Second Life

After spending over 10 years working together at Lululemon, Laura Low Ah Kee and Shannon Savage embarked on their own entrepreneurial journey when they launched their premium athletic swimwear line, Left on Friday. During their tenure at Lululemon, Laura and Shannon bonded over their love of the beach and frustration regarding the lack of high-performance, stylish swimsuits. They realized that with Laura’s merchandising kn...

Surprise! We’re launching a new podcast with Marie Claire called Nice Talk with Nikki Ogunnaike in exactly one week! In honor of the upcoming launch, we’re revisiting an episode of Who What Wear with Hillary Kerr from Nikki’s early days as Editor in Chief of Marie Claire. Listen to the trailer and subscribe to Nice Talk at the link below (or wherever you get your podcasts). See you in the Nice Talk feed on May 30th! 

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Between writing her New York Times best-selling memoir Down the Drain, dropping a single and accompanying music video with the same title, and hosting and producing a brand-new reality competition show on E! called OMG Fashun, Julia Fox continues to creatively one-up herself. Since her breakout role in Uncut Gems in 2019, Fox has continued to make headlines for her undeniably creative fashion choices—many of which are prod...

Sophie Grégoire Trudeau has spent over two decades advocating in the mental health space, and she's bringing her learnings to print in her new memoir Closer Together: Knowing Ourselves, Loving Each Other, published April 23. In the book, she shares personal anecdotes as well as interviews she's conducted with psychology professionals. Grégoire Trudeau's impact in the mental health space is far-reaching, but she spent her e...

Clayton Hawkins played with wigs instead of toys as a child, and by the time he was in high school, he had a lucrative side hustle doing prom hair for his classmates. Today, Hawkins is known for his work with clients such as Olivia Rodrigo, Jenna Ortega, and Ali Wong, in addition to his hilarious and educational #HairTok presence. This week, Hawkins explains the techniques he used to give Rodrigo her flawless Guts tour wav...

Molly Yeh is a food blogger, Food Network host, restaurant owner, and cookbook author. But before she entered the food space, she spent her early career in a different industry: music. While studying classical percussion at Juilliard, she realized how much she loved trying new restaurants in New York and cooking for her friends. Soon, she launched her food blog, My Name Is Yeh, and after playing music and working on her bl...

It’s our favorite time of the year! On Monday, right after the Met Gala red carpet arrivals drew to a close, Hillary sat down with Who What Wear Editor in Chief Kat Collings and Shopping Director Bobby Schuessler for a full download of the evening. On top of tracing the origins of the best archival and referential looks of the night, the group discusses the most successful interpretations of the Garden of Time dress code, ...

Ann Crady Weiss is helping millions of families get better sleep with her company Hatch. Hatch launched in 2016 as a baby-product company, and today, one in three households with a baby has a Hatch Rest, which acts as a soothing sound machine and night light. The brand has since expanded to focus on helping people of all ages prioritize their sleep. Its Hatch Restore, a sleep device made with adults in mind, was even menti...

Dani Michelle is a powerhouse stylist who dresses some of the most highly photographed women in the world. If you're even remotely online, you know the influence that her clients—such as Hailey Bieber, Kendall Jenner, and Elsa Hosk—wield over the fashion space. On top of her styling work, Michelle recently launched a chic, stackable jewelry line called Méga, and she was just named creative director of L.A.-based denim bran...

Mara Roszak has had quite a multifaceted career within the hairstyling industry. After enrolling in beauty school at just 16 years old, Roszak landed an assistant role at Chris McMillan's iconic salon, where she quickly earned her own chair. While there, she also began working on red carpet events and press tours with her first celebrity client, Sarah Michelle Gellar, and today, her client roster has grown to include Emma ...

Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a million followers and become an authority in the world of trend forecasting. Lee started the viral #75HardStyleChallenge and hosts an annual Met Gala watch party on TikTok that is not to be missed. Last year, she predicted that...

In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incor...

Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen Wh...

Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the #PillowtalkDerm. Today, Idriss’s influence in the...

In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm...

As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and be...

Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lo...

Brigette Romanek is the brilliant interior designer behind the homes of celebrities such as Gwyneth Paltrow, Demi Moore, and Beyoncé. In addition to maintaining a roster of high-profile clients, she also lends her design eye to retail locations, such as beauty destination Thirteen Lune and clothing brand The Great. With so many incredible projects under her belt, this past October, Brigette released a book called Livable L...

With fashion month behind them, Editor in Chief Kat Collings and Associate Director of Special Projects Kristen Nichols are here to give their 2024 spring/summer trend report. The ladies have identified the leading styles from both on and off the runway, and this spring, you can expect to see casual layering, Western-inspired details, and tons of denim. We'll also be shifting away from frilly bows and Barbie pink and movin...