Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interview Ashley Joi Boyd. Born and raised in Detroit, Ashley Joi Boyd made a name for herself as a Grammy nominee, music producer, composer (co-writer behind Justin Bieber's hit "Yummy"), and real estate developer. Now, with the release of her book, who can include the title author? Ashley filed for bankruptcy and has returned to financial health, so she wrote a book entitled "Financially Fly: Mastering Money and Wealth for Women.
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Speaker 1 (00:05):
Welcome to Money Making Conversations.
Speaker 2 (00:06):
It's the show that she is the secrets of success
experience firsthand by marketing and Brandon expert Rashan McDonald. I
will know he's giving me advice on many occasions. And
in case you didn't notice, I'm not broke. You know
he'll be interviewing celebrity CEOs, entrepreneurs and industry decision make
because it's what he likes to do, it's what he
likes to share. Now it's time to hear from my man,
Rashan McDonald money Making Conversations.
Speaker 1 (00:28):
Here we go. I'm so happy you come back. The
people who come and listen to my show. This, of
course is Rashan McDonald's speaking and our host this weekly
money Making Conversation masterclass show. Now, I tell everybody, the
interviews and information that this show provides are for everyone.
And really, if you have not heard me say this,
I'm telling to you again it's time to stop reading
(00:50):
other people's success stories and start living your own. My
guess is Ashley Joy Boyd. Born and raised in Detroit, Michigan,
Ashley jeye Board has made the name for herself as
a Grammy nominee music producer and composer. She is the
co writer behind Justin Beaver's hit Yummy, and she's also
a real estate developer. Now with the release of her
(01:11):
book who Can Handle the she can add the title
author because she foiled bankruptcy and had to return to
financial help, so she wrote this book Financially Fly mass Stream,
Money and Wealth for Women. Please welcome to Money Making
Conversations Masterclass. Ashley Boyd. How you doing, Ashley, I'm amazing son.
Speaker 3 (01:31):
Thank you so much for having me.
Speaker 1 (01:32):
Wow, can you give us some timelines you know of this? Well,
let let's let's let me let me start back. Let's
not go into the bankruptcy. Let's talk about the good times.
You know, uh, you know, songwriter, you know, because I'm
an entertainment and I can't sing elect but I have
been in music radio, uh syndicated radio with Steve Harvey,
(01:53):
so I've made a lot of famous music artists from
Kim to uh to uh, Jill Scott to Mary J.
Blyde to John Legend. Now you are a songwriter. What
is that?
Speaker 4 (02:08):
Oh?
Speaker 3 (02:08):
My goodness? So songwriter. We are responsible for lyrics and
melody that accompany production. It is the heart and soul
of a song. It's what makes it memorable, it's what
makes it lasting, it's your favorite lyric. Songwriting is the
most important element of a song to me.
Speaker 1 (02:27):
So do you have to have any musical skills as
a songwriter, like play a piano, play an instrument? Do
you have to do you have that level of talent
as a songwriter.
Speaker 3 (02:39):
I do not play instruments. It would help, it would
help a lot, but I'm just led by by melody.
I would create by listening to tracks that were made
by other people, and I would just tune in, meditate,
and I would let the melodies come to me. The
lyrics would come soon after. It's a process that is
very unique to every single song, right. Everybody has their
(03:01):
different methods of getting the greatness out. But for me,
it was it was somewhat of like a spiritual, you know,
process of just really tapping in and being a channel
to download you know, these thoughts and these melodies.
Speaker 1 (03:15):
Now, they tell me, now, the real money in the
in the music game is in writing and publishing. Correct.
Speaker 3 (03:23):
Listen, that is one hundred percent correct? Yes, yes, can you.
Speaker 1 (03:27):
Explain to my audience exactly what that is? Because you know,
you can be the Old Jays and be singing the
number one hit. But that don't mean you making the
number one hit money. Is that correct?
Speaker 3 (03:38):
Right? So it's my experience that as an artist, unless
you are writing your own material, as an artist, you
kind of wind up working for the company that you're
signing to make the majority of your money on shows,
which means you are constantly on the road. You're constantly working,
and it's you know, it's glamorized, but the real lucrative
(03:58):
side of the business for me is the bad. Second.
I own a music publishing company, so it's the collecting
of the fees worldwide every time the song is played
across the globe. You know, that's that's where the money is.
Speaker 1 (04:11):
Yeah, you know, because I was. I was at this
event this past weekend and Frankie Beverly and from ADS
was being honored and he said his very first contract,
he kept the rights to his publishing. Okay, rights to
his publishing. And so it's explained to me exactly how
because you said that really casually said, every time that
(04:33):
song's play, they get paid. How do they track.
Speaker 3 (04:36):
That they have systems in place, they have satellite in
the sky. I you know, I don't know all of
the technicalities right there are there. There's several have several
several different firms that track every single time your song
is played, every time it is streams, every time it
appears on television or on the internet, you know, every
(05:00):
time you have to upload a song on social media.
They track every single time and every single spin and
it's monetized.
Speaker 1 (05:09):
Wow. The interesting thing about that is that you know
when I when I because we're all trying to make
money in my name and my show with money making
comes age master class, you know, because I hear I'm
trying to say this correctly. Because when I got an entertainment,
I wanted to be a stand up comic, okay, And
I can't sing, I can't dance. I think I can sing,
(05:30):
and I know I can't dance, okay, And so I'm
don't even go there. I'm a I'm horrible okay. And
so but as a stand up I was really good,
you know, but I couldn't act though I could. I could,
I could.
Speaker 4 (05:47):
That was that.
Speaker 1 (05:47):
I was very funny. But eventually you move on to
different skill levels. Okay. As a songwriter, was that your
original journey?
Speaker 3 (05:56):
No? Actually, I was I'm a product of an entertainment household.
My mother I was a singer in Detroit in the seventies.
She singing a girl group. My father managed her group.
So growing up I had plaques on the wall and
I got the best of both worlds. I saw my
mom on stage and I saw my father handling all
of the business, and as a young girl, I leaned
towards the business. I really wanted to understand the workings
(06:17):
of the entertainment industry, and the older I got, you know,
I turned my poems and my writing into songs, and
I would go to lay my songs down in the
studio and I would get offers to people tell me
you need to sing, you should do this, And I
was offered a record deal from Murder Inc. My first
project had a song out with Ja Rohl called Body,
(06:41):
and that was my introduction to the music industry. The
songs did amazing, and at around that time I was
offered a publishing deal, and unlike Frankie Beverly, they wanted
seventy five percent of my publishing. So me understanding the business,
I turned that deal down and I had my one
(07:02):
song out and I moved on from that situation. It
was very interesting because to have a passion for the
industry and to have an opportunity in front of you,
but the business isn't right. It's just you know, it
makes you look in the mirror and question a lot
of stuff. But I went with my heart on that one,
and you know today I own my own publishing company,
so it was definitely the right decision.
Speaker 1 (07:23):
Okay, cool, Now this is really interesting because the whole
publisher because in my intro, I say, Grammy nominee music
producer composer Justin Beaver's hit Yummy. How do you get
a song to Justin Beever, how does Ashley George Boy
get a song that Justin Beefer?
Speaker 3 (07:41):
Well, that for ask we joy Boy. That one is
that is a one phone call. My husband has been
Justin Bieber's main collaborator for you, so that one, that
one came through my husband, Pool Bear and him and
I work together musically before he even started working with Justin,
so you know, that one was a long time coming.
(08:04):
I worked on a few different songs on the Purpose album,
a few different songs on the Journal's album, but Yummy
was the one that got the most traction. So that
was a that was a shoeing for me. I'm very
grateful for that.
Speaker 1 (08:16):
But you don't don't know, kind of like you shin
away way up through my husband. It was the hook up.
But you know, I'm gonna tell you something. People could
say no, you know, and then you have to put
something in front of somebody for them to say yeah.
And I want to I want to bring that up
to people. You know a lot of times in life,
you know, people alwaysay shine you do a lot, you know,
like I like baking and I like that anytime. I
(08:38):
would tell you if you if you cracked that door
and you allowed me to put my foot in the door,
I must mention you slide my whole leg in that door.
And then if I got my leg in there, the
body gonna show up. Okay, And so you know what
I'm saying. So so when you say that, that's a
perfect example of this yummy your husband he were with
(09:00):
justin Bieber. Okay, husband, I got this ng over. Okay,
you have to convince him because you don't want to
look at he said. That's not a good baby. That's
not good baby. That's how good baby? When you're gonna
let him here? When you're gonna let him here. And
then he eventually hears it. So what he says, I
like this, I want to do something with it. Where
are you at emotionally or where you were? Where were
(09:21):
you at emotionally?
Speaker 3 (09:23):
Gosh at that point on ten, I'm like, it's about time.
But I have to go back my husband when he
met me. I you know, he met me around the
time I had my deal with Murder, Inc. And the
reason that they signed me and worked with me is
because I was a writer. They embraced me as a
writer first, even before an artist. So I mean he
respects my path as well. And it's you know, he's
(09:44):
he's such a legend. So to stand up next to him,
you know, in a in a in a non competitive form,
you know, it was just it was a great opportunity.
But he respects my artistry as well. So it works out.
Speaker 1 (09:57):
Now, this is a happy part of the conversation. Ladies
and gentlemen. You know you know her name of her
her book is Financial fly Mastering Money, Wealth, Money and
Wealth for Women. Financially fly Mastering Money and Wealth for Women.
You file bankruptcy at one time in your life? Correct?
Speaker 3 (10:18):
I did? I did? I? Thought the world had ended
for me. It was the most devastating thing. During the
housing crash in eight I was upside down in a
house and I was very young. I had no direction,
I had no guidance. I did not know how to
work the system in my favor. And it forced me
to file bankruptcy. And you know, they say that stays
(10:39):
on your credit seven to ten years. Oh, you won't
be able to get another mortgage. Your interest rates on
everything are going to be high for the rest of
your life. You know. I just I thought that that
was the end of the road, and I was so young.
I was devastated. But that really it forced me to research,
and it forced me to learn the hard way, you know,
(11:00):
how to protect myself going forward. And you know, it
was a pivotal moment because it just changed my trajectory.
You know, it changed how I looked at my relationship
with money, you know, and it made me just lock
in and have to make decisions that were going to
protect me in the future.
Speaker 1 (11:17):
Now we said protect yourself in the future. Let's go
back for a minute, Like I have been overprotective of
my credit over the years. You know, my daughter is
exactly the same way she she'll tell me, She'll tell
you a credit score. That's how she looks it up.
Every week day, credit score goes up. Dad, if I
do this, and so so I like to believe I've
(11:38):
got to focus in the right direction. She's not going
to mess up. The staple of what you need to
do business in his life in this world is good credit.
So how are we able to climb out of that mess?
Speaker 3 (11:51):
It just took time, and it took a very diligent, persistent,
you know, mindset to sacrifice when I needed to, and
and to know that it was going to be a
labor of love, that it was going to take time.
I'm like your daughter. I checked my credit score all
the time. Not just I need I need to see
that the number makes sense. But it's a commitment. And
(12:12):
these are things that we are not well. I wasn't
taught this in high school, you know, and money is
a very taboo topic and a lot of households, especially
in our culture. So that's part of the reason that
I wanted to create the book was just to create
an environment for engaging conversations where people know, you know,
mistakes that I made that they may not make the
(12:33):
same mistakes.
Speaker 1 (12:34):
You know, the interesting thing is about money management is
that people run from numbers. People run from the truth.
I guess I should say, because sometimes the truth scares people.
But sometimes you got to hear the truth to get
to the positive. Is it that correct when I'm saying
(12:55):
people ignore the obvious when the obvious should be observed.
Speaker 3 (13:01):
Well, it's a lot of emotional reaction when it comes
to money. People splurge, you know, for whatever reason. You know,
usually it's something that makes them feel good and you know,
overcompensating in certain areas. But it's a harsh reality when
you look at numbers in black and white, and it
can really hurt your feelings. You know, it can hurt
your feelings or you can use it as a stepping
(13:22):
stone to create a silent plant. And you know, I
just I promote that I think it's really important to
have structure and to check in with yourself on a
regular basis to make make sure that you're still in
the course.
Speaker 1 (13:35):
Wow, I'm talking to Ashley Joyboard. Grammy Numbinee wrote a
song with for Justin Bieber. One of my you know
an artists I like song was called Yummy Flying High,
Flying High flying high all the good things young. Then
guess what something she wasn't prepared for When we come
(13:57):
back and we're talking more detailed on what some her
tips and tunes for positively changing and improving that mindset
at mindset that we're talking about that you can recover,
but sometimes you'll have to recover if you set the
steps in place to see it coming. Be right back
with more Money Making Conversation Masterclass.
Speaker 5 (14:21):
We'll be right back with more money Making Conversations Masterclass
with rough Shawn McDonald.
Speaker 6 (14:27):
Programming is made possible in part by supports from thirty
eight to fifteen Media, led by Emmy and NUBLEACP Image
Award winning television producer for Shawn McDonald. Thirty eight fifteen
Media offers social media management, podcast production, designs logos, and
develops websites. Additional services include brand management and career development
(14:50):
consulting services. More information is available at info at thirty
eight fifteen Media dot com.
Speaker 5 (14:57):
Keep winning.
Speaker 4 (15:01):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan MacDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations
dot com and follow money Making Conversations Masterclass on Facebook,
Twitter and Instagram.
Speaker 1 (15:18):
Hi, this is Rashan McDonald. Welcome back to Money Making
Conversations Masterclass. I am speaking to Ashley joy Board, born
and raised in Detroit, Michigan. Her book entitled Financially Fly
Mastering Money and Wealth for Women. Why did you write
this book?
Speaker 3 (15:35):
Gosh, I just felt like it was such a need.
I wanted to encourage conversations, especially among women. I wanted
women to find a safe space where they felt like
they were talking to a friend, a girlfriend, or somebody
that they trust. And you know, I just I wanted
to encourage women to just stay the course in order
to sustain financial freedom.
Speaker 1 (15:56):
Now, when you say, first of all, you sound like
a school teacher, don't know if anybody told you, which
is really good? You really you have that soothing void. Yeah,
you sound like a school teacher, which is really really
good because that means I'm listening, right, you know, everybody
listening to the school teacher. Okay, So don't they that
it's a negative because because you provide information that can
change people's lives. Now, now, in writing this book, are
(16:20):
you when you say women miss out? Are they women
need to know? Information that women need to know from
a financial perspective, give me a little bit more detail
on that.
Speaker 3 (16:31):
Well, it's just I've come in contact I live in
Miami now come in contact with so many young girls
that have businesses that have this cash flow. They have
you know, online businesses. However, they're getting their money, They're
getting the bag. Okay, the money is not the problem.
But just because you know how to make money does
not know that you can maintain it or grow it. So,
(16:52):
just in conversations that I've had, I realized that there
is just a missing element in terms of turning this
well that is in your hands now into generational wealth.
Speaker 1 (17:04):
Generational wealth, that's a term I hear a lot. In fact,
I've used that term on my Showred hundreds of times.
What exactly does generational wealth mean.
Speaker 3 (17:15):
To me? Generational wealth means that your kids, your grandchildren,
your lineage has a structure in place to where they
do not have a need for any outside people to
come in and save them your family structure. For me,
(17:36):
generational wealth is when your family structure is so tight
and I'm talking trusts, life insurance policies, estate plans that
the kids don't have to worry about the money to
bury the grandparents. You know, I just when I came up,
it was not common for people in my neighborhood to
(17:58):
have anything in a trust or to have anything left
to him. It was often a burden to bury your
loved one. So generational wealth for me is just the
structure that is in place that I mean, you can
draw outside the lines on that one, but it's just
the structure has to be so solid that everybody in
the family can sustain and it's protected.
Speaker 1 (18:18):
Now, one thing I'm forgetting that is part of your
resume is real estate development.
Speaker 3 (18:23):
Yes, yes, yes, when I lived in I lived in
LA for eight years and I just fell in love
with real estate development. The properties there have the most
amazing views and a lot of them are very old,
so it was a great market to come in and
fix up homes and I was definitely passionate about that.
Speaker 1 (18:43):
Now that's a high market now La. I lived near
LA fifteen years.
Speaker 5 (18:47):
Now.
Speaker 1 (18:47):
It's nothing cheap in LA. It may have great views asley,
but it's the views casts. Those views costs to LA.
But the thing about it is that what exactly Because
I'm always try trying to break things down, not only
for people who listen to my show or watch my
show is real estate developer. Now I'm a homeowner. I
(19:09):
bought several houses in my life now and now go
in and remodel the house to my standards. Alone with
my wife, she would say, I don't like that. I
would like that. We agree, then we make the change.
What is a real estate developer?
Speaker 3 (19:22):
Gosh? Well for me, my husband he thrust that title
on me. We purchased homes and he said, We're not
going to hire a designer nor an architect. I trust
you with this project, gut it and do with it
what you please. And so that's what I did. I
would I would take homes and I love model.
Speaker 1 (19:40):
So you a home flipper? You flipped homes?
Speaker 3 (19:44):
Well, nope, can't say that I flipped. And we have tenants.
We have tenants in LA to this date. Okay, yeah,
But but my goal I have a goal for I
would love to actually develop new construction projects in the
city of Detroit, for doable housing projects. So, I mean,
I still have a list of goals when it comes
to that world. But I'm just passionate about the process
(20:07):
of developing home. Now.
Speaker 1 (20:09):
You know, we all know in January, you know, we
always make these resolutions. I'm gonna lose weight, I'm gonna
save money. I'm gonna be a better person to everybody.
Now that means that, Look, you are the author financially
fly Mastering Money and Wealth for Women. So yes, it's
Twitter twenty four. What are a few of your top
(20:30):
tips for investing and saving money. Let's talk about investing
and then we're gonna talk about saving money investing.
Speaker 3 (20:37):
I would encourage people to invest in themselves first and foremost,
yourself aligned expense. When it comes to when you have
your bills in front of you, put your name down
and do not miss that payment for yourself. Prioritize it
as if it's going to show up on your credit report.
Make sure that you know. Everybody's income is different, so
you have to sit down and figure out what exactly
(20:58):
works for you. But the most important thing is that
you start and you build the right habits in order
to save and in order to you know, have money
to invest.
Speaker 1 (21:10):
Now it's really interesting when you say that, because this
year I have decided Rashaan gonna put a little some
for Rashwan.
Speaker 3 (21:20):
I love it.
Speaker 1 (21:21):
I'm seriously and my wife went, where are you gonna
get that? From I said, don't worry about it. Don't
worry about it, said friend of mine. A friend of mine,
he contacted me. He said, Hey, you know I'm doing
a birthday celebration here can you come? And I went, baby,
we're gonna go. You go really? Oh you making decisions
like that now? I said, yes, I am. I'm gonna
(21:42):
make a decision for me for a change, because I've
always like made decisions for why well, you know, i
gotta be on the air for the radio show, I'm
producing the TV show, or I got to be there
because I'm managing somebody. I've always put other people in
front of me. And so this year in twenty twenty four,
I love that idea of little line item. I call that,
(22:05):
I call that little life line for yourself. Yeah, that
makes so much situation. And I have to tell you, Ashley,
your boy in twenty twenty four, he got that line
item right in front of everything. I got that in
front of a bills number, food, everything, top of the line.
Speaker 3 (22:25):
Capital M. I was gonna say, I just feel like
it's a I'm big on mentality and mindset and I
just want people. I want to empower people to know
that you deserve everything you desire. And I feel like
our relationship with money no matter where we got our
habits from our parents or just from watching how the
world works. A lot of people have a scarcity mindset
and they don't even realize why or what is rooted in.
(22:48):
So I would encourage people to focus on having a
mindset of abundance and just know that your mindset controls
everything around you. You know. It's just it's really it's
really special that you just tap.
Speaker 1 (23:01):
In and go for what you believe in mindset of me.
M see you, You've given me the truth today, Ashley.
I'm going home because my wife listens to the show. Anyway,
I'm going home, and she gonna text me anyway me
because I'm gonna tell you something. I am a workaholic.
I probably work. I don't sleep as much as I
(23:22):
can sleep. I sleep like four five hours a day,
you know. And I'm telling you twenty twenty four, your
boy got the word me in front of everything. As
we close the show, we close the show a tip
on saving money. How can people save money?
Speaker 3 (23:38):
Gosh, be diligent. You have to listen, create boundaries for yourself,
check in with yourself, be extremely diligent and know that
it may be a small sacrifice, but the habits that
you create they pay off in the long term.
Speaker 1 (23:50):
Wow, the school teacher has spoken everybody. She might call
herself Ashley Joe Boyd, but she's a school teacher and
she's out there preaching from the book of Financially Fly
mastering money and wealth for women. As we close the show, Nasty,
thank you for coming on Money making Conversations, Master Lives.
(24:11):
Do you have anything you any closing notes from my audience.
Speaker 3 (24:15):
I will tell you my website. It's Ashley Joy I
T s A s H L E Y j Oi
dot com, my Instagram Love a Joy, love A j
o I. And thank you so much for having me.
This was a pleasure.
Speaker 1 (24:30):
Oh you've been fantastic. It's been funny. I've learned some
things and you know, really it really as we close
the show, you have to put yourself first. Some people
call it selfish, but I'm gonna telling you so. You
have to realize that, you know, God is giving you
an opportunity to experience a new day when you open
your eyes. I will tell people the alarm clock is
not waking you up. God's waking you up. There's a
(24:51):
lot of alarm clocks that are going off and people
are not responding to them. And so when he wakes up,
have a plan, and that plan should be about you,
and then don't be selfish about it. Share that abundance
with other people that I try to do it every day, Ashley.
I try to do it every day, and I really
uns to God believe that if I keep doing that,
then it's gonna be all good for Rashan too. Again,
(25:12):
thank you for coming on my show and we would
talk soon. Okay, I appreciate you.
Speaker 3 (25:16):
Okay, thank you so much.
Speaker 1 (25:17):
Wow. This is a great show man. I really enjoyed
doing this show every week and I appreciate having me
on here on Tuesdays. And I'll be back next week
with a new set of great people. Money Making Conversations Masterclass.
This show is for you. Anytime you hear an advice
by financing and offering, please do your research. Please talk
to your financial expert. I am just an individual that's
(25:38):
providing information. Is your job to do the research. Bye bye.
Speaker 5 (25:46):
Thank you for joining us for this edition of Money
Making Conversations Master Class. Money Making Conversations Masterclass with rough
Shan McDonald is produced by thirty eight fifteen Media Inc.
More information about thirty eight fifteen Media Inc. Is available
at thirty eight to fifteen media dot com. And always
remember to lead with your gifts.
Welcome to Money Making Conversations.
Speaker 2 (00:06):
It's the show that she is the secrets of success
experience firsthand by marketing and Brandon expert Rashan McDonald. I
will know he's giving me advice on many occasions. And
in case you didn't notice, I'm not broke. You know
he'll be interviewing celebrity CEOs, entrepreneurs and industry decision make
because it's what he likes to do, it's what he
likes to share. Now it's time to hear from my man,
Rashan McDonald money Making Conversations.
Speaker 1 (00:28):
Here we go. I'm so happy you come back. The
people who come and listen to my show. This, of
course is Rashan McDonald's speaking and our host this weekly
money Making Conversation masterclass show. Now, I tell everybody, the
interviews and information that this show provides are for everyone.
And really, if you have not heard me say this,
I'm telling to you again it's time to stop reading
(00:50):
other people's success stories and start living your own. My
guess is Ashley Joy Boyd. Born and raised in Detroit, Michigan,
Ashley jeye Board has made the name for herself as
a Grammy nominee music producer and composer. She is the
co writer behind Justin Beaver's hit Yummy, and she's also
a real estate developer. Now with the release of her
(01:11):
book who Can Handle the she can add the title
author because she foiled bankruptcy and had to return to
financial help, so she wrote this book Financially Fly mass Stream,
Money and Wealth for Women. Please welcome to Money Making
Conversations Masterclass. Ashley Boyd. How you doing, Ashley, I'm amazing son.
Speaker 3 (01:31):
Thank you so much for having me.
Speaker 1 (01:32):
Wow, can you give us some timelines you know of this? Well,
let let's let's let me let me start back. Let's
not go into the bankruptcy. Let's talk about the good times.
You know, uh, you know, songwriter, you know, because I'm
an entertainment and I can't sing elect but I have
been in music radio, uh syndicated radio with Steve Harvey,
(01:53):
so I've made a lot of famous music artists from
Kim to uh to uh, Jill Scott to Mary J.
Blyde to John Legend. Now you are a songwriter. What
is that?
Speaker 4 (02:08):
Oh?
Speaker 3 (02:08):
My goodness? So songwriter. We are responsible for lyrics and
melody that accompany production. It is the heart and soul
of a song. It's what makes it memorable, it's what
makes it lasting, it's your favorite lyric. Songwriting is the
most important element of a song to me.
Speaker 1 (02:27):
So do you have to have any musical skills as
a songwriter, like play a piano, play an instrument? Do
you have to do you have that level of talent
as a songwriter.
Speaker 3 (02:39):
I do not play instruments. It would help, it would
help a lot, but I'm just led by by melody.
I would create by listening to tracks that were made
by other people, and I would just tune in, meditate,
and I would let the melodies come to me. The
lyrics would come soon after. It's a process that is
very unique to every single song, right. Everybody has their
(03:01):
different methods of getting the greatness out. But for me,
it was it was somewhat of like a spiritual, you know,
process of just really tapping in and being a channel
to download you know, these thoughts and these melodies.
Speaker 1 (03:15):
Now, they tell me, now, the real money in the
in the music game is in writing and publishing. Correct.
Speaker 3 (03:23):
Listen, that is one hundred percent correct? Yes, yes, can you.
Speaker 1 (03:27):
Explain to my audience exactly what that is? Because you know,
you can be the Old Jays and be singing the
number one hit. But that don't mean you making the
number one hit money. Is that correct?
Speaker 3 (03:38):
Right? So it's my experience that as an artist, unless
you are writing your own material, as an artist, you
kind of wind up working for the company that you're
signing to make the majority of your money on shows,
which means you are constantly on the road. You're constantly working,
and it's you know, it's glamorized, but the real lucrative
(03:58):
side of the business for me is the bad. Second.
I own a music publishing company, so it's the collecting
of the fees worldwide every time the song is played
across the globe. You know, that's that's where the money is.
Speaker 1 (04:11):
Yeah, you know, because I was. I was at this
event this past weekend and Frankie Beverly and from ADS
was being honored and he said his very first contract,
he kept the rights to his publishing. Okay, rights to
his publishing. And so it's explained to me exactly how
because you said that really casually said, every time that
(04:33):
song's play, they get paid. How do they track.
Speaker 3 (04:36):
That they have systems in place, they have satellite in
the sky. I you know, I don't know all of
the technicalities right there are there. There's several have several
several different firms that track every single time your song
is played, every time it is streams, every time it
appears on television or on the internet, you know, every
(05:00):
time you have to upload a song on social media.
They track every single time and every single spin and
it's monetized.
Speaker 1 (05:09):
Wow. The interesting thing about that is that you know
when I when I because we're all trying to make
money in my name and my show with money making
comes age master class, you know, because I hear I'm
trying to say this correctly. Because when I got an entertainment,
I wanted to be a stand up comic, okay, And
I can't sing, I can't dance. I think I can sing,
(05:30):
and I know I can't dance, okay, And so I'm
don't even go there. I'm a I'm horrible okay. And
so but as a stand up I was really good,
you know, but I couldn't act though I could. I could,
I could.
Speaker 4 (05:47):
That was that.
Speaker 1 (05:47):
I was very funny. But eventually you move on to
different skill levels. Okay. As a songwriter, was that your
original journey?
Speaker 3 (05:56):
No? Actually, I was I'm a product of an entertainment household.
My mother I was a singer in Detroit in the seventies.
She singing a girl group. My father managed her group.
So growing up I had plaques on the wall and
I got the best of both worlds. I saw my
mom on stage and I saw my father handling all
of the business, and as a young girl, I leaned
towards the business. I really wanted to understand the workings
(06:17):
of the entertainment industry, and the older I got, you know,
I turned my poems and my writing into songs, and
I would go to lay my songs down in the
studio and I would get offers to people tell me
you need to sing, you should do this, And I
was offered a record deal from Murder Inc. My first
project had a song out with Ja Rohl called Body,
(06:41):
and that was my introduction to the music industry. The
songs did amazing, and at around that time I was
offered a publishing deal, and unlike Frankie Beverly, they wanted
seventy five percent of my publishing. So me understanding the business,
I turned that deal down and I had my one
(07:02):
song out and I moved on from that situation. It
was very interesting because to have a passion for the
industry and to have an opportunity in front of you,
but the business isn't right. It's just you know, it
makes you look in the mirror and question a lot
of stuff. But I went with my heart on that one,
and you know today I own my own publishing company,
so it was definitely the right decision.
Speaker 1 (07:23):
Okay, cool, Now this is really interesting because the whole
publisher because in my intro, I say, Grammy nominee music
producer composer Justin Beaver's hit Yummy. How do you get
a song to Justin Beever, how does Ashley George Boy
get a song that Justin Beefer?
Speaker 3 (07:41):
Well, that for ask we joy Boy. That one is
that is a one phone call. My husband has been
Justin Bieber's main collaborator for you, so that one, that
one came through my husband, Pool Bear and him and
I work together musically before he even started working with Justin,
so you know, that one was a long time coming.
(08:04):
I worked on a few different songs on the Purpose album,
a few different songs on the Journal's album, but Yummy
was the one that got the most traction. So that
was a that was a shoeing for me. I'm very
grateful for that.
Speaker 1 (08:16):
But you don't don't know, kind of like you shin
away way up through my husband. It was the hook up.
But you know, I'm gonna tell you something. People could
say no, you know, and then you have to put
something in front of somebody for them to say yeah.
And I want to I want to bring that up
to people. You know a lot of times in life,
you know, people alwaysay shine you do a lot, you know,
like I like baking and I like that anytime. I
(08:38):
would tell you if you if you cracked that door
and you allowed me to put my foot in the door,
I must mention you slide my whole leg in that door.
And then if I got my leg in there, the
body gonna show up. Okay, And so you know what
I'm saying. So so when you say that, that's a
perfect example of this yummy your husband he were with
(09:00):
justin Bieber. Okay, husband, I got this ng over. Okay,
you have to convince him because you don't want to
look at he said. That's not a good baby. That's
not good baby. That's how good baby? When you're gonna
let him here? When you're gonna let him here. And
then he eventually hears it. So what he says, I
like this, I want to do something with it. Where
are you at emotionally or where you were? Where were
(09:21):
you at emotionally?
Speaker 3 (09:23):
Gosh at that point on ten, I'm like, it's about time.
But I have to go back my husband when he
met me. I you know, he met me around the
time I had my deal with Murder, Inc. And the
reason that they signed me and worked with me is
because I was a writer. They embraced me as a
writer first, even before an artist. So I mean he
respects my path as well. And it's you know, he's
(09:44):
he's such a legend. So to stand up next to him,
you know, in a in a in a non competitive form,
you know, it was just it was a great opportunity.
But he respects my artistry as well. So it works out.
Speaker 1 (09:57):
Now, this is a happy part of the conversation. Ladies
and gentlemen. You know you know her name of her
her book is Financial fly Mastering Money, Wealth, Money and
Wealth for Women. Financially fly Mastering Money and Wealth for Women.
You file bankruptcy at one time in your life? Correct?
Speaker 3 (10:18):
I did? I did? I? Thought the world had ended
for me. It was the most devastating thing. During the
housing crash in eight I was upside down in a
house and I was very young. I had no direction,
I had no guidance. I did not know how to
work the system in my favor. And it forced me
to file bankruptcy. And you know, they say that stays
(10:39):
on your credit seven to ten years. Oh, you won't
be able to get another mortgage. Your interest rates on
everything are going to be high for the rest of
your life. You know. I just I thought that that
was the end of the road, and I was so young.
I was devastated. But that really it forced me to research,
and it forced me to learn the hard way, you know,
(11:00):
how to protect myself going forward. And you know, it
was a pivotal moment because it just changed my trajectory.
You know, it changed how I looked at my relationship
with money, you know, and it made me just lock
in and have to make decisions that were going to
protect me in the future.
Speaker 1 (11:17):
Now we said protect yourself in the future. Let's go
back for a minute, Like I have been overprotective of
my credit over the years. You know, my daughter is
exactly the same way she she'll tell me, She'll tell
you a credit score. That's how she looks it up.
Every week day, credit score goes up. Dad, if I
do this, and so so I like to believe I've
(11:38):
got to focus in the right direction. She's not going
to mess up. The staple of what you need to
do business in his life in this world is good credit.
So how are we able to climb out of that mess?
Speaker 3 (11:51):
It just took time, and it took a very diligent, persistent,
you know, mindset to sacrifice when I needed to, and
and to know that it was going to be a
labor of love, that it was going to take time.
I'm like your daughter. I checked my credit score all
the time. Not just I need I need to see
that the number makes sense. But it's a commitment. And
(12:12):
these are things that we are not well. I wasn't
taught this in high school, you know, and money is
a very taboo topic and a lot of households, especially
in our culture. So that's part of the reason that
I wanted to create the book was just to create
an environment for engaging conversations where people know, you know,
mistakes that I made that they may not make the
(12:33):
same mistakes.
Speaker 1 (12:34):
You know, the interesting thing is about money management is
that people run from numbers. People run from the truth.
I guess I should say, because sometimes the truth scares people.
But sometimes you got to hear the truth to get
to the positive. Is it that correct when I'm saying
(12:55):
people ignore the obvious when the obvious should be observed.
Speaker 3 (13:01):
Well, it's a lot of emotional reaction when it comes
to money. People splurge, you know, for whatever reason. You know,
usually it's something that makes them feel good and you know,
overcompensating in certain areas. But it's a harsh reality when
you look at numbers in black and white, and it
can really hurt your feelings. You know, it can hurt
your feelings or you can use it as a stepping
(13:22):
stone to create a silent plant. And you know, I
just I promote that I think it's really important to
have structure and to check in with yourself on a
regular basis to make make sure that you're still in
the course.
Speaker 1 (13:35):
Wow, I'm talking to Ashley Joyboard. Grammy Numbinee wrote a
song with for Justin Bieber. One of my you know
an artists I like song was called Yummy Flying High,
Flying High flying high all the good things young. Then
guess what something she wasn't prepared for When we come
(13:57):
back and we're talking more detailed on what some her
tips and tunes for positively changing and improving that mindset
at mindset that we're talking about that you can recover,
but sometimes you'll have to recover if you set the
steps in place to see it coming. Be right back
with more Money Making Conversation Masterclass.
Speaker 5 (14:21):
We'll be right back with more money Making Conversations Masterclass
with rough Shawn McDonald.
Speaker 6 (14:27):
Programming is made possible in part by supports from thirty
eight to fifteen Media, led by Emmy and NUBLEACP Image
Award winning television producer for Shawn McDonald. Thirty eight fifteen
Media offers social media management, podcast production, designs logos, and
develops websites. Additional services include brand management and career development
(14:50):
consulting services. More information is available at info at thirty
eight fifteen Media dot com.
Speaker 5 (14:57):
Keep winning.
Speaker 4 (15:01):
Welcome back to the Money Making Conversations Masterclass hosted by
Rashaan MacDonald. Money Making Conversations Masterclass continues online at Moneymakingconversations
dot com and follow money Making Conversations Masterclass on Facebook,
Twitter and Instagram.
Speaker 1 (15:18):
Hi, this is Rashan McDonald. Welcome back to Money Making
Conversations Masterclass. I am speaking to Ashley joy Board, born
and raised in Detroit, Michigan. Her book entitled Financially Fly
Mastering Money and Wealth for Women. Why did you write
this book?
Speaker 3 (15:35):
Gosh, I just felt like it was such a need.
I wanted to encourage conversations, especially among women. I wanted
women to find a safe space where they felt like
they were talking to a friend, a girlfriend, or somebody
that they trust. And you know, I just I wanted
to encourage women to just stay the course in order
to sustain financial freedom.
Speaker 1 (15:56):
Now, when you say, first of all, you sound like
a school teacher, don't know if anybody told you, which
is really good? You really you have that soothing void. Yeah,
you sound like a school teacher, which is really really
good because that means I'm listening, right, you know, everybody
listening to the school teacher. Okay, So don't they that
it's a negative because because you provide information that can
change people's lives. Now, now, in writing this book, are
(16:20):
you when you say women miss out? Are they women
need to know? Information that women need to know from
a financial perspective, give me a little bit more detail
on that.
Speaker 3 (16:31):
Well, it's just I've come in contact I live in
Miami now come in contact with so many young girls
that have businesses that have this cash flow. They have
you know, online businesses. However, they're getting their money, They're
getting the bag. Okay, the money is not the problem.
But just because you know how to make money does
not know that you can maintain it or grow it. So,
(16:52):
just in conversations that I've had, I realized that there
is just a missing element in terms of turning this
well that is in your hands now into generational wealth.
Speaker 1 (17:04):
Generational wealth, that's a term I hear a lot. In fact,
I've used that term on my Showred hundreds of times.
What exactly does generational wealth mean.
Speaker 3 (17:15):
To me? Generational wealth means that your kids, your grandchildren,
your lineage has a structure in place to where they
do not have a need for any outside people to
come in and save them your family structure. For me,
(17:36):
generational wealth is when your family structure is so tight
and I'm talking trusts, life insurance policies, estate plans that
the kids don't have to worry about the money to
bury the grandparents. You know, I just when I came up,
it was not common for people in my neighborhood to
(17:58):
have anything in a trust or to have anything left
to him. It was often a burden to bury your
loved one. So generational wealth for me is just the
structure that is in place that I mean, you can
draw outside the lines on that one, but it's just
the structure has to be so solid that everybody in
the family can sustain and it's protected.
Speaker 1 (18:18):
Now, one thing I'm forgetting that is part of your
resume is real estate development.
Speaker 3 (18:23):
Yes, yes, yes, when I lived in I lived in
LA for eight years and I just fell in love
with real estate development. The properties there have the most
amazing views and a lot of them are very old,
so it was a great market to come in and
fix up homes and I was definitely passionate about that.
Speaker 1 (18:43):
Now that's a high market now La. I lived near
LA fifteen years.
Speaker 5 (18:47):
Now.
Speaker 1 (18:47):
It's nothing cheap in LA. It may have great views asley,
but it's the views casts. Those views costs to LA.
But the thing about it is that what exactly Because
I'm always try trying to break things down, not only
for people who listen to my show or watch my
show is real estate developer. Now I'm a homeowner. I
(19:09):
bought several houses in my life now and now go
in and remodel the house to my standards. Alone with
my wife, she would say, I don't like that. I
would like that. We agree, then we make the change.
What is a real estate developer?
Speaker 3 (19:22):
Gosh? Well for me, my husband he thrust that title
on me. We purchased homes and he said, We're not
going to hire a designer nor an architect. I trust
you with this project, gut it and do with it
what you please. And so that's what I did. I
would I would take homes and I love model.
Speaker 1 (19:40):
So you a home flipper? You flipped homes?
Speaker 3 (19:44):
Well, nope, can't say that I flipped. And we have tenants.
We have tenants in LA to this date. Okay, yeah,
But but my goal I have a goal for I
would love to actually develop new construction projects in the
city of Detroit, for doable housing projects. So, I mean,
I still have a list of goals when it comes
to that world. But I'm just passionate about the process
(20:07):
of developing home. Now.
Speaker 1 (20:09):
You know, we all know in January, you know, we
always make these resolutions. I'm gonna lose weight, I'm gonna
save money. I'm gonna be a better person to everybody.
Now that means that, Look, you are the author financially
fly Mastering Money and Wealth for Women. So yes, it's
Twitter twenty four. What are a few of your top
(20:30):
tips for investing and saving money. Let's talk about investing
and then we're gonna talk about saving money investing.
Speaker 3 (20:37):
I would encourage people to invest in themselves first and foremost,
yourself aligned expense. When it comes to when you have
your bills in front of you, put your name down
and do not miss that payment for yourself. Prioritize it
as if it's going to show up on your credit report.
Make sure that you know. Everybody's income is different, so
you have to sit down and figure out what exactly
(20:58):
works for you. But the most important thing is that
you start and you build the right habits in order
to save and in order to you know, have money
to invest.
Speaker 1 (21:10):
Now it's really interesting when you say that, because this
year I have decided Rashaan gonna put a little some
for Rashwan.
Speaker 3 (21:20):
I love it.
Speaker 1 (21:21):
I'm seriously and my wife went, where are you gonna
get that? From I said, don't worry about it. Don't
worry about it, said friend of mine. A friend of mine,
he contacted me. He said, Hey, you know I'm doing
a birthday celebration here can you come? And I went, baby,
we're gonna go. You go really? Oh you making decisions
like that now? I said, yes, I am. I'm gonna
(21:42):
make a decision for me for a change, because I've
always like made decisions for why well, you know, i
gotta be on the air for the radio show, I'm
producing the TV show, or I got to be there
because I'm managing somebody. I've always put other people in
front of me. And so this year in twenty twenty four,
I love that idea of little line item. I call that,
(22:05):
I call that little life line for yourself. Yeah, that
makes so much situation. And I have to tell you, Ashley,
your boy in twenty twenty four, he got that line
item right in front of everything. I got that in
front of a bills number, food, everything, top of the line.
Speaker 3 (22:25):
Capital M. I was gonna say, I just feel like
it's a I'm big on mentality and mindset and I
just want people. I want to empower people to know
that you deserve everything you desire. And I feel like
our relationship with money no matter where we got our
habits from our parents or just from watching how the
world works. A lot of people have a scarcity mindset
and they don't even realize why or what is rooted in.
(22:48):
So I would encourage people to focus on having a
mindset of abundance and just know that your mindset controls
everything around you. You know. It's just it's really it's
really special that you just tap.
Speaker 1 (23:01):
In and go for what you believe in mindset of me.
M see you, You've given me the truth today, Ashley.
I'm going home because my wife listens to the show. Anyway,
I'm going home, and she gonna text me anyway me
because I'm gonna tell you something. I am a workaholic.
I probably work. I don't sleep as much as I
(23:22):
can sleep. I sleep like four five hours a day,
you know. And I'm telling you twenty twenty four, your
boy got the word me in front of everything. As
we close the show, we close the show a tip
on saving money. How can people save money?
Speaker 3 (23:38):
Gosh, be diligent. You have to listen, create boundaries for yourself,
check in with yourself, be extremely diligent and know that
it may be a small sacrifice, but the habits that
you create they pay off in the long term.
Speaker 1 (23:50):
Wow, the school teacher has spoken everybody. She might call
herself Ashley Joe Boyd, but she's a school teacher and
she's out there preaching from the book of Financially Fly
mastering money and wealth for women. As we close the show, Nasty,
thank you for coming on Money making Conversations, Master Lives.
(24:11):
Do you have anything you any closing notes from my audience.
Speaker 3 (24:15):
I will tell you my website. It's Ashley Joy I
T s A s H L E Y j Oi
dot com, my Instagram Love a Joy, love A j
o I. And thank you so much for having me.
This was a pleasure.
Speaker 1 (24:30):
Oh you've been fantastic. It's been funny. I've learned some
things and you know, really it really as we close
the show, you have to put yourself first. Some people
call it selfish, but I'm gonna telling you so. You
have to realize that, you know, God is giving you
an opportunity to experience a new day when you open
your eyes. I will tell people the alarm clock is
not waking you up. God's waking you up. There's a
(24:51):
lot of alarm clocks that are going off and people
are not responding to them. And so when he wakes up,
have a plan, and that plan should be about you,
and then don't be selfish about it. Share that abundance
with other people that I try to do it every day, Ashley.
I try to do it every day, and I really
uns to God believe that if I keep doing that,
then it's gonna be all good for Rashan too. Again,
(25:12):
thank you for coming on my show and we would
talk soon. Okay, I appreciate you.
Speaker 3 (25:16):
Okay, thank you so much.
Speaker 1 (25:17):
Wow. This is a great show man. I really enjoyed
doing this show every week and I appreciate having me
on here on Tuesdays. And I'll be back next week
with a new set of great people. Money Making Conversations Masterclass.
This show is for you. Anytime you hear an advice
by financing and offering, please do your research. Please talk
to your financial expert. I am just an individual that's
(25:38):
providing information. Is your job to do the research. Bye bye.
Speaker 5 (25:46):
Thank you for joining us for this edition of Money
Making Conversations Master Class. Money Making Conversations Masterclass with rough
Shan McDonald is produced by thirty eight fifteen Media Inc.
More information about thirty eight fifteen Media Inc. Is available
at thirty eight to fifteen media dot com. And always
remember to lead with your gifts.
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