
which is really good. You really you have that soothing void. Yeah,
you sound like a school teacher, which is really really
good because that means I'm listening you, right, You know,
everybody listened to the school teacher. Okay, So don't take
that as a negative because because you provide the information
that can change people's lives. Now, now, in writing this book,
(14:55):
are you when you say women missed out? Are they
women need to know? Information that women need to know
from a financial perspective. Give me a little bit more
detail on that.
Speaker 2 (15:07):
Well, I've come in contact. I live in Miami now,
I've come in contact with so many young girls that
have businesses that have this cash flow. They have you know,
online businesses. However they're getting their money, They're getting the bag. Okay,
the money is not the problem. But just because you
know how to make money does not know that you
can maintain it or grow it. So, just in conversations
(15:29):
that I've had, I realized that there is just a
missing element in terms of turning this wealth set is
in your hands now into generational wealth.
Speaker 1 (15:39):
Generational wealth, That's a term I hear a lot. In fact,
I've used that term on my show Ondreds hundreds of times.
What exactly does generational wealth.
Speaker 3 (15:48):
Mean to me?
Speaker 2 (15:51):
Generational wealth means that your kids, your grandchildren, your lineage
has a structure place to where they do not have
a need for any outside people to come in and
save them your family structure. For me, generational wealth is
(16:13):
when your family structure is so tight and I'm talking trusts,
life insurance policies, estate plans that the kids don't have
to worry about the money to bury the grandparents. You know.
I just when I came up, it was not common
for people in my neighborhood to have anything in a trust,
(16:35):
you know, or to have anything left to him, it
was often a burden to bury your loved one. So
generational wealth for me is just the structure that is
in place that I mean, you can draw outside the
lines on that one, but it's just the structure has
to be so solid that everybody in the family can
sustain and it's protected.
Speaker 1 (16:54):
Now, one thing I'm forgetting that is part of your
resume is real estate development.
Speaker 2 (16:59):
Yes, yeah, yes, yes, when I lived in I lived
in LA for eight years and I just fell in
love with real estate development. The properties there have the
most amazing views and a lot of them are very old,
so it was a great market to come in and
fix up homes and I was definitely passionate about that.
Speaker 1 (17:19):
Now that's a high market now La. I lived in
LA fifteen years. Now, it's nothing cheap in LA. It
may have great views, asley but it's the views costs.
Those views costs to LA. But the thing about it
is that what exactly, because I'm always trying to break
things down, not only for people who listen to my
show or watch my show, is real estate developer Now
(17:43):
I'm a homeowner. I bought several houses in my life now,
and I go in and remodel the house to my standards.
Alone with my wife, she would say, I don't like that.
I would like that. We agree, they would make the change.
What is a real estate developer?
Speaker 2 (17:57):
Gosh, Well, for me, my husband's trust that title on me.
We purchased homes and he said, we're not going to
hire a designer nor an architect. I trust you with
this project, gut it and do with it what you please.
And so that's what I did. I would I would
take homes and I love model.
Speaker 1 (18:16):
So so you a home flipper. You flipped homes?
Speaker 2 (18:20):
Well, nope, can't say that I flipped them. We have tenants.
We have tenants in LA to this date. Okay, yeah,
But but my goal I have a goal for I
would love to actually develop new construction projects in the
city of Detroit, affordable housing projects. So, I mean, I
still have a list of goals when it comes to
that world. But I'm just passionate about the process of
(18:43):
developing home. Now.
Speaker 1 (18:45):
You know, we all know in January, you know, we
always make these resolutions. I'm gonna lose weight, I'm gonna
save money. I'm gonna be a better person to everybody.
Now that means that, Look, you're the author financially fly
mastering Money and Wealth for Women. So what are a
few of your top tips for investing and saving money.
(19:06):
Let's talk about investing and then we're gonna talk about
something money investing.
Speaker 2 (19:11):
I would encourage people to invest in themselves first and foremost,
yourself aligned expense. When it comes to when you have
your bills in front of you, put your name down
and do not miss that payment for yourself. Prioritize it
as if it's going to show up on your credit report.
Make sure that you know. Everybody's income is different, so
you have to sit down and figure out what exactly
(19:32):
works for you. But the most important thing is that
you start and you build the right habits in order
to save and in order to you know, have money
to invest.
Speaker 1 (19:43):
Now, it's really interesting when you say that, because I
have decided Rashaan gonna put a little sum for Rashwan.
Speaker 2 (19:52):
I love it.
Speaker 1 (19:53):
I'm seriously and my wife went, where're you gonna get
that from? I said, don't worry about it. Don't worry
about it. Because a friend of mine, a friend of mine.
He contacted me. He said, Hey, you know I'm doing
a birthday celebration here can you come? And I went, baby,
we're gonna go. You go really? Oh you making decisions
like that now? I said, Yes, I am. I'm gonna
(20:14):
make a decision for me for a change, because I've
always like made decisions for why well, you know, I
gotta be on the air for the radio show, I'm
producing the TV show, or I got to be there
because I'm managing somebody. I've always put other people in
front of me. I love that idea of little line
item I called that now, I call that little life
(20:37):
line for yourself that makes so much situation. And I
have to tell you, Ashley, your boy, he got that
line on him right in front of everything. I got
that in front of a bills, food, everything, rashon top
of the line.
Speaker 2 (20:53):
Capital I was gonna say. I just feel like it's
a I'm big on mentality and mindset and I just
want people. I want to empower people to know that
you deserve everything you desire. And I feel like our
relationship with money, no matter where we got our habits
from our parents or just from watching how the world works,
a lot of people have a scarcity mindset and they
(21:13):
don't even realize why or what it's rooted in. So
I would encourage people to focus on having a mindset
of abundance and just know that your mindset controls everything
around you. You know, it's just it's really it's really
special that you just tap.
Speaker 1 (21:29):
In and go for what you believe in mindset of me.
M E see you, You've given me the truth today, Ashley.
I'm going home because my wife listens to the show. Anyway,
I'm going home and she gonna text me anyway me
because I'm gonna tell you something. I am a workaholic.
I probably work. I don't sleep as much as I
(21:50):
can sleep. I sleep like four five hours a day.
Speaker 2 (21:53):
As we close the showuse we.
Speaker 1 (21:55):
Close the show a tip on saving money? How can
people save money?
Speaker 2 (22:00):
Gosh, be diligent. You have to listen, create boundaries for yourself,
check in with yourself. Be extremely diligent, and know that
it may be a small sacrifice, but the habits that
you create they pay off in the long term.
Speaker 1 (22:13):
Wow, the school teacher has spoken everybody. She might call
herself Ashley joy Boy, but she's a school teacher. And
she's out there preaching from the book of financially Fly,
mastering money and wealth for women. As we close the show, Fastley,
thank you for coming on Money Making Conversations, Master Lives.
(22:33):
Do you have anything you any closing notes from my audience?
Speaker 2 (22:37):
I will tell you my website. It's Ashley Joy I
T s A S H L E y j OI
dot com, my Instagram love a Joy, love ajo I
And thank you so much for having me. This was
a pleasure.
Speaker 1 (22:52):
Oh You've been fantastic. It's been funny. I've learned some
things and you know, really it really As we close
the show, you have to put your first Some people
call it selfish, but I'm telling you so you have
to realize that, you know, God is giving you an
opportunity to experience a new day when they open your eyes.
I always tell people the alarm clock is not waking
you up. God's waking you up. There's a lot of
(23:14):
alarm clocks that are going off and people are not
responding to him. And so when he wakes up, have
a plan, and that plan should be about you. And
then don't be selfish about it. Share share that abundance
with other people that I try to do it every
day as I try to do it every day, and
I really uns to guard believe that if I keep
doing that, then it's gonna be all good for Rashwan too. Again,
(23:35):
thank you for coming on my show and now we
would talk soon, Okay, I appreciate you. This has been
another edition of Money Making Conversation Masterclass posted by me
Rashawn McDonald. Thank you to our guests on the show
today and thank you I was listening to all this now.
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
(23:58):
next week and remember to always what your gifts keep winning.
Speaker 3 (24:02):
Mm hmmm mmm
Speaker 1 (24:13):
Mmm
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