Creator Science

Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

Episodes

September 23, 2025 39 mins
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning. In this episode, we talk about embracing your uniqu...
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This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accoun...
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Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth. Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantia...
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Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo. While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy. In this conversation, you'll hear us discuss his book experience. He published ...
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Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now. John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot se...
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Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obvious to me that the voices in the spac...
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Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they're into the nitty gritty, and I'm e...
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Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠...
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Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. ⁠⁠⁠⁠⁠⁠⁠Full transcript and sho...
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→ Watch my episode with Nathan Barry → Subscribe to the Nathan Barry Show → ⁠Subscribe to the newsletter⁠ → ⁠Join The Lab
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Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membershi...
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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Watch the tour of my basement studio → Subscribe to the newsletter → Join The Lab
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I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Colin and Samir's ⁠⁠⁠Websit...
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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab
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If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab
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Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have t...
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Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected ...
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Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative exp...
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Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the beginning. This episode is a front-ro...
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Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator land...
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