Second Life

Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she might break into the industry on the creative side. Instead, she started her career in tech, working in e-commerce during the dot-com boom. She eventually went back to school to study business in hopes of merging her love for fa...

This week, Associate Director of Special Projects Kristen Nichols and senior fashion editor Anna LaPlaca are giving you the definitive report on all things weddings. Kristen runs through the biggest trends from 2026 Bridal Fashion Week, where she saw chiffon capes and voluminous skirts in full force. And Anna has the scoop from experts in the wedding industry about everything beyond dresses—from unique destinations to wax-...

Ali Mejia is the visionary and cofounder of elevated sleepwear brand Eberjey. Although she’d always had a soft spot for pajamas (getting ready for bed was a self-care ritual in her home growing up), Mejia began her career on Wall Street. After graduating from Princeton, she followed many of her peers to New York City and got a job as a financial analyst. When her bank unexpectedly closed, she was laid off and left to confr...

This week, Who What Wear Co-Founder Hillary Kerr is chatting with our June cover star, Molly Gordon! You likely know Gordon from playing Claire in FX's The Bear, or from past roles in Booksmart, Theater Camp, Shiva Baby, and many more. In addition to acting, Gordon has approached her career from the angle of multihyphenate since the beginning. In fact, her newest project—a hilarious, genre-bending film called Oh, Hi!, whic...

Amrit Tietz is an international DJ and co-founder of the modern motherhood platform Spread the Jelly. Although she initially set out to study economics, Tietz dropped out of college, unbeknownst to her parents, to pursue a path she was more passionate about: music. She auditioned multiple times for the West Australian Academy of Performing Arts, a music conservatory, before being accepted into the musical theater program. ...

The annual Nordstrom Anniversary Sale is live, and to celebrate, Who What Wear Shopping Director Bobby Schuessler is talking to one of the great curatorial minds behind the sale—Nordstrom Associate Fashion Director Linda Cui Zhang. In this episode, Zhang reveals the product selection process for the sale, the trends her team prioritized, and the new brands she was excited to bring into the fold this year. Plus, she shares ...

Sarah Davis is the founder and president of the luxury resale company Fashionphile. Davis was a self-proclaimed “debate nerd” during her teens and had early aspirations of becoming a lawyer. After earning her undergrad, she quickly enrolled in law school at the University of Maryland. Growing up, Davis had become accustomed to taking odd jobs to pay for things like clothing, so she applied that same mentality to putting he...

In this episode, Senior Fashion Editor Eliza Huber—Who What Wear’s resident expert on the intersection of sports and fashion—is sitting down with two stylists behind some of the best tunnel fashion we’ve seen in recent months. Brittany Hampton is a seasoned athlete stylist whose client roster includes some of the buzziest women in basketball: Paige Bueckers, Sabrina Ionescu, Cameron Brink, Evan Mobley, and Nika Mühl. She’s...

Denise Woodard is the founder and CEO of Partake, an allergy-friendly food company. Woodard started her career in pound-the-pavement sales roles at Philip Morris and FedEx, gaining robust experience in winning business by providing genuine solutions to her clients. She then spent the majority of her early career at the Coca-Cola Company, starting in sales and then finding her niche working on the emerging brands that were ...

Ron Robinson is the founder of BeautyStat and the cosmetic chemist behind Hailey Bieber’s skincare line, Rhode. Robinson began his career at Clinique in the ’90s and, over the past two decades, has worked on products for industry giants like Revlon, Avon, L’Oréal, and Lancôme. He launched BeautyStat as an educational platform for beauty enthusiasts in 2009 but ultimately moved into developing his own product line in 2019 w...

Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn’t always know her love of fashion would take her down the designer path. She studied a different part of the fashion industry (retailing and consumer sciences) and secured a coveted internship in Chanel’s visual merchandising department during college. But after ...

For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, ...

Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode ...

Ann Foley is the costume designer behind the grounded and detailed wardrobes of the hit show The Last of Us. In this episode, Foley (whose extensive career also includes work on Marvel's Agents of S.H.I.E.L.D. and She Hulk) sits down with Who What Wear Senior Fashion and Social Media Editor Tara Gonzalez to discuss the costume design process for The Last of Us season 2. Foley shares the journey of developing character-driv...

Shannon Watts is the founder of Moms Demand Action, a prominent grassroots organization fighting gun violence in the United States. She initially aspired to be an investigative journalist, and she earned a journalism degree but transitioned into a career in public relations, spending nearly two decades in corporate communications at companies like Anthem and GE Healthcare. After taking a step back from her career to become...

Emilia Wickstead is a New Zealand–born, London-based fashion designer known for her refined yet playful approach to feminine dressing. Since launching in 2008, she’s evolved her namesake brand from a made-to-measure model to producing seasonal ready-to-wear collections, shown at London Fashion Week for the past 13 years, and expanded into bridalwear. In this episode, Wickstead joins Senior Fashion Editor Anna LaPlaca to di...

Jessica Malaty Rivera is an infectious disease epidemiologist and science communicator renowned for making complex public health information accessible, particularly during the COVID-19 pandemic. While initially premed at USC, she pivoted to studying health promotion and disease prevention, and worked in the nonprofit sector after college. She was later recruited to research emerging biological threats at Georgetown Univer...

Kathleen Felix-Hager is the Emmy Award–winning costume designer behind the vibrant and evolving wardrobes of the hit show Hacks. Felix-Hager, whose extensive career also includes work on Veep and Dexter, sits down with Who What Wear Editorial Director Lauren Eggertsen to delve into the sartorial world of Deborah Vance and Ava Daniels. In this episode, Felix-Hager shares the journey of developing distinc...

Anushka Salinas is the CEO of the parenting tech company Nanit. Salinas began her career as an assistant buyer at Lord & Taylor, discovering her love for fashion and business data. She then pursued her MBA and serendipitously met the founders of the groundbreaking clothing rental company Rent the Runway when it was still just an idea. She began working for the company as an unpaid intern during business school, and the...