The episode is a motivational masterclass aimed at empowering individuals—especially entrepreneurs and professionals—to take control of their lives, careers, and personal growth. Rushion McDonald shares personal stories, lessons learned, and actionable advice to help listeners:
- Overcome fear and excuses
- Build a personal brand
- Capitalize on opportunities
- Maintain balance and consistency
- Transition from being a “chicken” to an “eagle” in life
🗝️ Key Takeaways 1. Age Is Not an Excuse
“Don’t let your age be an excuse… There’s no such thing as a perfect life.”
McDonald challenges societal timelines and encourages listeners to pursue their goals regardless of age.
2. Find a Hobby & Prioritize Health
“If you run into life with no hobby, then guess what? It will lead to frustration.”
He shares how baking became his hobby and helped him find balance.
3. Take Vacations & Value Family
“If you’re saying that you don’t have time for vacation, I’m telling you, you are a fool.”
He emphasizes the importance of rest and family time for mental and emotional well-being.
4. Dating & Relationships Matter
“No dating time and no family time are the same problems.”
McDonald discusses how neglecting personal relationships can hinder overall happiness.
5. Capitalize on Opportunities
“IBM gave me a job opportunity to be successful. I wasn’t capitalizing on it.”
He recounts a pivotal moment at IBM where he learned the importance of setting goals and presenting himself professionally.
6. Fear of Formalizing Business
“If you don’t get it in writing, it’s not legitimate.”
He warns against informal business practices and stresses the need for contracts and structure.
7. Build and Market Your Brand
“You are a brand. You are a product. You are a walking, talking product.”
McDonald explains how he branded Steve Harvey like a corporation and how individuals must treat themselves similarly.
8. Chicken vs. Eagle Analogy
“Why would you want to be eating like the chicken when you can soar like an eagle?”
A powerful metaphor contrasting mediocrity (chicken) with excellence and leadership (eagle).
9. Outline Your Plan
“Set a goal. Make that plan. Get to work. Stick to it. Reach that goal.”
He provides a simple 5-step framework for achieving success.
10. Consistency Is Key
“Consistency promotes your brand. Consistency delivers value to your customers.”
McDonald highlights how reliability and standards build trust and success.
💬 Notable Quotes
- “Stop reading success stories and start writing your own.”
- “Retirement is for old people. Social media does not have an age limit.”
- “You don’t want to be a chicken. You want to be something people expect you to be.”
- “Fear of getting your business relationship in writing… If you don’t get it in writing, it’s going to go away.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi.
Speaker 2 (00:00):
I am Rashan McDonald, a host of weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides are for everyone. It's time to stop reading other
people's success stories and start living your own. If you
want to be a guest on my show, please visit
our website, Moneymaking Conversations dot com and click the be
a Guest button. Press submit and information will come directly
(00:23):
to me. Now, let's get this show started. Don't let
your age be an excuse. Don't let it be an excuse.
Don't let it stop you. Don't let it and hamper you.
Because so many people have been pigeonholed into believing that
they reach a certain age. If you haven't accomplished certain things,
if you hadn't graduated from college at twenty two, if
(00:45):
you're in the method, if you haven't met the right
person at twenty four, if you hadn't gotten married at
twenty eight, if you don't have your kids by thirty five,
then you are not living the perfect life. There's no
such thing as the perfect life. The life you're trying
to live is your life, your life being able to
win and win in the conditions that are available to
you today. Let me talk about some things I want
(01:05):
you to be able to do. Number one, you have
to get a hobby. If you're running through life with
no hobby, then guess what it will lead to frustration.
My hobby right now, baking and cooking. I didn't have
that hobby till Steve Harvey pranked me on his talk
show in twenty twelve.
Speaker 1 (01:21):
I was just going through life like.
Speaker 2 (01:23):
A little rattling wheel, just working, just working, just working,
no downtime, no downtime because I don't drink or smoke,
so I didn't have any liquids or anything that slowed
me down. So my mind was always constantly moving in
the direction, pounding, pounding, pounding.
Speaker 1 (01:39):
Now I can share.
Speaker 2 (01:41):
My hobby with people. I put it on social media.
People say it all the time. They would say, Rishan,
you don't ever you boy, How.
Speaker 1 (01:47):
You stay like that? You don't get fat? Because that's
my hobby.
Speaker 2 (01:51):
But again, if you're gonna have a hobby, what you
have to realize health matters.
Speaker 1 (01:58):
Health matters can change our weight, and we can change
how we eat. We can do that, So know how
you eat, know what you need to do.
Speaker 2 (02:09):
Here's an interesting story when I started managing Steve Harvey
in two thousand. I didn't take a vacation to two
thousand and two because I was afraid. I was afraid
that if I stopped that everything that I was accomplishing
was a stop too.
Speaker 1 (02:27):
That's a lot of people like that out there.
Speaker 2 (02:29):
They're afraid if they jump off that wheel, then all
the success or somebody would jump in front of them.
Speaker 1 (02:37):
Fear.
Speaker 2 (02:39):
It's not even fear of failure, it's just fear. It's
a fear that you are manufacturing two years so, needless
to say, I was stressed out. I had a bad cough,
I was losing weight with the little hair I had
on my head at the time, was getting thinner. But
I was afraid to jump off that wheel. So finally
(03:00):
I had to jump off. When I jumped off that wheel,
I had to go on vacation. So now I do
take vacation. I do spend time with the family. The
family means something to me more than high honey, I'm home,
or talking to my daughter and tell her I love
her and making sure to ask her about her grades.
Speaker 1 (03:18):
I spend time with them.
Speaker 2 (03:19):
So if you're saying that you don't have time for vacation.
I'm telling you you are a fool. You better make time.
Be able to make time for yourself. We'll make time
for your family. Be able to make time to relax
your brain. So now we went through no hobbies, you
got to get a hobby. Went through poor health. We
talk about change your eating habits. Were talking about dropping
(03:39):
some weight. It can be done. These are things you
can control. Now we're talking about no vacation. You got
to start taking vacation. Now let's move on to something
that's really important. Dating time. Dating time. I don't have
time to date. I ain't got time to be fine nobody,
I ain't got time. Let me just let me tell
you something how it works. When you're in high school,
(04:01):
there's a lot of options. When you get in college,
there still seems to be a lot of options. When
you get out of college, it drastically changes the options
because you just don't see people you can possibly date
just walking around on campus or just walking around your
high school. They may be walking around the job that
(04:21):
you are working at. Maybe not because they might be married.
They may be already taken care of, married by somebody else.
So that cuts into your dating time. And then when
you have somebody who wants to date you, I'm too busy.
My job becomes a priority. No, it cannot be that
way because it's gonna cut into your family time. See,
(04:41):
no dating time and no family time are the same problems.
Speaker 1 (04:45):
I'm trying to tell you what you need to do
to change your life. It's you.
Speaker 2 (04:49):
You have to look in the mirror. You have to
put down that stop sign. When I wake up every morning,
I look in the mirror.
Speaker 1 (04:53):
You know what I see.
Speaker 2 (04:54):
I see a person who's tired. I see a person
who did want to get out of bed.
Speaker 1 (04:59):
That's me me. I'm just like you.
Speaker 2 (05:02):
I say, I get up at four thirty every morning,
but that doesn't mean I want to get up. I
look in that mirror and I am not a happy camper.
But I am a happy camper because guess what, I
can look in the mirror and see myself and recognize
the person I see. There's a lot of people aren't
waking up. There's a lot of people that are in hospitals.
So count your blessings, understand your blessings, and appreciate the
(05:24):
fact that you are getting up. Use it with your
own physical tools. Walking through the house through your own
physical tools. So enjoy that moment.
Speaker 1 (05:35):
Again.
Speaker 2 (05:35):
I got to go back to something we need to
talk about, not capitalizing on your success.
Speaker 1 (05:41):
What does that mean? What does that mean? What do you mean?
Speaker 2 (05:46):
Let me tell you the IBM story because my degree
is in mathematics, my mind and sociologist. And I was
at IBM when IBM hired me. They hired two white
guys this way back in eighty three, nineteen eighty three.
Nothing wrong.
Speaker 1 (06:01):
Well, I'm just telling you the truth, you know.
Speaker 2 (06:04):
And when I sat down with my supervisor, he asked me, Rushan,
what are your goals and expectations? What do you want
to what do you want to accomplish that IBM. I
told them I didn't know. I told them I get
back with him. Okay, Well, as time has it, they
have it. The two white guys, they were getting opportunities
(06:28):
that I wasn't getting. I'm huddling around with the other
black people that IBM mad. Look at that man they
started with me, and look at them. They already going
out of town on trips, they already walking into the meetings.
They go, Ushan, didn't they saw with you? So people
(06:48):
starting to drop these ideas in my head. That is
that the problem is not me. The problem is to
established me. The problem is, you know, white people holding
me back. So I went in the room talked to
my supervisor because I was huffed up by then. You know,
I ain't saying I didn't break it down into black
(07:09):
and white, but I just went in there adamant.
Speaker 1 (07:12):
How does Bell? But that's how I did talk like that.
How does Bell and Jimmy do things that I'm not
able to do.
Speaker 2 (07:21):
My supervisor closed the door. It's Rashan, He said, listen,
let's walk here for a minute.
Speaker 1 (07:28):
Here. He said, I like the way you dressed, Rashan.
Speaker 2 (07:34):
Now I'm working an IBM. Now it's nineteen eighty three.
I like the way you dressed.
Speaker 1 (07:38):
He said.
Speaker 2 (07:39):
You got your little pointy toe shoes on, got your
little flannel shirt on. Okay, you you know your your
coat and your jacket don't match. She got a blazer on.
And he walked me down the wall. It was these
pictures on the wall that I be in. He said,
I'm not saying anything, but there's any body on that
(08:00):
wall dressed like you?
Speaker 1 (08:02):
It was even by race. He said, does anybody on
that wall dress like you?
Speaker 2 (08:09):
I said, no, and he just walked away. He said,
I come back to my office.
Speaker 1 (08:14):
He said.
Speaker 2 (08:15):
Secondly, okay, I asked you when you started, what were
your goals and what did you want to accomplish at
IBM and what did.
Speaker 1 (08:25):
You tell me? Tell me? He said, no, no, I'll
tell you. I wrote it down right here. You said,
I will get back with you.
Speaker 2 (08:32):
What you said right here? He said, I wrote it
down right here. I will get back with you. Well,
I've been waiting for sean. So when you're gonna get
back with me? Uh, okay, okay, I'm getting back with
you now, he said. I about tomorrow. So I went
home and I said, because it was about me now,
(08:57):
not capitalizing on my success. Because IBM gave me a job,
opportunity to be successful, I wasn't capitalizing on it. I
was sitting around there being cool, dressing cool, telling everybody
I worked for IBM. But I wasn't accomplishing anything, accomplishing
anything that I could be at IBM. I want to
(09:20):
The suit store bought me three suits, you know, for
ninety nine dollars. I'm talking about eighty three. I was
sharp and I went back in well brought me a
brown suit, gray suit and a blue suit, bought me
some conservative wingtiped shoes from floor Shine.
Speaker 1 (09:36):
Went back in the next day white shirt.
Speaker 2 (09:40):
My supervisor and my other fellow co workers didn't even
recognize me.
Speaker 1 (09:46):
They said, what's going on here.
Speaker 2 (09:47):
That's when I realized, right there, in the right there,
you have to set your own standards. If you want
to be liked. If you're doing any things in life
because you want to be liked, then those are not standards.
Standards are things that people notice. Standards are things that
when you do it, people compliment to you about it
or they ask you about it. That's what standards are.
(10:11):
They make you adjust, they make you aware. So finally
I walked into IBM and I had standards.
Speaker 3 (10:18):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to Money Making Conversations
master Class hosted by me Rashaan McDonald. Money Making Conversations
master Class continues online at Moneymaking Conversations dot com and
follow Money Making Conversations Masterclass on Facebook, X and Instagram.
(10:41):
When I walked in dressed like I work for IBM,
I accepted the standards of IBM, and by accepting the
standards of IBM that.
Speaker 2 (10:53):
Raised their expectations of me. They saw value in me,
and my.
Speaker 1 (10:57):
Career took off.
Speaker 2 (11:01):
Every two months they were sending me to Atlanta because
I was based in Houston for management training. Management training.
But eventually, of course, I realized that I be it
was not the career that I wanted because I wanted
to pursue a career as a stand up comedian.
Speaker 1 (11:17):
But I'm just letting you.
Speaker 2 (11:18):
Know that did not stop me from challenging myself and
being the best that I could be at the time
that I needed to be. So when I tell you
not capitalizing on your success or your opportunities to be great,
that's an example of that. Right there, I was allowing
clouds of racism, clouds of they're doing me wrong, clouds
(11:40):
of you know, some dude they tripping. No, no, no, no,
Rashaan McDonald's was tripping. That's the problem. And here's another
story I wanted to share with you and stop making
these mistakes fear of getting your business relationship in writing? Whoa, whoa,
come on, come on now, come on, now, come on now,
(12:03):
I testify, let's testify. So afraid to get it in
writing because you're afraid.
Speaker 1 (12:10):
It's gonna go away. But I'm gonna tell you something.
Speaker 2 (12:13):
If you don't get it in writing, it's gonna go away.
If you don't get it in writing, it's not legitimate.
If you don't get it in writing, you cannot apply
a business plan to it.
Speaker 1 (12:26):
Whoa alert, Alert, Alert alert.
Speaker 2 (12:30):
Fear of getting your business plan in writing?
Speaker 1 (12:34):
Wow?
Speaker 2 (12:36):
How many of y'all out there deal with that same
problem in business with somebody writting on the hook up? God,
employees working for you on the side don't have real insurance.
Come on now, because you are afraid to get your
business relationship in writing, afraid to let the city know
(13:00):
that you in business, So you don't have a certificate
on the wall. If you want to be successful in life, everybody,
as an employer or an employer, as a small business owner,
it has to be in writing. It has to be
written down. It has to be a point where you
believe you can be what you're dreaming of can be accomplished.
(13:22):
So that leads me to my next section of conversation here,
how to make money with your brand?
Speaker 1 (13:29):
Whoa brand? What does brand mean? What does brand mean? Boy?
Speaker 2 (13:35):
That word has been tossed around brand brand, brand brand,
b R A n D b R A n D
brand brand brand. Let me tell you somethingout being a brain.
In two thousand, I took over managing Steve Harvey. Two thousand,
I told Steve Harvey that I wanted to model his
career as a brand. I wanted to treat him like
(13:56):
a corporation, treat him like a business.
Speaker 1 (14:00):
He said, what do you mean.
Speaker 2 (14:01):
I said, why can't you, Steve Harvey, have the same
rules as an IBM, as a Disney, as a forward.
Why can't you have the same standards, the same stipulation.
Why can't you be a brand? Because those are recognizable brands.
That was before social media. That was in two thousand.
(14:25):
Because I felt at the time that Steve Harvey could
cross over. I felt at the time that Steve Harvey
was a brilliant talent and he is still today a
brilliant town. Look at what he's accomplished in his career,
and look how much he costs over.
Speaker 1 (14:44):
Because I started.
Speaker 2 (14:45):
Marketing him and treating his brand like a business, I
started having the same rules, the same level of expectations.
Because see what happens is I always tell people, we're
living in the Muhammad I Lee era. People say, what
Mohammad alive? The Muhammad Ali era? You know what that means?
Speaker 1 (15:05):
That means.
Speaker 2 (15:06):
That means that you can shout out your greatness. That
means that you, my friend, can make it happen. That
means that you can be great. That means that you
can be special. That means that you can do whatever
(15:28):
you want to do when you want to do it,
because social media allows you to do it.
Speaker 1 (15:33):
If Coca Cola can say they're the best soft drink.
Speaker 2 (15:36):
If McDonald's can say they got a great hamburger, if
five Eyes can say they got great fries, if Ford
say they got a great truck, why can't you say
you the best? Why can't you shout out your greatness?
Why can't you be prime time? That's the world we're
living in. How to make money as your brand? First
of all, you have to have a brand. First of all,
(15:57):
you have to have a product. First of all, have
to have a big business. First of all, we have.
Speaker 1 (16:00):
To open no time.
Speaker 2 (16:01):
You have to close at the same time. You can't
open up when you want to close when you want to.
It's called consistency. That's what the brand is all about.
That's why every day. If Steve Harvey does not turn
on a mic a six am Monday through Monday through Friday,
that's a problem. That means his brand is off or
(16:23):
something's wrong. That's what the brand is. So when you
show the work. If somebody tells you to show up
at work at eight and you show up at work
at eight oh five, then there's an inconsistency in your
brand and people are going to start looking at you
as something they can't trust.
Speaker 1 (16:41):
Because you are a brand. You are a product. You
are a walking, talking product.
Speaker 2 (16:46):
Everything you do in this era, in the age of
social media, you are a brand. In two thousand, when
I saw Steve Harvey as a brand, I didn't have
social media. But today, because of social media, because of accountability,
because of cell phones, you are on a twenty four
hour clock.
Speaker 1 (17:07):
Nowadays. It used to be when I was growing up, when.
Speaker 2 (17:09):
You left home, if they didn't call you, you didn't
get that call till you got back home.
Speaker 1 (17:14):
And then they had answer machine.
Speaker 2 (17:16):
You answered, listen to playback your messages, you found out
who called you. Now then they went to pages. Okay,
then pages they could page you. Now sell phones allow
you to have a twenty four hour leash now because
of the pandemic zoom called virtual meetings of actually more
taxing before when you were working regular hours, because there's
(17:41):
no time, there's no downtime, just one meeting after the
next meeting, after the next meeting, after the next meeting, and.
Speaker 1 (17:46):
You're always up at this level. That's the ear where
we live in. That's your brand.
Speaker 2 (17:51):
So in order to be successful with their brand, you
got a little how to make money with your brand?
Speaker 1 (17:55):
How to make money with your brand?
Speaker 2 (17:58):
Let me shout out this little simple story about making
money with your brand.
Speaker 1 (18:03):
Listen to me this.
Speaker 2 (18:04):
There's a very simple story I will tell people bout.
Just because you look like somebody don't mean you're supposed
to make the same amount of money. Just because you
look like somebody doesn't mean that people see you the
same way. Just because you look like somebody doesn't mean
that people expect the same things from you then they
(18:25):
expect from the other person to see. I call it
the chicken versus the egle. All brands are not created equals.
So if you look like somebody, doesn't mean that you're
gonna get the same amount of money, gonna get you
the same amount of respect. Are gonna be treated the
same way. And it's a classic example a chicken versus
(18:46):
the egle. They both lay eggs and both are covered
with feathers, but these two creatures evoke two different levels
of respect.
Speaker 1 (18:54):
The egle is.
Speaker 2 (18:55):
Proud, noble, and lauded by his peers, while the chicken
is something you're find on with line at a lunch buffet.
When it comes to life, why would you want to
be eating like the chicken where you can soor like
an egle?
Speaker 1 (19:07):
Hear that? Hear that? Okay, there's a lot of chickens
out there. Look look look, look, look, look, look, look, look, look.
Speaker 2 (19:13):
Just pecking, pecking, pecking. For many of you out there,
you living your lives and the chicken coop and you
don't even know it. This can range from a bad relationship,
to disrespectful kids, to a terrible job to provide no
opportunity for success, or even to an uncomfortable lifestyle. That's
where the chicken coop can be. I'm just using an
analogy to your life to a chicken. And nobody wants
(19:37):
to be a chicken, but we all becoming chicken. I
was a chicken at one time. I was just going
through the motions. I was a chicken that IBM when
I was wearing a pointy toe shoes, the you know,
the sexy shirt, you know the non matching coat and jacket,
I was a chicken.
Speaker 1 (19:54):
I wasn't going anywhere. I was getting a check going home.
Speaker 2 (19:58):
I was never going to be promote I was never
going to be put in front of anybody to speak publicly.
I was never going to be the voice of IBM
because I was a chicken. The only people who run
for president of eagles, people who achieve respect on the
people who who are acknowledged for their greatness are eagles.
(20:22):
They don't acknowledge chickens. People eat chickens. You what they
want to find out the breast, the thigh. That's all
I want from chickens. You don't want to be a chicken.
Like the chicken. It doesn't matter how many.
Speaker 1 (20:37):
Eggs you lay, whether you lay them in the day
or night.
Speaker 2 (20:40):
You always expected to lay eggs, which means the work
never stops. There's no extra pay, no extra love, and
most importantly, no extra happiness. You never wake up with
a plan to be successful and are always pecking and
scraping at the dirt.
Speaker 1 (20:55):
Define your success.
Speaker 2 (20:57):
I'm preaching now, y'all because I'm tired of us understanding
that we have devalued ourselves because we huddling up with
other chickens. And nobody wants to be the egle because
you know why. It takes work, because you have to
get up on time every day to be an egal.
You have to look a certain way to be an equal.
(21:18):
You have to have people put expectations on you to
be an egle.
Speaker 1 (21:22):
There's pressure to be an egle. But guess what you
want to be an ego?
Speaker 2 (21:28):
You want that You don't want that job that has
no extra pay, no extra love, and most important to
no extra happiness. Wow, when you're a chicken, you never
wake up with a plan to be successful. Like I said,
it's just terrible. But this is a completely unlike the eagle.
(21:49):
I ain't said much because you know something, I've been
talking about the chicken. This whole conversation been about the chicken.
You know why, because when I get to the egle,
I don't have much to say because it's so I
respected sowreds through the ad. Give respect for any chicken
that comes by chicken run from an eagle, any creature
(22:11):
that comes across it. An eagle is aggressive with they
hunt for success. The eagle's goal is to fight to
keep his place in the game and to keep winning. Wow,
that's what an egle is. But you cool with being
a chicken. You cool with laying them eggs. You cool
(22:33):
with going to work, laying eggs, getting off work, coming
back the next day, land them o eggs. And I
don't care if you lay a dozen eggs that day
or two eggs that day. But I can assure you
you keep laying those two eggs, you won't be laying
eggs in that office no more. They gonna keep pushing you.
(22:54):
You love a dozen, they want two dozen because they
see you as a person that can replace. People don't
look to replace eagles, but they do look to replace chickens.
You don't want to be a chicken. You gonna be
something that people expect you to be. You want to
be That's what chickens are. And when people think like
(23:18):
chickens in life, guess what they start doing. They start
using ages and excuses as to why they are chicken. Well,
i'm forty, I'm fifty, I'm sixty. Don't nobody want me.
I don't want nobody. My children get on my nerves,
my man get on my nerves, my woman get on
(23:39):
my nerves, my maid gets on my nerves, my friends
get on my everybody gets on your nerve because you
just full of excuses. But the number one is accused
that you always pull out of the bag is age.
You know why, because you playing your death. I want
you to stop playing your death and start playing your success.
(23:59):
Don't act young, act on being you. Retirements for old people.
Social media does not have an age limit. Be a
game changer when you hit fifty years of age, turn
that experience into cash. Stop reading success stories and start
writing your own. That's what I say at the top
(24:20):
of every one of my Money Making Conversation episodes. Stop
reading success stories and start writing your own. Methods that
will help you win. If you want to start a business,
the key is, it's not even about the business. How
to maintain a balance life. You want to market your
(24:40):
brand successfully and you want to increase your worth. That's
what this is all about, y'all. That's what this is
all about. Methods that will help you win. Methods that
will help you win. If you want to win, start
a business to have a balanced life. Want to market
(25:02):
your brand successfully? And what did I say about your brand?
If you want to have a brand comes responsibility. When
you do take on that responsibility, then you're able to
increase your worth. If you increase your worth, then your
value mean something. What are some of those winning strategies
that will help you keep you focused? Wow? You know
(25:26):
what I'm at the point of this conversation. This episode
is about you. I'm interviewing you. That's who you because
if you want winning strategies that will keep you focused,
build a mindset for success. What does that mean with Sean?
That means that you have to have a plan in
place that works for you, not your friend, not your cousin,
(25:48):
not your wife, not your husband, not your mate. That
works for you. That mindset works for you. How you
dress works for you. I mean when I was writing
in Hollywood, you know, when you're in the writer's room,
you can dress any kind of way, short pants, wrinkle
t shirts.
Speaker 1 (26:03):
Every day.
Speaker 2 (26:04):
I wore a suit and tie and a vest. I
always have my vest off. I didn't have my jacket on.
I woan my vest and they used to be nickname.
Chris Bencer used to call me very talented comedian, actor writer.
He used to call me vest, the est vest. If
he sees me today, he say it was a vest
because you know, that's what everybody knew because Rushan has standards.
(26:28):
I had a brand, and when you have a brand,
you create ways to ill perform the competition of people
recognize you. So people recognize me because they saw certain
levels of expectation. They respected the way I looked and
where I carried myself, and I marketed that I marketed.
I would go to different shows and people will let
me on set because of the way I looked because
they felt I was important. They felt I was I
(26:49):
was going someplace because of my brand. So when you
have a brand, people don't look at you like you
shouldn't be there. When you have a brand, people welcome
you because they feel you to be there. That's all
I was doing with my brand. But more importantly, when
you have a brand, when you have it, you have
to outline your plan. And this is five quick steps
(27:12):
in outlining your plan. One set a goal, make that plan,
get to work, stick to it, reach that goal.
Speaker 1 (27:23):
That's it.
Speaker 2 (27:24):
Set a goal, make that plan, get to work, stick
to it, reach that goal. Some people do it by
graduating from high school going to college. That's their goal.
They planning action is by graduating from college. When they
graduate from college, they're good a job. When they graduate job,
(27:47):
they stick to it. If they have aspirations, they become
a manager, supervisor, vice president, and that may be their goal.
But everybody has a different goal to that process. In fact,
that whole goal that I just outline could just be
high school through graduation. Set the goal, make the plan,
(28:07):
get to work, stick to it. Reach the goal could
be graduation. Is however you want to lose that use that.
When I'm telling you to outline your plan, it's however
you want to use it.
Speaker 1 (28:16):
But you got to have a plan. You have to
be able to outline.
Speaker 2 (28:19):
And when you're building your plan, you have to measure
your progress because solid plan and stick to it. Find
mentors who support your plan, write down your goals, create
a vision board, and eliminate bad habits when you build
your plan. You have to have all these things in
place in order to win. And there's nothing wrong with
working twice as hard. Sometimes as entrepreneurs and employees, we
(28:41):
undervalue ourselves. Having this mindset can diminish your brand and
create missed opportunity to excel in the business.
Speaker 1 (28:46):
Well.
Speaker 2 (28:47):
The key to any level of success is communications. Communication
begins with listening. Success in business is greatly impacted by
the way you communicate, and you have to learn to
communicate with people, not at people.
Speaker 1 (29:00):
I was a big shadow.
Speaker 2 (29:01):
I was a big screamer, and one of the biggest
mistakes in my life when I realized I need to
start talking to people, and I need to start listening
to people, and I need to show people respect when
they talk back it to me and not always act
like I know everything, because after a while, people just
let you talk.
Speaker 1 (29:15):
Do the talking.
Speaker 2 (29:16):
When you know everything and gets what you'll find out
you don't know that much at all. And when you're
doing all this truth is built through consistency. Consistently promotes
your brand. Consistency delivers value to your customers. This is
really what this is all about, y'all. I want you
to stand out. I want you to respect your employees.
The number one thing I want you to do is
put down your stop sign so you can start winning.
(29:39):
This has been money Making Conversations Masterclass with me Rashaun McDonald.
Thanks to our guess and our audience visit Moneymakingconversations dot
com to listen or register to be a guest on
my show. Keep leading with your gifts, keep winning it
(30:02):
is became a
Hi.
Speaker 2 (00:00):
I am Rashan McDonald, a host of weekly Money Making
Conversation Masterclass show. The interviews and information that this show
provides are for everyone. It's time to stop reading other
people's success stories and start living your own. If you
want to be a guest on my show, please visit
our website, Moneymaking Conversations dot com and click the be
a Guest button. Press submit and information will come directly
(00:23):
to me. Now, let's get this show started. Don't let
your age be an excuse. Don't let it be an excuse.
Don't let it stop you. Don't let it and hamper you.
Because so many people have been pigeonholed into believing that
they reach a certain age. If you haven't accomplished certain things,
if you hadn't graduated from college at twenty two, if
(00:45):
you're in the method, if you haven't met the right
person at twenty four, if you hadn't gotten married at
twenty eight, if you don't have your kids by thirty five,
then you are not living the perfect life. There's no
such thing as the perfect life. The life you're trying
to live is your life, your life being able to
win and win in the conditions that are available to
you today. Let me talk about some things I want
(01:05):
you to be able to do. Number one, you have
to get a hobby. If you're running through life with
no hobby, then guess what it will lead to frustration.
My hobby right now, baking and cooking. I didn't have
that hobby till Steve Harvey pranked me on his talk
show in twenty twelve.
Speaker 1 (01:21):
I was just going through life like.
Speaker 2 (01:23):
A little rattling wheel, just working, just working, just working,
no downtime, no downtime because I don't drink or smoke,
so I didn't have any liquids or anything that slowed
me down. So my mind was always constantly moving in
the direction, pounding, pounding, pounding.
Speaker 1 (01:39):
Now I can share.
Speaker 2 (01:41):
My hobby with people. I put it on social media.
People say it all the time. They would say, Rishan,
you don't ever you boy, How.
Speaker 1 (01:47):
You stay like that? You don't get fat? Because that's
my hobby.
Speaker 2 (01:51):
But again, if you're gonna have a hobby, what you
have to realize health matters.
Speaker 1 (01:58):
Health matters can change our weight, and we can change
how we eat. We can do that, So know how
you eat, know what you need to do.
Speaker 2 (02:09):
Here's an interesting story when I started managing Steve Harvey
in two thousand. I didn't take a vacation to two
thousand and two because I was afraid. I was afraid
that if I stopped that everything that I was accomplishing
was a stop too.
Speaker 1 (02:27):
That's a lot of people like that out there.
Speaker 2 (02:29):
They're afraid if they jump off that wheel, then all
the success or somebody would jump in front of them.
Speaker 1 (02:37):
Fear.
Speaker 2 (02:39):
It's not even fear of failure, it's just fear. It's
a fear that you are manufacturing two years so, needless
to say, I was stressed out. I had a bad cough,
I was losing weight with the little hair I had
on my head at the time, was getting thinner. But
I was afraid to jump off that wheel. So finally
(03:00):
I had to jump off. When I jumped off that wheel,
I had to go on vacation. So now I do
take vacation. I do spend time with the family. The
family means something to me more than high honey, I'm home,
or talking to my daughter and tell her I love
her and making sure to ask her about her grades.
Speaker 1 (03:18):
I spend time with them.
Speaker 2 (03:19):
So if you're saying that you don't have time for vacation.
I'm telling you you are a fool. You better make time.
Be able to make time for yourself. We'll make time
for your family. Be able to make time to relax
your brain. So now we went through no hobbies, you
got to get a hobby. Went through poor health. We
talk about change your eating habits. Were talking about dropping
(03:39):
some weight. It can be done. These are things you
can control. Now we're talking about no vacation. You got
to start taking vacation. Now let's move on to something
that's really important. Dating time. Dating time. I don't have
time to date. I ain't got time to be fine nobody,
I ain't got time. Let me just let me tell
you something how it works. When you're in high school,
(04:01):
there's a lot of options. When you get in college,
there still seems to be a lot of options. When
you get out of college, it drastically changes the options
because you just don't see people you can possibly date
just walking around on campus or just walking around your
high school. They may be walking around the job that
(04:21):
you are working at. Maybe not because they might be married.
They may be already taken care of, married by somebody else.
So that cuts into your dating time. And then when
you have somebody who wants to date you, I'm too busy.
My job becomes a priority. No, it cannot be that
way because it's gonna cut into your family time. See,
(04:41):
no dating time and no family time are the same problems.
Speaker 1 (04:45):
I'm trying to tell you what you need to do
to change your life. It's you.
Speaker 2 (04:49):
You have to look in the mirror. You have to
put down that stop sign. When I wake up every morning,
I look in the mirror.
Speaker 1 (04:53):
You know what I see.
Speaker 2 (04:54):
I see a person who's tired. I see a person
who did want to get out of bed.
Speaker 1 (04:59):
That's me me. I'm just like you.
Speaker 2 (05:02):
I say, I get up at four thirty every morning,
but that doesn't mean I want to get up. I
look in that mirror and I am not a happy camper.
But I am a happy camper because guess what, I
can look in the mirror and see myself and recognize
the person I see. There's a lot of people aren't
waking up. There's a lot of people that are in hospitals.
So count your blessings, understand your blessings, and appreciate the
(05:24):
fact that you are getting up. Use it with your
own physical tools. Walking through the house through your own
physical tools. So enjoy that moment.
Speaker 1 (05:35):
Again.
Speaker 2 (05:35):
I got to go back to something we need to
talk about, not capitalizing on your success.
Speaker 1 (05:41):
What does that mean? What does that mean? What do you mean?
Speaker 2 (05:46):
Let me tell you the IBM story because my degree
is in mathematics, my mind and sociologist. And I was
at IBM when IBM hired me. They hired two white
guys this way back in eighty three, nineteen eighty three.
Nothing wrong.
Speaker 1 (06:01):
Well, I'm just telling you the truth, you know.
Speaker 2 (06:04):
And when I sat down with my supervisor, he asked me, Rushan,
what are your goals and expectations? What do you want
to what do you want to accomplish that IBM. I
told them I didn't know. I told them I get
back with him. Okay, Well, as time has it, they
have it. The two white guys, they were getting opportunities
(06:28):
that I wasn't getting. I'm huddling around with the other
black people that IBM mad. Look at that man they
started with me, and look at them. They already going
out of town on trips, they already walking into the meetings.
They go, Ushan, didn't they saw with you? So people
(06:48):
starting to drop these ideas in my head. That is
that the problem is not me. The problem is to
established me. The problem is, you know, white people holding
me back. So I went in the room talked to
my supervisor because I was huffed up by then. You know,
I ain't saying I didn't break it down into black
(07:09):
and white, but I just went in there adamant.
Speaker 1 (07:12):
How does Bell? But that's how I did talk like that.
How does Bell and Jimmy do things that I'm not
able to do.
Speaker 2 (07:21):
My supervisor closed the door. It's Rashan, He said, listen,
let's walk here for a minute.
Speaker 1 (07:28):
Here. He said, I like the way you dressed, Rashan.
Speaker 2 (07:34):
Now I'm working an IBM. Now it's nineteen eighty three.
I like the way you dressed.
Speaker 1 (07:38):
He said.
Speaker 2 (07:39):
You got your little pointy toe shoes on, got your
little flannel shirt on. Okay, you you know your your
coat and your jacket don't match. She got a blazer on.
And he walked me down the wall. It was these
pictures on the wall that I be in. He said,
I'm not saying anything, but there's any body on that
(08:00):
wall dressed like you?
Speaker 1 (08:02):
It was even by race. He said, does anybody on
that wall dress like you?
Speaker 2 (08:09):
I said, no, and he just walked away. He said,
I come back to my office.
Speaker 1 (08:14):
He said.
Speaker 2 (08:15):
Secondly, okay, I asked you when you started, what were
your goals and what did you want to accomplish at
IBM and what did.
Speaker 1 (08:25):
You tell me? Tell me? He said, no, no, I'll
tell you. I wrote it down right here. You said,
I will get back with you.
Speaker 2 (08:32):
What you said right here? He said, I wrote it
down right here. I will get back with you. Well,
I've been waiting for sean. So when you're gonna get
back with me? Uh, okay, okay, I'm getting back with
you now, he said. I about tomorrow. So I went
home and I said, because it was about me now,
(08:57):
not capitalizing on my success. Because IBM gave me a job,
opportunity to be successful, I wasn't capitalizing on it. I
was sitting around there being cool, dressing cool, telling everybody
I worked for IBM. But I wasn't accomplishing anything, accomplishing
anything that I could be at IBM. I want to
(09:20):
The suit store bought me three suits, you know, for
ninety nine dollars. I'm talking about eighty three. I was
sharp and I went back in well brought me a
brown suit, gray suit and a blue suit, bought me
some conservative wingtiped shoes from floor Shine.
Speaker 1 (09:36):
Went back in the next day white shirt.
Speaker 2 (09:40):
My supervisor and my other fellow co workers didn't even
recognize me.
Speaker 1 (09:46):
They said, what's going on here.
Speaker 2 (09:47):
That's when I realized, right there, in the right there,
you have to set your own standards. If you want
to be liked. If you're doing any things in life
because you want to be liked, then those are not standards.
Standards are things that people notice. Standards are things that
when you do it, people compliment to you about it
or they ask you about it. That's what standards are.
(10:11):
They make you adjust, they make you aware. So finally
I walked into IBM and I had standards.
Speaker 3 (10:18):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to Money Making Conversations
master Class hosted by me Rashaan McDonald. Money Making Conversations
master Class continues online at Moneymaking Conversations dot com and
follow Money Making Conversations Masterclass on Facebook, X and Instagram.
(10:41):
When I walked in dressed like I work for IBM,
I accepted the standards of IBM, and by accepting the
standards of IBM that.
Speaker 2 (10:53):
Raised their expectations of me. They saw value in me,
and my.
Speaker 1 (10:57):
Career took off.
Speaker 2 (11:01):
Every two months they were sending me to Atlanta because
I was based in Houston for management training. Management training.
But eventually, of course, I realized that I be it
was not the career that I wanted because I wanted
to pursue a career as a stand up comedian.
Speaker 1 (11:17):
But I'm just letting you.
Speaker 2 (11:18):
Know that did not stop me from challenging myself and
being the best that I could be at the time
that I needed to be. So when I tell you
not capitalizing on your success or your opportunities to be great,
that's an example of that. Right there, I was allowing
clouds of racism, clouds of they're doing me wrong, clouds
(11:40):
of you know, some dude they tripping. No, no, no, no,
Rashaan McDonald's was tripping. That's the problem. And here's another
story I wanted to share with you and stop making
these mistakes fear of getting your business relationship in writing? Whoa, whoa,
come on, come on now, come on, now, come on now,
(12:03):
I testify, let's testify. So afraid to get it in
writing because you're afraid.
Speaker 1 (12:10):
It's gonna go away. But I'm gonna tell you something.
Speaker 2 (12:13):
If you don't get it in writing, it's gonna go away.
If you don't get it in writing, it's not legitimate.
If you don't get it in writing, you cannot apply
a business plan to it.
Speaker 1 (12:26):
Whoa alert, Alert, Alert alert.
Speaker 2 (12:30):
Fear of getting your business plan in writing?
Speaker 1 (12:34):
Wow?
Speaker 2 (12:36):
How many of y'all out there deal with that same
problem in business with somebody writting on the hook up? God,
employees working for you on the side don't have real insurance.
Come on now, because you are afraid to get your
business relationship in writing, afraid to let the city know
(13:00):
that you in business, So you don't have a certificate
on the wall. If you want to be successful in life, everybody,
as an employer or an employer, as a small business owner,
it has to be in writing. It has to be
written down. It has to be a point where you
believe you can be what you're dreaming of can be accomplished.
(13:22):
So that leads me to my next section of conversation here,
how to make money with your brand?
Speaker 1 (13:29):
Whoa brand? What does brand mean? What does brand mean? Boy?
Speaker 2 (13:35):
That word has been tossed around brand brand, brand brand,
b R A n D b R A n D
brand brand brand. Let me tell you somethingout being a brain.
In two thousand, I took over managing Steve Harvey. Two thousand,
I told Steve Harvey that I wanted to model his
career as a brand. I wanted to treat him like
(13:56):
a corporation, treat him like a business.
Speaker 1 (14:00):
He said, what do you mean.
Speaker 2 (14:01):
I said, why can't you, Steve Harvey, have the same
rules as an IBM, as a Disney, as a forward.
Why can't you have the same standards, the same stipulation.
Why can't you be a brand? Because those are recognizable brands.
That was before social media. That was in two thousand.
(14:25):
Because I felt at the time that Steve Harvey could
cross over. I felt at the time that Steve Harvey
was a brilliant talent and he is still today a
brilliant town. Look at what he's accomplished in his career,
and look how much he costs over.
Speaker 1 (14:44):
Because I started.
Speaker 2 (14:45):
Marketing him and treating his brand like a business, I
started having the same rules, the same level of expectations.
Because see what happens is I always tell people, we're
living in the Muhammad I Lee era. People say, what
Mohammad alive? The Muhammad Ali era? You know what that means?
Speaker 1 (15:05):
That means.
Speaker 2 (15:06):
That means that you can shout out your greatness. That
means that you, my friend, can make it happen. That
means that you can be great. That means that you
can be special. That means that you can do whatever
(15:28):
you want to do when you want to do it,
because social media allows you to do it.
Speaker 1 (15:33):
If Coca Cola can say they're the best soft drink.
Speaker 2 (15:36):
If McDonald's can say they got a great hamburger, if
five Eyes can say they got great fries, if Ford
say they got a great truck, why can't you say
you the best? Why can't you shout out your greatness?
Why can't you be prime time? That's the world we're
living in. How to make money as your brand? First
of all, you have to have a brand. First of all,
(15:57):
you have to have a product. First of all, have
to have a big business. First of all, we have.
Speaker 1 (16:00):
To open no time.
Speaker 2 (16:01):
You have to close at the same time. You can't
open up when you want to close when you want to.
It's called consistency. That's what the brand is all about.
That's why every day. If Steve Harvey does not turn
on a mic a six am Monday through Monday through Friday,
that's a problem. That means his brand is off or
(16:23):
something's wrong. That's what the brand is. So when you
show the work. If somebody tells you to show up
at work at eight and you show up at work
at eight oh five, then there's an inconsistency in your
brand and people are going to start looking at you
as something they can't trust.
Speaker 1 (16:41):
Because you are a brand. You are a product. You
are a walking, talking product.
Speaker 2 (16:46):
Everything you do in this era, in the age of
social media, you are a brand. In two thousand, when
I saw Steve Harvey as a brand, I didn't have
social media. But today, because of social media, because of accountability,
because of cell phones, you are on a twenty four
hour clock.
Speaker 1 (17:07):
Nowadays. It used to be when I was growing up, when.
Speaker 2 (17:09):
You left home, if they didn't call you, you didn't
get that call till you got back home.
Speaker 1 (17:14):
And then they had answer machine.
Speaker 2 (17:16):
You answered, listen to playback your messages, you found out
who called you. Now then they went to pages. Okay,
then pages they could page you. Now sell phones allow
you to have a twenty four hour leash now because
of the pandemic zoom called virtual meetings of actually more
taxing before when you were working regular hours, because there's
(17:41):
no time, there's no downtime, just one meeting after the
next meeting, after the next meeting, after the next meeting, and.
Speaker 1 (17:46):
You're always up at this level. That's the ear where
we live in. That's your brand.
Speaker 2 (17:51):
So in order to be successful with their brand, you
got a little how to make money with your brand?
Speaker 1 (17:55):
How to make money with your brand?
Speaker 2 (17:58):
Let me shout out this little simple story about making
money with your brand.
Speaker 1 (18:03):
Listen to me this.
Speaker 2 (18:04):
There's a very simple story I will tell people bout.
Just because you look like somebody don't mean you're supposed
to make the same amount of money. Just because you
look like somebody doesn't mean that people see you the
same way. Just because you look like somebody doesn't mean
that people expect the same things from you then they
(18:25):
expect from the other person to see. I call it
the chicken versus the egle. All brands are not created equals.
So if you look like somebody, doesn't mean that you're
gonna get the same amount of money, gonna get you
the same amount of respect. Are gonna be treated the
same way. And it's a classic example a chicken versus
(18:46):
the egle. They both lay eggs and both are covered
with feathers, but these two creatures evoke two different levels
of respect.
Speaker 1 (18:54):
The egle is.
Speaker 2 (18:55):
Proud, noble, and lauded by his peers, while the chicken
is something you're find on with line at a lunch buffet.
When it comes to life, why would you want to
be eating like the chicken where you can soor like
an egle?
Speaker 1 (19:07):
Hear that? Hear that? Okay, there's a lot of chickens
out there. Look look look, look, look, look, look, look, look, look.
Speaker 2 (19:13):
Just pecking, pecking, pecking. For many of you out there,
you living your lives and the chicken coop and you
don't even know it. This can range from a bad relationship,
to disrespectful kids, to a terrible job to provide no
opportunity for success, or even to an uncomfortable lifestyle. That's
where the chicken coop can be. I'm just using an
analogy to your life to a chicken. And nobody wants
(19:37):
to be a chicken, but we all becoming chicken. I
was a chicken at one time. I was just going
through the motions. I was a chicken that IBM when
I was wearing a pointy toe shoes, the you know,
the sexy shirt, you know the non matching coat and jacket,
I was a chicken.
Speaker 1 (19:54):
I wasn't going anywhere. I was getting a check going home.
Speaker 2 (19:58):
I was never going to be promote I was never
going to be put in front of anybody to speak publicly.
I was never going to be the voice of IBM
because I was a chicken. The only people who run
for president of eagles, people who achieve respect on the
people who who are acknowledged for their greatness are eagles.
(20:22):
They don't acknowledge chickens. People eat chickens. You what they
want to find out the breast, the thigh. That's all
I want from chickens. You don't want to be a chicken.
Like the chicken. It doesn't matter how many.
Speaker 1 (20:37):
Eggs you lay, whether you lay them in the day
or night.
Speaker 2 (20:40):
You always expected to lay eggs, which means the work
never stops. There's no extra pay, no extra love, and
most importantly, no extra happiness. You never wake up with
a plan to be successful and are always pecking and
scraping at the dirt.
Speaker 1 (20:55):
Define your success.
Speaker 2 (20:57):
I'm preaching now, y'all because I'm tired of us understanding
that we have devalued ourselves because we huddling up with
other chickens. And nobody wants to be the egle because
you know why. It takes work, because you have to
get up on time every day to be an egal.
You have to look a certain way to be an equal.
(21:18):
You have to have people put expectations on you to
be an egle.
Speaker 1 (21:22):
There's pressure to be an egle. But guess what you
want to be an ego?
Speaker 2 (21:28):
You want that You don't want that job that has
no extra pay, no extra love, and most important to
no extra happiness. Wow, when you're a chicken, you never
wake up with a plan to be successful. Like I said,
it's just terrible. But this is a completely unlike the eagle.
(21:49):
I ain't said much because you know something, I've been
talking about the chicken. This whole conversation been about the chicken.
You know why, because when I get to the egle,
I don't have much to say because it's so I
respected sowreds through the ad. Give respect for any chicken
that comes by chicken run from an eagle, any creature
(22:11):
that comes across it. An eagle is aggressive with they
hunt for success. The eagle's goal is to fight to
keep his place in the game and to keep winning. Wow,
that's what an egle is. But you cool with being
a chicken. You cool with laying them eggs. You cool
(22:33):
with going to work, laying eggs, getting off work, coming
back the next day, land them o eggs. And I
don't care if you lay a dozen eggs that day
or two eggs that day. But I can assure you
you keep laying those two eggs, you won't be laying
eggs in that office no more. They gonna keep pushing you.
(22:54):
You love a dozen, they want two dozen because they
see you as a person that can replace. People don't
look to replace eagles, but they do look to replace chickens.
You don't want to be a chicken. You gonna be
something that people expect you to be. You want to
be That's what chickens are. And when people think like
(23:18):
chickens in life, guess what they start doing. They start
using ages and excuses as to why they are chicken. Well,
i'm forty, I'm fifty, I'm sixty. Don't nobody want me.
I don't want nobody. My children get on my nerves,
my man get on my nerves, my woman get on
(23:39):
my nerves, my maid gets on my nerves, my friends
get on my everybody gets on your nerve because you
just full of excuses. But the number one is accused
that you always pull out of the bag is age.
You know why, because you playing your death. I want
you to stop playing your death and start playing your success.
(23:59):
Don't act young, act on being you. Retirements for old people.
Social media does not have an age limit. Be a
game changer when you hit fifty years of age, turn
that experience into cash. Stop reading success stories and start
writing your own. That's what I say at the top
(24:20):
of every one of my Money Making Conversation episodes. Stop
reading success stories and start writing your own. Methods that
will help you win. If you want to start a business,
the key is, it's not even about the business. How
to maintain a balance life. You want to market your
(24:40):
brand successfully and you want to increase your worth. That's
what this is all about, y'all. That's what this is
all about. Methods that will help you win. Methods that
will help you win. If you want to win, start
a business to have a balanced life. Want to market
(25:02):
your brand successfully? And what did I say about your brand?
If you want to have a brand comes responsibility. When
you do take on that responsibility, then you're able to
increase your worth. If you increase your worth, then your
value mean something. What are some of those winning strategies
that will help you keep you focused? Wow? You know
(25:26):
what I'm at the point of this conversation. This episode
is about you. I'm interviewing you. That's who you because
if you want winning strategies that will keep you focused,
build a mindset for success. What does that mean with Sean?
That means that you have to have a plan in
place that works for you, not your friend, not your cousin,
(25:48):
not your wife, not your husband, not your mate. That
works for you. That mindset works for you. How you
dress works for you. I mean when I was writing
in Hollywood, you know, when you're in the writer's room,
you can dress any kind of way, short pants, wrinkle
t shirts.
Speaker 1 (26:03):
Every day.
Speaker 2 (26:04):
I wore a suit and tie and a vest. I
always have my vest off. I didn't have my jacket on.
I woan my vest and they used to be nickname.
Chris Bencer used to call me very talented comedian, actor writer.
He used to call me vest, the est vest. If
he sees me today, he say it was a vest
because you know, that's what everybody knew because Rushan has standards.
(26:28):
I had a brand, and when you have a brand,
you create ways to ill perform the competition of people
recognize you. So people recognize me because they saw certain
levels of expectation. They respected the way I looked and
where I carried myself, and I marketed that I marketed.
I would go to different shows and people will let
me on set because of the way I looked because
they felt I was important. They felt I was I
(26:49):
was going someplace because of my brand. So when you
have a brand, people don't look at you like you
shouldn't be there. When you have a brand, people welcome
you because they feel you to be there. That's all
I was doing with my brand. But more importantly, when
you have a brand, when you have it, you have
to outline your plan. And this is five quick steps
(27:12):
in outlining your plan. One set a goal, make that plan,
get to work, stick to it, reach that goal.
Speaker 1 (27:23):
That's it.
Speaker 2 (27:24):
Set a goal, make that plan, get to work, stick
to it, reach that goal. Some people do it by
graduating from high school going to college. That's their goal.
They planning action is by graduating from college. When they
graduate from college, they're good a job. When they graduate job,
(27:47):
they stick to it. If they have aspirations, they become
a manager, supervisor, vice president, and that may be their goal.
But everybody has a different goal to that process. In fact,
that whole goal that I just outline could just be
high school through graduation. Set the goal, make the plan,
(28:07):
get to work, stick to it. Reach the goal could
be graduation. Is however you want to lose that use that.
When I'm telling you to outline your plan, it's however
you want to use it.
Speaker 1 (28:16):
But you got to have a plan. You have to
be able to outline.
Speaker 2 (28:19):
And when you're building your plan, you have to measure
your progress because solid plan and stick to it. Find
mentors who support your plan, write down your goals, create
a vision board, and eliminate bad habits when you build
your plan. You have to have all these things in
place in order to win. And there's nothing wrong with
working twice as hard. Sometimes as entrepreneurs and employees, we
(28:41):
undervalue ourselves. Having this mindset can diminish your brand and
create missed opportunity to excel in the business.
Speaker 1 (28:46):
Well.
Speaker 2 (28:47):
The key to any level of success is communications. Communication
begins with listening. Success in business is greatly impacted by
the way you communicate, and you have to learn to
communicate with people, not at people.
Speaker 1 (29:00):
I was a big shadow.
Speaker 2 (29:01):
I was a big screamer, and one of the biggest
mistakes in my life when I realized I need to
start talking to people, and I need to start listening
to people, and I need to show people respect when
they talk back it to me and not always act
like I know everything, because after a while, people just
let you talk.
Speaker 1 (29:15):
Do the talking.
Speaker 2 (29:16):
When you know everything and gets what you'll find out
you don't know that much at all. And when you're
doing all this truth is built through consistency. Consistently promotes
your brand. Consistency delivers value to your customers. This is
really what this is all about, y'all. I want you
to stand out. I want you to respect your employees.
The number one thing I want you to do is
put down your stop sign so you can start winning.
(29:39):
This has been money Making Conversations Masterclass with me Rashaun McDonald.
Thanks to our guess and our audience visit Moneymakingconversations dot
com to listen or register to be a guest on
my show. Keep leading with your gifts, keep winning it
(30:02):
is became a
The Steve Harvey Morning Show News
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Steve Harvey
Shirley Strawberry
Thomas "Nephew Tommy" Miles
Carla Ferrell
Kier "Junior" Spates
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