Episode Transcript
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Speaker 1 (00:00):
Hi, I'm Rashan McDonald. I host the weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides off for everyone. It's time to stop reading other
people's success stories and start living your own. I'm here
to help you reach your American dream. Just keep listening,
just keep watching. If you want to be a guest
on my show, please visit Moneymakingconversations dot com and click
(00:23):
the be a Guest button. Let's get started with our show.
Today's guest is the CEO of an award winning business,
The Student Loan Doctor, LLC. She is considered the people's
expert for all matters related to student loan debt repayment.
She has over fourteen years of practical higher education and
financial aid experience. Please welcome to Money Making Conversations Masterclass,
(00:46):
Doctor Sonya Lewis. How you doing, doctor good?
Speaker 2 (00:48):
Thank you so much for having me today.
Speaker 1 (00:51):
Well, first of all, thank you for taking the time
to come on my show. Because you I've been doing
this since twenty seventeen. You're the first student law repayment
expert I've had on the show. I've had a lot
of people talking about getting scholarships and HBCUs and on
the spot registration. But we know there is a major
problem with students going to college walking away with these
(01:15):
fantastic academic degrees but heavily in debt. Explain to me
why it is the system broke?
Speaker 3 (01:23):
You know.
Speaker 4 (01:24):
The thing is is that if you can't fix one
problem without solving another, and so student loan debt, that
the problem really begins at the foundation, which is helping
people borrow money for college. And so unless Rashan we
make it free free ninety nine in the United States
of America, this is a trillion dollar problem that really
(01:46):
doesn't have a solution. So even if there was to
be massive loan forgiveness, what about next semester when there
are new borrowers that accumulate new debt. And so that's
why you see different things in different conversations about loan forgives,
business and just the system itself. No one has a
solution because then we would be deregulating another trillion dollar industry,
(02:07):
which is the colleges in higher education. So the problem
starts from the very very beginning about what we charge
for education, who can charge what they can charge, and
who disproportionately is affected by that debt.
Speaker 1 (02:21):
Well, you know, it always goes back to the person
who creates the debt. Yeah, okay, because you have options
and schools you can go to, you don't have to
go over here, or you don't have to go out
of state. Yeah, okay, you can stay in state. We
don't know if you travel out of state for an
academic education, it will be more expensive than being in state.
(02:41):
So the root of the problem is there is a
system that you're giving a loan to somebody who's not
basically employable. They don't have a job.
Speaker 3 (02:50):
We don't know.
Speaker 1 (02:51):
Nobody will let you buy a home or car the
way student loans work.
Speaker 4 (02:57):
Correct, the only major loan in the United States of
America that does not require major underwriting. So you are correct.
Speaker 1 (03:05):
And in that mind you said it earlier, said Rashaan.
If they clear the debt, more debt is coming and
schools have to be paid money to stay open.
Speaker 2 (03:19):
Yeah.
Speaker 1 (03:19):
And so you work with a lot of students, a
lot of adults. There were students when they was an
immature and made decision. Now they've grown people, families and
working jobs. They're trying to struggle to their dreams. What's
the number one fear and people who have student loans.
Speaker 4 (03:39):
The fear, I think is it really gets real for
them when they're trying to enter into the real world
and be productive citizens, like when we think about things
like home buying. This is where student loan that shows
up most when we think about things like, oh, I
want to have good credit, or good credit becomes all
of a sudden important. And I know just depends on
who's watching and listening. They may say what was always
(03:59):
import and to me growing up, but everybody wasn't raised
that way.
Speaker 2 (04:02):
And so you.
Speaker 4 (04:03):
Find out when you find out that your student loan
is the size, if not more than a traditional mortgage.
And so when you go to buy a home, they'll say, well, Mashan,
you already have a mortgage.
Speaker 2 (04:15):
We can't give you another one.
Speaker 4 (04:17):
And so that's when it clicks for people, Oh, I
probably shouldn't have borrowed how I borrowed. I shouldn't have
went back for this master's degree in philosophy because I
don't know how to make that marketable in the marketplace.
But see a lot of these conversations, unfortunately come after
when people are in the middle of real life or
Rashan let's say somebody's about to get married. Now we
(04:39):
got to talk to our future partner about what we
owe our debts. Oh, you owe two hundred thousand. Most
women carry the higher student loan debt balance, particularly in
the African American community.
Speaker 2 (04:52):
More than men.
Speaker 4 (04:53):
So this man may have zero to well, let's say
thirty thousand in debt, and this woman has two hundred thousand. Yes,
she's high earner most likely, maybe she has a good
feel but most times what she's earning is never going
to be equivalent to what she has borrowed, and then
she'll always be behind the eight ball.
Speaker 1 (05:12):
Wow, so let's talk about you. Okay, this is a
business model. Yeah, okay, because I'll be franked. When I
did my background surch to go, I got what she's doing.
Huh repayment forgiveness business. Tell us how you saw this
lane of opportunity to start your company.
Speaker 2 (05:30):
I'll tell you.
Speaker 4 (05:31):
The business started with me being in church first for Sean,
and I was going through my own financial counselor, if
you will. I think I was about twenty six, twenty seven,
and it hit me just the things that we just said.
I'm like, oh my god, this credit is important. I
want to buy a house and just life was hitting
me right as a young adult. And I had a
good professional career working in the city of Philadelphia and
(05:51):
higher education. And then what happened. What I realized is
people around me had questions. But you know when you
call your Linda and you ask for help, like you
just want to ask questions, You just want to talk
about what's going on and what options you have. They
were not knowledgeable. They were very short with me. And
what's funny is this has always been in my toolbox
(06:15):
as a professional. I've helped adult learners on the enrollment
side and then also as an advisor of financial aid.
I was studying this in my doctoral degree house to
loan that affects African American women.
Speaker 2 (06:28):
So I was.
Speaker 4 (06:29):
Already in the trenches and didn't realize it. And then
I say, you know what, I was like, I know
a lot of these answers. Let me just look at
the stuff I don't know and figure it out. So
then we have this wonderful website called studenta dot gov.
So I started like consuming it, being a master of it,
and then I would call and just fact check what
I knew. I said, you know what I said, I
think I could start a consulting business. So what I
(06:51):
did when I was working my nine to five is
from six to ten, I would meet with people in
the city Philadelphia. You can meet me at a cozy
with Sean. I had office hours at a corner bakery
and people. I had to flirt with the manager to
save my little spot in the corner with the outlet
for my laptop. It was some you know, I still
(07:12):
owe some people some dates. But anyway, the manager loved
what I was doing and people were showing up and
I was charging at the time, like fifty dollars for
the hour. I didn't know how to price this thing
out at first. And nobody missed an appointment. I could
tell you to this day, and even to this day,
people don't miss the appointments with us. We have a
very very low rate of people missing appointments because it's
(07:34):
very serious to them. And I would take appointments from
six to ten at the corner bakery and as long
as I ordered me a little muffin, I could just
sit there with my water, my muffin and oh the WiFi.
Speaker 2 (07:48):
Is built there the office.
Speaker 4 (07:50):
And I would say, after doing that for about four months,
I was able to get an office the size of
a little bathroom. But that's all right. It was it
was professional and I felt more established. I was taking
clients again six to ten. So I did that work
for about a year and what's happening in and that
that four hours and then you put the weekends into it.
I was making more with that than my.
Speaker 2 (08:12):
Full time job.
Speaker 4 (08:13):
So I said, all right, well, here's here's how we go.
Let's hit fast forward. We went viral. So I put
out in twenty eighteen that I'm the first African American
woman owned student loan repayment company in the country. It
was Black History Month of twenty eighteen. I put it
out there and at that time I weighed one hundred
pounds more. But my confidence has always been what it
is now. And I'm like, you know, and I put
(08:35):
it out there. Oh well, next thing you know, it
went viral. So all the blocks picked it up, all
the websites picked it up, then the morning shows picked
it up, then National TV picked it up, and I'm like, whoa,
wait a minute, and then I had one thousand dms,
eight hundred emails, and it really told me you are
in the middle of a big problem. And when you
(08:57):
are an entrepreneur becoming an entrepreneur, you want to put
yourself in the middle of a big problem. And as
you said, you never had this person here before because
there wasn't me, There was no meat before. People were
shying away from this conversation. You had the people that
talked about scholarships, you had the people that talked about
financial aid. But who was helping the adult that already
(09:20):
had And so I've been very clear since they wanted
my lane, I only want to talk about having student loans.
I can't help out the proactive. That's not my lane.
Speaker 2 (09:29):
I will refer you.
Speaker 4 (09:30):
And I just lived in the middle of that. And
then I just priced out my thirty minute time, and
then I taught others duplicated me. Investing in mentors, investing
in systems and business has been fruitful really since well
it started in twenty sixteen, but eighteen because of the
Shade Room and other big entities that blew it up.
(09:50):
You know, we've been up from there. So it's been
a really fun journey. But in the middle of it,
we're helping a lot of people.
Speaker 1 (09:57):
Well, first of all, you know, I'm talking to doctor
Sonya Lewis. The award winning business that she's talking about
is the Student Loan Doctor. She's considered the people's expert
for all matters related to student loan debt repayment. She
said she has over fourteen years of practical higher education
and financial aid experience. Now, I love your story. It
(10:18):
talks about, you know, figuring out a way to be successful.
He said. Look, I don't have an office space, but
I'm gonna take because you know your business is gonna
a lot of it's gonna be female. Put them in
an environment. Hey, I'm at just to quote, Starbucks right there,
Oh okay, I meet you over there. Or I'm at
Panaro Bread Okay, I meet you over there. So you
(10:40):
immediately put people in the comfort zone to say where
you're gonna be, and also in an environment they feel
comfortable because you know, you're in an environment that they're
familiar with, or they can grab a snack and know
they can sit where and be comfortable. Then guess what,
they can feel free and comfortable about talking about their problems.
But the problem we have here is that debt that
(11:03):
they have created that they can't pay back. Now, your
business model, Now, how did you come up with your.
Speaker 4 (11:12):
Name so business because I was in school for my
doctoral degree with helping people with student loans.
Speaker 2 (11:19):
I was like, hmm, that's the idea.
Speaker 4 (11:20):
And then I met a young lady out of DC.
She called herself the Business Doctor, and she was like
one of the first classes I ever took on just
understanding the entrepreneurship. So I did something that people don't
do these days, which y'all not asked her, would you
mind if I called myself the Business of the Student
Loan Doctor, because you're the business doctor, and I think
it just clicks and makes sense if somebody needs you,
(11:42):
she said, Nobody has ever asked me that. I really
appreciate you asking. She said, I think that'd be a
wonderful name. And then that was the name. And so
not to be funny, if you know your student loans
need some help, you're going to want to go to
a doctor.
Speaker 2 (11:55):
So I just need for people. I didn't want you
to go Florida.
Speaker 1 (12:00):
It absolutely So what is your academic training you talked
about fourteen years?
Speaker 4 (12:06):
Yeah, I have a well, let's back up, so I've
been working in higher read since I graduated college. I
have an EDS in higher education and then recently an
honorary doctoral degree was received, But my life's work was
really just committed to understanding how student loan debt affects
minorities in African American women. It just tickles me pink
(12:27):
to study it because when we look at the number statistically,
African American women have the most degrees in our country,
and also coincides with that number is the most student
loan debt. But now that's not showing up when we
talk about what the earnings are. That's not shown up
when we talk about home ownership or entrepreneurship. It could
(12:48):
be greater, but there's a thing called a student loan
that might be financially holding them back. So as an
African American woman, I'm wildly invested in that topic. And
so what was happening when the business got started was
that I was attracting who other African American women. Now
we serve all type of clientele now, but in the beginning,
I was comfortable and just was talking to people that
look like me, and there was a whole lot of them,
(13:11):
and nobody ever made people feel judged. I don't make
you feel and I'm very big on that. If you
owe nine hundred thousand dollars. I'm not going to start
off the call and say what happened? What's going on here?
You know, we're going to get right into We're gonna get.
Speaker 2 (13:24):
Right into this solution.
Speaker 1 (13:25):
Make feel stupid up front because.
Speaker 4 (13:27):
They're already carrying a lot of shame.
Speaker 2 (13:30):
You know.
Speaker 4 (13:30):
The thing is, this thing shows up in its quiet time.
It's the thing that plays in the back of your
mind when no one else is around. It's the thing
that comes up when you're talking about conversations of credit
when you're with your peers, or home ownership when you're
with your peers, the thing that could be delaying starting
the family because I don't know how I'm going to
start a family with this type of studentloan payment. It's
the thing that shows up that nobody talks about. And
(13:51):
when we see each other, we can't see each other's
credit score, bank accounts, and that ode. But it is
the thing that I found that people wanted to talk
about healthy environment. I think that's why the business has
organically grown and been so successful.
Speaker 3 (14:05):
Please don't go anywhere. We'll be right back with more
money making conversations, masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald.
Speaker 1 (14:22):
Okay, cool, Now I'm talking to doctor Sonya Lewis, the
student loan doctor LLC. Your business is tied, like you said,
the people embarrassment. Oh, I don't want to tell nobody,
but you can't move forward because these loans. I know
men and women who have this problem and in their
(14:44):
thirties going into their forties. So there's not a young
Perpson problem. It can extend that loan. Oh these people
who have graduated twenty years ago still have loan debt.
Now how did you How does one go about contacting
you and how do that conversation happen? You kind of
talked about a little bit, but let's hit let my
(15:04):
audience hear the process.
Speaker 2 (15:06):
So if somebody was.
Speaker 4 (15:07):
To connect with us, they'll probably find us through social media,
a blog, a podcast, a live event. And we used
to having our model where they could have a free
discovery call. Well, the thing is our business is in
such demand the last few years that we eliminated the
discovery call and somebody would go straight to a consultation.
But we're very clear about what that is. That's a
(15:29):
thirty minute phone call expressing your concerns and then looking
at your student loans with you and giving you some solutions.
From there, you can say I got it, I can
do this myself, or can you help me? And then
we talk about what help can look like. And we
still keep everything very very priced affordably. Our counterparts are
people that have come up in the industry thereafter they
(15:50):
priced us out times three. But I never wanted to
leave from someone that was a teacher. Let's said that
make sixty K a year of being able to afford us.
I'm very, very big on that because what I believe
is quantity will always provide, so I don't have a
shortage of clients, and the way that we teach and
put out information, we don't have a shortage of reach.
(16:10):
So just an example recently, this past Sunday, we had
a class registration of fourteen hundred people and about seven
hundred people showed up.
Speaker 2 (16:19):
And then from that, yeah, go ahead, what.
Speaker 4 (16:25):
A class.
Speaker 1 (16:26):
See I love people who do business and they just
be so successful at it. They just throw out numbers.
Were the class registration of fourteen hundred people and seven
hundred people showed up. I'm sure this was virtual, correct
it was virtual. The fact you have fourteen hundred people
registered for a course. Now all these people had to
pay up front or how did that work?
Speaker 3 (16:48):
No?
Speaker 4 (16:48):
No, free, and them to show up is free. Now
they want to get the replay, then they're probably inside
of our community. So we have a community that we
charged to ninety seven for the year to get access
to all of the classes we've ever had, and we
teach a lot of classes and bring a lot of
guest teachers. So that's like our university model. That's to
the side, but it's nothing for you to join into class.
(17:10):
And I teach a lot. So my background as an educator,
I used to be a professor. I love teaching. My
mama was a teacher, my grandmother was a teacher, on
my aunts on my dad's side. As a teacher, it's
just I'm a teacher, so you know, I enjoy it.
So when I was teaching on Sunday, class one, probably
for about ninety minutes and nobody left, the class stayed
(17:33):
full and to the very end. From there, they can
decide if they want to book a call with us,
and that's their prerogative at that point. But it didn't
cost them anything to show up.
Speaker 1 (17:43):
Wow, I just loved it. Now you've been fortunate because
we used the word award winning. Yeah, you're based in
the city of Philadelphia. Talk about the awards that your.
Speaker 4 (17:52):
Business, Yeah, I received.
Speaker 2 (17:54):
Let me see you.
Speaker 4 (17:55):
I have about two of them citations from the City
of Philadelphia.
Speaker 2 (17:58):
So you gotta have a member with Sean.
Speaker 4 (17:59):
When I first kicked it off, let me tell something,
I didn't even know that it was legal for you
to order a lab coat. I had a little lab coat.
My name that's doing it. And I was showing up
as a student loan doctor. Okay, I call it being
a professional outside. I was doing live events on my
own time, or I was doing things for the City
of Philadelphia or the Chamber of Commerce or the Urban League,
(18:20):
whatever professional entity needed me. I was showing up and
teaching for free, and hundreds of people would show up
and with the notebook, with they logging in on their phones,
and it was just like the coaching session that we
never had. And so we were doing some really remarkable
things at that time in the city. And that's how
we got a lot of our notoriety and our citations.
(18:41):
Because if there was anybody working and I didn't ask
for any money or help.
Speaker 2 (18:46):
It was us.
Speaker 4 (18:47):
This is while at this time, I think at this
time I had just left my job and I was
doing this work full time. So it's like it's like
I would hope that I could convert people from this
free conversation because I didn't have the model down just yet.
But obviously after that teaching they would convert over cool.
Speaker 1 (19:04):
And so after that you sat in place a business model. Yes,
and so because I always like to talk about entreneurs
about that, because the biggest mistake in the world, you're
not going to move forward till you have a business model.
You're not going to move forward toil you can strut
forecasting income and generating revenue consistently, then you can hire
people and pay for your life bills and keep your
rent paid. When did you realize that? Okay, you know,
(19:27):
I know you quit your job. Tell you, Lewis, when
did you realize you know something? I got something here.
Speaker 4 (19:34):
I knew I had something before I quit my job
because I had dated that shows it was sustainable for
me and it was consistent money. And I remember I called, well,
now I called my mom's s deaf. I text my mom,
I said, Mom's a long paragraph. I said, this is
what I want to do. If it sells, will I
be homeless? Yes or no? All I needed was a yesterday.
That's really your real text. She said, no, you won't
(19:55):
be homeless because again I was living by myself and
I was supporting myself, and I never I never failed.
I never had a bad year. I always was really successful.
And the success grew after things like the Shape Room,
after the media really made us like a national highlight.
If you will, that's awesome.
Speaker 1 (20:14):
I'm talking to doctor. I can't say it enough, you know,
doctor Sonya Lewis. She is the creator of the award
winning business called the Student Long Doctor. Because, like I said,
I can't feel sorry for people who create that, but
I can't feel sorry for them when they can't when
they're doing it to better them their lives, and I
almost feel like it's a it's almost a bad situation.
(20:38):
When I was in college, they give you a credit
card because you was in college, and you go out
there and use the credit card even though you're not
working generating that. So a lot of things that happen
in college to eighteen, nineteen twenty year old people that
should receive better counseling or at least be restricted. What
advice would you give to universe ease, Because you're a
(21:01):
person that are meeting these young people who are now adults,
who now have children, who are now trying to buy home,
who are now trying to start relationships, who in their forties,
in their fifties and trying to move on with different careers,
but are strapped with these with these debts.
Speaker 4 (21:17):
You know, the conversation is an interesting one because when
I think about somebody like myself that went to college.
I did get a full academic scholarship of my second
semester into my freshman year, and I had some money
coming into college through scholarships from high school. But what
I did have with Sean was a monetary familiar support
because my mom had just got sick the year prior.
(21:38):
The plan was for her to help me cash paid school.
She was a teacher making about sixty five K year,
but she got really sick and had to early retire.
We couldn't expect for that, right, so we had to pivot.
And pivot was you got to get some scholarship money.
But then when I went to school, you see, with Sean,
there were still other expenses. I couldn't account for transportation,
the social aspect of college. And I don't care what
(22:00):
anybody says, like you, if you especially be going to
a school in a different environment, they got to get
closed you didn't have to have when you.
Speaker 2 (22:06):
Were coming from home.
Speaker 4 (22:07):
And so what happens is if you don't understand money
going into school and somebody hands you I wanted you
to just put your hand out right now with Sean.
If I handed you four thousand dollars and you don't
know what to do with this, You don't know how
to invest it, you don't know how to be wise.
Giving people that type of money for the first time
(22:28):
ever in their life, do you think they're going to
make the best decisions.
Speaker 2 (22:31):
So now we're.
Speaker 4 (22:32):
Talking about we're coming from an angle of these conversations
weren't had at home because let's just keep it real,
Mom and dad didn't even manage money well. So now
if I'm talking to someone that maybe had that different
financial growing up training and background training, then they would
be wise when they get to college and send the
refund check back. So it's hard to say what should
(22:55):
a college you, But I want to put more emphasis
on what do parents need to be understand handing and
doing the college is a business. Yes, they have tools
in place and conversations and classes in place, but at
the end of the day, that's not their business to
manage the business of that person's finance. And also, we
don't want to even privatize it and really put too
many restrictions with sean because people do need that money
(23:16):
sometimes to live because yes, the cost of attendance. Let's
talk about it. Community college could be really cute, and thought,
here's the problem. Depend on your household. When you get
eighteen or go to college age, people expect.
Speaker 2 (23:31):
You to leave. Where are you living in the community college?
Speaker 4 (23:36):
I know this story so many times over right, this
happened to my friends. I remember, Or when we go
to state college. Now we got to talk about when
we get to that stay college, what majors are most profitable.
Maybe you don't get a chance to study butterflies, because
now when nobody's talking to our students about profitable majors
and what that looks like.
Speaker 2 (23:57):
But then let's get to the core.
Speaker 4 (23:58):
The education sys than they came from didn't prepare them
for biology, for nursing, or because they just probably passed
through high school. So then you find out your high
school diploma is an equivalent to your counterparts high school diploma.
You're struggling with classes.
Speaker 1 (24:14):
Wow, I'll tell you something. I'm so glad I got
an opportunity to interview your doctor Sonya Lewis. As we
close out this interview, what would you say is your
secret to success?
Speaker 4 (24:25):
Well? God, First, I'm telling you, God be showing up
in places that I haven't made it to yet. So
sometimes you know my name is in a room that
I haven't made it to because He put it there first.
So that's number one. You gotta have good faith, especially
with entrepreneurship because.
Speaker 2 (24:38):
Baby, this is a roller coaster.
Speaker 4 (24:40):
You could be what you know so and then you
know you have to have good discernment about people too.
You cannot be an entrepreneur, a good business owner, a
good leader if you don't have discernment about people. That's
another thing that has always kept me well in business.
Speaker 2 (24:55):
I'm like, you're a little sketchy for me. Now I
can't be dealing with you.
Speaker 4 (24:59):
And then the her thing is I really practice my craft.
I believe in mentorship, I believe in investing in myself.
I believe in making relationships that will take me further.
I know I'm not a silo because entrepreneurship can make
you feel lonely. But you got to get out your house, Okay.
You got to make sure that you connect with other
like minded people. So I've been putting those principles first,
(25:20):
and I've been really, really successful.
Speaker 1 (25:22):
Well you've been fantastic, and thank you for taking the
time talking to doctor Sonya Lewis award winning business. It's
called the Student Loan Doctor. She's based out of Philadelphia,
but worldwide. You can reach her virtually because she is
handling virtual calls and also the amunt of she's three
times less than her competitors. And guess what the competitors
(25:43):
are copying what she started. So always remember go to
the best who started it, and also have your welfare
involved because of the fact that she's keeping her rates
at a reasonable affordable rate based on the fact that
she's trying to help you continue your life. Again, Doctor
Sonya Lewis, thank you for coming on Money Making Conversation Masterclass.
Speaker 2 (26:02):
Thank you so much for having me.
Speaker 1 (26:04):
Oh it's awesome, appreciate it. This has been another edition
of Money Making Conversation Masterclass posted by me Rushaun McDonald.
Thank you to our guests on the show today and
thank you for listening to audience now. If you want
to listen to any episode I want to be a
guest on the show, visit Moneymakingconversations dot com. Our social
media handle is money Making Conversation. Join us next week
(26:26):
and remember to always leave with your gifts. Keep winning.