February 20, 2025 • 25 mins
In 2017, two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald launched his podcast, Money Making Conversations Master Class.
The third episode of the Keep Winning Information series, Rushion focuses on promoting and pitching products effectively. Rushion shares personal experiences helping clients grow their businesses. He explains how a strong value proposition sets you apart and makes your product or talent unique. He emphasizes the importance of clearly communicating why customers should buy your product. The episode also provides Rushion’s personal insights on marketing and business growth.
The popular podcast shares career tips, marketing tips, and the “secrets to success” with its listening audience through interviews with successful celebrities, financial experts, entrepreneurs, and influencers. Each episode pierces through the noise of the digital era to offer clear and actionable insights. This is not about celebrating celebrities, entrepreneurs, and nonprofits, but about distilling the essence of success into tangible, achievable steps for the listener. The Money Making Conversations Master Class podcast builds on these connections. You’re not just following an individual, you’re becoming part of a community that celebrates success, embraces learning, and inspires action. It’s a community where the stories shared, the successes celebrated, and the knowledge imparted are designed to motivate you to lead with your gift, to navigate the path to your dreams, and to create your own success story, one inspired step at a time. Finally in 2024, STEM Atlanta Women honored Rushion McDonald by presenting him with their 2024 “Man of the Year” Award for his outstanding contributions to the advancement of women in STEM.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi.
Speaker 2 (00:00):
I am Rashan McDonald host the weekly Money Making Conversation
Masterclass show. The interviews and information that this show provides
are for everyone. It's time to stop reading other people's
success stories and start living your own. If you want
to be a guest on my show, please visit our website,
Moneymakingconversations dot com and click to be a guest button
(00:21):
Chris submit and information will come directly to me. Now,
let's get this show started.
Speaker 3 (00:25):
Today is the third and final episode of the Value
Proposition series seventy thousand downloads and counting. I'm so proud
of people participating and also gaining information and interests of
what I'm trying to do on this platform that I'm
just talking.
Speaker 1 (00:42):
I'm talking with information.
Speaker 3 (00:43):
I'm talking about motivation, motivating you to be a better
person or your company to be more successful.
Speaker 1 (00:50):
That's what information does.
Speaker 3 (00:52):
But one people say I went to stop, They say,
we's why are you so hyped up? By value proposition?
A value proposition and differentiates you or makes your talent,
product accompany unique and shows why you are the best
candidate for a raise or promotion at your job.
Speaker 1 (01:09):
A classic example was let's go to sports.
Speaker 3 (01:13):
If you don't know your value proposition, then you can
sign a contract that will be undervalued.
Speaker 1 (01:19):
And one of the big.
Speaker 3 (01:21):
Series that aired a few years ago was the Last
Dance Series the Chicago Bulls Hall of fameer Scottie Pippen.
He signed a contract that was under valued because he
didn't understand his value proposition. And that's what I'm trying.
Speaker 1 (01:37):
To tell you.
Speaker 3 (01:38):
When you have a unique skill set, then people should
pay you for that, but you have to be able
to understand how to negotiate that. And how you negotiate
that is by having the right representation around you, the
right mentorship around you, so when you walk out of there,
you are head of the game. And because he didn't
have that, he signed a contract that he's regretted all
(02:00):
his life. And that was something that was featured. And
this just show you how it can shift in so
many different lanes. It can be product, it can be
your talent, it can be an everyday person who works
a forty hour week job. And so as you know,
again I always emphasize this every week when you listen
to this show. They'll ever let your age be an excuse.
So many people do that. They hit forty, they think
(02:21):
it's all over. They hit fifty, they throw in the toil.
They hit sixty, they think there's a retirement check waiting
from them that's going to be paid to them by
the government. And there is not a check that's going
to change your life. So you should always inspire. You
should always set reachabook goals. If you missed the first
two episodes, let me just give you a quick recap.
The first value proposition episode I focused on you, if
(02:44):
you are employed at a company, how to build your
value proposition to increase your opportunities for raises and promotion
at your job.
Speaker 1 (02:51):
That's the first episode.
Speaker 3 (02:53):
And I always tell people when you listen to my
show to leave with your gifts. Don't let your friends, family,
or loved ones stop you from planning or living your dreams.
Speaker 1 (03:02):
Now.
Speaker 3 (03:03):
Don't let their assumptions or expectation alter your path. That's
key right there, because some people look at you and
say they feel this all you are capable of doing. Yeah,
you might have a dream that fits you, but they're
over there telling you their expectations. Their goals may not
(03:25):
be your goal. So always plan and set reachable goals
in place to achieve any level of success. The second
episode of the Value of Proposition series I focused on
you as an owner and maximizing your plot in your employees.
Told that story about going over by that salad bar.
You remember that episode. I've told you about employees over
there just destroying that business over there because they're not
(03:48):
giving one hundred percent. That shows about how to get
the most out of your employees. I give examples of
how bad employees can destroy your business if you don't
monitor or evaluate them properly. In that episode that emphasize
importance of the ninety day probation period, ninety day probation
period when you hire somebody, and the importance of job evaluations. Now,
(04:11):
let me just step back a little bit and explain
that ninety day probation period because a lot of people
are ignoring the importance of that ninety day probation period
of time when a new employee is carefully evaluated to
see if they be a good fit for the position
and company culture is defined.
Speaker 1 (04:28):
Period.
Speaker 3 (04:28):
There are three breaks in it, thirty sixty and of
course the ninety day periods. At each period, every thirty days,
you sit down and evaluate that person. Don't it just
gloss over. Don't say I don't have time for that person.
This person needs guidance because you're trying to introduce them
into their work culture. If you don't do this, if
it's not important for you, then eventually it will not
(04:49):
be important for that employee. When you get the sixty
day mark, you definitely sit down with that person.
Speaker 1 (04:54):
Again.
Speaker 3 (04:54):
This is important for the employee because it's important to
you to evaluate them and let them know. So what
is necessary for the maintain and plumbing at your company
over the next thirty days. That's why that ninety day
period is important. And so now we're now set up
here at the third value proposition episode.
Speaker 1 (05:14):
That's what we're talking about today.
Speaker 3 (05:15):
Advice and tips on promoting your product, customer service, and
delivering your marketing pitch to the customer.
Speaker 1 (05:25):
Right there.
Speaker 3 (05:26):
That's important that you hear what I'm saying, delivering your
marketing pitch to the customer. I'm gonna do a classic example.
I was spoken about this on the show. People in
the food industry they have hamburgers, pancakes, yep, chicken and
all the stuff. And as a classic two competitors, two
(05:46):
lead competitors in the chicken business. That's one and their commercials,
they emphasize customer service.
Speaker 1 (05:55):
The other one emphasizes their product. That's key.
Speaker 3 (06:01):
Now we shun. What would you prefer if you know
you have good a good product. I want to emphasize
customer service. That's me because that means that when a
person comes in there and I treat them with the
highest quality of customer service, knowing that my food's fantastic,
they'll come back. So they focused on that the customer
(06:25):
service part in their commercials. And guess what when you
go in there and guess what you get outstanding customer
service because they're telling you when you come there through
their commercials, that's what you're going to get, and when
you walk out of there, you happy to come back.
So know how you market your brand can lead to
your long term success stories because it's what you talk about.
(06:47):
Just because things look the same doesn't mean people treated
the same. That's an analogy I deal with this the
chicken versus the eagle. We shun chicken versus the eagle.
They both of birds, they both have feathers, they both
lay eggs, but neither one to walk down the same
(07:12):
lane of opportunity because it's a perception and what people
think of them. An eagle sores a chicken. A chicken pecks.
An eagle is well respected. An eagle is tossed food.
(07:33):
You will knock eat a chicken out the way to
get their egg you have to climb up to an
eagle's nest, and you're fearful as you try to retrieve
their eggs that you may be attacked. A chicken will
appear on a buffet table. An eagle is protected. Like
(07:58):
I go back to what I'm saying perception of success.
The eagles goes to fight to keep his place in
the game and to keep winning. A chicken's job is
just to lay eggs. So I ask you what perception
lane do you want to be in? Do you want
to be the chicken or the eagle. I want to
(08:22):
be the eagle all my life. I want to soar.
I want to set goals. I want to be in
front of the pack. But you said we shan Okay, cool, Okay,
this is great information you're talking about it. Where can
I go to get this advice to be able to
soar like an eagle? Well, small business administration, the local
(08:43):
small business administration in any major city have counselors in
there and their job is to help your business be successful.
Because your business successful, then guess what you'll pay taxes.
If you pay taxes, then guess what they'll win long term.
So that's why it's important that you understand why the
(09:03):
Small Business Administration now they have another part of the Small.
Speaker 1 (09:07):
Business Administration called Score Score.
Speaker 3 (09:14):
These are retired executives who are there to offer you mentorship.
Speaker 1 (09:19):
That's key right there.
Speaker 3 (09:21):
Information and mentorship if you're trying to start your business.
Information and mentorship two things that you need, two things
I did not have in nineteen ninety two when I
opened my comedy club.
Speaker 1 (09:35):
Oh, I was packed.
Speaker 3 (09:37):
I didn't have an HR person, I didn't have an accountant,
I didn't have none of that information because I had
no business mentorship. I didn't know what the SBA was,
I didn't know what SCORE was. I didn't know none
of that information. And so that's why I'm just on
this show to trying to help you out and say,
oh ra, Sean McDonald not over here, to acting like
(09:57):
he's special, like he know everything.
Speaker 1 (10:00):
I've learned something. I still don't know everything.
Speaker 3 (10:03):
But it's important that you know that there are organizations
out there that can help you that won't charge you,
and if you really want to be helped out, go
to YouTube. YouTube is impressive, but it all comes back
to what your product is. Your product I'm gonna talk about.
(10:24):
We'll give you a couple of examples I'm gonna discuss
on the show today. I'm gonna discuss a computer store
person that has been on my show. I'm gonna discuss
a pancake company they've been on my show expanding their
product capabilities. I'm gonna talk about a popcorn company upgrade, packing,
ging and planning fascessed by lining up future co packers,
(10:49):
planning for success. Let's start with the pancake company. How
did this pancake company get in my life? Well, pancake
company based out of a female owned, female driven driven
left her a successful positioned as an executive to start
(11:10):
her dream. Some friends told her that she made great
pancakes every time they came by the house. She said,
you know, I'm gonna turn this into a business. So
she launched her business and her pancake mix made pancakes
and waffles. Now how did I find out about it? Well,
through her marketing, social media, digital it came across my
(11:33):
feet it was black owned female. Okay, I'm curious. I
always liked to support people, so I ordered a package.
It was fantastic, came really quick. Customer service came really quick.
Customer service. I'm gonna say that twice right now. Have
to look forward. Packaging was good, Instructions on the back
(11:56):
were really clear.
Speaker 1 (11:57):
She had done her homework, she set it up correctly.
Speaker 3 (12:02):
I started using it, started using it, and I contact
her and complimented her on her pancake mix, which also
could make waffles. But along the way, because I'm a
if you don't know, I'm on the award winning chef in
the baking category, I bake a lot. If you follow
me on my social media feet when you come back,
(12:24):
I want to go for this break.
Speaker 1 (12:25):
When you come back, I'm going.
Speaker 3 (12:26):
To tell you the other side of the story where
we expanded her products and so now she's not only
not doing she's not just doing pancake mix. He's doing
other things. But it's because of my mentorship that enabled
her to now create a unique space on the grocery store. Chef,
(12:50):
It's about you. It's about your value, proposition, your company,
your product, separating yourself from your competition. Customer service is
always fantastic, but you better have a product when they
walk through that front door.
Speaker 1 (13:02):
I'll be right back.
Speaker 3 (13:03):
This is Rashaan McDonald's Money Making Conversation Masterclass show.
Speaker 4 (13:06):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(13:30):
Conversations Masterclass on Facebook, Twitter and Instagram.
Speaker 3 (13:34):
I dropped a nugget early about age should never be
a excuse.
Speaker 1 (13:37):
Let me tell you this. The average person plans on
getting old. That's true.
Speaker 3 (13:42):
If you can't fight it, you will get old. The
government tells you that you can retire sixty five. They
tell you that all the time, So most people make
sixty five their goal to stop working to retire. They
want to accept new technology and are ready to just
let the government, who does not care about their overall
well being, take control of their financial life. Right there,
(14:03):
the government is telling you you can retire sixty five,
but they're not telling you they're gonna put you in
a better state that you already are in. There are
three types of people who turn fifty, because when you
get to fifty, you shooting for sixty five because it's
real close. It's real close. See, when you're twenty, fifty
is thirty years away. When you're fifty sixty five, it
(14:24):
is fifteen. So hey, I'm trying to get to sixty
five so I can retire. There are three types of
people who turn fifty. The one who stops setting goals,
which I'm telling you not to do. I'm telling you
to set reachable goals. You can still start your company,
You still can go to college, You still can get
in a relationship that means something to you. The one
(14:45):
who's afraid of death and tries to turn back the clock.
You these people all the time thirty nine and looks
in sixty one, admit about getting the old, afraid to
tell you their age. Afraid of death. Death is going
to come. So won't you plan a path that's going
to be filled with happiness, planning out or there's a homecoming.
(15:07):
That's what they call it. Hop out of Just a
hold a celebration when you hit fifties. Just start celebrating
the rest of your life and enjoying it. And then
you have people like me. That's who you're talking about,
somebody who who understands that death is going to win.
And I'm not on this show to just talk negative.
(15:28):
I'm on this show to tell you that there are
certain things in life that are obvious. So accept the
obvious and plan on living.
Speaker 1 (15:36):
A successful life.
Speaker 3 (15:40):
I welcome getting old so I can reach my goals.
So here are four things I'm telling you. Stop planning you,
stop planning your death, Stop live your life, start planning
your success. That's number two. Number three, don't act young
(16:02):
when people ask you your age. Act on being you.
Then you can live your life. And guess what retirement
is for old people. Last time I checked, I wasn't
one of those old people, So why should you? Those
are my four tips. Hopefully you write them down, Hopefully
(16:24):
it makes sense to you. Now let me get back
to the pancake store. I contacted this person and asked
them to come by because I have a kitchen in
my building and let them know that, hey, I really
think they have a great product. I said, this pancake,
this waffle mix is fantastic. But I had started making
(16:46):
with that same mix. Biscuits. So I will that same
mix was now a pancake waffle biscuit mix. She said,
how I said, I'm just doing the same thing that
you have here. I'm not adding anything, not taking anything away.
(17:12):
She didn't realize that her product was about to become
very unique because you go on any grocery store shelves,
they have pancake mix, they would have waffle and pancake mix.
Speaker 1 (17:25):
But there were no three and one mix.
Speaker 3 (17:29):
That same product can make pancakes, waffle and biscuits. She went, wow,
I would have never thought of doing that. So her
curiosity just exploded. Syrups became an option. Her company won
(17:49):
an award for Outstanding Georgia Peach Syrup. See once once
we turned that corner maple syrup. So now she started
having a variety of products because I had unlocked that
creative world. And she wasn't in the box anymore because
(18:10):
somehow somebody told her that her pancake mix, she can
only do waffles with it. Now on her packaging, she'll
say she has a little note says three and one pancake,
waffle and biscuit mix. Understanding your product expanding being around
people who are creative and mentorship is while her product
(18:32):
is better. Let's go over to the popcorn company. Met
these young men, and I love popcorn. You know there
was some great popcorn people out there. You know, I
be even in Chicago, so you know Chicago got killer
popcorn up there.
Speaker 1 (18:49):
That's why I fell in love with Chicago popcorn.
Speaker 3 (18:53):
Met these young men and they were selling popcorn like
it was going downstairs, crab leg popcorn, jerk chicken popcorn,
tea line pie popcorn.
Speaker 1 (19:06):
Look what the and people were.
Speaker 3 (19:08):
Buying it and and I told them, I say hey,
and I said, can I come by and watch y'all
sell y'all popcorn?
Speaker 1 (19:16):
So I went buy, stood around and watched.
Speaker 3 (19:19):
Them and people that had to sign up everything I said,
And they were just selling popcorn left and right, popcorn
left and right. They had chocolate chip popcorn, had banana
pudding popcorn, they had popcorn, popcorn, popcorn.
Speaker 1 (19:36):
But they packaging needed to be upgraded. So I sat
down with them.
Speaker 3 (19:44):
I said, look, you guys have a great product, but
you would never get on a store shelf if you
don't improve your packaging. Your customer service is great, your
product is great, but your packaging needs to be upgraded.
That wasn't a problem with the pancake company. That packaging
(20:07):
was fantastic, the customer service was great, but she had
improved on her options, which she did because now she
has a three and one pancake, mixed biscuits, waffles and pancakes,
chest syrups. Now they got sixteen flavors of popcorn, from
(20:28):
crab legs to Dirk Chicken, to baked banana pudding, the
key Line pie, chocolate chip, every red velvet, peppermint, all
these different flavors, but the packaging was not up to standards.
So we sat down and we upgraded their standards. And
(20:52):
guess what they sat down said with Sean, we need
to get prepared for twenty twenty four. So they start
setting up companies with co packers who can mass produce
their products because they have a store.
Speaker 1 (21:08):
Over in Conyers.
Speaker 3 (21:10):
That's sting fantastic, But if you're gonna go big time,
don't let big time sneak up on you. Prepare for
big time. So now they have potential co packers who
can handle their new packaging and also handle their products
which come in these little mini buckets, these little mini
buckets and popcorn many buckets and popcorn. That's the pancut person.
(21:36):
That's the popcorn company. Now them step out a little different.
The computer store, the customer service of this computer store.
Speaker 1 (21:47):
Complete retail.
Speaker 3 (21:48):
Computer store is a franchise sales and service sorts of
all supports, all Apple products. His name is Thomas Barnes.
His customer service is fantastic from a standpoint of presenting
the product to you, because that's the bottom line. And
(22:10):
I asked him this question. I said, are you an
Apple guy? He said, nope, PC So he's mastering a
product that he doesn't even use, but he's providing customer
service for a product that he understands has value. And
(22:31):
when you come in store, you have excellent customer service.
So what's the bottom line that I'm giving you off
three of these things. Popcorn excellent customer service, pan cut
company excellent customer service. The computer store excellent customer service.
(22:52):
If you have a product, the bottom line is if
you say you open at eight o'clock, you can't open
it eight o five. You got to be ready when
your customers expect you to be there. You got to
be available to them. And that's the bottom line of
success and failure, success and failure, and we walk through
(23:14):
these whole things. A couple of things I want to
tell you guys.
Speaker 1 (23:19):
It's this.
Speaker 3 (23:21):
You want to start a business, You want to market
your brand successfully. You want to increase your work. You
want to have a lead. You have to build a
winning mindset for success. Create words to outperform the competition
all your co workers. Market your brand to stand out
above the crowd by excellent packaging. Developing steps to become
(23:44):
a responsible entrepreneur or employee. It's not about the millennials.
I go back to my four letters. It's called plan,
piece for prepare, ail, us for learn, as for adjust,
and it's for navigate. That's the last of my three
part series of value proposition. You know, this is a
(24:07):
series that I felt it was time for me to
deliver because my wife educated me on what my value
proposition was, and when she confronted me about my value proposition,
I couldn't tell her, so I had to do my homework,
and by doing my homework, I cannot tell you. A
value proposition differentiates you, makes your talent product accompany and unique,
(24:31):
and shows why you are the best candidate for a
raise or promotion at your job. More importantly, why they
should be buying your product.
Speaker 2 (24:39):
This has been another edition of Money Making Conversation Masterclass
hosted by me Rashaun McDonald. Thank you to our guests
on the show today and thank you our listening to
audience now. If you want to listen to any episode
I want to be a guest on the show, visit
Moneymakingconversations dot com. Our social media handle is money Making Conversation.
Join us next week over to always leave with your gifts,
(25:02):
keep winning mm hmmmm
Speaker 4 (25:08):
Hm hm
Hi.
Speaker 2 (00:00):
I am Rashan McDonald host the weekly Money Making Conversation
Masterclass show. The interviews and information that this show provides
are for everyone. It's time to stop reading other people's
success stories and start living your own. If you want
to be a guest on my show, please visit our website,
Moneymakingconversations dot com and click to be a guest button
(00:21):
Chris submit and information will come directly to me. Now,
let's get this show started.
Speaker 3 (00:25):
Today is the third and final episode of the Value
Proposition series seventy thousand downloads and counting. I'm so proud
of people participating and also gaining information and interests of
what I'm trying to do on this platform that I'm
just talking.
Speaker 1 (00:42):
I'm talking with information.
Speaker 3 (00:43):
I'm talking about motivation, motivating you to be a better
person or your company to be more successful.
Speaker 1 (00:50):
That's what information does.
Speaker 3 (00:52):
But one people say I went to stop, They say,
we's why are you so hyped up? By value proposition?
A value proposition and differentiates you or makes your talent,
product accompany unique and shows why you are the best
candidate for a raise or promotion at your job.
Speaker 1 (01:09):
A classic example was let's go to sports.
Speaker 3 (01:13):
If you don't know your value proposition, then you can
sign a contract that will be undervalued.
Speaker 1 (01:19):
And one of the big.
Speaker 3 (01:21):
Series that aired a few years ago was the Last
Dance Series the Chicago Bulls Hall of fameer Scottie Pippen.
He signed a contract that was under valued because he
didn't understand his value proposition. And that's what I'm trying.
Speaker 1 (01:37):
To tell you.
Speaker 3 (01:38):
When you have a unique skill set, then people should
pay you for that, but you have to be able
to understand how to negotiate that. And how you negotiate
that is by having the right representation around you, the
right mentorship around you, so when you walk out of there,
you are head of the game. And because he didn't
have that, he signed a contract that he's regretted all
(02:00):
his life. And that was something that was featured. And
this just show you how it can shift in so
many different lanes. It can be product, it can be
your talent, it can be an everyday person who works
a forty hour week job. And so as you know,
again I always emphasize this every week when you listen
to this show. They'll ever let your age be an excuse.
So many people do that. They hit forty, they think
(02:21):
it's all over. They hit fifty, they throw in the toil.
They hit sixty, they think there's a retirement check waiting
from them that's going to be paid to them by
the government. And there is not a check that's going
to change your life. So you should always inspire. You
should always set reachabook goals. If you missed the first
two episodes, let me just give you a quick recap.
The first value proposition episode I focused on you, if
(02:44):
you are employed at a company, how to build your
value proposition to increase your opportunities for raises and promotion
at your job.
Speaker 1 (02:51):
That's the first episode.
Speaker 3 (02:53):
And I always tell people when you listen to my
show to leave with your gifts. Don't let your friends, family,
or loved ones stop you from planning or living your dreams.
Speaker 1 (03:02):
Now.
Speaker 3 (03:03):
Don't let their assumptions or expectation alter your path. That's
key right there, because some people look at you and
say they feel this all you are capable of doing. Yeah,
you might have a dream that fits you, but they're
over there telling you their expectations. Their goals may not
(03:25):
be your goal. So always plan and set reachable goals
in place to achieve any level of success. The second
episode of the Value of Proposition series I focused on
you as an owner and maximizing your plot in your employees.
Told that story about going over by that salad bar.
You remember that episode. I've told you about employees over
there just destroying that business over there because they're not
(03:48):
giving one hundred percent. That shows about how to get
the most out of your employees. I give examples of
how bad employees can destroy your business if you don't
monitor or evaluate them properly. In that episode that emphasize
importance of the ninety day probation period, ninety day probation
period when you hire somebody, and the importance of job evaluations. Now,
(04:11):
let me just step back a little bit and explain
that ninety day probation period because a lot of people
are ignoring the importance of that ninety day probation period
of time when a new employee is carefully evaluated to
see if they be a good fit for the position
and company culture is defined.
Speaker 1 (04:28):
Period.
Speaker 3 (04:28):
There are three breaks in it, thirty sixty and of
course the ninety day periods. At each period, every thirty days,
you sit down and evaluate that person. Don't it just
gloss over. Don't say I don't have time for that person.
This person needs guidance because you're trying to introduce them
into their work culture. If you don't do this, if
it's not important for you, then eventually it will not
(04:49):
be important for that employee. When you get the sixty
day mark, you definitely sit down with that person.
Speaker 1 (04:54):
Again.
Speaker 3 (04:54):
This is important for the employee because it's important to
you to evaluate them and let them know. So what
is necessary for the maintain and plumbing at your company
over the next thirty days. That's why that ninety day
period is important. And so now we're now set up
here at the third value proposition episode.
Speaker 1 (05:14):
That's what we're talking about today.
Speaker 3 (05:15):
Advice and tips on promoting your product, customer service, and
delivering your marketing pitch to the customer.
Speaker 1 (05:25):
Right there.
Speaker 3 (05:26):
That's important that you hear what I'm saying, delivering your
marketing pitch to the customer. I'm gonna do a classic example.
I was spoken about this on the show. People in
the food industry they have hamburgers, pancakes, yep, chicken and
all the stuff. And as a classic two competitors, two
(05:46):
lead competitors in the chicken business. That's one and their commercials,
they emphasize customer service.
Speaker 1 (05:55):
The other one emphasizes their product. That's key.
Speaker 3 (06:01):
Now we shun. What would you prefer if you know
you have good a good product. I want to emphasize
customer service. That's me because that means that when a
person comes in there and I treat them with the
highest quality of customer service, knowing that my food's fantastic,
they'll come back. So they focused on that the customer
(06:25):
service part in their commercials. And guess what when you
go in there and guess what you get outstanding customer
service because they're telling you when you come there through
their commercials, that's what you're going to get, and when
you walk out of there, you happy to come back.
So know how you market your brand can lead to
your long term success stories because it's what you talk about.
(06:47):
Just because things look the same doesn't mean people treated
the same. That's an analogy I deal with this the
chicken versus the eagle. We shun chicken versus the eagle.
They both of birds, they both have feathers, they both
lay eggs, but neither one to walk down the same
(07:12):
lane of opportunity because it's a perception and what people
think of them. An eagle sores a chicken. A chicken pecks.
An eagle is well respected. An eagle is tossed food.
(07:33):
You will knock eat a chicken out the way to
get their egg you have to climb up to an
eagle's nest, and you're fearful as you try to retrieve
their eggs that you may be attacked. A chicken will
appear on a buffet table. An eagle is protected. Like
(07:58):
I go back to what I'm saying perception of success.
The eagles goes to fight to keep his place in
the game and to keep winning. A chicken's job is
just to lay eggs. So I ask you what perception
lane do you want to be in? Do you want
to be the chicken or the eagle. I want to
(08:22):
be the eagle all my life. I want to soar.
I want to set goals. I want to be in
front of the pack. But you said we shan Okay, cool, Okay,
this is great information you're talking about it. Where can
I go to get this advice to be able to
soar like an eagle? Well, small business administration, the local
(08:43):
small business administration in any major city have counselors in
there and their job is to help your business be successful.
Because your business successful, then guess what you'll pay taxes.
If you pay taxes, then guess what they'll win long term.
So that's why it's important that you understand why the
(09:03):
Small Business Administration now they have another part of the Small.
Speaker 1 (09:07):
Business Administration called Score Score.
Speaker 3 (09:14):
These are retired executives who are there to offer you mentorship.
Speaker 1 (09:19):
That's key right there.
Speaker 3 (09:21):
Information and mentorship if you're trying to start your business.
Information and mentorship two things that you need, two things
I did not have in nineteen ninety two when I
opened my comedy club.
Speaker 1 (09:35):
Oh, I was packed.
Speaker 3 (09:37):
I didn't have an HR person, I didn't have an accountant,
I didn't have none of that information because I had
no business mentorship. I didn't know what the SBA was,
I didn't know what SCORE was. I didn't know none
of that information. And so that's why I'm just on
this show to trying to help you out and say,
oh ra, Sean McDonald not over here, to acting like
(09:57):
he's special, like he know everything.
Speaker 1 (10:00):
I've learned something. I still don't know everything.
Speaker 3 (10:03):
But it's important that you know that there are organizations
out there that can help you that won't charge you,
and if you really want to be helped out, go
to YouTube. YouTube is impressive, but it all comes back
to what your product is. Your product I'm gonna talk about.
(10:24):
We'll give you a couple of examples I'm gonna discuss
on the show today. I'm gonna discuss a computer store
person that has been on my show. I'm gonna discuss
a pancake company they've been on my show expanding their
product capabilities. I'm gonna talk about a popcorn company upgrade, packing,
ging and planning fascessed by lining up future co packers,
(10:49):
planning for success. Let's start with the pancake company. How
did this pancake company get in my life? Well, pancake
company based out of a female owned, female driven driven
left her a successful positioned as an executive to start
(11:10):
her dream. Some friends told her that she made great
pancakes every time they came by the house. She said,
you know, I'm gonna turn this into a business. So
she launched her business and her pancake mix made pancakes
and waffles. Now how did I find out about it? Well,
through her marketing, social media, digital it came across my
(11:33):
feet it was black owned female. Okay, I'm curious. I
always liked to support people, so I ordered a package.
It was fantastic, came really quick. Customer service came really quick.
Customer service. I'm gonna say that twice right now. Have
to look forward. Packaging was good, Instructions on the back
(11:56):
were really clear.
Speaker 1 (11:57):
She had done her homework, she set it up correctly.
Speaker 3 (12:02):
I started using it, started using it, and I contact
her and complimented her on her pancake mix, which also
could make waffles. But along the way, because I'm a
if you don't know, I'm on the award winning chef in
the baking category, I bake a lot. If you follow
me on my social media feet when you come back,
(12:24):
I want to go for this break.
Speaker 1 (12:25):
When you come back, I'm going.
Speaker 3 (12:26):
To tell you the other side of the story where
we expanded her products and so now she's not only
not doing she's not just doing pancake mix. He's doing
other things. But it's because of my mentorship that enabled
her to now create a unique space on the grocery store. Chef,
(12:50):
It's about you. It's about your value, proposition, your company,
your product, separating yourself from your competition. Customer service is
always fantastic, but you better have a product when they
walk through that front door.
Speaker 1 (13:02):
I'll be right back.
Speaker 3 (13:03):
This is Rashaan McDonald's Money Making Conversation Masterclass show.
Speaker 4 (13:06):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(13:30):
Conversations Masterclass on Facebook, Twitter and Instagram.
Speaker 3 (13:34):
I dropped a nugget early about age should never be
a excuse.
Speaker 1 (13:37):
Let me tell you this. The average person plans on
getting old. That's true.
Speaker 3 (13:42):
If you can't fight it, you will get old. The
government tells you that you can retire sixty five. They
tell you that all the time, So most people make
sixty five their goal to stop working to retire. They
want to accept new technology and are ready to just
let the government, who does not care about their overall
well being, take control of their financial life. Right there,
(14:03):
the government is telling you you can retire sixty five,
but they're not telling you they're gonna put you in
a better state that you already are in. There are
three types of people who turn fifty, because when you
get to fifty, you shooting for sixty five because it's
real close. It's real close. See, when you're twenty, fifty
is thirty years away. When you're fifty sixty five, it
(14:24):
is fifteen. So hey, I'm trying to get to sixty
five so I can retire. There are three types of
people who turn fifty. The one who stops setting goals,
which I'm telling you not to do. I'm telling you
to set reachable goals. You can still start your company,
You still can go to college, You still can get
in a relationship that means something to you. The one
(14:45):
who's afraid of death and tries to turn back the clock.
You these people all the time thirty nine and looks
in sixty one, admit about getting the old, afraid to
tell you their age. Afraid of death. Death is going
to come. So won't you plan a path that's going
to be filled with happiness, planning out or there's a homecoming.
(15:07):
That's what they call it. Hop out of Just a
hold a celebration when you hit fifties. Just start celebrating
the rest of your life and enjoying it. And then
you have people like me. That's who you're talking about,
somebody who who understands that death is going to win.
And I'm not on this show to just talk negative.
(15:28):
I'm on this show to tell you that there are
certain things in life that are obvious. So accept the
obvious and plan on living.
Speaker 1 (15:36):
A successful life.
Speaker 3 (15:40):
I welcome getting old so I can reach my goals.
So here are four things I'm telling you. Stop planning you,
stop planning your death, Stop live your life, start planning
your success. That's number two. Number three, don't act young
(16:02):
when people ask you your age. Act on being you.
Then you can live your life. And guess what retirement
is for old people. Last time I checked, I wasn't
one of those old people, So why should you? Those
are my four tips. Hopefully you write them down, Hopefully
(16:24):
it makes sense to you. Now let me get back
to the pancake store. I contacted this person and asked
them to come by because I have a kitchen in
my building and let them know that, hey, I really
think they have a great product. I said, this pancake,
this waffle mix is fantastic. But I had started making
(16:46):
with that same mix. Biscuits. So I will that same
mix was now a pancake waffle biscuit mix. She said,
how I said, I'm just doing the same thing that
you have here. I'm not adding anything, not taking anything away.
(17:12):
She didn't realize that her product was about to become
very unique because you go on any grocery store shelves,
they have pancake mix, they would have waffle and pancake mix.
Speaker 1 (17:25):
But there were no three and one mix.
Speaker 3 (17:29):
That same product can make pancakes, waffle and biscuits. She went, wow,
I would have never thought of doing that. So her
curiosity just exploded. Syrups became an option. Her company won
(17:49):
an award for Outstanding Georgia Peach Syrup. See once once
we turned that corner maple syrup. So now she started
having a variety of products because I had unlocked that
creative world. And she wasn't in the box anymore because
(18:10):
somehow somebody told her that her pancake mix, she can
only do waffles with it. Now on her packaging, she'll
say she has a little note says three and one pancake,
waffle and biscuit mix. Understanding your product expanding being around
people who are creative and mentorship is while her product
(18:32):
is better. Let's go over to the popcorn company. Met
these young men, and I love popcorn. You know there
was some great popcorn people out there. You know, I
be even in Chicago, so you know Chicago got killer
popcorn up there.
Speaker 1 (18:49):
That's why I fell in love with Chicago popcorn.
Speaker 3 (18:53):
Met these young men and they were selling popcorn like
it was going downstairs, crab leg popcorn, jerk chicken popcorn,
tea line pie popcorn.
Speaker 1 (19:06):
Look what the and people were.
Speaker 3 (19:08):
Buying it and and I told them, I say hey,
and I said, can I come by and watch y'all
sell y'all popcorn?
Speaker 1 (19:16):
So I went buy, stood around and watched.
Speaker 3 (19:19):
Them and people that had to sign up everything I said,
And they were just selling popcorn left and right, popcorn
left and right. They had chocolate chip popcorn, had banana
pudding popcorn, they had popcorn, popcorn, popcorn.
Speaker 1 (19:36):
But they packaging needed to be upgraded. So I sat
down with them.
Speaker 3 (19:44):
I said, look, you guys have a great product, but
you would never get on a store shelf if you
don't improve your packaging. Your customer service is great, your
product is great, but your packaging needs to be upgraded.
That wasn't a problem with the pancake company. That packaging
(20:07):
was fantastic, the customer service was great, but she had
improved on her options, which she did because now she
has a three and one pancake, mixed biscuits, waffles and pancakes,
chest syrups. Now they got sixteen flavors of popcorn, from
(20:28):
crab legs to Dirk Chicken, to baked banana pudding, the
key Line pie, chocolate chip, every red velvet, peppermint, all
these different flavors, but the packaging was not up to standards.
So we sat down and we upgraded their standards. And
(20:52):
guess what they sat down said with Sean, we need
to get prepared for twenty twenty four. So they start
setting up companies with co packers who can mass produce
their products because they have a store.
Speaker 1 (21:08):
Over in Conyers.
Speaker 3 (21:10):
That's sting fantastic, But if you're gonna go big time,
don't let big time sneak up on you. Prepare for
big time. So now they have potential co packers who
can handle their new packaging and also handle their products
which come in these little mini buckets, these little mini
buckets and popcorn many buckets and popcorn. That's the pancut person.
(21:36):
That's the popcorn company. Now them step out a little different.
The computer store, the customer service of this computer store.
Speaker 1 (21:47):
Complete retail.
Speaker 3 (21:48):
Computer store is a franchise sales and service sorts of
all supports, all Apple products. His name is Thomas Barnes.
His customer service is fantastic from a standpoint of presenting
the product to you, because that's the bottom line. And
(22:10):
I asked him this question. I said, are you an
Apple guy? He said, nope, PC So he's mastering a
product that he doesn't even use, but he's providing customer
service for a product that he understands has value. And
(22:31):
when you come in store, you have excellent customer service.
So what's the bottom line that I'm giving you off
three of these things. Popcorn excellent customer service, pan cut
company excellent customer service. The computer store excellent customer service.
(22:52):
If you have a product, the bottom line is if
you say you open at eight o'clock, you can't open
it eight o five. You got to be ready when
your customers expect you to be there. You got to
be available to them. And that's the bottom line of
success and failure, success and failure, and we walk through
(23:14):
these whole things. A couple of things I want to
tell you guys.
Speaker 1 (23:19):
It's this.
Speaker 3 (23:21):
You want to start a business, You want to market
your brand successfully. You want to increase your work. You
want to have a lead. You have to build a
winning mindset for success. Create words to outperform the competition
all your co workers. Market your brand to stand out
above the crowd by excellent packaging. Developing steps to become
(23:44):
a responsible entrepreneur or employee. It's not about the millennials.
I go back to my four letters. It's called plan,
piece for prepare, ail, us for learn, as for adjust,
and it's for navigate. That's the last of my three
part series of value proposition. You know, this is a
(24:07):
series that I felt it was time for me to
deliver because my wife educated me on what my value
proposition was, and when she confronted me about my value proposition,
I couldn't tell her, so I had to do my homework,
and by doing my homework, I cannot tell you. A
value proposition differentiates you, makes your talent product accompany and unique,
(24:31):
and shows why you are the best candidate for a
raise or promotion at your job. More importantly, why they
should be buying your product.
Speaker 2 (24:39):
This has been another edition of Money Making Conversation Masterclass
hosted by me Rashaun McDonald. Thank you to our guests
on the show today and thank you our listening to
audience now. If you want to listen to any episode
I want to be a guest on the show, visit
Moneymakingconversations dot com. Our social media handle is money Making Conversation.
Join us next week over to always leave with your gifts,
(25:02):
keep winning mm hmmmm
Speaker 4 (25:08):
Hm hm
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