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August 28, 2024 • 43 mins

Peter offers his latest insights on Hasson Reddick and the Jets, the team he thinks makes the most sense for Brandon Aiyuk, and a full recap of his experience as a color commentator in the booth for the Jets/Giants preseason finale. Then, he welcomes Puck's John Ourand to discuss the NFL's recent vote to allow Private Equity to play a role in team ownership, as well as his thoughts on in-game interviews with coaches and Tom Brady's broadcasting prospects.

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Episode Transcript

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Speaker 1 (00:07):
The Season with Peter Scheger is a production of the
NFL in partnership with iHeartRadio. What's Up, everybody, Welcome to
the season with Peter Scheger.

Speaker 2 (00:26):
This is the calm before the storm. This is the
week after preseason before the regular season. Everyone kind of
catches their breath. No, it used to not be this way.
It used to be you'd make final cuts on Labor
Day and then Week one was like in four days later.
Now they moved from four preseason games to three preseason games.

(00:46):
They finished the final preseason game. Make your cuts by Tuesday.
You have a full weekend and then you have a
full week to prepare for your Week one. Opponents some
surprises on cut day. I did. Look, I'm just plugged
in with the Rams, anybody. I was a little surprised
they traded twenty four year old linebacker Ernest Jones to
the Tennessee Titans. But nothing, you know, with all the

(01:07):
contracts that they have to pay eventually, nothing surprised me
at the Rams. I'm sure they have a reason behind
that move. Cedee Lamb got his deal. If anything else,
are surprised it took so long. It seems like he
missed all of training camp. They had this long, you know,
drawn out process with it hovering, and then he got
his money anyway, and Jerry seemed to be beating his

(01:28):
chest a little bit afterwards. But it's like I could
have done that when Jefferson got his and you could
have had CD at camp all summer. I curiously how
he comes out week one having not played with the
rest of the team all summer. All right, So the
question I'm getting the most the last few weeks is
what's up with Hassan Reddick and the Jets? And I
could tell you it's It's the same answer I had

(01:48):
a couple of weeks ago. Nothing's up with Hassan Reddick
in the Jets. Right now it is at a stalemate,
and the Jets they're not shaken about it. Let me
explain the Jets made a trade and whether it was
ill advised to trade for Hassan Reddick without a contract
being done or not. They brought him in, passed his physical,
did a press conference, they haven't seen him in the
building since the players, they're not connected to Hassan Redick

(02:10):
the player. They might know he's a good pass rusher,
but they're not limited breathing with them every day. Meanwhile,
the Jets have one of the best defensive lines in
all of football, and it was showcased this summer in
practice and in training camp, but also in the preseason
game where they were so loaded that they ended up
keeping three different undrafted players from this rookie class on

(02:33):
the final fifty three. I'm talking about Leonard Taylor out
of Miami, i am talking about Braden McGregor at of Michigan,
and I'm talking about Eric Watts at a Yukon. So
now you take those three players, you added the veteran
Tac McKinley. You've got Solomon Thomas, You've got Will McDonald,
you got Jermaine Johnson, you got Quinn Williams, you got
Javon Kinlaw, and you've got Michael Clemens. And you're telling

(02:53):
me what's going on with Hassan Redick the Jets, maybe
the strength of their team is defensive line. Hassan Reddick
is a wonderful thing to have, but right now the
Jets are not shaking in their boots. So for Hassan Redick,
if he's there, amazing, they'll be happy. But they still
feel like they have one of the best offensive lines
in football, and these players they're ready to go to battle.

(03:14):
I U Trent Williams. These are dragging on as we
record this on a Wednesday morning. I don't know if
either one of those is coming in before the season starts.
Everyone assumes that they will both get done because the
Niners do take care of business, and they'll take it
to the wire and they'll just figure it out. Now,
you thinks Tricky though he wants wide receiver won money,
he hasn't budged from that. Although I heard things were

(03:34):
a little closer to a deal, or that conversations have
warmed over the last few days or a few weeks.
I don't see that happening today necessarily unless something major
breaks through. I presented this on on X. All right,
this is what we do in the Bill Simmons world.
But let's just get the TikTok camera on. Here Kaufman,

(03:57):
here we go, Here is Eron. Here's what we're doing.
I UK to Pittsburgh has been rumored all off season,
and make sense because Omar Khan has been big you know,
big game hunting in this whole off season, something that
the Pittsburgh stirs On technically usually do and you know,
they got Russell Wilson, they got justin fields. They were

(04:20):
adding players left and right. They've been moving and shaking.
But I said this last week on X and I'll
say it again, as this deal still hasn't gotten done
between Pittsburgh and San Francisco, and you still has not
arrived at San Francisco. I think Washington makes the most
sense if you're looking at a trade partner. Hear me out.
Washington trades Johan Dotson, former first round pick, gets a

(04:41):
third round pick, So they lose a first round talent,
a wide receiver, so the old you know, front office
believed he was. They get a third round picks, another
third round pick, they have the second round pick, they
have a first round pick. Adam Peters, the current general
manager of the Washington Commanders first year guy, spent the
last seven years working in San Francisco with John Lynch, Peraguemarte,

(05:02):
who runs their salary cap, Brian Hampton. No, those Jed
York very well, those those forty nine ers guys. Guess
where he was when Brandon Yuk was drafted by the
forty nine ers. He was in that cockpit, right there,
in that front office with the forty nine Ers. Now
he's with the Commanders. Brandan Nyuk's breakout season as a

(05:23):
college football player had thirteen hundred yards. It was the
number one guy at Arizona State. Who is the quarterback,
a young kid named Jayden Daniels. And these two still
have a great relationship, still talk all the time. Ayuk
and Daniels are like brothers. Like that's how close they are.
So from the Commander's side, it makes a lot of sense.

(05:45):
From the forty nine Ers side is where it gets
a little trickier. For the forty nine Ers side, it's like, well,
what are you giving us back? Because the forty nine
Ers are not trading Brendan and Ayuk for like a
wish and a prayer in the future. And yes, they
did draft a wide receiver in the first round and
were keep pearsall but to me, it would have to
be a talented player. And then also maybe your second
and your third, So give me a defensive lineman and

(06:08):
you're second and the third. Now, a lot of forty
nine Ers fans would come back and say give us
Terry McLaurin and your third, or Washington fans would even say,
don't don't do that trade, because then Terry's gonna be upset. Okay,
Terry McLaurin, I don't see going anywhere. I'll put that
out there. Also, I just watched Philadelphia give one receiver money.

(06:29):
Everyone say what about the other receiver? Well, then they
gave him his money too. Like, if they make this
trade to bring an Ayuk, I don't think it's crazy
that you can then say to Terry McLaurin like, yeah, no,
it's fair. We're gonna we're gonna raise you up. Also,
they have salary cap room. So to me, it's a second,
it's a third. It's a defensive player. You go and
you get Brandon Ayuk, you bring him to Washington, you
pair them up with with his guy, Jayden Daniels. And

(06:51):
if you're a forty nine Ers fan, you at least
have two draft picks next year, and you got a
new defensive player that's gonna be playing, and you just
lost Eric arms Sett in the offseason. That's to me
the trade. That's to me the trade partner. And as
I say, all this watch, you's gonna be happy signed
an extension with the forty nine Ers and all this
will be moot. A couple of things I want to
recap before we bring in our guests who I'm fascinated

(07:14):
to talk to. It's John rand from Puck who's launching
a podcast himself, and I don't understand, or I shouldn
say I don't understand. I need someone to dumb down
and explain this private equity headline that was kind of
buried on NFL dot com at ESPN dot com and
Chefter kind of put out a bunch of you know,
posts about it, but like, I need an explanation on

(07:36):
what it is. We're gonna have him on. But I
did want to give you a quick recap of my
Saturday night where I got to call the Jets Giants
game with the Iron Eagle. All right, first, how did
it come to be? This wasn't some brainstorming session with
a thousand executives. I actually did two Jets preseason games

(07:57):
in the twenty nineteen season with Iron Eagle as the
play by play guy and Anthony becked the old tight
end from the Jets, and I was the third guy
in and then Otis Livingston was on the sideline. So
basically Beck would come on break down the play, then
I would give you color on the players. We had
a good dynamic. We went to Atlanta and did a game,
and then the Saints were actually playing in New Jersey

(08:19):
and I did that game. And what was interesting with
that one was the day Andrew Luck retired. So during
the broadcast, Andrew Luck surprises everyone, and I spent the
whole second half of the broadcast like on my phone,
like just reporting about a random Indianapolis Colts quarterback, and
most jetsmans were like, we don't care anymore about Andrew Luck.
I get back to the Jets game, all right. That
was that. I also did Rams preseason for one season

(08:42):
with Andrew Sicileono and Nate Berlisson, same kind of deal.
I was the third man in. Really enjoyed it. Thought
it was fun, but also really cherish my summer weekends
in the years that would follow. The Ravens approached me
and asked if I wanted to play a role in
their broadcast with of course another player and a play
by play guy and being in the booth. The Seahawks

(09:03):
approached me and asked me. I said, the thought of
me flying from Seattle and back and then doing twenty
two different weekends of travel to LA and back, it
just doesn't work for me, it doesn't work for my family.
So this year, no one really called. It was quiet.
I'm barely watching the preseason if I'm being honest, I'm
watching the replays on NFL Network like during the week.

(09:25):
But like I so cherished these Saturdays Sundays in the
summertime because there's really the last ones I get till
probably about this. You know, it's definitely to the super Bowl,
but with combine and with you know, free agency. So
middle of March, I really have my weekends back. So
I hadn't thought about it. And I get a call
from Eric Gelfand, who runs the Jets communications department, and

(09:50):
Eric says, look, I'm talking with CBS. We really liked
having you with Anthony Beck that one year. Would you
be willing to do Jets preseason games this year? And
I said, I will not do that. I'm not giving
up three weekends. I just can't. It's, you know, my
one last gas of summer with my family. Again. I
know this sounds crazy if you listen to how when

(10:11):
you're urt cope, It's like I'm not with my family
on the weekends for you know, several several months. So
every weekend matters and to me in August like, that's
just great time, you know whatever, family time. So I say, no,
thank You's all right, Well, we appreciate it. We would
have loved it. You and Anthony would have been great.
About ten days before the start of preseason, Eric calls

(10:36):
me again and says, hey, listen, we have a pretty
cool opportunity for you. It's it's just you and the booth.
It's not actually the Jets Giants game. Specifically, Anthony's moving
into a role where he's going to be doing the
radio full time with the Jets with Bob was Shoes
and cool promotion for him. Great job, that's like a
lifetime job. You do that, you do that for thirty years.

(10:58):
Great for Anthony instead of us going the ex player route.
I've been talking with the CBS local partners and we
really liked what you did. A couple of year ago.
Would you and I and be one to do Jets Giants?
You know the Jets, you knew the Giants? Said absolutely, sorry, kids,
absolutely one weekend, one game, no press release, no big

(11:20):
push about it. And then I got to work and
I think this is my takeaway on this whole thing.
I obviously studied the depth chart for both teams, knowing
this is going to be the third and fourth rounders.
But then I also ended up calling folks from the
Senior Bowl, calling folks from the UFL, folks from the

(11:41):
East West game. I also spoke to both head coaches
off the record, spoke to offensive coordinators and defensive coordinators
from both teams, at least informally, you know, just texting
ended general man, like no one has prepared for a
football game like I just prepared for Giants Jets preseason

(12:05):
Week three. But there's also this resistance if I have
all this information, like I could do forty minutes on
Leonard Taylor, the third undrafted out of Miami. But I'm
not looking to show off. I'm not looking to just
dump data and stats and stories. And I also wanted
to make sure that I brought what I bring to
this and when I bring to all the podcast appearances

(12:26):
I do to that broadcast, which is just banter. I
want you to want to hang out with me, I
want you to want to sit and talk with me.
I just want to tell stories and be a cool hang.
And there's no cooler hang than Iron Eagle. So the
game starts start talking about that dynamic kickoff. I have
my insights, he's got his insights, and then we're just
off and running. And Iron and I had an absolute

(12:48):
party for three hours while informing, while entertaining, and I'll
tell you, Aaron, I didn't use the tellustrator once. I
didn't say the word pad level once. We didn't really
show many replays and break down how something happened at all. Happened.
One time when Adrian Martinez, the third quarterback, like broke

(13:09):
a run, I said, watch what he does with his
legs here. That was my big analysis. It is not
what you're getting anywhere else. And I don't look at
that as a weakness. You know, there's been a lot
of articles written OFFU announcing, really complimentary one which I appreciated,
and there's been like some trend pieces. And Brian Curtis
at the press box with Dave Schumaker, they did a

(13:30):
whole intro about is it time to have a non
ex player, non ex coach in the booth. I would
have said yes ten years ago. I don't make the decisions,
but I will say this. Our approach to the game
is not the same as the ROMO the Akman, the Collinsworth,
the Tom Brady as this is gonna be. I also

(13:52):
sometimes watch sports TV, and I don't even understand who's
who's watching some of these breakdowns and things like I
love dan Orlotski breaking down the quarterback stept, but when
we get in the weeks talking about the offensive line
play like I don't, I don't, I don't know, like
I don't. That's not necessarily everybody's cup of tea. And
I think most of these broadcasts are trying to teach
you how a play happened or instruct you like your

(14:14):
high school coach. When my thing was I was going
to tell some stories and give me some insight from
the front offices. Does that work over a full course
of a season. I don't know. Maybe it'd be a
major swing in a miss, but it sure worked for
a preseason game. In that preseason game in particular, I
will say this, I had an absolute blast doing it,
and I just wanted to shout out the guys who
helped me do it. And that's Iron Eagle, That's that's

(14:38):
his great sad guy, Dave Freed, and then Ken Mack,
who's the producer at CBS, who actually does iron Eagle
in Charles Davis's games during the season and also does
the Final Fours. Was unbelievable. It was like Schrager, b you,
we're not hiring you to be Brian Baldinger, or we're
not hiring you to be Adam Rchiletto, We're not hiring
you to be Tony Romo. Just be you. And I was.

(14:59):
And we did a full analysis of the wave going
on in the crowd. We I gave a full Hassan
Reddick update. I mean we did that. I don't think
you're getting anywhere else from anyone else. So all those
trend pieces, all those wonderful articles written, I read them.
Obviously they were very complimentary. It's where you get any
compliments from sports media folks, and it meant a lot.

(15:20):
And if you tweeted me, ninety nine percent of the
tweets were positive, which is so rare. I'll take it,
and I gotta say I really enjoyed it. So if
it ever gets to happen again, I would be open
to talking. And if there's another non ex player or
ex coach who gets that opportunity in the booth, I'm
here to talk to them and take them through it,
because I will say it was really cool to not

(15:43):
only get to do it, but to also see the reaction,
being like, this is a different kind of broadcast. This
feels like just two people talking and wow, imagine that
it was cool. I didn't say the word hip drop once.
I didn't say I didn't mention the safety blitz whatever
terms again not my forte. They knew what they were

(16:05):
getting and CBS was I think, pretty happy with what
they got. All right, let's get to our guests. Our
guest is made the move from Sports Business Journal over
to Puck about a year ago, and he immediately has
become one of the most influential voices in sports media
sports business. He's going to help to cipher whatever this

(16:26):
headline was that came out yesterday. John Oran's coming up
after this. As I said in the monologue, John Orran
is one of the most respected voices in sports media today.
This past year, he took his talents like Lebron did
to the Heat, he took it to Puck where he

(16:47):
rides it twice weekly newsletter that is appointment reading for
anyone in sports media, anyone in sports business. It's called
the Varsity and Trust me. Everyone in our industry gets
that newsletter, reads it, looks for the bold print and
enjoys the Andrew marshand in the beginning. And today when

(17:08):
it's Wednesday in August, he is launching a new podcast
with Puck and it's called The Varsity. His first guest
is an unlikely media mobile, but a guy who has
been dominating in our space, Peyton Manning. So go check
that out where we listen to podcasts. But I was
gonna have John on regardless about some of the news
that came out in the NFL yesterday. John Rand Welcome

(17:29):
to the season with Peter Schriger.

Speaker 3 (17:31):
Peter, you asked me to come on the pod. I'm
coming in a heartbeat. I think this is my inaugural
visit on the podcast. So this is a big deal
for me.

Speaker 2 (17:41):
This is this is a a little success story in
itself the NFL. As a part of my deal with
Good Morning Football about a year ago, said just do
a podcast like let's figure it out with iHeart and last,
and it's made news and we're taking off and it's
one the NFL podcast right now. And one of the
top NFL stories came out yesterday and I am not

(18:02):
well versed in some of the stuff that's going on
in the fine So the headline was now involved in
NFL ownership. Immediately, I clushed my propose and thought of
John Marra and Mike Brown and some of the or
traditional owners of the and said, well, what the hell
does that mean? Because I don't need private equity in

(18:22):
my NFL, but I mean cold not to worry. This
is a good thing for the NFL. And break it
down for us, private equity in the NFL the first
and why is unique story, Peter is great news.

Speaker 3 (18:33):
These billionaire owners are going to get richer. I mean,
that's essentially what the story is. I don't think that.
The way I see this is that fans aren't going
to notice a difference, and so when people are saying,
don't worry about this, everything's going to kind of continue on.
That's what That's what we're going to see. It was
overwhelmingly supported by ownership thirty one to one, uh the

(18:56):
Cincinnati Bengals incidentally, they were the only descending vote on this.
And what it basically what a big what is happening
right now is that the valuations of the teams are
increasing at such an to such an extent that rich
guys can't afford to buy teams anymore. They can't just

(19:19):
cut a check and write the team you had. You know,
in my hometown in Washington, the Commanders just sold for
more than six billion dollars. And that's after our former
owner spent a quarter century making the worst decisions and
for the team and making it you know somehow they

(19:41):
they he went from buying it for you know, just
just around a billion and a little bit less than
a billion, and then selling it for six billion after
running it into the ground for twenty five years. So
the the the valuations and how much the teams are
worth are growing so much that the NFL is looking

(20:04):
to private equity to help supplement a lot of these
a lot of these purchases being the NFL. They didn't
just jump into this. The NFL is the last of
all the leagues to do it, and of all the
big leagues to do it. You have the NBA, MLB,

(20:25):
the NHL, MLS, the Women's soccer league as well. They
allow private equity to take up to thirty percent stakes
in the leagues. The NFL is keeping it at ten
right now, although all of my sources say it's almost
certain that that's going to go up to thirty within
a couple of years. And what the NFL was doing

(20:47):
was looking at these other leagues, seeing how private equity
was affecting affecting those leagues, how those leagues were run,
how those teams were run, and realizing that the private
the private equity that was coming in wasn't really making
any change. They weren't making any changes to how the
teams will run. Or all I was doing was sort

(21:10):
of helping these these rich owners were from being too
cash strapped with teams that were worth so much, so
they waited, they looked at it, and I think that's
what more than I think, I'm pretty certain that's what
we're going to see. What the NFL is a lot
of nothing coming out of this other than the riche

(21:30):
owners getting a lot richer.

Speaker 2 (21:32):
Okay, So traditionally, to go back, the NFL held off
because they're like, we're unique. We're a club of thirty two.
It's just us thirty two owners. And even those owners
can have minority owners. But what's the difference between having
per se example, the Pittsburgh Steelers have minority owners. You know,
Thomas Toll was a minority owner. David Tepper was a

(21:52):
minority owner. What's the difference between having those guys and
then private equity? The word pe that everyone kind of says, oh,
here comes private equity. What's the difference between being a
minority owner with a lot of money and then a
private equity firm.

Speaker 3 (22:03):
I think what the NFL is going to tell you
is that there's going to be no difference.

Speaker 2 (22:08):
Uh.

Speaker 3 (22:08):
And judging by what's happened at those other leagues that
I mentioned, it doesn't look like there really is going
to be any any difference with it. There is a
big fear. Look, I come from newspapers, you know, I
saw you've seen what happens when private equity comes in
with it with the promise of a lot of money

(22:28):
and uh and and and and making things better, and
then they come and slash and burn and because because
private equity wants to make money out of it, and
so they're going to come in see the inefficiencies, you know,
cut where they can.

Speaker 2 (22:40):
Uh.

Speaker 3 (22:41):
The stakes that they're taking are not that high, so
they for for private equity companies. Look, it's a good investment,
of course, I mentioned the Commanders earlier. It's it's definitely
a good investment, but it is a vanity play. You know,
these some of these private equity owners would love to
have an ownership stake, get that box for the games
on Sunday and and uh bring their clients to it.

(23:04):
So I think that there, you know, there's not much
of a difference. It's just the access to much more
cash and making it a lot easier for owners to
define that as well.

Speaker 2 (23:16):
Again, this is rudimentary questions. I love having you on.
Is this okay? So say, is there like a yearly
return on an NFL team, like where you get like
an envelope or you get it? Or is it you
only make your money if the team is flipped like
Washington where Snyder after all those years sold it for
six hundred percent whatever it was worth when he brought it.
But like, is it an investment or is it just

(23:37):
a vanity play? Like do these with the private equity
see in a return on investment on any given season
just being a part of the deal.

Speaker 3 (23:44):
No, it's it's an investment still, even if they're not
getting you know, yearly returns on it. I mean they're
they're they're putting their money into something that they think,
and I think is going to grow. I mean, there's
no there's no sign that these franchise valuations have hit
a ceiling or that the ceiling is anywhere close, even

(24:05):
though you know, we're talking about valuations of the Cowboys
being you know, I think Supportico had them at like
ten billion dollars, setting in an all time record. So
the and that's the thing about private equity is they
can come in and then they can sell out to
sell their steak, So they can sell their steak at

(24:26):
any time, and when they sell their stake, that's where
they really see their return. They're not going to see
a return on a year over year basis.

Speaker 2 (24:33):
One of the parts of the articles that I've read
that it's like they kind of vetted which private equity
is allowed to invest, so there's almost like a gatekeeper
to that as well. Right, it's only certain private equity
companies can get involved. There's been a select number that
can have the option to invest.

Speaker 3 (24:50):
Yeah, that's where the NFL's great. I mean, the NFL,
it seems.

Speaker 2 (24:54):
Like they're like, all right, you can't, but you can't.
We know where your money's coming from. But I'm not
doing the work on that wildcard. It does seem interesting
that that was kind of buried there as well. And
one of them, cool enough, Curtis Martin's a big part
of which is a former player, which I thought was
really neat.

Speaker 3 (25:08):
Yeah, and not only that the NFL approved these, Uh
it's only a handful of private equity companies, but then
the owners still can come out and have to vote
and ratify it once once they get in there. And
another interesting uh angle of this is a private equity

(25:30):
company can invest in more than one team, So it's
not like they, you know, go and say, okay, we
want to go with.

Speaker 2 (25:38):
The Bills across sports or across the NFL. So you
could a private equity firm could have a ten percent
take in the Bills and the Saints if they wanted.
That's okay.

Speaker 3 (25:47):
Apparently so up to like six teams, I think it
is and uh, and so that's another sort of interesting
wrinkle that shows that this is much more of an
investment play where for some of these private equity companies.

Speaker 2 (25:59):
Absolutely. Okay, I'm now going to shift focus to your
podcast real quick, because because you've got the newsletter, you
and Marshand had a great podcast that I listened to weekly.
I was often or twice I was the big guest,
which was a big get, which was a very honorable
spot to be in. But now with Puck, with those
guys who are doing tremendous work in the new media

(26:21):
space and his appointment reading in Washington and politics and
Hollywood and now sports with you, what is the podcast
and what are you trying to get out of that? Uh?

Speaker 3 (26:30):
Well, the podcast is it's going to come out twice
a week and on Wednesday, I'm basically going to try
to recreate what we did with the Marshan Podcast, which
is I'm going to bring on somebody where We're going
to talk about two maybe three topics that that are
affecting the sports the sports business mainly sports media, but

(26:51):
the sports business every uh every week. And then I'm
trying to get uh, you know, the big get and
and make that my my Sunday interview. So uh uh
we launched on Wednesday and we got Peyton Manning and
pay Manning's no matter how you look at him, he's
a big get and getting him sort of to talk

(27:11):
about his vision of media and and why he made
the decisions that he made in his post playing career
and we put that out on Wednesday. Our big get
Sunday is going to come this Sunday. I sat down
yesterday with Jimmy Pataro and up in Crystal, Connecticut. He's,

(27:32):
of course the head of ESPN, and really just just
talk to him for about forty five minutes just on
the future of media and hearing him talk about you know,
where things are going and ESPN Flagship, which is there
directed consumer service that they're launching next year, and of
course venue Spoolu, which was the ill fated streaming service

(27:55):
that the ESPN was trying to launch with Turner and
with Warner Brothers Discovery and with Fox and that that
was a fascinating confer station. Kathy Engelbert, the w NBA commissioner,
is another one that's gonna that We're gonna have the
following Sunday. So, uh, we're getting started with the bang.
It's going to be a lot of fun too. And

(28:17):
why are we doing it? I just had a lot
of fun doing it with Marshan.

Speaker 2 (28:20):
Yeah, and I think why there's an audience for it?

Speaker 3 (28:22):
I think there is too.

Speaker 2 (28:23):
Yeah, let me ask Pataro because I could go we
could do a whole other you know, forty minutes on
this or off this. But is he bullish on the
future of sports media? I know there was a huge
bubble with rights and there's been an expanded but like

(28:44):
you know, we've also seen the sports media business see
some layoffs, seen some seeing some busting of some companies,
and we have seen in the case of you know,
Warner Brothers Discovery actually saying you know what, we're not
going to pay that money and we're not going to
you know, go to that level to keep the NBA. Like,
where's the future of sports business? As far as you said,

(29:06):
see fully bullish on it or is he saying there
might be a little step back in the with the recession,
with whatever else is going on with the way that
these rights fees are going.

Speaker 3 (29:14):
Well, he's bullish about it, but he's also very clear
eyed about all of the changes that are happening with
with sports, especially with ESPN, and I think we saw
that with the NBA deal and the UH and Warner
Brothers Discovery. I've been writing about cord cutting for a
decade now, and the cable industry is it's continued, and

(29:35):
that means CNT and ESPN, they continue to lose subscribers
at such a big rate, and so somebody like Jimmy
Pataro has to figure out, Okay, we have this declining
asset over here that's still so big and powerful of
ESPN the channel. What can we do to take that great,
big brand of ESPN start to stream and can and

(29:57):
and compete maybe a little bit more with you know,
the Netflix of the world, and and uh and and
move forward that way. And so we're at a sort
of a pivotal point right now where are things are
going to start to change pretty wildly. And so of
course he says he's bullish, and I do believe he's bullish,
but there are a lot of risky maneuvers that are

(30:20):
being taken over the next couple of years that's going
to really determine how we all watch sports going forward.

Speaker 2 (30:27):
And let's be honest, Amazon, Apple, these are trillion dollar
companies that don't need sports necessarily, which when you look
at a Disney or Warner Brothers or a Fox or
a Paramount, it's like, no, sports is the lifeblood. So
it's a lot of these leagues too have to decide like, well, yes,
we can get in bed with the big eyes, but

(30:49):
where are we long term with them? And are we
still the apples of their eye. It's actually a really
interesting dynamic, and the money has to make sense from
both sides.

Speaker 3 (30:57):
But that's totally true, because if you're advising a league,
I would say, whatever you do, do not get into
bed with Amazon. That's a like you said, a three
trillion dollar company that could decide they could they could
have a management change and somebody could say, why are
we doing video and sports, Let's get out of it,
and they'll get out of it and it won't hurt

(31:19):
the stock price at all. Could you imagine if Disney said, Okay,
we're getting out of sports, or if we're getting out
of sports, their whole life depends on sports. Yeah, that's
absolutely a true dynamic. There's the promise of money, and
the promise of growth and the promise of the future,
and then there's the comfort of being with somebody who

(31:43):
exists because of you.

Speaker 2 (31:44):
Basically, yeah, let me give you three quick, rapid fire
random NFL sports media questions and then we'll wrap this.
I so appreciate you taking the time, especially on launch
day for your podcast. This year, the NFL is adding
in a new element to broadcasts where the sideline reporter

(32:05):
or the people up in the with MU sure how
they're gonna do it. It's going to speak in game
with either the head coach, the offensive coordinator, the defensive coordinator,
the special teams coordinator. The NFL wants to create more
access for the fans than it is. Uh fan of
this or not a fan of this. As someone who
has been watching it in the NBA and baseball for many.

Speaker 3 (32:23):
Years, I'm gonna this. I'm the worst guest here because
I'm not going to give you a good answer.

Speaker 2 (32:31):
Uh.

Speaker 3 (32:32):
If there's a good sideline reporter that knows somebody that's
going to be able to open up and and present
a good interview, I am totally a fan of it.
Why wouldn't you want to hear like, oh, you know what,
we tried. We tried to do this and it didn't work,
and now we're going Uh. Unfortunately, the coaches are generally

(32:55):
uh uh, they're not going to open up. We haven't
seen them open up yet. And I just want to
see the play on the field. That's all I'm That's
all I'm focused on. So it's it's totally dependent on
people in the on the sideline reporters, knowing who to
go to, asking the right questions and getting the right responses.
If we can get that, yeah, absolutely, I want more access.

Speaker 2 (33:17):
All right, let me go in on this one, because
of course my podcast, I'll make it all about me.
A couple of years ago, I did a Saturday game
on NFL Network, Bills versus Dolphins up in Buffalo, bad weather,
They're throwing snowballs, the whole thing, And at halftime we
had one of these and it was myself and Mike McDaniel,
and it was an interview that was off the rails.

(33:39):
McDaniel was incredible. He was alive and hilarious, and he
did great banter back and forth with me. I've known
him for ten years. We had a blast and it
went viral and it more people remembered that interview than
the actual game itself. Now is that great? Probably not
for the overall product of the NFL football, But in
that moment, it was pretty cool to see Mike's personality.

(34:00):
I would argue guys like him Sean Payton McVeigh like,
I think it's pretty cool to have this.

Speaker 3 (34:05):
Yes, yes, yeah, totally. But all of a sudden you're
running up to Belichick.

Speaker 2 (34:10):
I guess.

Speaker 3 (34:13):
That would be fun in its own right as well,
But it totally depends on people like you, the relate
relationships that you have and the getting the people to
open up. If if you can't, then boy, that's a
Is there anything more terrible than some of the sideline
interviews where they.

Speaker 2 (34:30):
Say no, they're all just one word and then you
just yeah, And especially during the NBA games, and you're like,
there's an actual game going on in a smaller box,
why are we listening to this ladder? Yeah? Second one,
I was at the Fox Seminar which was out in
California about a month ago, and I had this new
colleague and we had the most passionate forty five minute
conversation himself and I about the new rules and how

(34:54):
it affects quarterbacks. And this guy was so dialed in
that I walked away being like I was transfixed with
every word he said. That guy's name is Tom Brady.
I am very bullish on Tom Brady the broadcaster. What
have you heard from my FI colleagues? Because I have
not been in any of these practice games that he's
been doing with Burkhart, and I know you've got sources
all over that building.

Speaker 3 (35:12):
Uh. Tom, Well, the thing about Tom Brady is that
he sees the game differently than anybody else. As you
just described, He's used to talking in short bursts because
he's a quarterback. He has to call a play and
what's a play clock at?

Speaker 2 (35:29):
Now? You know that?

Speaker 3 (35:30):
And he has to call play before that that runs out.
He's a he's a television star. He know, he knows
how to present himself. I am, I haven't gotten Fox
has been locked down that there's they have I have.

Speaker 2 (35:45):
I mean, I'm being honest with you. I'm I've been
there twenty years. I Am like they're got I Detective Burkhart,
I'm like, give me something. He's like, it's been great,
Like there has been nothing leaking from Zaeger, nothing leaking
from Shank Like it is science and Ruso don't talk
about it. It's like, let's just a veili a week
one because it's going to blow you away. I don't know.
That's how I look at it.

Speaker 3 (36:04):
I think they're scared to leak it because because I look,
I've been covering this this beat for thirty years. I'm
deep into Fox, and I get the same problem, like, oh, Yeah,
he's great. You're gonna love him. I think he's gonna
be really good. I would be really shocked if he
doesn't come in. I think he's gonna be one of
these analysts that you're gonna that, uh, you're he's just gonna,

(36:26):
like I said, he sees his game differently, and he's
gonna be able to explain it in a white way.
That's gonna make me just like look and enjoy the
game differently. Okay, A quick complaint though, uh yeah, please.
By the way, I know I should get Sunday ticket,
but I live in d C. I have to watch

(36:46):
the Commanders and the Bucks instead of Tom Brady's opening
game The Browns.

Speaker 2 (36:52):
And Window command Yes, in DC, let me tell you
about let me tell you a little thing about this
jade and Daniels, and I think you're gonna be just
fine watching Jadeen Daniels. I have been very bullish on him.
I have him as my number one breakout player of
the year. I think you guys in DC are going
to be blown away with what you're getting. Don't You
don't need to watch the Browns Cowboys Week one. You'll

(37:12):
get your Brady eventually, all Right, my last one here
as as we wrap it's it's obviously the year after
Taylor Swift entered our our football lexicon and they brought
the results in the effects of the Taylor Swift was
that a one year wonder does this thing drift off
the second year where it is truly America's past time

(37:36):
and we're going to see huger ratings this season.

Speaker 3 (37:38):
We're going to see a pretty significant ratings drop this season. Uh,
the the election historically has taken viewers away from the NFL.

Speaker 2 (37:50):
You would think that they is their numbers like every
four years, the November and December, November and October ratings
are down because we were watching like MSNBC.

Speaker 3 (37:57):
And not every not every year, but that's that's the
general trend that happens.

Speaker 2 (38:03):
That's interesting.

Speaker 3 (38:03):
There's also uh, well it's podcast. So I'm going to
go inside baseball here. Last year there was the writers
strike and so because of the writer's strike, ABC had
nothing to put on on its schedule. So the NFL
is allowed into simulcast. So all of a sudden, you're
not gonna you're not gonna have all of those games

(38:25):
on a broadcast network, getting all of those ratings points
uh and it was being simulcast, so almost certainly you're
going to see a ratings drop. Your question, though, was
about the Taylor Swift and as long as uh Kelsey
remains on the Chiefs and as long as they remained dating,
I would expect that that that it's I think that

(38:48):
the people that I talked to say that Taylor Swift
was responsible for, you know, a little bit of the bump.
It's not as massive as as some people have ever reported,
but I would think that that bump would exist as
long as they date and as long as he plays a.

Speaker 2 (39:04):
Lot of It's anecdotal, right like you here, Like you know,
obviously I talk to everyone. I'm a dad myself, and
it'd be like, you know, my daughter never cared and
now she's twelve and she's watching Chiefs football on four
point thirty on Sunday, watching Tracy Wolfson and you know,
Nance and Romo every week and she would have never
wanted to, but she's doing it in pursuits of seeing
Taylor Swift. That's real, right, Like, that's a real anecdote,

(39:27):
and I think people have shared that. The question is
is there a halo effect of Oh I came into
watching football because I wanted to see Taylor Swift. But
now I'm going to watch Saints versus Eagles on a
Sunday because I don't know. I don't know if that
exists if you're not a hardcore fan, or if you're
not a football fan at all.

Speaker 3 (39:44):
Yeah, I have daughters that wanted to tune in to
see if Taylor was at the actual game, and I
couldn't care less about what was happening on the field.
So yeah, I didn't raise that. I didn't raise that, right, Peter.

Speaker 2 (39:58):
No, that's okay, that's okay. Your oriol your Oriel. Can
we talk? Can we talk about my O's let's go.
I just I see it going one way here. As
you know, my wife's family is all Baltimore. They're Orioles
fans through and through, Ravens fans, Colts fans before that,
and my father in law, David was just lamenting me.
I don't even watch baseball anymore, and he's just lamenting

(40:19):
to me, like five starting pitchers all in the DL
three aren't coming back. You're Yankee. I'm like, I'm not.
They're not my Yankees. He's like, whatever, New York's Yankees.
I'm like, all right, go on, So you could either
be positive or negative right now. I'm Dunner Henderson and
the boys.

Speaker 3 (40:31):
Oh, I'm old. I'm totally positive. All of my friends
are like your father in law, like they're just like, oh,
we're not gonna win. After the last twenty five years,
we're playing meaningful baseball in September, Like, who can't love this?
I we're not set up to win the World Series
this year, but we have a great, fun, young team
that's so much fun to watch. So I'm still in

(40:55):
the honeymoon phase with watching good baseball, so I'm okay
with it, even though I don't think they're gonna win.

Speaker 2 (41:01):
My son is seven turning eight in October, and he
thinks the funniest thing is He's says to me, I
like two teams, the Orioles and whoever's playing the Yankees.
I'm like, that's not cool fun. So we're raising them
right in our house for him.

Speaker 3 (41:13):
All Right, we have a good young team. The worlds
are going to be good for a long time.

Speaker 2 (41:17):
I know, I know, I know. All right, John, good
luck with the podcast. Love reading your stuff, and I
so appreciate you coming on to help decipher that private
equity situation here in the NFL on my show. So
appreciate it and have an amazing week and enjoy the
start of the nflc.

Speaker 3 (41:31):
Hey, thanks for having me on.

Speaker 2 (41:32):
This is great.

Speaker 3 (41:33):
Really enjoyed it.

Speaker 2 (41:34):
That's awesome. You're the man, all right, Thanks John. John's great.
I think he's, you know, a leader in his field.
He's been doing it for many years. Say he's been
getting scoops at Fox for thirty years, and I believe it.
I find out stuff from him before I read the

(41:54):
press releases or we hear it from the old companies
I work at. So John has dialed in love talking
to him and that private equity thing, all right, So
don't be scared. Your team isn't being bought by you know,
Robert Barry or whatever you're worried about. When you see
that headline, I was nervous. I like it when it's
just like family owned or here's a guy who bought
the team with his hard earned money and not just
major corporation coming in and buying it. But it seems

(42:16):
like John's right ten percent as a maximum is not
taking over a majority of the ownership. So that's cool.
That he deciphered that for us Aerin. We've got a
couple of days left, and then next week I'll do
all my predictions on the pod. We'll break them all down.
I think we're gonna do everything but my Superwole prediction,
and then we'll do a Superwol Prediction special episode. But
I'll be in Los Angeles for Good Morning Football. Back

(42:37):
on the road. We'll get rocking. I so appreciate everybody listening.
Good Morning Football is on Monday to Friday. I'll be
back on next week and then every day after that,
and then I'll be on Fox NFL Kickoff on Sundays,
and we'll be doing this pod throughout the season. We'll
bring you a good guest just like John Moraan, Aaron
wall Kaufman, Peter Schrager for Jason English, for the entire
iHeart team and the folks out in the West Coast

(43:00):
with NFL Media till next week. Let's Go.

Speaker 1 (43:15):
The Season with Peter Schrager is a production of the
NFL and partnership with iHeartRadio. For more podcasts from iHeartRadio,
visit the iHeartRadio app, Apple Podcasts, or wherever you get
your podcasts.
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Hosts And Creators

Jamie Erdahl

Jamie Erdahl

Jason McCourty

Jason McCourty

Kyle Brandt

Kyle Brandt

Peter Schrager

Peter Schrager

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