For more than a year now, Wine Enthusiast Writer-at-Large Michael Alberty has been tracking a story about the Oregon Health Authority and some questionable PSAs it ran at the end of 2023 and the beginning of 2024. At that time, the spots—running widely in Oregon—seemed at the very least heavy-handed and ponderous. At the worst, they indicated a growing influence of out-of-state lobbying groups bent on shaping Oregon's health policy.
At that time, another "Dry January" period, we talked about how that particular social media trend had its roots in temperance organizations in Europe and the United Kingdom with much more radical agendas than new year/new you. One of them, Movendi International, traces its beginnings back to the 1800s in America and played a key role in instituting Prohibition (the first one).
Alberty's full story, titled "The Neo-Prohibitionists Are Coming," appears in the upcoming Winter Issue of Wine Enthusiast Magazine. Here, we delve into some of the details of his investigation. It's a fascinating lens into the discussion of alcohol and health (and politics) into sharp focus, especially not long after U.S. Surgeon General Dr. Vivek H. Murthy issued an advisory on a potential link between alcohol and cancer.
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