Creator Science

Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.

Episodes

#292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.

February 3, 2026 • 53 mins

This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now — from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that matters more than any growth hack), a...

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#291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions

January 27, 2026 • 47 mins

Over the last 48-72 hours, I completely fell down the rabbit hole with a new AI tool called Clawdbot (rebranded TODAY to Moltbot). Instead of my planned episode about what's on my mind in January 2026, I decided to share my raw, unfiltered experience setting up this AI assistant that runs 24/7 and integrates with all my tools. This isn't your typical AI chat interface—it's an always-on assistant I can text through Telegram that pro...

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#290: Behind The Scenes: My End of Year Retro

January 20, 2026 • 36 mins

Every month inside The Lab, I do what I call a monthly retro. It's short for retrospective. The idea is that, on a regular basis, you look back at what you have just done to learn from it, course-correct, and move forward. So in my monthly retros, I look at the good things that happened, how I performed against my goals, the concerns I currently have, the changes I'm going to make moving forward, and my goals for next month. → J...

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#289: Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken)

January 13, 2026 • 60 mins

Paul Millerd is the author of The Pathless Path, which has earned Paul $325,000 in royalties to date. In the process, Paul turned down a publishing offer from Penguin, one of the major publishers in the industry. Then, in December, Paul decided to double down and produce a new version of The Pathless Path, an ultra-premium hardcover book that is just beautiful. So in this episode, we talk about that decision, the dark side of tra...

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#288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar

January 6, 2026 • 45 mins

A few weeks ago, I came across a post on X from a user named Yoni Smolyar. It said, "Posting a video on Instagram every day for 508 days in a row taught me that I never want to do that again." I realized that I had seen and followed Yoni on Instagram, where he has over 190,000 followers. In the process, Yoni built an iPhone app called Brainrot, which had a $10,000 launch that he credits to his social media presence that he built d...

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#287: Reflecting on a year of parenting (and how that’s impacted me as a creator)

December 30, 2025 • 68 mins

Today I am sharing an episode between Josh hall and myself. Josh hall is a good friend of mine, a business owner, and a creator here in Columbus, Ohio. His business is all about web design and he has a podcast called Web Design Business with Josh Hall, and I was a recent guest. So this is a conversation with Josh as friends, talking about what I've learned over the last year. Plus as a new father, how that has impacted my work a...

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#286: How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal

December 19, 2025 • 49 mins

In 2020, Ankur Nagpal sold his course platform, Teachable, for around $250 million. But he knew that the sale would come with a giant tax bill. So Ankur became obsessed with the tax code, and he wanted to make it easier for everyone to legally operate within it. That led him to discover Solo 401(k)s. So he built a new company called Carry that helps you legally keep more of what you earn and invest it the way you want. This podcas...

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#285: Personal branding, building trust, and why most creators fail | Influence Anyone

December 9, 2025 • 63 mins

Before I went on my current podcast guesting hiatus, I sat down with Howie Chan. I met Howie in person earlier this year at Matt McGarry’s Newsletter Marketing Summit. I thought he was fun, friendly, and thoughtful — just like he is in his podcast, Influence Anyone. This podcast is all about applied influence psychology. Each episode, Howie sit downs with experts and practitioners to uncover the hidden psychology that helps you in...

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#284: I helped a YouTuber design his membership

November 30, 2025 • 43 mins

Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France. Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer. Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he can take his growing audience and de...

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#283: I’m launching my new offer TODAY!

November 25, 2025 • 18 mins

Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years). Program Dates: December 4, 2025 — December 29, 2025 Registration closes Dec. 1 at 11:59pm PT. → Enroll Now in the Signature Product Bootcamp → Learn More about the Signature Product Bootcamp → Join The Lab ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

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#282: David Altizer — How to Make Great Thumbnails (For Non-Designers)

November 18, 2025 • 51 mins

David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me. David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠ Hire David ...

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#281: A question about the future of this podcast... [Voice Memo]

November 11, 2025 • 4 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab Learn more about your ad choices. Visit megaphone.fm/adchoices

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#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]

November 4, 2025 • 58 mins

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Colin and Samir's ⁠⁠⁠⁠Web...

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#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)

October 28, 2025 • 45 mins

Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law. Unfortunately, that’s getting harder (and scarier) all the time. But that doesn’t mean you can’t protect yo...

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#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz

October 21, 2025 • 55 mins

In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000...

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#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)

October 14, 2025 • 44 mins

Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that. I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but...

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#277: The best and worst income streams for creators (ranked)

October 7, 2025 • 20 mins

I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at ...

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#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)

September 30, 2025 • 45 mins

This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income. In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller. Get Pat’s book, Lean Learning ⁠Deep Pocket Monster⁠ ⁠Short Poc...

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#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)

September 23, 2025 • 39 mins

Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning. In this episode, we talk about embracing your uniqu...

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#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate

September 16, 2025 • 64 mins

This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accoun...

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Creator Science

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}#291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions

#290: Behind The Scenes: My End of Year Retro

#289: Paul Millerd — The Truth About Traditional Publishing (And The Deal He Would’ve Taken)

#288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar

#287: Reflecting on a year of parenting (and how that’s impacted me as a creator)

#286: How To LEGALLY Pay Less In Taxes (And Invest It Instead) — Ankur Nagpal

#285: Personal branding, building trust, and why most creators fail | Influence Anyone

#284: I helped a YouTuber design his membership

#283: I’m launching my new offer TODAY!

#282: David Altizer — How to Make Great Thumbnails (For Non-Designers)

#281: A question about the future of this podcast... [Voice Memo]

#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]

#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)

#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz

#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)

#277: The best and worst income streams for creators (ranked)

#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)

#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)

#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate

Popular Podcasts

#292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.

#291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions