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June 15, 2024 24 mins

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jasmine Young, founder and President of The Financial Literacy Institute, Inc. We will be discussing the 103rd anniversary of the Tulsa Massacre and the destruction of Black Wall Street in Oklahoma and how HBCUs prepare you for life.  

The Financial Literacy Institute, Inc. (TFLI). This 501(3) non-profit organization was developed to provide educational programs and resources to increase financial literacy in underserved and underprivileged communities globally. By trade, she is a CPA and founder Southern Heritage Financial Group, located in Atlanta, GA, which creates financial structures for families representing small business owners, sole proprietors, and seven-figure earning companies to build the road to generational wealth. Young’s mission is to "Spread Financial Literacy around the globe one family at a time.” Jasmine created.

 

 

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Episode Transcript

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Speaker 1 (00:00):
If you're about to make a change in your life
and you feel uncomfortable, that's the best feeling you can have.

Speaker 2 (00:08):
Because for the first time in your life, you'll make
a new decision that's going to be best for you
and not for what somebody told you to do. And
that's when all bets are off. Welcome to Money Making
Conversation Masterclass. I'm your host, Rashan McDonald.

Speaker 1 (00:22):
Our theme is there's no perfect time to start following
your dreams. I recognize that we all have different definitions
of success. For you and maybe decide to your HM,
it's time to stop reading other people's success stories to
start living your own keep winning. I'm Rashan McDonald. As

(00:42):
you know, I host this weekly Money Making Conversation Master
Class show. The interviews and information that this show provides
are for everyone. It's time to stop reading other people's
success stories, and you know what I say, start living
your own keep winning, folks, because if you keep winning
for yourself an eventually you're going to help other people
to win. It's kind of like, you know, motivation has

(01:02):
to have a core point. Once you develop that core point,
then you can spread They call it love. I call
it information. My guess. Next guest is full of information.
She's a founder and president of the Financial Literacy Institute,
and she will be discussing the one hundred and third
anniversary of the Tulsa massacre and the destruction of the

(01:23):
Black Wall Street in Oklahoma. Plus you'll be telling us
how we can participate. Please welcome the Money Making Conversation
Master Class. Jasmine Young. How you doing, Jasmine?

Speaker 3 (01:33):
I'm doing well.

Speaker 1 (01:34):
How are you pretty good? First of all, where are
you based? Just get that out the way.

Speaker 3 (01:39):
Based out of Atlanta, Georgia?

Speaker 1 (01:41):
Are you are you? Are you born and raised in Atlanta, Georgia?
Are you relocated?

Speaker 3 (01:46):
Actually no, I'm not in an Atlanta native. I was
born in Jackson, Alabama and raised in Indian Reeds. It's
about an hour above Mobile, Alabama.

Speaker 1 (01:54):
Now Jackson, Alabama. Now you know, I'm from a big city. Okay,
So I have a different point of view versus what
your might be. So tell us about life in Jackson, Alabama.

Speaker 3 (02:06):
Oh, it's very small. Everybody knows everybody. It's just a
very close knit community. We had we do have a Walmart.
That's one of the things that everybody has. We do
have a Walmart. We do have traffic lights, but most most,
most of us grew up and lived on our own land.

(02:28):
Dirt roads, had farms, you know, things of that native
very very country, very country.

Speaker 1 (02:35):
Now now, and how did you get out of Jackson?
Was it education and broachradick Jackson? Job opportunities? How did
you get out of Jackson? What motivated you get out
of Jackson?

Speaker 3 (02:45):
It was definitely education. I left. I left my hometown
on a full scholarship to Alabama and m University in Huntsville, Alabama.
And I knew that I was going to leave and
actually go to college and be a c PA as
early as the eleventh grade. So I knew that I
was getting out and I was gonna use financial literacy

(03:08):
as a way to do it. And that's exactly what
I did. So I left Jackson, Alabama, and I haven't
looked back.

Speaker 1 (03:14):
I love it. First of all, you still got that accent.
Now you're not getting rid of that accent. Now, You're
not going to go to New York and act like
you're in New Yorker, not with this accent.

Speaker 3 (03:23):
Astely not. I am a country girl born and braided.

Speaker 1 (03:27):
I love it. I love it.

Speaker 3 (03:28):
Now.

Speaker 1 (03:28):
You went to the HBCU, you know, Alabama, And did
that have an impact in your life? Tell us about
that black excellence that they're teaching academically, and Uh, these hbc.

Speaker 3 (03:37):
Youths absolutely in a world where we are the minority,
going to a place where we were the majority and
we were treated as such really helped, I would say,
my self esteem. And it also helped how I looked
at myself when it when it came to a professional
in this big world outside of an HBCU, it kind

(03:59):
of it kind of built me for what was to come.
And especially with the teachers that were there, they prepared
us in a way that I feel like I would
not have been prepared had I not gone to an HBCU.
So there were things that were taught to us, like
survival skills that I don't think I would have gotten

(04:22):
had I went to a had I chosen a different school.
And when I say survival skills, I'm not just talking
about you know, how to provide for yourself for things
of that nature. No, they taught us how to operate
in a world where we aren't the majority, where systemic
racism still exists. They taught us how to, you know,
always be prepared to over deliver an underpromise so that

(04:45):
you're always on the mark or better. And it definitely shows.
I came out in twenty thirteen and to say, I'm
proud of my classmates and even those before me and
after me have done some amazing things coming from an HBCU.
Whereas when I expressed that I would be going to
an HBCU, I was met with comments such as, You're

(05:08):
so much better than that, Why would you go there?
Why would you limit yourself? When in actuality, going to
an hbc YOU was the best thing I ever did,
and it didn't limit me. It actually catapulted me into
my career and where I am today, and I wouldn't
change the thing.

Speaker 1 (05:23):
Yeah, you are a motivator. I'm telling you. You know, they
need to put your on tape. You know, they need
to put you like on the billboard right outside of Alabama.
A and M.

Speaker 3 (05:32):
Yes, sir, listen to jazz when young.

Speaker 1 (05:35):
She will teach you right because you know a lot
of people stereotypes, you know, will stop you from being
reaching great heights. Because always that's why I always talk
about you know where you came from, because a lot
of people say, you know, they put people a certain
educational reach because it's the same thing small towns in

(05:56):
inner city because I came from in the city fifth Ward,
that's where I was born to raise, So people like
me weren't supposed to get out accord to them, you know,
people like me, you know. And when I met people
that go, oh you different, you know, I never knew
how to take that when they said that, oh you're different,
you know, because because you know, it was always like,
what do you mean different? You know, because my teachers

(06:17):
prepared me to be this way. They told me what
I could be in high school. Because if they didn't
tell me these things, like your teachers told you at
Alabama and m I'll tell you, I would not be
the person I am today. But they saw something in me,
Jazz Whine, that allowed me to be able to sit
on this microphone and talk to motivating people like you,

(06:38):
because that's the story that you want to be able
to put out there. And what inspired me to do
this interview was that your drive about financial literacy spread
financial literacy around the world. One family at the time
talk to us about.

Speaker 3 (06:51):
That absolutely, So I learned early on that my passion
for financial literacy was actually was actually my purpose, and
I'm blessed that both my passion and my purpose aligned
because I had a knack for numbers growing up. I
counted everything, even my food particles, my steps. When I

(07:12):
would repeat things to myself, I had to say, I'm
a certain amount of times, just really really big on numbers.
I didn't know that I had a great uncle who
was a math Jeenius, and apparently it was it passed
down to me, so I knew. Back in high school
when I was met with the comment that everybody wasn't
fed with a silver spoone like me, it infuriated me.

(07:34):
But it infuriated me to make a difference because in
all actuality, I don't believe I was fed with a
silver spoone. My mom and dad they grew up poor.
I mean, we're already in the country, but my mom
was one of eight, my dad is the baby bo
was seventeen. They were poor and they didn't have a
lot growing up. But one thing, one thing they did
for my brother and I is they worked very very hard.

Speaker 1 (07:56):
So they came from they came from eight to seventeen.
And is it that two cant.

Speaker 3 (08:01):
That's it?

Speaker 1 (08:08):
The baby continue to throw. I just had to stop
that when you said seventeen and then only just two
of y'all and they all on the farm.

Speaker 3 (08:18):
But yeah, but we had a lot of cousins, and
we grew up on our own land. And I'll be honest,
back then, I was ashamed of where I came from
because I was. I lived on a dirt road, there
was no through traffic. Everybody knew everybody. It was farm
animals everywhere, trees, gullies, all types of things. And it
wasn't until I actually went to my HBCU and got

(08:39):
into my career that I realized that I really did,
I really did come from a rich heritage, not only
not only the place that I lived. It's called Indian Ridge,
but I'm an eighth Indian. I had no idea that
my grandparents were Cherokee Indians had no idea. So we

(08:59):
lived on on over seventy eight plus acres of our
own land. Back then, as a child, I didn't realize
that that was something to be proud of us. All
of these roads we walked the roads and ate from
eight from the fruit of the trees, plums, mustardized apples, pears,
pigs like we farmed, we had animals, pigs, horses, chickens,

(09:22):
like we had it. But from my standpoint, because I
had never left Jackson, Alabama before I went to college,
was this is country, Like, why can't we live in
the city we have, you know, a big house, we
don't have we don't have cable like, we don't have
a pool. You know, our rolls are dirt roads. But
I realized that what my parents gave my brother and

(09:44):
I was a basic foundation of how to be a
responsible financial adult. And they surrounded themselves with people that
had the financial education that they wanted to have, and
then they also held each other accountable for the finances
in the household, even down to me and my brother.
My dad would give us two people. My dad was
always gone before we got up to go to school

(10:07):
because he was already at work, but he would leave
two twenty dollars bills, two twenty dollars bills on the table,
and my brother and I knew that outside of any
school requirement, if we wanted to buy anything, whether it
was gas for the car, to get the band, practice,
basketball practice, softball practice, whatever snacks, anything, we had to

(10:28):
make that twenty dollars work. Because we weren't getting in
this and it was it was actually that budget that
my dad gave us. To this day, my parents have
never purchased a cell phone for me. Every minute I
had on my cell phone back then, and I'm dating
myself was a bit. But the minutes that I had
on my phone back then, I purchased them because my
dad taught me, hey, look, this is all you get.

(10:49):
You got to figure out how to make it work.
And it was that example that allowed us to be
able to have the things that we wanted to have.
And to my peers, because they weren't getting that, it
looked as if I was privileged or if I was
sped with a silver sponge, when in actuality, my parents
gave my brother an example and that was it, and

(11:10):
I realized that I wanted to That's that's actually when
I decided that I wasn't gonna gonna become a professional singer.
Mayor Michael Jackson. I was asked, it gonna be a CPA.

Speaker 1 (11:19):
Okay, though, can you sing those jasmine?

Speaker 3 (11:23):
You know I can hold the tune. You know all
those others will say different, but you know I've been
seeing since I was five years old, it's not something
that I do often anymore. I did sing a lot
in Hunt for You.

Speaker 1 (11:38):
You know, you're a kid. They let you sing. As
you get older, they'll tell you the truth. Okay.

Speaker 3 (11:46):
I sung, and I sung in college. And I also
sang on a praise team at my church.

Speaker 1 (11:51):
Now, praise a lot of people now and there's a
lot of energy. Okay.

Speaker 3 (11:55):
Yeah, but you know that's when I decided. And I
come from a music queen client familys Okay.

Speaker 1 (12:00):
Now, they got the musical in class family and then
mathematically inclas family. And you one eighth with your one
age cherokee. Yes, sir, you're you're working it. You're working it.
First of all. First of all, Jasmin yo, this is
an incredible interview from an authentic tone, you know, because
of the fact that you were telling me who you are.

(12:21):
You're honestly breaking down with I think coming folk talk,
coming folks talk, because that's all I was offered, you know.
And I would complain. I would complain about the clothes
I wear. I would complain about everything, not realizing that
my parents did not allow anybody in our house to curse.
We couldn't curse. I didn't I tell people today. I

(12:43):
did not utter a curse word till I was nineteen
years old. Nineteen years old because my parents raised me
that way. But I thought, oh my god, this is
the worst. But in the process of raising me that way,
I had to speak correctly. I had this No, I
have to have a vernacular because I always tell people
you curse you use you like using five words with

(13:06):
a fireword, because it just shortcuts your your intellect and
shortcuts your ability to communicate. And so when I hear
your story, and I remember going because I'm from Houston, Texas,
and we'd go with to Bowisier and Shreetpoint, louis Ella
and we see black people on the farm and they
had little you know, the outhouses and the little pain
by the bed, and I would go, what the heck

(13:28):
is going on here? I can't get away from here.
But I realize now all my life I've been trying
to get back to that.

Speaker 3 (13:34):
Jazmine, absolutely, yes, yes, And it's like now when I
go home, I get the best sleep. Is so peaceful there. Wow,
it's so peaceful.

Speaker 1 (13:45):
There, Jasmin. I gotta go to break here. Don't go nowhere,
because you got a lot to talk about on the
other side because we want to talk about Black Wall Street,
want to talk about you because you motivated us to
stick around to hear the other side of the story
with jazzmin Yo Financial Literacy US at Financial Literacy Institute,
and she does a lot more than that, and she's
gonna tell you that because y'all can hear she got

(14:06):
that country twang down.

Speaker 2 (14:07):
Pack.

Speaker 1 (14:07):
Don't go nowhere. This Rashawn McDonald's Money Making Conversation Matter Class.

Speaker 4 (14:19):
We'll be right back with more money Making Conversations Masterclass
with Rashawn McDonald. Welcome back to the Money Making Conversations
Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass continues
online at Moneymakingconversations dot com and follow money Making Conversations

(14:40):
Masterclass on Facebook, Twitter, and Instagram.

Speaker 1 (14:44):
This is Rashan mcdonald're listening to Money Making Conversation Masterclass
and I'm speaking to Jasmineyoung. Great story come from Jackson,
Alabama with the Alabama A and M. She knew in
the eleventh grade she was gonna be a CPA. She
just knew numbers talk numbers, talk to numbers game. And
I always admire that because when I came out of
high school. All I wanted to be was a truck

(15:06):
was a forklift driver. That's what I wanted to be.
I didn't have any aspiration to be nothing more than
a forklift driver. Well, she's taking that financial literacy to
the next level. She has events coming up that we
wanted to talk about. The event called the third annual
Black Wall Street Black Business Expo. Tell us what that
is all about, Miss Jasmine Young.

Speaker 3 (15:27):
Absolutely so. The Black Wall Street Black Business Expo is
a twofold event. Of course, we want to honor the
excellence that existed in the Greenwood District commonly known as
Black Wall Street in Tulsa, Oklahoma, back in the nineteen hundred. Unfortunately,
due to racism, that community was burned down and in

(15:51):
Black Wall Street. In the time of Black Wall Street,
that was actually a time where African Americans exemplified exceptional
amounts of wealth. However, since then, the wealth gap has
increased due to the demise of Black Wall Street. So
our event pays homage to our ancestors who exemplify Black

(16:14):
excellence through entrepreneurship, but it also is a call to
action for today's entrepreneurs to use that spirit of Black
Wall Street, one to recreate the generational wealth that existed
back then, but also to create social change and use
the black dollar to actually get legislators to make bills

(16:38):
and laws that will allow us the equity and the
social justice that we are. So it's long overdue for
us to receive, so we're using this event.

Speaker 1 (16:50):
Go ahead, Now, why aren't you running for public office?
I'm telling you, I'm just hearing you. You you're talking
about social change, nin you just mentioned politics. You out here,
you have a good sense, you have a very very
marketable personality. You have an engaging tone of how you are,

(17:13):
your background, and how you're gonna move the community for
Why aren't you running for public office?

Speaker 3 (17:19):
Well, I'll be honest with you. Going through school, I
actually hated politics. I hated government, which doesn't make sense
because I spent eleven and a half years of my
life as a government employee. But I have come to
have a passion for social action and making a difference.

(17:40):
And I realized that for our community, the way for
us to make I guess you could say move the needle.
And where we need to be economically is we have
to be civically engaged. The two are are synonymous. You
cannot have one without the other. And it just goes

(18:01):
back to the Black Wall Street store, which was one
of my inspirations. And you know, I'm actually toying with
the idea of actually going to law school. I've ordered
my Lsat book and I'm thinking that's the way I
want to go. But I would do not. I don't
want to fit for the bar because it's literally like
Seeta for the CPA exam, of course without numbers. But

(18:23):
I do want to see us in a better place
than I believe as a community. We can be in
a better place because we've done it before and Black
Wall Street is an example of it.

Speaker 1 (18:32):
Now, when you thought of this idea, what motive did
you have? A did you pitch it to somebody and
they go, what are you talking about? What did you think?

Speaker 3 (18:41):
I did not. I'll tell you what. What sparked this.
I actually wanted to do the event in twenty twenty
but COVID hit right, so I killed the idea. I
tabled it, and then the murder of George Floyd happened
in twenty twenty one. Actually this past was the four

(19:02):
years ago when he was murdered, and I remember it
like it was yesterday, because this is what sparked me
wanting to do this event again, And what sparked it was,
you know, corporations start to state their claims whether they
back the blue or whether Black Lives matter, and for
those that said they backed the Blue, our community said, okay, well,
if you back the blue, we're not gonna support you.

(19:24):
And some of those corporations actually changed their stans because
we decided we weren't going to spend money with them. Now,
if you're familiar with the financial industry and the African
American buying power, we are the largest group of consumers
in the world. So for a corporation to decide, you
know what, if this group of people are not going
to support us because we don't support what their social justice,

(19:48):
we got to change our stans. And it was at
that moment that I knew this is the answer to
all our social injustice issues is recirculating the black dollar
in our community and making the those that want our
money play by our rules. And that's why I started
the Black Wall Street.

Speaker 1 (20:05):
We at business expos Congratulations, Powerful, Powerful Outlook. Powerful Outlook.
Now tell us how we can find out more information
about this and also get in touch with you, and
I'm speaking to Jasmine Young absolutely.

Speaker 3 (20:20):
So you can go to Blackwall Street Atlanta dot org
and if you want to buy tickets, if you want
to be a vendor, or if you want to participate
in the parade that's going to happen before the event,
you can sign up literally right there on the website.
We're going to be having mother Vola Ford Fletcher at
our special guest this year. For those that don't know her,

(20:41):
she is one hundred and ten years old. She just
turned one hundred and ten and they tent and she
is the oldest living survival of the Tulsa race Master
that destroyed black Wall Street. I was able to meet
her last year at form a relationship with relationship with
her and now I currently serve as her CPA and
I sit on the board of her foundation. So I'm
bringing her to the event this year, of course, to

(21:02):
pay Homas to her, to pay Homas to black Wall
Street and connect my inspiration with with a piece of
the actual Black Wall Street. So we're gonna be having
a parade for her this Saturday, June first, at eight
am down Main Street in College Park, where she's gonna
be the Grand Marshall, so you can come out to
the parade. You can be in the parade and help

(21:24):
us welcome her to the city of Atlanta. And then
you can come out to the expo that will be
at Essence Venue, which is at fifty four to thirty
nine Riverdale Road, Atlanta, Georgia, three zero three four nine
from twelve pm to five pm. You can be a vendor,
you can just attend. And also we're giving out three
thousand dollars in Krowger gift cards to feed children to

(21:46):
help fight food in security. You know, school is out
and kids turn their in school stomachs off once they
get out of school, so we want to help parents
feed the children. We're giving away three thousand dollars in
Krower gift cards to do that. And all you have
to do is show up. So all you have to
do is literally go to Black Wall Street, Atlanta dot org.
Whether you want to buy a ticket, be in the

(22:06):
even be in the parade, or be a vendor, you
can do all of that on the website. And then
of course if you're just interested in the Financial Literacy
Institute and the programming that we have, you can go
to TF l I inc dot org and you will
see all of the programming that we offer in order
to spread financial literacy into underserved and underprivileged communities.

Speaker 1 (22:26):
Wow, you know, this is an amazing interview. I want
to tell you this. I'm a fan, just me. I
am a send I am sold on your personality, I'm
served on your vision, I am sold on I am
motivated to do more. So this is the third annual.
Please bring your bar on board early for the fourth

(22:48):
annual because anything I can do to be a part
of this, you know. Unfortunately, I'm flying out of town
this weekend and I won't be back in time. I
may be back in time. What do you say twelve
to win?

Speaker 3 (23:01):
It's from twelve to five. I'm actually gonna fight.

Speaker 1 (23:03):
You should come out, yep. I'm gonna see if I
can change my flight to get back a little bit
early because I would love to just meet you to
just let you know that the person you're talking to
is a person who speaks walks what he says he does.
And I'm telling you that Raushan McDonald is in your life, okay,
And I'm in your life for real because I can't
I cannot tell you in words, how inspiring you are

(23:27):
as an individual, and anything I can do to help
spread the word like I'm doing today right now, I
will continue and I will continue to tell people you
are a blessing. Thank you for coming on Money Making
Conversation master Class.

Speaker 3 (23:39):
Thank you so much. I appreciate you. Looking forward to
connecting with you.

Speaker 1 (23:43):
Oh, you will connect. She's she's the beast. She a beast.
Let's go and put it out there and tell everybody correctly.
She is the truth and the truth needs to be
told everybody. And thank you for coming on Money Making
Conversation Master Class.

Speaker 3 (23:54):
Okay, thank you.

Speaker 1 (23:56):
This has been another edition of Money Making Conversation Master
Class hosted by me McDonald. Thank you to all my
guests on the show today and thank you listening audience.
Join us next week. I remember to always lead with
your gifts and keep winning.

Speaker 4 (24:11):
Thank you for joining us for this edition of Money
Making Conversations Masterclass. Money Making Conversations Masterclass with rough Shan
McDonald is produced by thirty eight to fifteen Media Inc.
More information about thirty eight to fifteen Media Inc. Is
available at thirty eight to fifteen media dot com. And
always remember to lead with your gifts.

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