Creator Science
Creating content has never been easier. But breaking through the noise? That's gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.
Episodes
November 4, 2025 • 58 mins
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Web...
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October 28, 2025 • 45 mins
Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.
Unfortunately, that’s getting harder (and scarier) all the time. But that doesn’t mean you can’t protect yo...
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In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.
Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000...
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October 14, 2025 • 44 mins
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.
I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but...
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October 7, 2025 • 20 mins
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at ...
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September 30, 2025 • 45 mins
This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income.
In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller.
Get Pat’s book, Lean Learning
Deep Pocket Monster
Short Poc...
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September 23, 2025 • 39 mins
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.
In this episode, we talk about embracing your uniqu...
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September 16, 2025 • 64 mins
This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accoun...
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September 9, 2025 • 78 mins
Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.
Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantia...
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September 2, 2025 • 55 mins
Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo.
While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy.
In this conversation, you'll hear us discuss his book experience. He published ...
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August 26, 2025 • 54 mins
Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.
John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot se...
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August 19, 2025 • 60 mins
Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last year as a father, it's become so much more obvious to me that the voices in the spac...
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Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possibly can. They are insightful, they're quirky, they're into the nitty gritty, and I'm e...
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August 5, 2025 • 43 mins
Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.
In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products.
Full transcript and show notes
Benjamin's Website / ...
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Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms.
We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions.
Full transcript and sho...
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July 25, 2025 • 9 mins
→ Watch my episode with Nathan Barry
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July 22, 2025 • 50 mins
Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.
In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membershi...
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July 18, 2025 • 6 mins
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Watch the tour of my basement studio
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→ Join The Lab
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July 15, 2025 • 58 mins
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Websit...
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July 8, 2025 • 3 mins
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Subscribe to the newsletter
→ Join The Lab
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