Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

Episodes

#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

August 5, 2025 • 43 mins

Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠...

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#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

July 29, 2025 • 64 mins

Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. ⁠⁠⁠⁠⁠⁠⁠Full transcript and sho...

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#266: The key to more sales and referrals + a personal win [Weekend Update]

July 25, 2025 • 9 mins

→ Watch my episode with Nathan Barry → Subscribe to the Nathan Barry Show → ⁠Subscribe to the newsletter⁠ → ⁠Join The Lab

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#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

July 22, 2025 • 50 mins

Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membershi...

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#264: The paradox of book writing AND other things I'm working on [Weekend Update]

July 18, 2025 • 6 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Watch the tour of my basement studio → Subscribe to the newsletter → Join The Lab

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#263: Colin & Samir on the future of their channel and the creator economy

July 15, 2025 • 58 mins

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Colin and Samir's ⁠⁠⁠Websit...

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#262: I was falling into this negative loop – watch out! [Voice Memo]

July 8, 2025 • 3 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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#261: Before you do that new thing [Voice Memo]

July 5, 2025 • 6 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

July 1, 2025 • 54 mins

Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have t...

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#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

June 24, 2025 • 52 mins

Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected ...

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#259: My numbers from May 2025 [From The Lab]

June 17, 2025 • 32 mins

Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative exp...

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#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

June 10, 2025 • 54 mins

Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the beginning. This episode is a front-ro...

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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

June 3, 2025 • 43 mins

Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator land...

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#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

May 27, 2025 • 50 mins

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show notes⁠ Mark's ⁠Website⁠ / ⁠Twitter⁠ ...

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#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

May 20, 2025 • 44 mins

Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I open up about the challenges of juggling my main business, the demands of being a new ...

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#255: What’s going on with Substack?

May 13, 2025 • 33 mins

Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack ⁠Full transcript and show notes⁠ *** RECOMMENDED NEXT EPISODE → ⁠#251: Behind the Scenes: What I’m quietly working on *** ASK CREATOR SCIENCE → ⁠Submit your question her...

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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

May 7, 2025 • 74 mins

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this...

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#253: Mark Shust – Will AI kill our course businesses?

April 30, 2025 • 52 mins

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcrip...

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#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]

April 29, 2025 • 6 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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#251: Behind the Scenes: What I’m quietly working on

April 22, 2025 • 44 mins

In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in...

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Creator Science

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

#266: The key to more sales and referrals + a personal win [Weekend Update]

#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

#264: The paradox of book writing AND other things I'm working on [Weekend Update]

#263: Colin & Samir on the future of their channel and the creator economy

#262: I was falling into this negative loop – watch out! [Voice Memo]

#261: Before you do that new thing [Voice Memo]

#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

#259: My numbers from May 2025 [From The Lab]

#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

#255: What’s going on with Substack?

#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee

#253: Mark Shust – Will AI kill our course businesses?

#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]

#251: Behind the Scenes: What I’m quietly working on

Popular Podcasts

#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]