Creator Science
Creator Science helps you become a smarter creator. It's never been easier to become a creator, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.
Episodes
May 21, 2024 • 68 mins
Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases.
It was also an opportunity for me to really catch up with my good friend, Justin Moore. Jus...
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May 14, 2024 • 41 mins
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
How to model titles
The differences between education and entertainment channels
What most creators are getting wrong
And much, much more
Full transcript and show notes
Jake's ...
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May 8, 2024 • 88 mins
Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience.
He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episod...
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April 30, 2024 • 60 mins
Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.
I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that k...
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in ...
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April 18, 2024 • 52 mins
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EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll...
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April 9, 2024 • 60 mins
Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform.
Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform.
5 years ago, Richard started creating an annual LinkedIn algo...
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference.
He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors.
But he disagrees.
In this episode you'll lea...
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads.
Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel.
But before we get into that, I have a couple of things th...
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EPISODE DESCRIPTION
In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business.
We talk about getting sponsors and how we craft our podcast intros
We discuss pivoting your content and more.
Get my Notion Template
Listen to my recent Mailbag episode
Full transcript and show notes
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March 12, 2024 • 57 mins
Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice.
She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total...
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March 5, 2024 • 33 mins
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EPISODE DESCRIPTION
Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials.
His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use...
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February 27, 2024 • 52 mins
Mariah Coz is the founder of Fearless CEO.
Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen.
In this episode, you’ll learn
How Mariah thinks about pricing
How to design your high-ticket hybrid program
How to avoid sales calls
And why you may want to consider an evergreen offer.
Full transcript and show notes
Follow Mariah on Instagram / Twi...
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February 20, 2024 • 63 mins
Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers.
Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com.
Noah has built this reputation for being a relentless tinkerer. He's constantly running small ex...
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EPISODE DESCRIPTION
Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.
Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.
In this episode, you'll learn:
How to improve your relationship with feedback
How to actually deal with bu...
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February 9, 2024 • 36 mins
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EPISODE DESCRIPTION
Paddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.
And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:
What makes a great video idea
How t...
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January 30, 2024 • 71 mins
You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes.
I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it.
So today, I'm going to do one of those solo episodes. I have a lot of quest...
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January 23, 2024 • 69 mins
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EPISODE DESCRIPTION
Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals.
In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret?
In this episode, you'll learn
The right way to pitch yourself to brands
How to negotiate without l...
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January 16, 2024 • 48 mins
Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000.
Now Justin brings a very ...
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January 9, 2024 • 84 mins
Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune.
Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ven...
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