Creator Science
Creator Science explores how to succeed as a professional content creator. Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY. You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. Creator Science (formerly Creative Elements) is a Signal Award-winning podcast and part of the HubSpot Podcast Network, the audio destination for business professionals.
Episodes
November 21, 2023 • 55 mins
In this solo episode, I will give you a little bit of behind the scenes of the business.
We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.
In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, an...
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November 14, 2023 • 58 mins
Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He...
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November 7, 2023 • 60 mins
Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.
Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.
He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot abou...
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EPISODE DESCRIPTION
For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.
This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.
We talk about how to build an audience from scratch, understanding discove...
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October 24, 2023 • 80 mins
This week we are back with another listener Q&A.
I took questions from a lot of different sources this week and will answer as many as I can.
I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads.
Listen to my recent Mailbag episode
Full transcript and show notes
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October 17, 2023 • 57 mins
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, ...
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October 10, 2023 • 41 mins
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EPISODE DESCRIPTION
Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.
She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.
Jenny can figure out how to make it viral.
So in this episode, you'll learn
How to ...
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October 3, 2023 • 45 mins
Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast.
Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. She even appears in docume...
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September 28, 2023 • 51 mins
EPISODE DESCRIPTION
About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire.
He has over 4,000 episodes with a 150,000,000 lifetime down...
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September 26, 2023 • 24 mins
In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love.
If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involved in the Creator Science Syndicate....
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September 19, 2023 • 58 mins
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EPISODE DESCRIPTION
Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.
Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance.
Kat was recently awarded the Microsoft MVP Award and has been...
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September 12, 2023 • 38 mins
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EPISODE DESCRIPTION
Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating.
He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works
So in this episode, you'll learn
The best YouTube advice no one has ever told you
The 1st Frame rule
How Jon packages his videos
A...
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September 5, 2023 • 63 mins
David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir.
Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals.
In this episode, ...
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August 29, 2023 • 33 mins
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EPISODE DESCRIPTION
George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them.
Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video.
So in this episode, you’ll learn
How a great video starts
The 4-hat ...
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In this episode, we're going to do another listener mailbag.
Instead of doing a guest interview as I typically do, I'm going to do a question and answer.
I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam.
Listen to my recent Mailbag episode
Full transcript and show ...
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EPISODE DESCRIPTION
Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money.
Tori started on TikTok – or ...
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August 8, 2023 • 24 mins
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EPISODE DESCRIPTION
Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet.
He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it.
Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest drea...
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August 1, 2023 • 53 mins
Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well.
Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers.
He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing.
In this episode, you’ll learn:
The process for creating and l...
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July 25, 2023 • 35 mins
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EPISODE DESCRIPTION
Phill Agnew is the host of The Nudge Podcast.
On his podcast, Phill dives deep into the behavioral science of marketing.
Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.
So in this episode you’ll learn:
The 3 Psychological Biases MrBeast uses most frequently
Why they work...
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EPISODE DESCRIPTION
Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”
As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, hi...
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