Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.
🔹 Summary of the Interview
Stacey Gholar, founder of Bloom Creative Agency, shares her journey from being a young mother in Chicago to becoming a brand strategist and creative entrepreneur with over 20 years of experience in marketing, media, and business. She emphasizes the importance of aligning personal identity with brand strategy, especially in the digital age. Stacey discusses her approach to brand audits, the role of social media, the impact of AI, and her passion for empowering women through entrepreneurship and skincare.
🔹 Key Takeaways 1. What Is a Brand Strategist?
- A brand strategist helps individuals and businesses define and articulate their brand clearly.
- “You are the brand, but you have to put the brand together in a way that people can articulate what you do.”
2. Social Media Strategy
- Stacey conducts social media audits to ensure alignment between personal and business branding.
- She recommends having separate personal and business accounts, but acknowledges blending them when appropriate.
3. Discovery Process
- Her process starts with a discovery call to understand the client’s “why” and goals.
- She believes passion must drive entrepreneurship—not just money.
4. Digital Branding & AI
- Stacey identifies as a digital brand specialist, helping Gen X women and others pivot into digital spaces.
- She uses AI tools like ChatGPT and Google Gemini to enhance productivity but values human connection.
- “AI is an asset… but I don’t solely rely on it.”
5. Email Marketing
- Email is still vital: “If you're solely on social media, you can lose your business in a minute.”
- She advocates for funnel systems and community building outside of social platforms.
6. Going Viral vs. Being Valuable
- “You don’t need to go viral. You just need to be valuable.”
- She went viral unintentionally with a review of Harold’s Chicken, but stresses the importance of sustainable value over fleeting attention.
7. Brand Refresh & Outreach
- Most of her clients come through word of mouth, but she’s expanding her reach via social media.
- She encourages clients to step out of their comfort zones and engage in community-driven initiatives.
8. Skincare Line
- Stacey founded Skin Light Skincare at age 50 to promote pro-aging and natural beauty.
- She now focuses on organic body oils that are clean, hydrating, and hormone-safe.
🔹 Notable Quotes
- “Experience has been the best teacher for me.”
- “You don’t need to go viral. You just need to be valuable.”
- “If you stop learning, you stop growing.”
- “I want you to be a part of building your brand—not just me doing it for you.”
- “Social media is great, but word of mouth is still real.”
#SHMS #STRAW #BEST
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi.
Speaker 2 (00:00):
Ever, Sean McDonald host a weekly Money Making Conversation Masterclass show.
The interviews and information that this show provides offer everyone
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(00:22):
If you're a small business owner, entrepreneur, motivational speaker, influencer,
or nonprofit now let's get this show roller. My guest
is a brand strategist, creative entrepreneur and founder of Bloom
Creative Agency. Well over twenty years of experience in marketing,
media and business. She blends creativity with strategy to help
(00:44):
entrepreneurs bring their brand vision to life. Please welcome to
Money Making Conversations Masterclass, Stacey Golar.
Speaker 3 (00:51):
How you doing, Stacey?
Speaker 4 (00:52):
I'm good.
Speaker 2 (00:53):
Now, brand strategists, you know, just get out the box.
You know, I get a lot of people my show
talking about brands.
Speaker 3 (01:00):
What is a brand strategist? Stacey goolog?
Speaker 4 (01:04):
So when I.
Speaker 5 (01:05):
Say brand strategist, is that now we're in an age
that everybody has a brand or everybody wants to have
a brand, but they don't know how.
Speaker 4 (01:14):
To curate it the correct way.
Speaker 5 (01:15):
So just getting online and just going I'm a brand,
and you have no rhyme or rhythm of what you're doing,
how you're presenting yourself, what's the end goal of it?
You miss out on the opportunity to bring more awareness
to your business or even if you're an influencer. You
have a brand, but if you don't have the nuts
and boats to it to be able to appropriately put
(01:38):
it together, people be thinking all over the place. So
for me, I try to take people and say, listen,
you are the brand, but you have to put the
brand together in a way that people can articulate what
are you doing. So that's what I help people do
is let's hone in on what you're doing so you
don't look like you're all over the place.
Speaker 2 (01:56):
Right, which is true because the word brand is very
popular and everybody do it. And social media, you see
the evolution of it. Used to be just putting your
vacation pictures on there and pictures of food. Now people
are getting a bigger awareness that you know, what can
show up on your social media.
Speaker 1 (02:14):
You can damage what you're doing in real life and
also your job opportunities.
Speaker 2 (02:18):
So if somebody somebody comes to your stacy, what is
the process of coming to you and sitting down being
a potential client of with your agency.
Speaker 5 (02:29):
So first for me, I do a discovery call because
I want to know what do you want to do
or what are you already doing and where do you
want to go from there? So we do a discovery
call to get more information about the business and about
the person because to me, if you are the one
that's starting a business, there's a why.
Speaker 4 (02:47):
What is your why?
Speaker 5 (02:48):
If you're just doing it for money, that's not going
to work because as we know as an entrepreneur, there's
a lot that goes into even getting to really make
it some money.
Speaker 4 (02:56):
So we do a discovery call.
Speaker 5 (02:58):
Then I do an audit, especially if it's with their
social media. I go through their social media to see
what have you been posting, because again we started off
if you've been on there a while with just vacation
and looking pretty and videos, and then now you're starting
a business, so it's.
Speaker 4 (03:13):
Like, okay, where does the two cut off?
Speaker 5 (03:15):
So I like to go all the way to you
when you first first got on social media, and then as.
Speaker 4 (03:21):
I scroll up to see where you started.
Speaker 5 (03:23):
Your business, is everything aligned with what you're doing now?
And so doing that audit in that discovery is the
first place we start because I need to understand you
and your business.
Speaker 2 (03:34):
So it's important if I'm hearing you correctly. There has
to be a business social media and a personal social media.
Speaker 4 (03:41):
You can have well, yes, you.
Speaker 5 (03:43):
Can have two separate ones. You should have two separate ones.
But like for me when I started to be honest,
I had all these different social medias and they're hard
to keep up with, so some of them I did
blend together. So sometime with business you are the brand.
Again when we talk about brains, if I sell skincare,
I can have that on my personal page because it's
a part of my life. The story I'm trying to
(04:03):
tell you is that I'm into beauty, I'm into skincare.
So you can intertwine those two as a brand and
as a personal But if you offer something like.
Speaker 4 (04:15):
Even real estate, you can put together. But oftentimes you
don't need a lot of pages.
Speaker 5 (04:20):
But I would suggest one business page and then one
personal page.
Speaker 2 (04:24):
Right, that's important. And so how did you get look
at a little background on you stage here? How did
you get into this business? You're an attractive young lady
that the education took you here? Did the experience put
you in the position to.
Speaker 3 (04:37):
Start your your agency? How did this come about? Oh?
Speaker 4 (04:42):
How much time we got?
Speaker 5 (04:43):
No?
Speaker 2 (04:43):
So I started out, this is your episode, now, this
is your room flowing down, and let everybody understand whose
Stacy Golar is?
Speaker 4 (04:50):
Okay? So for me, I'm from Chicago. I had a
child at.
Speaker 5 (04:54):
Twenty years old, which propelled me into the workforce because
I had another human being to take care of. I
didn't go to college, so I didn't, you know, have
that major or that study like what I wanted to do.
Speaker 4 (05:06):
So I immediately went into corporate.
Speaker 5 (05:09):
I went into corporate companies as an executive assistant. As
I worked for those companies, and I knew this thing
for me.
Speaker 4 (05:16):
I started working with a relative that.
Speaker 5 (05:18):
Was in the entertainment industry, and I was providing the
same type of services for her like I did a
corporate in the corporate walls. So for me, I started thinking,
like she paying me, this might be your job, you know.
So I started my own business doing event planning and
personal assisting.
Speaker 4 (05:35):
So I started assisting.
Speaker 5 (05:38):
Celebrities and that just kind of transform into something else
because all the things that I was doing, like helping
them run their business, keeping them on point, even doing
some PR stuff that I had never really learned. But
as you find yourself around different people, I'm a sponge,
I pick up different things that helped me, you know,
(05:59):
fast forward to where I am now. So I've been
in radio, I've been in marketing, I've been I've tasted everything,
and so when it came down to where we are now,
we're moving into a digital age, where we're here in
a digital age, and for me, I don't want to
be left behind. I don't want, as I'm mature, to
be lost and not know how to still be able
(06:19):
to recreate. So all those experiences I had weren't educational
far at school, but I was able to, you know,
take a hold to everything and everybody, including you, that
I've worked with, and then meshed that into where I
am today.
Speaker 1 (06:34):
Okay, which leads to my next question, what is a
digital brand specialist?
Speaker 4 (06:39):
So we're in a digital world.
Speaker 5 (06:41):
Everything is digital, So I primarily like I have another
side where I deal with gen X women because I'm
a gen xwoman and I know that with social media
again we are not using it appropriately. To me, now
you can get paid for being on social media, and
if you have a business, you can utilize that as
well to make money. So my goal is to show
(07:02):
people that are either on there and not maximizing it,
or want to pivot into more of a digitized business,
or being able to use digital and social media and
web to be able to drive more potential clients to
the business.
Speaker 4 (07:18):
It's we have to shift. AI has taken over and
AI can be your friend as well as it can
be too much. But I don't want people to be
afraid of it because you don't understand it.
Speaker 5 (07:27):
So my goal is to help you understand it and
utilize it for your benefit.
Speaker 3 (07:32):
Now let's talk about that AI. You know, does AI?
Speaker 2 (07:37):
Is it an asset for you or is a competitor
for what you do?
Speaker 3 (07:43):
Stacey?
Speaker 4 (07:45):
To me, it's an.
Speaker 5 (07:46):
Asset because I utilize it. That's my boyfriend, Chap, that's
my boyfriend. I get in there and you can you
can make it to use us like hate Stacey. I'm like, hey, baby,
you know, but no, for me, I utilize it to
enhance my big business. I don't solely rely on it
because I'm from the old school. So I believe in
human connection. I believe in you can sound like AI
(08:08):
if you just use everything it says. It's just to
me a starting point, Like I'm a writer myself, but
it kind of cuts down the time of what I'm trying.
Speaker 4 (08:16):
To write because it's AI.
Speaker 5 (08:19):
There are the points of AI kind of taking over
certain people's jobs and stuff.
Speaker 4 (08:24):
And that's another reason why you have to.
Speaker 5 (08:26):
Stay in the know, because if you don't want to
be left behind, you have to learn how to be
friends with AI. They have AI influencers now, so instead
of me getting somebody to take this and go Hi,
I'm using Stacy Jil. They have AI influences to do that.
So now for me, how do I make an AI influencer?
That's why I'm thinking, if they're going to start taking
(08:47):
the opportunities away from human people, then how do I
learn how to create an AI influence or use AI
for my business? So it's a love hate there. I'm
not with the robots and all that. I definitely feel
like the Chat GBT, the Google Gemini, the Google pro beads,
all those different programs can be very beneficial in your business.
Speaker 2 (09:08):
Right now, let's talk about this because you talked about
earlier about auditing the social media. Now that's work and
the people who have it on there, let's talk about
how they are. How they are is their resistance and
that and when you start auditing, talking about making these
adjustments because like you said, you go back to when
(09:29):
it first started and that's a lot of history. How
do you talk to a client and make these adjustments
and sit them down saying this can't be on your
social media if you're doing.
Speaker 4 (09:40):
This, I don't.
Speaker 5 (09:42):
And here's the thing. When we audited, I don't mind
having old stuff on there because it tells a story.
Speaker 4 (09:49):
For me. It tells a story. So it's like, okay, Stacey,
this was twenty eleven. I see how you look. I
see what you were doing.
Speaker 5 (09:56):
Then does that align now? Sometimes it doesn't. So those
are the things I'm like, if you're turking on that,
I'm gonna need you to take that off because of
what the business that you're doing now. But if your
story starts back where you see me. You see that
I came from Chicago. You saw when I got into radio,
you saw that, you saw the escalation and the elevation
of what I was doing. So it's like she's been
(10:17):
doing this a long time. That tells a story. But
if you in between that and you're doing your drinking
and you're doing that, and nothing's wrong with that, But
if a business or a client is doing the same
thing I'm doing, it could make a person a little
bit judgmental, you know, So I just kind of go through.
I don't really have any clients that had wilding out
(10:40):
things on there because it does take time to remove
some of that stuff. So if they do, we have
I suggest removing it. But if it is just telling
a story from rags the riches, in a sense, it's
a story.
Speaker 3 (10:54):
Right. How does one get in touch with you, Stacey?
Speaker 5 (10:57):
They can go to bloom create of Agency on Instagram.
My website is bloom Creative Agency Agency is AGC.
Speaker 4 (11:06):
Why I didn't they didn't let me have.
Speaker 5 (11:07):
To eat agency dot com?
Speaker 2 (11:11):
You no problem now because of well, you know, competition
out there and people getting these these names and locking
them down. You know, we always talk about brand and
we always talk about refresh. Kind of talking about it
right now, brand refresh one. Because you are just an
outgoing person, you meet clients.
Speaker 3 (11:28):
How do you meet your clients? In general?
Speaker 2 (11:31):
Stacey and bring them on board as potential long term
or short term clients.
Speaker 3 (11:36):
How do you meet your clients?
Speaker 1 (11:38):
Do you have social media blasts that you put out
there as a networking how do you meet clients?
Speaker 5 (11:45):
For me, it's really been word of mouth and connections,
and that's why I want people to know that's still real.
Social Media is great and it helps you reach people globally.
It does, and I've gotten some clients off of social media,
but mine are mostly word of mouth.
Speaker 4 (11:59):
They're like, oh, I'm this girl.
Speaker 5 (12:01):
She does social media and she you know, so people
are referring me, which is great. But I do want
to take advantage of social media myself because that's how
let's keep it real.
Speaker 4 (12:12):
That's how your business grows too, because the.
Speaker 5 (12:14):
More clients that I bring in and I don't want
all clients, Let's be clear. I don't want all clients
because what I do is from passion because I've always
been a person that believes in elevation and I'm a
person that believes.
Speaker 4 (12:27):
I see all these women and they have business.
Speaker 5 (12:28):
I'm like, y'all need to be making money, Like I'm serious,
Like if you're just on here playing around, and that's
what you want to do is find But I'm seeing
all these women that want to pivot, and so many
women have lost their jobs with the economy.
Speaker 4 (12:40):
Now, so what are you going to do? You're not
too old, you're.
Speaker 5 (12:44):
Very smart, and you have experienced so being able to
utilize this platform instagramer's pants, Facebook, this pant TikTok.
Speaker 4 (12:52):
Get a piece of that.
Speaker 5 (12:53):
And if you have a business, make sure that you
are promoting your business in a way.
Speaker 4 (12:58):
That will bring people closer to you.
Speaker 5 (13:00):
So everybody's brand is unique and different, and I like
to bring out the uniqueness. What's your storytelling, you know,
if you didn't finish school, if your car got representsed,
so whatever, whatever you're comfortable with. But those are the
things that will bring people more closer to you than
trying to go through a sea of social media because
everybody does everything and the same thing.
Speaker 3 (13:19):
Cool.
Speaker 2 (13:20):
Speaking with Stacy Golar She's the founder of Bloom Creative Agency.
She has over twenty years of experience in marketing, media
and business.
Speaker 3 (13:28):
She blends creativity with strategy to have entrepreneurs bring their
brand vision to life.
Speaker 2 (13:34):
It's interesting, you know, turning your experience into your expertise
because that's what you're.
Speaker 3 (13:39):
Talking about this whole time.
Speaker 2 (13:40):
So I would tell people, you know, between the age
of eighteen and twenty two is when you kind of
like are passionate about it. That's what you want to
do in your life, and we kind of deviate from
that get older, and then we sit around, maybe at
forty and fifty.
Speaker 3 (13:53):
Don't know what we want to do with our lives.
Speaker 1 (13:55):
But I see you from jump keep talking about going
back to the beginning and using the those experienced moments
to develop the career that you own.
Speaker 3 (14:03):
Now.
Speaker 2 (14:03):
Talk about that plan of action that you consistently preach
that a lot of people aren't really adhering to.
Speaker 4 (14:11):
Well.
Speaker 5 (14:13):
For me, again, experience has been the best teacher to
me for me, and I feel like when you stop learning,
you stop growing.
Speaker 4 (14:21):
And so I'm just big on just supporting people.
Speaker 5 (14:26):
And that's what my business has always been, is been
a support system for others because I was a dreamer.
Speaker 4 (14:32):
I'm a dreamer.
Speaker 5 (14:33):
I love to create, I love to see visions come
to life, and I'm sometime overly passionate about it that
you know, you got to make sure that the person
is invested as well as you're invested, and so that's
why when I say about having different clients, it's like,
if you're not in it, I'm not just here to.
Speaker 4 (14:50):
Build it for you. I want you to be a
part of that.
Speaker 5 (14:52):
And so throughout my life and my experiences, which I'm
so appreciative of because coming from Chicago to here, I've
had more help here and more support than I've ever
had in my hometown. And I love my hometown, but
being here has helped me grow up as a woman
and to be financially, spiritually, and mentally strong. And so
(15:15):
that is what I bring into my business, and that
is what I tell people, is that you at some
point you got to what they say, poopa, get off
the pot. You know, you got to be able to
really dive into what you want. And so those other
clients I want. That is what I tell my friends,
That is what I tell anyone, is that you got
to keep growing, you got to keep evolving, and you've
(15:36):
got to have.
Speaker 4 (15:36):
Your you know, anchor into what you're doing.
Speaker 2 (15:39):
You know, I have a lot of clients that come
through me. A lot of people are interview I know
a person who's launched their pancake company of people who
sell grich that are very very popular. Or I had
interview somebody who's does balloons, but they all come back
with that one statement, how to get the word out,
(16:00):
how to uh you know, get their product off the
shelves or get the phone called ringing or the emails
clicking on their contact.
Speaker 3 (16:08):
So so if I.
Speaker 2 (16:10):
Gotta even the popcorn, I gotta pop These are just
clients or people I come to and so, but that's
a pretty diverse list I came. But they're product driven
because a lot of people, like you said, are starting
businesses and they're kind of like stuck. Now with me
mentioning like I know you Grandma Bett, these yellow grits.
I can say that popcorn remix. I can say that
(16:33):
ballows pancake mix. I can say that uh y'alla's balloons.
Speaker 3 (16:39):
You know.
Speaker 2 (16:39):
I can say that because there's a good, good, solid
companies who are just looking for that magic connection with
the with the with the everyday customer who has who
wants to use their services. With me saying that because
I wanted to use them examples not saying these are
potential clients, but with me putting these names out the
brands out there, how.
Speaker 3 (16:58):
Do you react to them? All?
Speaker 1 (17:00):
How would you move forward with creating a relationship with them?
Speaker 5 (17:04):
Well, I like to, you know, because there's a lot
of businesses out here that are popular, you know, and
they have good products, but they get stuck because we
are doing you kind.
Speaker 4 (17:16):
Of do the same thing.
Speaker 5 (17:17):
It's like I'm posting on social media, I'm gonna show
this and that, and for me, sometimes you got to
go a little grimy, a little different.
Speaker 4 (17:24):
Like you have to for everyday people we see.
Speaker 5 (17:26):
We're bombarded with so much promotion skincare and all types
of things.
Speaker 4 (17:31):
But what makes sure it's different? What can you do differently?
Speaker 5 (17:34):
Like maybe you're not bending, maybe you're not showing up
to podcasts, maybe you're not stepping out because you're shyre,
you're scared, or whatever the case may be.
Speaker 4 (17:44):
You have to figure out ways to be able to pivot.
And that's what I'm doing.
Speaker 5 (17:48):
The discovery and the audit is how do we figure
out how to get you just off social media? Like
I mean, not off totally, but what I'm saying is
social media we've been bombarded with so much, so how
do we out of your comfort zone to be able
to show Maybe we may need to do a community
that where you if you have pancakes.
Speaker 4 (18:06):
Maybe we're serving the homeless.
Speaker 5 (18:08):
Maybe we're doing things to show that you have a
community driven background with what you're doing.
Speaker 4 (18:13):
And it's not just money driven.
Speaker 5 (18:14):
We all want to make money, let's not say we don't,
but it can't be the driving force. So how do
we step out of your comfort zone to do something
different to get people to come to you? And that's
what I try to pull out of people is we
got social media. We're gonna post the pretty the imagery
of the pancakes.
Speaker 4 (18:30):
We're gonna flip the pancakes. We're going to show that.
Speaker 5 (18:32):
But what are the ways that I can pull out
of you that we can.
Speaker 4 (18:36):
Get you out of the norm and.
Speaker 5 (18:38):
Make people be able to attach more to your brand.
Speaker 3 (18:41):
Please don't go anywhere.
Speaker 1 (18:43):
We'll be right back with more Money Making Conversations Master Class.
Welcome back to Money Making Conversation Mastered Class with me
Rashaun McDonald. Great, which it leads me a next question
because emails which a big fan of email. I'm a
big fan of fan club members and you are one
(19:04):
of the things you should always stay Emailing is not dead?
Speaker 3 (19:07):
Why do you say that?
Speaker 4 (19:08):
For me? That's the other portion of it.
Speaker 5 (19:11):
If you're solely on social media, you can lose your
business in a minute because everything is coming through their platform.
So if they shut down, just like the ponts, how
are you going to communicate with your customers. So I'm
big on you need to have a platform and a system,
a funnel system that gets these people to where you
can keep their email and be able to constantly promote
(19:33):
back to them. So I'm big on high level, go
high level, having a community because if you for me,
like if you got pancakes or something, you can still
have a community because these are people that are interested
in possibly cooking. They're not just interested maybe in eating,
but they're interested in cooking.
Speaker 4 (19:52):
So now you can kind.
Speaker 5 (19:54):
Of pitch them with different recipes and different things like that,
and even incorporate other brands because we're not competing, we're collabing,
and that's what we should be doing with other small businesses.
So you can have a community of the pancake keys,
you know, the pancake queens, I don't know. You can
do different things that you can bring them off this
platform and make them feel included in another of software,
(20:18):
and you can always have the ability to touch them,
so social media won't be your only way of connecting.
Speaker 1 (20:25):
Right, I'm talking to the brand strategists. Creative entrepreneur and
founder Bloom Creative Agency. Her name is Stacy Golar, twenty
years of experience, expertise and marketing, media and business. He
blends creativity with strategy to help entrepreneurs, you know, build
their brands and bring their brand vision to life. You
(20:46):
have a statement here you don't need to go viral,
you just need to be valuable.
Speaker 3 (20:50):
Yes, what you mean when you say that?
Speaker 4 (20:51):
Because everybody wants to be viral?
Speaker 5 (20:53):
Everybody wants to get that high number that everybody because
we look at viral as everybody seeing and that can
be true. But what's the value behind it? Because it's
like a fleet moment. It's like a one here wonder
MILLI Vanilla, You do a song and it's.
Speaker 4 (21:09):
Like, oh my god, and then I don't see you anymore.
So what is you? Go viral? But are you going
to be able to keep up with that? And I'll
give you example.
Speaker 5 (21:18):
I am from Chicago, so I went to we have
Harold's Chicken, And so I went to one of the
restaurants here because they built so many and I went
to support. It was pretty, but the service was horrible,
so horrible that I did a frustrated review.
Speaker 4 (21:32):
It went viral.
Speaker 5 (21:34):
It went viral, and that wasn't my intention to review.
That wasn't my intention, but it went viral so viral
that I was like, well, wait man, let me look
at the insights on this, because I'm like, it's not negative,
but it's not you know me going on that like
today you should be this. So I'm like, why is
this viral? And to show you how that happens is
that was two months ago. I did another video to say,
(21:58):
let me give you the history why we're so pad passionate.
So I did a history lesson that went viral. So
I'm saying, now that you got the eyeballs, how do
you keep them there?
Speaker 4 (22:08):
What value do you have?
Speaker 5 (22:09):
I don't want to be known for going to complain
about places, you know what I'm saying, So how do
you create the value of She told this story because
when I came back with the history lesson, it was like, Okay,
I see what she's saying.
Speaker 4 (22:22):
This is history.
Speaker 5 (22:23):
I'm telling you about the owner. I'm telling you about
what these establishments used to look like and why we
Chicagoans are passionate. So now you want to create that
viral virality, you may not.
Speaker 4 (22:36):
Be able to do that. So what is the value
that you.
Speaker 5 (22:39):
Offer in your business or in your brand that will
keep people coming back from maybe that one post and
keep them as followers and laww customers.
Speaker 3 (22:48):
Now I love that idea. So I'm a big proplemi.
I say this all the time.
Speaker 1 (22:53):
You don't know your path until your path stands before you.
Speaker 3 (22:56):
And you have to make the decision if you want
to walk that path.
Speaker 1 (22:59):
Now, you did something and people reacted to you, I
would advise you to keep doing it.
Speaker 4 (23:06):
Yet the restaurants, now that I.
Speaker 1 (23:09):
Would advise, I would advise you to keep doing it.
My friends, if people react, they react.
Speaker 3 (23:14):
You know you can't.
Speaker 2 (23:16):
And so that's why on this show, I always like
to bring people on the show to talk about their brands,
their careers.
Speaker 1 (23:23):
But one thing, because a lot of people always sayd Rishaw,
you do a lot of you like a renaissance ban,
You can do this. You do this because I don't
ignore opportunity. Yes I don't ignore open doors.
Speaker 2 (23:35):
Yes there's work tied to that potential opportunity, but I
don't ignore that opportunity. Now, I got to ask you
this question because I don't know what the viral means. Okay,
what is technically a viral video or a viral post?
Speaker 3 (23:54):
What is that? Is it a number you hear or
what is that?
Speaker 5 (23:58):
Yeah, it's really the number. So for me, that video
has seven hundred thousand.
Speaker 4 (24:04):
Views and it's still blowing. It's still blowing.
Speaker 5 (24:09):
Like sometimes people it's hard to get out what they
call two hundred and three hundred jail, Like.
Speaker 3 (24:14):
What did you post it on?
Speaker 1 (24:15):
What did you post to the ground?
Speaker 4 (24:17):
Yeah, and people, you know, you'll you'll post.
Speaker 5 (24:20):
You may get two three hundred maybe a good video
you get eight hundred, and it's like, oh, you know,
when you start getting fifty k, one hundred.
Speaker 4 (24:29):
K, I was like, oh my god, I'm surprised. And
so that means a lot of eyes.
Speaker 5 (24:36):
That's how many people has actually seen it.
Speaker 4 (24:39):
It's seven hundred thousand people.
Speaker 3 (24:41):
How long was the video.
Speaker 4 (24:43):
A minute and some change? Yeah?
Speaker 3 (24:45):
Okay, cool.
Speaker 4 (24:46):
It was because I was talking and I was giving
that you know, you had people on there. It was
like you still got your food free? And I was like, shoot,
because I waited two hours? Why was I take free food.
So now you're coming your commenting back, keeps it going.
Speaker 5 (25:03):
They are still talking about that post today today is
still going.
Speaker 4 (25:07):
And now that I did the backup on the history
that's gone, that's gone viral. Seventy two thousand people seen that.
So now what I did is I went on Instagram
and they have this thing.
Speaker 5 (25:19):
Called trial reels where you can repost a viral video
and it won't go back on your page yet it
goes to non followers to see the insights of that, to.
Speaker 4 (25:29):
If that will go viral again.
Speaker 3 (25:30):
So I'm testing that out right right.
Speaker 2 (25:33):
Okay, so you actually are a purple althote viral.
Speaker 1 (25:38):
I love that, but again, don't don't don't walk away
from that opportunity.
Speaker 2 (25:43):
Okay, you know you know what do you actually need
to when you talk we've been talking about brands.
Speaker 3 (25:48):
We talking about product.
Speaker 2 (25:49):
Is a brand a product, it's brand a talent, it's
brand a business.
Speaker 3 (25:54):
What do you need to start your brand?
Speaker 5 (25:56):
Well, you need to understand before creating it. So from
for me, people know me as a very inspirational. I've
been that, I've had women empowerment groups and all that.
Speaker 4 (26:06):
Kind of stuff. So the core of people that know
me know me as.
Speaker 5 (26:10):
She's positive, she's going to give you the real She's
going to share tips and business and all that with you.
Speaker 4 (26:16):
So for me, that's my brand. So whatever I do,
I still have that identity in it.
Speaker 5 (26:22):
So it's not far like what is she doing that
I'm doing skincare, so I am pulling beauty and empowerment
back into aging, so it's still aligned to.
Speaker 4 (26:30):
What I'm doing.
Speaker 5 (26:31):
So a brand can be a product or a service
if you have something to sell, but when the individual
is the brand, it means that you are like influencers
if they're a beauty influencer or no niche influencers, because
I don't necessarily believe in having one niche.
Speaker 4 (26:46):
I'm like you, I can do a lot, you know,
but you want to.
Speaker 5 (26:49):
Be able to do it well and if it's an
opportunity there So, if you have a beauty product and
that's what you're going to be known for beauty, then
everything you do and follow suit should be that.
Speaker 4 (27:02):
If you decide to be no niche, it still should
have a core value of who you are.
Speaker 5 (27:07):
And for me, mine is she's gonna keep it real
and she's very positive and she's business.
Speaker 4 (27:12):
Oriented, so that is my core whatever I do.
Speaker 5 (27:15):
If I go sell real estates like you should buy
a house because you deserve it and because of a legacy,
it aligns with what I'm doing. So brand can be
a product of service or individual. You just need to
be able to make sure that whatever the core of
that is aligns where people can go to your page
and go, oh Sean. He does podcasts and he has
(27:35):
his own cookbook and he has a cooking show, and
he's about entrepreneurs. So we know that about you. You've
got some of the best brands. You've helped some of
people have the best brands, so we know that that's
what you are for people everywhere.
Speaker 2 (27:49):
Cool quick question here. You mentioned skincare a couple of times.
Are you involved in skincare? Are you Are you scare
of a skincare product? I want to I can't lead
it interview. You've said like three times just kind of
casually talk about what is the skincare that you keep
bringing up in this interview but not bringing it up?
Speaker 3 (28:08):
Okay?
Speaker 4 (28:08):
The reason why?
Speaker 5 (28:09):
Being honest, So, I have a skincare company called skin
Like Skincare. I started it on my fiftieth birthday because
we're aging and it should be one of privilege and
it's a journey to aging. And so I've always been
a skincare girl because my mother was, and we just
take care of our skin. And I wanted because when
I turned fifty, I was like, oh, you have a
hundred now. So for me, I know what we're losing
(28:32):
as women, collagen elasticity, and I want to look good
just like you. So I started a skincare line to
help women to be okay with not wearing makeups so
much like I have on make up now, but you
see that good skin up under there, right.
Speaker 4 (28:46):
So I wanted to not only.
Speaker 5 (28:49):
Have something that you can put topically, but I wanted
you to feel okay on your journey of aging as well.
Speaker 4 (28:55):
So I started the skincare line. I still have it.
Speaker 5 (28:59):
I'm more now have my body scented organic body oils.
Speaker 4 (29:03):
The face part I'm redoing.
Speaker 5 (29:06):
So that's why I wasn't like, go to skin life
got me, you know, But I'm definitely I believe in
taking care of yourself internally and externally, and women we
want to look at it. So I try to empower
women there that value is empower women to be okay
with not having to put a face full of makeup,
but also taking care.
Speaker 4 (29:26):
Of your natural skin to have your natural beauty.
Speaker 3 (29:29):
Okay, so you have a skincare line. Are you launching
a skincare line?
Speaker 5 (29:34):
I have a skincare line, but the facial products are.
Speaker 4 (29:37):
Limited now and I have been promoting.
Speaker 5 (29:40):
More of the body oils, which are scented body ailes.
So that's why it happens things are revamping, so.
Speaker 3 (29:48):
Okay, cool. So what is the body oil?
Speaker 5 (29:50):
So the body oill because now that the Internet has
taught us that you've been messing up your you know,
your hormones with the different ToxS, toxins in the in
skin care. So I have natural organic sunflower joba oil
that I scent so that people that are a little
bit more want a little bit more clean that there's
(30:10):
more of a clean body oil and it's moisturized and
hydrating because again, as we age, we're losing a lot
of different nutrients in our body.
Speaker 4 (30:19):
And so you don't have to walk around with ash skin.
Speaker 5 (30:21):
You can have a body all that is more cleaner
and still smells nice to be able to nourish your body.
Speaker 4 (30:28):
So I'm everything for me is now pro aging or.
Speaker 3 (30:31):
Aging slow right right, slowing down that clock.
Speaker 4 (30:36):
Looking like like I'm fording.
Speaker 3 (30:39):
There like that. Now again, how do we get in
touch with your Stacey?
Speaker 5 (30:43):
You can find me at boone Creative Agency on Instagram.
The website is bloom Creative Agency and.
Speaker 4 (30:50):
I just say this too. You can reach me at
the real Stacey J.
Speaker 5 (30:52):
That's where I'm viral at, so you can check me
out over there.
Speaker 1 (30:55):
Your viral can go find out my virals.
Speaker 3 (31:00):
I got, I got to close interview. Okay, you did
the video, it went viral? Has the customer service change
in arrows at that location?
Speaker 5 (31:09):
I listen, she invited me back, but it's chicken, so
I'm not in a rush. But people have caught on
my page and say it has not.
Speaker 4 (31:16):
It is horrible. Some people say.
Speaker 5 (31:18):
They may have went on a weekday and they charged
twenty dollars to park.
Speaker 4 (31:23):
Twenty the park and.
Speaker 5 (31:24):
Then and they said it's on Panola Road and they
said it used to be or I don't know Denny's
or something.
Speaker 4 (31:32):
So I'm just I.
Speaker 5 (31:34):
Don't need to go back, because even though the owner
did call me and she did invite me back, and
I'm not saying I will never go back, but people
in my comments, have let me know that it hasn't
really changed.
Speaker 2 (31:48):
Okay, well it's twenty dollars the park to get chicken.
Speaker 3 (31:51):
Yes, stop going.
Speaker 5 (31:54):
They say, lamb chops, rostapasta, And that's not what we
do in Chicago.
Speaker 4 (31:57):
We were Harold's Chicken Check. You go in and get
your crewd and you leave.
Speaker 3 (32:03):
So now you think they're doing too much.
Speaker 4 (32:04):
You're doing too much.
Speaker 2 (32:06):
As a brand specialist, digital brand strategist, like you said,
stick with your brand.
Speaker 4 (32:12):
Yeah, don't go.
Speaker 3 (32:13):
And that's where they messing up. If you had to,
if you had to.
Speaker 2 (32:16):
Sit down and dissect and do all of their brand,
go back to what they are doing and then it
will generate a lot more results.
Speaker 4 (32:25):
Yeah, yeah, I understand.
Speaker 5 (32:27):
It's they franchise and so that's why you know, it's
different people.
Speaker 4 (32:30):
So they like, I'm gonna take it up a notch and.
Speaker 2 (32:31):
I'm like, oh, that's true, that's true. I haven't seen that.
But her name is Stacey Jglar. She's the brand strategist.
You know her company, you know, Bloom Creative Agency. Thank
you for coming on Money Making Conversations masterclass.
Speaker 4 (32:44):
Thank you. I appreciate you so much.
Speaker 1 (32:47):
This has been money making Conversations Masterclass with Rashawn McDonald.
Thanks to I guess and our audience, visit Moneymakingconversations dot
com to listen and register to be a guest att
Hi.
Speaker 2 (00:00):
Ever, Sean McDonald host a weekly Money Making Conversation Masterclass show.
The interviews and information that this show provides offer everyone
it's time to start reading other people's success stories and
start living your own now. If you want to be
against on my show, Money Making Conversation Masterclass, please visit
our website, Moneymakingconversations dot com and click to be against budon.
(00:22):
If you're a small business owner, entrepreneur, motivational speaker, influencer,
or nonprofit now let's get this show roller. My guest
is a brand strategist, creative entrepreneur and founder of Bloom
Creative Agency. Well over twenty years of experience in marketing,
media and business. She blends creativity with strategy to help
(00:44):
entrepreneurs bring their brand vision to life. Please welcome to
Money Making Conversations Masterclass, Stacey Golar.
Speaker 3 (00:51):
How you doing, Stacey?
Speaker 4 (00:52):
I'm good.
Speaker 2 (00:53):
Now, brand strategists, you know, just get out the box.
You know, I get a lot of people my show
talking about brands.
Speaker 3 (01:00):
What is a brand strategist? Stacey goolog?
Speaker 4 (01:04):
So when I.
Speaker 5 (01:05):
Say brand strategist, is that now we're in an age
that everybody has a brand or everybody wants to have
a brand, but they don't know how.
Speaker 4 (01:14):
To curate it the correct way.
Speaker 5 (01:15):
So just getting online and just going I'm a brand,
and you have no rhyme or rhythm of what you're doing,
how you're presenting yourself, what's the end goal of it?
You miss out on the opportunity to bring more awareness
to your business or even if you're an influencer. You
have a brand, but if you don't have the nuts
and boats to it to be able to appropriately put
(01:38):
it together, people be thinking all over the place. So
for me, I try to take people and say, listen,
you are the brand, but you have to put the
brand together in a way that people can articulate what
are you doing. So that's what I help people do
is let's hone in on what you're doing so you
don't look like you're all over the place.
Speaker 2 (01:56):
Right, which is true because the word brand is very
popular and everybody do it. And social media, you see
the evolution of it. Used to be just putting your
vacation pictures on there and pictures of food. Now people
are getting a bigger awareness that you know, what can
show up on your social media.
Speaker 1 (02:14):
You can damage what you're doing in real life and
also your job opportunities.
Speaker 2 (02:18):
So if somebody somebody comes to your stacy, what is
the process of coming to you and sitting down being
a potential client of with your agency.
Speaker 5 (02:29):
So first for me, I do a discovery call because
I want to know what do you want to do
or what are you already doing and where do you
want to go from there? So we do a discovery
call to get more information about the business and about
the person because to me, if you are the one
that's starting a business, there's a why.
Speaker 4 (02:47):
What is your why?
Speaker 5 (02:48):
If you're just doing it for money, that's not going
to work because as we know as an entrepreneur, there's
a lot that goes into even getting to really make
it some money.
Speaker 4 (02:56):
So we do a discovery call.
Speaker 5 (02:58):
Then I do an audit, especially if it's with their
social media. I go through their social media to see
what have you been posting, because again we started off
if you've been on there a while with just vacation
and looking pretty and videos, and then now you're starting
a business, so it's.
Speaker 4 (03:13):
Like, okay, where does the two cut off?
Speaker 5 (03:15):
So I like to go all the way to you
when you first first got on social media, and then as.
Speaker 4 (03:21):
I scroll up to see where you started.
Speaker 5 (03:23):
Your business, is everything aligned with what you're doing now?
And so doing that audit in that discovery is the
first place we start because I need to understand you
and your business.
Speaker 2 (03:34):
So it's important if I'm hearing you correctly. There has
to be a business social media and a personal social media.
Speaker 4 (03:41):
You can have well, yes, you.
Speaker 5 (03:43):
Can have two separate ones. You should have two separate ones.
But like for me when I started to be honest,
I had all these different social medias and they're hard
to keep up with, so some of them I did
blend together. So sometime with business you are the brand.
Again when we talk about brains, if I sell skincare,
I can have that on my personal page because it's
a part of my life. The story I'm trying to
(04:03):
tell you is that I'm into beauty, I'm into skincare.
So you can intertwine those two as a brand and
as a personal But if you offer something like.
Speaker 4 (04:15):
Even real estate, you can put together. But oftentimes you
don't need a lot of pages.
Speaker 5 (04:20):
But I would suggest one business page and then one
personal page.
Speaker 2 (04:24):
Right, that's important. And so how did you get look
at a little background on you stage here? How did
you get into this business? You're an attractive young lady
that the education took you here? Did the experience put
you in the position to.
Speaker 3 (04:37):
Start your your agency? How did this come about? Oh?
Speaker 4 (04:42):
How much time we got?
Speaker 5 (04:43):
No?
Speaker 2 (04:43):
So I started out, this is your episode, now, this
is your room flowing down, and let everybody understand whose
Stacy Golar is?
Speaker 4 (04:50):
Okay? So for me, I'm from Chicago. I had a
child at.
Speaker 5 (04:54):
Twenty years old, which propelled me into the workforce because
I had another human being to take care of. I
didn't go to college, so I didn't, you know, have
that major or that study like what I wanted to do.
Speaker 4 (05:06):
So I immediately went into corporate.
Speaker 5 (05:09):
I went into corporate companies as an executive assistant. As
I worked for those companies, and I knew this thing
for me.
Speaker 4 (05:16):
I started working with a relative that.
Speaker 5 (05:18):
Was in the entertainment industry, and I was providing the
same type of services for her like I did a
corporate in the corporate walls. So for me, I started thinking,
like she paying me, this might be your job, you know.
So I started my own business doing event planning and
personal assisting.
Speaker 4 (05:35):
So I started assisting.
Speaker 5 (05:38):
Celebrities and that just kind of transform into something else
because all the things that I was doing, like helping
them run their business, keeping them on point, even doing
some PR stuff that I had never really learned. But
as you find yourself around different people, I'm a sponge,
I pick up different things that helped me, you know,
(05:59):
fast forward to where I am now. So I've been
in radio, I've been in marketing, I've been I've tasted everything,
and so when it came down to where we are now,
we're moving into a digital age, where we're here in
a digital age, and for me, I don't want to
be left behind. I don't want, as I'm mature, to
be lost and not know how to still be able
(06:19):
to recreate. So all those experiences I had weren't educational
far at school, but I was able to, you know,
take a hold to everything and everybody, including you, that
I've worked with, and then meshed that into where I
am today.
Speaker 1 (06:34):
Okay, which leads to my next question, what is a
digital brand specialist?
Speaker 4 (06:39):
So we're in a digital world.
Speaker 5 (06:41):
Everything is digital, So I primarily like I have another
side where I deal with gen X women because I'm
a gen xwoman and I know that with social media
again we are not using it appropriately. To me, now
you can get paid for being on social media, and
if you have a business, you can utilize that as
well to make money. So my goal is to show
(07:02):
people that are either on there and not maximizing it,
or want to pivot into more of a digitized business,
or being able to use digital and social media and
web to be able to drive more potential clients to
the business.
Speaker 4 (07:18):
It's we have to shift. AI has taken over and
AI can be your friend as well as it can
be too much. But I don't want people to be
afraid of it because you don't understand it.
Speaker 5 (07:27):
So my goal is to help you understand it and
utilize it for your benefit.
Speaker 3 (07:32):
Now let's talk about that AI. You know, does AI?
Speaker 2 (07:37):
Is it an asset for you or is a competitor
for what you do?
Speaker 3 (07:43):
Stacey?
Speaker 4 (07:45):
To me, it's an.
Speaker 5 (07:46):
Asset because I utilize it. That's my boyfriend, Chap, that's
my boyfriend. I get in there and you can you
can make it to use us like hate Stacey. I'm like, hey, baby,
you know, but no, for me, I utilize it to
enhance my big business. I don't solely rely on it
because I'm from the old school. So I believe in
human connection. I believe in you can sound like AI
(08:08):
if you just use everything it says. It's just to
me a starting point, Like I'm a writer myself, but
it kind of cuts down the time of what I'm trying.
Speaker 4 (08:16):
To write because it's AI.
Speaker 5 (08:19):
There are the points of AI kind of taking over
certain people's jobs and stuff.
Speaker 4 (08:24):
And that's another reason why you have to.
Speaker 5 (08:26):
Stay in the know, because if you don't want to
be left behind, you have to learn how to be
friends with AI. They have AI influencers now, so instead
of me getting somebody to take this and go Hi,
I'm using Stacy Jil. They have AI influences to do that.
So now for me, how do I make an AI influencer?
That's why I'm thinking, if they're going to start taking
(08:47):
the opportunities away from human people, then how do I
learn how to create an AI influence or use AI
for my business? So it's a love hate there. I'm
not with the robots and all that. I definitely feel
like the Chat GBT, the Google Gemini, the Google pro beads,
all those different programs can be very beneficial in your business.
Speaker 2 (09:08):
Right now, let's talk about this because you talked about
earlier about auditing the social media. Now that's work and
the people who have it on there, let's talk about
how they are. How they are is their resistance and
that and when you start auditing, talking about making these
adjustments because like you said, you go back to when
(09:29):
it first started and that's a lot of history. How
do you talk to a client and make these adjustments
and sit them down saying this can't be on your
social media if you're doing.
Speaker 4 (09:40):
This, I don't.
Speaker 5 (09:42):
And here's the thing. When we audited, I don't mind
having old stuff on there because it tells a story.
Speaker 4 (09:49):
For me. It tells a story. So it's like, okay, Stacey,
this was twenty eleven. I see how you look. I
see what you were doing.
Speaker 5 (09:56):
Then does that align now? Sometimes it doesn't. So those
are the things I'm like, if you're turking on that,
I'm gonna need you to take that off because of
what the business that you're doing now. But if your
story starts back where you see me. You see that
I came from Chicago. You saw when I got into radio,
you saw that, you saw the escalation and the elevation
of what I was doing. So it's like she's been
(10:17):
doing this a long time. That tells a story. But
if you in between that and you're doing your drinking
and you're doing that, and nothing's wrong with that, But
if a business or a client is doing the same
thing I'm doing, it could make a person a little
bit judgmental, you know, So I just kind of go through.
I don't really have any clients that had wilding out
(10:40):
things on there because it does take time to remove
some of that stuff. So if they do, we have
I suggest removing it. But if it is just telling
a story from rags the riches, in a sense, it's
a story.
Speaker 3 (10:54):
Right. How does one get in touch with you, Stacey?
Speaker 5 (10:57):
They can go to bloom create of Agency on Instagram.
My website is bloom Creative Agency Agency is AGC.
Speaker 4 (11:06):
Why I didn't they didn't let me have.
Speaker 5 (11:07):
To eat agency dot com?
Speaker 2 (11:11):
You no problem now because of well, you know, competition
out there and people getting these these names and locking
them down. You know, we always talk about brand and
we always talk about refresh. Kind of talking about it
right now, brand refresh one. Because you are just an
outgoing person, you meet clients.
Speaker 3 (11:28):
How do you meet your clients? In general?
Speaker 2 (11:31):
Stacey and bring them on board as potential long term
or short term clients.
Speaker 3 (11:36):
How do you meet your clients?
Speaker 1 (11:38):
Do you have social media blasts that you put out
there as a networking how do you meet clients?
Speaker 5 (11:45):
For me, it's really been word of mouth and connections,
and that's why I want people to know that's still real.
Social Media is great and it helps you reach people globally.
It does, and I've gotten some clients off of social media,
but mine are mostly word of mouth.
Speaker 4 (11:59):
They're like, oh, I'm this girl.
Speaker 5 (12:01):
She does social media and she you know, so people
are referring me, which is great. But I do want
to take advantage of social media myself because that's how
let's keep it real.
Speaker 4 (12:12):
That's how your business grows too, because the.
Speaker 5 (12:14):
More clients that I bring in and I don't want
all clients, Let's be clear. I don't want all clients
because what I do is from passion because I've always
been a person that believes in elevation and I'm a
person that believes.
Speaker 4 (12:27):
I see all these women and they have business.
Speaker 5 (12:28):
I'm like, y'all need to be making money, Like I'm serious,
Like if you're just on here playing around, and that's
what you want to do is find But I'm seeing
all these women that want to pivot, and so many
women have lost their jobs with the economy.
Speaker 4 (12:40):
Now, so what are you going to do? You're not
too old, you're.
Speaker 5 (12:44):
Very smart, and you have experienced so being able to
utilize this platform instagramer's pants, Facebook, this pant TikTok.
Speaker 4 (12:52):
Get a piece of that.
Speaker 5 (12:53):
And if you have a business, make sure that you
are promoting your business in a way.
Speaker 4 (12:58):
That will bring people closer to you.
Speaker 5 (13:00):
So everybody's brand is unique and different, and I like
to bring out the uniqueness. What's your storytelling, you know,
if you didn't finish school, if your car got representsed,
so whatever, whatever you're comfortable with. But those are the
things that will bring people more closer to you than
trying to go through a sea of social media because
everybody does everything and the same thing.
Speaker 3 (13:19):
Cool.
Speaker 2 (13:20):
Speaking with Stacy Golar She's the founder of Bloom Creative Agency.
She has over twenty years of experience in marketing, media
and business.
Speaker 3 (13:28):
She blends creativity with strategy to have entrepreneurs bring their
brand vision to life.
Speaker 2 (13:34):
It's interesting, you know, turning your experience into your expertise
because that's what you're.
Speaker 3 (13:39):
Talking about this whole time.
Speaker 2 (13:40):
So I would tell people, you know, between the age
of eighteen and twenty two is when you kind of
like are passionate about it. That's what you want to
do in your life, and we kind of deviate from
that get older, and then we sit around, maybe at
forty and fifty.
Speaker 3 (13:53):
Don't know what we want to do with our lives.
Speaker 1 (13:55):
But I see you from jump keep talking about going
back to the beginning and using the those experienced moments
to develop the career that you own.
Speaker 3 (14:03):
Now.
Speaker 2 (14:03):
Talk about that plan of action that you consistently preach
that a lot of people aren't really adhering to.
Speaker 4 (14:11):
Well.
Speaker 5 (14:13):
For me, again, experience has been the best teacher to
me for me, and I feel like when you stop learning,
you stop growing.
Speaker 4 (14:21):
And so I'm just big on just supporting people.
Speaker 5 (14:26):
And that's what my business has always been, is been
a support system for others because I was a dreamer.
Speaker 4 (14:32):
I'm a dreamer.
Speaker 5 (14:33):
I love to create, I love to see visions come
to life, and I'm sometime overly passionate about it that
you know, you got to make sure that the person
is invested as well as you're invested, and so that's
why when I say about having different clients, it's like,
if you're not in it, I'm not just here to.
Speaker 4 (14:50):
Build it for you. I want you to be a
part of that.
Speaker 5 (14:52):
And so throughout my life and my experiences, which I'm
so appreciative of because coming from Chicago to here, I've
had more help here and more support than I've ever
had in my hometown. And I love my hometown, but
being here has helped me grow up as a woman
and to be financially, spiritually, and mentally strong. And so
(15:15):
that is what I bring into my business, and that
is what I tell people, is that you at some
point you got to what they say, poopa, get off
the pot. You know, you got to be able to
really dive into what you want. And so those other
clients I want. That is what I tell my friends,
That is what I tell anyone, is that you got
to keep growing, you got to keep evolving, and you've
(15:36):
got to have.
Speaker 4 (15:36):
Your you know, anchor into what you're doing.
Speaker 2 (15:39):
You know, I have a lot of clients that come
through me. A lot of people are interview I know
a person who's launched their pancake company of people who
sell grich that are very very popular. Or I had
interview somebody who's does balloons, but they all come back
with that one statement, how to get the word out,
(16:00):
how to uh you know, get their product off the
shelves or get the phone called ringing or the emails
clicking on their contact.
Speaker 3 (16:08):
So so if I.
Speaker 2 (16:10):
Gotta even the popcorn, I gotta pop These are just
clients or people I come to and so, but that's
a pretty diverse list I came. But they're product driven
because a lot of people, like you said, are starting
businesses and they're kind of like stuck. Now with me
mentioning like I know you Grandma Bett, these yellow grits.
I can say that popcorn remix. I can say that
(16:33):
ballows pancake mix. I can say that uh y'alla's balloons.
Speaker 3 (16:39):
You know.
Speaker 2 (16:39):
I can say that because there's a good, good, solid
companies who are just looking for that magic connection with
the with the with the everyday customer who has who
wants to use their services. With me saying that because
I wanted to use them examples not saying these are
potential clients, but with me putting these names out the
brands out there, how.
Speaker 3 (16:58):
Do you react to them? All?
Speaker 1 (17:00):
How would you move forward with creating a relationship with them?
Speaker 5 (17:04):
Well, I like to, you know, because there's a lot
of businesses out here that are popular, you know, and
they have good products, but they get stuck because we
are doing you kind.
Speaker 4 (17:16):
Of do the same thing.
Speaker 5 (17:17):
It's like I'm posting on social media, I'm gonna show
this and that, and for me, sometimes you got to
go a little grimy, a little different.
Speaker 4 (17:24):
Like you have to for everyday people we see.
Speaker 5 (17:26):
We're bombarded with so much promotion skincare and all types
of things.
Speaker 4 (17:31):
But what makes sure it's different? What can you do differently?
Speaker 5 (17:34):
Like maybe you're not bending, maybe you're not showing up
to podcasts, maybe you're not stepping out because you're shyre,
you're scared, or whatever the case may be.
Speaker 4 (17:44):
You have to figure out ways to be able to pivot.
And that's what I'm doing.
Speaker 5 (17:48):
The discovery and the audit is how do we figure
out how to get you just off social media? Like
I mean, not off totally, but what I'm saying is
social media we've been bombarded with so much, so how
do we out of your comfort zone to be able
to show Maybe we may need to do a community
that where you if you have pancakes.
Speaker 4 (18:06):
Maybe we're serving the homeless.
Speaker 5 (18:08):
Maybe we're doing things to show that you have a
community driven background with what you're doing.
Speaker 4 (18:13):
And it's not just money driven.
Speaker 5 (18:14):
We all want to make money, let's not say we don't,
but it can't be the driving force. So how do
we step out of your comfort zone to do something
different to get people to come to you? And that's
what I try to pull out of people is we
got social media. We're gonna post the pretty the imagery
of the pancakes.
Speaker 4 (18:30):
We're gonna flip the pancakes. We're going to show that.
Speaker 5 (18:32):
But what are the ways that I can pull out
of you that we can.
Speaker 4 (18:36):
Get you out of the norm and.
Speaker 5 (18:38):
Make people be able to attach more to your brand.
Speaker 3 (18:41):
Please don't go anywhere.
Speaker 1 (18:43):
We'll be right back with more Money Making Conversations Master Class.
Welcome back to Money Making Conversation Mastered Class with me
Rashaun McDonald. Great, which it leads me a next question
because emails which a big fan of email. I'm a
big fan of fan club members and you are one
(19:04):
of the things you should always stay Emailing is not dead?
Speaker 3 (19:07):
Why do you say that?
Speaker 4 (19:08):
For me? That's the other portion of it.
Speaker 5 (19:11):
If you're solely on social media, you can lose your
business in a minute because everything is coming through their platform.
So if they shut down, just like the ponts, how
are you going to communicate with your customers. So I'm
big on you need to have a platform and a system,
a funnel system that gets these people to where you
can keep their email and be able to constantly promote
(19:33):
back to them. So I'm big on high level, go
high level, having a community because if you for me,
like if you got pancakes or something, you can still
have a community because these are people that are interested
in possibly cooking. They're not just interested maybe in eating,
but they're interested in cooking.
Speaker 4 (19:52):
So now you can kind.
Speaker 5 (19:54):
Of pitch them with different recipes and different things like that,
and even incorporate other brands because we're not competing, we're collabing,
and that's what we should be doing with other small businesses.
So you can have a community of the pancake keys,
you know, the pancake queens, I don't know. You can
do different things that you can bring them off this
platform and make them feel included in another of software,
(20:18):
and you can always have the ability to touch them,
so social media won't be your only way of connecting.
Speaker 1 (20:25):
Right, I'm talking to the brand strategists. Creative entrepreneur and
founder Bloom Creative Agency. Her name is Stacy Golar, twenty
years of experience, expertise and marketing, media and business. He
blends creativity with strategy to help entrepreneurs, you know, build
their brands and bring their brand vision to life. You
(20:46):
have a statement here you don't need to go viral,
you just need to be valuable.
Speaker 3 (20:50):
Yes, what you mean when you say that?
Speaker 4 (20:51):
Because everybody wants to be viral?
Speaker 5 (20:53):
Everybody wants to get that high number that everybody because
we look at viral as everybody seeing and that can
be true. But what's the value behind it? Because it's
like a fleet moment. It's like a one here wonder
MILLI Vanilla, You do a song and it's.
Speaker 4 (21:09):
Like, oh my god, and then I don't see you anymore.
So what is you? Go viral? But are you going
to be able to keep up with that? And I'll
give you example.
Speaker 5 (21:18):
I am from Chicago, so I went to we have
Harold's Chicken, And so I went to one of the
restaurants here because they built so many and I went
to support. It was pretty, but the service was horrible,
so horrible that I did a frustrated review.
Speaker 4 (21:32):
It went viral.
Speaker 5 (21:34):
It went viral, and that wasn't my intention to review.
That wasn't my intention, but it went viral so viral
that I was like, well, wait man, let me look
at the insights on this, because I'm like, it's not negative,
but it's not you know me going on that like
today you should be this. So I'm like, why is
this viral? And to show you how that happens is
that was two months ago. I did another video to say,
(21:58):
let me give you the history why we're so pad passionate.
So I did a history lesson that went viral. So
I'm saying, now that you got the eyeballs, how do
you keep them there?
Speaker 4 (22:08):
What value do you have?
Speaker 5 (22:09):
I don't want to be known for going to complain
about places, you know what I'm saying, So how do
you create the value of She told this story because
when I came back with the history lesson, it was like, Okay,
I see what she's saying.
Speaker 4 (22:22):
This is history.
Speaker 5 (22:23):
I'm telling you about the owner. I'm telling you about
what these establishments used to look like and why we
Chicagoans are passionate. So now you want to create that
viral virality, you may not.
Speaker 4 (22:36):
Be able to do that. So what is the value
that you.
Speaker 5 (22:39):
Offer in your business or in your brand that will
keep people coming back from maybe that one post and
keep them as followers and laww customers.
Speaker 3 (22:48):
Now I love that idea. So I'm a big proplemi.
I say this all the time.
Speaker 1 (22:53):
You don't know your path until your path stands before you.
Speaker 3 (22:56):
And you have to make the decision if you want
to walk that path.
Speaker 1 (22:59):
Now, you did something and people reacted to you, I
would advise you to keep doing it.
Speaker 4 (23:06):
Yet the restaurants, now that I.
Speaker 1 (23:09):
Would advise, I would advise you to keep doing it.
My friends, if people react, they react.
Speaker 3 (23:14):
You know you can't.
Speaker 2 (23:16):
And so that's why on this show, I always like
to bring people on the show to talk about their brands,
their careers.
Speaker 1 (23:23):
But one thing, because a lot of people always sayd Rishaw,
you do a lot of you like a renaissance ban,
You can do this. You do this because I don't
ignore opportunity. Yes I don't ignore open doors.
Speaker 2 (23:35):
Yes there's work tied to that potential opportunity, but I
don't ignore that opportunity. Now, I got to ask you
this question because I don't know what the viral means. Okay,
what is technically a viral video or a viral post?
Speaker 3 (23:54):
What is that? Is it a number you hear or
what is that?
Speaker 5 (23:58):
Yeah, it's really the number. So for me, that video
has seven hundred thousand.
Speaker 4 (24:04):
Views and it's still blowing. It's still blowing.
Speaker 5 (24:09):
Like sometimes people it's hard to get out what they
call two hundred and three hundred jail, Like.
Speaker 3 (24:14):
What did you post it on?
Speaker 1 (24:15):
What did you post to the ground?
Speaker 4 (24:17):
Yeah, and people, you know, you'll you'll post.
Speaker 5 (24:20):
You may get two three hundred maybe a good video
you get eight hundred, and it's like, oh, you know,
when you start getting fifty k, one hundred.
Speaker 4 (24:29):
K, I was like, oh my god, I'm surprised. And
so that means a lot of eyes.
Speaker 5 (24:36):
That's how many people has actually seen it.
Speaker 4 (24:39):
It's seven hundred thousand people.
Speaker 3 (24:41):
How long was the video.
Speaker 4 (24:43):
A minute and some change? Yeah?
Speaker 3 (24:45):
Okay, cool.
Speaker 4 (24:46):
It was because I was talking and I was giving
that you know, you had people on there. It was
like you still got your food free? And I was like, shoot,
because I waited two hours? Why was I take free food.
So now you're coming your commenting back, keeps it going.
Speaker 5 (25:03):
They are still talking about that post today today is
still going.
Speaker 4 (25:07):
And now that I did the backup on the history
that's gone, that's gone viral. Seventy two thousand people seen that.
So now what I did is I went on Instagram
and they have this thing.
Speaker 5 (25:19):
Called trial reels where you can repost a viral video
and it won't go back on your page yet it
goes to non followers to see the insights of that, to.
Speaker 4 (25:29):
If that will go viral again.
Speaker 3 (25:30):
So I'm testing that out right right.
Speaker 2 (25:33):
Okay, so you actually are a purple althote viral.
Speaker 1 (25:38):
I love that, but again, don't don't don't walk away
from that opportunity.
Speaker 2 (25:43):
Okay, you know you know what do you actually need
to when you talk we've been talking about brands.
Speaker 3 (25:48):
We talking about product.
Speaker 2 (25:49):
Is a brand a product, it's brand a talent, it's
brand a business.
Speaker 3 (25:54):
What do you need to start your brand?
Speaker 5 (25:56):
Well, you need to understand before creating it. So from
for me, people know me as a very inspirational. I've
been that, I've had women empowerment groups and all that.
Speaker 4 (26:06):
Kind of stuff. So the core of people that know
me know me as.
Speaker 5 (26:10):
She's positive, she's going to give you the real She's
going to share tips and business and all that with you.
Speaker 4 (26:16):
So for me, that's my brand. So whatever I do,
I still have that identity in it.
Speaker 5 (26:22):
So it's not far like what is she doing that
I'm doing skincare, so I am pulling beauty and empowerment
back into aging, so it's still aligned to.
Speaker 4 (26:30):
What I'm doing.
Speaker 5 (26:31):
So a brand can be a product or a service
if you have something to sell, but when the individual
is the brand, it means that you are like influencers
if they're a beauty influencer or no niche influencers, because
I don't necessarily believe in having one niche.
Speaker 4 (26:46):
I'm like you, I can do a lot, you know,
but you want to.
Speaker 5 (26:49):
Be able to do it well and if it's an
opportunity there So, if you have a beauty product and
that's what you're going to be known for beauty, then
everything you do and follow suit should be that.
Speaker 4 (27:02):
If you decide to be no niche, it still should
have a core value of who you are.
Speaker 5 (27:07):
And for me, mine is she's gonna keep it real
and she's very positive and she's business.
Speaker 4 (27:12):
Oriented, so that is my core whatever I do.
Speaker 5 (27:15):
If I go sell real estates like you should buy
a house because you deserve it and because of a legacy,
it aligns with what I'm doing. So brand can be
a product of service or individual. You just need to
be able to make sure that whatever the core of
that is aligns where people can go to your page
and go, oh Sean. He does podcasts and he has
(27:35):
his own cookbook and he has a cooking show, and
he's about entrepreneurs. So we know that about you. You've
got some of the best brands. You've helped some of
people have the best brands, so we know that that's
what you are for people everywhere.
Speaker 2 (27:49):
Cool quick question here. You mentioned skincare a couple of times.
Are you involved in skincare? Are you Are you scare
of a skincare product? I want to I can't lead
it interview. You've said like three times just kind of
casually talk about what is the skincare that you keep
bringing up in this interview but not bringing it up?
Speaker 3 (28:08):
Okay?
Speaker 4 (28:08):
The reason why?
Speaker 5 (28:09):
Being honest, So, I have a skincare company called skin
Like Skincare. I started it on my fiftieth birthday because
we're aging and it should be one of privilege and
it's a journey to aging. And so I've always been
a skincare girl because my mother was, and we just
take care of our skin. And I wanted because when
I turned fifty, I was like, oh, you have a
hundred now. So for me, I know what we're losing
(28:32):
as women, collagen elasticity, and I want to look good
just like you. So I started a skincare line to
help women to be okay with not wearing makeups so
much like I have on make up now, but you
see that good skin up under there, right.
Speaker 4 (28:46):
So I wanted to not only.
Speaker 5 (28:49):
Have something that you can put topically, but I wanted
you to feel okay on your journey of aging as well.
Speaker 4 (28:55):
So I started the skincare line. I still have it.
Speaker 5 (28:59):
I'm more now have my body scented organic body oils.
Speaker 4 (29:03):
The face part I'm redoing.
Speaker 5 (29:06):
So that's why I wasn't like, go to skin life
got me, you know, But I'm definitely I believe in
taking care of yourself internally and externally, and women we
want to look at it. So I try to empower
women there that value is empower women to be okay
with not having to put a face full of makeup,
but also taking care.
Speaker 4 (29:26):
Of your natural skin to have your natural beauty.
Speaker 3 (29:29):
Okay, so you have a skincare line. Are you launching
a skincare line?
Speaker 5 (29:34):
I have a skincare line, but the facial products are.
Speaker 4 (29:37):
Limited now and I have been promoting.
Speaker 5 (29:40):
More of the body oils, which are scented body ailes.
So that's why it happens things are revamping, so.
Speaker 3 (29:48):
Okay, cool. So what is the body oil?
Speaker 5 (29:50):
So the body oill because now that the Internet has
taught us that you've been messing up your you know,
your hormones with the different ToxS, toxins in the in
skin care. So I have natural organic sunflower joba oil
that I scent so that people that are a little
bit more want a little bit more clean that there's
(30:10):
more of a clean body oil and it's moisturized and
hydrating because again, as we age, we're losing a lot
of different nutrients in our body.
Speaker 4 (30:19):
And so you don't have to walk around with ash skin.
Speaker 5 (30:21):
You can have a body all that is more cleaner
and still smells nice to be able to nourish your body.
Speaker 4 (30:28):
So I'm everything for me is now pro aging or.
Speaker 3 (30:31):
Aging slow right right, slowing down that clock.
Speaker 4 (30:36):
Looking like like I'm fording.
Speaker 3 (30:39):
There like that. Now again, how do we get in
touch with your Stacey?
Speaker 5 (30:43):
You can find me at boone Creative Agency on Instagram.
The website is bloom Creative Agency and.
Speaker 4 (30:50):
I just say this too. You can reach me at
the real Stacey J.
Speaker 5 (30:52):
That's where I'm viral at, so you can check me
out over there.
Speaker 1 (30:55):
Your viral can go find out my virals.
Speaker 3 (31:00):
I got, I got to close interview. Okay, you did
the video, it went viral? Has the customer service change
in arrows at that location?
Speaker 5 (31:09):
I listen, she invited me back, but it's chicken, so
I'm not in a rush. But people have caught on
my page and say it has not.
Speaker 4 (31:16):
It is horrible. Some people say.
Speaker 5 (31:18):
They may have went on a weekday and they charged
twenty dollars to park.
Speaker 4 (31:23):
Twenty the park and.
Speaker 5 (31:24):
Then and they said it's on Panola Road and they
said it used to be or I don't know Denny's
or something.
Speaker 4 (31:32):
So I'm just I.
Speaker 5 (31:34):
Don't need to go back, because even though the owner
did call me and she did invite me back, and
I'm not saying I will never go back, but people
in my comments, have let me know that it hasn't
really changed.
Speaker 2 (31:48):
Okay, well it's twenty dollars the park to get chicken.
Speaker 3 (31:51):
Yes, stop going.
Speaker 5 (31:54):
They say, lamb chops, rostapasta, And that's not what we
do in Chicago.
Speaker 4 (31:57):
We were Harold's Chicken Check. You go in and get
your crewd and you leave.
Speaker 3 (32:03):
So now you think they're doing too much.
Speaker 4 (32:04):
You're doing too much.
Speaker 2 (32:06):
As a brand specialist, digital brand strategist, like you said,
stick with your brand.
Speaker 4 (32:12):
Yeah, don't go.
Speaker 3 (32:13):
And that's where they messing up. If you had to,
if you had to.
Speaker 2 (32:16):
Sit down and dissect and do all of their brand,
go back to what they are doing and then it
will generate a lot more results.
Speaker 4 (32:25):
Yeah, yeah, I understand.
Speaker 5 (32:27):
It's they franchise and so that's why you know, it's
different people.
Speaker 4 (32:30):
So they like, I'm gonna take it up a notch and.
Speaker 2 (32:31):
I'm like, oh, that's true, that's true. I haven't seen that.
But her name is Stacey Jglar. She's the brand strategist.
You know her company, you know, Bloom Creative Agency. Thank
you for coming on Money Making Conversations masterclass.
Speaker 4 (32:44):
Thank you. I appreciate you so much.
Speaker 1 (32:47):
This has been money making Conversations Masterclass with Rashawn McDonald.
Thanks to I guess and our audience, visit Moneymakingconversations dot
com to listen and register to be a guest att
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