Two-time Emmy and Three-NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed T.D. Jakes.
A bestselling author, entrepreneur, and senior pastor of The Potter’s House. The discussion focused on faith-driven entrepreneurship, second chances, and building a lasting legacy.
🔑 Key Themes & Highlights
Faith & Business Leadership
- Jakes emphasized that faith and business principles must work together for success.
- He shared insights on balancing ministry with entrepreneurship, highlighting his $500M+ film and media ventures.
Texas Offenders Reentry Initiative (T.O.R.I.)
- Jakes’ program has helped over 17,000 formerly incarcerated individuals reintegrate into society.
- The initiative provides job training, housing assistance, and financial education to support second chances.
Entrepreneurship & Wealth Building
- He stressed that motivation without information leads to frustration—entrepreneurs must learn business terminology.
- His book Soar: Build Your Vision from the Ground Up serves as a blueprint for success, breaking down corporate structures, financial literacy, and business strategy.
The Wright Brothers Metaphor
- Jakes compared entrepreneurship to aviation, explaining that businesses must build their wings before taking flight.
- He encouraged entrepreneurs to view their business as a vehicle for financial freedom, not just a goal.
📘 About Bishop T.D. Jakes
Bishop T.D. Jakes is a New York Times bestselling author, filmmaker, and senior pastor of The Potter’s House in Dallas, Texas. His television ministry, The Potter’s Touch, reaches millions worldwide.
He has produced Grammy-winning music and hit films, including Heaven Is for Real and Miracles from Heaven. His latest book, Soar, provides practical strategies for entrepreneurs.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you're about to make a change in your life
and you feel uncomfortable, that's the best feeling you can
have because for the first time in your life, you'll
make a new decision that's.
Speaker 2 (00:11):
Going to be best for you and not what somebody
told you to do.
Speaker 1 (00:15):
And that's when all bets are off. Welcome to Money
Making Conversation Masterclass. I'm your host, Rashaan McDonald. Our theme
is there's no perfect time to start following your dreams.
I recognize that we all have different definitions of success.
For you and maybe the size of your chain, it's
time to stop reading other people's success stories to start
living your own.
Speaker 2 (00:34):
Cape Wedning my first guest.
Speaker 1 (00:42):
He is a New York Times number one New York
Times bestselling author of more than forty books, and founder
and senior pastor of The Potter's House, located in Dallas, Texas.
His television ministry program, The Potter's Touch, is watched by
three point three million viewers every week. She u was
Grammy Award winning music as well as hit films from
(01:03):
such movies as Heaven Is for Real, Miracles from Heaven,
and Jump in the Broom. Please welcome the Money Making
conversations Bishop TD Jakes.
Speaker 3 (01:12):
Hello, Hello, thank you for having me.
Speaker 2 (01:15):
Bishop. Did I lay you out there? Did I lay you.
Speaker 3 (01:17):
Out that I wondered.
Speaker 2 (01:21):
Your story is.
Speaker 1 (01:23):
I've been fortunately and blessed to have met you over
the years in my working relationship with Steve Harvey. You've
never disappointed and you you've laid a path of opportunity
for individuals like me to say I can do this.
Speaker 2 (01:37):
And when I look at the book that we're going.
Speaker 1 (01:38):
To talk about, Soil build your vision from the ground up,
it is truly a person's blueprint for success as an
individual and especially in entrepreneurship. Why did you decide to
do it this time, sir?
Speaker 3 (01:51):
You know it was It was really a lot of
pun in prayer and ever went into it because my
liability is my own career. People see you as clergyman,
they have difficulty seeing you as anything else. And yet
the elephant in the middle of the room is I've
done over five hundred million dollars worth of films grossed
at the box office, continue to be in that arena
(02:12):
and now during television with Lifetime, done a lot of
projects and outside things beyond the pale of clergy. And
when I look around at our communities. It's not just
preaching that we need. We need information about business, about entrepreneurship,
recreating our lives. People who were a second chance citizens,
(02:33):
ex offenders, how do they get back up on their
feet again? Mothers have empty nests, people trying to subsidize
their income, looking for a job when you may have
to create the job that you need. And I wanted
to have a conversation with my generation about it.
Speaker 2 (02:48):
It is important.
Speaker 1 (02:49):
And before we even get into the book, it's two
sections I want to talk about. It's the front of
the book, in the back of the book. In the
front of the book you talk about the Texas Offenders
re Entry Initiative, which I knew nothing about. Let me
give my listeners the background. Launch in two thousand and five,
the TORII program has served over ten thousand formerly in
(03:09):
cost of radio adults across the state of Texas in healthcare, employment, housing, spirituality,
education and family.
Speaker 2 (03:17):
But ten thousand, Bishop Tdjakes, it's not.
Speaker 3 (03:20):
The number is actually up to seventeen thousand now that
have gone through our program. We meet them once they
get out of prison. We put them into a year
to two year training program that helps some of them
to get GEDs. Fifty percent of them have gotten jobs
as a result of being there. We direct them into housing,
We work on their family skills, we do anger management classes,
(03:42):
we do very practical dress, how to address for an interview,
that sort of thing, and we continue to enhance it.
I meet the CEOs and corporate leaders about giving a
certain amount of job allotments to second chance citizens. And
we have had accommodations from the Obama administration down through
the years. We've been appreciated by the criminal justice system,
(04:05):
and we're getting ready to have a graduation and still
for a whole new match of students who are coming
through the program. So it's alive and.
Speaker 1 (04:12):
Well, if you ever need me to speak to them,
you know, I'm about motivation, about uplift. You know my life.
I come from the inner city fifth Ward. I've been fortunate.
My degree is in mathematics and corporate trained and IBM,
and I just know that sometimes you need to hear
a person just came from a community that wasn't supposed
to be the blessed community right stepped out there, was
(04:33):
pushed in the right direction.
Speaker 2 (04:34):
You know what I'm saying. We all are pushed but
sometimes we don't.
Speaker 1 (04:37):
We ignore that push or that renovation and the right
people motivated me. And when it was at the front
of the book, I wanted to bring that out because
if it's important to be in the book, the only
thing I would say, I bought the book on Kendle,
I bought your book, sir.
Speaker 2 (04:50):
They could at least go.
Speaker 1 (04:51):
Online and update ten thousand and seventeen thousand.
Speaker 2 (04:54):
Okay, it's digital. They can go in there and change
that ten thousand and seventeen thousand.
Speaker 3 (05:00):
You know, the number is so staggering. And people who
have been following me for years, some of them knowing,
some of them don't. If you follow me on social media,
you get to see the graduation and the clips of
the graduation, or if you're a member of my church,
you're knowing. But if you just watch my television show,
you would never know that we're doing anything like that.
We've been doing this for years, I know.
Speaker 2 (05:19):
And that's another segment before we get in the book.
I want to talk about is the back of the book.
Speaker 1 (05:22):
Okay, because it's an appendix section called where you it's
called definition of term section? Will you really break down
explain to people what a sole for propriortoreship is corporation,
is cash flow, balance sheet And these are statements that
scare people because they don't know where to go, they
don't know what to term. So and then you have
(05:43):
another section called other resource section, will you explain to
people what a small business administration is and what website
to go to?
Speaker 2 (05:52):
You know, all these A score website to go to, Black.
Speaker 1 (05:56):
Enterprise, Entrepreneurship, Entrepreneur magazine, all these things. Why was important
because I read a lot of books. I've been motivated
a lot over years. I've been fortunate that I have
done talk shows like you have, so I've gotten a
lot of books come my way over the last ten
years of my life. I've never seen this in a book.
Why did you?
Speaker 3 (06:15):
I did not want to write a puff piece, a
fluff book, but you know you could make it and
name it and claim it and go after your dreams
and all that kind of stuff. Because at the end
of you know, motivation without information least to frustration. So
I did not want to further motivate people without providing
(06:35):
the kind of information that would cause them to end
up with frustration. Every And you know this, well, if
you've done entertainment business, like you have. Every genre of
business has its own lingo and language. You can't function
in that genre if you don't learn the language. You
wouldn't go to Spain to live and not learn Spanish.
(06:58):
You wouldn't go to Paris and not learn friends. And
if you're going to go into business, you have to
learn the language. And I've tried to make it simple enough.
It's not like a whole foreign language, but there are
some terms so that when you're in a meeting, you
have some sense of what they're talking about and you're
not intimidated. So many people are going in business because
they have a talent. They have the talent, but they
(07:18):
don't have the terms. And the terms helps you to
be able to escalate the talent because then you can
craft the business model to protect you because business is
a jungle and you can get divied out there if
you don't know how to protect yourself and you.
Speaker 2 (07:35):
And that's why I'm telling everybody right now.
Speaker 1 (07:37):
The show Money Making Conversation is designed for entrepreneurship. Free
information that I provide to my listeners and viewers. If
you're on my Facebook page. This is the first book
I've ever encountered.
Speaker 2 (07:48):
That is a book.
Speaker 1 (07:48):
You go to the shelves, you walk away, and you
can build your career, build your life not only through
your faith, but all through to principles. Throughout this book,
it's about sore and the analogy is taken from the
fact that as a kid, which I was related to.
I related to the fact that my dad, my Disneyland
trip was to go to the airport right and watch
(08:10):
the planes take off. When I read that, I said,
this is my book.
Speaker 3 (08:17):
It was cheap entertainment back then. We go to the
airport and watch some flights take off. My kids wouldn't
think we were crazy if I took them to the
airport to watch some planes take off, but it was
the only kind of entertainment my parents could afford. It
led to me becoming fascinated with the Right Brothers. The
Right Brothers become the metaphor for the book because they
built their airplane in a bicycle shop, and it just
(08:40):
it's a great conversation.
Speaker 1 (08:41):
I love writing the book, and that's the type of terminology.
Speaker 2 (08:45):
It's going to be relatable, you know.
Speaker 1 (08:47):
The next break, we're going to go into more detail
about the actual book because I want people to understand
that it's broken down into four parts. I'm just gonna
set everybody up. It's four parts. Expand your vision, Bill,
your wings, clear the clouds, soart a new high. And
when I when I, when I'm engaged in this next
don't go nowhere because you got to hear the profound
words of leadership, fellowship, and in entrepreneurship. That's going to
(09:11):
let you know that you can win in the game
of small business and game of life. And the one
thing I also took away from the book is that
if you're the employee, you should read this book because
you are a brand and you should consider yourself an entrepreneur.
On the pog is Bishop Tdjkes, and we're going to
go in more detail about sore New York Times bestseller
build your Vision from the ground up, And I'm telling
(09:34):
everybody it truly is a person's blueprint for success.
Speaker 2 (09:37):
Bishop.
Speaker 1 (09:40):
The reason I want to really start with your mom
and your dad, because see, when people write books. The
one thing I don't like when they write books, it's
like they have no history and.
Speaker 2 (09:48):
They don't have any resume.
Speaker 1 (09:50):
Your mom was a real estate was involved in real estate,
and your father had a janitorial service.
Speaker 2 (09:56):
So you learned this as a young As a youth,
it was.
Speaker 3 (09:59):
A conversation in my house every day. It was the
environment I grew up here. And my mother was always
looking for a deal on real estate and buying these
pieces of property and collecting rent from them, and in fact,
she did it when I was a child. She maintained
that property throughout her life. My mother finally died at
seventy three with Alzheimer's, and even as she was fading away,
(10:23):
my mother had rent money coming in that she from
houses she couldn't remember anymore. And it left an indelible
impression upon me because my mother was not at the
mercy of social security. She was not at the mercy
of her teacher's retirement. Though she received that, she subsidized
her income, and she becomes a catalyst for conversation, particularly
(10:45):
for women of color who have had to scratch their
way up and fight them to fight the tide and
the male dominated disconnect that exists in our country today.
I think my mother is the social greate inspiration.
Speaker 1 (11:01):
We'll be right back with more from Rashaan McDonald, and
money making conversations don't touch.
Speaker 2 (11:05):
That, though.
Speaker 4 (11:09):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations
dot com and follow money Making Conversations Masterclass on Facebook, Twitter,
and Instagram.
Speaker 2 (11:26):
You better believe it.
Speaker 1 (11:27):
And that's another reason I'm gonna I'm gonna keep putting
notches on why you should read this book. You should
read this book about your mom because of the fact
that you know, in the times of racism, you know,
and it was you know, this still doesn't exist today,
but back then, you know, for her to have the
inspiration to understand, Okay, I'm a school teacher, but I'm
gonna put a lot of money over here, and I'm
gonna go go get this one house, get this one house.
(11:49):
That is to me is that's just have to experience
that lets me know why you're successful today.
Speaker 3 (11:56):
My mother bought so much real estate that they ended
up niming the street after her. She owned all the
property on the street and property in other areas of
the city. So I had her on one hand and
my dad was on the other hand, who started a
business with a mom and a mucket and ended up
with fifty two employees in the sixties in West Virginia,
the second poor state in the Union, five percent black
(12:19):
in the sixties, and he still want in the art
of business, my friend with lease.
Speaker 2 (12:24):
That's to your book, my friend. So build your.
Speaker 1 (12:27):
Vision from the ground up. You broke it up in
the four chapters I'm just named these chapters. Just give
me a short synopsis on why that chapter is important.
The first part one expand your vision.
Speaker 3 (12:37):
You know, you are no more than the thoughts you think,
and it's very, very important that you span your vision.
I see so many people who are even working good jobs.
We mentioned before the break about people who are on
a job and they're building a vision for the company,
but they have not built a brand for themselves. And
when the company gets finished with you, they tossed you aside.
(12:58):
You're back to ground level zero. You have not used
those principles that you use for the company, you don't
use them for yourself. I think that's a very important
place to start. The fact that African American women and
Leatingo women are going into business more readily than any
other people group is important to discuss as well, because
they're also going out of business because they don't really
(13:20):
have sustainability or access to finances in order to be productive.
So I start out by talking about vision. Everything starts
with the vision. Expanding your vision, going to new horizons,
always being progressive, not being so busy doing the work
that you don't get to think the work you do.
Lost entrepreneurs the same thing that made them greatest killing them.
(13:43):
They're so busy doing the work that they don't get
a chance to think the work. And they cannot confuse
busyness with business.
Speaker 1 (13:52):
Wow, you have two chapters here, chapter two and chapter three.
Bill your wings and clear the clouds.
Speaker 3 (13:59):
You have to bill your their own wings. I use
again the metaphor the right brothers. And it took them
forever to get the plane in the air, but they
had to build their own wings in order to get
it done. It's not going to happen through magic. It
is a building process. It is not going to come
through osmosis or just because you put a nice picture
on social media. I deeply believe in marketing and social media,
(14:23):
but that it's not going to come through magic like that.
And I talk about building those wings because when you
think of a business, a business is not a destination
it's a transportation. The destination was to get in the clouds.
The transportation was the plane. So your goal should not
be to have a business. Your goal should be to
(14:44):
have economic equity and your flight pattern and your wings
is through your business. If the goal is to have
a business, you can have a business to starve to death.
The goal should be to have economic liquidity so that
you have something pass on to your areas and be
able to us your community, your generation, show into your charities,
whatever you that's the goal. Now what are we going
(15:05):
to build to accomplish the goal? Too many people see
the business as the goal. The business is not the goal.
It is not the ends. It's the means. You have
to build those wings to get you to the end
of where you're trying to go.
Speaker 2 (15:20):
Wow.
Speaker 1 (15:21):
In the last chapter, last like I say, is four parts,
expand your vision, billion wings, clear the clouds, and the
final one is sore to new heights.
Speaker 3 (15:29):
Keep evolving, keep growing. Whether you build a business to sell,
and there are logical reasons why many people build a
business with selling in mind, or whether you build the
business to pass on as a legacy to your children,
you have to keep momentum. You have to keep momentum.
It is the thrust that keeps the plane in the air.
If you lose your thrust, the plane will fall. The
(15:52):
law of aerodynamics supersedes the law of gravity. And this
is the issue in all of our lives. We have
a gravitational pull that's always try to pull us back
down to where we came from. In order to escape
that gravitational pull, you must maintain momentum. So you must
be airborne. Must maintained momentum, keep growing, keep building, keep
going forward, because if an airport, if an airplane stops
(16:16):
his thrust, it will immediately fall to the ground.
Speaker 1 (16:19):
Ladies and gentlemen and sore, build your vision from the
ground up. Bishop TDJS reveals how to build a uniquely
personal vision within you, within you, listen to me, within
you into your own special and have you make your
own special contributions to the world by blending common.
Speaker 2 (16:36):
Sense and information.
Speaker 1 (16:38):
That's what this book brings to you, common sense and information,
and he wraps it up with faith. Don't ever walk
on out that door thinking faith does not play a
major role.
Speaker 2 (16:48):
That's what I loved about this book because from.
Speaker 1 (16:50):
A ministers from a ministrels from a preaching standpoint.
Speaker 2 (16:56):
You know, we know what you do. You're a bishop.
Speaker 1 (17:00):
You didn't start the book out like that, you go
through it all. I'm gonna lay it out the stores
with Oprah Michelle Nicholas as the lieutenant or hurl. You
talk about Miss Robbie, you talk about Patti LaBelle, how
she saw an opportunity, she just pray on it, she
acts on it.
Speaker 2 (17:14):
She acted on it.
Speaker 1 (17:15):
And that's what I love about this book because you're
telling people, Look, i'm gonna tell you about business first,
and then we're gonna pray in a minute though we're
but I'm gonna tell you this is the business principle.
Don't put prayer before business now. And that is why
I love this book, sir. And wow, I know it's
I know it's I know it can't stay on the shelves.
(17:36):
I know it cannot stay on the shelves.
Speaker 3 (17:37):
God bless you. Know.
Speaker 1 (17:39):
The thing about it is that I've always been a
fan of what you do.
Speaker 2 (17:42):
And actually, you know, cause you can call.
Speaker 1 (17:45):
Me a jaded book reader and then read a book
where I gained so much information, so much knowledge, and
I'm just gonna share to the world when people hear
this show. The fact is you have the blueprint. Stop
stop looking at it anywhere, Stop reading other things. This
man was born in the house of entrepreneurs. Her success
is Google him.
Speaker 2 (18:05):
Google him.
Speaker 1 (18:06):
You will see and the consistency and the fact that
he's given back. In two thousand and five, over seventeen
thousand men and women out of Texas incarcerated a living
a positive life, with over fifty three percent of them
getting jobs. Sir, thank you for coming on my show.
I'm a fan. I'm a fan, and we're gonna keep
selling these books.
Speaker 2 (18:26):
Probab We're going to sell these books come out.
Speaker 4 (18:27):
Bishop, thank you for joining us for this edition of
Money Making Conversations Master Class. Money Making Conversations Master Class
with through Sean McDonald is produced by thirty eight fifteen
Media Inc. More information about thirty eight to fifteen Media Inc.
Is available at thirty eight to fifteen media dot com.
(18:50):
And always remember to lead with your Giftstett
If you're about to make a change in your life
and you feel uncomfortable, that's the best feeling you can
have because for the first time in your life, you'll
make a new decision that's.
Speaker 2 (00:11):
Going to be best for you and not what somebody
told you to do.
Speaker 1 (00:15):
And that's when all bets are off. Welcome to Money
Making Conversation Masterclass. I'm your host, Rashaan McDonald. Our theme
is there's no perfect time to start following your dreams.
I recognize that we all have different definitions of success.
For you and maybe the size of your chain, it's
time to stop reading other people's success stories to start
living your own.
Speaker 2 (00:34):
Cape Wedning my first guest.
Speaker 1 (00:42):
He is a New York Times number one New York
Times bestselling author of more than forty books, and founder
and senior pastor of The Potter's House, located in Dallas, Texas.
His television ministry program, The Potter's Touch, is watched by
three point three million viewers every week. She u was
Grammy Award winning music as well as hit films from
(01:03):
such movies as Heaven Is for Real, Miracles from Heaven,
and Jump in the Broom. Please welcome the Money Making
conversations Bishop TD Jakes.
Speaker 3 (01:12):
Hello, Hello, thank you for having me.
Speaker 2 (01:15):
Bishop. Did I lay you out there? Did I lay you.
Speaker 3 (01:17):
Out that I wondered.
Speaker 2 (01:21):
Your story is.
Speaker 1 (01:23):
I've been fortunately and blessed to have met you over
the years in my working relationship with Steve Harvey. You've
never disappointed and you you've laid a path of opportunity
for individuals like me to say I can do this.
Speaker 2 (01:37):
And when I look at the book that we're going.
Speaker 1 (01:38):
To talk about, Soil build your vision from the ground up,
it is truly a person's blueprint for success as an
individual and especially in entrepreneurship. Why did you decide to
do it this time, sir?
Speaker 3 (01:51):
You know it was It was really a lot of
pun in prayer and ever went into it because my
liability is my own career. People see you as clergyman,
they have difficulty seeing you as anything else. And yet
the elephant in the middle of the room is I've
done over five hundred million dollars worth of films grossed
at the box office, continue to be in that arena
(02:12):
and now during television with Lifetime, done a lot of
projects and outside things beyond the pale of clergy. And
when I look around at our communities. It's not just
preaching that we need. We need information about business, about entrepreneurship,
recreating our lives. People who were a second chance citizens,
(02:33):
ex offenders, how do they get back up on their
feet again? Mothers have empty nests, people trying to subsidize
their income, looking for a job when you may have
to create the job that you need. And I wanted
to have a conversation with my generation about it.
Speaker 2 (02:48):
It is important.
Speaker 1 (02:49):
And before we even get into the book, it's two
sections I want to talk about. It's the front of
the book, in the back of the book. In the
front of the book you talk about the Texas Offenders
re Entry Initiative, which I knew nothing about. Let me
give my listeners the background. Launch in two thousand and five,
the TORII program has served over ten thousand formerly in
(03:09):
cost of radio adults across the state of Texas in healthcare, employment, housing, spirituality,
education and family.
Speaker 2 (03:17):
But ten thousand, Bishop Tdjakes, it's not.
Speaker 3 (03:20):
The number is actually up to seventeen thousand now that
have gone through our program. We meet them once they
get out of prison. We put them into a year
to two year training program that helps some of them
to get GEDs. Fifty percent of them have gotten jobs
as a result of being there. We direct them into housing,
We work on their family skills, we do anger management classes,
(03:42):
we do very practical dress, how to address for an interview,
that sort of thing, and we continue to enhance it.
I meet the CEOs and corporate leaders about giving a
certain amount of job allotments to second chance citizens. And
we have had accommodations from the Obama administration down through
the years. We've been appreciated by the criminal justice system,
(04:05):
and we're getting ready to have a graduation and still
for a whole new match of students who are coming
through the program. So it's alive and.
Speaker 1 (04:12):
Well, if you ever need me to speak to them,
you know, I'm about motivation, about uplift. You know my life.
I come from the inner city fifth Ward. I've been fortunate.
My degree is in mathematics and corporate trained and IBM,
and I just know that sometimes you need to hear
a person just came from a community that wasn't supposed
to be the blessed community right stepped out there, was
(04:33):
pushed in the right direction.
Speaker 2 (04:34):
You know what I'm saying. We all are pushed but
sometimes we don't.
Speaker 1 (04:37):
We ignore that push or that renovation and the right
people motivated me. And when it was at the front
of the book, I wanted to bring that out because
if it's important to be in the book, the only
thing I would say, I bought the book on Kendle,
I bought your book, sir.
Speaker 2 (04:50):
They could at least go.
Speaker 1 (04:51):
Online and update ten thousand and seventeen thousand.
Speaker 2 (04:54):
Okay, it's digital. They can go in there and change
that ten thousand and seventeen thousand.
Speaker 3 (05:00):
You know, the number is so staggering. And people who
have been following me for years, some of them knowing,
some of them don't. If you follow me on social media,
you get to see the graduation and the clips of
the graduation, or if you're a member of my church,
you're knowing. But if you just watch my television show,
you would never know that we're doing anything like that.
We've been doing this for years, I know.
Speaker 2 (05:19):
And that's another segment before we get in the book.
I want to talk about is the back of the book.
Speaker 1 (05:22):
Okay, because it's an appendix section called where you it's
called definition of term section? Will you really break down
explain to people what a sole for propriortoreship is corporation,
is cash flow, balance sheet And these are statements that
scare people because they don't know where to go, they
don't know what to term. So and then you have
(05:43):
another section called other resource section, will you explain to
people what a small business administration is and what website
to go to?
Speaker 2 (05:52):
You know, all these A score website to go to, Black.
Speaker 1 (05:56):
Enterprise, Entrepreneurship, Entrepreneur magazine, all these things. Why was important
because I read a lot of books. I've been motivated
a lot over years. I've been fortunate that I have
done talk shows like you have, so I've gotten a
lot of books come my way over the last ten
years of my life. I've never seen this in a book.
Why did you?
Speaker 3 (06:15):
I did not want to write a puff piece, a
fluff book, but you know you could make it and
name it and claim it and go after your dreams
and all that kind of stuff. Because at the end
of you know, motivation without information least to frustration. So
I did not want to further motivate people without providing
(06:35):
the kind of information that would cause them to end
up with frustration. Every And you know this, well, if
you've done entertainment business, like you have. Every genre of
business has its own lingo and language. You can't function
in that genre if you don't learn the language. You
wouldn't go to Spain to live and not learn Spanish.
(06:58):
You wouldn't go to Paris and not learn friends. And
if you're going to go into business, you have to
learn the language. And I've tried to make it simple enough.
It's not like a whole foreign language, but there are
some terms so that when you're in a meeting, you
have some sense of what they're talking about and you're
not intimidated. So many people are going in business because
they have a talent. They have the talent, but they
(07:18):
don't have the terms. And the terms helps you to
be able to escalate the talent because then you can
craft the business model to protect you because business is
a jungle and you can get divied out there if
you don't know how to protect yourself and you.
Speaker 2 (07:35):
And that's why I'm telling everybody right now.
Speaker 1 (07:37):
The show Money Making Conversation is designed for entrepreneurship. Free
information that I provide to my listeners and viewers. If
you're on my Facebook page. This is the first book
I've ever encountered.
Speaker 2 (07:48):
That is a book.
Speaker 1 (07:48):
You go to the shelves, you walk away, and you
can build your career, build your life not only through
your faith, but all through to principles. Throughout this book,
it's about sore and the analogy is taken from the
fact that as a kid, which I was related to.
I related to the fact that my dad, my Disneyland
trip was to go to the airport right and watch
(08:10):
the planes take off. When I read that, I said,
this is my book.
Speaker 3 (08:17):
It was cheap entertainment back then. We go to the
airport and watch some flights take off. My kids wouldn't
think we were crazy if I took them to the
airport to watch some planes take off, but it was
the only kind of entertainment my parents could afford. It
led to me becoming fascinated with the Right Brothers. The
Right Brothers become the metaphor for the book because they
built their airplane in a bicycle shop, and it just
(08:40):
it's a great conversation.
Speaker 1 (08:41):
I love writing the book, and that's the type of terminology.
Speaker 2 (08:45):
It's going to be relatable, you know.
Speaker 1 (08:47):
The next break, we're going to go into more detail
about the actual book because I want people to understand
that it's broken down into four parts. I'm just gonna
set everybody up. It's four parts. Expand your vision, Bill,
your wings, clear the clouds, soart a new high. And
when I when I, when I'm engaged in this next
don't go nowhere because you got to hear the profound
words of leadership, fellowship, and in entrepreneurship. That's going to
(09:11):
let you know that you can win in the game
of small business and game of life. And the one
thing I also took away from the book is that
if you're the employee, you should read this book because
you are a brand and you should consider yourself an entrepreneur.
On the pog is Bishop Tdjkes, and we're going to
go in more detail about sore New York Times bestseller
build your Vision from the ground up, And I'm telling
(09:34):
everybody it truly is a person's blueprint for success.
Speaker 2 (09:37):
Bishop.
Speaker 1 (09:40):
The reason I want to really start with your mom
and your dad, because see, when people write books. The
one thing I don't like when they write books, it's
like they have no history and.
Speaker 2 (09:48):
They don't have any resume.
Speaker 1 (09:50):
Your mom was a real estate was involved in real estate,
and your father had a janitorial service.
Speaker 2 (09:56):
So you learned this as a young As a youth,
it was.
Speaker 3 (09:59):
A conversation in my house every day. It was the
environment I grew up here. And my mother was always
looking for a deal on real estate and buying these
pieces of property and collecting rent from them, and in fact,
she did it when I was a child. She maintained
that property throughout her life. My mother finally died at
seventy three with Alzheimer's, and even as she was fading away,
(10:23):
my mother had rent money coming in that she from
houses she couldn't remember anymore. And it left an indelible
impression upon me because my mother was not at the
mercy of social security. She was not at the mercy
of her teacher's retirement. Though she received that, she subsidized
her income, and she becomes a catalyst for conversation, particularly
(10:45):
for women of color who have had to scratch their
way up and fight them to fight the tide and
the male dominated disconnect that exists in our country today.
I think my mother is the social greate inspiration.
Speaker 1 (11:01):
We'll be right back with more from Rashaan McDonald, and
money making conversations don't touch.
Speaker 2 (11:05):
That, though.
Speaker 4 (11:09):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan McDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations
dot com and follow money Making Conversations Masterclass on Facebook, Twitter,
and Instagram.
Speaker 2 (11:26):
You better believe it.
Speaker 1 (11:27):
And that's another reason I'm gonna I'm gonna keep putting
notches on why you should read this book. You should
read this book about your mom because of the fact
that you know, in the times of racism, you know,
and it was you know, this still doesn't exist today,
but back then, you know, for her to have the
inspiration to understand, Okay, I'm a school teacher, but I'm
gonna put a lot of money over here, and I'm
gonna go go get this one house, get this one house.
(11:49):
That is to me is that's just have to experience
that lets me know why you're successful today.
Speaker 3 (11:56):
My mother bought so much real estate that they ended
up niming the street after her. She owned all the
property on the street and property in other areas of
the city. So I had her on one hand and
my dad was on the other hand, who started a
business with a mom and a mucket and ended up
with fifty two employees in the sixties in West Virginia,
the second poor state in the Union, five percent black
(12:19):
in the sixties, and he still want in the art
of business, my friend with lease.
Speaker 2 (12:24):
That's to your book, my friend. So build your.
Speaker 1 (12:27):
Vision from the ground up. You broke it up in
the four chapters I'm just named these chapters. Just give
me a short synopsis on why that chapter is important.
The first part one expand your vision.
Speaker 3 (12:37):
You know, you are no more than the thoughts you think,
and it's very, very important that you span your vision.
I see so many people who are even working good jobs.
We mentioned before the break about people who are on
a job and they're building a vision for the company,
but they have not built a brand for themselves. And
when the company gets finished with you, they tossed you aside.
(12:58):
You're back to ground level zero. You have not used
those principles that you use for the company, you don't
use them for yourself. I think that's a very important
place to start. The fact that African American women and
Leatingo women are going into business more readily than any
other people group is important to discuss as well, because
they're also going out of business because they don't really
(13:20):
have sustainability or access to finances in order to be productive.
So I start out by talking about vision. Everything starts
with the vision. Expanding your vision, going to new horizons,
always being progressive, not being so busy doing the work
that you don't get to think the work you do.
Lost entrepreneurs the same thing that made them greatest killing them.
(13:43):
They're so busy doing the work that they don't get
a chance to think the work. And they cannot confuse
busyness with business.
Speaker 1 (13:52):
Wow, you have two chapters here, chapter two and chapter three.
Bill your wings and clear the clouds.
Speaker 3 (13:59):
You have to bill your their own wings. I use
again the metaphor the right brothers. And it took them
forever to get the plane in the air, but they
had to build their own wings in order to get
it done. It's not going to happen through magic. It
is a building process. It is not going to come
through osmosis or just because you put a nice picture
on social media. I deeply believe in marketing and social media,
(14:23):
but that it's not going to come through magic like that.
And I talk about building those wings because when you
think of a business, a business is not a destination
it's a transportation. The destination was to get in the clouds.
The transportation was the plane. So your goal should not
be to have a business. Your goal should be to
(14:44):
have economic equity and your flight pattern and your wings
is through your business. If the goal is to have
a business, you can have a business to starve to death.
The goal should be to have economic liquidity so that
you have something pass on to your areas and be
able to us your community, your generation, show into your charities,
whatever you that's the goal. Now what are we going
(15:05):
to build to accomplish the goal? Too many people see
the business as the goal. The business is not the goal.
It is not the ends. It's the means. You have
to build those wings to get you to the end
of where you're trying to go.
Speaker 2 (15:20):
Wow.
Speaker 1 (15:21):
In the last chapter, last like I say, is four parts,
expand your vision, billion wings, clear the clouds, and the
final one is sore to new heights.
Speaker 3 (15:29):
Keep evolving, keep growing. Whether you build a business to sell,
and there are logical reasons why many people build a
business with selling in mind, or whether you build the
business to pass on as a legacy to your children,
you have to keep momentum. You have to keep momentum.
It is the thrust that keeps the plane in the air.
If you lose your thrust, the plane will fall. The
(15:52):
law of aerodynamics supersedes the law of gravity. And this
is the issue in all of our lives. We have
a gravitational pull that's always try to pull us back
down to where we came from. In order to escape
that gravitational pull, you must maintain momentum. So you must
be airborne. Must maintained momentum, keep growing, keep building, keep
going forward, because if an airport, if an airplane stops
(16:16):
his thrust, it will immediately fall to the ground.
Speaker 1 (16:19):
Ladies and gentlemen and sore, build your vision from the
ground up. Bishop TDJS reveals how to build a uniquely
personal vision within you, within you, listen to me, within
you into your own special and have you make your
own special contributions to the world by blending common.
Speaker 2 (16:36):
Sense and information.
Speaker 1 (16:38):
That's what this book brings to you, common sense and information,
and he wraps it up with faith. Don't ever walk
on out that door thinking faith does not play a
major role.
Speaker 2 (16:48):
That's what I loved about this book because from.
Speaker 1 (16:50):
A ministers from a ministrels from a preaching standpoint.
Speaker 2 (16:56):
You know, we know what you do. You're a bishop.
Speaker 1 (17:00):
You didn't start the book out like that, you go
through it all. I'm gonna lay it out the stores
with Oprah Michelle Nicholas as the lieutenant or hurl. You
talk about Miss Robbie, you talk about Patti LaBelle, how
she saw an opportunity, she just pray on it, she
acts on it.
Speaker 2 (17:14):
She acted on it.
Speaker 1 (17:15):
And that's what I love about this book because you're
telling people, Look, i'm gonna tell you about business first,
and then we're gonna pray in a minute though we're
but I'm gonna tell you this is the business principle.
Don't put prayer before business now. And that is why
I love this book, sir. And wow, I know it's
I know it's I know it can't stay on the shelves.
(17:36):
I know it cannot stay on the shelves.
Speaker 3 (17:37):
God bless you. Know.
Speaker 1 (17:39):
The thing about it is that I've always been a
fan of what you do.
Speaker 2 (17:42):
And actually, you know, cause you can call.
Speaker 1 (17:45):
Me a jaded book reader and then read a book
where I gained so much information, so much knowledge, and
I'm just gonna share to the world when people hear
this show. The fact is you have the blueprint. Stop
stop looking at it anywhere, Stop reading other things. This
man was born in the house of entrepreneurs. Her success
is Google him.
Speaker 2 (18:05):
Google him.
Speaker 1 (18:06):
You will see and the consistency and the fact that
he's given back. In two thousand and five, over seventeen
thousand men and women out of Texas incarcerated a living
a positive life, with over fifty three percent of them
getting jobs. Sir, thank you for coming on my show.
I'm a fan. I'm a fan, and we're gonna keep
selling these books.
Speaker 2 (18:26):
Probab We're going to sell these books come out.
Speaker 4 (18:27):
Bishop, thank you for joining us for this edition of
Money Making Conversations Master Class. Money Making Conversations Master Class
with through Sean McDonald is produced by thirty eight fifteen
Media Inc. More information about thirty eight to fifteen Media Inc.
Is available at thirty eight to fifteen media dot com.
(18:50):
And always remember to lead with your Giftstett
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