Creator Science – Learn from today's top content creators

Creator Science – Learn from today's top content creators

Creator Science helps you become a smarter creator. It's never been easier to create content, but breaking through the noise gets more difficult every single day. The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge. Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

Episodes

July 16, 2024 51 mins
Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest? In this episode, you’ll learn The traits of hi...
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Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat ...
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Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.  If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of too...
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Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half sc...
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In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New Channel (19:10) When Viewers Watch Because of YOU (27:41) Making Content That You Lik...
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Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place. Today, I'm talking w...
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Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too. Full transcript and show notes Aprilynne's Website /...
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Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing A...
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Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was also an opportunity for me to really catch up with my good friend, Justin Moore. Jus...
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Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creators are getting wrong And much, much more Full transcript and show notes Jake's ...
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Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episod...
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Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business. I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that k...
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Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers. Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more. I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in ...
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors. In this episode, you'll...
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Richard van der Blom is the founder of Just Connecting, a social selling and LinkedIn training consultancy based in the Netherlands. And with nearly 200,000 followers on LinkedIn, he's one of the most respected voices on the platform. Richard was really early to LinkedIn. And as his own reach grew, he started getting a lot of questions about how to best use the platform. 5 years ago, Richard started creating an annual LinkedIn algo...
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Michael Stelzner is the founder of Social Media Examiner and the man behind Social Media Marketing World, the industry's largest conference. He takes a very different approach to events. Before talking with Michael, I was told that events are not profitable from ticket sales, that you had to design events to make money during the event itself by selling products or bringing in sponsors. But he disagrees. In this episode you'll lea...
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For this audio episode, we are going to dive into questions that I got from the lab, from Instagram, from LinkedIn, Twitter, and threads. Now this is actually a part 2. The first half of these questions I recorded in video format with my producer, Connor. We took a lot of the questions from YouTube and about YouTube and we prioritize those for a video episode on the channel. But before we get into that, I have a couple of things th...
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. Get my Notion Template Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #186: Listener...
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Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total...
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WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use...
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