September 9, 2025 • 32 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams.
🎯 Purpose of the Interview
To explore Charisse Williams’ journey from law and nonprofit leadership to becoming a certified leadership and wellbeing coach. The interview highlights her work with women of color through her brand Everyday Yellow Sanctuary, her book The Joy of Thriving While Black, and her mission to help others reclaim joy, clarity, and purpose.
🧠 Interview Summary 1. Background & Career Path
- Charisse is a lawyer by training who transitioned into nonprofit leadership.
- Her coaching journey began after a donor offered to pay for her to receive coaching, which transformed her life.
- She now helps women of color overcome burnout and reconnect with their purpose.
Quote: “That coach was transformative for me… it planted the seed that maybe I would like to be the guide I wish I had.”
2. Everyday Yellow Sanctuary
- A community for trailblazing women of color to find joy and support.
- Inspired by her color-coded calendar where yellow represents joy and fun.
- Trademarked the brand after a branding expert recognized its potential.
Quote: “Every day there has to be yellow… even a moment of joy in every single day.”
3. Coaching Philosophy
- Coaching is a partnership to help clients achieve specific goals.
- Focuses on asking the right questions to help clients unlock their own answers.
- Emphasizes clarity, confidence, and joy as outcomes.
Quote: “Where are you now? Where do you want to be? What’s getting in the way?”
4. Mental Health & Social Justice
- 2020 was a turning point for Black mental health awareness.
- Her book was inspired by the trauma of witnessing police violence and the need for joy as resistance.
Quote: “I was literally having nightmares about encounters with the police… I saw the hashtag Black Joy… and I got a download: write a book called Thriving While Black.”
5. Age & Fear
- Charisse started her business at age 48 and encourages others not to let age be a barrier.
- Most of her clients are in their 40s and 50s, seeking transformation and fulfillment.
Quote: “It is not too late and you are not too old.”
6. Burnout & Overperformance
- Burnout is common among women of color due to societal pressure to overperform.
- Differentiates high performance (healthy ambition) from overperformance (driven by unworthiness).
Quote: “Overperformance is trying to outrun unworthiness… we need to do some unlearning.”
7. Dream in Color Visioning Framework
- A tool to help clients articulate what a meaningful life looks like across multiple dimensions: career, relationships, joy, spirituality, etc.
- Encourages intentional planning and action toward that vision.
Quote: “Pain pushes until the vision pulls.”
8. Community & Accountability
- The sanctuary offers weekly check-ins, goal setting, and accountability.
- Research shows that writing and speaking goals increases success rates dramatically.
Quote: “If you have a vision, a plan, and accountability, your success can go up by 95%.”
✅ Key Takeaways
- Coaching is transformative and helps unlock clarity and purpose.
- Joy is essential and should be intentionally cultivated daily.
- Mental health matters, especially for communities of color.
- Age is not a limitation—transformation can happen at any stage.
- Burnout is real, and overperformance is often rooted in deeper issues.
- Community support and accountability are powerful tools for growth.
- Intentional living through frameworks like Dream in Color can lead to lasting change.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi.
Speaker 2 (00:00):
I'm Rashan MacDonald hosts the weekly Money Making Conversation Masterclass show.
The interviews and information that this show provides off for everyone.
It's time to stop reading other people's success stories and
start living your own. If you want to be a
guest on my show, Money Making Conversation Masterclass, please visit
our website, Moneymakingconversations dot com and click to be a
(00:20):
guest button. If you're a small business owner, entrepreneur, motivational speaker,
influencer or nonprofit I want you on my show.
Speaker 1 (00:28):
Now, let's get this show started.
Speaker 2 (00:30):
My guest is a certified leadership and wellbeing coach, author
and founder of The Everyday Yellow Sanctuary, a vibrant community
dedicated to helping trailblazing women of color reclaim their joy,
embrace themselves, and make time for what matters most. Her
coaching creates work life harmony, enables you to reconnect to
(00:53):
your purpose and leave with your greater clarity, confidence and joy.
Please work with the Money Making Conversation Master Charise M.
Speaker 1 (01:01):
Williams. How you doing, Cherise?
Speaker 3 (01:03):
I am doing great and so honored to be here.
Thank you for having.
Speaker 2 (01:06):
Me well, Mss Williams, you were hanging on every word
I was saying. You was making sure I got all
the right adjective, the descriptions, you.
Speaker 1 (01:15):
Making sure you ain't got that right. Okay, Okay, he
got that right.
Speaker 2 (01:18):
Because it's a sense a purpose that you have when
you say leave with greater clarity, confidence, enjoy.
Speaker 1 (01:24):
Talk to me about this, Cheres. Yeah.
Speaker 4 (01:28):
So, over the past several years, I have coached and
trained hundreds of leaders, mostly women, and they are accomplished,
they are working hard, they are doing great things in
the world, and most of them express burnout and overwhelm
(01:48):
and they know what they don't want, but they are
not sure what they do want. So I help them
get clear on what they want their life to look
and feel like and take actions every.
Speaker 3 (01:59):
Day to make those visions of reality.
Speaker 2 (02:02):
So let's give some background on you to be in
this leadership role, in this motivational role, this uplifting role.
Speaker 1 (02:09):
How did it all start for you?
Speaker 3 (02:11):
Yeah?
Speaker 4 (02:12):
So, I'm a lawyer by training and spent my career
since graduating from law school working in the nonprofit sector.
Speaker 3 (02:20):
So I've done work in philanthropy and at.
Speaker 4 (02:24):
Social justice institutions, working on education, equity.
Speaker 3 (02:29):
And juvenile and criminal justice. Reform.
Speaker 4 (02:32):
When I got my first nonprofit executive director role in
two thousand and seven.
Speaker 3 (02:38):
I was hobbling along.
Speaker 4 (02:39):
You know, you get into these roles because you're passionate
about the mission, but there's often a big learning curve
in terms of learning how to manage.
Speaker 3 (02:47):
The budget and the board and leadership.
Speaker 4 (02:51):
And it wasn't until I was in my second nonprofit
leadership role that one of my donors said, ma'am, you
need a.
Speaker 1 (02:58):
Coach, and we're going to pay for it, okay.
Speaker 4 (03:01):
And that coach was transformative for me, and it planned
to seed that maybe I would like to use the
next stage of my career to be the guide that
I wish I had when I started off in that
C suite nonprofit leadership.
Speaker 2 (03:16):
Now you say your organization every day, Yellow Sanctuary.
Speaker 1 (03:21):
Explain that name to me.
Speaker 3 (03:22):
Yes. So when I'm coaching people to create and live.
Speaker 4 (03:27):
The lives of their dreams, I show my calendar and
how I color coded. So a few years ago, I
was leading my workshop present how to plan and show
up for what matters most, and I showed my calendar
and I said, the color coding allows me to see
how I'm spending my time and energy across these different areas.
(03:48):
Purple is from my health, green is when I'm making money,
and the color yellow is what I'm doing fun and
social things and joyful things. Right. And I said to
the group, every day there has to be yellow. And
there was a branding person in the workshop and she said,
that is a brand. So I branded every Day Yellow.
I file the trademark because we got to get that ip.
(04:11):
It means that it's possible to find a moment, even
a moment of joy in every single day.
Speaker 2 (04:18):
Wow, I'm speaking of Cheries M Williams. He's based in Atlanta, Georgia.
Your services are available nationwide.
Speaker 1 (04:24):
Correct, that is correct? Okay.
Speaker 2 (04:26):
She's a certified leadership and well being coach, author and
founder of as we just mentioned, every Day Yellow Sanctuary,
which is a vibrant community dedicated to helping trailblazing women
of color. Now, I stop a color because we're in
a time period now where color is trying to be
removed from the everyday conversation. I know every time I
(04:49):
walk in room, I am going to be a black man.
So I don't know how you can say that people
will not judge you based on the color of your
skin when you say that women of color. Why are
you saying women of a color? And why is that
important to talk about that in this conversation.
Speaker 3 (05:05):
Yeah, thank you for that important question.
Speaker 4 (05:08):
So I will start by saying, when I started my business,
I did not identify a gender or.
Speaker 3 (05:15):
A background that I would serve.
Speaker 4 (05:18):
Who mostly came to me for the one on one
coaching was women, mostly women of color. I do have
men hire me for organizational stuff, team building retreats, et cetera.
So I decided to go where the energy was to
serve the client who was coming to me organically. The
(05:39):
second part is I started this everyday Yellow Sanctuary just
a few months ago after doing this one on one
coaching work okay, and I realized something really powerful happens
when women come together as a group to learn.
Speaker 3 (05:54):
And grow and heal. And honestly, you know, you can
see it everywhere where you look.
Speaker 4 (05:59):
In the new on social media, women of color are exhausted,
feeling disappointed, feeling worn out, overworked, underpaid, and looking for
a safe space to have those conversations free of some
of the scrutiny and microaggressions that can often take place
in the workplace. And I call my woman trailblazing because
(06:21):
she's often the first or the only to have certain
roles and there's tons of pressure.
Speaker 3 (06:27):
She needs a safe space she reachs.
Speaker 2 (06:30):
I've been doing this shows in twenty seventeen, so I
probably interviewed over a thousand people. I can guarantee you
that probably more than that because I've repeated some of
the people I've interviewed it, which is a good thing,
and I hope you one of my repeats, Miss Williams. Yes,
But coaching, that's a word, you know, like branding and
like mentorship. These words have become really really hot button words.
(06:52):
There are a lot of coaches out there, but still
many people don't understand the feeld.
Speaker 1 (06:57):
What exactly does a coach do?
Speaker 4 (06:59):
Yeah, lots of coaches out there these days. I took
the route to become a certified coach because I wanted
to understand the discipline, the practice, and the ethics around it.
So I define coaching as a partnership between a coach
and client to help a client achieve specific goals. Coaching
(07:22):
happens through a series of questions, and the overarching question
framework is where are you now?
Speaker 3 (07:29):
Where do you want to be?
Speaker 4 (07:30):
What's getting in the way, and my job is to
ask clients the right questions so they can figure out
how to take the actions they want to take to
get from where they are to where they want to be.
My brand of coaching is about drawing wisdom out of
a client, So I'm not here to tell them what
to do and how to be. It's to help them
(07:51):
unlock their own answers and then take consistent action towards
the outcomes they want.
Speaker 2 (07:57):
What that bean said, how does it help others creates
success on their own terms? Like you said, somebody told
you you needed a coach, and so how does someone
walking through life understand nobody's pointing them out, Hey, you
need a coach.
Speaker 1 (08:15):
How do they get there?
Speaker 2 (08:16):
In other words, to make that shift, they need to
contact Cheris and Williams and be involved in your sanctuary.
Speaker 3 (08:24):
Yeah, it's such a great question.
Speaker 4 (08:25):
The field of coaching, this kind of leadership coaching, talking
to people help them achieve their goals, is really new.
Speaker 3 (08:32):
It's only a forty year old field.
Speaker 4 (08:35):
Most of the people that I have coached, the one
on one I was their first coach. So in terms
of joining my community, the everyday Yellow Sanctuary, it's for
the woman who's saying, I have achieved a certain level
of success in my life. I've gotten the titles and
(08:55):
the income and the promotions, but I want something more.
Speaker 3 (09:01):
I want more joy, more ease, more rest.
Speaker 4 (09:04):
And so she's going to start googling right coaching, transformation, communities,
leadership development, and if I've done my SEO right, she's
going to find you know, she's going to put in
women of color. Probably she may put in Atlanta, and
she's going to discover that there's a community of women
(09:24):
waiting to embrace her to help her unlock that next
level of personal success and fulfillment that she so desires.
Speaker 2 (09:33):
Now let's go back in the conversation. I've heard she
reached you lawyer legally qualified to be a lawyer, and
then you got an entrepreneurship than nonprofit And what is
driving you personally because the fact that there's a corporate space,
then it's a nonprofit space. Now you I have to
(09:53):
see you're an entrepreneur now, which means you work on
your own terms and then you're motivated to get up
on your own pace. So when you get up, what
is your motivation and how that ties into what you're
doing for your client.
Speaker 4 (10:09):
I love this question so much For Sean, I've been
running this business since twenty twenty, and sometimes I'm still
surprised that I wake up every morning on my own,
self directed and do.
Speaker 3 (10:21):
All this work.
Speaker 4 (10:23):
I am motivated by the transformation that I help women
have every client I work with when they say, oh
my gosh, I have so much more freedom now I
am taking those vacations. Do you know that only fifty
one percent of Americans take all of their PTO their
paid time off. I never left ten seconds on the
(10:45):
table when someone else is paying for my PTO. So
when I see a woman go from gosh, I should
take more vacations to charies. I just got back from
the Bahamas for a week and I did all the
things and I feel refreshed and I feel renewed, and
thank you for showing me that it's possible. Thank you
for giving me that permission. And I leave them knowing
(11:06):
that they never need my permission again. They can do
it for themselves. That's what drives me every single day
that I wake up.
Speaker 2 (11:13):
Okay, self, dilcible, be focused for learn your own path
to happiness. I see where you're going with this sanctuary now, online.
You mentioned a key year twenty twenty, and I consider
that a coming out party for the black community to
admit that we have mental and social issues that need
(11:36):
to be alive with somebody in some form of therapy.
Speaker 1 (11:40):
Talk about that.
Speaker 2 (11:42):
I want to say coming out party because we should
have acknowledged this need way before that, because as people
of color, we are constantly under stressed. We're constantly being challenged,
you know, just in just in everyday life and not
only just at your job, will you shop? Will you
driving your car? Going through life? And now people look
(12:02):
at you that emission allows you to have a business,
But what is the bigger factor in that admission when
you talk about mental health? That's what we're talking about
right now, and building your brand, which is the everyday
Yellow Sanctuary.
Speaker 4 (12:20):
Yeah, twenty twenty was a really huge year that shifted
the conversation about black mental health and wellness. Obviously, we
have had historical and generational traumas. I think there was
something about and this is what inspired my book, The
Joy of Thriving While Black, There was something about the
(12:42):
murder of Rayshard Brooks right up the street from me,
Ahmad Aubrey, George Floyd Breonna Taylor, one after another after another,
and then social media capturing it their stories, those images,
those their final words, and then have to go to
work every day with that stress and trauma and fear
(13:03):
and having to navigate the workplace. I think it got
us to a place where more and more people were
willing to say I need help, I need help, and
that help can look like their be a coach, a
recovery program. And at the same time there's a conversation
(13:23):
around grinding and hustling and you're not happy just because
of achievements. Right, my clients have achieved a lot, but
they want more, And I think we're finding our way
into spaces that can provide that safety and support that
we've been longing for. And the last thing I'll say
is it is not weak to ask for help and support.
(13:47):
And I think we're finally getting that message through to
the culture in lots of different ways.
Speaker 2 (13:53):
So when I say this, and my question to you
sharise creating a space, the importance of it and what
makes it makes it unique.
Speaker 4 (14:03):
No, when we come together in community, we immediately feel
less alone. Right, A lot of times we have things
on our minds and our hearts, and when we keep
them in it can feel lonely and isolating, and there's
and sometimes we can feel ashamed. And there's a great
(14:24):
saying that shame cannot exist in the sunlight. So coming
into the everyday Yellow Sanctuary is like shining sunlight onto
maybe the hardest things you're going through, and suddenly you
feel seen, heard, supported. And then there's an accountability piece.
We set our intentions for the next week, what are
(14:44):
you going to do?
Speaker 3 (14:45):
What are you committing to?
Speaker 4 (14:46):
And then when we show up the following week, what
did you do, how did it go?
Speaker 3 (14:51):
What were your successes?
Speaker 4 (14:53):
There is some great research that shows that when you
write something down that you intend to do, you are
forty two or set more likely to do it.
Speaker 3 (15:01):
When you say it out loud, fifty percent more likely.
Speaker 4 (15:05):
Guess what if you have If you have a vision
and you have a plan, and then you have accountability,
your success can go up by ninety five percent.
Speaker 3 (15:16):
That is the magic of the Everyday Yellow Sanctuary.
Speaker 2 (15:19):
Stay with us More money Making Conversation mastic Lass coming
up next. Welcome back to Money Making Conversation mastic Lass
with me Rashaun McDonald. We know really interesting when I'm
doing my research on you and trying to make sure
I'm on point when I ask the right questions. Age
(15:41):
came into play, and the age is something that I
really bring up on my shows because age people use
it as an excuse to accomplish their dreams. They use
it as a stop a stop sign for opportunity. Let's
talk about age, and then the next step I that's
going to be talk about fear. Let's talk about how
(16:02):
you deal with age and how you get people to
push past that, even though if they might be forty
and they might be fifty, might be sixty seven. I
always tell people age doesn't matter if you have a
proper plan and you have the communication and the aspiration
to achieve it.
Speaker 1 (16:17):
Talk to about age and how you deal with it
with your clients.
Speaker 4 (16:22):
Yeah, this is all coming to really sharp focus for
me recently because when I was setting about to create
the Sanctuary.
Speaker 3 (16:30):
I did a bunch of interviews.
Speaker 4 (16:31):
So I interviewed twenty five women to ask them a
bunch of questions, and an interesting thing happened. They would say,
I've got all this work. I'm a caregiver. They're working
me too hard to have this stress. And then a
few of them said, and then you turn fifty and
there's all this other stuff.
Speaker 3 (16:50):
So I started saying, say more about that, Rashan. I'll
be fifty four.
Speaker 4 (16:55):
On my birthday in just about a month. And I
realized there's a convergence of you've got certain responsibilities. If
you're fortunate enough to have living parents, then you've got
elder care responsibilities. And we're also living longer and longer.
(17:15):
So if I live to be ninety five, I have
forty more years to do things and make an impact
in this world. So I started this business at forty eight,
and was I a little bit afraid. Yes, was I
kind of like, why did I wait so long to
do this? But I feel really self actualized now. I
(17:37):
couldn't have started this business earlier. I had to do
all the things before in order to be able to
hold this space for women. Most of the women who
come to me are in their mid to upper forties
or fifties.
Speaker 3 (17:49):
I am at the.
Speaker 4 (17:50):
Right place at the right time for all of us,
and my message is it is not too late, and
you are not too old.
Speaker 1 (17:57):
Okay, cool, that was about you, Sari.
Speaker 2 (18:00):
Now I want to talk about because you've talked about
Rushan six years ago and I wasn't ready, but now
I'm ready. I'm talking about that person who's listening to
this show. Might not be to be happy with the
man they with, not about be happy with the kids
they brought into this world. Might not be happy with
the house they knock on that door and they go
in every night. Definitely might not be happy with that job.
(18:23):
How do they cycle out of that course? And I'm
not gonna just say everything's bad. Let's just start with
the job. How do they make that decision this is
not the right job for me? And how do I
overcome the fear of change?
Speaker 1 (18:38):
Yeah?
Speaker 3 (18:40):
So I'm going to start with something that is simple
and accessible to everyone.
Speaker 4 (18:45):
You don't have to buy my book, you don't have
to join my community. Literally, it's about asking yourself the question.
Speaker 3 (18:53):
I'm a huge fan of journaling.
Speaker 4 (18:57):
Ask yourself the question with regard to any of the
those things you named, relationship, the job. Write down what
is working? Write it down so you can see it.
What is not working? Write that down.
Speaker 3 (19:10):
Now, this is where a lot of people get stuck.
Speaker 1 (19:12):
With Sean.
Speaker 3 (19:13):
We can articulate what we don't want and what we
don't like.
Speaker 4 (19:17):
Then ask yourself what would good look like, what would
I be doing, how would I be feeling? What would
the dynamic at work look like if it was good?
Get that vision on paper and then ask yourself, are
there things that I can do to make this job
that job? Feedback to my boss, hire someone new, fire somebody,
(19:41):
whatever it is. Try all those things, and then if
it's not possible, then you start looking for the thing
that's aligned.
Speaker 3 (19:49):
But it starts with the clarity.
Speaker 4 (19:51):
If it's just in your head and you're complaining and
not feeling good, you don't know what.
Speaker 3 (19:55):
Action to take.
Speaker 4 (19:56):
But if you get it on paper what's not working
and what you want, then little by little you can
start taking steps to get to where you want to go.
Speaker 2 (20:04):
Now, how do we join your online community?
Speaker 4 (20:08):
Go to www dot Scheriseandwilliams dot com slash community learn
all about it, fill out an application, we'll review it,
and we'll be excited to welcome you in.
Speaker 2 (20:20):
Now that application, I have a be a guest form
where I ask people for their headchat, their sharp description,
ten question, their social media. Now, not wanting to scare
people away, what is that application that you're asking them
to fill out?
Speaker 1 (20:38):
When they go to serism Williams dot Com.
Speaker 4 (20:42):
I'm so glad you asked, because we want to curate
something that is very intentional. So the first thing that
we're showing is our group agreements before you.
Speaker 3 (20:50):
Even get to the application. Okay, what kind of behavior.
Speaker 4 (20:53):
Is okay and not okay in the group to make
it a safe, warm, welcoming space. And it is a
simple opp location. What drew you to us, how did
you hear about us? What do you want to get
out of it? What do you want to contribute? And
then we capture some demographic information because we want to
know who we're serving and who's being drawn to us,
(21:15):
so we can really curate and experience specifically for that group.
Speaker 2 (21:19):
Okay, now let's talk about that book. How do we
get that book and why did you write the book?
Speaker 4 (21:26):
Technically, yeah, you can find the joy of thriving while
black every place that books are sold. My favorite is
bookshop because it supports independent booksellers. I was literally I
started writing that book in June of twenty twenty. We
already know what was happening in June of twenty twenty.
(21:46):
I was literally having nightmares about encounters with the police.
Speaker 3 (21:52):
That's how much things that was weighing on my psyche.
Speaker 4 (21:57):
I was on Instagram and I saw the hashtag black joy,
and then I saw black joy is resistance and black
joy is revolutionary, and I went down that rabbit hole.
I was already thinking about writing a book, and I
literally got a download.
Speaker 3 (22:13):
We're getting all this negative news, all this violence, all
this hate. What do we need right now?
Speaker 4 (22:18):
And it came to me write a book called Thriving
while Black. Turns out someone else had that title, so
I chose the Joy of Thriving while Black, and it
is all about the things that help us thrive. And
the last chapter is about how you can coach yourself,
which is exactly what I was describing, how you can
coach yourself toward a state of thriving.
Speaker 2 (22:41):
Her brand, I'm talking to Scheres and Williams her brand
every day. Yellow senters around joy, ease and intentional living.
What inspired some concept and has resonated with your audience
is a question I'm asking you. Is this inspiration of
the color yellow? You said, ra sean color. You know
joy happening. Green means money to you. So somebody was
(23:03):
in the room, there was a brand marketing person. They
go bingo, yellow is the brand term you should use.
You did what you're supposed to do. You trademarked it.
You have controller at IP. You're on the show to
promote what you're doing. When you say, do you change
lives or you motivate people to make change?
Speaker 4 (23:26):
I love that framing. I want to say I motivate people.
People change their own lives. But given the right conditions,
Think about a plant that grows, the nurturing soil and
water and sunlight. I provide all those things for my community,
and people grow and change and transform based on those
(23:49):
nurturing conditions.
Speaker 2 (23:52):
Burnout, burnout, burnout. I'm confessed on this show that I've
burnt out. I've confessed on the show that I need
them understand what a vaction day was. I will tell
you not as a badge of honor, but I worked
two straight years and didn't take a day off because
I was fearful of taking that day off. So burnout
(24:13):
is a real thing, especially when technology it's available to you.
You can't run. When I was growing up, you leave
the house, the phone was at the house. Then it
was just a text. You you can ignore the texts
now phone, that phone rings. It basically has to be
(24:34):
responded to in some form burnout. What do you think
is the leading cause of burnout? Is a technology? Is
the lifestyle we lead? What in your world, of your
online community is selling that point of burnout to you.
Speaker 4 (24:52):
I want to come back to my target audience what
you asked me about, and I'm going to focus on
people of color and women of color.
Speaker 3 (25:01):
Okay, technology is a factor.
Speaker 4 (25:03):
Our work culture is a factor, and we are told
by people who care about us and want us to
be successful, you have to be twice as good.
Speaker 3 (25:13):
You have to work twice as hard. You have to
show up early and you have to stay late.
Speaker 4 (25:19):
Many of us did that to achieve great things, and
we have mistaken high performance, which means I want to
show up and do a good job with over performance.
Over performance is I am trying to outrun unworthiness. I
(25:39):
can never be good enough, so I'm going to work
and work and work. And that is really the crux
of the problem. Again, good intentions to make us hard workers,
but we're now seeing that there are some other possibilities
that we need to do some unlearning.
Speaker 2 (25:58):
You know, I've heard just a lot growing up as
a black person, a person of color, you gotta work
twice as hard.
Speaker 1 (26:04):
You gotta be on time, you gotta work get it,
you know.
Speaker 2 (26:07):
And I take I challenge that because in life is
about competition. I think it doesn't matter Michael George's black
or white, or Cobra brownt with black and white. They
work twice as hard because they wanted to be great.
It wasn't based on the color of their skin. It's
based on the matter of effort they want to be
to be successful. There are a lot of people who
(26:29):
match their jeans, match their leaping ability, maybe match their shooting,
but they did they match their effort. And so when
we come into the general workplace, we tend to I'm
not saying color doesn't play an issue, because I know
it does, but I'm just saying we need to shift
that dynamic and say that is how you compete. If
(26:49):
you want to be in front of the line or
near the top of the line, you're going to have
to show up early, You're going to have to work late,
You're going to have to work twice as hard as
your competition, because guess what, you're trying to beat your competition,
whether it's black or white. And so when I look
at that question and it's not saying I'm directing to you.
(27:10):
I'm just, for the first time really hearing it, and
I'm going usha your whole that's been your whole life,
working twice as hard. And it had nothing to do
with my color. It had the fact that I wanted
to beat that dude. I wanted to be the best
I could be. I wanted to make the best presentation.
I get up every day at four thirty am. Nobody's
(27:31):
making me get up. I'm not getting up at four
thirty am Monday through Friday because of the color of
my skin. I'm getting up because I'm trying to win,
and this is my plan of winning. When I say that,
it does it ring any bail to you? Gonna rashan.
Speaker 1 (27:45):
I'm a push back on you, you know, on you there,
but I feel you.
Speaker 3 (27:53):
I think there's a fine line.
Speaker 4 (27:55):
I mean, that's what I was trying to indicate with
the difference between.
Speaker 3 (28:00):
Performance and over performance.
Speaker 4 (28:02):
Over performance is driven by this sense that it will
never be enough. I talk about burnout to lots of
different audiences. I was doing a talk on it to
a law firm and people were like, if I take
that day off, I'm gonna miss I'm not gonna get
that good assignment.
Speaker 3 (28:22):
But the other side is if you never take a
day off and you're burnt out, you're not gonna get
the good assignment.
Speaker 4 (28:29):
And if you do, you may not do well at
it because you're so exhausted.
Speaker 3 (28:34):
So everyone has to figure it out for themselves.
Speaker 4 (28:37):
What is good enough to be competitive, which is important
to some people, but what is too much that then
you're sick and unwell and having autoimmune issues and insomnia.
Speaker 3 (28:51):
And all the other things that can come with burnout.
Speaker 1 (28:55):
Did you really push back at me? I don't think.
I think you kind of like slid by me. I
don't think you've read it.
Speaker 2 (29:01):
I I'm just gonna let you know that wasn't a
hard pushback.
Speaker 1 (29:06):
I didn't even I didn't even like move. I kind
of like, okay, you could have breathed by me.
Speaker 2 (29:11):
But we're on the same page because the bottom line
is that hard work does lead to some traumatic issues
if you don't know how to balance it. And that's
what this conversation is sometimes. But what I also want
to tell my listeners and also anybody who I interview,
is I try to have an honest conversation about my perception.
So if it differs from yours, it's not a conflict.
(29:31):
We're having a conversation.
Speaker 3 (29:34):
And I have one more thing.
Speaker 1 (29:35):
Okay, cool, I'm with you. I'm with you.
Speaker 4 (29:37):
Some folks, even when they're having a good time on vacation,
resting and with their loved ones, feel guilty about it.
Speaker 3 (29:47):
This is what we're talking about.
Speaker 4 (29:49):
Being wherever you are, doing your best and being able
to enjoy your life and your time and feel like
a worthy human being when you're not working.
Speaker 3 (30:00):
Really, really, really hard. And that's a well rounded, meaningful life.
People don't.
Speaker 4 (30:07):
People aren't on their deathbed saying I wish I had
worked more hours every day.
Speaker 1 (30:13):
Wow, I know it is not me. I work enough hours.
Speaker 2 (30:17):
Charis ain't closing, And I want to talk about your
dreaming color vision and framework and give me some detail
on that. We've talked about your book, we talked about
your online community. So let's give a give me a
good chance of what dreaming color visioning framework is.
Speaker 4 (30:33):
Yeah, so that goes back to something I touched on before.
Most folks have an easier time articulating what is wrong
in their lives or complaining, and we can get stuck there.
Speaker 3 (30:47):
That doesn't move us forward.
Speaker 4 (30:49):
Doctor Michael Beckwith has this beautiful quote that I love,
and it says pain pushes until the vision pulls.
Speaker 3 (30:59):
So we want to get clear on what does a.
Speaker 4 (31:02):
Rich and meaningful life look like in every area that
relates to well being. So is it career yes, is
it money yes, but also relationships, self care, fun, joy, spirituality,
our physical environment. So the dream and Color framework gets
people to articulate what a good life looks like in
(31:25):
all of those categories. Weave it together into a vision statement,
and then the work from then on out is to
plan your days, your hours, your weeks, your months so
that you are taking intentional action toward making your vision
a reality.
Speaker 1 (31:43):
Her reality is every day yellow.
Speaker 2 (31:46):
It's the same to worry for women of color to
get the reclaim there, their joy, their hope, their life framework.
But more importantly, she has an online community that's growing
series and way if you want to find out about
it and submit your information be part of this.
Speaker 1 (32:05):
Thriving or use the word thriving community.
Speaker 2 (32:09):
But more importantly, thank you for coming on Money Making
Conversations Masterclass.
Speaker 3 (32:13):
Thank you so much for having me.
Speaker 2 (32:14):
This has been Money Making Conversations Masterclass with me Rashaun McDonald.
Speaker 1 (32:19):
Thanks to our guests and our audience.
Speaker 2 (32:21):
Visit Moneymakingconversations dot com to listen or register to be
a guest on my show.
Speaker 1 (32:27):
Keep leading with your gifts, keep winning,
Hi.
Speaker 2 (00:00):
I'm Rashan MacDonald hosts the weekly Money Making Conversation Masterclass show.
The interviews and information that this show provides off for everyone.
It's time to stop reading other people's success stories and
start living your own. If you want to be a
guest on my show, Money Making Conversation Masterclass, please visit
our website, Moneymakingconversations dot com and click to be a
(00:20):
guest button. If you're a small business owner, entrepreneur, motivational speaker,
influencer or nonprofit I want you on my show.
Speaker 1 (00:28):
Now, let's get this show started.
Speaker 2 (00:30):
My guest is a certified leadership and wellbeing coach, author
and founder of The Everyday Yellow Sanctuary, a vibrant community
dedicated to helping trailblazing women of color reclaim their joy,
embrace themselves, and make time for what matters most. Her
coaching creates work life harmony, enables you to reconnect to
(00:53):
your purpose and leave with your greater clarity, confidence and joy.
Please work with the Money Making Conversation Master Charise M.
Speaker 1 (01:01):
Williams. How you doing, Cherise?
Speaker 3 (01:03):
I am doing great and so honored to be here.
Thank you for having.
Speaker 2 (01:06):
Me well, Mss Williams, you were hanging on every word
I was saying. You was making sure I got all
the right adjective, the descriptions, you.
Speaker 1 (01:15):
Making sure you ain't got that right. Okay, Okay, he
got that right.
Speaker 2 (01:18):
Because it's a sense a purpose that you have when
you say leave with greater clarity, confidence, enjoy.
Speaker 1 (01:24):
Talk to me about this, Cheres. Yeah.
Speaker 4 (01:28):
So, over the past several years, I have coached and
trained hundreds of leaders, mostly women, and they are accomplished,
they are working hard, they are doing great things in
the world, and most of them express burnout and overwhelm
(01:48):
and they know what they don't want, but they are
not sure what they do want. So I help them
get clear on what they want their life to look
and feel like and take actions every.
Speaker 3 (01:59):
Day to make those visions of reality.
Speaker 2 (02:02):
So let's give some background on you to be in
this leadership role, in this motivational role, this uplifting role.
Speaker 1 (02:09):
How did it all start for you?
Speaker 3 (02:11):
Yeah?
Speaker 4 (02:12):
So, I'm a lawyer by training and spent my career
since graduating from law school working in the nonprofit sector.
Speaker 3 (02:20):
So I've done work in philanthropy and at.
Speaker 4 (02:24):
Social justice institutions, working on education, equity.
Speaker 3 (02:29):
And juvenile and criminal justice. Reform.
Speaker 4 (02:32):
When I got my first nonprofit executive director role in
two thousand and seven.
Speaker 3 (02:38):
I was hobbling along.
Speaker 4 (02:39):
You know, you get into these roles because you're passionate
about the mission, but there's often a big learning curve
in terms of learning how to manage.
Speaker 3 (02:47):
The budget and the board and leadership.
Speaker 4 (02:51):
And it wasn't until I was in my second nonprofit
leadership role that one of my donors said, ma'am, you
need a.
Speaker 1 (02:58):
Coach, and we're going to pay for it, okay.
Speaker 4 (03:01):
And that coach was transformative for me, and it planned
to seed that maybe I would like to use the
next stage of my career to be the guide that
I wish I had when I started off in that
C suite nonprofit leadership.
Speaker 2 (03:16):
Now you say your organization every day, Yellow Sanctuary.
Speaker 1 (03:21):
Explain that name to me.
Speaker 3 (03:22):
Yes. So when I'm coaching people to create and live.
Speaker 4 (03:27):
The lives of their dreams, I show my calendar and
how I color coded. So a few years ago, I
was leading my workshop present how to plan and show
up for what matters most, and I showed my calendar
and I said, the color coding allows me to see
how I'm spending my time and energy across these different areas.
(03:48):
Purple is from my health, green is when I'm making money,
and the color yellow is what I'm doing fun and
social things and joyful things. Right. And I said to
the group, every day there has to be yellow. And
there was a branding person in the workshop and she said,
that is a brand. So I branded every Day Yellow.
I file the trademark because we got to get that ip.
(04:11):
It means that it's possible to find a moment, even
a moment of joy in every single day.
Speaker 2 (04:18):
Wow, I'm speaking of Cheries M Williams. He's based in Atlanta, Georgia.
Your services are available nationwide.
Speaker 1 (04:24):
Correct, that is correct? Okay.
Speaker 2 (04:26):
She's a certified leadership and well being coach, author and
founder of as we just mentioned, every Day Yellow Sanctuary,
which is a vibrant community dedicated to helping trailblazing women
of color. Now, I stop a color because we're in
a time period now where color is trying to be
removed from the everyday conversation. I know every time I
(04:49):
walk in room, I am going to be a black man.
So I don't know how you can say that people
will not judge you based on the color of your
skin when you say that women of color. Why are
you saying women of a color? And why is that
important to talk about that in this conversation.
Speaker 3 (05:05):
Yeah, thank you for that important question.
Speaker 4 (05:08):
So I will start by saying, when I started my business,
I did not identify a gender or.
Speaker 3 (05:15):
A background that I would serve.
Speaker 4 (05:18):
Who mostly came to me for the one on one
coaching was women, mostly women of color. I do have
men hire me for organizational stuff, team building retreats, et cetera.
So I decided to go where the energy was to
serve the client who was coming to me organically. The
(05:39):
second part is I started this everyday Yellow Sanctuary just
a few months ago after doing this one on one
coaching work okay, and I realized something really powerful happens
when women come together as a group to learn.
Speaker 3 (05:54):
And grow and heal. And honestly, you know, you can
see it everywhere where you look.
Speaker 4 (05:59):
In the new on social media, women of color are exhausted,
feeling disappointed, feeling worn out, overworked, underpaid, and looking for
a safe space to have those conversations free of some
of the scrutiny and microaggressions that can often take place
in the workplace. And I call my woman trailblazing because
(06:21):
she's often the first or the only to have certain
roles and there's tons of pressure.
Speaker 3 (06:27):
She needs a safe space she reachs.
Speaker 2 (06:30):
I've been doing this shows in twenty seventeen, so I
probably interviewed over a thousand people. I can guarantee you
that probably more than that because I've repeated some of
the people I've interviewed it, which is a good thing,
and I hope you one of my repeats, Miss Williams. Yes,
But coaching, that's a word, you know, like branding and
like mentorship. These words have become really really hot button words.
(06:52):
There are a lot of coaches out there, but still
many people don't understand the feeld.
Speaker 1 (06:57):
What exactly does a coach do?
Speaker 4 (06:59):
Yeah, lots of coaches out there these days. I took
the route to become a certified coach because I wanted
to understand the discipline, the practice, and the ethics around it.
So I define coaching as a partnership between a coach
and client to help a client achieve specific goals. Coaching
(07:22):
happens through a series of questions, and the overarching question
framework is where are you now?
Speaker 3 (07:29):
Where do you want to be?
Speaker 4 (07:30):
What's getting in the way, and my job is to
ask clients the right questions so they can figure out
how to take the actions they want to take to
get from where they are to where they want to be.
My brand of coaching is about drawing wisdom out of
a client, So I'm not here to tell them what
to do and how to be. It's to help them
(07:51):
unlock their own answers and then take consistent action towards
the outcomes they want.
Speaker 2 (07:57):
What that bean said, how does it help others creates
success on their own terms? Like you said, somebody told
you you needed a coach, and so how does someone
walking through life understand nobody's pointing them out, Hey, you
need a coach.
Speaker 1 (08:15):
How do they get there?
Speaker 2 (08:16):
In other words, to make that shift, they need to
contact Cheris and Williams and be involved in your sanctuary.
Speaker 3 (08:24):
Yeah, it's such a great question.
Speaker 4 (08:25):
The field of coaching, this kind of leadership coaching, talking
to people help them achieve their goals, is really new.
Speaker 3 (08:32):
It's only a forty year old field.
Speaker 4 (08:35):
Most of the people that I have coached, the one
on one I was their first coach. So in terms
of joining my community, the everyday Yellow Sanctuary, it's for
the woman who's saying, I have achieved a certain level
of success in my life. I've gotten the titles and
(08:55):
the income and the promotions, but I want something more.
Speaker 3 (09:01):
I want more joy, more ease, more rest.
Speaker 4 (09:04):
And so she's going to start googling right coaching, transformation, communities,
leadership development, and if I've done my SEO right, she's
going to find you know, she's going to put in
women of color. Probably she may put in Atlanta, and
she's going to discover that there's a community of women
(09:24):
waiting to embrace her to help her unlock that next
level of personal success and fulfillment that she so desires.
Speaker 2 (09:33):
Now let's go back in the conversation. I've heard she
reached you lawyer legally qualified to be a lawyer, and
then you got an entrepreneurship than nonprofit And what is
driving you personally because the fact that there's a corporate space,
then it's a nonprofit space. Now you I have to
(09:53):
see you're an entrepreneur now, which means you work on
your own terms and then you're motivated to get up
on your own pace. So when you get up, what
is your motivation and how that ties into what you're
doing for your client.
Speaker 4 (10:09):
I love this question so much For Sean, I've been
running this business since twenty twenty, and sometimes I'm still
surprised that I wake up every morning on my own,
self directed and do.
Speaker 3 (10:21):
All this work.
Speaker 4 (10:23):
I am motivated by the transformation that I help women
have every client I work with when they say, oh
my gosh, I have so much more freedom now I
am taking those vacations. Do you know that only fifty
one percent of Americans take all of their PTO their
paid time off. I never left ten seconds on the
(10:45):
table when someone else is paying for my PTO. So
when I see a woman go from gosh, I should
take more vacations to charies. I just got back from
the Bahamas for a week and I did all the
things and I feel refreshed and I feel renewed, and
thank you for showing me that it's possible. Thank you
for giving me that permission. And I leave them knowing
(11:06):
that they never need my permission again. They can do
it for themselves. That's what drives me every single day
that I wake up.
Speaker 2 (11:13):
Okay, self, dilcible, be focused for learn your own path
to happiness. I see where you're going with this sanctuary now, online.
You mentioned a key year twenty twenty, and I consider
that a coming out party for the black community to
admit that we have mental and social issues that need
(11:36):
to be alive with somebody in some form of therapy.
Speaker 1 (11:40):
Talk about that.
Speaker 2 (11:42):
I want to say coming out party because we should
have acknowledged this need way before that, because as people
of color, we are constantly under stressed. We're constantly being challenged,
you know, just in just in everyday life and not
only just at your job, will you shop? Will you
driving your car? Going through life? And now people look
(12:02):
at you that emission allows you to have a business,
But what is the bigger factor in that admission when
you talk about mental health? That's what we're talking about
right now, and building your brand, which is the everyday
Yellow Sanctuary.
Speaker 4 (12:20):
Yeah, twenty twenty was a really huge year that shifted
the conversation about black mental health and wellness. Obviously, we
have had historical and generational traumas. I think there was
something about and this is what inspired my book, The
Joy of Thriving While Black, There was something about the
(12:42):
murder of Rayshard Brooks right up the street from me,
Ahmad Aubrey, George Floyd Breonna Taylor, one after another after another,
and then social media capturing it their stories, those images,
those their final words, and then have to go to
work every day with that stress and trauma and fear
(13:03):
and having to navigate the workplace. I think it got
us to a place where more and more people were
willing to say I need help, I need help, and
that help can look like their be a coach, a
recovery program. And at the same time there's a conversation
(13:23):
around grinding and hustling and you're not happy just because
of achievements. Right, my clients have achieved a lot, but
they want more, And I think we're finding our way
into spaces that can provide that safety and support that
we've been longing for. And the last thing I'll say
is it is not weak to ask for help and support.
(13:47):
And I think we're finally getting that message through to
the culture in lots of different ways.
Speaker 2 (13:53):
So when I say this, and my question to you
sharise creating a space, the importance of it and what
makes it makes it unique.
Speaker 4 (14:03):
No, when we come together in community, we immediately feel
less alone. Right, A lot of times we have things
on our minds and our hearts, and when we keep
them in it can feel lonely and isolating, and there's
and sometimes we can feel ashamed. And there's a great
(14:24):
saying that shame cannot exist in the sunlight. So coming
into the everyday Yellow Sanctuary is like shining sunlight onto
maybe the hardest things you're going through, and suddenly you
feel seen, heard, supported. And then there's an accountability piece.
We set our intentions for the next week, what are
(14:44):
you going to do?
Speaker 3 (14:45):
What are you committing to?
Speaker 4 (14:46):
And then when we show up the following week, what
did you do, how did it go?
Speaker 3 (14:51):
What were your successes?
Speaker 4 (14:53):
There is some great research that shows that when you
write something down that you intend to do, you are
forty two or set more likely to do it.
Speaker 3 (15:01):
When you say it out loud, fifty percent more likely.
Speaker 4 (15:05):
Guess what if you have If you have a vision
and you have a plan, and then you have accountability,
your success can go up by ninety five percent.
Speaker 3 (15:16):
That is the magic of the Everyday Yellow Sanctuary.
Speaker 2 (15:19):
Stay with us More money Making Conversation mastic Lass coming
up next. Welcome back to Money Making Conversation mastic Lass
with me Rashaun McDonald. We know really interesting when I'm
doing my research on you and trying to make sure
I'm on point when I ask the right questions. Age
(15:41):
came into play, and the age is something that I
really bring up on my shows because age people use
it as an excuse to accomplish their dreams. They use
it as a stop a stop sign for opportunity. Let's
talk about age, and then the next step I that's
going to be talk about fear. Let's talk about how
(16:02):
you deal with age and how you get people to
push past that, even though if they might be forty
and they might be fifty, might be sixty seven. I
always tell people age doesn't matter if you have a
proper plan and you have the communication and the aspiration
to achieve it.
Speaker 1 (16:17):
Talk to about age and how you deal with it
with your clients.
Speaker 4 (16:22):
Yeah, this is all coming to really sharp focus for
me recently because when I was setting about to create
the Sanctuary.
Speaker 3 (16:30):
I did a bunch of interviews.
Speaker 4 (16:31):
So I interviewed twenty five women to ask them a
bunch of questions, and an interesting thing happened. They would say,
I've got all this work. I'm a caregiver. They're working
me too hard to have this stress. And then a
few of them said, and then you turn fifty and
there's all this other stuff.
Speaker 3 (16:50):
So I started saying, say more about that, Rashan. I'll
be fifty four.
Speaker 4 (16:55):
On my birthday in just about a month. And I
realized there's a convergence of you've got certain responsibilities. If
you're fortunate enough to have living parents, then you've got
elder care responsibilities. And we're also living longer and longer.
(17:15):
So if I live to be ninety five, I have
forty more years to do things and make an impact
in this world. So I started this business at forty eight,
and was I a little bit afraid. Yes, was I
kind of like, why did I wait so long to
do this? But I feel really self actualized now. I
(17:37):
couldn't have started this business earlier. I had to do
all the things before in order to be able to
hold this space for women. Most of the women who
come to me are in their mid to upper forties
or fifties.
Speaker 3 (17:49):
I am at the.
Speaker 4 (17:50):
Right place at the right time for all of us,
and my message is it is not too late, and
you are not too old.
Speaker 1 (17:57):
Okay, cool, that was about you, Sari.
Speaker 2 (18:00):
Now I want to talk about because you've talked about
Rushan six years ago and I wasn't ready, but now
I'm ready. I'm talking about that person who's listening to
this show. Might not be to be happy with the
man they with, not about be happy with the kids
they brought into this world. Might not be happy with
the house they knock on that door and they go
in every night. Definitely might not be happy with that job.
(18:23):
How do they cycle out of that course? And I'm
not gonna just say everything's bad. Let's just start with
the job. How do they make that decision this is
not the right job for me? And how do I
overcome the fear of change?
Speaker 1 (18:38):
Yeah?
Speaker 3 (18:40):
So I'm going to start with something that is simple
and accessible to everyone.
Speaker 4 (18:45):
You don't have to buy my book, you don't have
to join my community. Literally, it's about asking yourself the question.
Speaker 3 (18:53):
I'm a huge fan of journaling.
Speaker 4 (18:57):
Ask yourself the question with regard to any of the
those things you named, relationship, the job. Write down what
is working? Write it down so you can see it.
What is not working? Write that down.
Speaker 3 (19:10):
Now, this is where a lot of people get stuck.
Speaker 1 (19:12):
With Sean.
Speaker 3 (19:13):
We can articulate what we don't want and what we
don't like.
Speaker 4 (19:17):
Then ask yourself what would good look like, what would
I be doing, how would I be feeling? What would
the dynamic at work look like if it was good?
Get that vision on paper and then ask yourself, are
there things that I can do to make this job
that job? Feedback to my boss, hire someone new, fire somebody,
(19:41):
whatever it is. Try all those things, and then if
it's not possible, then you start looking for the thing
that's aligned.
Speaker 3 (19:49):
But it starts with the clarity.
Speaker 4 (19:51):
If it's just in your head and you're complaining and
not feeling good, you don't know what.
Speaker 3 (19:55):
Action to take.
Speaker 4 (19:56):
But if you get it on paper what's not working
and what you want, then little by little you can
start taking steps to get to where you want to go.
Speaker 2 (20:04):
Now, how do we join your online community?
Speaker 4 (20:08):
Go to www dot Scheriseandwilliams dot com slash community learn
all about it, fill out an application, we'll review it,
and we'll be excited to welcome you in.
Speaker 2 (20:20):
Now that application, I have a be a guest form
where I ask people for their headchat, their sharp description,
ten question, their social media. Now, not wanting to scare
people away, what is that application that you're asking them
to fill out?
Speaker 1 (20:38):
When they go to serism Williams dot Com.
Speaker 4 (20:42):
I'm so glad you asked, because we want to curate
something that is very intentional. So the first thing that
we're showing is our group agreements before you.
Speaker 3 (20:50):
Even get to the application. Okay, what kind of behavior.
Speaker 4 (20:53):
Is okay and not okay in the group to make
it a safe, warm, welcoming space. And it is a
simple opp location. What drew you to us, how did
you hear about us? What do you want to get
out of it? What do you want to contribute? And
then we capture some demographic information because we want to
know who we're serving and who's being drawn to us,
(21:15):
so we can really curate and experience specifically for that group.
Speaker 2 (21:19):
Okay, now let's talk about that book. How do we
get that book and why did you write the book?
Speaker 4 (21:26):
Technically, yeah, you can find the joy of thriving while
black every place that books are sold. My favorite is
bookshop because it supports independent booksellers. I was literally I
started writing that book in June of twenty twenty. We
already know what was happening in June of twenty twenty.
(21:46):
I was literally having nightmares about encounters with the police.
Speaker 3 (21:52):
That's how much things that was weighing on my psyche.
Speaker 4 (21:57):
I was on Instagram and I saw the hashtag black joy,
and then I saw black joy is resistance and black
joy is revolutionary, and I went down that rabbit hole.
I was already thinking about writing a book, and I
literally got a download.
Speaker 3 (22:13):
We're getting all this negative news, all this violence, all
this hate. What do we need right now?
Speaker 4 (22:18):
And it came to me write a book called Thriving
while Black. Turns out someone else had that title, so
I chose the Joy of Thriving while Black, and it
is all about the things that help us thrive. And
the last chapter is about how you can coach yourself,
which is exactly what I was describing, how you can
coach yourself toward a state of thriving.
Speaker 2 (22:41):
Her brand, I'm talking to Scheres and Williams her brand
every day. Yellow senters around joy, ease and intentional living.
What inspired some concept and has resonated with your audience
is a question I'm asking you. Is this inspiration of
the color yellow? You said, ra sean color. You know
joy happening. Green means money to you. So somebody was
(23:03):
in the room, there was a brand marketing person. They
go bingo, yellow is the brand term you should use.
You did what you're supposed to do. You trademarked it.
You have controller at IP. You're on the show to
promote what you're doing. When you say, do you change
lives or you motivate people to make change?
Speaker 4 (23:26):
I love that framing. I want to say I motivate people.
People change their own lives. But given the right conditions,
Think about a plant that grows, the nurturing soil and
water and sunlight. I provide all those things for my community,
and people grow and change and transform based on those
(23:49):
nurturing conditions.
Speaker 2 (23:52):
Burnout, burnout, burnout. I'm confessed on this show that I've
burnt out. I've confessed on the show that I need
them understand what a vaction day was. I will tell
you not as a badge of honor, but I worked
two straight years and didn't take a day off because
I was fearful of taking that day off. So burnout
(24:13):
is a real thing, especially when technology it's available to you.
You can't run. When I was growing up, you leave
the house, the phone was at the house. Then it
was just a text. You you can ignore the texts
now phone, that phone rings. It basically has to be
(24:34):
responded to in some form burnout. What do you think
is the leading cause of burnout? Is a technology? Is
the lifestyle we lead? What in your world, of your
online community is selling that point of burnout to you.
Speaker 4 (24:52):
I want to come back to my target audience what
you asked me about, and I'm going to focus on
people of color and women of color.
Speaker 3 (25:01):
Okay, technology is a factor.
Speaker 4 (25:03):
Our work culture is a factor, and we are told
by people who care about us and want us to
be successful, you have to be twice as good.
Speaker 3 (25:13):
You have to work twice as hard. You have to
show up early and you have to stay late.
Speaker 4 (25:19):
Many of us did that to achieve great things, and
we have mistaken high performance, which means I want to
show up and do a good job with over performance.
Over performance is I am trying to outrun unworthiness. I
(25:39):
can never be good enough, so I'm going to work
and work and work. And that is really the crux
of the problem. Again, good intentions to make us hard workers,
but we're now seeing that there are some other possibilities
that we need to do some unlearning.
Speaker 2 (25:58):
You know, I've heard just a lot growing up as
a black person, a person of color, you gotta work
twice as hard.
Speaker 1 (26:04):
You gotta be on time, you gotta work get it,
you know.
Speaker 2 (26:07):
And I take I challenge that because in life is
about competition. I think it doesn't matter Michael George's black
or white, or Cobra brownt with black and white. They
work twice as hard because they wanted to be great.
It wasn't based on the color of their skin. It's
based on the matter of effort they want to be
to be successful. There are a lot of people who
(26:29):
match their jeans, match their leaping ability, maybe match their shooting,
but they did they match their effort. And so when
we come into the general workplace, we tend to I'm
not saying color doesn't play an issue, because I know
it does, but I'm just saying we need to shift
that dynamic and say that is how you compete. If
(26:49):
you want to be in front of the line or
near the top of the line, you're going to have
to show up early, You're going to have to work late,
You're going to have to work twice as hard as
your competition, because guess what, you're trying to beat your competition,
whether it's black or white. And so when I look
at that question and it's not saying I'm directing to you.
(27:10):
I'm just, for the first time really hearing it, and
I'm going usha your whole that's been your whole life,
working twice as hard. And it had nothing to do
with my color. It had the fact that I wanted
to beat that dude. I wanted to be the best
I could be. I wanted to make the best presentation.
I get up every day at four thirty am. Nobody's
(27:31):
making me get up. I'm not getting up at four
thirty am Monday through Friday because of the color of
my skin. I'm getting up because I'm trying to win,
and this is my plan of winning. When I say that,
it does it ring any bail to you? Gonna rashan.
Speaker 1 (27:45):
I'm a push back on you, you know, on you there,
but I feel you.
Speaker 3 (27:53):
I think there's a fine line.
Speaker 4 (27:55):
I mean, that's what I was trying to indicate with
the difference between.
Speaker 3 (28:00):
Performance and over performance.
Speaker 4 (28:02):
Over performance is driven by this sense that it will
never be enough. I talk about burnout to lots of
different audiences. I was doing a talk on it to
a law firm and people were like, if I take
that day off, I'm gonna miss I'm not gonna get
that good assignment.
Speaker 3 (28:22):
But the other side is if you never take a
day off and you're burnt out, you're not gonna get
the good assignment.
Speaker 4 (28:29):
And if you do, you may not do well at
it because you're so exhausted.
Speaker 3 (28:34):
So everyone has to figure it out for themselves.
Speaker 4 (28:37):
What is good enough to be competitive, which is important
to some people, but what is too much that then
you're sick and unwell and having autoimmune issues and insomnia.
Speaker 3 (28:51):
And all the other things that can come with burnout.
Speaker 1 (28:55):
Did you really push back at me? I don't think.
I think you kind of like slid by me. I
don't think you've read it.
Speaker 2 (29:01):
I I'm just gonna let you know that wasn't a
hard pushback.
Speaker 1 (29:06):
I didn't even I didn't even like move. I kind
of like, okay, you could have breathed by me.
Speaker 2 (29:11):
But we're on the same page because the bottom line
is that hard work does lead to some traumatic issues
if you don't know how to balance it. And that's
what this conversation is sometimes. But what I also want
to tell my listeners and also anybody who I interview,
is I try to have an honest conversation about my perception.
So if it differs from yours, it's not a conflict.
(29:31):
We're having a conversation.
Speaker 3 (29:34):
And I have one more thing.
Speaker 1 (29:35):
Okay, cool, I'm with you. I'm with you.
Speaker 4 (29:37):
Some folks, even when they're having a good time on vacation,
resting and with their loved ones, feel guilty about it.
Speaker 3 (29:47):
This is what we're talking about.
Speaker 4 (29:49):
Being wherever you are, doing your best and being able
to enjoy your life and your time and feel like
a worthy human being when you're not working.
Speaker 3 (30:00):
Really, really, really hard. And that's a well rounded, meaningful life.
People don't.
Speaker 4 (30:07):
People aren't on their deathbed saying I wish I had
worked more hours every day.
Speaker 1 (30:13):
Wow, I know it is not me. I work enough hours.
Speaker 2 (30:17):
Charis ain't closing, And I want to talk about your
dreaming color vision and framework and give me some detail
on that. We've talked about your book, we talked about
your online community. So let's give a give me a
good chance of what dreaming color visioning framework is.
Speaker 4 (30:33):
Yeah, so that goes back to something I touched on before.
Most folks have an easier time articulating what is wrong
in their lives or complaining, and we can get stuck there.
Speaker 3 (30:47):
That doesn't move us forward.
Speaker 4 (30:49):
Doctor Michael Beckwith has this beautiful quote that I love,
and it says pain pushes until the vision pulls.
Speaker 3 (30:59):
So we want to get clear on what does a.
Speaker 4 (31:02):
Rich and meaningful life look like in every area that
relates to well being. So is it career yes, is
it money yes, but also relationships, self care, fun, joy, spirituality,
our physical environment. So the dream and Color framework gets
people to articulate what a good life looks like in
(31:25):
all of those categories. Weave it together into a vision statement,
and then the work from then on out is to
plan your days, your hours, your weeks, your months so
that you are taking intentional action toward making your vision
a reality.
Speaker 1 (31:43):
Her reality is every day yellow.
Speaker 2 (31:46):
It's the same to worry for women of color to
get the reclaim there, their joy, their hope, their life framework.
But more importantly, she has an online community that's growing
series and way if you want to find out about
it and submit your information be part of this.
Speaker 1 (32:05):
Thriving or use the word thriving community.
Speaker 2 (32:09):
But more importantly, thank you for coming on Money Making
Conversations Masterclass.
Speaker 3 (32:13):
Thank you so much for having me.
Speaker 2 (32:14):
This has been Money Making Conversations Masterclass with me Rashaun McDonald.
Speaker 1 (32:19):
Thanks to our guests and our audience.
Speaker 2 (32:21):
Visit Moneymakingconversations dot com to listen or register to be
a guest on my show.
Speaker 1 (32:27):
Keep leading with your gifts, keep winning,
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