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February 19, 2025 • 43 mins

On the latest NFL Players: Second Acts podcast, former Pro Bowl cornerback Ryan McNeil joins Roman and Peanut. Ryan talks about playing at the University of Miami under Jimmy Johnson and then learning how to silence his ego and embrace the process as a rookie playing for the Detroit Lions. He also shares how he negotiated his rookie contract, why he approached his career from a business mindset, and where his passion for entrepreneurship comes from. Ryan explains how he built his sports-technology company SportsID does and how it helps parents to navigate the sports space.

The NFL Players: Second Acts podcast is a production of the NFL in partnership with iHeart Media. 

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Episode Transcript

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Speaker 1 (00:00):
Ryan McNeill for me eleven year NFL O pro founder
and CEO Sports I d And this is NFL's Player's
Second Acts Podcast.

Speaker 2 (00:17):
What's going on, everybody?

Speaker 3 (00:18):
I'm peanut to Himan and this is the NFL Player's
Second Acts Podcast. I got my guy with me, Roman
harp On, what's up baby? I'm good, I'm high, and
we got that energy going around. And yes, we got
all dvs on the set right now.

Speaker 2 (00:30):
So I'm actually.

Speaker 4 (00:34):
This is gonna be a great one.

Speaker 5 (00:35):
So first and foremost, thank you to iHeart for letting
us get their studio right here in western West midtown Atlanta.
It's pretty fancy over here. It's nice studio, nice setup,
and I can't wait to have our conversation with our
guest today.

Speaker 2 (00:50):
Uh yeah.

Speaker 3 (00:50):
So he is the product of the U or the
University of Miami. He won two national championships, played DB's
and Pro Bowl for eleven season, successful business man and
the CEO of a whole.

Speaker 6 (01:03):
Bunch of companies, Ladies and gentlemen.

Speaker 3 (01:06):
Welcome to the pod, Ron McNeilly, got you gotta say something?

Speaker 1 (01:12):
Do up to you?

Speaker 4 (01:13):
And your fingers are all flailing. Hey man, It's like
it's very detail.

Speaker 1 (01:18):
It's very detailed. Nice and christ.

Speaker 5 (01:22):
I just did it nice and Chris the two Thoumbds
kidnect Yes, you can't be all.

Speaker 3 (01:28):
I didn't actually go, so I wasn't trying to make it.
I'm not trying to think like I went there. I
just wanted to, like me saying, hey, I'm a cute
do something. I'm not really throwing it up. I just like,
thank you, I appreciate it. Yeah, I just appreciate it.

Speaker 4 (01:44):
I'm gonna give it to you went there. I didn't
go there school.

Speaker 5 (01:48):
How quickly did you get acclimated to the life of
football after you? I mean you had Dennis Ericson Jimmy
Johnson as your coaches, you had multiple multiple the blades,
had all kinds of teammates that were all so great.
Like you said earlier, you lost five games in your
whole college career.

Speaker 1 (02:07):
So I would say probably when we first got on campus.
Jimmy Johnson was first coach when he left them with
the Dallas. Then then we got then Sir from Washington State.
But Jimmy Johnson tricked us all the freshmen from a
freshman He wanted us to come down from the facility
and watch the upperclassmen work out. It was the beginning

(02:29):
of fallball, right, and he's like, y'all just just watch.
And so we're watching them go through U drills and whatnot.
And you know, those who don't know, coach Jimmy Johnson
is a psychology major. We were looking and looking yo,
oh man, that's you know, Oh, he's big, he's fans.

(02:51):
And then he was watching us like purposely. It's like
ten nine eight seven, Hey, y'all want to get some
So everybody's been around you. I don't know. It's like
and he threw us in the fire first day and
the rest is like history. The older guys was like,
come on, y'all, get some of this. And drills from drills. Drills.

(03:14):
We had to run to east drill, uh not slow
down so we couldn't slack off. So it wasn't oh
the freshman drill and everybody else. Everybody we had to
keep the same pace, same intensity as the upperclassmen did.

Speaker 3 (03:28):
That's cool, So I want to I want to know
about that was when football was like real. Y'all was
still hitting, especially like in the league, Like y'all was
still like thumping. Y'all was laying that Wood. I want
to know what was your welcome to the NFL moment?

Speaker 1 (03:41):
A couple of things. One, I'll say this so everybody
can hear, everybody can listen to. One of the things
that surprised me the most is that there are players
in the league that you questioned why they did right
because you played with other guys who you felt were better, smarter,

(04:01):
and better football players. So that was kind of surprising.
It's like, what was the what was the was he
here as opposed to he not being here? That was
one and the other one was coming from univers Miami,
had a little ego coming from University of Miami because
we lost to Alabama. Uh, you know, majority of my

(04:23):
seniors and myself, I stock dropped a little bit right
with that being the case, got to Detroit thinking, you know,
I will be the man. Didn't think I was a
man yet. I was gonna be the man, and I
wasn't hearing the veterans hey carrying my shoulder pads, carry
my helmet. I'm like, yeah, Nah, you got me mixed up.

(04:46):
I'm not doing and that rookie I'm pretty sure do though.
For the most part, I'm pretty sure. So I'm gonna
tell you who was a culprit, right, So I had
my my my veterans was Benny Blades from the univers
of Miami, William White State, Ray Crockett Baylor. Those are
my main, my main vets in the secondary. You know,

(05:07):
those are guys that I kind of, you know, listened to.
But then we had Tim Kayer came over from San Francisco,
and Tim was like, when I was a rookie, you know,
it was old crotch of the old dudes. When I
was a rookie, I carried fifteen helmets and sixteen shoulder pads.
And I don't like trying to hear that. And so

(05:27):
Benny didn't like the fact that I would tune Tim out.
And I was like, yeah, no, Tim, I'm not doing
that now just because no. And so Benny got fed
up and I was literally talking back to Tim going back,
was like, nah, he picked my eye my locker, took
me about forty feet and dropped me the cold tub.

(05:51):
Everybody cracking up, and I'm saying to myself, it's gonna
go one of two ways. I can accept it, be humble,
or I can fight, And you.

Speaker 4 (06:00):
Know it's gonna get every days.

Speaker 1 (06:04):
But it's my big brother, right. It's like, was like,
it's like I'm not gonna win that. It's Bennie Blazes
is six two six three, you know, two hundred and
forty pounds safety. It's like that was that was my
Moment's like calm yourself and refocus because they expected me
to play as a rookie and I couldn't act to
act like a rookie, a typical rookie like we was
saying before, and I had to shift. And typically I'm

(06:26):
people who know me, I'm pretty serious about everything I
do right, focus serious, But Tim got under my skin
my first few months there, and I'll say this, throughout
the season, he and I became real tight rook and
I became as came out, let me show you what
you're doing wrong, rook. Do this, da da da da,
put your feet there, plant this way, and came tight.

(06:49):
And so I'm glad I shifted my mindset and my
focus to be receptive right to the process. It's like
all Rickids had to go through it. I'm not that
special and man, I'm good. Ain't that special? And uh
and I think that was my that was my Wellington
NFL moment.

Speaker 4 (07:07):
We do some research on this show.

Speaker 5 (07:08):
You know, we try and look up guys, try to
learn a couple of things, right right, You know when
you look people name up. Some videos pop up every
now and then. Why don't you like talking about two teams?
Your experiences with two teams?

Speaker 2 (07:26):
Simple years. I want to say the names you want
me to say.

Speaker 5 (07:28):
I'm I said no, I mean, I'm not gonna say I.

Speaker 1 (07:32):
I mean, I said, I'm begrudgingly with Nina early. Okay,
but I'll say this because the first one took the
fun out of playing football so much. I come to
play the retirement. I'm being dead serious. What year was
this for you? This was? It wasn't ninety nine?

Speaker 5 (07:53):
Okay? So what years league was that? That was like
six or seven? Yeah, that was probably like six seven, Okay.
Coach is important.

Speaker 1 (08:01):
Coach is important, and it was so different that I
contemplated retirement and I want to have fun and not
that I'm the fun you know, gregarious guy. That's not me.
I'm focused, laser focused, serious boom boom, boom boom. Even
I wasn't having fun. It's like I'm looking around the

(08:22):
locker room, like everybody hate to come to run. This
is not what I'm used to, This is not what
you're just like, yeah and so uh, and that's the
reason why I don't. I don't. I don't say that team.
And it was a situation where the positive from that
the bonds of some of the teammates got stronger in

(08:42):
misery mission love company, right company, and so we got stronger,
we knew each other better, went out to do other
things families, you know what I mean. So, and that
was the positive from that experience. The last one is
probably a probably should have set out the rest of
the year because I had a guaranteed contract from the

(09:03):
charge I should I should have just set out, chill,
wait for other opportunities for the playoffs and stuff like
that to sign. And I think I signed, uh, probably
a bit too soon because it wanted to play as
opposed to you know, being smart, because it wasn't gonna
affect me from a financial standpoint. Uh. And it wasn't
an experienced that I thought it was.

Speaker 4 (09:21):
Going to be.

Speaker 5 (09:23):
And that then that second team went to the playoffs.
We did ten and six, but we got lit up because.

Speaker 1 (09:29):
We played the team the week before to get the playoffs,
and so it was like, those aren't the plays that
they're gonna run. They're gonna be some different agains, the
same sus waiting all over again. They put out the
best team, big team next week. Everybody healthy, everybody, everybody

(09:52):
ready to go. It was like I thought, he.

Speaker 5 (09:56):
The formations, everything different, all right, Well for our viewers
out here that I don't know, because I do know.
The first team you talked about was the nineteen ninety
nine Cleveland Browns they went to and fourteen, And the
second team was the ten and six Denver Broncos with
Mike Shanam as the coach.

Speaker 1 (10:14):
All right, moving on, we don't have to talk about
those teams anymore now. No, Mike Shanahan's good coach. The
other coach I won't. Yeah, I didn't even mention his name, good, good, perfect.

Speaker 3 (10:27):
I want to know you saw yourself as a businessman
playing football.

Speaker 6 (10:33):
Where did that model come from?

Speaker 1 (10:35):
My rookie yet held out. I think that was the
first year of the new collective bargaining a green right.
I think that was the first year of that. And
unfortunately Detroit they played hardball with their stars, their draft
picks and things like that, and they don't need more luckily. Fortunately,

(10:55):
that's why they're better and so coming in. And I
didn't think it was going to be a long drawn
up process. I think I signed maybe a week or
two before the season.

Speaker 4 (11:06):
Okay, uh a long time, long time.

Speaker 1 (11:10):
I think I gotta like And he threw me into
the fire too. I think he played New Orleans the
last preseason game, but last second to the last preseason game.
I remember having to tackle Big Lorenzo Neil one on
one in the flat. I was like, Hey, this is
this that could be my other Welmington NFL moment. You
got to go get him, and I did. He went down. Yeah,

(11:31):
he went down. Didn't I didn't knock him down and
I tackled him. So I'm gonna I tell everybody, I'm
not gonna knock your head off, but I'm a sure tackle.
Getting back to the question, I had to negotiate with
Chuck Smiant and Michael Hugh, and Michael Hugh went to
he was the Ivy League guy, but he and I

(11:52):
were adversaries all in water first, right, all the water first,
same thing. It's like, I'm not taking that. I know
what my value is. I'm the researcher. I'm going to
see who all went before me, all the Pro Bowlers,
all the people playing. So we had a really good
idea what my value was. And that's when the cap

(12:14):
was in place, right, And so had we had a
rookie cap, we had a separate cap. We had a
rokie cap, and you had the team cap. Really yeah,
and so, uh, the top picks get the majority of
the rookie cap. Right. They're just a simple math, and
they wanted to do something different. Yeah. No, And I
was said to Mike and said to Chuck, I would

(12:35):
go back to school and go in the draft next year.
If you don't believe me, try me. And I wun't
trying to be flippant, but that's what I believe. And
so one thing I told Mike, I said, Mike, I'm
a business playing playing football. I can do other things.
I believe I can make a million dollars with my mind.
This is my dream come true to play football. But

(12:59):
I think I got other alternatives. You know, I was
raised that way, so this is not you know, a
kind of taking a leading situation. And so the more
and more we talked, and I think the more research
they did on who I was and what my personality
was they believe that I would go back to school

(13:20):
and wait another year, and we finally got some incentives
in there, some likely to be earned incentives to put
that number back up where we thought it needed to
be and the rest is history.

Speaker 6 (13:31):
So once you got that deal done, what were your
career goals coming into the league?

Speaker 1 (13:35):
I wanted to be the best I can be. I
wanted to be the best I can be. And what
I tell people all the time, you don't know who
your carismal end. Yeah, you know it starts when you
first think your name on the dotted line. Hey you start,
you official a professional, right, you don't know when it's
going to end. And knowing that, I think I was

(13:56):
afraid not to give my best all the time. Being
in the NFL. You see it when somebody get hurt
they can't play anymore, or you know, dreams deferred, they're
not the same. And I was like, man, you put
it all on the line and let the chips for
already made. And I wanted to win the Super Bowl.

(14:18):
I wanted to be a pro bowler and all pro.
Wasn't able to win the Super Bowl. I was able
to be all Pro and a pro Bowler let the
league in interceptions one year, and they maybe tied for
the second for another time. And looking back, you know,
having conversations like this, it is always nostalgia and it's like, oh, man,

(14:39):
I remember it if I had been on that team, Oh.

Speaker 2 (14:42):
You want them kind of kind of order, right, And
so it's.

Speaker 1 (14:48):
Hard for me to be that way because coming from college,
you know, we just had dogs everywhere, like just literally
it's like a dog literally dog pound the dogs anywhere
every position. And so when you look back and he
played with some of the best players in the world,
Barry Sanders, Emmitt Smith, Troy Aikman, you name it. I

(15:10):
knowing I'm leaving out of was Herman Moore around Herman
Moore and Brett Perrman when the year they won both
win a thousand, and I go against them in practice
every day and I tell them it's like, man, y'all
know why y'all so good? It was because I'm being
yell up every day in practice. And so, you know,
we joke about that all the time. But those are
the things that you you kind of take with you,

(15:31):
you put them in your pocket, and so no matter
what team you go to, you able to have those
in your pocket and be able to pull out. I
think I had a great career.

Speaker 4 (15:41):
Yeah you did.

Speaker 1 (15:42):
The only thing I would say, oh, going back to
your point about dember it was chasing the ring. I
wanted a ring, and that was that was probably played
a part in May pulling the trigger a little early
and supposed to waiting the rest of the year.

Speaker 4 (15:56):
How do you have nine interception and don't go to
a pro Bowl.

Speaker 1 (16:00):
That's the other thing that give me salty and want
to cry and saying get beyond myself. It's like, that's
not the right. I know when people see this, like oh,
I thought he was cool comic like this, I can
get in it, and so I say this doesn't make
sense zero And when people hear it, it's like, yeah, nah,

(16:22):
what are you talking about. And here's the reason why
I think it is because you get into he got time, right,
he got time, or he'll he'll do it again.

Speaker 2 (16:35):
And he's young.

Speaker 1 (16:38):
You had Dion at one corner, you had Dale Green
in the other, and you had dish Chris Dishmond as
a third and I'm like, make room for me. I mean,
that was the whole point in our secondary when I
was in Saint Louis. We had a monster secondary. We
had me on one corner, Todd Light at the other corner,
Keith Lole at the dude. Yeah he just bigs me.

(17:01):
Todd six one six six six one six two like
me and uh. We had Keith Lole at the free
and Toby Wright from Nebraska at the at the strong
and so we were killing it. We had blood cussing
as a defensive coordinator. And it was almost easy for
Todd and I because if we played a team that
we was gonna do a lot of man the man

(17:23):
tied around, y'all locked up and y'all can go get
some lunch early whatever. We just knew we was locked
up and and we were killing him. Our secondary was
was good. We had Dexon mccleon coming from Clemson as
I Nickel, I mean, taj Taji Allen always got texta
A and M as a dime. Marquise that's Marquis uh

(17:45):
last name. Anyway, he was he was in and out
on a dime. Our secondary was tight. Yeah, our secondary
is tight. And so I'm thinking, what else do you
have to do to make it to the Pro Bowl?
Lead the lead the league and nine him said, and
they probably took about three back and said, you know,
we don't have we didn't have instant replay right like
we do now. And I think they probably took about

(18:07):
three or four back.

Speaker 6 (18:08):
There's a bunch of people that get robbed of that
every year.

Speaker 4 (18:10):
Every year.

Speaker 2 (18:11):
Have you made a couple you should have made way
more what.

Speaker 4 (18:18):
I did.

Speaker 3 (18:18):
Like I remember I went to my very first Pro Bowl.
I went to the Green Bay was our coaches, the
Green Bay receivers coach. He came up to me and said, hey,
I made sure our receivers voted for you because you've
been getting robbed and you should have been in the
Pro Bowl years ago. I made sure. And I'm in
Chicago right, So Green Bay is a big ribbal but

(18:40):
the respect that they had for me, I'm well received, is, hey,
you deserve to go. You've been getting robbed and I'm
making sure. I told my guys to vote for you.
And that was how I made my first.

Speaker 5 (18:52):
My best my best year of statistically, I didn't go then,
so it's like it happens all the time. Unfortunately those
things and I my stats that year. My GM came
up to me and said, hey, like we look at
like GMS. We charged everything on different levels. Your prey
play production dwarfs anybody else. The Pro Bowl guy that
actually got into we know it, we saw it.

Speaker 4 (19:15):
Just know that we know it.

Speaker 5 (19:16):
If it makes you, if it does anything for you,
Because I was pissed. Did they throw that in your
face on a contract though they gave me? I feel
like some I feel like some teams do that too. Well,
you only got one Pro Bowl.

Speaker 1 (19:27):
You know, they gave my bread. I ain't mad at it.
They gave my bread, so like it. It was cool
respected that I was a free Enginet and so I
got franchise the year after. So that year I got
franchised going into uh pregnancy, So it got franchised, and
so he didn't get to.

Speaker 4 (19:44):
Hit the market.

Speaker 5 (19:44):
So we're going to really change the subject because I
don't want to just keep going down.

Speaker 4 (19:48):
We got too many good dB We do, we do,
We'll be right back.

Speaker 5 (19:57):
You talked about some of the uh uh your career goals,
the way you came into the league, your mindset of
who you were and how you were a businessman. All right,
that that mindset was it the same mindset or how
did that mindset kind of play into your retirement.

Speaker 1 (20:16):
It was the planning process. I'm a planner, right, So
DB's you know, for you to hold.

Speaker 4 (20:22):
Your water to Like, No, I go back to college.

Speaker 5 (20:26):
Not a lot of college guys are able to like
I don't know if I would be, You're not patient enough.

Speaker 1 (20:30):
Yeah, And so for two professional parents, you know, growing
up middle class, upper middle classes, like, it wasn't the
one that going to university Miami, I know what talent
looks like, right, And having started as a freshman at
the University of Miami, I forgot I play anywhere. Yeah,
And so I kind of took that off the table

(20:53):
with Check and Michael, and again at the end they
respect me for it.

Speaker 2 (20:57):
You know.

Speaker 1 (20:58):
Everything was good about that. But transitioning to retirement was
funny because I started a business around it and started
a professional business financial network. And the reason being fifth
six year in the league, looking around, Hey, oh man,
I'm doing good. But what if when it's going to end? Right,

(21:20):
So trying to plan for what if and when it's
going to end? I was thinking at the time, the
NFL NFLPA was just starting to putting programs together. I mean,
it's not nearly as robust as is now, so just
started and so asking around other people I grew up with,
you know, then Corporate America and six seven, you know,

(21:44):
directors looking at be vps and things like that. So
it was different for them, and so I was like
what if? And I didn't want to be left out
in the cold. So I started planning early in my career,
and so started an organization to not only myself but
others transition as well on the main money on the
business side. So to me, that was always a work

(22:06):
in progress. And so even with all that planning, roaming
and Peanut's still it was still hard because it was
hard from the standpoint of the camaraderie. It was hard
to be your own scheduler right now. It's all your
time and not on somebody else's time and uh, and
that took some time to get used to. And and

(22:30):
once you did, I was fine. But you know, like
I'm walking away, it's like you're walking away, Yeah, you
gotta walk away. And uh. And when I walked away,
kind of you know, don't look back, you know, to say,
you know, in the movies and the TV shows like
don't don't turn around, and uh. But I had to
stay involved in sports somehow, some way, and so that
made the transition even easier.

Speaker 4 (22:49):
Talk about more about sports ID and your other ventures.

Speaker 1 (22:52):
So sports ID is the is the is the number one, right,
sports idea is the main lady, and and sports i
D came about because, as you well know, when we
play so long, you lose contact with your family, right,
You miss anniversaries, you miss birthdays, you miss weddings, funerals,

(23:14):
family and unions and things like that. And so when
you retire, you become president again. And so there's a
time shift. So little Mikey is Michael now, little tweet
tweet just touch on. Everybody's grown up. And so the

(23:35):
thing I was always ask them, Hey, what do the
grades look like? And what sports you're playing? And so
grades were good, and uh, you know, the kids in
my family is like, my mama is making me play
such and such, my dad's making me play basketball? Whoa
whoa making you play? What kind of kids were raising

(23:56):
around here? And so they didn't have the love for
sports like we did growing up. And that's a problem
for me. And so you know, call around guys that
played in college, we're guys that played in pro with
I was like, hey, are the kids in your family,
you know, not as connected to sports. No all, they
want to sit around and play PlayStation and this and
this and this. I said, okay, So probably about five

(24:18):
six years ago, sat down with some mentors and advisors
and asked them one question, how can we make sports better? Right?
And we spent the whole weekend putting a ton of
things on the white board and two things came about
that one was a consensus, the other one was the majority.
The consensus was we had the leverage technology. Whatever we did,
we have a leverage technology. That was number one. Number

(24:41):
two was what medium or mechanism could we present to
the audience to get them to buy in, get them
to understand what we're trying to do. And that was LinkedIn.
So we used that kind of LinkedIn model and the
best way we described sports ideas. Think of sports ideas
the LinkedIn for sports, but with data and A and
statistics built into the profiles. Our goal is to be

(25:03):
able to qualify and quantify everything and everybody in the
sports ecosystem, people, places, and things. We're starting with you
sports first. We'll build products and services on top of
that layer. The first one we'll star waits for sports
camps camp ID. So think of camp ID as the
yelp or angis list for sports camps. And so we'll

(25:24):
wash repeat that same methodology for other verticals in the
sports space, for coaches, for trainers, for tournaments, for venues,
you name it. So by the time we're finished, we'll
have the whole sports space qualified and quantified and make
it easy to navigate the sports space. Yeah, where did
that passion come from?

Speaker 3 (25:44):
Because you get I mean, when I'm looking at now,
you got ot enterprises, overtime, camp I D, sport i D.

Speaker 6 (25:50):
What did your passion for business or entrepreneurship come from?

Speaker 1 (25:54):
My dad was an entrepreneur, okay, and so probably probably
got that from him SI at a young age. Yeah,
I probably got that from him. And then you know,
when we were younger, we all entrepreneurs selling something some
candy at the school, cutting lawns. I mean, I'm from Florida,
so it was a whole lot of lawns.

Speaker 2 (26:10):
And they everybody got grass.

Speaker 1 (26:12):
Everybody got grass, right, and so uh, my mom bought
me a gas powered lawnmower from Sears and Robot and
I made a ton of money.

Speaker 4 (26:22):
That that's something you can make money in the summer.

Speaker 1 (26:25):
If you want to work, you can make Williams. Williams
kind of cut your lawn.

Speaker 2 (26:30):
Yeah, go ahead, right there used to be a thing.

Speaker 6 (26:34):
People don't do that no more though everyone everyone has.

Speaker 1 (26:36):
Like a long guy, a long guy, like that's just
the school. Things have changed.

Speaker 2 (26:41):
Yeah.

Speaker 4 (26:41):
I was my own lawn guy the same My wife
fired me. Happened, like I got fired.

Speaker 5 (26:48):
She's like, you're just not doing it, like nothing good,
but you're busy, and like I don't want no excuses.

Speaker 2 (26:54):
So the fire.

Speaker 1 (26:56):
Yeah, it's fine. Yeah, yeah, that's it. And so with OT, right,
I don't know if you remember, you guys should be
UH around time we had OT magazine. You remember when
OT magazine was out, that was my magazine, so thiss
a lifestyle guide for professional athletes, and so sports ID
was born from that, not purposely. So we talked about

(27:18):
being a planner, talked about doing things the right way.
We were growing over in sports ID and a magaz
excuse me, on the on the magazine side, on OT side,
and we're looking for a bigger sales group agency to
UH to sell advertising for OT magazine. And then we
worked agreement with the group out of Chicago called Fox Associates,

(27:43):
did NFL background checks. Everything they tell us to do,
we did, UH did an agreement with them, and the
very first magazine they worked on for us, they did
fraud of us, and so we had to litigate that. Right,
So the litigation took maybe a year, slowed our growth down,
and so we won arbitration and mediation. We had to

(28:08):
mediate first, and then arbitration or arbortration in my favor,
and we got quite a bit of our money back,
probably nine dollar And so it's like, you had to
make a decision, what are you gonna do now. I
didn't want to do anything media related at the time,
and so I just started looking around. And one of
the things that I tell people all the time, I

(28:29):
embraced my inner geek, Right DB's I think are some
of the smartest players in sports, definitely on the football team.
And you guys can attest because we had to study,
not just hey, just run this dow now. We had
to study and we're going backwards and we're going backwards
at the same time, right as people, it's the hardest

(28:51):
job in sports. It's like, what do you mean it is?
Trust me? And so I just start poking around different things.
I know, I didn't want to be a franchise owner.
I didn't want to coach. At the time, I said,
the only thing I would do is probably either commentate
or being in the front office. But I had this

(29:12):
entrepreneur bug. It was poking at me. I tried to
brush it off, try to you know, not think about it.
But God was like, yeah, naw, yeah, man, I want
you to do this, and so start going to meetup groups,
technology meetup groups, you know, clandestine with a little hoodie

(29:33):
on send in the back of room because I want
to listen and learn what developers talk about, how they talk,
what they think. And didn't know exactly what I was
going to do from there, but I want to have
that again in my pocket so when a time come
I can understand it. And then so you fast forward
about three years later, having the situations WROM when the

(29:53):
kids and my family. That kind of connected the dots
for me on the on the sports I D side.

Speaker 3 (30:00):
We're going to take a short break and we'll be
back in a minute. So you work with a lot
of current player Excuse me, does it do you think
they understand the business of professional football?

Speaker 1 (30:14):
I think more so now than when we came in.
They come in as business, businessman, business minded, having teams
already around them.

Speaker 5 (30:24):
They think entrepreneur. Like I was on the campus earlier
this year. I was in l s U and I
had a kid that's a YouTube guy and puts a
whole bunch of stuff on.

Speaker 4 (30:33):
Take already already. He was like, you know, man, what
do you think about Ira right right?

Speaker 2 (30:44):
Twenty years old?

Speaker 1 (30:45):
I love it?

Speaker 5 (30:46):
Though I love it, I'm like, that's the best way
he grew money tax free. It's like I didn't know
about that un till like three years ago, four years ago.
And so for these like they're just so much more
hipping in tune to these things. Now, you asked them
to go holler at that girl over there. Now they
can't do that, but not directly, but I can.

Speaker 2 (31:07):
It's just.

Speaker 5 (31:12):
Like the things that they can do, this is what
they exactly don't feel comfortable being able to do exactly.

Speaker 1 (31:18):
So we always talk about how do you make things
change or how do you change things? You got to
get early, you got to go early. And so for us,
the reason why we started sports that one of the
reasons why you started sports, I DA is kind of
demarketized data and information. Uh, we get you know, four
star five star. Who's who's the expert to say this

(31:42):
is a four star five star kid? I think I
probably come out now. I don't think we obviously we
didn't have star systems when I came out. I'm much
older than you guys. Probably I'll be maybe a one
star or no star. But the thing that Jimmy Johnson
and made his legacy on, he's a good evaluate of talent.

(32:03):
I remember Butch Davis, who was a crew coordinator at
the time, always coming down to four Pierce seeing me Ryan,
how you doing da da da da? And And I
think what helped I went to the Florida State football
camp the summer before, and I think they thought the
Florida State was high on me and they wanted obviously right, Yeah,

(32:26):
but it worked out. Uh And I tell people all
the time going to University of Miami was one of
the best decisions of my life and sports life. But yeah, kid, kid,
kids are different these days, peanut and uh and and
they get it and they understand branding. Some I think
go way way over to us, right, and so you

(32:50):
got to you gotta balance that out but I always
been an entrepreneur, entrepreneur minded, uh, and I don't think
that's gonna ever change, even if I do go in
somebody's front office, even if I do start commentating and
things like that.

Speaker 4 (33:03):
What's the driving force of your business philosophy? Solve small
problems for big.

Speaker 1 (33:09):
Big markets. There we go. Yeah, uh, just I just
believe that sports is not rocket science. You know, we're
not curing cancer. But we were fortunate enough to be
accepted into a top technology accelerator having to be here
in Atlanta. It was called the Farm and it's backed

(33:32):
by Boomtown Accelerators and Comcasts, So Comcasts is technically part
owner of sports.

Speaker 2 (33:39):
I d.

Speaker 1 (33:41):
The one thing that they made us do, even if
even though we had tons of sports expertise on our team,
we had myself Ray Farmer, former general manager for the
Cleveland Browns. He's now a consultant for the l A. Rams.
Tory Durden went to more House, Georgia Tech engineering dual

(34:04):
Engineer degree at Harvard NBA James Perkins. He was a
retired PhD. I think he was the number third African
American to get a PhD from University of Pittsburgh. So
we had tons rob pleasure top back end architect and technology.
We had an established team, and despite all that, the

(34:27):
acceleraties wanted us to go continue to do customer discovery,
go out and talk to the customer potential customer user
all the time. And one of the things we kept
hearing was, hey, it's hard to find a camp, it's
hard to find a tournament, it's hard to find a team,
hard to find a coach, how to find a trainer.
And when you hear that, you know, you start seeing

(34:51):
the feelings of your user potentially use. And so what
I tell people all the time, we solve small problems.
That small problem for this mon this status family. It's
solved for them. But we got a huge market. The
youth sports space is a huge market and it's only
getting bigger because more kids are coming back to sports
to play. Right. It was a love of doing the

(35:16):
height of the concussions and then another low during the pandemic,
But now everybody started coming back and we just want
to make it easier for parents to be able to
navigate the sports space really really easy and do it
in a customized way for them.

Speaker 3 (35:32):
Yeah, I often look back at myself and I did
this thing when I retire, Like, what would you you know,
Kobe Bryant wrote that, like what would you wrote a
letter to yourself? Like what would I write myself or
what would I tell myself ten years from now as
a like as a child or my youth a thirty
three year old Ryan, you just retired. What does that

(35:52):
thirty three year old Ryan think about Ryan today after football,
with all his businesses and everything.

Speaker 1 (36:02):
That's a damn good question. So probably a multitude of things.
But are you know, peel the onion back and say
don't be afraid?

Speaker 2 (36:18):
Uh?

Speaker 1 (36:19):
You know, yeah, you know, you take chances, uh, believe
in yourself and then build a better good team. You know.
All my success individually stems from being a good teammate
and having good the teammates around, right.

Speaker 3 (36:34):
Uh.

Speaker 1 (36:35):
And and that's the one thing that I'm learning to do.
On the technical side, you and I Roman can go
out and watch kids play, and we can pick out
who's the fastest, the best, you know, and project three
or four years down the road what they're gonna look like.
Technology is a little different, right. So the one thing

(36:57):
that we've had trouble with and we finally of finding
a groove on is evaluating technical talent. Being a non
technical founder is tough. I can close my eyes and
listen to kids and tell you which kids gonna be
you know, good better and what I and whatnot. But
on the technical side, you know, when it has to

(37:18):
do with code and writing code, who's neat? Right?

Speaker 5 (37:22):
Uh?

Speaker 1 (37:23):
You created You're credited with the peanut punch. Right, It's
like it's been done before, but you've done it so
much and often and the result has been on a
positive side, right, And so that to me is really
really cool interesting. But from an evaluator, that gives you bonus. Roman,

(37:46):
you always get people in right positions and things like that,
and making up for your corner if it's corners, months
months money, So do something, do some knuckleheaders.

Speaker 4 (37:54):
And I don't throw my hands up, like where was
the coverage at?

Speaker 1 (37:58):
Don't do that?

Speaker 2 (37:58):
You don't put them on blast.

Speaker 1 (38:01):
I think it's right right, right, you.

Speaker 2 (38:06):
Couldn't do it.

Speaker 1 (38:08):
The camera followed Roman sideline. Okay, okay, you know what
I mean. And so it was tough to evaluate technical talent.

Speaker 5 (38:17):
Uh.

Speaker 1 (38:18):
We tried on shore offshore, small firm, big firm, on shore,
big firm, wasn't a porty, you know, for we wasn't
a priority, right, and they will try specialized one and
two three person team. They didn't have capacity. We tried offshore.
A lot of times things get lost in translation. They

(38:40):
don't understand football. They think football soccer and things like that.
And you know tackle here is that. So we had
to go through that, and so I would say, knowing
what I know now, then I would say state of course.
You know it ain't easy, guys, when I tell you,
it's been tough as hell tough, it's been tough. But

(39:01):
we see the light at the end of the tunnel
and we'll be launching quite a few our products over
the next sixty days.

Speaker 5 (39:08):
Well, Ryan, sometimes, you know, we like to throw unique
questions out there. Curveball, you can call it that. This
might even be a little screwball, yeah, you know, just
dancing up. There was no spem, so it's a knuckle
a knuckleball. Yeah, that's the little knuckleball screwballs.

Speaker 4 (39:26):
Like they do in the cartoons. Yeah yeah.

Speaker 5 (39:28):
Mount Rushmore, yep, if you could have your Mount rush ooh,
four people of influence into your life? Oh Bill, you
two make you this version of Ryan who would that be?

Speaker 1 (39:41):
Oh man, that's another great question, Bro, that's another good question.
Ooh ooh so one. My mom love it. I mean
like she was number one fan, number one critic one
take you two and from f ball when you first

(40:02):
started right crying shoulder coach didn't know about football, but
she knew mindset stuff like that. So she was the
one that got you.

Speaker 4 (40:12):
Right.

Speaker 1 (40:14):
This person, it's not a lot. It wasn't I never
met this person. It'd be my grandfather, my mom's father, right,
because I would hear all the things that he would
say and do and how people saw him and me
and things like that. The fourth person probably is my dad.

(40:37):
My dad played professional football. He played He went to
college here in Atlanta with Morris Brown. That's how he
and my mom met. Played in Canada, played pro in Canada.
But my dad wasn't even though he played. I get
my countryness or suddenness from him, you know, hunting, fishing

(41:00):
and just being a cool, calm collected cat. My dad
never really got really excited about too much. Never get
through hi, I never get too low. I think that's
a great quality. And then probably another person, probably my kids.
I'll tell y'all why being a bachelor, you know, you nothing,

(41:20):
you have to worry about nothing, But when you're responsible
for another life, it changes you and and it changed
and influenced me how I move even more so right
and cognisant that you not representing the family name past,
you represent a family name in the future. And so

(41:41):
I think, you know, in the Nut show in my
family would all say and done, it's my family and
it's really a lot less happening to do it football,
but influencing me and who I am, and obviously save
to Jesus Christ, that's it.

Speaker 6 (41:56):
You off the hot seat?

Speaker 1 (41:57):
How was that? Man? Man?

Speaker 2 (41:59):
That wasn't even did you think we were.

Speaker 3 (42:01):
Going to ask you to name the people on the
Mount Rushmore because it's like, oh Mount Rushmore, No, no, no, I.

Speaker 1 (42:05):
Thought you was gonna say corners are receivers. I thought
you're gonna say corners are receivers.

Speaker 4 (42:09):
Okay, But that we didn't even hit you with the
double move you was good.

Speaker 1 (42:15):
I appreciate that.

Speaker 3 (42:15):
But we might ask that question though, Yeah, that might
be a good one. If Mount Rushmore receivers or dbs
or lineman or linebacker.

Speaker 1 (42:23):
Bet a be a good question. That'd be a really
good question, O nigga ahead. I appreciate that.

Speaker 4 (42:28):
Appreciate men still. Let Thomas take that well.

Speaker 5 (42:32):
Man, Hey, thank you to all our viewers and listeners
out there where you always tuneing in. Give us a
five star rating of review. Click follow, leave a couple
of comments. I mean, ask some questions. Thomas will answer
them for you, and so uh appreciate that as always.
And also where you can now watch us now at
the NFL's YouTube channel or it make sure wherever you
pick up your iPad your podcast. That was iHeart radio

(42:56):
Apple podcast. Thank you for always tuning in. Tell a
friend to tell a friend to do what Peanut tell
a friends. Come check us out, man, Thank you man, Peanut,
get us out of here. Ryan, you're the best man.

Speaker 4 (43:06):
Thank you man. Thank you so much more success than
your endeavor that going forward. We appreciate you. Blessing us.

Speaker 1 (43:11):
I appreciate y'all.

Speaker 6 (43:12):
Hey man, I'm peanut so trying. That's wrong. This is
the NFL Player's second XT podcast.

Speaker 1 (43:18):
We out.

Speaker 2 (43:19):
That's a wrap
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