Creator Science

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.

Episodes

#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns

September 9, 2025 • 78 mins

Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth. Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantia...

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#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore

September 2, 2025 • 55 mins

Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo. While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy. In this conversation, you'll hear us discuss his book experience. He published ...

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#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride

August 26, 2025 • 54 mins

Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now. John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot se...

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#270: Being a creator and a parent | Jay-Talking with Jay Acunzo

August 19, 2025 • 60 mins

Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obvious to me that the voices in the spac...

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#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2)

August 12, 2025 • 73 mins

Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they're into the nitty gritty, and I'm e...

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#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

August 5, 2025 • 43 mins

Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think. In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products. ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠...

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#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

July 29, 2025 • 64 mins

Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions. ⁠⁠⁠⁠⁠⁠⁠Full transcript and sho...

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#266: The key to more sales and referrals + a personal win [Weekend Update]

July 25, 2025 • 9 mins

→ Watch my episode with Nathan Barry → Subscribe to the Nathan Barry Show → ⁠Subscribe to the newsletter⁠ → ⁠Join The Lab

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#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

July 22, 2025 • 50 mins

Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membershi...

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#264: The paradox of book writing AND other things I'm working on [Weekend Update]

July 18, 2025 • 6 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Watch the tour of my basement studio → Subscribe to the newsletter → Join The Lab

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#263: Colin & Samir on the future of their channel and the creator economy

July 15, 2025 • 58 mins

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have. ⁠⁠⁠Full transcript and show notes⁠⁠⁠ Colin and Samir's ⁠⁠⁠Websit...

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#262: I was falling into this negative loop – watch out! [Voice Memo]

July 8, 2025 • 3 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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#261: Before you do that new thing [Voice Memo]

July 5, 2025 • 6 mins

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

July 1, 2025 • 54 mins

Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have t...

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#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

June 24, 2025 • 52 mins

Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected ...

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#259: My numbers from May 2025 [From The Lab]

June 17, 2025 • 32 mins

Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative exp...

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#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

June 10, 2025 • 54 mins

Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the beginning. This episode is a front-ro...

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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

June 3, 2025 • 43 mins

Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator land...

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#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

May 27, 2025 • 50 mins

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show notes⁠ Mark's ⁠Website⁠ / ⁠Twitter⁠ ...

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#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

May 20, 2025 • 44 mins

Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I open up about the challenges of juggling my main business, the demands of being a new ...

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Creator Science

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore

#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride

#270: Being a creator and a parent | Jay-Talking with Jay Acunzo

#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2)

#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter

#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]

#266: The key to more sales and referrals + a personal win [Weekend Update]

#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover

#264: The paradox of book writing AND other things I'm working on [Weekend Update]

#263: Colin & Samir on the future of their channel and the creator economy

#262: I was falling into this negative loop – watch out! [Voice Memo]

#261: Before you do that new thing [Voice Memo]

#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)

#259: My numbers from May 2025 [From The Lab]

#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more

#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast

#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]

#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life

Popular Podcasts

#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns

#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore