News You Can Use: Her mission is to change the restaurant industry for women of color.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brittany Tolliferreo.  

A serial entrepreneur on a mission to change the restaurant industry for women of color. She is one of the few to successfully open and operate a franchise without bank funding, using her own resources.

🔑 Key Themes & Highlights

Breaking into the Restaurant Industry

• Tolliferreo transitioned from working as a bank teller to launching her own restaurant.
• She was inspired by the chicken sandwich craze between Chick-fil-A and Popeyes, leading her to create her own signature chicken sandwich.

Launching Chick-A-Boom & Expanding to Crisppi’s

• She started Chick-A-Boom in Philadelphia, serving low-income and middle-income communities.
• The success of Chick-A-Boom led to the launch of Crisppi’s Chicken in Miami, a premium fast-food brand.

Overcoming Challenges Without Bank Loans

• Tolliferreo self-funded her business with $12,000, reinvesting profits to grow her brand.
• She built a strong team, recognizing that delegation and expertise were key to scaling her business.

Celebrity Support & Brand Growth

• NFL Hall of Famer Randy Moss became a supporter of Crisppi’s, helping boost its visibility.
• The brand has attracted franchise inquiries just months after opening in Miami.

📘 About Brittany Tolliferreo
Brittany Tolliferreo is a trailblazing entrepreneur, redefining fast-food franchising for women of color. She is the Founder of Crisppi’s Chicken, known for its hand-breaded chicken sandwiches and bold flavors.

 

 

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